#apac

[thoughtportal]

how much money they got from APAC

[ameliakeli]

Dropbox Data Migration to SharePoint: APAC-Specific Strategy

[thedesignair]

Singapore Changi's Terminal 5 looks to set the global standard for airport terminals of the future

Singapore’s Changi Airport has long been synonymous with excellence, consistently setting the global benchmark for what an airport can be – experiential, efficient and emotionally resonant (albeit my view is that it’s often lacked light, and the carpets, although sound reducing always get my goat). Now, with the groundbreaking of Terminal 5, Changi is not just expanding capacity, but redefining…

[healtharkinsightss]

Understand APAC's market access landscape for pharma and medical devices, highlighting growth opportunities and strategic insights.

[mercoglianotrueblog]

The elite of Europe:To arms! The people:Nay!

most West #Univ.:spread #dem agenda,like #Harvard,& female students #eggs are paid $30-100

aft #Russia & #Islam terror #Germany,#France,#Spain,#Italy see #US a threat

#WWII:400K #Amer. & 27 million #Soviet cit died

#APAC stock up for next US-#China talks

[jcmarchi]

AI and the Future of Translation: A New Era of Human-AI Collaboration

New Post has been published on https://thedigitalinsider.com/ai-and-the-future-of-translation-a-new-era-of-human-ai-collaboration/

AI and the Future of Translation: A New Era of Human-AI Collaboration

Artificial intelligence is transforming industries at an unprecedented pace, and the world of translation is no exception. As AI-driven language models grow more sophisticated, one question continues to surface: Will AI replace human translators? At RWS, we believe the answer is clear—AI will never replace human expertise, but it will fundamentally change how humans and AI collaborate.

This belief is rooted in what we call Genuine Intelligence—the idea that true intelligence is not just artificial, but a combination of machine efficiency and human expertise. AI alone cannot understand nuance, cultural context, or emotion. It can process language, but it cannot truly comprehend meaning. That’s why the future of translation isn’t about AI replacing people—it’s about AI and people working together in smarter, more impactful ways.

A Hybrid Approach: Machine-First, Human-Optimized

Rather than seeing AI as a competitor, we see it as an enabler—one that enhances productivity, improves accuracy, and expands the capabilities of language specialists. AI excels at handling repetitive, time-consuming tasks such as pre-translating content, matching terminology, and analyzing linguistic patterns at scale. However, true translation goes far beyond direct word-for-word replacement. It requires cultural fluency, contextual understanding, and an emotional connection—elements that only human expertise can provide.

At RWS, we embrace a “machine-first, human-optimized” approach, where AI streamlines workflows while language specialists refine quality, fluency, and cultural nuance. This method isn’t about automation for automation’s sake. It’s about using AI to free up human translators and language specialists to focus on the most meaningful aspects of their work—adding creativity, critical thinking, and strategic insight.

Beyond Text: AI’s Role in Multimedia Localization and Creation

AI isn’t just changing written translation; it’s reshaping how multimedia content is produced, localized, and consumed worldwide. According to our recent study titled “Unlocked 2025: Riding the AI Shockwave,” 70% of global consumers report seeing more AI-generated multimedia content—videos, images, and audio—since the launch of tools like ChatGPT. This shift has major implications for translation and localization.

In addition, generative AI is rapidly being adopted in industries such as film, music, and advertising, particularly in fast-growing digital markets like Sub-Saharan Africa, where streaming is driving demand. AI-powered tools are helping brands scale content creation while maintaining linguistic and cultural relevance. Consumers now associate leading Gen AI tools like ChatGPT, Gemini by Google, and Microsoft’s CoPilot with enhanced creative capabilities, while emerging players from France, the UAE, and China are bringing fresh competition to AI-generated media.

As this digital content consumption grows, consumers increasingly expect global brands to provide seamless, localized multimedia experiences. AI-powered speech recognition, synthetic voices, and automated subtitling are now key to making video content accessible across languages. The demand for dubbing and subtitling has never been higher, particularly in linguistically diverse regions like APAC and Africa, where consumers expect brands to speak their language—literally and figuratively.

But localization goes beyond translation. It’s about making content feel native to each audience. Localized imagery, for example, plays a critical role in establishing authenticity. Many markets, especially in the Global South, prefer culturally aligned visuals and narratives in advertising and corporate communications. AI can help automate this process, but human oversight remains essential to ensure content is not just translated but truly localized.

Generative AI is not only transforming enterprise workflows but also fueling a creative renaissance in emerging markets. In Nigeria and India, AI-powered tools are enabling filmmakers, musicians, and content creators to scale their reach globally. Streaming platforms are leveraging AI to automate editing, optimize translations, and produce regionally relevant content, making multimedia more accessible to diverse audiences.

At RWS, our Evolve linguistic AI solution is revolutionizing multimedia localization. By integrating translation management (Trados Enterprise), neural machine translation (Language Weaver), and AI-assisted quality estimation (MTQE), we enable language specialists to refine content efficiently ensuring fluency, accuracy, and cultural alignment.

Consumer Perceptions and Challenges

Despite AI’s advancements in multimedia localization, consumers remain cautious. While Unlocked 2025 found that 57% of respondents have noticed improvements in AI-generated multimedia quality, concerns persist around accuracy, cultural relevance, and misinformation. Trust in AI-generated content is particularly low in regulated industries such as healthcare and finance, where errors in translated materials can have serious consequences.

Transparency is also a growing concern. According to the report, 81% of consumers want AI-generated content to be clearly labeled, underscoring the need for greater disclosure in AI-powered multimedia. Additionally, 56% of respondents report a rise in fake multimedia content, including deepfakes and manipulated visuals, raising ethical questions about AI’s role in information integrity.

The Future of Multimedia Localization with AI

Looking ahead, AI’s impact on multimedia will continue to evolve, driving new opportunities for immersive, personalized content experiences. AI is already enabling advancements in interactive videos, AR/VR applications, and dynamic advertisements tailored to individual user preferences. Initiatives like Mozilla’s Common Voice project are also expanding voice AI capabilities, helping to generate high-quality voiceovers in underserved languages.

But here’s what will set successful brands apart: finding the right balance between automation and human expertise. Hybrid human-AI approaches—where AI accelerates workflows and humans provide cultural and creative oversight—will be key to maintaining authenticity, trust, and engagement in multilingual content.

Final Thoughts: The Role of Genuine Intelligence

The future of translation and localization isn’t about AI replacing humans—it’s about using AI intelligently to enhance human expertise. This is the essence of Genuine Intelligence: a collaborative approach where AI accelerates workflows, and human specialists ensure accuracy, cultural authenticity, and emotional connection.

Generative AI is unlocking new possibilities for content creation and localization. However, long-term success will depend on balancing automation with human oversight to build trust, transparency, and engagement in multilingual content.

Ultimately, the most impactful brands won’t just adopt AI—they’ll integrate it thoughtfully, using technology to scale while ensuring content remains culturally resonant. But to truly connect with diverse audiences, human contribution is essential. Not just any human input—but the nuanced expertise of today’s language specialists: professionals who combine domain knowledge, linguistic fluency, cultural sensitivity, technical skill, and creative instinct. It’s this combination of capabilities that ensures AI-generated content isn’t just fast and functional, but also fluent, relevant, and emotionally intelligent. AI may power the process—but it’s human specialists who give content its meaning.

[canadianmoneytalk]

Video: Where to invest around the World

A #heatmap shows the net cumulative total #returns of major #global equity #indices, across three regions: #Americas, #Europe, and #APAC (Asia-Pacific), for up to 10 years of returns. We can see strong areas, such as #US tech (#Nasdaq100) and #SP500 and #Taiwan, which may be becoming overpriced, while also pointing to weaker spots like #Emerging #European #markets, #Spain, #Singapore, #Malaysia…

[biopharmaceuticalindustry]

SUPPLY WITH CARE: Crafting strategies for clinical trial excellence in the Asia-Pacific: A CDMO Perspective

Authors:

KATE PARK: This interview explores CDMO strategies for enhancing supply chain resilience in the Asia-Pacific, addressing global disruptions, quality assurance, localisation, regulatory impacts, temperature control, local partnerships, technological integration, and managed access programs, aiming to achieve clinical trial excellence through comprehensive, adaptive approaches.

NICOLAS BIBER: The Asia-Pacific (APAC) region has seen a surge in clinical research, driven by its ethnic diversity, favourable regulatory landscape, and market potential. However, challenges such as supply chain resilience, quality assurance, and regulatory fragmentation persist. Addressing localisation needs, managing temperature-sensitive supplies, and leveraging new technologies can enhance trial efficiency. Partnering with local entities can strengthen resilience, while ensuring post-trial access in low-income regions has to be navigated carefully between fostering equity and the risk of undue inducement. The APAC region offers vast opportunities but requires careful navigation of logistical, regulatory, and ethical considerations to succeed in clinical research.

ROD DE SPONG: Achieving clinical trial excellence in APAC requires a focus on supply chain resilience, leveraging technological advancements, maintaining high-quality standards, and fostering strong partnerships. These factors, along with careful planning and regulatory compliance, are key to ensuring successful clinical trials across this diverse region.

KAREN MONTGOMERY-DOUGLAS: Karen Montgomery-Dougal shares her strategies and insights to assist CDMOs to enhance supply chain resilience in APAC, emphasising the importance of data-driven insights, local partnerships, and technology integration. Karen addresses challenges in quality assurance, import/export regulations, temperature control, and managed access programs, ultimately aiming to improve clinical trial efficiency and patient outcomes.

Learn more: https://www.pharmafocusasia.com/expert-corner/supply-with-care-crafting-strategies-for-clinical-trial

[johniac]

Attention-Worthy Links for December 23rd, 2024

[ameliakeli]

Dropbox Data Migration to SharePoint: APAC-Specific Strategy

[madstars-festival]

[JURY INTERVIEW] Insights for the Next Generation

We had the privilege of speaking with Raymund Sison, the Founder and Chairman of Lennon Group and the VP (Vice President) for External Affairs at DMAP!

As one of the judges for this year's Young Stars MAD Competition (YOUNG STARS), the marketing and advertising competition for university students that aims to discover and nurture talented young creatives — Raymund brought a wealth of experience and a passion for creativity that left a lasting impression on participants.

“Great advertising hits the heart so deeply you have no choice but to laugh or cry or get angry or feel good or make that change. It captures the core of our humanity and connects with us so meaningfully that it becomes part of the conversation and leaves a mark on culture.”

With an 18-year career spanning global network agencies like DDB, Grey, BBDO, and Publicis, as well as independent agencies like Propel Manila, Raymund has consistently pushed the boundaries of the advertising industry. Today, he leads Lennon Group, a social impact agency that harnesses creativity to make a positive difference at the intersection of humanity, creativity, and technology.

Raymund was named APAC’s 40 Under 40 2023 for his innovative creative leadership. He was nominated for Campaign Southeast Asia Creative Leader of the Year 2023 for transforming a young digital indie into one of the country’s most awarded agencies, through creativity, culture, and innovation, outshining the world’s best digital agencies as Global Digital Indie of the Year by Campaign Magazine.

Beyond his professional achievements, Raymund is dedicated to mentoring and empowering the next generation of creatives. He also serves as Board of Trustee and VP for External Affairs at the Digital Marketing Association of the Philippines and Chairperson for DMAP Digital Young Creators. In this role, he oversees the DMAP Digital Young Creators Competition, which selects the Philippines' representative for the New Stars MAD Competition.

At this year’s MAD STARS, Raymund extended his judging expertise beyond YOUNG STARS to include the MAD STARS’ Final judging. He evaluated finalists in the Interactive Stars, Mobile Stars, Data Insights Stars, Social & Influencer Stars, Integrated Stars, and Innovation Stars.

As a passionate advocate for nurturing emerging talent, Raymund shares what he believes are the essential qualities for young creators and the key traits that mentors should embody.

Here, he reflects on his experiences as a Young Stars judge and offers invaluable insights into aspiring creatives!

---------------------------------------------------------------------------

Q. What qualities & skills do Young Stars need within them to thrive? 

A. It's important for any young creative to understand the sweet spot of great ideas - the intersection of humanity, creativity and technology. To understand that our humanity is the best we can bring to any table because it allows us to understand fellow humans better and deeper. To see for themselves the magic of creativity to engage, to persuade, to inspire, and ultimately to move people, businesses, and communities. And to use the power of technology to enable the best of human minds and to exponentially multiply the best of human talents. 

And to get there, you need to practise curiosity, openness, and experimentation. To be curious about people, about new perspectives, about new ideas. So that you understand things more deeply. To be open to absolutely anything. Openness leads to creativity. Openness lets you see all the possibilities and lets you discover the greatest ones. And to experiment. Experiment new platforms, new technologies, new ways of doing things. Until you get to the best ways.

 Q. What do their mentors need, or need to remember, to support this? 

A. Mentors need to create a system that supports curiosity, openness, and experimentation. A support system that rewards openness and does not penalise failure. A system that glorifies trying out something new and doesn't vilify being stupid or being wrong. A system that cares about the work, and about each other.

But more importantly, it's important for mentors to show young talents that they can do it. That they too can do it. That they can be great too.

Q. What did you notice most in the YOUNG STARS’ work? What were its strengths? What were its shortcomings? What was it about the work that won, that awarded it the highest awards?

A. I enjoyed looking at the works from Young Stars this year. There were a lot of great ideas - some more polished than the others, but most were coming from a solid compelling perspective.

What was common across all was the impressive identification of important real-world problems. The YOUNG STARS were mostly spot-on in choosing what problem to solve. And to me, identifying the right problem does half the job.

<What a Withering World> * Young Stars MAD Competition 2024 Gold winner Team name: KS ┃ University: Nanyang Academy of Fine Arts ┃ Name: Chang Kai-Ju & Chang Kai-Chu

But the work that truly stood out identified the right problem, and more importantly found a creative solution that was compelling and convincing, an idea that was easy to understand and easy to rally behind, executed seamlessly across channels, and big enough to make a real difference.

---------------------------------------------------------------------------

Raymund Sison highlights the power of curiosity, creativity, and mentorship in guiding a new generation of young creatives to push boundaries and make a meaningful impact.

The Young Stars MAD Competition will return next summer at MAD STARS — a fiercely competitive event for college students worldwide who are shaping the future. Stay tuned for more exciting updates!🙏🏻

[kazifatagar]

AI and Low-Code Drive Fast App Development Across APAC

A recent IDC InfoBrief, Mission-Critical Software, Delivered: Harnessing the Synergy of Low Code and GenAI, reveals that AI and low-code development platforms are driving rapid application development and modernization across the Asia-Pacific (APAC) region. Sponsored by OutSystems, the report highlights that 40% of net-new applications in APAC will incorporate generative AI (GenAI) by 2026,…

[ceobulletin]

Inspiring Business Leadership in the APAC Region