#techsummit

[anthony-brandify]

The Ultimate Guide to Geofencing for Event Marketing How to Engage Attendees Every Step of the Way

What is Geofencing and Why Should Event Organizers Use It?

Geofencing is a location-based marketing tool that enables event planners to send targeted messages, ads, and promotions when attendees enter or exit specific areas. Whether you're boosting ticket sales, personalizing attendee experiences, or retargeting post-event, geofencing ensures you reach your audience at the right time and place.

Step 1: Pre-Event - Drive Awareness and Registrations

Use Location-Based Ads to Reach Ideal Attendees

Traditional event marketing relies on broad targeting, but geofencing allows hyper-focused ad placement. Some prime locations for geofencing include:

Airports and hotels where business travelers stay before an industry conference.

University campuses for career fairs and student events.

Competing events to attract attendees looking for similar experiences.

For more details on how geofencing improves event attendance, check out this Adweek report on location-based advertising.

Send Location-Based Ticket Discounts

Trigger VIP access notifications when attendees enter high-interest locations.

Offer flash sales for attendees near major business hubs.

Example: “Flash Sale: 25% off TechSummit tickets for the next 24 hours!”

Step 2: During the Event - Maximize Engagement and Experience

Deliver Real-Time Notifications for Sessions and Activities

Send session start alerts when attendees are near their registered panels.

Highlight exclusive offers and sponsor activations based on location.

Example: “Panel Discussion: ‘AI & The Future of Marketing’ begins in 10 minutes in Hall B. Grab your seat now!”

Boost Booth Visits and Sponsor ROI

Sponsors invest heavily in booths—geofencing ensures maximum engagement by directing attendees to key exhibitors.

Example: “Visit Booth #30 for a free eBook on geofencing strategies and a chance to win a private consultation.”

Step 3: Post-Event - Keep Attendees Engaged

Follow Up with Personalized Content and Offers

Using geofencing data, event organizers can retarget attendees with tailored post-event messaging, such as:

Session recordings and whitepapers based on topics they explored.

Exclusive early access to next year’s event for past attendees.

Encourage Post-Event Networking and Community Growth

Suggest LinkedIn connections for attendees who visited the same booths.

Invite attendees to post-event virtual roundtables or webinars.

Turn Your Event Into a High-Engagement Experience

Geofencing ensures your event is more than just a one-time interaction—it keeps attendees engaged before, during, and after the event.

Ready to integrate geofencing into your event strategy? Check out Brandify’s geofencing solutions and start creating personalized, data-driven events today.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Press Release: https://www.prlog.org/13053451

[omgculturemagazine]

MYAVANA Secures $5.9M Seed Round Led by Ulta Beauty and Hosts Groundbreaking Beauty Tech Summit

MYAVANA Raises $5.9M and Hosts Inaugural Beauty Tech Summit to Transform the Hair Care Industry. #MYAVANA #BeautyTech #HairCareInnovation #AIBeauty #UltaBeauty #TechSummit #HairAI #PersonalizedCare

AI-Driven Hair Care Pioneer Revolutionizes the $83B Global Market with Personalized Solutions and Industry Innovations MYAVANA, the trailblazer in AI-driven personalized hair care, has announced a significant milestone in its journey to revolutionize the $83 billion global hair care market. The company recently closed a $5.9 million seed funding round led by Ulta Beauty’s Digital Innovation…

[globaltalentexchange]

The 25th edition of India’s flagship event and Asia’s most prestigious tech summit, the Bengaluru Tech Summit, was held from the 16th-18th of November 2022 at Bangalore Place. Global Talent Exchange participated in the Startup Program of the event.

Here’s a recap of our exhilarating experience!

The theme of the 3-day event was #Tech4NextGen, a topic that has been gaining prominence and becoming increasingly relevant with India’s massive progress in the emerging tech domain.

BTS sought to bring together over 350 industry leaders from around the world, research think tanks, academics as well as policymakers to engage in discussion and explore the opportunities that lie before us and the vision as well as the path we must take to help the country achieve its goals at the earliest. Innovation is rampant and it’s essential to now put collaborative efforts on a pedestal.

Some of the important focus areas of the event included mRNA, Life sciences, MedTech, Vaccine Equity, Agriculture, Cellular immunotherapies, biotechnology, Biotech, and much more. This was also intended to serve as a platform to celebrate the different startups that are working on resolving problems that face humanity at large and are driving change with the use of technology.

In addition, the Bengaluru Tech Summit, with over 575 exhibitors, has often been regarded as a wonderful event for people to network, make strong connections, ignite partnerships and increase their awareness about the latest trends in this amazing industry.

The event was kicked off on a high note with a virtual inaugural address by Hon’ble Prime Minister Narendra Modi.

A key message of his speech was that India has been revolutionized in several ways- it is now no longer known for red tape, but the country has laid out a “red carpet” for investors. Bengaluru is now the 5th city in the world that garners and attracts the most venture capital investments, due to the large number of immersive tech firms that the area has given birth to.

“From reforming the foreign direct investment to offering the ease of doing business and increasing the production incentive schemes in various sectors, India’s excellent factors can bridge your investment and our innovation.”  

PM Modi also extensively talked about using innovation for global good and mentioned that our country is using it as a weapon to defeat poverty. Technology is highly regarded as an exclusive domain- available only to the cream of the crop or the privileged few in society. However, India has attempted- and largely succeeded- to democratize tech in order to reach the furthest corners of our diverse society.

Hon’ble Chief Minister Of Karnataka, Shri Basavaraj Bommai, was also present at the event. During his address, he announced that Karnataka would be developing six new “high-tech” cities as well as a startup park. He declared that the state would now turn its focus toward setting up top-notch universities and research centers, as part of their contribution toward supporting and boosting India’s tech industry.

CM Bommai also highlighted the importance of sustainable innovation- resources are dwindling, and the brilliant minds of society must get together to formulate solutions to save the planet- “Global thinking” is what he called it.

A major highlight of the event was the insightful sessions and panel discussions.

Prof. Ajay K Sood, Principal Scientific Advisor, Government of India, talked about the  Convergence of Technological Revolution for advancing India's growth trajectory. There was also an interesting dialogue on India’s power in the emerging tech, which covered key elements like the Indian opportunity to utilize AI for good, how the “make in India” program can benefit the world, as well as data science as a significant lever that is driving semiconductor innovation in the country for a better future.

BTS left no stone unturned to take up every new-gen technology and explore its potential to the fullest.

There were also a few sessions that took up the strategic relationship between India and the U.S. with regard to the critical and emerging tech domains- cyber, artificial intelligence, quantum, 5G, 6G, space hardware, biotech, and more. These two scientifically rich communities must collaborate to build up the global science and tech ecosystem, and strengthen national ties in the process.

Shri Rajeev Chandrasekhar- Hon'ble MoS for Ministry of Electronics and Information Technology

Dr. Ashwath Narayan C N- Hon’ble Minister for Electronics, IT, BT and S&T, Higher Education, Skill Development, Entrepreneurship & Livelihood

Circling back, Global Talent Exchange was represented at the event by our Bangalore team.  We utilized the opportunity of this incredible platform to network and connect with several industry professionals, igniting fascinating conversations and broadening our understanding of the realm.

GTX is a next-gen tech platform that is working toward enhancing the global brain circulation phenomenon. In the fast-evolving technology ecosystem, India has a huge opportunity to become the digital talent hub of the world

However, there is one challenge that remains- the ginormous talent gap!

Global Talent Exchange eliminates this obstacle by ensuring Indian organizations have access to highly skilled tech talent from around the world, enabling them to scale and compete internationally. We use our network to map and source people from skill-rich global talent hubs and provide our clients access to this pool to find the perfect fit for their team.

Human capital is an incredibly valuable asset for companies, especially in such a stage of constant growth and development as India is in right now. This asset is becoming incredibly mobile, and the diaspora is garnering knowledge, skills, and experience and returning back to their homeland to contribute meaningfully to society.

Our flagship ‘Return To India’ program provides a platform for NRIs across the world to connect with organizations back home and find suitable opportunities, wherein their global exposure is celebrated and utilized for growth.

Download a free eBook:

The NRI Guide For A Seamless Return To India

On the whole, we are grateful to have attended an event of such grandeur and significance.

Empowered, motivated, and re-energized, we’re geared up to drive change and make a difference in this space.

Join us on our mission to bridge the global talent gap by following us on our social media channels:  

LinkedIn: https://www.linkedin.com/company/globaltalex/

Instagram: https://www.instagram.com/globaltalex/

Twitter: https://twitter.com/globaltalex

[codiantsoftware]

Codiant's agenda at GITEX Global is to bring roaring success to emerging startups and early-stage ventures through our eye-catching Mobile App and Web Product Development services and solutions in industries such as Healthcare, E-Commerce, Real Estate, Logistics, and others. As we bring cutting-edge technologies to them to help future-proof their operating models and navigate the complexities.

[codiant]

Codiant's agenda at GITEX Global is to bring roaring success to emerging startups and early-stage ventures through our eye-catching Mobile App and Web Product Development services and solutions in industries such as Healthcare, E-Commerce, Real Estate, Logistics, and others. As we bring cutting-edge technologies to them to help future-proof their operating models and navigate the complexities.

[cesaramartin]

@legathuminmetaverse chegando com tudo; @deibsonsilvaoficial palestrante que ABRIRÁ o @techsummit 2022 ao vivo em San Francisco. Agendem aí, não há volta atrás desta disrupção com #ai. #pr #techsummit #live #toplegathum #top #legathum #metaverse #nft #token #crypto #siliconvaley #cesaramartin #namaste https://www.instagram.com/p/CfMxMVWun3x/?igshid=NGJjMDIxMWI=

[lazyajju]

Apple - WWDC 2022 - June 6 to June 10

Join developers worldwide from June 6 to 10 for an inspiring week of technology and community. Get a first look at Apple’s latest platforms and technologies in sessions, explore the newest tools and tips, and connect with Apple experts in labs and digital lounges. All online and at no cost.

In addition to the online conference, Apple will host a special day for developers and students at Apple Park on June 6 to watch the keynote and Platforms State of the Union videos together, along with the online community.

Wherever you watch from, get ready for a fantastic WWDC.

[sandandjello]

Well, that's one way to build excitement! 🧐 I slipped on the #oculusgo headset, watched my invite, walked on the beach in Maui, and then rode a rollercoaster after checking out some Jurassic Park dinosaurs. 🤔 Finished an episode of Gray's Anatomy on a massive Netflix screen, and then I had to stop myself before it turned into an all-nighter! 😂 Now I can't wait for the @Qualcomm #snapdragonsummit. #techsummit #vr (at Eldorado, Texas) https://www.instagram.com/p/BqMFLwCA24g/?utm_source=ig_tumblr_share&igshid=1lb6fzi4e93z5

[airinex]

The 4nm processing unit: Snapdragon

[activeprod]

Active is proud to once again sponsor the MPI Georgia Tech Summit. This one-of-a-kind virtual event will be unlike anything you've seen and is not to be missed! https://www.mpi.org/chapters/georgia/education-events/event/2021/03/30/default-calendar/2021-virtual-tech-summit #ActiveProduction #mpigeorgia #techsummit #tech #VirtualEventSolutions #virtualevents https://www.instagram.com/p/CMNBFoODGnC/?igshid=1qfjq9du2o0k3

[haitianbusinesses]

We caught up with Pascale Elie Founder of Haiti Pay a mobile payment ecosystem, she proudly showcased their brand at the @haititechsummit as an exhibitor. #Haitianbusinesses #HaitiPay #Haiti #HaititechSummit #HaitiSummit17 #RebootHaiti #ThisisHaiti #Techsummit #smallbusiness

[fall414toy]

Want more freebies like this? Follow Invage Systems on Linkedin today!!

To Follow Invage Systems- https://www.linkedin.com/company/invagesystems/

[bookwriting]

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A post shared by Elite Online Publishing | Global Leaders for Authors (@eliteonlinepublishing)

Founder of Adobe - John Warnock- inventor of the PDF. #ssts19 #adobe #adobefounder #techsummit https://www.instagram.com/p/BtWNgoyBjkT/?utm_source=ig_tumblr_share&igshid=vtj24u3cc1aq

[lazyajju]

Worldwide Software Architecture Summit 2022

Click on link to buy ticket and read more detail:

https://events.geekle.us/software_architecture/

[ukonmakoto]

C: 右近誠