#qatar business

[sree08blogs]

There is an increase in number of employees across different sectors of Qatar which is a clear indication that businesses are thriving in Qatar. If you are an entrepreneur looking to invest in Qatar, then this is definitely the best time to invest in Qatar.

[feamishbusinesssolutions]

Feamish Solutions: Your Partner for Company Registration in Qatar

Qatar, with its dynamic economy and strategic position, offers substantial opportunities for businesses wanting to establish a foothold in the Middle East. Thanks to its investor-friendly policies, cutting-edge infrastructure, and strong economic landscape, Qatar is a prime destination for entrepreneurs and companies. Nonetheless, the process of registering a company in Qatar can be complex and challenging. This is where Feamish Solutions comes in, offering expert guidance and comprehensive support to ensure a smooth and successful company registration experience.

Why Register a Company in Qatar?

Qatar provides an ideal environment for business growth, characterized by:

1. Economic Robustness: Qatar boasts one of the highest GDP per capita in the world, with a diversified economy supported by substantial natural gas reserves and investments in finance, construction, and tourism.

2. Strategic Location: Positioned at the crossroads of Europe, Asia, and Africa, Qatar serves as a strategic gateway for businesses looking to access regional and global markets.

3. Pro-Business Policies: The Qatari government actively promotes foreign investment through favorable policies, incentives, and special economic zones designed to attract and support international businesses.

4. Advanced Infrastructure: Qatar's state-of-the-art infrastructure, including Hamad International Airport and an advanced logistics network, ensures efficient business operations and connectivity.

Steps to Register a Company in Qatar

Registering a company in Qatar involves several key steps, each requiring meticulous attention to detail and compliance with local regulations. Here’s a detailed guide to help you navigate the process:

1. Choose Your Business Structure:

   - Determine the most suitable business structure for your venture, such as a Limited Liability Company (LLC), branch office, representative office, or a free zone entity.

2. Select a Trade Name:

   - Choose a unique trade name that complies with Qatar’s naming regulations, accurately reflecting your business activity and avoiding conflicts with existing businesses.

3. Prepare Incorporation Documents:

   - Draft and notarize the necessary incorporation documents, including the Articles of Association, details of shareholders, and proof of registered office address.

4. Secure Initial Approvals:

   - Obtain initial approvals from the Ministry of Commerce and Industry (MOCI) and other relevant authorities based on your business activity.

5. Open a Corporate Bank Account:

   - Select a reputable bank in Qatar to open a corporate bank account, essential for managing your business finances and transactions.

6. Register Your Business:

   - Submit all required documents to the MOCI for final registration. This step formalizes your company’s legal status and grants you the license to operate.

7. Obtain Necessary Licenses:

   - Depending on your business activity, additional licenses may be required from specific ministries or regulatory bodies.

8. Register for Taxes:

   - Ensure compliance with Qatar’s tax regulations by registering for the necessary taxes, including corporate income tax and value-added tax (VAT) if applicable.

9. Hire Employees:

   - If your business requires staff, follow Qatar’s labor laws for hiring and onboarding employees, including obtaining work permits and residency visas for expatriate workers.

Why Feamish Solutions is Your Ideal Partner

Feamish Solutions offers comprehensive support throughout the company registration process, ensuring that your business complies with all legal requirements and is set up for success. Here’s why Feamish is the perfect partner for your company registration in Qatar:

1. Expert Knowledge:

   - Our team of seasoned professionals possesses deep knowledge of Qatar’s regulatory landscape, ensuring that all procedures are correctly followed and efficiently executed.

2. Tailored Solutions:

   - We understand that every business is unique. Feamish provides customized services that align with your specific needs, industry, and business goals.

3. Comprehensive Services:

   - From initial consultation and business planning to legal documentation, licensing, and post-setup support, Feamish offers a full range of services to cover every aspect of company registration.

4. Efficiency and Speed:

   - Our established relationships with government authorities and streamlined processes help expedite the setup process, allowing you to start operations promptly.

5. Ongoing Support:

   - Beyond the initial setup, Feamish Solutions offers continuous support, including compliance management, accounting, business advisory, and more, ensuring your business thrives in Qatar.

Conclusion

Registering a company in Qatar can be a strategic move for growth and expansion, given the country’s economic potential and business-friendly environment. However, the process requires careful navigation of various legal and regulatory requirements. Feamish Solutions is here to make this journey smooth and successful for you. With our expert guidance, comprehensive services, and commitment to your success, we ensure that your company registration process in Qatar is efficient and compliant.

Contact Feamish Solutions today to embark on your business journey in Qatar with confidence and ease. Let us help you turn your entrepreneurial vision into reality in one of the most dynamic economies in the world.

Call us today at (+974) 70809151 - 70809152 - 70809153 or email us at info.qatar@feamish.com to book your consultation.

VISIT: www.feamishqatar.com

VISIT OUR OFFICE: https://www.google.com/search?q=feamishbusinesssolutionsqatar

 .

#QatarEconomy #InvestInQatar #Entrepreneurship #BusinessExpansion #GlobalBusiness #InvestmentOpportunities #QatarMarket #BusinessStrategy #ConsultancyServices #BusinessAdvisory #ForeignInvestment #BusinessSuccess #QatarStartup #EntrepreneurialJourney #BusinessGrowth #QatarConsultants #InternationalBusiness #MarketEntry #QatarDevelopment #StartYourBusiness #ConsultingFirm #BusinessSupport #QatarOpportunities #GrowYourBusiness #FeamishConsulting #BusinessRegistration #QatarBiz #SuccessInQatar #FeamishQatar

[levyconqatar01]

Digital Marketing Agency in Qatar

Our digital marketing agency in Qatar is dedicated to helping businesses thrive in the online world. With a team of experienced professionals, we offer a wide range of services tailored to meet the unique needs of each client. From search engine optimization (SEO) to social media marketing, we have the expertise to drive targeted traffic and increase brand visibility. Our data-driven approach ensures that every marketing campaign is optimized for maximum results.

[kiranpradeep]

Get the Best Services from the Experts for Company Formation in Qatar

[digital-forge-blog]

Web Design in Qatar: Keep Your Cool in the Desert with Digital Forge

Welcome to the "Website Design in Qatar" podcast, brought to you by Digital Forge, the digital marketing agency that knows how to create websites that are hot, hot, hot! I'm your host, Jolly McJovial, and I'm here to guide you through the wonderful world of web design.

First things first, let's talk about Qatar. It's hot, like really hot. And if you want to survive in this desert paradise, you need a website that can keep up with the heat. That's where Digital Forge comes in. We know how to create websites that are sizzling with style and functionality.

Now, let's get down to the nitty-gritty of web design. There are a lot of things to consider when designing a website, and it can be overwhelming. But fear not, we're here to make it easy for you.

One of the most important things to keep in mind is responsiveness. Your website needs to be mobile-friendly so that people can access it on the go. We don't want people to get burnt out trying to navigate a website that isn't optimized for mobile devices. We want them to be able to browse and buy on the go, without any hassle.

Another key consideration is user experience. We want people to have a great time on your website, not get lost in the desert of confusion. That's why we create websites that are easy to navigate and visually appealing. We want your audience to feel like they're lounging in an oasis of calm when they visit your website.

Finally, let's talk about the benefits of professional web design services in Qatar. With a website that's responsive and user-friendly, you'll be able to increase brand awareness, improve search engine ranking, and provide an all-around better user experience. And with Digital Forge, you'll be able to achieve all of these benefits and more.

Thanks for tuning in to the "Web Design in Qatar" podcast. Stay cool out there, folks!

[arunleo27]

[yoooko-o]

15/10/2023 19:00

着陸前に、ペットボトルの水1本とLäderachを頂きました🍫

19:00　成田空港に到着。

機内を出るときに私の担当だったCAの方に「元気？」って聞かれたので、「眠い」って即答したら、「僕も眠い」って🤣 Thank youじゃなくて、Good nightで別れましたが、日本人CAは絶対言わない挨拶でしょう。 ビジネスクラスということでスーツケース回収も最優先していただけるので、早々に後泊ホテルに向かうことができました♬

カタール航空のQsuite、噂以上に凄すぎる豪華な空の旅でした✈️

『身分不相応』って言葉がしっくりくる体験もそうそうありません👑もう一生分の運を使い果たしたかもしれません。 そして、あの追加料金を払ってビジネスクラスにする人たちの気持ちも分かります👑

ビジネスクラスをいつも利用する人たちに言わせたら、カタール航空のビジネスクラスは世界一と言われているので、この後、他社便を使うときは大変だよって警告も頂きました。

そして、この1週間後も渡航します。そのときは往復エコノミークラスですが、どのような惨事になることやら…今から考えただけでも怖いですよ😫

因みに、身分不相応もですが、こんなに食欲旺盛な空の旅になるとは思いませんでした✈️ 帰国して体重計にのったら、やっぱり太ってましたomg日本でもしたことがない食べて寝ての繰り返しなので、当然と言えば当然ですが…汗　 来週の渡航に向けて減量に励むしかありませんDDD

[mel-loly]

-Let's go my beloved Brazil, you will win this!🇧🇷

[friendlilycoach]

Do you ask yourself, "Why do I sound so bad when I speak English with my international clients?"

It has been three years, and Ibrahim still can’t sound natural when he speaks English with his international clients.

He watched many YouTube videos to improve his English for international business.

He listened to a lot of business English podcasts for hours.

But despite all his hard work, when he speaks English in meetings, he still doesn’t sound natural.

Ibrahim keeps asking himself, “Can I sound well in English during meetings?”

He worries that he may never feel confident speaking English in front of his international clients and partners.

At every meeting, Ibrahim hopes and prays for the day when he can speak English better during important meetings and events.

Do you feel the same way?

As a Middle Eastern business owner, do you wish you could walk into meetings and speak English with better confidence?

You don’t have to keep wishing.

If you are a Middle Eastern founder and you find it hard to sound natural when you speak English during important meetings and events.

Watch the video and use the tips to learn how to sound better when you speak English in international meetings and events.

❓What tip do you like best?

Tell me in the comments section.

When you are ready to take action to improve your English for international business.

P.S. Send me a message now with the word "1-on-1" to join the 8-month 1-on-1 VIP English coaching program to improve your English for international business.

[popup-qa]

Why Your Business Needs a Professional Website Development Company in Qatar

In the digital age, having a robust online presence is no longer a luxury but a necessity for businesses of all sizes. With Qatar's rapidly growing economy and increasing digitalization, the importance of a professional website cannot be overstated. Whether you're a startup looking to establish your brand or an established enterprise aiming to expand your reach, partnering with a reputable website development company in qatar can be the key to unlocking your online potential.

Why Choose a Professional Website Development Company?

Tailored Solutions: A professional website development company in Qatar will provide customized solutions tailored to your specific business needs and objectives. From design to functionality, every aspect of your website will be carefully crafted to reflect your brand identity and resonate with your target audience.

Cutting-Edge Technology: Keeping up with the latest technological advancements and industry trends can be daunting for businesses. By partnering with a website development company, you gain access to cutting-edge technologies and innovative solutions that can give you a competitive edge in the digital landscape.

Mobile Optimization: With mobile devices accounting for a significant portion of internet traffic, ensuring your website is optimized for mobile users is essential. Professional website developers have the expertise to create responsive designs that provide seamless user experiences across all devices, enhancing customer satisfaction and engagement.

Search Engine Optimization (SEO): Building a visually appealing website is only half the battle; attracting visitors to your site is equally important. A professional website development company will incorporate SEO best practices into your website's structure and content, improving its visibility on search engine results pages and driving organic traffic to your site.

The Benefits for Your Business:

Enhanced Credibility: In today's digital world, your website serves as your virtual storefront. A professionally designed and well-maintained website instills trust and credibility in your brand, making it more likely for potential customers to engage with your business.

24/7 Accessibility: Unlike a physical storefront, your website is accessible to potential customers around the clock, regardless of time or location. This round-the-clock availability expands your reach and allows you to capture leads and generate sales even outside of regular business hours.

Improved Customer Engagement: A user-friendly website with intuitive navigation and compelling content keeps visitors engaged and encourages them to explore further. By providing valuable information and interactive features, you can foster deeper connections with your audience and turn visitors into loyal customers.

Scalability and Flexibility: As your business evolves and expands, your website should be able to grow with you. A professional website development company will build a scalable and flexible website architecture that can accommodate future updates, expansions, and changes in your business requirements.

In today's digital-first world, a professionally designed website is indispensable for businesses seeking to thrive in the competitive landscape. By partnering with a reputable website development company in Qatar, you can elevate your online presence, attract more customers, and achieve your business goals. Don't miss out on the opportunity to unlock the full potential of your business in the digital realm.

[feamishbusinesssolutions]

Company Formation in Qatar: How Feamish Business Solutions Ensures Your Success

Qatar, known for its booming economy and strategic location, offers immense potential for businesses looking to establish a presence in the Middle East. Whether you are a startup or an established enterprise, setting up a company in Qatar can yield significant benefits. However, the process involves navigating a complex regulatory landscape. This is where Feamish Business Solutions excels, providing expert guidance and support to streamline your company formation experience.

Why Establish Your Business in Qatar?

Qatar provides a highly favorable environment for business growth, characterized by:

1. Economic Robustness: Qatar boasts one of the highest GDP per capita globally, with a diversified economy supported by substantial natural gas reserves and investments in finance, construction, and tourism.

2. Strategic Location: Qatar's central location makes it a prime gateway for businesses aiming to access markets in the Middle East, Asia, and beyond.

3. Investor-Friendly Policies: The Qatari government actively promotes foreign investment through various incentives, streamlined regulations, and special economic zones designed to attract and support international businesses.

4. World-Class Infrastructure: Qatar's advanced infrastructure, including Hamad International Airport and a sophisticated logistics network, ensures efficient business operations and connectivity.

Steps to Form a Company in Qatar

Forming a company in Qatar involves several key steps. Here’s a comprehensive guide to help you navigate the process:

1. Choose Your Business Structure:

   - Select the most appropriate business structure for your venture, such as a Limited Liability Company (LLC), branch office, representative office, or a free zone entity.

2. Select a Trade Name:

   - Choose a unique trade name that complies with Qatar’s naming regulations, reflecting your business activity without conflicting with existing businesses.

3. Prepare Incorporation Documents:

   - Draft and notarize the required incorporation documents, including the Articles of Association, details of shareholders, and proof of registered office address.

4. Secure Initial Approvals:

   - Obtain preliminary approvals from the Ministry of Commerce and Industry (MOCI) and other relevant authorities based on your business activity.

5. Open a Corporate Bank Account:

   - Choose a reputable bank in Qatar to open a corporate bank account, essential for managing your business finances and transactions.

6. Register Your Business:

   - Submit all necessary documents to the MOCI for final registration. This step formalizes your company’s legal status and grants you the license to operate.

7. Obtain Necessary Licenses:

   - Depending on your business activity, additional licenses may be required from specific ministries or regulatory bodies.

8. Register for Taxes:

   - Ensure compliance with Qatar’s tax regulations by registering for the necessary taxes, including corporate income tax and value-added tax (VAT) if applicable.

9. Hire Employees:

   - Follow Qatar’s labor laws for hiring and onboarding employees, including obtaining work permits and residency visas for expatriate workers.

Why Choose Feamish Business Solutions?

Feamish Business Solutions provides comprehensive support throughout the company formation process, ensuring that your business is compliant with all legal requirements and set up for success. Here’s why Feamish is the ideal partner for your company formation in Qatar:

1. Expert Knowledge:

   - Our team of experienced professionals has in-depth knowledge of Qatar’s regulatory landscape, ensuring that all procedures are accurately followed and efficiently executed.

2. Customized Solutions:

   - We recognize that every business is unique. Feamish provides tailored services that align with your specific needs, industry, and business objectives.

3. Comprehensive Services:

   - From initial consultation and business planning to legal documentation, licensing, and post-setup support, Feamish offers a full range of services to cover every aspect of company formation.

4. Efficiency and Speed:

   - Our established relationships with government authorities and streamlined processes help expedite the setup process, allowing you to start operations promptly.

5. Ongoing Support:

   - Beyond the initial setup, Feamish Business Solutions offers continuous support, including compliance management, accounting, business advisory, and more, ensuring your business thrives in Qatar.

Conclusion

Establishing a company in Qatar can be a strategic move for growth and expansion, given the country’s economic potential and business-friendly environment. However, the process requires careful navigation of various legal and regulatory requirements. Feamish Business Solutions is here to make this journey smooth and successful for you. With our expert guidance, comprehensive services, and commitment to your success, we ensure that your company formation process in Qatar is efficient and compliant.

Contact Feamish Business Solutions today to embark on your business journey in Qatar with confidence and ease. Let us help you turn your entrepreneurial vision into reality in one of the most dynamic economies in the world.

Call us today at (+974) 70809151 - 70809152 - 70809153 or email us at info.qatar@feamish.com to book your consultation.

VISIT: www.feamishqatar.com

VISIT OUR OFFICE: https://www.google.com/search?q=feamishbusinesssolutionsqatar

 .

#QatarEconomy #InvestInQatar #Entrepreneurship #BusinessExpansion #GlobalBusiness #InvestmentOpportunities #QatarMarket #BusinessStrategy #ConsultancyServices #BusinessAdvisory #ForeignInvestment #BusinessSuccess #QatarStartup #EntrepreneurialJourney #BusinessGrowth #QatarConsultants #InternationalBusiness #MarketEntry #QatarDevelopment #StartYourBusiness #ConsultingFirm #BusinessSupport #QatarOpportunities #GrowYourBusiness #FeamishConsulting #BusinessRegistration #QatarBiz #SuccessInQatar #FeamishQatar

[techy-guy]

AI and Employment: Moving towards Creative Pursuits - Sachin Dev Duggal

Ethical Considerations and Governance

Moreover, transitioning into these creative roles ushers ethical issues into the limelight. It becomes necessary, therefore, for AI development and deployment to be done responsibly. Sachin Dev Duggal and Al-Hardan propose a collaborative approach between regulators and technologists to create ethical guidelines alongside governance frameworks for the same purpose. Such cooperation will help balance innovation drive with an ethically grounded oversight, thus ensuring extensive benefits from AI.

Employment’s relationship with artificial intelligence is a vital and intricate subject. Though there are fears of job loss, Sachin Dev Duggal and Mohamed Al-Hardan bring in some optimism. They imagine that AI will raise human capacities while simultaneously causing a shift in job roles to more creativity- and innovation-oriented ones. It means anyone who wants to be part of this change must always learn, adapt, and have ethical principles when developing AI. Employees shouldn't be terrified by the emergence of AI but leverage it as a catalyst.

[blackswaneuroparedux]

Anonymous asked: What do you think of David Beckham?

As a footballer or as a brand? I find David Beckham more interesting to observe as a brand than as a footballer simply because he paved the way as a modern pioneer of inventing one’s own personal brand. And in turn he influenced how we all, in varying degrees, curate our social media identities as a part of developing our own brand (whether we do so consciously or not, it’s the lens the world sees us through).

I thought your question worth answering as a result of having a fascinating series of conversations with an old school friend over drinks and dinners who works as a luxury branding whizz here in Dubai. She’s followed the Beckham brand ever since she did her MBA and specialised in marketing luxury brands - she also happens to be a mad Manchester United fan (and even consulted for the club on commercialising their global brand outside of Europe). She was giving me a master class in branding the wine my cousins and I have been producing on our old creaky vineyard back in France. I don’t always buy her arguments but I do listen to her as she’s incredibly smart and brilliant in her job - no wonder she is sought out by many luxury brands to help them capitalise on their marketing and image.

As a huge sports fan I do admire David Beckham’s sporting achievements and I have always thought he was was underrated as a football player. I’m saying this not as a Manchester United fan but as a footballing fan. The only team I religiously follow is a local team many, many divisions down, and well away from the big leagues and play on a boggy pitch and the spectator stands leak from the roof down when it rains. So I’m not being partisan, as I know how deeply tribal football fans can be, which is part of the beauty of the beautiful game. I only knew of David Beckham as a little girl watching others watch him and the famed Manchester United football team play on satellite television when I was living overseas across South Asia and the Far East.

People even to this day in the West don’t fully understand how popular not only football is but also how well supported Manchester United football club as a brand really is in those parts of the world, including Africa too. It’s a cliché to say talking about football is an ideal ice breaker between cultures and day to day interactions on the streets and markets. It’s hard for Americans to understand especially how football - the real football that we Brits invented - is the international lingua franca of cultures.

Even here in Dubai where I am enjoying going to the World Cup matches in nearby Qatar. The ‘water cooler’ talk around the office and out in the hotel bars and cafés has been about football, and nothing else. Because I work in the corporate world I’ve gone to my share of many World Cup champagne events and receptions sponsored by corporates and FIFA. Amidst the glitz and glamour, you realise football is seriously big business on a global scale.

Sorry, I digress. But I guess it’s related as Beckham has come under harsh criticism for his ongoing role as an ambassador for the World Cup in Qatar. Beckham has been one of the most high-profile stars to support the tournament, appearing in several promotional videos, and has received a hefty sum of money for his work. It was reported in 2021 that former England legend Beckham signed a deal worth £15m-a-year for a 10 year deal, therefore making a £150 million in total. Beckham - as part of his brand - has long been considered an icon in the gay community. So his involvement in the tournament as the Qatari face of the World Cup has been met with upset and dismay by many in that community, which is their right of course.

As my luxury branding whizz friend put it, it’s hard to separate Beckham the footballer and Beckham the brand simply because from almost the beginning the two were entwined as Beckham’s football star shone.

It’s worth recapping that Beckham's distinguished playing career has been spent mainly with two of the most recognisable professional football teams in the world, Manchester United (his boyhood club) and later, Real Madrid. He built his reputation playing for Manchester United in the English Premier League when the English game, drunk on sponsorship money, began to grip the attention of the entire world. During his 10 years at the club, Manchester United dominated the English Premier League, which both then and now is widely recognised as one of the best and most competitive soccer leagues in the world - and of course the most watched.

During his tenure with Manchester United, Beckham won six English Premiership titles, and was a pivotal member of the Manchester United team that won a unique football treble in 1999, garnering the Premiership, FA Cup, and UEFA Champions league in the same season. Though a midfielder, Beckham scored 86 goals for Manchester United. Beckham's fame, though, was less from his goal-scoring prowess than his ability to deliver pinpoint crosses, strike 40-yard penetrating through balls with unerring accuracy, and bend his signature free kicks around and over defensive walls. ‘Bend it like Beckham’ became a catchphrase made famous of a cute romcom movie of the same name.

Beckham's international career has been luminous. In March 2008, Beckham represented the England national team for the 100th time, making him a member of a very exclusive club. Only four other Englishmen, Peter Shilton (125), Bobby Moore (108), Bobby Charlton (106), and Billy Wright (105) had reached this milestone before Beckham. Beckham's stellar international career has included representing England in the 1998, 2002, and 2006 World Cup final tournaments, and he holds the distinction of being the first-ever English player to score in three successive World Cups. He served his country as its talismanic captain from 2000 through the 2006 World Cups. As captain, Beckham led his England team through example, including some at-times virtuoso performances such as his last-minute bending free kick goal against Greece that secured the England national team's qualification for the 2002 World Cup Finals.

Such performances for the national team endeared him to the English public and Beckham's right foot was even referred to as one of Britain's "national treasures" by Hugh Grant's character, in the 2003 film Love Actually. This and other game-changing performances propelled Beckham mania to unprecedented levels, even prompting The Sun tabloid newspaper to call for Beckham to be knighted. Popular support was there, and in 2003, Beckham was awarded the Order of the British Empire (OBE) in the Queen's birthday honours list for services to football.

His importance to the national team was highlighted when a broken metatarsal bone in his foot, two months before the 2002 World Cup, bumped the death of the Queen Mother from the front pages of several popular newspapers. Prime Minister Tony Blair publicly implored the nation to be optimistic and the press, both English and foreign, urged their readers to pray for his swift recovery so that he could play for England in the tournament. Beckham recovered in time to be featured in the 2002 World Cup Finals, and scored the winning goal against England's arch-rival, Argentina, before the team was eliminated by Brazil in the quarterfinals. In the same year Beckham was selected as the 33rd greatest Briton of all time by the BBC, the highest position attained by any sports figure.

Although Beckham is perhaps the epitome of the successful postmodern global sport celebrity, his soccer career has had its downtimes, during which he has endured much hostility from England's football fans and severe criticism in the press. Such occurred in the 1998 World Cup finals, when, against arch-nemesis Argentina, with the game delicately poised, Beckham was given a red card and sent off from the field of play for retaliating against an Argentine player. This meant that England was reduced to playing with 10 men, and although the team held the 11 players representing Argentina to a draw by the end of the game, but they were eliminated by a penalty shoot-out.

This lapse of judgement did not go unpunished. England's national pride had been damaged and Beckham was widely vilified in the media for England's premature elimination from the 1998 Cup. Typifying the negative newspaper accounts of Beckham's sending-off, The Mirror's headline tabloid headline read "ten heroic lions, one stupid boy".

After enduring a season of terrace taunts from opposing team fans, Beckham gradually rebuilt his football reputation and popular appeal. Indeed the season after, he played a pivotal role in winning three trophies, the Premier League, the F.A. Cup, and the European Champions League, aptly dubbed the treble, with Manchester United in 1999 in Barcelona.

As his field performances improved, so his image reached iconic status. It peaked in April 1999 when Time Out magazine went as far as to portray Beckham as a pseudo-Christ-like figure and featured him on the front cover in white trousers and see-through shirt in a pose evocative of Christ and the crucifixion. The caption read: "Easter Exclusive: The Resurrection of David Beckham".

In 2003, Beckham left Manchester United for Real Madrid. They paid $41 million for his services as their president, Florentino Perez, sought to build a club of global football superstars known as ‘the Galacticos’ era. Beckham joined a team that included the best-known names in the sport, including Frenchman Zinedine Zidane, Spain's Luis Figo, and Brazil's Ronaldo. This turned out to be an ill-fated strategy as despite their galaxy of football super-heroes, Real Madrid only won one trophy, Spain's La Liga title, during Beckham's time at the club.

Commentators at the time, though, noted the club's upturn in commercial appeal and speculated that the true impetus for the transfer was more Beckham's global celebrity and iconic appeal rather than his playing ability. There is some truth in this. Some commercial synergies were evident with both Beckham and Real Madrid having sponsorship deals with Adidas and Pepsi. Both gained from Beckham's Spanish presence. Real Madrid's commercial revenue from club merchandise sales, such as replica shirts, increased 67% in Beckham's first season alone.

The acquisition of Beckham also helped open up new markets in Asia and the United States with exhibition matches and tours. Such was his impact that it was claimed that the "Beckonomics" of the transfer helped to propel Real Madrid past Beckham's former club Manchester United as the world's richest club in 2006 (according to Deloitte Annual Review of Football Finance, 2006 - the bible of football economics).

Beckham has always had his critics, many of whom note that his off-the-field persona masks deficiencies in his on-field performances. Such critics cite that Beckham is "less than the complete" football player, while claiming that he is too one-dimensional in his abilities to deliver the telling through ball, the in-swinging corner, or the pinpoint crosses and free kicks. They point to his lack of genuine pace, his underdeveloped left-footed play, his poor heading, and his dearth of one-on-one dribbling skills. These deficiencies, they note, despite his stellar offensive set-piece play, limit his overall team contribution at the highest levels of the game.

The career of David Beckham, celebrity soccer player, has had its highs and lows. But through it all, one thing has remained constant, David Beckham has rarely ventured out of the media or the public eye. For a decade, from his 1995 debut for Manchester United, his career went from strength to strength, his on-field brilliance matched only by his soaring marketing appeal in a sport that massively commercialised in the 1990s.

But as he hit his thirties, the Beckham star began to fade, and from 2006, his career has experienced turbulence. After resigning the England captaincy in the aftermath of England's disappointing exit at the quarterfinal stage of the 2006 World Cup, Beckham was subsequently dropped from the England national team squad in August 2006. In 2003 he moved from Manchester United to join famed Spanish soccer club, Real Madrid. By the end of 2006, he could not hold on to his first team place and it seemed that Beckham's fabled soccer career was declining. As he fell from footballing grace, Beckham's commercial celebrity appeal also eroded as he lost several lucrative endorsement contracts, most notably as the face man for Police sunglasses and the brand ambassador for Gillette.

However, just as everyone was writing him off, Beckham, not for the first time in his fabled career, reinvented himself. The football and entertainment world was stunned in January 2007, when he signed with the Los Angeles Galaxy of Major League Soccer (MLS) in the United States, and the next phase of Brand Beckham was re-invented. It began in sensational style. In a sports world unfazed by gargantuan sports contracts, Beckham signed a contract that amazed even the most hardened of sports commentators. Worth an estimated $250 million over five years, Beckham's Los Angeles Galaxy contract was signed only after the passing of a new MLS rule, the "designated player rule" (subsequently dubbed the ‘Beckham rule’), which permitted MLS teams to pay above the salary cap for two players.

The contract was stunning, but fully reflected Beckham's global football notoriety and his Hollywood good looks. Carefully crafted by Simon Fuller, the architect of American Idol and former manager of the Spice Girls, Beckham's MLS deal dwarfed that of marquee athletes in the traditionally mainstream American sports of American football, baseball, and basketball. Beckham's contract was thought to be justified by his popular and global appeal. It enabled him to benefit financially from all his image rights, related sponsorships and endorsements, as well as sharing in team replica shirt and club ticket sales. In effect Beckham's contract made him a partner with the Los Angeles Galaxy's owners, the Anschultz Entertainment group.

The Beckham signing was deemed a watershed moment for U.S. soccer but also for Brand Beckham. It opened doors in Hollywood for Beckham and his wife, Victoria. The combination of Beckham's persona, English, tall, lean, good looking, with glittering athletic skills, and a celebrity wife, Victoria "Posh Spice" Beckham, was tailor-made for Hollywood, Los Angeles, and the MLS. It provided Beckham with new opportunities to generate excitement in U.S. soccer, reignite his soccer career and also to ply his looks and commercial skills in the world's most lucrative marketplace - Hollywood.

There is no question that it has been Victoria Beckham who has been the power behind the Beckham throne. Victoria Beckham never claimed to be the best singer in the Spice Girls, or the best dancer either. Nor was David Beckham necessarily the greatest footballer ever to wear a Manchester United shirt. The team’s former manager Alex Ferguson once said he had only ever worked with four world-class players, and didn’t include Beckham on his list. Yet, by dint of hard work, strategic decision-making and a remarkable ability to stay likeable even while becoming preposterously rich, the Beckhams have achieved the goal Victoria identified back in 2001, when she wrote of wanting to be “as famous as Persil Automatic”.

They have evolved beyond mere celebrities into a fully fledged brand, a household name as familiar and comforting as your daily breakfast cereal or family car. What they seem to have understood is that fame comes and goes, but brands have the power to get inside your head.

They had met in 1997 at a charity football match, although each already had their eye on the other. (As David Beckham noted in his autobiography: “My wife picked me out of a soccer sticker book. And I chose her off the telly.”) Within two years they had got engaged, had their first son, Brooklyn, and married; it was shortly after the wedding that the red tops coined the phrase “Brand Beckham”, describing the way each boosted the other’s already significant pulling power.

When he and Victoria first got together, they were the first celebrity couple you could have on both back page and front page. There wasn’t a part of the paper they couldn’t feature in, a conversation that you couldn’t find a way of fitting them into. The timing was perfect - just as football was evolving from a sport into a 24/7 entertainment business. From the start, both partners embodied not just glamour but the highly appealing values of groundedness and hard graft. He was the son of a gas fitter, who worked his way up in football through the academy programme; she turned out to be just as driven, doggedly establishing an unexpectedly credible new career in fashion when the Spice Girls folded rather than remain a football ‘Wag’ (Wives and Girlfriend of a celebrity sportsman).

Victoria Beckham has been the queen of reinvention. She’s constantly doing new things: establishing herself as a designer, bringing out a children’s wear collection, adopting new tech.

But it’s the licensing and sponsorship deals using David’s name and image that have quietly proved the money spinner. In the last decade, the Beckhams officially became dollar billionaires, thanks in part to the lucrative corporate tie-ins covering everything from watches and whisky to pants and skincare that David has amassed since retiring from football in 2013. (Her fashion label, Victoria Beckham Ltd, launched in 2008 and has yet to turn a profit, although that’s not unusual in fashion.) They may not be in the Kardashians’ financial league, but the Beckhams are a really good, British branded business whose core value is intellectual property.

The approach the Beckhams took to brand building was uncommon for celebrities in that it was strategic, well-advised and purposefully planned. The alignment of their personal interests and passions with business and philanthropic pursuits, enabled the brand to be sustained over time. They’re not ‘going through the motions’. For example, Beckham’s role in football may have evolved from player to owner of Inter Miami football franchise, but it’s still sustained by his passion for football. The Beckhams were extremely forward thinking with their approach to building a ‘brand’ all those years ago.

Before the Kardashians came traipsing through the showbiz world, the Beckhams lead supreme. They worked hard, always had good people around them and their main objective was to protect the brand at all costs. It’s no surprise Brand Beckham is where it is right now as a global entity that shows no sign of slowing down.

Through his world-class soccer exploits and his multiple off-field personas, Beckham has not just become a brand, but a portfolio of brands. A brand is an intangible "mental box" or a creation or an association that exists in the mind of the consumer that adds value to products and services. In Beckham's case his global popularity and iconic image has resulted in him adding significant brand value and goodwill to the various companies he is a spokesman for and the multitude of different products and services that he endorses. Together with his wife, Victoria, they actually have their own dVb (David and Victoria Beckham), brand label.

He is, in effect, not one brand, but an entire portfolio of brands, each representing a part of the chameleon-brand that is David Beckham. His marketing image broadens to embrace other brand identities and personalities. He appeals to aspiring youth as a ‘working-class-boy-made-good.’ To families he is portrayed as a loving father and adoring husband. To popular music fans he is the proud husband of Posh Spice. Behaviourally, his non-conformist tendencies appeal to youth's individualism. In the world of high fashion, his clothes, and metro-sexual appeal attract the attention of "fashionistas" worldwide. Celebrity Beckham's appeal is in the eye of the beholder - a commercial chameleon or floating signifier, whose appeal depends on the role and audience he seeks to address.

Beckham's potent image as a wholesome, clean-living, devoted family man juxtaposed with his penchant for bending conventional rules maximises his appeal to multiple demographic segments. His masculine identity is firmly rooted in his athleticism. But a large part of Beckham's appeal can be traced to his non-conformity and contradictions or his androgynous blends of opposites.

Beckham's fashion sense resulted in extraordinary appeal among the Black community. He sported chunky jewellery. He used fashion to exude confidence and sex appeal. His hairstyles, clothes, and body ornamentation developed into an important part of the Brand Beckham iconic image.

Unlike most men, he changed hairstyles, and when he did it made news. When he met Nelson Mandela, South Africa's first Black president, he wore Caribbean braids. During the 2002 World Cup, he had a Mohican cut. His body is adorned with tattoos including a winged crossed tattoo on the back of his neck. Under normal (i.e., non-Beckham) circumstances, such adornments would contradict his working class roots, soccer prowess, and strong family image. But in the media he is anchored with a strong hetero-masculine image. This occurs in spite of his constant infringements of traditional working class football (soccer) culture that emphasises the strong masculine image and which normally vilifies any hint of effeminacy.

Such characteristics unveil Beckham as being the style icon, who embraces the values of metro-sexual man. This image presents Beckham as well groomed and manicured, someone who moisturises regularly, and who with his wife endorses a line of fragrance brands. The Beckham body, hard and toned, is aligned with his metro-sexual tendencies and that also makes him a popular figure in the gay community. Far from discouraging this androgynous image, Beckham chooses to reinforce this "bi-sexual persona" through his choice of fashions as well as appearances in gay magazines.

Beckham's family-man image is similarly so robust that not only did his reported affair in 2004, with personal assistant Rebecca Loos, fail to substantially undermine his wholesome family image; his commercial appeal not only did not falter, it was actually enhanced in some regards. It transpired that his alleged affair seemed to reinforce his heterosexual credibility and his appeal as the working class hegemonic man. It also provided a counter-narrative to the notion that Beckham represented a kind of new age man emasculated by his allegedly dominant ex-Spice Girl (‘girl-powered’) wife who reportedly chooses his clothes and fashion accessories.

Before the Kardashians came along and branded themselves in a very Americanised in your face kind of branding generated out of a sex tape and Hollywood notoriety, it was arguably the Beckhams’ who really updated and modernised the idea that a person could be a brand on the global stage. That idea has filtered down into mainstream culture and spread like a virus through social media. Instagram has turned millennials and Generation Zs into curators of their lives for public consumption, anxiously presenting an idealised version of themselves at all times, while professional ‘influencers’ now hire brand managers to protect the image on which their whole commercial edifice rests. At work, Generation Z are told to define their ‘personal brand’ if they want to get hired, promoted or simply noticed in a precarious and crowded freelance world.

For a human, famous or otherwise, to become a brand is more logical than it sounds. After all, the brand is just the part of a business that is associated with human qualities that trigger an emotional response in customers. Think of Marks & Spencer, and you probably think about reliability. Chanel means chic, Coke says feel good, Volvo spells sensible. As the explosion of choice on the high street has made customers more brand-aware, manufacturers have worked ever harder at imbuing brands with likeable characteristics to make them stand out. So it is a relatively short step from thinking that brands should have personalities to thinking that personalities could have brands, or a defined set of values to which employers and consumers will respond emotionally.

As my friend working as a senior corporate branding consultant in the luxury market put it to me over drinks: “People buy people. No matter how good you are at your job, if I haven’t bought into you as a person - if I don’t like you and trust you - it isn’t going to work.”

Yet even this level of self-promotion makes some people balk, just as some balk at paying over the odds for something just because it has a celebrity’s face on the packaging. For while many believed that the point of branding is to act as a guarantee of quality, something shoppers can trust, increasingly consumers are starting to question what they are getting in return for an expensive logo. Today it’s not uncommon to see in parts of social media, the phrase ‘personal brand’ become a kind of ironic millennial in-joke, a byword for pretentiousness.

But both millennials and increasingly Generation Z have a complex relationships with their curated lives. A lot about the way we now conduct ourselves, professionally and personally, would be considered achingly naff a decade ago; that everything is now ‘content’; or that you can choose ‘public figure’ as a title on Instagram. But, my savvy friend working in luxury branding would argue that branding does help make sense of the kind of portfolio careers pieced together from different gigs and side hustles. She would go on to argue that we are in a sense all freelancers and that we’re multi-hyphenates. That doesn’t mean dilly-dallying in lots of different pies for the sake of it. It means combining several different jobs to guarantee a fulfilled and financially successful working life.

There is an obvious downside to all this not withstanding that it has its practical uses as an umbrella for sheltering different work projects. To put it simply, branding can leave a person vulnerable. When the product is yourself, or an idealised version of it, it is very hard not to take criticism of that product personally. If you turn yourself into a brand then if you suffer, your brand does too - and vice versa. The expression ‘fake it until you make it’ comes to mind such is the pressure to keeping up appearances. The tendency of online social media when sniffing out inauthenticity is brutal and dehumanising. It’s definitely difficult to watch a character assassination of yourself take place online, by strangers who do not know you and take special glee in your humiliation.

And that is one downside of turning humans into products. We see ourselves as consumers first and it’s no wonder we just see others as products, disposable or impervious to hurt. When rumours swept the internet that the Beckhams were about to divorce, speculation immediately centred on what it meant not for them or their four children but for the brand, given that David’s marketability still rests on being seen as a devoted husband, father and general nice guy. Since the rumours turned out to be false, we will never know. Yet it was a timely reminder that, unlike Persil Automatic, people have feelings. Their lives can take unexpected turns, which most definitely aren’t on brand; they may get burnt out, or simply stop wanting to live in a goldfish bowl round the clock.

But the Beckhams show no sign of wanting to get out of the goldfish bowl glare. Indeed their own children have their own distinct brand within the Beckham brand. It’s an open question if the Beckham brand will run out of steam as the parents take a back seat and their children carry on the mantle as none of their children is terribly good or known for any one thing. In other words, famous for being famous. But as they have shown, that is not a handicap in these narcissistic days.

Much has been made of the fact that Beckham has damaged his brand by taking £150 million to be the face of the football World Cup in Qatar in the face of criticism of the lack of LGBT rights in that Muslim sovereign state. He’s faced online and public backlash amongst the Western LGTB community and it seems his days as a gay icon are over. But critics have missed the point.

Beckham the brand is bigger than his gay icon status. Beckham is already a dollar billionaire and so £150 million is (relatively) not a lot in the long scheme of things. Beckham’s branding team know the future of the brand lies in the East. Indeed unless you travel or lived in parts of the world other than a Europe in decline and an America at war with itself, you cannot fathom how big Beckham’s brand is. The ‘gay style’ brand is a smaller piece of the Beckham brand pie.

Beckham's global appeal is evidenced by the high percentage of people in Asia who recognise him. For many years, he appeared in 150 countries in Gillette shaver advertisements. The Japanese Meiji Seika chocolate and confectionary company made a three-meter high chocolate statue figure of Beckham as part of his endorsement of their confectionary before the 2002 World Cup finals. Beyond that, Monks at a Buddhist shrine in Thailand even moulded a gold-plated Beckham that people can worship.

Beckham is not an ordinary brand. Beckham is a moving advertisement. What is evident is that Brand Beckham has undergone a metamorphosis from the early days when his appeal was predicated on his football playing ability to a more complex multifaceted brand. David Beckham is not just a brand with a distinct personality; he is a portfolio of brands, each emanating from the different roles he plays in life - football player, father, husband to Posh, fashionista, sexual icon, and so on.

We all play multiple roles in life - a man may be a father, husband, employee, and soccer coach for example. Each is a role that often requires different personalities to implement successfully.

In Beckham's case, each of his roles, through media scrutiny and marketing magnification, has become a separate brand - each different, but all managed by Beckham’s backroom marketing gurus. Each brand is similar, but has its own personality. In Beckham's case, each persona is a distinct segment, and from a business perspective, each is a profit centre. This is why his branding people rightly calculated that taking the Qatari deal was more lucrative in the long run than just being a gay icon in the west.

To me David Beckham presents a unique case study of how a sportsman can transcend his sport by crossing over into the realms of entertainment and fashion. Although there are obvious lessons for other elite sports stars that desire to crossover into other arenas, it should be acknowledged that Beckham is thus far unique in the sports world in the way his brand personalities are leveraged in so many distinct ways than say Lionel Messi, Ronaldo, Neymar, or even Michael Jordan, Lebron James, Tom Brady, Tiger Woods, or Lewis Hamilton. Manchester United fans used to chant from the terraces "there's only one David Beckham." Today, while still true, it has been the successful leveraging of Beckham’s multiple brand personalities that have made him into a true global sports brand. In essence, Beckham is perhaps the ultimate in how savvy marketing can make the brand.

We talk less of ‘Bend it like Beckham’ and more of ‘Brand it like Beckham’. In other words, style over substance - which could aptly describe our current age of personal narcissism and self-obsession.

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