#i mean. as it is with everything. the video game industry transforming into a competition between giants has been bad for product quality
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Genuinely with the death of nintendo handheld low-cost games that came with the switch, as every continuing handheld series became a switch series and thus had a price increase, a lot of their most kid-friendly franchises have become more and more inaccessible to children, especially now that nintendo has decided to follow every other major console and has started pricing new games even higher.
And now that a lot of these series are so old and thus a lot of their fanbase has aged into adulthood, a lot of these series would benefit greatly from making some of the new entries more adult-oriented. But nintendo very stubbornly wants to keep their main franchises as kid-friendly as possible, sometimes severely restricting the potential of these series by not allowing them to explore things like more complex mechanics, higher difficulty, or darker topics that past entries have brushed over in favor of keeping the age rating low. Pokemon's core battle engine has been in want of an overhaul for years now, and Legends Arceus kind of did that but not wholly, for example.
This would be pretty understandable in the interest of keeping every entry of these series accessible to all age groups, but with inflating prices, who are these games even for anymore? A normal kid with your average allowance from their parents isn't going to be able to afford tears of the kingdom or even $60 pokemon games more often than not. Back when these games were $30-$40, sure, if they saved up, but now many families have even tighter budgets than ever due to the rising cost of living. Nintendo is pricing themselves out of their target audience while simultaneously leaving their adult fans who have been with them since childhood to feel neglected in favor of exclusively making games for today's children.
Obviously nintendo will always make sales because even though they make children's games, they're still fun as hell for a person of any age, and many kids will be able to afford their games once in a while, but it does feel like they're kind of... making their games for an audience that barely exists.
#i do hope the success of legends arceus leads gamefreak to branch out more into other formats beyond what you typically expect from pokemon#that game's massive success does show there is a market for more atypical pokemon games with higher difficulty#but that's not my main point. my point is that the video game industry is kind of hurtling towards unsustainability#it used to be that video games were made on shoestring budgets and coded by some of the most inventive people of the time#utilizing poor hardware so they were forced to optimize optimize optimize#and you could buy them for pretty reasonable prices#i mean. as it is with everything. the video game industry transforming into a competition between giants has been bad for product quality#at least indie game devs exist. carrying on the legacy of the first few decades of video game development#making games that are either for kids or for adults rather than trying to be equally appealing to all age groups#which is an impossible balance to strike without leaving one demographic or another unsatisfied#also not to be an old man but why are nintendo games so fucking easy nowadays#pokemon treats you like you don't know the block goes in the square hole#back in my day video games were hard and didn't hold your hand constantly and we LIKED it#are kids more stupid than they were 15 years ago? no. obviously kids aren't getting dumber#so why do games have to treat you like you're an idiot?
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How to Write a Value Proposition
A value proposition is what sets your small business apart from the competition and establishes you as an expert in your field. It is a key element for marketing your business effectively.
A strong value proposition identifies your audience, addresses their pain points, offers a solution, and highlights what makes your approach unique. Follow these steps to create an effective value proposition.
1. Understand Your Target Audience
Knowing your target audience is essential for business success. This means understanding who your customers are, their preferences, pain points, buying behavior, and demographics. By learning what motivates them and what they value, you can tailor your products, services, and marketing strategies to meet their needs. This allows you to create targeted messaging, improve customer satisfaction, and achieve better business outcomes.
2. Identify a Specific Problem
Once you understand your audience, the next step is to identify the specific problem your business solves for them. Your business may address multiple issues, and larger companies often have separate value propositions for different products or services.
For simplicity, focus on the primary problem your business solves. Most small businesses emerge from recognizing an unmet need, so focus on that core issue to communicate your value effectively.
3. Describe Your Solution
Clearly explain how your business solves your customer's problem. The goal is to help customers understand what you offer and why it matters to them.
While you may have several ideas on how to solve the problem, keep your value proposition concise and to the point. A clear and impactful message is key to getting your value across effectively.
4. Highlight the Results
To strengthen your value proposition, refer to what you know about your target audience and their pain points. Identify which benefits of your business are most likely to resonate with them.
You can also draw from success stories, customer testimonials, or other relevant data to further validate your value.
5. Showcase What Makes You Unique
Finally, highlight what sets your business apart from the competition. What makes you the best choice?
Do you have extensive experience, unique industry qualifications, innovative solutions, or exceptional customer service? Perhaps you offer perks like free shipping. Whatever makes your business stand out should be emphasized in this section.
Examples of Small Business Value Propositions
Here are some examples of strong value propositions across different industries:
Fitness Business
We help young remote professionals stay healthy by providing Wi-Fi-enabled gym equipment that tracks progress and makes exercise fun.
Why It Works:
It identifies the target customers’ desire for a healthier lifestyle and highlights the unique offer of connected gym equipment that tracks progress.
Freelance Artist
I help businesses seeking a visual identity attract customers by designing original logos that boost brand recognition in their target market.
Why It Works:
It speaks to the needs of the target audience and emphasizes the benefit of creating a unique logo to increase brand awareness.
Tech Startup
We help students improve their reading skills through fun comprehension exercises by providing an educational video game that makes learning enjoyable.
Why It Works:
It's concise and offers a clear solution to a specific problem.
Sandwich Shop
Make the most of your lunch break with delicious sandwiches made from homemade bread, fresh-cut deli meats, local cheeses, and scratch-made spreads.
Why It Works:
It connects with the customer’s lunch break needs and highlights the homemade ingredients that differentiate the business.
Cleaning Service
Transform your home into a sanctuary with a cleaning service that makes every space sparkle. Our detail-oriented staff takes care of everything so you don't have to.
Why It Works:
It visualizes the outcome and highlights the convenience offered to the customer.
Consignment Store
High-quality products don’t need to come with a high price tag. Explore our selection of well-maintained home decor and furniture to add style to your space—without the sticker shock.
Why It Works:
It appeals to cost-conscious customers while emphasizing a commitment to quality.
Marketing Agency
Attract the right customers to your e-commerce business with proven SEO strategies that drive results and increase sales.
Why It Works:
It directly addresses the target audience’s problem and connects the solution to tangible results.
Florist
Celebrate life’s special moments with hand-picked floral bouquets, delivered the same day at no extra cost. Our curated selection ensures you receive the freshest flowers to make every occasion unforgettable.
Why It Works:
It highlights unique features like same-day delivery and hand-picked flowers, while encouraging immediate action.
5 Tips for Crafting a Strong Value Proposition
Keep It Simple
Your value proposition should be understandable within five seconds. If it takes longer, it's too complex. A concise statement is easier to use as the foundation for other marketing materials.
Emphasize Clarity
Avoid vague language. Be direct and keep your value proposition straightforward. Your audience should immediately understand what you offer.
Avoid First-Person Language
Focus on the customer rather than your business. Replace "I" or "we" with "you" to keep the messaging customer-centric.
Avoid Overly Promotional Language
While your value proposition should set you apart, avoid using hype. Focus on the key benefits rather than over-the-top claims.
Seek Feedback
If you’ve spent a lot of time crafting your value proposition, it can be difficult to view it objectively. Get feedback from customers or trusted advisors, and consider A/B testing different versions to see which performs best.
Start Your Business with Confidence
Crafting a strong value proposition is essential for developing an effective sales strategy, both online and offline. Once your target audience recognizes your value, you can build relationships that lead to sales.
As your customer base grows, consider investing in reliable accounting software to manage your business growth.
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Section23 Announces November 2021 Slate
Section23 has announced it’s November 2021 release slate:
HOUSTON, August 24, 2021 – Home video distributor Section23 Films today announced its November slate of releases which includes the Premium Box Set of Sentai Filmworks hit series, FOOD WARS 4. Available on November 30th.
Product details follow, in order of release
Coming November 2021
Title: HENTAI PRINCE AND THE STONY CAT
Published by: Sentai Filmworks
Distributed by: Section23 Films
Run Time: 300 min.
Street Date: 11/2/2021
Format: BD
Language: Japanese with English Subtitles
SRP: $49.98
SYNOPSIS: Koto is a total pervert whose inability to project any emotion is a constant problem. Tsukiko, on the other hand, has the opposite issue and can’t stop blurting out whatever she happens to be thinking, no matter how juvenile or inappropriate. So, when these two misfits each learn about a stone statue of a cat that can magically remove a single personality trait, they jump on it. Unfortunately, it turns out that the cat doesn’t just take the personality trait away, it transfers it to somebody else! Now Koto can’t stop stalking without a filter for his perverted thoughts while Tsukiko is unable to display emotion! So the only solution to their NEW problems is to find the original owners of the problems the cat has “fixed” and arrange an un-swap in HENTAI PRINCE AND THE STONY CAT!
Title: REDO OF HEALER
Published by: Maiden Japan
Distributed by: Section23 Films
Run Time: 300 min.
Street Date: 11/9/2021
Format: BD
Language: Japanese with English Subtitles
SRP: $59.98
SYNOPSIS: Suppose you were to gain great powers, but that those powers would bring you nothing but suffering and pain after being betrayed, captured, and abused by the “heroes” you thought were your allies? That’s the fate that awaits Keyaru… until he receives a warning from a future version of himself, one who endured those agonies but reversed time to give him a chance to escape that fate. But Keyaru wants more than just salvation. He wants to make those who wronged him pay. And, armed with the knowledge of future events and how to better use his powers, he has the perfect weapons to grind them under his heels. Vengeance will stalk the land, making Keyaru’s future enemies die in the most painful ways possible and transforming the Queen who ruled them into his personal slave in REDO OF HEALER!
Title: PROBLEM CHILDREN ARE COMING FROM ANOTHER WORLD, AREN’T THEY?
Published by: Sentai Filmworks
Distributed by: Section23 Films
Run Time: 275 min.
Street Date: 11/16/2021
Format: BD
Language: English & Japanese with English Subtitles
SRP: $59.98
SYNOPSIS: On the planet Little Garden, the dangerous Gift Games played between individuals with unique abilities are the route to wealth, power and global dominance. Where there are winners, however, there are also losers, and the No Name faction has been so decimated that only 120 members, mostly children, remain. Now there’s just one hope: Bring in outside recruits and gamble that their new abilities will reverse the tide! And on a world known as Earth, they find Izayoi, Asuka and Yo. The three new players have no idea what they’re getting into, let alone any inkling as to how dangerous the games really are, but all are far more formidable than they appear. The battle for supremacy will be anything except fun and games as the ultimate fight for power begins in PROBLEM CHILDREN ARE COMING FROM ANOTHER WORLD, AREN’T THEY?
Title: SCIENCE FELL IN LOVE, SO I TRIED TO PROVE IT
Published by: Sentai Filmworks
Distributed by: Section23 Films
Run Time: 300 min.
Street Date: 11/16/2021
Format: BD
Language: English & Japanese with English Subtitles
SRP: $69.98
SYNOPSIS: When university researcher Ayame Himuro confesses to fellow researcher Shinya Yukimura that she’s in love with him, it sets off an interesting debate. Being the kind of students that they are, Yukimura wonders if love can be proven as a formula. Himuro’s first attempt, counting increased heartbeats and numbers of longing glances, seem promising. However, when they test those results under laboratory conditions, reenacting scenes from romantic manga, the data gets confusing. Especially after they drag in classmate Kanade Kotonoha to act as a “control”, since when she and Yukimura reenact the same scenes, much of the “physical evidence” is duplicated! Of course, that just means that they and their entire research team will just have to try harder! Is love blind? And was it blinded by science? Find out in SCIENCE FELL IN LOVE, SO I TRIED TO PROVE IT!
Title: GIRLS UND PANZER DAS FINALE – PART 2
Published by: Sentai Filmworks
Distributed by: Section23 Films
Run Time: 66 min.
Street Date: 11/23/2021
Format: BD
Language: English & Japanese with English Subtitles
SRP: $29.98
SYNOPSIS: After falling for BC Freedom High’s clever deception, the Oarai Girl’s High tank-maidens find themselves faced with an entirely different battlefront than expected. However, Yukari suspects that any bluff that could have been carried out so easily by so many people must have some basis in fact. So, as the other school teams prepare for combat across the competition, Oarai digs down with a plan to undermine the groundwork beneath their opposition. Too much digging is dangerous, though, and the girls are next troubled to discover that the foundations of Momo’s personal life are equally unstable. With the victor of the Koala Forest High vs. Chi-Ha-Tan Academy battle as their next opponent, it’s a war on all fronts in GIRLS UND PANZER DAS FINALE – PART 2! BONUS: The events preceding the BC Freedom battle are revealed in THE TAYUKI WARS OVA!
Title: FOOD WARS 4 PREMIUM BOX SET
Published by: Sentai Filmworks
Distributed by: Section23 Films
Run Time: 300 min.
Street Date: 11/30/2021
Format: COMBO
Language: English & Japanese with English Subtitles
SRP: $179.98
SYNOPSIS: The ultimate Regimental Food War continues as the culinary rebels led by Soma and the members of Kyokusei square off against epicurean elitist Azami and the Totsuki Ten. At stake – the future of dining across Japan. Because if the rebels fail, Azami intends to impose his own tastes and techniques on the entire restaurant industry! But the fine dining control freak has made a serious mistake in threatening the futures of Soma’s friends and family, as while the rebels may seem less experienced overall, this is ultimately a clash of skill, dedication, and, most of all, taste. That may be a recipe for disaster for the seasoned veterans! There are truffled times ahead, and it’s anyone’s guess as to whose goose will ultimately be cooked in the mind-roasting season long battle that is FOOD WARS! THE FOURTH PLATE!
Title: KAKEGURUI S1
Published by: Sentai Filmworks
Distributed by: Section23 Films
Run Time: 300 min.
Street Date: 11/30/2021
Format: BD
Language: English & Japanese with English Subtitles
SRP: $69.98
SYNOPSIS: Only the extremely rich can enroll at Hyakkaou Private Academy, but few remain that way and many lose more than everything. Run by a corrupt and sadistic school council, the “system” at Hyakkaou is based on gambling, with losers who are unable to cover their debts being demeaned by their peers and forced to serve their debtholders. And if that’s not terrifying enough, some games can result in losing an eye, one’s fingernails, or even their life! But the system is shocked when transfer student Yumeko Jabami arrives. Dark, mysterious and attractive, she’s a wildcard who plays for the thrill of it… and to maintain her habit, she’s become insanely skilled. The odds are rigged, and the council will stop at nothing to destroy her, but they’re about to be steamrolled by a high roller from Hell in KAKEGURUI!
About Section23 Films:
Section23 Films provides home video marketing and distribution services for a variety of companies, including Sentai Filmworks, Switchblade Pictures, Maiden Japan, Kraken Releasing and AEsir Holdings. With its special focus on genre entertainment, Section23 Films distributes some of the very best anime, martial arts, and horror titles on the market today.
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Epic v. Apple: The legal challenge that could remake the future of the digital economy Because it has set things up this way, Apple wields huge power over the terms it can dictate to app makers. One in particular has become a thorny issue, even if most consumers are unlikely to notice it: Any time you buy a digital product or service on many iOS apps, it is processed on an Apple-run payment system, and Apple collects a 30% fee from that. Now, a federal judge is slated to decide: Is Apple’s policy just a hugely successful business model — or is it a violation of US antitrust law? In a trial starting Monday, the judge will consider whether Apple is justified in requiring many app makers — and by extension, consumers — to use the company’s payments technology. The potentially landmark trial stems from a lawsuit filed by the maker of the hit video game Fortnite, which Apple booted from its platform last summer for not complying with its rule. The high-profile case will involve witnesses including Apple CEO Tim Cook and his top lieutenants. Representatives for Facebook and Microsoft are also expected to testify. Corporate emails and presentations could fuel a fierce courtroom battle over app store policies, which are increasingly under scrutiny by regulators in Europe, lawmakers in the United States and many others. The judge’s ruling — and, of course, the appeals that will almost certainly follow — could have huge ramifications not only for Apple and its iOS ecosystem, but potentially for other app stores and the overall app economy, which has grown to hundreds of billions of dollars and supports millions of jobs. It’s a case that could either transform the way many in-app purchases work, or entrench the power tech platforms have to set the rules of an increasingly digital world. As Silicon Valley’s expanding reach has moved Congress to propose new laws aimed at restraining the tech industry’s biggest players, the outcome of the case may even shape the broader future of tech regulation. A swift removal App developers and tech industry observers have complained about Apple’s policies for years. But things reached a boiling point last summer when Epic updated its hugely popular Fortnite app for iOS. With the update, players were encouraged to buy virtual currency (used for items such as in-game outfits and emotes directly from Epic, rather than from within the Fortnite app. Players who used Epic’s payment system would receive a discount reflecting a portion of Apple’s fees, the company said. As a violation of Apple’s rules against outside payment channels, the announcement led to the game’s swift removal from the Apple app store. Existing players couldn’t receive updates to the game, and new players couldn’t download the app. That’s when Epic sued and further escalated matters by launching a flashy publicity campaign with the hashtag #FreeFortnite. It even released an ad that satirized, beat for beat, Apple’s famous “1984” advertisement. With the suit, Epic alleges that Apple holds a monopoly on the distribution of iOS apps, and that Apple’s rules around payments are illegal because they shut out potential rivals. The result, Epic has alleged, are higher prices for iOS users and less innovation in the app marketplace. If it weren’t for Apple’s rules, Epic would launch its own iOS app store and offer cheaper payment systems, the company has said in court filings. But right now, “Epic is forced, like so many other developers, to charge higher prices on its users’ in-app purchases on Fortnite in order to pay Apple’s 30% tax,” the company wrote in its initial complaint. Apple disputes that it operates a monopoly, arguing that consumers — and Fortnite fans — aren’t forced into using Apple devices or Apple’s app platform. The 30% fee it collects on app transactions is comparable, it says, to the 30% commissions charged by other app stores and digital storefronts for video games. And it was Epic that went out of its way to engineer a legal crisis so that it could bring the lawsuit in the first place, Apple argues, citing what it describes as an “intentional act of sabotage” by Epic to break its contracts with Apple. ‘Project Liberty’ The trial is sure to have some lively moments, as the two sides have already sparred in front of the judge hearing it, Yvonne Gonzalez Rogers, who was nominated by President Barack Obama in 2011 to serve on the US District Court for the Northern District of California. Epic’s decision to immediately sue and push to publicize its fight suggested it knew how events would unfold — something Epic’s lawyers have acknowledged. “When you are taking on the biggest company in the world, and you’re taking it on where you know it’s going to retaliate, you don’t lie down in the street and die,” Epic’s attorney, Katherine Forrest, said in one appearance before the judge. “You plan very carefully on how you’re going to respond.” Records introduced during the pre-trial process showed that Epic developed a whole campaign to challenge Apple, called Project Liberty, of which the Fortnite app update and promotion were a critical part. Apple argues the existence of Project Liberty shows the game company was acting in bad faith from the start, because the entire crisis was premeditated. Further, it has argued that Epic is interested in its own profits, not competition. “It initiated its ‘Project Liberty’ campaign as a means of reducing the price for which it must pay for the use of Apple’s intellectual property, and initiated this litigation under the pretense that it simply wants to aid competition, not to boost its own profit margins,” Apple claimed in a recent court filing. Epic has conceded that it broke the terms of its contract with Apple, but justified doing so as a reasonable response to alleged illegal behavior by Apple. Framing the case The central idea behind Epic’s lawsuit is that Apple allegedly used its exclusive ability to sell iOS apps as a form of monopolistic leverage. Apple rejects that premise, arguing that there is no monopoly to speak of, so there can be no antitrust violation. Apple’s store may be the only place for users to download iOS apps, but it isn’t the only place users can find Fortnite or other video games, Apple argues. Apple is, of course, part of a broader market of video game distributors that includes Microsoft, Sony, Nintendo, Valve and Epic itself, all of which operate their own video game software stores. Besides, Apple has argued, its platform rules exist for good reasons, such as ensuring that consumers can’t be targeted by malicious app makers. It’s not illegal to have a monopoly under US law; it’s only illegal to try to preserve a monopoly at the expense of competition. By portraying itself as part of a competitive market of video game sellers, Apple seeks to avoid both criticisms. Much of the case could hinge on this framing exercise, as well as the underlying justifications for Apple’s store rules. “The question at the heart of it,” said Adam Kovacevich, founder of Chamber of Progress, a tech advocacy group backed by Google, “is this: ‘Does Apple as the marketplace owner — do they have rights, essentially, to run their marketplace as they like?'” Some legal experts say that, from a competition perspective, things are more complicated. “Once people are in an ecosystem, they are very locked in,” said John Bergmayer, an attorney at the consumer advocacy organization Public Knowledge. “I have an investment in the apps I bought, I have all kinds of data and stuff. It would be a huge hassle to switch, and so most people just don’t.” Under scrutiny Scrutiny of app store policies has spiked internationally in the past year amid a wider turn against Big Tech . European officials announced a probe of Apple’s rules last summer. British authorities said in March they, too, were investigating. Last month Apple was fined $12 million in Russia over alleged anti-competitive app store policies; the company has disputed the allegations. Last year, an investigation and report by the House Judiciary Committee’s antitrust panel concluded that Apple, Amazon, Facebook and Google enjoy “monopoly power” and have exercised it in ways that have hindered innovation and reduced consumer choice. Apple and Google were forced to defend their app store policies before a US Senate hearing last month led by the powerful antitrust subcommittee. Major app companies including Spotify, Tile and Match Group — which owns the dating app Tinder — accused Apple and Google of everything from exorbitant marketplace fees to retaliation for refusing to comply with the platforms’ terms. Apple and Google rejected those allegations, arguing in the hearing that their platform policies help ensure the safety and security of their app stores and that they do not engage in retaliatory behavior. But prominent lawmakers were not persuaded; subcommittee chair Sen. Amy Klobuchar vowed to investigate claims of retaliation and Sen. Mike Lee, the panel’s top Republican, called Apple and Google’s power over Americans “unprecedented.” At several points, both lawmakers quoted directly from documents filed in the Epic case. Source link Orbem News #APPLE #challenge #Digital #Economy #Epic #Epicv.Apple:Thelegalchallengethatcouldremakethefutureofthedigitaleconomy-CNN #Future #Legal #Remake #Tech
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How to invest in Tokusatsu Part 2: The List
Toei Co. LTD
Ticker #: TYO 9605
Dividend (Late 2017): 0.45 USD per share
Dividend Yield (Late 2017): 0.05%
Price: $105-106 USD (Late 2017)
Licenses: Super Sentai, Kamen Rider, Metal Heroes, various heroes created by Shotaro Ishinomori, Sailor Moon, Pretty Cure.
Toei is massive in terms of what cards it has on the table. Name a popular anime in the past 10-20 years and there is roughly a 7 out of 10 chance it came from this studio’s animation department. Even Gen X American childhood favorites like Muppet Babies came from this studio’s animation department. Aside from that, they are the film and TV production company of Super Sentai, the original source material for Saban’s Power Rangers series, as well as Super Sentai’s older sister series Kamen Rider. Both are beloved staples of Japanese pop culture that make Toei some serious bank. If not for people like Shotaro Ishinomori, this company would not be known as the crown jewel of Japanese superhero media.
The downside is Toei isn’t cheap for some, 105 bucks is a lot to ask for. But it is justified as it is one of the most successful international animation studios outside of Disney and has made cult live action hits like Battle Royale.
The company as a whole has: Real estate, animation and live action film and television production, movie theaters, home video distribution (V-Cinemas and Hyper Battle Videos being an example), internet streaming content distribution, film studios for developing movies for clients, a high tech film R&D department, a Feudal Japan theme park (which many period piece shows or scenes use for filming). They also hold art exhibitions, stage shows and have a global marketing firm so people like Mr. Saban can get Toei licensed properties for international television.
Toho Co. LTD.
Ticker #: TYO 9602
Dividend (Late 2017): 0.11 USD per share
Dividend Yield (Late 2017): 0.73%
Price: 33 USD (Late 2017)
Product: Godzilla, Mothra and various popular Kaiju characters. The now defunct Chouseishin series.
The House of Godzilla is a proud company that dates back to the early 20th century and one of the most respected Japanese film studios in Hollywood thanks to being one of the studios that supported the projects of film legend Akira Kurosawa.
As far as what it does, Toho has its own chain of movie theaters, an animation studio division that makes popular hits like My Hero Academia, a TV production company, Real estate, a movie studio, a theatrical play production studio and film production and special effects studios. They also hold the film distribution rights to many popular anime such as the globally beloved Pokemon series which gives them a slight edge on the competition. In recent years, Toho is adapting to the times in a good way by reviving Godzilla on the big screen and expanding into the market of online streaming/sales distribution. This has resulted in great financial growth in the past 2 years that could go on if Godzilla’s box office takes for both the Japanese and US film series continue and further expansion into the internet through digital distribution and partnerships with licensing to companies like Netflix. Proof that the King of Monsters can still pack a mighty roar!
Bandai Namco Group
Ticker #: TYO 7832
Dividend (Late 2017): 0.11 USD per share
Dividend Yield (Late 2017): 0.62%
Price (Late 2017): 34-35 USD per share Lowest price in 2017 was 27 USD
Owns: Digimon and various video game franchises, has partial ownership of Ishimori Productions though absorbing a large money sharehold of that company in 2007 (Ishimori Pro is still family operated though through Akira Onodera).
Toy Licenses: Seemingly Almost EVERYTHING UNDER THE SUN. Star Trek, Marvel, DC, Ultraman, WWE, Dragon Ball Z, Kamen Rider, Super Sentai, Metal Heroes, Sailor Moon, Gundam etc.
Easily the largest behemoth in Japan’s toy industry and now owner of the company that made Pac-Man among other things, Bandai is only spared from being compared to a maniacal corporate super villain in terms of power by having its global competitors live in harmony with it.
It produces in toy manufacturing of various types including model kits, DX toys, card games, premium collectibles, stuffed animals, Sofubi, electronic toys and video games. It also owns a few theme parks, manufactures arcade game cabinets, makes movies, TV and music, owns a trucking company, has a bakery to sell seasonal food stuffs online to customers, gashapon vending machines, clothing...They also own the famed animation studio Sunrise and have their own media distribution network. Yeah, Bandai is scary big!
However, that large amount of corporate product diversity and business means potentially that Bandai is stable and safe in most situations. If one falters, another could spring Bandai’s finances back on its feet. Bandai has recently expanded its global operations by opening a Premium website in the USA to sell adult collectible toys directly to customers online. So there is definitely growth potential!
Tohokushinsha Film Corporation
Ticker #: TYO 2329
Dividend (Late 2017): 0.14 USD per share
Dividend Yield (Late 2017): 2.52%
Price (Late 2017): 6.79 USD
Product: The Garo Series
Tohokushinsha Film Corporation or TFC for short is the distributor of the Garo Series. While Garo creator Keita Amemiya has his own studio, Crowd Inc., to produce the show, it is a private company with no stock investments. So the best way to invest in Garo is to support TFC. While Garo is the thing they are most proud of, TFC’s core business is being a film dubbing house for Hollywood movies, taking the dialogue and translating it so the moviegoers in Japan can understand what the heck people like Harrison Ford are saying in their own language. Its other core business is film archiving and storage.
Owning TFC includes these sectors: TV/film production, special effects studios, Marketing firms, TV commercial ad companies, Cable TV (red flag!), Supermarkets, a furniture store chain, a beauty salon chain, a brewery, anime production, moichandising sales and home video sales. They also have a licensing firm in Los Angeles, CA called Cente Service (which presumably is how Kraken Releasing got the rights to those shiny Blu-Rays of Garo Season 1!).
TFC is cheap compared to the others. But cheaper stocks below $10 always have higher risk in some capacity depending on company performance, so be careful!
Shochiku LTD.
Ticker #:TYO 9601
Dividend: 0.26 USD per share (Does not make payments quarterly)
Dividend Yield: 0.35%
Price: 150 USD
What you are Toku investing in: Ultraman films
Shochiku is the toughest of the film studios in Japan, as it has been around since 1895! Don’t believe me? This one Kabuki theater company turned film studio has survived the following: the end of the Meiji Era, World War II, US occupation, several earthquakes, changing technology, and stared down a near bankruptcy without even flinching. You know you have something special when a 122 year old company is still profitable and still growing. While they now focus on movies and media, Shochiku did not abandon their heritage as the Kabuki theater company that built it is still in operation, now expanded to doing other stage plays. Their core film business is Samurai movies, dramas and action/crime dramas
Shochiku owns movie theaters, a music record company, a film studio, an anime production unit, several stage theater companies including a costume department, real estate, restaurants, home video distribution, TV broadcasting etc. They also hold the rights to film distribution of the Ultraman movies.
Stock is a bit pricier, but it has had decent growth the past 3 years.
Takara Tomy Co.
Ticker #: TYO 7867
Dividend: 0.12 USD per share
Dividend Yield: 0.72%
Price: 16 USD per share
Owns: The Tomica Hero series, Transformers (co-partnership with Hasbro), Tomica toy cars
Takara Tomy is a famed toy brand thanks to the popularity of its products like Transformers and Beyblade. Recently, the company threw their hats back into the TV tokusatsu ring by making the magical girl series Idol x Warriors Miracle Tunes to compete with Bandai/Toei’s Pretty Cure Series.
While beloved, the grim shadow of Japan’s declining birth rate is making investors wary of Takara Tomy as their target demographic is younger kids. This leaves them in a very vulnerable position if Japan’s birth rate screeches to a complete halt, as no new babies means no future toddlers or preschoolers to ask parents to buy their products like PlaRail. Another blow to them recently is the loss of their long running Pokemon toy license to a rival company which will start selling their own toys in 2018.
Some meanspirited money men are even speculating Hasbro will just buy out Takara’s ownership of Transformers and ditch the remains if they sink. However, not all is gloom and doom as things seem to be doing better this year. Time will tell if this toy company, one half of which is one of the oldest toy manufacturers in Japan, will endure. In the meantime, give it some love so maybe we can get the Tomica Hero series back! (holding a large amount of stocks gives you voting power over who leads the company after all!)
Takara Tomy’s main business is of course toy manufacturing. It also deals in the making of baby products, children’s books, video games, gashapon toys, candies and various other youth marketed goods and apparel.
Sony
NYSE Ticker: SNE
Price: $44.81 per share (11/4/17)
Dividend: 9 cents USD
Yield: 0.40%
Owns: Funimation, therefore indirectly owns the distribution rights to the Garo anime.
Now, I know what you are thinking. Sony? Well, yeah. Given a very recent event, this counts. See just a week ago, Sony officially bought Funimation. And Funimation had a deal with MAPPA to buy the streaming rights to the Garo animes. Plus, Funimation was in the middle of simulcasting Infini-T Force when it happened! In addition, the company is a major partner with Bandai and Ishimori Pro in making Kamen Rider video games for its Playstation family of game consoles like the hotly anticipated Climax Fighters game.
The company is often overlooked for bigger tech stocks like Apple, but they are so much more than a video game company. In addition to consumer electronics, the Sony corporation has a movie studio (which is debated in merit due to the quality of some of their productions) a TV studio in LA that produces shows and beloved TV game show staples Wheel of Fortune and Jeopardy, an animation studio and that is just the visual media part.
They have semiconductor manufacturing plants, record labels and music distribution, Networking, medical firms, insurance, banking, telecommunications, advertising....In short, Sony is one of the most diverse businesses in the entire world and a worthy addition to a portfolio.
And now one NOT to invest in...
Fields Corp.
Ticker #:TYO 2767
Dividend: ???
Yield: 2.62%
Owns: Part of Tsuburaya Productions, the company that makes Ultraman. Also has a stake in HEROS, the manga magazine that distributes the Infini-T force, ULTRAMAN and Kamen Rider Kuuga manga.
As of this year...this stock is not worth your time. Fields is in trouble right now as the reports of its financials indicate a hard time. The company has lost a big chunk of its yearly income. It is in the negative in terms of debt in some areas and it is reporting major losses. Its primary business is Pachinko machines.
Figures, a company that invests on gambling would go down this year!
So there you have it, places you can support tokusatsu in the world of finance!
I know this was probably boring, but I promise the next post will be fun!
Note: This data is from November of 2017 and may not reflect future financial data.
#tokusatsu#stocks#finance#investing#toho#toei#sony#TFC#fields corp#shochiku#bandai namco#takara tomy
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Youth Activities Ii - Valentine’s Day Time
Can a Valentine's Day be messed up with a straightforward https://en.search.wordpress.com/?src=organic&q=dansk gift? Well, it would appear that Amy LaBelle can.
A lengthy, very long time back, when even the stuffed toy stores have been not everywhere and no one taught women how you can enjoy their sex, I was already a stressed and lively youngster who imagined checking out the industry of delight alone or perhaps in company.
At that time, I had a man with whom I needed began to make it happen together with whom I spent the afternoons of Saturdays from bash to bash. Though if we have been lucky along with his mothers and fathers went to village to the weekend, sometimes we could also spend the times together and also the celebration was better still. Which was when February came and remembering Valentine's Time seemed the most appropriate thing to do. We were privileged to obtain among those Saturdays whenever we could rely on the house of his mother and father, therefore we prepared almost everything to savor a wonderful night of enjoy very hormonal. He would look after acquiring some take out, as well as renting a porno video and getting more condoms, and I would acquire some under garments he got never observed and carry some fragrant candles to create the atmosphere. In fact a few things i got lay out to perform was delight him with a very interesting gift item both for individuals.
We had concluded dinner when he took out a tiny package covered with gold papers. To my amazement, his soft romanticism got directed him to provide us a engagement ring together with his name engraved upon it, as well as the particular date in our very first erotic deal with. Right then I thought it was fine to explain to him that this is not usually the date engraved on this kind of gift idea, nevertheless i realized that on his component, it had been a very wonderful details as well as attractive, plus it would stop being required to explain to anyone that this became not exactly the time of our own anniversary. She got also delivered a number of containers of condoms of varied flavours that her co-workers experienced certain her that I would go crazy and this I would not cease until I had tried all of them. In the event it was my turn to give her my gift item, I got out a beautifully twisted footwear box. Her very first reaction was obviously to believe that we was giving her some sneakers and her grin distributed from ear to ears. When she picked up the lid from the pack and noticed a tremendous crimson vibrator her touch transformed immediately and her anger became the protagonist of the festivity, as to what I needed was required to preserve as much as buy it!
A long, number of years ago, gentlemen only comprehended competition inside the sex area as well as any penis besides their particular was an affront for their virility. The one which was not only power-driven but also longer and fuller than his very own was an insult to his immature head. That Valentine's besøg dette websted lige her Time evening failed to end properly for people like us since there was clearly absolutely no way he could know the value that plaything would bring to our intimacy. Even so, I didn't give up and a few weeks later on, once again from the tranquility of my father's property, I surely could train him to take pleasure from the strength that that vibrator offered him over my system as he dealt with it along with his palms. He failed to like to talk about it together with his friends by any means, but whenever we could, he failed to think twice to take it out for the far more lustful games.
Unfortunately, it is still occurring these days and there are individuals who have not yet understood that in the sex partnership almost everything provides up when you both take it. I, after a long time, although I actually have changed partners often a few things i still do is provide online games and playthings in all my intimate instances. Which tells me i have to consider what things to acquire with me for my day with this unique night.
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20 Resources That'll Make You Better at digimon world dawn
Digitize PSP Cheats And Methods ~ Cheathunter
Following a success of Disney's 1937 film Snow White and the Seven Dwarfs, the Japanese domestic anime market confronted severe pressure from international filmmakers. Nelson Chitty can be a Venezuelan expat residing in Argentina. He's a writer and translator passionate about background and foreign cultures. His ideal weekend is definitely spent between leisurely games of Civilization VI and looking for the next seinen anime to marathon. Not only was it a switch of pace when it comes to the Digimon themselves, however the human heroes also get a lot more tale than most seasons. There are some actual heart-tugging occasions and hints throughout of impending tale beats that produce rewatching a lot of fun.
Honestly, there is little reason to play this title today. Regularity with the parameters established initially by the series redeems Digimon Globe to a certain extent, emboldened in the eye of fans who appreciate simulation type games; however, that is easily one of the worst titles to try and grab today. Online. A players shuffled deck is placed face down right here. Cards drawn into the player's hand are extracted from the Online pile. I love the Assassin's creed series along with both Dead Space games. In modern times, butterflies are extremely common in Japanese anime and manga. Most often, butterflies represent a character's fleeting thoughts or dreams.
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Digimon Globe for the PS1 is a great game if you enjoy Tamagotchi style gameplay. You need to raise and train them carefully in fact it is better to follow a information so that you can train the correct stats to make sure your Digimon digivolves into the particular monster you want. Once you have them digivolved you possess a certain amount of gametime before they will die and then you have to retrain the hatched Digimon. The main storyline revolves around you exploring to find a specific Digimon and recruit it back again to the village.
The English dub cast is fantastic and they are the reason I blind bought this anime without seeing it on legal streaming in Japanese. In the movie, Digimon Adventure which was a prelude to the Digimon series, no one knew the way the gateway between the Digital World and real life was activated. All they saw was just a moment when Digimon could travel from one to the other. Pokémon fans will immediately recognise the gameplay method of Best Fiends and can enjoy what it has to offer. When you begin out, you'll have the option between three different starter creatures (audio familiar?), and from there, you will http://www.bbc.co.uk/search?q=digimon start your journey to be the best.
Digimon Globe: Data Squad exists predominately as a tie-in for the recent Digimon: Data Squad anime series, so it shouldn't be too astonishing that the overall game spends short amount of time on character introductions and cuts straight to the flimsy plot. There's a great evil in the digital globe that's causing Digimon to do something all crazy, threatening to break through to the real world, and it's really up to the spiky-haired, androgynous Data Squad to investigate. Making things personal, younger sister of one of the associates of the info Squad, along with a bunch of additional young girls, has gone missing, plus they believe there's a connection. Characters will occasionally pop-up to shout some awkward dialogue, but once all the parts are set, the rest of the game is mostly simply a long, tiresome dungeon crawl.
It's hard to just go through the game at start state and realize the scope of what it was doing, the way that it had been forcing the industry to rethink several long-held assumptions about grouping and leveling. Certainly it wasn't noticeable to the devs at Blizzard, who (if memory serves) implemented the solo-friendly leveling framework because they wished to allow players in to the raiding endgame quicker and more efficiently. It had been only later that they realized just how much people recommended a more accessible framework and what that actually meant for the game's development.
I've only performed the first Digimon Globe, so I have no idea how it prices alongside the others. But I could say it's lots of fun. You teach up your Digimon, travel the island discovering new Digimon to provide to the town which grows the more people join. You must provide copyright attribution in the edit summary accompanying your translation by providing an interlanguage link to the source of your translation. A model attribution edit summary Content material in this edit is normally translated from the existing Russian Wikipedia article at :ru:Digimon Adventure; see its history for attribution.
On the Android side, Google's fiercest competition originates from - who else? - Samsung. The Galaxy S8 and S8 Plus had been released at the start of the year, and they utilize the same Snapdragon human brain as both of the PIxel 2s. Beyond that, their expansive Infinity Displays are almost beyond reproach and conveniently outshine the panels Google used this year. Both likewise have excellent cameras, even though I prefer what Google has achieved with the Pixels, the S8s have hook edge in low-light photography. Honestly, the decision boils down to software program: The S8s still run a version of Android 7.0 Nougat painted over with Samsung's custom interface. It's swimming in Samsung apps too, including the lackluster Bixby virtual assistant. Google's cleaner approach, coupled with the guarantee of software updates for three years, can make the Pixels more attractive to some.
I by no means claim this is a blacks versus whites issue. Multiculturalism could be applauded by blacks, since they get black background month, etc etc etc. Nonetheless it was created, promulgated, trained, and defended by whites who are ashamed of their own competition; ashamed by their very own country; and who would like everything America has stood for to become turned upside down-deconstructed. If you feel "popular 'old college' samurai anime," you imagine Rurouni Kenshin. The anime adaptation was manufactured in 1996, and was directed by Furuhashi Kazuhiro. Originally a manga (Japanese comic) series, Rurouni Kenshin follows the tale of Himura Kenshin, a wandering samurai through the Meiji period who utilized to be a skilled assassin working for the Bakumatsu government.
Digimon Globe Championship on the Nintendo DS is sort of like an upgraded type of the original Digimon games that were virtual-pets. You feed and care for your Digimon, and help them digivolve into more powerful forms. Championship is also very, very, VERY dull. There is very little gameplay in this game; your Digimon pals do all your work for you. All you have to to do is be sure that they are taken care of, which isn't exciting whatsoever. Championship looks wonderful for a game on the DS, and it does provide good nostalgia for individuals who grew up with the original Digimon virtual pet playthings. Notwithstanding that, Championship is certainly virtually Digimon for babies.
Stingmon is one of the more recognizable Digimon to anyone who was raised viewing the anime. Stingmon 1st showed up in the anime in Digimon Adventure 2 where he served as an antagonist for the 1st part of the time of year. Although Stingmon seems to be a Digimon with a cool head that's ready to battle at any time, his rookie type Wormmon is certainly a wimp and may never state what's on its mind. One of the major factors that produce Stingmon so cool is the drastic transformation in personality after digivolving. Stingmon's character is a key factor down the road when Stingmon becomes an excellent man and pairs up with his former rival Veemon creating an ideal balance between the two. Stingmon may not become the coolest Digimon on appearance alone, but he is certainly one of the coolest in the Digimon Universe all together.
What does inspire though, may be the video game that accompanies the cartoon. You play it in real life pretty much exactly as you see it performed by the individuals on the TV. Minus the huge battling monsters. The game includes magnetic transforming Bakugan monsters that start out as spheres, but when they encounter the magnetic Gate cards they unfold to reveal the creature inside. If you want to discover ways to play Bakugan, you can try the official website. There are all types of trick shots and in depth strategies you can devise when playing this video game. It's so popular Toys R Us provides been hosting tournaments around the US.
The anime is based on a Capcom video game group of the same name, and takes place during the digimon world 4 agumon digivolutions Sengoku, or the Warring States Period, in Japan. Two young warlords from rivaling regions form an alliance to bring down Oda Nobunaga, the Devil King. A Chinese manhua was written and drawn by Yuen Wong Yu (余 遠鍠 Yu Yuen-wong), who based its storyline on the television series. This adaptation addresses Digimon Experience in five volumes, Digimon Adventure 02 in two, Digimon Tamers in four, and Digimon Frontier in three. The original stories are seriously abridged, though on rare occasions events play out differently compared to the anime.
In Japan, nine Digimon anime movies have been released. Seven of these are related to their anime series. Of the nine all but two have been released worldwide. Ultimate Power! Activate Burst Mode and X-Evolution are the two that have not really been released internationally. Minato Sahashi is an intelligent son, but because of his inability to deal with pressure he's unemployed and failed university exams twice. One day he meets a girl named Musubi, who actually falls from the sky. Minato learns that she is a Sekirei who chose him as her Ashikabi: a human which allows a Sekirei to bring out her full powers and participate in life-threatening battles.
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New Post has been published on http://simplemlmsponsoring.com/attraction-marketing-formula/blogging/brave-payments-could-this-be-the-future-of-monetization-for-content-creators/
Brave Payments: Could This Be The Future Of Monetization For Content Creators?
If you’ve visited almost any news site lately, you’ve likely
experienced first hand just how broken the online advertising
industry is today. We’re talking numerous banner ads, auto-play
videos, instream video ads, sponsored posts with somewhat
questionable preview images, and more.
Visiting most modern news sites today is basically like stabbing
yourself in the eye socket. Your web browser isn’t too happy
about it, either, as it usually drives up memory usage on your
computer, causing that CPU fan to speed up or even crash your
browser.
Visiting
most modern news sites today is basically like stabbing yourself in
the eye socket. Too many ads!Click To Tweet
These sites didn’t use to be this bad. But, the truth is that
they’ve become more and more desperate to drive adequate revenue
in an increasingly competitive landscape. Since their entire
business model is reliant on ads, the only way to increase revenue
is to pack the site with more ads.
Here’s a quick shot of a random visit to CNN:
If you scroll down on CNN, a huge chunk of the bottom of every
story is full of sponsored placement.
And, have you ever been to a blog and been sucker-punched with
crap like this?
I mean, there’s some quality stuff that just makes your blog
seem really reputable. You must be so freakin’ proud.
You’ve also got a whole swath of more independent news sites
coming up. Some of them are more questionable than others, of
course.
But, they find themselves in the same situation. So, they just
jam-pack their sites with every ad they can find. Many of them are
just embarrassing for the owners of those sites.
Not only is it not a good look, but you’re basically just
assaulting your visitors.
The Ad Industry Is Broken
There’s no doubt that the online advertising industry is big.
In fact, estimates are that around $160 billion will have been
spent on digital advertising in 2018. We’ll see where those
numbers come in, but there’s certainly a lot of money sloshing
around. And publishers want their share.
There is also a LOT of fraud, though. Juniper
Research estimates that about 9% of all revenue generated in
online advertising is due to fraud. That’s over $19 billion
annually in fraud alone. Things like click fraud are rampant.
There’s also a thousand middlemen in this space. For every ad
you might see online, there is a whole patchwork of middlemen
between you and the original advertiser. All these middleman need
their share of the revenue, and all of them do their own tracking.
Before you know it, your web browser is being sent MULTIPLE
tracking cookies from companies you’ve never even heard of… all
to load down a couple of banners on some blog you’re visiting.
And, of course, track your activity.
And two of the biggest middlemen of them all are Google and
Facebook. Estimates are that these two companies alone take about
73% of all ad dollars… and about 99% of all growth. They’re
monopolizing it… and your data.
So, what’s going on is that the ad industry is growing, but it
is also on a flawed course that will need to be corrected.
There is a massive amount of fraud.
It is being overly centralized by Google and Facebook.
All these advertising companies and the middlemen need data.
YOUR data. So, they do whatever they have to do to gather as much
data about YOU as possible.
Publishers are held hostage. If they want to increase revenue,
they have to jam more ads onto their sites, accept questionable
ads, and stuff more and more tracking cookies onto visitor web
browsers.
The course that the industry is on isn’t really sustainable.
That’s because people are punching back…
The Rise In Demand For Privacy
In the end, the consumer is always in control. And, come to find
out, most people aren’t huge fans of their information being used
for advertising purposes, or in having their browser smashed by ads
and tracking cookies.
There’s a war on.
It is a war between this hungry industry of online advertising,
and the end user who just wants to be left alone.
There’s
a war on. It is a war between the hungry industry of online
advertising, and the end user who just wants to be left alone.Click
To Tweet
One survey in 2017 showed that as much as
40% of all US users use ad blocking. Another survey showed
about
31% use ad blocking. Whatever the real number is, that’s
quite a lot of people who are just throwing up the hand and
blocking ads.
Some news sites fight back against this. If they detect an ad
blocker, they will just block you from viewing the content unless
you allow the ads.
In some cases, they offer subscription options to exempt you
from the ads. I don’t envy their position. I fully understand
that they need to make money, but I also understand why many
consumers are blocking those ads and likewise might not be willing
to pay for their content.
So, there is indeed a war on. And there are 3 parties either
being incentivized by their own motives:
Advertisers and the army of middlemen are incentivized to be as
interruptive as possible as well as track everything you do so as
to make the ads more effective.
Publishers are incentivized to pack their sites with more ads
so as to increase revenue
End users are incentivized to block ads in order to safeguard
themselves from the increasing onslaught
This isn’t a war which is solvable without a different model.
We’ll get to that.
But, there’s another issue on top of all that…
The Dangers of Centralization (And Google And Facebook Controlling
Most Advertising)
Another huge problem in this industry is that Google and
Facebook have become absolute behemoths in terms of gatekeepers.
They take about 73% of all ad revenue. This means that publishers
feel forced to play by their rules if they want to make any
money.
This kind of centralization is dangerous, though.
When either Google or Facebook changes their ad rules or even
makes a tweak to their algorithm, it can potentially have a very
large impact on site traffic and, hence, site revenue. This leads
to a lot of publishers who totally change their content strategy
specifically to tailor to these networks.
One of the dangers to this is in the world of news. Since they
need Facebook to survive, they have to create content that is
designed to perform well on Facebook and other social networks.
What gets the clicks? Sensationalism, clickbait, headlines
that are designed to spark anger and emotion. And so we
get “news” that isn’t really news, but is instead supposed to
piss you off or get you entrenched into some emotional battle. The
goal is that you’ll hit the share button and drive up their ad
views.
What
gets the clicks? Sensationalism, clickbait, headlines that are
designed to spark anger and emotion. Fake news is a business
model.Click To Tweet
If you want to know why news seems more polarized, why fake news
sites have become a thing, and why memes and clickbait headlines
seem to be the norm… this is why. It is a business model. The
truth can be boring sometimes. Controversy makes more money and
“us vs them” battles motivate people like nothing else.
Content quality drops as a result… and it becomes harder and
harder to find good, solid information online.
Another danger is de-platforming. There have
been many sites out there that Google and/or Facebook just deemed
inappropriate and they just get banned. Unfortunately, this seems
to be more common in sites that lean politically conservative. It
has also happened to some sites that discuss health topics.
When the major gatekeepers of traffic these days just
collectively BAN you from their networks due to your content, that
is called de-platforming. Sure, your site still exists, but it is
much harder for anybody to find you. And you can’t make money
with ads and, for many publishers that would be a death knell.
It is a very dangerous situation. It would be easy to turn a
blind eye to it… or just to accept the patent excuse that such
sites were engaging in “fake news” or “hate speech”. But,
in many cases, they were doing no such thing.
So, do we have freedom of speech online or do we not?
The
centralization of the internet around a handful of companies is
very dangerous to the future of the internet.Click To Tweet
Truthfully, no. The centralization of the internet around a
handful of companies is very dangerous to the future of the
internet. And these companies are basically black boxes as we
don’t really know why they make some of the moves they do.
We need a better way.
Decentralizing the Internet. And An Intriguing Solution…
One thing is for sure…
The internet will be undergoing a transformation. While the
trend has been toward more and more centralization and more
middlemen, there are huge waves happening that I believe will
radically transform and decentralize the internet.
The technology that will spur these very large changes is known
as blockchain.
If “blockchain” isn’t a term you’ve heard, then you’ve
probably heard of Bitcoin. Blockchain is the technology behind
Bitcoin, however the applications of blockchain go way beyond a
cryptocurrency like Bitcoin.
It is basically a distributed database that is immune to being
hacked because it is distributed everywhere. Remember the scene in
the movie “V for Vendetta” where all those people were wearing
the same mask so they couldn’t get the person? It’s like
that. It’s everywhere, so it can’t be taken down.
It’d be like a game of whack-a-mole.
That’s blockchain, in an uber-simple version. Plus, it takes
care of the issue of trust. It is verifiable trust without a third
party.
Blockchain isn’t just about currency like Bitcoin. It is also
about applications. Ethereum is all about decentralized
apps. You’ve got apps like Storj,
which is distributed storage that could rival Amazon S3 (while not
being controlled by a middleman like Amazon).
On top of all this, you’ve got the currencies and token that
are part of the whole crypto-scene. What it does is puts
INCENTIVE into the system. It was (and still is) that the
Facebooks, Googles and Amazons could out-incentive the smaller
companies. This is what led to things becoming so centralized to
begin with.
But, the tokens in these various blockchain-powered systems
provide economic incentive to DECENTRALIZE. In many of these
systems, the tokens are required to use the system. So, to power an
app on the Ethereum network, you need some ETH (the token of the
network).
Now, add to all this the exchangeability of these tokens. Where
you can move one token into another, via a decentralized exchange.
It all becomes economically viable. The incentive to decentralize
outweighs the value that the big juggernauts like Google can
provide. It is a new internet of value, with trust
built-in.
If you’ve ever used BitTorrent, what I’m talking about is
kinda like that. It is distributed, so it can’t be shut down.
But, in the case of these various blockchains, there will be a
built-in incentive. And human nature is to use that which provides
the greatest award.
You’re also going to see technologies come in which allow
these various blockchains to communicate to one another easily.
Sort of like how TCP/IP protocol enabled the internet to blossom.
The “internet” was a bunch of separated bulletin boards before
the TCP/IP protocol came around and gave everything a common
“language”. The internet, as we know it today, began with that.
It will happen in the world of blockchain, too.
It will dethrone Google and Facebook and those big corporations
currently in control. Not out of any force… but
just simple economic incentive.
I don’t know what the whole thing will look like. But, I think
the writing is on the wall.
I think, eventually, we’ll be selling our stuff online for
cryptocurrency much more commonly.
I think the current domain-name system which is controlled by
ICANN is going to be replaced with a de-centralized system.
I think the current model of centralized hosting resources is
going to be replaced by one, distributed cloud. Perhaps powered by
an internet of things, decentralized storage, and decentralized
computing power. The days of denial of service attacks will be over
because it’d be a useless game of whack-a-mole. No point to
attack.
Issues of censorship become a moot point because no single
company controls the pipeline.
But, what does any of this have to do with privacy and online
advertising?
A Blockchain Solution To Privacy And Ad Overload
I recently came across a project that I think could be quite
promising as a way out of the invasions of privacy and being
assaulted with too many ads. It was created by the co-founder of
the Mozilla Foundation and the creator of the javascript
programming language. In other words, this isn’t some
fly-by-night thing.
It is called Brave.
On the surface, Brave is a web browser. One that respects your
privacy and puts you in control of the tracking that websites are
able to do on you. The browser is also quite fast and it is a real
pleasure to use.
It is insanely effective at blocking the crap, too. Since I used
CNN as an example above, look at what happens when I pull up CNN
inside of Brave:
30 damn ads and trackers being blocked just from visiting the
CNN homepage. Amazing!
But, what does Brave have to do with banner ads? Well, Brave is
about much more than merely a web browser. It is about an entirely
different structure to the internet advertising economy. It removes
the middleman between the end user and the publisher.
At the core is a cryptocurrency known as Basic
Attention Token (BAT).
As an end user, you would have BAT in your wallet. Then, you
have the option to reward those publishers who you want to support
and who you pay attention to. Soon, you will also earn BAT by
viewing ads.
Essentially, this is a network designed around ATTENTION. One
that rewards publishers who do a good job because you are paying
attention to them. One that rewards users for viewing advertising.
But, all of it is in YOUR control. If you don’t want to look at
ads or pay any publishers, that’s your call. And nowhere in the
transaction is your personal data exposed.
Basic Attention Token is a way out. It removes the middlemen and
puts YOU in control of your own “attention dollars”.
In many ways, it is similar to the U.S. Healthcare market. Our
costs here are utterly ridiculous because of a thousand middlemen
between us and medical providers. And on top of that, you have law
coming in and enforcing this screwed-up system under the threat of
penalty. Talk about removing all choice! If we could de-centralize
the whole healthcare model and re-connect providers with consumers,
costs would drop substantially.
This is what BAT – and the Brave browser – is attempting to
do to online advertising.
How To (Potentially) Make Money With Brave And BAT?
Now, I want to be clear…
We’re still quite early in the lifecycle of Brave and the
Basic Attention Token. So, I wouldn’t expect this to make you a
millionaire right now.
However, I think it is a good idea to get started with this early
as I do think there’s a lot of growth ahead for BAT.
To get started, you need to register as a
publisher on Brave Payments network. This will allow you to
accept funds into your own wallet which is tied to your site’s
domain. You will need to enter your email address.
Once you’re in, you’ll want to “Add Channel” so that you
can add your blog.
You can add a website, a Youtube channel, and a Twitch channel.
This means that not only can you potentially earn BAT from your
blog, but you can also earn BAT with your Youtube account or
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Choose “Website” then enter the domain of your blog. Next,
you’ll need to verify that you’re the owner of the site.
Read more: blogmarketingacademy.com
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18 Links That'll Make You a Better SEO Beginners
As we leave the particular fourth quarter of 2017, really time to look forward in order to the entire year ahead plus think of what's available regarding digital trends and SEO following year. The SEARCH ENGINE OPTIMIZATION consultant will need to become vigilant concerning the changes in developments of keywords and key key phrases since these changes can become seasonal. You may have purchased some links during the past, been upon the wrong end of the particular negative SEO attack or also have your content posted upon multiple sites and these hyperlinks can still impact you. Internal links are usually beneficial for SEO because these people help pass link equity in order to the page receiving the hyperlink. The particular blog is known as The particular Daily Egg, labeled the content material machine for Crazy Egg, the heatmap software that helps you imagine your visitors. ” Resources offered are promised to become hard-boiled. ” The most recent article is titled A Simple Manual to Understanding and Creating the Website Conversion Funnel, ” important information for successful SEOs in order to know. This particular research solidified the importance associated with SEO and even more the particular important on being on web page one of a particular research engines results.
SEO content re-emphasizes the purpose and meaning of what specifically is seen on the internet site, and it also increases ranks. The demand for AMP is expected to increase by 2018 and believe adoption of AMP will keep on to lead the top SEO trends. However, SEOs tend to prefer links increased on a page. On the SMB side, there is a higher expectation of SEO performance however often an inability to finish (or pay-to-complete) hours dedicated towards improving content, links, or on the web branding, ” which are just about all important to growing performance. Advanced SEARCH ENGINE OPTIMIZATION really doesn't have everything in order to do with acquiring links for the Website. As a good SEO, this means that a person have to significantly raise your own standards around quality content plus links in order to accomplish top search engine rankings. This will end up being a growth opportunity for content material marketing-specific agencies and a essential and justified budget line product for in-house SEO teams.
People love to gain access to the internet while they are usually on the go, meaning nearby SEO is going to turn out to be much more popular. SEO means search engine optimization. Google, the world's most utilized internet search engine, is each eager to keep webmasters, SEARCH ENGINE OPTIMIZATION experts and businesses on their feet. By giving you an SEO tool that will give you a unique regarding just how much your organic traffic will be worth, along with keeping track of external links and monitoring competitors. The results also emphasize the value of creating brand-new at ease with your SEARCH ENGINE OPTIMIZATION marketing strategy. Fortunately, for SEO-focused keyword analysis, these two tools are plenty of to generate thousands of possible keywords. Local SEO will keep on as a popular SEO plus digital marketing trend in 2018 for local businesses. With the passing associated with time, search engines such since Google, Yahoo keep on modifying their algorithms for SEO. Interpersonal SEO is not a individual branch of SEO and it also is not going to soon be replacing traditional SEARCH ENGINE OPTIMIZATION, but social signals have turn out to be increasingly integrated into search motor algorithms.
Using his distinctive connections in the business planet, he helps ecommerce brands develop their audience through influencers, back links, on-page search optimization and specialized SEO -- all rank their brands higher on Google. Whether or not we are talking site rate, personalized SEO, or even Google's RankBrain, we are still speaking about delivering the best probable experience to the user. In the year 2018, the particular SEO marketers will change their particular game and will definitely change their focus beyond the position and revenue issues. 1 SEARCH ENGINE OPTIMIZATION may target different kinds associated with search, including image search, video clip search, academic search, 2 information search, and industry-specific vertical research engines. From my perspective SEO people are going to have the harder time ranking this yr than last based on most the changes that are happening. I do find though that will Content is still king plus putting plenty of articles out that will hit your target market's lovely spot may be the way to move.
Whether you are usually a marketer or a company owner, or even a firm for SEO, it's always helpful to research and learning fresh SEO tactics. I'm curious - sometimes along with your chapter-based guides, you have got them all on a solitary page like this one, yet sometimes they're separate pages along with an overview page as being a kind of intro + table associated with contents, like the Keyword Study for SEO Definitive Guide. More significantly for us as SEOs, it indicates that the power of hyperlinks to rank websites is established to decrease, as well because the power of good user-engagement metrics on the website (and anything that improves them) will be increasing. Even as we head in order to 2018, SEO is becoming significantly important as more businesses are usually aware they require it in order to get found online. If youโ€d like to know more about doing keyword research that will give a boost to your SEO activities, head over to our completeย long tail keywords research guide and find out some of the FREE tools in action.
Black head wear SEO is really a place of unethical practices to enhance rankings of a website within the search engine results web page. Google and other major research engines take the SEO name and display it within the particular search engine result pages. Here's a listing of Best SEO Companies compiled by GoodFirms which will help your internet site rank better when it comes to traffic plus visibility. Because the competition to get on best of search engines gets harder, the need to adapt in order to these shifts in SEO furthermore increases. The particular work we do as SEARCH ENGINE OPTIMIZATION professionals is more about enhancing our websites to provide the better experience for users, which usually subsequently the actual search motors want to reward us. As Search engines continues to refine its enigmatic search algorithm to deliver customers the most relevant results, SEARCH ENGINE OPTIMIZATION professionals and pundits across the particular globe have taken note associated with a growing number of SEARCH ENGINE OPTIMIZATION trends and strategies that are usually poised to be the potential of SEO.
That's why SEOs are usually starting to element in the objective behind each search query plus optimize the content and consumer experience accordingly. As Bing's Duane Forrester said, all SEARCH ENGINE OPTIMIZATION Ranking signals revolve around articles of some kind” highlighting the particular impact good content has upon your web site. Coming up with refreshing and unique ideas day within day out is incredibly difficult, however necessary to keep your own site not only relevant plus engaging for the audience, yet optimized for search engines such as google. Soon after this article focused around a major on-page SEO factors that will impact the search ecosystem was published by Google, a debate about prominent Offpage SEO trends that can disrupt the world of SEO in 2018 sparked in the industry. Nonetheless, auditing your competitors SEO gives you new ideas on how you can grow your local business, improve its SEO, target new keywords, and beat your competition in the process of doing so. SEARCH ENGINE OPTIMIZATION involves communicating aboutness” in the specific context to both individual users and technology.
It does obtain pretty technical, so if a person know nothing about SEO or even digital marketing, you might would like to do some quick study on your own to guarantee you know the terms becoming discussed and what they imply to your businesses specific requirements. These types of links don't require any specific action through SEO specialists, they are simply given by websites that want to refer to your site or content. This particular really is optional but indexing categories on the internet can also raise the relevancy of your delighted to boost page rank plus increase your traffic and enhance your WordPress SEO. SEO helps people to discover businesses or any kind associated with information that they search on the internet and list them by reputation. Also, like I mentioned before, if you've read any kind of other great posts about SEARCH ENGINE OPTIMIZATION trends, or how to raise your search ranking, please include them in the comments area, (with a brief description associated with what makes the post special).
We aren't saying that will SEO page ranking is simply no longer relevant; it is nevertheless, but it's a little even more complicated. SEO helps us create websites that are more search-engine pleasant, and sites that deliver the much better user experience. 1. Whenever you publish an SEO-optimized movie on YouTube, you improve your own visibility in Google as the whole. The importance associated with keywords in SEO has transformed a little bit. What is more essential to understand that SEO is currently changing so that as we all move towards the year 2018 only focusing on organic possibilities must not be your ultimate goal, rather with all the evolution search engines generally there are multiple in order to increase your own site rankings. Many respondents furthermore anticipated User experience, user objective, link building, knowledge graph plus social media to be 1 of the major trends in order to influence the SEO industry within 2018. The particular channel could be a lot of different things: SEO, compensated search, email marketing, content marketing and advertising, etc.
SEO or Search Engine Optimization is known as the steps you consider to make sure you are usually ranked highly in the research engines like google when somebody searches for a related term, such as "how to quit my dog from barking". Hopefully this article has assisted inform you of all the particular things you need to understand about the upcoming SEO styles for 2018! These are a few associated with the SEO trends which may yield greater results in SEARCH ENGINE OPTIMIZATION in 2018. In reaction, she lists multiple SEO misconceptions related to content and attempts to clear them up in order to ensure that people can advantage from the best of SEARCH ENGINE OPTIMIZATION without needing to deal along with the dregs. Clearly, there are a amount of new SEO trends relocating to the forefront in 2018. SEO at the end associated with the day will always depend on content and links. Thus, SEO strategy may try to create a one way link profile to avoid spamming within 2018 and yes, backlink will certainly remain an important key in order to making your company rank upon top in search ranking.
So, to make it easier to suit your needs, we compiled a list of the 25 best SEOย tools you need to know and grouped them into five neat categories: keyword research tools, technical SEO, backlink analysis, link building and rank tracking. We looked at hundreds associated with SEO companies to decide which usually ones would make our search positions list. Thus, really time for mobile optimization regarding better SEO result. SEO means helping businesses perform everything they can to create more money from those who else are visiting their website through organic search. Google offers been actively encouraging businesses in order to convert their websites to HTTPS, and those websites are getting rewarded with a minor SEARCH ENGINE OPTIMIZATION boost. Now please bear in mind most of this is my viewpoint on SEO but remember that will is from someone who will be getting results with search motor optimization and to prove this particular you can run a couple of Google searches to see that will yes Infobunny gets results towards some very, very strong respected competition.
SEO is ever-evolving and finding new tricks is essential in order to keeping your site's rankings higher. If you add your own location to your social press accounts and post on these types of accounts having a link to your own website, this will help a person create your SEO locally. Today, Google doesn't only consider on-page SEO score when ranking a good article. This particular blog, like other top-quality SEARCH ENGINE OPTIMIZATION blogs, typically includes behavioral information and other metrics to inform stories that are statistically well-founded. When you're investigating your competitors or finding hyperlink opportunities, the SEOquake toolbar will certainly come in very handy. Nonetheless, several organizations deliberately avoid implementing any kind of SEO strategies because of one particular constant fear- the data present more than the Internet channels is huge and no one really understands the way the actual SEARCH ENGINE OPTIMIZATION optimization would happen for sites.
The objective of a increased ranking in the SERP s i9000 is to increase quality plus quantity of the visitors the site by creating content plus resources that are relevant in order to target audiences searching for specific information-SEO helps businesses get discovered online. Within this guide I'll teach you exactly how to get the most SEARCH ENGINE OPTIMIZATION value out from the Google Keyword Advisor. As a CMO, you more than likely cringe when you hear the phrase SEO” (search engine optimization), because a few face it — it's not one of the most pleasant marketing tactic to strategy, strategize and execute. First, understand that schema markup is one of the particular most powerful, least used components of SEO today Schema are usually basically brief snippets of information that can give extra details to look users and search motors. We already understand that User Experience for SEARCH ENGINE OPTIMIZATION will become increasingly more important within 2018, such as UX will be a major ranking factor. Along with increasing your transformation rate, reviews may also assist to increase the effectiveness associated with your SEO efforts, because user-generated content is a consistent resource of unique and fresh content material that you didn't have in order to pay an employee or service provider to write for you.
Not just is it a great method to get different viewpoints directly into your article and find out there new things, it also assists grow your SEO rankings plus traffic. Use LSI keywords in body (use Seo pressor plugin to get related keywords). All these consequences also lead to better SEO and higher search engine rankings. On-page SEO is the exercise of optimizing individual web webpages to be able to position higher and earn more appropriate traffic in search engines. In case you are a local company and want to build upon your local SEO, do that SEO 2019 PDF simply by looking for websites that are usually associated with the area a person operate in. You can request your local magazine whether they will wish to work together upon online articles and mention your own business in them or enjoy the role of mentioned upon local websites for example your neighborhood page. To predict how you can surface a business's results within a voice search, SEO specialists now need to concentrate upon ranking for the common NL queries around target keywords.
Away page SEO refers to strategies that can be used in order to increase the positioning of the website in the search motor results page (SERPs). Long gone are the times when keyword placement and back links guaranteed success in SEO. I think the particular #1 trend for 2018 within SEO is going to become Google Voice. Links and technical SEO are usually the largest bits of the quiche, but multimedia efforts such because video, photos, and podcasts will certainly be the game changer plus differentiator in many competitive marketplaces. Back in the wild-west times of SEO, Google wasn't therefore great at identifying the connection between semantic keywords. Changes searching algorithms and within people's search habits and the particular preferences of mobile over desktop computer are changing the world associated with SEO. SEARCH ENGINE OPTIMIZATION (Search Engine Optimization) has turn out to be the driving force behind productive web-based companies. Lookup engine optimization strategies and SEARCH ENGINE OPTIMIZATION best practices that were as soon as effective this past year may not end up being useful today.
Using wider keywords is crucial for your own SEO plan, and improves your own ranking in search results. Right now, as u got to understand about the strategic SEO Tendencies of 2018, make sure a person have the best team or even maybe the best service supplier to work on them having a striking marketing strategy. It downloads the competition's most profitable keywords across both paid and organic search, giving you previously unthinkable regarding your rivals' SEO and content marketing strategies. One of the trends I actually expect to see in 2018, that will have a substantial impact on all facets associated with SEO, is the increasing function of artificial intelligence. SEO will promptly include many methods from content, link acquisition, UX plus endpoint delivery like fast launching pages through AMP Google Quicker Mobile Pages. Mimvi SEO will be your online business growth companion. Visual search will be another growing part of SEO that will combines technological innovation and UX. As the internet becoming even more visually focused, so does the particular development of powerful correlating lookup engines.
Simply by optimizing Youtube videos, your web site will get traffic from Search engines as well as the video clip publishing platform, so make certain your video titles and explanations are SEO friendly to create them rank on search. It might be the case (and We surmise this) that the introduction of the certain SEO technique initially unnaturally raised your rankings for your own pages in a way that will Google's algorithms do not say yes to of, and once that issue is spread out throughout your own site, traffic begins to weaken or is slammed in the future algorithm update. Technical optimization consists of almost everything that SEOs do to create it easier for search motors to find a website. Our SEO company search positions are based off of items like affordability, the other solutions they provide, and the history they have with their present and past clients. Combined with the quality content, the relevance of inbound links will also be a main aspect of SEO 2018 in order to consider. Yes, I agree along with you Karthikeyan Maruthai, We Need to Know Above Off-page SEO Strategies to Achieve Very Good Rank.
As mentioned over, speed will be paramount intended for SEO in 2018, that leads all of us on to Accelerated Mobile Webpages (AMP). Therefore, on top of content advertising, SEO now should be profoundly aligned with your company's PAGE RANK efforts. For these reasons it offers each a huge SEO value (it's one of the most essential ranking factors), along with a clickability” worth (it serves as a inspiration for people to click). The particular SEO trends and technique in order to rank websites higher changes quick because of the emergence associated with new technologies and changing consumer behavior. It is often used simply by mobile users on a huge scale which made it the powerful SEO trend for this particular year. SEARCH ENGINE OPTIMIZATION trends in 2018 considers the particular important issues SEO practitioners require to think about in 2018 as well as the path taken by travel search motors and SEO in general. In the event that you know you have REALLY low-quality doorway pages on your own site, you need to get rid of them or rethink your SEARCH ENGINE OPTIMIZATION strategy if you want in order to rank high in Google regarding the long term.
Brian Dean stated that Without having Keywords there is no this kind of thing as SEO”. The strategies in online marketing and advertising are as competitive or mainly because quickly evolving as search motor optimization (SEO). As the particular main foundation elements of SEARCH ENGINE OPTIMIZATION for example keywords, metadata and optimised images will remain an essential part of an SEO technique, this will no longer become the main priority. one. Guest Posting - Link developing will be a huge SEARCH ENGINE OPTIMIZATION practice in 2018 and past, since it has been for very some time. Ultimately, success within SEO in 2018 and ahead is determined by creating amazing content plus which makes it as simple as possible for search motors to understand precisely what that will content is about. SEO is a advertising discipline focused on growing presence in organic (non-paid) search motor results. It will be helpful in the event that you share some on-page SEARCH ENGINE OPTIMIZATION tips and how to execute a keyword research.
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7 Key Stats That Point to the Future of Marketing
I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?)
Statistics can help us see into (and plan) for the future. This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing.
Now let’s look at some of the hard data. so you can plot the right marketing strategy for your team’s future.
Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. With today’s tech-driven world, then, marketers must look for developments that are possible — and promise huge impact.
The future of marketing, it would seem, must include a futurist’s intuition, a dash of creativity, and the ability to see what can lie ahead. When it comes to marketing, fortune indeed favors the bold.
Quick Takeaways:
Diversity is not a political issue. It’s a fact. So open your culture to a diverse workforce, and leveraging that knowledge.
Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions.
Keep an eye out for new trends and technologies that can streamline your marketing strategy.
Use these statistics as your springboard into innovation.
1. Millennials Will Not Compose 75% of the Future Workforce
Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. As Anita Lettink shows, that old saw is a bit of a myth.
Blame a few fuzzy data in a 2011 study. And the chorus of otherwise sensible publications — including PWC, Brookings, EY, Deloitte, Allianz, and the World Economic Forum, to name a few — echoed the tune.
Marketers glommed onto it, plotting their future strategy on its gospel truth. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it.
Certainly, millennials will become a driving force in tomorrow’s workplace. However, they’ve already maxed out their presence in the workforce, as Lettink points out.
Generation Z, she shows, will rise in numbers among the nation’s workers. In fact, unless plenty of 65-plus workers buck today’s trend of staying on the job longer, millennials won’t likely even reach the 50 percent mark.
Image courtesy of Anita Lettink
For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation.
It makes my case for personalizing content, doesn’t it?
When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time.
2. A Billion New Consumers in Emerging Countries Will Tip the CPG Market Balance
A McKinsey report predicts that the growth of consumer packaged goods (CPG) outside the traditional West foreshadows an overseas boom, particularly in Asia. With US soda brands bringing in over half their revenue from outside the country, other CPG brands have leaped into the fray.
Their collective revenue has caught the attention of investors, driving CPG stocks to outperform the S&P — and even high-tech industries, such as IT, telecom, and energy. With a 10-percent rise in shareholder returns over the past 25 years, this industry shows no sign of stopping.
In fact, CPG industry leaders have upped the ante on innovation, anticipating changes to maintain their lead. Their move outside the West continues that drive. With a billion new consumers emerging from non-Western, largely Asian, markets, it looks to be a savvy move.
Image courtesy of Visual Capitalist
Marketers would be wise to create content that appeals to Asian and other markets in emerging nations. Hiring locals who know the nuances of the language is critical to avoiding “lost-in-translation” moments.
Creating an internal culture that celebrates diversity across the global enterprise shouldn’t only be HR’s responsibility. Your marketing team should take the lead in communicating that openness.
Last year alone, CPG online sales in the U.S. totaled $58.6 billion, which accounts for 11% of total CPG retail sales.
3. The Role of the Digital Consumer Will Continue to Rise
That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. It’s now at 11 percent and rising.
I’d bet good money that the shift to digital during the current pandemic will cause this number to rise even faster. As people become used to the convenience of ordering online, it doesn’t take a crystal ball to see that consumers won’t be likely to give up that advantage.
For marketers, this development means that they’ll need to invest more time and money in understanding potential customers and their needs. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI.
Social listening will become even more important, as will user-generated content. As consumers do more research online, they’ll depend more on what others say about your products and services.
An overwhelming number of consumers (70 percent) already depend on user reviews for information about products and services. That number will only rise as they turn online to do business.
4. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024
What Zenith Media once dubbed the “I-Street” will shift increasingly to mobile in the coming years. In fact, the Business Insider intelligence team believes that mobile commerce will become 44 percent of all digital transactions by 2024.
The reason: convenience. From voice search to delivery and everything in between, a consumer can shop and buy practically anything right from the palm of their hand.
Content marketing needs to lead this transformation. They must:
Optimize everything from static web content to blog posts for mobile consumption, including natural-language searches.
Personalize mobile messaging.
Create intuitive, seamless mobile experiences that make it easy for people to research and buy from a mobile device.
Use in-store messaging to assist customers in finding what they need at a price they want to pay.
5. Virtual Reality Will Likely Generate Nearly $2 Billion in Revenue in 2022
As futurist Blake Morgan points out, virtual and augmented reality (VR and AR) will rise in importance during the next few years. Studies project that the technology will do about $1.8 billion in business during 2022. Consumers are steadily adopting more and more AR and VR applications.
Even for B2B companies, VR will account for 40 percent of their buyer experiences by 2022. The trend shows no sign of stopping, nor should it. Studies show that it slashes garment returns by 25 percent. And, a majority of customers are more likely to buy products or services from a brand that offers them a VR experience.
To prepare for the future of VR marketing, content teams should plan now to get ahead of the game. Using 3D videos and photos, live videos, 3D models, and simulations should be a central part of their digital marketing strategy.
6. Artificial Intelligence Looks to Double Developed Countries’ Economic Growth by 2035
Imagine what your team could accomplish if they could hand over most of their customer research to a machine? According to Morgan, if artificial intelligence (AI) usage continues to grow at its current pace, quite a bit.
Studies indicate that the time and effort AI can save will double the economic growth in developed countries by 2035. Even by 2022, Morgan says, AI will replace many of the tasks of data analysts, freeing them to work on other tasks.
Imagine what even this one application could do for your content team. Combine that advantage with AI’s personalization and predictive capabilities, and you could double your productivity.
Now imagine what this application of AI technology could accomplish on a global scale. And that’s just marketing.
It’s no wonder futurists predict an economic growth spurt. If your content team isn’t leveraging the power of AI, it’s time to start.
7. Geolocation Marketing Looks to Reach $38.1 Billion in 2025
The benefits of geotargeting are indisputable.
Life’s about to get real for all those marketers who thought all they had to do was write “best plumber in Pittsburgh” and sprinkle that phrase at awkward places in every post they write.
Today’s geolocation allows content teams to pinpoint their audience’s location exactly.
Just think of the possibilities.
Dynamic content: In the case of our Pittsburgh plumber, their content could suggest water treatment for those areas around town that have trouble with lime and rust deposits. Customers in high-end neighborhoods might get suggestions about instant hot water installations, and so on.
Shopping suggestions: Geolocation can tell a shoe store, for instance, that a shoe-addicted fashionista is in the area. Automated messaging can alert that potential customer that the store is offering a two-for-one deal on sizzling Ferragamo flats. Or, to get the jump on the competition, that shoe store can send messages to shoe lovers while they’re in a competitor’s store.
Precise location-based search results: The future of location-based searches takes yesterday’s “best X in Y” searches to a whole new level, thanks to mobile technology and voice-based searches. Content marketers can use keywords in a whole new way — to answer questions — to become the one Google suggests when potential customers are out and about.
And much more. It’s no wonder that studies project that geolocation marketing will reach over a $38 billion spend by 2025.
For marketers, it pays to have one eye on the now and another firmly focused on the future. Putting these key trends to work for your business is a strategic place to stars.
If you are ready to get more traffic to your site with timely content published consistently, do talk to me about our Content Builder Services. Get started today — and generate more traffic and leads for your business.
The post 7 Key Stats That Point to the Future of Marketing appeared first on Marketing Insider Group.
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How the Pandemic is Driving Innovation in Sports Business
July 13, 2020 7 min read
Opinions expressed by Entrepreneur contributors are their own.
The global health crisis has turned the world upside down, impacting every aspect of life. Social distancing is part of our “new normal. It’s proven to be the most effective way to limit the virus’ spread. Unfortunately, it has also had negative consequences for the sports industry. It’s affected everyone from the fans, athletes and broadcasters, to sports sponsors, arenas, retailers, universities, and every vendor that supports them.
The pandemic is an international health emergency that has killed tens of thousands of people and sent shockwaves around the world, plunging the global economy into the sharpest decline in modern history.
It all started for the sports industry in the second week of March, when the 2020 NBA season was canceled due to a sudden spike in positive cases among the athletes who were tested. The NCAA’s signature event, March Madness, was canceled shortly after. Professional leagues everywhere followed suit by suspending their seasons, disappointing fans around the world. Next came the one-year postponement of one of the world’s most-anticipated sports broadcasts, the Summer Olympics in Tokyo. And the cancellations keep coming.
An estimated $471 billion in revenue was generated globally by the sports industry in 2018, a 45 percent increase since 2011. But the coronavirus put a stop to that momentum. With so much money riding on this value chain, the industry had to find ways to innovate. Anything longer than a temporary shutdown would prevent the leagues from meeting their financial commitments to broadcasters. The immediate impact of no games would mean no TV deals, and no gameday income. No income could eventually bankrupt the teams.
Deepening the content pool
With these factors in mind, how has the industry strategically responded to this disruption? The sports industry is capitalizing on the recent spike in media consumption. In the absence of live games, broadcasters like Fox Sports and ESPN were charged with finding a way to keep viewers engaged. This meant deepening the pool of sports content available to fans. Everything from classic games, to documentaries, archived content and esports competitions have become a part of broadcast lineups.
Related: 15 Motivational Quotes From Legends in Sports
I reached out to Jeff Heckman, Global Director of E-Commerce of TOPPS about how they have pivoted business around the impact of COVID-19. After all, what’s more quintessential to sports then trading cards? “Our Topps NOW product releases are based on capturing the top moments in sports as they happen,” Heckman told me when we spoke. “Once the seasons were postponed, we had to pivot to offer Topps NOW MLB cards based on historical moments. We called it Topps NOW Turn Back the Clock and we offer one new card per day. Luckily for us, we had been working on a new concept called Project 2020 where 20 top artists reimagine 20 iconic baseball cards. Each day 2 new Project 2020 cards launch on topps.com. We hoped to have a big kick-off event to launch Project 2020 but we had to scrap these plans due to Covid-19. We now focus our efforts on creating digital content to support Project 2020 that we release each night on social media. Lastly, we had a number of in-person sessions planned this spring with athletes like Bryce Harper, Ronda Rousey and Derek Jeter to capture content that ultimately would get used to develop new card products. We had to shift to zoom calls and our team was able to adjust the video creation process to still create compelling pieces that we are running on our digital platforms.”
Directo to consumer scores big
Direct-to-consumer (D2C) channels such as Game Pass have managed to fill the gap left by traditional networks, which structure their main programming around the evening primetime schedule. For example, the NFL has made every game since 2009 available on its direct-to-consumer channel, Game Pass. This strategy has dramatically increased daily sign-ups over the past few months. Industry analysts expect rapid adoption of D2C channels to be a key transformational trend in the sports industry, as many will stick with them once the pandemic subsides.
As consumers begin to adapt to this “new normal” in sports broadcasting, the decline in cable television will be accelerated, thereby reducing the broadcasters’ ability to earn ad revenue, and ultimately their buying power to purchase sports’ rights. As this fragmentation continues, leagues will look to their in-house teams to make smaller content deals with digital players, such as Amazon, whose Prime Video service has successfully live-streamed the UK’s Premier League’s games.
Related: What Adventure Sports Business Teaches an Entrepreneur?
Esports accelerates
Esports is another strategy that has transformed the sports industry, particularly the NBA. According to Mark Tatum, the NBA’s COO and Deputy Commissioner, esports like their NBA 2K competition have become a huge draw for fans, with players streaming from their homes. In addition to airing classic games every evening, they have used social media to host live quarantine parties with current and former NBA players – anything to keep their fans engaged during this time.
Millions of fans around the world are looking for content, and according to Tatum, “Our broadcasting partners are really understanding and we’re working with them on different forms of content. It’s not just the NBA, it’s all live sports…”
Another innovation from the NBA, in partnership with Turner Sports, was the removal of a paywall for League Pass, their subscription streaming service. By making payment options more flexible, their service has become attractive to a much broader fan base. MLB.TV and YouTube are doing the same thing for Major League Baseball. The traditional revenue structure from live television broadcasting looks a lot different when games are played without live audiences, but it is important to keep players safe too. One option would involve isolating entire teams, along with their management staff, into a single area. MLB is rumored to be doing this.
The sports leagues’ reliance on television broadcasters, and the reliance of those broadcasters on ad revenue, has been laid bare in this era of COVID-19. It has made clear the need for diverse income streams. Some of these new revenue models could include live monetization, such as gambling and gamified viewership, where viewers pay extra for in-depth statistical analysis, fan commentary, and other digital items.
How and when will live sports return to normal, pre-pandemic levels, for fans? Even two months in, there are many more questions than answers. Considering the unprecedented nature of the coronavirus, sports insiders have sought wisdom from the experts.
Flexibility is the winning strategy
I reached out to one such expert, Jim O’Connell President of Athletes First Partners, for comment on what his business is doing to adjust. As a new division of their primary sports agency business, AFP focuses on sales and marketing agency for intellectual property holders and athletes. “The assets that strategically fit into partnerships have changed with the pandemic,” O’Connell told me. “For the time being, there are certain elements of sponsorships that aren’t realistic. Live events, appearances such as autograph sessions or meet and greets don’t make sense. Social activation, including self generated content, is a much bigger focus right now. The bottom line is we need to be flexible in what we sell and strategically push the most appropriate assets.”
Business owners and sports fans stay tuned. The innovations happening now in in the sports entertainment business and market sports will likely be around for years to come.
Related: Qualities Necessary to Successfully run an Adventure Sports …
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With the advent of hyper-casual, cross-platform, multiplayer online battle arena games (MOBAs) and live stream culture, a gaming phone is more relevant than ever before. But from the Nokia N-gage days to recent past, this has been a stumbling pursuit and brushed off as pointless. However, that hasn’t stopped a few brands like Nubia, who are steadfast in their resolve. Accordingly, we have come across “truly” gaming smartphones, like the one in this review, that claim a competitive advantage over their mainstream counterparts.
The Nubia Red Magic 3S was launched in India in the latter half of the year. It might have flown under your radar, partly since 2019 witnessed a glut of quality smartphones. Secondly, this ZTE associate is a fairly lesser-known brand in the country. Nonetheless, when the device came across my hands, I decided to give it a try. In fact, I’ve been putting it to the test since then.
So, if it piques the gamer gene in you to know whether this should be a part of your gaming setup, read along. I’ll be sharing my experience over the course of this review.
But before we delve into details, let’s get the specs out of our way.
Nubia Red Magic 3S Price and Specifications
Model Nubia Red Magic 3S Display 6.65-inches, 1080 x 2340 pixels, 18:9 aspect ratio, AMOLED, 90Hz refresh rate, and HDR support Processor 2.96 GHz Octa-Core Qualcomm Snapdragon 855+ processor with Adreno 640 GPU RAM + Internal Storage 8GB RAM + 128GB internal storage12GB RAM + 256GB internal storage Expandable Memory No Software Android 9 Pie Selfie Camera 16MP (f/2.0 aperture) Rear Camera 48MP (f/1.7 aperture) Battery 5000mAh with 27W fast charging support SIM Dual SIM (Nano + Nano-SIM) Connectivity Dual VoLTE support, Bluetooth v5.0, WiFi 802.11ac, a 3.5mm audio jack, USB-C port, and USB OTG Sensors Proximity, Accelerometer, Compass, Gyroscope, Fingerprint sensor Colors Mecha Silver and Cyber Shade India Price Rs. 35,999/ Rs. 47,999
Nubia Red Magic 3S: Unboxing
Nubia Red Magic 3S ships in a somber yet stylish square box. Inside it, you get a –
The Phone
Charging brick
USB Type-C cable
User Manual
Sim Ejector tool
Nubia Red Magic 3S Review: Design and Build
It’s like the Nubia designers let their imagination run wild and came up with this polarizing look. The design resembles something inspired by the Transformers, the movie franchise. Build-wise, it’s a metallic stout that weighs around 215 grams, which is slippery and a bit unwieldy.
But the make is mused over and it’s more than what meets the eye. The choice of metal over glass means better heat dissipation. Although the convex-shaped base acts as a rocking chair when placed on a surface, it offers a nice hold. Rest, everything from the slightly jutting diamond-shaped rear camera to the air intake grill, fingerprint scanner, RBG strip to the logo feels sauce!
To the right, you get two touch-sensitive triggers, an exhaust vent, volume rockers, and the power button. While the left side has the Game Space switch, SIM-card tray, and the connector for the dock station. Nubia has given both a USB-C socket and a 3.5mm audio jack – things we no longer take for granted.
Now, the fancy elements of the Nubia design DNA might very well throw off a casual user. But, Nubia’s aesthetic choices, for all intents and purposes, do stand out from the crowd.
Nubia Red Magic 3S Review: Display & Audio
Nubia Red Magic display keeps up with the times. The FHD+ AMOLED panel supports the 90Hz refresh rate. The panel measure 6.65-inches diagonally with an 18:9 aspect ratio. There’s HDR support too.
Needless to say, the display is smooth but the higher refresh rate does cut back on the battery life. Now, if you try to bring it down to 60Hz, you wouldn’t find the option right away. Dig deeper into the Game Space settings, there’s an option to toggle between 60 and 90 hertz. But mind you, this is not applied system-wide, which defeats the point.
The screen legibility is fine at 480 nits under both sun and shade. However, while kept in comparison to some of its peers, we felt it could’ve been a wee bit brighter and sharper. Then there were times when the touch wasn’t as responsive as I wanted it to be. The long presses on the home screen or app drawer to open the menu or drag and drop items went undetected. Call it a one-off thing or even a software bug, but it was weird what so ever. Also, it only has support for Widevine L3 which means you can stream Netflix and Prime in 480p resolution only. Oof!
As for the sound, Red Magic sports dual front-firing speakers. The audio output is alright in terms of loudness and texture. The same is true for headphone sound staging. While I was testing the Skullcandy Sesh (review), the output was clearly finer on the OnePlus 7T (review).
Nubia Red Magic 3S Review: Camera
While the industry is pacing to place more and more cameras on their phones, Nubia has stuck to two shooters, one on either side. There’s a 16-megapixel shooter on the front and a 48-megapixel sensor at the back. The camera app is pretty straight forward with an easy to use interface. It comes with a dedicated macro mode, night mode, 48MP mode, and video recording up to 8K (although limited to 15fps), amongst other features.
However, when it comes to real-world performance, the camera pales grossly. The photos lack the detail, texture, and life you expect. In a similar vein, the selfies are gloomy, especially while taken indoor. The faces look overly softened. Lack of OIS means the videos come out jittery. The case is similar when it comes to the Slomo feature. Although it boasts 1920 fps, the result is choppy. Even missing basics like native portrait mode is not appreciated in 2019-20.
Here are some camera samples for your reference –
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Selfie
Night Mode
Night Mode
Night Mode
Night Mode
Nubia Red Magic 3S Review: Gaming & Battery Life
Performance is the strongest suit of Red Magic 3S. After all, it’s a gaming phone. It is engined by a Snapdragon 855+ chipset, coupled with up to 12GB RAM and 256GB ROM. Nubia has slapped stock-ish Android on top. This means a bloat-free and smooth experience. But, on the other hand, some of you might not like the baseline AOSP and find it a lil too bland.
But if you ask me, it was right up my alley. The skin is bloat-free, smooth and responsive. Two things that really irked me were – the persistent ‘SIM1 is HD capable‘ notification and every time I tap mobile data QS tile, it took a moment to respond. Oo Yes, gesture navigation and system-wide dark mode are also heavily missed here. For some weird reason, the given Dark Theme failed to work. Plus, Android 9 feels dated when its peers like Asus ROG Phone 2 (review) are already enqueued for the latest Android 10.
The software also plays a big part in the gaming experience. For instance, the Game Space lets you manage your games in one place. It can be toggled on or off using the hardware switch on the top left corner. You can control the fan cooling speed and other game settings, track the performance, block calls and notifications for a focussed gaming session. You even get an option to customize the RGB LED strip at the back.
Here’s a quick rundown its special gaming features –
4D customizable vibrations, the shoulder triggers, action button, and even the fingerprint reader enhances the control and command over the games.
The light strip (which is BTW customizable) might appeal to anyone who’s a sucker for the RGB light.
A second-generation ICE liquid cooling coupled with an actual fan does a good job in heat dissipation.
ALSO READ: Vivo S1 Pro Review
Red Magic 3S’s impressive performance is reflected in the run of the mill benchmark scores as well –
Benchmark Score AnTuTu 4,95,238 Geekbench Compute OpenCL score 2750 Geekbench Score Single-core 788 Geekbench 5 multi-core 2455 3D Mark Sling Shot Extreme OpenGL ES 6233 3D Mark Sligh Shot Extreme Vulkan 5417
While we are discussing benchmarks, let me interject the storage read and write speeds that have significantly improved on the 3S over its predecessor. Thank Nubia for adopting UFS 3.0 standard and hence the phone manages to hit following R/W speeds –
Sequential Read: 1470.59 MB/s
Sequential Write: 221.84 MB/s
Random Read: 162.31 MB/s
Random Write: 132.46 MB/s
It can handle prolonged heavy loads with no throttling or hiccups. The active cooling via a fan and liquid cooling via the vapor chamber does make a difference. The great replay value it offers is courtesy of that capacious 5K mAh battery. It’s capable of squeezing out two-day worth juice on normal use. And even with long game hours, you are less likely to feel range-anxiety. I just wished it had supported a faster charging. An 18W adapter feels a mismatch for the big battery. Moreover, the bundled power brick feels a little cheap too.
ALSO READ: Skullcandy Sesh Review
Nubia Red Magic 3S Review: Verdict
Reviewing a gaming phone is a tad different than judging conventional phones. A gamer values and nitpicks on things that would hardly bother the mainstream audience. I state my case with Nubia’s design philosophy. Although the phone is a safe bet on the performance front, you can’t blame one for wishing a less garish look and better ergonomics. Similarly, Nubia could’ve cooked a polished software experience and given versatile and dependable cameras.
The magic it conjures up whilst gaming is appealing for sure. But if that doesn’t excite you, there is hardly anything worth aspiring. At the starting price of Rs. 35,999, one does have more than “good enough” flagship killers. If you can shell out a bit more, there you have the ROG Phone 2.
Nubia Red Magic 3S Review With the advent of hyper-casual, cross-platform, multiplayer online battle arena games (MOBAs) and live stream culture, a gaming phone is more relevant than ever before.
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Making a list of the decade’s most important and influential gadgets is, in a word, illuminating — and that’s before you factor in all the LEDs. Over the last 10 years, thousands of products have been released, and while some are definitely “cooler” than others, their impact on the past decade, and the decade to come, is by no means identical.
Each gadget tells the story of a new way of thinking, a slow-moving paradigm shift set to change the way we approach the personal technology we interact with on a daily basis. Sure, you might not know what a Raspberry Pi is, but its impact on industries like robotics and home automation has been massive. Unfamiliar with the Adaptive Controller? That’s OK! But the elegantly executed idea has opened up a world of delight for gamers with disabilities. Think drones are just for shooting vacation footage? Think again — and watch your head.
Technology exists to augment the human condition, to make people smarter, better, and ultimately, more human. From smartphones and drones to consoles and cars, the past decade has more than enough life-changing devices to choose from. Here are TIME’s picks for the most important gadgets of the decade.
Apple iPad (2010)
Before the iPad’s introduction in 2010, the idea of a “tablet computer” was mostly relegated to slick science fiction movies and unwieldy laptop-adjacent monstrosities running terrible software. Apple’s iPad — like the iPhone before it — resulted in a cultural shift for personal computing, and set the tone for the next decade of portable devices. Its impressive multitouch display, complete abandonment of physical keys, and gargantuan selection of software and media created a perfect storm of entertainment that everyone could get on board with. And while competitors have had ample time to make laptops or detachable two-in-one computers to attack the iPad’s biggest pain points, Apple has continuously advanced the platform’s iPadOS and hardware (Apple Pencil, anyone?), making any nerd optimistic about the next decade of tablet computing.
Tesla Model S (2012)
Think cars can’t be gadgets? Then you haven’t driven a Tesla Model S — or watched one drive up to you. The electric sedan has slowly reshaped the trajectory of the automotive industry, forcing competitors to embrace a battery-powered future instead of the gas-guzzling present, and challenging the belief that electric cars can’t be cool. Features like downloadable software updates, a huge touchscreen display and advanced autopilot capabilities make it feel like a vehicle from 2022 instead of 2012. Think of the Tesla Model S as the iPod of cars — if your iPod could do zero to 60 in 2.3 seconds.
Raspberry Pi (2012)
At first glance, the Raspberry Pi looks more like a component that fell off the space station. But take a closer look at the miniature Linux computer, originally made for promoting coding in schools, and you’ll find a wide-ranging community in love with the blank slate it provides. To get started you’ll need a keyboard, mouse, and monitor. But once you’re plugged in, the possibilities are endless. Since its debut, a vibrant DIY ecosystem has sprung up around the Raspberry Pi, making it the go-to gadget for tinkerers, engineers, and that one relative you always call whenever your Wi-Fi is on the fritz. Sure, you can use it to learn to code, but it’s got the range to handle everything from robotics and home automation to entertainment. Makers and accessory manufacturers have turned the tiny boxes into everything your budding engineer brain can think of: weather stations, retro game consoles, smart speakers, cloud servers, the whole nine yards. After seven years on the market, and with over 25 million units sold, the Raspberry Pi is a tinkerer’s dream come true.
Google Chromecast (2013)
Google’s Chromecast, released in 2013, made it dead simple to beam media from your laptop or smartphone to your TV, helping popularize the very concept of streaming. It bridged the gap for people who wanted a piece of the future without investing in a pricey smart TV, or spending over a hundred bucks on some expensive and gaudy streaming box. At $35, Chromecast democratized streaming while giving users an integral piece of smart home connectivity for cheap. Now, the platform is capable of streaming more than media; Google’s added support for its game-streaming Stadia service to its more powerful Chromecast Ultra devices. It might not be an essential piece of technology in the decade to come, but the Chromecast’s influence on streaming media can’t be understated.
DJI Phantom (2013)
While you might hear a drone before you see it, chances are you’ll be pleasantly surprised by what it sees, and how cool the view is a few hundred feet in the air. And of all the footage-capturing drones around, DJI’s Phantom is the most recognizable — and the most popular drone on YouTube. Its signature all-white design makes it hard to miss, and the company’s dedication to making drone piloting as simple as possible has made the Phantom an easy choice for beginning pilots, and a satisfying tool for aerial photography. And this is only the beginning. There’s already a professional drone racing league, and with companies betting on drones to handle everything from shipping goods to construction to surveillance, you’re bound to interact with more than a few in the decade to come.
Amazon Echo (2014)
Talking to yourself is still a little odd, but talking to your voice assistant has become a common activity in homes worldwide thanks to Amazon’s Alexa, the voice assistant built into its Echo devices and other smart home gadgets. Voice assistants are the new kid on the block, ideal for managing your smart home devices, handling media playback or quickly communicating with friends and family. Amazon’s Echo smart speaker and Alexa voice assistant is one of the most popular, with over 100 million Alexa-enabled devices sold as of 2019. As the first of its kind, Alexa blazed a trail for the multiple competitors trying to sell you on their own voice assistants to varying degrees of success. While convenient, though, the proliferation of devices like the Echo has spurred controversy surrounding the data collection practices of smart device manufacturers, becoming one of the most high-profile privacy issues of our time.
Apple Watch (2015)
While many have tried, no one has been able to match the polish and performance of the Apple Watch, which set the standard for what a smartwatch could do. Since its introduction in 2015, it’s gone from a device for early adopters and fashion-deficient nerds to a mainstream accessory, thanks to its smart software and ever-improving hardware. And as the Apple Watch expands its health-oriented features, it could become the easiest way to keep your health on track and your day on schedule.
Apple AirPods (2016)
Like the iconic iPod before it, Apple’s AirPods have captured the hearts, minds and ears of music lovers looking to jam to some tunes. First released in 2016, AirPods quickly became an icon in their own right, both for their aesthetic appeal as well as their larger cultural impact. But widespread adoption hasn’t come without criticism. Its controversial manufacturing methods make disposal and recycling difficult, and could alter how we think about the future of our gadgets once we’re done with them. AirPods even carry social significance thanks to the glut classist jokes and memes spread across social media, transforming them into earbuds that double as a not-so-subtle status indicator. However, their cutting-edge hardware and software evolved further in this year’s AirPods Pro, and helped cement them as the gold standard of truly wireless audio for music fans.
Nintendo Switch (2017)
When it comes to gaming on the go, no one can top Nintendo’s track record, beginning with the humble Game Boy in 1989. But the introduction of its hybrid Nintendo Switch in 2017 — which you can play either portably or connected to your TV — might be the company’s most important contribution to gaming yet. Compared to the competition, it handily takes the crown as the most important video game console of the decade, with fans begging developers to bring their next title to the Switch. Its smartphone-inspired portability, paired with Nintendo’s ever-growing library of blockbuster, independent and vintage titles, makes the Switch feel like the culmination of Nintendo’s idea of what gaming should be.
Xbox Adaptive Controller (2018)
Microsoft’s Xbox Adaptive Controller, made for gamers with limited mobility and highly modifiable for different users’ needs, is perhaps my favorite gadget of the decade, and one I pray is duplicated by other major game companies. Not only does it look slick, it’s designed to accommodate a subset of gamers long ignored by the larger gaming industry. Microsoft worked alongside organizations like the Cerebral Palsy Foundation and the AbleGamers Charity to shape everything from the huge buttons on its face to its accessible packaging. With over a dozen ports for connecting assistive controllers, buttons and joysticks, and its compatibility with both Xbox One consoles and Windows PCs, Xbox’s Adaptive Controller is one of the most important developments in the gaming industry, and should put a smile on anyone’s face.
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Making a list of the decade’s most important and influential gadgets is, in a word, illuminating — and that’s before you factor in all the LEDs. Over the last 10 years, thousands of products have been released, and while some are definitely “cooler” than others, their impact on the past decade, and the decade to come, is by no means identical.
Each gadget tells the story of a new way of thinking, a slow-moving paradigm shift set to change the way we approach the personal technology we interact with on a daily basis. Sure, you might not know what a Raspberry Pi is, but its impact on industries like robotics and home automation has been massive. Unfamiliar with the Adaptive Controller? That’s OK! But the elegantly executed idea has opened up a world of delight for gamers with disabilities. Think drones are just for shooting vacation footage? Think again — and watch your head.
Technology exists to augment the human condition, to make people smarter, better, and ultimately, more human. From smartphones and drones to consoles and cars, the past decade has more than enough life-changing devices to choose from. Here are TIME’s picks for the most important gadgets of the decade.
Apple iPad (2010)
Before the iPad’s introduction in 2010, the idea of a “tablet computer” was mostly relegated to slick science fiction movies and unwieldy laptop-adjacent monstrosities running terrible software. Apple’s iPad — like the iPhone before it — resulted in a cultural shift for personal computing, and set the tone for the next decade of portable devices. Its impressive multitouch display, complete abandonment of physical keys, and gargantuan selection of software and media created a perfect storm of entertainment that everyone could get on board with. And while competitors have had ample time to make laptops or detachable two-in-one computers to attack the iPad’s biggest pain points, Apple has continuously advanced the platform’s iPadOS and hardware (Apple Pencil, anyone?), making any nerd optimistic about the next decade of tablet computing.
Tesla Model S (2012)
Think cars can’t be gadgets? Then you haven’t driven a Tesla Model S — or watched one drive up to you. The electric sedan has slowly reshaped the trajectory of the automotive industry, forcing competitors to embrace a battery-powered future instead of the gas-guzzling present, and challenging the belief that electric cars can’t be cool. Features like downloadable software updates, a huge touchscreen display and advanced autopilot capabilities make it feel like a vehicle from 2022 instead of 2012. Think of the Tesla Model S as the iPod of cars — if your iPod could do zero to 60 in 2.3 seconds.
Raspberry Pi (2012)
At first glance, the Raspberry Pi looks more like a component that fell off the space station. But take a closer look at the miniature Linux computer, originally made for promoting coding in schools, and you’ll find a wide-ranging community in love with the blank slate it provides. To get started you’ll need a keyboard, mouse, and monitor. But once you’re plugged in, the possibilities are endless. Since its debut, a vibrant DIY ecosystem has sprung up around the Raspberry Pi, making it the go-to gadget for tinkerers, engineers, and that one relative you always call whenever your Wi-Fi is on the fritz. Sure, you can use it to learn to code, but it’s got the range to handle everything from robotics and home automation to entertainment. Makers and accessory manufacturers have turned the tiny boxes into everything your budding engineer brain can think of: weather stations, retro game consoles, smart speakers, cloud servers, the whole nine yards. After seven years on the market, and with over 25 million units sold, the Raspberry Pi is a tinkerer’s dream come true.
Google Chromecast (2013)
Google’s Chromecast, released in 2013, made it dead simple to beam media from your laptop or smartphone to your TV, helping popularize the very concept of streaming. It bridged the gap for people who wanted a piece of the future without investing in a pricey smart TV, or spending over a hundred bucks on some expensive and gaudy streaming box. At $35, Chromecast democratized streaming while giving users an integral piece of smart home connectivity for cheap. Now, the platform is capable of streaming more than media; Google’s added support for its game-streaming Stadia service to its more powerful Chromecast Ultra devices. It might not be an essential piece of technology in the decade to come, but the Chromecast’s influence on streaming media can’t be understated.
DJI Phantom (2013)
While you might hear a drone before you see it, chances are you’ll be pleasantly surprised by what it sees, and how cool the view is a few hundred feet in the air. And of all the footage-capturing drones around, DJI’s Phantom is the most recognizable — and the most popular drone on YouTube. Its signature all-white design makes it hard to miss, and the company’s dedication to making drone piloting as simple as possible has made the Phantom an easy choice for beginning pilots, and a satisfying tool for aerial photography. And this is only the beginning. There’s already a professional drone racing league, and with companies betting on drones to handle everything from shipping goods to construction to surveillance, you’re bound to interact with more than a few in the decade to come.
Amazon Echo (2014)
Talking to yourself is still a little odd, but talking to your voice assistant has become a common activity in homes worldwide thanks to Amazon’s Alexa, the voice assistant built into its Echo devices and other smart home gadgets. Voice assistants are the new kid on the block, ideal for managing your smart home devices, handling media playback or quickly communicating with friends and family. Amazon’s Echo smart speaker and Alexa voice assistant is one of the most popular, with over 100 million Alexa-enabled devices sold as of 2019. As the first of its kind, Alexa blazed a trail for the multiple competitors trying to sell you on their own voice assistants to varying degrees of success. While convenient, though, the proliferation of devices like the Echo has spurred controversy surrounding the data collection practices of smart device manufacturers, becoming one of the most high-profile privacy issues of our time.
Apple Watch (2015)
While many have tried, no one has been able to match the polish and performance of the Apple Watch, which set the standard for what a smartwatch could do. Since its introduction in 2015, it’s gone from a device for early adopters and fashion-deficient nerds to a mainstream accessory, thanks to its smart software and ever-improving hardware. And as the Apple Watch expands its health-oriented features, it could become the easiest way to keep your health on track and your day on schedule.
Apple AirPods (2016)
Like the iconic iPod before it, Apple’s AirPods have captured the hearts, minds and ears of music lovers looking to jam to some tunes. First released in 2016, AirPods quickly became an icon in their own right, both for their aesthetic appeal as well as their larger cultural impact. But widespread adoption hasn’t come without criticism. Its controversial manufacturing methods make disposal and recycling difficult, and could alter how we think about the future of our gadgets once we’re done with them. AirPods even carry social significance thanks to the glut classist jokes and memes spread across social media, transforming them into earbuds that double as a not-so-subtle status indicator. However, their cutting-edge hardware and software evolved further in this year’s AirPods Pro, and helped cement them as the gold standard of truly wireless audio for music fans.
Nintendo Switch (2017)
When it comes to gaming on the go, no one can top Nintendo’s track record, beginning with the humble Game Boy in 1989. But the introduction of its hybrid Nintendo Switch in 2017 — which you can play either portably or connected to your TV — might be the company’s most important contribution to gaming yet. Compared to the competition, it handily takes the crown as the most important video game console of the decade, with fans begging developers to bring their next title to the Switch. Its smartphone-inspired portability, paired with Nintendo’s ever-growing library of blockbuster, independent and vintage titles, makes the Switch feel like the culmination of Nintendo’s idea of what gaming should be.
Xbox Adaptive Controller (2018)
Microsoft’s Xbox Adaptive Controller, made for gamers with limited mobility and highly modifiable for different users’ needs, is perhaps my favorite gadget of the decade, and one I pray is duplicated by other major game companies. Not only does it look slick, it’s designed to accommodate a subset of gamers long ignored by the larger gaming industry. Microsoft worked alongside organizations like the Cerebral Palsy Foundation and the AbleGamers Charity to shape everything from the huge buttons on its face to its accessible packaging. With over a dozen ports for connecting assistive controllers, buttons and joysticks, and its compatibility with both Xbox One consoles and Windows PCs, Xbox’s Adaptive Controller is one of the most important developments in the gaming industry, and should put a smile on anyone’s face.
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Making a list of the decade’s most important and influential gadgets is, in a word, illuminating — and that’s before you factor in all the LEDs. Over the last 10 years, thousands of products have been released, and while some are definitely “cooler” than others, their impact on the past decade, and the decade to come, is by no means identical.
Each gadget tells the story of a new way of thinking, a slow-moving paradigm shift set to change the way we approach the personal technology we interact with on a daily basis. Sure, you might not know what a Raspberry Pi is, but its impact on industries like robotics and home automation has been massive. Unfamiliar with the Adaptive Controller? That’s OK! But the elegantly executed idea has opened up a world of delight for gamers with disabilities. Think drones are just for shooting vacation footage? Think again — and watch your head.
Technology exists to augment the human condition, to make people smarter, better, and ultimately, more human. From smartphones and drones to consoles and cars, the past decade has more than enough life-changing devices to choose from. Here are TIME’s picks for the most important gadgets of the decade.
Apple iPad (2010)
Before the iPad’s introduction in 2010, the idea of a “tablet computer” was mostly relegated to slick science fiction movies and unwieldy laptop-adjacent monstrosities running terrible software. Apple’s iPad — like the iPhone before it — resulted in a cultural shift for personal computing, and set the tone for the next decade of portable devices. Its impressive multitouch display, complete abandonment of physical keys, and gargantuan selection of software and media created a perfect storm of entertainment that everyone could get on board with. And while competitors have had ample time to make laptops or detachable two-in-one computers to attack the iPad’s biggest pain points, Apple has continuously advanced the platform’s iPadOS and hardware (Apple Pencil, anyone?), making any nerd optimistic about the next decade of tablet computing.
Tesla Model S (2012)
Think cars can’t be gadgets? Then you haven’t driven a Tesla Model S — or watched one drive up to you. The electric sedan has slowly reshaped the trajectory of the automotive industry, forcing competitors to embrace a battery-powered future instead of the gas-guzzling present, and challenging the belief that electric cars can’t be cool. Features like downloadable software updates, a huge touchscreen display and advanced autopilot capabilities make it feel like a vehicle from 2022 instead of 2012. Think of the Tesla Model S as the iPod of cars — if your iPod could do zero to 60 in 2.3 seconds.
Raspberry Pi (2012)
At first glance, the Raspberry Pi looks more like a component that fell off the space station. But take a closer look at the miniature Linux computer, originally made for promoting coding in schools, and you’ll find a wide-ranging community in love with the blank slate it provides. To get started you’ll need a keyboard, mouse, and monitor. But once you’re plugged in, the possibilities are endless. Since its debut, a vibrant DIY ecosystem has sprung up around the Raspberry Pi, making it the go-to gadget for tinkerers, engineers, and that one relative you always call whenever your Wi-Fi is on the fritz. Sure, you can use it to learn to code, but it’s got the range to handle everything from robotics and home automation to entertainment. Makers and accessory manufacturers have turned the tiny boxes into everything your budding engineer brain can think of: weather stations, retro game consoles, smart speakers, cloud servers, the whole nine yards. After seven years on the market, and with over 25 million units sold, the Raspberry Pi is a tinkerer’s dream come true.
Google Chromecast (2013)
Google’s Chromecast, released in 2013, made it dead simple to beam media from your laptop or smartphone to your TV, helping popularize the very concept of streaming. It bridged the gap for people who wanted a piece of the future without investing in a pricey smart TV, or spending over a hundred bucks on some expensive and gaudy streaming box. At $35, Chromecast democratized streaming while giving users an integral piece of smart home connectivity for cheap. Now, the platform is capable of streaming more than media; Google’s added support for its game-streaming Stadia service to its more powerful Chromecast Ultra devices. It might not be an essential piece of technology in the decade to come, but the Chromecast’s influence on streaming media can’t be understated.
DJI Phantom (2013)
While you might hear a drone before you see it, chances are you’ll be pleasantly surprised by what it sees, and how cool the view is a few hundred feet in the air. And of all the footage-capturing drones around, DJI’s Phantom is the most recognizable — and the most popular drone on YouTube. Its signature all-white design makes it hard to miss, and the company’s dedication to making drone piloting as simple as possible has made the Phantom an easy choice for beginning pilots, and a satisfying tool for aerial photography. And this is only the beginning. There’s already a professional drone racing league, and with companies betting on drones to handle everything from shipping goods to construction to surveillance, you’re bound to interact with more than a few in the decade to come.
Amazon Echo (2014)
Talking to yourself is still a little odd, but talking to your voice assistant has become a common activity in homes worldwide thanks to Amazon’s Alexa, the voice assistant built into its Echo devices and other smart home gadgets. Voice assistants are the new kid on the block, ideal for managing your smart home devices, handling media playback or quickly communicating with friends and family. Amazon’s Echo smart speaker and Alexa voice assistant is one of the most popular, with over 100 million Alexa-enabled devices sold as of 2019. As the first of its kind, Alexa blazed a trail for the multiple competitors trying to sell you on their own voice assistants to varying degrees of success. While convenient, though, the proliferation of devices like the Echo has spurred controversy surrounding the data collection practices of smart device manufacturers, becoming one of the most high-profile privacy issues of our time.
Apple Watch (2015)
While many have tried, no one has been able to match the polish and performance of the Apple Watch, which set the standard for what a smartwatch could do. Since its introduction in 2015, it’s gone from a device for early adopters and fashion-deficient nerds to a mainstream accessory, thanks to its smart software and ever-improving hardware. And as the Apple Watch expands its health-oriented features, it could become the easiest way to keep your health on track and your day on schedule.
Apple AirPods (2016)
Like the iconic iPod before it, Apple’s AirPods have captured the hearts, minds and ears of music lovers looking to jam to some tunes. First released in 2016, AirPods quickly became an icon in their own right, both for their aesthetic appeal as well as their larger cultural impact. But widespread adoption hasn’t come without criticism. Its controversial manufacturing methods make disposal and recycling difficult, and could alter how we think about the future of our gadgets once we’re done with them. AirPods even carry social significance thanks to the glut classist jokes and memes spread across social media, transforming them into earbuds that double as a not-so-subtle status indicator. However, their cutting-edge hardware and software evolved further in this year’s AirPods Pro, and helped cement them as the gold standard of truly wireless audio for music fans.
Nintendo Switch (2017)
When it comes to gaming on the go, no one can top Nintendo’s track record, beginning with the humble Game Boy in 1989. But the introduction of its hybrid Nintendo Switch in 2017 — which you can play either portably or connected to your TV — might be the company’s most important contribution to gaming yet. Compared to the competition, it handily takes the crown as the most important video game console of the decade, with fans begging developers to bring their next title to the Switch. Its smartphone-inspired portability, paired with Nintendo’s ever-growing library of blockbuster, independent and vintage titles, makes the Switch feel like the culmination of Nintendo’s idea of what gaming should be.
Xbox Adaptive Controller (2018)
Microsoft’s Xbox Adaptive Controller, made for gamers with limited mobility and highly modifiable for different users’ needs, is perhaps my favorite gadget of the decade, and one I pray is duplicated by other major game companies. Not only does it look slick, it’s designed to accommodate a subset of gamers long ignored by the larger gaming industry. Microsoft worked alongside organizations like the Cerebral Palsy Foundation and the AbleGamers Charity to shape everything from the huge buttons on its face to its accessible packaging. With over a dozen ports for connecting assistive controllers, buttons and joysticks, and its compatibility with both Xbox One consoles and Windows PCs, Xbox’s Adaptive Controller is one of the most important developments in the gaming industry, and should put a smile on anyone’s face.
0 notes
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