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#how to create a business page on Facebook with a personal account
csuitebitches · 1 year
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Rebranding Yourself Online using ChatGPT
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Summary from “Brand Aid: Taking control of your reputation before everyone else does” by Larry G Linne and Patrick Sitkins. This book is from the early 2010s so some things are outdated and not exactly applicable. It’s also a more corporate/ business focused book. I took away what i felt were the major lessons and were more applicable to young adults/ teens/ people on social media today (because social media in 2013 vs today is very different).
I also wanted to add my own input to the summary. I’ve added prompts for ChatGPT that you can use to help figure your personal brand out better.
When rebranding yourself online, I would highly recommend:
1. Archive all your personal Instagram account’s posts (if you have an online business, create a separate page and show very little of yourself). Remove all your stories and highlights. Deactivate your account for at least 8 months.
2. Spend the next 8 months building your social media strategy, your personal brand and reinventing yourself in any way and form you want to (mental, physical, spiritual, etc).
3. Use Pinterest and figure out a theme that defines you the best. Take a look at @mafeanzures
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* A brand is what people think of you.
Questions to ask yourself:
1. What do you think other people think of you?
2. What personal attributes would you benefit from the most if those items were well known to everyone?
Question 1 and 2 in the next few prompts refers to these 2 questions.
ChatGPT prompts after you finish writing down the above answers:
“I want to develop my personal brand on instagram (or any one social media site at a time). Currently I’m seen as a (2 of the most negative qualities and 2 of the most positive qualities from question 1). I want to be seen as (4 of the most positive qualities from question 2). What should I do to be seen as that?”
This will give you a STRATEGY that you can further modify.
Now, ask the same question again but with one change:
“I want to develop my personal brand on instagram (or any one social media site at a time). Currently I’m seen as a (2 of the most negative qualities and 2 of the most positive qualities from question 1). I want to be seen as (4 of the most positive qualities from question 2). What should I post online to be seen as that?”
This will give you CONTENT that you should consider posting.
**
* It is very likely that if you are to meet someone new and you’re aware you’re going to meet them, you’ll check their social media out. Whether its LinkedIn, facebook, twitter, instagram… keep your online presence clean.
* Before you post ANYTHING online, ask yourself: “how will this affect my brand?” If you post a story about a nasty break up/ a friendship falling apart/ a negative restaurant review… how do you think other people will see you? Be extremely mindful of your brand and what you post online.
* Rather than the age old advice “just be yourself”, look at “just be your best self.”
**
7 steps to a great brand:
1. Write down what you think people think of you: both positive and negative
2. Determine your goals in life (career, family, etc). What brand items do you need to get there? For example, the brand item “intelligent” to move up the corporate ladder. What will you need in order to be perceived as intelligent?
3. Gap analysis: the difference between point 1 (current situation) and point 2 (desired situation).
4. Develop action items. For example, if you want to be seen as innovative at work, start bringing ideas to meetings.
5. Influences on your brand: your dress, style, voice tone and quality, health, recreation, the car you drive, social environments, where you live, the language you speak, the subjects of your conversations, social media postings all impact your brand.
6. List what you must do to protect your brand. For example: not drinking in public; dressing a certain way; etc.
7. Review every 6 months.
Ask ChatGPT: “I am (ethnicity) (gender), (age) years old based in (City, country). Currently I’m seen as a (2 of the most negative qualities and 2 of the most positive qualities from question 1). My viewers would mostly be people from (conservative/liberal/ rural/ urban/ define audience. In case there are two audience types, ask one at a time) backgrounds. I want to be seen as (4 of the most positive qualities from question 2). What behaviours should I not engage in?”
**
Using the power of “always”: 5 specific things you pride on yourself for doing regularly.
“I always take the time to be updated in my field of work.”
“I always volunteer every Sunday.”
**
Things to keep in mind:
A. Are you easy to find online?
B. Is your content consistent?
C. Do your pictures, videos convey your personal brand?
D. What will enhance your brand?
E. What will damage your brand?
Ask ChatGPT: “I want to develop my personal brand on instagram (or any one social media site at a time). Currently I’m seen as a (2 of the most negative qualities and 2 of the most positive qualities from question 1). I want to be seen as (4 of the most positive qualities from question 2). What can potentially damage my brand if I’m not careful?”
**
If you are willing to see what you are doing and saying on the front page of a newspaper tomorrow, proceed with it. If you wouldn’t want it on the front page of the newspaper, STOP immediately.
**
More things to keep in mind:
1. The internet amplifies everything
2. Context matters
3. Consistency is everything
4. Your “at home” brand is as important as “outside of home” brand
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EU to Facebook: 'Drop Dead'
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A leak from the European Data Protection Board reveals that the EU’s top privacy regulator is about to overrule the Irish Data Protection Commission and declare Facebook’s business model illegal, banning surveillance-based ads without explicit consent:
https://noyb.eu/en/noyb-win-personalized-ads-facebook-instagram-and-whatsapp-declared-illegal
In some ways, this is unsurprising. Since the GDPR’s beginning, it’s been crystal clear that the intention of the landmark privacy regulation was to extinguish commercial surveillance and ring down the curtain on “consent theater” — the fiction that you “agree” to be spied on by clicking “I agree” or just by landing on a web-page that has a link to some fine-print.
Under the GDPR, the default for data-collection is meaningful consent, meaning that a company that wants to spy on you and then sell or use the data it gathers has to ask you about each piece of data they plan to capture and each use they plan to make of it.
These uses have to be individually enumerated, and the user has to actively opt into giving up each piece of data and into each use of that data. That means that if you’re planning to steal 700 pieces of information from me and then use it in 700 ways, you need to ask me 1,400 questions and get a “Yes” to each of them.
What’s more, I have to be given a single tickbox at the start of this process that says, “No to all,” and then I have to be given access to all the features of the site or service.
The point of this exercise is to reveal consent theater for the sham it is. For all that apologists for commercial surveillance insist that “people like ads, so long as they’re well-targeted” and “the fact that people use high-surveillance services like Facebook shows a ‘revealed preference’ for being spied on,” we all know that no one likes surveillance.
There’s empirical proof of this! When Apple added one-click tracker opt-out on its Ios platform, 96% of users opted out, costing Facebook more than $10b in the first year (talk about a ‘revealed preference!’) (of course, Apple only opted those users out of tracking by its rivals, and secretly continued highly invasive, nonconsenual tracking of its customers):
https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar
Properly enforced, the GDPR would have upended the order of the digital world: any argument about surveillance between product managers at a digital firm would have been settled in favor of privacy, because the pro-privacy side could argue that no one would give consent, and the very act of asking would scare off lots of users.
But the GDPR wasn’t properly enforced, thanks to structural problems with European federalism itself. The first line of GDPR enforcement came from privacy regulators in whatever country a privacy-violator called home. That meant that when Big Tech companies violated the GDPR, they’d have to account for themselves to the privacy regulator in Ireland.
For multinational corporations, Ireland is what old-time con-artists used to call a “made town,” where the cop on the beat is in on the side of the criminals. Ireland’s decision to transform itself into a tax haven means that it can’t afford to upset the corporations that fly Irish flags of convenience and maintain the pretense that all their profits are floating in a state of untaxable grace in the Irish Sea.
That’s because there are plenty of other EU countries that compete with Ireland in the international race to the bottom on corporate governance: Malta, Luxembourg, the Netherlands, Cyprus, etc (and of course, there’s post-Brexit UK, where the plan is to create an unregulated haven for the worst, wealthiest companies in the world).
All this means that seeking Irish justice from a corporation that wronged you is like asking a court in Moscow to punish an oligarch’s commercial empire on your behalf. Irish regulators are either “dingo babysitters” (guards in league with the guarded) or resource-starved into ineffectual torpor.
That’s how Facebook got away with violating the GDPR for so many years. The company hid behind the laughable fairy-tale that it didn’t need our consent to spy on us because it had a “legitimate purpose” for its surveillance, namely, that it was contractually obliged to spy on us thanks to the “agreement” we clicked on when we signed up for the service.
That is, you and Facebook had entered into a contract whereby Facebook promised you that it would spy on you, and if it didn’t spy on you, it would be violating that promise.
Har.
Har.
Har.
But while the GDPR has a structural weakness — allowing corporations to choose to be regulated in countries that can’t afford to piss them off — it also has a key strength: the private right of action, that is, the right of individuals to sue companies that violate the law, rather than having to convince a public prosecutor to take up their case.
https://www.eff.org/deeplinks/2019/01/you-should-have-right-sue-companies-violate-your-privacy
The private right of action is vital to any privacy regulation, which is why companies fight it so hard. Whenever a privacy bill with a private right of action comes up, they tell scare-stories about “ambulance chasers” who’ll “clog up the system,” trotting out urban legends like the McDonald’s Hot Coffee story:
https://pluralistic.net/2022/06/12/hot-coffee/#mcgeico
But here we are, in the last days of 2022, and the private right of action is about to do what the Irish regulators wouldn’t do: force Facebook to obey the law. For that, we can thank Max Schrems and the nonprofit he founded, noyb.
Schrems, you may recall, is the Austrian activist, who, as a Stanford law student, realized that EU law barred American tech companies from sending their surveillance data on Europeans to US data-centers, which the NSA and other spy agencies treated as an arm of their own surveillance projects:
https://pluralistic.net/2020/07/16/text-adventures-resurgent/#nein
Schrems brought a case against the Irish regulator to the EU’s top privacy authority, arguing that it had failed its duty by ruling that Facebook’s “contractual obligation” excuse held water. According to the leaked report, Schrems has succeeded, which means, once again, Facebook’s business model is illegal.
Facebook will doubtless appeal, but the writing is on the wall here: it’s the end of the line for surveillance advertising in Europe, an affluent territory with 500m+ residents. This decision will doubtless give a tailwind to other important privacy cases in the EU, like Johnny Ryan’s case against the ad-tech consortium IAB over its “audience taxonomy” codes:
https://pluralistic.net/2021/06/16/inside-the-clock-tower/#inference
It’s also likely good news for Schrems’ other ongoing cases, like the one he’s brought against Google:
https://pluralistic.net/2020/05/15/out-here-everything-hurts/#noyb
Facebook has repeatedly threatened to leave the EU if it is required to stop breaking the law:
https://pluralistic.net/2020/09/22/uncivvl/#fb-v-eu
This is a pretty implausible threat, growing less plausible by the day. The company keeps delivering bad news to investors, who are not mollified by Mark Zuckerberg’s promise to rescue the company by convincing all of humanity to spend the rest of their lives as highly surveilled, legless, sexless, low-polygon cartoon characters:
https://www.fool.com/investing/2022/12/06/why-meta-platforms-stock-dove-today/
Zuckerberg and his entire senior team have seen their net worth plummet with Meta’s share price, and that means the company needs to pay engineers with actual dollars, rather than promises of shares, which kills the massive wage-bill discount the company has enjoyed. This is not a company that can afford to walk away from Europe!
Between Apple’s mobile (third-party) tracker-blocking and the EU calling time on surveillance ads, things are looking grim for Facebook. You love to see it! But things could get even worse, and soon, thanks to the double-edged sword of “network effects.”
Facebook is a network effects business: people join the service to socialize with the people who are already there — then more people join to socialize with them. But what network effects give, they can also take away: a service that gets more valuable when a new user signs up loses value when that user leaves.
This is beautifully explained in danah boyd’s “What if failure is the plan?” which recounts boyd’s experiences watching MySpace unravel as key nodes in its social graph disappeared when users quit: “Failure of social media sites tends to be slow then fast”:
http://www.zephoria.org/thoughts/archives/2022/12/05/what-if-failure-is-the-plan.html
Facebook long understood this, which is why it spent years creating artificial “switching costs” — penalties it could impose on users who quit, such as the loss of their family photos:
https://www.eff.org/deeplinks/2021/08/facebooks-secret-war-switching-costs
This is why Facebook and other tech giants are so scared of interoperability, and why they are so furious about the new EU Digital Markets Act (DMA), which will force them to allow new services to connect to their platforms, so that users who quit Big Tech won’t have to lose their friends or data:
https://www.eff.org/deeplinks/2022/04/eu-digital-markets-acts-interoperability-rule-addresses-important-need-raises
An interoperable Facebook would make it easy to leave social media by removing the penalties Facebook imposes on its disloyal users, and the EU’s privacy framework means that when they flee to a smaller safe haven, they won’t have to worry about commercial surveillance:
https://www.eff.org/interoperablefacebook
But what about advertising-supported media? Sure, being spied on sucks, but a subscription-first media landscape is a world where “the truth is paywalled, but the lies are free”:
https://www.currentaffairs.org/2020/08/the-truth-is-paywalled-but-the-lies-are-free/
Ironically, killing surveillance ads is good news for ad-driven media. Surveillance-based ad-targeting is nowhere near as effective as Google, Facebook and the other ad-tech companies claim (these companies are compulsive liars, it would be amazing if the only time they told the truth is when they were boasting about their products!):
https://onezero.medium.com/how-to-destroy-surveillance-capitalism-8135e6744d59
And consent-theater or no, targeted ads reach fewer users every day, thanks to ad- blockers, AKA, “the biggest boycott in world history”:
https://blogs.harvard.edu/doc/2015/09/28/beyond-ad-blocking-the-biggest-boycott-in-human-history/
And when a publisher does manage to display a targeted ad, they get screwed. The Googbook dupololy is a crooked affair, with the two tech companies illegally colluding (via the Jedi Blue conspiracy) to divert money from publishers to their own pockets:
https://techcrunch.com/2022/03/11/google-meta-jedi-blue-eu-uk-antitrust-probes/
Targeted ads are a cesspit of ad-fraud. 15% of all ad revenues are just unaccounted for:
https://twitter.com/swodinsky/status/1511172472762163202
The remaining funds aren’t any more trustworthy. Ad-tech is a bezzle (“the magic interval when a confidence trickster knows he has the money he has appropriated but the victim does not yet understand that he has lost it”):
https://pluralistic.net/2021/01/04/how-to-truth/
As Tim Hwang foretold in his essential Subprime Attention Crisis, the pretense that targeted ads are wildly effective has been slowly but surely losing ground to the wider awareness of the fraud behind the system, and a reckoning is at hand:
https://pluralistic.net/2020/10/05/florida-man/#wannamakers-ghost
Experiments with contextual ads (ads based on the content of the page you’re looking at, not on your behavior and demographics) have found them to about as effective in generated clicks and sales as surveillance ads.
https://pluralistic.net/2022/04/29/taken-in-context/#creep-me-not
But this is misleading. Contextual ads don’t require consent opt-in (because they’re not based on your data) and they don’t drive users to install blockers the way creepy surveillance ads do, so lots more people will see a contextual ad than a surveillance one. Thus, even if contextual ads generate slightly less money per reader or viewer, they generate far more money overall, because they are aren’t blocked.
Even better for publishers: contextual ads don’t erode their own rate cards. Today, when you visit a high-quality publisher like the Washington Post, many ad brokers bid to show you an ad, but only one wins the auction. However, all the others have tagged you as a “Washington Post reader,” and they can sell that to bottom-feeder junk sites. That is, they can collude with Tabooleh or its rivals to offer advertisers a chance to advertise to Post readers at a fraction of what the Post charges. Lather, rinse, repeat, and the Post’s own ad revenues are drained.
This doesn’t apply with contextual ads. Indeed, none of the tech giants’ much-vaunted “data advantage” — the largely overstated value of knowing what you did online 10 or 20 years ago, the belief in which keeps new companies out of the market — applies to context ads:
https://pluralistic.net/2021/04/11/halflife/#minatory-legend
The transformative power of banning surveillance advertising goes beyond merely protecting our privacy. It also largely answers the case for “link taxes” (pseudo-copyright systems that let giant media companies decide who can link to them and charge for the privilege).
The underlying case for link taxes, snippet taxes, etc, is that Big Tech is stealing the news media’s content (by letting their users talk about and quote the news), when the reality is that Big Tech is stealing their money (through ad-fraud):
https://doctorow.medium.com/big-tech-isnt-stealing-news-publishers-content-a97306884a6b
Unrigging the ad-tech market is a much better policy than establishing a link-tax, like the Democrats are poised to do with their Journalism Competition and Preservation Act (JCPA):
https://www.politico.com/newsletters/politico-influence/2022/12/06/jcpa-opponents-spring-into-action-to-block-ndaa-inclusion-00072602
It’s easy to understand why the monopoly/private-equity-dominated news industry wants JCPA, rather than a clean ad market. The JCPA just imposes a tax on the crooked ad-tech giants that is paid to the largest media companies, while a fair ad market would reward the media outlets that invested most in news (and thus in expensive, unionized news-gathering reporters).
Indeed, the JCPA only works if the ad-tech market remains corrupt: the excess Big Tech rents that Big News wants to claim here are the product of a rigged system. Unrig the system and there won’t be any money to pay the link tax with.
Image: Anthony Quintano (modified) https://commons.wikimedia.org/wiki/File:Mark_Zuckerberg_F8_2018_Keynote_%2841118883004%29.jpg
CC BY 2.0 https://creativecommons.org/licenses/by/2.0/deed.en
[Image ID: A theater proscenium. Over the proscenium, in script, are the words 'Consent Theatre.' On the screen is an image of Mark Zuckerberg standing in front of the words 'Data Privacy.' He is gesturing expansively. A targeting reticle is centered on his face. The reticle is made of the stars from the EU flag.]
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herclandestine · 5 months
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when i was younger, all i wanted was to have a job and work until idk when. i wasn't really that interested to learn things about running a business and actually thought i wasn't born to be a business person. now, my interests have changed. pretty recently, i have been really fascinated to learn how businesses work. anything that i like or need, i always think of selling the same to others 😁 recently, i enjoy learning how to utilize social media to sell products. i try to build facebook pages from scratch, creating logos and whatnot. it's been fun!
i thought i'll just do accounting my whole life, but it's interesting rin pala to try things that are out of my comfort zone. also, i guess my accounting knowledge definitely gives me a good advantage in running a business, so i gotta put it into good use. yayy!
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narilily · 2 months
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MERROCK TASK #20 SOCIAL MEDIA
at what age did your character start using social media? Nari started using social media post-high school, when she was in college and it was just becoming popular. She rode the wave of Facebook and got to experience all of the new ones as the cropped up along the way.
did their parents monitor their use, if they were young? If anything, Nari probably needs to monitor her parents' use of social media, to make sure that they do it all right.
has your character ever had fake identities or accounts online? No!
no shame: do they remember myspace? did they use it? She does, and she did! She even had the goofy little cartoon dolls on her page and everything. Plus, music.
who would be in their top eight today? That's a tough one! Probably just a random selection of friends, or she'd end up finding internet famous cats and adding them, so no one got hurt feelings of where they fell in order.
what social media platforms do they use today? Nari uses the usual -- Instagram, Facebook, Threads, TikTok, X, whatever, she just doesn't always use them religiously.
do they have public profiles, or go private? Public.
how about their following? are they pretty lowkey, or do they have a decent following? Somewhere in between; she's nowhere near famous on social media, but she also wouldn't consider herself a 'no one' and ends up having a lot of followers from around town, between the nursery, her fashion work, and the yoga studio. Plus, just being a friendly gal.
do they tend to pick obvious usernames, ones with sentimental value, funny things? how do they decide? Pretty much always the same thing: narilily or narigim, or some sort of combination of those names, it's pretty obvious it's her, which makes her easier to find, and that works.
profile pictures: the same across all platforms? The same!
and just what profile pictures do they use? It's normally a selfie involving flowers in some way.
what kind of bio writer are they? silly, cute, sweet, or just basic? It normally involves a lot of emojis. Nari's bios tend to be more sweet than anything else, though! Cute little sentimental things, that kind of vibe.
how much time per day would you say that your character spends on social media? A decent amount, but not an unhealthy amount!
is there one platform that they visit more than others? Probably Instagram, it keeps her the busiest.
if they have kids, do they use social media? how do they feel about that? if not, and they want kids, will they let them use it someday? Nari does not have kids, and doesn't really plan to have kids, but she would definitely at least do a little monitoring when it comes to what they use it for and who they interact with.
be honest: have they ever created an account for something else, like a hobby, or… to try to make their cat internet famous? Nope!
do they run any professional or business accounts? She is working on starting up a social media account for her sewing and seamstress work, to show off what she's created for her brand name. Slow moving!
have they ever left a social media platform (or more than one) for any specific reason? She sort of ducked out of X, but still catches up with the news now and then on that platform.
do they plan on using social media into their older ages? Nari will use social media until social media no longer exists.
have they ever made any long-lasting friendships through social media? Yes! Nari's made friends with a lot of florists who share their work on social media, which has been kind of fun to watch them grow over time.
or on the flip side, gotten into any big social media beef? No more than usual, she's normally pretty good at dismissing herself from the conversation if things start getting heated.
have they ever felt negatively impacted by social media as a user? Sure, now and then. If she's going through a low period in her life, she knows to avoid doom scrolling, though.
who is their favorite person / account to follow on social media? The above mentioned florists, for sure.
would they say that social media has had an overall more positive or negative impact on the world? Probably positive, it's brought a lot of people together for a lot of good reasons, and it's hard to dismiss that.
and finally: a/s/l? (and do they know what that means?) 41/F/Maine, and of course she does, she was around when it was a big deal!
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xsylcuenco · 3 months
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MERROCK TASK #20
SOCIAL MEDIA
at what age did your character start using social media?
sometime in middle school, so 12 or 13
did their parents monitor their use, if they were young?
they certainly tried. there were parental controls on the family desktop but there were also ways to get around it without them knowing. but it wasn’t for lack of trying!
has your character ever had fake identities or accounts online?
wasn’t everyone in AOL chat rooms pretending to be 18 at 13? she also absolutely has a burner she uses for FBI activities
no shame: do they remember myspace? did they use it?
she lived on MySpace! the dramaaaaaa! high school would not have been the same without it.
who would be in their top eight today?
Stelly, Livvy, Mandy, Jamie, Nari, her sister, and her closest cousins
what social media platforms do they use today?
Instagram and TikTok mostly, Tumblr sometimes, the salon technically has a Facebook page but it’s only updated as needed for important info
do they have public profiles, or go private?
everything in her name is public, nothing to hide here
how about their following? are they pretty lowkey, or do they have a decent following?
she has a decent following due to the salon and roxie each having their own pages but nothing crazy
do they tend to pick obvious usernames, ones with sentimental value, funny things? how do they decide?
when she was younger, her usernames were out there and creative. these days most are simple and a variation of her name. something along the lines of “xsylcuenco” or “sylviacb”
profile pictures: the same across all platforms?
Nope. Every app has a vibe, your profile photo should match the vibe
and just what profile pictures do they use?
selfies and they are updated often for her pages, the salon page has the salon logo
what kind of bio writer are they? silly, cute, sweet, or just basic?
depends on the season of life, she changes her bios often, sometimes it’s even just emojis
how much time per day would you say that your character spends on social media?
too much. she scrolls first thing in the morning and last thing at night, plus her job requires advertising on socials sooo… a lot. between clients, she’s usually scrolling.
is there one platform that they visit more than others?
TikTok, hands down
if they have kids, do they use social media? how do they feel about that? if not, and they want kids, will they let them use it someday?
Roxie has an Instagram, does that count? that’s the closest to a child she’ll ever have so it’s not a huge concern for her, personally
be honest: have they ever created an account for something else, like a hobby, or... to try to make their cat internet famous?
both the salon and Roxie’s pages started out for fun so you can say so
do they run any professional or business accounts?
the salon has both an Instagram and TikTok
have they ever left a social media platform (or more than one) for any specific reason?
she used to be on Twitter a lot more, these days it’s more broken than anything so she rarely checks it
do they plan on using social media into their older ages?
she can’t function without it so she doesn’t see that changing
have they ever made any long-lasting friendships through social media?
yes, she’s been deep on social media long enough not to have. some of those friendships have even made it to real life.
or on the flip side, gotten into any big social media beef?
see high school MySpace drama.
have they ever felt negatively impacted by social media as a user?
Sylvia’s reputation probably wouldn’t have suffered as much as it did the way that social media allowed for gossip to spread but in her mid-20s, all of that became irrelevant so looking back, it just toughened her up
who is their favorite person / account to follow on social media?
she follows lots of celebrities and influencers, it’s tough to pick just one
would they say that social media has had an overall more positive or negative impact on the world?
these days, it is positive. social media has allowed her to build her client base and therefore her business much quicker than it would have otherwise
and finally: a/s/l? (and do they know what that means?)
32/F/ME - duh!
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xalecjacobs · 3 months
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MERROCK TASK #20
SOCIAL MEDIA
at what age did your character start using social media?
sometime in high school after moving to Maine, maybe closer to 15
did their parents monitor their use, if they were young?
Nope. Kristi has always trusted Alec to use his better judgment and be responsible, even when she shouldn’t have to be completely honest
has your character ever had fake identities or accounts online?
Nope
no shame: do they remember myspace? did they use it?
Absolutely, MySpace was a golden opportunity as a musician of his genre in the early/mid 2000s
who would be in their top eight today?
Cage, Darrius, the rest of the band, the band page, Cordelia, members of his previous bands he is still close friends with
what social media platforms do they use today?
Instagram, Facebook. the band does also have pages on Instagram, Facebook, and TikTok that he manages and he has a tattoo Instagram separate from his personal account as well
do they have public profiles, or go private?
both, depending on platform. but most are public as he’s a public figure with a substantial following
how about their following? are they pretty lowkey, or do they have a decent following?
the band pages and his tattoo page alone have thousands of followers each, he’s in the hundreds of thousands range on his public personal page
do they tend to pick obvious usernames, ones with sentimental value, funny things? how do they decide?
all usernames are name based for business purposes, so it’s some variation of “alecjacobs” or “ajacobs”
profile pictures: the same across all platforms?
no, private personal versus professional accounts have different pictures
and just what profile pictures do they use?
for personal accounts, selfies. for professional accounts, professional photos from shows or promo photo shoots
what kind of bio writer are they? silly, cute, sweet, or just basic?
honestly just the basics and direct links to where else to find him whether across the internet or for business inquiries
how much time per day would you say that your character spends on social media?
not much but too much for his personal liking, a few hours a day
is there one platform that they visit more than others?
Instagram, hands down
if they have kids, do they use social media? how do they feel about that? if not, and they want kids, will they let them use it someday?
No kids. No kids planned. He’s pretty much of the mindset of teaching kids to be responsible and to stay out of adult spaces
be honest: have they ever created an account for something else, like a hobby, or... to try to make their cat internet famous?
he didn’t create it but his first band ever started getting recognition from popularity of their music on MySpace, every band he has been in since has had a similar approach on whatever platform is the go-to at the time
do they run any professional or business accounts?
yes, he personally manages socials for Unknown Destination and he has separate accounts for his tattooing
have they ever left a social media platform (or more than one) for any specific reason?
he’s old enough to have left platforms simply because they’re dying and it’s onto the next
do they plan on using social media into their older ages?
probably, he doesn’t see himself stopping music anytime soon and socials help a lot with networking in the music business as well as finding clients in tattooing
have they ever made any long-lasting friendships through social media?
yes, he has connected with other musicians or tattoo artists over social media before, including larger, more well known artists he has had the privlage to have worked with as a result
or on the flip side, gotten into any big social media beef?
not really, he tends to stay in his lane and to himself
have they ever felt negatively impacted by social media as a user?
Nope, though overbearing fans can sometimes be a little much
who is their favorite person / account to follow on social media?
a bunch of different members of bands he looks up to or other music related accounts
would they say that social media has had an overall more positive or negative impact on the world?
positive. he wouldn’t have lived the life he has this far without it
and finally: a/s/l? (and do they know what that means?)
36/M/ME
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ellamariepeters · 3 months
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ELLA PETERS SOCIAL MEDIA PAGE
the love ella has for instagram is strong, she enjoys posting on there daily. she would love to do this on the side of her job and she runs the hotels instagram page alongside running the place.
at what age did your character start using social media? around about 15, growing up social media wasn't a big thing in her life. So when she got it she was already a grown adult.
did their parents monitor their use, if they were young? not really, she wasn't that fussed about it until college so she rarely went on it.
has your character ever had fake identities or accounts online? Not as far as she is aware, ella would laugh if someone made a fake account for her.
no shame: do they remember myspace? did they use it? oh my gosh, myspace was something she remembers using and really enjoyed using.
who would be in their top eight today? oh probably kennedy, jason, cage, jordan, her two housemates, her cousin and her college best friend.
what social media platforms do they use today? instagram, tik tok, be real, facebook.
do they have public profiles, or go private? all public, she isn't hiding from anyone.
how about their following? are they pretty lowkey, or do they have a decent following? she has a pretty decent following but she doesn't care enough to brag about it.
do they tend to pick obvious usernames, ones with sentimental value, funny things? how do they decide? just have it based on her name
profile pictures: the same across all platforms? they are all unified and the same.
and just what profile pictures do they use? a picture of herself.
what kind of bio writer are they? silly, cute, sweet, or just basic? basic but cute.
how much time per day would you say that your character spends on social media? she will probably be on it for about 3 hours a day.
is there one platform that they visit more than others? instagram is the one she uses so much.
if they have kids, do they use social media? how do they feel about that? if not, and they want kids, will they let them use it someday? I don't think i would let my kids use it until at least they were 15 and in high school but would monitor it. i wouldn't want them to feel left out or the odd one out for not having it but i wold monitor how much they use it and what they look at.
be honest: have they ever created an account for something else, like a hobby, or… to try to make their cat internet famous? i have for the hotel i manage at.
do they run any professional or business accounts? yes, for the brownstone inne.
have they ever left a social media platform (or more than one) for any specific reason? no
do they plan on using social media into their older ages? probably i can't imagine not using it to be honest.
have they ever made any long-lasting friendships through social media? not really but i do have people i speak to online a lot.
or on the flip side, gotten into any big social media beef? a few but that could be because she is very opinionated and not someone who can not voice her opinion.
have they ever felt negatively impacted by social media as a user? no not really.
who is their favorite person / account to follow on social media? usually it is a meme account or her college best friend as it is good for her to see what she is still up to.
would they say that social media has had an overall more positive or negative impact on the world? honestly it's hard to tell, she loves it but also knows it has impacted the world a lot. it can be good for business as it opens it up to a lot of people who might not be aware of it.
and finally: a/s/l? (and do they know what that means?) she honestly has no idea what this means!
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xreynadel · 3 months
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MERROCK TASK #20
SOCIAL MEDIA
at what age did your character start using social media?
early high school so 14? 15?
did their parents monitor their use, if they were young?
as someone involved with law enforcement, you would think so.. but no, Reyna had free reign on social media
has your character ever had fake identities or accounts online?
Never
no shame: do they remember myspace? did they use it?
Yes, for a bit. She was in high school during the migration to Facebook.
who would be in their top eight today?
honestly, there isn’t many people Reyna would consider. her childhood best friends back in New York, Vince, perhaps people like Cage, Elise, or Amina who she considers the closest to her in Merrock.
what social media platforms do they use today?
Instagram and TikTok, she has a Facebook that is only touched when a notification pops up
do they have public profiles, or go private?
private aside from her real estate Instagram
how about their following? are they pretty lowkey, or do they have a decent following?
she knows a lot of people so her follower count is high relative to who she truly cares to connect with, it’s all about networking
do they tend to pick obvious usernames, ones with sentimental value, funny things? how do they decide?
she used to have more complex usernames years ago, since starting real estate all of her users are based on her legal name even with her personal accounts strictly locked down so it’s a variation of “reynadel” or “reydelgadillo”
profile pictures: the same across all platforms?
No, each platform gets their own
and just what profile pictures do they use?
selfies or professional headshots, updated quarterly
what kind of bio writer are they? silly, cute, sweet, or just basic?
you are lucky if you get a real bio, it’s usually just her name and location and a link to her real estate contact info
how much time per day would you say that your character spends on social media?
not as much as you would think unless she’s in bed scrolling before falling asleep, at least during the week. the weekends are a different story when she’s refusing to crawl out of bed before noon.
is there one platform that they visit more than others?
she uses Instagram and TikTok about equally
if they have kids, do they use social media? how do they feel about that? if not, and they want kids, will they let them use it someday?
No kids currently. Reyna likes to think she will be a strict mom who will monitor her kids closely, that includes social media. There was a lot she was exposed to at an age she wouldn’t be comfortable her children doing the same.
be honest: have they ever created an account for something else, like a hobby, or... to try to make their cat internet famous?
Nope. She would make Honey a page but let’s be honest, she’s too lazy to keep up with it
do they run any professional or business accounts?
she does have a real estate Instagram to promote her listings as not all of her clientele is local to Merrock
have they ever left a social media platform (or more than one) for any specific reason?
Twitter, for obvious reasons.
do they plan on using social media into their older ages?
Who knows what will be popular then, but sure. As of right now, yes. It’s important for business, especially.
have they ever made any long-lasting friendships through social media?
Not really, she uses it more to maintain existing long distance friendships.
or on the flip side, gotten into any big social media beef?
No, she knows better. It is too risky for brief moment of pettiness.
have they ever felt negatively impacted by social media as a user?
Not really, unless you count as a teenager. Girls can be mean. But she thinks she’s grown out of it.
who is their favorite person / account to follow on social media?
she follows plenty of luxury brands or interior designers that she quite enjoys
would they say that social media has had an overall more positive or negative impact on the world?
she’s pretty neutral. it certainly helps from a business perspective
and finally: a/s/l? (and do they know what that means?)
32/F/ME
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xcorikhang · 3 months
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MERROCK TASK #20
SOCIAL MEDIA
at what age did your character start using social media?
high school so probably around 16
did their parents monitor their use, if they were young?
No, she’s not sure her parents even knew what social media was
has your character ever had fake identities or accounts online?
Never
no shame: do they remember myspace? did they use it?
it was the new cool thing in high school, especially amongst the crowd she ran in in high school. fun times!
who would be in their top eight today?
Livvy, Jace, Cordelia, Mandy, other besties from college, sorority sisters she’s still close to, or cheer friends from back in high school
what social media platforms do they use today?
Instagram and Facebook, she has Twitter and TikTok but those are used less often
do they have public profiles, or go private?
her Instagram, Twitter, and TikTok are public as she’s a local public figure but everything else is private
how about their following? are they pretty lowkey, or do they have a decent following?
she has a relatively large regional following who she allows some visibility into her life via socials but is sometimes tempted to block and would gladly start from scratch and be private if it came to that point
do they tend to pick obvious usernames, ones with sentimental value, funny things? how do they decide?
based on her professional name since she is a local public figure so there is a split between “corrinekhang” and “corikhang” in her public versus private accounts
profile pictures: the same across all platforms?
Nope. What’s for the public is one, what’s private is another
and just what profile pictures do they use?
selfies or professional headshots
what kind of bio writer are they? silly, cute, sweet, or just basic?
usually basics with something sweet or motivational
how much time per day would you say that your character spends on social media?
a few hours
is there one platform that they visit more than others?
Instagram
if they have kids, do they use social media? how do they feel about that? if not, and they want kids, will they let them use it someday?
Cori thinks she will be a fairly easy going mom, within reason. So kids can be on social media as long as they are of age for that website and allow her access when requested
be honest: have they ever created an account for something else, like a hobby, or... to try to make their cat internet famous?
No
do they run any professional or business accounts?
her pages have behind the scenes content at the station but nothing dedicated strictly to business, no. Unless you count her Twitter which is now all links to new stories.
have they ever left a social media platform (or more than one) for any specific reason?
Twitter. And yes, it’s Twitter. Now she only uses it in a professional capacity when required. Her personal account is dead.
do they plan on using social media into their older ages?
She doesn’t plan one way or another, if it is still fun and useful, of course she will!
have they ever made any long-lasting friendships through social media?
No but she has maintained college era friendships with social media
or on the flip side, gotten into any big social media beef?
Never, she has to maintain a certain degree of professionalism
have they ever felt negatively impacted by social media as a user?
Viewers can be a little much sometimes, if it gets bad she shuts down her comments sections
who is their favorite person / account to follow on social media?
cat accounts, beauty influencers, fashion accounts
would they say that social media has had an overall more positive or negative impact on the world?
she is pretty neutral on it all, it is nice to have a direct line to people she otherwise wouldn’t
and finally: a/s/l? (and do they know what that means?)
36/F/ME
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xjaylahopkins · 3 months
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MERROCK TASK #20
SOCIAL MEDIA
at what age did your character start using social media?
late middle school so around 13
did their parents monitor their use, if they were young?
they absolutely did their best! Jayla is also just incredibly responsible and had an open line of communication with both parents if she came across anything questionable
has your character ever had fake identities or accounts online?
nope
no shame: do they remember myspace? did they use it?
yes, it was very late in the game but she had a MySpace in middle school
who would be in their top eight today?
Ryder, Iris, Darrius, Stelly, Aisha, her best friends from home and college
what social media platforms do they use today?
Tumblr, Twitter, TikTok, Instagram, and Facebook
do they have public profiles, or go private?
all private across the board minus her jewelry page
how about their following? are they pretty lowkey, or do they have a decent following?
she keeps a low profile only accepting follows from those she knows irl or those she collaborates with for her advocacy work, her jewelry page is obviously public and a different story
do they tend to pick obvious usernames, ones with sentimental value, funny things? how do they decide?
mostly based on her nickname, along the lines of “jayhopkins” or some close variation
profile pictures: the same across all platforms?
yes for her personal accounts
and just what profile pictures do they use?
her personal accounts are a selfie she hasn’t updated in a couple years, her jewelry page has her business logo
what kind of bio writer are they? silly, cute, sweet, or just basic?
keep it basic with maybe a sweet quote
how much time per day would you say that your character spends on social media?
at least a few hours, especially before bed, but she tries to keep it to a limit unless she is reposting critical community information or actively taking jewelry orders
is there one platform that they visit more than others?
it varies on her mood during that point in life, right now it’s TikTok.
if they have kids, do they use social media? how do they feel about that? if not, and they want kids, will they let them use it someday?
She doesn’t really have kids on the brain yet so she hasn’t given it much thought but kids should definitely be monitored closely if they’re going to be online
be honest: have they ever created an account for something else, like a hobby, or... to try to make their cat internet famous?
her jewelry business started as a hobby!
do they run any professional or business accounts?
her jewelry Instagram
have they ever left a social media platform (or more than one) for any specific reason?
over the years as platforms have lost public favor and died but she’s known to always be on the last round of users out
do they plan on using social media into their older ages?
probably! it helps her keep in contact with people
have they ever made any long-lasting friendships through social media?
yes! specifically in terms of her activism work, she’s connected with so many folks who are now family
or on the flip side, gotten into any big social media beef?
Nope!
have they ever felt negatively impacted by social media as a user?
probably as many in her age group but she chooses make the best of it
who is their favorite person / account to follow on social media?
her family members who she doesn’t get to see often, it’s nice to keep up with their lives
would they say that social media has had an overall more positive or negative impact on the world?
positive, she’s always chosen to focus best of it
and finally: a/s/l? (and do they know what that means?)
she is actually old enough to know this! 28/F/ME
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joshlane · 3 months
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MERROCK TASK #20 SOCIAL MEDIA
at what age did your character start using social media? Social media was not really a thing when Josh was younger; he started using the vast majority of it in his thirties, primarily just to keep in touch with some family members and reconnect with old friends from college.
did their parents monitor their use, if they were young? That might have been a little bit funny! If anything, Josh feels like he is more likely to monitor their usage.
has your character ever had fake identities or accounts online? Nope.
no shame: do they remember myspace? did they use it? Josh can absolutely remember MySpace, but he did not use it! Something that he's pretty proud of.
who would be in their top eight today? Espie, his dad, his mother, his father, Trey, Theo, probably some co-workers.
what social media platforms do they use today? Instagram and Facebook; he'll occasionally try out other ones, but he's really not all that into them.
do they have public profiles, or go private? Private.
how about their following? are they pretty lowkey, or do they have a decent following? Definitely lowkey, but he gets a pretty decent amount of people that he knows around town. It helps to be well known, to be honest.
do they tend to pick obvious usernames, ones with sentimental value, funny things? how do they decide? Obvious user names, he is not creative enough to go with funny names or puns. "joshlane" is just fine for him!
profile pictures: the same across all platforms? The same. He's pretty sure that if you change it on one platform, it automatically changes on another.
and just what profile pictures do they use? Right now, it's a selfie of himself and Espie on the boat from one warm, sunny day so far this year.
what kind of bio writer are they? silly, cute, sweet, or just basic? Just basic. If he even bothers to include a bio at all!
how much time per day would you say that your character spends on social media? Very, very little, he checks it in the morning and in the evening, and maybe on his lunch break or a slow period at work, but he doesn't spend a lot of time browsing.
is there one platform that they visit more than others? Probably Instagram, but not by a lot.
if they have kids, do they use social media? how do they feel about that? if not, and they want kids, will they let them use it someday? Josh does not have kids, but he's sure that Espie's kids do! He leaves those decisions up to her and trusts her intuition when it comes to what her kids do and do not have access to. Josh, personally? Would not allow kids to use social media until high school, though.
be honest: have they ever created an account for something else, like a hobby, or… to try to make their cat internet famous? Not anything fun, no.
do they run any professional or business accounts? Josh runs the social media pages for the garage, as he is terrified of letting his dad run loose on the internet.
have they ever left a social media platform (or more than one) for any specific reason? Twitter, Elon sucks.
do they plan on using social media into their older ages? He's forty, he's over the hill. You're not going to kick him off of there yet.
have they ever made any long-lasting friendships through social media? He's not really the type of person to make friends on social media, but he's definitely the type who would continue friendships online once he's already made them.
or on the flip side, gotten into any big social media beef? No.
have they ever felt negatively impacted by social media as a user? Thankfully, Josh feels like he's past the age where social media has a negative impact on people; he doesn't get jealous or feel insecure. Although he might roll his eyes sometimes.
who is their favorite person / account to follow on social media? Any sort of motorcycle-related content, or classic cars! Those are fun to follow, too.
would they say that social media has had an overall more positive or negative impact on the world? Positive if you look at the big picture, but again, he thinks people should wait until they're older to really use it.
and finally: a/s/l? (and do they know what that means?) He knows what it means, unfortunately. 46/M/Maine.
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webomazesworld · 6 months
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Digital Marketing Company: Driving Your Business Forward.
In today's digital age, having a robust online presence is crucial for the success of any business. With millions of consumers turning to the internet to research products and services, businesses need to leverage digital marketing strategies to reach their target audience effectively. This is where a digital marketing company plays a pivotal role. In this article, we'll delve into the world of digital marketing companies, exploring what they do, why they're essential, and how they can help your business thrive in the competitive online landscape.
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Understanding Digital Marketing Companies
Digital marketing companies specialize in utilizing various online channels and strategies to promote businesses, build brand awareness, and drive sales and leads. These companies employ a team of experts with diverse skill sets, including SEO specialists, content creators, social media managers, PPC (Pay-Per-Click) advertisers, and more. Their primary goal is to develop and execute comprehensive digital marketing campaigns tailored to each client's unique needs and objectives.
Services Offered by Digital Marketing Companies
Digital marketing companies offer a wide range of services to help businesses establish a strong online presence and achieve their marketing goals. Some of the key services include:
Search Engine Optimization (SEO)
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SEOis the process of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords. Digital marketing companies employ various strategies, such as keyword research, on-page optimization, link building, and content creation, to improve a website's visibility and organic traffic.
Content Marketing
Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. Digital marketing companies develop content strategies and produce high-quality content in various formats, including blog posts, articles, videos, infographics, and more, to drive traffic and conversions.
Social Media Marketing (SMM)
SMM involves using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others to connect with your audience, build brand awareness, and drive website traffic. Digital marketing companies develop customized social media strategies, create engaging content, and manage social media accounts to help businesses reach their marketing objectives.
Pay-Per-Click Advertising (PPC)
PPC advertising allows businesses to bid for ad placement on search engines and other digital platforms. Digital marketing companies create and manage PPC campaigns to drive targeted traffic to a website, generate leads, and increase sales. They optimize ad copy, target keywords, and monitor campaign performance to maximize ROI.
Email Marketing
Email marketing involves sending personalized emails to a targeted list of subscribers to promote products, services, or events. Digital marketing companies design and execute email marketing campaigns, segment email lists, create engaging content, and track email performance metrics to nurture leads and drive conversions.
Website Design and Development
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A well-designed and user-friendly website is essential for attracting and retaining customers online. Digital marketing companies offer website design and development services to create visually appealing, responsive, and functional websites that align with a brand's identity and goals.
Benefits of Hiring a Digital Marketing Company
Partnering with a digital marketing company offers numerous benefits for businesses looking to enhance their online presence and grow their customer base. Some of the key benefits include:
Expertise and Experience
Digital marketing companies have a team of experienced professionals with specialized skills and knowledge in various areas of digital marketing. They stay updated on the latest trends, algorithms, and best practices to ensure their clients achieve optimal results.
Cost-Effectiveness
Hiring a digital marketing company can be more cost-effective than hiring an in-house marketing team. With a digital marketing agency, businesses can access a full range of marketing services without the overhead costs associated with hiring and training employees.
Scalability
Digital marketing companies can scale their services according to a business's needs and budget. Whether you're a small startup or a large enterprise, a digital marketing agency can tailor its services to meet your specific requirements and goals.
Time-Saving
Managing digital marketing campaigns requires time, effort, and expertise. By outsourcing your digital marketing efforts to a reputable agency, you free up your time to focus on other core aspects of your business, such as product development, customer service, and strategic planning.
Measurable Results
One of the significant advantages of digital marketing is its measurability. Digital marketing companies use advanced analytics tools to track and measure the performance of campaigns in real-time. They provide detailed reports and insights, allowing businesses to make data-driven decisions and optimize their marketing strategies for maximum impact.
Choosing the Right Digital Marketing Company.
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Experience and Reputation: Look for digital marketing companies with a proven track record of success and positive client testimonials.
Services Offered: Consider the range of services offered by the agency and whether they align with your business goals and objectives.
Industry Expertise: Choose a digital marketing company that has experience working with businesses in your industry.
Communication and Transparency: Opt for an agency that values communication and transparency and keeps you informed about the progress of your campaigns.
Budget and Pricing: Determine your budget and choose a digital marketing company that offers services within your price range while delivering quality results.
Conclusion
In conclusion, a SEO company  plays a crucial role in helping businesses navigate the complex world of online marketing and achieve their growth objectives. By leveraging their expertise, experience, and resources, businesses can establish a strong online presence, attract more customers, and drive revenue. Whether you're a small startup or a large enterprise, partnering with the right digital marketing company can make all the difference in driving your business forward in today's competitive digital landscape.
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Digital Marketing Course in New Chandkheda
1. Digital Marketing Course in New Chandkheda Ahmedabad Overview
2. Personal Digital Marketing Course in New Chandkheda – Search Engine Optimization (SEO)
What are Search Engines and Basics?
HTML Basics.
On Page Optimization.
Off Page Optimization.
Essentials of good website designing & Much More.
3. Content Marketing
Content Marketing Overview and Strategy
Content Marketing Channels
Creating Content
Content Strategy & Challenges
Image Marketing
Video Marketing
Measuring Results
4. Website Structuring
What is Website?- Understanding website
How to register Site & Hosting of site?
Domain Extensions
5. Website Creation Using WordPress
Web Page Creation
WordPress Themes, Widgets, Plugins
Contact Forms, Sliders, Elementor
6. Blog Writing
Blogs Vs Website
How to write blogs for website
How to select topics for blog writing
AI tools for Blog writing
7. Google Analytics
Introduction
Navigating Google Analytics
Sessions
Users
Traffic Source
Content
Real Time Visitors
Bounce Rate%
Customization
Reports
Actionable Insights
Making Better Decisions
8. Understand Acquisition & Conversion
Traffic Reports
Events Tracking
Customization Reports
Actionable Insights
Making Better Decisions
Comparision Reports
9. Google Search Console
Website Performance
Url Inspection
Accelerated Mobile Pages
Google index
Crawl
Security issues
Search Analytics
Links to your Site
Internal Links
Manual Actions
10. Voice Search Optimization
What is voice engine optimization?
How do you implement voice search optimization?
Why you should optimize your website for voice search?
11. E Commerce SEO
Introduction to E commerce SEO
What is e-commerce SEO?
How Online Stores Can Drive Organic Traffic
12. Google My Business: Local Listings
What is Local SEO
Importance of Local SEO
Submission to Google My Business
Completing the Profile
Local SEO Ranking Signals
Local SEO Negative Signals
Citations and Local
Submissions
13. Social Media Optimization
What is Social Media?
How social media help Business?
Establishing your online identity.
Engaging your Audience.
How to use Groups, Forums, etc.
14. Facebook Organic
How can Facebook be used to aid my business?
Developing a useful Company / fan Page
Establishing your online identity.
Engaging your Audience, Types of posts, post scheduling
How to create & use Groups
Importance of Hashtags & how to use them
15. Twitter Organic
Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.
How to use Twitter
What are hashtags, Lists
Twitter Tools
Popular Twitter Campiagns
16. LinkedIn Organic
Your Profile: Building quality connections & getting recommendations from others
How to use Groups-drive traffic with news & discussions
How to create LinkedIn Company Page & Groups
Engaging your Audience.
17. YouTube Organic
How to create YouTube channel
Youtube Keyword Research
Publish a High Retention Video
YouTube ranking factors
YouTube Video Optimization
Promote Your Video
Use of playlists
18. Video SEO
YouTube Keyword Research
Publish a High Retention Video
YouTube Ranking Factors
YouTube Video Optimization
19. YouTube Monetization
YouTube channel monetization policies
How Does YouTube Monetization Work?
YouTube monetization requirements
20. Social Media Tools
What are the main types of social media tools?
Top Social Media Tools You Need to Use
Tools used for Social Media Management
21. Social Media Automation
What is Social Media Automation?
Social Media Automation/ Management Tool
Buffer/ Hootsuite/ Postcron
Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
Add/ Remove Profiles in Tools
Post Scheduling in Tools
Performance Analysis
22. Facebook Ads
How to create Business Manager Accounts
What is Account, Campaign, Ad Sets, Ad Copy
How to Create Campaigns on Facebook
What is Budget & Bidding
Difference Between Reach & Impressions
Facebook Retargeting
23. Instagram Ads
Text Ads and Guidelines
Image Ad Formats and Guidelines
Landing Page Optimization
Performance Metrics: CTR, Avg. Position, Search Term
Report, Segment Data Analysis, Impression Shares
AdWords Policies, Ad Extensions
24. LinkedIn Ads
How to create Campaign Manager Account
What is Account, Campaign Groups, Campaigns
Objectives for Campaigns
Bidding Strategies
Detail Targeting
25. YouTube Advertising
How to run Video Ads?
Types of Video Ads:
Skippable in Stream Ads
Non Skippable in stream Ads
Bumper Ads
Bidding Strategies for Video Ads
26. Google PPC
Ad-Words Account Setup
Creating Ad-Words Account
Ad-Words Dash Board
Billing in Ad-Words
Creating First Campaign
Understanding purpose of Campaign
Account Limits in Ad-Words
Location and Language Settings
Networks and Devices
Bidding and Budget
Schedule: Start date, end date, ad scheduling
Ad delivery: Ad rotation, frequency capping
Ad groups and Keywords
27. Search Ads/ Text Ads
Text Ads and Guidelines
Landing Page Optimization
Performance Metrics: CTR, Avg. Position, Search Term
Report, Segment Data Analysis, Impression Shares
AdWords Policies, Ad Extensions
CPC bidding
Types of Keywords: Exact, Broad, Phrase
Bids & Budget
How to create Text ads
28. Image Ads
Image Ad Formats and Guidelines
Targeting Methods: Keywords, Topics, Placement Targeting
Performance Metrics: CPM, vCPM, Budget
Report, Segment Data Analysis, Impression Shares
Frequency Capping
Automated rules
Target Audience Strategies
29. Video Ads
How to Video Ads
Types of Video Ads
Skippable in stream ads
Non-skippable in stream ads
Bumper Ads
How to link Google AdWords Account to YouTube Channel
30. Discovery Ads
What are Discovery Ads
How to Create Discovery Ads
Bidding Strategies
How to track conversions
31. Bidding Strategies in Google Ads
Different Bidding Strategies in Google AdWords
CPC bidding, CPM bidding, CPV bidding
How to calculate CTR
What are impressions, impression shares
32. Performance Planner
33. Lead Generation for Business
Why Lead Generation Is Important?
Understanding the Landing Page
Understanding Thank You Page
Landing Page Vs. Website
Best Practices to Create Landing Page
Best Practices to Create Thank You Page
What Is A/B Testing?
How to Do A/B Testing?
Converting Leads into Sale
Understanding Lead Funnel
34. Conversion Tracking Tool
Introduction to Conversion Optimization
Conversion Planning
Landing Page Optimization
35. Remarketing and Conversion
What is conversion
Implementing conversion tracking
Conversion tracking
Remarketing in adwords
Benefits of remarketing strategy
Building remarketing list & custom targets
Creating remarketing campaign
36. Quora Marketing
How to Use Quora for Marketing
Quora Marketing Strategy for Your Business
37. Growth Hacking Topic
Growth Hacking Basics
Role of Growth Hacker
Growth Hacking Case Studies
38. Introduction to Affiliate Marketing
Understanding Affiliate Marketing
Sources to Make money online
Applying for an Affiliate
Payments & Payouts
Blogging
39. Introduction to Google AdSense
Basics of Google Adsense
Adsense code installation
Different types of Ads
Increasing your profitability through Adsense
Effective tips in placing video, image and text ads into your website correctly
40. Google Tag Manager
Adding GTM to your website
Configuring trigger & variables
Set up AdWords conversion tracking
Set up Google Analytics
Set up Google Remarketing
Set up LinkedIn Code
41. Email Marketing
Introduction to Email Marketing basic.
How does Email Marketing Works.
Building an Email List.
Creating Email Content.
Optimising Email Campaign.
CAN SPAM Act
Email Marketing Best Practices
42. SMS Marketing
Setting up account for Bulk SMS
Naming the Campaign & SMS
SMS Content
Character limits
SMS Scheduling
43. Media Buying
Advertising: Principles, Concepts and Management
Media Planning
44. What’s App Marketing
Whatsapp Marketing Strategies
Whatsapp Business Features
Business Profile Setup
Auto Replies
45. Influencer Marketing
Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.
46. Freelancing Projects
How to work as a freelancer
Different websites for getting projects on Digital Marketing
47. Online Reputation Management
What Is ORM?
Why We Need ORM
Examples of ORM
Case Study
48. Resume Building
How to build resume for different job profiles
Platforms for resume building
Which points you should add in Digital Marketing Resume
49. Interview Preparation
Dos and Don’t for Your First Job Interview
How to prepare for interview
Commonly asked interview question & answers
50. Client Pitch
How to send quotation to the clients
How to decide budget for campaign
Quotation formats
51. Graphic Designing: Canva
How to create images using tools like Canva 
How to add effects to images
52. Analysis of Other Website
Post navigatio
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shefamarketing · 2 years
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Facebook Ads: Why Are They Important?
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Originally Facebook was just a virtual place where people could meet and share or exchange opinions. From the initial entertainment, it has become, today, one of the most powerful digital marketing tools.
Advertisements are a great way to expand the visibility of your brand or Facebook page by reaching a higher number of users than your target and staying on target.
Facebook Ads
The technical term for ads is Facebook Ads. In order to reach a potentially interested target, personalized ads are needed. Your advertising is shown to users who have similar interests to what you produce or sponsor.
What you get from listings
Creating targeted and well-studied advertisements on your target allows you to bring potential customers closer and retain those already acquired, obtaining these results:
Increase the visibility of your brand and target traffic to your website or e-commerce;
Promote and sell your product;
Approach those who don't know you but who are potentially interested in the service you offer;
Collect contacts by retaining them through email     marketing;
Create your loyal community with an informal and direct relationship by stimulating your followers' interactions through your content.
Strategy
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Anyone can create a Facebook page, but to make it grow and bring it to online success, you need a series, and well-structured marketing strategy created ad hoc by digital marketing professionals who have experience with the Facebook Business Manager, the advertising account, and the different types of campaigns.
How to create an ad
First, you need to create a campaign. You can target the results optimally based on your goals, such as interactions, video views, or traffic in the store.
 Then you need to set the group of ads, the budget you want to invest in, and the target or the type of audience that will view the ad.
After completing this stage, you must create the ad, where creativity is needed for both the text and the image. In this way, you will have an increase in user traffic on your social page, obtaining more visibility on the brand and a greater profit.
If you also want to create sponsorships to implement your business, rely on our professionals and their experience. Contact advertising agencies services now and request a free consultation to take advantage of the advantages of relying on professionals in the sector. 
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Affiliate Marketing On Pinterest: The Definitive Guide
Intro
Pinterest is an excellent platform for affiliate marketers, and it can help you generate traffic to your website. Follow the steps in this article to learn how to start a successful affiliate marketing business on Pinterest.
What Is Affiliate Marketing?
Affiliate marketing is a way to make money by referring customers to other companies, who then pay you when they make a sale.
You can find affiliate programs in almost every industry, including travel and tourism, retail stores (such as Amazon), clothing brands, and more.
Let’s say that you want to promote the latest iPhone from Apple Inc., but don’t have the budget for advertising or marketing materials yourself.
You could sign up for an affiliate program with Apple–and then earn a commission when someone buys the phone through your link or banner ad!
Who Should Consider Affiliate Marketing?
Affiliate marketing is a great way to make money online. But, it’s not for everyone. Here are some of the people who should consider affiliate marketing:
Anyone with a passion for a subject and an audience to share it with
Anyone who has a website
Anyone who wants to make money online
Anyone who is looking to build their brand and establish themselves as an authority in their industry or niche market
How to Get Started in Affiliate Marketing on Pinterest
When you begin to explore the world of affiliate marketing, it’s important to understand what it is and who should consider it.
Affiliate marketing is when an individual or company earns a commission by promoting third-party products and services.
If you have a blog or website, then this can be a great way to earn some extra income from your existing content.
In order for a seller (the person who owns the product) to pay out commissions, they must first agree with you on how much they will pay per sale (called a CPA).
Once this has been established between both parties involved in an affiliate program relationship, all that remains is for someone like yourself who wants their products/services promoted through Pinterest accounts like yours!
First things first: create an account on Pinterest if you haven’t already done so! Once logged into your new account, go ahead, and take advantage by linking up any site-related pages such as the “About” section where possible so people know exactly where everything comes from before clicking away into unknown territory.”
Create a Pinterest Account and Link to an Established Website
The first step to becoming an affiliate marketer on Pinterest is to create a Pinterest account. To do this, you’ll need to sign in with your email address and password, then choose a username (not necessarily your name) and password that is memorable but not too obvious.
You’ll want people who visit your page to be able to easily find out who owns it, so don’t use anything too generic like “Pinterest” or “pin.”
The next step is linking your website with the newly created account by adding its URL at the bottom of each pin description.
This can be done by copying and pasting the code provided by Pinterest into each pin description box before hitting “save draft.”
Once this has been done for all pins on your board(s), they should appear live on both Facebook pages associated with them as well as inside search results when users type in keywords related specifically to those topics!
The last thing I recommend doing before moving forward would be checking out some other successful marketers’ boards; there’s no better way than learning from others’ mistakes than from making them yourself firsthand!”
Start Pinning and Creating Great Content for Your Users
You can pin affiliate links to your own boards, or you can pin them on other people’s boards. You don’t have to be the owner of a board or even have permission from the owner to pin an affiliate link there–but if you do, it will help both Pinterest and yourself if you let them know that you’re planning on sharing their content with your followers!
If you’re trying out this strategy for the first time with someone else’s content, make sure it’s something that would be relevant to your audience and not just filler content (like cat photos).
Keep in mind that Pinterest has rules about what you can and cannot pin, so be sure to check out this page before posting affiliate links.
2. Pin your own affiliate links on boards that are relevant to your audience.
This is a great way to get the most bang for your buck. If you’re promoting affiliate links on Pinterest, it’s important to make sure that you’re only promoting products that are relevant to your audience.
For example, if you sell makeup brushes and want to promote an affiliate link for a popular brand of lipstick or eyeshadow–make sure that the brand is one that would be relevant for people who follow your boards!
3. Pin some content from other sources (like blogs).
Promote Products on Pinterest With Links
Pinterest is a social media site that allows users to share images, videos, and other content with their followers. It’s also one of the most popular social media sites for affiliate marketers because it has such a large audience.
Unlike Facebook and Instagram, Pinterest doesn’t have an algorithm that filters out your posts based on what they think you want to see in your feed; instead, it relies on algorithms based on engagement (likes), repins, and comments as well as how many people follow you.
In order to make sure your pins get seen by as many people as possible–and thus increase the chances they’ll be viewed -you need to optimize each pin so that it appeals specifically to its target audience (which may include multiple audiences).
Use Mentioning Other Pinners In Your Pins To Help Build Your Following and Authority
Mentioning other Pinners in your pins is a great way to build your following and authority.
It shows that you’re an expert in your niche, and it builds relationships with other pinners.
Learn how to start a successful affiliate marketing business on Pinterest.
Affiliate marketing is a great way to make money while you’re working on your own terms. You don’t need to have a website or product of your own, and you can start making money right away by promoting other people’s products.
Pinterest is an especially great place for affiliate marketers because it has so much traffic and users who are interested in buying things online. If you know how to use Pinterest as an affiliate marketer, then there are plenty of opportunities for you!
To get started with affiliate marketing on Pinterest:
Create an account at https://www.pinterest.com/signup/. Once this is done, log into the account and link it to an established website where you want people to go when they click on one of your pins (this could be another blog or even just a Facebook page).
Start pinning content that generates interest among potential customers by adding text descriptions about each image along with links back up onto these pages where they can learn more about whatever topic it was that caught their eye originally before clicking over here now!
Conclusion
Affiliate marketing is a great way to make money online, but it’s not something that you can do overnight. You need to build up your following and authority on Pinterest before trying to promote any products or services on there.
If you’re looking for an easy way to get started in affiliate marketing without having to spend too much time or money, then this guide will help!
if you want to get unlimited free traffic to your affiliate links for free click here
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first-digi-add · 2 years
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How to Make Money on Facebook - Best Ways to Earn a Money
Almost half of the world's population uses social media, and Facebook alone has over 2 billion monthly active users. This creates a very large online marketplace pool where many people have made and still make money without any investment.
Making money on a Facebook page depends on which page you run. Are you an influential person? Do you have a growing fan page? Are you a group admin?
While there are many ways to make money on Facebook, there are only a few ways you can start making money on a real Facebook page.
If you are one of those who are wondering how to make money on Facebook without investment, then you are on the right track because this article is for you.
Get knowledge from Social Media Experts they give all the guides of social media.
Here are the Basics to Lay Down First:
Increase your Friends: Facebook has a limit of 5,000 friends and we recommend that you hit that limit. Be prepared to do this, because sending and responding to 5,000 friend requests won't be easy.
Make a Facebook Page and Get a Lot of Likes: Making a page is very simple and takes less than 10 minutes. However, getting people to like and subscribe to it is more difficult. Therefore, your page should have good content and be interesting. People follow the buzzing pages even if they are not asked to.
Create a Group and Replenish the Database of Participants: The next step is to create a group and add as many friends as possible to it. You don't always have to be the one posting updates, though we recommend that you maintain the quality of the group by keeping spam out.
Best Way to Earn a Revenue from Facebook
1. Drive Your Facebook Page Traffic to Blogs 
If you have a Facebook page or group with a lot of followers, you can easily generate paid blog traffic. You can do this by posting a link to your blog and encouraging your followers to visit the page. Once they do, the blog traffic will increase and you will get paid.
2. Start an Affiliate Marketing
When you have a lot of followers on your Facebook page, you can post one or two affiliate marketing links per day to the group. Affiliate marketing works in such a way that you get a percentage of the product price. When someone buys a product through your link, a certain percentage is credited to your account.
3. Create a Simple Facebook App
You don't need to build a complex app to make money. Just come up with simple fun apps that people will use frequently. You can earn money by displaying advertisements or making in-app purchases.
4. Start Facebook Marketing through Influence and Ads
The more followers you have, the more companies and digital marketers will approach you for paid advertising. All you have to do is post a product on your page and Earn Money from Social Media. Usually, the more followers or likes your page has, the more money it will offer you.
5. Obtain Payment for Sponsored Likes and Shares.
Today, people want to get a lot of likes and reposts for their posts or videos. With a large customer base, you can easily help them out by posting a link in your group. The more likes you can give, the more money you earn.
6. Post Videos on Facebook
Facebook videos are very similar to YouTube videos. You can create a video for your business, post it on Facebook, and earn money from ad sales when people watch your video. Facebook offers 55% of the revenue generated to the video creator and keeps 45% for itself.
7. Sell your Personal Products on Facebook
This is basic marketing. The more followers you have, the more people you can reach and the better your chances of selling your product. You can also open a Facebook store and run it like e-commerce.
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