#the description for this one on twitter was The great leader and his chosen one

[pebblesun]

⭐🖤

[bedlamgames]

Q&A #103

Today we have the Twine conversion, lesbian training mantras, social lube, a bunch of random stuff from the discord, and a whole lot more. 

[Anonymous said]: I'm really curious what the tally means for your twine conversion posts. Can't seem to figure out what its suppose to represent progress wise...

- Answered this last Q&A. Because of you asking I’ve now also added the explanation to what it’s about to every stream post so I hope that helped with understanding what’s going on with that.

[Anonymous said]: Suggestion: For races that start with a random corruption (ie: Succubi), have an option in full custom to spend points to either narrow what that corruption is (to be one of the four types, for example) or to outright pick one (for a much higher cost).

- That’s a good idea. Being able to pick specifically I think would be too much. There are ALOT of corruptions so that would mean many many menus to be able to select everything. Being able to pick one of the four types seems fair to me as something to spend points on in Full Custom. Added it to my notes. 

[Anonymous said]: Have a succubus slaver who used to be a lamia. On level up, she had the option to get the Fleet trait, which I thought was off-limits for Lamia due to their body shape. I think it's a bug?

- Good spot and should be fixed as of the last update. 

[Anonymous said]: Noticed a bug with No Haven 0.903: If you select a human (or once-human) for your character, and then quick restart, your next character will keep the human's Racial aspect Social Lube. On the topic of that Racial, it says " includes one human, and three other different races/subtypes gain an additional Success" Does that mean one human and three non-humans, or one human and three slavers each of a different race from each other?

-Took me awhile to work this out as going from human to human seemed fine. However you’re right that those with a heritage like demi-angels or succubi will incorrectly keep the previous racial. 

The second so as long as you have at least one human you can get the buff by say having a northerner, noble, wastelander, and convent. 

[Anonymous said]: hi bud, xfto/x421 here, its been a long time i guess. wanted to ask about the status of the no haven/twine conversation. i joined your picardo lately but couldnt post some reports since you dont allow guest-posts. well anyway, the report is about something ridiculous i have found after some restarts, the chosen main charakter (lamia) starts as male with the hard carry aspect(immense shaft) and different description than the ones the perks would give. 1/2

another question, feels like i asked something similiar in the past, how about the integration of different artpacks/access to older pics, or deletion of those that never get used? i guess that would requiere some more access to the game than you allow atm. maybe with twine? do you have a roadmap on tfgames or somewhere for the future of no haven? i know there are some more races you want to implement and improve some systems, but thats it, hope you are doing well in these times. 2/2

I do an update on the patreon every two weeks which is linked on the twitter. You do not need to be a patron to read these and is the best way to stay informed about what I’ve been up to. That includes the status of the conversion. To quickly sum it up;

It's at a stage where all the RAGS to Twine code conversion is basically done. What I need to do now is translate all that work into something playable and there's currently big logic issues with a bunch of the conditions and passages. So what I'm currently doing is trying to tidy up the visual look of the code with a bunch of idents with the theory that will make finding the errors easier.

Alas it’s not me disallowing guest posts... Picarto had some massive stonking issues and so they locked things down hard due to that preventing guests from chatting. I suggest a throwaway email site to get around that.

I don’t think there’s any art in the game file that’s not used as I try to keep on top of deleting the old ones. Not really down for doing art packs of the old ones as due to that not being my art so I see them as placeholder only until they can be replaced by commissions. 

I probably do need to do some kind of roadmap sometime. I’m less keen as it’s kind of a dirty word these days as due to the miss-use of them by others it’s got some bad connontations, but I’m also aware the alternative which is me randomly mentioning stuff on discord/picarto streams leaves the vast majority of my audience in the dark which is also really not ideal.

[Anonymous said]: [no haven 0.903] [Crit no longer grants Bimboborn] okay, but how do I get bimboborn now?

- It’s a corruption. Specifically Blessings of Perversion. 

[Anonymous said]: With the change to training where hypnotic slavers can fully embed the relevant mantras for blowjob, bimbo, and sissy training, could we also get that for lesbian training?

- Yes that’s the plan when I do the third part of lesbian training. Got a set of commissions planned just got to sort the funding and work out who I’m getting to do it. 

[Anonymous said]: hey bud, x421 here, again, might be already fixed because thats from no haven .903, but i recently had the witch queen super rare quest, you might want to proof read the quest and results, there are a few typos. i really did enjoy the writing nonetheless, just a quick question about that quest, as far as i understood this one, you only change your odds of the final result depending on how good you do on your way to the final, but the reward in the end only depends on the final result? 1/2

2/2 it just dawned on me that its been a while since you made an Q&A post so i guess i ll go and lurk on the tfgames forum in the next days, just one last question: i asked early in development about camp upgrades and you were not that convinced about that stuff, i understand you want the slaver camp as some bandit camp and not some castle/bastion or whatever, but since you added camp upgrades, maybe add proximity to a certain region? or something to spend supplies and gold in a 13month+ run?

- Hah! Okay will give it another read through.That’s correct yes. There’s also rewards on the way if you Critical those parts. 

There is a new gold sink coming soon in an upcoming update. I’ve also got plans for more camp upgrades coming later. 

[From the Patreon]: I'm that guy you replied to about the patch notes in Q&A 101. Solid updates. Bugs in the outfit system has driven me nuts since like, 2015, has it been that long already? I think it has. I like collecting them and something always blows up. This time, I ended up with a slaver wearing both the ooze outfit and ponygirl outfit. So there's that. Also I was disappointed the new Quicker then You'd Like wasn't interactive. Solid in any case though, thanks!

- I'll get them all one day I swear! Don't suppose you remember the chain of events that led to that? New QAYL was a patron requested one with the idea of having a big pay off for playing submissive which often involves playing sub-optimally.

[From the Patreon]: 1-ive been noticing when you choose to repick choices for an slave training assignment the slave gets added to the list of choices 2-also just how rare is the post-slave princess city assignment, cause i can never seem to get it even after selling multiple slave princesses 3-another thing is that the nightly puppet-leader stat is almost impossible to get again(either that or i have bedwarmers incapable of usurping me even thought i my current stats mean i couldnt win against even the subbiest slave)

- Will check 3 as you've not been the only person to mention that. 2 I know exists for sure as other people have definitely got it. Should be no rarer than any other rare City assignment, and thanks for the spot on 1.

[From the Discord]: Top 3 Animes of the 2010 to 2020

Mahou Shoujo Madoka★Magica the series was staggeringly good. Just redefined what anime could be to me. Film is a... well it was a thing. A beautiful thing with an ending which I still quite know how to feel about. 

Shirobako. It’s about creativity, craft, and about how people can come together to make something. It might not be something good, but dangit it’s been made and that’s worthwhile. It’s also from personal experience by miles the most accurate depiction of working in an office I’ve ever seen.

Oh man this is very very hard deciding on the third so pick one of the following and I could probably make a strong case for it. 

Kobayashi-san Chi no Maid Dragon, Darling in the FranXX (yes really, yes even the ending), Lupin III: Part 5, Kill la Kill, Monster Musume, Flip Flappers, Demi-chan wa Kataritai, Zombieland Saga, or Kaguya-sama wa Kokurasetai.

Also while I was taking the question to mean series both Your Name and Promare are absolutely phenonemal films. 

[From the Discord]: Best recent Eurovision Act

Lena. Always Lena. 

[From the Discord]: What's the agricultural technological level of No Haven like 

It’s not hit industrialization yet. What makes the difference is and allows cities like Aversol and even bigger to exist is that the organization of the human empire is far better than it has any right to be for the other levels of development being able to keep an incredibly complex supply chain constantly flowing even if on the ground level it barely seems to be moving at all. There are also some much, much larger farms both on the Great Plains and further to the north compared to the much more isolated single/couple of households ones that your slavers raid. 

[From the Discord]: What have been some of your all-time favourite assignments, both in terms of working on them and how they turned out?

Love When Week’s End Comes for a recent one. Writing all the results in colour commentary (and all the variations for weather, events and outcomes) was a real challenge and I do like how it came out. 

Witch-Queen and Arisin’ for being the first times I tried to go for a different, more potentially disturbing/freaky mood, and I’m pleased with the results. 

Sable Masquerade as I really like the ‘bad end’ I came up with. Actually I like the whole thing as while the pitch from the patron obviously helped, a lot of it was inspired by a random superhero bondage party picture I saw on HF, which I decided to run with, and had a bunch of fun exploring. 

[From the Discord]: Weirdest bug and most difficult bug

The one that resulted in a male wisp riding a griffon was a fun one. 

Most difficult has to be the clothing management which as a previous question suggests I’ve still not entirely solved. 

[From the Discord]: If No Haven was an MMO, what race/class would you play?

Kreen rogue mainly as I really like the edit I did for the portrait which MidnightonMars later translated into a commission. 

If not definitely a lamia. 

[From the Discord]: Knowing what you do now about the design of the game, are there any game mechanics you wish you'd have implemented differently?

Clothing management. So very much clothing management. I’ve redone it entirely twice now, and it’s still not where I want it to be. 

[From the Discord]: What was your inspiration for creating the setting of No Haven?  Has the direction the game has gone varied from your initial idea? If so what has been the biggest change?

- It started off with adapting the chan game Deeper Dungeons which was basically a certain popular mmo with nothing different about it outside of it being porn along with some possibly unwise options of personal abuse. I first changed it by ditching gnomes for neko which to my mind was a clear upgrade. There even used to be an examine refference in the RAGS version to suggest they’d been in the region of the dungeons before being driven out.

Then it was a gradual process of adding with the occasional subtractions to get it closer to a more Warhammer feeling setting which has always been a major love of mine when I was still doing Whorelock’s in RAGS.

With No Haven it was a case of building on what I’ve done there and expanding upon that with the race lore and assignment descriptions. Biggest was probably when I did the favoured/unfavoured stuff and added a ton of extra backstory to various races to justify the choices made there. 

[miximax-hell]

There have been people, some truly wonderful souls, who have followed my blog during my long period of absence. For that, thank you. Thank you from the bottom of my heart. I don’t deserve that kindness. With that out of the way, hello! Once again, it’s been so long... And that’s exactly we won’t delve in the past now. Let’s get right to it!

Today’s miximax is one that can barely be recognised at all unless you’re specifically told who the vessel and aura are. So, just in case my handwriting is THAT awful, we’ll be talking about Sakuma’s miximax today! For him, I’ve chosen a wonderful character that is, quite literally, part of the history of videogames as a whole. After the news about a new Smash coming soon, the promise of Metroid Prime 4 for Switch, and the very successful (AND SPANISH) remake of Metroid II, it feels like a great time to bring Samus Aran into the battle! The coolest intergalactic bounty hunter there ever was makes for a very simple-looking miximax, but it was still quite tough to draw because of RUST. Ah well. No one to blame but myself.

Anyway, I think this deserves a proper explanation, so let’s see why these two make for a fantastic combo! For more on that, please check under the cut. As usual.

Well, you’ve made it this far, so let’s delve a little in the past now. ww Just yesterday, I finally finished writing my graduation thesis!! That means I’m finally free... for a little while. Just enough to enjoy half a month of debauchery AND SPEND TIME WITH MY GIRLFRIEND, WHOM I MISS VERY MUCH. Oh, and my internship ended about two and a half weeks ago, too. While I am free in that sense as well, I can’t say I’m a scriptwriter and game designer right now, which kinda sucks. But they might still hire me...! And I’m ruminating some exciting ideas of my own. I highly doubt the company I worked for will be interested in them, but, well, it’s worth a shot. And good practice, in any case. So, yeah! I hope you’ve all been well!

Anyway, let’s get right to it. A single paragraph of my life struggles was enough. ww

This is still a fairly small blog with less than 100 followers. And it will always be because of how niche it is. ww Not only that, but most of said (active) followers aren’t even friends of mine, but the aforementioned kind souls who, somehow, grace me with their presence here. That means that, for example, if I were to go on Twitter to talk about my projects for this blog (as I’ve done a couple of times in the past), only one or two of my friends would give a crap about it. And that’s assuming they see those specific tweets at all! Otherwise, the reactions I get are non-existent unless I’m specifically mentioning someone. And even that is far from being failproof. So, whenever I want to share my ideas with someone, develop them through conversation or brainstorm, there’s only one person I can rely on: my lovely girlfriend. She’s patient and super supportive of my work. Bless her soul. I’m so in love with her.

Anyway, thanks to how much I’ve ranted to her about SakuSamus, I’ve already typed down most of what needs to be said about why I think these two work so well together. I can also get away with mostly copying and pasting what I already told her over Skype and simply adjusting it a bit to make it more readable as a blog post and adding some extra details. ww So, let’s get to it!

Coming up with proper combinations for this blog can sometimes be a chore and require a lot of overthinking. However, as the wonderful @miyukiko​ would say, great ideas suddenly come to you sometimes. This had a bit of both. I'll try to skip the uninteresting bits of the creative process, but this is the important part.

Now that we've seen Sakuma in Ares and he's obviously won a lot of... prominence, if you may put it that way, it felt like a good time to take a closer look at him. Sakuma is a forward, and a pretty talented one, at that. When he becomes captain in the Ares timeline, though, his team comes to rely on him on a much deeper level too. Or so it seems, at least. To top it off, his descriptions in the original games say that he helps Kidou and acts as a strategist that coordinates the team. That’s pretty much the base we can build upon.

As a forward, he seems pretty thorough and tries to stay cool and calm, since that's the kind of soccer they play at Teikoku. And, from what we've seen in Ares, as a captain, he worries so much about his team's well-being and about being a good leader for them. You know, the usual "Am I fit to be captain?" thing that IE loves so much. ww

But there's a lot of bad stuff about Sakuma, too.

For one, despite his cool act, when he loses it, he loses it good. We all know how he reacted when he was part of Shin Teikoku and how extremely mad he would get with Kageyama, for example. Also, when he does lose it (and, arguably, even when he’s still somewhat sane), he's very self-destructive.

I think that's somehow linked to his fears: he simply doesn't want to be left alone. He panics when Kidou leaves Teikoku and, again, loses it completely. When his insanity reaches that kind of point, nothing else seems to matter, so he goes all out even if it can cost him his life. Or his legs, at least.

Related to that, and this is much more relevant in terms of sheer gameplay, he is extremely dependent of others.

He's supposed to be some super cool ace striker, but absolutely all of his shots are combo hissatsus no matter what timeline or age you’re looking at. Koutei Penguin 2gou and 3gou, Twin Boost, Death Zone, Deep Jungle... They all need 2-3 people, and, usually, Kidou's involved.

So, tough as it is to say, if Sakuma isn't by Kidou's side, he's subpar. And if he's all alone, he's basically worthless. And to add insult to injury:

He usually depends on people who aren't even forwards to score goals.

He is turned into a defender as an adult because, as I said, he's subpar as a forward if he's alone.

That makes Sakuma a very interesting case: in a universe that is all about the power you get from of your teammates, what he lacks is individuality. ...Especially when you consider that his only motivation to play soccer seems to be to play with Kidou. www

As he is, he's the absolute definition of support character. Pretty sad, if you ask me. (Oh. And many of his in-game hissatsus are very dirty and the referee complains more often than not about them. That counts too. ww)

So, here comes the difficult question: who can give Sakuma the strength, the individuality and, partially, the safety that he needs to be relevant without killing himself? After thinking about it for quite a long time, I felt like he could really use the power of Samus Aran.

(Not to go all BuzzFeed on you guys, but the answer would’ve surprised you if I hadn’t said it from the very beginning. ww)

On a technical level, Samus is strong af. Not only has she survived to and successfully finished every mission she's embarked on (as far as I’m aware), but she's pretty much exterminated full races, DESTROYED PLANETS and killed the same evil pterodactyl alien... thing that wants her dead like 11 times by now.

And what's more: she's done all of this completely alone. (Except maybe for Other M. I haven’t played that game yet, but it looked like there were more people, idk) All in all, she's a beast. But that's not all, of course. There are many heroes who go and do their thing alone. It could've easily been Lara Croft too, for example--at least in the original games.

Sakuma, as I said, seems to be driven by a will to be with Kidou and is very much dependent of other people. And when things go wrong and he loses it, he is... spiteful, to say the least. And I don’t know if you guys were aware of this, but Samus is 120% salt. I read a post about the hatred between Ridley and Samus that when Ridley was announced for Smash and all, but I sadly can’t find it right now. If any of you guys know that post, please let me know and I’ll add the link here because it was SO GOOD.

According to my limited knowledge on the Metroid Series, Samus fights three main things: metroids (you never saw that one coming, I'm sure), space pirates, and Ridley (who is the leader of the space pirates, but is not a space pirate because I, too, would listen to my Evil Pterodactyl Lord if he were to give me orders).

Long story short, the space pirates and Ridley killed Samus’s parents. She was adopted by people from a civilization called the Chozo, but the space pirates killed the Chozo too. And when Samus found a baby metroid that saw her as its mother, the space pirates and Ridley kidnapped the metroid and it eventually died because of them.

Samus doesn't fight for the greater good. Samus fights because she's fucking pissed.

But, unlike Sakuma, she uses that rage against the right people and in the right way: she is still salty as hell, but she stays cool, kicks ass, makes everyone go boom, and she's out. She does what Sakuma does, but better. Even when she's pissed. Oh, and she does things the way they should be done: with legal permission, without turning evil and stuff. And she's super respected and feared because of it, which is precisely what a captain and a forward should be like, respectively.

And the icing on the cake?

In IE3, when Sakuma has levelled up enough, he learns how to use Space Penguin. also, Samus has a visor thing that can replace Sakuma's patch and that sounded cool to me

Anyway, that would be the gist of it! As I said earlier, I’m not the biggest Metroid connoisseur in the world: I’ve only beaten Fusion and Zero Mission, and I’m currently playing Prime and Return of Samus. As such, excuse me if some other game I haven’t played debunks all I’ve said, but I haven’t found any traces of such a thing. ww

However, despite my few experiences with Metroid games, Samus is a character I love and have very fond memories of. This series represent what I love the most about the video game genre: that sense of continuous and hard-earned improvement that only comes from experiences that are constantly giving you new abilities (and even new looks) to reflect your progress. It’s similar to RPGs, a genre I love as well, but RPGs reward you more for personal progress and dedication, such as grinding for levels, and not (usually) so much for just pushing forward and defeating bosses.

Last (and least), for those who have made it this far, here’s a little something you might be interested in knowing: I’ve been inactive here, but I’m still constantly trying hard to come up with interesting ideas for miximaxes! And I think I have found some cool stuff for both Kidou and Shishido, so feel free to tell me on which of those you’d like me to work on next. They’re both very challenging to draw and fiddle with, but I’m always happy to shift my priorities in any way you guys want me to. ww

[patriotsnet]

Did Trump Ever Say Republicans Are Stupid

New Post has been published on https://www.patriotsnet.com/did-trump-ever-say-republicans-are-stupid/

Did Trump Ever Say Republicans Are Stupid

Trump Secretly Mocks His Christian Supporters

Donald Trump Tells Oprah in 1988 What He Would Do as President

Former aides say that in private, the president has spoken with cynicism and contempt about believers.

One day in 2015, Donald Trump beckoned Michael Cohen, his longtime confidant and personal attorney, into his office. Trump was brandishing a printout of an article about an Atlanta-based megachurch pastor trying to raise $60 million from his flock to buy a private jet. Trump knew the preacher personallyCreflo Dollar had been among a group of evangelical figures who visited him in 2011 while he was first exploring a presidential bid. During the meeting, Trump had reverently bowed his head in prayer while the pastors laid hands on him. Now he was gleefully reciting the impious details of Dollars quest for a Gulfstream G650.

Trump seemed delighted by the scam, Cohen recalled to me, and eager to highlight that the pastor was full of shit. Theyre all hustlers, Trump said.

The presidents alliance with religious conservatives has long been premised on the contention that he takes them seriously, while Democrats hold them in disdain. In speeches and interviews, Trump routinely lavishes praise on conservative Christians, casting himself as their champion. My administration will never stop fighting for Americans of faith, he declared at a rally for evangelicals earlier this year. Its a message his campaign will seek to amplify in the coming weeks as Republicans work to confirm Amy Coney Barretta devout, conservative Catholicto the Supreme Court.

The People Whom President Trump Has Called Stupid

Since he declared his candidacy for the presidency, no group has been deemed stupid by Donald Trump more frequently than Americas leaders. There are stupid people running the country, he said over and over and over again on the campaign trail; making stupid deals with Iran and stupid deals on trade. Everyone in charge was dumb and he wasnt except that he was stupid for self-funding his campaign. That, in broad strokes, was Trumps rhetoric in 2015 and 2016.

But that wasnt the full extent of it. When Trump tweeted disparagement of LeBron James and CNNs Don Lemon Friday night, it was a reminder that Trump often divides the world into two groups: those who are stupid and those who arent. It was also a reminder that, of late, Trump has often chosen to describe as stupid people who are not white.

That wasnt always the case. Before the presidential election, Trump mostly disparaged white people as stupid.

Of course, back then, his political opponents were mostly white people: those running against him in the Republican primary and the conservative establishment broadly opposed to his candidacy. He called Karl Rove, former George W. Bush adviser, stupid five times, including in interviews. Bloombergs Tim OBrien, whom Trump once sued unsuccessfully for alleged libel, earned the description three times, as did television host Glenn Beck.

Since President Trumps inauguration, though, that has changed.

It wasnt Obama.

The Dumbest Stuff Donald Trump Has Ever Said

Paul J Richards/AFP/Getty

Americas favorite faux-political shock jock came back with a vengeance two weeks ago when, during a press conference to announce his candidacy for the presidency, he characterized all Mexican immigrants as drug-peddling rapists.

The U.S. has become a dumping ground for everybody elses problems, he said. When Mexico sends its people, theyre not sending their best. Theyre not sending you. Theyre sending people that have lots of problems, and theyre bringing those problems with us. Theyre bringing drugs. Theyre bringing crime. Theyre rapists. And some, I assume, are good people.

The comments ended up getting both him and his television programs booted from NBC. After a public pressure campaign that racked up more than 200,000 petition signatures, the network decried his words as derogatory. Trump, as to be expected, railed against NBC. Instead of apologizing for his words, he later asserted that his stance on immigration is correct.

Its not the first time Trump has insulted Americas southern neighbor. This past February, when Mexican director Alejandro González Iñárritu took home an Oscar for his film Birdman, Trump offered dubious congratulations. Well it was a great night for Mexico, as usual in this country It was a great night for Mexico. This guy kept getting up and up and up. I said, you know, whats he doing? Hes walking away with all the gold.

On African-Americans:

Laziness is a trait in blacks.

On women:

On religion:

Read Also: Do Republicans Support The Death Penalty

Trump ‘knows Republicans Are Stupid’ Jared Kushner Allegedly Said To Former Editor

Greg Price U.S.Jared KushnerDonald TrumpRepublicans

One of the strategies Donald Trump employed as he began putting his name on the U.S. political map years ago was championing “birtherism,” the long-held conspiracy theory that President Barack Obama was born outside of the U.S. and hence should never have been elected. He often chastised Obama and demanded the president produce his birth certificate, revving up an anti-Obama base that eventually helped put Trump in the White House.

Evidently, Trump may have been using the so-called birthers only as a means to an end.

His son-in-law, Jared Kushner, who is also a senior adviser to the president, allegedly told a former editor of the newspaper he once owned that the billionaire real-estate mogul didn’t believe his own “birtherism” claims, and only made them to charge up Republicans because they are “stupid,” GQ reported.

During a discussion on how to cover Trump, the former New York Observer editor, Elizabeth Spiers, claimed she told Kushner that she had serious problems with Trump’s repeated claims that Obama was not born in the U.S., to which Kushner allegedly told her: “He doesn’t really believe it, Elizabeth. He just knows Republicans are stupid and they’ll buy it.”

Spiers told her Kushner anecdote in response to a question from a conservative blogger on Facebook, and then screenshotted the response and put it up on Twitter.

In 1988 Oprah Asked Donald Trump If He’d Ever Run For President Here’s How He Replied

Donald Trump;wasn’t always so sure he wanted to run for president.

Long before The Donald officially kicked off his;polarizing2016run and became;the Republican frontrunner, Oprah asked the business tycoon about his political aspirations on a 1988 episode of “The Oprah Winfrey Show.” ;Trump had originally appeared on the show to promote a new book and discuss his life as a businessman, but the conversation soon turned toward foreign policy and how Trump would take a tougher stance with America’s allies.

“I’d make our allies pay their fair share. We’re a debtor nation; something’s going to happen over the next number of years in this country, because you can’t keep going on losing $200 billion,” he said on “The Oprah Show” back then. “We let Japan come in and dump everything right into our markets… They come over here, they sell their cars, their VCRs. They knock the hell out of our companies. And, hey, I have tremendous respect for the Japanese people. I mean, you can respect somebody that’s beating the hell out of you, but they are beating the hell out of this country. Kuwait, they live like kings and yet, they’re not paying. We make it possible for them to sell their oil. Why aren’t they paying us 25 percent of what they’re making? It’s a joke.”

The rant prompted Oprah to ask the question that people would ask for the next few decades.

Of course, he couldn’t help but hedge.

“I think I’d win,” Trump said. “I’ll tell you what: I wouldn’t go in to lose.”

Also On HuffPost:

Don’t Miss: What Republicans Voted Against Tax Bill

Trumps 10 Most Hilariously Stupid Things He Said In 2019

President Donald Trump has a long history of saying some of the most bizarre things in politics. This year was one for the books as the president flailed, searching for excuses for his July 25 phone call with Ukraine President Volodymyr Zelensky.

Here are some of the most hilariously stupid things the president has said this year:

1. Windmills cause ear cancer

If you have a windmill anywhere near your house, congratulations, your house just went down 75 percent in value, Trump told Republicans in April. And they say the noise causes cancer. You tell me that one. He then made a whirring noise mimicking a turbine.

2. He wants to buy Greenland

In meetings, at dinners and in passing conversations, Mr. Trump has asked advisers whether the U.S. can acquire Greenland, listened with interest when they discuss its abundant resources and geopolitical importance and, according to two of the people, has asked his White House counsel to look into the idea, the Wall Street Journal reported in August.

Denmark essentially owns it, Trump told reporters in the days that followed. Were very good allies with Denmark. We protect Denmark like we protect large portions of the world. Strategically its interesting.

Trump then got into a fight with Danish leaders and had to cancel a trip hed planned to the country.

3. Trump is the chosen one.

4. Why dont they go back and help fix the totally broken and crime-infested places from which they came.

Im Getting The Word Out: Inside The Feverish Mind Of Donald Trump Two Months After Leaving The White House

I Alone Can Fix It

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Seventy days had passed since Donald Trump left Washington against his will. On March 31, 2021, we ventured to Mar-a-Lago, where he still reigned as king of Republican politics. We arrived late that afternoon for our audience with the man who used to be president and were ushered into an ornate sixty-foot-long room that functioned as a kind of lobby leading to the clubs patio. A model of Air Force One painted in Trumps proposed redesigna flat red stripe across the middle, a navy belly, a white top, and a giant American flag on the tailwas proudly displayed on the coffee table facing the entrance. It was a prop disconnected from reality.; Trumps vision never came to be; the fleet now in use by President Biden still bears the iconic baby blue-and-white livery designed by Jacqueline Kennedy.

Trump had invited us to Mar-a-Lago to interview him for this book. He had declined an interview for our first book about his presidency, and when A Very Stable Genius was published in January 2020, attacked us personally and branded our reporting a work of fiction. But Trump was quick to agree to our request this time. He sought to curate history.

But future elections were not front and center in his mind. A past election was. Trump was fixated on his loss in 2020, returning to this wound repeatedly throughout the interview.;

Also Check: How Many Republicans Voted For Obamacare In The Senate

Trump Told A Reporter His Biggest Secret: That He Is A Danger To The American People

Trump is a particularly stupid man who thinks he is very smart. Perhaps this lies at the root of his monumentally dumb decision to grant Bob Woodward 18 interviews

The Inuit are supposed to have dozens of words to describe snow. The Brits have endless ways to talk about rain. Now its time for Americans to delineate all the many ways that Donald Trump is dumb.

If Bob Woodwards new blockbuster teaches us anything new about the character of the 45th president, its that we dont yet have the words to describe the multiple variants of the vacuum inside his head.

Theres the stupidity of arrogance, the stupidity of ignorance and his old friend: the stupidity of blatant duplicity. Theres his homicidal stupidity, his traitorous stupidity, his criminally corrupt stupidity and his plain old infantile stupidity.

Lets start with the top of this taxonomy: the domain of Donalds dumbness. At his core, the former reality TV star is a particularly stupid man who thinks he is very smart. Or as he prefers to call his own character, a very stable genius.

Perhaps, just maybe, this lies at the root of his monumentally dumb decision to grant Woodward 18 interviews, on the record and on tape.

Instead, our very stupid genius vomited up all manner of secrets that collectively prove beyond all reasonable doubt that he represents the greatest single danger to the fate of both the American people and to himself.

Fact Check: Did Trump Say In ’98 Republicans Are Dumb

Donald Trump: I didnt say that. (He did.)

Did Donald Trump tell People magazine in 1998 that if he ever ran for president, hed do it as a Republican because theyre the dumbest group of voters in the country and that he could lie and theyd still eat it up?A:;No, thats a bogus meme.

FULL ANSWER

The meme purports to be a quote from Trump in;People;magazine in 1998 saying, If I were to run, Id run as a Republican. Theyre the dumbest group of voters in the country. They believe;anything on Fox News. I could lie and theyd still eat it up. I bet my numbers would be terrific.

We were alerted to the meme by a reader, A. Douglas Thomas of Freeport, N.Y., among others, who saw it in his Facebook feed, along with a message from someone who said, I just fact-checked this. Google Donald Trump, People magazine and 1998. This is an actual quote by Trump.

Well save you the effort. It is;not;an actual quote by Trump.

We scoured the;Peoplemagazine archives and found nothing like this quote in 1998 or any other year.

And a public relations representative with;People;told us that the magazine couldnt find anything like that quote in its archives, either.;Peoples Julie Farin said in an email: Peoplelooked into this exhaustively when it first surfaced back in Oct.;We combed through every Trump story in our archive.;We couldnt find anything remotely like this quote and no interview at all in 1998.

There were several stories in the late 1990s about Trumps flirtation with a presidential run.

You May Like: What Are The Main Platform Ideas Of Republicans

Trump Is Right: Republicans Are Stupid

Donald Trump, master of the deal, is right. The Republicans are stupid, not only as politicians but also as political psychologists. He criticized Paul Ryan for bringing up the subject of Medicare reform that the Democrats could use to turn the elderly against the Republicans. Their video of grandma being shoved over the cliff by Republicans is a stark indication of how the Dems will fight to win four more years for Obama.

As the discussions over increasing the debt limit go on, the Democrats are portraying themselves as the more flexible party in the negotiations. They are willing to cut cherished programs such as Medicare, Medicaid, and Social Security, provided Republicans agree to some increases in revenue. They want the Republicans to agree to raise taxes and cut spending on programs that the elderly hold sacred. A perfect recipe for Republican defeat in November 2012. Thursdays meeting was supposed to focus on spending cuts in the two health care programs and on new revenue. And only stupid Republicans would attend such a meeting.

From the very beginning, by focusing on cutting Medicare, Medicaid, and Social Security, the Republicans have trapped themselves into a no-win situation. Why havent they offered a list of real cuts in federal spending? Who told them that cutting programs that the elderly are dependent on is the way to win votes in 2012?

Here Are The Top 10 Stupidest Things Trump Did As President

We’re tentatively starting to emerge from the four year-long national nightmare of Donald Trump’s presidency, but the reckoning of what the nation endured will take years to really understand. Trump was terrible in so many ways that it’s hard to catalog them all: His sociopathic lack of regard for others. His towering narcissism. His utter ease with lying. His cruelty and sadism. The glee he took in cheating and stomping on anything good and decent. His misogyny and racism. His love of encouraging violence, only equaled by his personal cowardice.

But of all the repulsive character traits in a man so wholly lacking in any redeemable qualities, perhaps the most perplexing to his opponents was Trump’s incredible stupidity. On one hand, it was maddening that a man so painfully dumb, a man who clearly could barely read even on those rare occasions when he deigned to wear glasses still had the low cunning necessary to take over the Republican Party and then the White House.

On the other hand, it was the one aspect of Trump’s personality that kept hope alive. Surely a man so stupid, his opponents believed, will one day blunder so badly he can’t be saved, even by his most powerful sycophants. That has proved to be the case as Trump fumbles his way through a failed coup, unable and unwilling to see that stealing the election from Joe Biden is a lost cause.

He then pointed at his head, and said, “I’m, like, a person who has a good you-know-what.”

Read Also: Where Are Republicans On The Political Spectrum

Top 10 Actual Things Donald Trump Said At His 2016 Presidential Campaign Kickoff

Top 10 Actual Things Donald Trump Said At His 2016 Presidential Campaign Announcement

— On Tuesday, real estate mogul-turned reality show star, Donald Trump, became the latest Republican to jump into the 2016 presidential race.

If hes elected in 2016, the GOP hopeful predicated that he would be the most successful president for U.S. jobs that God ever created, used the recent sale of a multi-million dollar apartment he owned to someone from China as an example of his friendly ties with the country, voiced concern that people from the Middle East are probably sneaking into the country through the border, and revealed that rich Islamic terrorists are his competition within the hotel market in Syria.

This is all real, and its trademark Trump. Here are the quotes from Trumps presidential announcement that you will never hear another presidential candidate say — ever.

[kaialone]

Catching up on Yokai Watch News

Yokai Watch Spoilers (Movie 4 and Busters 2) under the cut.

--

Mastertag for pre-release Movie 4 information.

Mastertag for pre-release Busters 2 information.

--

Sorry this took a while but, this is gonna be a post to mostly summarize the information that was released via magazine and website updates in the past week.

I have been somewhat busy, so I don’t have time to translate every bit of this, gotta kinda skim over some parts, so this won’t be 100% complete, but I wanted to put out something at least.

First I’ll go over the stuff revealed for Busters 2 and then the stuff revealed for Movie 4, so if you’re only interested in one of the two, just go to the part you wanna read.

Busters 2 Stuff:

A lot of the stuff that the magazine leaks covered are also mentioned in the trailer that was released shortly after. The website also updated with some of this information and can be found here.

The game will appearently take place on a island called Karakuri, where the treasure of a pirate king is said to be hidden?  The Busters will go there to look for treasure, with the New Busters (Indy Jaws, Zom B Chopper, Neko II, and Mr. Scoop) presumably still being after the goals theyve been said to have in the anime and YKW3. (This last part is more my conjecture than anything)

It has been revealed that there will be two versions of “Yokai Watch Busters 2: Hidden Treasure Legend of Banbaraya”, called “Sword” and “Magnum”, and we also now know it’s release date, which is the 7th of December, 2017.

Each version will come with a special Yo-kai Treasure Medal, both featuring Enma and a new character called Kaira, who will seemingly play a role in the 4th movie, too.

Seems that these come with QR codes that will allow you to battle and befriend both Enma and Kaira, too.

It also seems like with this game you will be able to play online with up to 4 people? Though I’m unsure if I understood this right, cause I’ve never played a Busters game myself.

Something else that is shown off is the Treasure Gear, which from what I understand is the various weapons that the Yo-kai Pod merchandise can be turned into.

(for the reference, this is a Yo-kai Pod:

Its a lamp-like device that can have additional stuff get attached to it to turn into various other stuff.)

The Japanese version of the recent Nintendo Direct showed of the Treasure Gear well, showing the Chainsword, Sniper, and Magnum modes.

Unless I’m misunderstanding, there are also certain item boxes you can only destroy with these? (I could be wrong about this part)

A magazine also showed off a 4th Treasure Gear, which is literally called Hyūdroid, but could also be romanized as something like Hughdroid?

(image source)

The text is as follows:

“The Adventure Partner Hyūdroid also appears!

A new model of Treasure Gear. Within a dungeon, it moves around automatically and finds treasure!!”

Something else interesting the magazine mentioned that doesn’t seem to be adressed in the trailer or on the website is this bit:

(From the same source as the one before)

“The Mysterious Cry ‘Banbarayahh’!?

Within the game, when this cry occurs, strange events will...!?”

A new group of characters called the “Bundori Family” (might be romanized differently) has also been revealed:

It seems that they will be your “rivals” when it comes to treasure hunting in the game, whatever that means.

Twitter user rabbittotank has kindly translated the information on them that the magazine provides. You can check that out here.

In addition to these guys, 6 new Hidden Treasure Yokai (or Hihou Yokai) have been shown off:

Again, twitter user rabittotank has translated the information on these yokai found in the magazine. You can see those here.

--

And that’s about it for Busters 2, from what I can tell, cept for some merchandise related stuff, new Treasure Medals, and of course Emblems for the new Hidden Treasure Yokai and the like.

So onto

Movie 4 Stuff:

Here I must apologize again, because of how blurry some of the text is, I can’t translate all the text from the magazine, but I will show off the bits that I can translate.

First we have this page:

(image source for this and the following magazine pics)

While on this page, they point at Enma and the Enma Blade he is wielding and have descriptions for them, sadly I can’t really make out either of those. Though what little I can read of the Enma Blade’s description, it just seems to go over what it is again. (In case you dont know, the Enma Blade already appeared in YKW3)

What I actually can read is this bit:

“Kaira enters the war, too!?

Do not miss Onimaro VS Yōkai (Shadow Side) !!

The Yōkai ‘Onimaro’ that have appeared alongside the comet, who transform the humans they inspirit into Kaodeka Oni (Huge Faced Oni), are terrifying beings!! And Kaira plans to take advantage of this situation and take over the world!? Can the yōkai, transformed into the Shadow Sides, their combat forms, save the world from crisis!?”

And this:

“The king of the Yōmakai is me!!“

Aside from these there is also this little bit, but it’s literally just listing their names:

From left to right: Jibanyan (Shadow Side), Onimaro Leader, and Kaodeka Oni.

Next is this page:

Again, I can’t make out everything, and some stuff is incomplete, but I will go over the stuff I do understand.

This page features the new character Kaira again:

“Kaira the Snake King A yōkai who has tricked Enma and became the king of the Yōmakai. Using the power of Onimaro, he plans to rule the human world as well.”

Note: I am unsure about the world “tricked” here, might be another kanji, it’s a little blurry. If it IS the kanji I think it is, it could also be translated as “framed” or “trapped” or the like.

Also Note that his sword is labelled too, but

I can’t really make any of it’s description. It appears to be called “Snake King Sword”, but that name might be incomplete.

“The Era of Enma is over!!“

“This Sword holds the key to the story!?

Fudō Thunder Sword A legendary sword that was sealed away, for its power is too strong for anyone to control it.”

Note: “Fudō” could possibly translate to “Immobile” or “Unmoving”. Also cause I was confused about it for a moment, I want to point out that this is NOT the same as Kaira’s sword. It’s a different sword.

“In the setting of the movie - 30 years into the future, Kaira the Snake King has become the master of the Yōmakai!? And the swords that the two of them possess, alongside the legendary sword sealed in the Yōmakai, appearently will be important keys of the story!!”

And that’s it for what I got on the information from the magazine, but there is a little bit more from recent news udpates to the website.

First, there is a little notice about how if you got a pre-sale ticket for the movie, you can scan the QR code on it to get a treasure coin in YKW3.

--

Second, more interestingly, there will be some sort of crossover between Yokai Watch and Gegege no Kitarō.

I will translate the entire news post on that one:

“Gegege! Nyo, nyo, nyo way!! 'Gegege no Kitarō'

will appear in a 'Yokai Watch Movie'!

With this, the shocking 'Yōkai Tag Team' is born!

(Translator's Note: I am not sure if it refers to 4th movie specifically, but given the context I feel like it more than likely does.)

This new work is...! The veteran of Yōkai Anime, the national character everyone knows about, 'Gegege no Kitarō' will appear! And not just Kitarō will appear; Daddy Eyeball, Catchick, Old Man Crybaby, the Sand Witch, Rollo Cloth, Ratman, everyone from the familiar 'Kitarō Family' will make an appearance!

(Translator's Note: I used the english names from 2002, I hope thats okay?)

'Gegege no Kitarō' is the master piece of Shigeru Mizuki, which could be called the parent of modern Yōkai Manga and Anime. The manga series started in 1965. The anime started to be broadcast in 1968, and in the blink of an eye, started a Yōkai Boom, spreading the image of 'Yōkai' throughout the world, with 5 more national anime series being produced afterwards.

The voice actress who plays the role of Kitarō, who breathes life into numerous super popular characters, and enjoys national popularity, is the outstanding Masako Nozawa! Kitarō is brought back to life with Masako Nozawa's voice!

(Masako Nozawa's comment): "The protagonist of the first series, Kitarō, fully lives within me. This time around, I am looking forward to see and imagining, how we will be accepted, or what kind of welcome we will receive, as we enter Yokai Watch. For now, I am very excited and looking forward to the completion. Yōkai are immortal."

Furthermore, this Kitarō-like Jibanyan form is known as 'Kitanyan'. Somewhere within the work, this 'Kitanyan' will appear!”

--

Third, there’s a little thing about Kaira, which is mostly the same as what the magazine already said, but since that makes it not that hard to translate, here it is:

“ Kaira the Snake King,

the strongest (worst) rival,

for the strongest of the Yōmakai,

The Great King Enma,

makes his appearance!

(Translator's Note: the word used to describe Kaira here is a pun that can mean both "strongest" but also something like "most vile")

In the setting of the movie - 30 years into the future, Kaira the Snake King has become the master of the Yōmakai!? It seems he also plans to rule the human world.

The swords that the Great King Enma and Kaira the Snake King possess, and the legendary sword sealed in the Yōmakai are important keys to the story!?”

--

And lastly, it seems that the winner of the Shadow Side design contest has been chosen.

From what I understand, people where able to submit their own ideas of the Shadow Side design for a Yokai of their choice, via various forms released in different magazines around the time.

Unless I’m mistaken, it appears that someone named Kakuto Yona (unsure about the surname’s spelling) was the one to win first place, and their drawing of Shadow Side Bushinyan (Shogunyan) will be turned into a treasure medal

And with that we should be all caught up on general news, again, sorry it took me so long to get this finished.

[seo1code-blog]

10 Smart Search Engine Marketing Tactics To Get Free Google Traffic

10 Smart Search Engine Marketing Tactics To Get Free Google Traffic

Search engines on average will drive 300% more traffic than social media. So how do you let Google know you exist?

One tactic is to put more focus on quality content. But content on its own can’t make you rank in “Top 10” search results. You should also take into account the importance of link building.

Link building is the most significant but also the most challenging aspect of optimizing your blog or website for search engines.

It has significant effects on how your website ranks in search engines. But what is “link building“?

“It is the process of attracting and establishing inbound links to your website which help your website achieve higher ranking with search engines and drive targeted traffic to your site“.

But there is a lot of buzz about how Google reacts to unnatural and spammy backlinks. Google is always updating its algorithms and changing the game by releasing Penguin updates that give you penalties for using unnatural ways of getting backlinks on your websites.

I’ve learned through hard work many search engine marketing tactics that can benefit your business. I’ve chosen the top 10 best strategies that I’ve implemented. Each one has resulted in great success.

Here they are!

1. Scoop.it

It is one of my favourite SEO ways to get good links within 15 minutes. It is an awesome content curation basement where people gather interesting content over the web and publish them in a magazine format.

Lots of these Scoop.it pages have high PR like 3 and more. This type of publications draws much attention via social engagement.

How do you do it?

Chose the category of your post or infographic you want to share, find the closely related Scoop it page and suggest your post. Based on my experience, 50 % accept them within a day what means a good amount of quality backlinks for 15 minutes of your work.

2. Finding broken links

This method is time-consuming and scalable. You should get much patience to find links that have 404 errors.

It is a real problem that it takes a lot of time and effort.

There are many companies that moved and changed their brand names, therefore, the links were deleted. I guess this tactic is totally worthy to spend time and efforts to gain these killer links.

How to find these broken links? In Google search you can use the following search strings that allow you to find some of them:

“SEO” + “resource page”

“Seo” + “recommended sites”

“Seo” + “useful links”

“Seo” + “toolbox”

“Seo” + “resources”

“Seo” + “useful tools”

So, as soon as you find pages, check whether all the links are working well. When you find such kind of broken links, you can instantly contact the owner of the website and inform him about this crap-shoot.

I can recommend you to use the Chrome Extension Check My Links. It will help you to find out all broken links that are highlighted in red.

Replacing dead links in Wikipedia

I guess you’ve noticed some dead links on Wikipedia pages. They don’t instantly remove these links and just add a footnote with the link “dead link”. That will give you a chance to replace it with your link.

You can find these links with the next search string:

site:wikipedia.org SEO + “dead link”

Or you can check out with the tool WikiGrabber to find all dead links on Wikipedia. After you find a dead link, you need to recreate it on your site and replace it with your link in Wikipedia.

3. Monitor competitor’s backlinks

It can seem kind of creepy to keep track of competitors’ backlinks, but I can make sure you will get a lot of great ideas how to get quality links based on them.

Before monitoring them you should figure out your top competitors in SERP, I actually use SE Rankingtool to monitor my top competitors. As soon as you get their target keywords, enter them into your backlink tool like Webmeup or Ahrefs, you will get a diverse list of backlinks linking to their sites.

Weekly or monthly checkups will help you to stay awake with what SEO tactics your competitors use to acquire links and draw up a plan how to replicate as many links as possible.

4. Getting the most out of Infographics

Creating and submitting infographics is the most effective and powerful link building strategy in SEO. It taps into the visual content marketing trend and Visual.ly is one of the leaders in this segment.

Most people try to stay away from this method, creating a professional infographic costs a pretty penny. But you can easily create by yourself with the following resources:

Visual.ly

DailyInfoGraphic.com

AmazingInfoGraphics.com

Piktochart.com

Coolinfographics.com

Submitinfohraphics.com

Infographicjournal.com

Personally, I use the last one. It has a good functional and various themes, even for free users.

You can also find some freelancers on Odesk or Freelancer that will do it at low cost.

Just few points you should keep in mind:

Include only real data sources

Embed your website link in the infographic source code (probably, someone will use this info-graphic on his website and you will get a good backlink)

Use attractive design

Be brief. Don’t blur your facts in text

Limit the size of your infographic to 1500 pixels

Use statistics that will make the info-graphic more actionable

Share it via social networks

To get the most out of your infographic, you can offer bloggers to post it as a guest post. You can also share you work on above-listed websites, or you can find the submission sites with the search strings:

“submit infographic”

inurl: submit infographic

intitle: submit infographic

“infographic directory”

When you submit an info-graphic, make sure to write a unique description with 200-300 words to take real advantage from it. With this form of creativity, you will make your campaign successful in your niche.

5. Answer online

Businesses need not only to build up quality links, but also build good relationships with customers. Monitor the activity of your potential customers and check out how they are doing online.

They will gather in groups to discuss some items on forums and blogs. Try to monitor all the activities online. You can check on Yahoo answers, topical forums, Quora and etc. You can use Google Alerts and add your keywords to track any mentions about your service. Try be helpful and user-friendly, don’t be spammy.

It can take some time, but it will pay off. You can gain a good authority on the websites. People will know you and follow you. They will start linking to your website to get additional awesome content.

6. Reverse guest posting

Reverse guest posting is the opposite of guest posting. The idea is that you find guest bloggers to write a good content for your website.

The idea of reverse guest posting works completely in a different way. You don’t need to find just any bloggers that have time to write a content. The main idea is to build up a good relationship with authority and famous bloggers. Ask them for content for your blog.

What are the benefits of reverse guest posting?

Effective mechanism to build relationships

The post can be shared via social media by that blogger

Fantastic way to place that link

Show your readers a new perspective

You have control of the process of reverse guest posting

How Does Reverse Guest Posting Work for you?

You should figure out what you want to get out of a guest writer and define the subject of guest articles. How often you want him to contribute on the blog.

It is easy to make a list of famous bloggers you want to work with. Make some research and find other bloggers you can’t know them.

Contact these bloggers and talk to them about this opportunity.

Few steps how to reach out google bloggers:

Use Twitter search to get bloggers with search query “guest post SEO”

Use Google with search strings “guest post by”, “guest blog by” and specify your topic

Use the websites you already know or ask others for any recommendations

You can use Followerwonk tool for outreach

You will be surprised with how many bloggers will want to talk to you.

7. Blogger reviews

Reviews about products, software or services are one of the best ways to get good backlinks at scale. It is especially good for e-commerce websites.

How do you catch the attention of bloggers? You can offer some free stuff and they may start reviewing it on their sites. It is quite an intensive and time-sapping process. You need to find bloggers, contact them, send them products, wait for product reviews and send email reminders.

It is a hard work!

Try to find bloggers in your niche. If you sell some products or information that can help people to learn something, for example, “ways how to make coffee”, you should use search strings like “how to make coffee”, “make coffee home” and etc.

You will get a list of bloggers and filter out authority websites. So, right now you have to reach out them with the following email template:

Make sure what you are writing. Check your language and grammar mistakes. Don’t be too spammy. I want to note that you don’t ask them to post your links and reviews. You just let them take a decision about your product.

8. Get feedbacks about your website

This is an easy mechanism of getting backlinks. I’ve met a bunch of feedback websites where you can get a dofollow backlink. You should register, submit your website, write a small description about it. I love ConceptFeedback.com website, but before submitting your website you should leave five reviews on other websites.

Here are some sites you can check out:

ConceptFeedback.com

BounceApp.com

SuggestionBox.com

Criticue.com

Or you can find them in Google using search queries “website feedbacks”, “site review”, “website customer review”.

9. Quality links from brand mentions

Monitoring any mentions about your brand or product is a good way to get quality backlinks. It is vital to know what customers think about you online. You can use Mention tool to track all mentions about your business.

It works fine for me. You should create an alert like for Google Alerts and you will get mentions about your brand or service. If you notice someone mentions about you without a link, you can contact that person, tell him thank you and ask him kindly to place a link to your product.

You can use the following email template to outreach:

Following this tactic, you can gain a bunch of quality backlinks.

10. Reverse image search

Reverse image search is something new and totally different from the other link building tactics. It is one of the greatest way to get links.

If you manage a website and use only quality images, you should keep track of your image theft. You can take some advantages from theft to gain quality links.

So, how to do that?

In Google image search you can enter the search string like site:yoursite.com and you will get all images on your website that Google has indexed. Click on images and see how they are displayed.

If you find out someone is using them without your link, you can reach out the admin and let him know about it. Site owners, usually, try to avoid any conflicts, and you will have a high rate of response to your email. Don’t forget to mention that the image is originally from your website and ask them to place an attribution backlink.

To simplify your SEO process, you can use TinEye to check all images that are used by other people from your website.

It is a call time on posting…

I’ve mentioned just my favourite ways of intact link building tactics out there. Take enough time to digest them and check out how they will work for you.

If you know any other effective link building tactics, I will be more than happy to hear them.

[ngce]

Not Safe, But Good

The Men We Desperately Need Today

Article by Greg Morse

Staff writer, desiringGod.org

I can still remember being startled by the thought: Jesus doesn’t seem very nice.

Unquestionably compassionate, gracious, and patient, Jesus also said and did things that, as I read through Mark, surprised me. The kind of things that today would get him trolled on Twitter and flagged on Facebook.

It was then that I began to think that if Jesus was not “nice,” if he — the one to whom all Christian women also look (2 Corinthians 3:18), and yet, the epitome of a godly man — did not fit within my vision for manhood, then it, not he, needed to change. The more I considered him — the more I considered the long lineage of godly men in the Scriptures — the more I stood confronted: Could these fit within my current conceptions of masculinity?

What about your conception? When you consider a good Christian husband, an upstanding churchman, a godly man, what qualities come to mind?

Traits such as generous, thoughtful, agreeable? Is this man slow to impose, quick to listen, ready to sympathize? Does he speak gently and serve graciously? Does he routinely defer to others’ preferences? Something about this ideal seems unquestionably right — but if this tender side is all, it also should strike us as uncomfortably wrong.

Godly men will indeed emanate compassion, humility, service, and love. This is true. But is this the whole truth? Has the ideal of manhood in the modern church become just a gentle shadow of what God made it to be?

Not Safe, but Good

When we teach about masculinity, do qualities like strength, initiative, zeal, and courage make our list? When we assess men for church office, and when we look for small group leaders and godly mentors, do we commend men who would make good shepherds — industrious, passionate, resilient men, able to corral sheep and willing to combat wolves?

Do we celebrate male strength, courage, zeal, and initiative because we know these are required in order to guard, protect, subdue, and lead? Such men of God who are gentle exactly because they are first strong? Men like Gandalf, who, after exuding his strength of presence, could then softly say to Bilbo, “I am not trying to rob you. I am trying to help you.” A tiger, not a kitten, can exhibit gentleness because he is first strong.

Endangered is that species of lionhearted masculinity that bears Aslan’s description: “not safe, but good.” Our present ideals, like the ones I once held, do not require goodness to make men safe, because they ensure that men are safe regardless of goodness. The man reborn in this image says nothing uncomfortable, rallies no charge, and shows little, if any, initiative. He is goaded to be convictionless, passionless, perhaps even Christless, if but subdued.

But such is not the vision of he who made man. Instead of blunting his sharp edges, God has a different solution for creating good men: rebirth, looking to Christ, and training in righteousness. Godliness must balance his natural perils. He achieves mature manhood through adding the fruit of the Spirit, not subtracting his God-designed nature. Kindness, self-control, compassion flavor his strength, courage, determination — not eclipse them.

Where Have the Men Gone?

Such men — gentle and strong — present a paradox to the world. His hands build up his household, wrestle with his boys, sip tea with his daughters, and grip the hilt of his Sword against the agents of darkness (Ephesians 6:10–20). He is a godly warrior who sleeps in his armor — fierce and meek and good wherever he finds himself. The description can, by the aid of the Holy Spirit, be redeemed: “Thou wert the meekest man that ever ate in hall among ladies; and thou wert the sternest knight to thy mortal foe that ever put spear in the rest” (Le Morte D’Arthur).

We err when we divide the two: brutal on the one hand, soft on the other. While our society increasingly chooses the latter, some wonder: Where have all the men gone?

We can read, as of an alien species, about men who “through faith conquered kingdoms, enforced justice, obtained promises, stopped the mouths of lions, quenched the power of fire, escaped the edge of the sword, were made strong out of weakness, became mighty in war, put foreign armies to flight” (Hebrews 11:33–34). Men who actively sought for glory, honor, and immortality. Men of faith who hoped for a better country than the one they had. Men who risked much, lost much, and gained more. Men who lived by faith in the living God.

Lukewarm religion, let’s never forget, makes for lukewarm masculinity. And lukewarm masculinity allows too many men to pass by church doors in favor of Islam, Jordan Peterson, or simply ESPN on the road to destruction.

Dying Flame of Masculinity

As I surveyed the lineage of godly men, I honestly wondered how many saints of old would feel discomfort with the feminization, not only of our society, but also in some of our churches.

Would we emasculate men of old? Would we not chide Abraham for wandering, Jacob for wrestling, Joshua for fighting, Elijah for mocking, Noah for madness, Job for arrogance, Daniel for incivility, Nehemiah for violence, Nathan for high-handedness, John the Baptist for name-calling, Paul for divisiveness, and the Son of God for brandishing a whip and turning over tables in the temple?

Have we chosen the conveniences of niceness over the discomforts of godliness? I fear someday lying comfortably beneath the inscription, “Here lies a father, husband, churchgoer — just a really nice guy.”

“Nice” says nothing of spine, of edge, of valor, and thus it can say little of righteousness or purpose. Nice requires no courage, no conviction, and no willingness to make enemies with the wicked. Jesus warns against such palatability: “Woe to you, when all people speak well of you, for so their fathers did to the false prophets” (Luke 6:26).

Now, we may be tempted, where we have swerved off the road, to overcorrect the error. This would lead us into the other ditch of parasitic strength. Such abominations endure in our day, in all their cruelty, abuse, and cowardice. We must not exchange “good, but not strong” for “strong, but not good.” We cannot charge forth in the flesh instead of being led by the Spirit. We must not settle with feeling like men in our own strength; we must become better men through divine power and self-sacrifice.

Men Set Ablaze

One step on the road to recovery is to reemphasize that unnerving trait of many men of old: godly jealousy. We must reclaim the pulse and convictions of a godly man, not just his actions.

Our God is a jealous God (Exodus 20:5). He will not share his glory, or bride, with another. And he fashions men who increasingly burn with his own righteous jealousy. These men, ablaze with zeal for the glory of God, for the health of the church, and for the souls of the lost, will, in certain circumstances, erupt to shatter the status quo. Zeal for the glory of God — not cultural civility or secular sensitivity — is the proper harness for biblical manhood. Godly jealousy makes good men dangerous — to the world, the flesh, and the devil.

Consider Moses, the meekest man on the earth (Numbers 12:3). Enraged by his people’s idolatry to break God’s tablets, he melted their golden calf, and made them drink it (Exodus 32:20). His love for his people and God’s glory acted resolutely against their idolatry.

Consider David, the poetry-writing shepherd-boy who could not simply stand by and watch an uncircumcised Philistine defy the armies of the living God — no matter how menacing he stood (1 Samuel 17:26). He could not listen quietly while his God’s name was defamed.

Consider Phinehas, an African whose name meant “the Negro.” Jealous with God’s jealousy, he turned away God’s wrath by impaling two high-handed sinners in the climax of their romance (Numbers 25:6–13).

Consider Elijah, a man tormented by the unbelief of Israel. He called a public showdown with the prophets of Baal and mocked them for hours (1 Kings 18:20–40). He longed for the people to know the true God and follow him alone.

Consider Paul, a former persecutor of the church who sat provoked as he saw the city full of idol-worship instead of Jesus-worship, and publicly lifted up his voice to challenge the great philosophers and rulers of Athens (Acts 17:16). He lived for kingdom business while many laughed at, opposed, and beat him.

All the King’s Men

Consider Jesus Christ, who grabbed whips, named names, and promised to return with weapons drawn. He is the Lion of Judah who knelt down and played with children (Mark 10:14). And the Lamb from whom men shall run, unsuccessfully begging mountains to crush them rather than face his wrath (Revelation 6:16).

He destroyed “arguments and every lofty opinion raised against the knowledge of God” (2 Corinthians 10:5), crushed the dragon’s skull, and yet did not break a bruised reed (Isaiah 42:3). And he went to Calvary, not because niceness led him outside the camp to die among thieves and garbage, but because he burned with a passion for his bride, his Father’s name, and his own glory (John 17:4; Romans 3:25–26; 1 Peter 3:18).

Spurgeon’s last words in the pulpit portray the proper ideal:

[Jesus] is the most magnanimous of captains. There never was his like among the choicest of princes. He is always to be found in the thickest part of the battle. When the wind blows cold he always takes the bleak side of the hill. The heaviest end of the cross lies ever on his shoulders. If he bids us carry a burden, he carries it also. If there is anything that is gracious, generous, kind, and tender, yes lavish and super abundant in love, you always find it in him. (Spurgeon: Prince of Preachers, 288)

The King’s men will be found, with Christ, in the thickest parts of the battle. They will eschew wasting their lives venturing nothing, growing warm for nothing, exercising no initiative, taking no stands, building no fortitude of faith, engaging in no spiritual battle, carrying no burdens, planting no flags on unconquered hilltops. The men of this King, for the very reason that they despise playing with foam swords against the forces of evil, create the safest culture for their women and children. Dangerous men under God, holding one another accountable, will not stand idly by as the bears maul those they should rather protect and nourish.

Meek and fierce. Tough and tender. Leaders and servants. Not safe, but good.

Men like Jesus.

[makeitwithmike]

10 Advanced Strategies for Driving Business Blog Engagement

By Aaron Agius

Your blog is a workhorse. Yes infographics and video are extremely popular at the moment, but a well written and informative blog that is consistently updated will never let you down.

You know the stats:

Websites that include a blog have 434% more indexed pages and 97% more inbound links

Blogging is the main component of the content strategy for at least 45% of marketers

Marketers with a healthy blog element to their strategy are 13x more likely to see a positive ROI

B2B marketers that include blogging receive 67% more leads than their non-blogging peers

And more

As a business blogger, you’re aware of the basic best practices – keep paragraphs short, use descriptive headers and subheaders, break it up, keep it scannable, use bulleted and numbered lists – and you’re able to optimize for SEO (while avoiding the mistakes).

But what about engagement? You don’t just want visitors. You want engaged visitors. That includes reading your stuff, of course, but more importantly you want them to leave comments, share your posts with their social media networks, link back to your site, and return again and again. You want them to be unable to live without your blog.

Diversifying your blog content is one way. No one wants to see the same type of post on the same topic week after week. What would be the point? So mix it up.

Beyond that, there’s a lot you can do to give your business blog an engagement boost. I’m constantly amazed by the positive impact these ten tactics can generate. Try and see for yourself.

1. Understand your audience and what they want

You’ve already identified your target, and hopefully even created a few buyer personas to guide your efforts. But you can do more.

This may not sound like an advanced strategy, but far too many blogs ignore the obvious. You have an industry related to your business, and that’s obviously your umbrella topic. But what specifically is your audience looking for in a blog about your industry? Find out.

Conduct surveys and polls to find the topics that matter. Tools like Qeryz, SurveyMonkey, and Google Forms can help (the last two require leaving your site, while Qeryz functions like a slide box or popup). The best way to find out what they want is to simply ask them.

Or identify their interests using Twitter Analytics. Click on Audience at the top, scroll down, and see the Top Ten interests of your Twitter followers.

That should give you at least a few solid ideas and broad subjects to write about this week.

2. Build better headlines

If your headline doesn’t pull them in, it doesn’t matter how great the actual post is because no one’s reading it. The headline is the promise, the post is the delivery… don’t FAIL them (you’ll lose credibility each time you do). To paraphrase the Godfather, make them a promise they can’t refuse.

Use keywords, power/emotional words, limit it to roughly 55 characters and 6-8 words, and remember that numbered lists, FOMO, questions, and how-to headlines perform very well.

So spend more time on your headlines, and maybe run your ideas through a Headline Analyzer or Emotional Headline Analyzer for recommendations.

3. Track the trends

What’s got people buzzing online? What’s already resonating with readers?

Find out what’s hot with keyword research, a quick visit to Google Trends, and a peek at both Facebook Trending and Twitter Trends on a fairly regular basis. If there’s something trending in your industry, visitors will want to read about it. Harness that.

4. Links, links, links

Your link architecture can lift your engagement in two ways (to say nothing of its SEO benefits).

Your internal structure – linking to other posts on your blog – helps your readers find your (relevant) best stuff.

Your outbound links point them to other valuable articles and resources.

Both develop your reputation as an unselfish blogger ready to help more than pitch. Visitors will respond to that. Guaranteed.

Try including a few similar articles using either Related Posts at the end, or littered throughout the text. They will click.

5. Talk to them

The simplest strategies are often overlooked.

Ask questions, encourage shares and comments, make it easy for them to connect with you.

Comments can be wonderful. They’re a form of social proof, so when readers see them at the end, they’re going to trust and engage with your content more than if they see none.

Remove friction like Captcha and other services meant to stop spam (they don’t), don’t require registration to leave a comment, and maybe even link directly to your comment form in the post. Make it easy, end with a question, and people are more willing than not to respond.

6. Go the extra mile

What are the popular posts in your industry? Find out with a simple online search, or using a tool like BuzzSumo.

Next, identify ways you could build upon those posts and make them better: updated, more visual, current stats, more extensive, interview an influencer or leader, include a video or infographic… it doesn’t matter. You build upon the already-successful post and improve it in some way.

Called the Skyscraper Technique, it can bring in plenty of traffic and engagement.

7. Promote and repromote

Most of us already share our new posts on our social media accounts. It’s Marketing 101.

Simplify that with an automation service like dlvr.it (“Share Better”).

But don’t stop there. Sharing just once is not enough. Consider:

Facebook posts hit 75% of their impressions within 2.5 hours, and 75% of engagement within five hours

A tweet’s lifespan is between 18-24 minutes according to most research

The vast majority of your audience will NOT see that share if you do it just once. Set up a reposting schedule for each blog post – twice on the first day, once daily for a few days, the next week, the next month, and then periodically after that at a minimum – to get your content in front of as many new eyes as possible.

8. A plugin for All seasons

There are nearly 48,000 plugins available for WordPress. You don’t want to go overboard, but a few well chosen ones can increase the usability and UX of your blog just enough to bump engagement to the next level.

A few good ones to try out:

Inline Tweet Sharer, Quote Tweet, Click to Tweet, or TweetDis allow readers to easily share your most alarming, striking, or thought-provoking statement or statistic with one-click.

Reading Time provides an estimated reading time at the top so visitors know beforehand how long it will take them.

Atomic Writer analyzes audience engagement with your content to provide recommendations on how to write better posts for them.

9. Build a community

We all love being part of a group. Provide that feeling on your blog, and your readers will be happy to hang around longer and engage more.

Offer groups, discussion boards, and online portals. Let your readers reach out and connect with you and other users.

BuddyPress, for example, allows readers to create profiles, private message other users, create and interact in user groups, and more. And there are currently over 700 WordPress plugins available to customize the platform into whatever you need.

10. Give a little to get a lot

Try a giveaway. Create a contest or draw with upgraded content, discounts, coupons, or other prizes (your latest ebook, your favourite book by an industry leader, a free sample, free attendance at your next webinar, or whatever).

Giveaways are a great tactic to encourage engagement because visitors have to comment, share, or sign up in order to enter. And everyone loves free stuff.

Pay with a Tweet (despite the name, the service works with Facebook, LinkedIn, and Google+ in addition to Twitter) requires readers to share a pre-made note and link to get access to something special.

KingSumo Giveaways makes creating a giveaway dead simple, and visitors earn additional entries for themselves with each new entry that signs up via their URL, so it promotes frenzied sharing (everyone wants to increase their odds). The plugin has worked amazingly well in generating interest, engagement, and email subscriptions.

Wrap

Your business blog is an extension of your business. You should only ever post the very best that you can create, because anything less will reflect poorly on you and your brand.

Share cheap, irrelevant, unimaginative junk, and that’s what readers will think of you. If you take only one thing away from this post, take this: quality above quantity at all times.

But you know that.

These ten tactics – in addition to that golden rule – will increase engagement. It’s a given. Get involved with your readers. Give them what they really want, and a place to connect with each other. Gift them your best stuff for free.

Engagement comes to those who earn it.

Have we missed anything? What strategies have you implemented to boost audience engagement on your blog? What tips have failed you?

Leave your thoughts in the comments below:

Guest Author: Aaron Agius is an experienced search, content and social marketer. He has worked with some of the world’s largest and most recognized brands, including Salesforce, Coca-Cola, Target and others, to build their online presence. See more from Aaron at Louder Online, his blog, Facebook, Twitter, Google+and LinkedIn.

The post 10 Advanced Strategies for Driving Business Blog Engagement appeared first on Jeffbullas’s Blog.

from 10 Advanced Strategies for Driving Business Blog Engagement

[racingtoaredlight]

Opening Bell: September 6, 2019

Four days after pummeling the Bahamas for hours, causing widespread damage and killing dozens, Hurricane Dorian skirted along the Atlantic Coast of Florida and made landfall in the Carolinas as a category 2 storm. The track of Dorian had been drifting further north almost since it became a named storm in the Atlantic basin; there was great concern that it would impact the island of Puerto Rico, which has so recently undergone so much political turmoil and has not yet recovered from the devastation it experienced in last year’s hurricane season. But Dorian took mercy on the U.S. territory, withholding its fury until it collided with the Bahamas over the holiday weekend, where Dorian then idled in place, pouring several dozens of inches of rain on the islands. The storm was still capable of sustained 100 mph winds and inflicting widespread damage as it crosses from North Carolina into Virginia and then eventually back out into the sea where it is expected to diminish in the cooler waters of the north Atlantic. The amount of destruction it wreaks upon the Eastern Seaboard between now and then, and how the Trump administration reacts to it, will be the next story in the news cycle, at least until Trump opens his Twitter app again.

 Jason Greenblatt, the White House's chief Middle East peace negotiator, who had been tasked by President Donald Trump with brokering a long-sought after peace plan in the region, is leaving his administration post in order to return to the private sector. Greenblatt, according to the White House, has assembled a detailed and comprehensive peace plan, but has never released it and now will not do so until at least the outcome of the next Israeli general election is known later this month. There seems little utility in releasing the plan since Palestinian negotiators have refused all contact with Trump administration officials since December 2017, shortly after Trump fulfilled a campaign promise by recognizing Jerusalem as the capital of Israel. With the peace process essentially dead in the water and, depending on what combination of parties is able to cobble together a government in Israel, Greenblatt likely saw the writing on the wall and realized he was more likely to spend the next year counting crevices in the ceiling tiles than he was in actually working towards Middle East peace. While the Trump administration has become accustomed to filling vacancies with ‘acting’ officials, even for those roles which do not require Senate confirmation, it seems likely that Trump will not even bother to replace Greenblatt at all, which means that it truly now is on Jared Kushner alone to resolve decades—centuries really—of political, social, and economic enmity. We should not be optimistic.

This week, after months of protests, Hong Kong chief executive Carrie Lam finally announced that she would permanently withdraw a controversial proposed law which would have allowed suspects accused of felonies in Hong Kong to be extradited to mainland China. The law was seen as an attempted end-around of Hong Kong’s separate—and far more westernized—criminal justice system in particular, and as another attempt to infringe on the democratic values which make Hong Kong so vastly different from the rest of China. Protest leaders, such as they exist, however declared that Lam’s move was “too little, too late.” With that, it seems that the protests will go on, but without any discernible goal beyond the preservation of Hong Kong’s status as a democratic island on the doorstep of authoritarian China.

Britain’s political system is an odd conglomeration of tradition, convention, custom, and unwritten rules; the British constitution, is in fact, unwritten, rather it consists of all the political balancing tests between monarch and parliament conceived of since the Magna Carta was signed by King John in June 1215. As a result, the powers of the monarch remain technically in place: Queen Elizabeth has the sole authority to convene and prorogue (or end) Parliament, Parliament only debates, technically, with her permission. Technically, the queen selects the prime minister and the constitution only requires that she select someone that can command a majority in the House of Commons, but in practice the queen has since the 1960s, selected whomever the majority party had chosen as its leader. The reserve powers of the monarch remain vast, but largely unexercised. There is a reason behind this: the monarch is supposed to be an apolitical figure, who follows the advice of her ministers, no matter which party they come from. This system has worked fairly well for most of Elizabeth II’s time on the throne, but, Foreign Policy argues, that the practical nature of the her learned political apathy, has finally run into a major political problem which threatens Britain’s livelihood: the apparently enduring desire of Brexiteers to force Britain out of the European Union with no deal and no plan for the future.

When your average American is asked to describe his or her impression of a spy, the first thought of most will be the dashing, braggadocio, and sophistication of James Bond, or, if slightly more literate, the persistent, curious, world-weary George Smiley. If the spy is American, one might think of the professional, accomplished, and highly-skilled operatives mentioned in a Tom Clancy novel or perhaps of the feats undertaken by the teams in Mission Impossible. Intelligence agencies are dens of intrigue, staffed by the best and the brightest that the country has to offer, every single person—from secretary all the way up to director of the agency—imbued with a strong sense of duty and patriotism. In truth, virtually none of these descriptions are accurate. The CIA in particular is riven with bureaucratic waste and, certainly worse, has forever been hamstrung by its own paranoia about the intelligence it gathers. And moreover, the importance of this intelligence is often missed, dismissed, or misunderstood. In an amusing irony, though, Adam Gopnik points out that this is not necessarily a bad thing: the nation with the edge in intelligence does not, and in fact rarely, comes out ahead. And intelligence agencies have over time become so obsessed with each other, they rarely take time anymore to spy on governments, their ostensible raison d’etre. This is an interesting read that upends many of the myths the public believes about spies, spy agencies, their activities, and their overall competence. And yet Gopnik, at the end, concludes that this reality, as ludicrous as it is, is infinitely preferable to the alternative.

During the Cold War, the only nation which could challenge the supremacy of the United States Navy, was the Soviet Navy. Unlike the naval arms race between Britain and Germany at the beginning of the 20th century, when the former did everything in its industrial power to build more dreadnought battleships than the latter, while the latter did everything in its power to maintain a two-thirds parity, the U.S. and the Soviet Union had different focuses when it came to naval power. The U.S. Navy focused on aircraft carriers and force projection around the globe, with attack submarines intended to shadow Soviet missile boats, and American missile boats quietly plodding the deep in solitude. The Soviet Navy, on the other hand, placed greater emphasis on submarines—building the largest nuclear submarine fleet the world has ever seen—and large surface combatants. In the period after the end of the Cold War, the new Russian Navy was starved of funds and hundreds of Soviet-built ships and subs were left to rust while tied to a pier. The U.S. Navy, the now master of the world’s oceans, was free to use the oceans as highways to move carrier strike groups to regions of the world in order to project American force and protect American interests. Over the last decade, the Russian Navy has slowly begun to rebuild itself into an important challenger to the U.S. Navy, and through much the same methods from the Cold War: by focusing on submarines and surface combatants. With this in mind, knowing the future direction of the Russian Navy is important in determining Russian strategic intentions and there is no better way to determine those than by reviewing current Russian naval leadership and analyzing the best candidates to step into their shoes in a few years.

It is no secret that we, all of us, are going to die one day. Those of us who are fortunate, will die on a bed, in a room surrounded by loved ones; or, as Chris Rock once said, when talking about health insurance, “We’re all going to die. But if you have insurance, you will die on a mattress.” The actual end process of death, however, is one that is not often studied for obvious reasons; few people, even those comfortable with the concept of death itself, wish to examine the physiological and psychological processes associated with a person’s final days and hours; it is, perhaps, easier to accept the concept of death and even the death of a particular person, than it is to indulge in the process of death. Regardless, some interesting things occur during this time, and as people live longer lives than ever before and more individuals die in a hospital or hospice or assisted living facility than ever before, the notion of recording what a person talks about as they slip towards death has slowly become a field, albeit a small one, in its own right. The takeaway from this is that there is no one way that people utter their last words and no one theme; sometimes it is depressing, sometimes funny, sometimes introspective or reflective, and sometimes it is downright inappropriate. The examination of what causes these different final expressions is a subject for more than just those obsessed with morbidity.

Speaking of death, inanimate objects have final resting places just as people do. For aircraft, particularly civilian airliners and cargo carriers, it is generally one of three or four locations, all of them locate in the desert southwest of the United States, from Roswell, New Mexico to Victorville, California. The wellspring of this short blog post was the retirement of the last 20 MD-80 passenger liners, in one day, by American Airlines on Wednesday. At one time, the MD-80 represented 40% of American’s fleet, and the twinjet “Mad Dog” was as closely aligned to American Airlines as the unpainted aluminum fuselage, a livery which is also disappearing with the retirement of the MD-80s. If you flew on American Airlines at any point in the 1990s or 2000s, there is a good chance you flew on an MD-80, but as of yesterday, for the first time since 1982, American’s flight schedule does not include any Mad Dogs.

Finally, as the 2020 election looms, there remain a handful of special elections for congressional seats that were either not filled after the 2018 election, or which have since become available due to early retirements. Kyle Kondik of the Center for Politics looks at three districts, but takes a particularly deep dive on the North Carolina 9th District, which has been the focus of so much political and legal contention since Election Day in 2018.

 Welcome to the weekend.

[recentnews18-blog]

New Post has been published on https://shovelnews.com/the-people-whom-president-trump-has-called-stupid/

The people whom President Trump has called stupid

LeBron James during the NBA Finals June 8 in Cleveland. (Jason Miller/Getty Images)

by Philip Bump August 6 at 12:22 PM Email the author

Since he declared his candidacy for the presidency, no group has been deemed “stupid” by Donald Trump more frequently than America’s “leaders.” There are “stupid people” running the country, he said over and over and over again on the campaign trail — making stupid deals with Iran and stupid deals on trade. Everyone in charge was dumb and he wasn’t — except that he was stupid for self-funding his campaign. That, in broad strokes, was Trump’s rhetoric in 2015 and 2016.

But that wasn’t the full extent of it. When Trump tweeted disparagement of LeBron James and CNN’s Don Lemon Friday night, it was a reminder that Trump often divides the world into two groups: those who are stupid (or dumb or “dummies” or “low IQ”) and those who aren’t. It was also a reminder that, of late, Trump has often chosen to describe as stupid people who are not white.

That wasn’t always the case. Before the presidential election, Trump mostly disparaged white people as stupid.

Of course, back then, his political opponents were mostly white people: those running against him in the Republican primary and the conservative establishment broadly opposed to his candidacy. He called Karl Rove, former George W. Bush adviser, stupid five times, including in interviews. Bloomberg’s Tim O’Brien, whom Trump once sued unsuccessfully for alleged libel, earned the description three times, as did television host Glenn Beck.

Since President Trump’s inauguration, though, that has changed.

This year alone, Trump has referred to Rep. Maxine Waters (D-Calif.) as “low IQ,” a pejorative that is generally reserved for her, seven times. (Two exceptions: He speculated that the man behind the terrorist attacks in Paris in November 2015 might have been “low IQ,” and he used the term to describe actor Robert De Niro after De Niro insulted him.) His tweet about Lemon on Friday was the third time he has described Lemon as unintelligent.

The white people whom Trump has called stupid since the inauguration are probably ones you might guess. For example, there’s MSNBC host Mika Brzezinski, who has received the description twice. (That’s as many times as has Sen. Lindsey O. Graham (R-S.C.), with whom Trump played golf this weekend.) More recently, he has described former FBI director James B. Comey and former director of national intelligence James R. Clapper Jr. as unintelligent.

There is one consistent theme to Trump’s use of the term that the preceding paragraph should make obvious: Stupid people are the ones who criticize and oppose him. In the primaries, that was mostly people from his own party. Afterward, that has been less likely to be the case.

Bear in mind: This topic covers only instances of Trump referring to individual people as unintelligent. He has used a variety of other terms to insult a broad range of people in the past. James, for his part, responded to Trump’s attempt to revoke a White House invitation to the Golden State Warriors in September with an insult of his own.

U bum @StephenCurry30 already said he ain’t going! So therefore ain’t no invite. Going to White House was a great honor until you showed up!

— LeBron James (@KingJames) September 23, 2017

While Trump often referred to America’s leadership as stupid on the campaign trail, he generally didn’t use the term to refer to President Barack Obama. He did in June 2016, though.

“I believe she’s got less talent than Obama, she has less natural ability than Obama, and I’m not saying he has much, because he doesn’t,” Trump said during a speech in Redding, Calif. “But he’s got an agenda, folks, because he has to have an agenda. Because nobody can be so stupid and nobody can make deals like this guy is making.”

A few months later, after Obama imposed new sanctions on Russia, Trump used Twitter to praise someone’s intelligence.

It wasn’t Obama.

Great move on delay (by V. Putin) – I always knew he was very smart!

— Donald J. Trump (@realDonaldTrump) December 30, 2016

Source: https://www.washingtonpost.com/news/politics/wp/2018/08/06/the-people-trump-has-called-stupid/

[minnievirizarry]

How to Find Freelancers and Hire Quality Talent for Your Business

How can I find freelancers and hire freelancers for my business? If you’re a business owner, you’ve probably asked yourself this question more than a few times. This article will show you the many ways, and tools you can employ to find freelancers and hire quality talent for your business.

It’s true. The first challenge you’ll face when building your business is knowing where to find freelancers — quality ones.

Part of the issue stems from the fact that freelancers themselves often struggle with self-marketing.

According to a “State of the Freelance Nation” survey by Wisebrand:

51% of freelancers said that marketing themselves online is too time-consuming

41% said that it’s too expensive

Image source: WiseBrand State of the Freelance Nation Report

What’s more:

Over half of all freelancers spend less than 3 hours a week marketing themselves online, making it difficult for you to locate the right talent on your own.

That’s why working with the right online tools for to find freelancers and eventually hire the right ones is so crucial, both for you as an employer looking for talent, and freelancers as self-marketers.

In fact, according to business owner and CEO of DevriX Mario Peshev: “Freelancers can be a great investment, as they allow businesses to take advantage of people’s expertise without any sort of long-term commitment regardless of the regularity of work.”

So, how do you find freelancers?

How to Find Freelancers and Hire Quality Talent for Your Business

There’s a lot riding on making the right hiring choice, so you should research the best methods to help you in your freelancer search.

Below, from experience, are what I consider the top 3 methods for finding and hiring the right influencers.

1. How to Find Freelancers via Google Search

Finding a freelancer via Google search can be tricky. You’ll find most of the time that the search results will lead you to different freelancing platforms. So if you want to hire a freelancer directly, you need to have patience in searching for them.

Most of adept freelancers maintain a website to showcase their portfolio. Using the right keywords, you can find them via Google search. Here’s how: Run an open search on Google and type the freelance job you want to hire. For example, if you want to hire a content writer for your blog, you can search for “freelance writer for hire.” Then from the search results, you can pick your prospects.

Using the NinjaOutreach Chrome Extension, an influencer and blogger outreach tool, you can easily import your prospects’ details and add them on a list. After adding all the prospects in your chosen list, you can now set up an outreach campaign.

To do this, you should:

Go to the NinjaOutreach app and log in to your account.

From the dashboard, you can see the lists that you created.

Add a personalized template which you will be using for your outreach campaign. Just go to Outreach -> Templates then click the Create Template button.

Fill in the Template Name, Subject, and the body of your email.

When everything’s ready, go back to the list you created and just click the “Start Outreach” button.

You will be prompted to connect your email account if you haven’t done so. Otherwise, you’re good to go.

You will be redirected to the Campaign Scheduler where you can set how many emails you want to send per day, choose whether to send immediately or on a later date, add email follow ups, and filter your list of leads.

When everything’s set, you can now hit the Launch Campaign button and wait for replies.

2. How to Find Freelancers on Social Media

Social media doesn’t just allow you to stay in touch with your family and friends. It also allows you to connect with industry leaders, advertise your services/products, and generate income among others. It’s a treasure trove of opportunities!

Social media also helps in connecting job seekers and employers. Let’s see how you can find freelancers using Twitter and LinkedIn.

Finding Freelancers on Twitter

Using Twitter’s search bar, you can type your search phrase or use a hashtag.

To continue with freelance writer as an example, just type “Freelance writer for hire” or “#freelancewriterforhire” and it will show results of posts and profiles with those keywords.

You can also do an advanced search to filter the search results and find the specific Tweets that you’re looking for.

Just find the Search filters box and click the Show button then click Advanced Search.

Then fill in the appropriate fields to refine your search. You can use any field combination that you want. In the screenshot above, I use the words and dates field combination to find the specific Tweets and profiles that I’m looking for.

Finding Freelancers on LinkedIn

LinkedIn is a social media platform that allows you to connect with business people and professionals. It’s like an online resume where you can see people’s work experience, education, skills, and accomplishments.

Here’s how to use LinkedIn to find freelancers:

Using the search bar, type freelance writer and you’ll notice that LinkedIn will load some suggestions.

Choose the Freelance Writer in People because you’re looking for job seekers.

Then it will load the search results of candidates which you can filter by location, industry, connection, etc.

You can also go straight to NinjaOutreach and use the find Twitter or Instagram Influencers search features.

Just type your target niche or industry in your keywords (plus location, if you need it) and hit enter.

You can also use Smart Tags to make sure your results only show those tagged as Blogger or Influencer, and excludes those tagged as Company or Executive.

3. How to Find Freelancers Through Freelancer Hiring Platforms

Not as flexible (or free!) as Google. But, freelancer hiring platforms are definitely the easiest, fastest, and ultimately the most convenient way to find and hire freelancers.

Each of the platforms listed below has different strengths and drawbacks.

1. Upwork

An all in one platform for those looking to work with freelancers. Upwork, previously Elance-oDesk, is a place for freelancers in a range of different work categories to find work, and for businesses to easily navigate the hiring process. Once you find the right person, Upwork has online collaboration features for communicating with your freelancer. As with most such platforms, make sure you dedicate enough time to create a comprehensive description of your workflow, and set aside time for follow-up, in order to hire the right person.

2. Peopleperhour

Peopleperhour is a standby for freelancers in the United Kingdom for over 10 years now. This platform gives freelancers the flexibility to market themselves in creative ways via custom profiles, and gives you as the hirer the flexibility in how much you would like to engage the freelancer. Peopleperhour’s particular specialty lies in the “Hourlies,” or quick freelance hires for a discrete hourly workflow. Of course this isn’t the only way that freelancers offer their services on the site, so you can easily engage freelancers for lengthy projects if you so choose.

3. Freelancemyway.com

Freelancemyway is a platform that emphasizes simplicity of services by focusing on providing a straightforward marketplace for posting and bidding on jobs. Freelancemyway provides you with free job postings, after which freelancers will send you bids privately. Freelancers can create profiles for free as well, and are subject to a basic screening process, but it’s largely up to you to check into their work record prior to hiring. If you don’t need much in terms of different services, and are comfortable with a no-frills site, then this is a good option.

4. Freelancer.com

An online marketplace for finding freelancers with global reach. Freelancer.com allows you to post a job description in any field for freelancers to bid on. With 44 regional marketplaces and operations in 34 languages and 21 currencies, freelancer.com is one of the more global platforms for finding talent. Since its founding in 2009, freelancer.com has acquired several other online marketplaces, meaning that you’ll be working with a platform with staying power.

5. Simplyhired

More of a job aggregator than an online marketplace in its own right, Simplyhired compiles job postings from around the web, but also allows you to post jobs directly to the site. You have the option to post a limited amount of jobs for free, as well as pay per post and per click options. Simplyhired has won a number of awards since its founding in 2003, which gives it a leg up on some of the competitors in terms of credibility.

Find more sources to find freelancers in this NinjaOutreach article listing the top 10 marketplaces for finding freelancers.

Conclusion

Working with freelancers can be a smart business investment, allowing you to engage different experts at competitive prices.

According to the CEO of LionZeal Daryl Rosser, he has built his entire business with the help of freelancers. “They're what allow me to focus exclusively on the things I enjoy,” he said.

Another business owner, Oskar Jasniewski of Clickmeeting, said how careful he is when it comes to finding freelancers for his team. He even does job interviews and hires freelancers via Webinar

In the globalized labor market,your access to freelancers has never been better. But it can definitely be a challenge to figure out how to find freelancers and hire the perfect fit for your business.

By choosing the right methods and tools, you can learn from other entrepreneurs’ experience, avoid mistakes, and set yourself on the right course.

The post How to Find Freelancers and Hire Quality Talent for Your Business appeared first on NinjaOutreach.

from SM Tips By Minnie https://ninjaoutreach.com/find-freelancers-for-hire/

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Why Search Agencies Should Embrace the Adjacency of Email Marketing

Why Search Agencies Should Embrace the Adjacency of Email Marketing

Posted by davidmihm

As someone who’s spent virtually his entire career in local search, I’m by no means an early proponent of email. But in my interactions at marketing conferences, studies of industry research, and social media conversations, I get the feeling that many of my peers are even further down the adoption curve than I’ve been.

With this post, I encourage you to take a hard look at email marketing for yourselves, or an even harder look if you’ve already done so. If you’ve focused exclusively on offering SEO and SEM services to clients in the past, I hope I’ll convince you that email should be a natural and profitable complement to those offerings.

And if you’re a local business reading this post, I hope many of these points convince you to take a look at email marketing yourselves!

Making the case for email

High ROI

With a return on investment (ROI) of 44:1, marketers consistently rate email as the top-performing channel. According to Campaign Monitor, that ROI has actually increased since 2015, and it’s particularly true for B2B companies. Despite the supposed unpopularity of email among millennials, it remains far and away the most-preferred channel by which to receive communication from a business.

Just plain cheap

The fact that email’s so cheap helps the denominator of that 44:1 stat a bunch. Mailchimp is free up to 2,000 subscribers, as are MailerLite and SendinBlue, and many other providers offer plans under $10/month depending on your number of subscribers.

It’s also cheap in terms of time cost. Unlike social media where daily or even hourly presence performs best, email allows you to duck in and duck out as you have time.

As far as the numerator, average open rates far exceed social media reach on most platforms. And even if they don’t open, ⅓ of people report purchasing based on an email they received from a brand (!). Search provides better purchase intent, but the top-of-mind awareness and referral potential from email is unmatched.

Makes other channels more effective

Gathering customer email addresses is essential for other critical forms of local business marketing already — you need an email address to ask for a review, build lookalike audiences, and make customer intelligence solutions like FullContact most effective.

Actually offering something of value, whether that’s a discount code, loyalty program, whitepaper, or newsletter subscription, increases the odds of earning that email address for all of those purposes.

Last best option?

Frankly, the number of organic digital channels available to small businesses is shrinking. Facebook’s latest announcement signals a tough road ahead there for businesses without the budget to Boost posts, and Google’s expansion of its Local Service Ad program to verticals and locales across the United States in the next couple of years seems inevitable to me. Now is the time to start building an email program as these monetization pressures intensify.

Why agencies should offer email

Your customers know it works.

Local businesses might be more aware of email’s potency than some of the agencies that are serving them. Email consistently rates among the top three marketing channels in industry surveys by the Local Search Association, StreetFight, Clutch, and more.

At the very least, email requires barely any client education. Unlike the black box of SEO or the complexity of PPC, by and large, small businesses inherently understand email marketing. They know they should be sending emails to their customers, but many of them just aren’t yet doing it, or are doing it poorly.

It’s a concrete deliverable.

Unlike so much of the behind-the-scenes work that leads to success in SEO, clients can actually see an email campaign delivered to their inbox, as well as the results of that campaign: every major Email Service Provider tracks opens and clicks by default.

It leverages existing offerings.

I already mentioned some of the ways that email marketing complements other channels above. But it can tie in even more closely to an agency’s existing content offering: many of you are already developing full content calendars, or at the very least social content.

<pitch>(For those clients whom you’re helping with social media, their newsletter can be built using Tidings with no additional effort on your part.)</pitch>

Building email into your client content strategy can help their content reach a deeper audience, and possibly even a different audience.

It’s predictable.

Though you could argue that the Gmail and Apple Mail interface configurations are algorithms of a kind, generally speaking, email marketing is not subject to wild algorithmic changes or inexplicable ranking fluctuations.

And unlike Google’s unrealistic link building axiom that great content will naturally attract inbound links, great content actually does naturally attract more subscribers and more customers as they receive forwarded emails.

You can expand it over time.

Unlike SEO for local businesses, which generally includes relatively easy wins up front and gets progressively harder to deliver the same value over time, email marketing offers numerous opportunities to expand the scope of your engagement with a client.

Beyond fulfilling the emails themselves, there are plenty of other email-related services to offer, including managing and optimizing list sign-up, welcome emails and drip campaigns, A/B testing subject lines and content, and ongoing customer intelligence.

Tactical ingredients for success with email

Use a reputable Email Service Provider.

Running an email marketing program through Gmail or Outlook is an easy way to get your primary address blacklisted. You also won’t have access to open rate or click rate, nor an easy way to automate signups onto specific lists or segments.

Be consistent.

Setting expectations for your subscribers and then following through on those expectations is a particularly important practice for email newsletters, but also holds true for explicitly commercial emails and automated emails.

You should be generally consistent with the day on which you send weekly specials, appointment reminders, or service follow-ups. Consistency helps form a habit among your subscribers.

Consistency also applies to branding. It’s fine to A/B test subject lines and content types over time, but don’t shoot yourself in the foot from a brand perspective by designing every email you send from scratch. Leave that kind of advanced development to big brands with full in-house email teams.

The other reason to be consistent is that designing for email is really, really difficult — a lesson I learned the hard way last year prior to launching Tidings. Complex email clients like Microsoft Outlook use their own markup languages to render emails, and older email clients can’t interpret a lot of modern HTML or CSS declarations.

Choose a mobile-first template.

Make sure your layout renders well on phones, since that’s where more than 2/3 of email gets opened. Two- or three-column layouts that force pinching and zooming on mobile devices are a no-no, and at this point, most subscribers are used to scrolling a bit to see content.

As long as your template reflects your brand accurately, the content of that layout is far more important than its design. Look no further than the simple email layouts chosen by some of the most successful companies in their respective industries, including Amazon, Kayak, and Fast Company.

Pick a layout that’s proven to work on phones and stick with it.

Include an email signup button or form prominently on your website.

It’s become a best practice to include social icons in the header and/or footer of your website. But there’s an obvious icon missing from so many sites!

An email icon should be the first one in the lineup, since it’s the channel where your audience is most likely to see your content.

Also consider using Privy or Mailmunch to embed a signup banner or popover on your website with minimal code.

The specific place of newsletters

Plenty of people way smarter than me are on the newsletter bandwagon (and joined it much earlier than I did). Moz has been sending a popular “Top 10” newsletter for years, Kick Point sends an excellent weekly synopsis, and StreetFight puts out a great daily roundup, just to name a few. As a subscriber, those companies are always top-of-mind for me as thought leaders with their fingers on the pulse of digital marketing.

But newsletters work far beyond the digital marketing industry, too.

Sam Dolnick, the man in charge of the New York Times’ digital initiatives, puts a lot of stock in newsletters as a cornerstone channel, calling them “a lo-fi way to form a deep relationship with readers.”

I love that description. I think of a newsletter as a more personalized social channel. In the ideal world it’s halfway between a 1:1 email and a broadcast on Facebook or Twitter.

Granted, a newsletter may not be right for every local business, and it’s far from the only kind of email marketing you should be doing. But it’s also one of the easiest ways to get started with email marketing, and as Sam Dolnick said, an easy-to-understand way to start building relationships with customers.

For more newsletter best practices, this ancient (1992!) article actually covers print newsletters but almost all of its advice applies equally well to digital versions!

A great option or a strategic imperative?

Facebook’s ongoing reduction in organic visibility, Google’s ongoing evolution of the local SERP, and the shift to voice search will combine to create an existential threat to agencies that serve smaller-budget local businesses over the next 2–3 years.

Agencies simply can’t charge the margin to place paid ads that they can charge for organic work, particularly as Google and Facebook do a better and better job of optimizing low-budget campaigns. More ads, more Knowledge Panels, and more voice searches mean fewer organic winners at Google than ever before (though because overall search volume won’t decline, the winners will win bigger than ever).

Basic SEO blocking-and-tackling such as site architecture, title tags, and citation building will always be important services, but their impact for local businesses has declined over the past decade, due to algorithmic sophistication, increased competition, and decreased organic real estate.

To grow or even maintain your client base, it’ll be critical for you as an agency to offer additional services that are just as effective and scalable as these techniques were a decade ago.

As a concrete, high-margin, high-ROI deliverable, email should be a centerpiece of those additional services. And if it just doesn’t feel like something you’re ready to take on right now, Tidings is happy to handle your referrals :D!

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[dwestfieldblog]

2018 - NEW YEAR RESOLUTIONS

(Solve et coagula)

Untying the Not and Never Was...back from Britain...Hello pagan heathens, welcome to the 14thyear of the blog and variations on the theme of transcendental dystopia in the key of F sharp. Feeling positivelypriapic today...with a private new list of  ancient sins that would make even a priest blush...in joyous celebration of Bacchus, Aphrodite and Apollo... I have my own morals, but morals they are and are followed as such. I don't remember what I am taught, I remember what I learn.

Within two minutes of walking past airport customs into the English speaking world, see a display of Newsweek magazines with the front cover blarting 'Putin is preparing for World War 3 -is Trump?' So good to be back so fast into the feculant nightmare. Great to hear the baldhead is running for yet another presidential term and barring his most serious rival from taking part in the lip-service of democratic process. And threatening him with imprisonment for daring to suggest the polls be boycotted. Wonder who will win? Here's hoping today's pig is tomorrow's bacon.

I watched no TV news at all but of course read the Daily Horrors with my breakfast every morning for three weeks...The Golden Reptile in the mickey mouse white house...he doesn't believe in exercise because it is unhealthy for the body and has a Very busy working day from 11am to 5pm...with 'executive time' between the hours.... a separate bedroom with 3 TV screens and cheeseburgers to lull him to sleep until he awakes to tweet his dawn chorus of mindless excremental bilge. Direct quotes from his twitter feed –'My two greatest assets have been mental stability andbeing, like, really smart'... 'a very stable genius...' America....truly serving as a genuine example to the world. How does it feel to be pitied by those you despise and despised by those you pity?

Trump has a 'much bigger and powerful' nuclear button on his desk than Cheese Boy in North Korea... 'and my Button works!'. (How would he know? Hard to test.) Penis measuring across continents. Mentally unstable is a very generous description of these child presidents....And speaking of dumber than paint leaders with bad hair (nice segway eh?) I heard a wonderful description of the lying wannabe UK prime minister Boris Johnson... 'like an arsonist pretending to be a fireman', returning to the Brexit crime scene to save the day...

Another foul/fowl pretender to the throne of PM in the UK, Mr Gove, coming out in sudden favour of chlorinated chicken from the USA and GM crops via the ever popular Monsanto corporation. Follow the lobbyists, follow the money trail. Ignore (or defenestrate) those who speak for corporate interests until you have checked whether their words are actually an opinion based on long running verifiable tests of good health or sound bites paid for by a wedge of serious wonga/moolah/cash into their bank accounts... and/or a future job when they leave politics. Shameless filth. Eg. David Cameron now accepting a role with the Chinese government's one and a half billion pound infrastructure programme.

China said recently that the 1989 British ambassador's claim that 10,000 students were murdered in Beijing is a little extreme. Well it was. Running tanks over unarmed students cannot said to be anything else. 200 has been given as a more realistic death toll. It took them 28 years to come up with this number.

'Oh Lord make my enemies ridiculous'. (Voltaire) Thank you lord...thank you lord.Hallelujah, to coin a phrase...

Pope Francis used his Christmas message to advise his masses to drop 'all sorts of useless baggage'...'the banality of consumerism, the blareof commercials, the stream of empty words and the overpowering waves of empty chatter and loud shouting'. This is the sort of stuff which should indeed be spoken by spiritual leaders but shame he didn't mention talking snakes, pregnant virgins, burning bushes, self inflicted guilt over original sin or the endlessly Unchristian behaviour by his flock. (And there is a special circle in Hell for priests of any faith who rape children.) 'Useless baggage' almost covers it all. As Francis said; '...rediscover what really matters'... Or discover what reality matter is made of..

.'A cross on every hill, a  star, a minaret, so many graves to fill, Oh love, aren't you tired yet?'Cohen, The Faith. Why not not eat pigs together?

The same evil government shit as ever after a massive storm destroying homes... Hurricane Irma wiped out almost every home on Barbuda (Caribbean) and as in New Orleans and dozens of similar cases after a force of nature, the greedpigs move in fast. Deals between the politicians and land developers overpower the rights of those who lived there, such is the freedom of a life without morality. Rebuild and replace communally owned land with dwellings for the wealthy and push aside all former residents. If ever a group of men deserved the force of nature/an act of the Goddess against them and their property, it is these swinefeed.

The West and the East, the East and West, condemning each others' subversions... What came first, the pot or the kettle?

Demonstrations in Iran by the lower classes of all generations across more than 100 cities and towns against the endless drift of power upwards to Khameni and the mullahs...and money outwards to various non charitable organisations (fill in the blanks with live ammunition, missiles, rocket launchers, suicide bombers etc.) the lack of hospitals and social support, the lack of aid after natural disasters, corruption and price rises. 40 percent of young people are unemployed and starting to wonder where the billions are going...or else knowing where. Most, if not all of the above bullet points (ha) are strong factors in the West too...but in America the tension implodes and is directed against ethnicitiesrather than those actually responsible.. and in Britain/ Europe... hmm...Civil unrest is contained in blaming foreigners, thus encouraging Nazi opportunist populists to manipulate the easily persuaded angry mass into voting for them. And the suckers fall for it everybloody time.

Issues of utterly irrelevant social media opinion, autistic entertainment saturating the global human mind to applaud the lowest common denominator, rocking back and forth with glee at the latest exploits of the hollow kardashians and their foul ego stroking ilk, famous only for being famous...a mass debate on the meaningless, billions of people being trained to focus their tiny, blurred attention deficit spans on a multitude of soul numbing emptiness. All looking in the absolute wrong directions while meanwhile....

The strong and immoral arise and laugh their arses off, stirring, provoking, initiating... and they prepare...America and Europe are weaker and weaker. A few computer viruses here and there, shared passwords, blackmail via disinformation,  man made disasters, plenty of random shocks, a constant underlying panic, threats and needling rhetoric result in.....on one side, an aggressive focused mobilisation of forces with intent and on the other, half a billion people with the spiritual bravery and intelligence of a pillow. At some Rubicon of a breakpoint, paranoia becomes common sense. The clock is now at two minutes to midnight. Be aware.

BE AWARE.

'The universe is a total construction of waves and vibrations whose inner content is 'Meaning', and Man is a micro system of the same vibratory nature, floating at some depth in the universal and meaningful wave system. The universal wave system is qualitative or value structured according to its vibration rate spectrum (faster frequencies have more informational capacity).David Foster

'Information is not knowledge, knowledge is not wisdom, wisdom is not truth, truth is not beauty, beauty is not love, love is not music, music is the best'.... speaking of which...Sufferers of schizophrenia with audio and visual hallucinations could be aided by learning an instrument or by listening to music, says new research... Musical aptitude has a strong effect on 'the white matter integrity of the corpus callosum', which protects against the disorder. Quite tempting to comment on the plethora of musicians of all creeds who are obviously unbalanced, unstable and dangerous to themselves and others. Maybe too much music eh? Arf. Never. Anyway, Love IS music and music IS love Sorry Frank.

'All lovers young, all lovers must, consign to thee and come to dust'. Shakespeare -Cymbeline.

'Micro dosing' is one of the 'new' trend things...(as opposed to non functioning overdose situations) brought to you all the way from Silicon valley. That's right... just one tenth of 150 micrograms of LSD will aid you in your chosen field (no pun intended, almost) to break through, focus, go within, go OUT and open neural pathways blocked by the mundane and logical. I have not tripped on acid since 1985 (and that last trip was just over 21 hours long before I took sleeping pills to make the galaxies stop flowing through my brain.) Have been very tempted over the years but truly didn't want or need such an eternity of multidimensional senses while still in flesh...(once the doorway is opened, it stays opened.) This micro dosing is highly interesting however and I will do this this as soon as the first possibility appears. Still think I prefer October mushrooms....Where the Heart Is, in a Halo of Stars.

Picked up a leaflet yesterday...Non stop erotic massages and hotel escorts in Prague... 'Your imagination has no limits'...ermmm...ahhh..hmmm...probably not, but there are laws and only so much available cash this evening..Or, as Alien Sex Fiend sang, 'Everybody's got what everybody wants and everybody wants what everybody's got.' Well, almost.

If liberty means anything at all, it means the right to tell people what they do not want to hear.' So sayeth (saideth?) George Orwell. Doesn't seem to apply to British and American universities where the mind fecking 'Safe Space' ethic is rigidly enforced by the twenty something brain police. Anything which could be offensive or disagreed with, is banned.....That comedian who once made a joke ridiculing transgenders... REMOVE him from the list of those who should speak... that woman who said the holy land is bollocks because the old testament was just some non verifiable book which told the Hebrews what they wanted to hear? No platform for her, no stage for them unless it has a gallows pole upon it. (Yeah, self fulfilling propaganda works like a dream every time. Bullshit is half of the charm.) You university morons. You MORONS, working for the enemy, for ones who seek to bring YOU down. Who seek to cage and contain thee. To limit the horizons of creative expression and put a sterile tank around truth. Poor little fragile youth, too delicate to be offended, WHY AREN'T YOU ANGRY? The ancient schools of Sumeria and Greece would be disgusted at your level of human intelligence. 

You cannot make up your own mind until you have exposed yourself to all shades of opinion and distilled all. Read what you disagree with with, it is a fascinating comedy...and very often reveals that what you thought you know, you do not Feel.

The man of the crowd is a weakling; people who need people are the stupidest people in the world. Evolution requires individuals, a union of outsiders working in random harmony...or...'Talent hits a target no one else can hit. Genius hits a target no one else can see'. Schopenhauer. I know some of this may seem like nonsense. But it's a discipline and I do it with purpose.

Meanwhile, remaining emotional attachments to the socially acceptable drugs...I Want a cigarette or a Strong Drink, or at least, at long last, a painkiller that actually works. Arnica Montana and DL-Phenylalanine don't quite cut the mustard. Thirty minute pause while I go for a walk in the cold dark park, come back home and cut my own hair for the second time in my life. (Not bad at all, just as good as all my last cuts by semi professionals...) One side is half an inch longer but WT actual F? Who cares? Fate is gonna find you with a glass of champagne? Make it a triple espresso and half a bottle of good whisky and then we can talk. And a cigarette...my lack of smoking is making me want to claw and bite this wood table into splinters. There...a normal paragraph of usual life...just in time for the end of a page.

Favourite depressing headline from the new year...'Couple who left son to drown in lake were poor parents, judge concludes.' The wisdom of Solomon. My favourite headline from last month has to be ;A fried egg has no place in the nativity, say 77 percent of parents”\ My first thought was, uff, so 33 percent think it is ok?? My second thought was, well, why not eh? Makes as much sense as anything else in that twisted story....I read a useful column in a newspaper last month, called 'Failsafe ways to spot a Liar'. Glad to see my instincts were right according to researchers and clinical psychologists. Some humans are bereft of as much emotional intelligence and morality as AI machines. Blame it on childhood trauma,always an easy way out. How was the first year of your life? Use trance hypnotism recall, recall and release.

'The key task of a muse is to allow the artist to see his own feminine aspect that is otherwise invisible to him and to be a screen that fits the artist's projections. What completes the artist isn't the intrinsic qualities of the romantic interest but the artist's own feminine archetype. So, to the extent that the artist's projections dominate or replace the muse's own qualities, the muse's soul is dissipated.' Allan Showalter, psychiatrist.

Time to go back to being oblivious to the 'news' again, in the two minutes which are left, there is space to become plenty of nothing and locate your Will. See you in a few weeks after my probable final birthday, which falls upon an Easter Monday this year. Too late for a resurrection (well, there are pills for that anyway) but in time for the beauty of rising Spring with the binary healing of cabala chakras...every man and woman is a star...Stay well....

[rodneyevesuarywk]

Why Search Agencies Should Embrace the Adjacency of Email Marketing

Posted by davidmihm

As someone who’s spent virtually his entire career in local search, I’m by no means an early proponent of email. But in my interactions at marketing conferences, studies of industry research, and social media conversations, I get the feeling that many of my peers are even further down the adoption curve than I’ve been.

With this post, I encourage you to take a hard look at email marketing for yourselves, or an even harder look if you’ve already done so. If you’ve focused exclusively on offering SEO and SEM services to clients in the past, I hope I’ll convince you that email should be a natural and profitable complement to those offerings.

And if you’re a local business reading this post, I hope many of these points convince you to take a look at email marketing yourselves!

Making the case for email

High ROI

With a return on investment (ROI) of 44:1, marketers consistently rate email as the top-performing channel. According to Campaign Monitor, that ROI has actually increased since 2015, and it’s particularly true for B2B companies. Despite the supposed unpopularity of email among millennials, it remains far and away the most-preferred channel by which to receive communication from a business.

Just plain cheap

The fact that email’s so cheap helps the denominator of that 44:1 stat a bunch. Mailchimp is free up to 2,000 subscribers, as are MailerLite and SendinBlue, and many other providers offer plans under $10/month depending on your number of subscribers.

It’s also cheap in terms of time cost. Unlike social media where daily or even hourly presence performs best, email allows you to duck in and duck out as you have time.

As far as the numerator, average open rates far exceed social media reach on most platforms. And even if they don’t open, ⅓ of people report purchasing based on an email they received from a brand (!). Search provides better purchase intent, but the top-of-mind awareness and referral potential from email is unmatched.

Makes other channels more effective

Gathering customer email addresses is essential for other critical forms of local business marketing already — you need an email address to ask for a review, build lookalike audiences, and make customer intelligence solutions like FullContact most effective.

Actually offering something of value, whether that’s a discount code, loyalty program, whitepaper, or newsletter subscription, increases the odds of earning that email address for all of those purposes.

Last best option?

Frankly, the number of organic digital channels available to small businesses is shrinking. Facebook’s latest announcement signals a tough road ahead there for businesses without the budget to Boost posts, and Google’s expansion of its Local Service Ad program to verticals and locales across the United States in the next couple of years seems inevitable to me. Now is the time to start building an email program as these monetization pressures intensify.

Why agencies should offer email Your customers know it works.

Local businesses might be more aware of email’s potency than some of the agencies that are serving them. Email consistently rates among the top three marketing channels in industry surveys by the Local Search Association, StreetFight, Clutch, and more.

At the very least, email requires barely any client education. Unlike the black box of SEO or the complexity of PPC, by and large, small businesses inherently understand email marketing. They know they should be sending emails to their customers, but many of them just aren’t yet doing it, or are doing it poorly.

It’s a concrete deliverable.

Unlike so much of the behind-the-scenes work that leads to success in SEO, clients can actually see an email campaign delivered to their inbox, as well as the results of that campaign: every major Email Service Provider tracks opens and clicks by default.

It leverages existing offerings.

I already mentioned some of the ways that email marketing complements other channels above. But it can tie in even more closely to an agency’s existing content offering: many of you are already developing full content calendars, or at the very least social content.

<pitch>(For those clients whom you’re helping with social media, their newsletter can be built using Tidings with no additional effort on your part.)</pitch>

Building email into your client content strategy can help their content reach a deeper audience, and possibly even a different audience.

It’s predictable.

Though you could argue that the Gmail and Apple Mail interface configurations are algorithms of a kind, generally speaking, email marketing is not subject to wild algorithmic changes or inexplicable ranking fluctuations.

And unlike Google’s unrealistic link building axiom that great content will naturally attract inbound links, great content actually does naturally attract more subscribers and more customers as they receive forwarded emails.

You can expand it over time.

Unlike SEO for local businesses, which generally includes relatively easy wins up front and gets progressively harder to deliver the same value over time, email marketing offers numerous opportunities to expand the scope of your engagement with a client.

Beyond fulfilling the emails themselves, there are plenty of other email-related services to offer, including managing and optimizing list sign-up, welcome emails and drip campaigns, A/B testing subject lines and content, and ongoing customer intelligence.

Tactical ingredients for success with email Use a reputable Email Service Provider.

Running an email marketing program through Gmail or Outlook is an easy way to get your primary address blacklisted. You also won’t have access to open rate or click rate, nor an easy way to automate signups onto specific lists or segments.

Be consistent.

Setting expectations for your subscribers and then following through on those expectations is a particularly important practice for email newsletters, but also holds true for explicitly commercial emails and automated emails.

You should be generally consistent with the day on which you send weekly specials, appointment reminders, or service follow-ups. Consistency helps form a habit among your subscribers.

Consistency also applies to branding. It’s fine to A/B test subject lines and content types over time, but don’t shoot yourself in the foot from a brand perspective by designing every email you send from scratch. Leave that kind of advanced development to big brands with full in-house email teams.

The other reason to be consistent is that designing for email is really, really difficult — a lesson I learned the hard way last year prior to launching Tidings. Complex email clients like Microsoft Outlook use their own markup languages to render emails, and older email clients can’t interpret a lot of modern HTML or CSS declarations.

Choose a mobile-first template.

Make sure your layout renders well on phones, since that’s where more than 2/3 of email gets opened. Two- or three-column layouts that force pinching and zooming on mobile devices are a no-no, and at this point, most subscribers are used to scrolling a bit to see content.

As long as your template reflects your brand accurately, the content of that layout is far more important than its design. Look no further than the simple email layouts chosen by some of the most successful companies in their respective industries, including Amazon, Kayak, and Fast Company.

Pick a layout that’s proven to work on phones and stick with it.

Include an email signup button or form prominently on your website.

It’s become a best practice to include social icons in the header and/or footer of your website. But there’s an obvious icon missing from so many sites!

An email icon should be the first one in the lineup, since it’s the channel where your audience is most likely to see your content.

Also consider using Privy or Mailmunch to embed a signup banner or popover on your website with minimal code.

The specific place of newsletters

Plenty of people way smarter than me are on the newsletter bandwagon (and joined it much earlier than I did). Moz has been sending a popular “Top 10” newsletter for years, Kick Point sends an excellent weekly synopsis, and StreetFight puts out a great daily roundup, just to name a few. As a subscriber, those companies are always top-of-mind for me as thought leaders with their fingers on the pulse of digital marketing.

But newsletters work far beyond the digital marketing industry, too.

Sam Dolnick, the man in charge of the New York Times’ digital initiatives, puts a lot of stock in newsletters as a cornerstone channel, calling them “a lo-fi way to form a deep relationship with readers.”

I love that description. I think of a newsletter as a more personalized social channel. In the ideal world it’s halfway between a 1:1 email and a broadcast on Facebook or Twitter.

Granted, a newsletter may not be right for every local business, and it’s far from the only kind of email marketing you should be doing. But it’s also one of the easiest ways to get started with email marketing, and as Sam Dolnick said, an easy-to-understand way to start building relationships with customers.

For more newsletter best practices, this ancient (1992!) article actually covers print newsletters but almost all of its advice applies equally well to digital versions!

A great option or a strategic imperative?

Facebook’s ongoing reduction in organic visibility, Google’s ongoing evolution of the local SERP, and the shift to voice search will combine to create an existential threat to agencies that serve smaller-budget local businesses over the next 2–3 years.

Agencies simply can’t charge the margin to place paid ads that they can charge for organic work, particularly as Google and Facebook do a better and better job of optimizing low-budget campaigns. More ads, more Knowledge Panels, and more voice searches mean fewer organic winners at Google than ever before (though because overall search volume won’t decline, the winners will win bigger than ever).

Basic SEO blocking-and-tackling such as site architecture, title tags, and citation building will always be important services, but their impact for local businesses has declined over the past decade, due to algorithmic sophistication, increased competition, and decreased organic real estate.

To grow or even maintain your client base, it’ll be critical for you as an agency to offer additional services that are just as effective and scalable as these techniques were a decade ago.

As a concrete, high-margin, high-ROI deliverable, email should be a centerpiece of those additional services. And if it just doesn’t feel like something you’re ready to take on right now, Tidings is happy to handle your referrals :D!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

http://ift.tt/2DvtoGM

[christinesumpmg]

Why Search Agencies Should Embrace the Adjacency of Email Marketing

Posted by davidmihm

As someone who’s spent virtually his entire career in local search, I’m by no means an early proponent of email. But in my interactions at marketing conferences, studies of industry research, and social media conversations, I get the feeling that many of my peers are even further down the adoption curve than I’ve been.

With this post, I encourage you to take a hard look at email marketing for yourselves, or an even harder look if you’ve already done so. If you’ve focused exclusively on offering SEO and SEM services to clients in the past, I hope I’ll convince you that email should be a natural and profitable complement to those offerings.

And if you’re a local business reading this post, I hope many of these points convince you to take a look at email marketing yourselves!

Making the case for email

High ROI

With a return on investment (ROI) of 44:1, marketers consistently rate email as the top-performing channel. According to Campaign Monitor, that ROI has actually increased since 2015, and it’s particularly true for B2B companies. Despite the supposed unpopularity of email among millennials, it remains far and away the most-preferred channel by which to receive communication from a business.

Just plain cheap

The fact that email’s so cheap helps the denominator of that 44:1 stat a bunch. Mailchimp is free up to 2,000 subscribers, as are MailerLite and SendinBlue, and many other providers offer plans under $10/month depending on your number of subscribers.

It’s also cheap in terms of time cost. Unlike social media where daily or even hourly presence performs best, email allows you to duck in and duck out as you have time.

As far as the numerator, average open rates far exceed social media reach on most platforms. And even if they don’t open, ⅓ of people report purchasing based on an email they received from a brand (!). Search provides better purchase intent, but the top-of-mind awareness and referral potential from email is unmatched.

Makes other channels more effective

Gathering customer email addresses is essential for other critical forms of local business marketing already — you need an email address to ask for a review, build lookalike audiences, and make customer intelligence solutions like FullContact most effective.

Actually offering something of value, whether that’s a discount code, loyalty program, whitepaper, or newsletter subscription, increases the odds of earning that email address for all of those purposes.

Last best option?

Frankly, the number of organic digital channels available to small businesses is shrinking. Facebook’s latest announcement signals a tough road ahead there for businesses without the budget to Boost posts, and Google’s expansion of its Local Service Ad program to verticals and locales across the United States in the next couple of years seems inevitable to me. Now is the time to start building an email program as these monetization pressures intensify.

Why agencies should offer email Your customers know it works.

Local businesses might be more aware of email’s potency than some of the agencies that are serving them. Email consistently rates among the top three marketing channels in industry surveys by the Local Search Association, StreetFight, Clutch, and more.

At the very least, email requires barely any client education. Unlike the black box of SEO or the complexity of PPC, by and large, small businesses inherently understand email marketing. They know they should be sending emails to their customers, but many of them just aren’t yet doing it, or are doing it poorly.

It’s a concrete deliverable.

Unlike so much of the behind-the-scenes work that leads to success in SEO, clients can actually see an email campaign delivered to their inbox, as well as the results of that campaign: every major Email Service Provider tracks opens and clicks by default.

It leverages existing offerings.

I already mentioned some of the ways that email marketing complements other channels above. But it can tie in even more closely to an agency’s existing content offering: many of you are already developing full content calendars, or at the very least social content.

<pitch>(For those clients whom you’re helping with social media, their newsletter can be built using Tidings with no additional effort on your part.)</pitch>

Building email into your client content strategy can help their content reach a deeper audience, and possibly even a different audience.

It’s predictable.

Though you could argue that the Gmail and Apple Mail interface configurations are algorithms of a kind, generally speaking, email marketing is not subject to wild algorithmic changes or inexplicable ranking fluctuations.

And unlike Google’s unrealistic link building axiom that great content will naturally attract inbound links, great content actually does naturally attract more subscribers and more customers as they receive forwarded emails.

You can expand it over time.

Unlike SEO for local businesses, which generally includes relatively easy wins up front and gets progressively harder to deliver the same value over time, email marketing offers numerous opportunities to expand the scope of your engagement with a client.

Beyond fulfilling the emails themselves, there are plenty of other email-related services to offer, including managing and optimizing list sign-up, welcome emails and drip campaigns, A/B testing subject lines and content, and ongoing customer intelligence.

Tactical ingredients for success with email Use a reputable Email Service Provider.

Running an email marketing program through Gmail or Outlook is an easy way to get your primary address blacklisted. You also won’t have access to open rate or click rate, nor an easy way to automate signups onto specific lists or segments.

Be consistent.

Setting expectations for your subscribers and then following through on those expectations is a particularly important practice for email newsletters, but also holds true for explicitly commercial emails and automated emails.

You should be generally consistent with the day on which you send weekly specials, appointment reminders, or service follow-ups. Consistency helps form a habit among your subscribers.

Consistency also applies to branding. It’s fine to A/B test subject lines and content types over time, but don’t shoot yourself in the foot from a brand perspective by designing every email you send from scratch. Leave that kind of advanced development to big brands with full in-house email teams.

The other reason to be consistent is that designing for email is really, really difficult — a lesson I learned the hard way last year prior to launching Tidings. Complex email clients like Microsoft Outlook use their own markup languages to render emails, and older email clients can’t interpret a lot of modern HTML or CSS declarations.

Choose a mobile-first template.

Make sure your layout renders well on phones, since that’s where more than 2/3 of email gets opened. Two- or three-column layouts that force pinching and zooming on mobile devices are a no-no, and at this point, most subscribers are used to scrolling a bit to see content.

As long as your template reflects your brand accurately, the content of that layout is far more important than its design. Look no further than the simple email layouts chosen by some of the most successful companies in their respective industries, including Amazon, Kayak, and Fast Company.

Pick a layout that’s proven to work on phones and stick with it.

Include an email signup button or form prominently on your website.

It’s become a best practice to include social icons in the header and/or footer of your website. But there’s an obvious icon missing from so many sites!

An email icon should be the first one in the lineup, since it’s the channel where your audience is most likely to see your content.

Also consider using Privy or Mailmunch to embed a signup banner or popover on your website with minimal code.

The specific place of newsletters

Plenty of people way smarter than me are on the newsletter bandwagon (and joined it much earlier than I did). Moz has been sending a popular “Top 10” newsletter for years, Kick Point sends an excellent weekly synopsis, and StreetFight puts out a great daily roundup, just to name a few. As a subscriber, those companies are always top-of-mind for me as thought leaders with their fingers on the pulse of digital marketing.

But newsletters work far beyond the digital marketing industry, too.

Sam Dolnick, the man in charge of the New York Times’ digital initiatives, puts a lot of stock in newsletters as a cornerstone channel, calling them “a lo-fi way to form a deep relationship with readers.”

I love that description. I think of a newsletter as a more personalized social channel. In the ideal world it’s halfway between a 1:1 email and a broadcast on Facebook or Twitter.

Granted, a newsletter may not be right for every local business, and it’s far from the only kind of email marketing you should be doing. But it’s also one of the easiest ways to get started with email marketing, and as Sam Dolnick said, an easy-to-understand way to start building relationships with customers.

For more newsletter best practices, this ancient (1992!) article actually covers print newsletters but almost all of its advice applies equally well to digital versions!

A great option or a strategic imperative?

Facebook’s ongoing reduction in organic visibility, Google’s ongoing evolution of the local SERP, and the shift to voice search will combine to create an existential threat to agencies that serve smaller-budget local businesses over the next 2–3 years.

Agencies simply can’t charge the margin to place paid ads that they can charge for organic work, particularly as Google and Facebook do a better and better job of optimizing low-budget campaigns. More ads, more Knowledge Panels, and more voice searches mean fewer organic winners at Google than ever before (though because overall search volume won’t decline, the winners will win bigger than ever).

Basic SEO blocking-and-tackling such as site architecture, title tags, and citation building will always be important services, but their impact for local businesses has declined over the past decade, due to algorithmic sophistication, increased competition, and decreased organic real estate.

To grow or even maintain your client base, it’ll be critical for you as an agency to offer additional services that are just as effective and scalable as these techniques were a decade ago.

As a concrete, high-margin, high-ROI deliverable, email should be a centerpiece of those additional services. And if it just doesn’t feel like something you’re ready to take on right now, Tidings is happy to handle your referrals :D!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

http://ift.tt/2DvtoGM

[dainiaolivahm]

Why Search Agencies Should Embrace the Adjacency of Email Marketing

Posted by davidmihm

As someone who’s spent virtually his entire career in local search, I’m by no means an early proponent of email. But in my interactions at marketing conferences, studies of industry research, and social media conversations, I get the feeling that many of my peers are even further down the adoption curve than I’ve been.

With this post, I encourage you to take a hard look at email marketing for yourselves, or an even harder look if you’ve already done so. If you’ve focused exclusively on offering SEO and SEM services to clients in the past, I hope I’ll convince you that email should be a natural and profitable complement to those offerings.

And if you’re a local business reading this post, I hope many of these points convince you to take a look at email marketing yourselves!

Making the case for email

High ROI

With a return on investment (ROI) of 44:1, marketers consistently rate email as the top-performing channel. According to Campaign Monitor, that ROI has actually increased since 2015, and it’s particularly true for B2B companies. Despite the supposed unpopularity of email among millennials, it remains far and away the most-preferred channel by which to receive communication from a business.

Just plain cheap

The fact that email’s so cheap helps the denominator of that 44:1 stat a bunch. Mailchimp is free up to 2,000 subscribers, as are MailerLite and SendinBlue, and many other providers offer plans under $10/month depending on your number of subscribers.

It’s also cheap in terms of time cost. Unlike social media where daily or even hourly presence performs best, email allows you to duck in and duck out as you have time.

As far as the numerator, average open rates far exceed social media reach on most platforms. And even if they don’t open, ⅓ of people report purchasing based on an email they received from a brand (!). Search provides better purchase intent, but the top-of-mind awareness and referral potential from email is unmatched.

Makes other channels more effective

Gathering customer email addresses is essential for other critical forms of local business marketing already — you need an email address to ask for a review, build lookalike audiences, and make customer intelligence solutions like FullContact most effective.

Actually offering something of value, whether that’s a discount code, loyalty program, whitepaper, or newsletter subscription, increases the odds of earning that email address for all of those purposes.

Last best option?

Frankly, the number of organic digital channels available to small businesses is shrinking. Facebook’s latest announcement signals a tough road ahead there for businesses without the budget to Boost posts, and Google’s expansion of its Local Service Ad program to verticals and locales across the United States in the next couple of years seems inevitable to me. Now is the time to start building an email program as these monetization pressures intensify.

Why agencies should offer email Your customers know it works.

Local businesses might be more aware of email’s potency than some of the agencies that are serving them. Email consistently rates among the top three marketing channels in industry surveys by the Local Search Association, StreetFight, Clutch, and more.

At the very least, email requires barely any client education. Unlike the black box of SEO or the complexity of PPC, by and large, small businesses inherently understand email marketing. They know they should be sending emails to their customers, but many of them just aren’t yet doing it, or are doing it poorly.

It’s a concrete deliverable.

Unlike so much of the behind-the-scenes work that leads to success in SEO, clients can actually see an email campaign delivered to their inbox, as well as the results of that campaign: every major Email Service Provider tracks opens and clicks by default.

It leverages existing offerings.

I already mentioned some of the ways that email marketing complements other channels above. But it can tie in even more closely to an agency’s existing content offering: many of you are already developing full content calendars, or at the very least social content.

<pitch>(For those clients whom you’re helping with social media, their newsletter can be built using Tidings with no additional effort on your part.)</pitch>

Building email into your client content strategy can help their content reach a deeper audience, and possibly even a different audience.

It’s predictable.

Though you could argue that the Gmail and Apple Mail interface configurations are algorithms of a kind, generally speaking, email marketing is not subject to wild algorithmic changes or inexplicable ranking fluctuations.

And unlike Google’s unrealistic link building axiom that great content will naturally attract inbound links, great content actually does naturally attract more subscribers and more customers as they receive forwarded emails.

You can expand it over time.

Unlike SEO for local businesses, which generally includes relatively easy wins up front and gets progressively harder to deliver the same value over time, email marketing offers numerous opportunities to expand the scope of your engagement with a client.

Beyond fulfilling the emails themselves, there are plenty of other email-related services to offer, including managing and optimizing list sign-up, welcome emails and drip campaigns, A/B testing subject lines and content, and ongoing customer intelligence.

Tactical ingredients for success with email Use a reputable Email Service Provider.

Running an email marketing program through Gmail or Outlook is an easy way to get your primary address blacklisted. You also won’t have access to open rate or click rate, nor an easy way to automate signups onto specific lists or segments.

Be consistent.

Setting expectations for your subscribers and then following through on those expectations is a particularly important practice for email newsletters, but also holds true for explicitly commercial emails and automated emails.

You should be generally consistent with the day on which you send weekly specials, appointment reminders, or service follow-ups. Consistency helps form a habit among your subscribers.

Consistency also applies to branding. It’s fine to A/B test subject lines and content types over time, but don’t shoot yourself in the foot from a brand perspective by designing every email you send from scratch. Leave that kind of advanced development to big brands with full in-house email teams.

The other reason to be consistent is that designing for email is really, really difficult — a lesson I learned the hard way last year prior to launching Tidings. Complex email clients like Microsoft Outlook use their own markup languages to render emails, and older email clients can’t interpret a lot of modern HTML or CSS declarations.

Choose a mobile-first template.

Make sure your layout renders well on phones, since that’s where more than 2/3 of email gets opened. Two- or three-column layouts that force pinching and zooming on mobile devices are a no-no, and at this point, most subscribers are used to scrolling a bit to see content.

As long as your template reflects your brand accurately, the content of that layout is far more important than its design. Look no further than the simple email layouts chosen by some of the most successful companies in their respective industries, including Amazon, Kayak, and Fast Company.

Pick a layout that’s proven to work on phones and stick with it.

Include an email signup button or form prominently on your website.

It’s become a best practice to include social icons in the header and/or footer of your website. But there’s an obvious icon missing from so many sites!

An email icon should be the first one in the lineup, since it’s the channel where your audience is most likely to see your content.

Also consider using Privy or Mailmunch to embed a signup banner or popover on your website with minimal code.

The specific place of newsletters

Plenty of people way smarter than me are on the newsletter bandwagon (and joined it much earlier than I did). Moz has been sending a popular “Top 10” newsletter for years, Kick Point sends an excellent weekly synopsis, and StreetFight puts out a great daily roundup, just to name a few. As a subscriber, those companies are always top-of-mind for me as thought leaders with their fingers on the pulse of digital marketing.

But newsletters work far beyond the digital marketing industry, too.

Sam Dolnick, the man in charge of the New York Times’ digital initiatives, puts a lot of stock in newsletters as a cornerstone channel, calling them “a lo-fi way to form a deep relationship with readers.”

I love that description. I think of a newsletter as a more personalized social channel. In the ideal world it’s halfway between a 1:1 email and a broadcast on Facebook or Twitter.

Granted, a newsletter may not be right for every local business, and it’s far from the only kind of email marketing you should be doing. But it’s also one of the easiest ways to get started with email marketing, and as Sam Dolnick said, an easy-to-understand way to start building relationships with customers.

For more newsletter best practices, this ancient (1992!) article actually covers print newsletters but almost all of its advice applies equally well to digital versions!

A great option or a strategic imperative?

Facebook’s ongoing reduction in organic visibility, Google’s ongoing evolution of the local SERP, and the shift to voice search will combine to create an existential threat to agencies that serve smaller-budget local businesses over the next 2–3 years.

Agencies simply can’t charge the margin to place paid ads that they can charge for organic work, particularly as Google and Facebook do a better and better job of optimizing low-budget campaigns. More ads, more Knowledge Panels, and more voice searches mean fewer organic winners at Google than ever before (though because overall search volume won’t decline, the winners will win bigger than ever).

Basic SEO blocking-and-tackling such as site architecture, title tags, and citation building will always be important services, but their impact for local businesses has declined over the past decade, due to algorithmic sophistication, increased competition, and decreased organic real estate.

To grow or even maintain your client base, it’ll be critical for you as an agency to offer additional services that are just as effective and scalable as these techniques were a decade ago.

As a concrete, high-margin, high-ROI deliverable, email should be a centerpiece of those additional services. And if it just doesn’t feel like something you’re ready to take on right now, Tidings is happy to handle your referrals :D!

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