#performance based marketing companies

[poojalate]

Dominating the Digital Age: Unleashing Growth with Performance Marketing Companies and Services

In today's data-driven marketing environment, businesses demand tangible results. Forget fleeting brand awareness and empty promises – what matters are measurable outcomes that directly translate to revenue and growth. This is where performance marketing companies and services step in. They offer a strategic approach that prioritizes results and delivers a clear return on investment (ROI). By partnering with a performance marketing company, you gain a dedicated team of experts who craft customized campaigns focused on achieving your specific business objectives.

Understanding Performance Marketing

Performance marketing encompasses a range of marketing strategies where advertisers pay only for specific actions taken by users. These actions, known as conversions, can include clicks, leads generated, or even completed sales. This results-oriented approach ensures marketing resources are allocated efficiently, with every dollar spent directly contributing to achieving tangible business goals.

Benefits of Performance Marketing Services:

Measurable ROI: Performance marketing is all about quantifiable results. Campaigns are meticulously tracked and analyzed, providing invaluable insights into their effectiveness. This data-driven approach allows for continuous optimization, ensuring your marketing efforts deliver maximum ROI.

Increased Efficiency: By focusing on actions and conversions, performance marketing allows you to strategically allocate your marketing budget. Resources are channeled towards initiatives that directly drive results, maximizing the impact of every marketing dollar spent.

Improved Customer Acquisition: Performance marketing strategies target qualified leads who are genuinely interested in your products or services. This laser-focused approach leads to higher conversion rates and a more cost-effective customer acquisition process.

Enhanced Brand Awareness: While ROI is central, many performance marketing strategies, such as social media marketing and content marketing, can also contribute to brand awareness and positive brand perception.

Flexibility and Scalability: Performance marketing campaigns offer agility and adaptability. Strategies and budgets can be adjusted based on real-time data and performance insights. Campaigns can also be easily scaled up or down based on your evolving needs and market conditions.

The Power of Performance Marketing Companies

Performance marketing companies are comprised of specialists who possess the expertise and resources to develop and execute successful performance-based marketing campaigns. They go beyond simply managing ads – they become strategic partners who work collaboratively with your team to achieve your business goals. Here's what these agencies can offer:

Strategic Planning and Goal Setting: Performance marketing companies work with you to define your specific business goals, understand your target audience, and analyze the competitive landscape. Based on these insights, they develop a customized performance marketing strategy aligned with your unique objectives.

Campaign Development and Execution: These agencies have the expertise to execute diverse performance marketing campaigns across various online channels. These channels may include search engine marketing (SEM), social media marketing (SMM), display advertising, email marketing, affiliate marketing, and more. With their experience, they can tailor campaigns to specific platforms and target audiences for optimal results.

Data Tracking and Analytics Expertise: Performance marketing agencies leverage sophisticated data tracking and analytics tools to measure campaign performance in real-time. This data provides valuable insights into user behavior, campaign effectiveness, and areas for improvement. By analyzing this data, agencies can continuously refine your campaigns for maximum performance.

Technical Knowledge and Tools: Managing complex marketing platforms and ensuring efficient budget allocation requires technical expertise. Agencies possess the necessary knowledge and utilize advanced tools to optimize campaign performance and ensure smooth execution.

Reporting and Transparency: Regular reporting is crucial for performance marketing success. Agencies provide comprehensive reports that offer clear and actionable insights into campaign performance, allowing you to track progress and make informed decisions.

Choosing the Right Performance Marketing Partner

Finding the ideal performance marketing partner requires careful consideration. Here are some key factors to guide your decision:

Experience and Expertise: Look for agencies with a proven track record of success in your industry or niche. Review their portfolio and case studies to understand their approach to performance marketing and the tangible results they deliver for clients.

Services Offered: Ensure the agency offers the specific performance marketing services you need, such as pay-per-click (PPC) advertising management, social media advertising campaigns, or affiliate marketing program development.

Transparency and Communication: Choose an agency that is transparent in its communication and pricing models. Schedule consultations to assess their understanding of your business goals, target audience, and marketing budget.

Data and Analytics Capabilities: Evaluate the agency's data tracking and analytics capabilities. Look for a partner that can provide you with comprehensive and actionable insights beyond basic campaign metrics.

Client Testimonials and Reviews: Read online reviews and testimonials from past clients to understand the agency's reputation and the experiences of other businesses.

Conclusion

By partnering with a performance marketing company, you gain access to a team of experts dedicated to driving measurable results for your business. Their data-driven approach ensures that your marketing efforts are optimized for maximum ROI, allowing you to acquire more customers, generate leads.

[digitalrathablog]

Best Performance-Based Digital Marketing Company

When you are hiring a performance-based digital marketing company what’s the one thing you are expecting from them? The result, right?  I know it’s a daunting task and sometimes you might be disappointed because you chose the wrong agency. but don’t worry we are here to tell you the perks of hiring us. 

We use various digital mediums search engines, Google ads, affiliate networks, social media, and many more to reach your targeted audience and fulfil your goals like more leads, conversion, and traffic. 

So read this blog carefully to find in-depth information. 

Data Driven Approach 

At our performance-based digital marketing company, we follow a data-driven approach. We use various advanced tools to gather valuable insights such as consumer behaviour and their needs, market trends, and ad campaign performance data. 

Accordingly, we create strategies to achieve your marketing goals. By utilising this data we can find out from which digital medium you getting traffic and optimise your campaign in real-time. 

Result Oriented 

Unlike other performance marketing, we not only focus on implementing various strategies as well as satisfactory results, that’s why our clients believe in us. We believe that our client's success is our success and our team committed themselves to provide tangible results. 

Whatever you want more traffic, sales, leads, and much more, accordingly we develop strategies to achieve desirable goals. We also use various tools to monitor your campaign performance and analyse results to meet your marketing goals. 

Performance Based Pricing 

One thing that helps us stand out from the competitors is our pricing model. We believe in being accountable for the results we deliver. Unlike other agencies, we charge based on the performance of our campaigns.

It means you will pay for the actual results such as a percentage of sales, leads generated, or conversions obtained. 

Our pricing structure shows that we believe in our abilities and that is one of the reasons you and clients have peace of mind, knowing that their marketing budget is being allocated towards tangible results.

Marketing Solution 

In this competitive era, to run a successful marketing campaign you have to utilise various digital mediums because we know the potential of these platforms. 

We offer different types of services such as search engine optimization, pay-per-click advertising, social media marketing, content creation, email marketing, and many more. 

Our integrated approach ensures that all aspects of our client's online marketing efforts work together harmoniously, leading to enhanced brand visibility, increased engagement, and ultimately, higher conversions. 

Conclusion

When it comes to selecting the best performance-based digital marketing company, selecting the right company is a crucial part that‘s why we came up with the idea to create this and help you grow your business.  

[socialdna]

Performance-Based Digital Marketing: Unlocking Growth with Social DNA

In the fast-paced world of digital marketing, businesses are constantly seeking strategies that guarantee results. In a sea of digital marketing companies, choosing a performance-based digital marketing company like Social DNA is an intelligent move for businesses aiming for measurable outcomes. Social DNA stands out by prioritizing performance-based models, ensuring that clients only pay for the results that matter. This blog explores the concept of performance-based marketing and how Social DNA leverages it to unlock business growth.

What is Performance-Based Digital Marketing?

Performance-based digital marketing revolves around delivering measurable results such as clicks, leads, conversions, or sales before clients are charged. It’s a dynamic, results-driven approach that differs from traditional marketing strategies where clients pay upfront for campaigns without any guarantees of success.

A performance-based digital marketing model enables businesses to optimize their marketing spend. Payments are tied directly to the results achieved, making it a lower-risk and higher-reward option, particularly for companies aiming for sustainable growth. Social DNA excels in this model, offering businesses a way to maximize their return on investment (ROI).

How Social DNA Stands Out as a Performance-Based Digital Marketing Company

1.

Tailored Strategies for Maximum Impact

At Social DNA, the approach to performance-based digital marketing is rooted in customization. Every business is unique, with different goals, target audiences, and markets. Instead of offering generic solutions, Social DNA takes the time to understand each client’s specific needs. This ensures that the marketing strategies implemented are laser-focused on achieving results that matter, whether it's boosting sales, increasing lead generation, or driving website traffic.

By creating campaigns that are tailored to each business, Social DNA ensures that every marketing dollar is spent efficiently, driving higher conversions and improving ROI.

2. Data-Driven Campaigns for Real Results

One of the key pillars of performance-based marketing is the reliance on data to inform decisions. Social DNA places data at the heart of every campaign, leveraging advanced analytics tools to track user behavior, customer journeys, and conversion metrics. This data-driven approach allows the team to continuously optimize campaigns in real-time, ensuring that resources are allocated towards high-performing strategies.

Whether it’s pay-per-click (PPC) advertising, social media marketing, or search engine optimization (SEO), Social DNA’s use of data guarantees that campaigns are not just delivering traffic, but quality traffic that leads to measurable results.

3. Pay for Results, Not Promises

In traditional digital marketing, businesses often pay large sums upfront with no guarantee of success. This is where performance-based digital marketing sets itself apart. At Social DNA, clients only pay when desired outcomes are achieved—whether that’s clicks, leads, sales, or any other metric agreed upon during the campaign setup. This results-oriented model minimizes risk and ensures that businesses are getting true value for their money.

Social DNA’s commitment to transparency means clients can see exactly where their marketing budget is going and what they are getting in return. No hidden fees or vague promises—just clear, measurable results.

4. Expert Team with a Focus on Performance

Behind every successful performance-based campaign is a team of experts dedicated to delivering results. Social DNA’s team of digital marketing professionals specializes in multiple areas, including paid media, SEO, social media marketing, and content creation. By working together, the team ensures that every aspect of your marketing campaign is aligned and optimized for success.

The team stays updated on the latest industry trends and tools, allowing them to implement cutting-edge strategies that keep clients ahead of their competition. Their hands-on approach ensures that campaigns are monitored and adjusted continuously for the best possible outcomes.

5. Scalable Solutions for Growing Businesses

One of the biggest advantages of performance-based marketing is its scalability. Whether you're a small startup or an established business, Social DNA offers solutions that grow with you. As your business evolves, your marketing needs will change, and Social DNA has the resources and expertise to adapt strategies to accommodate this growth.

For businesses that are looking to scale rapidly, performance-based marketing ensures that the focus is on driving actual business growth—more leads, more sales, and ultimately, more revenue. With Social DNA, you can invest confidently knowing that your marketing spend is directly contributing to your business's success.

The Key Benefits of Partnering with Social DNA

Cost Efficiency: Since you only pay for the results achieved, your marketing budget is allocated where it matters most. This eliminates wasteful spending on ineffective campaigns.

Measurable Outcomes: Every campaign is designed to deliver measurable results, so there’s no guessing about the impact of your marketing efforts.

Flexibility and Scalability: Whether you're a local business or a large corporation, Social DNA offers flexible and scalable marketing solutions that meet your needs as you grow.

Real-Time Campaign Optimization: Social DNA’s data-driven approach ensures continuous monitoring and optimization of campaigns, ensuring the best possible results at all times.

How Social DNA Helps Businesses Grow

When it comes to performance-based marketing, Social DNA goes beyond just generating leads and traffic. Their strategies are designed to boost customer engagement, build brand loyalty, and ultimately, drive sustainable business growth. By focusing on performance, Social DNA ensures that every aspect of your marketing plan is optimized for success.

From small businesses looking to establish a strong online presence to large corporations seeking to expand their reach, Social DNA has a proven track record of delivering high-quality results. Their expert team of digital marketers is committed to helping businesses achieve their goals through customized, performance-driven campaigns.

Conclusion

In a competitive market, businesses can’t afford to waste time or money on marketing strategies that don’t deliver results. As a performance-based digital marketing company, Social DNA offers businesses the opportunity to invest in marketing with confidence. By focusing on delivering measurable, results-driven campaigns, Social DNA ensures that your business gets the best possible return on investment.

[intelisync]

2024 Tokenization Boom: A New Era for Real-World Assets

In 2024, the landscape of real-world asset (RWA) tokenization is experiencing a transformative shift, marking a significant milestone in the financial industry. Tokenization converts physical assets like real estate, commodities, and art into digital tokens on a blockchain, enhancing liquidity, accessibility, transparency, and security. This revolutionary technology makes high-value assets more accessible to a broader range of investors. As we explore the current state and future prospects of tokenization, it is clear that this technology is set to reshape the global financial ecosystem significantly.

Tokenization is predicted to be a multi-trillion-dollar opportunity by 2030, with market estimates suggesting it could reach up to $16 trillion. The United States is leading this revolution, followed by countries like Singapore, the United Kingdom, Switzerland, India, and Luxembourg.

The total value locked in tokenized assets has surged to $10.53 billion, with major financial institutions launching tokenized investment products. This signals a major inflection point for the industry, underscoring the significant role tokenization will play in the future of finance.

The benefits of tokenization are extensive. It allows for fractional ownership, increasing liquidity and enabling investors to buy and sell portions of an asset. This democratizes investment opportunities and bridges the gap between traditional and digital financial markets. Tokenization also reduces transaction costs by eliminating intermediaries and automating processes through smart contracts.

As regulatory frameworks evolve and technology advances, tokenization is set to revolutionize the financial industry. Intelisync provides cutting-edge RWA tokenization services to help you navigate and capitalize on this financial Learn more....

[hestansolutions]

Best Facebook Marketing Services in Nagpur India - Hesten Solutions

Discover the best Facebook marketing services in Nagpur, India, with Hesten Solutions. Our expert team at Hesten Solutions specializes in creating effective and engaging Facebook marketing campaigns tailored to your business needs. With over 12 years of experience in digital marketing, we use advanced strategies and tools to boost your brand's visibility, drive traffic, and increase conversions.

Our services include targeted ad campaigns, content creation, audience analysis, and performance tracking, ensuring you reach the right audience at the right time. We focus on delivering measurable results and maximizing your return on investment.

Partner with Hesten Solutions and elevate your social media presence with our top-notch Facebook marketing services. Contact us today to learn how we can help your business thrive in the digital landscape.

[cogculture]

Cog Culture: Award-winning Online Advertising Agency in Gurgaon. Specializing in branding, SEO, design, & digital solutions. Top online ad agency!

Explore COG Culture- The top digital marketing agency in Gurgaon, with an impressive portfolio of work, showcasing our innovative approach to branding, design, and digital solutions. Visit to see more!

[digitalratha]

DigitalRatha is one of the leading performance based digital marketing company in Bhubaneswar. Here, hundreds of companies are available, but clients still choose us because of our data-driven approach. We provide various services such as PPC, social media marketing, search engine advertising, and many more. Our goal is to help businesses grow regardless of their size because we believe our clients' success is our success. We have years of experience and work with numerous clients to help them grow.

[marzipanandminutiae]

I have a question, where would gnc/trans people get their clotges in the days before the selling of premade clothes? I assume some was stealing from relatives, and that soem of them did know how to make clothes, but that doesn't seem at all likely to be the most common method

That is an amazing question!

Unfortunately for a lot of people, we don't really know- many trans folks flew under the radar and as such details of their lives are unclear. Legendary stagecoach driver Charley Parkhurst, for example, left no sort of record as to where he got his clothes (especially since he lived in a cabin in the middle of nowhere for many years of his life). And figures like Mary Jones, a Black trans sex worker from the early 19th century, flit into and out of the pages of history so quickly that there's barely enough info to get their vital statistics, let alone shopping habits.

However, my guesses would be as follows:

Secondhand shops. These have existed for a very long time, and if you already have at least one outfit that makes you read as the correct gender, nobody would question you going through that section of the store/market/whatever.

Sympathetic conventional tailors or dressmakers. This is almost certainly where middle- and upper-class GNC or trans people got their clothing- one can hardly imagine legendary writer George Sand buying her suits secondhand, after all. And since humans have always been human, and Let People Dress How They Please; They Aren't Hurting Anyone is a sentiment I've seen at least as far back as the 19th century, I suspect there were far more of these than many people might think.

Clothing workshops catering to the demimonde- that is, to theatrical companies for costumes, or to sex workers. Certainly this is where drag performers got their stage gear, and one imagines people for whom gender variance crossed the line from performance to identity- like Fanny Park and Stella Boulton -might have turned to their costumers for everyday attire, too. And catering to sex workers probably got all sorts of requests that were seen as outre for the time (in a roleplay capacity- most sex workers dressed conventionally while not actively Doing Sex), but their money was as good as anyone else's.

Friends and relatives. Some families knowingly supported their crossdressing or trans loved ones. Even partners who married the person in question as the binary opposite gender could fall into this category- Lili Elbe (though she lived after premade dresses began to rise in popularity) first experimented with feminine attire in dresses and jewelry loaned by her enthusiastically supportive wife Gerta Gottlieb. In fact, Gottlieb was bisexual, and their marriage was only annulled because Lili was a woman now and same-gender marriage was illegal in Denmark at the time.

Also yes stealing from your relatives was also an option, of course. if they were less than sympathetic

The king of France???? this is the wildcard, and my absolute favorite: the Chevaliere d'Eon, when she transitioned in the 1770s, got the king to not only formally state that she had been assigned female at birth (there had been speculation about her physical sex for years at this point) but to pay for her new wardrobe of gowns. Absolute Queen.

"but didn't her mantua-makers notice Some Physical Things?" she's believed to have had some form of gynecomastia, based on her autopsy, and they'd never have cause to see her in less than her calf-length chemise. if they did see anything, they kept their mouths shut, and rightly so.

[csuitebitches]

Book Review- The Wealth Elite: A Groundbreaking Study of the Psychology of the Super Rich, by Rainer Zitelmann Notes

I came across this book because I was looking for psychology books. I found the first of the book rather boring and too textbook-y. The second part is much better.

The author interviewed like 45 millionaire - billionaires. These were his findings.

—

48% stated that real estate was an ‘important’ source of their wealth, and one in ten described real estate as the ‘most important’ aspect of their personal wealth-building. And a total of 20% described stock market gains as an ‘important’ factor in wealth-building, although in this case only 2.4% stated that this was the ‘most important’ factor in building their wealth.

‘Creative intelligence’ is key to financial success. The following is a comparison between the percentage of entrepreneurs (and in brackets the percentage of attorneys) who agreed that the following factors played a decisive role in their financial success: seeing opportunities others do not see: 42 (19); finding a profitable niche: 35 (14).

The role of habitus

* Intimate knowledge of required codes of dress and etiquette

* Broad-based general education

* An entrepreneurial attitude, including an optimistic outlook on life

* Supreme self-assurance in appearance and manner.

He identifies a key quality that is essential for any prospective appointee to the executive board or senior management of a major company: habitual similarities to those who already occupy such positions.

Skillset of Entrepreneurs

* The ‘conqueror’. The entrepreneur has to have the ability to make plans and a strong will to carry them out.

* The ‘organizer’. The entrepreneur has to have the ability to bring large numbers of people together into a happy, successful creative force.

* The ‘trader’. What Sombart describes as a ‘trader’, we would more likely call a talented salesperson today. The entrepreneur has to “confer with another, and, by making the best of your own case and demonstrating the weakness of his, get him to adopt what you propose. Negotiation is but an intellectual sparring match.”

Entrepreneurial success personality traits

* Commitment

* Creativity

* A high degree of extroversion

* Low levels of agreeableness

Entrepreneurial success personality traits

* Orientation towards action after suffering disappointments (the entrepreneur remains able to act, even after failure)

* Internal locus of control (the conviction “I hold my destiny in my own two hands”)

* Optimism (the expectation that the future holds positive things in store)

* Self-efficacy (the expectation that tasks can be performed successfully, even in difficult circumstances).

constant power struggles with their teachers in order to ascertain who would emerge the stronger from such confrontations.

Secret of selling

* Empathy

* Didactics

* Expert knowledge

* Networking.

Conscientiousness is the dominant personality trait. Extroversion is also very common among the interviewees. Openness to Experience is very common

A high tolerance to frustration is one of the most characteristic personality traits of this group.

exceptionally high levels of mental stability.

primarily characterize entrepreneurs as being prepared to swim against the current and make their decisions irrespective of majority opinion.

“No, I never did that (lost my temper). I never get loud. But I can be resolute and say: “That is unacceptable.” And then you either have to go your separate ways or make a decision that the other party might not like. It’s the same in negotiations. I was always described by other people as a bit of a toughie.”

Having the courage to stand against majority opinion is probably a prerequisite for making successful investments, as this is what makes it possible to buy cheap and sell high.

Many of the interviewees spoke about their ability to switch off and direct their focus, even in the event of major problems. The interviewees consistently referred to their ability to focus on solutions, rather than torturing themselves with problems.

At least in the initial phases of wealth creation, most of the interviewees rated their own risk profiles as very high. This changes during the stabilization phase, when risk profiles decrease. In this phase, the hypothesis of moderate risk does apply.

Conscientiousness was the interviewees’ most dominant personality trait. It is important to remember that the Big Five theory’s definition of conscientiousness does not just include qualities such as duty, precision, and thoroughness, but also emphasizes diligence, discipline, ambition, and stamina.

[poojalate]

The Performance Revolution: Unleashing Growth with Performance Marketing Services and Management

In today's digital marketing landscape, where budgets are tight and results are paramount, businesses demand more than fleeting impressions and brand awareness. They crave performance – tangible outcomes that translate directly to revenue growth and a measurable return on investment (ROI). Enter performance marketing services and management. This strategic approach prioritizes measurable results, empowering businesses to achieve their specific marketing goals with laser focus.

Understanding Performance-Based Marketing

Performance-based marketing encompasses a wide range of marketing strategies where advertisers pay only for specific actions taken by users. These actions, known as conversions, can include clicks, leads generated, or even completed sales. This results-oriented approach ensures that marketing budgets are allocated efficiently, with every dollar spent directly contributing to achieving tangible business objectives.

Benefits of Performance Marketing Services

Here's how adopting performance marketing services can benefit your business:

Measurable ROI: Performance marketing is all about quantifiable results. Campaigns are meticulously tracked and analyzed, providing invaluable insights into their effectiveness. This data-driven approach allows for continuous optimization, ensuring your marketing efforts deliver maximum ROI.

Increased Efficiency: By focusing on actions and conversions, performance marketing allows you to strategically allocate your marketing budget. Resources are channeled towards initiatives that directly drive results, maximizing the impact of every marketing dollar spent.

Improved Customer Acquisition: Performance marketing strategies target qualified leads who are genuinely interested in your products or services. This laser-focused approach leads to higher conversion rates and a more cost-effective customer acquisition process.

Enhanced Brand Awareness: While ROI is central, many performance marketing strategies, such as social media marketing and content marketing, can also contribute to brand awareness and positive brand perception.

Flexibility and Scalability: Performance marketing campaigns offer agility and adaptability. Strategies and budgets can be adjusted based on real-time data and performance insights. Campaigns can also be easily scaled up or down based on your evolving needs and market conditions.

The Power of Performance Marketing Management

Performance marketing management involves the strategic planning, execution, and optimization of performance-based marketing campaigns. Businesses can choose to manage these campaigns in-house or leverage the expertise of performance marketing agencies. Here's how these agencies can empower your brand:

Strategic Planning and Goal Setting: Performance marketing agencies work collaboratively with you to define your specific business goals, understand your target audience, and analyze the competitive landscape. Based on these insights, they develop a customized performance marketing strategy aligned with your unique objectives.

Campaign Development and Execution: Agencies have the expertise to execute diverse performance marketing campaigns across various online channels. These channels may include search engine marketing (SEM), social media marketing (SMM), display advertising, email marketing, affiliate marketing, and more.

Data Tracking and Analytics Expertise: Performance marketing agencies leverage sophisticated data tracking and analytics tools to measure campaign performance in real-time. This data provides valuable insights into user behavior, campaign effectiveness, and areas for improvement.

Technical Knowledge and Tools: Managing complex marketing platforms and ensuring efficient budget allocation requires technical expertise. Agencies possess the necessary knowledge and utilize advanced tools to optimize campaign performance and ensure smooth execution.

Reporting and Transparency: Regular reporting is crucial for performance marketing success. Agencies provide comprehensive reports that offer clear and actionable insights into campaign performance, allowing you to track progress and make informed decisions.

Choosing the Right Performance Marketing Partner

Finding the ideal performance marketing partner requires careful consideration. Here are some key factors to guide your decision:

Experience and Expertise: Look for agencies with a proven track record of success in your industry or niche. Review their portfolio and case studies to understand their approach to performance marketing and the tangible results they deliver for clients.

Services Offered: Ensure the agency offers the specific performance marketing services you need, such as pay-per-click (PPC) advertising management, social media advertising campaigns, or affiliate marketing program development.

Transparency and Communication: Choose an agency that is transparent in its communication and pricing models. Schedule consultations to assess their understanding of your business goals, target audience, and marketing budget.

Data and Analytics Capabilities: Evaluate the agency's data tracking and analytics capabilities. Look for a partner that can provide you with comprehensive and actionable insights beyond basic campaign metrics.

Client Testimonials and Reviews: Read online reviews and testimonials from past clients to understand the agency's reputation and the experiences of other businesses.

Building a Long-Term Partnership

Performance marketing is not a set-it-and-forget-it strategy. The best performance marketing agencies become long-term partners, working collaboratively with your team to continuously adapt your strategies based on real-time data and evolving market trends. This ongoing partnership ensures your marketing efforts remain aligned with your business objectives and deliver a consistent return on investment.

[digitalrathablog]

Performance Based Digital Marketing Agency in India:-

We know that finding the best performance based digital marketing agency in India is a tough job but no worries your searches end here because Digital Ratha can help you optimize your online presence. We have an expert team who has years of experience in the field and helps hundreds or thousands of companies to stand out from the crowd. That might be the reason the majority of the clients trust us and have worked with us for years because they are getting results beyond their exception at an affordable price range.

[socialdna]

Unlocking Success: The Power of a Performance-Based Digital Marketing Company

In the fast-paced world of digital marketing, businesses are constantly seeking strategies that deliver measurable results and maximize return on investment. This quest for efficacy has led to the rise of performance-based digital marketing companies, a transformative approach that prioritizes results and accountability over traditional methods.

What is Performance-Based Digital Marketing?

Performance-based digital marketing is a results-oriented approach where businesses pay only for the tangible outcomes their marketing efforts achieve. Unlike traditional models where fees are often based on ad spend or retainer, performance-based marketing ties compensation to specific metrics, such as leads generated, sales completed, or other key performance indicators (KPIs). This model aligns the interests of the marketing company with those of the client, ensuring that both parties are focused on achieving measurable results.

The Benefits of Performance-Based Marketing

Enhanced Accountability: Performance-based marketing holds digital marketing agencies accountable for their actions. Since payment is tied to results, agencies are incentivized to optimize campaigns continually and deliver the best possible outcomes. This accountability ensures that marketing efforts are not just conducted but are executed with precision and efficacy.

Cost Efficiency: By focusing on outcomes rather than inputs, performance-based marketing offers a cost-efficient solution for businesses. Companies only pay for successful leads or conversions, which means their budget is spent directly on activities that drive their bottom line. This model eliminates the risk of paying for ineffective campaigns or unproductive ad spend.

Transparency: Performance-based marketing fosters transparency between businesses and their marketing partners. Detailed reporting and analytics provide clear insights into campaign performance, allowing businesses to see exactly where their money is going and how it is contributing to their goals. This transparency helps build trust and ensures that marketing strategies are continually aligned with business objectives.

Scalability: As businesses grow, so do their marketing needs. Performance-based models are inherently scalable, allowing companies to adjust their marketing efforts based on performance data. This flexibility means that successful campaigns can be scaled up, while underperforming ones can be refined or replaced without wasting resources.

How a Performance-Based Digital Marketing Company Operates

A performance-based digital marketing company employs a variety of strategies to ensure success. These often include:

Data-Driven Insights: Leveraging data analytics to understand customer behavior, market trends, and campaign performance. This data informs strategy and helps optimize marketing efforts.

Targeted Campaigns: Creating highly targeted campaigns that focus on reaching the most relevant audience segments. This targeting increases the likelihood of conversions and enhances overall campaign efficiency.

Continuous Optimization: Regularly analyzing campaign performance and making data-driven adjustments to improve results. This iterative process ensures that marketing strategies are always evolving to meet changing market conditions.

Clear Metrics and Goals: Establishing clear KPIs and goals from the outset to measure success. Whether it's increasing website traffic, generating leads, or driving sales, having specific targets helps in evaluating performance and making informed decisions.

Choosing the Right Performance-Based Partner

When selecting a performance-based digital marketing company, businesses should consider several factors:

Proven Track Record: Look for a company with a history of delivering successful outcomes for clients. Case studies and client testimonials can provide valuable insights into their capabilities.

Expertise and Specialization: Ensure that the company has experience in your industry and expertise in the specific areas of digital marketing that are crucial for your business.

Transparent Reporting: Choose a partner that provides detailed and transparent reporting, allowing you to track progress and understand how your investment is performing.

Communication and Collaboration: Effective communication is key to a successful partnership. Ensure that the company is responsive and open to collaborating on strategy and goals.

Conclusion

Performance-based digital marketing represents a shift towards greater accountability and results-driven strategies. By focusing on measurable outcomes, businesses can ensure that their marketing efforts are not only effective but also aligned with their broader goals. Partnering with a performance-based digital marketing company can unlock new levels of success, providing a cost-efficient, transparent, and scalable solution to achieve your business objectives. Embrace the power of performance-based marketing company and watch your digital presence thrive.

[gael-garcia]

SAG-AFTRA deal on AI is looking terrible, actually 😬

#SAG Actors, I want to make you aware of some of the language in the #AI portion of the tentative SAG agreement.

Though SAG leadership made much effort to protect members in AI, there are many issues you should look at. I have saved the most serious issue for the end. 1/

If a “digital double” is made of you during a film, they must get your consent and inform you of their intentions for its use, EXCEPT "when the photography or sound track remains substantially as scripted, performed and/or recorded.”2/

This is going to be left up to the studios/streamers’ interpretation. And so, any subtlety regarding how you chose to look or move for the character during the shoot could potentially be changed. Your hair, your clothes, your make-up, etc. 3/

Also, your physical placement in a scene can be changed, like your nearness or distance from another character, or even moving you from the front seat of a car "to the back seat of the car." This suggests not much agency on your part to control your character or performance. 4/

Under “(Digital Double) Use Other Than in the Motion Picture for Which the Performer Was Employed,” it says that "No additional compensation shall be required for use of an Employment-Based Digital Replica that was created in connection with employment of a performer who was… 5/

… employed under Schedule F.” It appears that if you were paid Schedule F for the first film, you don’t get paid for the sequels, where they’re just using your digital double instead of you. I suggest members get sharp clarity on this. 6/

If a “digital double” was made of you in a separate manner (on another film or privately made by you), it's referred to as an “independently created digital replica” (ICDR). There is no minimum compensation listed for studios/streamers to use an ICDR of you in… 7/

… any film they want; only consent. You will apparently need to negotiate any compensation on your own. 8/

Neither consent nor compensation is necessary to use your “digital double” if the project is "comment, criticism, scholarship, satire or parody, a docudrama, or historical or biographical work.” So, you could find yourself in a project you never consented to… 9/

…doing things you never were informed of, for no compensation at all. This is the “First Amendment” argument the #GAI tech companies are fond of trotting out. 10/

Another consent exemption is granted to "adjusting lip and/or other facial or body movement and/or the voice of the performer to a foreign language, or for purposes of changes to dialogue or photography necessary for license or sale to a particular market. 11/

The substitution of swear words is not new, but that your “body movements” would be changed suggests you’ll be used like a type of rag doll in post-production. 12/

There are still a few concerns with the Background Performers’ details, but there’s one that stands out as especially sad. "If the Producer uses a background actor’s Background Actor Digital Replica in the role of a principal performer, the background actor shall be paid… 13/

…the minimum rate for a performer… had (they) performed those scene(s) in person.” So, if an extra is “bumped up” to a principal cast member, they never get to experience that position on a set. But you get a check after the fact. 14/

And the most serious issue of them all is the inclusion in the agreement of “Synthetic Performers,” or “AI Objects,” resembling humans. This gives the studios/streamers a green-light to use human-looking AI Objects instead of hiring a human actor. 15/

It’s one thing to use GAI to make a King Kong or a flying serpent (though this displaces many VFX/CGI artists), it is another thing to have an AI Object play a human character instead of a real actor. To me, this inclusion is an anathema to a union contract at all. 16/

This is akin to SAG giving a thumbs-up for studios/streamers using non-union actors. This would be like the @Teamsters putting in their contract that it’s A-OK for the employer to utilize self-driving trucks instead of them. 17/

@Teamsters I find it baffling that a union representing human actors would give approval of those same actors being replaced by an AI Object. And don’t forget, those AI Objects are a mash-up of all actors' past performances, adding insult to injury. 18/

@Teamsters Bottomline, we are in for a very unpleasant era for actors and crew. The use of “digital doubles” alone will reduce the number of available jobs, because bigger name actors will have the opportunity to double or triple-book themselves on multiple projects at once. 19/

@Teamsters The use of these “digital doubles” will most likely preclude the need of a set or the use of many @IATSE crew and @Teamster drivers. 20/

@Teamsters @IATSE @Teamster Audition odds will change. Winning an audition could become very difficult, because you will not just be competing with the available actors who are your type, but you will now compete with every actor, dead or alive, who has made their “digital double” available for rent … 21/

@Teamsters @IATSE @Teamster … in a range of ages to suit the character. You also will be in competition with an infinite number of AI Objects that the studios/streamers can freely use. And a whole cast of AI Objects instead of human actors eliminates the need for a set or any crew at all. 22/

@Teamsters @IATSE @Teamster You are a complex & remarkable human. Don’t let the CEOs convince you otherwise. Seek out filmmakers & showrunners who value your basic worth & committed to human workers on their projects. These are the ones who will make work that matters. We’re going to be OK. Just hold on. /

[keehomania]

business proposal (제안서) — kim seokjin (김석진)

✧.* 18+

a closer look reveals the hidden multitude of narcissists roaming freely across the earth. they moved through life as ordinary figures—doctors, lawyers—sharing the same vulnerability of human blood. yet, there lingered a belief in their superiority, an unspoken arrogance. among them, businessmen appeared to embody that conceit most profoundly.

kim enterprises had the value of 1.5 billion won. a leading technology firm specializing in cutting-edge ai solutions and smart home devices. founded on the principles of advancing human-technology synergy, the company designs state-of-the-art gadgets that seamlessly integrate with daily life. under the visionary leadership of kim seokjin, the president’s son, the company has gained a reputation for pushing boundaries and setting new industry standards. currently, it lies at the forefront of revolutionizing smart technology, with a diverse portfolio ranging from intelligent automation systems to next-generation personal assistants.

impressive, really. it'd have been much more impressive if he was as likeable as his company. he was a narcissist in the purest form, no matter how much he cared for the company and his employees. only because no care would amount to the kind he put into himself.

the company had been running smoothly under his care for nine years, as his father had fallen ill and was unable to sustain it on his own. he knew he was making the right decision when he deemed seokjin the next heir, the next in control. he was smart, charming, persuasive. he knew every corner and end of a business deal, how to tie the knots and when to cut off loose ends.

“kim, it’s a pleasure to finally meet you in person. i must say, kim enterprises has been on our radar for quite some time.” seokjin shook his hand firmly, returning the smile. “the pleasure is mine, james. i've been following your company’s progress closely as well. it’s impressive how you’ve carved out a niche in ai development.”

james’s eyes lit up. “thank you. we’re particularly interested in your smart home integration systems. from what i understand, your latest model has seen a significant uptick in market share.” seokjin’s smile widened, “yes, our quantum series has been a game-changer. we’ve seen a 30% increase in market penetration over the past year. the integration of adaptive ai has really resonated with consumers, allowing for a more intuitive user experience.”

james nodded, clearly pleased. “exactly. that’s why we’re keen on a partnership. our research indicates that your technology complements our upcoming product line perfectly. what terms are you envisioning for this deal?” seokjin considered the question thoughtfully. “given the scope of the integration and the potential for cross-promotion, i’d suggest a revenue-sharing model. we propose a 60-40 split in favor of kim enterprises for the first two years. this would allow us to leverage your distribution network while providing you with a substantial stake in the revenue generated.”

james raised an eyebrow, thoughtful. “that’s a fair proposition. but considering the development and marketing costs, how about adjusting the split to 50-50 initially, with a performance-based adjustment thereafter?” seokjin weighed the offer, then nodded. “i see your point. let’s compromise at 55-45, with a performance review after the first year to reassess the terms. we can draft a detailed agreement to reflect this.”

james’s expression softened into one of admiration. “agreed. your understanding of both the technology and market dynamics is impressive, kim. it’s clear you’ve put a lot of thought into this.”

seokjin’s eyes sparkled with resolve. “thank you, james. i believe in building partnerships that are beneficial for both sides. our goal is not just to expand our market presence but to also deliver exceptional value through innovative collaborations.” james raised his glass with a smile. “well said. i look forward to working with you. let’s toast to a successful partnership.”

he truly was a natural, he knew exactly what to say and how to say it. however, even if he was reluctant to admit it, he couldn't have done it on his own.

you navigated the room with a calm, poised demeanor, your sharp eyes scanning for any potential issues or tasks that needed attention. you approached seokjin with a subtle nod, a tablet in hand. he acknowledged the gesture, his eyes flickering with appreciation. “i’ve just received the finalized draft of the agreement,” you said quietly, sliding the tablet over to him. “i made sure to include the revised revenue split and the performance review clause you discussed with james.”

he glanced at the document, his expression approving. “perfect timing. you’ve captured all the necessary details. thanks for handling this so efficiently.” james, intrigued, looked at you. “i must say, it’s clear that you play a crucial role in ensuring everything runs smoothly. your attention to detail must be invaluable.”

you smiled modestly. “thank you, james. it’s my job to make sure that the priorities are met and that every aspect of our deal is thoroughly managed. it’s a pleasure to contribute to the success of our partnerships.” as you stepped back, you made a quick call to coordinate a follow-up meeting with the legal team, ensuring that all paperwork would be processed without delay. your presence was a testament to the meticulous planning that underpinned seokjin's success.

although he was the brains behind the operation, you were the one that made sure the operation was in action. you coordinated all of his appointments and travel arrangements, handled all of his phone calls, drafted all of the reports and presentations, organized all of the meetings, supported all of the projects, and so much more. you were good at your job, and you loved it.

it was one of the many reasons why that same night, in the back of seokjin's limo, he had met your words with a look of horror displayed on his face. you remained stoic as you adjusted the hem of your dress, pushing your hair past your shoulder before meeting his gaze once more. “you want to quit?” you nodded in confirmation. the question itself held more shock than intended, but he couldn't help it. your announcement had put a dent in the night. you had been his left hand for exactly nine years and, out of the blue, you had announced that you were ready to leave the company.

the city lights blurred past the windows as you sat in the back of seokjin's sleek, black limousine. the leather seats were soft beneath you, but there was tension in the air that makes you sit a little straighter, hands folded tightly in your lap. seokjin was beside you, scrolling through his phone with a practiced ease, oblivious to the storm brewing in your mind.

“it's personal,” you explained, trying to keep your tone even. “i have some matters in my life that need my full attention right now.” he stared at you, disbelief etched on his features. “after nine years? just like that?”

“i'm sorry,” you said, your heart aching with each word. “but it's something i have to do.” seokjin's jaw tightened, but he nodded curtly. “if that's your decision, i won't stand in your way.” the rest of the ride passed in heavy silence, the atmosphere between you both laden with unspoken words and shared sorrow. you could only gaze at the fleeting cars through the window, oblivious to the hurt etched into what was supposed to be his stoic expression.

that night, he found himself tossing and turning in his grand, empty bed. sleep eluded him, chased away by a persistent nightmare. in it, he saw a woman with long, black hair, her back always turned to him. no matter how much he called out and cried, she never looked back, slipping further away with each step. he woke up in a cold sweat, the image of the woman haunting him. the clock beside his bed read that it was only four o'clock. frustrated and unsettled, he spent the rest of the night staring at the ceiling, unable to shake the sense of impending loss.

the following morning, he stood in front of the mirror in his expansive bedroom, the morning light filtering through the curtains. his shirt was buttoned, but his tie lies undone around his neck. he waited, as he always did, for you. when you arrived, your expression was composed, professional. "good morning, vice chairman."

he nodded, his eyes fixed on your reflection in the mirror. “morning, secretary (y/n).” you stepped forward, deftly tying his tie with practiced hands, the sound of your name stinging more than necessary. the proximity, once a simple part of your routine, now felt charged with the weight of your impending departure.

he gazed at himself in the mirror, his ego surfacing as a way to mask his vulnerability. “do you see that? the beauty?” you glanced at the mirror, assuming he meant the sunlight casting a golden glow across the room. “yes, the sunrise is beautiful.” a faint smirk touched his lips. “no, not the sunrise. me. my aura.”

you suppressed a sigh, knowing that it was nothing but the the standard for him. “yes, very dazzling, vice chairman.” satisfied, he turned away from the mirror and straightened his suit jacket. “let's go. we have breakfast at my parents' house.”

the drive to the kim family estate was quiet, the earlier tension replaced by a heavy resignation. seokjin's family home was grand, an imposing structure surrounded by meticulously maintained gardens. inside, you were greeted by his mother, her warm smile a stark contrast to the austere demeanor of the chairman. “good morning, hyeon. (y/n), it's always a pleasure to see you.”

“good morning, mother,” seokjin replied, his tone polite yet distant. the chairman nodded at you both, his presence commanding respect. “let's eat.”

breakfast was a formal affair, the table laden with an array of traditional dishes. conversation was polite, centered around business and family matters. seokjin's parents were unaware of your decision to leave, and you caught seokjin's gaze more than once, a silent understanding passing between you. as the meal progressed, you couldn't help but feel a pang of sadness. that world, so intertwined with his, had been your life for nearly a decade. leaving it behind wouldn't be easy.

breakfast ended, and the chairman suggested that he and his son retire to the study room for a private discussion. you followed his mother to the sitting room, where she invited you to join her for tea. she was a gracious host, her demeanor warm and inviting. “how have you been, sweetheart? it feels like forever since we had a proper chat,” she said, pouring tea into delicate porcelain cups.

you smiled, taking the offered cup. “i've been well, mrs. kim. thank you.” her eyes sparkled with curiosity. “tell me, what do you think about my hyeon? he talks about you often.”

you paused, considering your words carefully. you knew she was an older lady, so you didn't question the way she misnamed him. her memory had probably grown shabby. “he's an exceptional leader, very dedicated to his work. it's been an honor to work with him.” she nodded, her smile widening. “yes, he's always been very driven. but tell me, is my son seeing anyone? he never mentions these things to me.”

you shook your head. “despite all the girls around him, he's not dating anyone.” mrs. kim's eyes widened in horror. “he's not— gay, is he?”

you stifled a laugh, shaking your head again. “no, mrs. kim, he's not. he's just very focused on his work.” she sighed in relief, placing a hand over her heart. “thank goodness. it would be wonderful for him to finally get a girlfriend. he's not getting any younger, you know.” you couldn't help but wonder at her words. the idea of him with someone else felt oddly unsettling.

in the study room, seokjin's father, chairman kim, sat behind an imposing oak desk, his expression stern. “i heard a rumor, seokjin. (y/n) is quitting?” his jaw tightened, but he met his father's gaze steadily. “it's true. but i won't let it happen.”

chairman kim raised an eyebrow. “and how do you plan to stop it?” seokjin's voice was firm. “i'll find a way to convince her to stay. she's indispensable to me.”

a moment of silence passed before chairman kim's lips twitched into a faint smile. “are you dating her?” seokjin blinked, momentarily taken aback. “no, father, i'm not.”

the chairman feigned a dramatic gasp, clutching his chest. “oh, i feel faint. my son, the great seokjin, not dating his perfect secretary.” he rolled his eyes, a rare display of exasperation. “i've seen your medical records, father. you're perfectly healthy.”

chairman kim waved a dismissive hand. “you should do your father a favor and find a wife, give us grandchildren. it's time you settled down.” seokjin sighed, the weight of his father's words lingering. he had never been in a relationship, and neither had you. it was one of the reasons you knew you had to quit. your life revolved around your work, as did his. only, you weren't satisfied with that. it wasn't that he wasn't attracted to anybody, because he was, but nothing mattered more than his craft. he felt off about women touching him, in any case. it made him anxious, and brought up memories he fought to keep hidden.

you and seokjin departed for the office, the morning sun casting long shadows across the driveway as the car pulled away from the estate. the ride was initially silent, both of you lost in thought. he finally broke the silence, “what exactly did you mean by personal matters?” his tone was careful, almost hesitant.

you turned to him, offering a small smile. “i'm looking to settle down, vice chairman. i want to get married, have children.” he fell silent, the weight of your words settling over him. the rest of the ride to the office was steeped in an unusual quiet, your declaration hanging in the air like a specter.

upon arriving at the office, he moved through the halls in a daze. his usual commanding presence seemed diminished, his mind clearly elsewhere. he entered his office, finding his younger intern already there. “good morning, vice chairman,” jungkook greeted cheerfully, his youthful energy a contrast to seokjin's subdued demeanor.

he barely acknowledged him, slumping into his chair. jungkook, sensing something was off, leaned forward with a curious smile. “you look like you've seen a ghost. what's up?” seokjin rubbed his temples, sighing. “it's secretary (l/n). she wants to quit.”

jungkook raised an eyebrow. “oh? did you try offering her a promotion, bigger pay, fewer working hours?” he nodded in response. “i did. she dismissed it all. said she wants to settle down, get married, have children.”

jungkook's eyes twinkled with mischief. “and that shocked you?” seokjin glared at him, but his grin remained unshaken. “why does it bother you so much, vice chairman? do you like her more than just a secretary?” the question lingered in the air, met with silence. his mind raced, trying to comprehend why your decision affected him so deeply. he couldn't deny the pang of jealousy at the thought of you with someone else, starting a life that didn't include him.

jungkook leaned back in his chair, crossing his arms. “maybe it's time to ask yourself why her leaving matters so much to you.” he remained quiet, lost in thought. How could marriage and a family be more important than the bond you shared with him? the realization struck him hard—perhaps it wasn't just about losing an exceptional secretary. maybe, just maybe, it was about losing you.

a knock on the door disrupted the tense silence between the two men. you entered, carrying a tray with a steaming pot of tea and three cookies on the side, exactly how seokjin liked it. the aroma of the tea briefly lightened the atmosphere. he looked up, his expression softening momentarily at the sight of you. “thank you, secretary (l/n).”

you placed the tray on the table, pouring a cup of tea for him and setting it in on his desk. “i've sent out emails looking for a future secretary. one of the primary candidates is on her way.” jungkook observed the way his face twisted with hurt at your words. despite the pain evident in his eyes, seokjin maintained his composure. “join us while we wait for her.”

you nodded, taking a seat beside the young intern. the room fell into an uncomfortable silence, broken only by the ticking of the clock. seokjin sipped his tea, the familiar taste doing little to ease his troubled mind.

a few minutes later, the door opened, and a young woman entered. she had a bright, cheerful demeanor, her eyes sparkling with enthusiasm. “hello, i'm jung keulgi. it's an honor to be here.” seokjin straightened, adopting his usual authoritative posture. “miss jung, are you ready to devote yourself to a perfect company?” she beamed. “absolutely! i'm very excited for this opportunity.”

you couldn't help but roll your eyes at the narcissistic question. “are you prepared to handle working for someone with an ego as big as the company?” keulgi sensed the underlying tension but maintained her cheerful facade. “i'm sure i'll manage.”

seokjin continued, his tone growing sharper. “will you stay devoted instead of quitting due to silly things like personal matters?” the tension in the room escalated. you snapped, unable to hold back any longer. “are you done, vice chairman?”

his eyes flashed with anger. “about as done as you are, secretary (l/n).” keulgi, clearly uncomfortable but trying to stay positive, interjected softly, “if you hire me, i'll do my best.”

seokjin didn't take his eyes off you as he replied, “you're hired.” as he turned to you, his voice was cold and demanding. “you have a month to turn her into your carbon copy. after that, do as you please.” the room fell silent once more as the weight of his words settled over you. keulgi glanced between you and him, her cheerful demeanor now tinged with apprehension.

he stood, signaling the end of the meeting. “that will be all for now. welcome to kim enterprises, miss jung.” she nodded, offering a hesitant smile. “thank you, vice chairman.”

as she left the room, you remained seated, the gravity of your situation sinking in. seokjin's harsh command echoed in your mind, a painful reminder of the rift that had formed between you. jungkook, sensing the need for a distraction, cleared his throat. “well, this is going to be interesting.”

seokjin shot him a glare. “you're dismissed, jungkook.” with a playful salute, he left the room, leaving you and him alone once more. the silence was heavy, filled with the unspoken emotions and unresolved tension. he finally broke the silence, his voice softer but still edged with hurt. “you can have the rest of the day off.”

you glanced up at him in disbelief, but you weren't willing to argue any further. all you could do was nod and bow before leaving the room. he was alone, once more. he couldn't do anything but watch as you left, gulping as if to hold himself back from calling out your name. you could train all the candidates in the world, yet it would never be the same.

you stood at your kitchen sink, washing the last of the dinner dishes as the sun set, casting a warm orange glow through the window. the evening was peaceful, the kind of tranquility you had been craving. as you dried your hands and prepared to head to bed, the sudden blare of a car horn startled you. peeking out the window, you saw seokjin standing next to his sleek black car, looking up at your house.

heart pounding with a mix of surprise and curiosity, you hurried outside. “vice chairman? is everything okay?” he shook his head, a slight smile playing on his lips. “no emergencies, secretary (l/n). i just needed to see you.” you frowned, puzzled. “at this hour? what's so urgent?”

his eyes locked onto yours, intense and searching. “are you serious about quitting to settle down?” you nodded, feeling a familiar pang of sadness. “i am. i'm ready to put all my attention on a relationship.”

his expression shifted, the gravity of your words sinking in. he took a deep breath, and then, to your astonishment, he did the unthinkable. he dropped to one knee and pulled out a small velvet box, opening it to reveal a dazzling diamond ring.

“marry me, secretary (l/n). i'm rich, handsome, and more than capable of giving you everything you want.” you stared at him, completely taken aback. his usual confidence seemed both reassuring and out of place in this moment. he continued, his voice earnest, almost pleading. “i'm perfect for you. accept my proposal.”

his words hung in the air as you tried to process what was happening. finally, you leaned in close, your face inches from his, and inhaled deeply. seokjin's heart stopped, anticipation flickering in his eyes. but instead of a kiss, you pulled back, your expression skeptical.

“are you drunk, vice chairman?” he blinked, clearly taken aback. “no, i'm sober. i'm serious.”

you laughed softly, shaking your head. “i believe you. but vice chairman, i don't want a perfect life with a perfect man. i just want to be with an ordinary guy from an ordinary family.” his face fell, his confident facade crumbling. “why not me? i'm perfect!”

you smiled, despite the annoyance of his narcissistic words clawing at your nerves, and you chose the easy way out. assuring him that he was nothing but flawless was the only way to get him to stop talking about it. “that's exactly why. you deserve someone who sees you that way, but it's not me.” the rejection hung heavy between you as you turned and walked back into your house, leaving him kneeling in the fading light.

the following day, he recounted the entire incident to jungkook, who listened with wide eyes. when he finally finished, the intern burst into laughter, unable to contain himself despite the glares from his boss.

“vice chairman, you can't just propose out of the blue like that, this isn't the eighteenth century,” jungkook said, wiping tears of laughter from his eyes.

his frown deepened, but he couldn't argue with jungkook's logic. “so, what should i have done, then?” he shrugged, still grinning. “maybe start by asking her on a date? get to know her outside of work. build a relationship first. you can't skip straight to marriage, no matter how perfect you think you are.”

the elder mulled over his words, realizing the truth in them. he had acted impulsively, driven by a fear of losing you, but dating? he was actively unfamiliar with the entire thing. in fact, he thought it was pointless. nothing but a waste of time, but if it meant stopping you from quitting, maybe it was wasting time in the best way possible.

you sat in your office, typing away at your computer, but your mind kept drifting back to the previous night. the image of your boss on one knee, his earnest proposal, and your subsequent rejection played on a loop in your head. the weight of your decision and its implications loomed large.

“hey, (y/n),” a familiar voice broke through your thoughts. you looked up to see kim namjoon, the head of finances, standing at your desk. his expression was a mix of concern and curiosity. “is it true? are you really leaving?” you offered him a kind smile and nodded. “yes, namjoon. it's true.”

the news seemed to ripple through the office. baekhyun and sooyoung, who were nearby, immediately voiced their protests. “you can't be serious!” baekhyun exclaimed, his usually cheerful demeanor clouded with disappointment. sooyoung nodded vigorously. “yeah, you've been here forever! what are we going to do without you?”

keulgi, who had been quietly observing, chimed in. “i've heard so much about your amazing work. it's going to be hard to fill your shoes.” you felt a pang of guilt but tried to reassure them with a smile on your face. “we'll all stay in touch. it's not like i'm disappearing.”

sooyoung then brightened, a mischievous glint in her eye. “how about we have a dinner after work? to welcome keulgi and to honor your nine years of hard work.” you hesitated, not wanting to make a big deal out of your departure. but keulgi's encouraging smile swayed you. “come on, it would be nice.” with a reluctant smile, you agreed.

the moment was cut short as the door to the office opened and seokjin walked in. the room fell silent, all eyes turning to him. he let the silence hang for a moment before speaking, his gaze locked onto yours. “am i invited to this dinner as well?” the tension was palpable. baekhyun hesitated before responding, glancing around at the others. “of course, vice chairman. you're welcome to join us.”

seokjin's smile was tight as he nodded. “very well. i'll see you all there.” he left the room as suddenly as he had entered, leaving your heart heavy with unspoken emotions. namjoon broke the silence, his tone light but his words carrying weight. “is it just me, or did it suddenly get cold in here?” the others murmured their agreement, exchanging glances.

“i don't know what's going on,” baekhyun said, shaking his head. “but he's been awfully on edge lately.” you remained silent, the weight of your decision and seokjin's reaction pressing heavily on your mind. the upcoming dinner promised to be an eventful one, but you couldn't shake the feeling that it would also be pivotal in the worst way possible.

you stood in front of your mirror, giving yourself a once-over. you had opted for a casual outfit, perfect for the laid-back atmosphere of the local barbeque spot where your colleagues were hosting your farewell dinner. just as you were adjusting your hair, a loud honk interrupted your thoughts. curiosity piqued, you peered out the window to see none other than seokjin, leaning against his car, looking as out of place in your neighborhood as a peacock in a flock of pigeons.

you opened the window and leaned out. “what are you doing here?” he glanced up, a smirk playing on his lips. “i'm not here to propose again, if that's what you're worried about. i'm here to pick you up.” your eyebrows shot up in surprise, “why?”

“isn't it so ordinary of me to go with my coworkers?” he replied, clearly pleased with himself. you shook your head, amusement dancing in your eyes. “yes, well done, vice chairman. give me a minute.”

you grabbed your bag and headed downstairs. as you stepped outside, you noticed his attire—an expensive suit that screamed high-end fashion. you stifled a laugh, knowing he would stand out like a sore thumb at the spot you had all agreed on. nonetheless, you entertained his gesture and got into the car. the drive was filled with light conversation, mostly about work and the upcoming transition. despite the casual nature of the evening, you could sense his effort to blend in, which you found oddly endearing. when you arrived at the restaurant, the familiar scent of grilled meat and beer wafted through the air, making seokjin's face contort in mild disgust. you chuckled at his reaction. “welcome to the real world, vice chairman.”

inside, your colleagues greeted you warmly, their eyes widening in surprise when they saw their boss. he maintained his composure, though you could see his discomfort. at the table, he attempted to take charge. “what's everyone drinking?” he asked, clearly expecting a sophisticated answer. “perhaps an old variation of whisky?”

a stunned silence fell over the group, everyone staring at him in disbelief. you nervously laughed. “they only serve beer and soju here, vice chairman.” for a moment, you expected him to bristle at the lack of his preferred drink. instead, he stifled a sigh and nodded. “beer it is, then.”

as the evening progressed, you found yourself reminiscing. it had been nine years since you first joined kim enterprises, and you vividly remembered celebrating your first day in this very spot. you were drinking beer when a younger seokjin had approached you, his demeanor confident and slightly arrogant. “do you know who i am?” he'd asked, and you'd honestly had no clue. little did you know back then just how egotistical he was.

now, years later, you watched him attempt to navigate this ordinary setting. as the night wore on, you noticed the subtle signs of him getting tipsy. his cheeks flushed, his laughter louder and more uninhibited. eventually, you decided it was time to call it a night. “i think i should take him home,” you said, standing up.

your colleagues protested, but you promised to make it up to them. they relented, and you guided a slightly unsteady seokjin to his car. the drive to his house was quiet, his head leaning back against the seat, eyes half-closed.

when you arrived, you helped him inside, supporting his weight as you guided him to his bedroom. you gently eased him onto the bed, intending to leave as soon as he was settled. but just as you were about to turn away, he grabbed your wrist, pulling you down onto the bed. you fell on top of him, your faces inches apart. his eyes, though slightly glazed, held a seriousness that made your heart race. “pretty ordinary of me to get drunk off beer, right?” he slurred, a lazy smile on his lips. your breath caught in your throat. “yes, very ordinary.”

“thank you, secretary (l/n),” he mumbled, his eyes closing. he fell asleep almost instantly, his grip on your wrist loosening. you stayed there for a moment, your heart pounding, before carefully tucking him in. you watched him for a few seconds longer, your emotions a whirlwind. finally, you tore yourself away, quietly leaving his house and heading home, your mind a jumble of thoughts and feelings you couldn't quite name.

the following morning, you arrived at the office early, keen to begin the handover process with keulgi. the usual hustle and bustle of the workplace greeted you, but today there was an undercurrent of anticipation and anxiety. it was the beginning of your final month at kim enterprises, and you wanted to ensure everything transitioned smoothly.

as you were explaining the intricacies of the office dynamics to keulgi, seokjin entered, looking visibly worse for wear. he massaged his temples, clearly nursing a headache from the previous night. you couldn't help but feel a twinge of guilt. you followed him into his office, where he promptly sank into his chair, wincing slightly.

“good morning, vice chairman,” you greeted, trying to keep your tone professional despite your concern. “morning,” he muttered, barely looking up.

despite your concern, you exited the office, re-joining keulgi in order to show her around. “so, these are the folders you'll need to keep track of—client files, project updates, and financial reports. everything is color-coded for easy access. emails are prioritized into high, medium, and low urgency. make sure to flag anything that needs immediate attention.”

she nodded, absorbing the information. “got it. and what about his schedule?” you handed her a tablet with his meticulously planned itinerary. “his schedule is very tight. make sure to coordinate with all department heads and external partners. he's very particular about his meetings being on time.”

as you continued the walkthrough, keulgi mentioned, “oh, by the way, i noticed one of the legs on his chair was falling apart, so i put it together with some cables.” your eyes widened in shock, “what kind of cables?”

“rubber cables,” she replied, confusion etched on her face at your reaction. your heart sank. without another word, you rushed into seokjin's office, your pulse racing. the sight that greeted you confirmed your worst fears. he was on the floor, shaking, his head in his hands, his entire demeanor shattered.

“vice chairman!” you cried out, rushing to his side. “i'm so sorry, she didn't know—” he didn't respond, his breathing erratic. you quickly reached for the chair and cut off the rubber cables. the moment they were gone, his shaking subsided, though his face remained pale and his expression haunted. keulgi, realizing the gravity of the situation, joined in the apologies, her voice frantic. ”i'm so sorry, vice chairman. i didn't know—“

seokjin's gaze was ice cold as he finally looked up at you, his eyes filled with a mixture of anger and something you couldn't quite place. “is this how you're carrying out your duties, secretary (l/n)?” you stood there, stunned and silent. the warmth and camaraderie of the previous night seemed like a distant memory. his words cut through you like a knife, and for the first time, you had no response.

seokjin struggled to his feet, regaining his composure with great effort. “leave,” he commanded quietly, the tension in his voice unmistakable. you and keulgi hurried out of the office, the weight of the incident heavy on your shoulders. outside, you tried to reassure her, but the shock of your boss's reaction lingered.

inside his office, he sat down once again, burying his face in his hands. he mentally cursed himself for his harsh words. his eyes fell on the rubber cables now discarded in the trash can, and a shudder ran through him. memories he'd fought to bury resurfaced, and he struggled to push them back down. the trauma, long kept at bay, clawed its way to the surface. he knew he had overreacted, and he hated himself for it. he had to apologize to you, but the thought of facing you after what had just happened seemed insurmountable. how could he explain the depth of his fear, the reason for his reaction? for now, he could only sit there, the remnants of his vulnerability on display, hoping he hadn't irrevocably damaged the fragile relationship he had with you.

he sat behind his expansive mahogany desk, its polished surface reflecting the ambient light filtering through the large, floor-to-ceiling windows of his office. the cityscape of seoul lay sprawled out behind him, but his attention was far from the view. instead, his eyes were unfocused, staring blankly at the stack of documents in front of him. his mind was elsewhere, fixated on the conversation he'd had with his intern just days ago.

jungkook, seated opposite to him with his laptop open, was discussing the final preparations for the launch of their new art gallery. the young intern's enthusiasm was palpable, his voice animated as he detailed the latest developments, the artists who had confirmed their participation, and the final touches needed for the grand opening. but despite his energetic briefing, seokjin's mind kept wandering back to a single, pivotal point in their earlier exchange.

“you can't just propose out of the blue,” jungkook had laughed, his eyes sparkling with amusement. “you need to take it slow. ask her out on a date first.”

seokjin's usually sharp mind was dulled by the weight of those words. proposing had seemed like a logical solution to him. a clear, decisive action to keep you from leaving. but now, in the wake of jungkook's advice, he realized how absurd it must have seemed. how uncharacteristically rash and desperate. the thought of asking you out on a date, a simple date, felt strangely daunting.

“vice chairman? are you listening?” jungkook's voice cut through his reverie, pulling him back to the present. he blinked, forcing his attention back to his intern. “yes, jungkook. i'm listening. the gallery—” he trailed off, struggling to find the thread of their conversation.

he raised an eyebrow, a knowing smile playing on his lips. “the gallery launch is on track. but you don't seem very interested today. is something on your mind?” he sighed in response, running a hand through his perfectly styled hair. he prided himself on his composed and unflappable demeanor, but today, he felt anything but. “it's nothing. just some personal matters, as some would say.” he couldn't bare to focus on the project at hand. no, in fact, he was ready to execute a project of his own.

the soft hum of conversation and clinking of cutlery filled the air as you and your friends settled into a cozy corner booth at a chic restaurant. the atmosphere was relaxed, with warm lighting and comfortable seating that made it perfect for a catch-up lunch. your girlfriends were animated and full of news, and you found yourself caught between genuine happiness for them and a pang of wistful longing.

one of your friends, jiho, was regaling the table with stories about her recent wedding. her eyes sparkled with joy as she described the ceremony, the heartfelt vows, and the beautiful reception. you smiled and applauded her enthusiasm, but inside, you couldn't help but feel a twinge of jealousy. the idea of finding such happiness seemed elusive, and your heart ached slightly at the thought.

“you're going to love being married,” jiho said, her voice full of contentment. "it’s just wonderful." you nodded, offering a supportive smile. “i'm so happy for you, jiho. it sounds like it was a perfect day.”

as she continued sharing details, your other friend, minji, leaned in, her eyes twinkling with a mischievous glint. “speaking of perfect days,” she began, “i have something to tell you. my husband’s friend saw your profile on social media and, well, he’s been asking about you.”

your heart skipped a beat. minji's husband had been a close friend of yours for years, but you had no idea who the friend in question was. the idea of someone from his circle showing interest was both flattering and daunting. “what’s he like?” you asked cautiously. minji grinned. “he’s a nice guy, charming and successful. i think you’d get along. how about we set up a blind date?”

you hesitated. the idea of a blind date was daunting, but the prospect of meeting someone new, especially someone vetted by friends, was appealing. you glanced at your friends' eager faces and took a deep breath. “okay, i’ll do it.” minji clapped her hands excitedly. “great! i'll set it up and let you know the details.”

just as the conversation shifted to wedding anecdotes and dating possibilities, a cheerful waitress approached your table with a friendly smile. “excuse me, ladies,” she said. “we’re conducting a survey to improve our service and, in exchange, we’d like to offer you a free appetizer. would you be interested?” your friends, always up for a little extra perk, agreed enthusiastically, and you followed suit. the waitress handed over a clipboard with a short survey and left to fetch the appetizer.

thu looked over the questions with mild curiosity. the first asked, “ideal date spot with your significant other?” the second, “ideal activities with significant other?” and the last, “ideal gift given by significant other?” you answered thoughtfully, trying to balance your idealistic dreams with the reality of your current situation. as you finished filling out the survey and handed it back to the waitress, you felt a slight nagging sense of familiarity with the tone of the questions. they seemed familiarly bosay and demanding, almost like they were trying to gauge your relationship ideals with a hint of urgency. but you brushed off the feeling, focusing instead on the excitement of the impending blind date and the lively conversation with your friends.

in the dimly lit rec room of seokjin's luxurious house, the soft clack of pool balls punctuated the otherwise quiet evening. jungkook lounged on the leather sofa, his gaze fixed on him, who was confidently taking shots at the pool table with practiced ease. the game seemed to serve as a backdrop for their conversation, but jungkook's attention was focused on the stack of papers spread out on the coffee table.

“you did what?” his voice was a mix of incredulity and disbelief as he stared at the surveys before him. the questions and answers were neatly recorded on the forms, and jungkook couldn't believe what he was seeing. seokjin, with a proud smirk, took another shot, his movements graceful and deliberate. “i paid the restaurant to hand out those surveys,” he said, a hint of satisfaction in his tone. “i wanted to see what kind of answer i'd get. and now, i need you to find the one with her name on it.”

jungkook’s eyebrows shot up in shock. “you’re seriously crazy, this is way over the top.” ignoring the incredulous glares from his elder, he picked up the stack of surveys and began sifting through them. his hands moved quickly, flipping through each paper as he muttered under his breath. “this is insane. what are you trying to accomplish?”

seokjin, meanwhile, remained focused on his game, the smirk never leaving his face. his confidence was unwavering, but jungkook could sense a trace of anxious anticipation beneath the surface. after what felt like an eternity to him, he finally spotted the survey with your name. he held it up, slightly hesitant. “here it is. this is the one.”

his eyes lit up with a mixture of excitement and triumph. he rushed over, snatching the paper from his hands with a deft movement. his gaze was fixed on the survey, and as he read through your answers, his smirk broadened into a genuine, if somewhat smug, smile.

“how childish,” he remarked aloud, his voice laced with a blend of amusement and satisfaction. he began reading your responses aloud with a playful tone. “ideal date spot: an amusement park. ideal activities: rides, very charming. ideal gift: a teddy bear.” jungkook watched, his initial skepticism replaced by bemused curiosity. “seriously? you’re actually taking this seriously?” he had never been more serious.

the call came just after you wrapped up your brief lunch with your friends, the sound of seokjin’s voice crackling through the speaker, urgent and commanding. “you need to meet me immediately,” he said, his tone brooking no argument. he gave you the coordinates, and you found yourself driving across town with a mix of curiosity and trepidation. arriving at the amusement park, you were surprised to see it eerily quiet and closed for the night. you sat on a bench near the entrance, trying to piece together what he could have possibly wanted in such an unconventional setting. the minutes ticked by slowly until seokjin finally appeared, stepping out of the darkness with his usual confident stride.

“what’s going on?” you asked, rising from the bench to meet him. “why did you bring me here?” his eyes twinkled with a secretive glint. “we’re going to be here for the night. i have a ‘free pass,’ so to speak.”

you blinked, puzzled. “a free pass? but the park is closed.” seokjin simply smiled, taking your hand and leading you towards the entrance. “just follow me.”

as you walked through the empty park, the moonlight casting long shadows across the deserted grounds, you couldn’t help but feel a mix of excitement and apprehension. he guided you to one of the rollercoasters, and despite your protests, he insisted on riding it first. the rollercoaster roared to life, and as you climbed higher and higher, your heart raced with a blend of thrill and terror. when the ride finally came to a stop, you were visibly shaken, your hands still gripping the safety bar as if it were your lifeline.

he turned to you, his face stoic but his eyes searching. “did you have fun?” you hesitated, your voice trembling. “it was fun, i guess.”

he raised an eyebrow, sensing your unease. “why do you seem so hesitant?” you sighed, feeling a bit embarrassed. “it was too scary. i wasn’t expecting it to be so intense.” he looked at you with a mixture of concern and amusement. “then why did you go on it?”

“because you asked me to,” you admitted. a smile curved his lips, and he quickly shifted gears. “alright then, let’s go on rides you want to enjoy.” your face lit up with relief and excitement. you led him towards the merry-go-round, and as the ride spun in gentle circles, you felt a wave of childhood nostalgia. you waved enthusiastically, feeling the pure joy of the moment. he watched you, his gaze softening as he took in your happiness.

the merry-go-round went around seven times, and as you disembarked, you couldn’t stop smiling. seokjin then guided you into the park’s restaurant. to your surprise, the place was completely empty.

“what’s all of this?” you asked, glancing around in awe. he shrugged casually. “i rented everything out for the night. consider it a going-away present.”

your heart fluttered at his gesture. “thank you, vice chairman.” he smiled, slicing a steak and placing it in front of you. as you dug into the meal, he glanced at you with genuine interest. “why did you enjoy the merry-go-round so much?”

you hesitated, then opened up. “it was one of my favorite rides as a child. i used to watch it from afar, because my parents never had the money to let me actually ride it.” hiw expression softened, a shadow of sadness crossing his face. “i'm sorry to hear that.”

the meal continued in a comfortable silence, broken only by the occasional clinking of cutlery. after you finished, hw told you there was one more surprise. “just be patient,” he said with a hint of mischief in his eyes. curious, you followed him outside to a spot overlooking the sea. As you waited, the crackling sound of fireworks filled the air, bursting into vibrant colors against the night sky. your eyes widened with delight as you watched the display.

“isn’t it pretty?” you asked, turning to seokjin. his gaze was fixed on you, not the fireworks. “beautiful,” he replied, his voice low and sincere.

the car ride back was filled with a charged silence. as you stared out the window, a memory of the survey and its bossy tone flashed in your mind. you turned to Seokjin, your eyes wide with realization. he looked at you with a smug smile, clearly enjoying the surprise. before you could ask more, the car pulled up to your home. he exited and opened your door, handing you a large, stuffed teddy bear from the trunk. you were overwhelmed with gratitude and, in a moment of pure joy, you hugged your boss tightly.

to your astonishment, he hugged you back, his embrace warm and reassuring. as you pulled away, both of you were so close. too close for comfort. you knew better, stopping yourself as you glanced at the time. “it’s getting late,” you said softly. he nodded, his eyes reflecting a mix of emotions. “good night. i'll see you in the morning.”

the morning sun streamed through your bedroom window, casting a gentle glow over the room as you prepared for another day at work. you had almost forgotten about the stuffed teddy bear seokjin had gifted you the night before. as you reached for it, something shifted inside its pocket. curiosity piqued, you reached in and pulled out a small, elegant box.

opening it carefully, you found a delicate silver necklace inside. the intricate design and glint of the metal took your breath away. you were momentarily stunned, not expecting such a thoughtful gift. after a moment of hesitation, you decided to keep the necklace. you slipped it into your pocket, planning to wear it later.

at the office, you settled at your desk, the necklace still weighing on your mind. as you worked, you fished it out of your pocket and admired it, the silver catching the light. unbeknownst to you, he was watching from his office across the hall. his gaze softened as he observed you, a small, admiring smile on his lips. the sight of you, glowing with a mix of wonder and appreciation, made him think how gorgeous you were.

you finished adjusting the necklace around your neck, and as you headed to the bathroom, your phone rang. it was minji, her voice excited and insistent. “hey, i was just wondering if you’re still up for that blind date with my friend today? i know it’s short notice, but he’s really looking forward to it!”

it took a moment for the reminder to hit you. the blind date slipped your mind amidst the whirlwind of yesterday’s events. you agreed, albeit with some reluctance. “sure, i’ll meet him. just let me know the details.” as you entered the bathroom, keulgi emerged from a stall behind you, startling you. she had apparently overheard your conversation.

“are you going on a date?” she asked, her voice filled with surprise and curiosity. caught off guard, you nodded, glancing around to make sure no one else was within earshot. “yes, but please keep it quiet.” keulgi, ever enthusiastic, promised to keep it to herself. however, her enthusiasm got the better of her. as soon as you left the bathroom, she couldn't resist sharing the news with the rest of the office.

when you returned to your desk, the atmosphere in the office had noticeably shifted. colleagues whispered excitedly and shot you curious glances. the office buzzed with the news of your impending date. seokjin, who had been outside his office listening to the commotion, seethed with jealousy. his earlier soft smile had vanished, replaced by a scowl that betrayed his irritation. he paced back and forth, trying to control his frustration.

the excitement and chatter from your colleagues did nothing to ease his anger. his mind raced with thoughts of the date and the implications of your newfound interest. he couldn’t shake the feeling of possessiveness that gnawed at him, and the thought of someone else taking you out only fueled his frustration. the more he listened to the enthusiastic reactions of his staff, the more he felt his grip on his emotions slipping. he knew he needed to act, but he was caught between his pride and the undeniable feelings he had been trying to cast away.

the date began at a quaint, upscale café, where you met your blind date, taehyun. he greeted you with a polite smile and an amiable demeanor. as you made small talk, discussing interests and hobbies, taehyun seemed genuinely pleasant, though his compliments caught you off guard. “you look absolutely gorgeous tonight,” he said with a warm smile.

you blushed slightly, feeling a mix of embarrassment and surprise. “thank you,” you replied, attempting to refocus the conversation. as you chatted, you noticed that his tie was hanging loose and uneven. it irked you more than you expected, and you reached over to fix it, hoping to tidy up his appearance. he watched with a smile as you deftly adjusted the tie, clearly appreciative of the attention to detail.

just as you were about to continue the conversation, a loud, urgent yell interrupted the moment. “secretary (l/n)!”

you and taehyun both turned to see seokjin striding toward your table, his expression stormy and his eyes locked onto you with barely concealed anger. your heart skipped a beat at the sight of him. “vice chairman?” you asked, confusion mingling with concern. “what’s going on?”

he stopped in front of your table, his demeanor tense. “i need to see you urgently,” he said, his voice firm and unwavering. you glanced at taehyun, apologetic. “i’m so sorry, it seems to be an emergency.”

you followed him outside, where he led you to his waiting car. the drive began in silence, the air thick with unspoken tension. the car came to a sudden stop in the middle of the road, and you turned to seokjin, your anxiety growing. “what’s the matter?” you asked, trying to keep your voice calm despite the unease you felt.

his gaze was cold, his usual confident demeanor replaced by a stern, almost menacing composure. “never do that again,” he said, his voice carrying a tone of finality.

you frowned, confusion clouding your expression. “what do you mean? what did i do?” his eyes locked onto yours with intensity. “never let me see you with another man like that again.”

you didn’t respond immediately, and his jaw clenched as he seemed to wrestle with his emotions. finally, he added, “i don’t want to see you with anyone else. it’s not something i'm willing to accept.” the confession left you stunned. you stared at him, a mixture of surprise and realization dawning on you. the implications of his words were clear, and the protectiveness in his tone was undeniable. the car ride continued in silence, with the weight of his words lingering between you.

back at home, you went through your evening routine, attending to various tasks around the house. the day's events had left you both physically and emotionally drained. you found solace in a small ritual that had been a comforting presence throughout your life—your diary. sitting down at your desk, you pulled out the well-worn book, its pages filled with a mixture of memories, dreams, and sketches. as you flipped through the pages, you came across a series of drawings. they depicted a younger you and a boy, playing and laughing together. the accompanying writing read, “i miss you, brother.” the words tugged at your heart, and you felt a pang of sadness.

the drawings were a testament to a bond that had once been a central part of your life. as you closed the diary and set it aside, you felt the ache of missing something—or someone—important. the day’s events had stirred up memories you weren’t quite ready to confront.

later that night, as you drifted off to sleep, the familiar haze of dreams enveloped you. in your dream, you found yourself in a dimly lit basement, a place filled with shadows and echoes of the past. the little boy from your diary appeared, standing before you with a stern expression. you felt tears streaming down your cheeks, overwhelmed by a mixture of regret and longing. the boy began to scold you, his voice echoing with an authority that seemed to pierce through your sorrow. despite the scolding, you felt a deep sense of gratitude.

“thank you, kim soo—seo—” you started, trying to recall his name. but before you could finish, the boy cut you off with a tsk. “no, stupid. my name is kim seo—” the name was just on the tip of your tongue, but you couldn’t quite grasp it. the dream began to fade, and you woke up with a start, heart racing and breath uneven.

sitting up in bed, you felt the weight of the dream pressing on you. the name “kim seo” lingered in your mind, but it was elusive, slipping away before you could fully remember. the dream had left you with a deep sense of loss and confusion, and you were left grappling with the fragments of a memory that seemed to evade your grasp. as you lay back down, you couldn’t shake the feeling that there was something significant you were missing, a connection that was just out of reach. the memory of the dream and the name echoed in your thoughts, haunting you as you tried to find solace in sleep once more.

seokjin arrived at work the following day with a heavy air of exhaustion surrounding him. he trudged through the office, his usual confident stride replaced by a sluggish, disoriented gait. as the morning wore on, it became increasingly clear that he was struggling to stay awake. his head bobbed with fatigue as he sat at his desk, his eyes slipping shut despite his efforts to remain alert.

concerned, you approached his desk, gently shaking his shoulder. “vice chairman, are you alright?” when there was no response, you shook him harder, your worry mounting. his body felt unnervingly heavy, and it became clear that he was deeply asleep, his breathing uneven. panic surged through you as you realized the severity of the situation. without hesitation, you grabbed your phone and dialed for emergency services.

the paramedics arrived swiftly, their professional demeanor a small comfort amidst the chaos. you watched anxiously as they wheeled him into the ambulance. your heart pounded in your chest, and despite knowing it was likely nothing serious, you refused to leave his side.

in the hospital, as the medics prepared him for further examination, they reassured you that his condition wasn’t critical. “he’s just exhausted,” one of the paramedics said. “it’s likely just severe fatigue. you can go in once we’re done.” when you were finally allowed in, he was still asleep, his face pale and drawn. you took a seat next to him, trying to steady your breathing as you buried your face in your hands. the sight of him, knocked out cold, was deeply unsettling. It reminded you of something from your past—something too familiar.

as you stared at him, your thoughts drifted back to the boy from the basement. the way he was unconscious on the floor when the lady had taken you—the same position, the same labored breathing, the same pale complexion. the memories came rushing back, painful and vivid. the name “kim seo” echoed in your mind, but it didn’t quite fit. then you remembered the boy’s full name, “kim seohyeon.” the realization came with a jolt. “kim seohyeon,” you whispered to yourself, the name feeling strangely natural as it rolled off your tongue.

your relief was fleeting, however, as a chilling thought struck you. seokjin’s mother had asked you not even a couple days ago, “what do you think about my hyeon?” it wasn’t just a fragment of a bad memory—it was a piece of a puzzle falling into place. hesitantly, you turned your gaze back to him, who remained motionless. your heart raced as you said, “kim seohyeon.” your voice was shaky, trembling with the weight of the revelation.

for a moment, the room was silent, and you felt a brief sense of relief as though your words had broken the tension. but then, he stirred, his eyes fluttering open. his gaze was bleary, and he blinked at you in confusion. “what is it?” your heart sank as you saw his groggy, disoriented expression. the name you had just spoken had clearly registered with him, but his response was laced with irritation and confusion. you were left grappling with the enormity of the realization that seokjin—kim seohyeon—was more deeply connected to your past than you had ever imagined.

you took a deep breath, trying to steady the storm of emotions surging within you. “kim seohyeon,” you repeated, your voice trembling as you looked at seokjin. his eyes, which had been closed in exhaustion, flew open at the sound of his name. the shock and recognition dawned on his face as he fully grasped the situation. “it was you,” you said, your voice laden with disbelief.

your heart pounded as you pieced together the fragmented memories that had haunted you for so long. “i remember now,” you began, your voice quivering. “there was a boy—you were in the basement with me.” his expression shifted from confusion to horror as the realization sank in. “the dreams i’ve been having,” he said, his voice barely a whisper. “a black-haired woman, a basement—i’ve been dreaming about it for weeks.”

the pieces began to fall into place for you. “the boy i kept searching for, the one i couldn’t remember clearly—it was you. we were together in that basement. i’ve been trying to find you all this time, but i didn’t know it was you.” the enormity of the realization hit you like a tidal wave, and you began to sob uncontrollably. you had spent your entire life searching for the boy from the basement, the boy whose memory had haunted you for years. to discover that he was right under your nose all along, that seokjin was the one you had been seeking—it was overwhelming.

the flood of emotions surged through you, and the connections you had been struggling to piece together suddenly fell into place. the cables, the fear, the strange sense of familiarity—all of it made sense now. the sobs wracked your body, and you felt a deep, raw anguish as you realized how close you had come to losing him without ever knowing.

his gaze softened as he watched your breakdown. his usual composure and egotism crumbled in the face of your distress. weakly, he reached out to you, his hand trembling slightly. “it’s okay,” he said softly, his voice filled with a tender concern that was rare for him. “i’m here.” you hesitated for a moment, but then, seeking solace, you moved into his embrace. his arms wrapped around you, providing a comfort that felt both foreign and deeply familiar. you continued to cry, each sob a release of the pent-up fear and sorrow that had built up over the years. he held you close, his own breath shaky as he struggled to process the gravity of the situation. he stroked your hair gently, his touch soothing and steadying. the warmth of his embrace provided a sense of security that you hadn’t felt in a long time.

as your sobs began to subside, he pulled back slightly, tilting your chin so that you looked up at him. his eyes were filled with a mix of empathy and resolve. “you found me,” he said softly, his voice trembling with the weight of the moment. his words, though simple, carried a profound meaning. the realization that you had finally found him, the person you had been searching for, was both a relief and a heartbreak. in that moment, the intensity of your emotions reached a peak, and he leaned in, closing the gap between you.

his lips met yours in a kiss that was gentle at first, but quickly grew more passionate. it was a kiss that spoke of the pain, the longing, and the deep connection that had been forged through shared battles. you responded, kissing him back with equal fervor, allowing the years of separation and anguish to dissolve in the intensity of the moment. when the kiss finally broke, you both pulled back slightly, breathless and awestruck. the weight of the past had been acknowledged, and the connection between you was solidified in a way that was both profound and healing.

he looked into your eyes, his expression a mix of vulnerability and resolve. “we'll be okay,” he said softly, his voice filled with a newfound determination. you nodded, feeling a deep sense of relief and hope.

the weeks following the revelation passed in a strange, uncomfortable silence. despite the deep bond you and seokjin now shared, an unspoken tension lingered in the office. the connection between you had shifted, but neither of you quite knew how to bridge the gap between your past traumas and your present reality.

he had revealed to you the reason behind his name change to seokjin. his parents had insisted on the new identity as a protective measure, believing that if seohyeon no longer existed, the woman who had once terrorized him would never be able to find him. this revelation, while reassuring, had also created a chasm between you two that was hard to navigate.

one afternoon, as the silence in the office grew increasingly heavy, he called you into his office. his demeanor was serious as he gestured for you to take a seat. you entered, your heart racing slightly, unsure of what to expect. “thank you for coming,” he began, his voice steady but laced with an undertone of something you couldn’t quite place. “i need you to do something for me.” you straightened in your chair, adopting a professional tone. “what is it?”

seokjin looked at you with an intensity that made your breath catch. “i need you to be my girlfriend.” the words hung in the air between you, and you were momentarily stunned into silence. “what?” you managed to ask, your voice betraying your shock.

his gaze softened as he continued, his expression vulnerable. “i’ve been thinking a lot about us. after everything we’ve been through, i realized how much i care about you. i need you in my life, not just as my secretary, but as my girlfriend.”

his confession touched you deeply, and you felt a swell of emotion rise within you. “vice chairman” you began, struggling to find the right words. “i didn’t expect this.”

he nodded, his gaze never leaving yours. “i know. it’s sudden, and i understand if you need time. but i wanted to be honest with you about how i feel.” the sincerity in his voice, combined with the gravity of his words, made your heart ache with a mix of relief and hope. you were touched by his honesty and the way he had finally allowed himself to be vulnerable with you.

he then leaned forward slightly, his expression shifting to something more earnest. “there’s one more thing,” he said, his voice lowering. “i need you to kiss me.”

your eyes widened at his request. the gravity of the moment, coupled with your feelings for him, made your pulse race. you nodded slowly, feeling a surge of emotions—affection, longing, and a deep connection. you stood up and walked over to him, your heart pounding in your chest. his gaze followed you, his expression a mixture of anticipation and tenderness. as you reached him, you leaned in, closing the distance between you.

the kiss was tender, filled with the emotions you both had been holding back. It was a sweet, unspoken promise of a new beginning. he responded gently, his hands resting on your back as he deepened the kiss. when you finally pulled away, both of you were breathless, your faces flushed with the intensity of the moment. he looked at you with a soft smile, his eyes reflecting the vulnerability and affection that had been building between you.

his voice was soft and teasing as he traced his fingers gently along your back. “this means you’ll be my girlfriend, doesn’t it?” the playful tone in his voice, combined with the tender touch, made you smile despite the whirlwind of emotions you were feeling. you nodded, feeling a mix of excitement and affection. “yes, it does.”

his eyes lit up with a genuine smile, his teasing demeanor giving way to something more heartfelt. “i’m glad to hear that. i’ve been wanting to ask you for a long time, but i didn’t know how.” you laughed softly, shaking your head. “you didn’t need to wait so long. i think we both knew how we felt about each other.”

his smile widened as he pulled you into a gentle hug, his arms encircling you with a sense of relief and contentment. “i guess it’s true,” he said, his voice warm and sincere. “sometimes, the things you’re looking for are right in front of you.” they really were, as it seemed.

the next few days at work were marked by an underlying tension that neither of you could quite shake off. seokjin was noticeably less cold and demanding, a stark contrast to his previous demeanor. the change was subtle but significant. he found himself taking more interest in your presence, often waving at you from across the office with a grin that was almost boyish. each time you waved back, his smile would widen, and a look of genuine joy would light up his face.

the change didn’t go unnoticed by your colleagues, who observed the shift in seokjin’s behavior with a mix of curiosity and suspicion. however, no one dared to comment, respecting the unspoken agreement that something had clearly shifted in the office dynamics.

as the days passed, his new feelings for you started to manifest in ways he hadn’t anticipated. while he relished the sweetness of your new relationship, he found himself increasingly aware of the more physical aspects of your presence. he couldn’t ignore how his pulse quickened when he noticed the way your tight skirts accentuated your figure, or how the sight of your bare legs and hair pulled back made him sweat in the middle of meetings.

he tried to maintain his composure, but the intensity of his feelings became difficult to manage. his attempts to focus on work were often disrupted by thoughts of you, and he struggled to keep his desires in check.

one afternoon, unable to ignore his escalating emotions any longer, he called you into his office. his voice, usually commanding, now carried a hint of nervousness. “can you come in here for a moment?” you nodded, entering his office with a sense of anticipation. seokjin closed the door behind you and gestured for you to lock it. his eyes were intense as he watched you comply. he then moved to pull down the blinds, casting the room into a more private, dimly lit atmosphere.

“what’s going on?” you asked, your voice tinged with concern as you approached him. he looked at you with a mixture of longing and hesitation, his gaze fixed on yours. “i need you to understand something,” he said softly. “it’s not just about what we’ve been through, or about being together. i—”

he paused, taking a deep breath as he reached out to pull you closer. the seriousness in his eyes gave way to a softer, more vulnerable expression. “i need you to know how much i care about you. and right now, i can’t help but feel…”

before he could finish, he leaned in and kissed you. the kiss was different from before—less tender, more urgent and needy. it was filled with the intensity of emotions that had been building up inside him. you responded to the kiss, your own feelings mirroring his. the kiss deepened, and the world outside the office seemed to fade away as you both lost yourselves in the moment.

it was a kiss that spoke of months of unspoken yearning, a kiss that shattered the professional façade you had both so carefully maintained. his hand found the small of your back, pulling you closer. his other hand cupped your cheek, his thumb tracing the outline of your mouth as you kissed him deeper. his tongue slipped past your lips, tasting, exploring. you gasped, your body responding instinctively to his touch.

that was it. the moment you had both been waiting for, the moment that would change everything. you could feel the tension in the room, a tight coil winding tighter with every passing second. the sound of a zipper echoed through the room as seokjin stood, lifting you onto his desk. your legs wrapped around his waist, and you could feel his erection pressing against you, hot and insistent. your breath hitched as he kissed along your neck, his teeth grazing your skin, leaving a trail of goosebumps in their wake.

he stepped back for a moment, looking into your eyes, searching for permission. you nodded, unable to form words, and he took that as his cue. his hands found the buttons of your blouse, deftly undoing them one by one. your bra was next, revealing your tits to his hungry gaze. He took one in his hand, squeezing gently, and your moan filled the room.

he leaned in, taking your nipple into his mouth. you arched your back, the sensation shooting straight to your core. he sucked, his tongue flicking over the sensitive peak, and your hips rolled against him. he groaned, his grip on your hip tightening. the anticipation was palpable as he reached for his belt, his eyes never leaving yours. you could see the need in them, the same need that was building within you. as he stepped closer, you felt his hardness pressing against your thigh, and you knew there was no turning back.

he whispered something in your ear, something filthy and thrilling, and you could feel your cheeks flush with arousal. his hands found the zipper of your skirt, sliding it down with a sound that seemed unnaturally loud in the quiet office. your skin prickled with excitement as the fabric fell away, revealing your lacy underwear. his hand slid under the fabric, his fingers finding your wetness. he groaned again, his breath hot against your neck. “you're so wet for me,” he murmured, his voice thick with desire.

you nodded, your eyes closing as he began to stroke you, his touch tentative at first, then growing bolder as your moans grew louder. your body was on fire, every nerve ending alive with sensation. you knew you were his, and he was yours, in this every stolen moment of passion.

with a final tug, his hand found your bare skin, and you gasped as he touched you, his fingers exploring your folds with an urgency that mirrored your own. you could feel your core tightening around his touch, desperate for more. he pulled back slightly, a smirk playing on his lips as he watched your reaction. “you like that, don't you?” he asked, his voice a low growl. you nodded, your eyes glazed over with desire. he leaned in, capturing your mouth again in a bruising kiss as his thumb began to circle your clit. the sensation was overwhelming, and you felt yourself getting closer and closer to the edge. you didn't know if you could hold on much longer.

suddenly, he stopped, his hand moving away from your panties. you whimpered in protest, but he just chuckled, a dark sound that sent shivers down your spine. “patience,” he murmured, “we're just getting started.”

with surprising strength, he flipped you over, so that you were now lying face down on his desk, your ass in the air. he stepped back, and you could feel his eyes on you, taking in the sight of your exposed body. you felt a thrill of exhibitionism, knowing that he was seeing you in such a vulnerable state.

he leaned over you, his breath hot on your ear. "you're so fucking beautiful," he whispered, his voice filled with lust. his hand came down in a firm smack on your ass, and you yelped in surprise. the sting was quickly replaced by a warmth that spread through your body, making you wetter than ever.

he smacked you again, harder this time, and you moaned. the sound seemed to spur him on, and his hand began to move in a steady rhythm, alternating between gentle caresses and firm slaps. you felt yourself getting wetter with every hit, your body begging for more. “do you like that, baby?” he asked, his voice strained with his own need. “yes,” you managed to gasp out, your voice shaky. “more.”

he complied, his hand coming down harder and faster, each smack echoing through the room. you could feel yourself getting closer, your body trembling with the effort of holding back. and then, with one final, brutal slap, you shattered, your orgasm ripping through you like a storm. he leaned down, his breathing ragged, and kissed the back of your neck. “you're mine,” he murmured, his voice possessive. “mine to claim.”

and with that, he reached for his own pants, his hands shaking with desire. he freed himself, and you could feel the tip of his cock brushing against your wetness. without another word, he pushed inside you, filling you up in one swift, agonizingly sweet motion. you yelled, the pleasure overwhelming as he claimed your virginity, your body stretching to accommodate his size.

he didn't stop there, though. he began to move, his hips pistoning into you with a relentless rhythm that had you seeing stars. you could feel every inch of him, and it was more than you had ever imagined. each thrust was a declaration of ownership, each moan a promise of more to come. you pushed back against him, meeting him halfway, your body moving in perfect sync with his. you were lost in the sensation, the pain and pleasure melding into something indescribable. your hands gripped the edge of the desk, knuckles white, as you held on for dear life.

“fuck, you're tight,” he grunted, his voice strained. “so tight.” your response was a whimper, your throat too tight to form words. all you could do was moan and arch your back, taking him deeper, letting him fill you completely. the room spun around you as he picked up the pace, his hands digging into your hips as he drove into you. you could feel his climax building, his breaths coming in harsh pants against your neck. and then, with a final, guttural groan, he came, his warmth flooding into you.

you collapsed onto the desk, your body spent, as he pulled out and leaned over you, his chest heaving. he kissed your shoulder, his breathing slowly returning to normal. the room was silent, save for the sound of your ragged breaths.

for a moment, you both just stayed there, basking in the afterglow of what had just happened. but reality began to seep back in, and you felt a sudden rush of self-consciousness. you were his secretary, and you had just had unprotected sex on his desk. the implications of your actions were just beginning to hit you.

seokjin must have noticed the change in your demeanor because he leaned in, whispering in your ear, “don't worry, i've got you.” his words were soothing, but they didn't entirely ease the anxiety coiling in your stomach. he helped you sit up, and you both began to straighten your clothes, trying to erase the evidence of your passionate encounter. your heart was racing, and you couldn't help but steal glances at him, seeing him in a new light. “we can't do this again,” you said, your voice barely above a whisper. “what if someone finds out?”

he turned to face you, cupping your cheek. “they won't,” he assured you. “this is our secret.” his eyes searched yours, and you could see the determination in them. “but if they do,” he trailed off, a smug smile playing on his lips. “well, then they'll just have to deal with it. you're my girlfriend, after all.”

you couldn't help but smile back, his confidence infectious. but deep down, you knew that this was just the beginning. the line between professional and personal had been irrevocably crossed, and there was no going back.

✧.*

a/n: literally no one asked for this idc this is so funny to me i based the name off one drama and the plot off another goodbye

[hallowpen]

I know you said you're not talking about it anymore but I would like to invoke my special privilege of being your most favorite mutual who has suffered for you creating sh weapon references until visions of runes replaced my very thoughts

What is it that distinguishes general shipping culture from Thai-specific shipping culture? Because you mention Thai shipping culture a lot, and while I know there is a difference I can't seem to put into words what that difference is. I don't know if I'm making any sense, but like, under the umbrella of QL in Thailand, what part of it is culture and what part of it is marketing? Like the presenting of a "ship" as a "product" part.

Listen you... (Only because it's YOU asking... but be aware: You cannot pull this 'fave moot' card for the rest of our tumblr interactions. You had one shot! And you've now used it hehe)

So let's sort of break down the Thai QL marketing strategy, as you've put it: You have the 'production' and then you have the 'fandom/engagement' side of that production.

Production Marketing Branded Pairing - the production companies are going make a QL series and then present you with the leads as an easily 'shippable' pair. In Thailand, we refer to these ships as คู่จิ้น or 'imaginary couples' (จิ้น is pronounced as "jin" like imaGINE... cute no? hehe) These pairs are the product... the draw to attract viewers/fans. It's more common for branded pairs to stay working together once they've developed a comfortable relationship with one another. However, this can lead to some stagnancy within their working relationship and the types of roles they are offered. Companies like GMMtv, in my opinion, go a little overboard in this aspect. The logos and mascots are cute, but they're firmly cementing the fact that these pairs will never star opposite someone else in a BL production once they're established as a brand. It's very limiting for the actors involved and the fans who crave varied content... because at some point it all starts to feel very same. But again, that's just my feeling. It does work very well in some instances. And as long as production companies are gaining revenue, I don't really see that changing anytime soon.

Fanservice - the pairs' job is to sell the product: attract brand deals and increase fan engagement. The best way to do that for QL is to play up the fantasy (at a level that both individuals involved are comfortable with). They're going to pretend and have fun with their fans with a little back-and-forth. At this point in the conversation it's important to note that in the early days of fanservice, and even still, there was a lot of cultural nuance involved in order for businesses and potential viewers to be more accepting of mlm relationships which were heavily featured in the series that were being promoted. There's also discussion about whether or not the proco's allow their pairs any say in the level of fanservice they must perform. For the most part, it seems that they do... but that's not always the case.

Production Engagement Shipping - the viewers and fans are the 'consumers'. They essentially buy the 'product' the companies are selling, with both financial support and through their engagement. Now... in Thailand, as fans of these pairs, we are very aware of what is being sold to us. This is what I refer to as 'Thai shipping culture'. It's part of the 'game', for lack of a better word. We tease and we joke and we partake in the shipping... but at the end of the day, we know it's not real. Our support doesn't have any strings attached and isn't based in contingencies. We support the actors because we like the content they are providing for us. It's as simple as that. It's equal parts unfortunate and heartbreaking that this culture has been lost in newer fandom (from Thailand specifically). But it's important for interfans to understand, as well, that fanservice and shipping are not forms of queerbaiting. No one is trying to trick anybody... it's all very laid out in plain sight. And if you're buying too much into the fantasy, that's a YOU problem.

I don't really know how else to end this, other than to say what I always say, which is:

Please re-evaluate what it means to be a "fan" of someone. You are no more entitled to an artist's time or attention because you paid for it. You did that because you wanted to; you wanted to SUPPORT them. This doesn't give you any right to dictate their life; you cannot claim ownership over them. They are NOT your property. So if you truly "support" them, just let them be themselves...and love them all the more for it! The only thing misplaced anger/hate accomplishes is to create an environment where artists no longer feel comfortable interacting with their fans altogether, out of fear that every little thing they do or say will be misjudged.

[digitalratha]

DigitalRatha is one of the leading performance based digital marketing company in Bhubaneswar. Here, hundreds of companies are available, but clients still choose us because of our data-driven approach. We provide various services such as PPC, social media marketing, search engine advertising, and many more. Our goal is to help businesses grow regardless of their size because we believe our clients' success is our success. We have years of experience and work with numerous clients to help them grow.