#as now what are called digital natives in media (people who have grown up with the internet/don't really remember a time before it) | Explore Tumblr Posts and Blogs

12humss02group12 · 2 years

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"ON BECOMING A MEDIUM: GEN-Z INDIVIDUALS AS MODERN COMMUNICATORS"

By: Nawaf Guro. Sultan

Gen- Z as digital Natives

As of right now, the millennial generation and the generations that follow, including Generation Z, are commonly recognized as being digital natives. These generations have almost lived their whole lives surrounded by computers, digital devices, and the social media world. Gen Z are considered to be true digital natives because they have grown up with access to the internet, social media, and mobile devices. Gen Zers are broadly defined as those born between 1995 and 2010. Young people filled that societal function by developing and interpreting trends long before the term "influencer" was invented. One who grew up in an age of digital media is referred to as a "digital native." Although the phrase is sometimes used interchangeably with the word "Millennial," not all people who are digital natives are from that generation. For instance, members of the newest generation, known as Gen Z, are also digital natives.Gen-Z employs technological innovations such smartphones, tablets, laptops, and many more to communicate with their loved ones, family, or friends due to the type of life they lead in this technologically advanced generation that includes access to the internet or technology. As so-called "digital natives," they are quite accustomed to these things and may thus use them as a form of communication.

Gen- z as self-directed learners

A learner who is capable of managing their own education is considered independent. These are pupils who are self-sufficient and capable of making wise choices without the assistance of their teachers. To improve academic achievement and maintain motivation, students must become independent learners. (how to become independent, 2020)Generation Z was raised in a In a digitalized era where smart phones, the internet, and other technologies are invented and accessible for everyone, A lot of learning materials, information, and data are available and we can get them on the internet, like Google, Wikipedia, and YouTube, so young people now become more independent in their studies because of these things. They aren't waiting for their instructors to cover everything anymore. Now that we have advanced technology, they can now also advance in their studies with the help of the internet.

The perspectives of Generation Z have been increasingly outspoken in the social, cultural, and political spheres.

Political;

Generation Z has greater potential compared to previous generations in carrying out political participation in any form because of its raising population. They accessed news related to politics through social media because we all know that the Generation z has very close to the internet. This generation is more expressive regardless of political views and issues, they can voice out their own choices and beliefs that nobody can stop them because we have given the right to speak specially here in our country we have freedom of speech. Most of the generation z are well educated regarding to our society and politics that’s why they have a very big impact in political issues.

Social;

Gen z are very vocal and aware about whats happening around the world. They understand a lot about what's happening in our surroundingss just like openness to changes when it comes to couples living together without being married and the same sex marriage, this generation say interracial marriage is a good thing for our society and most of them they believe tha this doesn’t make much of a difference for society. Unlike to the previous generation the generation z is more knowledgeable in every situations that happens to our society they can easily provide opinions and creative ideas in solving a particular problems. For example, members of Gen Z are more likely than older generations to look to government to solve problems, rather than businesses and individuals.Culture-For the gen z they believes the importance of accepting the difference of each one another. In this era the generation z has different ways of being themselves and expressing their real identity.

References:

The gifs used in this blog were created by the author through Canva.

https://blog.innerdrive.co.uk/become-independent-learner?hs_amp=true

#mediaandinformationliteracy

#12humss02group12

#mediaandinformationliteracy2022

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kerishaharris · 4 years

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Why the cool kids (and brands who hope to be perceived as such) are on TikTok

Being what I like to describe as a “tail-end millennial,” I’ve grown up both with and in the digital age. I still remember turning in school assignments completed on a typewriter as well as playing Oregon Trail in computer class on those box-shaped, neon green Macintosh screens (I’m still heartbroken that my wife died of dysentery, btw). I remember pleading with my mom to hang up the phone so I could log onto AOL, and how much thought I’d put into curating the perfect AIM away message. I joined Facebook my senior year of college when it was still “the Facebook” and for college kids only, and remember how big a deal it was to rearrange my MySpace top eight (funny how we were full-on coding and didn’t even realize it). But now, as a mom of three tweens, I can admit that despite digital and social media being both my personal experience and my chosen career, there are media formats out there that I know nothing about, and that my kids’ knowledge far trumps my own. None of these formats feel more foreign to me, yet obviously influential and equally important to the next generation, than TikTok.

What is TikTok and (dancing humanoid dogs aside) who uses it? TikTok is, by and large, the newer, cooler and way more sophisticated version of Vine (RIP to a real one). On its own website, TikTok says its mission is to “inspire creativity and bring joy.” Produced and manufactured by Beijing-based video-sharing service ByteDance, TikTok reportedly boasts 800 million users worldwide, and as of 2019, has surpassed one billion installs (Yeh, 2019). It creates and curates an experience driven by its powerful algorithm, turning all of its users into a connected network of mini-influencers through the use of trending hashtags, leveraging of popular music, and push for engagement with other users through duets and viral dance challenges, making for a meaningful, organized, and dare I say it, super fun experience for users of the app (Herrman, 2019).

In exploring the app, what I found especially interesting was the way TikTok employs a vertical feed experience prompting the user to swipe up, which sets it apart from similar apps like Instagram Stories or Snapchat. This “endless scroll” approach seems, in my opinion, very conducive to creating an almost addictive experience which can lock you in for hours and hours. TikTok appears to cleverly take advantage of the way users normally engage with our vertical screens, filling up the entire real estate of our phones with engaging video content coupled with popular music that’s perhaps a little too easy to get sucked into.

Who is TikTok really for?

As not only a mom of tweens, but also having worked in communications within the education space in various capacities since 2016, TikTok’s popularity among young people comes as no surprise to me. TikTok is primarily used by youth between the ages of 16 and 24 (Brucker, 2020). It is used by about 69 percent of young people in the U.S., and these users spend at least 80 minutes per day on the app (Perez, 2020). This is the same group that, if you ask them, considers Facebook to be that “cringey” old people app that your grandpa thinks is cool, and Twitter to be that thing where journalists and politicians bicker with other journalists and politicians. It’s unsurprising to me that young people would be attracted to TikTok, a space that can feel exclusively like their own.

For me, it is that young people's exclusivity that keeps me away from TikTok. Despite being what many consider to be a subject-matter expert on social media, I am admittedly intimidated by an app I don’t completely understand or feel welcomed on. I feel more comfortable with the apps I’ve come of age with and whose functionality is more native to my own digital experience, most notably Facebook, Instagram, and Twitter. I worry I may look like I’m “trying too hard” by exploring TikTok, or worse, that my presence there as a 38-year-old mom will render it an uncool place to be. My own kids reacted with horror when they noticed I had TikTok installed on my work phone, it didn’t matter that my job was to manage my then-employer’s institutional presence on social media. “Mom, please don’t make Wesleyan University a TikTok” they begged (too late guys, already secured the username for posterity). It was clear that they viewed TikTok as their safe space, and that my presence, as well as my employer’s presence despite it being an elite, well-known university, was not welcome.

Are any grownups or brands doing TikTok “right?” Interestingly, several marketers have managed to get past this “eww, adults and brands” factor to effectively market to TikTok’s growing audience through clever advertising and engagement campaigns. Capitalizing on the popularity of hashtag challenges on TikTok, Universal Pictures turned to TikTok as a way to promote their 2018 film, The House with a Clock in Its Walls, through a #FindYourMagic campaign which prompted users to film themselves doing their own magic tricks. Leveraging the power of influence, Universal got a group of popular TikTok influencers to post their own DIY magic videos, which naturally prompted others to do the same. As a result of the campaign, Universal received 1.3 million likes on the influencer videos, generated 19,000 pieces of user-generated content, and gained 11,000 new followers (Brucker, 2020). Whether it prompted people to actually go see the film, I’m not really sure.

(Source: TikTok for Business) In my work as a higher education social media manager, I often came across other universities (typically, with bigger teams and even bigger budgets) doing great work on TikTok. From a marketing perspective, it makes sense why a university would want to invest in building an exceptional presence on TikTok. Each year, so much of your energy and efforts are dedicated to marketing to prospective students and their families, convincing them that your school is the school to attend. Based on user demographics alone, TikTok offers a captive audience for the exact age range higher ed marketers are working so hard to reach. I’m proud to say that my undergraduate alma mater, the University of Florida, was one of the first to leverage TikTok and is considered one of the best in the game. With nearly 97,000 followers and more than 1 million likes, it’s clear they’ve figured out what resonates with their audience. Most of their TikTok videos feature the beloved school colors (anyone who went to UF will tell you we bleed orange and blue), Al the Alligator (we obviously weren’t terribly creative on the mascot name), fave spots on campus and the like.

youtube

(Source: University of Florida on YouTube)

Other major schools like Brigham Young University and Florida International University capitalize on TikTok’s penchant for dance trends and employ their mascots, Cosmo the Cougar and Roary the Panther respectively, to jump in on these trends.

youtube

...this same video on BYU’s Cosmo the Cougar TikTok has a staggering 28 million plays, 4.8 million likes, and more than 24,000 comments.

Is TikTok here to stay?

As a perpetual student of digital and social media, I see TikTok as the wave of the future for digital and social communications and marketing. The question for me, however, is whether or not I’m going to ride that wave as a communications professional. While digital marketing is still somewhat new on TikTok, my constant fear is that the moment brands step in and try to inject themselves onto a platform, mimicking and profiting off of the way it is organically used, its core users become disinterested, abandon the platform, and look for the next big thing they can call their own. If I’m lucky, perhaps I’ll get the next big idea and launch that platform myself.

Funny but true story. As I was putting the finishing touches on this blog post, my 12-year-old daughter came up behind me chanting the following.

Her: Racism? Stop it. Bullying? Stop it. Homophobia? Stop it.

Me: Is that from a TikTok?

Her: Yeah.

Me: Figures.

SOURCES:

Brucker, N. (2020, January 6) Who is on TikTok and how can brands reach them? Forbes. Retrieved from https://www.forbes.com/sites/forbesagencycouncil/2020/01/06/who-is-on-tiktok-and-how-can-brands-reach-them/#1a2fe28343be.

Herrman, J. (2019, March 10) How TikTok is rewriting the world. New York Times. Retrieved from https://www.nytimes.com/2019/03/10/style/what-is-tik-tok.html.

Perez, S. (2020, June 4) Kids now spend nearly as much time watching TikTok as YouTube in the US, UK and Spain. Tech Crunch. Retrieved from https://techcrunch.com/2020/06/04/kids-now-spend-nearly-as-much-time-watching-tiktok-as-youtube-in-u-s-u-k-and-spain/.

Yeh, O. (2019, February 26). TikTok surpasses one billion installs on the App Store and Google Play. Sensor Tower. Retrieved from https://sensortower.com/blog/tiktok-downloads-one-billion.

#tiktok #socialmedia #digitalmedia #marketing #digitalmarketing #digitalstrategy #brandcommunications

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profoundnet · 6 years

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Profound Member Post - October 2018

Header by @pantydean and is available on merch from her redbubble store. You can use all those fancy emojis(and more!) on our Discord Server!

The Masterpost is open for all creations by ProfoundBond members which are posted in entirety during that month.

MEMBER CONTRIBUTIONS FOR OCTOBER 2018!

Masterpost below the cut.

Darmys - @darmysasagiri - Darmys

Not in Kansas Anymore

Summary: Sareno Dean Winchester answers to no one. Born to a powerful House on the storm wracked mining planet Kansas, he and his brother Sam have grown up strong and independent. The only person that holds their respect is the enigmatic Bobby Smith, Master of the martial arts academy where they train.

When alien bounty hunters kidnap Bobby, Dean throws away the life he knew and sets out—with Sam and Baby—to rescue his mentor, no matter how far they have to travel through known space.

Tags: Alternate Universe - The Highroad Trilogy, Alternate Universe - Space Opera, Past Benny Lafitte/Dean Winchester, Past Dean Winchester/Nick Munroe, Robot!Baby, Canon-Typical Deaths, Canon-Typical Violence, Attempted Sexual Assault (Not Involving Our Main Characters), Period-Typical Racism, Dean/Cas Big Bang Challenge 2018

SFW

JessJesstheBest - @saywhatjessie - JessJesstheBest

Fucking Hollywood

Summary:

“Okay…” he started, aware that the only way out of this conversation was through. “So I admit, I don’t know a whole lot about,” he gestured vaguely at Sam. “That. But me, personally, I have a hard time telling the difference between romantic and platonic love.”

“So like aromanticism.” “No, what?” Dean glanced at Sam who was looking at him weirdly. “I don’t know. But one of the only ways I know how to confirm the difference is with sex.” Or the boys have a discussion about media theory and Dean learns a new word.

Tags: Fluff are!Dean, Bi!Dean (I mean obviously Dean is bi but he's actually explicitly aro in this so, Human AU, Sam's at Stanford, John is dead, Aromantic Dean Winchester,

SFW

waywarded - waywarded

Discoveries

Summary: Dean and Cas are in a relationship and Dean is being too considerate for Cas's liking with making sure they don't take things too fast in the bedroom. Experimentation on what turns Castiel on ensues.

Tags: Established Castiel/Dean Winchester, Romance, Fluff, Sexual Content, Castiel and Dean Winchester are Cute, Kissing, Making Out

NSFW

ultimatetrollcolinfirth - @ultimatetrollcolinfirth

Destiel Art Round Up Oct 2018

Summary: A round up of my Destiel based creations, mostly for inktober. Tags: Destiel, Inktober 2018,

Link to art piece #1, Link to art piece #2

SFW

ultimatetrollcolinfirth - @ultimatetrollcolinfirth - LeafZelindor

Dean’s Weakness

Summary: Profound Bot prompt Challenge

Dean just saw Cas getting out of the shower. Cas is Dean's win. Sam is likely a leviathan.

In which Creature Sam figures out some important information about Dean Winchester.

SFW

amandacanzo - amandacanzo

Sweet Surprise

Summary: Dean is a great baker, but perhaps not the best communicator. When Dean had an embarrassing accident in his bakery (Sam’s fault), he left a lasting impression on Dr Castiel Novak, who had the pleasure of stitching up Dean’s asscheek.

When Cas comes to Dean’s bakery with Anna to order a wedding cake, Dean figures that Cas is getting married.

While Dean’s happy to have a new friend, it’s instantly clear to him he can’t keep his feelings in check. Especially when Cas is super affectionate and seems to be treating each hang out as a date.

On top of everything, Dean still has to make what he thinks is Cas’ wedding cake.

DCBB 2018

Tags: Baker Dean Winchester, Doctor Castiel, misunderstandings, angst with a happy ending, AU

NSFW

Accompanying art by @abaddon-all-hope

alessariel - alessariel

A Promise At Sunrise

Summary: “Dude, don’t look now, but there’s another guy wearing the same costume as you!” Charlie daintily sipped her drink while Dean nearly spat out his beer. What starts with a similar costume rapidly turns into the most amazing one-night stand Dean's ever had. Cas is funny, gorgeous, mysterious and really knows how to use his... wings. Among other things. Dean made Cas promise to stay the night and watch the sunrise with him, but he finds himself hoping that Cas will stay a lot longer than that.

Tags: Alternate Universe, Halloween, Creature Fic, Creature Castiel, Costumes, Smut, Fluff, A little bit of angst, just a tiny bit, Bottom Dean, Top Castiel, Top Castiel/Bottom Dean Winchester, Bisexual Dean Winchester

NSFW

blueeyesandpie - @blueeyesandpie

Destiel Gifset

Summary: A gifset of key early-Cas moments that establish his loyalty/connection to Dean, set to the lyrics of Simon & Garfunkel's Kathy's Song.

Tags: dean winchester, castiel, gifsets, destiel, kathy's song, season 4, season 5

SFW

pingnova - @pingnova - pingnova

Don’t Kill The Messenger

Summary: Father Castiel Novak investigates miracles for the Vatican. While it’s disheartening when they all end up fakes, he continues his relentless pursuit in the name of faith and science. After a particularly convincing case in Brazil is taken from him, he’s reassigned to a believer in New York City who’s blessed with the wounds of Christ. Except, Dean Winchester turns out to be no believer, and he and Castiel have very different ideas of what constitutes a divine gift.

Tags: Alternate Universe - Fusion, Hurt Dean Winchester, Priest!Castiel, Possession, Angst, Gore, Temporary Major Character Death

SFW

Accompanying art by SketchyDean

gouinette parle trop - @artbloggouinetteparletrop

Collection of Fan Art Made Through SUPTOBERART

Summary: MASTERPOST for the art I created during suptoberart 2018

Tags: destiel, destiel fan art, wayward sisters, suptoberart 2018, spn fanart

SFW

MalMuses - @malmuses - MalMuses

Something in the Fog

Summary: Finally settling into some semblance of normalcy after Cas comes back from the Empty, Sam finds a case up in New England. In one historic town, people are losing their minds and drowning themselves in a nearby river. Sam and Dean set off alone, only to quickly call Cas to their aid when they realize that the unnerving town of Dunwich is hiding far more than your average witch or ghoul. Drawn into investigating a cult that worships a being far beyond their comprehension, Team Free Will doesn’t understand quite how much danger they are in... Fic posted for SPN Eldritch Bang.

Tags: Dub Con (Possession), Further Clairification of Dub Con Tag in the Appropriate Chapter, Cults, Canon-Typical Violence, Case Fic, Miscommunication, Eldritch Horror, Angst with a Happy Ending

NSFW

MalMuses - @malmuses - MalMuses

Without A Trace

Summary: When Sam disappears during a hunt gone horribly wrong, Dean and his angel Castiel follow a trail of clues that lead them back through Sam’s past. Will Dean be able to save Sam from his history – and will Cas be able to save Dean from himself? Nothing is a simple as it seems for Dean and Cas. Luckily, they have some great friends (and unexpected allies) willing to help them through it. (WIP fic that finished posting this month.)

Tags: Canon Verse, MCD (temporary), Slow Burn, Smut, Fluff, Plot Twists, Torture, First Dates, Drowning, Kidnapping, BAMF!Cas, Gabriel is a badass, Redemption Arcs, Friends to Lovers, Sharing a Bed, Hurt/Comfort, Wing Kink, Grace Sharing, Angel True Forms, Miscommunication, Angst with a Happy Ending

NSFW

MalMuses - @malmuses - MalMuses

Soup and Whiskey

Summary: “Jack, you know Dean and I, well, we’re not…” Cas spoke quietly, making an awkward, vague hand gesture. The raised eyebrow that Jack gave him came directly from Sam. Cas could see the developing bitch face and it was equal parts entertaining and alarming. “Really,” Cas confirmed. “We aren’t.” Jack put his spoon down slowly to pick up his juice. “Then you should be,” he responded easily, as if it was the simplest thing in the world. A little 14x03 coda.

Tags: 14x03 Coda, Jack ex machina, First Kiss, Fluff, Love Confessions

SFW

saltnhalo - saltnhalo

What The Rain Brings

Summary: In which Castiel's new roommate—supposed to be an alpha, under the guidelines of the college dorms—turns out to be a) late, and b) a beautiful, sarcastic, drenched omega.

Tags: Alternate Universe - College/University, Alpha/Beta/Omega Dynamics, Alpha Castiel (Supernatural), Omega Dean, Meet-Cute, True Mates, Scenting, Misunderstandings, Explicit Sexual Content, Topping from the Bottom, Mating Cycles/In Heat, Porn with Feelings

NSFW

The Sketching Fox - @sketching-fox

My Little Destiel Collection

Summary: A Collection of 10 digital artworks, created during the SupToberArt /Inktober 2018, showing all posts about Destiel!

Tags: Supernatural, Destiel, Castiel, Dean Winchester, SPNFanart, Spnart, suptober2018, suptoberart2018

SFW

Jdragon122 - @jdragon122 - Jdragon122

Outlast

Summary: It seemed like a normal case. It always does... Dean has never seen Castiel, the real Castiel. But he’s never really thought about it until the truth of it is thrown in his face, abruptly, and violently. A case out in the deserts of Arizona and old Native American lands uncover a long dormant evil that reemerges when the brothers and the angel stumble upon it. The evil is hungry for power and what powerful being is more tempting than an angel. With Cas suddenly ripped from the brothers, stranded in the middle of the desolate wilderness, they must find a way to save their friend. With the clock ticking and their resources dwindling, Sam and Dean must find a way to defeat the evil and save Cas — before Cas becomes twisted beyond recognition, and before the hunters become the hunted.

Tags: Canon Divergent, Canon Conpliant, Canon-Typical Violence, season/series 11, Dark, Angst, Dean Whump, Cas Whump, Sam is okay though... mostly, Male OC, female OC, Angel True Forms, Castiel (Supernatural)’s True Form, Blood and Violence, very brief scene that might be considered noncon, graphic description of corpses, BAMF Castiel, BAMF Sam, BAMF Dean, switch Castiel, switch Dean, panic attacks, Case Fic, Hurt Dean, Hurt, angst with a happy ending, temporary character death, wings, topping from the bottom,

NSFW

BinJLG - @honeyedsam - BinJLG

Holloween

Summary: Dean spirals into a deep depression after casting Michael out and ends up isolating himself. But Castiel WILL NOT let him spend his favorite holiday alone.

Tags: Destiel, Dean Winchester/Castiel, Sam Winchester mentioned, Jack Kline mentioned, Mary Winchester mentioned, Hurt/Comfort, Emotional Hurt/Comfort, Suicidal Thoughts, Suicidal Ideation, Depressed Dean Winchester, Canon Divergence, Halloween, First Kiss, Depression, Mental Illness, Unreliable Narrator

SFW

Nera_Solani - @nera-solani - Nera_Solani

Show me your secrets and I’ll show you madness

Summary: Are you afraid of the dark? No?If you ever find a door that leads nowhere, don't go in. Four teenagers make the mistake of doing so anyway and don’t come back out. Which is how Dean, Sam and Castiel find themselves investigating a case that leads them right into an ancient Greek myth about a labyrinth housing a monster. But the monster isn't the only thing lurking in this dark place; the walls are breathing, watching, waiting… Being separated in a giant maze that isn’t attached to our reality isn’t how any of them had envisioned this case would go.

What is real? What is an illusion? Is that blood? What was that shadow? In every corner awaits a new nightmare, each one worse than the other. The three men need to save the missing teenagers and find a way out — if they can find each other, and live through the terrors the maze shows them. But none of that is easy when you’re being confronted with your worst memories and fears. Especially when you have to lose the love of your life over and over again… Well? Are you afraid of the dark? Maybe you should be.

Tags: Graphic depictions of Violence, Canon-Typical Violence, Blood and Gore, Injury, Post-Season/Series 13, Case Fic, Greek Mythology - Freeform, Illusions, Hallucinations, Temporary Character Death, Hurt/Comfort, Threats of Rape/Non-Con, Fluff and Angst, Mistaken for Being in a Relationship, Cuddling & Snuggling, Idiots in Love, Bisexual Dean Winchester, Sam Winchester Knows, Nearly Human Castiel, Grace Sex, DCBB 2018

NSFW

grumpyphoenix - @paintmeahero - grumpyphoenix

Glutton For Punishment

Summary: Castiel is trying out everything now that he's human. When he finds Dean's porn-stash, he wants to try some of it out, but Dean won't let him. So he has to goad Dean into it.

Tags: Kinktober 2018, Not Beta Read, Edgeplay, Dacryphilia, Spanking, Sadism, Masochism, Biting, Praise Kin,k Angry Sex, Bondage, Hair-pulling, Asphyxiation, Crossdressing, Costumes, Creampie, Under-negotiated Kink, Mildly Dubious Consent, Bad BDSM Etiquette, Jealousy, Human Castiel, Possessive Behaviour

NSFW

supernatural9917 - @supernatural9917fic - supernatural9917

We Eat in Here!

Summary: Sam is really sick of walking in on Dean and Cas boning. Written for the Destiel Smut Bingo. Square fill: Sam is scarred for life.

NSFW

supernatural9917 - @supernatural9917fic - supernatural9917

Doctor Doctor, Please

Summary: Dean has a special request of Cas Written for the Destiel Smut Bingo. Square fill: Playing doctor.

NSFW

supernatural99117 - @supernatural9917fic - supernatural9917

Roommate Wanted

Summary: Dean Winchester moved to Pontiac, Illinois six months ago when his girlfriend Carmen got a new job. Unfortunately for Dean, Carmen then left him for her boss, so he needs to find a roommate ASAP. Castiel Novak needs to move out of his brother’s house before his niece is born, and when he finds Dean’s ad on Craigslist, it seems like the perfect solution for both of them. So what if Dean is ridiculously gorgeous? Castiel can keep his crush under control. So what if Castiel is gay? Totally straight Dean isn’t at all affected by seeing him hook up with dudes. They’re just a couple of completely platonic roommates. Well… that’s what they think, anyway…

Written for the DeanCas Big Bang 2018 with art by @busysquirrel

NSFW

jscribbles - jscribbles

Taker of Souls

Summary: The angels have fallen. Castiel is human, Sam is recovering from the trials, and Dean doesn’t want to expose them to the world as it’s crumbling outside the bunker doors. To pass time in their solitude, Dean discovers a hidden room in the bunker full of dangerous magical artifacts and accidentally exposes his friends and family to an ancient horror. If Castiel thought adjusting to humanity was already a terror in itself, he experiences a world of pain when the ancient spirit Dean released chooses him as a vessel to fulfill its evil prophecy. Castiel begins to change as voices call out to him in the night and take the form of the one righteous man he desires, temptation drawing him to complete a ritual that will allow one of Hell’s most feared ancient entities to occupy his vessel. Before Sam, Dean, Kevin and Crowley know what is happening, they are thrown into a lockdown, unable to escape the bunker as the cruel, twisted monster inside of Castiel prowls the hallways, hunting them, thirsty for their blood, hungry for their souls.

Tags: Graphic Depictions Of Violence, Major Character Death, Rape/Non-Con, Castiel/Dean, temporary major character death, Minor Character Death, Pining, Slow Burn, non-con, dub-con, Blood, Gore, Body mutilation, Self Harm, zombie-type characters, Hallucinations, Nightmares, horror-imagery, offensive language/insults, spoilers for The Witch, the boys cry, Sickness, Possession, canon-calibre discussions of religion, the evil dead 2013, Crossover, Inspired By, Smut, minor prescription drug use, Vomiting

NSFW

idjitsaviors - @idjitsaviors - Glitchedwings & Akobel - @akobel

Baby, Baby

Summary: Trench was used to sitting on lots of objects, sitting in lots of cars. Baby was used to accommodating articles of clothing (mostly of the flannel variety), and many different items. Of course, Trench was not yet used to being dragged along on celestial plots, and Baby was not yet used to that happening in her backseat. Still, weirdness was the one constant in their daily lives, so the day the trench coat and car met was like any other. By now they’ve met several times over the years, caught in the crossfires of their two owners' friendship and pining. But when Trench is forced to spend months in Baby's trunk, will they finally watch their owners find love? And can they make something of their own? A mostly canon-adjacent fic following Dean and Cas through the eyes of Baby— and the eyes of Trench, her partner in crime.

Tags: Crack treated seriously, canon compliant, mutual pining SFW

#member masterpost #member masterposts #october masterpost #profoundnet #profoundnet monthly masterpost #deancas reclist #member fic #member art

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newstfionline · 6 years

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Gen Z Is Coming to Your Office

By Janet Adamy, WSJ, Sept. 6, 2018

Sean McKeon was 11 years old when the 2008 financial crisis shot anxiety through his life in Hudson, Ohio. He remembers his father coming home stressed after the Federal Deposit Insurance Corp. took over the bank where he worked. A teacher asked classmates if their parents cut back that Christmas. They all said yes.

That unsettling time shaped the job plans he hatched in high school. “I needed to work really hard and find a career that’s recession-proof,” says Mr. McKeon, now 21. He set his sights on a Big Four accounting firm. He interned at EY in Cleveland and will become an auditor there after graduating from Miami University in Oxford, Ohio, next year.

About 17 million members of Generation Z are now adults and starting to enter the U.S. workforce, and employers haven’t seen a generation like this since the Great Depression. They came of age during recessions, financial crises, war, terror threats, school shootings and under the constant glare of technology and social media. The broad result is a scarred generation, cautious and hardened by economic and social turbulence.

Gen Z totals about 67 million, including those born roughly beginning in 1997 up until a few years ago. Its members are more eager to get rich than the past three generations but are less interested in owning their own businesses, according to surveys. As teenagers many postponed risk-taking rites of passage such as sex, drinking and getting driver’s licenses. Now they are eschewing student debt, having seen prior generations drive it to records, and trying to forge careers that can withstand economic crisis.

Early signs suggest Gen Z workers are more competitive and pragmatic, but also more anxious and reserved, than millennials, the generation of 72 million born from 1981 to 1996, according to executives, managers, generational consultants and multidecade studies of young people. Gen Zers are also the most racially diverse generation in American history: Almost half are a race other than non-Hispanic white.

With the generation of baby boomers retiring and unemployment at historic lows, Gen Z is filling immense gaps in the workforce. Employers, plagued by worker shortages, are trying to adapt.

LinkedIn Corp. and Intuit Inc. have eased requirements that certain hires hold bachelor’s degrees to reach young adults who couldn’t afford college. At campus recruiting events, EY is raffling off computer tablets because competition for top talent is intense.

Companies are reworking training so it replicates YouTube-style videos that appeal to Gen Z workers reared on smartphones.

“They learn new information much more quickly than their predecessors,” says Ray Blanchette, CEO of Ruby Tuesday Inc., which introduced phone videos to teach young workers to grill burgers and slow-cook ribs. Growing up immersed in mobile technology also means “it’s not natural or comfortable for them necessarily to interact one-on-one,” he says.

Demographers see parallels with the Silent Generation, a parsimonious batch born between 1928 and 1945 that carried the economic scars of the Great Depression and World War II into adulthood while reaping the rewards of a booming postwar economy in the 1950s and 1960s. Gen Z is setting out in the workplace at one of the most opportune times in decades, with an unemployment rate of 4%.

“They’re more like children of the 1930s, if children of the 1930s had learned to think, learn and communicate while attached to hand-held supercomputers,” says Bruce Tulgan, a management consultant at RainmakerThinking in Whitneyville, Conn.

Gen Z’s attitudes about work reflect a craving for financial security. The share of college freshmen nationwide who prioritize becoming well off rose to around 82% when Gen Z began entering college a few years ago, according to the University of California, Los Angeles. That is the highest level since the school began surveying the subject in 1966. The lowest point was 36% in 1970.

The oldest Gen Zers also are more interested in making work a central part of their lives and are more willing to work overtime than most millennials, according to the University of Michigan’s annual survey of teens.

“They have a stronger work ethic,” says Jean Twenge, a San Diego State University psychology professor whose book “iGen” analyzes the group. “They’re really scared that they’re not going to get the good job that everybody says they need to make it.”

Just 30% of 12th-graders wanted to be self-employed in 2016, according to the Michigan survey, which has measured teen attitudes and behaviors since the mid-1970s. That is a lower rate than baby boomers, Gen X, the group born between 1965 and 1980, and most millennials when they were high-school seniors. Gen Z’s name follows Gen X and Gen Y, an early moniker for the millennial generation.

College Works Painting, which hires about 1,600 college students a year to run small painting businesses across the country, is having difficulty hiring branch managers because few applicants have entrepreneurial skills, says Matt Stewart, the Irvine, Calif., company’s co-founder.

“Your risk is failure, and I do think people are more afraid of failure than they used to be,” he says.

A few years ago Mr. Stewart noticed that Gen Z hires behaved differently than their predecessors. When the company launched a project to support branch managers, millennials excitedly teamed up and worked together. Gen Z workers wanted individual recognition and extra pay. The company introduced bonuses of up to $3,000 to encourage them to participate.

After seeing their millennial predecessors drown in student debt, Gen Z is trying to avoid that fate. The share of freshmen who used loans to pay for college peaked in 2009 at 53% and has declined almost every year since, falling to 47% in 2016, according to the UCLA survey.

Denise Villa, chief executive of the Center for Generational Kinetics in Austin, says focus groups show some Gen Z members are choosing less-expensive, lower-status colleges to lessen debt loads. Federal Reserve Bank of New York data show that nationwide, overall student loan balances have grown at an average annual rate of 6% in the past four years, down sharply from a 16% annual growth rate in the previous decade.

Lana Demelo, a 20-year-old in San Jose, Calif., saw her older sister take on debt when she became the first person in their family to attend college. “I just watched her go through all those pressures and I felt like me personally, I didn’t want to go through them,” says Ms. Demelo. She enrolled in Year Up, a work training program that places low-income high-school graduates in internships, got hired as a project coordinator at LinkedIn and attends De Anza College in Cupertino part-time.

Gen Z is literally sober. Data from the Michigan survey and federal statistics show they were less likely to have tried alcohol, gotten their driver’s licenses, had sex or gone out regularly without their parents than teens of the previous two or three generations, Ms. Twenge, the San Diego State professor, found.

They grew up trusting adults, and Gen Z employees want managers who will step in to help them handle uncomfortable situations like conflicts with co-workers and provide granular feedback, says Mr. Tulgan, the management consultant.

When Mr. Tulgan’s company surveyed thousands of Gen Z members about what mattered most to them at work, he heard repeatedly that they wanted a “safe environment.” He is advising clients to create small work teams so managers have time to nurture them.

“I was in no rush to get a driver’s license,” says Joshua Berja, a 21-year-old San Francisco resident who waited until he turned 18 to get one. He lives with his parents to save money, runs errands for his mother and picks his father up from work.

Gen Z is reporting higher levels of anxiety and depression as teens and young adults than previous generations. About one in eight college freshmen felt depressed frequently in 2016, the highest level since UCLA began tracking it more than three decades ago.

That is one reason EY three years ago launched a program originally called “are u ok?”--now called “We Care”--a companywide mental health program that includes a hotline for struggling workers.

Mr. Stewart, of College Works Painting, says he wasn’t aware of any depressed employees 15 years ago but now deals frequently with workers battling mental-health issues. He says he has two workers with bipolar disorder that the company wants to promote but can’t “because they’ll disappear for a week at a time on the down cycle.”

Smartphones may be partly to blame. Much of Gen Z’s socializing takes place via text messages and social media platforms--a shift that has eroded natural interactions and allowed bullying to play out in front of wider audiences.

In the small town of Conneaut Lake, Penn., Corrina Del Greco and her friends joined Snapchat and Instagram in middle school. Ms. Del Greco, 19, checked them every hour and fended off requests for prurient photos from boys. She shut down her social media accounts after deciding they “had a little too much power over my self-esteem,” she said.

That has helped her focus on studying at Embry-Riddle Aeronautical University in Daytona Beach, Fla., to become a software engineer, a career she sees as recession-proof. When the last downturn hit, she remembers cutting back on gas and eating out because her parents’ music-lesson business softened.

“I learned a lot about the value of money,” she says. “I’ve always wanted to have a very secure lifestyle, secure income.”

She says the negative experience with social media made her want a professional LinkedIn page, and she took a seminar at college to learn how to do that.

The flip side of being digital natives is that Gen Z is even more adept with technology than millennials. Natasha Stough, Americas campus recruiting director at EY in Chicago, was wowed by a young hire who created a bot to answer questions on the company’s Facebook careers page.

To lure more Gen Z workers, EY rolled out video technology that allows job candidates to record answers to interview questions and submit them electronically.

Getting employees comfortable with face-to-face interactions takes work, Ms. Stough says. “We do have to coach our interns, ‘If you’re sitting five seats away from the client and they’re around the corner, go talk to them.’”

Mr. McKeon, the Ohio student, sees a silver lining growing up during tumultuous times. He used money from his grandfather and jobs at McDonald’s and a house painting company to build a stock portfolio now worth about $5,000. He took school more seriously knowing that “the world’s gotten a lot more competitive.”

“With any hardship that people endure in life, they either get stronger or it paralyzes them,” Mr. McKeon says. “These hardships have offered a great opportunity for us to get stronger.”

#Generation Z #workplace and Generation Z

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epackingvietnam · 4 years

Text

The Potential Impact of Gen Z on SEO

Posted by stewartfussell

Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z's presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take sooner rather than later.

Who is Generation Z?

Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. Although the purported birth years of this generation vary across different sources, Pew Research refers to them as individuals born from 1997 and onward. With that in mind, it may come as a surprise that these Americans now make up about 28.7% of the total population. For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%.

Even more shocking than these statistics may be the fact that the oldest members of Generation Z are now well into their twenties. While it’s easy to think of this group as teenagers and children, they’ve grown up quickly, and are now major players in the world’s economy. In fact, this group has an annual spending power of around $143 billion, and currently accounts for approximately 40% of global consumers.

It’s well known that members of this cohort are digital natives and have been raised alongside technology. In 2014, the UK’s Office of Communications tested the technological proficiency of children versus adults only to find that the average 6-year-old outperformed those in their 40s. It’s safe to assume most members of this new generation have a solid grasp of technology, and a skill set that rivals people much older. This may be even more prevalent now with the rising use of digital resources due to the COVID-19 crisis.

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. With a job market that is more competitive than ever and digital skills in high demand, a career in search may become increasingly attractive. Although search engine optimization is ever-changing, its importance has been unwavering for nearly two decades, making it a stable option in an unpredictable world.

How do Zoomers interact with marketing as a whole?

When it comes to targeting this cohort, its members are creating new challenges for businesses. First and foremost, their relationships with brands are very different than those of the generations that came before them. Reports from IBM in association with the National Retail Federation found that, for Gen Z, brand loyalty must be earned. Zoomers are looking for a reflection of their personal values in brands and are prepared to hold them accountable. Beyond their resistance to conventional brand loyalty, research has also found that they are more difficult to engage.

Generally speaking, in this day and age, consumers are bombarded with thousands of ads a day and have become harder to reach. As such, it’s not shocking that a common statistic claims that members of Gen Z have the smallest attention spans of just eight seconds. However, Fast Company presents this information in a new light by explaining that they actually have “8-second filters”. These filters allow them to quickly process the tremendous amounts of information they encounter each day to hone in on what they actually care about, uniquely preparing them to glaze over advertising attempts (as they’ve been conditioned to do basically since birth).

To combat this trend, marketers have been pursuing a variety of novel strategies and methods. For example, experiential marketing has proven to be effective with Gen Z, and they're also especially excited by virtual reality.

While there are many new marketing opportunities available, social media continues to be a major channel for Gen Z engagement. This is especially true when it comes to video content on sites like YouTube and TikTok. All in all, as these consumers move away from traditional television viewership, the need for alternative marketing avenues grows.

How does Gen Z use search?

With all of this background information in mind, it’s easy to see that search is well-positioned to access this target demographic. Generation Z may not be as responsive to direct advertisements, but they’re accustomed to searching.

As a matter of fact, search engines have been around longer than Gen Z has, with the first search engine appearing in 1990, so it’s no surprise that their use is second nature to this age group. Zoomers fully understand how to use search tools, and they have the capacity to quickly evaluate SERPs prior to deciding on which link will get their click.

They’ve always had the answers to any question readily available, so they also use search for more intentional discovery. Despite their noted “8-second filter”, Fast Company additionally found that they could become deeply focused on topics they find to be worthwhile. Furthermore, their nonchalance towards brand loyalty means they may be less likely to opt for a big brand website over others.

Finally, their use and reliance on mobile devices can't be overlooked or overstated. The stereotype that people are now glued to their phones has some merit, and companies like Google have taken notice. They’ve already begun catering towards this shift, with things like mobile-first indexing and AMP pages now taking on greater importance. IBM and NRF discovered that, in a global survey of 15,600 Gen Z-ers, 60% would not use an app or site that loads too slowly. This puts the importance of mobile site speed into a greater perspective for SEOs hoping to capture this demographic through search.

The findings of a recent Fractl survey clearly align with each of these trends. They found that out of all the generations, Gen Z has the highest preference for long-tail queries. They know that a short-tail query will produce broad results, and they may not find what they’re looking for. In addition, their mobile usage has created an uptick in voice assistant search functions, which utilize these multi-word phrases as well.

Zoomers working as SEOs

Although this age group is well equipped to use search engines, it’s likely that the concept of SEO still remains somewhat foreign to them. A quick Coursera search shows that there are almost no SEO-specific college courses currently available to students. While some general digital marketing classes may have a chapter or section on SEO, that information can oftentimes be outdated due to the ever-changing nature of search. There are also a few certificate programs and online workshops, but the aforementioned issue is still present. In summary, the most accessible way for students to learn is through their own research, an internship, or some other similar experience that they happen upon.

That said, this industry can provide a fantastic career path for members of Gen Z, should they discover and choose to pursue it. Working in search allows you to develop a variety of skills from critical thinking to problem-solving and data analysis. Those in the SEO community are always up to date on the latest tech and trends, which is valuable in many facets of business. Furthermore, working within an agency provides the opportunity to learn about a vast range of industries and niches. Many SEOs even pick up web development, data science, and programming experience along the way, and these are three competencies that are in very high demand. All things considered, the many hard and soft skills that can be developed through SEO work are the foundations for being successful throughout a career.

Zoomers already have an aptitude for work in technology-based spaces, and those with the determination can pick up expertise quickly in this field. Prime examples of this include the use of SEO tools and content management systems. For instance, once a CMS such as WordPress is learned, that knowledge can be easily transferred to others like Drupal, HubSpot, and so on. The same can be said for tools like Google Analytics and Search Console, because understanding how to evaluate data within those platforms can be translated to a variety of others. In essence, SEO and Gen Z could truly be a match made in digital marketing heaven.

Understanding client-side Gen Z-ers

While SEO may not yet be a mainstream career path for most young people, those in the digital marketing field will likely encounter it at some point. As such, it’s important to keep in mind that members of this generation will also be working on the client side of search.

As previously mentioned, some Zoomers are already part of the workforce, and the presence of this cohort will only continue to grow. In the year 2020 alone, Gen Z made up approximately 24% of the worldwide workforce.

With an influx of new workers on the horizon, working with them may be a unique experience given their strong grasp of technology. On top of that, they're also more familiar with concepts like analytics and data science as those careers are seeing a boom in the higher education sector. Members of this age group shouldn't be underestimated when it comes to absorbing the ins-and-outs of SEO from the client’s point of view.

As Gen Z continues entering the workforce, likely in entry-level positions, it’s important to remember that they'll be decision-makers in a few short years. They'll have an increasing ability to influence budgeting decisions, so it's absolutely critical to think about ways to connect with them now and communicate the value of SEO to save time, energy, and money in the long run. A few steps to work through are as follows:

Understand that they’re eager to learn and can do so quickly.

Walk them through the reasoning behind each recommendation to build their knowledge over time. As with clients of any age, this improves trust and helps them to see how SEO really works.

Take them seriously and listen to their insights.

They may have concerns, as any client might when it comes to SEO strategies and how they play into the overall marketing plan. Listen to what they have to say, as they may be new, but they could still provide impactful insights.

Embrace novel ideas and creative thinking.

Fresh ideas are never a bad thing, but it can be easy to feel resistant towards those that seem to come out of left field. Fight the impulse to immediately shut these down and instead seriously consider how they could be incorporated into the project.

Don’t shy away from using new tools and technologies.

As mentioned above, Gen Z isn't intimidated by new forms of technology. Share interesting findings from tools like HotJar, Tableau, or Google Tag Manager to make SEO more exciting for them.

Be candid and transparent about performance analytics.

Be up front about the state of the site’s performance to build their confidence and appreciation for search. In the age of instant gratification, there are few things more satisfying than a positive trend line. On the other side of that, be sure to research and determine the causes for any downturns.

Conclusion

While Gen Z may be a mystery in many ways, two things are certain: they are well on their way to dominating many industries, and they shouldn't be overlooked. Likewise, if you’re not preparing for their arrival, you might already be falling behind.

Give these findings and tips some thought, and if there are already Gen Z-ers in your organization, try to take time to pick their brains. Go ahead and learn to embrace the change – as we so often do in SEO – because these TikTokers and YouTubers will only be growing in influence.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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0 notes

bfxenon · 4 years

Text

The Potential Impact of Gen Z on SEO

Posted by stewartfussell

Who is Generation Z?

How do Zoomers interact with marketing as a whole?

How does Gen Z use search?

Zoomers working as SEOs

Understanding client-side Gen Z-ers

Understand that they’re eager to learn and can do so quickly.

Walk them through the reasoning behind each recommendation to build their knowledge over time. As with clients of any age, this improves trust and helps them to see how SEO really works.

Take them seriously and listen to their insights.

Embrace novel ideas and creative thinking.

Don’t shy away from using new tools and technologies.

As mentioned above, Gen Z isn't intimidated by new forms of technology. Share interesting findings from tools like HotJar, Tableau, or Google Tag Manager to make SEO more exciting for them.

Be candid and transparent about performance analytics.

Conclusion

0 notes

nutrifami · 4 years

Text

The Potential Impact of Gen Z on SEO

Posted by stewartfussell

Who is Generation Z?

How do Zoomers interact with marketing as a whole?

How does Gen Z use search?

Zoomers working as SEOs

Understanding client-side Gen Z-ers

Understand that they’re eager to learn and can do so quickly.

Walk them through the reasoning behind each recommendation to build their knowledge over time. As with clients of any age, this improves trust and helps them to see how SEO really works.

Take them seriously and listen to their insights.

Embrace novel ideas and creative thinking.

Don’t shy away from using new tools and technologies.

As mentioned above, Gen Z isn't intimidated by new forms of technology. Share interesting findings from tools like HotJar, Tableau, or Google Tag Manager to make SEO more exciting for them.

Be candid and transparent about performance analytics.

Conclusion

0 notes

xaydungtruonggia · 4 years

Text

The Potential Impact of Gen Z on SEO

Posted by stewartfussell

Who is Generation Z?

How do Zoomers interact with marketing as a whole?

How does Gen Z use search?

Zoomers working as SEOs

Understanding client-side Gen Z-ers

Understand that they’re eager to learn and can do so quickly.

Walk them through the reasoning behind each recommendation to build their knowledge over time. As with clients of any age, this improves trust and helps them to see how SEO really works.

Take them seriously and listen to their insights.

Embrace novel ideas and creative thinking.

Don’t shy away from using new tools and technologies.

As mentioned above, Gen Z isn't intimidated by new forms of technology. Share interesting findings from tools like HotJar, Tableau, or Google Tag Manager to make SEO more exciting for them.

Be candid and transparent about performance analytics.

Conclusion

0 notes

camerasieunhovn · 4 years

Text

The Potential Impact of Gen Z on SEO

Posted by stewartfussell

Who is Generation Z?

How do Zoomers interact with marketing as a whole?

How does Gen Z use search?

Zoomers working as SEOs

Understanding client-side Gen Z-ers

Understand that they’re eager to learn and can do so quickly.

Walk them through the reasoning behind each recommendation to build their knowledge over time. As with clients of any age, this improves trust and helps them to see how SEO really works.

Take them seriously and listen to their insights.

Embrace novel ideas and creative thinking.

Don’t shy away from using new tools and technologies.

As mentioned above, Gen Z isn't intimidated by new forms of technology. Share interesting findings from tools like HotJar, Tableau, or Google Tag Manager to make SEO more exciting for them.

Be candid and transparent about performance analytics.

Conclusion

0 notes

ductrungnguyen87 · 4 years

Text

The Potential Impact of Gen Z on SEO

Posted by stewartfussell

Who is Generation Z?

How do Zoomers interact with marketing as a whole?

How does Gen Z use search?

Zoomers working as SEOs

Understanding client-side Gen Z-ers

Understand that they’re eager to learn and can do so quickly.

Walk them through the reasoning behind each recommendation to build their knowledge over time. As with clients of any age, this improves trust and helps them to see how SEO really works.

Take them seriously and listen to their insights.

Embrace novel ideas and creative thinking.

Don’t shy away from using new tools and technologies.

As mentioned above, Gen Z isn't intimidated by new forms of technology. Share interesting findings from tools like HotJar, Tableau, or Google Tag Manager to make SEO more exciting for them.

Be candid and transparent about performance analytics.

Conclusion

0 notes

gamebazu · 4 years

Text

The Potential Impact of Gen Z on SEO

Posted by stewartfussell

Who is Generation Z?

How do Zoomers interact with marketing as a whole?

How does Gen Z use search?

Zoomers working as SEOs

Understanding client-side Gen Z-ers

Understand that they’re eager to learn and can do so quickly.

Walk them through the reasoning behind each recommendation to build their knowledge over time. As with clients of any age, this improves trust and helps them to see how SEO really works.

Take them seriously and listen to their insights.

Embrace novel ideas and creative thinking.

Don’t shy away from using new tools and technologies.

As mentioned above, Gen Z isn't intimidated by new forms of technology. Share interesting findings from tools like HotJar, Tableau, or Google Tag Manager to make SEO more exciting for them.

Be candid and transparent about performance analytics.

Conclusion

https://ift.tt/3aPK7HZ

0 notes

kjt-lawyers · 4 years

Text

The Potential Impact of Gen Z on SEO

Posted by stewartfussell

Who is Generation Z?

How do Zoomers interact with marketing as a whole?

How does Gen Z use search?

Zoomers working as SEOs

Understanding client-side Gen Z-ers

Understand that they’re eager to learn and can do so quickly.

Walk them through the reasoning behind each recommendation to build their knowledge over time. As with clients of any age, this improves trust and helps them to see how SEO really works.

Take them seriously and listen to their insights.

Embrace novel ideas and creative thinking.

Don’t shy away from using new tools and technologies.

As mentioned above, Gen Z isn't intimidated by new forms of technology. Share interesting findings from tools like HotJar, Tableau, or Google Tag Manager to make SEO more exciting for them.

Be candid and transparent about performance analytics.

Conclusion

0 notes

noithatotoaz · 4 years

Text

The Potential Impact of Gen Z on SEO

Posted by stewartfussell

Who is Generation Z?

How do Zoomers interact with marketing as a whole?

How does Gen Z use search?

Zoomers working as SEOs

Understanding client-side Gen Z-ers

Understand that they’re eager to learn and can do so quickly.

Walk them through the reasoning behind each recommendation to build their knowledge over time. As with clients of any age, this improves trust and helps them to see how SEO really works.

Take them seriously and listen to their insights.

Embrace novel ideas and creative thinking.

Don’t shy away from using new tools and technologies.

As mentioned above, Gen Z isn't intimidated by new forms of technology. Share interesting findings from tools like HotJar, Tableau, or Google Tag Manager to make SEO more exciting for them.

Be candid and transparent about performance analytics.

Conclusion

0 notes

thanhtuandoan89 · 4 years

Text

The Potential Impact of Gen Z on SEO

Posted by stewartfussell

Who is Generation Z?

How do Zoomers interact with marketing as a whole?

How does Gen Z use search?

Zoomers working as SEOs

Understanding client-side Gen Z-ers

Understand that they’re eager to learn and can do so quickly.

Walk them through the reasoning behind each recommendation to build their knowledge over time. As with clients of any age, this improves trust and helps them to see how SEO really works.

Take them seriously and listen to their insights.

Embrace novel ideas and creative thinking.

Don’t shy away from using new tools and technologies.

As mentioned above, Gen Z isn't intimidated by new forms of technology. Share interesting findings from tools like HotJar, Tableau, or Google Tag Manager to make SEO more exciting for them.

Be candid and transparent about performance analytics.

Conclusion

0 notes

drummcarpentry · 4 years

Text

The Potential Impact of Gen Z on SEO

Posted by stewartfussell

Who is Generation Z?

How do Zoomers interact with marketing as a whole?

How does Gen Z use search?

Zoomers working as SEOs

Understanding client-side Gen Z-ers

Understand that they’re eager to learn and can do so quickly.

Walk them through the reasoning behind each recommendation to build their knowledge over time. As with clients of any age, this improves trust and helps them to see how SEO really works.

Take them seriously and listen to their insights.

Embrace novel ideas and creative thinking.

Don’t shy away from using new tools and technologies.

As mentioned above, Gen Z isn't intimidated by new forms of technology. Share interesting findings from tools like HotJar, Tableau, or Google Tag Manager to make SEO more exciting for them.

Be candid and transparent about performance analytics.

Conclusion

0 notes