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fashionedchicstyling · 6 years

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How to Become A Social Media Influencer and Start Earning Money

A Popular Instagram influencer by name Rachel Brathen is known to charge upwards of $25,000 for a single Instagram post. Of course, Rachel isn’t the only one. There are number of others like her who is making a successful living out of being an Instagram influencer.

Reason?

Instagram is a powerful platform that carries massive value for brands. Today, it has over 800 million active monthly users. This implies that all of the people that brands try to target are mostly available on Instagram.

And these people actually make purchases based on influencers’ recommendations. Influence Central found that consumers have recently ranked Instagram influencers as the fifth most effective at influencing purchases.

The growing popularity of Instagram influencers may have made you consider becoming one too. If this is something you’ve been thinking about, but were unsure how to proceed, read on.

Here are the 6 steps to become a successful Instagram Influencer

1. Choose a Niche/Category You’re Very Passionate About

To become an Instagram influencer, the first thing you need to do is find a niche/category that suits your personality. This needs to be something you’re very passionate about. Something you like doing, something in which you have a good deal of knowledge and interest. Just because someone else is doing something and is successful, doesn’t mean you should too.

For example, let’s say you’ve seen that people who post about fitness on Instagram have more followers. Should you too start doing the same, even if you don’t have the slightest interest or expertise in it? The candid answer is NO. Remember, on social media, you can’t make it if you fake it.

So pick a niche that you’re genuinely passionate about. Maybe you’re great at DIY crafts? Or maybe you love food, and have a great deal of interest in different types of cuisines? Maybe you’re into fashion and are always aware of the latest styles and trends?

Your Instagram posts should reflect whatever truly interests you and not some random stuff.

Your niche might even be a combination of different things, as long as they’re not random.

2. Create an Interesting Catchy Bio

Once you have decided on your niche, you need to start fine-tuning your Instagram account. The very first thing that you need to focus on is creating a bio that immediately catches people’s attention. It should talk about your story in a way that engages people.

Remember, it’s one of the first things that a brand or a potential follower sees on your account. So if you want to become an Instagram influencer, make it interesting and catchy.

Influencer and travel blogger Helene Sula has a compelling and attractive Instagram bio. In the name field, she has cleverly included “travel blogger,” so that her profile shows up for such searches. And in her bio, she tells her story of how she moved to Germany to explore Europe leaving everything behind. Except for her pups and her husband. Now, isn’t that noteworthy?

3. Share Your Stories

If you think you can become an Instagram influencer just by sharing photos, you clearly have it all wrong. The captions that go along with those photos are as important as the photos themselves. Use them to tell your stories and connect with your followers on an emotional level. Give them a reason to trust you, follow you, and engage with you.

However, in your quest towards engaging them don’t forget to be genuine. Because that will be easily seen though. Instead, share your personal stories in a way that your audience finds interesting yet authentic.

4. Make Your Instafeed Appealing

This is one of the pre-requisites if you’re trying to become an Instagram influencer. Not only should each of your photos be visually-appealing but also adhere to an overall theme. This means that all of your photos in the feed should look good against one another.

Many Instagram influencers follow a particular style of editing their photos so that the color or composition is uniform. You can use tools like VSCO or Lightroom to edit your photos or just the built-in filters in Instagram. But make sure that your photos are taken in high-resolution and plenty of light to make them look really good.

Check out the account of this lifestyle Instagram influencer and see how beautifully he keeps the tones uniform. This gives his Instafeed an incredible visual appeal and makes it look aesthetic too.

5. Post Content Consistently

Posting content consistently is another crucial prerequisite to become an Instagram influencer. Most influencers on Instagram post daily. However, some of them post a few times in a day or even a few times in a week.

Studies have revealed that an increase in your content posting frequency can boost engagement rates. However, when you decide what your posting schedule needs to be, make sure that you choose wisely. Because it needs to be something you can stick to. Setting an unrealistic goal to which you cannot adhere will not help you in any way.

If you find sticking to a schedule difficult, you can schedule your posts with tools like Buffer, Planoly, Preview, or Ripl. These platforms allow you to create your content in advance and set the dates and times for posting. So you don’t need to do it yourself, but your content gets posted automatically.

6. Choose the Right Hashtags

Hashtags are important because they enable your content to be found by other Instagram users. Instagram allows you to use a maximum of 30 hashtags on a photo, and I recommend using them all. But what kind of hashtags should you choose?

Remember that hashtags having high search volumes aren’t necessarily good for you. Because high search volumes imply high competition too. So the chances of your post being discovered using those hashtags is bleak.

Instead, choose hashtags that have decent search volumes that maximizes your chances of appearing in the top posts. Ideally, use a combination of hashtags varying in search volumes from above 10,000 to 1 million. But definitely, not more than a million.

For example, this post by an influencer uses the hashtag #adventurecouple. This is the top post for this hashtag having search volumes of more than 44,000.

8. Leverage Instagram Stories

Instagram Stories are probably the biggest thing right now on Instagram. More and more users are joining this bandwagon. In fact, more than 200 million Instagram users are using them every day. This makes them a perfect weapon to grow more followers and gain visibility.

Even people who aren’t your followers can discover you from Stories. By adding hashtags or location to Stories, you can be discovered by more people. And if you have 10,000+ followers, you can include an outbound link using a “swipe up” option on Stories.

You can even tag others on your Stories and give a shout out to other accounts. This is not only a great way of building relationships but also growing your following. Because those accounts are likely to return the favor too. And this means you get more visibility.

9. Engage Meaningfully

Social media is all about people and how you engage with them. Engagement is one of the most important factors to help you become an Instagram influencer. When someone comments on your photos, make sure that you reply to them. Also, return the favor by liking and commenting on their content.

Here’s a checklist that you can use to increase your post engagement:

· Include a call-to-action in your caption

· Post at a time you’re likely to get maximum engagement (Use insights if you have a Business Account to find the best times)

· Host giveaways and contests

· Use polls in Instagram Stories

· Follow similar accounts and engage with their content

You can use the “Explore” option on Instagram to find content that you can engage with. Also, you now have the option of following hashtags so that relevant content shows up in your feed.

10. Tag Relevant Brands and Contact Them

There are actually two stages towards becoming an Instagram influencer. The first, of course, is to grow your followers organically and engage them. The second, and probably more important for some, is to make money as an influencer.

So, once you have been able to grow your followers above a thousand and have decent engagement, start your outreach. The easiest way is to tag relevant brands on your photos to put yourself on their radar. Sometimes brands even feature such photos on their Instagram account giving you greater visibility.

You can also send direct messages to brands you think would be relevant to your niche. Especially, if you have seen them collaborate with other influencers like you. Work on a pitch that talks about why you are reaching out and what you can offer them. I’m not saying it’s easy but you might be pleasantly surprised at the responses.

You can even join platforms like Grin, InsightPool, HYPR, InfluencerBay, TRIBE, and TapInfluence to find and connect with relevant brands. Some of these platforms need you to have a certain number of followers to be able to participate in campaigns.

11. Do Not Buy Followers

This is a rookie mistake I’ve seen so many Instagrammers make to pave an easy road to success. Paid followers are no good to youbecause most of them are bots or inactive followers. If you want to become an Instagram influencer and make money, organic is the way to go.

Yes, I know it’s not easy and it certainly won’t happen overnight. But hey, there’s no easy road to success. If you have a current job or chores that takes much of your time you can hire an Instagram manager who will manage and help you engage organically to gain REAL and ACTIVE followers to your page. This is the best way to go.

It’s true that you cannot become an Instagram influencer overnight. You will need to be patient and make sure to follow the above steps. It might take a few months, but trust me, you will definitely start seeing results.

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linhgd9 · 3 years

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Latest Research Report on Fashion Influencering Market 2021 is Booming Worldwide With Profiling Key Players- ZEA Worldwide, Inc., Launchmetrics, Inc., Klear

The Global Report on Fashion Influencering Market Size, Status, Growth and Forecast 2021-2026.

Fashion Influencering Market is a data intensive report that includes analysis by experts to help in drawing conclusions. It will also be an aid in formulating strategies for an existing or a new business. One of the most read topics that will interest the readers is the information and the analysis of the competitive market. Fashion Influencering Market is predicted to grow at a significant CAGR in the forecast period.

This report is a pool of information on market-related facts and figures. It touch-base various topics giving detailed information, hard facts, analysis and forecasts. Fashion Influencering gives insights into global markets (US, UK, China and Japan), policies and laws that affect and impact the economy, ROI optimization, revenue generation and cost analysis and much more.

Top Companies: ZEA Worldwide, Inc., Launchmetrics, Inc., Klear, Upfluence, Inc., AspireIQ, Inc., Mavrck, InfluencerDB Tech GmbH & Co. KG, Speakr, Inc., Juliusworks, Inc. (Hypr Brands), Socially Powerful

Click the link to get a free Sample Copy of the Report at: (Up to 25% Discount)

https://www.theresearchinsights.com/reports/Fashion-Influencering-Market-Covid19-Impact-Analysis-Growth-and-Forecast-20212027-411398?mode=007

A global over view can never be overlooked in a report. It is therefore a well researched subject that includes facets of supply and demand, case studies, international regulations and much more. Understanding the scope of a business/market segment or even a product category has, in the current context of the market, is a step towards planning future business expansion. Deciphering market trends and making self analysis of a business in context of the locale as well as global market is crucial planning activities around the brand or in building a brand or even in repositioning brand.

This report segments on the basis of Types are:

Nanoinfluencers, Microinfluencers, Macroinfluencers, and Megainfluencers

This report segments on the basis of Application are:

App1, App2, App3

Ask For Special Discount:

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Reasons: why Fashion Influencering report should be bought:

Well researched data

In-depth data analysis

Provides a backdrop to making decisions related to market segment/product category

Information on the competition

A dissected open look at the regional market

Consumer behaviour that varies

A SWOT analysis of the market segment /product category

Avenues for maximizing revenues

A detailed factsheet of market trends

To find information that covers all the aspects of a relevant market takes a lot of time and research. The Market Insights understands that it is not feasible for an individual to do all this alone. Thus Fashion Influencering is a report put together by a team of professional researchers.

Regional Analysis Of the Report: The regional scope of the report covers major geographical market places

North America

Europe

Asia-Pacific

Latin America

and the Middle East

along with market numbers, and growth potential in form of forecast market values in USD million. Furthermore, the report also sheds light on the competitive landscape in the industry, talking about the key industry participants, their products and services, strategies, financial information and their positions in the market.

If You Have Any Query, Ask Our Experts:

https://www.theresearchinsights.com/enquiry_before_buying.php?id=411398&mode=007

Fashion Influencering report is a researched fact sheet of what exists currently and makes the forecast for what may be expected shortly. So here are the questions that this report answers:

Key questions answered in the report:

How is the current market for the product category doing?

What is working for the brand/ product in the market?

What hurdles does the market face in terms of procurement, marketing, competition, and strategies?

In there any scope of survival in the global market given the current product category?

How are international players doing in the same business?

Growth rate of the businesses in the global market

The analysis documented in Fashion Influencering is data-driven. Extensive research has gone into studying market facts that have helped experts predict the future. For the readers of this report, it will prove informative as well as comprehensive both in understanding facts and concluding.

Covid-19 Impact Analysis: Each and Every reports that we list have been Analyzing the effect of COVID-19 Breakdown. Both upstream and downstream of the whole inventory network has been represented while doing this. Likewise, where conceivable, we will give an extra COVID-19 update supplement/report to the report in Q3, for more information Please Connect with Sales Expert For 24*7 Support.

About us:

The Research Insights is an online market research reports library of 500,000+ in-depth studies of over 5000 micro markets. The Research Insights offers research studies on agriculture, energy and power, chemicals, environment, medical devices, healthcare, food and beverages, water, advanced materials, and much more.

Robin (Head of Sales) – The Research Insights

Phone: +91-996-067-0000 | +44-753-718-0101 | +1-312-313-8080

[email protected]|https://www.theresearchinsights.com

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hyperactive-coffee · 2 years

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I'd love to be able to make some fanart for the new helluva boss episode, but unfortunately I'm unable to for the time being since I got a new laptop that doesnt have a touch screen (my old one that I used for literally everything was super broken), and I have to wait until my drawing tablet arrives. But don't worry! Art is on the way!

#hypr talks #helluva boss mention

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superspunarticle · 7 years

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How Jeremy Meeks Went from Convict to Influencer

Content marketing tips & tutorials.

Ep 6: Today, we talk about the World’s Hottest Convict Jeremy Meeks and his new life as an influencer model. Today we’re going to discuss The remarkable turnaround story of Jeremy Meeks. For those of you that don’t know, Meeks was convicted of gang related charges and had previously served a nine-year sentence for grand theft from 2002 “He allegedly also jumped a 16-year-old and beat him to a pulp.” The dad-of-three has modelled at New York Fashion Week and drives a £120,000 sports car Mark Fidelman of Fanatics Media http://bit.ly/1OAawrf and Gil Eyal of HYPR http://bit.ly/2n7JQs4 discuss the latest topics on every marketer's minds. Episode #6: Need to know marketing - Jeremy Meeks Want the best influencer profiles? Get a free trial at HYPR http://bit.ly/2n7JQs4 ****************************************************** Want to hire us? We create digital marketing campaigns that drive revenue and massive awareness for your company. http://ift.tt/1UoU4vu ******************************************************* Our Best Practices Guides: Influencer Marketing Contact Us: http://ift.tt/2et57Hz Influencer Checklist: http://ift.tt/2cQz97H Webinar Guide: http://ift.tt/2et1i50 Small Business Marketing Bible: http://ift.tt/2fmzrkA ********************************************************** Find us on Social Media Twitter: http://www.twitter.com/markfidelman LinkedIn: http://ift.tt/2apR31p Websites http://ift.tt/1UoU4vu (digital marketing and ecommerce http://ift.tt/1lN4NhZ for influencer marketing Instagram: http://ift.tt/2apRiJT Community Link http://ift.tt/29WWe6G or http://ift.tt/2acwFQR -------------------------------------------------------------

To get extra info regarding content creation services or other related subjects click here: http://ift.tt/2lgrPG5

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jjpocketbook · 4 years

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How to Find Instagram Influencers

It’s hard to believe Instagram started in 2010. It has turned into a marketing powerhouse.

There are 1 billion monthly active Instagram users, and more than half of them use the platform every day. US businesses also love the social channel, and about 71% use it to connect with their market.

While Instagram isn’t the biggest social media platform (that spot belongs to Facebook), it’s still the most impactful influencer marketing channel.

There’s just no denying the power of Instagram in this social media age.

As the site continues to grow exponentially, businesses and brands everywhere are also leveraging the social network by working with Instagram influencers.

So, how do you go about finding the best Instagram influencers for your marketing campaigns?

Why You Need Instagram Influencers

To appreciate how powerful Instagram is, you first need to understand what engagement rates are and what they mean for your marketing campaigns.

Engagement rates refer to the number of likes, comments, and shares an influencer gets when posting content online. It turns out Instagram has the highest engagement rates of any social network.

SproutSocial found Instagram influencers receive an average engagement rate of 1.6 percent, while Rival IQ discovered Facebook considerably lags at an average engagement rate of 0.09 percent.

Higher engagement rates mean that when you work with influencers on Instagram, their followers will more interact notice content than on Facebook.

People Learn About New Brands From Instagram

Another eye-opening statistic is how influential the platform is in helping people learn about new brands.

For instance, 60% of Instagram users say they learn about new products on the social network.

This is excellent news for startups and small businesses.

While digital marketing has opened the door to businesses of all sizes to connect with their markets in a more affordable way than traditional marketing, the reality is, the playing field isn’t level.

Big companies and organizations have bigger budgets. They can generally put larger teams behind their marketing campaigns and quickly raise awareness about their new products as a result.

On Instagram, users frequently notice new brands and products—sometimes even those without all the bells and whistles of a full-blown marketing campaign.

Many Users on Instagram Have Disposable Incomes

It’s great that there are high engagement rates and people can learn about your products from Instagram. But the perhaps most important data is that a good number of Instagram users have money—and they’re willing to spend it.

A study from Snowmad found Instagram is used by:

31% of people who garner more than $75k annually

32% of people who earn $50k to $74k annually

32% of people who make $30k to $49k per year

Additionally, 70% of Instagram users browse products on the site, and 80% follow at least one brand.

All these numbers are great for brands that want to raise brand awareness and make sales.

But one thing isn’t so clear – how do you begin to find the right influencers who will make sense for your brand and bring in great ROI?

How to Find Instagram Influencers For Marketing Campaigns

Did you know there are 500,000 active influencers on Instagram?

Although there are many influencers to choose from, they’re not all created equal. In addition to varying amounts of reach, many are probably not right for your brand.

This step-by-step guide is here to help you connect with influencers who are followed by your target audience.

Outline Your Goals and Metrics

First, you need to decide what this Instagram influencer campaign is all about.

Are you trying to drive sales?

Is it about raising brand awareness?

Are you about to launch a new product?

Your goals form the core of your campaign, and these goals should guide every decision you make.

In addition to understanding your goals, you also need to define your metrics clearly. How will you measure the success of your Instagram marketing campaign?

Let’s say you’re working for a youthful beauty brand that is releasing a new selection of lipsticks.

Here’s an example of what your goals can look like:

For the campaign, we’ll work with young beauty influencers on Instagram.

These beauty influencers will review the product range for their followers.

In addition to product reviews, we want Influencers to speak about the product through their Instagram stories since these are powerful marketing tools.

We aim to exceed the sales of our last lipstick line by 30% within the first month.

The more detailed and specific plan is, the easier it may be to monitor your campaign to see how successful you are and what you may need to tweak.

Define the Right Influencer For Your Brand

Your brand voice is essential to all your digital marketing campaigns. Yet, many marketers and brands struggle to define theirs.

Your “brand voice” is the way you talk to your customers. It includes language style, brand values, and personality.

The more defined and consistent your brand voice is, the more trustworthy your audience may perceive you. Who trusts a brand with a constantly-shifting message?

Defining a solid brand voice can take time. To help get you started, you can use a free online brand quiz.

An insightful one is Kaye Putnam’s brand personality quiz.

All you have to do is answer 16 questions, like:

This quiz is not just fun—it’s effective. When you’re done, you’ll get a detailed report about your top brand archetypes. This information could give you valuable insights into better positioning your brand to communicate with your market.

You don’t have to use all the pointers from the guidelines of these free tools. However, having a detailed analysis of a possible brand style, look, and feel is a great way to find inspiration.

Once you understand your brand, you now need to figure out who your market is.

Who are they, and what do they do for a living?

Who do they follow and engage with on their social networks?

Performing thorough target market research can help you understand your market better, including finding influencers they follow.

Along with creating influencer campaigns, if you want to learn how to grow your personal or company’s Instagram account, check out my Instagram Unlocked course on Youtube:

youtube

Try Google First

Now that you know your goals, brand, and target market, a Google search could help you get a good pool of Instagram influencers to choose from.

Let’s use the beauty brand example from earlier.

To get started, do a general search for something like “top Instagram beauty influencers.”

After searching, make sure you have the most relevant search results. A beauty influencer who was great six months ago may not be so relevant today.

Start by navigating to the Advanced Search Section. You’ll find this in your settings.

From there, you can change the last update section. I changed mine to the past month. This will give you the latest results on the topic.

In the Advanced Search section, you can also narrow your search results by region. This little tool is perfect if your product will only be available in certain areas. What’s the point of getting search results of top European or Asian influencers if your product is only available in the States?

When you get the SERPs, use the first couple of pages to see if any influencers who spark your interest.

Search on an Influencer Platform

There are many influencer platforms on the market, each with pros and cons.

The best part about an influencer platform is that, unlike doing a Google search and sifting through hundreds or even thousands of influencers, an influencer platform does the hard work for you.

You also get more details about your potential influencer.

For example, here’s a profile on an influencer from HYPR, an influencer platform.

You get information on your influencer, their demographics, their niche industries, and more.

Influencer platforms also give you details on audience psychographics and locations, as well as influencers’ engagement rates.

As you look through influencers and start compiling a list of potential people to work with, remember to:

Analyze the Content They Create

Does it connect with your brand voice?

Look into their content on other social channels to ensure the influencer can be a true representative of your brand.

Measure Their Engagement Rates

As highlighted earlier, a good engagement rate means when the influencer posts content about your brand, their audience takes notice.

There are multiple ways to calculate this. You can check out this post about it on Hootsuite to discover different methods.

Appreciate the Value of Micro-Influencers

A study from Markerly, an influencer marketing platform, found Instagram influencers with more followers see less engagement.

This proves micro-influencers—those with good followings, but not overwhelming ones—can be more effective in your social media campaigns than macro-influencers or celebrities.

Micro-influencers have gained followers who respect their expertise and opinions on specific topics. They often create content they’re knowledgeable about and care about. Their social following is more of a community than an audience.

Therefore, working with a few relevant micro-influencers may help you get your content in front of the right audience.

Conclusion

Using Instagram can often be a fantastic way to get people to notice—and purchase—your products.

But it is a double-edged sword. While you have many options, it’s challenging to know who will be the right fit.

Don’t forget to outline your goals and brand voice. Then, consider influencers’ engagement rates.

Who is the right influencer for your brand?

The post How to Find Instagram Influencers appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/instagram-influencers/ via https://neilpatel.com

The original post, How to Find Instagram Influencers, has been shared from https://imtrainingparadise.wordpress.com/2020/09/17/how-to-find-instagram-influencers/ via https://imtrainingparadise.wordpress.com

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marketingcomcaio · 4 years

Text

How to Find Instagram Influencers

It’s hard to believe Instagram started in 2010. It has turned into a marketing powerhouse.

While Instagram isn’t the biggest social media platform (that spot belongs to Facebook), it’s still the most impactful influencer marketing channel.

There’s just no denying the power of Instagram in this social media age.

As the site continues to grow exponentially, businesses and brands everywhere are also leveraging the social network by working with Instagram influencers.

So, how do you go about finding the best Instagram influencers for your marketing campaigns?

Why You Need Instagram Influencers

To appreciate how powerful Instagram is, you first need to understand what engagement rates are and what they mean for your marketing campaigns.

Engagement rates refer to the number of likes, comments, and shares an influencer gets when posting content online. It turns out Instagram has the highest engagement rates of any social network.

SproutSocial found Instagram influencers receive an average engagement rate of 1.6 percent, while Rival IQ discovered Facebook considerably lags at an average engagement rate of 0.09 percent.

Higher engagement rates mean that when you work with influencers on Instagram, their followers will more interact notice content than on Facebook.

People Learn About New Brands From Instagram

Another eye-opening statistic is how influential the platform is in helping people learn about new brands.

For instance, 60% of Instagram users say they learn about new products on the social network.

This is excellent news for startups and small businesses.

Big companies and organizations have bigger budgets. They can generally put larger teams behind their marketing campaigns and quickly raise awareness about their new products as a result.

On Instagram, users frequently notice new brands and products—sometimes even those without all the bells and whistles of a full-blown marketing campaign.

Many Users on Instagram Have Disposable Incomes

A study from Snowmad found Instagram is used by:

31% of people who garner more than $75k annually

32% of people who earn $50k to $74k annually

32% of people who make $30k to $49k per year

Additionally, 70% of Instagram users browse products on the site, and 80% follow at least one brand.

All these numbers are great for brands that want to raise brand awareness and make sales.

But one thing isn’t so clear – how do you begin to find the right influencers who will make sense for your brand and bring in great ROI?

How to Find Instagram Influencers For Marketing Campaigns

Did you know there are 500,000 active influencers on Instagram?

Although there are many influencers to choose from, they’re not all created equal. In addition to varying amounts of reach, many are probably not right for your brand.

This step-by-step guide is here to help you connect with influencers who are followed by your target audience.

Outline Your Goals and Metrics

First, you need to decide what this Instagram influencer campaign is all about.

Are you trying to drive sales?

Is it about raising brand awareness?

Are you about to launch a new product?

Your goals form the core of your campaign, and these goals should guide every decision you make.

In addition to understanding your goals, you also need to define your metrics clearly. How will you measure the success of your Instagram marketing campaign?

Let’s say you’re working for a youthful beauty brand that is releasing a new selection of lipsticks.

Here’s an example of what your goals can look like:

For the campaign, we’ll work with young beauty influencers on Instagram.

These beauty influencers will review the product range for their followers.

In addition to product reviews, we want Influencers to speak about the product through their Instagram stories since these are powerful marketing tools.

We aim to exceed the sales of our last lipstick line by 30% within the first month.

The more detailed and specific plan is, the easier it may be to monitor your campaign to see how successful you are and what you may need to tweak.

Define the Right Influencer For Your Brand

Your brand voice is essential to all your digital marketing campaigns. Yet, many marketers and brands struggle to define theirs.

Your “brand voice” is the way you talk to your customers. It includes language style, brand values, and personality.

The more defined and consistent your brand voice is, the more trustworthy your audience may perceive you. Who trusts a brand with a constantly-shifting message?

Defining a solid brand voice can take time. To help get you started, you can use a free online brand quiz.

An insightful one is Kaye Putnam’s brand personality quiz.

All you have to do is answer 16 questions, like:

You don’t have to use all the pointers from the guidelines of these free tools. However, having a detailed analysis of a possible brand style, look, and feel is a great way to find inspiration.

Once you understand your brand, you now need to figure out who your market is.

Who are they, and what do they do for a living?

Who do they follow and engage with on their social networks?

Performing thorough target market research can help you understand your market better, including finding influencers they follow.

Along with creating influencer campaigns, if you want to learn how to grow your personal or company’s Instagram account, check out my Instagram Unlocked course on Youtube:

youtube

Try Google First

Now that you know your goals, brand, and target market, a Google search could help you get a good pool of Instagram influencers to choose from.

Let’s use the beauty brand example from earlier.

To get started, do a general search for something like “top Instagram beauty influencers.”

After searching, make sure you have the most relevant search results. A beauty influencer who was great six months ago may not be so relevant today.

Start by navigating to the Advanced Search Section. You’ll find this in your settings.

From there, you can change the last update section. I changed mine to the past month. This will give you the latest results on the topic.

When you get the SERPs, use the first couple of pages to see if any influencers who spark your interest.

Search on an Influencer Platform

There are many influencer platforms on the market, each with pros and cons.

The best part about an influencer platform is that, unlike doing a Google search and sifting through hundreds or even thousands of influencers, an influencer platform does the hard work for you.

You also get more details about your potential influencer.

For example, here’s a profile on an influencer from HYPR, an influencer platform.

You get information on your influencer, their demographics, their niche industries, and more.

Influencer platforms also give you details on audience psychographics and locations, as well as influencers’ engagement rates.

As you look through influencers and start compiling a list of potential people to work with, remember to:

Analyze the Content They Create

Does it connect with your brand voice?

Look into their content on other social channels to ensure the influencer can be a true representative of your brand.

Measure Their Engagement Rates

As highlighted earlier, a good engagement rate means when the influencer posts content about your brand, their audience takes notice.

There are multiple ways to calculate this. You can check out this post about it on Hootsuite to discover different methods.

Appreciate the Value of Micro-Influencers

A study from Markerly, an influencer marketing platform, found Instagram influencers with more followers see less engagement.

This proves micro-influencers—those with good followings, but not overwhelming ones—can be more effective in your social media campaigns than macro-influencers or celebrities.

Therefore, working with a few relevant micro-influencers may help you get your content in front of the right audience.

Conclusion

Using Instagram can often be a fantastic way to get people to notice—and purchase—your products.

But it is a double-edged sword. While you have many options, it’s challenging to know who will be the right fit.

Don’t forget to outline your goals and brand voice. Then, consider influencers’ engagement rates.

Who is the right influencer for your brand?

The post How to Find Instagram Influencers appeared first on Neil Patel.

How to Find Instagram Influencers Publicado primeiro em https://neilpatel.com

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remelitalia · 4 years

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How to Find Instagram Influencers

It’s hard to believe Instagram started in 2010. It has turned into a marketing powerhouse.

While Instagram isn’t the biggest social media platform (that spot belongs to Facebook), it’s still the most impactful influencer marketing channel.

There’s just no denying the power of Instagram in this social media age.

As the site continues to grow exponentially, businesses and brands everywhere are also leveraging the social network by working with Instagram influencers.

So, how do you go about finding the best Instagram influencers for your marketing campaigns?

Why You Need Instagram Influencers

To appreciate how powerful Instagram is, you first need to understand what engagement rates are and what they mean for your marketing campaigns.

Engagement rates refer to the number of likes, comments, and shares an influencer gets when posting content online. It turns out Instagram has the highest engagement rates of any social network.

SproutSocial found Instagram influencers receive an average engagement rate of 1.6 percent, while Rival IQ discovered Facebook considerably lags at an average engagement rate of 0.09 percent.

Higher engagement rates mean that when you work with influencers on Instagram, their followers will more interact notice content than on Facebook.

People Learn About New Brands From Instagram

Another eye-opening statistic is how influential the platform is in helping people learn about new brands.

For instance, 60% of Instagram users say they learn about new products on the social network.

This is excellent news for startups and small businesses.

Big companies and organizations have bigger budgets. They can generally put larger teams behind their marketing campaigns and quickly raise awareness about their new products as a result.

On Instagram, users frequently notice new brands and products—sometimes even those without all the bells and whistles of a full-blown marketing campaign.

Many Users on Instagram Have Disposable Incomes

A study from Snowmad found Instagram is used by:

31% of people who garner more than $75k annually

32% of people who earn $50k to $74k annually

32% of people who make $30k to $49k per year

Additionally, 70% of Instagram users browse products on the site, and 80% follow at least one brand.

All these numbers are great for brands that want to raise brand awareness and make sales.

But one thing isn’t so clear – how do you begin to find the right influencers who will make sense for your brand and bring in great ROI?

How to Find Instagram Influencers For Marketing Campaigns

Did you know there are 500,000 active influencers on Instagram?

Although there are many influencers to choose from, they’re not all created equal. In addition to varying amounts of reach, many are probably not right for your brand.

This step-by-step guide is here to help you connect with influencers who are followed by your target audience.

Outline Your Goals and Metrics

First, you need to decide what this Instagram influencer campaign is all about.

Are you trying to drive sales?

Is it about raising brand awareness?

Are you about to launch a new product?

Your goals form the core of your campaign, and these goals should guide every decision you make.

In addition to understanding your goals, you also need to define your metrics clearly. How will you measure the success of your Instagram marketing campaign?

Let’s say you’re working for a youthful beauty brand that is releasing a new selection of lipsticks.

Here’s an example of what your goals can look like:

For the campaign, we’ll work with young beauty influencers on Instagram.

These beauty influencers will review the product range for their followers.

In addition to product reviews, we want Influencers to speak about the product through their Instagram stories since these are powerful marketing tools.

We aim to exceed the sales of our last lipstick line by 30% within the first month.

The more detailed and specific plan is, the easier it may be to monitor your campaign to see how successful you are and what you may need to tweak.

Define the Right Influencer For Your Brand

Your brand voice is essential to all your digital marketing campaigns. Yet, many marketers and brands struggle to define theirs.

Your “brand voice” is the way you talk to your customers. It includes language style, brand values, and personality.

The more defined and consistent your brand voice is, the more trustworthy your audience may perceive you. Who trusts a brand with a constantly-shifting message?

Defining a solid brand voice can take time. To help get you started, you can use a free online brand quiz.

An insightful one is Kaye Putnam’s brand personality quiz.

All you have to do is answer 16 questions, like:

You don’t have to use all the pointers from the guidelines of these free tools. However, having a detailed analysis of a possible brand style, look, and feel is a great way to find inspiration.

Once you understand your brand, you now need to figure out who your market is.

Who are they, and what do they do for a living?

Who do they follow and engage with on their social networks?

Performing thorough target market research can help you understand your market better, including finding influencers they follow.

Along with creating influencer campaigns, if you want to learn how to grow your personal or company’s Instagram account, check out my Instagram Unlocked course on Youtube:

Try Google First

Now that you know your goals, brand, and target market, a Google search could help you get a good pool of Instagram influencers to choose from.

Let’s use the beauty brand example from earlier.

To get started, do a general search for something like “top Instagram beauty influencers.”

After searching, make sure you have the most relevant search results. A beauty influencer who was great six months ago may not be so relevant today.

Start by navigating to the Advanced Search Section. You’ll find this in your settings.

From there, you can change the last update section. I changed mine to the past month. This will give you the latest results on the topic.

When you get the SERPs, use the first couple of pages to see if any influencers who spark your interest.

Search on an Influencer Platform

There are many influencer platforms on the market, each with pros and cons.

The best part about an influencer platform is that, unlike doing a Google search and sifting through hundreds or even thousands of influencers, an influencer platform does the hard work for you.

You also get more details about your potential influencer.

For example, here’s a profile on an influencer from HYPR, an influencer platform.

You get information on your influencer, their demographics, their niche industries, and more.

Influencer platforms also give you details on audience psychographics and locations, as well as influencers’ engagement rates.

As you look through influencers and start compiling a list of potential people to work with, remember to:

Analyze the Content They Create

Does it connect with your brand voice?

Look into their content on other social channels to ensure the influencer can be a true representative of your brand.

Measure Their Engagement Rates

As highlighted earlier, a good engagement rate means when the influencer posts content about your brand, their audience takes notice.

There are multiple ways to calculate this. You can check out this post about it on Hootsuite to discover different methods.

Appreciate the Value of Micro-Influencers

A study from Markerly, an influencer marketing platform, found Instagram influencers with more followers see less engagement.

This proves micro-influencers—those with good followings, but not overwhelming ones—can be more effective in your social media campaigns than macro-influencers or celebrities.

Therefore, working with a few relevant micro-influencers may help you get your content in front of the right audience.

Conclusion

Using Instagram can often be a fantastic way to get people to notice—and purchase—your products.

But it is a double-edged sword. While you have many options, it’s challenging to know who will be the right fit.

Don’t forget to outline your goals and brand voice. Then, consider influencers’ engagement rates.

Who is the right influencer for your brand?

The post How to Find Instagram Influencers appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/instagram-influencers/ via https://neilpatel.com

See the original post, How to Find Instagram Influencers that is shared from https://imtrainingparadise.weebly.com/home/how-to-find-instagram-influencers via https://imtrainingparadise.weebly.com/home

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servaxo · 5 years

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Persuasive influencer marketing boosts brand attention

If you’re not using influencer marketing already, it might be time to consider adding it to your marketing toolkit.

Multiple studies show that influencer marketing works. A Marketing Charts survey revealed that 22 percent of 18- to 24-year-olds made a big purchase after seeing an influencer endorse the item online. A study by Linquia shows that 92 percent of marketers who use influencers feel they reached their audiences. And a B2B case study performed by Nielsen Catalina Solutions for TapInfluence® discovered that after 12 months, influencer content created 11 times higher return on investment than an average display ad.

If you’re ready to give influencer marketing a try, we’ve put together a list of best practices and influencer giveaways that can help you make the most of your influencer-marketing plan.

Best practices

As you move forward with influencer marketing, consider using these best practices:

Bigger isn’t always better: While a major influencer with millions of followers might get your name seen by more people, micro-influencers—those with 10,000 to 250,000 followers—are more budget-friendly. Plus, you’ll want to partner with someone who works directly in your company’s niche, and that’s likely to be a micro-influencer. A service like Hypr® can help you locate your ideal brand match.

Build a long-term relationship: Creating a long-term relationship with an influencer will also help create a long-term relationship with their followers.

Measure your ROI: Whether it’s impressions, conversions or something else, be sure to track that you’re getting what you need from influencer marketing.

Let the influencer do their thing: The influencer will know what works best, so collaborate in a way that’ll show off your brand.

Have promotional fun

As you and your influencer determine how to best reach your audience, consider some of these popular post ideas:

Gifting/unboxing: If you’ve got great products, unboxing videos can be a fun way to show them off, either by sponsoring influencer content or sending boxes to multiple influencers as a gift. Include promotional gifts—like stickers or PopSockets®—for them to keep or give away to help spread your message.

Giveaways and competitions: Create a fun contest that offers a major prize or experience to anyone who shares the post or posts a hashtag. You can offer influencer giveaways, like a wireless car charger or a jacket for men or women, to runners-up.

Sponsored post: Sponsoring a blog review of your product will help your audience find it via search engines. Plus, it gives readers a feel for what you’re selling.

Travel: To boost brand awareness, send an influencer on an amazing vacation and have them talk about the trip while showing off a branded product. Send promotional gifts, like high-end backpacks, to get your brand a few extra views.

Get seen

Influencer marketing and influencer giveaways can boost visibility with an audience that’s already interested in your products or services. With collaboration and fun posts, you’ll be sure to find people who “like” what you do.

The post Persuasive influencer marketing boosts brand attention appeared first on 4imprint Learning Center.

Persuasive influencer marketing boosts brand attention published first on https://getyourlogos.tumblr.com/

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stevesmithpoint-blog · 6 years

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Global Biometrics as a Service Market | Segmentation, Application, Industry Size, Technology, Regional Analysis, Development, Major Companies, Research Analysis and Forecast to 2018-2025

The Global Biometrics as a Service Report gives a point by point data and investigation of creation, income, drivers and openings, key producers, and focused scene. Besides, current market patterns and development openings are talked about alongside broad analysis of each fragment for the historic period and the forecast period 2018– 2025. The report gives bits of knowledge on assembling cost structure, marketing channels, and wholesalers and dealers examination. This study is useful for advertise players, financial specialists, and investors obtain intensive data and insights to settle on better decisions for the future.

Market Analysis: Global Biometrics as a Service Market

Global Biometrics as a Service Market is expected to reach USD 2972.9 million by 2025, from USD 2306.4 million in 2017 growing at a CAGR of 28.9% during the forecast period of 2018 to 2025. The upcoming market report contains data for historic year is 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025.

Market Definition: Global Biometrics as a Service Market

There is an increasing need for biometrics solutions for identifying and enrolling citizens for elections and voting purpose. Growing concerns of security and threat of life has developed a need for safe and secure environment. The safety concerns have industrialized a biometrics safety system which is used across several industries such as banking, hospitality, defense, government, healthcare, consumer electronics, home safe and safety, transport, and commercial safety and security.

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Key Market Competitors: Global Biometrics as a Service Market

The key players operating in the global biometrics as a service market are –

· Fujitsu

· Idemia

· Aware, Inc.

· Leidos

· M2SYS Technology

The other players in the market are-

· Iritech,

· SmilePass,

· Certibio,

· HYPR Brands the Influencer Marketplace,

· BioID,

· Accenture,

· Fulcrum Biometrics,

· Cognitec Systems GmbH,

· SecuGen Corporation,

· Integrated Biometrics,

· Lumidigm,

· Nitgen,

· Suprema,

· Crossmatch

Market Drivers:

· Threats due to high security

· Increasing usage of mobile devices

Market Restraint:

· Security on cloud storage of biometric data

· Unreliability and high cost involvement for the biometrics technologies

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Segmentation: Global Biometrics as a Service Market

· By Modality Type (Unimodal, Multimodal),

· By Deployment Model (Public Cloud, Private Cloud, Hybrid Cloud),

· By Organization Size (Small and Medium-Sized Enterprises, Large Enterprises),

· By Application (Mobile Banking, Payments & Authentication, Identity Proofing & Credentialing, Law Enforcement & Border Control, Civil Identity & Elections, Workforce Management, Others),

· By Industry (Banking, Financial Services, and Insurance Telecommunications and IT)

· By Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa)

Key Insights in the report:

· Historical and current market size and projection up to 2025

· Market trends impacting the growth of the global biometrics as a service market

· Analyze and forecast the plastic straps market on the basis of modality type, application, deployment model, organization size and industry

· Trends of key regional and country-level markets for modality type, application, deployment model, organization size and industry

· Company profiling of key players which includes business operations, product and services, geographic presence, recent developments and key financial analysis

About Us:

Data Bridge Market Research set forth itself as an unconventional and neoteric Market research and consulting firm with unparalleled level of resilience and integrated approaches. We are determined to unearth the best market opportunities and foster efficient information for your business to thrive in the market. Data Bridge endeavors to provide appropriate solutions to the complex business challenges and initiates an effortless decision-making process.

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Website: https://databridgemarketresearch.com

#Global Biometrics as a Service Market Research Report #Global Biometrics as a Service Research Report #Biometrics as a Service Market

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digitalmark18-blog · 6 years

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The Ultimate Guide to Target Twitter Influencers for Your Brand (Updated November 2018)

New Post has been published on https://britishdigitalmarketingnews.com/the-ultimate-guide-to-target-twitter-influencers-for-your-brand-updated-november-2018/

The Ultimate Guide to Target Twitter Influencers for Your Brand (Updated November 2018)

Influencers have been making waves in the marketing industry over the past couple of years and Twitter has played a crucial role in many influencer marketing campaigns. According to a recent study conducted by Twitter, partnering with the right Twitter influencers can help brands increase the customers’ purchase intent by up to 88%.

Twitter has more than 326 million active users on a monthly basis and sees about 500 million tweets in a single day. Due to the large user base and high activity levels, Twitter has emerged as an important social media marketing platform. And influencer marketing is a good way to promote your brand on Twitter. Many brands have started collaborating with Twitter influencers and you can too.

But even if you’ve already decided to use it, you still need to make sure your campaign is a success. This requires thorough strategic planning, specifically adapted for a Twitter influencer marketing campaign. In this post, you’ll find the ultimate guide to target Twitter influencers to get the best results from you Twitter influencer campaign.

Define the Ideal Influencer

The first step to targeting Twitter influencers is to be clear about what you need in an influencer. How would you define the perfect influencer for your brand? How many followers should they have and how much engagement should they be able to generate? Which niches should they specialize in? What kind of personality do they maintain and how well do they connect with their fans?

All of these questions can help you in filtering out the best influencers to work with from a list of hundreds of potential influencers. There are several effective ways to define your ideal influencers – by audience, topic, or campaign.

1. Defining Ideal Influencers by Audience

Your ideal influencer should be able to have some kind of sway over your target audience. So you should start by looking at your target audience to see which influencers they look up to. Or you can look for influencers whose audience shares the same interests and demographics as your target audience.

2. Defining Ideal Influencers by Topic

Your ideal influencer should be relevant to your industry. This will ensure that when they talk about your product it will blend perfectly with the content they usually create. So defining them based on the topic they specialize in is a great idea.

Most influencer marketing tools will help you conduct a search for influencers based on relevant keywords or category, which makes finding Twitter influencers easier. You just need to think about all the topics that are relevant to your brand and find influencers based on keywords for that niche.

To find relevant keywords for your niche, you can use keyword finder tools. Several such tools are easily available and free to use. Below is an example of a keyword search result using the tool KWFinder.

Image Source: KWFinder

Once you have found relevant keywords for your industry, you can use them to search for Twitter influencers for that industry or topic.

3. Defining Ideal Influencer by Campaign

And of course, your ideal influencer should be able to help you achieve your campaign goals. If you wish to raise brand awareness, for instance, you’ll need to work with influencers who have significant reach. If you wish to boost your brand’s image, your ideal influencer should be able to present your brand in a favorable light. And if you wish to drive conversation about your brand, your ideal influencer should also have high engagement rates.

For each of these options, you can come up with a list that will help you define what characteristics your ideal influencer should possess. And you can use this list to select only the most ideal influencers from your search results.

Use the Right Tools to Find Potential Influencers

Now that you have defined your ideal influencer, you should start conducting a search for some of the most relevant influencers for your brand. While you can conduct keyword and hashtag searches using the Twitter influencer search option, it might be a better idea to implement tools that will make your job easier and save you some time. Here are some of the best tools you can use to find potential Twitter influencers for your brand:

1. HYPR

If you have to look for influencers based on what type of audience they can engage, HYPR is an excellent option. The tool helps you discover the most relevant influencers for your brand. It gives you insights into important stats such as the number of followers and level of engagement.

In addition to this, it also displays the influencer’s audience demographics. This is crucial for determining whether or not the influencer will have sway over your target audience. You’ll be able to find out details about an influencer’s audience such as age, gender, race/ethnicity, etc.

Image Source: HYPR

2. BuzzSumo

BuzzSumo is one of the most popular tools for finding Twitter influencers. This is probably because the tool gives you a vast range of options to conduct your search. You can enter a relevant keyword or topic in the search bar and filter your results by type of influencers – bloggers, influencers, companies, journalists, or regular people.

You can also filter the results by language, country, content type, and more. And from the search results, you can easily view stats such as page authority, domain authority, follower count, retweet ratio, and more. This will help you discover the kind of impact each influencer can make for your campaign and on your target audience.

Image Source – BuzzSumo

3. Onalytica

The Onalytica Influencer Discovery Software is also an excellent option because it offers comprehensive results and a wide variety of search options. First of all, you can use it to conduct different types of searches such as search by category, search by topic, search by demographic, and search by content.

You can then filter the results based on their influence type, their follower county, their location, and more. But the best part for those who wish to target Twitter influencers is that you can filter the results by social channel. So you can choose to display an only those influencers who have significant impact on Twitter.

Image Source: Onalytica

4. Mention

Sometimes, the best types of influencers to work with are those who are engaged in conversations highly relevant to your brand and products. And Mention is an excellent tool to help you discover such influencers. You can use the tool to keep track of conversations on Twitter and Instagram as well as across the web.

As a result, the tool will help you discover Twitter influencers who are using your keywords in their tweets. So, it even lets you find Twitter influencers who are already talking about your brand in a positive light. All you need to do is include your brand name among the list of keywords to search. Plus, Mention has an in-built influencer score so you can easily identify the most important influencers for your brand.

Image Source: Mention

5. NeoReach

And of course, there’s NeoReach which is another highly comprehensive influencer discovery tool. They offer 40 different filters to help make your search easier and more relevant. You can use keywords such as brand mentions and competitor mentions to find highly relevant influencers for your brand.

You can also use social performance such as engagement rate and follower count to filter your search. Or you can also filter your search using audience demographics such as age, gender, brand affinity, location, language, and more. This tool is excellent because, in addition to discovering influencers, it also helps you track and manage your campaign through a single dashboard.

Image Source: NeoReach

Best Practices to Connect with Twitter Influencers

After you’ve narrowed down on some of the influencers that you want to work with on Twitter, it’s time you start connecting with them. But unless you’re absolutely pressed for time, don’t just begin with a cold email. Instead, make the most of Twitter to interact with them first. The idea is to get them to notice you and eventually warm up to you before you can send them an email.

Here are some of the best practices to help you connect with Twitter influencers:

1. Reply to Their Tweets

The first step to interacting with Twitter influencers is by replying to their tweets. Influencers are going to get tons of likes on their tweets so you need to take the bold step of responding to them if you want to be noticed. But don’t reply to just any tweet from the influencer. Instead, look for relevant opportunities such as when the influencer has achieved something or is asking a question.

For example, see how Kiss the Moon, a brand that deals in beauty and wellness products, is replying to a tweet by skin expert Kristy Mawhinney of Skin Insights. The influencer tweeted about how their kitchen was featured in a magazine. And Kiss the Moon replied to her tweet, talking about how much they love her kitchen.

2. Write Something Positive About Them

Another way to get the attention of Twitter influencers is by mentioning them in your tweet. You can talk about their recent achievements or how much you admire them. Maybe you can talk about their latest tweet or share one of their blog posts and mention them. Whatever you do, the tweet should be able to grab their attention and paint them in a positive light.

The idea is to show them that you’re paying attention to them and that you’re rooting for them. At the same time, avoid doing this too much especially if it’s about only one influencer. They might end up finding you annoying or creepy. Try to use this tactic every couple of weeks or when certain influencers on your radar have done something laudable.

Here’s an excellent example from As I Am, a brand that sells products to maintain natural curls. In the following screenshot, you can see that they’re showing their admiration for Alexus Crown, who is a micro-influencer and describes herself as a “naturalista.” This is an excellent way to get her attention and possibly approach her later for a partnership.

Image Source: Twitter

3. Ask Them a Relevant Question

You can also start a conversation with Twitter influencers by asking them relevant and interesting questions. But only do this if you find that the influencer is very responsive to fan questions. You can find a list of all the tweets they’ve replied to under the Tweets & Replies section. A highly responsive influencer is more likely to engage with your brand and answer your questions if they are relevant to them.

For example, British chef and restaurateur Jamie Oliver is a mega influencer in the food industry. He has more than 6.8 million Twitter followers as of writing this post. And if you go through his Tweets & Replies section, you’ll see that he’s very responsive to tweets from his fans. So it would be an excellent idea to ask him a relevant question if he fits the ideal influencer for your brand.

Image Source: Twitter

4. Retweet Them

In case you’ve found influencers who are already talking about your brand, show them your appreciation by retweeting their post in which they’ve mentioned you. This will help you form a connection with the influencer. And you’ll also win over your audience by showing them that influential figures are choosing your brand.

Otherwise, you can also use Twitter to share posts created by influencers about your brand on other platforms. Take for example how Glossier shares an Instagram story by Kate Bosworth in which she’s using their product. They’ve tagged her in the caption to make sure she notices.

Image Source: Twitter

5. Publish a Blog Post Featuring Multiple Influencers

This is an effective way to target multiple Twitter influencers in one go. Feature influencers in a blog post enlisting top content by influencers on a particular topic or top influencers in a field.

Then tag influencers on Twitter, applaud them for making it to your top influencers list, and share a link for your blog post.

This has two purposes—to increase the popularity of your blog post and to get you noticed by influencers. Try this method to target Twitter influencers and effectively get noticed by them.

To find the top influencers for your blog post, you can use any of the tools mentioned above and search for influencers by topic.

Below is an example of one such blog post, mentioning multiple Twitter influencers. The blog post lists top Twitter influencers for different industries and topics.

Image Source: Izea

While this blog post covered top influencers for multiple topics, you can create a separate post for each topic. To target Twitter influencers, you can keep your blog posts specific and cover only Twitter influencers.

Final Thoughts

You now have a clear idea of what you should do before you can start working with Twitter influencers. You understand how to find them and make a shortlist of the ideal Twitter influencers for your brand. And you also have a clear idea of how you can start approaching them before you begin your campaign.

Now all you have to do is define your goals and start with the tips provided in this guide to find the best-suited Twitter influencers for your Twitter marketing campaign.

The campaigns you execute will all depend on what you need out of the campaign. You can decide on what type of campaign to execute once Twitter influencers have started warming up to you. You can choose from a range of campaign options from brand mentions to full-fledged partnerships where you create ads featuring Twitter influencers.

Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

Source: https://shanebarker.com/blog/guide-target-twitter-influencers/

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