#spproject

[antonyad3]

Gestalt Principles / Principles of design (LO1)

I revisited gestalt principles to guide my design process. These elements are crucial for creating impactful posters that work professionally, capture attention, and communicate a clear message.

[refugiosimplesdeumamentepeculiar]

[ENGLISH] About the Summer Paradise Project

Ok so, if you came this far, you were probably curious or already read a little bit of this tumblr. Doesn't actually matter. This tumblr is about texts/poems/anything this weird mind who's talking to you want to do in a boring day. In short, this tumblr is an awkward way of increasing my creativity and making me think more and write in a better way.

In due to the last function, I realized this tumblr couldn't only remain in a portuguese language. Although is my native language, I do not feel comfortable writing or talking only in it, maybe because everything I write/read/watch/think is in American English. Then, I resolved to create this little tag, so it won't overload this tumblr of american things - my personal english tumblr is there for that. But, what should I write in this tag? Translating all my texts to this language won't be a challenge.

So it came to me. Write in English something I love, always do in portuguese and always wanted to try in English. Fanfics.

No, not in plural. A fanfic. A long fanfic.

But why would this be a challenge, Laari?

First, the language. I love to show feelings on my fanfics, long periods of narration, always tiresome and too big about life, universe and everything else. And write this, in English, is nothing less than a challenge for me. That will increase my vocabulary, and also obligate me to be more careful (let's put this theory to a test, shall we?)

Second, here's a secret. I already wrote long-fics. A lot. Of Harry Potter and Percy Jackson. And I never made it until the end. That drove me so mad, that I decided to vanish longfics from my ficwriter life, as a taboo, two years ago. So this all is to break this taboo, because I really miss them. One-shots are not that awesome. Readers won't follow you day per day.

So, what should I write about? I already wrote about animes, Harry Potter, Percy Jackson. But I've always, always wanted to write about GLEE. Klaine, specifically. And that's what I'm going to do. It's a challenging couple, exactly because of it simplicity.

The whole plot is already set up, but I'm telling it later.

PLEASE, READ THAT.

SPProject won't be released in a tag until the middle (I have to be sure I can do this). So I ask you guys to NOT copy that, I'm really doing my best in here and is not easy. Also, this fanfic is on ENGLISH and English IS NOT MY NATIVE LANGUAGE. So I beg you, really, to help me to improve. Any mistake of agreement or spelling or any critics, please tell me. I really need to know.

[antonyad3]

Solution 2 / Concept visualisation

Tone of voice: humorous, vibrant, friendly

Concept: This packaging is designed to attract the attention of younger audiences, as it has similar features to products that usually contain additive, however when they get to look at this closely they will discover that it is a healthier alternative.

Target audience: younger people that need convenient and quick food

Reflection: While the concept holds potential, it shares visual similarities with existing trends in the market, potentially blending in rather than standing out. Although it is more developed in terms of processed food factors, further development is needed to enhance its uniqueness and appeal.

[antonyad3]

Examples of icks

Our main focus was to generate ideas for icks that are diverse and represent icks that people get in different settings, as well as experiences that different communities undergo.

Examples:

She didn't move in with me after 24 hours. I can't believe I didn't get the ick

He still wears a face mask. ...

He got me roses ...

They took me to the cinema on our first date ...

She didn't hold the door for me ...

They didn't look at memes I sent them

I have been on delivered for 5 minutes ...

He slept with his socks on, I can't ...

He tripped over ...

She choked on water ...

He has moustache ...

I saw her pick her nose ...

[antonyad3]

Logo icon - 10 years

After discussing options for the actual text of our copy-led campaigns and considering the visual feel of 10 years, we decided to manipulate the icon.

Kriszta's idea was to rotate Bumble's icon and turn the lines into 10. She created an animation of this movement on Procreate, which we are planning to use in advertising on social media. This will also be supported with the 10 years clicking at the end.

[antonyad3]

Imagery with copy

I am a lot more pleased with these designs than with the ones that have big text on the images. These developments seem more visually striking. They link all of our ideas through both the visuals and text.

Group feedback on these:

they work really well as a pair, however need to be more strong on their own

the brief is looking for a copy led campaign and currently the images with illustrations are more striking than the text

need to work more on typography and hierarchy

we have a theme 'I can't believe I didn't get the ick', so should separate that from the main text

need to focus on 10 years a bit more

[antonyad3]

Developing the visuals

I looked for stock imagery of where people connect (click) and added a little illustration to visualise the clicking sound.

Then added the logo with our tagline. I thought that these could go well with posters that talk about icks that people didn't get on bumble.

This is a redefined concept, so I will check with my group and see what they have to say.

[antonyad3]

Visual element for clicking

I proposed incorporating a visual element/icon representing the sound of clicking to connect all the stories about people clicking with each other. The idea is to use illustrations in a series of images to visualise situations where people click, utilising the thick 3 lines from Bumble's icon. I added a glow effect to demonstrate the spread of connection and movement.

While the visual concept is engaging, I noticed that the text on the right side of the image needs improvement as it doesn't align well with the intended meaning of the copy. To address this, refining the text to better complement the visual concept is crucial.

We also discussed that the second design reminds us of giffgaff's style and doesn't effectively communicate the intended message. Considering the possibility of having six posters with both images and text separately could be a solution to enhance clarity and convey the message more effectively.

[antonyad3]

Interviews with guys

In general, guys displayed a more positive outlook on dating, although this observation might be influenced by the smaller circle of men we managed to interview. Nonetheless, there are striking similarities in the views across genders. Some male participants noted that dating doesn't always feel equal and highlighted expectations placed on them. Men expressed a desire for reciprocity, wanting to receive effort and feel a balanced contribution from both sides.

Interestingly, it appears that despite the historical fight for independence, some women may struggle with the idea of taking initiative in dating. This insight suggests that, moving forward, there's a need for greater acceptance and mutual effort in Gen Z relationships. It underscores the importance of treating each other as equal individuals with unique feelings and fears. The interview highlights a broader call for fostering a more human and understanding community.

[antonyad3]

Oatly campaigns

In our tutorial, we were advised to examine Oatly's campaigns for inspiration in crafting copy. Oatly adopts a disruptive tone of voice, unapologetically laughing at people's comments and reactions to their new products, while also playfully mocking themselves as a brand. Their approach is refreshingly simple, conveying a confidence that stems from their evident success.

What stands out is Oatly's clever use of spaces in their ads, creating a memorable visual impact. This departure from conventional advertising practices adds to the distinctiveness of their brand.

Notably, Oatly's campaigns, despite having a seemingly simple or lighthearted nature, lack a specific meaning or goal. Yet, they consistently draw attention, leave a lasting impression, and showcase the effectiveness of their approach in making a brand memorable.

[antonyad3]

Reviewing designs with the group

We've uploaded our designs on the Miro board to facilitate discussions and analyse our next steps, and identify successful ideas for further development. While visually pleased with our experiments, we still found ourselves uncertain about the overall theme that will seamlessly link all the ads together.

Throughout our design process, a common thread emerged as everyone incorporated the concept of 'icks' - turn-offs that individuals might experience in the early stages of dating. While intriguing, it raised concerns about potentially undermining the celebratory nature of the project and impacting people's self-confidence. Balancing this concept with the overall objective of celebrating Bumble's 10-year anniversary remains a challenge that we need to address.

[antonyad3]

Interviews with Gen Z (girls)

Findings

To gain a deeper understanding of Gen Z's perspective on dating, we opted for in person interviews around campus rather than the traditional survey route, which often yields low response rates.

From our interviews with a predominantly female audience, a common theme appeared with many viewing dating as an exhausting chore. Several participants expressed a sense of disappointment, noting a lack of genuine connections on dating apps, leading to a loss of hope. It's evident that many individuals strive to portray themselves as someone they're not through altered looks, photoshopped images, or adopting a speaking manner that isn't close to their authentic selves.

Idea

This collective sentiment sparked a compelling idea within our group: perhaps Gen Z doesn't necessarily need a revolutionary approach to dating. Instead, the key could be to embrace and normalise the human experience—acknowledging imperfections, making mistakes, and celebrating uniqueness. At its core, dating is about connecting with others who differ from us, appreciating those differences, and falling in love with the genuine authenticity that comes with being human. This insight guides our approach to create a space that encourages real, unfiltered connections.

[antonyad3]

Miro board - LO4

After our tutorial we created a Miro Board to share all of the important research and designs, as well as be able to give quick feedback on any developments.

[antonyad3]

Why people like bumble?

from the responses it seemed like guys on the app like the fact that girls approach them, which takes some of the pressure of them.

it encourages people to engage with each other because to match with a person you need to make the first move.

Bumble doesn't let people be vulgar/rude

no nudes on the app

you actually feel like people are interested in you, unlike on other apps where you match without knowing who liked who first

[antonyad3]

Ideas/areas to consider

showing diversity through the way people speak

how can we manipulate text visually - emojis, symbols, autocorrector

replacing some of the words with cut out imagery/pictures of objects

vocabulary around dating

[antonyad3]

Ideas - group discussion

We've created several routes to explore before the tutorial, allowing us to engage in discussions with our tutors and collectively determine the most successful path. Some of the key concepts we've considered include:

changing the understanding of 'normal'

the stories of people meeting to celebrate 10 years - what bumble has done for the dating world?

changing pick up lines to polite messages - highlighting bumble's kind culture

speak to people to understanding what dating is to them - ask people at uni

questions to ask:

give us a word to describe the dating world/your dating life in 2024?

what do you think when you hear 'dating app'?

what's your idea of a perfect first date?

would you consider this to be normal? .... women making the first move, meeting friends on dating apps, etc

Possible taglines:

'its normal to be...'

'a lot can change in 10 years' - celebrating the changes made to the dating society

'turns out it's always been normal to...'

'changing the standards with bumble'

'in the last 10 years we have been looking for solutions around us to find out that the answer has always been YOU'