#valtech

[impact-newswire]

Valtech is the Experience Innovation company that exists to unlock a better way to experience the world.

[collegetennisoriginstory]

Colleges in the Two Coast Conference

There are 13 schools in the Two Coast Conference, of which Cargill is a part of. Colleges will compete for a place at the eventual NCAO Div I championships.

<This information will be in the choice script stats glossary page.>

— East Coast (8) —

Cargill University (New York) - Coyotes

Empire State University (New York) - Bulls *RIVALS*

Miami State University (Florida) - Manatees

University of the Carolinas (N/S. Carolina) - Deer

Appalachia University (Virginia) - Patriots

Maryland Institute of Technology (MIT) (Maryland) - Robins

True North College (Maine) - Moose

— West Coast (5) —

North California College (NoCal) (California) - Grizzlies

State University of South California (SUSC) (California) - Suns

Valley Institute of Technology (Valtech) (California) - Vultures

Portland University (Oregon) - Lumberjacks

Pacific Northwest College (Washington) - Redwoods

[101467964]

"From Student to Professional: How a Marketing Seminar Shaped My Career Aspirations"

As the semester draws to a close, I am grateful for the invaluable knowledge I have gained from attending the Marketing Seminar series. I owe my sincere appreciation to Professor Wendy Greenwood, who curated an exceptional lineup of industry experts to share their insights with us.

Throughout the series, I had the privilege of listening to speakers who generously shared their professional journeys. Attending these sessions in person has given me the confidence to pursue my career goals with determination and self-belief.

One particularly inspiring session was led by Blair Roebuck, the Vice President of Marketing Science at Valtech. Blair shared their expertise in data-driven marketing and digital experience platforms, having honed their skills over eight years of agency experience. Their commitment to driving digital transformation through data-driven strategies has earned Blair recognition in the Forbes Under 30 Class of 2023.

The key takeaways from this enlightening session include:

Embracing Change

I have learned that embracing change is crucial for personal and professional growth. By fostering an attitude of adaptability and openness, we can navigate the ever-evolving landscape of our industry with confidence and excel in our chosen paths. This insight has reshaped my approach to considering career options.

Networking and Connections

Networking has emerged as an important factor in staying competitive. Building relationships with individuals, both within and outside the industry, can provide valuable insights and perspectives that can guide my career development.

Tailoring Applications

When searching for job opportunities, tailoring my resume and cover letter to each application is a crucial factor for success. Understanding the unique needs of each organization and demonstrating my dedication and attention to detail can increase my chances of securing the desired position.

Researching Organizations

Conducting thorough research on the desired organization, including its background, vision, values, products or services, market position, and recent developments, is essential. This knowledge will not only help me tailor my approach when interacting with the organization but also demonstrate my genuine interest and dedication during interviews or networking opportunities.

Throughout this semester, I have been actively building connections in the marketing industry and exploring resources that will guide me toward finding a position in the field. I have connected with the speakers from the seminar series, many of whom are highly active on LinkedIn and share valuable content.

I have also attended events organized by marketing groups on LinkedIn, which have provided me with opportunities to network, gain references, and connect with professionals in the industry. These interactions have allowed me to receive valuable feedback on my resume and gain insights on how to make it more relevant for the positions I am interested in.

Additionally, I have joined the "Digital Marketing: Social Media, Search, Mobile & more" group on LinkedIn, which has nearly 2 million professionals in the same field. This group has helped me stay updated on the latest events and trends in marketing.

To stay connected with my network, I actively engage with my connections on LinkedIn, share industry-related content, stay updated on new job postings, and initiate informative discussions. Building and nurturing relationships is a crucial step in finding job opportunities.

I am currently seeking a co-op opportunity, and I am optimistic that my networking efforts will help me secure a paid position. While I have received an offer for an unpaid marketing internship through my LinkedIn network, my preference is to find a paid co-op position. I firmly believe that networking will play a crucial role in helping me achieve this goal.

The digital media marketing seminar series has been an exceptional experience. I am grateful for the opportunity to learn from a knowledgeable professor and a diverse group of industry experts. The insights I have gained will undoubtedly benefit my marketing career.

[adeolaaao]

Dive into the world of marketing science

Blair Roebuck, an experienced marketing analyst, joined the MARK 4029 class, where she walked students through what Marketing Science was.

Starting with introductions, Blair Roebuck introduced herself to the MARK 4029 class, where she seamlessly walked the students through her experience as a marketing analyst and walked them through the world of Marketing Science.

As the vice president of marketing science at a global digital agency called Valtech, Blair had a lot of knowledge to impart to the students.

Firstly, Blair introduced Marketing Science and expressed its heavy reliance on data. She went on to explain how the data sets include general information, such as the contact information of the intended audience. This data is then used to create custom content based on that demographic. Customizing this content then helps the audience personalize their experience, undoubtedly maximizing user experience.

In this field, data is valuable and can be used as a currency because marketing science aims to translate the data collected into usable business insights that drive a return on clients and investments.

The goal is to customize online and offline transactions with the commerce data that has been collected. This can help the organization retain its customers because they have personalized their experiences.

These business insights gathered from the analysis of the data that has been collected help to proffer solutions to any problems the organization may be facing.

Secondly, Blair explained how organizations measure their success using three pillars of return on investment to focus on. The first pillar is the return on client investments. The second pillar is the return on investment from data collected and how it was implemented, and lastly, the third pillar is ensuring there is a profit from sales.

Finally, Blair introduced the implementation of key disciplines involved in marketing science:

Measuring strategy, Data, Analytics, Data visualization, SEO and Optimization.

In choosing a strategy, it is crucial to identify the key performance indicators. These depend on the goal of the organization. Once the data has been gathered and is usable and consumable, it Is analyzed.

After the presentation, the classroom transformed into an engaging session with the case study of the in-class activity. The students split into two groups who analyzed two different sets of data.

In group one, they were able to find the state with the highest percentage of drivers who are involved in lesions and are alcohol-impaired. However, the group faced some challenges as they needed help establishing relationships between most variables. They could successfully suggest tailored content based on the established relationships.

Blair’s feedback to the group was positive as she applauded them and appreciated their honesty in navigating the relationships despite their challenges. She acknowledged that these challenges are part of being a marketer.

Reflecting on the experience, I would not necessarily like to be a marketing analyst because, as much as it seems very interesting, the mathematical aspect involved is discouraging, and I know my strengths. However, it is an exciting field if I can brush up on those skills.

[zee-playground]

eJournal #1: Blair Roebuck, VP of Marketing Science at Valtech

Blair Roebuck, VP of Marketing Science at Valtech, talks about the intersection of business challenges and data insights, emphasizing the importance of a data-first approach in driving tangible outcomes. She shares personal experiences and career journey, highlighting the impact of data and digital marketing in various organizations, leading to a role in a global digital agency, Valtech. Blair…

[atriumpr]

Revolving Door Agency Moves: ANC, Smarts, Valtech & More, AgencySpy

[lylameng]

Networking

Networking Blog

Time flies! Now it comes to an end to the marketing seminar course! I have the privilege to learn from more than a decade of marketing professionals in a consecutive 12 weeks online. Our topics are very diversified from inspiring alumni stories to different focus of marketing speciality including loyalty marketing, SEO, B2B Marketing, Marketing Science, Influencer Marketing, Performance Marketing, Product Enrichment, Digital Marketing Strategy, Paid Media Marketing, etc.  Within each marketing area, our speakers have walked us through from overview, work framework, business problem that are solving, dimensions, metrics, KPIs, as well as their own experience in these practices, which, to great extent, provided us a comprehensive way from overall to in-depth to get an idea about how exactly digital marketing works within each area. In the end, each speaker provided a case study based on their own company. Within group work, we brainstormed the causes of business problems, identified the opportunities and generated solutions from digital marketing perspective to solve the business problems. It was an instant reflect from what had been covered by the speakers. Great way to practice new learnings. Each speaker provided their feedback on each team’s work. Their positive, constructive, and equally insightful feedback greatly wrap up what we learnt and what we should work more.

I have greatly benefited from these sessions from different marketing professionals. Looking back at what we all have experienced, I am so grateful to be guided by them with huge thanks to my professor Wendy Greenwood from GBC for providing great resources and planning the most organized and strategic learning.

What have I learnt most?

The overall knowledge of all marketing specialities has provided me comprehensive knowledge and encouraged me to do further research on areas that I want to dive into as career choices. Marketing science, loyalty marketing and performance marketing are areas that I want to learn and contribute more. I have connected with them on LinkedIn.

My further step to enrich my learning in these 3 areas are to follow these companies LinkedIn accounts and marketing professionals from these companies. I also did research on these companies’ competitors by learning from their websites on their services, business model, team and culture. I followed 12 professionals from these companies and now already started to benefit from their contributions from LinkedIn.

What I get from connecting with them? I would say the trends, ideas, events, and their opinion/comments on different marketing events. I find these are great learning resources in a format of real work & life experience. It is always easy to learn framework, methodology in books and very beneficial to master how to use what we learnt by watching how others are using it, learn from their experience either success or failure. All are great learning resources.

Now I am starting to search for some work opportunity in the marketing analytics area.  When I am reading JD for Marketing/business data analyst from different companies, those detailed responsibility are things that we have covered and had practiced from the marketing seminar course as well as other courses from GBC. The companies I did research for are hiring for analyst. Those roles look familiar to me which provided confidence for me to apply.

My takeaways in network building

I followed/connected with each speaker prior to our online session. Normally, I will say thank you to joining us and sharing your knowledge with us this afternoon. My name is x. Currently I am doing x. I am looking forward to meeting you!  Almost all of the speakers approved my invitation.

It is good or safer to connect with speakers after class. But I understand they know we will approach them if they share LinkedIn with us. It may be also safe to connect prior to class due to this reason. In addition, it is a good sign to show they are welcomed by us. We appreciate their time and input.

About LinkedIn connection, always good to send a note with brief intro about you and reason to connect. Be positive! Do not ask anything! It is rude to ask them to offer you a referral or information call when you just try to build a connection via LinkedIn.

Following the connection, if you feel a good fit or have a good reason to approach them, you can send them a short message to concisely share your intention and why. Perhaps you will be surprised that people agree to offer an information call to provide industry information or answer your questions.

For our speakers from the seminar, I am very happy to connect with them and appreciated the opportunity to know more professional experience about them, and their company, community etc.  As I have asked the questions I had during our session time, I did not approach them for an information call as of today. But I know who I might want to approach for a in person or virtual meetings in near future when I am ready.

Speakers and her industry that greatly inspired me on networking

Blair Roebuck, vice president, marketing science form Valtech

Paul Michel, Senior Manager, Performance Marketing, Harry Rosen

Jennifer Stoll, VP, Strategy, Valtech

I have gained great insights and explore more resources from them. Because of Valtech, I started to network with professions in digital transformation field. I am keen to understand how to provide digital services to clients to help drive business growth and increase ROI. This area looks like a more integrated work who are not just talking about influence, impressions, clicks but focusing on results from the top of pyramid, which is business result, the ROI. Now I am working on the list of predominant marketing agency with focus on marketing science.

Performance marketing played a critical role in driving me to think further on metrics and KPIs to drive ROI. It is not just about one thing, but an integrated work. I am so honored to see the way how Paul shared his work, structure, case study, as well as key measurement with us. I am a huge fan of him in terms of how to bring the topic to the table and how to wrap it up in an efficient and enjoyable way. He knows what the main things that his audience want to learn.

He did not share LinkedIn with us. However, reading his PPT and doing further research about Harry Rosen, sign up on the email list, following social media channels also enrich my learning because of him. I highly appreciated this.

Harry Rosen is a good example of showing me how marketing strategy works for a luxury brand. Those skills are transferable which I can apply either in a job from Harry Rosen if possible, in the future or similar company in the industry.  So, I followed other Canadian companies in the retail industry, such as Canadian tire, Canada Goose at all channels and keep reading their financial and local publics to gain better understanding on their business strategy and how their marketing function to support business objectives. If I were in that role, part of their teams, what I might learn, what I might change or contribute.

Wrap-up

Marketing is an ever-evolving journey. As marketers, we constantly learn and evolve to keep updated and drive great outcomes. Building network is great tool to help us understand what is new, what is on demand, what we can learn and what else we can contribute. How to network varies on what you are looking for. It could be just a hint on industry knowledge that could inspire you to do further research on your own and go from there. This way fits me well.  Or it could be a way for you to know more about people, and you know how to work with and learn from others especially those people with senior experience and knowledge in the area you might be quite interested in.

Lastly, thanks Professor Wendy Greenwood for providing this great opportunity to learn and reflect, and thanks all our speakers who took their own time and guided us from different areas. I am confident these learning will be stay with us and help the marketing community to train more excellent marketing professionals just like them and shine in different corner.

With thanks to all who contributed in these sessions and shared their ideas!

[nytcap]

Valtech Innovation Talks (VIT) dinner (NRF Week) by j- No Via Flickr: The Press Lounge, Manhattan NYC Jan. 15, 2019

Innovative "Digital disrupter" Valtech, which specializes in personalized ecommerce,  hosted a panel discussion on the digitalization of the retail market and how to best - and ethically - use the data accumulated.  Some spirited Q&A followed.  The event came at the culmination of the National Retail Federation (NRF) annual New York City conference.

Panelists included representatives from Decathlon, Samsung, Voicify, Valtech, Sitecore and True Fit.  Covered topics included:   Experiential Retail: Emergence of the physical meeting digital. Customer Data and Insights: What to do with the data you’ve gathered, and The Segue from Product to Service.

The panel was concurrent with a sit-down dinner and preceded by a social hour,  with passed hors d'oeurves and specialty cocktails.  A full open bar was maintained all evening.  The event was held at the West Side classy 16th floor Press Lounge, which offers spectacular views of the Hudson and midtown Manhattan.  It was a bit too nappy to enjoy the outside deck, but we braved it long enough to capture some of the grand scenery.

The National Retail Federation is the world's largest retail trade association. Its members include department stores, specialty, discount, catalog, Internet, and independent retailers, chain restaurants, and grocery stores.

NRF 2019 spotlighted the many innovative technologies available to retailers today, much of it involving the use of Artificial Intelligence in order to best optimize reaching and retaining their customer base.

While innovation is great, old school simplicity still has its importance.  Example: Valtech's corporate website is slow-loading, way too busy, built more for visual style than practical maneuvering.  No social media links even appear up front, which one would think would be critical for any company involved in retail.  One reason why half of the world loves Amazon, even though the company is the epitome of evil destroyer of individuality in business, is that one can find what they want quickly, make their purchase, and get out minutes later.  Having to fish around for information and wading through a lot of content-lite word soup is counter-productive.

#valtech #nrf #sitecore #thepressroom #ecommerce #ai

[impact-newswire]

Valtech Taps David DeCheser as Global Chief Creative Officer

The movesignals a new phase at the intersection of creativity and technology. It will unlock even more growth potential for Valtech’s clients through experience innovation Press Release – November 19, 2024 – NEW YORK – Today, Valtech, the Experience Innovation company, announced the promotion of David DeCheser to Global Chief Creative Officer. This move cements Valtech’s approach to injecting…

[birdwizards]

android boy from the first session! his dialogue was totally not stolen from d:bh haha what nooo

[carlosphoenix]

View this post on Instagram

A post shared by Carlos Phoenix (@carlosphoenix)

#valtech #livestreamingmaster #Anthonylenzo interview with Anthony Lenzo #emmyawardwinning and an inventor was a former boss of mine at Good Morning America. Live at fb.com/livestreamingmaster at 12pm Feb 18th 2017

[fruttisam-book]

Diseño de e-mail para L'Oréal nivel LATAM.

Es un placer para mí comoartir uno de los proyectos más largos en los que he trabajado colaborarivamente con más de 30 compañeros de 3 países diferentes para una empresa nivel global. Cubrimos un total de 7 paises y locaciones para sus campañas de e-mail marketing.

¿Qué estoy viendo?

Resumen gráfico del proyecto de e-mail marketing. Diseño 100% hecho en Figma. Woreframe fijo oara todos y obtener una eficiencia en el proceso de desarrollo de los emails.

¿Que se trabajo?

Diseño de estrategia, contenido, comunicación, edición, manejo de datos variables, diseño gráfico y desarrollo de email branding en marcas nuevas a nivel LATAM. Entrega de documentación original, con descripciones y manual de uso y cambio, entrega de originales de diseño en archivos para Figma y documentación de los buyer's journey para cada journey de cada marca.

¿En dónde?

En los equipos de Valtech México y Brasil.

Gracias,

Like, comment si te ha gustado

Follow para ver más cosas lindas

[mirrorseveryday]

25 & 35 & 13

Featuring Dinalagossian, Rustle, and Valteche

The ever curious hatchling was following his ears. The sound of a stranger singing was guaranteed to attract the attention of Valteche, and there was definitely an unknown beauty to this voice that he simply HAD to track down! 

♫oooooOOOOO♫

There, it had to be just up ahead, in the clearing!

♫OOOOOooooo♫

And it sounded like maybe someone else was there? Hard to make out, they were definitely much quieter than the singer, that’s for sure.

♫Are you ready for the thunder?♫

Ah, now he could hear the other voice better. That’s definitely Rustle, it’s hard to mistake his raspy tone. Still hard to hear what he was actually saying though. Just a bit closer and he should be able to see what’s going on.

♫Are you ready for the freak show yet?♫

What an odd song though… it certainly didn’t sound like any of the usual pack hunting chants or evening celebrations, that’s for sure.

♫When the curtains hit the floor♫

There they are! Hm, yeah that’s Rustle, but who’s the other one? Definitely a newcomer, Valteche would have remembered seeing a Skydancer around before. Especially one THIS pretty!

♫I will leave you wanting more♫ 

And what an odd dance. Not a sky dance at all, at least not like any of the ones he’d ever seen at the festivals. No, this stranger was dancing around Rustle, her loose fitting silks flowing like water around her. And Rustle himself looked… he looked. . 

♫So you won’t forget♫

OH NO! As the dancer finished her chorus she moved in to give Rustle a fleeting kiss on the lips before stepping away with a final flourish. 

“Ohhh, I’m not likely to forget toni-”

“WAAAIT! DON’T FALL FOR IT! SHE’S AN ENCHANTRESS TRYING TO ENCHANT YOU!” The small blue hatchling came charging out of the bushes and barreling into the dancer. “YOU LEAVE HIM ALONE! HE’S MY FRIEND AND YOU CAN’T ENCHANT MY FRIENDS!”

“Whoa whoa whoa, Val, relax, she’s a… um… friend, yeah. That was a special dance for … friends. Um. How long were you in that bush?”

Edit: Whoops, I forgot to mention, the lyrics are from the chorus of No More Heroes, by Aviators. The full song is fantastic and I definitely took these lyrics way out of context; I just liked the way they worked for this particular scene!

Double edit: Also forgot to @glenn-griffon thanks for the ask!

[moneyhealthfinance-blog]

Digital marketing and technology agency Valtech hires Leanne Khor in the role of business partner Global digital marketing and technology agency Valtech has announced another senior appointmen... Business News