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love-bookrelease · 5 years

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“NUDGE– NEW SUPER TOOL FOR MARKETING SUCCESS” By Dr. MANISH ISHWARDAYAL GUPTA

We now live in a world full of technology, we are impacted by technology like media, internet, wireless blue tooth, radio frequency technologies, our behaviors are changing as we use more and more of technology, where touch and feel is more important. Combining psychology, marketing, and art with tools of scientific methods, Nudge can be made to solve the social life issues like the first mile and last mile issues. Study of Nudge puts focus on need and wants innovations and on traditional older marketing ideas. In older days advertising, USP (Unique Selling Proposition), product differentiation, positioning paid a big role in marketing plans but same is found to be ineffective in modern marketing as competitors are also following same, the study shows that Nudge when put on older above marketing tools, same can be made more effective.

Nudge is part of a push strategy of consumer behavior marketing, consumer behavior models have studies covering pre-sales, sales, and post-sales studies, study on Nudge covers broader overall expect in sales, focusing on needs of consumers, they can be put in traditional marketing concept of 7 p's , or on value retention focused marketing.

Behavioral economics field has been growing over the year from theories Nobel Laureate Kahneman (2011), on two states of thinking of mind one being automatic and other reflective and how we do the decision making to concepts of Nudge.

Last year in 2017 Sir Richard Thaler was conferred Noble prize for economics recognition to contribution to economics via his theory of Nudge & behavioral economics and its uses in life.

Nudge theory has been widely used by governments, like President Barack Obama in the USA and Sir David Cameroon in U.K over the years since 2008, Other governments like ours in India of Shri Narendra Modi have started a Nudge team in P.M.O office, quite late who look after government policy implementation in public. The uses of Nudge has been growing in all fields of life, hence it brought me to address its uses in the field of marketing, how we or Industry are using Nudge

Shop on: Amazon Flipkart Shopclues and BlueRose

Website: Dr. Manish Gupta - Author

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global-news-station · 5 years

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Three Nobel Prize laureates have demanded Bill & Melinda Gates Foundation to withdraw its award to Indian Prime Minister Narendra Modi in view of his blatant human rights violations in occupied Kashmir, attacks on minorities in India.

In their joint letter addressed to the foundation, Mairead Maguire, Tawakkol Abdel-Salam Karman, and Shirin Ebadi expressed their serious reservations and wrote that under Prime Minister Modi’s leadership, India has descended into dangerous and deadly chaos that has consistently undermined human rights and democracy.

“This is particularly troubling to us as the stated mission of your foundation is to preserve life and fight inequity,” they added.

The situation in the state of Assam and occupied Jammu and Kashmir is cause for grave concern as well.

“The organization ‘Genocide Watch’ has issued not one, but two alerts for India in these regions.

In Assam, 1.9 million Indians have been stripped of citizenship; in Kashmir, since August, 800,000 Indian armed forces have kept eight million Kashmiris without phone or internet service for the last month,” the letter continued.

The Noble laureates also referred to the assaults on minorities, specifically Indian Muslims, Christians, and Dalits.

They requested Gates Foundation to rescind its award to Modi because by doing so, they would send a clear and powerful message that the Bill and Melinda Gates Foundation took its aim of equity, justice, and human rights for all seriously.

The post Three Noble laureates demand Gates Foundation to withdraw its award for Modi appeared first on ARYNEWS.

https://ift.tt/329kdJ8

#World News

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atifparvaiz000 · 5 years

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Three Noble laureates demand Gates Foundation to withdraw its award for Modi

In their joint letter addressed to the foundation, Mairead Maguire, Tawakkol Abdel-Salam Karman, and Shirin Ebadi expressed their serious reservations and wrote…

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eqtmonline03-blog · 6 years

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How Politicians, Lawyers, Corporates, Journalists and Economists, Took Us for a Ride on Demonetisation

Dear Reader, if you have read be regularly over the past few years, you know what my stand on demonetisation has been from day one. Any move that makes 86% of the country's currency useless overnight, couldn't have been good for the country.

I have said this constantly from November 8, 2016, without wavering on it.

But everyone has not looked at demonetisation in the same way (and not surprisingly, if people looked at everything in the same way, the world would have been such a boring place).

Since November 8, 2016, scores of politicians, lawyers, corporates, journalists and economists, have come out in support of the move, putting all their common sense at bay.

One of the main aims of demonetisation, we were told over and over again, was the destruction of black money. The logic behind this was first explained by the finance minister, Arun Jaitley, in an interview on November 10, 2016, days after demonetisation.

Jaitley explained the logic: "Obviously people who have used cash for crime purposes are not foolhardy enough to try and risk and bring the cash back into the system because there will be questions asked."

Soon, after this people started coming up with estimates of the amount of black money that would be destroyed in this way. The then attorney general Mukul Rohatgi explained the logic in the following way: "There is roughly Rs 17 lakh crore rupees in circulation. Our estimate is that approximately Rs 11 to Rs 12 lakh crore will come back into the banking system through this scheme. Again, our assessment is that Rs 3 to Rs 4 lakh crore which doesn't return is prima facie is the black component of the currency in circulation."

The total value of the demonetised Rs 500 and Rs 1,000 notes had stood at around Rs 15.42 lakh crore. Of this amount, Rohatgi expected Rs 3 lakh to Rs 4 lakh crore would not come back to the banks. The logic, as Jaitley had explained very convincingly, was that those who have black money would not deposit it into banks, for the fear of getting identified and questioned.

Of course, Rohatgi wasn't the only person who made this claim. It was made by many other people at that point of time. Here is what the economist Ajit Ranade wrote in a column: "This is a giant currency swap as a first step, a shock-and-awe treatment which destroyed perhaps Rs 2-3 lakh crore of black money stock with a possible adverse impact in the short run."

Economists Jagdish Bhagwati, Vivek Dehejia and Pravin Krishna, wrote: "Suppose we accept the estimate that one-third of the approximately Rs15 trillion [Rs 15 lakh crore] in demonetised notes is black money." These economists wanted us to believe that Rs 5 lakh crore of demonetised notes were basically black money held in the form of cash.

They didn't bother to explain where the assumption of one-third of demonetised notes being black money had come from. This is surprising given that Jagdish Bhagwati for many years was in contention for the Noble Prize in economics and one would expect him and his co-writers to explain the logic behind what they write.

Economist Bibek Debroy who was with the NITI Aayog at that point of time said: "People have made estimates that may be 10 per cent will not come back." 10% of demonetised notes amounted to around Rs 1.54 lakh crore.

Hence, in this way a lot of demonetised money was supposed to get destroyed.

Of course, nothing like this happened. Rs 15.31 lakh crore or 99.3% of demonetised notes were deposited into the banks. In the process, almost no black money was destroyed. Since this piece of information came out in the latest edition of the annual report of the Reserve Bank of India (RBI), we have been told that all the black money is now being put to some good use, instead of lying with people.

The trouble is, as I explained yesterday, this black money is now back with the people. And anyone who expects the income tax department to go after this black money should look at the search and seizure data of the income tax department. It will tell them very clearly, how limited the abilities of the income tax department are on this front.

Now let me get back to the topic I was trying to address in this piece. People did not stop at speculating the total amount of black money that would be destroyed. They also came up with a theory, as per which the government would get a Rs 3 lakh crore special dividend from the RBI.

How did this logic work? The outstanding currency notes are a liability for the central bank of any country. And this is true for the Reserve Bank of India (RBI) as well. If black money held in the form of cash of Rs 3 lakh crore did not come back into the banks, liabilities of the RBI would come down to that extent, we were told.

If the liabilities came down by Rs 3 lakh crore, the assets of the RBI's balance sheet would have to reduce by the same extent, for the balance sheet to balance. In the process, the government would get a special dividend of Rs 3 lakh crore. Or so were told.

As the senior journalist Swaminathan Aiyar put it: Modi can demand - and the RBI governor will surely agree - to hand over almost all the Rs 3 lakh crore to the government as a special dividend."

The special dividend story was also put forward by stock brokerages. The only trouble was that it had no legal basis. In the press conference following the monetary policy on December 7, 2016, the RBI governor Urjit Patel, put the special dividend theory to rest. He clarified that just because the notes don't come back to the RBI, it does not mean that the liability of the RBI will come to an end. As he said: "They still carry the RBI's liability as long as only the legal tender characteristic is withdrawn."

In fact, this is precisely how the RBI has acted on the currency that wasn't returned to banks. As the RBI annual report points out: "The total value of specified bank notes in circulation as on November 08, 2016, post verification and reconciliation, was Rs 15,417.93 billion [Rs 15.41793 lakh crore]. The total value of specified bank notes returned from circulation is Rs 15,310.73 billion [Rs 15.31073 lakh crore]."

This basically means that around Rs 0.11 lakh crore or around Rs 11,000 crore, has not come back into the banks. The RBI puts the exact value of the demonetised notes that did not come back into the banks at Rs 10,720 crore (Rs 107.20 billion) And this amount is showed under the head "other liabilities" under Schedule 3 of the balance sheet of RBI. No special dividend has been given to the government.

The larger point being that people came up with the special dividend theory despite knowing that it was not possible.

This is not where it ended. There was also spin around government collecting several lakh crore through taxes. As the then defence minister Manohar Parrikar put it: "A minimum of Rs 2 lakh to Rs 3 lakh crore in taxes will be collected and once this tax comes to the government, it will help fulfil the needs of the common people and the poor."

This was something that KV Kamath, chairman of BRICS Bank, and former bossman at ICICI Bank, also said: "as much as Rs 2.5 lakh crore might come into government coffers by way of taxes."

Too many people, who gain from being a part of the system and had to show their loyalty towards it, misled us on demonetisation. The trouble is that none of the so-called gains of demonetisation have materialised. And hence, it is important to call these people out.

(This piece would not have been possible without this series of tweets by @chirag).

Regards,

Vivek Kaul Editor, Vivek Kaul's Diary

PS: For over 16 years, tens of thousands of members of Tanushree Banerjee's StockSelect have received safe stock recommendations that generated double and triple digit returns...with a success rate of 74%. You too can sign up to receive these safe stock recommendations here.

Vivek Kaul is the Editor of the Diary. He is the author of the Easy Money trilogy. The books were bestsellers on Amazon. His latest book is India's Big Government - The Intrusive State and How It is Hurting Us.

Disclaimer: The views mentioned above are of the author only. Data and charts, if used, in the article have been sourced from available information and have not been authenticated by any statutory authority. The author and Equitymaster do not claim it to be accurate nor accept any responsibility for the same. The views constitute only the opinions and do not constitute any guidelines or recommendation on any course of action to be followed by the reader. Please read the detailed Terms of Use of the web site.

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batexamin · 7 years

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State Symbols of India | List of Indian States and their Symbols

State Symbols of India. Each Indian state has its own symbol. Arunachal Pradesh. Animal – Mithun(Gayal) Bird – Great Hornbill. Assam. Animal – One Horned Rhinoceros. Bird – White Winged Wood Duck. Bihar. Animal -Gaur. Bird – House Sparrow. Chhattisgarh. Animal – Wild Buffalo.

Indian states have their own state symbols including animal, bird, flower, tree etc. For some states there is no state flower, bird etc. The given below list contains list of the symbols of the States and union territories of India. Each State and Union territory has a unique set of official symbol. Helpful for the candidates in various Competitive Exams Indian state have their own state symbols including animal,bird,flower,tree etc.For some states there is no state flower,bird etc.The given below list contains the list of symbols of each state.

Symbols of States of India

Andhra Pradesh Animal – Blackbuck Bird – Indian Roller Flower -Water Lily State Dance – Kuchipudi Tree – Neem Sport – Kabaddi Arunachal Pradesh Animal – Mithun(Gayal) Bird – Great Hornbill Flower – Foxtail Orchid Tree – Hollong Assam Animal – One Horned Rhinoceros Bird – White Winged Wood Duck Flower – Foxtail Orchid(Kopou phul) Tree – Hollong Bihar Animal -Gaur Bird – House Sparrow Flower – Marigold Tree – Peepal Chhattisgarh Animal – Wild Buffalo Bird -Hill Myna Tree – Sal Delhi Animal – Nilgai Bird – House Sparrow Goa Animal – Gaur Bird – Black-crested bulbul Tree -Matti Gujarat Animal – Asiatic Lion Bird – Greater Flemingo Flower – Marigold Fruit – Mango Tree – Banyan Haryana Animal – Blackbuck Bird – Black Francolin Flower – Lotus Tree – Peepal Himachal Pradesh Animal – Snow leopard Bird – Western Tragopan Flower – Pink Rhododendron Tree – Deodar Jammu & Kashmir Animal – Kashmir Stag(Hangul) Bird – Black necked Crane Flower- Lotus Tree – Chinar Jharkhand Animal – Asian Elephant Bird – Koel Flower – Palash Tree – Sal Karnataka Animal – Elephant Bird – Indian Roller Dance – Yakshagana Flower – Lotus Tree – Sandalwood ‘ Kerala Animal – Elephant Bird – Great Hornbill Dance – kathakali Flower – Kanikonna Fruit – Mango Tree – Coconut Madhya Pradesh Animal – Swamp Deer Bird – Asian paradise flycatcher Flower – Parrot Tree Tree – Banyan Maharashtra Animal- Giant Squirrel Bird – Yellow-footed green pigeon Butterfly – Blue Mormon Flower – Jarul Tree – Mango Manipur Animal – Sangai Bird – Mrs. Hume’s pheasant Flower – Shirui lily Tree – Toon Meghalaya Animal – Clouded leopard Bird – Hill Myna Flower – Lady slipper orchid Tree -White teak Mizoram Animal – Serow Bird – Mrs. Hume’s Pheasant Flower – Red vanda Tree – Indian rose chestnut Nagaland Animal – Mithun Bird – Blyth’s tragopan Flower- Rhododendron Tree – Alder Odisha Animal – Sambar deer Bird – Blue jay Dance – Odissi Flower – Asoka Tree – Ashwatha Punjab Animal – Blackbuck Bird – Northern goshawk Tree – Sheesham Rajasthan Animal – Camel Bird – Great Indian bustard Dance – Ghoomar Flower – Rohira Game – Basketball Tree – Khejri Sikkim Animal – Red panda Bird – Blood pheasant Flower – Noble orchid Tree – Rhododendron Tamil Nadu Animal – Nilgiri tahr Bird – Emerald dove Dance – Bharatanatyam Flower – Gloriosa lily Fruit – Jack fruit Sport – kabaddi Tree – Palm tree Telangana Animal – Deer Bird – Indian roller Flower – Tangedu River – Godavari Tree – Jammi Chettu Woman – Chakali Ailamma Tripura Animal – Phayre’s langur Bird – Green imperial pigeon Flower – Nageshwar Tree – Agar Uttarakhand Animal – Musk deer Bird – Himalayan monal Flower – Brahm kamal Tree – Burans Uttar pradesh Animal – Swamp deer Bird – Sarus crane Dance – Kathak Flower – Brahm kamal Sport – Field Hockey Tree – Ashok West Bengal Animal – Fishing cat Bird – White-throated Kingfisher Flower – Night-flowering jasmine Tree – Devil tree Andaman and Nicobar Islands Animal – Sea cow Bird – Andaman wood pigeon Flower – Phalaenopsis speciosa Tree – Andaman padauk Chandigarh Animal – Indian grey mongoose Bird – Indian grey hornbill Flower – Dhak flower Tree – Mango Puducherry Animal – Squirrel Bird – Koel Flower – Cannonball Tree – Bilva tree Lakshadweep Animal – Butterfly Fish Bird – Noddy tern Tree – Breadfruit

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#ListofIndianStatesandtheirSymbols #ListofsymbolsofIndianstatesandterritories #StateSymbolsofIndia #SymbolsofIndianstatesandterritories #SymbolsofStatesofIndia

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