#browse abandonment flow

[iamhossain]

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[skelliko]

๑-context: a summer activitie with them

๑-featuring: kazutora, chifuyu, Baji, Mikey, inui, shinichiro, Kokonoi, Rindou, ran, mitsuya,

°- kazutora hanemiya

• exploring abandoned places and going so far out into the city, climbing over fences just to get into the buildings and running from the police or other pedestrians that had caught you trespassing in someone else's property even though it's not like you both are doing anything harmful there. your just enjoying each others company whilst getting excitement in exploring new places that may be even a little dangerous but what's a little fun if you don't 'ball it'

°- chifuyu matsuno

• making hand made jewelry is a cute activity, you had to teach chifuyu how to tie the string right otherwise it'd come loose but after he got the jist of it y'all were making many sets of matching bracelets that you wear all the time in different colours and patterns. though sometimes it gets frustrating when it comes to tying the string and you can't seem to get the loop right or when your fingers accidentally let go of one side of the string and then all the beads fall downwards and both of you end up crawling on the floor trying to recollect every lose bead, but that doesn't happen often.

°- Baji Keisuke

• forest walks, not all the time but sometimes he'd suggest wandering around a forest, picking up weird shaped branches to show you, finding a bug on a leaf and if you don't like bugs then he'd be a nuisance about it and chase you around with the it. but if you have a heart with bugs then hed look around trying to find the coolest looking one specifically to show/give you and he'd dedicate to it even if he does occasionally get a little grossed out by them.

°- manjiro sano/ mikey

• constant motorbike rides! if you have your own motorbike then the both of you will be riding till you reach the end of earth and seeing which one can out do the other. but if you don't then you'd be latched on at the back of his bike and going with the flow of the wind to cool off from the heat. mikey would also try teaching you how to ride a motorbike, he's more patient with you than anyone else so you can take your time with taking in the information so that you know how to switch gears and dont attempt in going through a wall.

°- Inui seishu / shinichiro sano (I couldn't decide)

• due to him being in the bike shop and working on fixing some motorbikes here and there, there'd be trips to visit him holding a sweet, cold treat to give him on his lunch breaks. though when you're teasing him a little too much he'd purposely smear his oil grease stained fingers across your skin to leave a large, black mark and it'd cause a small fit of smiles and laughter but also some small annoyance on your side as you have to scrub the mark off from you by the sink.

°- Kokonoi hajime

• perfect time and weather to go visit new towns and enjoy the beautiful scenery that neither of you thought you could see until now. browsing into small business shops that you haven't seen/been into before and if something catches your eyes that you'd die for to have then Koko would buy it for you in a heartbeat because seeing you smile with light in your eyes at an item makes him want to keep you in that gleaming mood.

°- rindou haitani

• spontaneous night outs where you start the night to be all cozy watching a series with a tub of ice cream to then be all dressed up and sparkly after one text or phone call from rindou mentioning a club is doing a certain theme. the both of you may seem to be there for the party but actually it's the attention you both bring, getting all dressed up is the fun part and most of the time you do it together and have matching outfits or accessories, give everyone around a sight to see and only then do you give your all with the drinks and dancing.

°- ran haitani

• constant need to be in the pool or anywhere that has water, especially on hot boiling days when a 5 minute walk would feel like 5 hours. in the day you'd usually go to an outside pool and enjoy yourselves and then at night you'd have to pamper him since he's still affected from the heat, he has no tolerance. you tend to go to public ones but only those that you know are clean and have decency of others, essentially public pools that kids don't go to.

°- mitsuya takashi

• summer is the perfect time for him to work on summer clothes and you always happen to be his muse meaning you're the one who he always dots down your measurements and your always the one that tries the clothes on and half the time you tend to keep the clothing. if you wear dresses then sun dresses are always something that he enjoys sowing for you, you spinning around as the dress flows and spins with you, he doesn't make those basic ones but rather he puts in a lot of detail just for you, making it adorable and flattering. but if you don't wear dresses or such clothing then he always considers what kind of material he uses, that way for the hot days your not melting and instead you feel more free and feel a breeze.

 ♡----

[danses-with-dogmeat]

C is for -- Charon

Oh, Charon 🥺

I just adore this guy, and still, I cannot believe how close it was between him and Boone on this poll. But either way is a win in my book, really😅

And here is the 2k event masterlist, for your browsing pleasure!

But I hope y'all love this! Just make sure to check out the rating 😉

--

Pair: Charon x F!Lone

Dialogue Prompt: “Can you just hold me for a moment?”

Word: Care

Rating: NSFW

Category: Fluff

Word Count: 1.6k

NSFW below, minors, please do not interact!

“Charon–”

Lone’s strained voice sent another shock down the ghoul’s searing spine. He gritted his teeth, his strong fingers clenching her thigh tightly where he held her legs open for him, where his broad hips slotted between them with every forceful thrust.

“Say it again.” He growled, his grip like iron, his expression focused on staving off that great feeling of release, in favor of tipping his partner over the edge first and foremost. 

“Charon, fuck,” She breathed out heavily, her mesmerizing chest rising and falling rapidly with his jostling, with her own jerky movements, the bucking of her hips pushing him deeper into her, and following him still as he pulled back. 

Close. She’s so close. 

Charon's eyes closed briefly, as he allowed his head to fall back, to soak in the mere feeling of her body beneath his. The warmth of her thighs and her ass, pressed flush against him, the softness of her smooth skin against his own rugged planes of flesh, his firm, calloused hands pressing divots into her yielding plushness.

The small, stone room within the abandoned house reeked of their lewd activities, and in it, he felt the slickness of her sweat, he reveled in the sweet sound of her keening moans, and the way her walls gripped him… Like she never wanted him to leave her. 

It took effort to haul himself in and out of her tightness, but the way she reacted when he hit that sweet spot deep inside her, when the roughness of his skin rubbed her just right, he couldn’t take it. 

Charon’s eyes sprang open again, his grip on her thigh tightened to the point of bruising, and he brought his free hand to her center. Expertly, his fingers delved between her lower lips, and began to press firm circles over the sensitive nub he found there. 

He braced himself again, as Lone’s hips flew up off the old, creaky mattress, her own fingers tightening against the fabric until they paled, her eyes rolling back as lightning seemed to explode up her spine. 

Charon groaned at the way her heat pulsed around him, as she came undone with the press of his fingers. He held onto her tightly as she rode out her pleasure, his stark eyes unblinking as he absorbed the rapturous sight beneath him. He usually made it a point not to ogle his employer– his partner. 

Right.

‘Were together now,’ she’d told him. Almost a month ago; still, for one as old as him, one who was as set in his ways as a person could be, it took Charon some getting used to. 

But he respected the hell out of her, no matter the nature of her personal relation to him. He’d seen enough of the way the other wasteland assholes treat young women, he’d ended enough of those interactions himself… He wouldn’t be a part of that problem, not like others had sometimes forced him to be. And yet… There were certain special times, where he let his eyes linger on her seemingly just as disrespectfully, where he let those feelings surrounding her engulf him, he let the sensations flow through his body and become evidence of the attraction he felt for her. 

But therein lay the difference between him and them. He'd never disrespect her, beyond a bit of a gawking look, that is. But beyond that? Charon would give his life for Lone, and not just because of that scrap of paper she held. He would do or be whatever she needed most, any time that she asked, simply because she was Lone, and the way she allowed him to be this?

To show her how he felt, truthfully?

She was the first smoothskin– or person Charon felt this sort of affection for in… who the hell knows how long?

Now was one of those times, though. When-- despite his respect, his affection, the rareness, the novelty of being with her in the first place-- he let himself really look at her. The way her breasts heaved, glossy and picturesque with sweat, the way her delicate brows furrowed and shielded her eyes from him, the way her mouth hung open, releasing wanton gasps that, when they met Charon's ears, left his stomach tightening and his cock throbbing with need. Need to tip over his own threshold and into the same such pleasure he saw her enveloped in. 

“Lone…” Charon’s low voice sounded from his chest, and he felt another shudder pass through her body and into his. Felt that heavenly gush of slick around him, felt the way she constricted him again, before her body fell, lax and tingling, back against the mattress. 

Her eyes blinked open, dark and sensual with the way her pupils were blown out with the pleasure he’d just wrought from her. 

“Hm?” She hummed, almost absently. 

“Where?” His bright, intense eyes stayed locked to her glossy ones as he began to thrust into her relaxed body once again, with a renewed vigor. Lone grimaced slightly as she felt his cock drag along her walls, feeling every rough sensation amplified by her own recent release. 

“A-anywhere, just– ah, just not inside.” 

He gave a gruff nod, before setting his grip upon her hips, and pulled her forward into him, instantly picking up his pace as she gripped onto the mattress for dear life. 

“God, Charon. Fuck, not too–” 

“Almost. There.” He grunted, feeling his member swelling further with each harsh thrust, each blissful drag of her hot, tight walls around him. 

He slammed in, one more time, before fully wrenching his cock out of her, just in time to spill his release onto the foot of the mattress. 

Charon continued kneeling, allowing himself just a moment to breathe, to let that feeling of relief wash over him as one hand gripped his throbbing member, giving it a couple final jerks, until he was fully spent. His eyes darted to Lone, noting the way small tremors still ran through her body, and damn-near smirking at that blissed out look upon her face. 

She’d closed her eyes, he noticed, as he stood up and gathered his clothes, already beginning to dress and prepare to take watch while his partner slept soundly behind him. 

He’d only managed to haul his pants up over his hip bones, when he heard a small voice sound through the dim. 

“Charon?” 

“Hm?” He stepped over to the mattress, his brow furrowed as he looked down at her. 

Lone’s hair was mussed, her eyes tired, her voice almost as raspy as his own. 

She needs to rest, after all that. 

He had to stop himself from looking visibly pleased at the thought.

“Do you… do you have to go on watch right now?” 

Charon knelt down, as she sat up on the mattress. Meeting one another in the middle.

Distractedly, the ghoul found his hand moving to her arm, rubbing over a healing mark there. Maybe from some scuffle with raiders or mirelurks, maybe from him, he didn’t know. 

Have to be more careful… He recalled his grip on her thigh earlier, and on her hips. She’ll bruise from that, too. 

“Charon?” 

Her voice hit him, and he looked back up to her with a shrug. 

He should go on watch. It’s what he was supposed to do, if he was going to protect her. But the terms of their agreement had changed so much over the months… 

“Well… Instead of that, do you think you could, um…” 

She was always so strong, outspoken, usually so direct. It had surprised him in the beginning, knowing the soft vault life she’d come from. But he’d always admired it. 

This behavior though… It was strange. 

“Is something wrong?” He heard himself ask, even as one rough hand continued to stroke over her skin. 

“N-no, I just… Can you just hold me? For a moment? It doesn’t have to be long, but…” 

“Yes.” He stopped her. It sounded as though she were going to explain herself, try and justify this request, that to any other partner should be more than reasonable. It was expected, he was sure. 

But with me… 

Not for the first time in their relationship, not even for the first time that night, Charon found himself wondering what she saw in him. What she wanted from him. 

But this… in a way, it helped him understand. 

She truly sees me as her partner. Not an asset, not a bodyguard or a beast of burden, not a weapon, not a means to an end.

But an equal. 

It was something that was going to take some getting used to. 

“I don’t want to make you uncomfortable, or anything. I know we’re never mushy like this, really, but I don’t know, tonight, I just…” 

“It’s alright.” 

Lone moved over a bit on the mattress, making room for his bulk as Charon settled, albeit a bit uncomfortably, beside her. The mattress stopped supporting him almost as high as his knees, but Charon tried not to pay mind to it. 

No, like he had earlier, he tried to ground himself in her. 

Lone moved closer to him as he settled, and Charon’s arm snaked around her shoulders as her hands seamlessly wound about his bare waist. Her puffy cheek pressed into the firmness of his chest, and he felt the soft puffs of breath over his ruined skin lulling him into a blissful state of quietude. 

A heavy sigh escaped her, and he felt any stiffness left in her body vacate, as she melted into his shared contact. 

It was something he never knew he might come to enjoy. Never dared to want, not with the people he usually found himself close to. But this… Charon felt that he may just be able to get used to it.

[stellar-solar-flare]

Do you have any advice to someone who is new to the MCU Bucky and Steve writing? I've been in other fandoms but this one is so intimidating that I keep abandoning my fics because they don't ever seem good enough. Any advice would be amazing! Maybe you could share what types of fics you enjoy reading or wish you have read? Thank you!

Oh, I'm flattered you decided to ask me! First of all, writing and especially a writing process is something that is highly personal to each, so please don't treat anything I said as the gospel truth. Take what you feel like is useful to you and gleefully disregard the rest.

A summary: Write a lot, write with joy, read even more, comment and interact with others' stories, find writer friends.

I am not sure what about this fandom is specifically intimidating to you. If it's the 'oh everyone has already written what I want to write' then please don't be discouraged - just look at the size of the romance or crime section at any bookstore or library. There can never be too many stories on one trope or topic.

If it's the size of the fandom or the fact that there are some writers who have a large following, don't worry about that. Everyone has been super friendly (and block button is your friend if someone isn't) and comparison can truly take out the joy from writing like nothing else.

Speaking of: do not chase popularity. Do not set out to write with the intention of 'Oh people are going to love this fic' because writing can be intense and time-consuming, especially if you're writing multi-part stories, and if you choose what to write based on how people will react to it, it won't be fun. Especially since there's no such thing as feeling like now you have enough notes/reblogs/comments. It is absolutely and completely fine to want people to read your story and interact with it - that is me also. Fanfic is about sharing with the community. But setting out as popularity as your main goal is not a good idea for either your writing inspiration or your mental health.

In that vein, it can take time for people to notice and find new writers, and that's not about skill or quality of the fic, it's just about the fact that everyone is not always browsing the tags and they might not even see your fic in the beginning. Do timezone reblogs and comment reblogs and just keep writing.

(In order to not sound like hypocrite since I am very fortunate and lucky to feel like I am not just shouting into the void and people do interact with my stories: I have a 30-chapter, 150k+ Star Trek fic on AO3 that literally has one regular commenter. I never would've finished that if the writing and the story themselves didn't bring me such joy.)

Read as much as possible, both the fics in the fandom you want to write in (And comment! That's a great way to connect with the community and also make new writer friends that can be so helpful, as moral supports and beta readers and all that.) and books. It'll help your writing feel like it flows better and you also get familiar with the characterizations that the fandom generally agrees upon. You are absolutely free to deviate from those characterizations, of course, but knowing them makes you make more conscious decisions on that front.

As for the 'not good enough thing'. A literal Nobel Prize in Literature Winner (Maya Angelou) has described that she feels like an imposter. Inadequacy is a VERY common feeling among writers no matter the skill level. It doesn't mean your fics aren't good enough - it just means that you feel like that. I wish I had some magic snap of my fingers to give to you to get rid of it but hey, if you find one, just let me know. You'll always be more critical towards your own writing, not only because we humans tend to be more critical towards ourselves but also because you have seen all the phases of a finished piece of writing. You know where the bunny the magician pulls out is coming from. In others' work, you just see the bunny.

So above all, my advice to you would be to find out what you love writing about, and stick with that. Keep writing, keep finishing things, keep publishing fics. I started writing Steve x Reader fic because I wanted to read more stories that had Reader characters I could relate to and long plot-heavy fics with romance. I had no idea if anyone was even going to read anything I wrote but I still wrote. Find your thing because that sort of genuine passion towards the story will carry you the furthest.

I hope there was something you find useful or interesting or encouraging here. Feel free to send me another ask if you have any further questions or if I didn't answer your question well enough.

Also open invite to all my followers to add to this post!

[of-tatooine]

DULCE PERICULUM. | CHAPTER VIII - COMFORT

abandon hope, all ye who enter here.

(John Wick x Reader, Santino d'Antonio x Reader)

full work

Over the course of trips around the sun, New York City had grown to be a lot of things to you - sometimes, everything all at once.

It was a place of new beginnings, and of closing the door to potential ones.

A place of fiery warmth, and of an icy cold seeping in through your veins, making your teeth clatter. A place of fluttering hearts, beating against each other. A place of recklessness, of endless crimson liquid flowing through glasses. A place for silent admiration, lost in the cacophony of the external.

Above all, it had been a home.

The neon lights blended in with the softer hued ones as the chauffeur made headway through the city - shining through the darkness, red bricks a pleasant backdrop to the people roaming the streets with their coats fastened up tight. An acquainted sense of solitude would dawn on you from the moment the entrance of the historic building appeared in your sights, the vehicle pulling up to let you off seamlessly.

Your security detail had occupied the entrance to the penthouse, no matter how much you insisted offering them a small break to freshen up and have some sustenance.

“No, signora, grazie - this is my duty.”

This was Camorra - the only way to unity, to success was through the most loyal of men. Without unquestioned, ever-growing loyalty - you were as good as another gang off the street, not that there was a shortage of them.

Santino must have talked to them good.

Accepting defeat, you would then ensure in the following moments the chef sent down some of the freshly prepared late dinner.

The private elevator doors opened to the foyer, the vast expanse of diagonal windows overlooking the bustling city from above visible through the arches leading up to the living area. It must have been the feature that sold the not-so-humble abode to the d’Antonio family, yet another addition to the network of safehouses around the globe.

A hotel room had not been a need for the longest time.

Unless you were with him.

The remodels had been specifically conducted to your taste, over the course of many revisions - Santino had spared no expense as you had browsed through catalogues of design elements, furniture and décor, catching onto which ones your eyes lingered just a little bit more on.

Collections of various items from the countless travels you had been on around the globe, placed meticulously on the floor to ceiling display cabinets lining up the hallway. A study encircled with shelves and shelves of books, custom-made sleek leather furniture to add a modern contrast.

The makings what would eventually become a home for you both.

A gentle hum of a low aria emanated through the wooden paneled walls, speakers embedded in every corner of the ceiling to never cease the ambient music as you walked across the apartment. Soft melodies always helped calm you down, relax your senses and unwind - as much as you could with the daunting task in front of you.

Failure had not been an option when a marker was involved, with the invisible threads of the High Table looming above you - ever seeing, ever knowing.

A much welcome distraction then appeared. Light taps of shoes against hardwood, then marble as he approached the foyer resounded throughout, a smile on your trusted helper Enzo’s face - always sharp in a smart black suit, short black hair perfectly coiffed. The staff must have been instructed to await your arrival in New York, as the pleasant smells of delicacies managed to escape the kitchen.

It was a relief to see familiar faces in your safe haven, always ready to help and feed you - yet it was an unknown just how much your stomach could handle.

“Buonaséra, signora. Benvenuta.”

“Grazie mille, Enzo.”

“Is Signor d’Antonio accompanying you this evening?”

A brief shake of your head was the answer he needed, yet you offered him as kind a smile that you could while taking off your coat and handing it over, your body grateful to step into warmth.

“Sono sola stavolta.”

That night, you were alone. Only the silent contemplations, tangled up pieces of information - and maybe some wine.

“Certo, signora,”  your trusted Enzo would reply before retreating slowly to the kitchen - he had been your eyes and ears when in the New York penthouse, whenever you had the chance to find solace there. Always there to assist, with any need you might have had, he would remind you as he reached for the duffel bag your security had placed on the floor.

You were grateful, as always. Your limbs would have betrayed you had you attempted to do anything else but recover, your raging worries draining the energy out of the already weakened body from constant travel, changing timezones as fast as breeze.

“I will rest up in the lounge for the evening. Please, ensure everyone is fed.”

His dark eyes glinted slightly with concern for the wellbeing of Camorra’s lady in front of him - cheeks hollowed from the fatigue, eyes threatening to close. Enzo, with all the good intentions in him over the years of serving your chosen family, tilted his head as he spoke with a soft tone.

“Signora, con tutto il rispetto - food can only help you feel better.”

If only he knew.

As you slipped out of your tailored suit jacket, you did not have it in you to tell him no - instead responding with the conceding shake of your head, a tired smile stretching your lips.

“Bene.”

Sleep had finally found it’s way to you that particular night, merely in the form of passing out on the expansive leather lounge framing the living room - the moonlight seeping through the tall uncovered windows, the crackle of fire encased in glass. Leather boots haphazardly laying on the floor. A soft woven blanket draped over you, still in the suit that you had arrived into the continent with, sans the jacket, a few buttons unbuttoned on your blouse.

A state you would not have wanted anyone to find you in.

Crystal wine glass filled with only a couple more drops of red. The notebook left open on the last page you had been scribbling on, noting down any details on the targets as you could remember. Some names familiar, some less of an acquaintance. A draft of a graph with lines drawn between each target, tracing their potential links, with all the information you could recall. Countless question marks adorning the pages.

Whatever knowledge you had - it was not much. It would never be enough.

The incessant buzz of the cellphone placed face down on the marble coffee table had woken you up from your not-so restful slumber. With a sigh, your fingers reached to grab the device.

“Sì?” you would answer, trying to rub the sleep off of your eyes, slowly getting into a sitting position with your legs folded sideways under you.

“Amore mio, mi dispiace. I did not want to wake you - I can call in the morn-”

It was still a phenomenon of unknown origin - just how, even a moment of hearing his rich voice over the phone, instantly calmed your senses.

“No, Santino, va bene,” you would reply as softly as you could with your slightly muffled voice.

“Mi manchi.”

Oh, how he had missed you. Days seemed like individual eternities to him whenever you had been away, having to go through each incessantly as he thought of you.

There was no one else he could spill his heart to like this, no one who he could divulge all his worries in. Calling you had been a motor movement at that time, with emotions and thoughts colliding in his mind. Your felt presence, even through the static of the phone, was the light at the end of the tunnel.

“And I, more. Ascoltami, amore - I need to tell you something.”

Worry was etched into his whispered words - the underlying suffering, the love, the hurt, all blending in to form the clouds in his soul, blurring his green gaze.

In an instant, you could come up with a couple of things that might have followed the words - none of them good. Anticipation clawing into your mind, nails digging into your being.

“Sta peggiorando.”

You sensed your heart drop within you, it was almost as if you could feel his constrict as well.

“No.. Come?”

Last time you had visited il Padrino a mere couple months ago, the old man had clung onto your hand with a hearty smile, telling you tidbits of just how much of a troublemaker Gianna and Santino had been when they were little - stealing lemons and breaking precious plates. It felt like yesterday that you had seen the sparks of nostalgia in his eyes, as if longing to be with the memories once again, and not bound to the ring on his finger.

Santino sighed, his footsteps over stone echoing through the call, the faint voice of hissing leaves and a sole bird chirping - he must have stepped out into the vast gardens of the estate to talk privately. You knew he had his hand running down through his curly locks, pushing them back - a reflex developed purely out of stress.

“The doctors are saying it’s not looking good - that it had developed further.”

As his words resonated with fear of the unknown, your thoughts went to the other d’Antonio, wondering what she would do had she been there.

“Non so che fare.”

That made two of you.

How could he know what to do? It was his blood, his lifeline, slowly dissipating right in front of him, mother nature gently lulling in the due ones to their rightful slumber. With full knowledge of the facts of life, due to his quite risky occupation - Santino knew when the day came, it would never be easy.

It had not crossed his mind that it could have been this soon.

“Ce la farà, amore,” flowed out of your lips in habitual reassuring, voice echoing a reduced mess of conflicting thoughts. The moonlight hit the diamonds still attached to your wrist, gentle reflections swaying across the vast living room ceilings, a welcome distraction.

Would he really make it?

Winston’s words flashed into your mind instantly, echoing through the thoughts, the relevance of the advance quite uncanny.

“Go home to him.”

It was the sole correct action to take - to fly back home, back to the estate, to accompany your partner who had been there for you for worse moments, ever since you could remember. To be with him, providing him comfort - whether in the form of a warm embrace, a shoulder to lean on, or a comfortable silence. To whisper to him, in the faintest of voices that everything would be just alright.

Just like he had, too many times to count.

There would have been absolutely no hesitation on your part, if you had not been scheduled to meet Mr. Wick himself the following day for updates on his assignment.

Knowing just how much the raven haired assassin controlled the shape of your thoughts even years after, did nothing but scare you - and in some twisted way, you had been looking forward to seeing him again, in the corners of your subconscious that resurfaced every so often. Maybe, just maybe, a faint voice within told you - it would be another excuse to gaze into his dark eyes again, no matter how unreachable they had always been to you.

Hearing Santino’s scattered breathing on the other end, made you slowly come back to your senses, quietly scolding yourself for the brief moment of dissonance.

How could you even think of anything else, at a moment like this?

“I will be over there tomorrow. Non ti lascerò solo.”

A promise that he made it easy to keep - that you would not leave him alone. His relieved sigh vibrated off of the phone, his tone apologetic for keeping you away from your duties. As you excused yourself to catch on couple more hours of sleep, an anxious, empty feeling in your stomach accompanied you while you tried to lull yourself back to rest for the journey ahead.

John would just have to wait this time around. 

[eobuvka]

Emily shops for a new dress

In the heart of a bustling shopping district, there lived a woman named Emily, a chic and stylish lady in her thirties. On a sunny Saturday afternoon, she decided to indulge in her favorite pastime: shopping for dresses. Dressed in a graceful gray dress that accentuated her elegance, tan pantyhose, and classic black pumps, she strolled into a trendy boutique.

Emily browsed through the racks of dresses, her discerning eye searching for the perfect addition to her wardrobe. After a few moments of careful consideration, she spotted a stunning dress that caught her attention. It was a vibrant shade of royal blue with intricate lace detailing.

With her chosen dress in hand, Emily made her way to the fitting room, her black pumps clicking softly against the boutique's polished floors. She entered the fitting room, her excitement palpable, and closed the door behind her.

Inside the fitting room, Emily hung her gray dress on a hook and began to carefully unzip it. She had just started to slip it off when she realized she needed to take off her black pumps first. With a gentle sigh, she placed her pumps neatly on the plush carpet before continuing to undress.

Emily slid the royal blue dress over her tan pantyhose, but to her dismay, it didn't fit as she had hoped. The fabric was too snug around her waist, and she knew it wouldn't do justice to her figure. With a touch of disappointment, she decided to abandon the ill-fitting dress.

She stepped out of the fitting room, her black pumps still sitting inside, and went back into the boutique to continue her search. Emily gracefully moved through the store, her stocking-covered feet making almost no sound on the smooth tile floor. She picked out more garments, holding them up to examine their colors and styles, and then returned to the fitting room.

Again and again, she went in and out of the fitting room, each time leaving her pumps behind. She remained determined to find the perfect dress, determined to have a new addition to her wardrobe that would make her feel as elegant as she deserved.

After several tries, Emily finally found a dress that fit like a dream. It was a soft blush pink, flowing gracefully around her figure. She couldn't help but smile as she admired herself in the mirror, her tan pantyhose and stocking-covered feet elegantly peeking out from beneath the dress.

With her decision made, Emily carefully removed the pink dress and stepped back into her black pumps, savoring the comfortable feeling of her shoes sliding back onto her feet. She knew she had found the perfect addition to her collection, a dress that would make her feel confident and beautiful on any occasion.

As Emily left the boutique with her new dress in hand, she couldn't help but reflect on the journey she had taken inside those fitting room walls. It was a reminder that sometimes, finding the perfect fit required a bit of patience and persistence, but the end result was always worth it. She walked away, her stylish outfit and newfound confidence shining as brightly as the sun outside.

[transcuratorsblog]

How a Digital Marketing Agency Rescued a Failing E-Commerce Brand

In the fast-paced world of e-commerce, even promising brands can struggle to stay afloat. Poor traffic, low conversions, rising ad costs, and disconnected marketing strategies can all snowball into declining sales. One of our clients—an emerging fashion e-commerce brand—was facing exactly that. In just six months, sales had dropped by 40%, return customers had nearly vanished, and paid campaigns were bleeding cash.

That’s when they reached out to our Digital Marketing Agency. What followed was a complete strategic turnaround that not only saved the brand but set it up for scalable, long-term growth. This is the behind-the-scenes story of how we helped rescue and relaunch an e-commerce business that was on the brink.

The Problem: Poor Conversions, High Costs, No Strategy

When the brand approached us, they were relying heavily on Instagram ads with no clear audience targeting or funnel. Their Google Ads were broad, their website had a 70% bounce rate, and there was no CRM or retargeting in place.

Symptoms we identified:

1.2% conversion rate (industry benchmark was 2.8%+)

CPA (cost per acquisition) over ₹900, with AOV (average order value) at just ₹750

No email marketing or abandoned cart recovery

Zero content marketing or SEO

Product pages lacked trust signals and social proof

In short, they had traffic—but not buyers. And they were paying a high price for it.

Step 1: Brand & Funnel Repositioning

We began with a full-funnel audit and customer journey mapping.

Key changes:

Updated the brand messaging to reflect customer values (eco-friendly, local manufacturing)

Introduced new landing pages tailored to product categories and seasonal collections

Created a three-tier funnel (awareness, consideration, conversion) to guide paid campaigns and content

This repositioning gave the brand a clearer identity and a stronger voice in a crowded market.

Step 2: Smarter Paid Ads With Better Targeting

We restructured their ad strategy across Meta and Google:

Built custom audiences from website data, email lists, and engagement

Launched interest-based lookalike campaigns

Created A/B-tested visuals showcasing real people using the product

Used Google Shopping Ads to drive high-intent bottom-of-funnel traffic

This immediately reduced their CPA by 48% and doubled their ROAS (return on ad spend) within the first 30 days.

Step 3: Conversion-Focused Website Optimization

We partnered with their development team to optimize key site elements:

Added customer reviews and ratings on all product pages

Installed trust badges (secure checkout, easy returns)

Simplified the navigation for faster browsing on mobile

Integrated a sticky CTA and exit-intent offers

The result? Bounce rate dropped from 70% to 43%, and the average session duration increased by 65%.

Step 4: Email Marketing Automation

We implemented Klaviyo and built a complete email lifecycle strategy:

Welcome series for new signups

Abandoned cart recovery (3-email sequence)

Product recommendation flows based on browsing behavior

Re-engagement and win-back campaigns

Within two months, email contributed to 21% of total monthly revenue.

Step 5: Building Organic Traffic and Content

We launched an SEO-backed blog that targeted lifestyle, fashion, and shopping-related queries. In parallel, we ran influencer partnerships and UGC campaigns to build social proof and backlinks.

Content strategy included:

Weekly blog posts with long-tail keywords

Gift guides, style tips, and behind-the-scenes brand stories

Instagram collaborations with micro-influencers

Shoppable content via reels and carousel posts

Organic traffic grew by 120% over three months, bringing consistent, free users into the funnel.

The Results After 6 Months

MetricBeforeAfter 6 MonthsChangeConversion Rate1.2%3.4%+183%ROAS1.1x3.7x+236%Monthly Orders210680+223%Email Revenue %0%21%+21% ptsRepeat Customer Rate8%26%+225%

Final Thoughts: Strategy, Not Luck, Turned It Around

What saved this brand wasn’t a bigger ad budget or a viral moment—it was a holistic, data-driven strategy executed with precision. A great Digital Marketing Agency doesn’t just run ads—they fix the foundation, optimize the funnel, and build sustainable systems that drive growth.

If your e-commerce brand is struggling with declining sales or low ROI, working with a Digital Marketing Agency that understands full-funnel performance can help you turn the tide—just like we did here.

[akhilagnaitseo]

Crafting Digital Excellence- How Akhilagna Web Design Services Elevate Your Online Presence

In the digital era, a website serves as the virtual face of your business. It’s the first impression many customers will have — and often, it’s the deciding factor between trust and abandonment. That’s why high-quality web design is no longer optional; it's a critical component of business success. Akhilagna Web Design Services brings a unique combination of creativity, strategy, and technical precision to build websites that don’t just look great but also drive results.

Akhilagna IT understands that great web design begins with a strong foundation. Their design process starts by understanding the client’s brand, audience, and business goals. This discovery phase ensures that every design decision aligns with your mission and connects authentically with your target market. Akhilagna doesn’t believe in one-size-fits-all templates — every website is custom-built to reflect the uniqueness of the business it represents.

Responsiveness is a non-negotiable in today’s multi-device world. Akhilagna creates responsive websites that offer seamless experiences across desktops, tablets, and smartphones. Whether your users are browsing at home or on the go, they’ll experience fast-loading, beautifully rendered content that keeps them engaged. With mobile-first design practices, Akhilagna ensures your site performs flawlessly on all platforms.

Beyond aesthetics, Akhilagna integrates user experience (UX) and user interface (UI) design principles to create intuitive navigation, compelling CTAs (calls to action), and smooth user flows. Visitors find what they’re looking for quickly, which improves engagement, reduces bounce rates, and boosts conversions. Every visual element is carefully chosen to guide users toward meaningful interactions with your brand.

SEO-friendly design is another core strength of Akhilagna. They implement clean code structures, optimized image usage, schema markup, and metadata configurations that make your site easy to crawl and index by search engines. This ensures your stunning website is also highly visible on platforms like Google, drawing organic traffic that translates into business opportunities.

Security and scalability are built into every project. Akhilagna uses trusted frameworks and the latest web technologies to create secure, future-proof websites. Whether you need a simple portfolio, a robust eCommerce platform, or a corporate portal, Akhilagna ensures that your website can grow as your business does — with no compromise on performance or usability.

Conclusion: At the heart of Akhilagna Web Design Services lies a passion for crafting digital excellence. Every website is a carefully curated blend of design, strategy, and technology tailored to elevate your brand’s online presence. Whether you're revamping an outdated site or starting fresh, Akhilagna ensures your digital storefront makes a lasting impact. Discover how you can stand out online — visit akhilagnait.com and let your digital transformation begin with design that delivers.

[digitalrhetoricpune]

CRO for E-commerce: Tracking Add to Cart, Checkout Drop-offs & More

This blog will guide you through how to effectively track and optimize conversion touchpoints, reduce checkout drop-offs, and build a data-backed path to higher revenue. If you’re running paid traffic campaigns and not seeing sales conversions, this is your wake-up call.

Why CRO is Crucial for PPC Campaigns

When businesses invest in PPC services, they often focus on the number of clicks or impressions. But what happens after the user lands on your e-commerce site? Without tracking behaviors like product views, add-to-cart events, and checkout completion, you’re flying blind.

As a trusted PPC services company in Pune, our job is to not just drive traffic but ensure that traffic converts. That’s where CRO comes into play.

Key E-commerce Metrics to Track for CRO

Here are the critical touchpoints every e-commerce business should monitor to optimize performance:

1. Product Page Views

Track how many users are visiting product pages. High bounce rates here may indicate poor product imagery, lack of information, or mismatched search intent.

Optimize with:

High-quality product images

Clear pricing and CTAs

Reviews and trust badges

2. Add to Cart (ATC)

This is a major intent signal. If users are adding items to the cart but not converting, you have a friction point downstream.

Track via:

Google Analytics 4 (GA4) Ecommerce Events

Facebook Pixel or Google Ads conversion tracking

Optimize with:

Faster load times

Visible CTA buttons

Low shipping thresholds (e.g., free shipping at ₹499)

3. Initiate Checkout

If people click “Checkout” but drop off before paying, your checkout flow may be too complex or lacking trust signals.

Optimize with:

One-page checkout

Guest checkout options

Security seals and money-back guarantees

4. Checkout Drop-offs

One of the biggest revenue leaks in e-commerce is cart abandonment. As a leading provider of PPC services in Pune, we often use heatmaps, session recordings, and funnel analysis to identify abandonment points.

Common reasons include:

Unexpected shipping costs

Too many form fields

Slow page loads

Limited payment methods

Fix with:

Transparent pricing

Autofill forms

Multiple payment gateways

Exit intent pop-ups offering discounts

Tools for Effective CRO Tracking

As a professional provider of PPC services, we use a combination of the following tools to track and improve e-commerce performance:

✅ Google Analytics 4

Track events like:

View Item

Add to Cart

Begin Checkout

Purchase

Set up custom funnels to visualize where users are dropping off.

✅ Google Tag Manager (GTM)

Implement custom event tracking without altering site code. GTM makes it easy to fire tags based on button clicks, form submissions, and scroll behavior.

✅ Hotjar or Microsoft Clarity

Use session recordings, heatmaps, and user journeys to identify UX bottlenecks.

✅ Meta (Facebook) Pixel & Google Ads Conversion Tracking

For businesses running ads, these tools allow accurate tracking of ROAS (Return on Ad Spend), especially important for remarketing.

Advanced CRO Tactics for E-commerce PPC Campaigns

As a PPC services company in Pune with real-world experience, we recommend these advanced tactics to improve conversions:

🔁 Dynamic Remarketing

Show users the exact product they abandoned using display or social ads.

🧪 A/B Testing

Test versions of your landing pages, CTAs, pricing layouts, and checkout flow to find what works best.

📦 Cart Recovery Campaigns

Use automated emails, push notifications, or WhatsApp messages to recover abandoned carts within 24 hours.

🧠 Personalization

Show personalized product recommendations based on browsing behavior or past purchases.

The PPC + CRO Connection

Your PPC services and CRO efforts should work in tandem. There’s no point spending on clicks that never convert. That’s why our team at Digital Rhetoric combines performance ad strategy with conversion insights for full-funnel growth.

We don’t just optimize your Google Ads — we ensure every step from the ad click to the final purchase is seamless, trust-building, and high-converting.

Final Thoughts

In today’s competitive e-commerce space, CRO is not optional — it’s foundational. By closely tracking micro-conversions such as Add to Cart and Checkout Initiated, and fixing drop-off points, you can unlock higher ROI from your PPC campaigns.

If you’re searching for reliable, ROI-driven PPC services in Pune, Digital Rhetoric is your growth partner. Let us help you drive not just traffic — but meaningful conversions.

📈 Explore our expert PPC services and see how we boost e-commerce performance with full-funnel optimization strategies.

[winklix]

How Businesses Are Using Custom Software to Enhance Their Online Stores

In today’s digital-first economy, having an online store isn’t just a convenience—it’s a necessity. But with increasing competition and ever-evolving customer expectations, it’s no longer enough to just have an e-commerce presence. Businesses are now investing in custom software solutions to differentiate themselves, enhance user experience, streamline operations, and ultimately boost revenue.

For companies in a tech-forward city like New York, collaborating with a trusted custom software development company in New York can provide the edge needed to stand out in crowded online markets. In this blog, we’ll explore how custom software is transforming online stores and why working with a software development company in New York is crucial for long-term success.

The Rise of Custom Software in E-Commerce

E-commerce platforms like Shopify, WooCommerce, and BigCommerce offer great starting points, but many businesses soon find their limitations. Pre-built platforms often lack the flexibility to meet unique business requirements, integrate seamlessly with internal systems, or provide the personalized experiences today’s customers demand.

That’s where custom software development comes in. By working with custom software development companies in New York, businesses are building tailor-made solutions that align perfectly with their brand, goals, and customer expectations.

Key Ways Businesses Are Using Custom Software to Enhance Their Online Stores

1. Personalized Shopping Experiences

Personalization is no longer optional—it’s expected. Custom software allows businesses to build dynamic websites that tailor product recommendations, promotions, and content based on user behavior, preferences, and purchase history.

Example:

An online apparel retailer uses a custom-built AI recommendation engine to suggest clothing based on a customer’s browsing habits and past purchases. This feature increases average order value and encourages repeat visits.

A top software development company in New York can design intelligent algorithms and integrate them directly into your store for real-time personalization.

2. Seamless System Integration

Many businesses struggle with siloed systems—inventory management, CRM, accounting, shipping, and more. Custom software allows these systems to communicate effectively, creating a seamless flow of data across departments.

Benefits of integration:

Real-time inventory updates

Faster order processing

Improved customer service through access to unified data

Fewer manual errors

A software development company in New York can build middleware or integrate APIs to sync your e-commerce platform with your internal software stack.

3. Advanced Analytics and Reporting

Out-of-the-box reporting tools often lack the depth and specificity needed for actionable insights. Custom dashboards allow businesses to track key performance indicators (KPIs), customer behavior, marketing effectiveness, and operational efficiency in real time.

Custom reports may include:

Cart abandonment analytics

Heatmaps of user interactions

Customer lifetime value (CLTV)

Supply chain performance

Working with the best software development company in New York means access to developers who can create analytics tools tailored to your business goals.

4. Automated Workflows

Efficiency is key in e-commerce. From processing orders to managing returns and sending customer follow-ups, automation can significantly reduce workload and increase accuracy.

Use cases for automation:

Sending personalized thank-you emails after purchase

Restocking inventory automatically when thresholds are reached

Flagging fraudulent transactions in real-time

Streamlining warehouse logistics

Custom software enables end-to-end automation designed specifically for your operations, which a custom software development company in New York can deliver.

5. Optimized Mobile Shopping

More than 60% of e-commerce traffic comes from mobile devices. Off-the-shelf platforms often don’t provide the optimized performance or UI flexibility that mobile users demand.

With custom mobile development, you can:

Create a native app or PWA for a smoother mobile experience

Offer one-tap checkout and personalized notifications

Integrate location-based promotions or services

Custom software development companies in New York are increasingly focusing on mobile-first design and development to help businesses capture and convert mobile traffic effectively.

6. Custom Loyalty and Referral Programs

Generic rewards programs may not fit every brand. Custom-built loyalty solutions allow businesses to design reward tiers, offer exclusive deals, and create experiences that reflect their brand’s personality.

Example:

A gourmet food store builds a loyalty system where points can be redeemed not just for products, but for exclusive online cooking classes—building community and boosting retention.

A top software development company in New York can ensure these programs integrate with the store's database, CRM, and payment system for a smooth customer journey.

7. Enhanced Security and Compliance

With growing concerns about data privacy, businesses must protect sensitive customer information. While hosted e-commerce platforms offer basic protections, many businesses require more robust and industry-specific security features.

Custom security features include:

Multi-factor authentication (MFA)

End-to-end encryption

GDPR and CCPA compliance tools

Real-time threat detection systems

A reputable custom software development company in New York can develop and implement these features, ensuring that your store meets the highest security standards.

8. Unique User Interfaces and Design Elements

Standing out visually is crucial in e-commerce. Custom software allows for complete creative control over your online store’s look and feel, enabling unique design elements that align with your brand identity.

Advantages:

No design limitations imposed by templates

Optimized UX for higher conversion

Custom animations and transitions

Unique product displays (e.g., 3D views or AR previews)

The best software development company in New York will pair strong development skills with UI/UX expertise to deliver visually stunning and high-performing online stores.

Why Work with a Custom Software Development Company in New York?

New York is a hub of innovation, commerce, and tech talent. When you choose to work with a custom software development company in New York, you're tapping into one of the world’s most dynamic markets with access to:

Experienced developers who understand the unique demands of e-commerce

Proximity to your business operations if you're based locally

Cross-industry expertise that brings fresh ideas to your online strategy

Among the many custom software development companies in New York, choosing one with a solid track record in e-commerce ensures that your project is delivered on time, within budget, and aligned with your goals.

What to Look for in a Software Development Partner

When selecting a partner, it’s essential to evaluate more than just technical skills. Look for:

Experience with similar projects (e.g., B2C, subscription-based, multi-vendor platforms)

Strong UI/UX capabilities for better user experience

Agile development processes for faster iterations and feedback cycles

Post-launch support and maintenance

Security and compliance expertise

If you're aiming to work with a top software development company in New York, client testimonials, case studies, and proven results should be part of your due diligence.

Final Thoughts

As the e-commerce landscape becomes increasingly competitive, businesses must find ways to innovate and stay ahead. Custom software development is no longer a luxury—it’s a necessity for businesses that want to provide unique, seamless, and high-performing online shopping experiences.

From personalized recommendations to robust security, automation to advanced analytics, custom software is reshaping the future of online stores.

If you’re ready to take your e-commerce operations to the next level, collaborating with a custom software development company in New York may be your smartest move yet. Whether you’re launching a new store or scaling an existing one, the right software development company in New York can turn your vision into a digital reality.

Looking to build a smarter online store? Explore your options with one of the best software development companies in New York—and watch your e-commerce business grow beyond expectations.

[hrgauravsingh]

Mastering Email Marketing for Your eCommerce Success | Email Marketing for eCommerce: Tools, Tips & Examples

In the dynamic world of eCommerce, while social media buzzes and ads flash, there’s one channel that consistently delivers results and fosters genuine customer relationships: email marketing. It’s not just about sending a random newsletter; it’s about strategic communication that nurtures leads, drives sales, and builds lasting loyalty.

For any online business, from a budding startup to an established brand, mastering email marketing isn’t just an option — it’s a non-negotiable. Let’s delve into the tools, tips, and practical examples to make your email campaigns truly shine.

✅ Step 1: Build Your List — The Foundation of Your Email Empire

Before you can send a single email, you need a list of interested subscribers. This is your most valuable asset in email marketing. Don’t buy lists — they rarely work and can harm your sender reputation. Focus on organic list building through:

Website Pop-ups/Exit Intent: Offer a discount (e.g., “Get 10% off your first order!”) or exclusive content in exchange for an email address.

Opt-in Forms: Place clear sign-up forms on your website, blog, and even your social media profiles.

Checkout Process: Offer a checkbox during checkout for customers to subscribe to your newsletter.

Contests/Giveaways: Run engaging contests where email signup is a prerequisite for entry.

Impact: A healthy, organically grown email list ensures you’re communicating with people who are already interested in your brand, leading to higher open rates and conversions.

✅ Step 2: Choose the Right Tools — Your Email Marketing Powerhouse

Selecting the right email marketing platform is crucial. It simplifies automation, segmentation, and analytics. Here are some popular choices:

Mailchimp: Great for beginners, offers a free plan for smaller lists, and has user-friendly drag-and-drop builders.

Klaviyo: A powerful choice specifically built for eCommerce, offering advanced segmentation, automation flows, and deep integration with platforms like Shopify.

SendGrid/MailerLite: Good options for those needing more technical control or focusing on transactional emails.

Example: A small artisanal craft store starting out might find Mailchimp perfect for managing their initial list and sending basic newsletters. As they grow and need more sophisticated automation like abandoned cart reminders, they might upgrade to Klaviyo.

Impact: The right tool streamlines your operations, allowing you to execute complex strategies efficiently and focus on content, not technicalities.

✅ Step 3: Segment Your Audience — Send the Right Message to the Right Person

Sending generic emails to everyone is a recipe for low engagement. Segment your list based on various criteria to send targeted, relevant messages. Common segments include:

New Subscribers: Welcome sequence.

Past Purchasers: Based on product type, purchase frequency, or value.

Abandoned Carts: Customers who added items but didn’t complete checkout.

Browse Abandonment: Customers who viewed products but didn’t add to cart.

Engaged vs. Unengaged: To tailor re-engagement campaigns.

Example: An online beauty store can send emails about anti-aging products to customers who’ve previously bought skincare, and a discount on haircare to those who’ve only browsed shampoo.

Impact: Personalization significantly boosts open rates, click-through rates, and conversion rates, making your emails feel less like spam and more like helpful communication.

✅ Step 4: Craft Compelling Content — What to Send and When

Your email content is your direct line to the customer. Focus on value, clarity, and a clear call to action (CTA). Here are essential email types for eCommerce:

Welcome Series: Introduce your brand, offer a discount, and guide new subscribers. (3–5 emails over a week).

Abandoned Cart Recovery: Remind customers about items left in their cart, perhaps with an incentive. (Typically 1–3 emails).

Product Launches/Promotions: Announce new arrivals, sales, and special offers.

Post-Purchase Follow-up: Order confirmation, shipping updates, thank you notes, and product review requests.

Re-engagement Campaigns: Win back inactive subscribers with special offers or new content.

Educational/Value-Driven: Share tips, guides, or behind-the-scenes content related to your niche.

Example: A niche apparel brand could send a welcome series showcasing their sustainable practices, followed by emails highlighting new collections, and then a personalized email offering a discount on an item a customer viewed multiple times but didn’t buy.

Impact: Strategic email content keeps your brand top-of-mind, drives immediate sales, and fosters long-term customer relationships.

✅ Step 5: Automate Your Flows — Work Smart, Not Hard

Automation is the superpower of eCommerce email marketing. Set up automated sequences that trigger based on customer actions or timelines. This ensures timely and relevant communication without manual effort.

Example: When a customer abandons their cart, an automated email goes out after an hour, then another after 24 hours if they haven’t completed the purchase. Or, a birthday email with a special discount automatically sends on their birthday.

Impact: Automation saves immense time, ensures consistent customer communication, and significantly boosts conversion rates, acting as a tireless sales assistant.

✅ Step 6: Analyze and Optimize — Continuous Improvement is Key

Email marketing is an iterative process. Constantly monitor your metrics: open rates, click-through rates (CTR), conversion rates, and unsubscribe rates. A/B test different subject lines, CTA buttons, email layouts, and send times to see what resonates best with your audience.

Impact: Data-driven optimization allows you to continuously refine your email strategy, maximizing its effectiveness and ensuring a strong return on your investment.

❇️ Conclusion:

Email marketing is far from dead; it’s a thriving, highly effective channel for eCommerce businesses. By building a quality list, choosing the right tools, segmenting your audience, crafting compelling content, leveraging automation, and continuously analyzing your performance, you can create powerful email campaigns that drive sales, build lasting customer relationships, and ensure your online store thrives. Don’t just send emails — send strategically, and watch your business flourish!

[yashuspune-blog]

Using Data Analytics to Improve Customer Retention in D2C Ecommerce

Getting a customer to buy once is hard enough. Getting them to come back and buy again? That’s where real ecommerce success lies. In the Direct-to-Consumer (D2C) space, customer retention is more cost-effective and scalable than chasing constant new acquisitions and ecommerce data analytics is the key to making it work.

Gone are the days of guessing why a customer left or hoping they'll come back on their own. With the right data strategy in place, you can build a clear, actionable picture of buyer behavior, preferences, and friction points.

Let’s break down how data can help you keep your customers happy, engaged, and loyal.

Why Customer Retention Matters in D2C

It costs 5–7 times more to acquire a new customer than to retain an existing one. But that’s just the start.

Repeat customers:

Spend more over time

Are easier to upsell or cross-sell

Become brand advocates

Retention isn’t just a post-purchase phase, it's a growth engine. And for D2C ecommerce brands trying to build community and loyalty in a crowded marketplace, it’s everything.

What Ecommerce Data Can Tell You

The beauty of selling online is that every click, view, and scroll generates a data point. With smart analytics, you can use that data to answer critical questions like:

Which products drive the most repeat purchases?

What’s the average time between first and second orders?

Which marketing channels are producing high-LTV customers?

Where in the funnel are customers dropping off?

Ecommerce data analytics helps uncover patterns that can be used to build targeted retention campaigns.

Top Data-Driven Strategies to Boost Retention

1. Segment Your Customers by Behavior

Group users based on their browsing, purchase history, and engagement. Are they loyalists, one-timers, or window shoppers? Tailor your messaging to each group.

For example: Send loyalty rewards to high-value customers, win-back campaigns to inactive users, and upsell offers to recent buyers.

2. Predict Churn Before It Happens

With predictive modeling, you can identify when a customer is likely to stop engaging and intervene. Look for signs like reduced email opens, longer gaps between purchases, or cart abandonment.

Set up automated flows to re-engage these users before they disappear.

3. Personalize Communication

Use data to personalize everything from product recommendations to email subject lines. Tools like RFM (Recency, Frequency, Monetary) analysis can help tailor offers based on spending behavior.

The more relevant the message, the more likely the customer sticks around.

4. Optimize Post-Purchase Journeys

Retention starts right after the first order. Analyze your post-purchase data to understand what works: Should you follow up with a review request? A how-to guide? A reorder reminder?

A smooth, engaging post-purchase experience increases satisfaction and reduces return rates.

5. Measure What Matters

Track key retention metrics like:

Repeat purchase rate

Average order value (AOV)

Customer lifetime value (CLV)

Churn rate

Over time, these metrics show whether your retention strategies are paying off or need tweaking.

How We Help at Yashus

As a results-driven digital marketing agency, Yashus doesn’t just build campaigns, we build smart systems. We help D2C brands use data intelligently to increase not just traffic, but retention and LTV.

Our approach includes:

Setting up analytics and tracking tools

Building custom dashboards for actionable insights

Segmenting customers by behavior and lifecycle stage

Automating personalized retention campaigns across email, SMS, and paid media

Retention isn’t luck. It's a strategy and we make sure yours is backed by data, not assumptions.

Final Thoughts

If you’re not using ecommerce data to understand and improve customer retention, you’re flying blind. Your competitors are already watching, measuring, and optimizing. It’s time to do the same.

With the right analytics in place, you’ll stop guessing and start growing.

Yashus is here to help you turn every transaction into a long-term relationship. Let’s turn your data into a retention powerhouse.

Next: ChatGPT & AI Assistants: Revolutionizing Customer Service in Online Retail

[gkdigitalllp]

Why Email Marketing Still Dominates in 2025: Strategies That Work for Every Business

In a world bursting with TikToks, Reels, and endless notifications, you might assume email marketing has lost its edge. Surprisingly, the opposite is true. Email marketing remains one of the most effective channels for businesses to connect directly with customers, drive sales, and build lasting relationships. In 2025, it’s not about flooding inboxes—it’s about delivering value with precision. Understanding how to leverage email marketing with the help of digital marketing professionals can truly set a brand apart.

The evolution of email strategies proves that while technology advances, the core principles of communication stay timeless. Smart businesses are now partnering with a Full Service Digital Marketing Agency or a Professional Digital Marketing Company to harness this channel more effectively than ever.

Why Email Marketing Outperforms in 2025

Email marketing's strength lies in its personal touch. Unlike fleeting social media impressions, emails land directly in a user's inbox, offering an opportunity for deeper, one-on-one conversations. With the rise of AI-powered personalization and data-driven automation, companies can now send highly targeted, relevant content based on customer behavior and preferences.

Whether you’re working with the Best Digital Marketing agency or handling your campaigns in-house, personalization is non-negotiable today. By segmenting audiences, optimizing send times, and crafting meaningful content, brands ensure their emails are opened, read, and acted upon.

Moreover, email campaigns consistently provide the best ROI compared to other digital marketing services—a critical factor in today’s competitive landscape.

Proven Email Marketing Strategies for 2025

To stay ahead, businesses must embrace modern tactics. Here are a few strategies that every company, regardless of size, should implement:

1. Hyper-Personalization:

Generic blasts are dead. Using AI tools and CRMs, brands can tailor messages that address users by name, suggest products based on browsing habits, and offer personalized discounts.

2. Automation Workflows:

Automation isn’t just about saving time; it’s about nurturing leads and guiding customers through a journey. Welcome sequences, cart abandonment emails, re-engagement campaigns—all can be set up effortlessly by a top digital marketing company to work behind the scenes while your business grows.

3. Mobile-First Design:

Over 70% of emails are now opened on smartphones. Ensuring your designs are responsive and easy to navigate is crucial. A Leading Digital Marketing Agency understands the importance of user experience and optimizes email layouts for maximum engagement.

4. Interactive Content:

Adding polls, surveys, GIFs, or countdown timers within emails can significantly boost interaction rates. Engaging customers inside the email itself reduces bounce and increases click-throughs.

5. Clear CTAs (Calls to Action):

Every email should guide the reader towards a specific action—whether it’s making a purchase, signing up for a webinar, or reading a blog. Skilled digital marketing professionals craft CTAs that feel natural yet persuasive.

Why You Should Invest in a Skilled Digital Marketing Firm

Partnering with a Digital Marketing Firm specializing in email marketing ensures you're not just sending emails, but building relationships that convert. Crafting compelling subject lines, maintaining healthy email lists, and continuously A/B testing are just the basics. A Professional Digital Marketing Company brings sophisticated tactics like predictive analytics, behavior-based segmentation, and dynamic content to the table.

For businesses especially in competitive spaces like e-commerce, hiring an E-commerce Digital Marketing Agency can be a game-changer. Their expertise in product recommendation engines, abandoned cart flows, and loyalty programs tailored through email can drive significant revenue lifts.

Whether you're an SMB or a Fortune 500 company, collaborating with the Best digital marketing company ensures access to the latest tools, trends, and talent, giving you a measurable edge.

Emerging Trends in Email Marketing You Can't Ignore

In 2025, a few key trends are shaping the future of email marketing:

AI-Driven Campaigns: Platforms use machine learning to predict optimal send times, subject lines, and content types.

Zero-Party Data: Businesses collect voluntary data directly from consumers through surveys and preference centers, making emails more relevant without breaching privacy concerns.

Sustainability Messaging: Eco-conscious consumers appreciate companies that highlight sustainable practices, even in email communication.

Integration with Best SEO Tools: Top agencies seamlessly connect email campaigns with SEO efforts, ensuring brand visibility across channels.

By aligning your email marketing with these trends through a Full Service Digital Marketing Agency, you create cohesive campaigns that amplify results.

How to Choose the Right Partner for Email Success

Choosing the right agency matters. Look for firms with proven expertise in email marketing, a portfolio demonstrating ROI results, and a team of certified digital marketing professionals. Reviews, case studies, and their ability to understand your specific industry are also critical factors.

Leading agencies often offer comprehensive business articles, free consultations, and insights into job openings that show they are growing and innovating, not stagnant.

Investing in a Digital Marketing Firm that stays updated through the Best digital marketing course offerings ensures they bring cutting-edge knowledge to your campaigns.

FAQs

Q1. Why is email marketing still effective in 2025?

Email marketing continues to thrive because it offers direct, personalized communication at a low cost. It’s measurable, scalable, and integrated with automation and AI tools that enhance its performance dramatically.

Q2. How often should I send marketing emails to my list?

It depends on your audience and goals, but generally, one to four emails per month keeps your brand top-of-mind without overwhelming subscribers.

Q3. Is hiring a digital marketing firm necessary for email marketing success?

While DIY options exist, working with a Best digital marketing company or Professional Digital Marketing Company ensures your strategy is sophisticated, compliant, and results-driven.

Q4. What are the best types of emails to send?

Newsletters, promotional offers, cart abandonment reminders, loyalty rewards, and personalized product recommendations all perform exceptionally well when executed thoughtfully.

Q5. How can I integrate email marketing with my SEO efforts?

Agencies that use the Best SEO Tools can link your content marketing and SEO strategies with email campaigns, driving higher traffic, engagement, and conversions.

In 2025, email marketing isn't just surviving—it's thriving. Whether you run a startup or a global enterprise, the right strategies combined with the expertise of a Leading Digital Marketing Agency can unlock massive growth. Are you ready to take your email marketing to the next level? Let’s discuss in the comments!

[appcurators]

From Clicks to Conversations: The Rise of Conversational Commerce and What It Means for IT Solutions

The eCommerce landscape is undergoing a significant transformation. In 2025, we’re witnessing a clear shift from traditional clicks and checkouts to real-time, interactive shopping experiences—powered by conversational commerce. Platforms like WhatsApp, Instagram DMs, and even voice assistants are emerging as powerful sales channels, reshaping how brands interact with consumers.

Conversational Commerce: The New Sales Frontier

Consumers are increasingly expecting brands to meet them where they already are—on messaging apps. Whether it's browsing product catalogs via WhatsApp, finalizing purchases over Instagram DMs, or asking Alexa to reorder essentials, the journey from interest to purchase is becoming more fluid, personal, and fast.

This trend isn't just about convenience—it's about connection. Shoppers want personalized attention without navigating clunky websites or complex checkout flows. Instead of browsing endless product pages, they now ask a chatbot, “What’s your best-selling skincare set?” and get an instant, curated response.

The Role of IT Solutions in Enabling Seamless Conversations

Behind every smooth chat-based shopping experience lies robust technology infrastructure—this is where IT service providers come in. To support conversational commerce, businesses need more than just a social media presence. They require tailored e-commerce web development solutions that integrate:

API Connections with WhatsApp Business, Facebook Messenger, and other platforms

Chat automation and AI bots trained in customer queries and product catalogs

Integrated payment gateways that allow purchases directly within the chat window

For example, a retail brand may use an API to connect its Shopify inventory to a WhatsApp chatbot that not only answers queries but also completes orders and shares tracking details—all without the user visiting the website.

Why Users Prefer Chat-Based Shopping

The modern shopper values speed, simplicity, and personalization. With chat-based commerce:

Decisions are faster—there’s no scrolling through 100 products when a bot can suggest 3 perfect options.

Support is instant—no long wait times or confusing help centers.

Checkouts are quicker—thanks to integrated payment options like UPI, Stripe, or PayPal within chat apps.

Businesses leveraging conversational commerce are seeing higher engagement rates, reduced cart abandonment, and increased customer satisfaction.

Business Adaptation: Moving Beyond Traditional Funnels

Brands are rapidly evolving to accommodate this new shopping behavior. Many eCommerce platforms are now embedding chat widgets, Instagram shopping tools, and even integrating with smart speakers. IT service providers specializing in e-commerce web development are creating omnichannel strategies where a product discovered on Instagram can be ordered via WhatsApp and paid for through Apple Pay—all within minutes.

This seamless flow is redefining the buyer’s journey from a linear funnel to an interactive loop—rich with engagement and real-time feedback.

Final Thoughts

Conversational commerce isn’t just a trend—it’s the future of digital retail. For businesses to thrive in this environment, they must embrace agile IT solutions that support real-time communication, personalized selling, and frictionless transactions.

As messaging platforms become the new storefronts, investing in e-commerce web development with integrated conversational features is no longer optional—it’s essential.

[appitsoftware]

SmartChat AI: Transforming Customer Interaction with Intelligent Chatbots

In today’s fast-paced digital economy, businesses must evolve rapidly to meet increasing customer demands. At the forefront of this evolution stands SmartChat AI—an innovative, intelligent chatbot platform that revolutionizes how companies engage with their customers. Powered by cutting-edge artificial intelligence, SmartChat AI delivers real-time, personalized, and human-like interactions that enhance customer satisfaction, streamline workflows, and drive business growth.

The Power of Intelligent Chatbots in Modern Business

Intelligent chatbots are transforming the customer experience. Unlike traditional support channels that rely heavily on human intervention, SmartChat AI offers automated, smart, and context-aware solutions that respond instantly, 24/7.

Key benefits include:

Instant query resolution

Automated lead capture and qualification

Reduced customer service costs

Scalable interactions across multiple channels

Enhanced data collection and customer insights

With SmartChat AI, businesses don’t just automate conversations—they deliver meaningful, frictionless experiences that keep customers coming back.

What Sets SmartChat AI Apart?

1. Natural Language Processing (NLP) and Machine Learning

SmartChat AI utilizes sophisticated natural language processing (NLP) to understand user intent, interpret language nuances, and generate contextually accurate responses. Over time, it learns and improves, making every customer interaction smarter and more efficient.

Features include:

Multi-language support

Sentiment analysis

Contextual memory

Adaptive learning algorithms

This ensures each user conversation is handled with intelligence and empathy.

2. Seamless Omnichannel Support

SmartChat AI supports conversations across multiple platforms—from websites and mobile apps to social media platforms like Facebook Messenger, WhatsApp, and Instagram.

With omnichannel capabilities, customers receive a consistent and connected experience regardless of the channel they choose. SmartChat AI maintains conversation continuity, providing users with fast and fluid communication wherever they are.

3. No-Code Chatbot Builder

SmartChat AI features a user-friendly, no-code chatbot builder that allows businesses to deploy custom bots with ease—no technical expertise required.

Benefits include:

Drag-and-drop interface

Pre-built conversation templates

Visual workflow management

Real-time testing environment

This enables rapid deployment of intelligent chatbots tailored to specific use cases such as customer service, sales, technical support, and feedback collection.

4. Integration with Business Tools

To maximize operational efficiency, SmartChat AI integrates effortlessly with popular CRM, ERP, and help desk platforms, including:

Salesforce

HubSpot

Zoho CRM

Shopify

Zendesk

Google Workspace and more

These integrations enable synchronized data flows, real-time customer insights, and seamless task automation—empowering businesses to deliver faster, smarter service.

5. Personalized Customer Experiences

Today’s customers expect personalized interactions. SmartChat AI uses historical data, behavior tracking, and CRM integration to deliver custom responses, tailored product recommendations, and targeted promotions.

Personalization examples:

Greeting users by name

Suggesting products based on previous purchases

Offering location-specific services

Proactively assisting based on browsing behavior

This level of personalization leads to higher engagement rates, improved satisfaction, and increased conversion.

Use Cases for SmartChat AI Across Industries

SmartChat AI is versatile and customizable, making it suitable for a wide range of industries:

Retail & eCommerce

Product recommendations

Order tracking

Cart abandonment recovery

Finance & Banking

Account inquiries

Transaction alerts

Fraud detection assistance

Healthcare

Appointment scheduling

Patient follow-up

Health record inquiries

Education

Student onboarding

Course details

Exam reminders

Real Estate

Property listings

Virtual tour scheduling

Lead qualification

Hospitality

Reservation management

Concierge services

Guest feedback

Regardless of your industry, SmartChat AI can be adapted to meet your unique customer engagement goals.

Smarter Analytics for Smarter Decisions

SmartChat AI includes a powerful analytics dashboard that provides detailed insights into chatbot performance and user behavior. Key metrics include:

Conversation volume and resolution rates

Engagement and conversion rates

User satisfaction scores

Drop-off and bounce points

These insights enable businesses to optimize scripts, improve customer service, and fine-tune marketing strategies with data-backed decisions.

Why Businesses Trust SmartChat AI

Businesses of all sizes are turning to SmartChat AI because it delivers:

24/7 availability: Never miss a customer query again.

Scalability: Handle hundreds of conversations simultaneously.

Security: End-to-end encryption and GDPR compliance.

Customization: Fully branded and tailored experiences.

ROI-focused features: Drive leads, close sales, and support customers—all automatically.

With SmartChat AI, businesses gain a reliable virtual assistant that works tirelessly to boost efficiency and customer satisfaction.

Get Started with SmartChat AI Today

SmartChat AI empowers your brand to communicate smarter, respond faster, and scale effortlessly. By transforming customer interactions into intelligent, automated conversations, businesses can reduce costs, delight users, and stay ahead of the competition.

Whether you're looking to enhance your customer support, generate qualified leads, or streamline operations, SmartChat AI is your all-in-one chatbot solution.

[tshomedia74]

The Art of First Impressions: How UI/UX Shapes Brand Perception on t-shomedia.com

In today’s fast-paced digital world, first impressions are formed within seconds. For online platforms, this moment of truth comes the instant a visitor lands on a website. This is where the art and science of User Interface (UI) and User Experience (UX) design come into play. Together, UI and UX shape how a brand is perceived, how users interact with digital content, and ultimately, how loyal customers are built. For platforms like t-shomedia.com, understanding and mastering this dynamic is critical to delivering value, fostering trust, and ensuring engagement.

The Power of First Impressions

When a user visits a website for the first time, the design, layout, color palette, typography, and navigation all contribute to their initial judgment. According to a Google study, users form opinions about websites within 50 milliseconds. That’s faster than the blink of an eye. If the interface is cluttered, outdated, or unintuitive, the user may bounce without even exploring the content. In contrast, a sleek, responsive, and intuitive UI encourages users to stay longer and engage more deeply.

UI: The Visual Face of Your Brand

UI design focuses on aesthetics—the visual elements that users interact with. These include buttons, icons, spacing, typography, imagery, and color schemes. Effective UI design creates a consistent and visually appealing brand identity. For instance, t-shomedia.com utilizes clean, professional layouts that resonate with its target audience, showcasing creativity and functionality. When the UI is cohesive and aligns with brand values, it instills confidence and communicates professionalism.

UX: Driving Engagement and Satisfaction

While UI is about how things look, UX is about how things work. User Experience design ensures that the user journey is smooth, logical, and satisfying. It involves designing user flows, optimizing page load times, improving navigation, and reducing friction points that may hinder task completion. An excellent UX means users can find what they’re looking for quickly, complete actions without frustration, and return for future interactions.

At t-shomedia.com, UX design is not just about usability—it’s about delight. From intuitive menus to seamless mobile responsiveness and smart content layout, the platform ensures that every interaction feels effortless. This not only reduces bounce rates but also enhances the likelihood of conversion, whether that means reading a blog, requesting a service, or making a business inquiry.

The Brand Perception Connection

UI/UX doesn’t just impact usability—it shapes how a brand is remembered. A website that’s easy to use and aesthetically pleasing leaves a positive impression, fostering trust and credibility. It signals that the company is detail-oriented, customer-centric, and invested in quality. Poor UX, on the other hand, can lead to user frustration and brand abandonment.

A consistent and engaging user experience also strengthens brand loyalty. Users are more likely to return to a site that “feels good” to use. This emotional connection, built through design, can be a decisive factor in brand choice, especially in competitive digital spaces.

Conclusion

At t-shomedia.com, we understand that UI/UX is more than just design—it’s a powerful tool for shaping brand perception and enhancing user trust. By combining clean visuals with intuitive functionality, we create digital experiences that make lasting impressions. Whether you're exploring our services, browsing our portfolio, or reading insights like this, your experience matters. Through thoughtful design and strategic innovation, t-shomedia.com continues to elevate digital engagement and drive meaningful brand interactions.