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qqueenofhades · 4 years

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Question: were medieval peasants always on the edge of starving, as in couldn't waste food? Or did that vary with time and place? Thanks in adavance!

Well, I have to say that it must be fairly obvious that when we’re talking about a span of roughly one thousand years in an entire continent, in multiple countries/kingdoms/geopolitical situations, and over the course of large-scale, macro-level geographical, climate, crisis, and cultural incidents, it would indeed vary, sometimes wildly, and this is the case for almost any factor that you could possibly think of. It will not surprise you to learn that “medieval peasants were always on the brink of starving” is yet another tired old cliche from the Bad Old Middle Ages grab bag, and while it reflects a different system from modernity, it is not necessarily the case that it was always worse (especially considering the prevalence of hunger in the modern world and the parallel universes in food access between rich and poor, which were simply never that extreme in the medieval era). Today, there’s no relationship whatsoever between how rich people eat and how poor people eat; they exist in completely separate realms. Rich people simply have no worry about disruption to food supply, reliance on local economy or agriculture, the impact of natural disasters, or anything else; globalization and worldwide supply chains means that they can be assured of whatever they want, whenever they want it. Even wealthy people in the Middle Ages did not exist in their own ecosystem the way modern rich people do. Their food was grown on the same land, was subject to the same possible impacts of famine or crop failure, was reliant on having farm labor to cultivate it, and otherwise came from the same place as the food of poor people. Obviously class, status, and money affected what goods a medieval citizen had access to, whether in food or anything else, but food inequality and disparity is WAY more of a thing in modernity than it was in the Middle Ages.

Next, when we say “medieval peasants,” do we mean literal peasants, i.e. manual laborers tied to a single plot of land who worked it, harvested its crop yields, owed rent to a local landlord, and were often rural and on the subsistence level? Because obviously, there are social differences among peasants too, and some of them could be quite wealthy. In his usefully titled “Did the Peasants Really Starve in Medieval England?”, Christopher Dyer points out that the upper class of peasants, who had about thirty acres of arable land and access to common pastures, would easily be able to provide themselves with bread, potage (soup) and ale on a daily basis, have consistent access to dairy and meat, and even enough money to buy extra fish, meat, and prepared foods like pudding and pie from the village or market town. It would be easy for them to eat the usual 2000 calories a day, and their diet would be relatively flavorful and nutritious even by modern standards. Poorer peasants would be more reliant on just bread, potage, and ale, and have less access to meat and dairy, but they still weren’t outright starving. Manual labor doesn’t go well if the laborers are constantly underfed and/or weak from malnutrition, and while the poorest peasants’ diet would have been fairly monotonous and carb-heavy, it still would provide raw calories for energy.

Nor were food economies exclusively local, as that equally tired cliche that people never traveled more than ten miles from home would have you believe (honestly, where did that even come from?) As Food in Medieval Times puts it, “A remarkably wide variety of foodstuffs was available to consumers in the Middle Ages. Besides homegrown and raised products, exotic fruits and spices were brought by Arab merchants into the Mediterranean markets and sold across Europe at premium prices. Although bad harvests resulting in famine and disease occurred periodically, the staple foods -- bread, dairy products, cheap cuts of meat, and preserved fish -- were usually available to the general population. In richer households the foodstuffs were more exclusive and the dishes more sophisticated and varied.” Regional differences would obviously thus play a part. Common people in Iberia, Italy, and southern Europe would be more easily able to access certain delicacies not available in relatively barren England and northern Europe, and would be geographically closer to the Mediterranean markets. They still would not be able to afford expensive delicacies like saffron or other fine spice, but that doesn’t mean they never had it at all. There were many feast days and festivals in the religious and liturgical calendar, and communities would come together with food just as they do now.

There were also social welfare systems and safety nets, wherein, for example, ageing peasants could retire and be provided with a food pension by their landlord (there are numerous legal contracts of this nature, which had to be written down since what a surprise, the landlords didn’t always keep their word or honor their obligations). Even serfs didn’t have to work until they keeled over; they could take retirement and be provided with a portion of the food yield of the estate from their working-age peers, indeed rather like Social Security. There were also almoners at churches, monasteries, and other religious houses, who relied on donations from rich patrons with guilty consciences in order to feed the destitute poor, like a modern-day soup kitchen. These arrangements would obviously not have covered everybody (once again, we note, food banks and food stamps and other arrangements don’t do that for modern people either), but it doesn’t mean there was no recourse.

Of course, the food economy was more perilous than it is now, and more prone to natural disasters and agricultural disruptions. There are certainly famines recorded throughout the medieval period (such as the Great Famine of 1315-18), and several years of bad harvests could have a devastating impact on rich and poor alike. (Since again, the rich didn’t have their own entirely separate ecosystem; their food had to come from the same place as their poorer counterparts.) Climate change, too little rain, too much rain, drought, fire, pestilence, or anything else, in the absence of industrialization, mass farming techniques, factories, or anything of the sort, meant that food supplies were vulnerable to the natural environment, and people did die of hunger in the bad years. While standards did also change and improve over time, the earlier (pre-11th century) medieval period was not necessarily always worse. After the Black Death, when there were simply much fewer people than before, and increasingly so in the late fourteenth and fifteenth centuries, peasants usually had fairly reliable access both to raw food and cash to purchase prepared food. By the sixteenth and seventeenth centuries, the threat of widespread food catastrophe had largely subsided; there aren’t any major famines recorded in Europe at this time, though we daresay they had plenty of other problems (not least the wars of religion). Of course, that little thing in 1492 had also happened, opening up the Columbian Exchange and new routes of supply to the New World, including large-scale transportation and trade of food.

As I’ve mentioned in at least one other ask, people also knew how to cook food properly; someone studied the latrines at Warkworth Castle in northern England (don’t ask me who thought that this is a fun research project, but it takes all kinds) and discovered a remarkable lack of food-borne pathogens. In other words, even without modern safety standards or exact temperature guidelines, people were well aware how to cook food so it tasted good and wouldn’t kill you. They also took pride in doing so. In “The Evolution of Culinary Techniques in the Medieval Era,” Barbara Santich explores the evolution of written recipes from a few notes intended to remind the chef of something they already knew, to a more detailed programmatic for someone who might not have actually made the dish before. Skilled cooks were highly prized members of middle-class and upper-class households, and people who had money to spend on food enjoyed banquets, diverse dishes, and whatever delicacies they could get from their local merchants and markets. The extensive system of medieval trade networks, as mentioned above, meant that consumer goods could travel a very long way indeed, and while you couldn’t walk into a supermarket and get whatever you wanted whenever you wanted it, there would be at least some opportunity for you to acquire something new.

Anyway, yes. Medieval peasants: usually not starving. There you have it.

#history #medieval history #history of food #anonymous #ask

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liberty1776 · 4 years

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Who is Antonio Gramsci? He was an Italian Marxist (more accurately, an Italian communist), writing on political theory, sociology and linguistics. His work focused on the role that culture and tradition plays in preventing communism from spreading through the West.

Gramsci was born in 1891 and died in 1937, the middle of seven children. Hunchbacked, either due to a malformed spine from birth or a childhood accident, it is not clear. One of the stories has him falling from the arms of a servant down a steep flight of stairs. Though his family gave him up for dead, his aunt anointed his feet with oil from a lamp dedicated to the Madonna. Ironic.

Continuously sickly, until the age of fourteen a coffin for him was kept at the ready in his bedroom. His father was thrown in prison for political cause and his mother, somehow, kept the family alive.

Prior to leaving Sardinia for Turin and university, he was a nationalist – Sardinia for the Sardinians. Upon arriving in Turin, he came upon the automotive factories of Fiat. It was here that he found the class struggle: workers and bosses.

World War One made this clear: half a million Italian peasants died, while the profits of industrialists rose. He left university and began writing. He founded a newspaper: L’Ordine Nuovo, The New Order, with its first issue delivered on May Day 1919. He was a founder and leader of the Communist Party of Italy, and a member of Parliament.

With Parliamentary immunity suspended by Mussolini, he was sent to prison. Several years later, a prisoner exchange was proposed by the Vatican: send Gramsci to Moscow in exchange for a group of priests imprisoned in the Soviet Union. Mussolini put a stop to these negotiations in early 1933.

It was during his time in prison when he wrote his famous Prison Notebooks, describing the contents as “Everything that Concerns People.” It comprised over 2,800 handwritten pages. Twenty-one of the notebooks bear the stamp of prison authorities. Given the risk of censorship, he used bland terms in place of traditional Marxist terminology.

Though completed by 1935, these were only published in the years 1948 – 1951, and not in English until the 1970s. By 1957, nearly 400,000 copies had been sold.

Suffering from various heart, respiratory and digestive diseases, he was eventually transferred to a prison hospital facility. On April 25, 1937 – the same day that he received news that he would be released – he suffered a cerebral hemorrhage and died two days later.

Through his notebooks, he introduced several ideas in Marxist theory, critical theory, and educational theory. Most important was the idea of Cultural Hegemony, which was the unifying idea of Gramsci’s work from 1917 until he died.

Cultural Hegemony: Why hadn’t the Marxist Revolution swept the West by the early twentieth century? Gramsci suggested that capitalists did not maintain control simply coercively – as Marx would describe it – but also ideologically. The values of the bourgeoisie were the common values of all. These values helped to maintain the status quo, and limited any possibility of revolution.

While Lenin felt culture was ancillary to political objectives (as do many libertarians), Gramsci saw culture as the key. The working class would need to develop a culture of its own, separate and distinct from the common values of the larger society. Control their beliefs and you control the people. This was only possible if the hegemony of the ruling class was in crisis.

Hegemony is described as an order diffused throughout society in all institutional and private manifestations. All tastes, morality, customs, including religious and political principles, are infused with its spirit. This tone is set from the top – one class or group over other classes. From Cammett:

The fundamental assumption behind Gramsci’s view of hegemony is that the working class, before it seizes State power, must establish its claim to be a ruling class in the political, cultural, and “ethical” fields.

There are three phases to the revolution in this regard: first, take claim to be the ruling class in culture; second, seize State power; third, transform completely the economic base. You can decide how far along we are in this path.

A second important idea was Gramsci’s focus on Intellectuals. Gramsci believed that the working class would have to develop their own intellectuals, with values that were critical of the status quo. This would require the takeover of the educational establishment and institutions. These intellectuals, through the educational establishment and the state, had almost free reign to push forward the revolutionary idea.

Gramsci’s idea of intellectuals is much broader than academicians and the like. From the book Gramsci’s Politics, by Anne Sassoon, Gramsci identifies two groups of these intellectuals: organic intellectuals, coming from the working class, and traditional intellectuals – the clergy, philosophers, academicians. This latter group presents a false air of continuity from their predecessors. Today I would include thought leaders from entertainment, sports, business, and politics into one or the other of these two groups.

Gramsci is, perhaps, the foundational theorist for what we now call Cultural Marxism. When it comes to the importance of the culture and the value of mass media in influencing the political and economic system of a country and economy, Gramsci’s work spurred the growth of an entire movement in the field of cultural studies.

Gramsci argued, and the Frankfurt School followed his lead, that the way for Marxists to transform the West was through cultural revolution: the idea of cultural relativism. The argument was correct, but the argument was not Marxist. The argument was Hegelian.

The Frankfurt School further developed the concept of Critical Theory. Critical Theory teaches one to be critical of every prevailing norm, attitude, and cultural attribute in society; the purpose is to challenge power structures and hierarchies. Spelling out precisely the discourse of tolerance that we are faced with today, Herbert Marcuse of the Frankfurt School would write:

While firmly committed to global Communism, [Gramsci] knew that violence would fail to win the West. American workers would never declare war on their middle-class neighbors as long as they shared common Christian values.

The main weapons would be deception, manipulation and infiltration. Hiding their Marxist ideology, the new Communist warriors would seek positions of influence in seminaries, government, communities, and the media.

Gramsci agreed with Lenin that there was an inner force in man, driving him to the “Worker’s Paradise,” but he felt that the assumptions underlying this Marxian view were too basic and gratuitous. Yes, the great mass of the world’s population was made up of workers, but this was insufficient, as Martin would note:

What became clear to [Gramsci], however, was that nowhere—and especially not in Christian Europe—did the workers of the world see themselves as separated from the ruling classes by an ideological chasm.

These workers would not rise up against their co-religionists, those with whom they shared culture, custom, and tradition. They would certainly not offer a violent overthrow as long as these traditions were held in common. Again, citing Martin:

Because no matter how oppressed they might be, the ‘structure’ of the working classes was defined not by their misery or their oppression but by their Christian faith and their Christian culture.

Gramsci found the logic of Marx as it found its home in Lenin to be futile and contradictory. Was it any wonder that the only state in which Marxism took hold was the state which held it together by force and terror? Without changing that formula, Marxism would have no future.

A common culture, grounded in Christianity, would always stand in the way, requiring ever-increasing terror…or requiring a different path. Gramsci’s path. Murray Rothbard noted the Gramscian “long march through our institutions” in 1992, writing so colorfully: “Yes, yes, you rotten hypocritical liberals, it’s a culture war!”

There would be no need for brute force – at least not on the front end; again, contrary to the general Marxist view. Transform the enemy into the soldier you need; he will then do the rest. Gramsci’s method would be more Machiavellian than Marxist; in the place of the Prince, it would be the party.

This method would eliminate the very possibility of a cultural resistance to the communist’s progressivism. There would be no cultural force standing in its way. As Gramsci believed human nature is not fixed and immutable, it would be the modern Machiavellian prince’s job to change human nature.

Destroy the old laws, the accustomed ways of living; inculcate new ways of thinking and speaking – in essence, introduce an entirely new language. Language is the key to the mastery of consciousness. Language can achieve what force never could. Reform the morals; reform the intellect. In this way, people who would otherwise never spend a minute on such things would become the most rabid soldiers.

A blunt force hammer would not work. Ranting about a revolution or a dictatorship of the proletariat would only make enemies of the working class. The educational system was the key. Gramsci’s path to revolution would take much longer than that proposed by Marx or Lenin, but it would be much more thorough and successful.

Use their rules against them: the democratic process, lobbying and voting, full parliamentary participation. Behave just like the Western democrats – accept all political parties, forge alliances where convenient. Unlike the majority of Marxists, Gramsci would make common cause with all leftists – communist and non-communist alike; every group with a bone to pick with tradition and Christian culture was an ally. Knowingly or unknowingly, they would assist in the communist cause. Martin writes:

Marxists must join with women, with the poor, with those who find certain civil laws oppressive. They must adopt different tactics for different cultures and subcultures. They must never show an inappropriate face. And, in this manner, they must enter into every civil, cultural and political activity in every nation, patiently leavening them all as thoroughly as yeast leavens bread.

#Antonio Gramsci #Marxism Revolution #Cultural Marxism #Cultural War

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altekmediagroup · 4 years

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Nuts-and Bolts approach to digital marketing

How to create winning digital marketing campaigns?- The Nuts-and Bolts approach (with real examples)

The tough competition in the digital sphere makes it an uphill task to market your brand online- especially if you are a start-up or a small business. Just creating your website isn’t enough. You also need to be active on social media. It is equally important to post engaging content on a regular basis. However, the most vital thing- to get a competitive edge- is to design well-focused digital marketing campaigns with clear objectives and takeaways. No matter, how big or small your brand is, you can enjoy tangible benefits by creating a smart digital marketing campaign using RoI (Return on Investment) method. But we are sure that our readers are already aware of the same. The real question is – “How to create winning digital marketing campaigns?” So, in this blog, we are going to share a nuts-and-bolts approach to design excellent digital marketing campaigns by some of the major brands that helped them achieve phenomenal success. To make it beneficial for you, we would also share the major takeaways and how could you localize the approach to meet your specific marketing/branding needs:

Coca Cola- Taking personalization to the next level

Coca Cola is the first name that springs in the mind when we think of cold drink and the major credit goes to the wise branding strategies adopted by the company- right from the famous all-red huge belly Santa Claus portrayed by Haddon Sundblom in its advertisement in 1931- to the most intriguing digital campaigns in this internet era.

Campaign Name: “Share a Coke” Campaign details:

In one such campaign – “Share a Coke”, the Coca Cola allowed the ubiquitous coke fans to stamp their own unique identity on their coke bottle! They could personalize their own bottle either on the company’s website or by visiting a vendor point and searching for the bottle that already carried their name. Of course, this strategy also turned a cold drink into a memorable, fully personalized gift to someone you really cared about! Now, this is simply phenomenal- to see your name printed and branded on the bottle of your favorite cold drink which also happens to be the cult drink with a colossal dedicated community across the world! As expected the campaign got a record-breaking success and numerous customers literally painted the net Coke by sharing their lively images with vivid expressions, proudly holding their personalized drinks!

What can you learn from “Share a Coke” campaign?

The brand made this campaign as easy as possible by simply personalizing each unit with a country-specific common name based on the targeted markets. Coca-Cola also made it the point to ask or rather encourage the consumers to share their pictures holding their personalized coke bottles. It certainly gave an impetus to the campaign and a massive social sharing multiplied the impact (on, and on…on and on!)- Thanks to the peer-pressure and influence. Moreover, it also gathered different consumers into a single privileged community of coke fans with a personalized bottle!

How can you localize the “Share a Coke” campaign to suit your business and budget?

As you already have guessed it the campaign highlights the importance of personalization in branding strategy. There are various ways you can localize it to suit your own brand and budget restrictions- no matter how big or tiny your brand is! Send personalized email messages to your customers tailored to suit their personal and individual personality (periodically and on every special occasion) Deeply observe the buying habits of your consumers and actively (not aggressively) offer them the matching product recommendations The customer community shares a specific emotional connection with the brands- depending upon the category of the product they purchase. Wisely find what is the single strongest emotional link that keeps your customers adhere to your brand. Search the innovative and unique strategies to highlight, nurture and further strengthen that emotional link.

General Electric: Allowing the digital audience to sneak a peek into their factories

The role of social media and influencer marketing in B2C campaigns is widely known but General Electric set a unique example by using this strategy for marketing their B2B products with a very focused niche- wind turbines, jet engines, etc.

Campaign Name: #GEInstaWalk Campaign Details:

Six major influencers of Instagram were formally invited to visit their manufacturing facilities and enjoy the privilege to experience the manufacturing process and capture it with their cameras. All these awesome images got shared by influencers on their respective social Instagram handles with the common hashtag #GEInstaWalk. It naturally attracted the attention of their followers by tapping the natural curiosity to sneak-a-peek inside the legendary GE manufacturing facility while manufacturing colossal wind turbines and ultra-powerful jet engines. It garnered colossal results at unreasonably low- almost negligible- budget! Here is the data to prove that- every single tour widened its reach to 3 million people and the brand’s page got 8 million views.

What can you learn from #GEInstaWalk campaign?

As opposed to the common notion the B2C sector is not that boring or insipid. In fact, a few aspects of B2B products appear really interesting to the public- like experiencing or seeing what happens behind the scenes, how those colossal machines, massive engines (or even tiny ball pen nibs with precise dimensions- for that reason) are manufactured and explore the faces, hands & brains behind such products. It also highlights another strategy- offering some merit-based privilege rights to a specific class of people that encourages them to spread their “achievement” with a large community – organically publicizing the brand during the process. We also see how GE used the smart yet simple hashtag that helped in building a huge well-connected community on Instagram. Along with the widespread popularity of the brand it also resulted in user-generated content, creating new fans, acquiring new followers and keep on cementing the bond, each time someone uses the hashtag to share the post!

How can you localize #GEInstaWalk campaign to suit your business and budget?

Formally inviting top influencers can be expensive and a bit tedious for the small and medium brands, So, work with micro-influencers and instead of starting out with a commercial contract, try to find the casual methods- like creating contests, quizzes, or offering free takeaways! Another better and budget-friendly strategy is to personally encourage your consumers to share their pictures and videos using your products on your social media page. You can either run a contest or (better still) offer an RoI-focused reward to them- like offering free products based on the number of shares, likes, retweets, and comments on the post! However, as a small or medium company or a Start-up, you need to keep on evaluating the returns throughout the strategy and modify it accordingly for maximum benefits. Some key questions to ask you are- Is this strategy helping in increasing sales? How much am I investing in distributing freebies or what is the total budget of the campaign? What is the RoI of the campaign so far? Does it look encouraging? Are the comments, shares, and likes, etc. converting into some tangible long-term benefit (branding or marketing)? How can I keep on multiplying the impact of the strategy?

Hootsuite: Ethically using trending/popular media to widen your reach

To be frank the Hootsuite had the privilege to work in the relevant sector and gather a huge industry experience. This social media post sharing tool was naturally attracted to the power of social media to promote and market their products but was adamant to keep it really unique!.

Campaign Name: Game of Social Thrones Video Campaign Details:

The team adopted the popular Game of Thrones and created a video around it (for the campaign) with an interesting name “Game of Social Thrones”. The title sequence was kept almost similar to the legendary series but Hootsuite just replace the warring kingdoms with various social media channels. It concluded with a remarkable tagline saying – Hootsuite- Unite your social kingdom!.

What can you learn from Game of Social Thrones video campaign?

It was the perfect example of a creative and engaging visual content where the excellent special effects and a simple yet memorable brand message was used to make a strong emotional bond with the existing users as well as the targeted audience. Here we also see how a brand can ethically utilize the fan-value of another industry/category to gain organic publicity. If done the right way it can help you a great extent in quickly multiplying your audience base. Instead of just getting puzzled on how to design social media strategy for your product it could be much better to opt for a strategy that smartly links your brand with some popular concept or trend. In most cases, the media, celebrities or some digital trends can be the best choice. Timing plays a vital role here. Ensure that you adopt something that is (possibly) highly popular with your targeted audience. For instance, if you sell youth-focused products (targeting men) then it is best to concentrate on the latest action series and for the vendors of children's products, it would be rewarding to link their digital strategy with popular cartoon series.

How can you localize Game of Social Thrones Video campaign to suit your business and budget?

You need to be mindful of the demographic-specific goal. If you want to increase your sales in, say, tier-II towns and suburbs then it would be better to first explore the individual aspects that attract the local attention. The presentation matters a lot here. Offer the due respect to the original character and theme of another brand you want to employ in your strategy. For instance, the Hootsuite kept the entire presentation and affects almost the same, just changing the titles.

BBC: Dynamic content and audience interaction

Inviting a general audience for active interaction is another strong way to design a successful digital marketing strategy. BBC perfectly mastered the art with its interactive infographic.

Campaign Name: Your life on earth Campaign Details:

BBC created rich infographics with lots of facts and stats revolving around how the world has changed for many years. The users were asked for their birth date and height which were incorporated in this engaging infographic to show the various changes this world has gone through during their lifetime. The infographic was equipped with a huge and impressive set of figures, stats, and facts that not only attracted the audiences but also kept them engaged for long. Moreover, these rich media and content were utilized to create videos and other creative formats.

What can you learn from Your life on earth campaign?

It is a great example of how can you use the power of interaction by creating the content that adapts itself to the personalized responses of the users.

How can you localize Your life on earth's campaign to suit your business and budget?

It is always best to keep your strategy simple and straightforward and ask for the details that users would frankly share with you (or publicly) without any reservations It is even better to link your content closely with the stats or details entered by the audience For the better rewards, you can even encourage the users to share such personalized content with others as it can help your post go viral soon While all the above mentioned digital marketing strategies can help you building a huge community and marketing your brand, it is likely that you are looking for some regular, simpler strategy that can easily be incorporated into your daily business activities/culture. So, here is a leaner, less-demanding, evergreen strategy that can help your brand in multiple ways. The best thing is that you won’t need to dedicate extra hours, efforts or dollars for creating one-time strategies that need collective efforts on multiple aspects. All you need to do is to just improve your daily blogging and content schedule- like the IT giant IBM:

IBM- Offer the content that highlights your brand character and benefits readers

IBM is a brand that is synonymous with leadership. So, it perfectly reaffirms its USP trait by creating in-depth and insightful blogs, whitepapers and other useful content in various formats. To ensure maximum visibility the brand also uses various platforms to popularize the content through various mediums.

Content Strategy: User-oriented content with tangible benefits

The brand has wisely categorized its posts in specific categories- Impact blog, social business blog, smarter planet blog, and impact blog. Along with offering knowledge-based, write-ups on different matters assuring tangible benefits to the readers, the company also present engaging content on various technological initiatives in blogs like Smarter planet which also helps in creating an emotional bond! The company has even gone a mile further and offered a massive resource library comprising various ready to use formats to meet the readers’ needs like datasheets, analyst papers, white papers, executive briefs technical documentation, and consultant reports. It has allowed the company to attract the attention of the readers with more content-specific and immediate intentions like research students, technology journalists, media and other relevant audiences. This massive array of highly valuable content has not only allowed the company to build a huge community of subscribers (with a fairly good chance of converting into customers) but has also helped it to gain wide respect in its industry. It is great to publish content on your website but you should be mindful of what are you publishing. In fact, publishing volumes of generic content does not help your brand much but it is the value of the content that really matters. Make sure that your audience should be able to get some tangible advantage from your content- something that they can practically use in their daily life or real-time activity to achieve better productivity, reduce costs, save time, etc. Categorize your content type in different ready to use formats like data reports, charts, graphs, infographics and FAQs

Conclusion

Cutting through the tough competition on the digital landscape isn’t a small feat- especially for small businesses with limited resources and reach. However, adopting smart strategies can help a great way. Various digital marketing strategies adopted by different brands and their effects could act as a great inspiration for the smaller brands. By wisely scaling down/localizing such strategies to suit their brands, audience, and objectives, the new and growing businesses can also enjoy positive growth amidst the increasing competition in the digital landscape.

Articles By Jitendra Bhojwani [email protected]

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