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How to Improve PPC Campaign Performance | 20 Strategies
Discover 20 actionable strategies to improve PPC campaign performance. Learn how to optimize keywords, ad copy, landing pages, bids, and more for better ROI. How to Improve PPC Campaign Performance Pay-Per-Click (PPC) advertising is one of the most powerful digital marketing strategies. It allows businesses to drive targeted traffic, generate leads, and increase revenue—quickly and efficiently.…
#ad copywriting#conversion tracking#Google Ads best practices#Google Ads optimization#improve PPC performance#keyword research for PPC#landing page for PPC#negative keywords#pay per click tips#PPC advertising tips#PPC bid strategy#PPC campaign optimization#PPC campaign strategy#PPC for beginners#PPC marketing#PPC optimization#PPC tools#Quality Score improvement#reduce CPC#remarketing strategies
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In today’s competitive digital world, businesses constantly seek ways to improve their online visibility and get better results from their marketing efforts.
While paid advertising undoubtedly remains a potent tool for reaching target audiences, acknowledging the importance of SEO for paid ads can substantially enhance their efficacy.
| Email us at [email protected] or call us at (315) 715-8494
#Boost CTR with SEO#Enhancing ad performance with SEO#Improve Quality Score SEO#Integrating SEO with paid ads#Optimizing landing pages for ads#Paid advertising and organic search#Reducing CPC with SEO#SEO and PPC synergy#SEO insights for audience targeting#SEO optimization for paid ads
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Long Covid Justice on COVID and LONG COVID from the mask ban teach-in
COVID/SARS-CoV-2 basics
It is NOT seasonal, like the flu is.
Spreads through air, like smoke.
The 6 feet apart rule is no longer great prevention advice.
Handwashing is a great hygiene practice, but transmission via surfaces is unlikely.
Vaccines do NOT prevent transmission. They reduce symptoms and severity for some.
You can transmit [COVID] while completely asymptomatic. Around half of transmission is as asymptomatic or presymptomatic. Everyone's immune system is different.
Being indoors increases risk of transmission, but you can still get it in crowded outdoor spaces.
What is Long Covid?
Long Covid is a set of health issues after someone has COVID-19
New health issues, ongoing issues, or worsening of previous symptoms and conditions.
It is a biological disease that affects hundreds of millions of people globally. It is a mass disabling condition and crisis.
It can cause significant disability and can be fatal.
Anyone can develop it, and up to 10% of people with COVID will.
Severity of initial infection doesn't correlate to potential to develop Long COVID.
It can be very hard to get a diagnosis and proper treatment or care for Long COVID.
Every time you get COVID infection, you increase your chances of developing Long COVID.
How do we prevent Long COVID? Layers of protection
Masking.
Air filtration.
Ventilation.
Vaccines.
Testing (right now Aug 2024, rapid tests are only about 20% reliable. Try to test two times in 24-48 hours).
Nasal sprays before and after exposure. (little data on these being effective against COVID but some are choosing to use them until more research comes out)
Mouthwashes with CPC (Cetylpyridinium Chloride) before and after exposure. (Must be used for at least 60 seconds)
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Hi- what's your opinion on the death penalty, from an ML perspective? There seems to be varying opinions between major writers, but most socialist states have practiced it. China currently has a relatively high rate of applying the death penalty, which seems to have broad popular support, although I understand the CPC has a policy of steadily reducing its application (some Western outlets claim there are thousands of unrecorded death sentences being carried out, although the veracity of these claims seems dubious to me). Do you see the death penalty as appropriate or something that should be phased out/eliminated, and what is your perspective on China's use of it?
Thanks!
In an ideal case, where resources were unlimited and classes done away with, I believe the death penalty's negative aspects would outweigh its positive aspects. In higher stage communism, I cannot see a place for the death penalty.
In existing socialism, however, it is basically acceptable as an ultimate disincentive and control measure. In the most extreme cases, during times of war, when resources for rehabilitation were scarce and the risk of further harm high, even executions of political prisoners, such as the Romanovs, Nazi officers, etc, were carried out; when in a stable socialist state these people would be instead detained. The line for what justifies execution is basically dependent on the actual stability of the revolution.
In China, the vast majority of 'death sentences' given are, in fact, 'death with reprieve'. The terms of the sentence are generally a one-year period of probation, where, if the offender maintains good behaviour, their sentence is commuted to life in prison (and then later able to be reviewed etc). Only if they reoffend during that period are they actually subject to execution. These are the types of sentences given to those bourgeois who carry out massive acts of embezzlement and fraud, or those state officials guilty of bribery and corruption. The particularities of the sentence are generally never reported on in the western press, who instead make hooplah of the 'death sentence'.
In brief, it is appropriate, and I do think it should be phased out and eliminated. Everything depends on its context.
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OKAY it has been a day of being sad and panicky. Time to move.
Yesterday, I made a post detailing the cdc announcement that there will no longer be an isolation requirement for covid. If you are one of the thousands of people rightfully raging in my notes, here's some steps to focus on.
We're not gonna give up. I've seen quite a few comments with things like 'what's the point', 'why should I even try anymore' etc etc and what we're not gonna do is give them what they want! It helps the eugenics cause to be apathetic and listless. We've made it this far, we will continue to make it. I know it's hard, but I am at least right here with you. Give yourself whatever time you need to grieve, and then I need you to get up.
If you have stopped masking for any reason, or you haven't upgraded to a respirator style mask, now is the time to change or start. From now on, we will be living in a country where you could assume there are multiple covid positive people in the room with you at all times. Surgical masks will not handle that load, and cloth masks will be even less effective at that point. Obviously, this is an unprecedented situation we're putting these masks in, and I'm not gonna sit here and pretend to be an expert that can tell you with certainty that even respirators will hold up with this amount of viral load for a long period of time, but it's the best and strongest tool we have. I'm considering using my p100 more, so that's always something to consider as well (and they make you look like a cool raver when you wear them!!!). You can buy all sorts of masks here, there's more links in the comments of my original post, and most states have their own mask blocs. To find them, go to Instagram and type "[your state] mask bloc". Here is a google doc of verified advocacy groups and mask blocs all across the country here is a diy fit test kit you can buy for $30 (unfortunately they are sold out right now. shocker.) PLEASE remember to take a layered response in these times. Masks are not the only tool in our arsenal. PLEASE for the love of God keep up with your vaccinations. Make a corsi-rosenthal box or buy a high quality air purifier if you can afford it--at the very least our homes can be safe havens (you can even put a hepa filter on your furnace!!!! And in your car too!!!!!). Use CPC Mouthwash, nasal irrigation, and nasal sprays like this one. Make it a routine: you come home, you shower, you brush your teeth, you rinse your nose, you change your clothes. And, like I said in another one of my posts, DO NOT TAKE OFF THE MASK.
3. If you would like an outlet for your rage and you're into calling your reps, feel free to calmly but firmly let the cdc have it at these numbers!!!!!
[alt text: a tweet by user silly_paulie that reads:
"Disdain for the CDC unites us all. Call today and demand isolation policies be returned to 10 days, and reducing it further to 1 day would be criminally dangerous. Call both:
404-639-7000 (press 8)
800-232-4636"
end text.]
4. If you need more outlets for your rage, I STRONGLY encourage you to get involved with your local union. Moreso than calling the CDC, tbh. I've seen multiple comments telling people just to lie about your symptoms to get more sick time off, but since there's no legal precedent to allow employees sick time for covid, all that's gonna do is get people fired. I truly believe in my lefty heart that the ONLY way we're getting anything close to mitigation is through labor rights. Even the standard for the fucking flu is 3 days, and that's nowhere near as contagious or disabling as covid. I say this as a high risk person with a neuromuscular disability: covid is an intersectional issue, but where we have the most leverage to get what we need is through labor rights.
It is NOT safe for workers to be working while ill with a Level 3 Biohazard (same as TB and the FUCKING PLAGUE. Seriously we have more regulations around fucking lice)
It is NOT safe to willfully EXPOSE your employees to a Level 3 Biohazard
It is NECESSARY for all employees to be allowed up to 10 days to recover fully from Covid-19, in order to avoid possible further injury from or hospitalization
You will NOT die or be disabled for the sake of the wealthy!!!!!
(and while you're at it, ask for better air filtration too!!!! At least 5 air changes an hour, MERV-13 air filters!! Then we won't have to constantly worry about virus bs and policy changes in the first place!!!!)
5. Closing statements. Nothing has changed with covid, this is just policy. Covid still isn't magic, she still has to get in you before she can do damage--mask up, arm your home with clean air, and don't let her. It's always worse toward the end. This is not the time to give up, it's time to dig in your heels and get to work. There are so many good things happening with covid. They are finding encouraging treatments for long covid. Finally, after years of nothing, a new prophylactic for the high risk was submitted for emergency use to the FDA, and it looks like this time it's built to last against new mutations. Covid is here to stay for the rest of our lives, but the real science hasn't given up on taking the worst of its teeth out. We WILL get to the point where the extreme fear of catching covid is nothing but a bad memory for EVERYONE. All I need you to do is commit to the belief that you're gonna survive long enough to be in that moment with the rest of us.
Now stay safe, and give em hell!!!!!
#covid 19#covid safe#covid advocacy#covid is not over#mask up#danger days: truffula flu simulator#truffula flu survival guide
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A lot of people say you should use CPC mouthwash to prevent yourself from getting covid: It's actually the inverse. CPC gives you a short term reduction to active viral load. Add this to your arsenal for if you or others in your home become infected.
Abstract Introduction: Evaluating the antiviral potential of commercially available mouthrinses on SARS-CoV-2 holds potential for reducing transmission, particularly as novel variants emerge. Because SARS-CoV-2 is transmitted primarily through salivary and respiratory secretions and aerosols, strategies to reduce salivary viral burden in an antigen-agnostic manner are attractive for mitigating spread in dental, otolaryngology, and orofacial surgery clinics where patients may need to unmask.
Methods: Patients (n = 128) with confirmed COVID-19–positive status within 10 days of symptom onset or positive test result were enrolled in a double-blind randomized controlled trial of Food and Drug Administration–approved mouthrinses containing active ingredients ethanol, hydrogen peroxide, povidone iodine, chlorhexidine gluconate, cetylpyridinium chloride (CPC), or saline. The CPC, ethanol, and sterile water rinses were followed in a second double-blind randomized controlled trial (n = 230). Participants provided a saliva sample before rinsing (baseline) and again at 30 and 60 min after rinse. Quantitative polymerase chain reaction was used to determine salivary SARS-CoV-2 viral load at all time points. An adjusted linear mixed-effect model was employed to compare viral load after rinsing relative to baseline.
Results: The rinse containing CPC significantly reduced salivary SARS-CoV-2 viral load 30 min postrinse relative to baseline (P = .015), whereas no other rinse significantly affected viral load at 30 min after rinsing. At 60 min postrinsing, no group had a significant reduction in SARS-CoV-2 copy number relative to baseline, indicating a rebound in salivary viral load over a 1-hour window. Participants indicated a fair to good rinsing experience with the CPC product and high willingness to use oral rinses before and during dental and medical health care visits.
Conclusions: Our findings suggest that preprocedural oral rinsing could be implemented as a feasible, inexpensive approach to mitigate spread of SARS-CoV-2 and potentially other enveloped viruses for short periods, which is relevant to clinical procedures involving the nasal and oropharyngeal region.
#mask up#public health#wear a mask#wear a respirator#pandemic#covid#still coviding#covid 19#coronavirus#sars cov 2
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Hiii I hope youre doing alright. <3 I remember you mentioning you use a certain mouth wash to help with covid protection and Im just wondering what mouth wash it was? Im not sure what ingredients to look for so I figured Id ask. Tysm for the help! I hope this isnt too annoying to respond to. 😅🙈
Hi I love asks like these bc I love sharing information and this is straightforward n easy to answer!! I hope you don't mind me answering publicly bc I think more people should know about this!!
Cetylpyridinium chloride (CPC) is the mouthwash ingredient that kills covid virus in the mouth and upper throat!
Ideally paired with other preventatives, it can drastically reduce risk since it reduces the amount of live virus at the point of infection. I use it right after being around people I don't live with, and during long events I have a travel bottle in my purse to refresh every couple hours. I use this mouthwash (under $4 for a big bottle): https://www.walmart.com/ip/Equate-Alcohol-Free-Multi-Action-Antiseptic-Oral-Rinse-Zesty-Mint-33-8-fl-oz/26441079
(If you end up buying it elsewhere, double check for "Cetylpyridinium chloride" in the active ingredients. Some search results are misleading.)
Nose sprays can also help mitigate covid risk: https://www.okdoomer.io/nose-sprays-offer-a-last-line-of-defense/?ref=ok-doomer-newsletter
Fun fact, even if you DO get covid, studies have shown the fewer virus particles you're exposed to when you first get infected, the less severe the infection itself is likely to be for you!!
#obvs masking is still hugely effective and the best line of defence but i do all 3 masking + nose spray + cpc mouthwash#i'm immunocompromised & it's a huge relief to have other forms of protection as my community largely stops caring abt protecting each other#anyways just search cpc mouthwash covid to find studies on how effective cpc is#covid19#asks#krystabella#also another fun fact in some studies cpc was more effective even than clorhexidine gluconate (hibiclens)!!!#in 2021 researchers were already like ''wait why aren't we putting this in soap then and other preparations to prevent spread''
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Low Cost Stuff That May Help If You Get Covid
Brush your teeth as usual (+ floss if that's something you do)
Mouthwash (things you could use: CPC mouthwash; cooled green tea; salt water) cpc = cetylpyridinium chloride, an ingredient in many/most commercial mouthwashes
Green Tea (drink on an empty stomach if possible; can also be used for swishing/gargling once it has cooled; if green tea isn't doable for you, black tea is an alternative)
Nasal Spray (if chemicals in nasal spray causing an issue for you, saline nasal spray also an option)
Vitamin C supplement
Antihistamine
Other prophylactics to consider: Nattokinase, Grape Seed Extract, EGCG supplements
Natto (if this is something you already eat, or would like to try. It's fermented soya beans and is popular in Japan, although I think there's a similar dish in Korea. I'd love to try this, but can't digest beans!)
The idea with all of this stuff is that it may work to reduce viral load in the hope of minimising symptoms. And your chance of developing Long Covid. These things may also help reduce/minimise some symptoms, if you have Long Covid already. I've been following this closely because I have severe ME and POTS and there's a big overlap. I have learned a lot from LongCovidPharmD, who has a great (free) substack, which shares research-based info on what might help: https://substack.com/profile/2921065-longcovidpharmd LongCovidPharmD emphasises safety re. dosages and potential interactions if you're already on any meds. **Just to include that this isn't medical advice and I'm not a medical doctor. Just a disabled person who wants us all to survive.**
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🎇 NYE COVID-19 RED ALERT - AVOID CROWDS & MASK UP 🎆
You wouldn't know it from our governments, but Turtle Island, aka the US & Canada, are in the worst spike of illness and deaths since 2020's deadly Omicron surge.
That means it's more dangerous to go to a New Years party this weekend than it's been for approximately 96.4% OF THE ENTIRE PANDEMIC. It's bad out there tonight, and your odds of staying healthy after an unmasked gathering are NOT good.

The more people at your party, the higher the chance you'll catch COVID-19. You may think it's worth the risk, since many people appear to have "mild" infections, but that's not the whole story.
The first 2 weeks of COVID-19, aka the "acute phase", are just the beginning. Even if you don't need emergency hospitalization, or even if you never have any symptoms at all, the virus SARS-CoV-2 responsible for COVID-19 silently turns your immune system against you and shreds the lining of your circulatory and nervous systems. This can permanently elevate your risk of heart attacks, strokes, digestive problems, and even life-changing disabling disorders like ME/CFS.
And even if you escape relatively unscathed, you could pass the virus onto loved ones who WILL get hit hard, and survive with new life-long disabilities, or not survive at all.
COVID-19 never left, and our healthcare systems are NOT looking out for us. We have to take care of each other. Please, please rethink going out to that party tonight. If you can't avoid socializing, please protect yourself as much as you can:
Wear WELL-FITTING respiratory masks like N95s & KN94s
Use nasal sprays before & after, & CPC mouthwash after
Gather outdoors whenever possible
Get good air circulation indoors with air filters like CR Boxes, or open windows for outside air (bundle up if it's cold)
More resources on these tips, and how to reduce the damage if you do get sick, can be found on this COVID Safety Roundup list. All graphics courtesy of the Pandemic Mitigation Collection and Dr. Michael Hoebert, from their website. Hoebert further breaks down the data on his twitter too.
You can also ask me any particular questions and I'll do my best to help! We all deserve to survive this, and we'll do it together.
#covid 19#long covid#still masking#mask up#actually disabled#covid isn't over#covid19#new year#happy new year#new years eve
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I would love any advice you have for protecting yourself against covid in a work environment where no one else cares, because I’m in the same boat.
That really, really sucks, friend. As I said, I don't have all the answers, but here's what I've learned over the last few years and what's worked for me and my inner circle so far. Note that much of this advice will be US-centric because that's what I know best.
First, some light reading: This Covid Safety 101 flyer/infographic includes a ton of helpful info, and I've had some success using it as a conversation starter in my workplace. TL;DR: COVID is airborne, it's a SARS virus, its effects can be devastating, and your risk of Long COVID increases with each infection. We should all be taking steps to contract COVID as few times as possible and spread it as little as possible, with or without the support we should be getting from our public health institutions.
As for practical suggestions, many of them unfortunately cost a non-inconsequential amount of money because we live in a capitalist hellscape, but here are some things you can try, roughly ordered from least to most expensive.
Awareness: COVID is airborne!
A lot of folks, including people in the medical field (!!!) seem hesitant to believe/accept that COVID is airborne, even though this has been understood by researchers since fairly early on in the pandemic. Since most lingering "infection prevention" protocols focus on things like handwashing, disinfecting surfaces, and keeping a six foot distance from other people (all good for public health, but not particularly helpful for COVID), you'll need to gauge your own safety and comfort when around others.
As a general rule, if you're close enough to someone that you could smell their vape or cigarette smoke if they were engaging in such an activity, you're probably close enough catch COVID from them. Also, like smoke, COVID can linger in the air for a while after someone leaves a room. Adjust your habits accordingly and keep your mask on as much as possible (see below).
CPC Mouthwash and Nasal Sprays
I haven't had time to do a ton of research on these options, so take my recommendations with a grain of salt, but it sounds like there's some research coming out that suggests certain nasal sprays and mouthwashes containing CPC (Cetylpyridinium Chloride) may help neutralize viruses or block them from entering your body (or, at the very least, they may help reduce your viral load). I've been using Crest Pro-Health Clinical Rinse mouthwash before and after interacting with people for the last few months; I don't know how much of a role it's played in keeping me safe, but it might be helping, and even if it's not, it was cheap and my breath is always minty fresh. Here's some more info about nasal sprays, since I don't know enough about them to make any specific recommendations.
Testing
Keep a few rapid antigen tests on hand, if you can, but know their limits as a diagnostic or preventive measure, especially as new variants continue to evolve. My current understanding is that many new variants won't show up on a home test until day 3-4 of symptoms. What this means for you is:
Testing when you're completely asymptomatic and don't have any known recent exposures is probably not the best use of your resources.
If you have any unusual symptoms that might indicate illness, stay home (or wear a high quality mask, if you must interact with others). A negative test doesn't necessarily mean you're in the clear, and if you're sick, you can transmit COVID for several days before you test positive.
Swabbing your mouth and throat in addition to your nose (in that order, obviously) may increase the sensitivity of home tests.
Any sign of a positive test line counts as a positive! If the test line is very, very faint, that still counts.
If you feel sick, but your first test comes back negative, try again in a few days and keep testing periodically until you feel better and are no longer testing positive.
Vaccines
They're not perfect, and they won't get us out of this mess on their own, but if you have access to vaccines, get them. Any vaccine is better than no vaccine, but FWIW, I personally opted to get Novavax this year, after learning that it was the jab of choice for many COVID safety advocates and researchers. Pros of Novavax, specifically, include lower risk of side effects, possibly more durable immunity, and it's not an mRNA vaccine (great option for the vaccine skeptics in your life). But in the end, get whatever you can get.
Masks
If you're not already wearing an N95 respirator or similar, such as KN95, FFP2, KF94, etc., anytime you're indoors (or outdoors in a crowd), now's the time to start. One-way masking isn't perfect, but it's a lot more effective than no-way masking. As someone with a fairly petite face, I've had a hell of a time finding N95 masks that fit me. Through my many expensive mistakes, I have learned:
Avoid buying masks on Amazon, if at all possible. There are a lot of fakes out there.
If most masks fit you comfortably and you're comfortable wearing masks with headstraps (which tend to have a better seal than earloop masks), the 3M Aura is fantastic.
WellBefore sells masks in a variety of styles, sizes, and colors for affordable-ish prices. If you have a more petite face and have found that blue surgical masks and most N95s are huge on you, try their small or child sized masks.
BreatheTeq makes great masks in 4 sizes, and they sell a sample sizing kit for $7 + shipping to help you avoid wasting money.
Masks with headstraps generally form a better seal than masks with ear loops, but the most effective mask is one that you can/will actually wear semi-comfortably. Don't let perfect be the enemy of good. I've been wearing earloop masks for 3.5 years and have made it through multiple known exposures unscathed.
If you can afford to keep a few extra masks on hand to offer to colleages who have to be in your space, people who are coughing in public, or people who seem to be trying but they're still wearing inadequate surgical or cloth masks, do so. More often than not, people will take and wear them when offered!
Air Filtration
If we lived in a society that believed in public health and safety over profits, we'd have spent the last 3 years improving air filtration in public spaces. Alas, most places did not do this, so your next best options are as follows:
Open windows and prop doors whenever you can! Your goal is to keep fresh air moving through your space and minimize the amount of air that will be "re-breathed" by multiple people.
Build a Corsi-Rosenthal box with furnace filters and a box fan. Pros: Fairly cheap and easy to do; Cons: Boxes are large and can be loud. Some sites also provide instructions and/or sell kits to make smaller, more portable C-R boxes out of desktop computer fans.
Buy a HEPA air purifier (or 2, or 3), or try to get your workplace to shell out for one. While many brands sell small, portable purifiers that are around the size of a lunchbox, I would personally recommend that you buy the largest one you can afford. The smaller ones are probably better than nothing, but you really want a more room-scale solution, if possible. I've had good experiences with Medify Air and Coway air purifiers, but I'm sure there are other great brands out there as well.
If you buy an air purifier, you want one with a HEPA filter and without an ionizer, as ionizers aren't as helpful as the advertising would lead you to believe and they can pose health risks (ozone exposure, etc.).
Measuring Air Quality
If you can afford it, buy an Aranet 4 CO2 monitor. Yes, they're expensive, but I haven't heard of any cheaper products that compare in terms of accuracy or portability. (And they do occasionally go on sale on Amazon.) The Aranet 4 measures the concentration of carbon dioxide in the air around you. This reading is a great proxy for how much COVID might be in the air, and it can help you identify which areas of your home or workplace are the safest, and which ones would benefit the most from fresh air, an air purifier, or other safety measures.
#covid safety#covid#long post#god I hope I do not regret tagging this#I'm also probably forgetting important stuff but I know if I don't answer this tonight I won't get to it for 2 weeks#asks#anon
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Most people aren't aware of this, so I'd like to change that:
If you have COVID-19, or if you've been exposed to someone with COVID-19, immediately buy mouthwash containing 0.07% Cetylpyridinium Chloride (CPC) and a nasal spray containing Iota-carrageenan.
There are several studies (real studies) showing that both can prevent infectivity, reduce the severity of infection, and potentially even prevent transmission.
Here are some examples:
Both can be obtained cheaply over the counter wherever drugs or healthcare items are sold.
You probably already use mouthwash daily; you might as well switch to one with 0.07% CPC. It's a super easy way to give yourself an added layer of protection this fall.
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CSIS AGREES TO SIT PIERRE POILIEVRE DOWN AND EXPLAIN JUST HOW RIDDLED WITH FOREIGN AGENTS THE CPC REALLY IS
"We may need to use small words and simple pictures," says CSIS head
The Canadian Security Intelligence Service (CSIS) told CBC News on Saturday that it's determined "the disclosure of some information to the leader of the Official Opposition through a threat reduction measure is appropriate." Classified information is typically shared only with people who have an appropriate security clearance and a relevant need to know, CSIS said in a statement. But under a threat reduction measure, "certain information can be disclosed to reduce a threat," and plans are being "finalized" to convey the information to Poilievre, the agency said. In October, Prime Minister Justin Trudeau said he asked intelligence services to find a way to brief Poilievre about foreign interference allegations involving his party — and possibly to share "some names" with the Conservative leader. "It would be easier if he got his security clearance, but I've asked them to give him some information nonetheless," Trudeau said at the time.
Poilievre has so far refused to go through the screening process to obtain a security clearance that would allow him to view the information Trudeau has referred to over the past two months.
Reminder that Pierre Poilievre is the only party leader to refuse a background check for a national security clearance, and that he has lied about receiving classified information from the Conservative Party chief of staff.
#canada#canadian politics#cdnpoli#pierre poilievre#conservative party of canada#liars#grifters#foreign interference in canadian elections
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over 20,000 people in the United States died of Covid-19 since the beginning of 2024. Millions who avoided death are nonetheless still living with Long Covid, and this number grows each month. We are still in crisis.
Most importantly, though, implementing accessibility measures during an active pandemic is the right thing to do, as it makes events safer for everyone. Black communities, people of color, the disability community at large, members of the LGBTQIA+ community, and low-income communities continue to be especially hard-hit by the pandemic and the abandonment of Covid-19 precautions. The pandemic reproduces the very forms of ableism, classism, and racism that existed before 2020. There are millions of already systemically marginalized people who are being further pushed out of public life. This is unjust, and we must do better.
[However,] a blueprint for radical inclusion and living a full, safer life within the context of Covid-19 exists.
source
Install HEPA filters in your space. Installing a plug-in air purifier in your space is a great place to begin. Because almost all public spaces currently fall short of the ventilation needed for Covid-19 safety, it’s safe to assume that your space would also benefit from this efficient first step. Make sure it’s appropriately sized for your space and continuously running. If funds allow, upgrade your HVAC system to include HEPA filtration.
Practice mask requirements. Consider requiring and providing high-quality masks for everyone who will be in your space and attending your events. Contrary to popular belief, mask requirements do not deter guests in any meaningful numbers. Clean Air Club has been hosting Covid-safer events in Chicago for over a year, and a majority of the mask-required events sell out every time. If obtaining masks for your event is cost-prohibitive, check in with your local mask bloc for assistance.
Collect and share data on the safety of your space and region. Collect data on the ventilation in your space using a carbon dioxide (CO2) monitor. The higher the number, the more attention you need to pay to improving the ventilation and air purification in the space. Open windows and doors, crank up the HVAC, and plug in another purifier. You’ll know you’ve succeeded when the CO2 levels in your space are close to the levels expected outdoors in fresh air (around 400 ppm). As a bonus, this improved ventilation and purification will remediate poor air quality due to climate-change induced wildfires, improve concentration, and aid in accommodating disabling conditions such as asthma and allergies. Data collection should also include monitoring wastewater data, now our most accurate picture of the true prevalence of Covid-19 and other wastewater-monitored viruses in our population at any given time. We can use this data to increase the number of mitigation strategies adopted when wastewater levels are high. Consider creating an internal chart at your organization that lists protocols associated with different wastewater levels, reducing the burden of communication and oversight during higher periods.
Consider additional mitigation layers. Some of the other layers of protection from the swiss cheese model include: pre-event testing, far-UVC lights, providing options for virtual participation, and asking guests to stay home if they’re showing any symptoms of contagious or novel illness. Consider promoting individualized mitigation approaches within your organizations, such as the usage of nasal spray and CPC mouthwash. The key is to remain creative, flexible, and open to adding layers of protection in response to changing risk levels in the environment.
Open up lines of communication. As you implement mitigation layers, communicate them to your community. Ask them how they’ve been impacted by Covid-19 and give people space to share their access needs and ideas. This will provide a crucial why behind your actions and investments. Using the accessibility principle of designing for the highest possible need, your virus safety plan should accommodate the most vulnerable and impacted community members rather than those who have high risk thresholds or behave as though the pandemic is over. Part of effective pandemic communication includes providing accessibility and virus safety information in an Access Note or in an Accessibility Guide. This information should be repeated often in marketing and outreach materials.
Resources
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COVID-19
We are currently in the largest COVID surge of all-time in the US.
There is also a new variant that is not protected by the previous vaccine.
Please start back masking and please get the COVID-19 booster (schedule with your local pharmacy).
Wastewater counts are obscenely high right now, belying the official case numbers. Considering that we've stopped collecting or reporting most COVID data, wastewater is the best way we have to judge the actual infection rate now. Wastewater is collected from washing our hands, going the bathroom, etc. We shed COVID into the water system and based on the concentration of COVID in waste water, we can get very accurate estimates of how many people are infected at one time.
We are currently seeing ten million new infections a week, and can expect that to greatly increase within the next three weeks.
* If you've stopped masking, please start again, for your own safety and the safety of your community. Many hospital systems are already trending toward being overwhelmed right now; wear a mask when in crowded, enclosed, or poorly ventilated areas, and keep a safe distance from others, as feasible.
* Avoid unnecessary gatherings where possible.
* Ventilate your spaces well (Corsi-Rosenthal Box).
* Reevaluate casual habits (touching face, respiratory etiquette—covering coughs and sneezes, clean your hands regularly, stay home if you are sick, get tested if you have symptoms, or if you might have been exposed to someone with COVID-19 or influenza)
Please be aware of Long Covid.
COVID impacts the immune system similar to HIV in that it hides in the body and continues to wreak havoc in the various organ system by driving inflammation and disrupting the immune response. It causes neurological, vascular, and immune dysfunction.
Patients with long COVID generally have symptoms that fall into three categories or phenotypes: fatigue, neurocognitive symptoms such as brain fog or headaches, and cardiovascular symptoms such as shortness of breath, heart arrythmias, exercise intolerance, and blood clots. Patients may have more than one type, and some also have symptoms like constipation, diarrhea, or loss of taste and smell that don’t seem to fit neatly into one of the three groups.
This is a period where we need to act with more care. Not a time to panic, but a time to be more cautious.
If you contract COVID, these are some helpful things that work to reduce viral load in the hope of minimising symptoms. And your chance of developing Long Covid:
* Brush & floss as usual
* Mouthwash (CPC (cetylpyridinium chloride, an ingredient in many/most commercial mouthwashes), cooled green tea, salt water)
* Green Tea (drink on an empty stomach if possible; can also be used for swishing/gargling once it has cooled; if green tea isn't doable for you, black tea is an alternative)
* Nasal Spray (if chemicals in nasal spray causing an issue for you, saline nasal spray also an option)
* Vitamin C supplement
* Antihistamines
* Other prophylactics to consider: Nattokinase, Grape Seed Extract, EGCG supplements
* Natto (if this is something you already eat, or would like to try. It's fermented soya beans and is popular in Japan
* Mask & Vaccinate!! A fully vaccinated individual is five times less likely to continue to have any symptoms or ill-effects three months after their initial infection compared to someone who has not been vaccinated.
Not a medical professional but compiled resources from medical professionals and individuals with disabilities including long COVID.
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Butch anon consider getting nose spray and CPC mouthwash!!! I can share a place to get betadine in the states or you can get covixyl easily here. Covixyl is about 60% effective protection and betadine is 80%, then using a cpc mouthwash like pro health will reduce the viral load in your throat after being out. I still mask and use these in conjunction with masking in high risk situations but if you can't mask it's easily better than nothing.
Unfortunately, those statistics are based on lab-conditons and potentially infective people spreading covid. There have been no conclusive studies released on the effect of nasal sprays and mouthwashes on preventing covid infection in individuals, though some statistcal analysis shows a correlation. Neither method stops virions from being inhaled into the deepest parts of your lung and should be called prophylactic at best, not preventative. They are also short-term solutions, and CPC mouthwash has side effects like gum damage and perhaps even cancer associated with overuse. Portable air filtration offers more preventative protection, but it runs similar risks of detection and often has a short, unreliable charge.
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What Are Scheduled Reports in Reporting in Measurement?

In the realm of digital marketing, precise and timely reporting is crucial for assessing the effectiveness of various campaigns and strategies. Scheduled reports, a key feature in many reporting and measurement tools, play an essential role in this process. They help streamline the flow of data, ensure consistency in reporting, and allow for more informed decision-making. This blog explores what scheduled reports are, their benefits, and how they can enhance your Paid Media Advertising and overall Digital Marketing services company efforts.
Understanding Scheduled Reports
Scheduled reports are automated reports generated at predefined intervals. These intervals can be daily, weekly, monthly, or customized according to specific needs. The primary purpose of scheduled reports is to provide regular updates on key performance metrics without the need for manual data collection and analysis each time.
Benefits of Scheduled Reports
1. Consistency and Accuracy
Consistency in reporting is vital for tracking progress and making comparisons over time. Scheduled reports ensure that data is collected and presented consistently, reducing the risk of errors that can occur with manual reporting.
Accuracy is another critical benefit. Automated data extraction minimizes human error, ensuring that the information is reliable and precise. This accuracy is crucial for making informed decisions based on the data presented.
2. Time Efficiency
One of the most significant advantages of scheduled reports is the time-saving aspect. By automating the reporting process, marketing teams can save considerable time that would otherwise be spent on manual data gathering and analysis. This efficiency allows team members to focus on strategic planning and execution rather than administrative tasks.
3. Timely Insights
Scheduled reports provide timely insights into campaign performance. Regular updates ensure that you are always informed about the latest developments and can respond promptly to any issues or opportunities. This real-time data can be crucial for optimizing campaigns and achieving better results.
4. Customization
Many reporting tools offer customization options for scheduled reports. This means you can tailor the reports to include the specific metrics and data points that are most relevant to your business objectives. Customization ensures that the reports are aligned with your strategic goals and provide the insights you need.
How Scheduled Reports Enhance PPC Campaigns
Scheduled reports are particularly beneficial for managing PPC (Pay-Per-Click) campaigns. PPC campaigns require constant monitoring and adjustments to ensure optimal performance. Here’s how scheduled reports can enhance your PPC efforts:
1. Regular Performance Monitoring
Scheduled reports provide regular updates on key PPC metrics such as click-through rates (CTR), cost-per-click (CPC), conversion rates, and return on ad spend (ROAS). These reports allow you to monitor the performance of your campaigns consistently and identify trends or issues early.
2. Budget Management
Effective budget management is crucial for PPC campaigns. Scheduled reports can track spending and ensure that you stay within your budget limits. They also help identify underperforming ads or keywords, allowing you to reallocate funds to more effective areas.
3. Identifying Opportunities
Scheduled reports can highlight opportunities for improvement or expansion in your PPC campaigns. For example, they might reveal high-performing keywords that you can further capitalize on or suggest new areas for targeting based on user behavior data.
4. Enhancing Strategic Planning
Regular insights from scheduled reports provide a solid foundation for strategic planning. By understanding what works and what doesn’t, you can refine your PPC strategy, set more accurate targets, and develop more effective campaigns.
Integrating Scheduled Reports in Digital Marketing Strategies
Beyond PPC, scheduled reports play a crucial role in broader digital marketing strategies. Here’s how they can be integrated effectively:
1. Multi-Channel Insights
Digital marketing often involves multiple channels, including social media, email, SEO, and more. Scheduled reports can consolidate data from all these channels, providing a comprehensive overview of your marketing efforts. This holistic view helps in understanding the interplay between different channels and optimizing your overall strategy.
2. Campaign Performance Tracking
Scheduled reports allow you to track the performance of different campaigns over time. By comparing metrics across various campaigns, you can identify best practices and apply them to future efforts. This continuous improvement process is key to long-term success in digital marketing.
3. Reporting to Stakeholders
Regular and consistent reporting is essential for keeping stakeholders informed. Scheduled reports ensure that stakeholders receive up-to-date information on campaign performance, helping in decision-making and demonstrating the value of your marketing efforts.
4. Enhancing Transparency and Accountability
Scheduled reports enhance transparency and accountability within your marketing team. Regular updates ensure that everyone is on the same page regarding campaign performance and objectives. This clarity fosters a culture of accountability and encourages team members to strive for better results.
Best Practices for Using Scheduled Reports
To maximize the benefits of scheduled reports, consider the following best practices:
1. Define Clear Objectives
Before setting up scheduled reports, define clear objectives for what you want to achieve. Understand the key metrics that matter to your business and ensure that the reports focus on these areas.
2. Customize Reports to Your Needs
Take advantage of customization options to tailor the reports to your specific needs. Include the metrics and data points that are most relevant to your goals and ensure that the reports are easy to interpret.
3. Regularly Review and Adjust
Scheduled reports should not be set and forgotten. Regularly review the reports and adjust the parameters as needed to ensure they continue to provide valuable insights.
4. Use Visualizations
Visualizations such as charts and graphs can make the data in scheduled reports easier to understand. Use these tools to highlight key trends and insights effectively.
Conclusion
Scheduled reports are a powerful tool in the arsenal of digital marketers. By automating the reporting process, they provide consistent, accurate, and timely insights that are crucial for optimizing campaigns and making informed decisions. Whether managing PPC campaigns or broader digital marketing efforts, scheduled reports enhance efficiency, transparency, and strategic planning. Embracing scheduled reports can significantly boost your Paid Media Advertising and overall digital marketing performance.
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