#ie man versus woman light versus dark even versus uneven

[hondacivicbrain]

One thing I've been thinking a lot about amid the argument over the Barbie movie's lack of nominations is the aggressive level of hate it gets.

FYI, this is not about whether I think the Barbie movie deserved more nominations or not because it doesn't matter. It doesn't even matter if it was a good movie or not. It doesn't matter that it was about feminism either. What matters — and what is at the core of all the hate — is that it's a movie for women. For girls.

Anything whose target audience is young women and teenage girls is inevitably slammed with hate.

It will be called overrated. It will be called basic. It will be shit on. The comments and reviews will be FULL of people saying how stupid or terrible it is, how they've always hated it, and how anyone who watches or listens or consumes it is too.

Again, it does not matter whether x product or y performer is overrated, or not talented, or a thousand other insults people (mostly men, but anyone seeking to set themselves, even subtly, apart from people who like popular, feminine things). What matters is the alarming level to which we've normalized the hate that gets thrown at young women — and especially at teenage girls — for daring to like something popular.

Since when has popular become a bad word? Products that are marketed towards women are hugely profitable, and yet critically shamed. Remember pumpkin spice lattes? I've never seen one girl fawn over them as much as I've seen 100 grownass men spew nonsense about how silly and childish and girly a flavor is. A flavor.

It doesn't matter what Taylor Swift's most adoring fans are like, even the ones who are over the top, because no one attacks men who get too enthusiastic about their favorite sports teams or fantasy football the way people attack her fans for being excited to see her in concerts. It's because her fanbase is predominantly young girls, and anything young women are into must be shamed.

The relative anonymity — or at least, the safety — of the internet has enabled people to be harsher than they might in real life, but bullying young women and girls for their interests is not a new phenomenon.

Romance has occupied the lowest rung of the genre ladder for arguably hundreds of years. Wholly romantic movies (meaning movies in which romance is the primary drama, rather than a subplot within another genre) must be *exemplary* to get critical praise. More male-centric genres like dramas or any movie seen as "intellectual" often only have to be *good* to get the same kind of attention. This is not a dig at Oppenheimer or any of the other movies nominated (nor am I saying Barbie is a romance). The point is that romance is held to a significantly higher critical standard because it is largely not for a male audience.

(As a side note, plenty of romance is genderless the way many other genres' audiences are, but as a society we've boxed it into a 'feminine' box and decided feminine=bad. I could write a whole essay as to why.)

I am absolutely not saying Barbie deserved or didn't deserve this or that, or that Taylor Swift should never be criticized, or that romance is a perfect genre. I am not saying these examples are the most important of their kind.

What I am saying is that anything that is both popular and centered around women is always, inevitably, and extremely harshly attacked by people who do not like it, and this has the potential to be incredibly damaging to teenage girls, especially in an age where social media use starts younger and younger.

What happened to, if you don't have anything nice to say, don't say anything at all? Or, let people like what they like? You don't have to like something, but you don't always have to voice your hate for it either.