#DesignStrategy

[limitype]

Fecktor - Modular Font

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Fecktor is a decorative typeface made for display needs, headlines, logos etc. Made with minimalism inspired by the shape of butterfly wings combined with modular to produce a modern Art deco impression and style. Fecktor has 8 variations ( light, regular, bold, solid, extended light, extended regular, extended bold and extended solid ) equipped with uppercase, lowercase, numbers and some symbols

[stormdiary]

Visual Diary 6 - Post 1

Tools in Action:

I spent a couple years on a learning journey asking all kinds of people about their work, their journey, and always their inspiration. One of my favorite nuggets of advice from this experience was being introduced to Spotify Design. Beyond music, this embedded team takes time to share their practice, approaches, and research (the good and the hard). And they publish a lot of opensource design tools. From Figma templates, to worksheets, they share how they make design leadership decisions and also post tools to be customized. This section is just one of several fabulous resources (including a newsletter), that Spotify Design has, visit here to explore!

[ghkennedy]

Visual Diary 2: Food Waste

A wicked problem that I see in my own community is food waste. It’s estimated that 2.3 million tons of food in Dallas is added to landfills from businesses and residents. Although there are programs that individuals can pay and sign up for to compost their food waste, it’s often expensive and requires a lot of work on the individual’s part (space to compost, driving the compost to a donation center, etc.). Also, the majority of Dallas residents live in apartments or small lots and don’t have the space for a large composting bin.

The first image is of my apartment’s recycling center and as you can see, there are only options for paper, plastic, bottles, and cans. The second image is an example of a small composting bin that clearly labels what foods can be donated. If a bin like this one was in my apartment's recycling center, I would definitely use it! This seems like a wicked design problem that is begging for an innovative way that local residents can easily recycle their food waste.

Sources: 

Food & Organics Diversion in North Texas. (n.d.). https://www.texasenvironment.org/wp-content/uploads/2020/08/Food-Organics-Diversion-Report-2020-FINAL.pdf 

How to Recycle Food Waste in Dallas – A guide. Recycle Track Systems. (2021, June 11). https://www.rts.com/blog/how-to-recycle-food-waste-in-dallas-a-guide/#:~:text=While%20there%20is%20not%20a,turn%20their%20scraps%20into%20compost.

Sanitation services. Composting Food Waste. (n.d.). https://dallascityhall.com/departments/sanitation/Pages/foodwaste_recycle.aspx

[elleesde]

Northern Michigan University - School of Art and Design

[sambhavconsultants]

Visual communication allows you to speak directly to your audience without saying a single word.💻✒

[visual-sculptors]

The Essential Role of Packaging in Product Transportation and Brand Identity

1.What are the features of a package?  

  A well-designed package serves multiple essential purposes that extend beyond mere containment. At its core, the package must provide robust protection for the contents, ensuring structural integrity throughout the transportation process. This durability is crucial, as it safeguards products from potential damage caused by environmental factors or handling mishaps. To achieve this, manufacturers often select materials that are not only lightweight but also exhibit high strength-to-weight ratios, which contribute to cost-effectiveness and sustainability. These choices reflect a growing emphasis on eco-friendly practices, as companies strive to reduce their environmental impact while maintaining efficiency in their supply chains. In addition to protective qualities, effective packaging plays a vital role in communication and user experience. Clear labelling and branding elements are essential for facilitating easy identification, allowing consumers to quickly recognize products on store shelves and reinforcing brand visibility in a competitive market. Functional design features, such as easy-opening mechanisms and resealable closures, significantly enhance user convenience, making the product more appealing and accessible. Moreover, compliance with regulatory standards is imperative, particularly for goods that may pose hazards or have specific storage requirements, such as perishables. Ultimately, an effective package successfully harmonizes aesthetics with practicality, ensuring that the product is not only well-protected but also effectively communicates its value to consumers, thereby fostering brand loyalty and enhancing the overall customer experience.

2. How do you prepare a package?

Preparing a package for shipment is a process that demands meticulous attention to detail to guarantee safe and secure delivery. The first step involves selecting an appropriate shipping container that is not only sturdy but also tailored to the specific dimensions and nature of the contents being shipped. This can range from a simple cardboard box for lightweight items to more robust crates for fragile or heavy goods. Once the container is chosen, it is crucial to carefully wrap each item in protective materials, such as bubble wrap, foam, or packing paper. This cushioning acts as a barrier against shocks or impacts that may occur during transit, significantly reducing the risk of damage. Additionally, it is wise to fill any empty spaces within the box with packing peanuts or crumpled paper to prevent movement inside the container, further safeguarding the items enclosed. After ensuring that the items are well-protected, the next step is to clearly label the package. This includes writing the recipient's address in a legible manner and including any necessary handling instructions, such as "Fragile" or "This Side Up," to guide postal workers. Using strong packing tape to secure all openings and seams is essential, as it reinforces the integrity of the package and minimizes the chances of it opening during transit. Once the package is securely closed, it is important to weigh it accurately to determine the correct postage. Affixing the shipping label securely to the package is the final step in this systematic approach. By adhering to these practices, shippers can greatly minimize risks and enhance the likelihood of successful delivery, ensuring that items arrive at their destination in pristine condition.

3. How to make package designs?

 Creating effective package designs is a multifaceted process that requires a systematic approach, merging creativity with strategic planning. The first step in this journey involves gaining a deep understanding of the target audience and analysing current market trends. This foundational research is crucial, as it ensures that the design not only resonates with consumers but also addresses their preferences and pain points. By identifying key demographics, lifestyle choices, and purchasing behaviours, designers can craft packaging that speaks directly to the intended audience. Additionally, staying abreast of emerging trends enables brands to position themselves competitively in the market, setting the groundwork for a design that captures attention and drives sales. Once the audience and market landscape are understood, the next phase involves selecting appropriate materials that align with the product’s purpose and sustainability goals. This consideration of materials is increasingly important in today's eco-conscious market, where consumers often prefer products that are packaged in environmentally friendly ways. The development of a cohesive visual identity is also essential; incorporating colour schemes, typography, and imagery that reflect the brand's ethos can create an emotional connection with consumers. Utilizing mock-ups allows designers to visualize the packaging in real-world contexts, facilitating necessary adjustments to optimize both functionality and aesthetics. Finally, gathering feedback from stakeholders and conducting market testing is vital for refining the design. This iterative process ensures that the packaging not only stands out on the shelf but also effectively communicates the product's value and aligns with consumer expectations.

4. What is a design package?

A design package is an essential resource that encompasses a comprehensive range of visual and conceptual elements aimed at articulating a brand's identity, messaging, and overall aesthetic. This collection typically includes foundational components such as logos, color palettes, typography, and various graphic assets, all meticulously curated to ensure a unified appearance across multiple platforms and applications. In addition to these visual elements, design packages often feature detailed guidelines for usage, which are crucial for maintaining brand integrity over time. By providing clear parameters for how these assets should be employed, businesses can prevent inconsistencies that may dilute their brand message and diminish recognition among their target audience.

 Moreover, design packages serve as invaluable tools for both businesses and designers, streamlining the creative process and facilitating cohesive branding and marketing initiatives. When implemented effectively, a well-structured design package enables organizations to convey their vision and values in a clear and compelling manner. It fosters engagement and recognition among consumers, helping to solidify a brand’s presence in a competitive marketplace. By establishing a consistent visual identity, businesses can enhance their credibility and foster loyalty, ultimately driving long-term success. In an era where first impressions are increasingly made through digital interactions, the importance of a thoughtfully developed design package cannot be overstated.

5. What are the parts of packaging?

Packaging plays a pivotal role in the modern marketplace, serving not only as a protective barrier for products but also as a vital element of marketing strategy. The materials used in packaging—ranging from cardboard and plastic to glass and biodegradable options—are meticulously chosen for their ability to safeguard the contents, ensure durability, and provide sustainability. This careful selection of materials is essential, as it directly impacts the product’s shelf-life and overall consumer experience. Moreover, the design aspects of packaging—encompassing shape, colour, and graphics—are meticulously crafted to capture consumer attention and foster brand recognition. An aesthetically pleasing package can significantly influence purchasing decisions, making design a critical aspect of packaging that cannot be overlooked.

In addition to protective and aesthetic functions, packaging incorporates structural components that guarantee product integrity throughout the supply chain. Closures, seals, and other structural elements are designed to keep products secure and prevent contamination during transport and storage. These features are essential for maintaining safety and quality, especially in industries such as food and pharmaceuticals, where adherence to regulatory standards is paramount. Furthermore, labelling serves as a crucial communication tool, providing consumers with essential information such as ingredients, usage instructions, and compliance with regulations. This synergy of protection, design, structural integrity, and informative labelling culminates in a comprehensive packaging solution that not only enhances product appeal but also ensures functionality and consumer trust.

[raguirre0401]

Another example of a wicked design problem is our healthcare system. As we look at our healthcare options, cost, and accessibility, it's clear this isn't a tame problem, as described in our reading (Rittel 1972). There are so many layers to the healthcare system, from who benefits, to how much should be accessible to all at low or no cost. This is something that still could use some problem solving as we navigate the current healthcare and insurance landscape.

Image credit: Getty Images

[intorque]

How UI/UX Design Services Can Transform Your E-Commerce Store

In the fast-paced world of e-commerce, where competition is fierce and customer expectations are constantly evolving, the design and user experience of your online store can make or break your business. The ability to provide a seamless, engaging, and intuitive shopping experience is no longer just an advantage—it's a necessity. UI/UX design services are useful in this situation.By investing in professional UI/UX design, you can transform your e-commerce store into a powerful sales engine that not only attracts customers but also converts them into loyal, repeat buyers. In this article, we explore how UI/UX design services can revolutionize your e-commerce store and drive significant business growth.

Creating a User-Centric Shopping Experience

The success of any e-commerce store hinges on the ability to meet the needs and expectations of its customers. A user-centric shopping experience is one that prioritizes ease of use, accessibility, and satisfaction. Professional UI/UX designers specialize in crafting online stores that are not only visually appealing but also intuitive and easy to navigate.

Key elements of a user-centric design include:

Simple and intuitive navigation: Users should be able to find products and information quickly and easily. A well-organized menu, clear categories, and a powerful search function are essential.

Fast loading times: Speed is critical in e-commerce. If your site takes too long to load, customers will abandon it in favor of a competitor.

Responsive design: With a growing number of shoppers using mobile devices, your store must be fully optimized for smartphones and tablets.

Clear calls-to-action (CTAs): CTAs guide users towards making a purchase. These should be prominently placed and easy to interact with.

By focusing on these aspects, UI/UX design services can significantly enhance the user experience, leading to higher customer satisfaction and increased conversion rates.

Enhancing Visual Appeal to Capture Attention

In the crowded e-commerce space, first impressions matter. The visual appeal of your online store can be a deciding factor in whether a visitor chooses to stay and explore or leave for a competitor. Professional UI/UX designers understand the importance of aesthetics in e-commerce and can create a visually stunning store that captures and retains the attention of potential customers.

Elements that contribute to visual appeal include:

Consistent branding: Your store should reflect your brand's identity, with consistent use of colors, fonts, and imagery that resonate with your target audience.

High-quality product images: Clear, detailed images are crucial for e-commerce, as they allow customers to see exactly what they’re purchasing.

Attractive layouts: A clean, uncluttered layout makes it easy for users to browse and shop, reducing friction in the buying process.

By enhancing the visual appeal of your store, you can create a more engaging shopping experience that encourages visitors to spend more time on your site, explore your products, and ultimately make a purchase.

Optimizing the Checkout Process for Higher Conversions

One of the most critical aspects of any e-commerce store is the checkout process. A poorly designed checkout can lead to cart abandonment, where customers leave the site without completing their purchase. Professional UI/UX design services can optimize your checkout process to minimize friction and ensure a smooth, hassle-free experience.

Key strategies for optimizing checkout include:

Simplified checkout steps: Reducing the number of steps required to complete a purchase can significantly lower cart abandonment rates. A single-page checkout or guest checkout options can make the process quicker and easier.

Clear error messages: If users make a mistake during checkout, clear and helpful error messages can guide them to correct it without frustration.

Multiple payment options: Offering a variety of payment methods, including digital wallets and buy-now-pay-later options, can cater to different customer preferences and increase the likelihood of completing the sale.

Trust signals: Displaying security badges, customer reviews, and money-back guarantees during checkout can build trust and encourage customers to finalize their purchase.

By optimizing the checkout process, you can reduce cart abandonment rates and increase the overall conversion rate of your e-commerce store, leading to higher revenue.

Leveraging Data-Driven Insights for Continuous Improvement

One of the most powerful aspects of UI/UX design services is the ability to leverage data-driven insights to continuously improve your e-commerce store. Professional designers use analytics, user feedback, and A/B testing to identify areas of improvement and make informed decisions that enhance the user experience.

Data-driven design strategies include:

User behavior analysis: By tracking how users interact with your site, you can identify pain points and areas where users may be dropping off, allowing you to make targeted improvements.

A/B testing: Experimenting with different design elements, such as CTA placement, color schemes, or product page layouts, can help you determine what resonates best with your audience.

Personalization: Using data to personalize the shopping experience, such as recommending products based on previous purchases or browsing history, can increase engagement and sales.

Continuous improvement through data-driven design not only keeps your e-commerce store relevant and competitive but also ensures that it meets the evolving needs of your customers, leading to long-term business growth.

Building Trust and Credibility Through Design

Trust is a crucial factor in e-commerce. If customers don’t feel confident in your store’s ability to deliver on its promises, they won’t make a purchase. UI/UX design services play a vital role in building trust and credibility through design elements that convey professionalism, reliability, and security.

Design elements that build trust include:

Professional design: A polished, well-designed website signals to customers that you’re a legitimate and trustworthy business.

Customer testimonials and reviews: Featuring customer feedback prominently on your site can reassure potential buyers that others have had positive experiences with your products or services.

Transparent policies: Clearly displaying your shipping, return, and privacy policies can alleviate concerns and make customers more comfortable making a purchase.

Secure transactions: Implementing SSL certificates and other security measures, and clearly displaying them, can ensure customers that their personal and payment information is safe.

By focusing on building trust through design, you can create a positive reputation for your e-commerce store, which in turn can lead to increased customer loyalty and higher conversion rates.

Conclusion

Transforming your e-commerce store with professional UI/UX design services is not just about making it look good; it’s about creating a shopping experience that is user-friendly, visually appealing, and optimized for conversions. From enhancing the user experience to optimizing the checkout process, leveraging data-driven insights, and building trust through design, UI/UX services offer a comprehensive approach to driving business growth in the competitive e-commerce landscape. By investing in professional design, you position your e-commerce store for long-term success and a higher return on investment.

Website Here:- https://intorque.com/

[webdesignmaster01]

Revamp Your Website: Top Web Design Tips for Small Companies

In today’s digital landscape, having an effective website is crucial for the success of small companies. If your website isn’t performing as well as it should be, it might be time for a revamp. This comprehensive guide on web design tips for small companies will provide you with the top strategies to improve your website’s performance, attract more visitors, and convert them into loyal customers. By following these expert web design tips for small companies, you can create a site that not only looks great but also drives your business forward.

Why Revamping Your Website is Essential for Small Companies

A well-designed website is a fundamental aspect of a small company’s success. It serves as the first impression for potential customers and can significantly impact their decision to engage with your brand. Effective web design tips for small companies focus on improving your website’s user experience, visual appeal, and functionality to achieve better results.

Top Web Design Tips for Small Companies

1. Enhance User Experience (UX)

One of the most critical web design tips for small companies is to focus on user experience. Your website should be designed to offer a seamless, enjoyable experience for visitors.

Streamlined Navigation: Simplify your website’s menu and structure to make it easier for users to find what they need.

Fast Load Times: Optimize images and scripts to ensure your website loads quickly.

Mobile Responsiveness: Ensure that your website looks and functions well on all devices, including smartphones and tablets.

Best Practices for UX Design:

Use clear, concise headings and labels.

Include a search bar for easier navigation.

Make sure all interactive elements (buttons, forms) are easy to use.

2. Update Your Visual Design

The visual appeal of your website is another important element of web design tips for small companies. A modern, visually appealing design can help you stand out from competitors and make a positive impression on visitors.

Consistent Branding: Incorporate your brand’s colors, fonts, and logos consistently throughout the website.

High-Quality Images: Use professional images that reflect your brand’s identity and message.

Engaging Layouts: Design your site with visually engaging elements like banners, infographics, and videos.

Visual Design Elements to Consider:

Use a clean, uncluttered design.

Create a visually appealing homepage that captures attention.

Ensure that your CTAs are prominent and inviting.

3. Implement Effective SEO Strategies

An effective web design for small companies must include robust SEO practices. SEO ensures that your website ranks well on search engines, which can drive organic traffic to your site.

Keyword Optimization: Incorporate relevant keywords into your content, titles, and meta descriptions.

On-Page SEO: Optimize your website’s structure, including headings, image alt text, and internal links.

Content Strategy: Develop high-quality content that provides value to your audience and aligns with your SEO goals.

SEO Best Practices:

Use long-tail keywords relevant to your business.

Create engaging blog posts and articles.

Build high-quality backlinks from reputable sources.

4. Build Trust with Professional Design

Building trust with your website’s design is one of the key web design tips for small companies. A professional design helps to establish credibility with potential customers.

Clean and Professional Layout: Avoid cluttered designs and focus on a clean, organized layout.

Contact Information: Make sure your contact information is easy to find and up-to-date.

Showcase Testimonials: Display customer reviews and testimonials to build trust.

Trust-Building Elements:

Feature certifications, awards, or partnerships.

Provide clear and accessible contact options.

Display customer feedback and case studies.

5. Utilize Analytics and Feedback for Continuous Improvement

Using analytics and feedback is one of the most actionable web design tips for small companies. These tools help you understand your website’s performance and identify areas for improvement.

Google Analytics: Track key metrics such as visitor behavior, traffic sources, and conversion rates.

User Feedback: Collect feedback through surveys or user testing to gain insights into user experience.

A/B Testing: Test different versions of your website elements to determine what works best.

Analytics and Feedback Strategies:

Set up Google Analytics goals and events.

Conduct regular user surveys.

Implement A/B tests for CTAs, page layouts, and content.

6. Ensure Accessibility for All Users

Making your website accessible is a vital part of web design tips for small companies. Accessibility ensures that all users, including those with disabilities, can navigate and interact with your site.

Keyboard Navigation: Ensure that all website features can be accessed using a keyboard.

Readable Text: Use readable fonts and sufficient contrast for text.

Alt Text for Images: Provide descriptive alt text for all images.

Accessibility Best Practices:

Follow the Web Content Accessibility Guidelines (WCAG).

Test your website with accessibility tools and screen readers.

Use accessible forms and buttons.

Advanced Web Design Tips for Small Companies

For those looking to further enhance their website, consider these advanced web design tips for small companies:

Interactive Features: Add features like chatbots, quizzes, or live chat to engage visitors.

Content Management Systems (CMS): Choose a CMS that supports your design needs and allows for easy updates.

Performance Optimization: Regularly check and optimize your website’s performance to maintain speed and efficiency.

Advanced Strategies:

Implement advanced analytics tools for deeper insights.

Explore new design trends and technologies.

Invest in regular website maintenance and updates.

In Understanding This

In understanding this comprehensive guide to web design tips for small companies, it becomes clear that revamping your website involves much more than just a fresh coat of paint. Effective web design is a multifaceted approach that includes enhancing user experience, updating visual elements, implementing SEO strategies, building trust, utilizing feedback, and ensuring accessibility. By applying these web design tips for small companies, you can transform your website into a powerful tool for business growth and success.

Conclusion

A website revamp is a strategic opportunity for small companies to enhance their online presence. By focusing on essential web design tips for small companies, you can improve user experience, update your visual design, optimize for SEO, build trust, utilize analytics, and ensure accessibility. These efforts will help you create a website that not only attracts visitors but also converts them into customers and supports your business objectives.

To achieve the best results from your website revamp, consider these expert web design tips for small companies and start implementing them today. With a well-designed website, you can position your small business for long-term success in the competitive online marketplace.

Embark on a journey through our blog series, 'Mastering Web Design: Expert Web Design Tips for Small Companies,' to revolutionize your web design strategy. Benefit from wisdom shared by industry pioneers, uncover groundbreaking methodologies, and implement practical tips to strengthen your digital footprint. Create visually captivating and seamlessly functional websites that stand out online.

[limitype]

Florisa - Flowers Font 🌷☘

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Florisa is a typeface inspired by the unique shape of flower petals, which are made into unique letters. Florisa can be used for displays, headlines, logos etc. Florisa comes with capital letters, numbers and some symbols, and line version

[maimajane]

🌟 How Much Does UI/UX Design Cost in India? 🌟

UI (User Interface) and UX (User Experience) design are crucial in creating successful digital products and services. The primary objective of UI/UX design is to enhance user satisfaction by improving usability, accessibility, and overall interaction. Businesses prioritizing UI/UX design can elevate user experiences, drive customer engagement, and achieve business success.

[ghkennedy]

Visual Diary 1: Patagonia

Patagonia is an example of a brand that promotes environmentalism with the use of sustainable products, spreading awareness, and encouraging activism. They are a leader as a large brand that continuously gives back.

[elleesde]

Human centered office space design. Work spaces are upgraded to feel comfortable, private and social at the same time.

[sambhavconsultants]

Graphic design is the art of turning ideas into impactful visuals. Let your brand’s vision come to life with designs that tell your unique story.💻🎨✒

[graphics-stuff]

Colour Craze: Innovative Design & Branding Trends

As June arrives with its unique shade splash, it brings about a tidal wave of fresh design inspiration. BrandiQ values the potency of colour in transmitting messages, eliciting emotions, and forming unforgettable branding moments. In this blog, we delve into June's colour trends and share tips on incorporating them into your design and branding game plan to stay future-ready.

Savouring June Colours

June is a month full of warmth, vigour, and imagination, mirrored in its seasonal shade scheme. Ranging from tranquil pastels to bold, lively colours, June's hues provide a wide selection to display your brand character and engage more deeply with audiences.

Sunlit Yellow: A symbol of positivity and cheerfulness, sunlit yellow adds a delightful pop to your designs.

Deep Sea Blue: Evocative of peace and depth, deep sea blue imparts a calm, serene vibe to your branding.

Verdant Green: Signifying growth and liveliness, verdant green conveys a fresh and rejuvenating feel.

Coral Blush: An exuberant tone, coral blush contributes colour and fun to your visuals.

Sun-Kissed Orange: Profoundly warm and eager, sun-kissed orange makes a bold impression in your branding.

Integrating June Colours Spectrum into Your Brands Visual Presentation

Logo Redesign:

Integrate June's hues into your logo to craft a contemporary look that connects with your desired demographics.

Social Media Imagery:

Employ June's colour scheme for striking social media posts that engage followers and echo the season's essence.

Website Refresh:

Revamp your website with June's hues for a harmonious and attractive online presence that captivates visitors.

Product Packaging:

Weave June's colour scheme into your product packaging to generate shelf appeal and unforgettable brand encounters for customers.

Marketing Materials:

Incorporate June's shades in your marketing collaterals like brochures, flyers, and posters for consistent brand recognition that remains etched in the mind.

Brand Campaigns:

Add a dash of June's colours to your brand campaigns to evoke feelings, narrate a story, and engage your audience on a deeper level.

Rely on BrandiQ for Smart, Creative Branding Solutions

We thrive on helping brands differentiate in a crowded market with unique and strategic branding approaches. Our team of experts understands the value of colour in design and branding and can guide you in utilizing June's colour scheme to elevate your brand and resonate with your audience in meaningful ways.

Uplift Your Brand with June Colors

This June, get swept away by the season's vivid colours to inspire your design and brand initiatives. Blend the sunlit yellows, deep sea blues, verdant greens, coral blushes, and sun-kissed oranges of June into your visual branding to create an imprint that resonates with your audiences and creates lasting connections.

[stormdiary]

Visual Diary 4 - Serving vs. Helping Designs

I was struck by the nuance of this assignment to think about a design example of help that actually provides a service. I really had to think about it, and remembered seeing images like this after natural disasters (like hurricane damage by flooding in Texas). Disaster response is by definition helping, but Tide has designed a rapid response network that provides specific and needful service to people in immediate need - getting clean clothes. Started after Hurricane Katrina, Tide is now expanding these efforts by providing these services to unhoused communities, and partnering with Whirlpool to provide the washing and drying machines. Truly an act of helping that is actually providing a service.

#Desideratum #designstrategy

Sources:

Cause Marketing, (n.d.). Tide ‘Loads of Hope’ Case Study. Cause Marketing. https://causemarketing.com/case-study/tide-loads-hope/ 

Tide, (n.d.). Loads of Hope.Tide.  https://tide.com/en-us/our-commitment/loads-of-hope