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The true, tactical significance of Project 2025

TODAY (July 14), I'm giving the closing keynote for the fifteenth HACKERS ON PLANET EARTH, in QUEENS, NY. Happy Bastille Day! NEXT SATURDAY (July 20), I'm appearing in CHICAGO at Exile in Bookville.
Like you, I have heard a lot about Project 2025, the Heritage Foundation's roadmap for the actions that Trump should take if he wins the presidency. Given the Heritage Foundation's centrality to the American authoritarian project, it's about as awful and frightening as you might expect:
https://www.project2025.org/
But (nearly) all the reporting and commentary on Project 2025 badly misses the point. I've only read a single writer who immediately grasped the true significance of Project 2025: The American Prospect's Rick Perlstein, which is unsurprising, given Perlstein's stature as one of the left's most important historians of right wing movements:
https://prospect.org/politics/2024-07-10-project-2025-republican-presidencies-tradition/
As Perlstein points out, Project 2025 isn't new. The Heritage Foundation and its allies have prepared documents like this, with many identical policy prescriptions, in the run-up to many presidential elections. Perlstein argues that Warren G Harding's 1921 inaugural address captures much of its spirit, as did the Nixon campaign's 1973 vow to "move the country so far to the right 'you won’t even recognize it.'"
The threats to democracy and its institutions aren't new. The right has been bent on their destruction for more than a century. As Perlstein says, the point of taking note of this isn't to minimize the danger, rather, it's to contextualize it. The American right has, since the founding of the Republic, been bent on creating a system of hereditary aristocrats, who govern without "interference" from democratic institutions, so that their power to extract wealth from First Nations, working people, and the land itself is checked only by rivalries with other aristocrats. The project of the right is grounded in a belief in Providence: that God's favor shines on His best creations and elevates them to wealth and power. Elite status is proof of merit, and merit is "that which leads to elite status."
When a wealthy person founds an intergenerational dynasty of wealth and power, this is merely a hereditary meritocracy: a bloodline infused with God's favor. Sometimes, this belief is dressed up in caliper-wielding pseudoscience, with the "good bloodline" reflecting superior genetics and not the favor of the Almighty. Of course, a true American aristocrat gussies up his "race realism" with mystical nonsense: "God favored me with superior genes." The corollary, of course, is that you are poor because God doesn't favor you, or because your genes are bad, or because God punished you with bad genes.
So we should be alarmed by the right's agenda. We should be alarmed at how much ground it has gained, and how the right has stolen elections and Supreme Court seats to enshrine antimajoritarianism as a seemingly permanent fact of life, giving extremist minorities the power to impose their will on the rest of us, dooming us to a roasting planet, forced births, racist immiseration, and most expensive, worst-performing health industry in the world.
But for all that the right has bombed so many of the roads to a prosperous, humane future, it's a huge mistake to think of the right as a stable, unified force, marching to victory after inevitable victory. The American right is a brittle coalition led by a handful of plutocrats who have convinced a large number of turkeys to vote for Christmas.
The right wing coalition needs to pander to forced-birth extremists, racist extremist, Christian Dominionist extremists (of several types), frothing anti-Communist cranks, vicious homophobes and transphobes, etc, etc. Pandering to all these groups isn't easy: for one thing, they often want opposite things – the post-Roe forced birth policies that followed the Dobbs decision are wildly unpopular among conservatives, with the exception of a clutch of totally unhinged maniacs that the party relies on as part of a much larger coalition. Even more unpopular are policies banning birth control, like the ones laid out in Project 2025. Less popular still: the proposed ban on no-fault divorce. Each of these policies have different constituencies to whom they are very popular, but when you put them together, you get Dan Savage's "Husbands you can't leave, pregnancies you can't prevent or terminate, politicians you can't vote out of office":
https://twitter.com/fakedansavage/status/1805680183065854083
The constituency for "husbands you can't leave, pregnancies you can't prevent or terminate, politicians you can't vote out of office" is very small. Almost no one in the GOP coalition is voting for all of this, they're voting for one or two of these things and holding their noses when it comes to the rest.
Take the "libertarian" wing of the GOP: its members do favor personal liberty…it's just that they favor low taxes for them more than personal liberty for you. The kind of lunatic who'd vote for a dead gopher if it would knock a quarter off his tax bill will happily allow his coalition partners to rape pregnant women with unnecessary transvaginal ultrasounds and force them to carry unwanted fetuses to term if that's the price he has to pay to save a nickel in taxes:
https://pluralistic.net/2021/09/29/jubilance/#tolerable-racism
And, of course, the religious maniacs who profess a total commitment to Biblical virtue but worship Trump, Gaetz, Limbaugh, Gingrich, Reagan, and the whole panoply of cheating, lying, kid-fiddling, dope-addled refugees from a Jack Chick tract know that these men never gave a shit about Jesus, the Apostles or the Ten Commandments – but they'll vote for 'em because it will get them school prayer, total abortion bans, and unregulated "home schooling" so they can brainwash a generation of Biblical literalists who think the Earth is 5,000 years old and that Jesus was white and super into rich people.
Time and again, the leaders of the conservative movement prove themselves capable of acts of breathtaking cruelty, and undoubtedly many of them are depraved sadists who genuinely enjoy the suffering of their enemies (think of Trump lickspittle Steven Miller's undisguised glee at the thought of parents who would never be reunited with children after being separated at the border). But it's a mistake to think that "the cruelty is the point." The point of the cruelty is to assemble and maintain the coalition. Cruelty is the tactic. Power is the point:
https://pluralistic.net/2022/03/09/turkeys-voting-for-christmas/#culture-wars
The right has assembled a lot of power. They did so by maintaining unity among people who have irreconcilable ethics and goals. Think of the pro-genocide coalition that includes far-right Jewish ethno-nationalists, antisemitic apocalyptic Christians who believe they are hastening the end-times, and Islamophobes of every description, from War On Terror relics to Hindu nationalists.
This is quite an improbable coalition, and while I deplore its goals, I can't help but be impressed by its cohesion. Can you imagine the kind of behind-the-scenes work it takes to get antisemites who think Jews secretly control the world to lobby with Zionists? Or to get Zionists to work alongside of Holocaust-denying pencilneck Hitler wannabes whose biggest regret is not bringing their armbands to Charlottesville?
Which brings me back to Project 2025 and its true significance. As Perlstein writes, Project 2025 is a mess. Clocking in an 900 pages, large sections of Project 2025 flatly contradict each other, while other sections contain subtle contradictions that you wouldn't notice unless you were schooled in the specialized argot of the far right's jargon and history.
For example, Project 2025 calls for defunding government agencies and repurposing the same agencies to carry out various spectacular atrocities. Both actions are deplorable, but they're also mutually exclusive. Project 2025 demands four different, completely irreconcilable versions of US trade policy. But at least that's better than Project 2025's chapter on monetary policy, which simply lays out every right wing theory of money and then throws up its hands and recommends none of them.
Perlstein says that these conflicts, blank spots and contradictions are the most important parts of Project 2025. They are the fracture lines in the coalition: the conflicting ideas that have enough support that neither side can triumph over the other. These are the conflicts that are so central to the priorities of blocs that are so important to the coalition that they must be included, even though that inclusion constitutes a blinking "LOOK AT ME" sign telling us where the right is ready to split apart.
The right is really good at this. Perlstein points to Nixon's expansion of affirmative action, undertaken to sow division between Black and white workers. We need to get better at it.
So far, we've lavished attention on the clearest and most emphatic proposals in Project 2025 – for understandable reasons. These are the things they say they want to do. It would be reckless to ignore them. But they've been saying things like this for a century. These demands constitute a compelling argument for fighting them as a matter of urgency, with the intention of winning. And to win, we need to split apart their coalition.
Perlstein calls on us to dissect Project 2025, to cleave it at its joints. To do so, he says we need to understand its antecedents, like Nixon's "Malek Manual," a roadmap for destroying the lives of civil servants who failed to show sufficient loyalty to Nixon. For example, the Malek Manual lays out a "Traveling Salesman Technique" whereby a government employee would be given duties "criss-crossing him across the country to towns (hopefully with the worst accommodations possible) of a population of 20,000 or under. Until his wife threatens him with divorce unless he quits, you have him out of town and out of the way":
https://www.google.com/books/edition/Final_Report_on_Violations_and_Abuses_of/0dRLO9vzQF0C?hl=en&gbpv=1&dq=%22organization+of+a+political+personnel+office+and+program%22&pg=PA161&printsec=frontcover
It's no coincidence that leftist historians of the right are getting a lot of attention. Trumpism didn't come out of nowhere – Trump is way too stupid and undisciplined to be a cause – he's an effect. In his excellent, bestselling new history of the right in the early 1990s, When the Clock Broke, Josh Ganz shows us the swamp that bred Trump, with such main characters as the fascist eugenicist Sam Francis:
https://us.macmillan.com/books/9780374605445/whentheclockbroke
Ganz joins the likes of the Know Your Enemy podcast, an indispensable history of reactionary movements that does excellent work in tracing the fracture lines in the right coalition:
https://www.patreon.com/posts/when-clock-broke-106803105
Progressives are also an uneasy coalition that is easily splintered. As Naomi Klein argues in her essential Doppelganger, the liberal-left coalition is inherently unstable and contains the seeds of its own destruction:
https://pluralistic.net/2023/09/05/not-that-naomi/#if-the-naomi-be-klein-youre-doing-just-fine
Liberals have been the senior partner in that coalition, and their commitment to preserving institutions for their own sake (rather than because of what they can do to advance human thriving) has produced generations of weak and ineffectual responses to the crises of terminal-stage capitalism, like the idea that student-debt cancellation should be means-tested:
https://pluralistic.net/2022/05/03/utopia-of-rules/#in-triplicate
The last bid for an American aristocracy was repelled by rejecting institutions, not preserving them. When the Supreme Court thwarted the New Deal, FDR announced his intention to pack the court, and then began the process of doing so (which included no-holds-barred attacks on foot-draggers in his own party). Not for nothing, this is more-or-less what Lincoln did when SCOTUS blocked Reconstruction:
https://pluralistic.net/2020/09/20/judicial-equilibria/#pack-the-court
But the liberals who lead the progressive movement dismiss packing the court as unserious and impractical – notwithstanding the fact that they have no plan for rescuing America from the bribe-taking extremists, the credibly accused rapist, and the three who stole their robes. Ultimately, liberals defend SCOTUS because it is the Supreme Court. I defended SCOTUS, too – while it was still a vestigial organ of the rights revolution, which improved the lives of millions of Americans. Human rights are worth defending, SCOTUS isn't. If SCOTUS gets in the way of human rights, then screw SCOTUS. Sideline it. Pack it. Make it a joke.
Fuck it.
This isn't to argue for left seccession from the progressive coalition. As we just saw in France, splitting at this moment is an invitation to literal fascist takeover:
https://jacobin.com/2024/07/melenchon-macron-france-left-winner
But if there's one thing that the rise of Trumpism has proven, it's that parties are not immune to being wrestled away from their establishment leaderships by radical groups:
https://pluralistic.net/2023/06/16/that-boy-aint-right/#dinos-rinos-and-dunnos
What's more, there's a much stronger natural coalition that the left can mobilize: workers. Being a worker – that is, paying your bills from wages, instead of profits – isn't an ideology you can change, it's a fact. A Christian nationalist can change their beliefs and then they will no longer be a Christian nationalist. But no matter what a worker believes, they are still a worker – they still have a irreconcilable conflict with people whose money comes from profits, speculation, or rents. There is no objectively fair way to divide the profits a worker's labor generates – your boss will always pay you as little of that surplus as he can. The more wages you take home, the less profit there is for your boss, the fewer dividends there are for his shareholders, and the less there is to pay to rentiers:
https://pluralistic.net/2024/04/19/make-them-afraid/#fear-is-their-mind-killer
Reviving the role of workers in their unions, and of unions in the Democratic party, is the key to building the in-party power we need to drag the party to real solutions – strong antimonopoly action, urgent climate action, protections for gender, racial and sexual minorities, and decent housing, education and health care.
The alternative to a worker-led Democratic Party is a Democratic Party run by its elites, whose dictates and policies are inescapably illegitimate. As Hamilton Nolan writes, the completely reasonable (and extremely urgent) discussion about Biden's capacity to defeat Trump has been derailed by the Democrats' undemocratic structure. Ultimately, the decision to have an open convention or to double down on a candidate whose campaign has been marred by significant deficits is down to a clutch of party officials who operate without any formal limits or authority:
https://www.hamiltonnolan.com/p/the-hole-at-the-heart-of-the-democratic
Jettisoning Biden because George Clooney (or Nancy Pelosi) told us to is never going to feel legitimate to his supporters in the party. But if the movement for an open convention came from grassroots-dominated unions who themselves dominated the party – as was the case, until the Reagan revolution – then there'd be a sense that the party had constituents, and it was acting on its behalf.
Reviving the labor movement after 40 years of Reaganomic war on workers may sound like a tall order, but we are living through a labor renaissance, and the long-banked embers of labor radicalism are reigniting. What's more, repelling fascism is what workers' movements do. The business community will always sell you out to the Nazis in exchange for low taxes, cheap labor and loose regulation.
But workers, organized around their class interests, stand strong. Last week, we lost one of labor's brightest flames. Jane McAlevey, a virtuoso labor organizer and trainer of labor organizers, died of cancer at 57:
https://jacobin.com/2024/07/jane-mcalevey-strategy-organizing-obituary
McAlevey fought to win. She was skeptical of platitudes like "speaking truth to power," always demanding an explanation for how the speech would become action. In her classic book A Collective Bargain, she describes how she built worker power:
https://pluralistic.net/2023/04/23/a-collective-bargain/
McAlevey helped organize a string of successful strikes, including the 2019 LA teachers' strike. Her method was straightforward: all you have to do to win a strike or a union drive is figure out how to convince every single worker in the shop to back the union. That's all.
Of course, it's harder than it sounds. All the problems that plague every coalition – especially the progressive liberal/left coalition – are present on the shop floor. Some workers don't like each other. Some don't see their interests aligned with others. Some are ornery. Some are convinced that victory is impossible.
McAlevey laid out a program for organizing that involved figuring out how to reach every single worker, to converse with them, listen to them, understand them, and win them over. I've never read or heard anyone speak more clearly, practically and inspirationally about coalition building.
Biden was never my candidate. I supported three other candidates ahead of him in 2020. When he got into office and started doing a small number of things I really liked, it didn't make me like him. I knew who he was: the Senator from MBNA, whose long political career was full of bills, votes and speeches that proved that while we might have some common goals, we didn't want the same America or the same world.
My interest in Biden over the past four years has had two areas of focus: how can I get him to do more of the things that will make us all better off, and do less of the things that make the world worse. When I think about the next four years, I'm thinking about the same things. A Trump presidency will contain far more bad things and far fewer good ones.
Many people I like and trust have pointed out that they don't like Biden and think he will be a bad president, but they think Trump will be much worse. To limit Biden's harms, leftists have to take over the Democratic Party and the progressive movement, so that he's hemmed in by his power base. To limit Trump's harms, leftists have to identify the fracture lines in the right coalition and drive deep wedges into them, shattering his power base.
Support me this summer on the Clarion Write-A-Thon and help raise money for the Clarion Science Fiction and Fantasy Writers' Workshop!
If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2024/07/14/fracture-lines/#disassembly-manual
#pluralistic#politics#project 2025#heritage foundation#history#jane macalevey#rip#tactics#republicans in disarray#turkeys voting for christmas#rick perlstein#know your enemy#fracture lines#when the clock broke#john ganz#hamilton nolan
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Have you ever read Nixonland by Rick Perlstein?
YES, I have, and it's fantastic. Nixonland is just one part of Rick Perlstein's excellent history of the rise of the modern Conservative movement and the Republican Party as it was basically transformed in opposition to LBJ's Great Society. All of the books are incredible, deeply-researched, and -- best of all -- extremely readable. I wholeheartedly recommend each of these books by Rick Perlstein: •Before the Storm: Barry Goldwater and the Unmaking of the American Consensus (BOOK | KINDLE | AUDIO) •Nixonland: The Rise of a President and the Fracturing of America (BOOK | KINDLE | AUDIO) •The Invisible Bridge: The Fall of Nixon and the Rise of Reagan (BOOK | KINDLE | AUDIO) •Reaganland: America's Right Turn, 1976-1980 (BOOK | KINDLE | AUDIO)
Incidentally, Reaganland is worth buying just for the cover photograph featuring Jimmy Carter giving Ronald Reagan the most amazing side-eye ever while they were in the limousine on Reagan's Inauguration Day:

#History#Books#Presidents#Books About Presidents#Rick Perlstein#Republican Party#Modern Conservative Movement#Politics#Before the Storm: Barry Goldwater and the Unmaking of the American Consensus#Nixonland#Nixonland: The Rise of a President and the Fracturing of America#The Invisible Bridge#The Invisible Bridge: The Fall of Nixon and the Rise of Reagan#Reaganland#Reaganland: America's Right Turn 1976-1980#Simon & Schuster#Richard Nixon#President Nixon#Ronald Reagan#President Reagan#1964 Election#1968 Election#1972 Election#1976 Election#1980 Election#Barry Goldwater#GOP
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Finished reaganland finally. Holy shit were they so openly homophobic and racist. So many familiar shithead saying familiar shit like "i cant be racist i have a black friend" beloved by reagan.
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Read Nixonland by Rick Perlstein. It's a very interesting book, worth reading, though unfortunately a lot of the bigger picture social theorizing is not very plausible. Still, he presents a vivid picture of 1950s and 60s US politics via the career of Richard Nixon, with engaging writing and well-chosen anecdotes.
In terms of the theorizing, while it's undeniable that Nixon benefited enormously from developments in the culture war, even Perlstein doesn't seem to attribute any particular innovations or vehemence to his use of the phenomenon, attributing that innovation more to Goldwater and Reagan. The idea that Nixon was the one to split a previously (nominally) united country into irreconcilable Nixonian and anti-Nixonian factions is thus somewhat difficult to take seriously. Nixon won the 1972 election in an overwhelming landslide, and not too long thereafter was widely reviled. That's not to say that Nixon's America was not all that polarized, just that the only use of Nixon in tracking it might be that his utter lack of principles and decent political instincts might make him temporarily an effective weathervane for public opinion.
The throughline of Orthogonians versus Franklins that runs through the book is an interesting and reasonably appropriate choice. However, I disagree with the choice to frame events and persons outside Nixon himself and his worldview in that nomenclature. Yes, one of Nixon's political successes may well have been his ability to reflect and project his own class resentments on the rest of the populace, but once we're getting outside Nixon's own mentality there is really no reason to stick with his purported high school resentments.
In fact, as defined by the author, the Orthogonians and Franklins are quite simply the petite and the grande bourgeoisie, respectively. I understand that using terminology notoriously popular among Marxists would not have been a great way to sell books in 2008 (or for that matter now), and I respect the choice to avoid those terms. That said, to those of us familiar with the terms it is not in fact going to come as a revelation that Nixon and other right-wing demagogues positioned themselves as representatives and protectors of a radically conservative petite bourgeoisie resentful of the grands and hateful towards the underclasses, all the while cultivating very close relations with and predominantly doing the bidding of large industrialists. It's just the done thing, and was long before Nixon, you know?
Anyway, I recommend people read it for themselves. It's a good book.
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Too much of liberal America doesn’t understand, or are bound within institutional confines that don’t allow them to understand, that conservatism is their adversary. Something that must be defeated if the most basic values that sustain a healthy society (whose flourishing too many liberals take for granted, or presume The Grown-Ups have under control) are to survive. For a way too big chunk of Blue America, the answer will always be more affirmations to “going high” when “they go low,” or that “there’s not a liberal America and a conservative America—there’s the United States of America.” And from a position like that, the kind of stories that really get inside the ugliness and fright we’re now dealing with may simply sound too “divisive” and “mean,” or hysterical—just like Mary McCarthy said about The Handmaid’s Tale.
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you know when i read my conservatism books i’m oddly comforted. because he talks about the political atmosphere of the time of whatever person he’s talking about and everyone is always doing bad. so like i’ll be fine
#by conservatism books i mean the books by rick perlstein. it’s like ‘meat was soooo expensive and everyone was angry and there were tons of#scandals and the government was awful’ and i’m like oh ok#talk
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i never thought i'd loathe richard milhouse nixon as a person as much as i do now lmao, but 67-72 is a Wild time and he was a defining feature of it all.
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thanks for tagging me @ergothereforethus 🕺 here are my 9 favorite books that i read this year!!! (really tried to strike a balance between fiction and non-fiction this year)
tagging @asilverspring @carmelas @satellitemp4 @reds1981 and whoever else wants to do it!!!!! 🤠🫶
#huge shout out to rick perlstein... took me way too long to get into his books esp given how much of a fan of his both of my parents are!#and also idk if it's schmaltzy but a thank you for everything to my favorite writer in the entire world cormac mccarthy <3
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I love rick perlstein but he needs to like cut his books into thirds and release them separately
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Mortality, dread, identity and love? I don't remember many quotes so I won't be able to make a regular exchange
Hi, anon! Tell ya what, I'll share these quotes free of charge, just for you, cuz I like you.
MORTALITY
Why? Because we love our fellow men enough to sacrifice our lives so that they will try to find the ecstasy in just being alive.
- Craig Badiali and Joan Fox, suicide note in protest of the Vietnam War
DREAD
its time to forget the mistakes of the past and start making the mistakes of the future
- @wolfpupy, post on Twitter
IDENTITY
What wouldn't you do?
- Brian Eno
LOVE
i've loved you from the moment i met you and we've wasted so much time on stupid bullshit but what is life if not passing time together ////what is love if not to say that my life has always been yours to squander
- Cecil Selwyn, review of Old on Letterboxd
#thanks for asking!!#found that first quote in Nixonland by Rick Perlstein. if you think our current political atmosphere is hell ... the 60s were something els#second quote is funny but it also makes my blood run cold to remember sometimes#found that third quote in Alan Moore's Guide to Writing Comics. thinking of getting it tattooed on me. preferably somewhere embarrassing#lastly Cecil Selwyn is one of the best writers on Letterboxd. an inspiration#my fiancee also picked the last quote from a handful so you know it hits~
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“The quote comes from an American Prospect article published in April and authored by journalist Rick Perlstein, who recounted a dinner he had with Andreessen in 2017. In the article, Perlstein recollected an alleged discussion with Andreessen about the plight of small-town Americans. He quotes Andreessen as having said something to the effect of: “I’m glad there’s OxyContin and video games to keep those people quiet.”
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On social media, the writer Rick Perlstein has been discussing, with reference to his book Nixonland, the policing of unrest back then versus the policing of unrest now and pointing out that since 9/11, a riot-gear posture of emergency has become so ordinary that armed-up, militarized, SWAT-like equipment and attitude are common even in small towns where nothing much goes on in the way of crowd action: a militarized crowd-control vibe is simply what much of policing looks and feels like now. People taking issue with Perlstein’s history point to the many times in the ‘60’s when police and the military ran amok and/or harmed or even killed protestors, but I think that just underscores his point. Columbia (‘68), Chicago (‘68), and Kent State (‘70) are examples of uprisings where—the behavior of those cracking down aside—varying degrees of genuinely insurrectionary violence were really going on.
Students Protesting?
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This is well worth the time to read -- Rick Perlstein on the foibles of polling:
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In terms of format, this was classic Republican propaganda — literally. As historian Rick Perlstein noted, the town hall setup with a favorable audience was the same one that Richard Nixon’s campaign pioneered under Roger Ailes, who died in 2017. The key for Ailes was to produce a show where Nixon could be a gladiator fighting the moderator for a rapturous audience. When Ailes resigned from Fox News after female employees accused him of sexual harassment, Ailes went on to serve as a debate adviser for Trump’s 2016 presidential campaign. And wouldn’t you know it, Fox News gave Trump his own town hall with a rapturous audience in 2020. Last night, CNN too handed Trump a rapturous audience on a platter. The crowd was stocked with Trump supporters: Trump himself was reportedly allowed 15 people of his own (though none asked questions), and reporting indicates that party loyalists were asked to attend as well. It’s unclear what vetting, if any, CNN did.
The CNN Trump town hall was nothing more than GOP propaganda
CNN knew *exactly* what they were doing. Collins knew *exactly* what would happen.
How do I know this? I am not a professional journalist or news person, and even I knew exactly what would happen, all the way down to Trump calling her nasty. If I knew this would happen, there is no way the experienced professionals at CNN didn’t know.
CNN got exactly what it wanted. It would appear, on the surface, that maybe it won’t work out for CNN the way the network thought it would. I hope that’s true. I hope there are meaningful consequences for a so-called news network gleefully and enthusiastically betraying their audience’s trust to run right wing propaganda for ratings.
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In the summer of 2022, when Liz Truss was about to become prime minister, I noticed that she was an admirer of Rick Perlstein, one of the great historians of modern America.
Aspiring politicians like to tell the media about their favourite writers, even if they barely look at a book from one year to the next. It gives them a touch of class.
But there was no doubt in this case that Truss was sincere, and knew Perlstein’s work intimately.
She told journalists from the Times that she read “anything” Perlstein wrote. An interviewer from the Atlantic magazine saw a copy of Perlstein’s The Invisible Bridge on her shelf, the third of his four-volume series on the rise of the radical right in the United States between 1960 and 1980, and said it was just the kind of book you’d expect her to read.
Then there was a weird moment in an interview with the Spectator when an anonymous spokeswoman for the Truss campaign, who sounded very like Truss herself, explained that her rival Rishi Sunak was failing to win over Tory members because he refused to pander to their prejudices.
“If people think there is an imaginary river,” the source said, “you don’t tell them there isn’t, you build them an imaginary bridge.”
You can find that quote at the beginning of the Perlstein history of the US right in the mid-1970s that was on Liz Truss’s bookcase. And it is highly revealing. Perlstein picked it from a meeting between Nikita Khrushchev and Richard Nixon in the late 1950s. The Soviet leader told the then US vice-president that politicians must create their own reality by pandering to the fear in their supporters’ minds.
“If the people believe there is an imaginary river out there,” Khrushchev said, “you don’t tell them there’s no river out there. You build an imaginary bridge over the imaginary river.”
Truss, or someone close to her was saying that Tories did not want to face facts. They wanted their fantasies confirmed, which is exactly what she did — at enormous cost to the country.
I contacted Perlstein and asked what he thought of having the UK’s next prime minister as a fan.
Let me put it like this: he may have been her favourite historian, but she was not his favourite politician. Not even close. Not even in the top 1,000. He found her astonishingly stupid.
”Liz. Can’t. Read,” he replied, and began a long – and for British readers frightening – account of how and why our new government of wannabe Reaganites would crash the economy.
As they went on to do.
Truss’s notion that tax cuts for the rich pay for themselves had been developed in the 1970s. The new wealth of the already wealthy was meant to boost the economy and tax base and trickle down to the rest of society.
In the fourth volume of his series, Perlstein covered the grifters who sold the idea of self-funding tax cuts and explained how dubious they were.
And yet here, 50-years on, was his devoted reader Liz Truss reading his history as a guidebook rather than a warning.
Why do terrible ideas refuse to die?
You could say in this case that Truss was so stupid she did not understand the past. This was Perlstein’s point.
Then there’s greed. If you want to proselytise for tax cuts for the rich, you will never be short of a paying audience, as the Tufton Street think tanks well know.
Finally, there’s deceit. Conservatives don’t necessarily believe that they will raise money for public services. The enterprise of pretending tax cuts are self-financing is a con designed to weaken state provision.
All three played their part in the voodoo economics of US conservatism and the disastrous reign of Liz Truss.
Here’s how…
Neo-liberalism was forged in the 1970s as the post-war Keynesian or New Deal consensus fell apart.
One of the new ideas that emerged was trickle-down economics. Until then, the traditional conservative argument was that you needed to reduce spending or increase growth if you wanted to reduce taxes.
This was the case that Rishi Sunak put in his failed attempt to defeat Truss in the 2022 leadership contest.
But in the mid-1970s hucksters and ideologues maintained that there was no need to cut spending. The growth tax cuts inspired would more than cover the cost.
The Laffer curve suggested that there was a point where tax rises were counterproductive. People would turn down work if the state took too much of their income, although where that point was is always disputed.
Getting into these practical arguments misses the point, however. There was an exuberant eruption of voodoo economics in the mid-1970s, which had no concern for technical accuracy.
Perlstein put it to me like this
“[With] conventional Keynesian – ‘liberal’ – solutions failing, all sorts of intellectual entrepreneurs on the right came forth with their solutions to the problem, as I narrate in Reaganland, a volume Liz claims to have read. [Of the] many solutions on the table, the one that prevailed was the one that all the actually half-way qualified experts on the right knew was nothing but a fairy tale on a par with Jack in the Beanstalk. [It was] devised by a dude whose only economic training, in his own description, came from learning to count cards at the blackjack tables in Las Vegas. I wish I were making this up, but I am not.”
Perlstein was referring to Jude Wanniski, a journalist who did indeed coin the term “supply-side economics” in the 1970s after a spell working in Las Vegas. He attracted the attention of Reagan, Jack Kemp and Steve Forbes with his promise that the Laffer curve guaranteed that, if conservative politicians cut taxes, the economy would boom.
As Perlstein notes, Wanniski’s first piece promoting the idea in a 1975 issue of the Conservative journal Public Interest “lacked almost everything that made economic arguments convincing to other economists”. There were only four footnotes. No data. No formal models. Economists thought supply-side economics was a joke. It would take decades to recoup the money lost in tax cuts to wealthy people, they argued.
Milton Friedman, who was hardly a socialist, said the inflation that unfunded tax cuts would produce meant that supply-side economics was merely a “proposal to change the form of taxes” rather than lower them. They would generate price and interest rates rises as indeed happened during the Truss debacle.
Alan Greenspan, who once again was a man of the right, who hung out with Ayn Rand no less, nevertheless said he knew of no one who believed that Arthur Laffer’s curve would magically turn tax cuts into increased government revenues.
And so it has proved again and again. Ronald Reagan’s administration provided the classic example. It cut taxes but the promised surge in tax revenues did not happen. All that happened was the national debt increased.
David Stockman, Reagan’s Director of the Office of Management and Budget admitted that "none of us really understands what's going on with all these numbers," as the experiment played out. He rapidly came to the conclusion that the administration needed to cut spending to balance the books. But as he said in his The Triumph of Politics: Why the Reagan Revolution Failed Conservative politicians preferred large deficits and an increasing national debt to cutting programmes their constituents liked.
Under Reagan, Bush and Trump they were happy to keep cutting. One of the features of US politics is that the national debt is as likely to rise under right-wing as left-wing governments,
Obviously, arguing that cutting the wealthy’s taxes was virtuous in itself pleased the wealthy. It pleased Republican party donors in the 1970s, and it pleased the Tory donors who poured money into Liz Truss’s campaign in 2022.
But there is more to it than that.
In an article for the Wall Street Journal in 1976, Wanniski said the problem with the old right with its insistence on saving money was that it wanted to be Scrooge when it should be Santa Claus.
It should deliver tax cuts, forget about the national debt, and sit back as a grateful citizenry showed their gratitude at polling stations. Left-wingers wanted to give taxpayer-funded goodies to their supporters. Very well, right-wingers should want to give tax cuts to theirs.
In the 1970s, Irving Kristol, the editor of Public Interest, was explicit that politics must trump economics. The political advantage tax cuts would provide to the Republicans was so historically imperative they should be blasted through whatever the effect on the budget.
“The neo-Conservative is willing to leave those problems to be coped with by liberal interregnums,’ he wrote in the Wall Street Journal. “He wants to shape the future and will leave it to his opponents to tidy up afterwards.”
We are now in a moment like the 1970s. Taxes keep rising and Conservatives and indeed the rest of us have yet to come to terms with the cost of an ageing society. As anger grows, I doubt that Truss will be the last Tory to try to magic away reality and build an invisible bridge to a fantastical future.
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