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mrzeecon · 21 days

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Breaking Ad: A Marketing World Inspired by Breaking Bad

Ever since I first heard Walter White's iconic line, "Say my name," I’ve been captivated by the idea of a series that brings the same intensity and drama to the world of marketing. Breaking Bad is a show about power, deception, and the thin line between good and evil—elements that aren’t too far removed from the competitive, high-stakes world of a marketing agency. This contemplation sparked the concept for Breaking Ad, a spin-off series that reimagines the characters and conflicts of Breaking Bad within the cutthroat landscape of modern advertising.

The Characters

Walt "The Strategist" White A brilliant, once-overlooked strategist at a small-time marketing agency, Walt White realizes his untapped potential when he starts developing groundbreaking marketing campaigns that take the agency to new heights. His descent into the darker side of marketing begins when he decides to use underhanded tactics to outmaneuver competitors, secure high-profile clients, and climb the corporate ladder.

Jesse "The Creative" Pinkman Jesse is a young, talented but troubled creative director. Initially, he's just a freelance designer with no formal training, but his raw talent catches Walt's eye. Walt sees potential in Jesse and takes him under his wing, teaching him the ins and outs of strategic thinking while exploiting his creativity to produce groundbreaking ads. Their partnership is as volatile as it is successful, with Jesse constantly torn between following Walt's morally questionable path and staying true to his creative integrity.

Skyler "The Finance Manager" White Skyler is Walt’s wife and the agency’s finance manager. Initially unaware of Walt’s increasingly dubious tactics, she eventually gets pulled into the financial machinations behind his schemes. As the agency grows, so does her involvement, shifting from a simple bookkeeper to an accomplice, cooking the books to hide the more illicit side of Walt's strategies.

Hank "The Brand Protector" Schrader Hank, Skyler's brother-in-law, is the agency’s head of brand protection and compliance. He’s dedicated to maintaining the firm’s reputation and sniffing out any unethical behavior. Unaware that his biggest adversary is his own brother-in-law, Hank’s pursuit of a mole in the agency leads to tension and high-stakes drama. His relentless dedication to integrity sets him on a collision course with Walt’s ambition.

Saul "The PR Guru" Goodman Saul is the agency’s charismatic PR consultant, known for his colorful personality and his “whatever it takes” attitude. He’s the go-to guy for crisis management and knows how to spin any story to the agency’s advantage. His willingness to bend the truth and his knack for finding loopholes make him an invaluable asset to Walt’s increasingly risky endeavors.

Gus "The Competition" Fring Gus Fring runs a rival marketing agency with a reputation for ruthless efficiency and a keen eye for detail. Behind his polished, calm exterior lies a cutthroat competitor who will stop at nothing to dominate the market. He recognizes Walt’s potential early on and attempts to recruit him, but when Walt refuses, Gus becomes a formidable adversary. Their rivalry escalates into a full-blown war, with each trying to outmaneuver the other through ingenious campaigns and corporate espionage.

Mike "The Fixer" Ehrmantraut Mike is the agency’s fixer and head of security, a former private investigator with a knack for solving problems discreetly. He’s the one who cleans up the messes, whether it’s dealing with disgruntled clients or making evidence disappear. His loyalty to Gus puts him at odds with Walt, and he finds himself caught between two powerful forces, trying to maintain his own code of ethics in a world that’s losing its moral compass.

The Plot

Season 1: The Rise of Walt White The series kicks off with Walt White as a frustrated strategist who feels undervalued at a mediocre agency. After a health scare that makes him rethink his career and financial situation, Walt decides to take bold risks, using unorthodox methods to land a major client. His tactics work, and the agency starts to thrive, but Walt's success comes at a price. As he pulls Jesse into his schemes and begins pushing ethical boundaries, tensions within the agency rise.

Season 2: Power Plays and Deception With the agency's reputation growing, Walt becomes more ambitious and starts targeting Gus Fring’s firm, using every trick in the book to outdo his rival. Skyler becomes more involved in hiding the agency's unethical practices, while Hank grows suspicious of internal leaks and starts investigating. Jesse, caught between loyalty to Walt and his moral dilemmas, begins to crack under the pressure.

Season 3: The Breaking Point The power struggle between Walt and Gus reaches a fever pitch, resulting in sabotage, espionage, and a corporate takeover bid that threatens to destroy both firms. Saul’s PR skills are put to the ultimate test as scandals emerge, and Mike finds himself caught in the middle, trying to protect the agency’s secrets while staying true to his own principles. The season culminates in a dramatic face-off, with alliances shattered and the agency’s future hanging in the balance.

Themes and Appeal

Breaking Ad explores themes of ambition, morality, and the cost of success, much like its predecessor. It’s a thrilling drama that highlights the cutthroat nature of the marketing world, where creativity meets corruption, and ethical lines are blurred. The show is a commentary on the lengths people will go to achieve power and success, and the personal and professional costs of living on the edge.

With its dynamic characters, intense drama, and a unique setting that blends creativity with corporate strategy, Breaking Ad promises to be a gripping series that keeps viewers on the edge of their seats, questioning the ethics of modern marketing and the true cost of ambition.

#breaking bad #tv series #fiction #ideas #life of a marketer

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tumblingyeti · 5 months

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Sloan According to Sloanies

For our final project, our group (Sloanies for Sloanies), has decided to examine and assist MIT Sloan in their branding strategy. In this blogpost, I reflect on some of the dilemmas faced by Burberry and the power of consumer stories in digital marketing as it applies to Sloan’s branding challenges and opportunities.

Pricing Dilemma: Elite but not elitist?

The Burberry case mentions three customer segments of the luxury fashion goods industry: absolute, aspirational, and accessible. The absolute segment is characterized by their “push back against masstige” in which they desire to own unique, iconic brands with history and heritage that emphasize their elitism. For this customer segment, the product’s price is an important element as it must be high enough to price out the mass-market; thus, helping set them apart from the masses.

Though I personally associate MIT Sloan with more inclusivity than elitism and exclusivism, it is true that per its pricing, Sloan does stand out as one of the most expensive among the MBA schools in the US. In 2023, MIT Sloan had the third highest tuition fees for a two-year US MBA program trailing only Wharton and Columbia Business School (see table below). As a pricing strategy, this would signal and maintain a certain level of exclusivity.

Source: AdmitExpert (link: https://admitexpert.com/blog/mba-cost-usa/)

This exclusionary pricing is in contrast to the mission statement and values of the parent institution, MIT which states its mission is to “make a better world through education, research, and innovation” and its culture as “elite but not elitist.” Additionally, Sloan describes it culture as welcoming people with a “wide range of backgrounds, experience, and interests” (see screenshots below). Perhaps in the context of education, one can argue that price indicates more about the quality and benefits of education than the exclusivity. For example, maybe Sloan is more expensive because it provides better opportunities for skills-building and career-building. As a student, there are opportunities such as the action lab which provide hands-on learning opportunities domestically and abroad, entrepreneurial programs and grants, and courses from exceptional faculty which define the quality of the educational experience. All of these have costs associated with them. However, it’s also true that price does largely determine who and who cannot afford to attend a school and therefore, can have a discriminatory effect.

Given this, I would imagine for Sloan, their pricing strategy should carefully consider a balance between quality (value) and affordability (inclusiveness/diversity). If it becomes too expensive, it may sacrifice on the diversity and range of candidates it can attract, while it becomes too cheap, it may require sacrifices on the quality of experience provided to its students.

Source: MIT website

Source: MIT Sloan website

Power of Consumer Stories: Sloanies defining Sloan?

I imagine that most of us spoke to at least one Sloan student/alum to help us make the decision on whether or not to attend the Sloan MBA program. From a small sample size of my core groups and extended Sloan friend network, I would presume that >90% had talked to a Sloanie in this decision making process. Speaking from personal experience, it was in fact a panel with a current Sloanie and a former HBS alum that solidified my decision to go to Sloan.

I remember in my conversation during AdMIT weekend, I had a 1-on-1 chat with a student who was in the middle of her 1st year in the MBA program. She described an experience where multiple Sloanies were in the interview process for a certain consulting firm. She then continued to describe how the students were sharing insights amongst themselves to help each other in the process, even though they were likely competing for the same position. Students who did their interviews first left notes on what kinds of questions were asked and gave tips to the students who were interviewing after them. She said “This was unexpected and really made me appreciate our culture of Sloanies helping Sloanies. It’s truly a place where we collaborate with each other, rather than compete.”

At the same time, my mentor, who had attended HBS encouraged me also to go to Sloan over HBS. According to him, he thought MIT had a “humble” culture where I would fit in better.

At the time, I didn’t realize that “Sloanies helping Sloanies” was somewhat of a slogan for an aspect of the culture. I was surprised to see it mentioned on the Sloan website and think this is proof of a great marketing strategy from the school.

Albeit being a small sample size, I thought it was curious and compelling that out of all the business schools, Sloan was the only one with a perfect 5.0 review on GMAT Club.

Source: GMAT Club (link: https://gmatclub.com/reviews/business_schools/)

I was curious what the student reviews said decided to create a word cloud of the 5 most recent reviews which gave the following result. Seeing the words – students, culture, and people – being mentioned the most points towards culture being a potential differentiation point of Sloan, as voiced by its consumers/students.

Given how much prospective students rely on the experiences of other students to inform the decision and the positive students reviews already being posted online, Sloan’s branding could benefit from leveraging more of its student stories and by focusing on specific differentiation points that resonate with its consumers such as the “Sloanies helping Sloanies” culture.

#mitsloanbranding2024b

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net-craft · 2 months

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Why Mobile-First App Design is a Good Business Strategy (Phoenix Mobile App Design Agency)

In today's mobile-driven world, consumers rely on their smartphones for everything from communication and entertainment to shopping and banking. This shift in user behavior necessitates a mobile-first approach for businesses. Here at Net-Craft.com, a leading Phoenix mobile app design agency, we understand the power of mobile-first app design and its ability to fuel business growth.

This article explores the advantages of prioritizing mobile-first app design and how it can benefit businesses of all sizes in Phoenix and beyond.

The Rise of Mobile Users

Statistics are undeniable: mobile usage continues to soar. According to [source: Statista mobile usage statistics], over 6.6 billion people worldwide own smartphones in 2023. This translates to a massive audience readily accessible through mobile apps.

Furthermore, mobile devices are no longer just for browsing; they're primary tools for research, purchasing, and interacting with businesses. A study by [source: Business Insider mobile app usage] revealed that users spend an average of 4.2 hours daily on their smartphones, with a significant portion of that time spent on apps.

Benefits of Mobile-First App Design

By prioritizing mobile-first app design, Phoenix businesses can reap numerous benefits:

Enhanced User Experience: Mobile users expect a seamless and intuitive experience. A mobile-first approach ensures your app is optimized for smaller screens, touch interactions, and on-the-go usage, leading to higher user satisfaction and engagement.

Increased Accessibility: A mobile app makes your business accessible to users anytime, anywhere. This expands your reach and allows you to tap into a wider customer base compared to a traditional website alone.

Improved Brand Recognition: A well-designed and user-friendly mobile app strengthens your brand image and positions you as a forward-thinking, tech-savvy company.

Enhanced Customer Engagement: Mobile apps offer unique opportunities to connect with customers. Push notifications, loyalty programs, and in-app features can foster deeper engagement and build stronger customer relationships.

Data-Driven Insights: Mobile apps generate valuable user data about behavior and preferences. This data can be leveraged to personalize your marketing efforts, improve your app's functionalities, and ultimately drive business growth.

Increased Sales and Revenue: Mobile apps can streamline the purchasing process, enabling in-app purchases and convenient payment options. This can lead to increased sales and revenue for your business.

How Phoenix Mobile App Development Firms Can Help

Partnering with a Phoenix mobile app development firm like Net-Craft.com offers several advantages when implementing a mobile-first app design strategy:

Expert Design and Development: Our team of experienced mobile app designers and developers understands the nuances of mobile-first design and can create an app that is both visually appealing and functionally superior on mobile devices.

Usability Testing and Optimization: We prioritize usability testing to ensure your app is intuitive and easy to navigate on smaller screens. We iterate and optimize based on user feedback to deliver an exceptional user experience.

Cross-Platform Development: We offer cross-platform development solutions to ensure your app functions flawlessly on both iOS and Android devices, maximizing your reach and potential user base.

Mobile App Consulting in Phoenix AZ: Getting Started with Mobile-First Design

Net-Craft.com, a trusted mobile app consulting firm in Phoenix AZ, can guide you through every stage of the mobile-first app design process:

Concept Development: We work closely with you to understand your business goals and target audience. We then brainstorm app concepts and define key features that align with your mobile-first strategy.

User Interface (UI) and User Experience (UX) Design: Our design team focuses on creating an intuitive and user-friendly interface specifically optimized for mobile devices.

App Development and Testing: We leverage cutting-edge technology to develop your app and conduct rigorous testing to ensure functionality, performance, and a seamless user experience.

Deployment and Ongoing Support: We assist with app store deployment and provide ongoing support to maintain your app and address any future technical issues.

Embrace the Mobile Future with Net-Craft.com

In today's mobile-first world, a well-designed mobile app is no longer a luxury; it's a business necessity. Partnering with Net-Craft.com, a leading Phoenix mobile app design agency, can provide your business with a powerful tool to reach a wider audience, enhance customer engagement, and drive sustainable growth.

Contact us today to discuss your mobile app vision and discover how a mobile-first design approach can empower your business to thrive in the digital age.

Know more https://www.net-craft.com/blog/2024/06/28/mobile-first-app-design-phoenix/

#Mobile App Design Agency #App Design Agency #Phoenix #arizona

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elsa16744 · 2 months

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The Role of Data Analytics Consulting in Business Growth

Professional data analysts guide corporate clients in modifying operations, attracting customers, and solving business problems. Therefore, they can assist brands in increasing operational efficiency for better profit margins and crafting exceptional growth strategies. At the same time, integrating new tech advancements like large language models (LLMs) empowers analytics consultants to process qualitative data for comprehensive insights. This post will elaborate on the crucial role of data analytics consulting in business growth and competitive resilience. 

What is Data Analytics?

Data analytics employs computer-aided statistical models to discover reliable industry trends, competitor tactics, and consumer insights. Its input datasets comprise consumer purchase history, supply chain details, and regional market entry challenges.

A consulting analyst might utilize proprietary and open-source programs to develop statistical models and flexible reports to deliver insights based on clients’ instructions. Therefore, experts in data analytics consulting services will find the best approach to cost reduction without losing data integrity. They might also help share the digital governance liabilities amid the rise of privacy and investor confidentiality regulations. 

Understanding the Role of Data Analytics Consulting in Business Growth

1| Creating a Data Strategy to Accomplish Business Goals

Relevant data is essential for responsible decision-making, clever milestone determination, and strategy innovation. Data analytics allows organizations to check how a data point relates to its long-term vision and performance.

For instance, prioritizing tangible results helps make reports more impactful. Eliminating data points that do not align with business goals can help reduce resource consumption for storage and visualization. After all, streamlined computing is a prerequisite for operational efficiency.

2| Forecasting Scenarios for Risk Assessment and Mitigation

Data analysts interpolate data points to estimate the missing values in a database. Likewise, they leverage machine learning (ML) models to offer predictive analytics consulting services for revenue, risk, and industry projections.

Related forecasting report creation programs require powerful computing hardware. Otherwise, enterprises use cloud platforms for scalability and expert-assisted tech maintenance. Letting a data analyst team oversee these developments will also enable brands to benefit from outsider perspectives during risk or resilience management.

3| Making Reports More User-Friendly with Precise Performance Insights

Complex and over-tabulated reports make employees spend more time performing standard tasks like sharing a record or comparing identical series. Data analytics consultants can revise reporting methods and presentation styles to boost the ease of navigation. They will guide your team in efficiently using recognized and emerging analytical tools.

Consultants must also demonstrate command over performance metrics monitoring through straightforward, real-time updates. When they quickly capture anomalies, promptly tracing and rectifying inefficiencies becomes possible.

3| Gathering Relevant Intelligence

Data quality managers consider relevance to business objectives essential for responsible decision-making and preventing wasteful resource usage. Therefore, experienced data analytics firms refrain from employing data mining methods without adequate programming for relevance-based filtering.

When you store irrelevant business intelligence (BI), you increase the risk of slowing data sorting and query-led quick retrieval. After all, your IT resources must scan vast datasets before providing the best output or insight. The related role of analytics consulting in business growth encompasses devising methods to restrict irrelevant BI processing.

4| Finding Unique Customer Experience Insights

Several consultants offer customer analytics comprising engagement metrics and customer experience (CX) enhancement ideas. They can also evaluate whether a customer will help increase brand awareness through word-of-mouth promotions.

Companies can leverage heatmaps and website engagement metrics to ascertain user interactions and intents. For instance, many consumers prefer surfing the web and reviewing businesses’ online presence for informational and commercial intent. You want to customize landing pages to match the intent and design programs based on frequent usage for CX improvements. Telemetry and usage analytics specialists will help your designers test and optimize the required elements.

5| Helping Manage Workers and Data Culture

Human resource insights describing how employees contribute to organizational initiatives allow managers to reward the top performers. Simultaneously, they can determine which employees need further guidance on efficient workflows and team coordination.

Examining employee performance through ML-assisted analytics necessitates secure data pipelines because employees’ personally identifiable information (PII) also attracts cyber threats. Consider identity theft attackers stealing and forging virtual IDs to hijack enterprise IT systems for corporate espionage.

Therefore, you are better off collaborating with established human resource analysts and data culture veterans. They can facilitate comprehensive insights without hurting your company’s governance standards.

6| Accelerating Innovation and Monitoring Patents

A company’s intellectual property (IP) rights demonstrate its domain expertise and unlock additional revenue through licensing or sublicensing regimes. However, as markets mature, multiple brands will inevitably promise identical or commoditized offerings. This situation makes it harder to differentiate these brands based on standard specifications.

Innovation engineering, a discipline inspired by the systems approach for hybrid tech tools, is essential to making your branded offerings attract investments and demand. At the same time, data analytics consulting is indispensable for uncovering innovation opportunities to ensure clients’ business growth. It reduces the time spent tracking registered patents and predicting legal conflicts in securing IP rights.

The Methods in Data Analytics for Steady Business Growth

Time series analysis describes a business’s past performance and forecasts future growth potential. Furthermore, you can apply it to market intelligence, competitor insights, and investor relations.

Regression analysis establishes or investigates the relationship between dependent and independent variables to create statistical models. These models can later help explore specific predictions.

Cluster analysis often groups data points based on similar attributes to streamline conditional sorting, visualization, prioritization, and multi-model methods.

Meanwhile, factor analysis emphasized data reduction to highlight latent variables. These variables explain the underlying data structure, informing data leaders’ strategies for efficient modeling.

Predictive and prescriptive analyses deliver scenario simulations. You want to define constraints related to favorable and unfavorable decision outcomes. Next, exploring the risk-reward aspects will help discard potentially harmful decisions or strategies. Prescriptive methods give risk mitigation ideas concerning internal and external threats.

Conclusion

Data-centric business growth depends on responsible data source selection, safe data storage, fast validation, and short time-to-insight (TTI). Accordingly, professional data analysts recognize these requirements, sharpening their skills and augmenting their toolkits to deliver smart insights and meet client expectations.

A supply chain analytics expert will help reduce the delays between material acquisition, production, inventory replenishment, remote delivery, and final distribution. At the same time, a human resource analyst categorizes employees and suppliers based on their key performance indicators (KPIs). A financial analyst can provide practical cost reduction recommendations, and a risk analyst will devise resilience-ensuring mitigation strategies.

As a result, leaders must identify what type of data analytics consulting role will let them accomplish business growth objectives for the given quarter. Do they want to solve a problem involving in-house operations or plan to enter a new market? Similar considerations will impact how you select analytics partners and tools. This process might overwhelm you, indicating a need for experts’ oversight from the beginning till the project completion.

#predictive analytics consulting services #data analytics consulting services

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beamazingonline · 1 year

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https://beamazingonline.blogspot.com/2023/07/the-importance-of-brand-strategy.html

In today's competitive marketplace, it is more important than ever for businesses to have a strong brand. A strong brand can help a business attract new customers, retain existing customers, and command a premium price for its products or services.

#brand strategy consulting firm

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visual-sculptors · 5 months

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Selecting the Right Tools for Effective Presentations

Selecting appropriate tools for presentations is a critical aspect of delivering an impactful message to an audience. A presenter should carefully assess the purpose and objectives of their presentation to determine the most effective tools for conveying information. This could range from traditional slide decks to interactive multimedia presentations, depending on the nature of the content being presented. It is also crucial to take into account the audience's technological proficiency when choosing the tools to ensure seamless communication and engagement.

Moreover, rehearsing and becoming familiar with the selected tools is imperative for a polished and professional delivery that resonates with the audience, making a lasting impression.

By meticulously selecting the right tools, presenters can elevate their presentations and create a memorable experience for their audience. The choice of tools plays a significant role in how information is communicated and perceived by the viewers.

It is essential to strike a balance between technological sophistication and user-friendliness to ensure that the tools enhance rather than distract from the message being conveyed.

A well-prepared presenter who has mastered their tools can captivate their audience, foster engagement, and effectively convey their message with clarity and impact.

Visual Sculptors Designs – Aligned to Client Branding Guidelines.

To ensure that presentations are in line with a management consulting company's branding and messaging, we adopt various important strategies: After signing an agreement with a firm, we have calls to understand past projects and brand guidelines. We then create a detailed style sheet for approval, usually finalizing after 1-2 iterations. For the initial 10-15 deliveries, the agency prioritizes delivering high quality work with multiple quality checks. This includes ensuring brand consistency in aspects like color scheme, choosing appropriate chart types, and formatting elements. Graphic design process helps familiarize the agency team with the client's brand.

#Consulting Presentation #Business Presentation #Graphic Design #Management Consulting Presentation #Pitch Deck Design #Corporate Presentation #Executive Presentation #C-Level Presentation #Business Report Design #Mc-Kinsey Style Presentation #Top-Level Consulting Presentation Designs #Presentation Visual Enhancement

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smebusinessguid · 2 years

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Brand consultants are marketing professionals who specialise in the creation and implementation of brand strategies. Brand consultants provide analysis, solutions and general marketing expertise for companies to sell their products. Brand consultants may also be called upon to manage day-to-day operations related to branding efforts. Brand consultants work with companies to help them develop more effective branding strategies, identify opportunities for brand growth, and overcome challenges.

#Branding consultants #branding strategies #branding firms #branding marketing

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mariacallous · 9 months

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“Florida is where woke goes to die,” Gov. Ron DeSantis declared at a victory speech in November 2022, just after winning his second term as governor of Florida. He’d just had a decisive win in an election that wasn’t otherwise particularly good for Republicans across the country, and he’d done it by promoting himself as an anti-woke warrior.

It wasn’t his official presidential campaign announcement, but it was still a pitch to voters nationwide: I’m the candidate who can defeat the creeping specter of wokeness infecting schools, workplaces, and our culture as a whole.

But one year after that victory speech that unofficially anointed him as a formidable opponent to Donald Trump, he’s polling in a far distant second place to the former president, and he’s been unable to take his anti-woke message nationwide. What happened?

Is DeSantis a bad messenger, is his anti-wokeness message just not resonating with GOP voters — or is the grip Trump has on the Republican electorate just too strong?

“It’s a little bit of all the above,” Alex Conant, a GOP consultant for Firehouse Strategies, a public affairs firm, told HuffPost.

Originally, “woke” was a term in African American Vernacular English meaning to stay alert to racial discrimination. But soon after the racial justice protests swept the country in the wake of the murder of George Floyd, conservative pundits co-opted the term to derogatorily refer to anything related to progressivism, equality or diversity.

Companies that put out statements in support of diversity initiatives or changed their racist logos, educators who wanted to teach accurate U.S. history, and celebrities who spoke out against discrimination were swiftly deemed “woke” ― and something conservatives everywhere should fear.

In contrast, in Florida and across the country, being anti-woke meant introducing bills that target LGBTQ+ students, diversity initiatives in the workplace, and what books children had access to at school. Any candidate promising to bring those ideas to the national stage, the thinking went, would be a strong Republican contender for the White House.

And perhaps no public figure has invested as much in the concept, or hitched their wagon to it as publicly as DeSantis.

“The woke mind virus is basically a form of cultural Marxism. At the end of the day, it’s an attack on the truth,” DeSantis said during a Fox News interview shortly after announcing he was running for president. “And because it’s a war on truth, I think we have no choice but to wage a war on woke.”

The following week he went to Iowa and promised to take on wokeness as president. “We will fight the woke in education, we will fight the woke in corporations, we will fight the woke in the halls of Congress,” he said.

But complaining about wokeness and stoking the culture wars has turned out to be a losing bet in elections across the country.

In the November 2022 election, candidates that focused on culture wars failed to win key races across the country, with losses in Pennsylvania, Michigan and Georgia. Then last month, school board candidates who ran on combating wokeness in schools were unsuccessful.

It’s looking increasingly clear that Republicans overestimated how much GOP voters were invested in fighting wokeness. With just weeks to go before the first ballots are cast, a November poll out of Iowa shows that DeSantis is tied for second place with former South Carolina Gov. Nikki Haley, at just 16%.

Trump seemed to pick up on the weakness of anti-wokeness branding before DeSantis. “I don’t like the term ‘woke’ because I hear, ‘Woke, woke, woke.’ It’s just a term they use, half the people can’t even define it, they don’t know what it is,” he said at an Iowa event in June.

Conant says Trump is correct. “A lot of voters don’t know what woke is,” he said. “Republicans struggle to define it.”

“Fundamentally, a lot of Republicans are troubled by activist politicians on the right and the left, and they don’t want to see the government penalizing companies,” Conant said.

As part of showing how strong he was on fighting wokeness, DeSantis famously went after Disney after the company criticized Florida’s “Don’t Say Gay” law, which restricts what educators can say about sexual orientation and gender identity in the classroom. In turn, DeSantis revoked the Disney district’s special tax status and appointed a new board to oversee the district. The megacorporation sued the state, alleging the government was infringing on its First Amendment right.

“I think they crossed the line,” DeSantis said about Disney’s criticism of the law in March. “We’re going to make sure we’re fighting back when people are threatening our parents and threatening our kids.”

But by August, DeSantis appeared to be defeated. It turns out that even though DeSantis had filled the board with members who were loyal to him, the old board had passed a policy that made the new members effectively powerless.

“We’ve basically moved on,” DeSantis said on CNBC. “They’re suing the state of Florida, they’re going to lose that lawsuit. So what I would say is, drop the lawsuit.”

Despite railing against woke companies and politicians, according to Ron Bonjean, a former Republican spokesman and the co-founder of PR firm ROKK Solutions, traditional conservatives don’t like when the government interferes with businesses.

“Seventy percent of polled Republicans are against elected officials going after companies and punishing them,” Bonjean said about his polling. “They want the government to stay out of the marketplace.”

And further polling shows that GOP voters are just not interested in the anti-woke culture wars — at least not enough to rally behind the most anti-woke candidate.

A July 2023 New York Times/Siena College poll found that only 24% of respondents wanted a candidate that would focus on defeating woke ideology.

“It’s immigration, national security, the economy, those are the issues that GOP voters care about the most,” Conant said. “But DeSantis spent most of the campaign talking about what he did in Tallahassee.”

And while campaigning against wokeness was a staple in DeSantis’ stump speeches early in his campaign, he slowly began pivoting. In a televised town hall with CNN this month, he didn’t utter the word once.

Not every political campaign expert believes that it’s simply a messaging problem.

“If you look at the kinds of things DeSantis is arguing against — progressive agendas pushed by school administration, the politics of corporations, DEI ― it’s something that he has articulated well and has a wide audience,” Daron Shaw, a political science professor and public opinion researcher at the University of Texas at Austin, told HuffPost.

But Shaw said DeSantis is just not an effective messenger. “Most conservatives would agree that woke politics have gone too far. But DeSantis isn’t the right messenger. He’s not a happy warrior.”

Trump’s supporters, for better or for worse, find him relatable and believe the former president is standing beside them. Meanwhile, DeSantis comes off as out of touch, like when he was unable to connect with a teenager describing his mental health struggles.

Others believe the media has a role to play. Initially, DeSantis sought only friendly media outlets, eschewing traditional television or print outlets that he likely believed would paint him in a bad light.

“He made a strategic mistake by not engaging in mainstream media,” Conant said. “He allowed his opponents to define him aloof, out of touch, and weird.”

For example, several clips of DeSantis struggling to smile have gone viral. He’s been accused of wearing high-heeled shoes to appear taller and made fun of for eating pudding with his fingers, and his candidacy has been dogged by allegations that he doesn’t know how to relate to voters.

“The Trump influencers and messengers behind the Make America Great Again movement post about DeSantis in high-heeled boots or getting his make-up done,” said David Capen, a North Carolina-based strategist. “They’re using these memes and little clips to make him look weak and insecure.”

And when you’re running against Trump, who is famous for delivering low-blow insults and is polling around 50 points ahead of DeSantis, the last thing you want is to look weak.

Even if DeSantis were polling better or if his message was resonating with voters nationwide and not just in Florida, he’d still have to contend with Trump — who has been the party’s standard bearer since his nomination in 2016.

“Everyone’s fundamental problem is Donald Trump,” Conant said. “He’s effectively the incumbent. You need to convince voters that he needs to be fired.”

And despite the numerous indictments and legal battles the former president is facing, it doesn’t appear to be holding him back. One Iowa strategist believes that DeSantis’ fledging campaign can’t be blamed on anti-wokeness being unpopular or DeSantis’ being too awkward for the national stage.

“It is all about Donald Trump’s popularity,” Jimmy Centers, an Iowa-based strategist, told HuffPost. “Trump is the 500-pound gorilla in the [Iowa] caucus. I think there was a fundamental miscalculation that the Republican electorate was ready for something new.”

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pixxeludigitaltechnology · 7 months

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Mobile Application Development Consulting - Pixxelu Digital Technology

In today's digital age, having a mobile application for your business is no longer a luxury; it's a necessity. With millions of users accessing the internet through their smartphones, businesses must adapt to meet their customers where they are. However, developing a successful mobile application requires expertise, strategy, and careful planning. This is where mobile application development consulting services, such as those offered by Pixxelu Digital Technology, come into play.

Understanding Mobile Application Development Consulting

Mobile application development consulting involves partnering with experts who have a deep understanding of the mobile app ecosystem. These professionals guide businesses through every stage of the app development process, from conceptualization to deployment and beyond. With their industry knowledge and technical expertise, consulting firms like Pixxelu Digital Technology help businesses navigate the complexities of mobile app development and ensure that their apps are not only functional but also user-friendly and engaging.

Why Choose Pixxelu Digital Technology for Mobile Application Development Consulting?

Pixxelu Digital Technology stands out as a leader in the field of mobile application development consulting for several reasons:

1. Expertise: With years of experience in the industry, Pixxelu Digital Technology has a team of seasoned professionals who excel in mobile app development. They stay updated on the latest trends and technologies to deliver cutting-edge solutions to their clients.

2. Customized Solutions: Pixxelu Digital Technology understands that every business is unique, with its own set of goals and challenges. That's why they offer personalized consulting services tailored to meet the specific needs of each client. Whether it's developing a brand-new app or optimizing an existing one, they provide customized solutions that drive results.

3. End-to-End Support: From initial brainstorming sessions to post-launch support and maintenance, Pixxelu Digital Technology provides comprehensive assistance at every stage of the app development lifecycle. Their team is dedicated to ensuring the success of their clients' mobile applications, offering guidance and support every step of the way.

4. Focus on User Experience: One of the key factors that set Pixxelu Digital Technology apart is their emphasis on user experience (UX). They understand that a seamless and intuitive user interface is essential for the success of any mobile application. Therefore, they prioritize UX design and usability testing to create apps that not only look great but also provide a smooth and enjoyable experience for users.

The Benefits of Mobile Application Development Consulting

Partnering with a reputable consulting firm like Pixxelu Digital Technology can yield numerous benefits for businesses:

Strategic Guidance: Consulting experts help businesses define their app development goals, identify target audiences, and create a roadmap for success.

Cost Efficiency: By leveraging the expertise of consulting professionals, businesses can avoid common pitfalls and costly mistakes during the app development process.

Faster Time to Market: With streamlined processes and expert guidance, consulting firms help businesses bring their mobile apps to market more quickly, gaining a competitive edge in the industry.

Ongoing Support: Consulting firms provide continuous support and maintenance services, ensuring that mobile apps remain functional, secure, and up-to-date long after launch.

Conclusion

In today's digital landscape, mobile applications are essential tools for businesses looking to stay competitive and engage with their customers effectively. However, developing a successful mobile app requires expertise, strategy, and careful planning. That's where mobile application development consulting services, such as those offered by Pixxelu Digital Technology, come into play. By partnering with experienced professionals who understand the intricacies of the mobile app ecosystem, businesses can ensure the success of their mobile applications and achieve their goals.

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