#performance based marketing agency

[poojalate]

Dominating the Digital Age: Unleashing Growth with Performance Marketing Companies and Services

In today's data-driven marketing environment, businesses demand tangible results. Forget fleeting brand awareness and empty promises – what matters are measurable outcomes that directly translate to revenue and growth. This is where performance marketing companies and services step in. They offer a strategic approach that prioritizes results and delivers a clear return on investment (ROI). By partnering with a performance marketing company, you gain a dedicated team of experts who craft customized campaigns focused on achieving your specific business objectives.

Understanding Performance Marketing

Performance marketing encompasses a range of marketing strategies where advertisers pay only for specific actions taken by users. These actions, known as conversions, can include clicks, leads generated, or even completed sales. This results-oriented approach ensures marketing resources are allocated efficiently, with every dollar spent directly contributing to achieving tangible business goals.

Benefits of Performance Marketing Services:

Measurable ROI: Performance marketing is all about quantifiable results. Campaigns are meticulously tracked and analyzed, providing invaluable insights into their effectiveness. This data-driven approach allows for continuous optimization, ensuring your marketing efforts deliver maximum ROI.

Increased Efficiency: By focusing on actions and conversions, performance marketing allows you to strategically allocate your marketing budget. Resources are channeled towards initiatives that directly drive results, maximizing the impact of every marketing dollar spent.

Improved Customer Acquisition: Performance marketing strategies target qualified leads who are genuinely interested in your products or services. This laser-focused approach leads to higher conversion rates and a more cost-effective customer acquisition process.

Enhanced Brand Awareness: While ROI is central, many performance marketing strategies, such as social media marketing and content marketing, can also contribute to brand awareness and positive brand perception.

Flexibility and Scalability: Performance marketing campaigns offer agility and adaptability. Strategies and budgets can be adjusted based on real-time data and performance insights. Campaigns can also be easily scaled up or down based on your evolving needs and market conditions.

The Power of Performance Marketing Companies

Performance marketing companies are comprised of specialists who possess the expertise and resources to develop and execute successful performance-based marketing campaigns. They go beyond simply managing ads – they become strategic partners who work collaboratively with your team to achieve your business goals. Here's what these agencies can offer:

Strategic Planning and Goal Setting: Performance marketing companies work with you to define your specific business goals, understand your target audience, and analyze the competitive landscape. Based on these insights, they develop a customized performance marketing strategy aligned with your unique objectives.

Campaign Development and Execution: These agencies have the expertise to execute diverse performance marketing campaigns across various online channels. These channels may include search engine marketing (SEM), social media marketing (SMM), display advertising, email marketing, affiliate marketing, and more. With their experience, they can tailor campaigns to specific platforms and target audiences for optimal results.

Data Tracking and Analytics Expertise: Performance marketing agencies leverage sophisticated data tracking and analytics tools to measure campaign performance in real-time. This data provides valuable insights into user behavior, campaign effectiveness, and areas for improvement. By analyzing this data, agencies can continuously refine your campaigns for maximum performance.

Technical Knowledge and Tools: Managing complex marketing platforms and ensuring efficient budget allocation requires technical expertise. Agencies possess the necessary knowledge and utilize advanced tools to optimize campaign performance and ensure smooth execution.

Reporting and Transparency: Regular reporting is crucial for performance marketing success. Agencies provide comprehensive reports that offer clear and actionable insights into campaign performance, allowing you to track progress and make informed decisions.

Choosing the Right Performance Marketing Partner

Finding the ideal performance marketing partner requires careful consideration. Here are some key factors to guide your decision:

Experience and Expertise: Look for agencies with a proven track record of success in your industry or niche. Review their portfolio and case studies to understand their approach to performance marketing and the tangible results they deliver for clients.

Services Offered: Ensure the agency offers the specific performance marketing services you need, such as pay-per-click (PPC) advertising management, social media advertising campaigns, or affiliate marketing program development.

Transparency and Communication: Choose an agency that is transparent in its communication and pricing models. Schedule consultations to assess their understanding of your business goals, target audience, and marketing budget.

Data and Analytics Capabilities: Evaluate the agency's data tracking and analytics capabilities. Look for a partner that can provide you with comprehensive and actionable insights beyond basic campaign metrics.

Client Testimonials and Reviews: Read online reviews and testimonials from past clients to understand the agency's reputation and the experiences of other businesses.

Conclusion

By partnering with a performance marketing company, you gain access to a team of experts dedicated to driving measurable results for your business. Their data-driven approach ensures that your marketing efforts are optimized for maximum ROI, allowing you to acquire more customers, generate leads.

[theadvertizr]

Digital Marketing Agency | The Advertizr

Transform your online marketing strategy with our experienced agency. Increase your ROI and engage with your target audience. Contact us today!

[cogculture]

Welcome to CogCulture, an award-winning digital marketing agency specializing in performance-based strategies. Based in Gurgaon, we are your premier online advertising agency, dedicated to driving results through innovative digital solutions.

With a focus on performance metrics and cutting-edge techniques, our team of experts ensures that your brand stands out in the digital landscape. Trust CogCulture to elevate your online presence and maximize your marketing ROI.

Visit today to know More!

[digitalrathablog]

Best Performance-Based Digital Marketing Company

When you are hiring a performance-based digital marketing company what’s the one thing you are expecting from them? The result, right?  I know it’s a daunting task and sometimes you might be disappointed because you chose the wrong agency. but don’t worry we are here to tell you the perks of hiring us. 

We use various digital mediums search engines, Google ads, affiliate networks, social media, and many more to reach your targeted audience and fulfil your goals like more leads, conversion, and traffic. 

So read this blog carefully to find in-depth information. 

Data Driven Approach 

At our performance-based digital marketing company, we follow a data-driven approach. We use various advanced tools to gather valuable insights such as consumer behaviour and their needs, market trends, and ad campaign performance data. 

Accordingly, we create strategies to achieve your marketing goals. By utilising this data we can find out from which digital medium you getting traffic and optimise your campaign in real-time. 

Result Oriented 

Unlike other performance marketing, we not only focus on implementing various strategies as well as satisfactory results, that’s why our clients believe in us. We believe that our client's success is our success and our team committed themselves to provide tangible results. 

Whatever you want more traffic, sales, leads, and much more, accordingly we develop strategies to achieve desirable goals. We also use various tools to monitor your campaign performance and analyse results to meet your marketing goals. 

Performance Based Pricing 

One thing that helps us stand out from the competitors is our pricing model. We believe in being accountable for the results we deliver. Unlike other agencies, we charge based on the performance of our campaigns.

It means you will pay for the actual results such as a percentage of sales, leads generated, or conversions obtained. 

Our pricing structure shows that we believe in our abilities and that is one of the reasons you and clients have peace of mind, knowing that their marketing budget is being allocated towards tangible results.

Marketing Solution 

In this competitive era, to run a successful marketing campaign you have to utilise various digital mediums because we know the potential of these platforms. 

We offer different types of services such as search engine optimization, pay-per-click advertising, social media marketing, content creation, email marketing, and many more. 

Our integrated approach ensures that all aspects of our client's online marketing efforts work together harmoniously, leading to enhanced brand visibility, increased engagement, and ultimately, higher conversions. 

Conclusion

When it comes to selecting the best performance-based digital marketing company, selecting the right company is a crucial part that‘s why we came up with the idea to create this and help you grow your business.  

[socialdnasblog]

digital marketing agency in India - Socialdna

Social DNA - With our 360-degree digital marketing services, we build, amplify and multiply the digital presence of the brands of our trusted clients, and deliver measurable results. ||

Address: 6-3-1089 A-3, Gulmohar Avenue, Raj Bhavan Rd, Somajiguda, Hyderabad, Telangana 500082 ||

Phone: 9849561567 ||

Website: https://socialdna.in/?utm_source=organic&utm_medium=seo

performance based digital marketing agency in hyderabad || digital marketing agency in india

digital marketing agency hyderabad || Influencer Marketing Agency

[socialdna]

Why a Performance-Based Digital Marketing Agency in Hyderabad is Your Best Bet for Growth

In today’s digital age, businesses must leverage every tool at their disposal to achieve growth and stay ahead of the competition. One such tool is partnering with a performance-based digital marketing agency. In Hyderabad, a city burgeoning with entrepreneurial spirit and technological advancements, choosing the right agency can significantly impact your business outcomes. Here’s why opting for a performance-based digital marketing agency in Hyderabad is the smart choice for achieving your growth goals.

What is a Performance-Based Digital Marketing Agency?

A performance-based digital marketing agency operates on a model where its compensation is tied directly to the results it delivers. Unlike traditional agencies that might charge flat fees or retainers, a performance-based agency focuses on delivering measurable results—such as increased leads, sales, or traffic—ensuring that your investment aligns with tangible outcomes. This model not only ensures accountability but also aligns the agency’s incentives with your business objectives.

The Advantages of Choosing a Performance-Based Model

Aligned Goals and Metrics: Performance-based agencies prioritize your success because their earnings depend on it. They focus on key performance indicators (KPIs) that matter most to your business, whether it's cost per acquisition (CPA), return on ad spend (ROAS), or conversion rates. This alignment ensures that every strategy implemented is geared toward achieving your specific goals.

Reduced Financial Risk: Traditional agencies often require upfront payments regardless of results. Performance-based agencies, on the other hand, minimize financial risk by linking their compensation to actual performance. This model provides peace of mind, knowing that your marketing budget is being spent efficiently and effectively.

Enhanced Transparency and Accountability: With a performance-based approach, you receive detailed reports on the results achieved. This transparency fosters trust and allows you to see precisely how your investment is translating into returns. Agencies are motivated to be transparent about their methods and results to maintain a positive working relationship.

Adaptability and Innovation: The need to deliver results encourages performance-based agencies to stay on the cutting edge of digital marketing trends and technologies. They are more likely to employ innovative strategies and adapt to changing market conditions to ensure optimal performance.

Why Hyderabad is the Ideal Hub for Performance-Based Agencies

Hyderabad, often referred to as "Cyberabad," is a thriving hub for technology and digital innovation. The city’s robust IT infrastructure, coupled with a growing pool of skilled digital marketers, makes it an ideal location for performance-based digital marketing agencies. Companies based in Hyderabad benefit from the city’s dynamic ecosystem, which supports cutting-edge strategies and ensures competitive pricing.

Choosing the Right Agency in Hyderabad

When selecting a performance-based digital marketing agency in Hyderabad, consider the following factors:

Expertise and Track Record: Look for agencies with a proven track record in delivering results. Check case studies and client testimonials to gauge their success in achieving performance metrics similar to your goals.

Services Offered: Ensure the agency offers a comprehensive range of services tailored to your needs, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing.

Communication and Support: Effective communication is crucial for a successful partnership. Choose an agency that maintains open lines of communication and provides regular updates on campaign performance.

Pricing Structure: Understand the agency’s pricing model and ensure it aligns with your budget. A performance-based agency should offer a transparent pricing structure that reflects their focus on delivering results.

Conclusion

Partnering with a performance-based digital marketing agency in Hyderabad is a strategic move for businesses looking to achieve measurable growth and optimize their marketing spend. By aligning your goals with the agency’s performance metrics, you ensure that every marketing dollar contributes directly to your business success. As Hyderabad continues to grow as a digital and technology hub, leveraging the expertise of local performance-based agencies will position your business for long-term success in an increasingly competitive market.

[salesmarkglobal]

Key Metrics to measure ABM Campaign

Suppose you are standing at the helm of a ship in a thick fog. As it is said, ‘If you do not know where you are going, then you don’t have to worry because chances are, you will end up in the wrong place.

Likewise, ABM campaigns require key metrics to steer with. Below are metric goals, they are the guiding North, of optimization:

Read complete article- 

ABM Revolution: How Personalization Drives Success

[hestansolutions]

Best Facebook Marketing Services in Nagpur India - Hesten Solutions

Discover the best Facebook marketing services in Nagpur, India, with Hesten Solutions. Our expert team at Hesten Solutions specializes in creating effective and engaging Facebook marketing campaigns tailored to your business needs. With over 12 years of experience in digital marketing, we use advanced strategies and tools to boost your brand's visibility, drive traffic, and increase conversions.

Our services include targeted ad campaigns, content creation, audience analysis, and performance tracking, ensuring you reach the right audience at the right time. We focus on delivering measurable results and maximizing your return on investment.

Partner with Hesten Solutions and elevate your social media presence with our top-notch Facebook marketing services. Contact us today to learn how we can help your business thrive in the digital landscape.

[liveblack]

Performance Marketing - The Ongoing Trend | Liveblack

What works for everyone may not work for your business, and that’s where you need performance marketing. You need more than running a campaign through all platforms to put you ahead of your competitors. However, analyzing how a campaign performed and how much better it will help you to achieve your expected goals.

Firstly, let’s understand what performance marketing is and move further to what advantages it brings to you.

What is Performance Marketing?

Results drive performance marketing. Any campaign run by you gives you a result that will help you make the decision that benefits you, plus help in choosing the budget for your next campaign. Performance marketing benefits you by focusing on the part of marketing where it is performed considerably.

What does performance refer to? Well, it relates to the leads, sales, etc., to inform you what you gain after paying for advertising. It has become so popular because you can run a targeted campaign that delivers performance-based results. It works through the third-party advertisers and affiliates to whom you are paying for only actions that lead to conversions.

Did you know that the word performance marketing was first used in the 1990s? It is interesting as it is now the most popular word among advertising industries or businesses running advertising campaigns.

Performance-based advertising is one of the best ways where advertisers need to pay only for the specific actions taken by a customer, such as clicking the ad, purchasing the product, or signing up for the service you offer. This is how you can drive results and adequately use your spending.

After understanding the points of performance marketing and what it can get you, let’s check out its benefits.

Benefits of Performance Marketing -

1 — Flexible & Easy to Track -

Performance marketing is easy to track and measurable. You will be able to get information on all the clicks your advertisement gets. It’s a transparent way to check on the results, and according to the data, you only have to pay for the clicks you get without paying extra for no results.

As this marketing strategy is affordable and intelligent, it is flexible enough to let you budget for the products and services you are advertising. The more data you collect from your recent campaign, the more you’ll understand the behavior of the users and customers and know how many sales you get. Redesign your campaign with a new strategy, achieve every goal with the help of actual results, and not by estimating the spending cost every time.

Performance marketing is to advertise your products smartly and save more money.

2 — Better Planning -

What if you blindly follow the old methods and end up in a loss? With time, everything changes, and so is the way of marketing. Performance marketing is an ongoing trend to get effective results that are worth the cost you pay for advertising. As we know, it is easy to decide on a campaign budget through performance marketing, identify your goal and cost, spend it on advertising, and get the actual results and number of clicks you earn.

The most beneficial thing with performance marketing is prioritizing your goals and optimizing campaigns according to the goal. It allows you to plan everything better to get the impressions, clicks, sales, etc., and achieve better and more accurate results as you have one of the essential strategies.

3 — Track How the Campaign is Performing -

Gain insights into outcomes in your campaign through performance marketing strategy. As performance marketing is mainly digital, it is easier to check on performance now and then. What does tracking performance include? Well, it shows the amount of money you will be worth or not, the conversions received, the number of impressions and clicks you get, and measures ROI (Return on Investment).

If your campaign isn’t performing as you want, you can suspend it and reallocate the budget with different strategies.

4 — Pay only for Results -

The advantage performance marketing provides is Pay only for results. Save on indefinite expenses through performance marketing. In this strategy, some campaigns are only driven by specific conversion metrics. So, you must set a target and carry it out. Optimize performance to know about where to invest and where to work more. It leads to the efficient use of your advertising budget.

To get the best result out of your performance marketing campaign, here are the channels that help you accomplish your business goals.

1 — Social Media

2 — Content Marketing

3 — Native Advertising

4 — Content Marketing

5 — Banner Advertising

The mentioned channels are the best way for performance marketing for you to get maximum benefits on the targeted goals.

5 — Enhances Brand Reach -

Compared to traditional marketing strategies, performance marketing is an efficient tool for enhancing the brand’s reach. You can reach a broader and more diverse audience through it, especially by doing affiliate marketing. Because it pulls more website traffic, generates more leads and sales, and uses maximum performance marketing, this can open up your brand to a new audience and market.

Performance marketing is an ongoing trend that benefits you in many ways, widens your brand’s reach, and helps you get more sales. Targeting specific audiences, better KPI optimization, measuring results in better ways, etc., are the advantages you’ll get.

Liveblack is the top digital marketing agency and performance marketing agency in Ahmedabad, India, providing designing, marketing, and development services. We are your one-stop solution for accelerating your business growth.

[moonsday5]

Unleashing the Potential: Facebook Ad Agency and Moonsday Methodology

In the ever-evolving realm of digital marketing, businesses are constantly seeking innovative ways to engage their target audience. One of the most potent tools in their arsenal is Facebook advertising, a platform with unmatched reach and targeting capabilities. However, navigating the intricacies of Facebook ad campaigns requires expertise and finesse. This is where a Facebook ad agency, armed with specialized agency accounts, steps in. In this blog, we'll delve into the world of Facebook ad agencies, the significance of agency accounts, and the revolutionary Moonsday methodology.

The Power of Agency Accounts

When it comes to managing Facebook ad campaigns, having an agency account is akin to having a backstage pass to a concert. It provides a suite of tools and features tailored for agencies managing multiple ad accounts. With an agency account, a Facebook ad agency can efficiently organize, monitor, and optimize campaigns on behalf of their clients. This specialized access streamlines the process, ensuring that campaigns are executed with precision and efficiency.

Unlocking Potential with a TikTok Agency Account

As the social media landscape continues to diversify, TikTok has emerged as a formidable platform for reaching a younger and highly engaged audience. Recognizing this, forward-thinking Facebook ad agencies have expanded their horizons by incorporating TikTok into their repertoire. By integrating a TikTok agency account alongside their Facebook agency account, they offer clients a comprehensive approach to social media advertising, tapping into the vast potential of both platforms.

Moonsday: A Paradigm Shift in Advertising

At the heart of successful Facebook advertising lies a strategic approach that combines data-driven insights with creative ingenuity. This is where the Moonsday methodology takes center stage. Developed by cutting-edge agencies, Moonsday represents a holistic framework that aligns every aspect of a campaign for maximum impact.

From precise audience targeting to captivating ad creatives, Moonsday leaves no stone unturned. It's a meticulously designed blueprint for success, ensuring that every dollar invested in advertising yields the highest returns possible. By adhering to the principles of Moonsday, Facebook ad agencies catapult their clients to new heights of visibility and profitability.

Collaborative Partnership for Lasting Success

A Facebook ad agency isn't just a service provider; they're a strategic partner in a client's journey towards digital success. Through open communication, transparent reporting, and in-depth analytics, these agencies ensure that clients are not only informed but also empowered. By providing insights and recommendations, they enable clients to make informed decisions about their advertising strategies, forging a collaborative partnership for sustained growth.

Looking Ahead: The Future of Facebook Advertising

As the digital landscape continues to evolve, the role of Facebook ad agencies becomes increasingly pivotal. Armed with agency accounts and guided by the Moonsday methodology, these agencies are at the forefront of a revolution in digital advertising. They're not just managing campaigns; they're orchestrating experiences that captivate audiences and drive businesses forward.

In conclusion, the synergy between a Facebook ad agency, specialized agency accounts, and the Moonsday methodology represents a dynamic force in the world of digital marketing. It's a formula for success that's reshaping the way businesses connect with their audience, ensuring that they not only stand out but also thrive in a competitive online landscape.

[poojalate]

The Performance Revolution: Unleashing Growth with Performance Marketing Services and Management

In today's digital marketing landscape, where budgets are tight and results are paramount, businesses demand more than fleeting impressions and brand awareness. They crave performance – tangible outcomes that translate directly to revenue growth and a measurable return on investment (ROI). Enter performance marketing services and management. This strategic approach prioritizes measurable results, empowering businesses to achieve their specific marketing goals with laser focus.

Understanding Performance-Based Marketing

Performance-based marketing encompasses a wide range of marketing strategies where advertisers pay only for specific actions taken by users. These actions, known as conversions, can include clicks, leads generated, or even completed sales. This results-oriented approach ensures that marketing budgets are allocated efficiently, with every dollar spent directly contributing to achieving tangible business objectives.

Benefits of Performance Marketing Services

Here's how adopting performance marketing services can benefit your business:

Measurable ROI: Performance marketing is all about quantifiable results. Campaigns are meticulously tracked and analyzed, providing invaluable insights into their effectiveness. This data-driven approach allows for continuous optimization, ensuring your marketing efforts deliver maximum ROI.

Increased Efficiency: By focusing on actions and conversions, performance marketing allows you to strategically allocate your marketing budget. Resources are channeled towards initiatives that directly drive results, maximizing the impact of every marketing dollar spent.

Improved Customer Acquisition: Performance marketing strategies target qualified leads who are genuinely interested in your products or services. This laser-focused approach leads to higher conversion rates and a more cost-effective customer acquisition process.

Enhanced Brand Awareness: While ROI is central, many performance marketing strategies, such as social media marketing and content marketing, can also contribute to brand awareness and positive brand perception.

Flexibility and Scalability: Performance marketing campaigns offer agility and adaptability. Strategies and budgets can be adjusted based on real-time data and performance insights. Campaigns can also be easily scaled up or down based on your evolving needs and market conditions.

The Power of Performance Marketing Management

Performance marketing management involves the strategic planning, execution, and optimization of performance-based marketing campaigns. Businesses can choose to manage these campaigns in-house or leverage the expertise of performance marketing agencies. Here's how these agencies can empower your brand:

Strategic Planning and Goal Setting: Performance marketing agencies work collaboratively with you to define your specific business goals, understand your target audience, and analyze the competitive landscape. Based on these insights, they develop a customized performance marketing strategy aligned with your unique objectives.

Campaign Development and Execution: Agencies have the expertise to execute diverse performance marketing campaigns across various online channels. These channels may include search engine marketing (SEM), social media marketing (SMM), display advertising, email marketing, affiliate marketing, and more.

Data Tracking and Analytics Expertise: Performance marketing agencies leverage sophisticated data tracking and analytics tools to measure campaign performance in real-time. This data provides valuable insights into user behavior, campaign effectiveness, and areas for improvement.

Technical Knowledge and Tools: Managing complex marketing platforms and ensuring efficient budget allocation requires technical expertise. Agencies possess the necessary knowledge and utilize advanced tools to optimize campaign performance and ensure smooth execution.

Reporting and Transparency: Regular reporting is crucial for performance marketing success. Agencies provide comprehensive reports that offer clear and actionable insights into campaign performance, allowing you to track progress and make informed decisions.

Choosing the Right Performance Marketing Partner

Finding the ideal performance marketing partner requires careful consideration. Here are some key factors to guide your decision:

Experience and Expertise: Look for agencies with a proven track record of success in your industry or niche. Review their portfolio and case studies to understand their approach to performance marketing and the tangible results they deliver for clients.

Services Offered: Ensure the agency offers the specific performance marketing services you need, such as pay-per-click (PPC) advertising management, social media advertising campaigns, or affiliate marketing program development.

Transparency and Communication: Choose an agency that is transparent in its communication and pricing models. Schedule consultations to assess their understanding of your business goals, target audience, and marketing budget.

Data and Analytics Capabilities: Evaluate the agency's data tracking and analytics capabilities. Look for a partner that can provide you with comprehensive and actionable insights beyond basic campaign metrics.

Client Testimonials and Reviews: Read online reviews and testimonials from past clients to understand the agency's reputation and the experiences of other businesses.

Building a Long-Term Partnership

Performance marketing is not a set-it-and-forget-it strategy. The best performance marketing agencies become long-term partners, working collaboratively with your team to continuously adapt your strategies based on real-time data and evolving market trends. This ongoing partnership ensures your marketing efforts remain aligned with your business objectives and deliver a consistent return on investment.

[digitaledify]

 In today’s competitive business landscape, every company is vying for the attention of potential customers. With so many brands out there, it can be challenging to stand out from the crowd. This is where a performance marketing agency comes in. In this blog, we’ll explore what a performance marketing agency is and how it can help your business grow.

[cogculture]

Cog Culture: Award-winning Online Advertising Agency in Gurgaon. Specializing in branding, SEO, design, & digital solutions. Top online ad agency!

Explore COG Culture- The top digital marketing agency in Gurgaon, with an impressive portfolio of work, showcasing our innovative approach to branding, design, and digital solutions. Visit to see more!

[digitalrathablog]

Performance Based Digital Marketing Agency in India:-

We know that finding the best performance based digital marketing agency in India is a tough job but no worries your searches end here because Digital Ratha can help you optimize your online presence. We have an expert team who has years of experience in the field and helps hundreds or thousands of companies to stand out from the crowd. That might be the reason the majority of the clients trust us and have worked with us for years because they are getting results beyond their exception at an affordable price range.

[gael-garcia]

SAG-AFTRA deal on AI is looking terrible, actually 😬

#SAG Actors, I want to make you aware of some of the language in the #AI portion of the tentative SAG agreement.

Though SAG leadership made much effort to protect members in AI, there are many issues you should look at. I have saved the most serious issue for the end. 1/

If a “digital double” is made of you during a film, they must get your consent and inform you of their intentions for its use, EXCEPT "when the photography or sound track remains substantially as scripted, performed and/or recorded.”2/

This is going to be left up to the studios/streamers’ interpretation. And so, any subtlety regarding how you chose to look or move for the character during the shoot could potentially be changed. Your hair, your clothes, your make-up, etc. 3/

Also, your physical placement in a scene can be changed, like your nearness or distance from another character, or even moving you from the front seat of a car "to the back seat of the car." This suggests not much agency on your part to control your character or performance. 4/

Under “(Digital Double) Use Other Than in the Motion Picture for Which the Performer Was Employed,” it says that "No additional compensation shall be required for use of an Employment-Based Digital Replica that was created in connection with employment of a performer who was… 5/

… employed under Schedule F.” It appears that if you were paid Schedule F for the first film, you don’t get paid for the sequels, where they’re just using your digital double instead of you. I suggest members get sharp clarity on this. 6/

If a “digital double” was made of you in a separate manner (on another film or privately made by you), it's referred to as an “independently created digital replica” (ICDR). There is no minimum compensation listed for studios/streamers to use an ICDR of you in… 7/

… any film they want; only consent. You will apparently need to negotiate any compensation on your own. 8/

Neither consent nor compensation is necessary to use your “digital double” if the project is "comment, criticism, scholarship, satire or parody, a docudrama, or historical or biographical work.” So, you could find yourself in a project you never consented to… 9/

…doing things you never were informed of, for no compensation at all. This is the “First Amendment” argument the #GAI tech companies are fond of trotting out. 10/

Another consent exemption is granted to "adjusting lip and/or other facial or body movement and/or the voice of the performer to a foreign language, or for purposes of changes to dialogue or photography necessary for license or sale to a particular market. 11/

The substitution of swear words is not new, but that your “body movements” would be changed suggests you’ll be used like a type of rag doll in post-production. 12/

There are still a few concerns with the Background Performers’ details, but there’s one that stands out as especially sad. "If the Producer uses a background actor’s Background Actor Digital Replica in the role of a principal performer, the background actor shall be paid… 13/

…the minimum rate for a performer… had (they) performed those scene(s) in person.” So, if an extra is “bumped up” to a principal cast member, they never get to experience that position on a set. But you get a check after the fact. 14/

And the most serious issue of them all is the inclusion in the agreement of “Synthetic Performers,” or “AI Objects,” resembling humans. This gives the studios/streamers a green-light to use human-looking AI Objects instead of hiring a human actor. 15/

It’s one thing to use GAI to make a King Kong or a flying serpent (though this displaces many VFX/CGI artists), it is another thing to have an AI Object play a human character instead of a real actor. To me, this inclusion is an anathema to a union contract at all. 16/

This is akin to SAG giving a thumbs-up for studios/streamers using non-union actors. This would be like the @Teamsters putting in their contract that it’s A-OK for the employer to utilize self-driving trucks instead of them. 17/

@Teamsters I find it baffling that a union representing human actors would give approval of those same actors being replaced by an AI Object. And don’t forget, those AI Objects are a mash-up of all actors' past performances, adding insult to injury. 18/

@Teamsters Bottomline, we are in for a very unpleasant era for actors and crew. The use of “digital doubles” alone will reduce the number of available jobs, because bigger name actors will have the opportunity to double or triple-book themselves on multiple projects at once. 19/

@Teamsters The use of these “digital doubles” will most likely preclude the need of a set or the use of many @IATSE crew and @Teamster drivers. 20/

@Teamsters @IATSE @Teamster Audition odds will change. Winning an audition could become very difficult, because you will not just be competing with the available actors who are your type, but you will now compete with every actor, dead or alive, who has made their “digital double” available for rent … 21/

@Teamsters @IATSE @Teamster … in a range of ages to suit the character. You also will be in competition with an infinite number of AI Objects that the studios/streamers can freely use. And a whole cast of AI Objects instead of human actors eliminates the need for a set or any crew at all. 22/

@Teamsters @IATSE @Teamster You are a complex & remarkable human. Don’t let the CEOs convince you otherwise. Seek out filmmakers & showrunners who value your basic worth & committed to human workers on their projects. These are the ones who will make work that matters. We’re going to be OK. Just hold on. /

[lol-jackles]

I hope you enjoyed chasing those windmills 😁

I have read that Jared and Jensen are repped by different agencies, Jared is with UTA and Jensen is with Gersh.

How do these agencies rank in Hollywood and what criteria does an actor usually use to choose which agency to work with?

Also, Jared appears to have one rep. (Jason Heyman) and Jensen has three (Alexander Yarosh, Bob Gersh, and Leslie Seibert). Does it mean anything that Jensen has more reps?

I know nothing about how these agencies work (obviously) but am interested to know what the difference is.

I found this information on IMDb Pro, I can’t figure out how to link it I’m sorry.

Those windmills turn out to be faster than they look. Who knew.

The "Big Three of Hollywood” talent agencies are :

Creative Artists Agency (CAA). The biggest and most influential agency in town known for their A-listers and sports clients. Recently bought ICM, an agency mostly known for representing high-tier showrunners/writers like Shona Rhimes, so they're known for (sometimes infamous) packaging bundle. Many agents have left CAA to go to UTA.

William Morris Endeavor (WME). A merge between two agencies in 2009 created another powerhouse agency and upped their game in events management.

United Talent Agency (UTA). Probably the most adaptable agency that includes news broadcasters and comedy clients. UTA likes to boast they represent the "most watched and celebrated actors in film and television".

The 4th position (X) is a battlefield of competing mid-size agencies looking to possible merge: Gersh Agency, A3 Artists Agency, Paradigm Talent Agency, Agency for Performing Arts (APA), and Verge Agency. Then there are the boutique agencies.

Actors choose the agencies based on the work they want to do i.e. commercials, modeling, or television/movies. Some boutique agencies specialize in children actors so there are age ranges to consider. Talents send in submissions of headshots, resume, and cover letters. As an actor grow, they move to bigger agencies, usually with submissions. In-demand actors generally don't send submissions to the Big Three Agencies, the agencies go to them.

Jared was originally represented by CAA and Jensen was originally represented by WME.

Jared's agent, Jason Heyman, was poached by UTA during a "midnight raid" in 2015 through 2019 and Jared decided to go iwth him to UTA while Melissa McCarthy stayed behind with CAA.  Heyman went from a high post at CAA to a partnership at UTA, so for him it’s a promotion.   

Jensen either left or was dropped by WME and he signed onto Gersh in 2014, who also represents Danneel. This was probably the best move for him because at WME he was always given to newbie agents (basically interns) to handle his career.

Actors can be repped by more than one agent or agencies in order to handle their brand in different markets as well as minimizing conflict of interests.  I’ve known actors who had 3 agents: one for voice work, another for commercial work, and a third for tv/film - maybe that's why Jensen has 3 representatives in one agency?   Then there are actors with just 1 agent for the same things but in different markets, maybe that's why Jared has 1 agent that we know of.