Excerpt from this story from the New York Times:
Here is an inconvenient truth. For all the noise made by activists, journalists, politicians and even celebrities about the clothing industry destroying the planet, shoppers aren’t listening.
The information is out there if they want it. Google can produce more than 88 million search results on why fashion is bad for the environment, but the world remains in a state of cognitive dissonance, fueled by its voracious appetite for disposable trends. Global apparel consumption, currently at 62 million tons per year, is by some estimates projected to reach 102 million tons annually by 2030.
One problem, say many industry observers, is that much of the messaging about fashion and sustainability can be too boring, too preachy and too easy to ignore. So is it possible to change the way we talk about it?
This week, the outdoor apparel brand Patagonia released a quirky new film that reflects the company’s efforts to reset the conversation. “The Shitthropocene,” a 45-minute documentary directed by David Garrett Byars, is a trippy mock anthropological view of humanity’s consumption habits from our cave-dwelling ancestors through the trendsetting aristocratic court of Louis XIV, creepy fairgrounds, fishing waders with leaky crotches, mindless digital advertising and pretty much everything in between. It will be shown in Patagonia stores across the United States in coming months.
Here's the link to The Shitthropocene. It's about 45 minutes long. Or if you want to watch it now, here you go:
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The deeply moralist tone that a lot of discussions about media representation take on here are primarily neoliberal before they are anything else. Like the shouting matches people get into about “purity culture” “pro/anti” etc nonsense (even if I think it’s true that some people have a deeply christian worldview about what art ought to say and represent about the world) are downstream of the basic neoliberal assumption that we can and must educate the public by being consumers in a market. “Bad representation” is often framed as a writer’s/developer’s/director’s/etc’s failure to properly educate their audience, or to educate them the wrong way with bad information about the world (which will compel their audience to act, behave, internalise or otherwise believe these bad representations about some social issue). Likewise, to “consume” or give money to a piece of media with Bad Representation is to legitimate and make stronger these bad representations in the world, an act which will cause more people to believe or internalise bad things about themselves or other people. And at the heart of both of those claims is, again, the assumption that mass public education should be undertaken by artists in a private market, who are responsible for creating moral fables and political allegories that they will instil in their audiences by selling it to them. These conversations often become pure nonsense if you don’t accept that the moral and political education of the world should be directed by like, studio executives or tv actors or authors on twitter. There is no horizon of possibility being imagined beyond purchasing, as an individual consumer in a market, your way into good beliefs about the world, instilled in you by Media Product
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[neverafter episode 9 spoilers]
everything about ylfa's flashback scene made me feel fucking insane. the wolf is death and the ending of stories. the wolf ate ylfa's grandmother because it was time for her story to end. but for whatever reason it's not time for ylfa's end. for whatever reason the wolf wanted ylfa to live. the wolf ate the grandmother so that she could die, and ylfa ate the wolf so that she could live. the wolf wanted ylfa to live, and at the deepest core of herself she wants to live too. i'm scratching at the WALLS. LIKE "i met death and death wants me to live" EMILY SAID IT SO CASUALLY BUT LOWKEY THAT'S THE RAWEST SHIT I'VE EVER HEARD IN MY LIFE!
also though you need to eat to live and the consumption of stories to stay alive beyond the end of your own story... i am Thinking...
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In some corners of the internet there is a readiness to call anything pretentious whenever it is complex, abstract or deliberately alienating. Some people are also eager to claim that artists are too self-serious, snooty and elitist whenever they create something that is not straightforwardly understood.
They pretend art has always existed to appeal to the greatest number of people and appeal in a way that is simple and explicable. If you look at the history of art that could not be further from the truth. Even art that was performed to an ‘illiterate’ public often maintained layers of meaning and ambiguity throughout long periods of history (just look at the global historical traditions of oral storytelling)
The simplification of art and the expectation that everything should appeal to a wide audience is the result of commodification not democratisation. Art has arguably never been less revered than now and still there are people who think it has further to fall in esteem. Just look at the AI movement’s desire to undermine artists while stealing their work.
I believe that the ‘it’s not that deep’ crowd who is eager to wield the accusation of pretentiousness whenever something doesn’t connect to them is part of an anti-artist, anti-intellectual movement to do away with mainstream non-consumerist (non-recuperable) art.
There has been a concerted effort by corporations and those purely interested in consumerism to erase the notion that art is primarily a human expression that is not necessarily made to pander to a wide audience. Every day we see more efforts in the social media & technological culture wars to devalue art and demonise artists who wish to create artistically fulfilling works rather than crowd-pleasing content.
I think we need to push back harder against this. The anti-complexity consumerist mindset is not only incurious and subservient to corporations, it’s also anti-intellectual, anti-cultural and insidiously reactionary.
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Vettonso x Similar Helmets
SV Germany 2012 x FA Monaco 2013: Gold & Dark Red
I think a lot about Vettonso and their mutual relationship witn gold. They're both golden boys, they're both seen lit gold by the sunshine on many podiums throughout the years, both have worn golden boots, and as you can see here: both have worn golden helmets. The parallels in these particular helmets makes me feel insane. Both are: gold with dark red accents, both have their birthplace's coat of arms(Bergstraße and Asturias), both have team animal motifs, and both have symbols to represent their two championships(You by now know the signifigance of the ones on Fernando's helmet, but I think the ones on Seb's are actually a callback to his Formula BMW days when he used to put the smiley stickers on his car for every win.)
And did you know both of these helmets were designed by the same helmet design company? Yep, both of these are JMD helmets. I know JMD helmets are/were pretty popular, but still, there's something to me about Fernando commissioning the same designer that Seb has been using since he was a literal child. Parallels, am I right?
SV Japan 2010 x FA Japan 2023: White with Black & Red
Haha I remember @protocolseben and I discussing this a bit back in September when Fernando's helmet dropped. I honestly think Seb is such an innovator and trailblazer in terms of helmet design, and you can see his influence in helmet design as recently as this past season. I'm not sure if he was the first ever driver to don a matte white helmet with red accents as a representation of the Japanese flag, but it certainly envoked him in my mind when I saw Fernando's!!
I think Fernando's is pretty similar to all of Seb's 2010-2012 Japan helmets but I like this one the most so! I think if Seb wasn't restrained by the Red Bull logo, he def wouldv'e put the red circle where Nando put his so I think Fernando did a really good job, even if unintentionally, at emulating Seb's sense of design.
SV Singapore 2012 x FA Singapore 2012: Sparkly!
Like I said in the one above, it's crazy how much Seb influenced helmet design. He was pretty much the pioneer of sparkly helmets for Singapore, right? It drives me absolutely insane that there's actually pictures of them together in such similar designed helmets. It's kinda funny actually that even though they're pretty deep in the championship fight at this point, and Seb just got one up on Fernando; Fernando is wearing a helmet that is a direct influence from Seb!!! Is that not insane???
Also, Fernando trying to be camp with trying the now in vogue sparkly Singapore helmet, and Seb accidentally completely blew him out of the water with his outrageous light up LED constellation helmet. But god yeah....to have pics of them in matching helmets from this era particuarly makes me emotional ;;;
SV Hungary 2021 x FA 2022: Pink with Dark Blue
I really could've picked any of Seb's 2021 helmets, but I thought this one matched the best with Fernando's main 2021 helmet(with the color pallet.) Also one thing, it's crazy how much control BWT has as a sponsor, I don't think I've ever seen another sponsor go so hard at having a chokehold on individuality. I like that we got pink liveries and pink helmets, but I don't think they should have that much control.
I'm almost kinda sad there wasn't any Miami GP in 2021, because I think that was the only unique helmet Fernando had in 2022. But these match pretty well! Pretty in pink!! It's crazy that their parallels in the 2020s are ongoing even before Fernando actually takes over Seb's seat. Thanks BWT I guess?
SV Abu Dhabi 2022 x FA Abu Dhabi 2022: Fernando's Seb Tribute Helmet
AND HERE WE HAVE THE PIÈCE DE RÉSISTANCE!!! The ultimate conclusion, it literally couldn't get better than this!! This is still unbelievable, like how is this an actual thing that happened!? Fernando intentionally branding his helmet, the only symbol of individuality in F1, with his rival's flag colors, HIS FLAG!!!!! Not to mention the literal "Vettono Best Moments" collage he posted alongside it....and the hand-holding....and everything that happened with them at Abu Dhabi 2022....
But god, after years of incidentally making parallel helmet designs, Fernando decided to officially tie the knot of the red string of fate, and make a helmet directly referencing Seb's. I think it's funny because as I said with two of the previously mentioned ones, those Fernando designs are pretty much inspired by Seb's, and here he is openly making one directly inspired by Seb. I don't really have words for how this actually makes me feel because it's just. Yeah. The most open and clear declaration of love and respect and admiration one could ever make. TO ME.
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My brain: you like rendering fur
Me: I like rendering fur
My brain: let's render fur
Me: let's render fur
My brain: it'll look so good, so satisfyingly floofy and somft
Me, inspecting the result of 4h of work:
Me: This is satisfyingly floofy and smoft
Me, realising this is MAYBE 1/8th of JUST his coat and it already took 4 hours
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