#marathon sportswear

[marathonclothes]

Marathon Clothes is the top wholesale athletic apparel manufacturer processing quality apparel in bulk over the years with retailer satisfaction and demands.

[marathon-203]

Olympics 2024: The Excitement is Sky-High for One of the Biggest Sporting Events

Olympics 2024: The excitement is sky-high for one of the biggest sporting events of the decade. As athletes from around the world prepare to compete in Paris, anticipation is building for thrilling performances, historic moments, and unparalleled displays of athleticism.

[maratonclothes]

Top-Tier Sportswear Manufacturing for Superior Performance Gear

Partner with leading sportswear manufacturing companies to deliver high-performance athletic wear to your customers. Specializing in innovative designs and advanced materials, our sportswear manufacturing services ensure top-quality products for every sport. From custom team uniforms to stylish activewear, we provide comprehensive solutions for all your sportswear needs. Enhance your brand with cutting-edge technology and precision craftsmanship, setting your products apart in the competitive sportswear market. Shop now to experience the best in sportswear manufacturing, tailored to elevate your business and satisfy the demands of athletes and fitness enthusiasts alike.

[katasstrophy]

Bruh Nagi being buff as hell after Manshine's training 🥰🥰🥰

sammy you deadass bout to make me objectify this man on main SO BAD this has been running something of a small marathon in my head so 😵‍💫😵‍💫 pls accept my humble word vomit

cw. [n]sfw. mdni. pro player! nagi + aged-up characters. bit of body worship(?) you ride his abs. nipple play (m. receiving). subby nagi (but he's actually a switch >:) + some fluff bc he's so baby :(

note. a bit rambly oop soz it’s bc i went insane. i describe how he looks like to ME (re: hot as fuck) but i guess y'all can read it too hehe<3

1.4k words -> how could you ever hope to keep your hands to yourself when nagi's body looks like that.

i feel like unless you have prior knowledge of the fact that nagi is a pro athlete, from a cursory glance, your first thought upon seeing him wouldn’t be “hmm i bet that dude is built like a brick house.” it doesn’t help that nagi’s basically the unofficial king of athleisure — his closet’s chockfull of loose-fitting hoodies and sweats. he barely owns anything else besides those monochrome hooded tracksuits (and sportswear for practice, i guess he’d need some of that too lol) because he claims it’s the only outfit that gives him unlimited access to just lounge about basically anywhere he pleases. it’s what he genuinely finds to be the most comfortable style for him as well. but if you’re fortunate enough to get a peak underneath the layers of baggy clothes? dear god nagi’s built like a fever dream. amen you’ll eat so good then he’s a whole ass feast. 

i’m gonna brazenly speak my truth here so don’t come for me >:( but! from what you’d consider to be “a typical footballer’s physique”, purely from that perspective, nagi’s legs are… not that impressive. his stagnant motivation has much improved ever since he committed to making a career out of soccer, but that doesn’t mean his slacker tendencies haven’t followed suit. don’t get me wrong, he still puts his all into every game so his legs are still very much capable of making your mouth water, but you won’t catch him sprinting up and down the field at full speed if he can help it. packed with lean muscle, his thighs are thick, calves well-defined with a few bold veins thinly zigzagging down the taut skin like a lightning strike on the occasion you happen to catch him after a particularly gruelling conditioning session. but compared to some of his teammates whose legs seem to be carved from iron, he’s a bit.. overshadowed.

it’s a fairly similar story with his arms. (i promise i’m not just talking shit lol i could NEVER my poor meow meow it’s gonna get so hot in a second i swear just bear with me!!!) again, it’s most definitely a drool-worthy sight. the stretch of his arms is long and sinewy, rolling with a set of generous biceps that flutter under the gentle scrap of your fingerpads and nails when he (totally intentionally) flexes the swell of muscle there. in his profession, he mostly uses his arms for balance and to create distance between himself and his opponents. buried in his private nook back home, he has a tendency to hold his phone above his head while playing mobile games — that blissfully only rarely come crashing down on his face — but his unrivalled favourite will, of course, always be enveloping you in his arms <3 

nagi’s not the most expressive person, but his subtle social cues become much easier to pick up on whenever he’s sleepy, which let’s be honest is almost always. he’s in dire need of a snuggle in those moments and not only loves, but craves being close to you physically, his face a canvas of huffy evidence of what a Big Deal this is to him if you learn to read the hidden hints (it’s a pursed, pouty frown nine times out of ten he ain’t slick lmfao). he kind of regards your presence as his “recharging station” what a cringe fail soggy loser man i adore him with my whole heart 🥹 his lanky limbs will snake around you with the security of a vine until you’re all cosy and wrapped up in each other, his hold bearing enough strength to not budge against any playful escape tactics you might attempt — at least not until he decides he’s had his fair share of quality snuggle time with you. 

nagi’s a practical man, however — the world doesn’t call him a lazy genius for nothing. for these, albeit lovely, purposes, he determined there’s absolutely no need to overexert himself by lifting weights to buff up his arms. he can get by just fine! there are definitely more jacked arms out there i’m sorry :(

but here’s the kicker. nagi’s tall. you could even say he’s huge — he’d tower over most people if he actually straightened his posture for once. so his muscle mass kind of stretches out a bit… unevenly throughout his body. he does have muscle mass though, plenty of it, actually, and he needs only to do one tiny little thing to remind you of it: lift his shirt up. 

it’s a subconscious, everyday thing for nagi to toy with the hem of his cotton tees. his fingers often grow restless if they’re just lying about, so playing with the material of his clothes is not only stupidly ready at hand but also helps to soothe the itch brimming along his fingers to do something with them. in the process, you’re rewarded with glimpses of his stomach often when he involuntarily ends up exposing the skin clinging to those hard planes. but what’s objectively worse for your sanity is when nagi comes trudging into the kitchen to ease his thirst. he never bothers with a glass from the cupboard, just swoops down to drink from the open tap, his adam’s apple bopping rhythmically as he swallows. there’s water coating his lips when he rises, a few droplets still running down his chin that he tugs on the ends of his t-shirt to lazily wipe away. it’s an innocent endeavour to him, but a sinful display for you, as it essentially shows off his entire, deliciously shaped midriff. nagi might slack off in other areas, but his core strength is insane. his torso is like a gift from the heavens, chiselled after the image of their gods and heroes. don’t even get me started on his abs.

because i cannot stress enough how perfect nagi’s abs are for grinding your sweet, drooling little cunny on :( the ridges of muscle packed together at his abdomen are firm, but twitch almost uncontrollably when you slowly drag your cunt up and down the sculpted slabs of his stomach that bump against your poor, swollen clit in a way that makes you delirious. your thighs bracket his waist as you move, his waist that is so trim and almost tiny compared to the broad stretch of his shoulders. you can feel the coarse, light hair of his happy trail graze against your bare ass, leading to his heavy, stirring cock still confined in his sweats for now as you continue to leisurely rut your pussy down his abs, leaving a slick mess behind. the hard cut of his v-line is so prominent a thin contour of shadow clings to the underside of it.

nagi wishes desperately that he could help you, that he could sink his fingers into the plush of your skin and push you down along his abdomen to accelerate your high, dictate a more intense pace for you by his hands and make you take it, but he’s too busy being a moaning, blubbering mess underneath you to take initiative. his large palm lies dormant at your waist, the other tangled in his snowy, sweaty bangs so he doesn’t miss even a blink of the intoxicating vision you present above him. he’s drunk on every salacious sound that comes tumbling from your lips, every wanton contortion of your gorgeous face as the lewd squelching of your pussy fills his ears. his defined chest is flushed red from arousal, shuddering with shaky exhales as he all but devours the sight of you — he thinks you using him for your own pleasure is so fucking hot. 

if you want to turn him into an utter wreck, whining like a bitch in heat, please please play with his nipples :( paw at his pecs all needy first, ‘n don’t be afraid to grip the flesh with the blunt of your nails. he’ll mewl about it, but you only need to shush and praise him, tell him how good he looks like this for you and he’ll behave. pinch at the pretty pink of his pebbled nipples, gently circle his areola with your tongue, sucking on the bud and nagi will lose his mind, might even cum untouched :( but that’s okay because he’s so turned on his refractory period is barely an issue, he’ll sink into your tight, sloppy walls in one go and fuck you absolutely senseless on his cock. it’s all you can do to scramble for purchase with your trembling fingers, marking up the milky expanse of his broad back and mouthing at his collarbones to stifle your near pornographic keens and cries as he mercilessly splits you open.

in conclusion nagi seishiro is built like a wet dream and i want him carnally </3

[hippievibing]

OPEN RP STARTER Open To: Everyone, M/F/NB Connection: Stranger Plot: Malakai accidentally mistakes your muse for a mannequin in a clothing store whilst clearly vibing on something

hippievibing:

◦◦,`°.✽✦✽.◦.✽✦✽.°`,◦◦  

{✿} – Malakai stared vacantly across the vicinity at the plastic figure standing next to a full-body mirror, his dazed and aimless smile causing him to look considerably more stupid than he actually was or had intended. To be honest, he wasn’t even sure what it was that he had intended. Why was he in a clothing outlet…? Oh, right…he’d set out to buy some sportswear for the LazyTown Marathon; something ethically produced yet uncompromising of his bohemian style. Something that screamed (or softly whispered) 'Malakai'...!

Only having recollected extremely vague cognizance of what it was that he was doing, the sudden wave of perturbation that he felt upon seeing the plastic figure move (whose composition, now that he considered it, was rather poor for the environment), was comparable to that of a man who had just been approached by an extra-terrestrial being wearing an ill-fitting human skin suit. Momentarily, it shook him to the very core and he jolted back, pressing a hand grievously to his chest. He knew it! He'd been right all along! Aliens were real! That was, until he realised upon them actually speaking to him, that the figure, in fact, was a fellow human being and not from another planet. Slowly, gradually, the hippie began to chuckle as it all clicked into place, clearly far more amused by this than the not-plastic figure appeared to be. ❝Oh…!❞ Malakai bent over in half, palms resting gently upon his notably petite thighs as he almost silently laughed, ❝…I thought you were a mannequin...!❞

Lithely, he ironed out the crease in his posture and smiled brightly once having caught his breath, still looking a little ‘out of it’, so to speak. ❝I’m sorry to ask you to repeat yourself but, uhh...what was it you said to me just now? I think I kinda missed it...❞

[mariacallous]

(JTA) – The Anti-Defamation League urged sportswear giant Adidas this week to end its partnership with rapper Kanye West over his recent antisemitic comments, while West went on a podcast to brag that “I can literally say antisemitic s— and they cannot drop me.”

The comments came shortly before luxury fashion brand Balenciaga announced Thursday that it had severed ties with West, in a statement to Women’s Wear Daily shortly after publishing its third-quarter earnings results. The brand did not give a reason.

West, who goes by Ye, has been embroiled in controversy ever since Balenciaga’s recent Paris Fashion Week show earlier this month, at which he debuted a line of “White Lives Matter” shirts. Since then, the rapper and fashion mogul has unleashed a slew of antisemitism across social media and in news interviews, including vowing to go “death con 3 on Jewish people” and claiming that he is the target of a “Jewish underground media mafia.” He was locked out of several social media accounts as a result of his posts.

Balenciaga’s break-up with West was especially notable because the brand has had a years-long relationship with him. West first met the company’s lead designer, Demna, in 2014, and the two have regularly corresponded since; he’s spent reported millions of dollars on Balenciaga goods; and he began regularly collaborating with them in 2019 on shows, labels and other projects.

Adidas’ own relationship with West stretches back nearly a decade. In a letter Thursday to the CEO and board chair of Adidas, ADL head Jonathan Greenblatt pushed the company to end it. 

“At this point, what more do you need to review?” Greenblatt asked them, adding that he was “particularly alarmed” that a new shoe collaboration was scheduled to release in the run-up to the anniversary of the Tree of Life Pittsburgh synagogue shooting, in which a white supremacist murdered 11 Jews during Shabbat services. 

Days before Greenblatt’s letter, West appeared on the popular rap podcast “Drink Champs” and bragged that he could maintain his Adidas partnership no matter how many antisemitic things he said.

“The thing about it being Adidas is like, I can literally say antisemitic s*** and they cannot drop me,” he said. “Now what?” (The podcast has since removed its latest West episode, and host N.O.R.E. has apologized for posting the interview, but bootleg versions have been uploaded to YouTube.)

Other groups including Campaign Against Antisemitism joined the ADL in publicly urging Adidas to drop West, who on his podcast appearance also referenced previous antisemitism controversies involving other Black celebrities like Ice Cube and Nick Cannon (both of whom apologized after saying or tweeting antisemitic statements).

Adidas, whose partnership with West brought the company a reported $2 billion in revenue last year accounting for 10% of its total revenue, has kept its plans close to the vest. The company announced Oct. 6 its partnership with the rapper was “under review,” after what it characterized as “repeated efforts to privately resolve the situation,” but it has not publicly commented on West since then. 

The sportswear company was founded in Germany by members of the Nazi Party and turned its shoe factories into Nazi munitions factories during WWII — but had also outfitted legendary Black U.S. runner Jesse Owens at the 1936 Olympic games held in Nazi Germany, and Allied goodwill for this connection helped Adidas enter the U.S. market after the war. (Adidas’ own company history glosses over its pre-1949 era.) Last year, the company made a haredi Orthodox Israeli marathon runner the face of a new campaign.

On Twitter, Greenblatt criticized Adidas for dragging its feet on West while having swiftly ended its partnership with French soccer player Kurt Zouma earlier this year after video evidence emerged of Zouma abusing his cats.

Since his outbursts, West has further announced his intent to buy far-right social media site Parler, which has a history of playing host to antisemitism. LeBron James’ HBO talk show “The Shop” also elected not to air an episode West had appeared on, with producers saying he had spouted more hate speech in the interview. 

While some conservatives including Meghan McCain and Ben Shapiro have denounced West’s comments, others have proven to be friendlier audiences, including Fox News host Tucker Carlson, who edited comments West made about Jews out of a recent interview with him.

[eventblogger]

Running Your Dream Marathon - 5 Factors That Impact Your Performance

It has been quite a long time since you last ran a marathon. It was your kids and then your big promotion at work that kept you busy. But everything is settled now. Things are finally coming back on track. You want to get out on the ground and make the most of the time that you have. You have also chosen the marathon event that you want to be a part of. It is all very exciting.

 Image Source: Unspalsh.com

But there are certain factors that you will have to keep in mind because they are going to impact your performance directly. These factors are given below and shed light on a lot of unsaid facts and truths that we all end up denying or neglecting most of the time. Let's have a look at what they are and how you can successfully overcome them and run a marathon just like you used to in your early days:

1. How Long Your Sabbatical Has Been:  

If you are getting back into the game after a long break, things are going to be a little different. The duration you have been away is going to play a pivotal role in your marathon performance. The longer you stay away from any physical activity, the more difficult it becomes for you to get back to your previous fitness level. This is a factor that impacts your marathon performance directly.

2. Your Genetics Play A Role Too:

Your genetics are going to play an important role as well. There is only so much that you can do to alter your stamina, endurance, body frame, and fat percentage. You might have also done your research on how to choose the best running shoes but at the end of the day, your genetics are going to determine how soon you are able to get your fitness levels back to where you want them. 

It is quite obvious that you will have to re-learn several running techniques and also make changes to your lifestyle to enhance your recovery after strenuous exercise. Making changes to your diet and sleep cycle will also be important to help you overcome your inherent/genetic shortcomings.

3. The Body Weight You Have Put On:

The heavier you are, the longer it will take for you to get to your desired body weight. This body weight is ideal for a marathon runner. If you are planning for a long-distance race, you will have to shred all those extra kilos that you have put on during the holiday season.

4. Your Experience Matters As Well:  

This is going to be helpful and will enhance your performance significantly. The more experienced you are, the easier it will become for you to train for your newest marathon race. Once you make up your mind and set a specific goal, everything becomes easy. 

You just have to find a guide to select the right running shoes and take out at least 1 hour a day for your regular running sessions. Once you get back into the flow, everything is going to start coming back to you such as your previous habits, muscle memory, recovery routine, stretches, diet charts, and sleep discipline.

5. Sports Gear You Have Invested In:

This is one thing that you can never compromise with. You need to make sure that your feet are comfortable. Open YouTube and find out how to choose the best running shoes for the type of race that you want to run. 

Examine the shape of your feet and determine whether you should go for extra soft memory foam soles or regular sportswear with conventional cushioning. If there's a pronation or flat sole problem you deal with, there are special shoes made for such individuals. This will make sure that you do not face any problems or suffer any pain when running your dream marathon.

In the end, remember that your expectations should be aligned with your age, abilities, and your overall endurance. Over time, you are bound to experience a slight decrease in your overall stamina and strength. Remember to eat healthy, sleep well, and watch your body weight at all times.

[living400lbs]

The popular media image: join a gym, training montage, become thin. Or, for before/after photos: new fitted clothes, better stature, shape wear, maybe tummy is smaller.

Closer to reality, from The Ghost Fields by Elly Griffiths:

Ruth is at the gym. She has actually been a member there for ten years. When the receptionist made her a new card (everything has been automated since Ruth’s last visit), she commented that Ruth was one of their oldest members. She didn’t add that Ruth has visited the gym only twice in those ten years, which averages out, Ruth calculates, at about a thousand pounds a swim.

But now she’s determined to do it properly. She has had an induction with a charming young man called Dean and, for the last month, has been to the sports club three times a week. She spends half an hour in the gym, following the programme designed for her by Dean, and then she swims for half an hour. She hates it. She hates the other members in their designer sportswear, running marathons on the treadmill, then stopping to do complicated stretches, carrying their little bottles of water everywhere. She hates the changing rooms where the women strip off and then wander around naked chatting about their Pilates sessions. She even hates the pool, which is too warm and emits a stinging smell of chlorine. It’ll be worth it if she gets fit but, so far, she has only lost one pound. It doesn’t help that the only place in the club that she likes is the cafe, which sells delicious Danish pastries.

But today Ruth is determined. The party is tomorrow. Surely it’s not too late to change her body shape completely?

[alltrade]

Discover the Latest Sport Shoe Collection at Alltrade.ae: Elevate Your Performance and Style

At Alltrade.ae, we believe in the perfect blend of performance, comfort, and style, which is why we're thrilled to introduce our new collection of sport shoes. Whether you’re hitting the gym, training for a marathon, or simply enjoying a casual day out, our latest range promises to keep you at the top of your game.

Cutting-Edge Comfort and Support

The new sport shoe collection at Alltrade.ae is engineered with the latest technology to provide maximum comfort and support. Every pair is designed to give you superior cushioning, excellent arch support, and shock absorption, reducing the strain on your feet during intense activities. Whether you're running on the track or doing HIIT workouts, these shoes will keep you moving with ease.

Sleek Designs for Every Occasion

Functionality doesn’t have to come at the expense of style. Our latest sport shoe collection combines sleek, modern designs with vibrant colors, ensuring that you look great whether you’re working out or heading out for a casual outing. From minimalist black and white designs to bold neon hues, there's something to match your unique personality and wardrobe.

Durability You Can Count On

Durability is key when it comes to sports footwear, and this collection delivers just that. Constructed from high-quality materials, these shoes are built to withstand even the most demanding routines. With reinforced stitching, breathable fabrics, and durable soles, you can be sure your shoes will last the distance, providing long-lasting value for money.

Ideal for Multiple Sports and Activities

Whether you're a runner, basketball player, or a fan of cross-training, our new sport shoe collection has a pair tailored to your needs. From specialized running shoes to multipurpose trainers, each pair is crafted to optimize your performance in any activity. With features like enhanced grip, lightweight designs, and moisture-wicking fabrics, these shoes provide everything you need to focus on your goals.

Why Choose Alltrade.ae?

Alltrade.ae is committed to bringing you the best in sportswear, and this new collection of sport shoes is no exception. Along with quality, we offer a seamless online shopping experience, with detailed product descriptions, customer reviews, and easy returns. Plus, our competitive pricing ensures you get top-tier performance without breaking the bank.

Shop Now and Step Up Your Game

Don’t miss out on the chance to upgrade your sportswear with our latest collection of sport shoes. Head over to Alltrade.ae and explore our wide selection today. With fast shipping across the UAE, you can have your perfect pair delivered right to your doorstep in no time.

[marathonclothes]

Choose the right athletic apparel with this audio from Marathon Clothes. It will guide you to give better understanding of what and how to choose athletic wear during the workout.

[marathon-203]

What to wear to a Marathon When it’s 100 Degrees Fahrenheit Outside?

Running a marathon on a hot day is not easy. It can tire you and break your spirits, but when you have the right clothes to wear, things can become easier. Know what to wear when it is 100 degrees outside to be comfortable and run without falling sick.

[maratonclothes]

You may follow to the advice given here through infographics if you wish to sell Private Label Clothing. Follow Marathon Clothes, the top American producer of sports wear, to learn more about this.

[looksforleaders]

Check out this listing I just added to my Poshmark closet: 🩵NWT Victoria's Secret Black Floral Print Athletic Leggings Size 12.

[enrobefashion9]

Top 5 Reasons to Choose: Trusted Sportswear Manufacturer in India

When it comes to sportswear, quality and trust are paramount. Whether you're a casual jogger, a professional athlete, or someone who just loves to wear comfortable, durable clothing, finding the right manufacturer can make all the difference.

 In this Blog, we'll explore the top 5 reasons why you should choose a Trusted Sportswear Manufacturer in India.

Introduction to Trusted Sportswear Manufacturers

In today’s market, where countless brands and manufacturers vie for attention, choosing a trusted sportswear manufacturer is more important than ever. The right manufacturer not only provides you with top-notch products but also ensures that you’re getting value for your money. But why should you choose a sportswear manufacturer in India? Let’s dive into the top five reasons.

1. High-Quality Materials

When it comes to sportswear, the quality of the material can make or break your experience. A Trusted Sportswear Manufacturer in India prides itself on using only the highest quality materials. From moisture-wicking fabrics to durable stitching, every piece of sportswear is designed to withstand intense workouts and daily wear. Imagine running a marathon in a shirt that doesn’t wick sweat away – uncomfortable, right? This is why material quality is so critical. Manufacturers in India are known for sourcing fabrics that are not only comfortable but also long-lasting. This means that when you invest in their products, you’re investing in durability and performance.

2. Affordable Pricing

One of the biggest advantages of choosing a sportswear manufacturer in India is the affordability. High-quality sportswear doesn’t have to come with a hefty price tag. Thanks to lower production costs and efficient manufacturing processes, a Trusted Sportswear Manufacturer in India can offer competitive prices without compromising on quality. Think about it – why pay more for a brand name when you can get the same (or even better) quality for less? Whether you’re a retailer looking to stock up or an individual seeking quality gear, the pricing structure makes Indian manufacturers a go-to choice.

3. Customization Options

Another reason to opt for a Trusted Sportswear Manufacturer in India is the wide range of customization options available. Whether you need specific colors, logos, or designs, Indian manufacturers are known for their flexibility in meeting client demands.

Customization goes beyond just aesthetics. It’s about creating sportswear that aligns with your brand or personal style. Whether you’re outfitting a sports team or creating a unique line of activewear, having the option to customize ensures that the final product is exactly what you envisioned.

4. Ethical Manufacturing Practices

In a world where consumers are becoming more conscious about where and how their products are made, ethical manufacturing practices are a significant selling point. A Trusted Sportswear Manufacturer in India typically adheres to strict ethical standards, ensuring that their workers are treated fairly and that their manufacturing processes are environmentally friendly. By choosing such a manufacturer, you’re not just buying sportswear – you’re supporting a business that values human rights and sustainability. It’s a win-win situation: you get high-quality products while also contributing to a more ethical and sustainable industry.

5. Global Reputation

India has established itself as a hub for high-quality manufacturing across various industries, and sportswear is no exception. A Trusted Sportswear Manufacturer in India often enjoys a global reputation for excellence. This is due to their consistent quality, innovative designs, and commitment to customer satisfaction. When a manufacturer has a strong global presence, it’s a testament to their reliability and the trust they’ve built with clients around the world. This reputation means that when you choose an Indian manufacturer, you’re aligning yourself with a brand that is respected and recognized internationally.

Conclusion

In a world full of choices, finding the right sportswear manufacturer can be challenging. But when you focus on what truly matters – quality, price, customization, ethics, and reputation – the choice becomes clear. A Trusted Sportswear Manufacturer in India offers all of these and more, making them the ideal partner for anyone in need of high-quality sportswear.

Whether you’re buying for yourself, your team, or your store, you can’t go wrong with a manufacturer who prioritizes excellence and customer satisfaction. Thus, why not have the finest when you may settle for less?

[timesofinnovation]

Sneaker Brand On Makes Olympic Debut as Emerging Contender Swiss shoemaker On Holding AG is making headlines at the Paris 2024 Olympics, positioning itself as a formidable rival to established giants like Nike and Adidas. With a remarkable increase in representation, 66 athletes across 18 disciplines, including track and field, triathlon, marathon, and tennis, will showcase On's innovative footwear. This marks the brand's first significant foray into the Olympic arena, where it aims to make its mark. Co-founder Caspar Coppetti remarked on the exclusivity of Olympic victories, noting that very few brands earn medals. Yet, he expressed confidence that On's athletes, including tennis star Iga Swiatek and marathoner Hellen Obiri, will secure at least four medals, a significant improvement from the brand’s single silver at the 2016 Rio Games. Initially, On gained popularity in Europe and the U.S. as a go-to running shoe manufacturer, leveraging unique design elements like its patented “CloudTec” technology. Its latest innovation, LightSpray, involves a groundbreaking method of creating shoe uppers by spraying 1.5 kilometers of textile. While the brand's apparel currently constitutes only 4% of its overall business, ambitions to expand this figure to 10% reflect an understanding of evolving consumer tastes, particularly among younger audiences. High-profile partnerships, such as those with Zendaya and FKA Twigs, underscore On's strategy to reach trend-conscious customers beyond the realm of serious athletes. With aggressive geographic expansion plans, focusing on underrepresented markets like France, Asia, and Latin America, On holds a promising outlook in the competitive sportswear industry. The company recently opened its largest store on the iconic Champs Élysées, further solidifying its commitment to growth as a serious contender in athletic apparel and footwear.