#no art today but u can have 3 pages of meta

[ezdotjpg]

I would certainly like to hear more about your Link headcanons if you are willing to share!

unsure if this is what u wanted when u asked this anon but I’m using this as an excuse to talk abt my lu accent/voice headcanons (which also apply to their non-lu game counterparts in my brain when applicable). I have more for some than others sorry

Wild:

prefers generally not to speak and sign instead. BUT

intensely Scottish-adjacent Accent Wild is a great love of mine

in my brain he is actually incredibly soft spoken tho. his voice is rlly light and soft and on the higher side. he’s a tenor when he sings lol

like. he’s chaotic he’s just not loud abt it. the juxtaposition between what he says and how he says it is half the humor

often trails off sentences without finishing a thought. blanks out on words sometimes, but also sometimes remembers obscure idioms and slang from 100 years ago that have fallen out of use in his current hyrule

I feel like he has this kind of flat, meandering intonation. how do I describe this. u know this animatic that jojo made once. that’s rlly how I imagine wild speaking besides the accent lol

Time:

I like imagining him with an accent I can only describe as Gently Irish

like it’s the Kokiri accent he had as a child and it’s faded over time. No one else on his hyrule has quite the same accent

a deep voice link but Not the deepest. he’s like 3rd

also very soft spoken but he speaks with such gravity he commands attention anyway.

he rarely raises his voice but when he does. by god u done fucked up

not quite relevant to this post but LOUDEST DAD SNEEZES EVER. it’s like a GUNSHOT. and he acts like nothing happened

Twilight:

I’ve said this before but I’ll say it again. extreme southern twilight. country boy. y’all’d’ve, yeehaw, howdy, and the like. It’s more of a texas twang than a Deep South drawl tho

includes all the phrasing idiosyncrasies that come with that

2nd deepest link voice

uses a lot of ordonian slang no one understands. there's a lot of about goats.

his voice and the way he speaks is really Warm

not afraid to Yell. in fact he will. he’s hollering right now

very rich singing voice. hums a lot

Warriors:

extremely posh british accent.

I actually don’t think he’s spoken like that all his life, but he worked very hard to train himself to speak this way

he is smack dab in the middle of the chains high and low voice scale

also a member of the Extremely Commanding Voice crowd. don’t make him use his captain voice

Legend:

idk I imagine him with a general American accent with a bit of a nasal quality to it.

I also like the idea of him with a HEAVY Yorkshire accent but I lean towards the first

Another tenor

there’s a really piercing quality abt his voice and the way he speaks

extremely dry, sardonic tone

always kind of sounds like he’s annoyed

absolutely allergic to sounding sincere. often sounds like he’s being sarcastic even when he’s not. The verbal equivalent of resting bitch face

LOUD

bonus Ravio: He has a Jersey accent. a strong one. I don’t make the rules. that’s the accent in lorule. fight me about it.

Hyrule:

I’ve seen ppl headcanon him with Jason Ritter's performance as Dipper Pines and like. yes. YES.

since legend is his direct predecessor I imagine him w the same accent, but he has this kind of strange musical, dream-like quality to the way he speaks. something is just a little off

sounds like a sweet boy

always sounds just a little bit exhausted

is terrifying when he raises his voice. like bro ur triple fucked.

Wind

i also just kind of imagine him w a general American accent but I like the idea he tricks them all into thinking he actually speaks like a pirate for like the first two weeks of being in the chain

no volume control

run on sentences galore

curses too many times in a sentence just because

Sky:

stick with me here. I tend to imagine him with the accent that Swedish people have when they speak English. don’t ask me why. but like a light accent just kind of that quality to the vowels

actual deepest voice link

he’s on the quiet and soft spoken side but can get surprisingly loud under the right circumstances, especially when he’s angry or excited

makes a lot of?? sound effect noises in his daily life?? like when he does actions he’ll make a little sound effect to go with it??

also guilty of using obscure skyloft idioms no one understands. he does it more than anyone else

talks in his sleep and he always sounds so urgent and it's terrifying bc when does sky ever sound that urgent

Four:

either a general American or English accent?? I am not sure yet

I love the idea tho that each color has a slightly different manner of speaking, and that if ur paying attention you can tell who’s piloting the plane in that moment

like that blue is more assertive and curses more, vio is dry, somewhat snippy, and uses a lot of big words, red speaks really fast and uses a lot of flowery language, and green speaks simply and straightforwardly. Four can be any of these things at once

this is too long anyway as always subject to change whenever i feel like it lol I spend a lot of time thinking abt this. also when I reference specific accents what I really mean is, The Hylian Equivalent Of An Accent That Sounds Like This

[jjinomu]

how did you get into editing pmd models? you're super good at them, and i'm considering taking it up. i was wondering, how/where did you pick it up?

oh boi oh geez where do i even begin omg (long post so i chucked the rest under the cut)

first thank you for your compliment hehe i really appreciate that!! but hmmm well- i started editing pmd/pmx models like aaaaaages ago i dont even remember much but generally for most beginners, lots of people tend to recolour (i mean i did it too when i first started hehe shout out to my zatsune model edit of animasa miku phew gud ol’ days) which is totally okay especially if you’re just figuring out how like colours/textures work and the whole material panel/subsets/i’m saying-weird-terminology-that-you-probably-don’t-get-yet pretty much all the tools and what they do that’s totally okay hehe once you poke around it for a while, you’ll get use to which tool does what and that’s all gud (i recommend getting the english translated version of PMDeditor (or PMX- i use PMX) because that’ll save you a lot of time (i use the japanese version because i’m weird and dumb and i’m still trying to figure stuff out myself to this day)

after that phase of recolouring (normally i wouldn’t recommend staying in this for long like, i recoloured 1 model and moved on straight away HAHA) at this point one of the most common and main styles of editing for starters is taking editable (or ‘legal’) parts from other models that allow editing (make sure stuff is editable before you do anything or you could get in trouble), and then piecing it together to form your own cool new model edit yeyeye, there should be plenty of tutorials how to do this and how to avoid glitches with joints/physics/bones and stuff so if you want, just hmu privately and i can quest for some for you, but it shouldn’t be too difficult to find!! 

usually lots of people generally stay in that area of editing which is totally chill as well, with practice and constant improvement you could like reach some good levels of work from just part-editing itself, ive seen it happen many many times!!

otherwise the other option you could go down is what i generally do nowadays for editing- and that’s i guess, ‘modelling parts’ (which is what most people call it) or ‘meta-editing’- it involves pretty much, chucking a base into an external 3D program to build clothes/your own parts and then re-rig it entierly again in PMXeditor (i’m a lil tired asf but i have a tutorial tab on my tumblr page where i go more in depth on this and where to start if this is what you wanna do) thoUGH keep in mind, it’s probably best you get use to using PMX and all the terminolgy and such before anything or else it’ll be like what whAT WHat

personally i think that this ‘meta-editing’ method is almost the more easier and safer route, though when you’re starting out it’s like ‘MmMM shit’ but trust me it’s…. imo it’s easier than part-editing (because i used to do that too) mostly because 1. you just make your shit rather than find it (sometimes some parts aren’t even ever made) and 2. you avoid breaking rules completely because heck ur doing it 100% urself wat are rules (aside from obviously your base model’s rules haha)

i forgot what else i wanted to say um

oh yeah well- this is like the basic of the basic explanations, i need you to be more specific if you want me to teach you stuff but the least i can do now is give you a brief overview?? but das it ehe

otherwise some tips i’d like to mention as well which have nothing to do with the actual practice, are as follows:

#1 tip: that i donnn’t think i’ve ever preached on this blog before but i might as well start bc it’s important!!! try ur best to remain humble/modest watever- honestly i think….. if you start thinking you’re some God level editor or watever that’s when…… improvement kinda halts……. so even though it might be kinda ehhh, be a little harsh on yourself- you’re your own critic and it’s better to recognise your faults before someone else points them out for you (because that can hurt heaps, but i mean if u hate urself first nobody else can amirITE AMIRITE i’m kidding don’t hate urself)

i, for one am always very horrible to myself with my edits- like i dislike a looot of them which is actually kinda terrible LMAOO so i don’t recommend like hating everything you do because that ruins the fun- and sometimes it might even push you to stop entirely (i’ve known friends that have quit because they couldn’t get it right etc.) as long as you realise that whatever you do currently isn’t going to be as great as what you do later in life, then you’re like guranteed to improve no doubt about it- in a way, you’re not putting any limitations on yourself so you can grow from that! just continue to persevere, some people don’t improve until a looot later and some people improve like within weeks- so don’t let that get to you either!!! i’ve been doing this shit for like ages and i still am not as good as like actual modellers because i’ve just…. been too comfortable and improved only as an editor askdajsk

#2 tip: do not compare yourself to others especially when you’re first starting out- i’ve had…… quite a number of people compare themselves to me which is….. to say the least……. quite uncomfortable for the person you’re comparing yourself to??? because you gotta keep in mind how long people have been doing stuff (like this is my 6th year and literally everyday i’ve opened up PMX or metasequoia and i’ve toyed around for at least an hour) and idk just try not to compare yourself- because i know it’s kinda difficult not to but trust me, try to walk your own path you can create your own shit without necassarily comparing- unless you’re comparing to improve yourself whiiich leads me to my #3 tip

#3 tip: do not be afraid to mimic styles or toy with styles, i mean do not claim a certain style as your own that’s a HUGE nono, but it doesn’t hurt to like attempt to mimic someone who you look up to, and their style in order to help you improve and find your own style!! i personally mimic artists (rather than MMDers/editors) when i do my edits and then i started to develop my own kinda style??? like i still do a lot of imitation ‘edits’ which are those anime edits you see every now and again (like my yoi models or my binan models) and that’s fine!!! i think the most improvement i’ve ever had in terms of face-editing and stuff have come from me trying to imitate art of others (instead of just blindly going for my own style from the getgo) and this goes for drawing too!!! hell i still ‘mimic’ styles whenever i do any edits that have already an art design for?? i like accuracy first and then i play my style into it later and that’s totally cool too!! as long as you correctly credit and don’t claim as your own, you can’t really go much wrong (unless the person is like hey? can u pls stop? then ya don’t HAHA) i once had an incident back when i was a baby editor where i,,,,,,, kind of recreated someone else’s style of model edit line into like a different model style (in this case it was LAT so that’s how long ago it was) and then redistributed without their prior permission and ya that was bad don’t do that HAHA

and ya that should be it, i wrote this like 60 years ago and it’s been sitting in my drafts and i totally forgot about it until today so i hope that helps ya out!!

[ladyloveandjustice]

The Great Ace Attorney Replay: Apollo Justice, Case 4 Part 1

Dramatic stuff happened in Ace Attorney and now I'm seven years before the game is set playing as Phoenix in the trial where he got disbarred. It's nice and familiar to be him again even if I know I'm destined to lose.

"They say the new prosecutor is the best ever but there's like one of those every year" haha that's true. Phoenix is so jaded but so correct. Literally every prosecutor introduced in each new game is supposed to be the best prosecutor ever.

u know if Maya was here I am positive this whole thing would have been avoided

she would have been like "Nick maybe lets not assume evidence some random child hands us is real"

or "Nick it's sort of fishy our client is telling us it will be impossible to declare a verdict. like that's kinda weird"

THIS IS WHY MAYA SHOULD NEVER LEAVE.

awww i forgot we got to see Gumshoe in this flashback. i missed u. where have u gone.

"Today's the day, pal! I'm gonna win and you're gonna lose!" Well. he's not wrong.

they even switched back to the music from last game for this trial. so retro.

I have to show this evidence even though I know it's fake. but the most amazing thing is they give you a option NOT to show the evidence...and you can click it...then Phoenix shows it anyway. OKAY THEN.

i'm gonna show them my attorney's badge instead of this fake evidence

shockingly this did not work. Phoenix is doomed.

We lost our badge. AND NOW WE'RE IN THE INTERNET. this part is so weird it's like Phoenix is talking directly at the player but if i recall correctly he's actually talking to the jurors. who i guess get to investigate the case using some futuristic technostuff??? who knows.

"And when all the questions have found their answers... ...the final trial will begin. But first, you must chase the truth through then and now. Think of it... as a game." GET IT. SO META.

I'm Phoenix again but i don't have my attorney's badge in the court record anymoooore. NOW WHAT WILL I SHOW PEOPLE. Life has no more meaning.

oh jesus christ it's mike meekins i forgot he was in this part too He doesn't even remember Phoenix? it was literally two years ago. ok. Apparently he's been demoted somehow and is bailiff. Phoenix doesn't care enough to find out what happened.

ok never mind he did ask. he lost his case files three times in four days and they fired him. but he's still wearing his police officers uniform. illegally.

"You know, I think this is the lobby I was in for my very first case. This plant has seen be grow from a rookie, to an ace....to a has-been. I hate you, plant. ...Just kidding." Phoenix. sweetie.I'm sure the plant isn't offended.

"I've seen this painting a bunch of times. I guess I never really looked at it because my head was so stuck in trials. I never had time to stop and appreciate art. I have time now. Ok. Let's appreciate. ....it's pretty lame." PHOENIX. PLEASE. his inner monologue right now is bitter depression central, omg. (this is even more hilarious when you remember he was an art major)

as much as i'm enjoying the Phoenix Wright depression show i should probably go to bed. ttyl!

luci: reading these

i believe in phoenix. maybe he wont lose this time if i believe

Me: ace attorney again. going back to Phoenix's office seven yrs in the past before he just gave up and let it become a complete disaster area.

The whole story with Trucy is just so sad but also really sweet on Phoenix's part. Basically he met her during the trial where he got disbarred because she was his clients daughter. She was also the person who unwittingly gave him the forged evidence- she was like eight and someone else told her to deliver it. But anyway, when Phoenix was framed for forging evidence, her dad just...literally vanished in the middle of court (he was also a magician) and abandoned her with Phoenix.

so now I'm at the office and she's just been staying with Phoenix I guess and he's calling around and finds out she has no living relatives. So he's like "well, you can live with me if you want. Of course if you don't like it we can find somewhere else."

Like how many people would just automatically adopt a random child who was left with them by someone who completely screwed them over. Especially if that child inadvertently cost them their job. But Phoenix doesn't have any resentment about it and realizes she's been abandoned way worse than he has and needs someone and is just like "GUESS I HAVE A CHILD NOW" it's so cute.

Trucy: "So you'll be my family now?" 

Phoenix: "Yeah I guess. (This is so weird)."

 Trucy: "What should I call you" 

Phoenix: Oh. uh. You can call me Nick. I mean, if you ever wanted to, I'm fine with you calling me dad, I mean obviously you don't have to do that right now or anything..."

Trucy: "Okay, daddy!" 

Phoenix: Wow, that was quick.

then

Trucy: You got fired from work, right, Daddy? Don't worry, I'll work twice as hard. We'll make it through this. 

Phoenix: ...how old are you again, Trucy?

 Trucy: I'm eight! But don't let appearances deceive you. I'm a young professional. Stick with me and you'll do just fine, Daddy! 

Phoenix: Ah. Thanks. (Why do I feel like she's already in charge?)

I love them so much they're so cute.

luci:*reading scrollback*

that sounds cute

id make a reference to the presige but i didnt understand that movie at all

awww

can phoenix adopt me too

Caitlin: there was actually a case in game 6 that was just like the prestige

he seems to at least unofficially adopt everyone younger than him he meets so there's a good possibility he would if he met you

ok time to examine my office again

"My mentor's favorite plant, Charley. I guess watering Charley's my only real job now. WAIT I HAVE A CHILD NOW. SHE'LL PROBABLY NEED MORE THAN WATERING".

awwww so there's that poster in the office and for the last three games he always says something like "this was Mia's favorite movie. apparently it was the first one that made her cry. I'll have to see it sometime."

but now it's "I finally saw that movie after the longest time the other day. Cried my eyes out. " Of course u did.

"...just remembering it is making me tear up right now. ...maybe I should show it to Trucy when she's older.Wait...what was it called again?" too relatable.

luci:  omg this is too cute

"My desk. Not that I have any reason to sit there anymore. Trucy can use it for her homework I guess... Ack! I'm not crying! Just got dust in my eye!" THIS IS SO SAD. SOMEONE GIVE PHOENIX A HUG. MAYA WHERE ARE YOU.

"I actually don't know much about anything besides law. or even much about law, if you ask some people." omg phoenix. i mean u did literally just admit you never read any of these law books.

luci: ffs phoenix

theyre only 3 pages each

[brianobrienny]

3 Never-Seen-Before Tactics for Website Conversion Rate Optimization

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use. The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye.

Newsflash: Only 22% of businesses say they are happy with their website conversion rate.

The only way to fix the situation is to start practicing CRO tactics that actually work. The thing is you need to start thinking outside of the box.

Yes, properly optimizing your website landing page with a clear offer, keeping the “important” information above the fold, and implementing strong calls to action (CTAs) can work wonders. However, how much action can you expect from visitors who have seen these same tactics used over and over again?

Today’s consumers know the game that marketers play. So that means to see your desired conversion rates, you need to do one of two things:

Create the utmost amazing product/service that no other person/business in the world can offer.

Or more realistically, start utilizing website conversion rate optimization tactics that often go ignored.

Quick Takeaways

Longer landing pages, when optimized correctly, can generate upwards of 22% more leads than shorter pages that include an above-the-fold CTA

Message matching plays a key role in getting your site visitors to interact with your brand.

Don’t scare off your website visitors by forcing a long-term commitment to them. Instead, utilize micro-commitments. On-page lead flows are an excellent way to get your ready-to-commit visitors to do just that.

The Data Doesn’t Lie: Website Page Optimization Works

Ditch the old tactics and myths in favor of new methods that your consumers aren’t expecting.

Here’s a good one: Most marketers live by the myth that landing pages with above-the-fold CTAs. That means many brands stuff what they think is “important” into the first paragraph or so of their page, because, with 52% of worldwide online traffic happening on mobile devices, there is very little screen room to work with. While this tactic could work for some, many consumers find it frustrating because you aren’t taking the time to lead them in or talk with them. Instead, you are forcing your sale upon them right off the bat.

Here’s a solution: Don’t offer it all up in the first few paragraphs! Leave a little to the imagination and let the reader decide if they want to know more. Research shows that longer landing pages can help brands generate upwards of than those with above-the-fold CTAs.

While the typical website conversion rate is approximately 2.35%, the top 10% of companies see conversion rates that are anywhere between three and five times higher than average. Why? Because they are reaching deep into their toolbox and going above and beyond the standard CRO practices.

3 Underutilized Tactics for Website Conversion Rate Optimization

All marketing professionals understand that they need to see each unique visitor as a potential new lead. To get that lead to make the jump from lead to a paying customer, you need to spark that action. While traditional lead generation methods can help, it’s 2020, and that means it’s time to start thinking outside of the box.

Consider each of these three underutilized tactics for website conversion rate optimization.

1. Message Matching

Online content is crucial to any marketing strategy. However, it lacks some of the most vital parts of an in-person sales pitch, such as the:

Physical gestures involved in a natural exchange

The expressions a person’s voice and face emit during a conversation

These aren’t easily captured in the written word. That’s why message matching is crucial to website conversion rate optimization. Message matching is the art of aligning your web page’s message (which includes your page’s design, copy, and general message) with the rest of your content channels.

For example, most people come across your brand via a search engine, such as Google, after they’ve entered a search query. Whether it’s the headline or the meta description, something you’ve conveyed to them caught their attention and encouraged them to click on your link. That same message needs to be carried over into the copy and design on your web page to encourage them to make the conversion from visitor to customer.

2. Micro-commitments

You may be implementing micro-commitments without knowing it. This concept revolves around the idea that people don’t like to commit to something, especially for nothing.

Expecting a first-time visitor to your website is very unlikely to make the conversion to a customer. Studies have repeatedly stated that it takes an average of eight touches to get a lead to make a conversion.

Micro-commitments help you to encourage interaction between your website visitors and your brand. This allows your visitors to decide whether you are worth investing in. In other words, it helps to take the pressure out of the relationship.

Excellent examples of micro-commitments include:

Sharing a post on social media or asking them to follow your pages in exchange for an exclusive offer

Signing up for your brand’s email newsletter

Partaking in a free trial offer

Offering special rewards for participating in surveys

Emphasizing these micro-commitments is an excellent way to help you build lasting, trusting relationships between you and your potential leads. They also help you increase your website conversion rates because they are encouraging visitors to interact instead of simply viewing and leaving.

3. Lead Flows

Pop-ups are a frequently used tool that is intended to help grab the reader’s attention and direct them to a specific offer. While it’s true that many consumers find random pop-ups to be annoying, when done right, website pop-ups average a 3.09% conversion rate.

The key to making a pop-up effective is to turn it into a lead flow – a pop-up designed to attract the attention of those on a mission. Lead flows are intended for those who are already prepared to act.

It’s crucial to remember that effective lead flows must offer something of extreme value, but also needs to be highly personalized to those who are ready to act now. These aren’t your standard newsletter signup pop-ups, so don’t treat them as such.

Here’s an excellent example from Smart Insights, a website many digital marketers turn to when researching various industry practices:

This particular lead flow works because Smart Insights knows exactly who their audience is (digital marketers) and what they are most likely looking for (help with their strategy).

This instantly grabs the visitor’s attention, and it demands action since the visitor must click on it to close it. However, for those on a mission to improve their digital marketing and overall strategy building, this lead flow is attractive because it addresses their pain point and offers them a simple micro-commitment (their email address) in exchange for access to the template.

In this case, your visitor is likely to shrug off the fact that this pop-up interrupted their searching because it gives them something of value right away for little to no commitment.

The Bottom Line

These three website conversion rate optimization tactics are only a few tactics that, when done right, are sure to help you see the desired increase in your overall conversion rates. When implemented with the right content marketing strategy, they are not only going to draw new eyes to your brand but encourage the relationships you are looking for between you and your targeted audience.

Is your content marketing strategy lacking? Then book a free 15-minute consultation with a top-of-the-line content marketing agency to help you get started on the right foot.

The post 3 Never-Seen-Before Tactics for Website Conversion Rate Optimization appeared first on Marketing Insider Group.

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[oblivionspeakk]

What [Current Popular TV Show] Can Teach You About SEO

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Details are important for local SEARCH ENGINE OPTIMIZATION because it shows Google that will you're popular in your region. Joanna Gadel has been functioning as a search engine search engine optimization and marketing expert since the particular last decade in a well-known Australian SEO company named simply by SEO Sydney Throughout this period, he has viewed many modifications in the advance SEO methods. You'll have to believe a lot more like the human while doing keyword analysis for your SEO campaigns. As a Social Media, SEO & SEM expert with over 8 years' experience in on line marketing, he uses his keen insight into customer behaviour to formulate innovative strategies that helps clients enhance their online presence & open up new business avenues. Lookup engine optimization, or SEO, is definitely constantly changing, and those that will practice it must keep upward up to now with these types of changes.

Create sure you leverage all these SEARCH ENGINE OPTIMIZATION Trends to stay on best of the organic and included listings of Google SERPs. 50 Best On-Page SEO Strategies to rank in the first page with zero Back hyperlinks. Just remember to pay interest to solid content creation plus copywriting fundamentals, engage your audiences deeply, and stay abreast associated with technical trends like backlinks, SEARCH ENGINE OPTIMIZATION health, site speed, and schema. To get in to the depths of this subject and know how SEO tendencies could affect the digital advertising industry in 2018, I searched for the responses of some associated with the industry leaders. For advanced online marketers it looks something like this particular: you might have an SEARCH ENGINE OPTIMIZATION plan in place, you may have your list of superior keywords, you're actively blogging plus your website is optimized. Now SEO tendencies 2018 have to contest along with limited real estate, preliminary cable connections in addition to all these people already deal with. Using wider keywords is crucial for your own SEO plan, and improves your own ranking in search results. Today, as u got to understand about the strategic SEO Developments of 2018, make sure a person have the best team or even maybe the best service company to work on them having a striking marketing strategy. It downloads the competition's most profitable keywords across both paid and organic search, giving you previously unthinkable regarding your rivals' SEO and content marketing strategies. One of the trends We expect to see in 2018, that will have a substantial impact on all facets associated with SEO, is the increasing part of artificial intelligence. SEO will promptly include from content, link acquisition, UX plus endpoint delivery like fast launching pages through AMP Google Quicker Mobile Pages. Mimvi SEO will be your online business growth companion. Visual search will be another growing part of SEO that will combines technological innovation and UX. As the internet becoming even more visually focused, so does the particular development of powerful correlating lookup engines. I believe that will 2018 is going to be the particular year where voice search changes how users search and SEOs need to optimize. The purpose of off-page SEO would certainly be to get links in order to your information. There are usually many tools on the internet to assist with basic key phrase research (including the Google Key word Planner tool and there are even more useful third party SEO tools in order to help you do this). Another important factor to add up to the particular checklist for local SEO within 2018 is UX. The consumer experience for Local SEO can become even more important within 2018. In the older times of SEO, Google didn't want to understand modifiers, meaning if I actually put in more keywords within like best” or new, ” I could outrank someone who else failed to use those key phrases in the meta title. While the real difference, for the snippets, is not the method the information continues to become fetched by Google (as this particular works much like the great old SEO) but how the particular result is presented towards the particular user: these snippets answer the lot of questions, triggered simply by our voice. Techmagnate, as a responsible digital advertising agency, is hereby compiling almost all the major SEO updates, INFORMATION, strategies and techniques for 2018. We're predicting SEO strategies in order to become increasingly localised and customized for individual users instead associated with groups of users. In essence there are around some Local SEO ranking factors that play a major role. So it is extremely important for you to understand the guidelines in the SEARCH ENGINE OPTIMIZATION industry and ensure that the SEARCH ENGINE OPTIMIZATION agency that is handling your own account uses techniques that conform with the search engines' recommendations and involves no deception. Search Engine formula being updated every minute, this is hard to know in order to have an SEO company or even individual which techniques still functioning. Most people are putting an emphasis on the user experience benefit more than any potential SEO benefit, plus that is as it ought to be. These are usually only a few off-page SEARCH ENGINE OPTIMIZATION techniques for building links. Say, for example, I discuss this off-page SEO techniques article across my social channels. While videos are great regarding SEO, make sure you avoid create video content just mainly because the format works better. The rise associated with Google-featured-content has provided its personal challenges for SEO practitioners. Our testimonials of the 10 leading search engine optimization (SEO) tools help you choose the right solution. The expression SEO, ” otherwise known since search engine optimization, ” provides increased in popularity over the particular past few years. The truth is that a person can get top Search Motor Rankings spending a little little bit of money and doing the particular work yourself or paying a good expert SEO company thousands associated with dollars to get your Internet site for the first page. When you stop plus take a look back with where seo (SEO) started, it can pretty incredible how far it can come in the past several years — even the previous couple of months. On the various other hand, focusing on mobile SEARCH ENGINE OPTIMIZATION is a must, whereas cellular friendliness and user experience are usually considered as a major standing factor in SEO Trends within 2018.

I agree with just about all points but still uncertain how voice search can move to SEO. SEO content in 2018 requirements to be fact-based, user-targeted plus compliant with Google's truthfulness power signals. The trouble is that SEO ranking factors have changed a lot over the years (find out how in our keyword research guide ). That means the search engine optimization methods that worked 5 years back will not fly today. While I still observe this trend in play along with many enterprises still in the particular middle of their digital alteration, the convergence in the MarTech space is creating many synergies and opportunities which should end up being seen as a welcome growth for brands and agencies that are searching for an advantage in regards to their SEARCH ENGINE OPTIMIZATION motivated content marketing or outreach techniques. For marketers who had been raised in the ‘traditional SEARCH ENGINE OPTIMIZATION market, ' 2018 is the time to adapt or expire. If your web pages were designed to get the particular most out of Google, along with commonly known and now out-of-date SEO techniques chances are Search engines has identified this and is usually throttling your rankings in a few way. Although recommendation links will still provide a few rankings to the site, the particular highest rankings will most most likely come through the integration associated with link building to SEO content material. You also wish in order to ensure that your images nevertheless index with Google when relocating to a CDN For customers of the Yoast SEO wordpress plugin, you will want to include the following code to the particular bottom of your file. Whichever way you choose to categorize keywords, one of the most important steps in SEO is doing keyword research. Properly, chosen SEO keywords help individuals to get your site through search engines. Very first of all, SEO is a good acronym for Search Engine Improved. Users don't desire to wait for a internet page so if your internet page is slow in 2018, forget about SEO and your own bounce rate will down. Since this had been a major change in the particular SEO landscape, I took this upon myself to gather figures and present what mobile lookup optimization is really, and publish this on our company's blog.

The growth associated with Google's featured snippet, voice research, Local SEO, and PPC provides better result in diverting visitors to your site as in comparison to the organic listing. Although, it is usually bit time consuming to produce a quality video, it will be more than worth it. Ideal for traffic and SEO as properly. In this content, we will be listing five technical SEO tricks to enhance organic traffic, rankings and income. Backlinks performs important aspect of offsite SEARCH ENGINE OPTIMIZATION. The reason why is seo (SEO) so essential? There are lots of methods to find keywords for SEO. Three major SEARCH ENGINE OPTIMIZATION intelligence platforms - SEMRush, Ahrefs, and Serpstat - help recognize keywords with less competition simply by including a keyword difficulty metric. SEO in 2018 won't be greater than any kind of other year, but new tendencies are happening for sure. Plus that's one of the 1st images that cross my thoughts each time I see internet sites getting penalized by Google expected to faulty SEO. Like basically said that will user experience was of comparable importance as on-page SEO intended for ranking high in search. SEO appears for Search Engine Optimization, which usually is the increasing the high quality and quantity of people in order to your website. It's not enough to basically have a good understanding associated with the 2018 SEO trends in the event that you aren't ready to leap along with both feet. Meta description plays the major role in search motor ranking of your post therefore writing an SEO friendly meta description is important for position factor. Yes, you can now obtain more personalized, precise and well-timed search results; however, this offers made the SEO job even more challenging too. Power Tip: Such as with a article, I've discovered that you get a minor video SEO boost by placing your keyword at the starting of the title. (Screaming Frog SEO Spider is the best helper! ) Neither the user nor the search engine likes malfunctioning links. CoSchedule saw the 594 percent increase in visitors by reshaping their SEO content material strategy to become more lined up with searcher intent.

To get excellent SEO results, spend some period finding the best relevant articles. With the vast majority of search queries emerging through mobile, SEO professionals are focusing on it in terms of voice lookup to enhance their SEO. The SEO experts are usually depending more on videos in order to drive traffic. So, along with content material marketing, SEO now ought to be profoundly aligned with your company's PAGE RANK efforts. These SEARCH ENGINE OPTIMIZATION crawler programs are similar in order to Google's own crawlers and may give you an overview displaying how your page will carry out in SEO rankings. In purchase to help you stay within front of the competition, beneath you will find the most recent SEO trends and ranking elements in 2018. The value associated with keyword studies still prolific within SEO, although we've been changing to a topic-based search entire world for years now. SEO will be driven by Google Majorly and Other small search engines. What really matters within SEO in 2018 is specifically what you prioritise today therefore that in 3-6 months a person can see improvements within the particular quality of your organic visitors.

Your blog site post is about SEO ideas. We all reach out to the Holding chamber and various other local websites to promote the events, which usually aids in our SEO. With Ahrefs, a great starting stage for keyword research for SEARCH ENGINE OPTIMIZATION is the Keywords Explorer device. SEMrushย โ€ A very extensive SEO tool that, among other features, provides a detailed look into your domainโ€s backlinks letting you discover and remove potentially dangerous backlinks. My first tag is usually my exact target keyword (Example: Google SEO”). With an increased concentrate on user experience, Google provides challenged the SEO community in order to pay more focus on the particular overall experience of a internet site and how the information interacts with users, rather than just the basic elements that many optimize toward. SEO helps keep your business at the best of the search results regarding a long time to arrive, so who knows how numerous more visitors you'll attract. A lot of marketers chose to drive their particular modern marketing engine with the particular fuel of Video SEO within 2015. I haven't heard that will new videos are given concern but I have definitely noticed this and think it could be genuine - I just haven't performed (or read about) any assessment on it. Google likes clean content though and especially within the field of SEO, points get outdated quickly so an excellent new video can definitely end up being powerful. There's a great program for analyzing websites called Screaming Frog SEO Spider It gives users the opportunity to check their blogs for broken links, external and internal links, pages that don't exist anymore and redirects, defining Title, H1 and a number of other features. Your contribution to Advanced SEARCH ENGINE OPTIMIZATION tricks is appreciated, It will be rightly said by you SEARCH ENGINE OPTIMIZATION tricks to enhance traffic continues to be the same All we require to do is to stress on making sure that every web page has appropriate name tags and that the content material is not really thin” or low-quality and other Off page tactics. One off page SEO method to be very specific along with search pages as well because to increase response and hyperlink acquisition rates in your outreach would be to actually make use of in moment options on the internet lookup. In fact, SEO is completely vital to your search motor marketing success. SEARCH ENGINE OPTIMIZATION today is not about bloatedness content with keyword variations or even optimizing a post to position for a number of key phrases; it's about optimizing a individual post to rank to get a one, specific keyword (aka, the entire page should be built close to a singular idea, answering inquiries from every angle and within the most efficient format possible). This is definitely due in part to Google's work to crack upon inauthentic content, which is what can make SEO so important. Hope, we'll all be SEOtent enough with SERP rankings. The mobile influx has had a significant impact on SEO and will carry on to disrupt and shape cellular optimization trends and strategies. Still, the keyword aspect associated with SEO is becoming increasingly challenging with Google Adwords hiding quantity data. You post the great information, could you recommend me how to improve site ranking without doing any away page seo. Keywords: Speaking of content, key phrases is also extremely important in order to an SEO strategy. The on-line marketing strategies are evolving rapidly and therefore are equally competitive as Research Engine Optimization (SEO). When you have more period and are keen to adhere to the SEO industry, subscribe in order to Moz and Search Engine Property. In 2018, SEO strategies are usually oriented towards making a long lasting relationship, helping brands to make strong networks and links that will will remain active for the long-term. Along with algorithms, technologies and optimization methods in perpetual motion to obtain a location SEO 2019 Slide at the top associated with search engine results (SERP), modern-day SEO experts are on the particular lookout for your next trends that will will shape the digital potential future of companies. Your competition may teach your SEO firm greatly that how to promote your own website with the search motors. A single more thing to bear within mind to be successful along with link building provides quality articles and to follow some evil SEO copywriting best practices. These are called keywords, and as you'll see, they are an important portion of SEO.

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3 Methods To Achieve Effective SEO Methods

Search engine optimization (SEO) is among the most cost effective forms of Internet marketing. Commenting on other someones blogs, in particular popular types; can help you rise upward Google in case you handle to add link to your own site. In this instance bloggers, who solely blog for SEO, make ineffective comments to be able in order to add their website. It damages the flow of valid discussion and interesting comment. Professional blog owners despise it and are aufait with these tactics. The proprietors of most websites recognize that will obtaining top search engine search positions for their top keywords is definitely fundamentally important for their business continued success. However, the big most of does not however fully understand the process associated with a small company SEO company's process associated with achieving these keyword rankings via targeted search engine marketing techniques and most are usually not aware of free SEARCH ENGINE OPTIMIZATION site appraisal. It is extremely important to not only spend money on search engine optimization specialist methods, but also pay-per-click management methods also. • Cell phone Communications - Most Americans have got grown familiar with instant gratification plus easy access to technology. Portable and tablet e-commerce will achieve $293B by 2018. 33 yr old ICT Income Representative Luigi Catlin from Dauphin, has numerous hobbies and interests including wall art, top seo trends in 2018 and poole pottery. Just had a family journey to Phoenix Islands Protected Area. Smartphone plus tablets are part of this particular wave of innovation. Mobile may account for 72% of the particular U. S. digital ad invest by 2019. Marketers recognize that will mobile marketing is definitely a good untapped business tool. However, because of the particular high marketing value of focused search engine results, there is definitely a potential for an fierce relationship between search engines plus SEOs. In 2005, an yearly Blog9T Youtube conference of the AIRWeb, or even the Adversarial Information Retrieval upon the internet, was formed in order to confer and minimize the dangerous effects of aggressive web articles Blog9T providers. SEO furthermore requires an effective list associated with keywords. Locating correct keywords intended for your website content and Meta tags for certain languages such as Arabic often require new "organic" research on selected keywords. A person cannot afford to simply rely on translated keywords: for a few languages your translation vendor may need to create original key phrases related to your product or even services. Today that you're creating valuable articles, ensure that it's discoverable upon Google. Possess a robust SEARCH ENGINE OPTIMIZATION strategy so that you function in top search results. Furthermore, obtain a Google Business List for your hotel, and create maintain NAP (Name, Address, plus Phone number) consistency across systems like Yelp, Yahoo, Foursquare, plus TripAdvisor. The post furthermore notes that even the Perform Console will need the assistance of recent apps and improvements to run without the 32-bit version. It is essential that everything, including 32-bit, become supported with 64-bit to attain better results with additional signs up and instructions. August 2019 is usually by far, which means that will Google has given the programmers plenty of time to plug on the 64-bit version. Plus the company has also informed developers that other announcements ought to control it. The easiest method to have the strong online presence would become to make sure that the particular content on your company's web site is search engine friendly. This particular is attained by 'localizing' your own content. This is the procedure of translating content, but having it one step further in order to ensure that it's readability is definitely perfect and checked against regional customs, cultural differences and choices. International SEO copywriting is merely a procedure for providing local content that is original, not really translated. Be sure to discover content writer has in the particular local market and it will be, in fact, a native-speaker. This particular dramatically increases your chances associated with getting noticed by members associated with the local target market. Right now there are professionals that offer digital elderly care at home that will specialize in Internet and sociable internet marketing. This means a person can hire them to set up press release and article marketing and advertising campaigns. You may Blog9T also ask skillful VAs to improve the SEO intended for your website and offer recommendations on how to grow your own business through Online marketing strategies. You will find VAs that will can use social media in order to generate new leads for the particular business. Creating a business blog page, establishing an interesting Facebook web page, Twitter campaigns or any additional cutting-edge social media tools may be tasks to delegate with regard to your VA. There are professionals that provide virtual assistance services that focus in Internet and social mass media marketing. This means you may hire these to set upward press release and article marketing and advertising campaigns. You can also request skillful VAs to enhance the particular SEO for your website plus provide suggestions on how in order to grow your business through Web marketing techniques. You will discover VAs that may use interpersonal media to generate new qualified prospects for your business. Creating the business blog, setting up a good interesting Facebook page, Twitter strategies or any other cutting-edge social networking tools can be tasks in order to delegate to your VA. Increase your presence in Social Media like Fb, Twitter, Linkedin and other social support systems. You know how people are usually connected to their social system. So it not at just about all a bad idea to utilize a Social Media expert within the market to advertise your item over social networks. You can even consider Social Media Marketing Services within Fiverr and SeoClerks for Public Media Marketing.

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5 Great Lessons You Can Learn From SEO 2019

Businesses ought to use 2018 in order in order to the bad habit of seeing aspects of an SEO advertising strategy being a one-time exercise. Based on SEO software program company Moz's bi-yearly survey upon search engine ranking factors, the particular titles on your page are usually one of the nine almost all important considerations a search motor makes. Having an SEO approach that effectively promotes your digital photography business, driving new traffic plus taking into consideration the requires of the site visitors even though you concentrate on perfecting your own art is a really highly effective tool. SEO is Research Engine Optimization and it is definitely required for make a site view-able. And you may see the section on exactly where to use keywords for even more information on integrating these key phrases into your SEO content technique. 22. Use social media in order to boost local SEO. SEO is the acronym for Seo. Even though certain techniques of SEO content material Blog9T remain the same, like not really compromising on quality; there are usually definitely techniques which have progressed from the past and a person should find out whether your own SEO articles writing services are usually very well aware of that will or not. SEO service suppliers are specialized in increasing the particular traffic to your site simply by increasing your position in the particular search engine ranking positions. Appeal to international people to your web sites with these SEO tips. The top challenges within organic SEO are link creating (easy-to-get links no more possess much value) and keyword study (the low-hanging fruit is lengthy gone). For instance, the phrase ‘SEO tips' is furthermore included inside the less aggressive phrase ‘SEO tips 2019', which usually is searched for too. SEO is really the shortened phrase for search motor optimization. I believe SEO within 2019 will largely be such as SEO in 2018, with the particular exception of some big” Search engines update that wipes out sufficient websites to make people think the algorithms have grown significantly smarter. SEARCH ENGINE OPTIMIZATION works by optimizing a cyberspace pages, conducting keyword research, plus earning inbound links. The business offers excellent SEO packages that will help rank the clients' web site within top three pages associated with search engine pages. That can make SEO an ideal lead era tool, because when searchers stick to links back to your web site, you have the chance in order to convert them to leads, plus later make sales. Whenever asked to point out principles that are unique towards the particular web, most people will arrive up with two main types: SEO and social media. How many links do a person need for good off-page SEARCH ENGINE OPTIMIZATION? If you are carrying out a professional SEO audit for the true business, you are going in order to have to think like the Google Search Quality Rater Plus a Google search engineer to offer real long-term value to the client. 44. Give your own social media profiles an SEARCH ENGINE OPTIMIZATION boost. 10% of our experts believe that will there's likely to be the lot of focus on cellular in 2019, as older SEOs realize optimizing for desktop will be pointless. White hat SEO is not really just about following guidelines, yet is about ensuring that the particular content google search indexes and consequently ranks may be the same content the user will see. SEO differs from local lookup engine optimization in that the particular latter is targeted on customizing a business' online presence therefore that its web pages is definitely going to be displayed simply by search engines when a consumer enters a local search intended for its products or services. The challenge for webmasters plus SEO is that Google does not want business people to rank regarding lots of keywords using autogenerated content especially when that generates A LOT of pages upon a website using (for instance) a list of keyword variants page-to-page. In time, the collection between social networking management, channel advancement, and SEO will be considerably blurrier than it really is definitely today. In 2016, SEO experts have got determined which factors are nearly all likely to affect your SEARCH ENGINE OPTIMIZATION rankings. Customers and marketers will need in order to begin implementing multiple forms associated with digital marketing tactics including compensated search, social media marketing, nearby SEO, in addition to SEARCH ENGINE OPTIMIZATION if they hope to rule a given Google SERP. Before beginning with this, the SEO experts should visit your organization and realize each and every aspect associated with your company so that they will can help your achieve your own marketing goals. What really matters in SEARCH ENGINE OPTIMIZATION in 2018 is what a person prioritise today to ensure that will in 3-6 months you may see improvements in the high quality of your organic traffic. Mobile will account for 72% of US digital ad invest by 2019. Here's a true statement you don't need to hear as often: Your SEARCH ENGINE OPTIMIZATION technique for 2018 shouldn't concentrate on keywords. (1888PressRelease) Packet Marketing, a Boston-based, full-service SEARCH ENGINE OPTIMIZATION and search engine marketing techniques firm today announces they have been positioned as the number five SEARCH ENGINE OPTIMIZATION firm in the 2010 Advertising World Top ten SEO Organization Award initiative. According to Forrester Study, the number of global smart phone subscribers is expected to achieve 3. 5 billion by 2019, crossing the 50% mark regarding smartphone penetration by 2018, plus reaching 59% by 2019. On-page SEARCH ENGINE OPTIMIZATION ensures that your site can be read by both possible customers and search engine automated programs. In 2019, voice-search will end up being the dominant way that individuals search. But SEO is all regarding the organic” rankings, which show up in the middle of the particular search results page. The most important SEARCH ENGINE OPTIMIZATION factor for creating high-quality content material is doing good keyword study. Formula changes in 2018 seem in order to centre on reducing the efficiency of old-school SEO techniques, along with the May 2015 Google ‘Quality' protocol update bruisingly familiar. Keep in mind in SEO article writing suggestions you keywords have to create sense too. Domain Authority within SEO is a rank that will measures how popular and reliable search engines call at your own website. If the key phrases you might be hoping to rank with regard to don't display on the page, this will be much more difficult to achieve your goals -- making on-page optimization a important part of most SEO promotions. Also companies considering about getting Search engine optimisation services should go through these types of magazines to familiarize themselves making use of the latest trends within the particular SEO and web-based marketing business to allow them to evaluate the assistance offered for all of them from the selected SEO companies. Mobile SEARCH ENGINE OPTIMIZATION in 2018 will be all regarding Progressive Web Apps (PWAs). The term SEARCH ENGINE OPTIMIZATION also describes the making internet pages easier for internet research engine indexing software, known since "crawlers, " to find, check, and index your web site. I feel that technical SEARCH ENGINE OPTIMIZATION mistakes that affect crawl spending budget - and also pollute Search engines with non-SEO-friendly content such since social landing pages, WordPress mass media archives, offer pages and cloned e-commerce product pages - may have an even more detrimental effect upon sites moving forward. Effective SEO lets you improve your web​site to demonstrate up within search engines. We all will get into how for you to pick the best keywords regarding your business later in this kind of SEO guide, but it best you to know how for you to use them, as they are usually referenced throughout this section. Although meta descriptions are not the ranking factor for search search engines, they do hold value intended for your website and are portion of your SEO presence. Let us speak a bit as to exactly what SEO is before we enter into the SEO article writing recommendations for people who may become new or do not very understand it. SEO stands regarding Seo. Looking deeper: In present-day SEARCH ENGINE OPTIMIZATION, you can't simply include since a lot of keywords as possible to achieve the people who are searching for you. SEO stands for Search Motor Optimization and refers to strategies you can use to assist ensure that your site rates high in the results associated with search engines like Google. It blends ratings and search volumes in the manner that makes it even more relevant, insightful and easier in order to understand than any other SEARCH ENGINE OPTIMIZATION performance tracking approach. About: Advanced Search Summit is usually designed for advanced SEO specialists, digital marketers, and analysts with enterprise and mid-market sized businesses who want advanced tactics plus techniques. SEO stands for seo. ” It is the process associated with getting traffic from your free, ” organic, ” editorial” or natural” search results on search motors like google. If you're thinking about about ramping up SEM attempts to complement organic SEO, end up being sure to take a appearance at Google Adwords ' Research Ads page. The large section of SEO is producing valuable, high-quality content (e. grams., blog articles and web web page copy) that your audience will certainly find helpful. SEO alone cannot perform much for your business yet when combined with content marketing and advertising, social internet marketing, email marketing and advertising, mobile marketing and PPC marketing and advertising, it can help businesses achieve the pinnacle of success on-line. Every advertising SEO blog is usually talking about online video marketing and advertising and every third company professional you talk to is about to shift marketing dollars to a good online video campaign. ” Simply by 2019, video is expected in order to account for 80 percent associated with all web traffic. Don't set it and overlook it. Take time to review your SEO keyword strategy every single few months to make certain it's still relevant and attaining the final results you want. Stories are a easy method to do marketing, you simply need to include some custom made images or text in purchase to let people know these people could swipe to click plus see where you can obtain a skirt, grill, buy SEARCH ENGINE OPTIMIZATION, or anything else you're attempting to pitch to the public. Jana Granko, PR (public relations) head in SEMrush - one of the particular top marketing tools of the particular world - believe that within 2019 AI (artificial intelligence) might change the way people research for keywords. In fact, SEARCH ENGINE OPTIMIZATION is simply one part associated with every successful digital marketing technique, but possibly the most essential part. These are called SEO rank factors. SEARCH ENGINE OPTIMIZATION is the art and technology of driving the most certified visitors to your website simply by attaining high search engine outcomes. With Digital SEO Land, Rintu Biswas a professional SEO expert throughout Kolkata will assist you to be able to build quality backlinks to your site. This ‘what is SEO‘ guide (and this whole website) is not about churn and burn type of Search engines SEO (called webspam to Google) as that is too dangerous to deploy on a actual business website in 2018. Ranking elements can be divided into on-page SEO factors (including technical SEO) and link building or off-page SEO factors. Take the 10 pillar subjects you came up with within Step one and create the web page for each 1 which outlines the topic with a high level - making use of the long-tail keywords you emerged plan for each cluster within Step 2. A pillar web page on SEO, for instance, may describe SEO in brief areas that introduce keyword research, picture optimization, SEO strategy, and some other subtopics as they are recognized. On our blog many of us chronicle current trends in on-line marketing and SEO and existing interesting studies, statistics and developments. Increased site usability - Within an effort to make your own site easier to navigate intended for the search engines, SEO concurrently helps to make your internet site more navigable for users mainly because well. You are capable to host your video upon YouTube for your foundational SEO greatest practices, but link and high light the embedded video on your own own website. Image SEO is actually a crucial part of SEARCH ENGINE OPTIMIZATION different types of websites. Max DesMarais is definitely an SEO and PPC Specialist for Vital, some sort of Digital Marketing & PPC company that specializes in PPC managing services. But this also has an incredible roundabout benefit to your bottom range: boosting your search engine optimisation (SEO). It may be the scenario (and I surmise this) the introduction of a certain SEARCH ENGINE OPTIMIZATION technique initially artificially raised your own rankings for the pages within a way that Google's methods never approve of, and as soon as that is actually spread out all through your site, traffic starts in order to deteriorate or is slammed within a future algorithm update. Ultimately, simply by the end of 2018 or even mid-2019, we'll see a golf swing back to natural” content created by real humans who may produce valuable content that in fact provides value. Hiring experienced SEO experts may ensure that your website climbs the search engine ranks with no using any illegal practices or even short cuts that could create temporary spikes in the cyberspace ranking, but eventually lead in order to your website having to spend penalties. Official Site Associated with BlowFish SEO - Professional Search Motor Optimization Services operated by Robert DiSalvo SEO Located in Hand Beach Gardens, Florida. The takeaway here is usually that if you might possess LOTS of location pages providing A SINGLE business in one particular location, then those are quite probably classed as some type of doorway pages, and most likely old-school SEO techniques for these types of type of pages will observe them classed as lower-quality -- or even - spammy webpages. CRAWL this, like Google does, with (for example) Screaming Frog SEO spider, plus fix malformed links or items that result in server errors (500), broken links (400+) and needless redirects (300+). SEARCH ENGINE OPTIMIZATION gives you a go at rank for the terms which your own customers use, so you may do better business. The job of the SEARCH ENGINE OPTIMIZATION is to create high-quality content material and after that win the attention, the particular love as well as the particular link from a blogger or even editor. The keyword difficulty or even keyword SEO difficulty is the very useful metric for key word research. By merging a new way to work along with SEO and prioritized lists associated with recommendations—not to mention competitor evaluation and keyword monitoring—Siteimprove SEO is definitely your all-in-one tool to develop traffic, prove ROI, and easily create content. All the SEO developments listed here may have started in late 2017 or earlier 2018, but their true advantage could be reaped in 2019. Google's David Mueller said on Twitter, along with the disclaimer of him placing his user hat on (ofcourse not Google hat), that relabeling aged content as new, with simply no additional changes is a poor SEO hack. All of us associated with creatives, designers & developers function alongside our SEO & content material teams to ideate, research, style & create remarkable infographics and interactive content for brands that will get shared across the internet. Contemporary SEO strategy may be the process associated with organizing a website's content simply by topic, which helps engines like google realize a user's intent when looking. Page loading time is dependent upon Page Load speed, Web page loading time is one associated with the important factors in Portable SEO 2017. Public Media as a platform are unable to be ignored in any SEARCH ENGINE OPTIMIZATION plan. Seo stands with regard to search engine optimization, when a person are searching for an SEARCH ENGINE OPTIMIZATION or Search Engine Optimization Firm then you needs to appear for various factors which may have a favorable and negative affect on your business. 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What Is The “Percent For Public Art Program?”

TorontoRealtyBlog

Well, if you read Wednesday’s blog, you’ll probably know it’s the answer to Wednesday’s blog question: “What’s the origin of the art in front of Toronto condos?”

Alas, developers aren’t commissioning for the creation of art on their own.

They’re being forced to.

For those of you that thought people do good things of their own free will and desire, sorry to burst your bubble on a Friday…

You just had to know this was coming, right?

The entire impetus for this blog post was a friend asking me, “How come so many condo developers are incorporating art into the design of their new buildings?”

Um, they’re not.  Not by choice, anyways.

As with many things in life today, you can file this under the category of, “We’re doing it because the government is telling us to.”

Toronto’s “Percent For Public Art Program” was implemented in 2010, but the idea of incorporating art into city buildings dates back decades, from what I’ve read about the subject.

The origin can be found in Section 37 of the Planning Act, which permits the City to authorize increases in permitted height and/or density through the zoning bylaw in return for community benefits.

Now do you see where this is going?

We often hear people muse things like, “…I’m sure city will let the developer build double the height of any neighbouring building, so long as they build a parkette outside.”

I’ve heard cynics say, “…so the developer got permission to build a tower 40% higher than the bylaw states, because he included three subsidized housing units in a 400-unit condo?”

Give it five minutes, and I’m sure you could think of five other similar examples.

The words “in return for community benefits” have massive implications.

Out of Section 37 of The Planning Act came “The Percent For Public Art Program,” which you can read at your leisure by clicking that link; all 40 pages of it.

The name comes from the idea that if you earmarked just one percent of the cost of construction of a condominium for art, the city would be a brighter, better, more beautiful place.

Okay, those are my words.

But I think “bright, better, beautiful” are in line with the thinking of many of today’s politicians – maybe the same ones who put picnic benches on the road on King Street, in what used to be a lane of traffic.  But that’s a topic for another day.  A day, next year, when we say, “Wow, has it been a year already?” upon the “pilot project” becoming official…

Cynical?  Yes.

But let’s not forget that not every idea the City of Toronto has, is one that makes sense…

The first page of the Percent For Public Art Program gives us this nugget:

“Public art installations, both publicly and privately owned, make walking through the City’s streets, open spaces and parks a delight for residents, workers and visitors alike.” SECTION 3.1.4 TORONTO OFFICIAL PLAN, 2002

As I said, the entire concept of public art pre-dates the 2010 program.

So now comes the mission statement:

High quality public art is important to the enhancement of Toronto’s urban fabric. Public art has created landmarks throughout the city and already contributes to the identity and character of many of our neighbourhoods and districts. The City of Toronto has a broad definition of public art that provides artists with a variety of opportunities to enrich the urban environment. Public art can be unexpected moments of beauty, amusement, reflection or intrigue. These works of art might serve as monuments or memorials or represent other creative, innovative and exploratory ideas or expressions for the area. It is widely recognized that public art has the ability to boost economic development and tourism by making destinations for visitors and local residents. The next wave of city building brings with it the exciting opportunity of securing new public art installations across Toronto.

–

You can agree, or disagree.

As I wrote in Wednesday’s blog, we all have a different idea of what “art” is, and we all have a larger or smaller place for it in our lives.

When it comes to public money, however, we deserve to know what’s going on, and we will all have an opinion on effectiveness and necessity of government expenditures, hence my inclusion of the rubber ducky…

So now comes the rationale:

–

The feasibility of an on-site public art program is governed, in part, by the available funding. Due to the size of contribution generally required to implement an effective public art program, on-site public art installations are primarily suited to larger-scale development (refer to Appendix 1: Budget Examples).

These guidelines recommend the “one percent for public art” model. This recommendation is based on common practice found within numerous successful public art programs in North America, Europe and other countries around the world. It is the “tried and true” target that enables the public art to have impact on the site in relation to the other 99% of the building budget.

Specifically, the recommended minimum public art contribution for a development should be based on one percent of the gross construction cost (GCC) of that development. To obtain a standard estimation for the GCC value, the calculation is to be derived from the most recent release of the Toronto Area Chief Building Officials Committee’s (TACBOC) Construction Value Standard (refer to Table 1 for examples of contribution calculations). The TACBOC schedule reflects the average construction cost by building type within the Greater Toronto Area and is the accepted method of calculating construction costs related to the issuance of building permits within the City of Toronto.

While a minimum value of 1% of gross construction costs is recommended for public art in development projects, that target may not be achievable on every project. In a large project, an on-site public art program with a value of less than 1% of gross construction costs may be feasible or appropriate. In other smaller projects, a cash contribution towards off-site public art may be secured with a specified value comprising less than 1% of gross construction costs.

Here is the table mentioned:

–

Keep in mind, this table was included in the 2010 policy framework, thus the 2009-2010 numbers.

So now that we know what the program is, where and when it was derived, and how the tax, er, sorry – I mean “contribution,” is calculated, how does the developer make said contribution?

As per one of the following:

In addressing the City’s policy framework for public art, the applicant has the following options:

• ‘On-site’ Contribution: The applicant may commission public artwork to the value of the public art contribution (recommended one percent of the gross construction cost of the development) and such works shall be located upon the subject property or publicly owned lands adjacent thereto; or

• ‘Off-site’ (pooled) Contribution: The applicant may direct the value of the public art contribution to the City’s off-site pooled Public Art Reserve Fund. The fund will be used towards City-supported public art plans on publicly owned lands in the local community; or

• ‘On-site/Off-site’ Combination: The applicant may commission public art work on the subject property or publicly owned lands adjacent thereto and allocate the remaining portion of the public art contribution to the City’s off-site pooled Public Art Reserve Fund to be used as discussed above.

–

So now you know how, where, and why we obtain “public art.”

Developers can either choose the “on site” contribution, and provide us with art like that which appeared in Wednesday’s blog, or they can simply “contribute” to the “pooled” slush fund, er, sorry – I mean “reserve fund.”

But I’m going to leave you with one last nugget of information here, folks.

My question, which could be quite leading at this point, is very simple: who pays for the artwork?

The 1% of construction costs, I mean.

The $2,000,000 paid to the artist, or the city, by the developer, when a condominium costs $200,000,000 to construct?

Yes – I know I said “by the developer” above, but that’s not the answer.

Who really pays, in the end?

You.

The buyer of the condo.

If you think, for one second, that developers – in between ribbon-cutting ceremonies for these art projects, are actually going to pay for them, then you’re as naive as the buyers that walk into the condo sales centres with no agents.

Here’s a sample “Statement of Adjustments” from a condo purchase, and note the bolded item:

HST Rebate: $26,894.68 Deposit Administration Fee: $254.25 Interest on deferred amount: $2,528.48 Common expenses: $1,223.84 Estimated 2014 reality taxes: $881.94 Estimated 2015 interim reality taxes: $1,749.50 Tarion fee: $971.80 Status Certificate: $100.00 Legal Fees Re Partial Discharge(s) (vendor mortgage discharge fees): $621.50 Bennett Jones LLP (builder’s lawyer): $975.75 Charge-Improvement/Art: $577.51 Hydro, Water Gas: $514.38 Education: $614.72 Section 3: $9,409.51 Law Society Levy: $73.45 2 Bedroom Levy: $6,579.99

–

There you have it, folks.

$577.51 for an “art levy.”

The fact that the buyer is paying for the builder’s mortgage discharge, and the builder’s legal fees from Bennett Jones LLP, is a full blog post unto itself, as well as the idea of a “Section 3 Levy” which is completely unexplained, but I digress…

So while the city’s efforts to bring art to our streets should be applauded – because I do, despite my political leanings/rantings, see a public benefit in some of these projects, let’s not pretend that this is something it’s not.

It’s a tax on the buyer, plain and simple.

Whether the City of Toronto knows, or knew, that the developer would simply charge back their “art levies,” and “education levies,” and “greenspace levies,” perhaps isn’t the issue.

But I sure as hell don’t think it’s fair to credit condo developers for “contributing” to the greater good, by providing art to the city streets, when it’s an initiative forced on them by the City, and they’re writing a cheque from the pocket of their condo-buyers.

Give the residents of Toronto the credit for this one for investing in culture and the arts, whether they knew they were paying for it, or not…

The post What Is The “Percent For Public Art Program?” appeared first on Toronto Real Estate Property Sales & Investments | Toronto Realty Blog by David Fleming.

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27 Reasons Why Your Content Sucks

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed.

After all, why would someone intentionally create something that’s utterly useless for their organization or their audience?

And yet, a lot of content sucks. We’ve all seen (and sometimes created) it.

Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up).

More than 70 people responded to my request for examples of bad content, but almost all demurred to offer real-life examples. But one brave, smart content creator came forward to share her own experience: Christina Russ of Gage Diamonds.

“Sadly, I’m guilty of writing (weak) content at times,” she says. “Here’s a piece I wrote that no one will ever read because, honestly, no one gives a crap about what I’m selling.”

“Despite the fact that I write that type of content, I have my moments of sanity. Here’s a better piece I wrote,” Christina says.

Christina smartly recognized the difference between the two posts: “One is (perceived as) beneficial to the business. The other is beneficial to the readers because it provides useful information about store credit cards and financing opportunities.”

A lack of focus on the audience’s needs was frequently cited as a key mistake.

Now, that we have the audience-focus thing on the list, let’s dive into 27 more characteristics of content that sucks.

HANDPICKED RELATED CONTENT: 4 Ways to Shift Your Thinking to Truly Focus on Your Audience

1. Another of the same

Blog posts that just sum up what you can find through Google searches. Regurgitation of basic information that’s reformatted on a company blog with a lot of injected ads, unnecessary links, and keyword stuffing in hopes of achieving a high SERP rank. If all your blog post does is tell me the same information I can find through a simple Google search, then it’s (weak).

Dew Smith, managing editor, Vendasta

Not only has the topic been dealt with, but even the angle taken is too familiar … I don’t need to read what’s already been published 300 times. I am not saying invent something new, just don’t share the same 10 tips that everyone is sharing.

Youness Bermime, content writer, writersdo.com

I don’t need to read what’s already been published 300 times, says @YounessBermime. #contentmarketing Click To Tweet

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2. Product name here and here and there

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content.

Eric Kinaitis, director of content marketing, American Endowment Foundation

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3. We before you

Whether it is on Twitter, blogs, or company collateral, there seems to be a recent trend to overemphasize statements about oneself or to put the company ahead of the customer. No matter the content type, this type of self-indulgence is weak. You’ll lose the reader because of braggadocios puffery. Remove the ‘I’ and ‘we’ from your marketing.

Jamie Glass, CMO and president, Artful Thinkers

Remove the “I” and “we” from your #marketing or you’ll lose the reader, says @jglass8. Click To Tweet

4. Now obsolete

“You can have outstanding blogs when first published that ultimately turn (weak) because they are outdated.

“I rewrote this post about concussion-related light sensitivity, even though it was already ranking number one for several target keywords. I did it because: 1) it took too long to answer the question that most searchers were asking, which resulted in a high bounce rate and low average time on page. The original post wasted a lot of valuable real estate sharing info on general characteristics of post-concussion syndrome vs. the meat of the content related to light sensitivity AND 2) new research had been published, which I wanted to include to make it fresh and relevant. “

Greg Bullock, marketing manager, TheraSpecs

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5. No duh

Stating the obvious. The world is round. A volcano is hot. Snakes can be poisonous. Then explaining in painful detail these obvious facts.

Holly Wolf, director of customer engagement, SOLO Laboratories Inc.

It’s trite. It’s content that tells me something obvious – an article on losing weight that recommends exercising regularly, or a piece with money-saving tips that says to cut out Starbucks from my morning routine.

Jami Barnett, associate director of research, Consumer Affairs

Weak #content tells me something obvious, says @JamiBarnett. Click To Tweet

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6. Pointless intros

Some (weak) content can be found in a lot of good content. For instance, the first paragraph or two is (almost) always filler that never tells you anything informative and can be skipped on almost every article. Go ahead and try it.

Mike Lamood, founder, Lamood Big Hats

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7. No voice

There’s no excuse, no matter the topic, for dry content with no emotion or enthusiasm. You can’t convert without getting your readers excited. Instead, throw in personality and stories, create a voice, and be human.

Brittany Berger, founder, Brittany Berger

There’s no excuse, no matter the topic, for dry #content with no emotion or enthusiasm, says @thatbberg. Click To Tweet

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8. Humdrum

In the event video world, it’s a three-minute highlights video with peppy music, generic conference testimonials, and footage of attendees networking across a table.

Briana De Marco, Media Llama

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9. All listicles, all the time

Ever read articles called ‘10 Ways That You Can Improve Your SEO,’ ‘5 Cool Things to Do in (City Name),’ ‘10 Healthy Diets That Make You Feel Good’? Those articles are boring. I get it – for a while people were obsessed with listicles. Yes, sometimes having a listicle on your blog isn’t a bad thing. But, if every article you post is a listicle, you just aren’t trying hard enough.

Dan Salganik, managing partner, VisualFizz

If every article you post is a listicle, you just aren’t trying hard enough, says @VisualFizz. Click To Tweet

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10. Unfulfilled premise

The Internet always manages to astound me with how much content delivers none of the info promised in the title.

Justin Golschneider, vice president of marketing, ChannelReply

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 11. Wrong information

Nothing will kill your content more than false information.

Emily Trogdon, public relations manager, The Brandon Agency

Nothing will kill your #content more than false information, says @QuickFoxescom. Click To Tweet

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12. Poor or no sources

It fails to establish credibility – an important concept from journalism that most marketers haven’t yet mastered. Credibility means quoting nonpartisan subject matter experts, using data from trusted, objective, neutral sources, and not editorializing. Authoritative sources build credibility, credibility builds trust, and trust drives revenue.

Jeff Roberts, digital marketing director, Olive & Company

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13. Focus on length

You can find plenty of discussions debating the merits of 1,500-word posts vs. 500-word posts. Both sides promise that their ideal length gives a surefire way of keeping a reader on your page. But that misses the point entirely. Content should always fulfill its purpose and do it in a succinct, respectful way that doesn’t waste a reader’s time – regardless of if it’s 10 seconds or 10 minutes.

Shelby Rogers, content marketing strategist, Solodev

14. TL; DR (Too long, didn’t read)

We don’t have time to read a 5,000-word article – or a long video or big volume of images on social media.

Connie Chi, CEO, The Chi Group

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15. Irrelevant

“Bad content is irrelevant for a specified audience. It doesn’t add value. It doesn’t entertain. It doesn’t answer a question.

 “The hinge here is the audience. As the old saying goes, ‘One person’s trash is another’s treasure,’ so it’s important to continuously challenge assumptions, with data, analytics and even intuition.”

Frank Strong, owner, Sword and the Script Media

16. Negativity

“It’s focused on attacking other players in the market, trying to put the competition down and creating conflict to get attention.

“When Uber tries to break into a new market, it has launched aggressive campaigns against taxi drivers.

“We see competition as helping us grow the market … Just like a person could use an Uber sometimes, and other times a taxi. There’s room for everyone in this world.”

Ela Iliesi, SEO specialist and trainer, London Marketing Academy

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17. Check-off task

It is usually written exclusively to check off a task on the marketing team’s SEO plan. You can almost always tell when you come across a post that’s written to grab organic traffic from some keyword.

Brinck Slattery, marketing director, LBRY

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18. Fluffy

Unnecessarily twisting an article by adding useless and irrelevant words to make the post 2,000-plus words to satisfy Google. It comes at the cost of bad audience experience.

Yogesh Jain, founder, Concept Allies

Adding useless words to make a post 2,000+ words comes at the cost of bad audience experience. @mrjainyogesh Click To Tweet

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19. Generic

‘We should blog a lot because it’s good for SEO.’ The firms (who think that way) often end up publishing the same blog on their site as every one of their competitors … The recycled and sterile blog articles aren’t representative of anyone at their firm.

Spencer X Smith, instructor in social media at the University of Wisconsin & Rutgers University; author, ROTOMA: The ROI of Social Media Top of Mind

20. Word selection

The words are not compelling enough. This doesn’t mean use exciting vs. boring words but words that are appropriate for the content piece’s goal and the audience who would read it.

Laura Lopez, manager, content marketing, Notarize

21. Hard-to-read structure and exciting punctuation

“Anything with lots of passive voice, dependent clauses, and nonvarying sentence length.

“Anything with an emoticon. Just don’t. Lots of exclamation points. Makes me feel like I’m reading something written by a tween!”

Amanda Austin, founder and president, Little Shop of Miniatures

22. Boring images

It is not visually engaging. Instead of posting a photo of an event’s promotional poster or restaurant’s menu, try a picture of the event or menu item with engaging copy to support the promotion. Be descriptive but not salesy! Bad content might say, ‘Enjoy a delicious cocktail at this restaurant,’ versus ‘Tacos + margs make for the happiest of hours.’

Ashley Cady, integrated communications manager, Flock and Rally

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23. Clunky design

“It’s clumsy or has a hard-to-understand layout. It’s published in an outdated manner so as to appear to be created with older technological limitations. 

“It contains overused or inappropriate typefaces or boring titles … The color compliments are disturbing or irrelevant and clumsy graphics, especially, badly rendered gradients, poorly clipped out or cropped elements; low image quality such as with lack of attention to composition, lighting, styling or color, especially low resolution, blurry, or watermarked photos.”

Rich Harris, founder and CMO, insomniagraphix

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24. Camel-like

“When everyone puts their two cents into ideas for shaping the content, it often becomes watered down. There is an old saying, ‘A camel is a horse designed by a committee.’

“(Weak) content also gets produced when you are afraid your company or your client might not approve the content you were originally planning.

Robert Barrows, R.M. Barrows, Inc. Advertising & Public Relations

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25. Unfriendly mobile and meta

“Mobile thinking should be a no-brainer. And yet, people still publish content with huge blocks of text that are difficult to scan.

“It also doesn’t have optimal metadata. No one shares an ugly link. Search engines skip over content with missing meta descriptions.”

Benjamin Collins, CEO, Laughing Samurai

Bad #content has ugly links (no one will share) and doesn’t have optimal metadata, says @extremecollins. Click To Tweet

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26. Silly expectations

With the rise of social platforms and the desire to capture user attention in short vehicles and formats seen on mobile devices, it is creating slow music audio in a long video and expecting the user to have the time to actually get through the long video.

Robb Hecht, adjunct marketing professor, Baruch College

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27. Begging

“Tweet this. Like us. Share it. Don’t reduce to begging for social shares and likes as it can reflect a negative impression and thus put your brand’s reputation at risk.”

Mehmood Hanif, senior digital marketing strategist, PureVPN

Don’t reduce to begging for #social shares & likes as it can reflect a negative impression. @MehmoodHanif Click To Tweet

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Conclusion

OK, how many of the content sins described have you committed? More importantly, how many of them do you plan to fix?

Oh, and if you have other ideas of what makes content bad, please share in the comments. Bonus points if you provide examples. Big bonus points if you own your bad examples in the comments.

Gather with over 100 experts to learn more about how to make sure your content – and your content marketing – doesn’t suck. Register today for Content Marketing World this September. 

Cover image by Joseph Kalinowski/Content Marketing Institute

The post 27 Reasons Why Your Content Sucks appeared first on Content Marketing Institute.

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[rebeccahpedersen]

What Is The “Percent For Public Art Program?”

TorontoRealtyBlog

Well, if you read Wednesday’s blog, you’ll probably know it’s the answer to Wednesday’s blog question: “What’s the origin of the art in front of Toronto condos?”

Alas, developers aren’t commissioning for the creation of art on their own.

They’re being forced to.

For those of you that thought people do good things of their own free will and desire, sorry to burst your bubble on a Friday…

You just had to know this was coming, right?

The entire impetus for this blog post was a friend asking me, “How come so many condo developers are incorporating art into the design of their new buildings?”

Um, they’re not.  Not by choice, anyways.

As with many things in life today, you can file this under the category of, “We’re doing it because the government is telling us to.”

Toronto’s “Percent For Public Art Program” was implemented in 2010, but the idea of incorporating art into city buildings dates back decades, from what I’ve read about the subject.

The origin can be found in Section 37 of the Planning Act, which permits the City to authorize increases in permitted height and/or density through the zoning bylaw in return for community benefits.

Now do you see where this is going?

We often hear people muse things like, “…I’m sure city will let the developer build double the height of any neighbouring building, so long as they build a parkette outside.”

I’ve heard cynics say, “…so the developer got permission to build a tower 40% higher than the bylaw states, because he included three subsidized housing units in a 400-unit condo?”

Give it five minutes, and I’m sure you could think of five other similar examples.

The words “in return for community benefits” have massive implications.

Out of Section 37 of The Planning Act came “The Percent For Public Art Program,” which you can read at your leisure by clicking that link; all 40 pages of it.

The name comes from the idea that if you earmarked just one percent of the cost of construction of a condominium for art, the city would be a brighter, better, more beautiful place.

Okay, those are my words.

But I think “bright, better, beautiful” are in line with the thinking of many of today’s politicians – maybe the same ones who put picnic benches on the road on King Street, in what used to be a lane of traffic.  But that’s a topic for another day.  A day, next year, when we say, “Wow, has it been a year already?” upon the “pilot project” becoming official…

Cynical?  Yes.

But let’s not forget that not every idea the City of Toronto has, is one that makes sense…

The first page of the Percent For Public Art Program gives us this nugget:

“Public art installations, both publicly and privately owned, make walking through the City’s streets, open spaces and parks a delight for residents, workers and visitors alike.” SECTION 3.1.4 TORONTO OFFICIAL PLAN, 2002

As I said, the entire concept of public art pre-dates the 2010 program.

So now comes the mission statement:

High quality public art is important to the enhancement of Toronto’s urban fabric. Public art has created landmarks throughout the city and already contributes to the identity and character of many of our neighbourhoods and districts. The City of Toronto has a broad definition of public art that provides artists with a variety of opportunities to enrich the urban environment. Public art can be unexpected moments of beauty, amusement, reflection or intrigue. These works of art might serve as monuments or memorials or represent other creative, innovative and exploratory ideas or expressions for the area. It is widely recognized that public art has the ability to boost economic development and tourism by making destinations for visitors and local residents. The next wave of city building brings with it the exciting opportunity of securing new public art installations across Toronto.

–

You can agree, or disagree.

As I wrote in Wednesday’s blog, we all have a different idea of what “art” is, and we all have a larger or smaller place for it in our lives.

When it comes to public money, however, we deserve to know what’s going on, and we will all have an opinion on effectiveness and necessity of government expenditures, hence my inclusion of the rubber ducky…

So now comes the rationale:

–

The feasibility of an on-site public art program is governed, in part, by the available funding. Due to the size of contribution generally required to implement an effective public art program, on-site public art installations are primarily suited to larger-scale development (refer to Appendix 1: Budget Examples).

These guidelines recommend the “one percent for public art” model. This recommendation is based on common practice found within numerous successful public art programs in North America, Europe and other countries around the world. It is the “tried and true” target that enables the public art to have impact on the site in relation to the other 99% of the building budget.

Specifically, the recommended minimum public art contribution for a development should be based on one percent of the gross construction cost (GCC) of that development. To obtain a standard estimation for the GCC value, the calculation is to be derived from the most recent release of the Toronto Area Chief Building Officials Committee’s (TACBOC) Construction Value Standard (refer to Table 1 for examples of contribution calculations). The TACBOC schedule reflects the average construction cost by building type within the Greater Toronto Area and is the accepted method of calculating construction costs related to the issuance of building permits within the City of Toronto.

While a minimum value of 1% of gross construction costs is recommended for public art in development projects, that target may not be achievable on every project. In a large project, an on-site public art program with a value of less than 1% of gross construction costs may be feasible or appropriate. In other smaller projects, a cash contribution towards off-site public art may be secured with a specified value comprising less than 1% of gross construction costs.

Here is the table mentioned:

–

Keep in mind, this table was included in the 2010 policy framework, thus the 2009-2010 numbers.

So now that we know what the program is, where and when it was derived, and how the tax, er, sorry – I mean “contribution,” is calculated, how does the developer make said contribution?

As per one of the following:

In addressing the City’s policy framework for public art, the applicant has the following options:

• ‘On-site’ Contribution: The applicant may commission public artwork to the value of the public art contribution (recommended one percent of the gross construction cost of the development) and such works shall be located upon the subject property or publicly owned lands adjacent thereto; or

• ‘Off-site’ (pooled) Contribution: The applicant may direct the value of the public art contribution to the City’s off-site pooled Public Art Reserve Fund. The fund will be used towards City-supported public art plans on publicly owned lands in the local community; or

• ‘On-site/Off-site’ Combination: The applicant may commission public art work on the subject property or publicly owned lands adjacent thereto and allocate the remaining portion of the public art contribution to the City’s off-site pooled Public Art Reserve Fund to be used as discussed above.

–

So now you know how, where, and why we obtain “public art.”

Developers can either choose the “on site” contribution, and provide us with art like that which appeared in Wednesday’s blog, or they can simply “contribute” to the “pooled” slush fund, er, sorry – I mean “reserve fund.”

But I’m going to leave you with one last nugget of information here, folks.

My question, which could be quite leading at this point, is very simple: who pays for the artwork?

The 1% of construction costs, I mean.

The $2,000,000 paid to the artist, or the city, by the developer, when a condominium costs $200,000,000 to construct?

Yes – I know I said “by the developer” above, but that’s not the answer.

Who really pays, in the end?

You.

The buyer of the condo.

If you think, for one second, that developers – in between ribbon-cutting ceremonies for these art projects, are actually going to pay for them, then you’re as naive as the buyers that walk into the condo sales centres with no agents.

Here’s a sample “Statement of Adjustments” from a condo purchase, and note the bolded item:

HST Rebate: $26,894.68 Deposit Administration Fee: $254.25 Interest on deferred amount: $2,528.48 Common expenses: $1,223.84 Estimated 2014 reality taxes: $881.94 Estimated 2015 interim reality taxes: $1,749.50 Tarion fee: $971.80 Status Certificate: $100.00 Legal Fees Re Partial Discharge(s) (vendor mortgage discharge fees): $621.50 Bennett Jones LLP (builder’s lawyer): $975.75 Charge-Improvement/Art: $577.51 Hydro, Water Gas: $514.38 Education: $614.72 Section 3: $9,409.51 Law Society Levy: $73.45 2 Bedroom Levy: $6,579.99

–

There you have it, folks.

$577.51 for an “art levy.”

The fact that the buyer is paying for the builder’s mortgage discharge, and the builder’s legal fees from Bennett Jones LLP, is a full blog post unto itself, as well as the idea of a “Section 3 Levy” which is completely unexplained, but I digress…

So while the city’s efforts to bring art to our streets should be applauded – because I do, despite my political leanings/rantings, see a public benefit in some of these projects, let’s not pretend that this is something it’s not.

It’s a tax on the buyer, plain and simple.

Whether the City of Toronto knows, or knew, that the developer would simply charge back their “art levies,” and “education levies,” and “greenspace levies,” perhaps isn’t the issue.

But I sure as hell don’t think it’s fair to credit condo developers for “contributing” to the greater good, by providing art to the city streets, when it’s an initiative forced on them by the City, and they’re writing a cheque from the pocket of their condo-buyers.

Give the residents of Toronto the credit for this one for investing in culture and the arts, whether they knew they were paying for it, or not…

The post What Is The “Percent For Public Art Program?” appeared first on Toronto Real Estate Property Sales & Investments | Toronto Realty Blog by David Fleming.

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Community Management: A Social Media Expert Spills Her Secrets

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. We wanted to know: How does the expert’s expert build and manage communities?

Essential social mindset

I asked Christin for tips on how to think like a community builder. Here are her recommendations in her own words.

Master the art of banter

As marketers and businesspeople, we know social presents tremendous opportunities for business … but when it’s used only as a broadcast channel, you’re failing to make connections. If you’re not connecting with people, it’s just a bunch of noise. It’s not enough to say, “Here’s something we think is awesome that you’ll like.” You need to respond to comments, answer questions, and incorporate the idea of being useful in one-on-one conversations. If you’re not doing those things, you’re wasting your and others’ time. Social media really is for socializing.

If you’re not answering questions & having 1-1 convos, you’re wasting time on #socialmedia. @ChristinKardos Click To Tweet

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Mind the machine

In the last year, we’ve worked hard to increase internal cohesion. We’ve streamlined our internal processes – something that was necessary because our team is expanding. We’re able to do more in terms of cross-functionality and visibility. For example, I’m in charge of organic social, but I don’t manage our social advertising. Now we have a person in house who I meet with once a week to ensure we streamline our efforts across the board. Sococo has been a critical tool to get this done. (Learn about the other tools Christin uses below.)

HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team

Be fearless

People have a misconception about what it means to be a marketing expert. For example, our president at Convince and Convert, Jay Baer, is a master and he knows a lot of things, but he’s always excited to check out new territory and try new tools. You’d be surprised at how much energy we put into trying new things at Convince and Convert. We don’t have it all sorted out. For example, right now we are working on a messenger bot for Jay’s page, hoping it can become a growth tool … so I’m doing a lot of research about bots and how we can apply them best.

Even marketing experts need to try new things for growth, says @ChristinKardos via @convince. Click To Tweet

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Learn to pace yourself

When I first started doing this for a living, I had a hard time turning things off. Over time I’ve gotten used to the idea that at some point you must sleep. If someone tweets at 2 a.m., they’re not going to get an answer. I want to do the best possible job I can, and my definition of that has evolved. Doing the best job doesn’t mean I have to stop and answer every tweet because then I lose traction on everything else that’s important.

Even #socialmedia managers must sleep – it’s OK if a 2 a.m. tweet doesn’t get an instant reply. @ChristinKardos Click To Tweet

Essential Social Media Tools

Christin shares her list of go-to tools for social analytics, internal communication, employee advocacy, and more.

Native analytics

People underestimate the usefulness of Twitter and Facebook native analytics. These give us critical demographic information about our audience.

.@Twitter & @Facebook analytics give critical demographic info about our audience, says @ChristinKardos. Click To Tweet

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Rival IQ

We depend on Rival IQ to gather information about our audience ­– as well as other groups’ audiences. It’s our primary social analytics tool.

Use a tool like @RivalIQ to gather information about your audience, says @ChristinKardos. Click To Tweet

Sococo

We seldom get on the phone internally because we use a virtual office tool called Sococo. It imitates the informal collaboration in a physical office to a virtual office through a browser-based tool. See who’s at their desk, call a meeting, and invite people in to your “room.” If someone has a quick question, they can knock on your virtual door and chat via text. We love it because it incorporates texting, phone, and video conferencing.

Use a virtual office tool like @sococo to streamline social efforts across the board, says @ChristinKardos. Click To Tweet

Sigstr

We use Sigstr to spread campaigns through employee emails. It lets us add a custom message or link to the bottom of our employees’ email signatures. Individual employees only have to install it once. If this week we are trying to promote sales for Content Marketing World, for example, I can go into Sigstr and add that promotion. It will auto-populate on everyone’s outgoing emails. Plus, the tool has great functionality, such as setting up campaigns for emails sent among employees versus those sent to third parties.

Use @sigstr to add a custom message or link to bottom of employees’ #email signatures, says @ChristinKardos. Click To Tweet

Vidyard

Vidyard offers a slick Chrome extension called Viewed It. You can do a screen capture that includes a bubble in the bottom corner showing your webcam feed. I can be showing a demo on my screen, but also recording a video of myself talking during the demo. Jay Baer uses it internally. If he wants to show us a new idea, he creates a five-minute video that records both his screen and himself at the same time. It has a wide range of applications.

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How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

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This article originally appeared in the November issue of CCO magazine. Subscribe for your free print copy today. 

Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Registration is open. Sign up today.  

Please note:  All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team.  No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).

Cover image by Joseph Kalinowski/Content Marketing Institute

The post Community Management: A Social Media Expert Spills Her Secrets appeared first on Content Marketing Institute.

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