8 Digital Asset Management Workflows for Small Businesses
Table of Contents
Introduction
What is a Digital Asset Management Workflow?
The Lifecycle of a Digital Asset
8 Digital Asset Management Workflows
Content Inspiration
Content Creation
Feedback and Approval
Asset Organization and File Management
Access and Permission
Visual Content Deployment
Sharing with Retailers, Wholesalers, and Distributors
Performance Analysis
Getting Your Team on Board
Setting Up Digital Asset Management Workflows
Introduction
As a marketer, managing product images, videos, and designs for various channels can be overwhelming, especially with multiple approval stages. This is where Digital Asset Management (DAM) workflows come into play. Efficient DAM workflows allow you to find, approve, and share assets quickly and effortlessly.
What is a Digital Asset Management Workflow?
A DAM workflow consists of tasks performed within a DAM system to achieve specific goals, such as creating content, approving assets, and deploying images and videos. By streamlining these processes, you can enhance efficiency and collaboration across your team.
The Lifecycle of a Digital Asset
Creating a successful campaign asset involves several stages:
Ideas and Briefing: Gather inspiration and brief your team on new product launches or campaigns.
Content Creation: Develop the assets using tools like DIY product photography or professional designs.
Feedback and Approvals: Iterate and refine the assets based on feedback from managers or clients.
Organization and File Management: Store the approved assets in a secure and accessible location.
Sharing and Deployment: Distribute the assets to the relevant channels and partners.
Content Repurposing: Reuse and repurpose assets to maximize their value.
8 Digital Asset Management Workflows
Content Inspiration
Use keyword searches and AI tagging to find themes and ideas.
Create collections of campaign assets and share them with your team. Example: Emmy London uses Dash to plan marketing campaigns by searching for themes like ‘tennis shoes’ and creating collections of relevant images.
Content Creation
Integrate your DAM with design tools like Canva, Adobe Creative Cloud, Figma, and Sketch.
Easily drop assets from your DAM into your designs.Example: Planto connects Dash with Canva to create new Facebook ads using existing assets.
Feedback and Approval Workflows
Set permissions for users to upload assets that require approval.
Use the approvals dashboard to manage feedback and sign-offs.
Utilize guest upload links for content from influencers and customers.Example: JCT600 uses Dash’s approval features to manage images from freelancers efficiently.
Asset Organization and File Management
Use folders for top-level categories and enhance organization with fields and tags.
Auto-tagging features in Dash help quickly identify and categorize assets.Example: Forthglade uses custom fields to filter and find product images by recipe.
Access and Permission Workflows
Control access to folders and assets based on team roles.
Add expiry dates and usage rights to assets to manage permissions effectively.Example: History and Heraldry sets up groups in Dash for different countries’ sales representatives, controlling access to relevant products.
Visual Content Deployment
Resize and crop images directly within your DAM for various channels.
Connect with tools like Shopify and Hootsuite for seamless deployment.Example: Goodrays uses Dash to prepare assets for marketplaces like Amazon, eBay, and Deliveroo.
Sharing Content with Retailers, Wholesalers, and Distributors
Use Dash portals to allow partners to access and download assets.
Partners can browse, resize, and crop images without altering the originals.Example: Haws provides retailers with access to marketing content through personalized Dash portals.
Performance Analysis
Track asset performance to identify top-performing images and videos.
Analyze web usage and user data to understand how assets are being utilized.
Getting Your Team on Board
To ensure the success of your DAM workflows, involve your team in the setup process. Tailor workflows to meet the needs of different teams, such as marketing, brand management, design, and sales.
Setting Up Digital Asset Management Workflows
Here’s a summary of how to use Dash for each workflow:
Content Inspiration: Use keyword searches and create collections for collaboration.
Content Creation: Integrate with design tools for easy asset management.
Feedback and Approval: Set up workflows to manage content feedback and approvals.
Asset Organization: Utilize tagging and fields for efficient file management.
Access and Permissions: Control access based on roles and manage usage rights.
Visual Content Deployment: Resize and crop images, and connect with deployment tools.
Performance Analysis: Track and analyze asset performance to optimize future campaigns.
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