#meaningful in their meaninglessness. Nobody made memes

[a-cat-in-toffee]

hello chat.

[blinkycravesviolence]

Remember Longcat? I remember Longcat. Fuck the house, I want to talk about Longcat. Memes were simpler back then, in 2006. They stood for something. And that something was nothing. Memes just were. “Longcat is long.” An undeniably true, self-reflexive statement. Water is wet, fire is hot, Longcat is long. Memes were floating signifiers without signifieds, meaningful in their meaninglessness. Nobody made memes, they just arose through spontaneous generation; Athena being birthed, fully formed, from her own skull.

You could talk about them around the proverbial water cooler, taking comfort in their absurdity. “Hey, Johnston, have you seen the picture of that cat? They call it Longcat because it’s long!” “Ha ha, sounds like good fun, Stevenson! That reminds me, I need to show you this webpage I found the other day; it contains numerous animated dancing hamsters. It’s called — you’ll never believe this — hamsterdance!” And then Johnston and Stevenson went on to have a wonderful friendship based on the comfortable banality of self-evident digitized animals.

But then 2007 came, and along with it came I Can Has, and everything was forever ruined. It was hubris. We did it to ourselves. The minute we added written language beyond the reflexive, it all went to shit. Suddenly memes had an excess of information to be parsed. It wasn’t just a picture of a cat, perhaps with a simple description appended to it; now the cat spoke to us via a written caption on the picture itself. It referred to an item of food that existed in our world but not in the world of the meme, rupturing the boundary between the two. The cat wanted something. Which forced us to recognize that what it wanted was us, was our attention. WE are the cheezburger, and we always were. But by the time we realized this, it was too late. We were slaves to the very memes that we had created. We toiled to earn the privilege of being distracted by them. They fiddled while Rome burned, and we threw ourselves into the fire so that we might listen to the music. The memes had us. Or, rather, they could has us.

And it just got worse from there. Soon the cats had invisible bicycles and played keyboards. They gained complex identities, and so we hollowed out our own identities to accommodate them. We prayed to return to the simple days when we would admire a cat for its exceptional length alone, the days when the cat itself was the meme and not merely a vehicle for the complex memetic text. And the fact that this text was so sparse, informal, and broken ironically made it even more demanding. The intentional grammatical and syntactical flaws drew attention to themselves, making the meme even more about the captioning words and less about the pictures. Words, words, words. Wurds werds wordz. Stumbling through a crooked, dead-end hallway of a mangled clause describing a simple feline sentiment was a torture that we inflicted on ourselves daily. Let’s not forget where the word “caption” itself comes from: capio, Latin for both “I understand” and “I capture.” We thought that by captioning the memes, we were understanding them. Instead, our captions allowed them to capture us. The memes that had once been a cure for our cultural ills were now the illness itself.

It goes right back to the Phaedrus, really. Think about it. Back in the innocent days of 2006, we naïvely thought that the grapheme had subjugated the phoneme, that the belief in the primacy of the spoken word was an ancient and backwards folly on par with burning witches or practicing phrenology or thinking that Smash Mouth was good. Fucking Smash Mouth. But we were wrong. About the phoneme, I mean. Theuth came to us again, this time in the guise of a grinning grey cat. The cat hungered, and so did Theuth. He offered us an updated choice, and we greedily took it, oblivious to the consequences. To borrow the parlance of a contemporary meme, he baked us a pharmakon, and we eated it.

Pharmakon, φάρμακον, the Greek word that means both “poison” and “cure,” but, because of the limitations of the English language, can only be translated one way or the other depending on the context and the translator’s whims. No possible translation can capture the full implications of a Greek text including this word. In the Phaedrus, writing is the pharmakon that the trickster god Theuth offers, the toxin and remedy in one. With writing, man will no longer forget; but he will also no longer think. A double-edged (s)word, if you will. But the new iteration of the pharmakon is the meme. Specifically, the post-I-Can-Has memescape of 2007 onward. And it was the language that did it,. The addition of written language twisted the remedy into a poison, flipped the pharmakon on its invisible axis.

In retrospect, it was in front of our eyes all along. Meme. The noxious word was given to us by who else but those wily ancient Greeks themselves. μίμημα, or mīmēma. Defined as an imitation, a copy. The exact thing Plato warned us against in the Republic. Remember? The simulacrum that is two steps removed from the perfection of the original by the process of — note the root of the word — mimesis. The Platonic ideal of an object is the source: the father, the sun, the ghostly whole. The corporeal manifestation of the object is one step removed from perfection. The image of the object (be it in letters or in pigments) is two steps removed. The author is inferior to the craftsman is inferior to God.

But we’ll go farther than Plato. Longcat, a photograph, is a textbook example of a second-degree mimesis. (We might promote it to the third degree since the image on the internet is a digital copy of the original photograph of the physical cat which is itself a copy of Platonic ideal of a cat (the Godcat, if you will); but this line of thought doesn’t change anything in the argument.) The text-supplemented meme, on the other hand, the captioned cat, is at an infinite remove from the Godcat, the ultimate mimesis, copying the copy of itself eternally, the written language and the image echoing off each other, until it finally loops back around to the truth by virtue of being so far from it. It becomes its own truth, the fidelity of the eternal copy. It becomes a God.

Writing itself is the archetypical pharmakon and the archetypical copy, if you’ll come back with me to the Phaedrus (if we ever really left it). Speech is the real deal, Socrates says, with a smug little wink to his (written) dialogic buddy. Speech is alive, it can defend itself, it can adapt and change. Writing is its bastard son, the mimic, the dead, rigid simulacrum. Writing is a copy, a mīmēma, of truth in speech. To return to our analogous issue: the image of the cheezburger cat, the copy of the picture-copy-copy, is so much closer to the original Platonic ideal than the written language that accompanies it. (“Pharmakon” can also mean “paint.” Think about it, Jane. Just think about it.) The image is still fake, but it’s the caption on the cat that is the downfall of the republic, the real fakeness, which is both realer and faker than whatever original it is that it represents. Men and gods abhor the lie, Plato says in sections 382 a and b of the Republic.

οὐκ οἶσθα, ἦν δ᾽ ἐγώ, ὅτι τό γε ὡς ἀληθῶς ψεῦδος, εἰ οἷόν τε τοῦτο εἰπεῖν, πάντες θεοί τε καὶ ἄνθρωποι μισοῦσιν; πῶς, ἔφη, λέγεις; οὕτως, ἦν δ᾽ ἐγώ, ὅτι τῷ κυριωτάτῳ που ἑαυτῶν ψεύδεσθαι καὶ περὶ τὰ κυριώτατα οὐδεὶς ἑκὼν ἐθέλει, ἀλλὰ πάντων μάλιστα φοβεῖται ἐκεῖ αὐτὸ κεκτῆσθαι.1

Man’s worst fear is that he will hold existential falsehood within himself. And the verbal lies that he tells are a copy of this feared dishonesty in the soul. Plato goes on to elaborate: “the falsehood in words is a copy of the affection in the soul, an after-rising image of it and not an altogether unmixed falsehood.” A copy of man’s false internal copy of truth. And what word does Plato use for “copy” in this sentence? That’s fucking right, μίμημα. Mīmēma. Mimesis. Meme. The new meme is a lie, manifested in (written) words, that reflects the lack of truth, the emptiness, within the very soul of a human. The meme is now not only an inferior copy, it is a deceptive copy.

But just wait, it gets better. Plato continues in the very next section of the Republic, 382 c. Sometimes, he says, the lie, the meme, is appropriate, even moral. It is not abhorrent to lie to your enemy, or to your friend in order to keep him from harm. “Does it [the lie] not then become useful to avert the evil—as a medicine?” You get one fucking guess for what Greek word is being translated as “medicine” in this passage. Ding ding motherfucking ding, you got it, φάρμακον, pharmakon. The μίμημα is a φάρμακον, the lie is a medicine/poison, the meme is a pharmakon.

But I’m sure that by now you’ve realized the (intentional) mistake in my argument that brought us to this point. I said earlier that the addition of written language to the meme flipped the pharmakon on its axis. But the pharmakon didn’t flip, it doesn’t have an axis. It was always both remedy and poison. The fact that this isn’t obvious to us from the very beginning of the discussion is the fault of, you guessed it, language. The initial lie (writing) clouds our vision and keeps us from realizing how false the second-order lie (the meme) is.

The very structure of the lying meme mirrors the structure of the written word that defines and corrupts it. Once you try to identify an “outside” in order to reveal the lie, the whole framework turns itself inside-out so that you can never escape it. The cat wants the cheezburger that exists outside the meme, but only through the meme do we become aware of the presumed existence of the cheezburger — we can’t point out the absurdity of the world of the meme without also indicting our own world. We can’t talk about language without language, we can’t meme without mimesis. Memes didn’t change between ‘06 and ‘07, it was us who changed. Or rather, our understanding of what we had always been changed. The lie became truth, the remedy became the poison, the outside became the inside. Which is to say that the truth became lie, the pharmakon was always the remedy and the poison, and the inside retreated further inside. It all came full circle. Because here’s the secret. Language ruined the meme, yes. But language itself had already been ruined. By that initial poisonous, lying copy. Writing.

The First Meme.

Language didn’t attack the meme in 2007 out of spite. It attacked it to get revenge.

Longcat is long. Language is language. Pharmakon is pharmakon. The phoneme topples the grapheme, witches ride through the night, our skulls hide secret messages on their surfaces, Smash Mouth is good after all. Hey now, you’re an all-star. Get your game on. Go play.2.

1. “Don’t you know,” said I, “that the veritable lie, if the expression is permissible, is a thing that all gods and men abhor?” “What do you mean?” he said. “This,” said I, “that falsehood in the most vital part of themselves, and about their most vital concerns, is something that no one willingly accepts, but it is there above all that everyone fears it.” - ED

2. I have just realized everything that led up to this moment has been a colossal waste of time.

[tomorrowcomest0day]

Leto ii: Remember Longcat, Moneo? I remember Longcat. Fuck the picture on this page, I want to talk about Longcat. Memes were simpler back then, in 2006. They stood for something. And that something was nothing. Memes just were. “Longcat is long.” An undeniably true, self-reflexive statement. Water is wet, fire is hot, Longcat is long. Memes were floating signifiers without signifieds, meaningful in their meaninglessness. Nobody made memes, they just arose through spontaneous generation; Athena being birthed, fully formed, from her own skull.

    But then 2007 came, and along with it came I Can Has, and everything was forever ruined. It was hubris, Moneo. We did it to ourselves. The minute we added written language, it all went to shit. Suddenly memes had an excess of information to be parsed. It wasn’t just a picture of a cat, perhaps with a simple description appended to it; now the cat spoke to us via a written caption on the picture itself. It referred to an item of food that existed in our world but not in the world of the meme, rupturing the boundary between the two. The cat wanted something. Which forced us to recognize that what it wanted was us, was our attention. WE are the cheezburger, Jane, and we always were. But by the time we realized this, it was too late. We were slaves to the very memes that we had created. We toiled to earn the privilege of being distracted by them. They fiddled while Rome burned, and we threw ourselves into the fire so that we might listen to the music. The memes had us. Or, rather, they could has us.

[sbnkalny]

I need physical affection, i want to establish that these are real clowns and that something Was nothing. memes just were. “Longcat is long.” an undeniably true, self-reflexive statement. water is wet, fire is hot, longcat is long. memes were simpler back then, in 2006. they stood for something. and that something Was nothing. memes just were. “Longcat is long.” an undeniably true, self-reflexive statement. water is wet, fire is hot,

[heyjadesprite]

Remember longcat, Jane?

[shkspr]

hi. on your post where you may or may not have ended on 'moffat is either your angel or your devil' did you have maybe an elaboration on that somewhere that i could possibly hear about. i'm very much a capaldi era stan and i've never tried to defend the matt smith era even though it had delightful moments sometimes so i wonder where that puts me. i'd love to hear your perspective on moffat as a person with your political perspective. -nicole

hi ok sorry i took so long to respond to this but i dont think you know how LOADED this question is for me but i am so happy to elaborate on that for you. first a few grains of salt to flavor your understanding of the whole situation: a. im unfairly biased against moffat bc im a davies stan and a tennant stan; b. i still very much enjoy and appreciate moffat era who for many reasons; and c. i hate moffat on a personal level far more than i could ever hate his work.

the thing is that its all always gonna be a bit mixed up bc i have to say a bunch of seemingly contradictory things in a row. for instance, a few moffat episodes are some of my absolute favorites of the rtd era, AND the show went way downhill when moffat took over, AND the really good episodes he wrote during the rtd era contained the seeds of his destruction.

like i made that post about the empty child/the doctor dances and it holds true for blink and thats about it bc the girl in the fireplace and silence in the library/forest of the dead are good but not nearly on the same level, and despite the fact that i like them at least nominally, they are also great examples of everything i hate about moffat and how he approached dw as a whole.

basically. doctor who is about people. there are many things about moffats tenure as showrunner that i think are a step up from rtd era who! actual gay people, for one! but i think that can likely be attributed mostly to an evolving Society as opposed to something inherent to him and his work, seeing as rtd is literally gay, and the existence of queer characters in moffats work doesnt mean the existence of good queer characters (ill give him bill but thats it!)

i have a few Primary Grievances with moffat and how he ran dw. all of them are things that got better with capaldi, but didnt go away. they are as follows:

moffat projects his own god complex onto the doctor

rtd era who had a doctor with a god complex. you cant ever be the doctor and not have a god complex. the problem with moffats era specifically is that the god complex was constant and unrepentant and was seen as a fundamental personality trait of the doctor rather than a demon he has to fight. he has the Momence where you feel bad for him, the Momence where he shows his humility or whatever and youre reminded that he doesnt want to be the lonely god, but those are just. moments. in a story where the doctor thinks hes the main character. rtd era doctor was aware that he wasnt the main character. he had to be an authority sometimes and he had to be the loner and he had to be sad about it, but he ultimately understood that he was expendable in a narrative sense.

this is how you get lines like “were the thin fat gay married anglican marines, why would we need names as well?” from the same show that gave you the gut punch moment at the end of midnight when they realize that nobody asked the hostess for her name. and on the one hand, thats a small sticking point, but on the other hand, its just one small example of the simple disregard that moffat has for humanity.

incidentally, this is a huge part of why sherlock sucked so bad: moffats main characters are special bc theyre so much bigger and better than all the normal people, and thats his downfall as a showrunner. he thinks that his audience wants fucking sheldon cooper when what they want is people.

like, ok. think of how many fantastic rtd era eps are based in the scenario “what if the doctor wasnt there? what if he was just out of commission for a bit?” and how those eps are the heart of the show!! bc theyre about people being people!! the thing is that all of the rtd era companions would have died for the doctor but he understood and the story understood that it wasnt about him.

this is like. nine sending rose home to save her life and sacrifice his own vs clara literally metaphysically entwining her existence w the doctor. ten also sending rose with her family to save her life vs river being raised from infancy to be obsessed w the doctor and then falling in love w him. martha leaving bc she values herself enough to make that decision vs amy being treated like a piece of meat.

and this is simultaneously a great callback to when i said that moffats episodes during the rtd era sometimes had the same problems as his show running (bc girl in the fireplace reeks of this), and a great segue into the next grievance.

moffat hates women

he hates women so fucking much. g-d, does steven moffat ever hate women. holy shit, he hates women. especially normal human women who prioritize their normal human lives on an equal or higher level than the doctor. moffat hated rose bc she wasnt special by his standards. the empty child/the doctor dances is the nicest he ever treated her, and she really didnt do much in those eps beyond a fuck ton of flirting.

girl in the fireplace is another shining example of this. youve got rose (who once again has another man to keep her busy, bc moffat doesnt think shes good enough for the doctor) sidelined for no reason only to be saved by the doctor at the last second or whatever. and then youve got reinette, who is pretty and powerful and special!

its just. moffat thinks that the doctor is as shallow and selfish as he is. thats why he thinks the doctor would stay in one place with reinette and not with rose. bc moffat is shallow and sees himself in the doctor and doesnt think he should have to settle for someone boring and normal.

not to mention rose met the doctor as an adult and chose to stay with him whereas reinette is. hm. introduced to the doctor as a child and grows up obsessed with him.

does that sound familiar? it should! bc it is also true of amy and river. and all of them are treated as viable romantic pairings. bc the only women who deserve the doctor are the ones whose entire existence revolves around him. which includes clara as well.

genuinely i think that at least on some level, not even necessarily consciously, that bill was a lesbian in part bc capaldi was too old to appeal to mainstream shippers. like twelve/clara is still a thing but not as universally appealing as eleven/clara but i am just spitballing. but i think they weighed the pros and cons of appealing to the woke crowd over the het shippers and found that gay companion was more profitable. anyway the point is to segue into the next point, which is that moffat hates permanent consequences.

moffat hates permanent consequences

steven moffat does not know how to kill a character. honestly it feels like hes doing it on purpose after a certain point, like he knows he has this habit and hes trying to riff on it to meme his own shit, but it doesnt work. it isnt funny and it isnt harmless, its bad writing.

the end of the doctor dances is so poignant and so meaningful and so fucking good bc its just this once! everybody lives, just this once! and then he does p much the same thing in forest of the dead - this one i could forgive, bc i do think that preserving those peoples consciousnesses did something for the doctor as a character, it wasnt completely meaningless. but everything after that kinda was.

rory died so many times its like. get a hobby lol. amy died at least once iirc but it was all a dream or something. clara died and was erased from the doctors memory. river was in prison and also died. bill? died. all of them sugarcoated or undone or ignored by the narrative to the point of having effectively no impact on the story. the point of a major character death is that its supposed to have a point. and you could argue that a piece of art could be making a point with a pointless death, ie. to put perspective on it and remind you that bad shit just happens, but with moffat the underlying message is always “i can do whatever i want, nothing is permanent or has lasting impact ever.”

basically, with moffat, tragedy exists to be undone. and this was a really brilliant, really wonderful thing in the doctor dances specifically bc it was the doctor clearly having seen his fair share of tragedy that couldnt be helped, now looking on his One Win with pride and delight bc he doesnt get wins like this! and then moffat proceeded to give him the same win over and over and over and over. nobody is ever dead. nobody is ever unable to be saved. and if they are, really truly dead and/or gone, then thats okay bc moffat has decided that [insert mitigating factor here]*

*the mitigating factor is usually some sort of computerized database of souls.

i can hear the moffat stans falling over themselves to remind me that amy and rory definitely died, and they did - after a long and happy life together, they died of old age. i dont consider that a character death any more than any other character choosing to permanently leave the tardis.

and its not just character deaths either, its like, everything. the destruction of gallifrey? never mind lol! character development? scrapped! the same episode four times? lets give it a fifth try and hope nobody notices. bc he doesnt know how to not make the doctor either an omnipotent savior or a self-pitying failure.

it is in nature of doctor who, i believe, for the doctor to win most of the time. like, it wouldnt be a very good show if he didnt win most of the time. but it also wouldnt be a very good show if he won all of the time. my point is that moffats doctor wins too often, and when he doesnt win, it feels empty and hollow rather than genuinely humbling, and you know hes not gonna grow from it pretty much at all.

so like. again, i like all of doctor who i enjoy all of it very much. i just think that steven moffat is a bad show runner and a decent writer at times. and it is frustrating. and im not here to convince or convert anyone im just living my truth. thank you for listening.

[notsoheadless]

Remember Longcat, Jane? I remember Longcat. Fuck the picture on this page, I want to talk about Longcat. Memes were simpler back then, in 2006. They stood for something. And that something was nothing. Memes just were. “Longcat is long.” An undeniably true, self-reflexive statement. Water is wet, fire is hot, Longcat is long. Memes were floating signifiers without signifieds, meaningful in their meaninglessness. Nobody made memes, they just arose through spontaneous generation; Athena being birthed, fully formed, from her own skull.     You could talk about them around the proverbial water cooler, taking comfort in their absurdity. “Hey, Johnston, have you seen the picture of that cat? They call it Longcat because it’s long!” “Ha ha, sounds like good fun, Stevenson! That reminds me, I need to show you this webpage I found the other day; it contains numerous animated dancing hamsters. It’s called — you’ll never believe this — hamsterdance!” And then Johnston and Stevenson went on to have a wonderful friendship based on the comfortable banality of self-evident digitized animals.     But then 2007 came, and along with it came I Can Has, and everything was forever ruined. It was hubris, Jane. We did it to ourselves. The minute we added written language beyond the reflexive, it all went to shit. Suddenly memes had an excess of information to be parsed. It wasn’t just a picture of a cat, perhaps with a simple description appended to it; now the cat spoke to us via a written caption on the picture itself. It referred to an item of food that existed in our world but not in the world of the meme, rupturing the boundary between the two. The cat wanted something. Which forced us to recognize that what it wanted was us, was our attention. WE are the cheezburger, Jane, and we always were. But by the time we realized this, it was too late. We were slaves to the very memes that we had created. We toiled to earn the privilege of being distracted by them. They fiddled while Rome burned, and we threw ourselves into the fire so that we might listen to the music. The memes had us. Or, rather, they could has us.     And it just got worse from there. Soon the cats had invisible bicycles and played keyboards. They gained complex identities, and so we hollowed out our own identities to accommodate them. We prayed to return to the simple days when we would admire a cat for its exceptional length alone, the days when the cat itself was the meme and not merely a vehicle for the complex memetic text. And the fact that this text was so sparse, informal, and broken ironically made it even more demanding. The intentional grammatical and syntactical flaws drew attention to themselves, making the meme even more about the captioning words and less about the pictures. Words, words, words. Wurds werds wordz. Stumbling through a crooked, dead-end hallway of a mangled clause describing a simple feline sentiment was a torture that we inflicted on ourselves daily. Let’s not forget where the word “caption” itself comes from: capio, Latin for both “I understand” and “I capture.” We thought that by captioning the memes, we were understanding them. Instead, our captions allowed them to capture us. The memes that had once been a cure for our cultural ills were now the illness itself.     It goes right back to the Phaedrus, really. Think about it. Back in the innocent days of 2006, we naïvely thought that the grapheme had subjugated the phoneme, that the belief in the primacy of the spoken word was an ancient and backwards folly on par with burning witches or practicing phrenology or thinking that Smash Mouth was good. Fucking Smash Mouth. But we were wrong. About the phoneme, I mean. Theuth came to us again, this time in the guise of a grinning grey cat. The cat hungered, and so did Theuth. He offered us an updated choice, and we greedily took it, oblivious to the consequences. To borrow the parlance of a contemporary meme, he baked us a pharmakon, and we eated it.     Pharmakon, φάρμακον, the Greek word that means both “poison” and “cure,” but, because of the

limitations of the English language, can only be translated one way or the other depending on the context and the translator’s whims. No possible translation can capture the full implications of a Greek text including this word. In the Phaedrus, writing is the pharmakon that the trickster god Theuth offers, the toxin and remedy in one. With writing, man will no longer forget; but he will also no longer think. A double-edged (s)word, if you will. But the new iteration of the pharmakon is the meme. Specifically, the post-I-Can-Has memescape of 2007 onward. And it was the language that did it, Jane. The addition of written language twisted the remedy into a poison, flipped the pharmakon on its invisible axis.     In retrospect, it was in front of our eyes all along. Meme. The noxious word was given to us by who else but those wily ancient Greeks themselves. μίμημα, or mīmēma. Defined as an imitation, a copy. The exact thing Plato warned us against in the Republic. Remember? The simulacrum that is two steps removed from the perfection of the original by the process of — note the root of the word — mimesis. The Platonic ideal of an object is the source: the father, the sun, the ghostly whole. The corporeal manifestation of the object is one step removed from perfection. The image of the object (be it in letters or in pigments) is two steps removed. The author is inferior to the craftsman is inferior to God.     Fuck, out of space. Okay, the illustration on page 46 is fucking useless; I’ll see you there. (21) But we’ll go farther than Plato. Longcat, a photograph, is a textbook example of a second-degree mimesis. (We might promote it to the third degree since the image on the internet is a digital copy of the original photograph of the physical cat which is itself a copy of Platonic ideal of a cat (the Godcat, if you will); but this line of thought doesn’t change anything in the argument.) The text-supplemented meme, on the other hand, the captioned cat, is at an infinite remove from the Godcat, the ultimate mimesis, copying the copy of itself eternally, the written language and the image echoing off each other, until it finally loops back around to the truth by virtue of being so far from it. It becomes its own truth, the fidelity of the eternal copy. It becomes a God.     Writing itself is the archetypical pharmakon and the archetypical copy, if you’ll come back with me to the Phaedrus (if we ever really left it). Speech is the real deal, Socrates says, with a smug little wink to his (written) dialogic buddy. Speech is alive, it can defend itself, it can adapt and change. Writing is its bastard son, the mimic, the dead, rigid simulacrum. Writing is a copy, a mīmēma, of truth in speech. To return to our analogous issue: the image of the cheezburger cat, the copy of the picture-copy-copy, is so much closer to the original Platonic ideal than the written language that accompanies it. (“Pharmakon” can also mean “paint.” Think about it, Jane. Just think about it.) The image is still fake, but it’s the caption on the cat that is the downfall of the republic, the real fakeness, which is both realer and faker than whatever original it is that it represents.    Men and gods abhor the lie, Plato says in sections 382 a and b of the Republic. οὐκ οἶσθα, ἦν δ᾽ ἐγώ, ὅτι τό γε ὡς ἀληθῶς ψεῦδος, εἰ οἷόν τε τοῦτο εἰπεῖν, πάντες θεοί τε καὶ ἄνθρωποι μισοῦσιν; πῶς, ἔφη, λέγεις; οὕτως, ἦν δ᾽ ἐγώ, ὅτι τῷ κυριωτάτῳ που ἑαυτῶν ψεύδεσθαι καὶ περὶ τὰ κυριώτατα οὐδεὶς ἑκὼν ἐθέλει, ἀλλὰ πάντων μάλιστα φοβεῖται ἐκεῖ αὐτὸ κεκτῆσθαι. “Don’t you know,” said I, “that the veritable lie, if the expression is permissible, is a thing that all gods and men abhor?” “What do you     mean?” he said. “This,” said I, “that falsehood in the most vital part of themselves, and about their most vital concerns, is something that no one willingly accepts, but it is there above all that everyone fears it.” Man’s worst fear is that he will hold existential falsehood within himself. And the verbal lies that he tells are a copy of this feared dishonesty in the soul.

Plato goes on to elaborate: “the falsehood in words is a copy of the affection in the soul, an after-rising image of it and not an altogether unmixed falsehood.” A copy of man’s false internal copy of truth. And what word does Plato use for “copy” in this sentence? That’s fucking right, μίμημα. Mīmēma. Mimesis. Meme. The new meme is a lie, manifested in (written) words, that reflects the lack of truth, the emptiness, within the very soul of a human. The meme is now not only an inferior copy, it is a deceptive copy.     But just wait, it gets better. Plato continues in the very next section of the Republic, 382 c. Sometimes, he says, the lie, the meme, is appropriate, even moral. It is not abhorrent to lie to your enemy, or to your friend in order to keep him from harm. “Does it [the lie] not then become useful to avert the evil—as a medicine?” You get one fucking guess for what Greek word is being translated as “medicine” in this passage. Ding ding motherfucking ding, you got it, φάρμακον, pharmakon. The μίμημα is a φάρμακον, the lie is a medicine/poison, the meme is a pharmakon.     But I’m sure that by now you’ve realized the (intentional) mistake in my argument that brought us to this point. I said earlier that the addition of written language to the meme flipped the pharmakon on its axis. But the pharmakon didn’t flip, it doesn’t have an axis. It was always both remedy and poison. The fact that this isn’t obvious to us from the very beginning of the discussion is the fault of, you guessed it, language. The initial lie (writing) clouds our vision and keeps us from realizing how false the second-order lie (the meme) is.     The very structure of the lying meme mirrors the structure of the written word that defines and corrupts it. Once you try to identify an “outside” in order to reveal the lie, the whole framework turns itself inside-out so that you can never escape it. The cat wants the cheezburger that exists outside the meme, but only through the meme do we become aware of the presumed existence of the cheezburger — we can’t point out the absurdity of the world of the meme without also indicting our own world. We can’t talk about language without language, we can’t meme without mimesis. Memes didn’t change between ‘06 and ‘07, it was us who changed. Or rather, our understanding of what we had always been changed. The lie became truth, the remedy became the poison, the outside became the inside. Which is to say that the truth became lie, the pharmakon was always the remedy and the poison, and the inside retreated further inside. It all came full circle. Because here’s the secret, Jane. Language ruined the meme, yes. But language itself had already been ruined. By that initial poisonous, lying copy. Writing.     The First Meme.     Language didn’t attack the meme in 2007 out of spite. It attacked it to get revenge.     Longcat is long. Language is language. Pharmakon is pharmakon. The phoneme topples the grapheme, witches ride through the night, our skulls hide secret messages on their surfaces, Smash Mouth is good after all. Hey now, you’re an all-star. Get your game on.     Go play.

[relaxxattack]

Remember Longcat, Jane? I remember Longcat. Fuck the picture on this page, I want to talk about Longcat. Memes were simpler back then, in 2006. They stood for something. And that something was nothing. Memes just were. “Longcat is long.” An undeniably true, self-reflexive statement. Water is wet, fire is hot, Longcat is long. Memes were floating signifiers without signifieds, meaningful in their meaninglessness. Nobody made memes, they just arose through spontaneous generation; Athena being birthed, fully formed, from her own skull-- (/c)

i was going through the detective pony tag yesterday and like 10% of the posts were this copypasta. but like, the whole thing. ALL of it. not even under a readmore. it was hell to scroll past every time i read the words ““remember longcat, jane” LMFAO

[faggotri]

 Remember Longcat, Jane? I remember Longcat. Fuck the picture on this page, I want to talk about Longcat. Memes were simpler back then, in 2006. They stood for something. And that something was nothing. Memes just were. “Longcat is long.” An undeniably true, self-reflexive statement. Water is wet, fire is hot, Longcat is long. Memes were floating signifiers without signifieds, meaningful in their meaninglessness. Nobody made memes, they just arose through spontaneous generation; Athena being birthed, fully formed, from her own skull.    You could talk about them around the proverbial water cooler, taking comfort in their absurdity. “Hey, Johnston, have you seen the picture of that cat? They call it Longcat because it’s long!” “Ha ha, sounds like good fun, Stevenson! That reminds me, I need to show you this webpage I found the other day; it contains numerous animated dancing hamsters. It’s called — you’ll never believe this — hamsterdance!” And then Johnston and Stevenson went on to have a wonderful friendship based on the comfortable banality of self-evident digitized animals.    But then 2007 came, and along with it came I Can Has, and everything was forever ruined. It was hubris, Jane. We did it to ourselves. The minute we added written language beyond the reflexive, it all went to shit. Suddenly memes had an excess of information to be parsed. It wasn’t just a picture of a cat, perhaps with a simple description appended to it; now the cat spoke to us via a written caption on the picture itself. It referred to an item of food that existed in our world but not in the world of the meme, rupturing the boundary between the two. The cat wanted something. Which forced us to recognize that what it wanted was us, was our attention. WE are the cheezburger, Jane, and we always were. But by the time we realized this, it was too late. We were slaves to the very memes that we had created. We toiled to earn the privilege of being distracted by them. They fiddled while Rome burned, and we threw ourselves into the fire so that we might listen to the music. The memes had us. Or, rather, they could has us.    And it just got worse from there. Soon the cats had invisible bicycles and played keyboards. They gained complex identities, and so we hollowed out our own identities to accommodate them. We prayed to return to the simple days when we would admire a cat for its exceptional length alone, the days when the cat itself was the meme and not merely a vehicle for the complex memetic text. And the fact that this text was so sparse, informal, and broken ironically made it even more demanding. The intentional grammatical and syntactical flaws drew attention to themselves, making the meme even more about the captioning words and less about the pictures. Words, words, words. Wurds werds wordz. Stumbling through a crooked, dead-end hallway of a mangled clause describing a simple feline sentiment was a torture that we inflicted on ourselves daily. Let’s not forget where the word “caption” itself comes from: capio, Latin for both “I understand” and “I capture.” We thought that by captioning the memes, we were understanding them. Instead, our captions allowed them to capture us. The memes that had once been a cure for our cultural ills were now the illness itself.    It goes right back to the Phaedrus, really. Think about it. Back in the innocent days of 2006, we naïvely thought that the grapheme had subjugated the phoneme, that the belief in the primacy of the spoken word was an ancient and backwards folly on par with burning witches or practicing phrenology or thinking that Smash Mouth was good. Fucking Smash Mouth. But we were wrong. About the phoneme, I mean. Theuth came to us again, this time in the guise of a grinning grey cat. The cat hungered, and so did Theuth. He offered us an updated choice, and we greedily took it, oblivious to the consequences. To borrow the parlance of a contemporary meme, he baked us a pharmakon, and we eated it.    Pharmakon, φάρμακον, the Greek word that means both “poison” and “cure,” but, because of the limitations of the English language, can only be translated one way or the other depending on the context and the translator’s whims. No possible translation can capture the full implications of a Greek text including this word. In the Phaedrus, writing is the pharmakon that the trickster god Theuth offers, the toxin and remedy in one. With writing, man will no longer forget; but he will also no longer think. A double-edged (s)word, if you will. But the new iteration of the pharmakon is the meme. Specifically, the post-I-Can-Has memescape of 2007 onward. And it was the language that did it, Jane. The addition of written language twisted the remedy into a poison, flipped the pharmakon on its invisible axis.    In retrospect, it was in front of our eyes all along. Meme. The noxious word was given to us by who else but those wily ancient Greeks themselves. μίμημα, or mīmēma. Defined as an imitation, a copy. The exact thing Plato warned us against in the Republic. Remember? The simulacrum that is two steps removed from the perfection of the original by the process of — note the root of the word — mimesis. The Platonic ideal of an object is the source: the father, the sun, the ghostly whole. The corporeal manifestation of the object is one step removed from perfection. The image of the object (be it in letters or in pigments) is two steps removed. The author is inferior to the craftsman is inferior to God.    Fuck, out of space. Okay, the illustration on page 46 is fucking useless; I’ll see you there.

But we’ll go farther than Plato. Longcat, a photograph, is a textbook example of a second-degree mimesis. (We might promote it to the third degree since the image on the internet is a digital copy of the original photograph of the physical cat which is itself a copy of Platonic ideal of a cat (the Godcat, if you will); but this line of thought doesn’t change anything in the argument.) The text-supplemented meme, on the other hand, the captioned cat, is at an infinite remove from the Godcat, the ultimate mimesis, copying the copy of itself eternally, the written language and the image echoing off each other, until it finally loops back around to the truth by virtue of being so far from it. It becomes its own truth, the fidelity of the eternal copy. It becomes a God.    Writing itself is the archetypical pharmakon and the archetypical copy, if you’ll come back with me to the Phaedrus (if we ever really left it). Speech is the real deal, Socrates says, with a smug little wink to his (written) dialogic buddy. Speech is alive, it can defend itself, it can adapt and change. Writing is its bastard son, the mimic, the dead, rigid simulacrum. Writing is a copy, a mīmēma, of truth in speech. To return to our analogous issue: the image of the cheezburger cat, the copy of the picture-copy-copy, is so much closer to the original Platonic ideal than the written language that accompanies it. (“Pharmakon” can also mean “paint.” Think about it, Jane. Just think about it.) The image is still fake, but it’s the caption on the cat that is the downfall of the republic, the real fakeness, which is both realer and faker than whatever original it is that it represents.    Men and gods abhor the lie, Plato says in sections 382 a and b of the Republic. οὐκ οἶσθα, ἦν δ᾽ ἐγώ, ὅτι τό γε ὡς ἀληθῶς ψεῦδος, εἰ οἷόν τε τοῦτο εἰπεῖν, πάντες θεοί τε καὶ ἄνθρωποι μισοῦσιν; πῶς, ἔφη, λέγεις; οὕτως, ἦν δ᾽ ἐγώ, ὅτι τῷ κυριωτάτῳ που ἑαυτῶν ψεύδεσθαι καὶ περὶ τὰ κυριώτατα οὐδεὶς ἑκὼν ἐθέλει, ἀλλὰ πάντων μάλιστα φοβεῖται ἐκεῖ αὐτὸ κεκτῆσθαι. “Don’t you know,” said I, “that the veritable lie, if the expression is permissible, is a thing that all gods and men abhor?” “What do you     mean?” he said. “This,” said I, “that falsehood in the most vital part of themselves, and about their most vital concerns, is something that no one willingly accepts, but it is there above all that everyone fears it.” Man’s worst fear is that he will hold existential falsehood within himself. And the verbal lies that he tells are a copy of this feared dishonesty in the soul. Plato goes on to elaborate: “the falsehood in words is a copy of the affection in the soul, an after-rising image of it and not an altogether unmixed falsehood.” A copy of man’s false internal copy of truth. And what word does Plato use for “copy” in this sentence? That’s fucking right, μίμημα. Mīmēma. Mimesis. Meme. The new meme is a lie, manifested in (written) words, that reflects the lack of truth, the emptiness, within the very soul of a human. The meme is now not only an inferior copy, it is a deceptive copy.    But just wait, it gets better. Plato continues in the very next section of the Republic, 382 c. Sometimes, he says, the lie, the meme, is appropriate, even moral. It is not abhorrent to lie to your enemy, or to your friend in order to keep him from harm. “Does it [the lie] not then become useful to avert the evil—as a medicine?” You get one fucking guess for what Greek word is being translated as “medicine” in this passage. Ding ding motherfucking ding, you got it, φάρμακον, pharmakon. The μίμημα is a φάρμακον, the lie is a medicine/poison, the meme is a pharmakon.    But I’m sure that by now you’ve realized the (intentional) mistake in my argument that brought us to this point. I said earlier that the addition of written language to the meme flipped the pharmakon on its axis. But the pharmakon didn’t flip, it doesn’t have an axis. It was always both remedy and poison. The fact that this isn’t obvious to us from the very beginning of the discussion is the fault of, you guessed it, language. The initial lie (writing) clouds our vision and keeps us from realizing how false the second-order lie (the meme) is.    The very structure of the lying meme mirrors the structure of the written word that defines and corrupts it. Once you try to identify an “outside” in order to reveal the lie, the whole framework turns itself inside-out so that you can never escape it. The cat wants the cheezburger that exists outside the meme, but only through the meme do we become aware of the presumed existence of the cheezburger — we can’t point out the absurdity of the world of the meme without also indicting our own world. We can’t talk about language without language, we can’t meme without mimesis. Memes didn’t change between ‘06 and ‘07, it was us who changed. Or rather, our understanding of what we had always been changed. The lie became truth, the remedy became the poison, the outside became the inside. Which is to say that the truth became lie, the pharmakon was always the remedy and the poison, and the inside retreated further inside. It all came full circle. Because here’s the secret, Jane. Language ruined the meme, yes. But language itself had already been ruined. By that initial poisonous, lying copy. Writing.    The First Meme.    Language didn’t attack the meme in 2007 out of spite. It attacked it to get revenge.    Longcat is long. Language is language. Pharmakon is pharmakon. The phoneme topples the grapheme, witches ride through the night, our skulls hide secret messages on their surfaces, Smash Mouth is good after all. Hey now, you’re an all-star. Get your game on.    Go play.

[chansaw]

Remember Longcat, Jane? I remember Longcat. Fuck the picture on this page, I want to talk about Longcat. Memes were simpler back then, in 2006. They stood for something. And that something was nothing. Memes just were. “Longcat is long.” An undeniably true, self-reflexive statement. Water is wet, fire is hot, Longcat is long. Memes were floating signifiers without signifieds, meaningful in their meaninglessness. Nobody made memes, they just arose through spontaneous generation; Athena being birthed, fully formed, from her own skull.

You could talk about them around the proverbial water cooler, taking comfort in their absurdity. “Hey, Johnston, have you seen the picture of that cat? They call it Longcat because it’s long!” “Ha ha, sounds like good fun, Stevenson! That reminds me, I need to show you this webpage I found the other day; it contains numerous animated dancing hamsters. It’s called — you’ll never believe this — hamsterdance!” And then Johnston and Stevenson went on to have a wonderful friendship based on the comfortable banality of self-evident digitized animals.

But then 2007 came, and along with it came I Can Has, and everything was forever ruined. It was hubris, Jane. We did it to ourselves. The minute we added written language, it all went to shit. Suddenly memes had an excess of information to be parsed. It wasn’t just a picture of a cat, perhaps with a simple description appended to it; now the cat spoke to us via a written caption on the picture itself. It referred to an item of food that existed in our world but not in the world of the meme, rupturing the boundary between the two. The cat wanted something. Which forced us to recognize that what it wanted was us, was our attention. WE are the cheezburger, Jane, and we always were. But by the time we realized this, it was too late. We were slaves to the very memes that we had created. We toiled to earn the privilege of being distracted by them. They fiddled while Rome burned, and we threw ourselves into the fire so that we might listen to the music. The memes had us. Or, rather, they could has us.

And it just got worse from there. Soon the cats had invisible bicycles and played keyboards. They gained complex identities, and so we hollowed out our own identities to accommodate them. We prayed to return to the simple days when we would admire a cat for its exceptional length alone, the days when the cat itself was the meme and not merely a vehicle for the complex memetic text. And the fact that this text was so sparse, informal, and broken ironically made it even more demanding. The intentional grammatical and syntactical flaws drew attention to themselves, making the meme even more about the captioning words and less about the pictures. Words, words, words. Wurds werds wordz. Stumbling through a crooked, dead-end hallway of a mangled clause describing a simple feline sentiment was a torture that we inflicted on ourselves daily. Let’s not forget where the word “caption” itself comes from: capio, Latin for both “I understand” and “I capture.” We thought that by captioning the memes, we were understanding them. Instead, our captions allowed them to capture us. The memes that had once been a cure for our cultural ills were now the illness itself.

It goes right back to Phaedrus, really. The Plato dialogue. (You read that, right?) Back in the innocent days of 2006, we naïvely thought that the grapheme had subjugated the phoneme, that the belief in the primacy of the spoken word was an ancient and backwards folly on par with burning witches or practicing phrenology or thinking that Smash Mouth was good. Fucking Smash Mouth. But we were wrong. About the phoneme, I mean. The trickster god Theuth came to us again, this time in the guise of a grinning grey cat. The cat hungered, and so did Theuth. We’d already taken writing from him, so this time he offered us a new choice disguised as a gift. And we greedily took it, again oblivious to the consequences. To borrow the parlance of a contemporary meme, he made us a pharmakon, and we eated it.

Pharmakon, φάρμακον, the Greek word that means both “poison” and “cure,” but, because of the limitations of the English language, can only be translated one way or the other depending on the context and the translator’s whims. No possible translation can capture the full implications of a Greek text including this word. In the Phaedrus, writing is the pharmakon that the trickster god Theuth offers, the toxin and remedy in one. With writing, man will no longer forget; but he will also no longer think. A double-edged (s)word, if you will. But the new iteration of the pharmakon is the meme. Specifically, the post-I-Can-Has memescape of 2007 onward. And it was the language that did it, Jane. The addition of written language twisted the remedy into a poison, flipped the pharmakon on its invisible axis.

In retrospect, it was in front of our eyes all along. Meme. The noxious word was given to us by who else but those wily ancient Greeks themselves. μίμημα, or mīmēma. Defined as an imitation, a copy. The exact thing Plato warned us against in the Republic. Remember? The simulacrum that is two steps removed from the perfection of the original by the process of — note the root of the word — mimesis. The Platonic ideal of an object is the source: the father, the sun, the ghostly whole. The corporeal manifestation of the object is one step removed from perfection. The image of the object (be it in letters or in pigments) is two steps removed. The author is inferior to the craftsman is inferior to God.

But we’ll go farther than Plato. Longcat, a photograph, is a textbook example of a second-degree mimesis. (We might promote it to the third degree since the image on the internet is a digital copy of the original photograph of the physical cat which is itself a copy of Platonic ideal of a cat (the Godcat, if you will); but this line of thought doesn’t change anything in the argument.) The text-supplemented meme, on the other hand, the captioned cat, is at an infinite remove from the Godcat; it is the ultimate mimesis, copying the copy of itself eternally, the written language and the image echoing off each other, until it finally loops back around to the truth by virtue of being so far from it. It becomes its own truth, the fidelity of the eternal copy. It becomes a God.

Writing itself is the archetypical pharmakon and the archetypical copy, if you’ll come back with me to the Phaedrus (if we ever really left it). Speech is the real deal, Socrates says, with a smug little wink to his (written) dialogic buddy. Speech is alive, it can defend itself, it can adapt and change. Writing is its bastard son, the mimic, the dead, rigid simulacrum. Writing is a copy, a mīmēma, of truth in speech. To return to our analogous issue: the image of the cat that wants the cheezburger, the copy of the picture-copy-copy, is so much closer to its original Platonic ideal (Godcat) than the written language that accompanies it is to its own (speech). (“Pharmakon” can also mean “paint.” Think about it, Jane. Just think about it.) The image is still fake, but it’s the caption on the cat that is the downfall of the republic, the real fakeness, which is both realer and faker than whatever original it is that it represents.

Men and gods abhor the lie, Plato says in sections 382 a and b of the Republic.

οὐκ οἶσθα, ἦν δ᾽ ἐγώ, ὅτι τό γε ὡς ἀληθῶς ψεῦδος, εἰ οἷόν τε τοῦτο εἰπεῖν, πάντες θεοί τε καὶ ἄνθρωποι μισοῦσιν; πῶς, ἔφη, λέγεις; οὕτως, ἦν δ᾽ ἐγώ, ὅτι τῷ κυριωτάτῳ που ἑαυτῶν ψεύδεσθαι καὶ περὶ τὰ κυριώτατα οὐδεὶς ἑκὼν ἐθέλει, ἀλλὰ πάντων μάλιστα φοβεῖται ἐκεῖ αὐτὸ κεκτῆσθαι.

“Don’t you know,” said I, “that the veritable lie, if the expression is permissible, is a thing that all gods and men abhor?” “What do you mean?” he said. “This,” said I, “that falsehood in the most vital part of themselves, and about their most vital concerns, is something that no one willingly accepts, but it is there above all that everyone fears it.”

Man’s worst fear is that he will hold existential falsehood within himself. And the verbal lies that he tells are an incarnation of this fear; Plato elaborates: “the falsehood in words is a copy of the affection in the soul, an after-rising image of it and not an altogether unmixed falsehood.” A copy of man’s flawed internal copy of truth. And what word does Plato use for “copy” in this sentence? That’s fucking right, μίμημα. Mīmēma. Mimesis. Meme. The new meme is a lie, manifested in (written) words, that reflects the lack of truth, the emptiness, within the very soul of a human. The meme is now not only an inferior copy, it is a deceptive copy.

But just wait, it gets better. Plato continues in the very next section of the Republic, 382 c. Sometimes, he says, the lie, the meme, is appropriate, even moral. It is not abhorrent to lie to your enemy, or to your friend in order to keep him from harm. “Does it [the lie] not then become useful to avert the evil—as a medicine?” You get one fucking guess for what Greek word is being translated as “medicine” here. Ding ding goddamn ding, you got it, φάρμακον, pharmakon. The μίμημα is a φάρμακον, the lie is a medicine/poison, the meme is a pharmakon.

But I’m sure that by now you’ve realized the (intentional) mistake in my argument that brought us to this point. I said earlier that the addition of written language to the meme flipped the pharmakon on its axis. But the pharmakon didn’t flip, it doesn’t have an axis. It was always both remedy and poison. The fact that this isn’t obvious to us from the very beginning of the discussion is the fault of, you guessed it, language. The initial lie (writing) clouds our vision and keeps us from realizing how false the second-order lie (the meme) is.

The very structure of the lying meme mirrors the structure of the written word that defines and corrupts it. Once you try to identify an “outside” in order to reveal the lie, the whole framework turns itself inside-out so that you can never escape it. The cat wants the cheezburger that exists outside the meme, but only through the meme do we become aware of the presumed existence of the cheezburger — we can’t point out the absurdity of the world of the meme without also indicting our own world. We can’t talk about language without language, we can’t interpret memes without mimesis. Memes didn’t change between ’06 and ’07, it was us who changed. Or rather, our understanding of what we had always been changed. The lie became truth, the remedy became the poison, the outside became the inside. Which is to say that the truth became lie, the pharmakon was always the remedy and the poison, and the inside retreated further inside. It all came full circle. Because here’s the secret, Jane. Language ruined the meme, yes. But language itself had already been ruined. By that initial poisonous, lying copy. Writing. The First Pharmakon. The First Meme.

Language didn’t attack the meme in 2007 out of spite. It attacked it to get revenge.

Longcat is long. Language is language. Pharmakon is pharmakon. The phoneme topples the grapheme, witches ride through the night, our skulls hide secret messages on their surfaces, Smash Mouth is good after all. Hey now, you’re an all-star. Get your game on.

Go play.

[dailyvriskas]

    Remember Longcat, Vriska? I remember Longcat. Fuck the picture on this page, I want to talk about Longcat. Memes were simpler back then, in 2006. They stood for something. And that something was nothing. Memes just were. “Longcat is long.” An undeniably true, self-reflexive statement. Water is wet, fire is hot, Longcat is long. Memes were floating signifiers without signifieds, meaningful in their meaninglessness. Nobody made memes, they just arose through spontaneous generation; Athena be--

[incorrect-hs-quotes]

Remember Longcat, Jane? I remember Longcat. Fuck the picture on this page, I want to talk about Longcat. Memes were simpler back then, in 2006. They stood for something. And that something was nothing. Memes just were. “Longcat is long.” An undeniably true, self-reflexive statement. Water is wet, fire is hot, Longcat is long. Memes were floating signifiers without signifieds, meaningful in their meaninglessness. Nobody made memes, they just arose through spontaneous generation; Athena being bir-

[imaginerosemary]

So you have to know Rosemary isn't coming back. Not in Pesterquest, not in Candy, not in Meat. It's done. It's over. You let yourself get queerbaited because you're a moron.

    Remember Longcat, Jane? I remember Longcat. Fuck the picture on this page, I want to talk about Longcat. Memes were simpler back then, in 2006. They stood for something. And that something was nothing. Memes just were. “Longcat is long.” An undeniably true, self-reflexive statement. Water is wet, fire is hot, Longcat is long. Memes were floating signifiers without signifieds, meaningful in their meaninglessness. Nobody made memes, they just arose through spontaneous generation; Athena being birthed, fully formed, from her own skull.

    You could talk about them around the proverbial water cooler, taking comfort in their absurdity. “Hey, Johnston, have you seen the picture of that cat? They call it Longcat because it’s long!” “Ha ha, sounds like good fun, Stevenson! That reminds me, I need to show you this webpage I found the other day; it contains numerous animated dancing hamsters. It’s called — you’ll never believe this — hamsterdance!” And then Johnston and Stevenson went on to have a wonderful friendship based on the comfortable banality of self-evident digitized animals.

    But then 2007 came, and along with it came I Can Has, and everything was forever ruined. It was hubris, Jane. We did it to ourselves. The minute we added written language, it all went to shit. Suddenly memes had an excess of information to be parsed. It wasn’t just a picture of a cat, perhaps with a simple description appended to it; now the cat spoke to us via a written caption on the picture itself. It referred to an item of food that existed in our world but not in the world of the meme, rupturing the boundary between the two. The cat wanted something. Which forced us to recognize that what it wanted was us, was our attention. WE are the cheezburger, Jane, and we always were. But by the time we realized this, it was too late. We were slaves to the very memes that we had created. We toiled to earn the privilege of being distracted by them. They fiddled while Rome burned, and we threw ourselves into the fire so that we might listen to the music. The memes had us. Or, rather, they could has us.

    And it just got worse from there. Soon the cats had invisible bicycles and played keyboards. They gained complex identities, and so we hollowed out our own identities to accommodate them. We prayed to return to the simple days when we would admire a cat for its exceptional length alone, the days when the cat itself was the meme and not merely a vehicle for the complex memetic text. And the fact that this text was so sparse, informal, and broken ironically made it even more demanding. The intentional grammatical and syntactical flaws drew attention to themselves, making the meme even more about the captioning words and less about the pictures. Words, words, words. Wurds werds wordz. Stumbling through a crooked, dead-end hallway of a mangled clause describing a simple feline sentiment was a torture that we inflicted on ourselves daily. Let’s not forget where the word “caption” itself comes from: capio, Latin for both “I understand” and “I capture.” We thought that by captioning the memes, we were understanding them. Instead, our captions allowed them to capture us. The memes that had once been a cure for our cultural ills were now the illness itself.

    It goes right back to Phaedrus, really. The Plato dialogue. (You read that, right?) Back in the innocent days of 2006, we naïvely thought that the grapheme had subjugated the phoneme, that the belief in the primacy of the spoken word was an ancient and backwards folly on par with burning witches or practicing phrenology or thinking that Smash Mouth was good. Fucking Smash Mouth. But we were wrong. About the phoneme, I mean. The trickster god Theuth came to us again, this time in the guise of a grinning grey cat. The cat hungered, and so did Theuth. We’d already taken writing from him, so this time he offered us a new choice disguised as a gift. And we greedily took it, again oblivious to the consequences. To borrow the parlance of a contemporary meme, he made us a pharmakon, and we eated it.

    Pharmakon, φάρμακον, the Greek word that means both “poison” and “cure,” but, because of the limitations of the English language, can only be translated one way or the other depending on the context and the translator’s whims. No possible translation can capture the full implications of a Greek text including this word. In the Phaedrus, writing is the pharmakon that the trickster god Theuth offers, the toxin and remedy in one. With writing, man will no longer forget; but he will also no longer think. A double-edged (s)word, if you will. But the new iteration of the pharmakon is the meme. Specifically, the post-I-Can-Has memescape of 2007 onward. And it was the language that did it, Jane. The addition of written language twisted the remedy into a poison, flipped the pharmakon on its invisible axis.

    In retrospect, it was in front of our eyes all along. Meme. The noxious word was given to us by who else but those wily ancient Greeks themselves. μίμημα, or mīmēma. Defined as an imitation, a copy. The exact thing Plato warned us against in the Republic. Remember? The simulacrum that is two steps removed from the perfection of the original by the process of — note the root of the word — mimesis. The Platonic ideal of an object is the source: the father, the sun, the ghostly whole. The corporeal manifestation of the object is one step removed from perfection. The image of the object (be it in letters or in pigments) is two steps removed. The author is inferior to the craftsman is inferior to God.

    But we’ll go farther than Plato. Longcat, a photograph, is a textbook example of a second-degree mimesis. (We might promote it to the third degree since the image on the internet is a digital copy of the original photograph of the physical cat which is itself a copy of Platonic ideal of a cat (the Godcat, if you will); but this line of thought doesn’t change anything in the argument.) The text-supplemented meme, on the other hand, the captioned cat, is at an infinite remove from the Godcat; it is the ultimate mimesis, copying the copy of itself eternally, the written language and the image echoing off each other, until it finally loops back around to the truth by virtue of being so far from it. It becomes its own truth, the fidelity of the eternal copy. It becomes a God.

    Writing itself is the archetypical pharmakon and the archetypical copy, if you’ll come back with me to the Phaedrus (if we ever really left it). Speech is the real deal, Socrates says, with a smug little wink to his (written) dialogic buddy. Speech is alive, it can defend itself, it can adapt and change. Writing is its bastard son, the mimic, the dead, rigid simulacrum. Writing is a copy, a mīmēma, of truth in speech. To return to our analogous issue: the image of the cat that wants the cheezburger, the copy of the picture-copy-copy, is so much closer to its original Platonic ideal (Godcat) than the written language that accompanies it is to its own (speech). (“Pharmakon” can also mean “paint.” Think about it, Jane. Just think about it.) The image is still fake, but it’s the caption on the cat that is the downfall of the republic, the real fakeness, which is both realer and faker than whatever original it is that it represents.   

   Men and gods abhor the lie, Plato says in sections 382 a and b of the Republic.

[cdpdoodler]

What she says: I'm fine

What she means: Remember Longcat, Jane? I remember Longcat. Fuck the picture on this page, I want to talk about Longcat. Memes were simpler back then, in 2006. They stood for something. And that something was nothing. Memes just were. “Longcat is long.” An undeniably true, self-reflexive statement. Water is wet, fire is hot, Longcat is long. Memes were floating signifiers without signifieds, meaningful in their meaninglessness. Nobody made memes, they just arose through spontaneous generation; Athena being birthed, fully formed, from her own skull.

    You could talk about them around the proverbial water cooler, taking comfort in their absurdity. “Hey, Johnston, have you seen the picture of that cat? They call it Longcat because it’s long!” “Ha ha, sounds like good fun, Stevenson! That reminds me, I need to show you this webpage I found the other day; it contains numerous animated dancing hamsters. It’s called — you’ll never believe this — hamsterdance!” And then Johnston and Stevenson went on to have a wonderful friendship based on the comfortable banality of self-evident digitized animals.

    But then 2007 came, and along with it came I Can Has, and everything was forever ruined. It was hubris, Jane. We did it to ourselves. The minute we added written language, it all went to shit. Suddenly memes had an excess of information to be parsed. It wasn’t just a picture of a cat, perhaps with a simple description appended to it; now the cat spoke to us via a written caption on the picture itself. It referred to an item of food that existed in our world but not in the world of the meme, rupturing the boundary between the two. The cat wanted something. Which forced us to recognize that what it wanted was us, was our attention. WE are the cheezburger, Jane, and we always were. But by the time we realized this, it was too late. We were slaves to the very memes that we had created. We toiled to earn the privilege of being distracted by them. They fiddled while Rome burned, and we threw ourselves into the fire so that we might listen to the music. The memes had us. Or, rather, they could has us.

    And it just got worse from there. Soon the cats had invisible bicycles and played keyboards. They gained complex identities, and so we hollowed out our own identities to accommodate them. We prayed to return to the simple days when we would admire a cat for its exceptional length alone, the days when the cat itself was the meme and not merely a vehicle for the complex memetic text. And the fact that this text was so sparse, informal, and broken ironically made it even more demanding. The intentional grammatical and syntactical flaws drew attention to themselves, making the meme even more about the captioning words and less about the pictures. Words, words, words. Wurds werds wordz. Stumbling through a crooked, dead-end hallway of a mangled clause describing a simple feline sentiment was a torture that we inflicted on ourselves daily. Let’s not forget where the word “caption” itself comes from: capio, Latin for both “I understand” and “I capture.” We thought that by captioning the memes, we were understanding them. Instead, our captions allowed them to capture us. The memes that had once been a cure for our cultural ills were now the illness itself.

    It goes right back to Phaedrus, really. The Plato dialogue. (You read that, right?) Back in the innocent days of 2006, we naïvely thought that the grapheme had subjugated the phoneme, that the belief in the primacy of the spoken word was an ancient and backwards folly on par with burning witches or practicing phrenology or thinking that Smash Mouth was good. Fucking Smash Mouth. But we were wrong. About the phoneme, I mean. The trickster god Theuth came to us again, this time in the guise of a grinning grey cat. The cat hungered, and so did Theuth. We’d already taken writing from him, so this time he offered us a new choice disguised as a gift. And we greedily took it, again oblivious to the consequences. To borrow the parlance of a contemporary meme, he made us a pharmakon, and we eated it.

    Pharmakon, φάρμακον, the Greek word that means both “poison” and “cure,” but, because of the limitations of the English language, can only be translated one way or the other depending on the context and the translator’s whims. No possible translation can capture the full implications of a Greek text including this word. In the Phaedrus, writing is the pharmakon that the trickster god Theuth offers, the toxin and remedy in one. With writing, man will no longer forget; but he will also no longer think. A double-edged (s)word, if you will. But the new iteration of the pharmakon is the meme. Specifically, the post-I-Can-Has memescape of 2007 onward. And it was the language that did it, Jane. The addition of written language twisted the remedy into a poison, flipped the pharmakon on its invisible axis.

    In retrospect, it was in front of our eyes all along. Meme. The noxious word was given to us by who else but those wily ancient Greeks themselves. μίμημα, or mīmēma. Defined as an imitation, a copy. The exact thing Plato warned us against in the Republic. Remember? The simulacrum that is two steps removed from the perfection of the original by the process of — note the root of the word — mimesis. The Platonic ideal of an object is the source: the father, the sun, the ghostly whole. The corporeal manifestation of the object is one step removed from perfection. The image of the object (be it in letters or in pigments) is two steps removed. The author is inferior to the craftsman is inferior to God.

    But we’ll go farther than Plato. Longcat, a photograph, is a textbook example of a second-degree mimesis. (We might promote it to the third degree since the image on the internet is a digital copy of the original photograph of the physical cat which is itself a copy of Platonic ideal of a cat (the Godcat, if you will); but this line of thought doesn’t change anything in the argument.) The text-supplemented meme, on the other hand, the captioned cat, is at an infinite remove from the Godcat; it is the ultimate mimesis, copying the copy of itself eternally, the written language and the image echoing off each other, until it finally loops back around to the truth by virtue of being so far from it. It becomes its own truth, the fidelity of the eternal copy. It becomes a God.

    Writing itself is the archetypical pharmakon and the archetypical copy, if you’ll come back with me to the Phaedrus (if we ever really left it). Speech is the real deal, Socrates says, with a smug little wink to his (written) dialogic buddy. Speech is alive, it can defend itself, it can adapt and change. Writing is its bastard son, the mimic, the dead, rigid simulacrum. Writing is a copy, a mīmēma, of truth in speech. To return to our analogous issue: the image of the cat that wants the cheezburger, the copy of the picture-copy-copy, is so much closer to its original Platonic ideal (Godcat) than the written language that accompanies it is to its own (speech). (“Pharmakon” can also mean “paint.” Think about it, Jane. Just think about it.) The image is still fake, but it’s the caption on the cat that is the downfall of the republic, the real fakeness, which is both realer and faker than whatever original it is that it represents.   

   Men and gods abhor the lie, Plato says in sections 382 a and b of the Republic.

οὐκ οἶσθα, ἦν δ᾽ ἐγώ, ὅτι τό γε ὡς ἀληθῶς ψεῦδος, εἰ οἷόν τε τοῦτο εἰπεῖν, πάντες θεοί τε καὶ ἄνθρωποι μισοῦσιν; πῶς, ἔφη, λέγεις; οὕτως, ἦν δ᾽ ἐγώ, ὅτι τῷ κυριωτάτῳ που ἑαυτῶν ψεύδεσθαι καὶ περὶ τὰ  κυριώτατα οὐδεὶς ἑκὼν ἐθέλει, ἀλλὰ πάντων μάλιστα φοβεῖται ἐκεῖ αὐτὸ κεκτῆσθαι.

“Don't you know,” said I, “that the veritable lie, if the expression is permissible, is a thing that all gods and men abhor?” “What do you     mean?” he said.  “This,” said I, “that falsehood in the most vital part of themselves, and about their most vital concerns, is something that no one willingly accepts, but it is there above all that everyone fears it.” Man’s worst fear is that he will hold existential falsehood within himself. And the verbal lies that he tells are an incarnation of this fear; Plato elaborates: “the falsehood in words is a copy of the affection in the soul, an after-rising image of it and not an altogether unmixed falsehood.” A copy of man’s flawed internal copy of truth. And what word does Plato use for “copy” in this sentence? That’s fucking right, μίμημα. Mīmēma. Mimesis. Meme. The new meme is a lie, manifested in (written) words, that reflects the lack of truth, the emptiness, within the very soul of a human. The meme is now not only an inferior copy, it is a deceptive copy.

    But just wait, it gets better. Plato continues in the very next section of the Republic, 382 c. Sometimes, he says, the lie, the meme, is appropriate, even moral. It is not abhorrent to lie to your enemy, or to your friend in order to keep him from harm. “Does it [the lie] not then become useful to avert the evil—as a medicine?” You get one fucking guess for what Greek word is being translated as “medicine” here. Ding ding goddamn ding, you got it, φάρμακον, pharmakon. The μίμημα is a φάρμακον, the lie is a medicine/poison, the meme is a pharmakon.

    But I’m sure that by now you’ve realized the (intentional) mistake in my argument that brought us to this point. I said earlier that the addition of written language to the meme flipped the pharmakon on its axis. But the pharmakon didn’t flip, it doesn’t have an axis. It was always both remedy and poison. The fact that this isn’t obvious to us from the very beginning of the discussion is the fault of, you guessed it, language. The initial lie (writing) clouds our vision and keeps us from realizing how false the second-order lie (the meme) is.

    The very structure of the lying meme mirrors the structure of the written word that defines and corrupts it. Once you try to identify an “outside” in order to reveal the lie, the whole framework turns itself inside-out so that you can never escape it. The cat wants the cheezburger that exists outside the meme, but only through the meme do we become aware of the presumed existence of the cheezburger — we can’t point out the absurdity of the world of the meme without also indicting our own world. We can’t talk about language without language, we can’t interpret memes without mimesis. Memes didn’t change between ’06 and ’07, it was us who changed. Or rather, our understanding of what we had always been changed. The lie became truth, the remedy became the poison, the outside became the inside. Which is to say that the truth became lie, the pharmakon was always the remedy and the poison, and the inside retreated further inside. It all came full circle. Because here’s the secret, Jane. Language ruined the meme, yes. But language itself had already been ruined. By that initial poisonous, lying copy. Writing. The First Pharmakon. The First Meme.

    Language didn’t attack the meme in 2007 out of spite. It attacked it to get revenge.

    Longcat is long. Language is language. Pharmakon is pharmakon. The phoneme topples the grapheme, witches ride through the night, our skulls hide secret messages on their surfaces, Smash Mouth is good after all. Hey now, you’re an all-star. Get your game on.

    Go play.

[sbnkalny]

Longcat

If you look under the phone book under "professional assassins" and that something Was nothing. memes just were. “Longcat is long.” an undeniably true, self-reflexive statement. water is wet, fire is hot, longcat is long. memes were simpler back then, in 2006. they stood for something. and that something Was nothing. memes just were. “Longcat is long.” an undeniably true, self-reflexive statement. water is wet, fire is hot, longcat

[sanctferum]

Remember Longcat, Jane? I remember Longcat. Fuck the picture on this page, I want to talk about Longcat. Memes were simpler back then, in 2006. They stood for something. And that something was nothing. Memes just were. “Longcat is long.” An undeniably true, self-reflexive statement. Water is wet, fire is hot, Longcat is long. Memes were floating signifiers without signifieds, meaningful in their meaninglessness. Nobody made memes, they just arose through spontaneous generation; Athena being birthed, fully formed, from her own skull.