#january clearance sale!

[fruitcage]

[chaosintheavenue]

We should set up a Spirit Halloween in Buckingham Palace in Llundain. Everyone inside disappears until November 1st and no one tell them why they disappeared

If I had Photoshop abilities, I'd add in the Spirit Halloween banners in place of the union jacks.

[bekkathyst]

Clearance Sale (January 19th, ‘24) Item #26

Original Price: $430

NOW $280 - Free EU & US shipping on orders over $60

Massive 12” x 9” sodalite-syenite dragon. This carving weighs over 5 pounds! Sodalite-syenite is UV reactive and a common trade name for it is “Firestone”

To see more pictures and videos of this piece you can look here.

*Only one piece available*

To claim items and order, please read and follow the system I have set up. You can read the rules here!

[alanaisalive]

For anyone else here who is into handspinning or needle felting or any other wooly kind of hobbies, I accidentally fell into World of Wool's yearly warehouse clearance Outlet Week, where they are clearing out stuff that's gotten dusty and musty in the warehouse. We're talking about 100g of merino wool for about £2. Some other sheep breeds are £1 or less and acrylic is even cheaper.

I've staked my claim on a bunch, so now it's time to let everyone else know. Dated 6 January 2023. Their weekly sales things usually go from one Wednesday to the next, but I really don't know how long this stuff will be available.

[theweeowlart]

⭐️Half Price!⭐️ January original art clearance sale on everything! This little winter oil pastel is now just £25! https://theweeowlstudio.etsy.com/listing/1582431618

[oftlunarialmoon]

Starting and Building Your Kawaii Wardrobe – Where to Shop, DIY's, and more!

Originally posted to www.onlyfunthings.org on January 04, 2019

Ciao lovelies! In the spirit of the New Year, I know some of you may have a New Year’s resolution to “Try new things” or “dress in cute fashion”, or something like it! Maybe your New Year’s Resolution is to try out dressing in kawaii inspired fashion! Maybe you already dress in kawaii fashion but are always looking to expand your wardrobe! Well, today’s post can help, because today we are talking about how to start and build a kawaii wardrobe! I’m going to be giving my shopping tips, links to plenty of DIYs, and more that can help you in your kawaii fashion journey! Let’s go!

Today I’ll be talking about general “Kawaii-Inspired” fashion, not one specific style of Kawaii fashion.

Finding Kawaii Inspired Clothing!

-          If you’re on a budget, my recommendation is to shop in Thrift Stores! You can find really cute pastel sweaters at thrift stores, you can find really cute skirts and dresses, and sometimes even really nice handbags! I have found lots of items that work for a general “kawaii-alternative” fashion look in thrift stores! You really never know what you could find there. I’ve found dresses, skirts, sweaters, bags, and blouses all for really good prices, and all worked for kawaii fashion. You can even find cute home décor and sometimes even cute jewelry! Unsure where to start when it comes to thrifting or just want some tips? Check out our top 5 tips for Thrift Shopping!

-          Another great place to look for “kawaii-inspired” clothing is Hot Topic or Forever 21! You can find cute overalls/overall dresses, t-shirts, skirts, skater dresses, knee and thigh high socks, and other cute clothing! The only problem with these stores is that they can be somewhat expensive.

-          Another option for getting kawaii clothing is to make it yourself! Fabric stores like JoAnn even have patterns you can use if you don’t like drafting your own. And there are plenty of good clothing tutorials online, Yumi King’s channel has many if you search far back in her videos (a good way to do this is to order the videos from “Oldest First”). 

-          If making clothes from scratch isn’t your thing, you can always modify clothing to suit your needs! We actually have some clothing modification tutorials, and I will be trying to make more this summer. Our Clothing-Mod tutorials include: Adding Cat Ears to a Hoodie, Shoe Upgrade, DIY Cutsew from a T-shirt, and DIY T-shirt into Tank Top.

Finding Kawaii Inspired Accessories!

-          You can always find kawaii looking accessories in certain shops, you just have to know where to look! Some good stores to look for kawaii accessories in are: Claires, Icing, and Hot Topic! My best advice is to always look through their clearance section! You can find really cute stuff on sale often there.

-          Another place to find cute accessories is in the kid’s section of stores. This might seem weird at first, but kid’s necklaces can be altered into cute bracelets, and you can use charms and such from kid’s jewelry to make into earrings, rings, and brooches. 

-          Another great place to find cute accessories is Etsy! There are lots of stores on Etsy that sell cute handmade accessories! Same with Storenvy. The only downside to searching these places for cute handmade jewelry is the higher prices, but you are supporting small businesses, so I say it’s worth it!

-          Lastly, you can also make your own kawaii jewelry! Kawaii charms and other jewelry findings can be bought rather cheaply in lots from Etsy or Aliexpress, and you can make yourself a whole collection of cute accessories! We also have some accessories DIY’s including: How to makeyour own Choker, Chokers level 2, How to make a bag from a dishtowel, …  (To see all our DIY’s, check out our DIY tag!)

Starting and building a kawaii themed wardrobe isn’t hard and doesn’t have to cost a lot if you just know where to look and use a little ingenuity! Happy New Year, and I wish you the best of luck in all your kawaii clothing endeavors this year!

Thank you for reading, remember to love yourself, stay awesome, and I'll see you in our next post!

Remember to Stay Awesome and Love Yourself!

[luimagines]

https://www.etsy.com/shop/PackagedPresents?ref=seller-platform-mcnav

Clearance sale for my shop! Select items are 75% off!

Get them now before they're gone for good!

Starts January 1st until February 1st.

[bleachersandcoofficial]

🤑🤑🤑Tonight’s “treat” thanks to @coxy_1980 & his partner, talent from Australia!!😜🔥😎Check this hot couple of skinheads showing our bleachers, brace’s and Gripper boots now in our January sale!! 😎😍😝💦 @ 🔥🔥🔥Clearance sale continues… @ Send in your skinhead/ sports and work wear pics. Dress up and get snapping!!!😎😍🔥🔥 @ @ #skinhead #gayskinheads #gaychav #bleachedjeans #backzipjeans #bleachersandco #folsomberlin #domestosjeans #darklands #gearstayson #gayfetish #rubberskin #skinheadfetish #workwearfetish https://www.instagram.com/p/Cn7feAyM-0V/?igshid=NGJjMDIxMWI=

[somelazyassartist]

Guess who was supposed to post this yesterday but ran out of spoons before I could finish it? This guy!

Anyways I'M HAVING MY BIG END-OF-YEAR SALE ON MY ETSY!! EVERY REGULAR ITEM IS 30% OFF, AND CLEARANCE IS 15% OFF!!! WE'VE GOT EVERYTHING FROM STICKERS TO PLUSHIES TO WIZARD HATS AND SO MUCH MORE!!!

The sale is running from now through January 1st! It's my biggest sale of the year, so get it while it lasts!!

Even if you're not interested yourself, reblogging to let other people who might be interested see is a huge help! Thank you!

[pilawturkey]

2024 anti dumping measure against North Macedonia

Introduction

A recent decision on 2024 anti dumping measure against North Macedonia has been taken by the Ministry of Trade. That measure may have a direct impact upon leading companies originating from North Macedonia.

What does “dumping” mean in trade?

Regarding a end-to-end analysis of export customs regime, see our articles on 

Customs Clearances in Turkey

Export Customs Regime in Turkey

What does dumping mean in foreign trade?

International authorities provide a milestone in identifying a global definition of dumping. It is particularly significant to understand that according to the World Trade Organization, dumping is the sale or import of a particular product at less than fair value. Technically, this comparison will be made between the export price of a goods and the “normal value” of the equivalent goods in the exporting country. If the export price is lower than the local market price, that product can be considered “dumped”.

With regard to the useful observations about import customs regime of Turkey take a look at our article on Import Customs Regime in Turkey

Which legal conditions are necessary for initiation anti dumping measure?

After investigating, if the below-mentioned conditions are found, serious measures may be taken by national authorities particularly Ministry of Trade:  

The importation of the relevant product must be a typical example of dumping,

Dumping should cause material damage / or threat of harm on domestic production,

Causal link is necessary between this damage or threat and  dumped imports.

Therefore, anti-dumping implies actions and practices implemented by relevant domestic authorities to prevent dumping. Anti-dumping investigations may be carried out by the competent Turkish authorities with the intention of the protection of local manufacturers. 

For our work and all legal services on the matter of anti-dumping, please click our “Practice Areas”, titled, Anti Dumping

What are the main legal instruments applicable to anti dumping measure in Turkey?

The Law on the Prevention of Unfair Competition of Imports (No: 3577) is the central to the anti-dumping actions and practice. In the Law in question, dumping is defined as ‘export price of a product to Turkey being less than the normal value for the like product’. The Law identifies the rules and principles as regards the procedures to be applied and measures to be taken for purposes of protecting a domestic industry against injury caused by unfair competition practices in imports namely, dumped or subsidized imports.

The Decision on the Prevention of Unfair Competition of Imports and the Regulation on the Prevention of Unfair Competition of Imports are also available online here. 

Anti dumping laws should be carefully analyzed in the case of anti dumping investigations first. You may benefit from our updated article on Anti Dumping Investigations in Turkey.

What is the news on 2024 anti dumping measure against North Macedonia? 

In accordance with Article 3, measures shall be taken in cases where dumped or subsidized imports have caused material injury or threatened to cause material damage to the domestic industry. 

A new decision on 2024 anti dumping measure against North Macedonia has been launched by the Turkish government. This procedure has been initiated by a Communiqué on the Prevention of Unfair Competition in Imports published in the Official Gazette on January 19, 2024. An anti-dumping measure of 1.9 dollars per kilogram will be applied to the import of some artificial and synthetic fibers and leather imitations originating from Northern Macedonia.

The decision is based on the grounds that companies located in the Republic of North Macedonia could not provide a sufficient justification during the investigation procedure. 

Conclusion

In the final analysis, a critical decision on 2024 anti dumping measure against North Macedonia is first focus of this paper. Without benefiting an embracing anti dumping consulting service, it is quite challenging to handle investigation procedures and follow-up anti dumping measures in Turkey. What is really important is that there are specific timelines and deadlines for every single legal step. Submission of defense arguments about anti dumping investigations is very critical. Besides, involved companies have a right to lodge a case before administrative courts against anti dumping measures. 

In terms of our work on litigation, see practice areas titled “Dispute Resolution and Litigation”

For more information take a look at our articles

Anti Dumping Investigations in Turkey

Anti Dumping Investigation against Russian-based Import

Anti Dumping Hot Rolled Steel Investigation 2023 against China, India, Japan and Russian Federation

[twentyghosts]

Marvel Hallmark Holiday Fic Roundup

In years past I’ve been hit with inspiration to write holiday themed fics too late in the season for me to finish them before the holidays in question, leading me to post Christmas fics in January like clearance-sale chocolate Santas. This year I’m regifting aka reposting these holiday fics BEFORE the holidays. What a concept! Hope you enjoy these cheesy holiday tropes. (Or, thank you if you already enjoyed them in past Januarys.)

Make a Wish

Rating: Teen  Relationship: Bruce Banner/Tony Stark, Pepper Potts/Tony Stark, Bruce Banner/Pepper Potts/Tony Stark  Words: 64K  Summary: When college professor Bruce Banner asks tech billionaire philanthropist Tony Stark for a donation to fill Christmas wishes for teens in foster care Tony is happy to help–and to invite Bruce to a charity Mistletoe Ball. Sparks fly, but Bruce decides he’s not comfortable being in an open relationship that also includes Tony’s girlfriend, Pepper Potts. But Tony needs a date to a lot of charity galas that winter, and Pepper is a busy CEO. So Tony proposes a plan to Bruce: they can pretend to date for the month of December. It’s a win for everyone: Tony won’t have to go to those boring events alone, Bruce can use the media attention to highlight his under-valued charity, and they can part ways in January with no hard feelings.

Just kidding: of course they both catch real feelings for each other. Will they manage to work things out in time to have a happy new year, or is that just wishful thinking?

Evergreen Love

Rating: Teen Relationship: Bruce Banner/Tony Stark Words: 30K Summary: When Tony Stark runs off the road on his way home from a ski trip, he's taken in by Bruce Banner, the caretaker of a rural Christmas tree farm. Fortunately, they have immediate chemistry. Unfortunately, while Tony is snowed in and off the grid for the weekend, some unpleasant revelations about Stark Pharmaceuticals come to light.

Can Tony save his company, his reputation, and his budding romance before Christmas? Do bears shit in the woods? Are southern pine beetle infestations slowly expanding their territory due to climate change? (The answer to all of these is yes; you can ask Bruce about it.)

I'll Be Home for Christmas

Rating: Teen Relationships: Pepper Potts/Natasha Romanoff Words: 5k Summary: When a snowstorm grounds flights out of DC on Christmas Eve, Natasha manages to get the very last rental car. But when she hears a beautiful stranger pleading to get back to New York to spend Christmas with her daughter, Natasha offers her a ride. Unfortunately, conditions worsen and the pair decide to stop for the night. They're happy to get a hotel room, even if it only has one bed, and it turns out to be a very merry Christmas for all.

Snow Falls, Love Rises

Rating: Teen Relationships: Bruce Banner/Tony Stark Words: 35k Summary: Tony Stark’s ambitious new plan to convert all of his factories to manufacture solar panels and other green energy technologies causes some concern in the small town of Snow Falls, Ohio: the home of the StarKids toy factory. Despite the toy factory’s popularity, the town’s Green Party mayor, Bruce Banner, actually supports the solar panel initiative.

However, Bruce’s deputy mayor Darcy Lewis goes behind his back to invite Tony to be the grand marshal of the town’s annual Winter Joy Toy Parade, in an attempt to convince Tony to preserve the toy factory. Tony accepts, secretly hoping to use the event as an opportunity to reconnect with Bruce.

Unbeknownst to the citizens of Snow Falls, Bruce and Tony haven’t spoken to each other since their boarding school romance came to an abrupt end. Can their love be rekindled, or is it as dead as a string of vintage Christmas tree lights?

[scotianostra]

A Leith aeroplane.

The Edinburgh man who was flying his aeroplanes before the Wright Brothers. John Gibson was creating 'flying machines' from a workshop on Leith Walk while the fathers of modern flight were still wrangling with bureaucracy thousands of miles across the Atlantic.

It’s really quiet today and have no further anniversary posts, while scouring for more I came across these interesting couple of photos. 

Henri Farman built the first practical flying machine and tested it at Issy-les-Moulineaux, near Paris, between November 1907 and January 1908. In America the Wright brothers managed to satisfy the U.S. Government that they had a practical flying machine during tests from July 27th to 30th 1909, but by then John Gibson had already tested numerous prototypes on Leith Links. On 9th October 1909 the Leith Observer reported on Gibson's 19th model as follows: 'Mr John Gibson, Caledonian Cycle Works, Leith Walk, has made a model aeroplane of one-fourth of the real size. It is on view in his motor garage in Manderston Street. The aeroplane stands on three wheels. The flying man sits in the centre of the plane, the great "wings" terminating in square "ailerons" on his right and left. At his feet is the 6-cylinder engine; at his right and at his left hand a lever. Attached to the frame of the plane, and only a few feet from his opened-out arms, are two propellers. Belts or ropes from the one engine shaft (one belt being a crossbelt) cause the two propellers to revolve, as desired, at the rate of 1000 revolutions per minute. The aviator with his foot raises or depresses the elevator, the slightly bent horizontal bit of sail in front of him, over which is the broad, pear-shaped keel. Behind him is the framework of a few feet, ending in the double rudder, by which the course is changed. The whole machine looks like a huge cross, of which the "upright" is short and the transverse beams (the wings) long, in front the elevator and keel, behind, the rudders, both of which work in unison. A petrol tank is fixed a few feet above the head of the aviator. The present is Mr Gibson's nineteenth flying machine, and he confesses to having had his disappointments with some of his earlier efforts. The machine is well worthy of inspection.' John Gibson finally opted for the Farman biplane, which a few months later he was advertising for sale.

Manufactured from Gibson’s own drawings, or built to customer specifications, the models did not come cheap, with prices starting at £450 - around £50,000 in today’s money.

Another newspaper report told how, during an "experimental flight" in Cramond, a biplane "of Leith construction" suffered a fault, causing the aircraft to "accidentally turn in a complete somersault".

After four years of being the talk of the Walk, the entrepreneur had ceased production of his aircraft shortly before the start of world war one, returning to the ‘day job’ of cycle manufacturing.

The workshop departed Leith in 1916, setting up in Dalry. The last mention of the Caledonian Cycle Works to appear in print was a notice of a ‘clearance sale’ shortly before the move, though it is unclear whether any plane parts remained.

[bekkathyst]

Clearance Sale (January 19th, ‘24) Item #5

Original Price: $115 each

NOW $70 each - Free EU & US shipping on orders over $60

Gorgeous 7” handcrafted wands with rosewood, sterling silver, high quality clear quartz, and rainbow moonstone. These are hand crafted in India. All the metal used is sterling silver and the quartz sphere at the top can be removed and put back. They all have slight variations in size/design.

*Only 2 pieces available*

To claim items and order, please read and follow the system I have set up. You can read the rules here!

[bhushans]

Patient Outcomes and the Impact of the Knee Reconstruction Devices Market

The knee reconstruction devices market is on a promising growth trajectory, expected to achieve a market valuation of USD 8.5 billion by 2023. Over the next decade, the market is projected to grow at a compound annual growth rate (CAGR) of 4.3%, reaching an impressive USD 13.0 billion by 2033.

According to Future Market Insights (FMI), the rapid expansion of the knee reconstruction devices market can be attributed to significant innovations in product design and functionality. Market participants are reaping the benefits of the increasing prevalence of knee-related ailments, such as arthritis and knee discomfort, which drive the demand for advanced knee reconstruction solutions.

Request Your Detailed Report Sample With Your Work Email: https://www.futuremarketinsights.com/reports/sample/rep-gb-4878

One of the key developments in the market for knee reconstruction devices is the requirement for the progress of less invasive surgical techniques and materials. These developments aim to improve patient outcomes, reduce surgical complications, and shorten recovery times. Additionally, the industry is witnessing an increase in funding for patient-specific knee implants and robotics-assisted surgery, which enhance precision and customization in knee reconstruction procedures.

As the world’s population ages and leads more active lives, the market for knee reconstruction devices is predicted to grow, offering a significant opportunity for the medical device sector. When everything is said and done, the market for knee reconstruction devices should grow steadily as it continues to evolve in response to patient needs and the changing landscape of healthcare.

Key Takeaways: 

The global market is estimated to capture a valuation of US$ 13.0 billion with a CAGR of 4.3% by 2033.

In the historical period, the global market captured a CAGR of 2.8% between 2018 and 2022.

The United States is estimated to dominate the global market by capturing a share of 29.5% by 2033.

Germany is estimated to register a share of 8.1% in the global market during the forecast period.

Japan is predicted to secure a share of 5.0% in the global market during the forecast period.

With a CAGR of 4.4%, Australia is anticipated to drive the global market by 2033.

Competitive Landscape for the Knee Reconstruction Devices Market

There is a moderate market concentration in the knee reconstruction devices industry worldwide, with a few companies expected to account for most sales. Market leaders are putting more resources into Research and Development to create innovative products and gain approval from regulators more quickly to increase their knee reconstruction devices’ market share.

Recent Developments

As part of their work on a digital surgery platform that uses linked technologies, Johnson & Johnson Medical Devices Company (J&JMD) announced in January 2021 that the FDA had granted permission for their VELYS Robotic-assisted solution for use with their Attune Total Knee System.

Active Technologies received FDA clearance in March 2021 for its Citrespline and Citrelock ligament reconstruction devices, intended to prevent soft tissue damage during insertion. These devices can be used for reconstructive procedures on various joints, including the knee.

Furthermore, Conformis Inc. stated that its patient-specific iTotal PS total knee replacement system had been approved by the Therapeutic Goods Administration in Australia. This technology is intended to provide patients with reconstructive processes unique to their bodies.

Key Companies Profiled:

Zimmer, Inc.

Stryker Corporation

DePuy Synthes

Smith & Nephew

Corin

United Orthopedic Corporation

Arthrex Inc.

Exactech Inc.

DJO Global

Japan Medical Dynamic Marketing

Tornier Inc.

Knee Reconstruction Devices Market by Segmentation:

By Product:

Cemented Implants

Cementless Implants

Partial Implants

Revision Implants

By End User:

Hospitals

Orthopedic Clinics

ASCs

By Indication:

Osteoarthritis

Rheumatoid Arthritis

Trauma

Others

By Region:

North America

Latin America

Europe

East Asia

South Asia

Oceania

Middle East & Africa (MEA)

[theweeowlart]

⭐️50% off⭐️

⭐️50% off⭐️ January original art clearance sale on everything! I have 3 cat drawings left and they are now just ⭐️£25 each⭐️. https://theweeowlstudio.etsy.com/listing/1580099855 or you can search for 'TheWeeOwlStudio' on Etsy.

[lizzygrantarchives]

Billboard, January 13, 2012

The viral (and now Interscope) star incorporates hip-hop producers and nabs an ‘SNL’ slot before her album debut—finally, her voice is bigger than her controversial persona.

RARELY IS A BREAKING ARTIST as polarizing as Lana Del Rey.

The 25-year-old songstress became one of 2011’s most seemingly organic upstarts. Following the release of her breakout single “Video Games” and its vintage-shaded video, apparently filmed and edited on her Macbook, the Lake Placid, N.Y., native racked upwards of 13 million YouTube views and has sold 20,000 copies of her double A-side “Video Games” single since its October 2011 release, according to Nielsen SoundScan. It debuted and spent three weeks at No. 1 on Billboard’s Hot Singles Sales chart. Joining Ellie Goulding and Jessie J, Del Rey recently signed with Next Model Management.

But it’s her all-important authenticity that’s had the Internet atwitter. Multiple blogs have painted a target on Del Rey, whose previous musical incarnation as Lizzy Grant, her birth name, was almost entirely wiped from the Web. On the surface, her tactics could appear calculated: Del Rey’s 2010 5 Points Records debut, Lizzy Grant aka Lana Del Ray, was on iTunes for only two months before vanishing from the store, while her website and social networking profiles were deleted and relaunched under her current guise.

Has a major label been silently orchestrating one of 2011’s greatest indie viral success stories? With her Del Rey debut, “Born to Die” (Interscope), arriving Jan. 31, the pillow-lipped singer/songwriter is the new year’s buzziest commodity, becoming the first artist since Natalie Imbruglia in 1998 to play “Saturday Night Live” (Jan. 14) before releasing her first major-label LP. She’s confirmed for “Late Night With David Letterman” on Feb. 2 and scheduled to appear on “The Ellen DeGeneres Show” later the same month. Still, character assassination attempts on the Internet are a daily threat, even if acclaim outweighs the conspiracy theories.

“The Internet’s been well-established for 14 years,” Del Rey says. “It’s not like 1962 where you can’t find out about me. My intention was never to transform into a different person. What other people think of me is none of my business. Sometimes, it hurts my feelings. But I have to just keep going. The good stuff is really good. Some of the other stuff is difficult, but I’ll be able to tour now, probably sing for a while. That’s nice for me.”

ACCORDING TO DEL REY, SHE WROTE more than 70 songs during her time in England, and soon filmed DIY videos for “Diet Mtn. Dew” and “Video Games.” A verbal agreement with Stranger Records to commercially release the latter gave Del Rey’s camp wiggle room to reacquire the song rights in case of a major-label signing. “[It was] a very free single deal. If we got a record deal for an album, they would let her take the single back and get the rights back,” Mawson says. “I just realized the other day we didn’t sign anything… It was a verbal agreement from chatting and then we confirmed by email.”

Labels came full circle when the BBC’s Radio 1 played “Video Games” last summer, thanks to Mawson’s European connections, and her Internet buzz kick-started. The artist began fielding offers from imprints that previously denied her, deciding eventually on a joint deal with Interscope Records in the United States and Polydor Records in the United Kingdom without holding any grudges.

“Signing someone and spending a lot of money, it’s a very dangerous thing to do. Largest failure-to-success rate in any industry,” Del Rey says. “I never had any help, and I really needed help.”

The timing of the deal and her video’s viral release raised eyebrows in the blogosphere. News of her signing broke in late October, but the ink on the contracts had dried in July, fueling conspiracy theorists to assume that the machine had helped with the clearance of copyrighted material included in the videos and promoted her material. It’s not unusual for labels to pull invisible strings for new artists, but rarely is the artist afforded both the creative and marketing freedom that Del Rey has had.

It’s here where her labels, which provided her a budget for videos and album completion, as well as hired a publicity firm (Shore Fire Media) in August, deviate from standard practices. Polydor president Ferdy Unger Gamilton says, “Apart from the strength of the song and the video [for “Video Games”], this shows how the world operates now. Something like this can just gather its own momentum. So many have been reached by it without traditional media or marketing.”

The viral factor of “Video Games” paralleled several breakout Internet sensations of 2011: Del Rey associate the Weeknd, and Frank Ocean. And for Del Rey, the gone-viral marketing method, which often hangs still on quality of music and artistic mystique, was key for convincing label executives wowed by her ability to navigate different Web cultures. She was embraced beyond genre lines, a Net star on sites like Stereogum and Pitchfork, and also popping up on sites like In Flex We Trust, MissInfo.tv and 2DopeBoyz.

“I don’t think she’s any sort of heavy-handed marketer. I think she basically has it down from start to finish. That’s what’s the allure is, in terms of what I saw and what other people are seeing. You have an artist and it’s all just so honest,” Interscope executive VP of A&R Larry Jackson says. “There’s no video treatment we’ve come up with. We haven’t produced the records. It’s 100% solely her. That’s the most honest part. And that’s all that matters. The honesty is the marketing.”

TRANSLATING HER MUSIC TO THE LIVE STAGE after a two-year hiatus, Del Rey tested new material at Brooklyn’s Glasslands in September, taking the stage for a secret show under the alias Queen of Coney Island. Not meant for review, the gig drew criticism from attending writers, tipped off by rogue tweets, who criticized her shaky delivery and live band of session musicians.

“I was noticeably scared,” says Del Rey, who popped her gum into the microphone throughout the performance. “I don’t get onstage trying to be spectacular. I act like it’s sort of still about the singing for me, because that’s all I have so far, are the songs.”

Del Rey didn’t allow the litany of mostly harsh comments on YouTube clips from the show deter her. She upgraded her official New York debut to Bowery Ballroom, where she performed to a sold-out crowd, and then played to packed houses in London and Los Angeles. The reviews have turned laudatory. (“The comment-board fights and blog posts don’t detract from the fact that she can actually sing,” the Village Voice wrote of her Bowery gig.)

On her tracks, Del Rey, who initially described herself as the “gangster Nancy Sinatra,” disaffectedly intones about both eternal and finite romance over cinematic arrangements garnished with hip-hop drums. Though indie artists like Bon Iver and St. Vincent shape-shift to respectively appear on cuts by rappers like Kanye West and Kid Cudi, Del Rey casually massages hip-hop into her stand-alone compositions, working directly with such producers as Jeff Bhasker (West, Jay-Z) and Emile Haynie (Cudi). Bypassing the almighty guest feature has supplied her enveloping tracks with a unique twist on indie-pop.

“I brought Emile in because the beats were still raw and hard to get… sort of the danger I wanted to incorporate,” says Del Rey, who slings hip-hop slang (“You so fresh to death”) on her cowgirl anthem “Blue Jeans.” Friendships with the Weeknd’s Abel Tesfaye bolster her hip-hop credibility, but it’s her effortless infusions that punctuate her tunes. “She wanted to integrate hip-hop into it because she loves [it] and added some beats to make it a bit more radio-friendly and palatable for a broader audience,” Mawson says.

Just last month, the Internet fanfare reached new heights following the unauthorized leak of the intensely slick video for “Born to Die,” making her a top trending topic on Twitter and earning praise from West, who broke his social network silence to post the clip to his account. For Del Rey, the relief wasn’t the assurance of reaching a global audience, but rather having a budget for her art. “The good thing is that the record is beautiful. And I get to do so many things that I love. I get to work with [director Yoann] Lemoine and finally, I don’t have to make my videos by myself anymore. Thank God. It’s embarrassing,” she says. “I’m just going to get help in all the right ways.”

For an artist whose homemade approach shifted her career out of obscurity, her labels aren’t concerned with losing her indie prowess. “It’s not about old-school label tactics and all of that crap. It’s really about helping an artist who has a clear-cut vision for herself, really bringing the muscle to make this work on a worldwide level,” Jackson says. Unger Gamilton adds: “The real brilliant artists move the mainstream toward them, not the other way around. She’s doing something that no one else is doing, and it’s just going to draw people in. It’s already drawing people in.”

In anticipation of “Born to Die,” the voluptuous-voiced songstress has been teasing the Web with sneak peeks of the project, releasing a graphic, found-footage video for “Off to the Races” and a YouTube clip of her song “Yayo.” Her single, “Born to Die” was recently iTunes’ Free Single of the Week. Del Rey also plans on “extensively touring” the international circuit through the new year. But she’s almost entirely unplugged from the online realm, save for sporadic tweets and Facebook updates.

“I’d rather it was just as simple as being just the songs and no one else talking about it at all, because it makes things more bittersweet instead of just clear and easy,” she says. “It just seems to have taken a funny turn. I’m not really sure if it’ll come back around. I don’t know. But the record is really good. I have that.”

Originally published on billboard.com, and in the January 21, 2012 issue of Billboard.