#online advertising innovations

[digitalmarketingagencyindiausa]

Advertising in the Age of Social Media: Trends and Innovations

Amidst the ever-evolving digital realm, advertising has experienced a profound transformation, driven by the pervasive impact of social media. As platforms like Facebook, Instagram, Twitter, and LinkedIn continue to dominate online interactions, businesses are leveraging these channels to connect with their target audiences in innovative ways. In this article, we delve deep into the trends and innovations shaping advertising in the age of social media.

The Rise of Influencer Marketing

One of the most notable trends in social media advertising is the rise of influencer marketing. Influencers, individuals with a significant following and influence on platforms like Instagram and YouTube, have become powerful brand advocates. By partnering with influencers whose values align with their own, brands can reach highly engaged audiences authentically. From sponsored posts to product endorsements, influencer marketing offers a dynamic approach to online advertising.

Video Content Dominance

In the realm of social media advertising, video content reigns supreme. With the rise of platforms like TikTok and the continued popularity of YouTube, consumers are consuming video content at unprecedented rates. Brands are capitalizing on this trend by creating engaging video ads that capture attention and drive conversions. Whether it's short-form videos for Instagram Stories or long-form content for YouTube, video advertising allows brands to tell compelling stories and connect with their audience on a deeper level.

Personalization and Targeting

Gone are the days of one-size-fits-all advertising. In the age of social media, personalization and targeting are paramount. With advanced dataanalytics and audiencesegmentation tools, brands can tailor their advertising efforts to specific demographics, interests, and behaviors. Whether it's retargeting website visitors with dynamic ads or delivering personalized recommendations based on past purchases, socialmediaplatforms offer a wealth of targeting options to ensure that ads resonate with the right audience.

Ephemeral Content and FOMO Marketing

Ephemeral content, such as InstagramStories and SnapchatSnaps, has become increasingly popular among socialmediausers. Brands are leveraging this trend to create a sense of urgency and exclusivity through FOMOmarketing (Fear of Missing Out). By offering limited-time promotions, behind-the-scenes glimpses, and exclusive deals, brands can drive engagement and sales while tapping into consumers' fear of missing out on something exciting.

User-Generated Content

User-generated content (UGC) has emerged as a powerful tool for socialmediaadvertising. By encouraging users to create and share content featuring their products or services, brands can leverage the authenticity and credibility of peerrecommendations. Whether it's reposting customer photos on Instagram or hosting user-generated content contests, brands can harness the creativity and enthusiasm of their audience to amplify their advertising efforts.

The Role of Artificial Intelligence

Artificial intelligence (AI) is revolutionizing socialmediaadvertising in myriad ways. From algorithmicoptimization to chatbot interactions, AI-powered tools are enabling brands to streamline their advertising processes and deliver more personalized experiences to their audience. Whether it's using AI to analyze audience data and identify trends or leveraging machine learning algorithms to optimize ad performance in real-time, brands are harnessing the power of AI to stay ahead of the curve in social mediaadvertising.

Conclusion

In conclusion, advertisingin the age of social media is characterized by trends and innovations that continue to reshape the digital landscape. From the rise of influencer marketing to the dominance of video content, brands are finding new and creative ways to connect with their audience on social media platforms. By embracing personalization, ephemeral content, and user-generated content, brands can create meaningful connections with their audience and drive tangible results. With the role of artificial intelligence continuing to evolve, the future of social media advertising promises to be even more dynamic and impactful. As a leading provider of social media marketing services in India and the US, we specialize in helping businesses enhance their online presence and drive revenue growth. Contact us today to learn more about how we can help your business thrive in the digital age.

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[apcseo]

Digital Disruption: How Ad Agencies are Navigating the Online Landscape

In an era marked by rapid technological advancements, the concept of digital disruption has emerged as a transformative force, reshaping industries and landscapes globally. This phenomenon refers to the profound impact that digital technologies have on traditional business models, challenging established norms and fostering innovation. As we delve into the intricate dynamics of digital disruption, we explore its implications on the online landscape and the pivotal role played by ad agencies, particularly in the context of India.

Digital disruption encompasses a spectrum of technological innovations, from artificial intelligence and big data to social media and e-commerce. These advancements often lead to the creation of new markets, the demise of outdated business models, and a fundamental shift in consumer behavior. The online landscape, in particular, bears witness to these seismic changes, as businesses strive to stay relevant in an environment that is constantly evolving.

Digital Disruption in online landscape

Digital disruption has reshaped the advertising landscape, challenging traditional models and pushing agencies to adapt to the online realm. This shift comes with various types of disruptions, each presenting unique challenges and opportunities.

1. Virality: Riding the Wave or Wiping Out?

The rise of social media has given campaigns the potential to go viral, reaching unprecedented audiences. Ad agencies must navigate the fine line between creating shareable content and the risks associated with unpredictable virality. While viral campaigns can boost brand visibility, they also require careful management to avoid unintended consequences.

2. Data Breach: Protecting Trust in the Digital Age

As agencies increasingly rely on data for targeted campaigns, the threat of data breaches looms large. Maintaining client and consumer trust is paramount. Agencies must invest in robust cybersecurity measures, ensuring the protection of sensitive information. A breach not only jeopardizes data but can irreparably damage an agency's reputation.

3. Polarization: Navigating the Diverse Digital Landscape

The online space often amplifies societal divisions, posing a challenge for ad agencies aiming to appeal to diverse audiences. Navigating polarized opinions requires a delicate balance in messaging to avoid alienating portions of the audience. Agencies need strategies that resonate across various demographics while staying true to brand values.

4. Information Overload: Cutting Through the Noise

In the digital era, consumers are bombarded with information, leading to attention scarcity. Ad agencies must craft campaigns that cut through the noise, capturing attention and delivering a clear message. Creativity, concise storytelling, and understanding the platforms where the target audience resides are essential in overcoming the challenge of information overload.

5. Crisis Situation: Turning Challenges into Opportunities

Digital disruptions can quickly escalate into full-blown crises. Whether it's negative social media sentiment, a PR disaster, or a viral campaign gone awry, ad agencies must be equipped to handle crises promptly and effectively. Having a crisis management plan, transparency, and a quick response are crucial in mitigating damage and preserving reputation.

6. Lack of Authenticity: Building Genuine Connections

In a digital landscape filled with curated content, authenticity stands out. Ad agencies face the challenge of creating campaigns that resonate on a personal level. Authenticity builds trust, and consumers are more likely to engage with brands that genuinely reflect values. Crafting campaigns with sincerity, transparency, and relatability is key to overcoming the perception of inauthenticity.

Navigating the Landscape: Strategies for Success

1. Adaptability and Innovation: Ad agencies must embrace change and constantly innovate to stay ahead in the rapidly evolving digital landscape.

2. Investment in Cybersecurity: To address the threat of data breaches, agencies need robust cybersecurity measures, employee training, and a proactive approach to data protection.

3. Diversity and Inclusion: To navigate polarization, agencies should prioritize diversity and inclusion in their teams, ensuring a broad perspective in campaign creation.

4. Audience-Centric Approach: Overcoming information overload requires a deep understanding of the target audience. Agencies should tailor campaigns to specific platforms and consumer behaviors.

5. Crisis Management Preparedness: Having a well-defined crisis management plan, coupled with transparency and quick responses, can turn crises into opportunities for rebuilding trust.

6. Authentic Storytelling: Crafting authentic narratives that resonate with consumers is vital. Ad agencies should focus on building genuine connections through relatable content.

For ad agencies in Delhi, navigating this dynamic digital landscape requires agility, adaptability, and a keen understanding of emerging trends. The traditional advertising playbook has been rewritten, with digital platforms becoming the new battleground for brands vying for consumer attention. Adapting to this shift, ad agencies are leveraging data-driven insights to tailor marketing strategies that resonate with online audiences.

One notable aspect of digital disruption is the democratization of advertising. The rise of social media platforms and online marketplaces has provided businesses, regardless of size, with the opportunity to connect directly with their target audience. Ad agencies in India are capitalizing on this trend by crafting campaigns that engage users on platforms like Facebook, Instagram, and Twitter, fostering a more personalized and interactive brand-consumer relationship.

The advent of programmatic advertising is another facet of digital disruption that has revolutionized the ad industry. This automated, data-driven approach to buying and placing ads allows agencies to optimize campaigns in real-time, ensuring maximum impact and efficiency. Ad agencies in India are increasingly embracing programmatic advertising to enhance their clients' reach and engagement in the crowded online space.

However, with great opportunities come significant challenges. Ad agencies grapple with the need to stay abreast of the latest technological trends, while also addressing concerns related to data privacy and ad fraud. As the online landscape evolves, agencies must strike a delicate balance between innovation and ethical considerations to build trust with both clients and consumers.

In the Indian context, where digital adoption is rapidly increasing, ad agencies play a crucial role in bridging the gap between traditional and digital advertising. They act as catalysts for businesses looking to make a seamless transition into the online realm, ensuring that marketing strategies align with the preferences and behaviors of the diverse Indian audience.

In conclusion, digital disruption is a force that cannot be ignored, and ad agencies in India are at the forefront of navigating this transformative wave. By embracing innovative technologies, adapting to shifting consumer behaviors, and fostering a culture of continuous learning, these agencies are not just surviving but thriving in the fast-paced world of digital advertising. As the online landscape continues to evolve, the role of ad agencies remains pivotal in helping businesses not only stay afloat but also stand out in the digital sea of opportunities.

This post was originally published on: Apppl Combine

[sammydigitaleu]

[sheryasharmak1]

Maximizing Online Impact with Professional SEO Services

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[prabhatjairam]

6 Benefits of Digital Marketing

Marketing is always about building relations with your audience. As technology evolves, business and marketing strategies are changing. Most businesses prefer digitization by making their presence online through online marketing tools. However, Digital marketing is the trending form that allows business entrepreneurs to connect and interact with their targeted audience. This blog post will introduce you to digital marketing and its key benefits.

What is Digital Marketing?

Online Marketing or Digital marketing is the promotion of goods and services to connect with targeted customers using the Internet and other digital technologies. It promotes products through digital channels such as email, social media, YouTube, multimedia messages, and more. Any form of marketing that involves digitization and electronic devices is considered digital marketing.

It refers to the market campaigns appearing on smartphones, tablets, computers, laptops, etc. The marketing can be done online and offline, which are essential in executing online marketing strategies. Additionally, it helps you reach your potential customers and target the prospects who are most interested in buying your product or service. 

Why is Digital Marketing important?

Online marketing has become increasingly important because of its accessibility and flexibility. It creates a completely comfortable environment that makes day-to-day tasks easier and simpler. There are multiple ways to use digital marketing tactics to promote your brand, from social media to text messages. It is a cost-effective marketing technique, promoting and advertising your product worldwide.

With the help of social media platforms, digital marketing has become so easy. If you want to promote your brand, you don't need to stress about that. You can promote or advertise your brand or product on social platforms such as Instagram, Facebook, YouTube, etc. By doing this, thousands of people become aware of your product, which helps build good relationships with new customers or visitors. 

Elements of a Successful Online Marketing Plan

You must interact with potential customers using social media tools to expand your brand awareness. If you are new to eMarketing, you need to consider the following elements for a successful marketing plan. 

Web PR

Mobile Marketing

Online Advertising

Online Blogging

Social Media Engagement 

Web Analytics

Email and Online Newsletter

Search Engine Optimization (SEO) 

If you want to make your presence online, you can visit study24hr.com to make a career in digital marketing. The digital market campaigns at study24hr.com impact the metrics that improve students' academic performance. The portal provides ample opportunities, from teaching to content writing jobs. It has several benefits that engage a dedicated following of users to build an alliance with them.

Benefits of Digital Marketing

eMarketing allows targeted conversion of audiences to subscribers, customers, supporters, and qualified leads. It magnifies revenue growth by reaching larger markets more efficiently. As more and more customers are researching and buying products online, the advantages of online marketing are becoming more prevalent every day. Some of the benefits are as follows:

1.  Cost-Effective

With traditional marketing, you can never interact with your audience directly. You have to wait for the response to make further decisions. It can be a lengthy and exhausting process. Moreover, traditional marketing methods are expensive as business owners advertise their products via newspapers or magazines. 

But, Digital Marketing is more cost-effective than traditional marketing. It provides unique opportunities that ensure the most bang for your buck. If you want to promote your brand, you might try investing in social media, SEO, or blogging, which can give you a high Return on Investment with minimal spending.

2.  Global Reach

Digital marketing enhances global reach. Even a small business firm owner can reach an international audience with its online store. However, this would never be possible in traditional marketing as geographical boundaries restrict it. Online accessibility has opened wider opportunities for businesses to expand. The immense combination of global reach and digitization is a great opportunity for any business.

To get more articles, please visit: Daily Booster Article| study24hr.com

3.  Effective Targeting

If you don't know how to target your customers, digital marketing enables you to target the right audience who will work best for you and optimize your brand campaign. There is a wide range of targeting audiences through keywords for Search Engine Optimization (SEO) or socio-demographic information on the Internet. eMarketing helps you analyze the consumers' tastes and preferences so that you can modify campaigns according to their choices.

4.  Easy to access

Digital marketing helps you to connect with your buyers or customers via emails, text, or remarketing ads. You can be in front of your targeted audience while they use different apps on their mobile phones. To get access to the latest online marketing strategies, you need an active online appearance on social platforms that leads you to interact with potential customers. 

5.  Local Reach

While global reach is a major advantage of online marketing, it also improves local visibility, which is essential to get connected with your nearby customers. Locally targeted ads and local SEO can be beneficial for business firms to bring more consumers to their sites. In this way, your audience learns more about your products or services. 

6.  Increases Engagement

The most important advantage of eMarketing is increased engagement. Online marketing is designed to get highly engaging customers by default. Users can enjoy your website by liking a photo or sharing a blog post. This enables you to create more engaging content for your followers, bringing more loyal customers to your site.

The Last Word

Digital Marketing has become a basic necessity of the modern world. It is essential for building a successful and reputed brand. Whether you are a newbie or a business expert, you should realize the importance of eMarketing. From growing your business to improving sales, online marketing makes everything accessible and flexible. Moreover, to gain organic or unpaid traffic, the latest brands use paid digital marketing techniques to reach out to their ideal customers online. So, make your online presence with the newest marketing tools and get qualified leads!

[fastlane-freedom]

Unveiling Profit Paradox: Freemium Model of Global Business Success

In the dynamic landscape of the business world, the conventional wisdom dictates that profit is generated through the exchange of goods or services for monetary compensation. However, a fascinating paradox has emerged in recent years – businesses providing free services to users while still reaping substantial annual profits. This freemium model challenges traditional business model and raises…

[luckyonexcel]

Revolutionizing Affiliate Marketing Strategies | Tips for Success

The world of affiliate marketing has always been dynamic and ever-evolving, from its humble beginnings to the present day this form of online earning has witnessed tremendous growth and has Been an integral component of digital marketing strategies, many businesses consider it essential to incorporate it.. What lies ahead for affiliate marketing in the future? How will it continue to thrive and…

[seo-widersinfotech]

digital marketing indore

[mostlysignssomeportents]

How lock-in hurts design

Berliners: Otherland has added a second date (Jan 28) for my book-talk after the first one sold out - book now!

If you've ever read about design, you've probably encountered the idea of "paving the desire path." A "desire path" is an erosion path created by people departing from the official walkway and taking their own route. The story goes that smart campus planners don't fight the desire paths laid down by students; they pave them, formalizing the route that their constituents have voted for with their feet.

Desire paths aren't always great (Wikipedia notes that "desire paths sometimes cut through sensitive habitats and exclusion zones, threatening wildlife and park security"), but in the context of design, a desire path is a way that users communicate with designers, creating a feedback loop between those two groups. The designers make a product, the users use it in ways that surprise the designer, and the designer integrates all that into a new revision of the product.

This method is widely heralded as a means of "co-innovating" between users and companies. Designers who practice the method are lauded for their humility, their willingness to learn from their users. Tech history is strewn with examples of successful paved desire-paths.

Take John Deere. While today the company is notorious for its war on its customers (via its opposition to right to repair), Deere was once a leader in co-innovation, dispatching roving field engineers to visit farms and learn how farmers had modified their tractors. The best of these modifications would then be worked into the next round of tractor designs, in a virtuous cycle:

https://securityledger.com/2019/03/opinion-my-grandfathers-john-deere-would-support-our-right-to-repair/

But this pattern is even more pronounced in the digital world, because it's much easier to update a digital service than it is to update all the tractors in the field, especially if that service is cloud-based, meaning you can modify the back-end everyone is instantly updated. The most celebrated example of this co-creation is Twitter, whose users created a host of its core features.

Retweets, for example, were a user creation. Users who saw something they liked on the service would type "RT" and paste the text and the link into a new tweet composition window. Same for quote-tweets: users copied the URL for a tweet and pasted it in below their own commentary. Twitter designers observed this user innovation and formalized it, turning it into part of Twitter's core feature-set.

Companies are obsessed with discovering digital desire paths. They pay fortunes for analytics software to produce maps of how their users interact with their services, run focus groups, even embed sneaky screen-recording software into their web-pages:

https://www.wired.com/story/the-dark-side-of-replay-sessions-that-record-your-every-move-online/

This relentless surveillance of users is pursued in the name of making things better for them: let us spy on you and we'll figure out where your pain-points and friction are coming from, and remove those. We all win!

But this impulse is a world apart from the humility and respect implied by co-innovation. The constant, nonconsensual observation of users has more to do with controlling users than learning from them.

That is, after all, the ethos of modern technology: the more control a company can exert over its users ,the more value it can transfer from those users to its shareholders. That's the key to enshittification, the ubiquitous platform decay that has degraded virtually all the technology we use, making it worse every day:

https://pluralistic.net/2023/02/19/twiddler/

When you are seeking to control users, the desire paths they create are all too frequently a means to wrestling control back from you. Take advertising: every time a service makes its ads more obnoxious and invasive, it creates an incentive for its users to search for "how do I install an ad-blocker":

https://www.eff.org/deeplinks/2019/07/adblocking-how-about-nah

More than half of all web-users have installed ad-blockers. It's the largest consumer boycott in human history:

https://doc.searls.com/2023/11/11/how-is-the-worlds-biggest-boycott-doing/

But zero app users have installed ad-blockers, because reverse-engineering an app requires that you bypass its encryption, triggering liability under Section 1201 of the Digital Millennium Copyright Act. This law provides for a $500,000 fine and a 5-year prison sentence for "circumvention" of access controls:

https://pluralistic.net/2024/01/12/youre-holding-it-wrong/#if-dishwashers-were-iphones

Beyond that, modifying an app creates liability under copyright, trademark, patent, trade secrets, noncompete, nondisclosure and so on. It's what Jay Freeman calls "felony contempt of business model":

https://locusmag.com/2020/09/cory-doctorow-ip/

This is why services are so horny to drive you to install their app rather using their websites: they are trying to get you to do something that, given your druthers, you would prefer not to do. They want to force you to exit through the gift shop, you want to carve a desire path straight to the parking lot. Apps let them mobilize the law to literally criminalize those desire paths.

An app is just a web-page wrapped in enough IP to make it a felony to block ads in it (or do anything else that wrestles value back from a company). Apps are web-pages where everything not forbidden is mandatory.

Seen in this light, an app is a way to wage war on desire paths, to abandon the cooperative model for co-innovation in favor of the adversarial model of user control and extraction.

Corporate apologists like to claim that the proliferation of apps proves that users like them. Neoliberal economists love the idea that business as usual represents a "revealed preference." This is an intellectually unserious tautology: "you do this, so you must like it":

https://boingboing.net/2024/01/22/hp-ceo-says-customers-are-a-bad-investment-unless-they-can-be-made-to-buy-companys-drm-ink-cartridges.html

Calling an action where no alternatives are permissible a "preference" or a "choice" is a cheap trick – especially when considered against the "preferences" that reveal themselves when a real choice is possible. Take commercial surveillance: when Apple gave Ios users a choice about being spied on – a one-click opt of of app-based surveillance – 96% of users choice no spying:

https://arstechnica.com/gadgets/2021/05/96-of-us-users-opt-out-of-app-tracking-in-ios-14-5-analytics-find/

But then Apple started spying on those very same users that had opted out of spying by Facebook and other Apple competitors:

https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar

Neoclassical economists aren't just obsessed with revealed preferences – they also love to bandy about the idea of "moral hazard": economic arrangements that tempt people to be dishonest. This is typically applied to the public ("consumers" in the contemptuous parlance of econospeak). But apps are pure moral hazard – for corporations. The ability to prohibit desire paths – and literally imprison rivals who help your users thwart those prohibitions – is too tempting for companies to resist.

The fact that the majority of web users block ads reveals a strong preference for not being spied on ("users just want relevant ads" is such an obvious lie that doesn't merit any serious discussion):

https://www.iccl.ie/news/82-of-the-irish-public-wants-big-techs-toxic-algorithms-switched-off/

Giant companies attained their scale by learning from their users, not by thwarting them. The person using technology always knows something about what they need to do and how they want to do it that the designers can never anticipate. This is especially true of people who are unlike those designers – people who live on the other side of the world, or the other side of the economic divide, or whose bodies don't work the way that the designers' bodies do:

https://pluralistic.net/2022/10/20/benevolent-dictators/#felony-contempt-of-business-model

Apps – and other technologies that are locked down so their users can be locked in – are the height of technological arrogance. They embody a belief that users are to be told, not heard. If a user wants to do something that the designer didn't anticipate, that's the user's fault:

https://www.wired.com/2010/06/iphone-4-holding-it-wrong/

Corporate enthusiasm for prohibiting you from reconfiguring the tools you use to suit your needs is a declaration of the end of history. "Sure," John Deere execs say, "we once learned from farmers by observing how they modified their tractors. But today's farmers are so much stupider and we are so much smarter that we have nothing to learn from them anymore."

Spying on your users to control them is a poor substitute asking your users their permission to learn from them. Without technological self-determination, preferences can't be revealed. Without the right to seize the means of computation, the desire paths never emerge, leaving designers in the dark about what users really want.

Our policymakers swear loyalty to "innovation" but when corporations ask for the right to decide who can innovate and how, they fall all over themselves to create laws that let companies punish users for the crime of contempt of business-model.

I'm Kickstarting the audiobook for The Bezzle, the sequel to Red Team Blues, narrated by @wilwheaton! You can pre-order the audiobook and ebook, DRM free, as well as the hardcover, signed or unsigned. There's also bundles with Red Team Blues in ebook, audio or paperback.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/01/24/everything-not-mandatory/#is-prohibited

Image: Belem (modified) https://commons.wikimedia.org/wiki/File:Desire_path_%2819811581366%29.jpg

CC BY 2.0 https://creativecommons.org/licenses/by/2.0/deed.en

[sammydigitaleu]

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[afeelgoodblog]

The Best News of Last Month - August 2024

1.Negative Power Prices Hit Europe as Renewable Energy Floods the Grid

European power markets are experiencing a notable shift as renewable energy sources, particularly wind and solar, become a larger part of the energy mix. On Wednesday, power prices in several European markets, including Germany, dipped below zero due to a surge in green electricity production.

2. Taiwan introduces ban on performances by captive wild animals

Live performances by wild animals held in captivity, including performances by dolphins, tigers, and other non-domesticated mammals, will no longer be permitted in Taiwan under new Ministry of Agriculture (MOA) regulations.

3. FTC bans fake online reviews, inflated social media influence; rule takes effect in October

The FTC voted unanimously to ban marketers from using fake reviews, such as those generated with AI technology, and other misleading advertising practices.

The ban also forbids marketers from exaggerating their own influence by, for example, paying for bots to inflate their follower count.

4. Chinese drones will fly trash out of Everest slopes

Come autumn, Nepal will deploy heavy lifter drones to transport garbage from the 6,812-metre tall Ama Dablam, south of Everest. This will be the first commercial work an unmanned aerial vehicle does in Nepal’s high-altitude zone.

The heavy lifter from China’s biggest drone maker, Da Jiang Innovations (DJI), will take on tasks traditionally handled by Sherpas. Officials believe it will help reduce casualties on Everest.

5. Swiss scientists have found a way to use the whole cocoa fruit to make chocolate and not just taking beans and discarding the rest.

Kim Mishra (L) and Anian Schreiber (R) cooperated on the new chocolate making process

Food scientists in Switzerland have come up with a way to make chocolate using the entire cocoa fruit rather than just the beans - and without using sugar.

The chocolate, developed at Zurich’s prestigious Federal Institute of Technology by scientist Kim Mishra and his team includes the cocoa fruit pulp, the juice, and the husk, or endocarp.

6. Six-year-old boy found in Vietnam forest after five days

A six-year-old boy who was missing for five days has been found deep in a forest in Vietnam. Dang Tien Lam, who lives in the northwestern Yen Bai province, was playing in a stream with his nine siblings on 17 August when he wandered into the hills and got lost, local reports said.

He was found on Wednesday by local farmers who heard a child's cry while they were clearing a cinnamon field close to the forest.

7. Lego plans to make half the plastic in bricks from renewable materials by 2026

Lego plans to make half the plastic in its bricks from renewable or recycled material rather than fossil fuels by 2026, in its latest effort to ensure its toys are more environmentally friendly.

The Danish company last year ditched efforts to make bricks entirely from recycled bottles because of cost and production issues. At the moment, 22% of the material in its colourful bricks is not made from fossil fuels.

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That's it for this month :)

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How Should the FTC Address Deceptive Endorsement Advertising Online? – Center for Data Innovation

How Should the FTC Address Deceptive Endorsement Advertising Online? – Center for Data Innovation

Product endorsements, whether they are from minor celebrities or household names, help sell products. But deceptive endorsement advertising, especially on social media platforms and in consumer review websites, can mislead consumers. The rapid evolution of social media and endorsement advertising has created new challenges, such as how to disclose financial relationships between social media…

[unityrain24]

email i got today not sure if this is news??:

----

Breaking news: a top Democrat in the House has highlighted the problem with the “duty of care” model in the Kids Online Safety Act (KOSA).1

During the markup last week, Rep. Frank Pallone said, “adopting the duty of care could cause social media companies to over-filter content out of an abundance of caution about legal risk, and as a result some young people could lose access to helpful and even life-saving content.”2

This is exactly what dozens of human rights, civil liberties, racial justice, and LGBTQ+ groups have been saying for years about why KOSA’s duty of care is so dangerous.3

Our grassroots campaign is working and it's getting the attention of top lawmakers. Can you help us continue the fight to ensure that KOSA is only passed if it gets fixed?

Donate

Pallone rightly went on to say that he doesn’t trust Big Tech companies to make determinations about what types of content recommendations cause mental health disorders, noting that our understanding of the science in this area is still evolving.

Here’s what this means:

It’s working. Your phone calls, emails, the videos you’ve made and shared, the small $5 and $10 donations that enable us to run online campaigns, display your comments on billboards in DC4, and keep the media and lawmakers staff as informed as possible about our concerns have made KOSA less likely to pass, at least not without major changes. The top Democrat on the House committee is speaking out against it,  and that wouldn’t have happened without all of our work together.

We still have a ton of work to do. Rep. Pallone’s alternative proposal is to try to address the harms of Big Tech by going after Section 2305, which would lead to many of the same harms he’s worried about with KOSA’s duty of care. So we still have to work to educate his staff and other members on and off the committee, and drive emails and phone calls urging Congress to adopt strong privacy and antitrust protections instead of stalling out again and again with bills like KOSA and EARN IT that raise serious human rights concerns. APRA, the privacy bill that also advanced at the hearing, has some positive features, but there’s a lot of work needed to make it strong enough to actually protect the most vulnerable people.

KOSA could still pass, and we need to keep up the pressure. Despite the surprise blowback KOSA faced at last week’s hearing, the subcommittee still voted to advance it to a full committee vote. That means it’s one step closer to passing, and there is still a very real possibility that it could be snuck into a “must-pass” funding bill like the National Defense Authorization Act (NDAA). There is a big push from backers of KOSA including full page ads, op-eds in major papers, and several large tech companies have already come out in support of it. We have to take it seriously as an ongoing threat.

There is also still a chance that KOSA could be amended to address our concerns. Senator Wyden has proposed some helpful amendments. One of the good parts of KOSA is its ban on targeted advertising to kids. That could be imported into a strengthened version of APRA, for example, while leaving the harmful duty of care model behind. There are lots of ways Congress can address the harms of Big Tech and protect kids without enabling censorship and surveillance.

So, we gained some ground, but the fight is far from over. If you’ve read this far, you must understand how important this is. If you’re in a position to donate, please click here.

Help stop KOSA

If not, seriously don’t worry about it. We’ve all been there. Thank you so much for being part of this movement demanding Internet policies that don’t throw marginalized people under the bus. We can fight for an Internet where kids aren’t just safe, but have basic human rights, and the ability to speak out and shape the world around them. 

Let’s do it,

Evan at ❤️ Fight for the Future

https://energycommerce.house.gov/events/innovation-data-and-commerce-subcommittee-markup-of-three-bills

https://www.techpolicy.press/house-energy-commerce-subcommittee-markup-of-the-american-privacy-rights-act-kids-online-safety-act/

https://www.stopkosa.com/

https://www.fightforthefuture.org/news/2024-05-22-listen-to-kids-billboard-outside-house-hearing-raises-up-voices-of-lgbtq-youth-who-oppose-kosa/

https://touchgrass.fightforthefuture.org/unserious-attempt-1-562-to-rollback-section-230/

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