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insticator · 8 years ago
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Get into the National Panda Day spirit by liking & sharing this panda fun fact. 
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kayjay63 · 5 years ago
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Publisher engagement startup Insticator bets on commenting with Sqwuak It acquisition – TechCrunch Insticator, a startup helping publishers add elements like polls, quizzes and suggested story widgets to their content, has made its first acquisition a commenting platform called Squawk-It. Insticator CEO Zack Dugow said his platform benefits online publish… Read More
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un-enfant-immature · 5 years ago
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Publisher engagement startup Insticator bets on commenting with Squawk-It acquisition
Insticator, a startup helping publishers add elements like polls, quizzes and suggested story widgets to their content, has made its first acquisition — a commenting platform called Squawk-It.
Insticator CEO Zack Dugow said his platform benefits online publishers by keeping audiences engaged and bringing in new ad revenue (which is split between Insticator and the publisher). And he sees commenting as a natural next step towards his goal to become “the main monetization and community engagement solution for publishers.”
While “don’t read the comments” remains one of the most reliable pieces of advice you’ll get online, Dugow said Squaw-It (it was formerly known as Solid Opinion) stands out from other commenting platforms because of its reliance on “100 percent human moderation,” with moderators working in three shifts to to monitor partner sites 24 hours each day.
“Anybody can game an algorithm,” he said.
And when I brought up the concern that so much of the discussion has moved out of the comments section and onto social media, Dugow responded that “merging social commenting” so that it feels like everything is part of the same conversation is “in our roadmap.”
Like other Insticator products, Squawk-It comments (which you can see below the article here) are monetized through advertising. But Dugow noted that the ads run above the comments, rather interrupting or distracting from the comments themselves.
The financial terms of the acquisition were not disclosed. Dugow said the entire 13-person Squawk-It team (headquartered in New York but with an engineering team in Kiev) has joined Insticator, and that the product has already been rebranded as Insticator Comments.
Insticator raises $5.2M to help publishers make their stories more interactive
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magzoso-tech · 5 years ago
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New Post has been published on https://magzoso.com/tech/publisher-engagement-startup-insticator-bets-on-commenting-with-squawk-it-acquisition/
Publisher engagement startup Insticator bets on commenting with Squawk-It acquisition
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Insticator, a startup helping publishers add elements like polls, quizzes and suggested story widgets to their content, has made its first acquisition — a commenting platform called Squawk-It.
Insticator CEO Zack Dugow said his platform benefits online publishers by keeping audiences engaged and bringing in new ad revenue (which is split between Insticator and the publisher). And he sees commenting as a natural next step towards his goal to become “the main monetization and community engagement solution for publishers.”
While “don’t read the comments” remains one of the most reliable pieces of advice you’ll get online, Dugow said Squawk-It (it was formerly known as Solid Opinion) stands out from other commenting platforms because of its reliance on “100 percent human moderation,” with moderators working in three shifts to to monitor partner sites 24 hours each day.
“Anybody can game an algorithm,” he said.
And when I brought up the concern that so much of the discussion has moved out of the comments section and onto social media, Dugow responded that “merging social commenting” so that it feels like everything is part of the same conversation is “in our roadmap.”
Like other Insticator products, Squawk-It comments (which you can see below the article here) are monetized through advertising. But Dugow noted that the ads run above the comments, rather interrupting or distracting from the comments themselves.
The financial terms of the acquisition were not disclosed. Dugow said the entire 13-person Squawk-It team (headquartered in New York but with an engineering team in Kiev) has joined Insticator, and that the product has already been rebranded as Insticator Comments.
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itmanco · 5 years ago
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Publisher engagement startup Insticator bets on commenting with Squawk-It acquisition Insticator, a startup helping publishers add elements like polls, quizzes and suggested story widgets to their content, has made its first acquisition — a commenting platform called Squawk-It. Insticator CEO Zack Dugow said his platform benefits online publishers by keeping audiences engaged and bringing in new ad revenue (which is split between Insticator and the publisher). https://ift.tt/2uJmCxY By Samy Morsy
from I.T MAN https://ift.tt/1cjthd7 via IFTTTBy Samy Morsy
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crendyfeed-blog · 8 years ago
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Insticator raises $5.2M to help publishers make their stories more interactive
Insticator raises $5.2M to help publishers make their stories more interactive
The startup allows online publishers to add quizzes, polls and other interactive elements (either created by Insticator or by the publisher themselves) to their stories. They then make money from those widgets by running ads in them, too. Other startups trying to do something similar include Playbuzz and Qzzr (formerly known as Boombox). Founder and CEO Zack Dugow said the Insticator widget is…
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imeyalo09 · 8 years ago
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Insticator raises $5.2M to help publishers make their stories more interactive
Insticator raises $5.2M to help publishers make their stories more interactive
Insticator is announcing that it has raised $5.2 million in Series A funding.
The startup allows online publishers to add quizzes, polls and other interactive elements (either created by Insticator or by the publisher themselves) to their stories. They then make money from those widgets by running ads in them, too.
Other startups trying to do something similar include Playbuzz and Qzzr (formerly…
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christopherross7601 · 8 years ago
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Insticator%20raises%20%245.2M%20to%20help%20publishers%20make%20their%20stories%20more%26nbsp%3Binteractive
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 Insticator is announcing that it has raised $5.2 million in Series A funding. The startup allows online publishers to add quizzes, polls and other interactive elements (either created by Insticator or by the publisher themselves) to their stories. They then make money from those widgets by then running ads in them, too. Other startups…
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insticator · 8 years ago
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Know the answer to this Harry Potter fact? Comment it below & visit Hollywood.com for more magical trivia. http://bit.ly/2qo0PEA
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insticator · 8 years ago
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Like & share if you know the answer. Visit @beautyriot‘s site to try more fashion-forward trivia. http://www.beautyriot.com/
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insticator · 8 years ago
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A win never guarantees long-term success. Continually pursuing opportunities & hard work do.
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insticator · 8 years ago
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Celebrate National Puppy Day by sharing this fun fact & playing dogtime.com’s  widget trivia: https://goo.gl/Juf6Xk. 
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insticator · 8 years ago
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Like & share if you know the answer. Visit http://dogtime.com/ to try more of Insticator's dog-friendly trivia.
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insticator · 8 years ago
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In honor of World Water Day, here's a piece of eye-opening trivia on how water is used.
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insticator · 8 years ago
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Like & share if you know the answer. Visit The Morning Call to play more trivia on the Insticator Widget. 
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insticator · 8 years ago
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Here's your daily dose of trivia: Blood oranges get their gorgeous red interior thanks to the antioxidant anthocyanin. 
Visit Insticator.com to discover how Insticator uses trivia to help website publishers increase engagement and ad revenue. 
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