#bureau borsche

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Bureau Borsche / Charlotte De Witte / Overdrive EP / Album Cover / 2023

[wirsindschoener]

https://the-brandidentity.com/project/bureau-mirko-borsche-rebrands-novembre-expressive-piece-custom-lettering

[gdbot]

Bureau Borsche / Bayerische Staatsoper / Ja, Mai / Printed... https://ift.tt/y0e47bS Telegram: https://t.me/gdesignbot

[gyscafe]

Bureau Borsche *****

[aubethangribble]

Football Rebrand Research

Monday 6th May:

Venezia FC is a club which aren’t very popular internationally and have a very strong small fanbase but whenever it comes to the time of year that clubs release their kits for the following season, they are always on everyone watchlist, simply because of how well designed the club is and how impressed everyone always is with their branding. The rebrand was performed by Bureau Borsche who also did the Inter Milan one. Being a smaller team, they haven’t gone through the design process of this rebrand on their website but it is clear through their use of imagery that so much thought was put into it. What I love about it is the website layout they created for them, on their website there is a short video showing a walkthrough of the design outcome of their website.

[soylazaro]

Jonas Lindstroem for Zeit Magzin: Wo sind unsere Grenzen? from Bureau Borsche on Vimeo.

Regisseur: Jonas  Lindstroem  Kamera: Nicolai  Niermann  Styling:  Klaus  Stockhausen  Produktion: Iconoclast  Ausführender  Produzent : Nils  Schwemer  Produzent:  Jannis  Birsner  Casting-Direktoren: Affa  Osman,  Dominique  Booker  Choreograf : Michael-John  Harper  Co-Autorin : Eva  Kelley  Make-up : Patrick  Glatthaar Musik:  Silvio Audio-Mastering:  Rasmus  Lauvring Stimme:  Eva Kelley  Schnitt : Jonas  Lindstroem,  Nicolai  Niermann  Postproduktion : Studio  Private Postproduktions-Geschäftsführer: David Smith  Postproduzent: James  Lowrey  Koloriererin : SAMANTHA DAY  Animation:  Spellwork  Pictures  BTS Photographer:  Mark  Othmer  Regie-Assistent : Maximilian  Semlinger  Produktionsleiter:  Justus  Toussaint  Produktionskoordinator : Moritz  Tibes Produktionsassistent: Leyli Khatebzadeh  Gimbal Operator: Julian Hanschke  2. Kamera-Assistent: Sirinton Kaomanit  Licht-Assistenten: Raul Suciu, Mark Othmer Make-up-Assistent : Patricia  Heck  Styling-Assistenten:  Annemarie  Lahr-Eigen,  Alexander  Gabriel,  Vincent  Mank Set-Runner:  Bastian  Faralisch,  Assad  Rajab Models:  Alexander  Selzer, Amra  Novak, Anton  Wendel, Azama  Bashir, Azza Bashir, Benny  Opoku-Arthur, Christopher  Cakmak, Christopher  Rosenthal, Cissel  Dubbick, Eliot  Dupuis, Elvis  Vos, Evans  Yeboah, Ingo  Rimpler, Joaquín  Quintana, Jomkwan  Emeli  Phoonthong, Jörg  Janzer, Julia  Stöckemann, Julian  Breuer, Justin  Akitoye, Katrice  Dustin, Leon  Konrad  Glitsch, Malik  Bitko, Max  Polaski, Michael-John  Harper, Mirko  Stübing, Nicolas  Kowalski, Nisa-Maranda  Jones, Paul  Joyce  Theresin, Philipp  Rosenthal, Rayene  Rezouani, Rhina  Raths, Sophie  Stöckemann, Stiven  Nowak, Winnie  Denis, Yeboah  Evans 

Besonderen  Dank  an: UFO  Filmgerät, ATR  Motorsport, Reitclub am  Olympiapark e. V., SoHo House – The Store, Stuntcrew  Babelsberg, Sermed  Darah

[hannahsheppardsblog]

I have looked through the book: on the road to variable to look for contemporary inspiration for both typefaces and promotional assets. 

the first i have looked at is if you see something, write something poster, 2018 by jim kuhnel. this design grabbed my attention because the typeface used (canela) is interesting and something i might consider to be on brand for stella mccartney. what makes the typeface so interesting is the varied stroke widths in combination with the serifs which makes it feel sophisticated. the stems and cross bars change in stroke width which helps create a rhythm for the letters to create so the word reads smoothly as a whole. the triangular serifs at the terminals of the letters make the typeface feel angular, but some serifs are extended more outwards and longer than other serifs, like on the ‘e’ which allows there to be more space between the letters which helps with the keraning especially between similar shaped letters like ‘E’ and ‘T’. because the serifs are triangular, it lets the letters sit comfortably next to one another and helps the flow of the letters.

the next piece i looked at was “echo one” which is a poster by mateo broillet. I looked at this one because of the typeface, jantra, and because the overall aesthetic feels like it could be situated under stella mccartneys branding due to the use of black and white and the hint of blue to create a layered hierarchy, which has also been constructed through scale and a grid to assist placement of content. this typeface is similar to the first, but the change in stroke width is smaller and overall thinner with much more dramatic, angular serifs. 

the final project i looked at was the visual identity for Bavarian state opera, designed by bureau borsche. the typeface used in this project is Scotch modern which also takes a similar form to the typefaces above. this typeface and they way it has been presented on the page was chosen to mimic movie introductions. as it is being used in combination with photography of the dancers it feels sophisticated and contemporary with an emphasis on colour and shape to feel refined and considered. Thus style of typography and poster is something which would suit the high end and luxurious aspect of stella mccartney and something i should consider in the design of the typeface and the promotional posters.

Twopoints.net (2019). On the road to variable : the flexible future of typography. Hong Kong: Viction:Ary.

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[brain-fartss]

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Footage of ReadyMag Editorial Visual Identity page.

Again, like the Illustration page I wanted there to be something a bit different involved in the title. Added the animation effect alongside a repeating pattern made up of the Visual Identity text/ font. 

There are hyperlinks to Bureau Borsche’ website alongside an interview piece and commentary of their process working with Inter Milan before ending with the Brand video produced for YouTube. 

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Bureau Borsche / Bayerische Staatsoper & Bayerisches Staatsballett / Gesänge von Krieg und Liebe / Poster / 2022

[researchandthat]

Bureau Borsche. (2021), Internazionale, https://www.highsnobiety.com/p/inter-milan-new-logo-bureau-borsche/

Visual Communication: Visual Identity

Mirko Borsche, the man behind Bureau Borsche, has rebranded one of the footballing world oldest giants. Alongside rebranding Inter Milan, Bureau Borsche are also behind establishing another Serie A club as a cult icon within the footballing world. Venezia FC had worked their way into the top tier of Italian football, bringing with them some first class branding, football kits and a design campaign to match. 

What Bureau Borsche created with Venezia was impressive, quickly establishing their kit as a new cult classic whilst elevating the club to another level. However, rebranding a club of the size of Inter Milan is equally as impressive. It can be a daunting task, given the passion, history and size of the football club. 

“It was important for us to convey Inter's strong history, social and cultural values while simultaneously communicating Inter as a contemporary global brand. Inter is a club known by many from different parts of the world. We wanted to create a look that would be accessible, sophisticated, relatable, and strong.”*

Working within branding and creating a visual identity, it is clear that history, cultural and social context and aesthetics are key to a successful campaign. Visual Communication lies at the heart of this, design plays a vital role in creating the visuals that campaigns are built on. 

There’s a vast world of sport, with a market that is becoming more and more saturated with rebrands and reinventions of old visuals. Football kits in particular have now become fashion statements as much as visual representation of which team you support. Bureua Borsche have a wealth of knowledge when working with fashion brands, bringing this experience to a sporting franchise to create an elegant rebranding that changes a historical football clubs visual identity. 

*https://www.highsnobiety.com/p/inter-milan-new-logo-bureau-borsche/

[gdbot]

Bureau Borsche / Bavarian State Opera / Gesänge von Krieg und... https://ift.tt/NYu01dr Telegram: https://t.me/gdesignbot

[pairs-studio]

[389]

Marcelo Burlon County of Milan

[vort-tex]

George Rouy in Super Paper