#viral guerilla marketing ideas

[creativeadagencyadzze]

Guerilla marketing is an advertising tactic in which the advertiser uses unconventional interactions with the intention of promoting a product or a service. Therefore, guerilla marketing is different from the traditional advertisement methods. the viral guerilla marketing ideas rely on personal interaction to get the advertisement message across the intended audience. Therefore, the approach helps to boost sales through use of the viral guerilla marketing ideas. The marketing approach has increased in popularity, especially this time of the pandemic where the target audience are staying and working from home. Different guerrilla marketing concepts can help to create brand awareness. Let us evaluate some of the common guerilla advertising approaches available today.

1.     Door Hanger Advertising

One of the guerilla marketing techniques commonly used by the advertisers today involves printing of marketing messages on the door hangers. Therefore, the advertiser comes up with a creative brand message, and designs a creative advertisement. The advertiser identifies the residence of the potential customers. Then, the advertiser will print the adverts and hangs on the doorknobs. Therefore, customers interact with the advertisement as they come in and out of their residence.

2.     Advertising on Pharmacy Bags

Another example of guerilla advertising techniques is advertising on the pharmacy bags. The advertisers identify the potential pharmacies where the target audience are likely to purchase or collect prescription. Then, the advertiser will come up with a creative advertisement, and print on the prescription bags. As the patients collect their prescription, the pharmacists use the printed pharmacy bags to package the medication, and distribute to the target customers. Ideally, the advertisement method leaves a wow effect on the target audience. This is because the pharmacy bags are well designed and the advertisement message resonates with the target audience. Eventually, the advertisement reaches the target audience, and in an effective manner.

3.     Bar / Restaurant Coasters

The third example of guerilla advertising techniques is use of the bar coasters. The marketers come up with an advertisement message and print the brand logo or the brand name on the bar coasters. Therefore, as the target audience comes to the bar or the restaurant to enjoy their favorite drink or meals, they interact with the advertisement message. First, the advertisement was not expected. This surprise effect is attractive to the potential customers. Second, the advert is seen repeatedly, and sinks into the mind of the target audience.

4.     Advertising on Coffee Sleeves

The coffee sleeves are common at the coffee shops. They are used when serving hot coffee to the patrons. The advertisers, print a relevant advertisement message on the coffee sleeves, and deliver the coffee sleeves to selected coffee shops. Therefore, as the customers are served with coffee, the coffee cups with the coffee sleeves are used.

Viral guerilla marketing ideas will get your advertisement message to the right audience. The advantage is that the costs involves is lower compared to how much you would pay for the traditional advertisement methods. Moreover, guerilla advertising results to higher returns on the investment. Therefore, the approach is best for the advertisers looking to reach wider audience, at a lower cost, and generate higher returns on investment.

Conclusion

Do you want to promote your brand using the viral guerilla marketing ideas? Talk to Adzze for viral guerilla marketing ideas. We have built the capacity to deliver effective guerilla marketing ideas for your business regardless of the niche.

[church-capital]

Revolutionizing Marketing: The Rise of Guerilla Marketing Agencies in Louisiana

In the vibrant and culturally rich state of Louisiana, where music, food, and history intertwine, a new wave of marketing innovation is stirring. Guerilla marketing, with its bold and unconventional tactics, is gaining momentum in the Pelican State as businesses seek creative ways to engage with their audience. In this blog post, we'll explore the world of guerilla marketing agencies in Louisiana, uncovering their unique strategies, impactful campaigns, and the pivotal role they play in shaping the marketing landscape of the state.

Understanding Guerilla Marketing

Guerilla marketing is an unconventional marketing strategy that aims to create memorable and engaging experiences to promote a brand or product. It involves using unconventional methods and creative ideas to capture the attention of consumers in unexpected ways. Unlike traditional marketing approaches, which rely on paid advertisements and mass media, guerilla marketing focuses on generating buzz, sparking curiosity, and fostering a deeper connection with the audience.

The Emergence of Guerilla Marketing in Louisiana

Louisiana's rich cultural heritage, diverse communities, and vibrant cities provide fertile ground for guerilla marketing initiatives to flourish. As businesses seek to stand out in a crowded marketplace and capture the attention of consumers, guerilla marketing has emerged as a powerful tool to create memorable brand experiences. From local startups to international brands, companies across Louisiana are embracing guerilla marketing tactics to make a lasting impact and drive engagement with their target audience.

The Trailblazers: Leading Guerilla Marketing Agencies in Louisiana

Several guerilla marketing agencies have risen to prominence in Louisiana, pioneering innovative campaigns that captivate audiences and drive results. These agencies specialize in crafting unique and immersive experiences that resonate with local culture and values. From street activations and pop-up events to viral stunts and interactive installations, these agencies are redefining the boundaries of marketing creativity in Louisiana.

Case Studies: Memorable Campaigns That Made an Impact

Let's delve into some notable guerilla marketing campaigns executed by agencies in Louisiana:

Food Truck Takeover: A local restaurant partnered with a guerilla marketing agency to organize a food truck takeover in the heart of New Orleans. The event featured live music, interactive games, and free samples of the restaurant's signature dishes, attracting crowds of hungry foodies and generating buzz on social media.

Mardi Gras Madness: A beverage company orchestrated a guerilla marketing campaign during Mardi Gras festivities in Baton Rouge. They hired costumed performers to roam the streets, handing out samples of their product and encouraging revelers to join in the celebration. The colorful spectacle captured the spirit of Mardi Gras and left a lasting impression on attendees.

Street Art Spectacular: An arts organization collaborated with a guerilla marketing agency to commission a series of vibrant murals in downtown Lafayette. The eye-catching artworks depicted scenes from local history and culture, turning the city streets into an outdoor art gallery and attracting tourists and residents alike.

Navigating Challenges and Maximizing Impact

While guerilla marketing can be highly effective, it also presents unique challenges, including logistical hurdles, legal considerations, and public perception. Guerilla marketing agencies in Louisiana must navigate these challenges carefully to ensure their campaigns are successful and well-received. By obtaining necessary permits, respecting local regulations, and prioritizing safety measures, these agencies can maximize the impact of their campaigns while minimizing potential risks.

The Future of Guerilla Marketing in Louisiana

Looking ahead, the future of guerilla marketing in Louisiana looks promising. As technology continues to evolve and consumer behaviors shift, guerilla marketing agencies will need to adapt and innovate to stay ahead of the curve. By embracing emerging trends, leveraging new technologies, and staying true to their creative roots, these agencies will continue to shape the marketing landscape in Louisiana and beyond.

In conclusion, guerilla marketing agencies in Louisiana are at the forefront of marketing innovation, pushing the boundaries of creativity and engagement to help businesses stand out in a competitive marketplace. With their unique blend of creativity, strategic thinking, and local expertise, these agencies are driving meaningful connections, sparking conversations, and leaving a lasting impression on Louisiana's marketing landscape. As businesses continue to seek out new and innovative ways to connect with consumers, guerilla marketing agencies will play a vital role in helping them achieve their goals.

[laqshyavedic]

Bringing Innovative Outdoor Advertising Ideas To You

Outdoor advertising has been a popular marketing tool for decades, but in today's fast-paced world, it's essential to be innovative and creative to catch people's attention. Here are some innovative outdoor advertising ideas that can help your brand stand out and get noticed.

Augmented Reality Advertising:- With the increasing prevalence of smartphones and other mobile devices, augmented reality (AR) advertising has become a new trend in outdoor advertising. AR ads can be displayed on billboards, bus stops, and other outdoor locations, allowing users to interact with the ad and experience it in a whole new way.

Interactive Bus Stops:- Interactive bus stops are another innovative outdoor advertising idea. They can be designed to engage with the audience, such as by providing free Wi-Fi or charging stations or offering an interactive game or quiz. Interactive bus stops can create a memorable experience for commuters and create a positive association with your brand.

Guerilla Marketing:- Guerilla marketing is an unconventional marketing technique that is designed to create a big impact with minimal resources. It often involves creating something unexpected or outrageous that catches people's attention. Guerilla marketing can be done in public spaces like parks, malls, and subways. This type of marketing is often low-cost and has a high potential for virality.

Branded Landscapes:- Branded landscapes are outdoor spaces that have been branded with a company's logo, message, or image. For example, a company might paint its logo on the side of a building, or create a garden with its logo in the middle. Branded landscapes can be an effective way to build brand awareness and create a lasting impression on passers-by.

3D Billboards:-Traditional billboards are two-dimensional, but 3D billboards are a unique way to create a more dynamic and engaging advertisement. They can be made with a variety of materials such as wood, metal or plastic, and can be shaped to fit the needs of your campaign. 3D billboards can create a visual impact that is hard to ignore, which can help your message stand out from the competition.

Projection Advertising:- Projection advertising is a type of outdoor advertising that uses light projection to display images or videos on buildings or other surfaces. Projection advertising can create a unique and captivating visual experience for passers-by and can be used to promote events, products, or services.

In conclusion, outdoor advertising is an essential part of any marketing campaign, and it's essential to be innovative and creative to stand out. Laqshya Media Group offers a new take on traditional outdoor advertising ideas which helps your brand to make an impact in today's fast-paced world. 

[rezektourfee]

ما هو تسويق العصابات؟ What is Guerrilla marketing? 

English version below ⬇️

ما هو تسويق العصابات؟

في حين أن #التسويقالاعتيادي يعتمد على قوانين وخطوات مدروسة وواضحة، يتميز #تسويقالعصابات والمعروف باسم #تسويق_الغوريلا بأنه أكثر مرونة وغير ثابت إطلاقاً إذ له عدّة أنواع تعتمد أغلبها على عنصر المفاجأة لدى الجمهور.

أموال أقل.. انتشار أكبر!

تسعى غالب الشركات إلى تحقيق تسويق العصابات، إذ إنه غير مكلف بالمقارنة مع التسويق الاعتيادي لأنه يعتمد على الفكرة التسويقية الإبداعية التي تسيطر على تفكير الجمهور وذهولهم بحيث تحمل فيه رسالة أو هدف الشركة، وفي الغالب يكون هذا النوع من التسويق متّبعاً من #الشركاتالناشئة التي تبحث عن نشر الوعي بعلامتها التجارية، ومن أكثر الحملات نجاحاً التي اتبعت تسويق العصابات، كانت حملة "#تحديدلو_الثلج" التي لم تكن مكلفة إطلاقاً إلا أنها نجحت أن تصل لمئات الملايين من المستخدمين.

أنواع تسويق العصابات 

طالما أنه لا يوجد قوالب محددة لتسويق العصابات يمكننا أن نتعرف عليه بعدّة أشكال، فأولاً يمكن ملاحظته في الأماكن العامة، إذ تستثمر الشركات وجود عدد كبير من الجمهور الذي يتفاعل مع الإعلان لعدم توقعه، أما النوع الثاني منه هو التسويق باستخدام #كمين، قد يكون مباشراً من خلال فرض الشركة وجودها في حدث رياضي ضخم مثلاً، وأخيراً فإن استخدام الإنترنت كوسيلة لطرح الفكرة الإبداعية مما يسمح لانتشاره بشكل فيروسي بين المستخدمين.

ما موقف الشركات الكبرى من تسويق العصابات؟

يعود السبب خلف اعتماد هذا النوع من الشركات الناشئة أكثر من الشركات الكبرى أنه الشركات الكبرى تكون أكثر حرصاً عند استخدام هذا النوع من التسويق، انطلاقاً من كونه يعتمد على العفوية والتكلم بلغة الجمهور فإنه أكثر عرضة لأن يتم فهمه بطريقة مختلفة ولاسيما خاطئة، ولذلك تتم دراسة الفكرة بشكل معمّق من قبل الشركات الكبرى، وأي احتمالية لوجود ثغرة تؤدي إلى إلغاء الحملة، لأن الخطأ قد يسبب #ضجة_إعلامية سلبية للعلامة التجارية.

إن الجّوهر الأساسي الذي بُني عليه تسويق العصابات "تسويق الغوريلا" يجعل من الصعب وصفه بالكامل لتعدد حالاته وكثرتها، إذ إنه قابل للتطوير والتجديد أكثر من أي نوع آخر من التسويق نظراً لأنه يعتمد على الإبداع.

While #traditional_marketing relies on studied and clear rules and steps, #Guerrilla marketing is distinguished by being more flexible and completely unstable, as it has several types that mainly rely on the audience's surprise element.

Less money, wider reach! 

Most companies seek to achieve Guerrilla marketing as it is less costly than traditional marketing methods. This type of marketing relies on creative marketing ideas that capture the public's attention and amaze them, carrying a message or goal of the company. #Startup companies often use Guerrilla marketing to raise awareness of their brand. One of the most successful Guerrilla marketing campaigns was the "#Ice_Bucket_Challenge," which was not expensive but reached hundreds of millions of users.

Types of Guerilla marketing:

Since there are no specific templates for guerilla marketing, we can recognize it in several forms. Firstly, it can be observed in public places, as companies invest in having many people interact with the ad because they wouldn't expect to see it there. The second type is #ambush_marketing, which can be direct by imposing the company's presence in a huge sports event, for example. Finally, using the internet to present a creative idea allows it to spread virally among users.

What is the opinion of large companies toward Guerrilla marketing?

This type is more adopted by startup companies than large companies because the latter are more cautious when using this type of #marketing. Since it relies on spontaneity and speaking in the audience's language, it is more susceptible to being understood differently and possibly incorrectly. Therefore, large companies deeply study the idea and any possibility of a loophole that could lead to canceling the campaign, as a mistake could cause a negative #media_frenzy for the brand.

The fundamental essence upon which Guerrilla marketing is built makes it difficult to fully describe it due to its diverse and abundant instances. This type of marketing can be more renewable and evolving than any other type of marketing, as it relies on creativity.

#رزق #رزق_طرفة #تسويق #براند #بزنس #ريادة 

#Rezek #RezekTourfee #Business #entrepreneur #Marketing #Branding

[hamd4263-blog]

The most underrated marketing strategy — Guerilla marketing

Guerilla marketing isn’t a new term yet, it still one the most underused and underrated marketing strategies in today’s business. Also known as unconventional marketing, the term was introduced by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising.

Guerilla marketing can be considered as a more effective and engaging marketing campaign than compared to traditional marketing. It all about marketing in an unexpected manner, striking the audience’s mind at the least expected time. It is a much cheaper alternative than other traditional marketing campaigns, totally relies on imagination, creativity, and ingenuity.

These types of marketing campaigns don’t look or seem like product promotion or normal marketing and that makes it more special. It has the power that can create a deep impression on the user’s mind about the product or brand for lost time.

Guerilla marketing VS traditional marketing

Guerilla marketing is all about doing things differently than traditional marketing, it’s a marketing strategy in which we promote a product or service using unconventional or surprising elements.

While we mostly encounter with traditional marketing campaigns on our televisions and digital devices, Guerilla tactics don’t require any specific medium to be shown. It depends on the marketer’s mind how & where he wants to represent his idea and creativity.

The most unique idea behind this technique is that your users are more fascinated towards the creativity and idea of the campaign which stays on there minds for a longer period. While traditional marketing is more focused on the product and the audience can notice the product promotion.

But creating a guerilla campaign is not as easy as it sounds. It might not take much investment but you need to give proper time for creativity & strategy development. Also, it might be good for small businesses but once you go viral you need consistency, you have to engage with your audience for a long time if you want proper ROI and profit.

Types of guerilla marketing

Viral marketing is a business strategy where we create a marketing campaign that primarily focuses on the audience’s extreme emotions like surprise, shock, delight. We deliver them something unusual and engaging to the audience. These types of campaigns are mostly used on the internet and social media.

In Presume marketing company displays there products in an unusual way which attract more eyes towards the display and create a sense of excitement for the product. This marketing type is used by many big brands for product exposure and brand awareness.

Experiential marketing is a strategy where we more focus on user engagement with the product, their perception, and relation towards a brand. The basic idea is to create a campaign that can affect the human mind deeply and make the brand memorable for them.

Wild posting — may seem like a basic but highly effective marketing strategy where brands place multiple flyers & posters at multiple locations primarily in dense, urban areas. The primary focus of these campaigns are brand awareness, it not possible to measure the direct impact but these are a good way to remind a large group of people about the product or services.

Ambient marketing — a very creative and unique way for promoting any business or product, in ambient marketing we place an ad at a very unusual place in a very different manner. This creates a sense of excitement and surprise in the audience’s minds, that can be used to attract their attention towards the products or services more easily.

Grassroot marketing — in this type of marketing campaigns advertiser primarily focus on a small group of audiences for product promotion. The basic idea behind this marketing type is to understand the product effectiveness and user satisfaction and to promote the product with “word of mouth” marketing.

[digitaltop]

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[is6621]

A Brief History of Memes -- Curtis Bullock

The internet has always been a strange and encompassing place. There’s something for everyone; no matter how niche your sense of humor might be, there’s probably something on the internet that can make you chuckle.   Today, most millennials armed with smartphones get their laughs from memes. The term is a lot older than you’d think, it predates social media, smartphones, and even the internet itself. Richard Dawkins coined the word “meme” in his 1976 “The Selfish Gene.”  Dawkins used memes as a way to explain how cultural information spreads. According to the top-ranked definition on urban dictionary, a meme (pronounced meem) is “The cure of depression.” According to an actual dictionary, a meme is “an idea behavior, style, or usage that spreads from person to person within a culture.” I like the former definition more.

Evolution of memes

The growth of modern memes can be directly correlated to the success of social media. When  YouTube took the world by storm in 2005, so did some of the most identifiable video memes. Rickrolling, editing videos to add a surprise cut to Rick Astley’s music video for “Never Gonna Give You Up,” became one of the most popular at the time. A few years, Twitter and Facebook became the most dominant social media and meme makes took their talents to these platforms with image macro memes. An image macro is what is typically thought of when thinking of modern internet memes. The typical format for an image macro is a photo with white text superimposed at the top and bottom of the photo, usually with the punchline being the bottom text. For many years image macros were the most popular form of meme-making,  then in 2012, three New Yorkers developed an app that had a huge impact on meme culture for the foreseeable future, Vine.

Vine officially launched in January of 2013. In its short 4 year life-span, Vine became extremely successful amassing more than 200 million active users. The platform featured user uploaded 7-second comedy sketches that ranged from hilarious, culturally aware, and in some cases downright confusing. Even though Vine no longer exists, its videos still live on. Users use YouTube to upload vine compilations, a (usually related) series of vines lasting from a few minutes to sometimes hours long. These complications attract tens of millions of viewers and continue to be some of YouTube’s most popular content.

Today, a significant portion of meme consumption takes place on Instagram and Reddit, with popular accounts like Instagram’s Beige Cardigan and subreddits like r/dankmemes growing millions of followers strong. These memes mix dark humor, wholesome stories, current events, historical events, and the occasional randomness to provide free laughs for subscribers.  

Where Memes Go from Here

Like most internet trends, there comes a time when the target demographic shifts from younger to older. I believe memes are in the earliest stages of their shift. While the average grandma is scrolling through Reddit memes to wake up in the morning, non-millennials have definitely caught on the meme wave.  Recently, memes become an important part of the political landscape.

The 2016 presidential election played a crucial role in bringing political memes to the national stage. Republican nominee Donald Trump rose to popularity largely due to his ability to turn his catchy slogans and snarky comebacks. His chants of “Lock her up!” in reference to allegations against his Democratic opponent Hillary Clinton and his popular “Build that Wall!”  slogan are just a few examples of some of Trump’s more meme-able content that the internet went crazy over.  

After winning the election President Trump, an avid social media user, dove deeper into the memeing. In a January 2019 cabinet meeting, in response to critics claiming he was “soft on Russia”, the president created a meme of his own with “Sanctions are Coming”  (borrowing from the HBO series and pop culture phenomenon, Game of Thrones)  in large print written over an austere photo of himself.  

In order to check and see if President Trump was an outlier or the norm, I asked some of my friends their thoughts. “Dude, my mom sends me memes” one of them confessed, “they’re not very funny, but that’s not stopping her.” So,  outside of millennials, with the politicians and parents fully caught on to memes, there’s one important group left that has been able to take advantage of one of the internet most valuable trends, marketers.

Recently, corporate marketers have discovered that memes can make a lot of money. Many savvy digital marketing professionals use memes as a form of guerilla marketing, seemingly organic viral marketing that boosts awareness.  Some examples include Wilford Brimley talking about his “Diabeetus” for Liberty Medical and Heinz Ketchup working in conjunction with Memes.com to create memes attempting to finally answer the question if tomatoes are vegetables or fruits.

As memes continue to grow in popularity, it’ll be interesting to see how companies continue to capitalize. Some products are meme-able without interference from a company’s marketing staff; memes about Apple’s AirPods, Netflix’s film BirdBox, and Vans have all organically gone viral without assistance from their companies – even though there is a debate about whether marketers are truly behind these successes.  Regardless of the true origin, marketers have an important balancing act to perform: should they engage the memes risking stifling the popularity or just let them spread naturally. In my opinion, this will become one of the most interesting questions for marketers in the future as memetic marketing continues to mature.

[influencemktng]

What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand

Guerrilla marketing is a great way to raise brand awareness among your audience with thoughts out of the box. It refers to attracting attention with low investment, i.e., low costs in an interesting way according to Influence retail marketing services. 

Large amounts of money are not necessarily demanding in order to perform guerrilla marketing in a way that sets the ideal strategy for start-ups and small businesses. 

The question is what does this mean in everyday life and work? In marketing, guerrilla techniques play on elements of surprise by setting up campaigns that “catch” people unexpectedly throughout the day. Guerrilla marketing campaigns involve thinking outside the box, which can be a smart move to grab attention. 

Who is guerrilla marketing for? 

It is intended for small and medium-sized companies and is an excellent solution for advertising with minimal investment. Guerrilla marketing campaigns rely on budgets and strive for high efficiency at low cost and aim to "hit" consumers in unexpected places at a time when they least expect it. 

The goal of advertisers is to create noise with short-term ads, i.e., to encourage consumers to transfer information from one person to another. Guerrilla marketing includes three main elements: Prevalence effect - refers to campaigns that target the number of recipients without increasing costs. Surprise effect - unusual messages provoke unusual emotional reactions in consumers that bring them closer to the product with humor and absurdity 

Low-cost effect - occurs due to the initial low cost of investing in guerrilla campaigns and the effect of prevalence. 

What are these types of guerrilla marketing? 

Graffiti - they are used by city streets as a huge canvas, they leave their mark where they want, for most businesses it is recommended to get permission from the property owner before starting their activity. 

Viral marketing - each strategy encourages the individual to pass on the marketing message to others, to create the impact of “buzzing information from ear to ear.

Flash mobs - involves a group of individuals to perform a task in a specific location and at a specific time. 

Secret / covert marketing - marketers become peers among their target group and spread the word about their product. 

In the end, we can conclude that guerrilla marketing can be a great way to reach the desired audience and not spend a lot of money on investing. 

It needs to be used effectively in a way that makes sure your message is clearly understood. It all revolves around the fact that this is the right way to get rid of the traditional way of advertising, and let your "funny idea" with a little correction can become something that everyone around you will talk about.

Choosing a guerilla marketing is always a great idea for your marketing. Make sure to get familiar with the whole process and start applying it right away. It is important to be up to date.

Find us on Google, Tuugo and Servicebasket.

[mappc]

This meme depicts Wendy Williams and the caption “Florida, don’t ask me for no prayers during hurricane season”. Wendy Williams is the host of the talk show The Wendy Williams Show and she’s known to gossip about celebrities’ and having judgemental opinions.

This meme comes at a time of the 2020 US presidential elections when the Republican party just won Florida. Someone edited an image of Wendy Williams with a scowling facial expression showing no compassion for Florida for the next time they’ll be hit by a hurricane.

I believe this form of humor - memes - is an extremely creative way to bring joy and to satirically analyse and criticise daily local and worldwide news and events. It’s a creative way of spreading an idea and a behaviour in a form of imitation, from person to person, carrying a cultural meaning to construct a collective outcome.

Memes can be used has a marketing tool to create buzz and virality around a product, service or brand. It’s a cost-effective strategy to advertise and create brand awareness, as a form of guerilla marketing, where co-creation from the audience is encouraged. It creates a sort of empathic connection between the consumer and the brand.

[dippedanddripped]

Marc Jacobs and Ava Nirui met because of a sweatshirt. The hoodie – a plain pull-over with ‘Mark Jacobes’ in a childlike scrawl across the front, saw Nirui cross the line from viral fashion bootlegger (known as @avanope) to bonafide collaborator, and resulted in her being offered a full-time role at the brand.

For Jacobs, hiring Nirui was, as everything else in his world, the result of pure instinct. So far, it’s more than paid off – collaborations under her direction have included the likes of Cactus Plant Flea Market and Stay Rats (which even saw the elusive Frank Ocean model). At their heart, such partnerships are current expressions of the things that the brand has stood for since its earliest days in 80s New York: community, inclusivity, creativity, self-expression – and being a little bit of an outsider. “It’s been so amazing to have the keys to do all of that,” Nirui acknowledges, referencing the trust that exists between them. “Marc is like a mentor to me.”

ADVERTISING

Now, Jacobs and Nirui are ready to unveil their latest project: Heaven.

What is Heaven? It’s a series of clothes, from baby tees to sweater vests, combat trousers to hoodies. But it’s also a double-headed Teddy bear (originally held by a naked Katie Grand in the pages of a 1994 copy of Dazed). It’s young musicians like Dazed 100 star Beabadoobee and the green-haired Vegyn. It’s your teenage bedroom. It’s Gregg Araki, whose apocalyptic typography features on t-shirts. It’s legendary Japanese street style mag FRUiTS, whose founder Shoichi Aoki has shot the lookbook. And it’s so, so much more than that.

With a jaw-dropping list of collaborators who have contributed their talents to the project – from curating books, to making art, or shooting films – it’s a reflection of Marc Jacobs’ obsession with pop culture heroes, creative weirdos, and a new generation of icons. And it’s proof that the feeling is more than mutual. (The resulting projects will be revealed over the coming weeks on a newly-created Instagram page, @heavn.)

Heaven will not replace any current lines, but join the existing planets in the Marc Jacobs solar system – like The Marc Jacobs and the (as for now, unscheduled) runway shows. “There is space for a younger audience; there is space for a runway show; there is space for an online shopper,” Jacobs affirms. “So, it’s not about saying: ’Oh, that’s dead’ or jumping on a bandwagon, it’s just going back to our roots and saying we allow space for things to happen. And Heaven is one of those things that is happening now.”

Below, Jacobs and Nirui talk Heaven, creativity, and why New York will never die – despite what you may have heard.

Ava Nirui: Marc, where did the name Heaven come from? What does the name Heaven mean to you?

Marc Jacobs: It goes way back. There’s a group of people who are all my friends and almost like my chosen family – Anna Sui, Steven Meisel, Louie Chaban. We always used to use the word ‘heaven’ to describe something we loved. If something was perfect or if someone looked amazing, you’d be like, she’s heaven. They’re heaven. It’s heaven. Heaven was it. It’s done, perfect. Heaven, I love it.

When you were conceiving the collection there was a Dazed image of Katie Grand holding a two-headed teddy bear on the moodboard – why was that particularly inspirational?

Ava Nirui: Obviously, Katie is someone who is so linked with Marc’s history and one of Marc’s muses. We felt that the double-headed teddy bear was something that really symbolised Marc Jacobs in the way that it’s classic but demented, the two heads being the duality, the two genders and everything in between. We just thought it was a really playful thing that fit into the Marc Jacobs world really seamlessly.

Marc Jacobs: When Ava showed me this symbol of the two-headed bear, it just organically started to feel like a very natural and urgent thing to do and say. My big contribution (was) to say, ‘Ava, I love it. Go for it.’

Ava Nirui: Also, all of these collaborators and community members that I brought to Marc for Heaven – it’s funny to me because Marc’s world, and the people who are contained within Marc’s world, like the Sofias and the Courtneys, Harmony, Marilyn Manson and all of those people, are people I’m drawn to and obsessed with.

A lot of them are kind of outsiders, rebellious in their own ways.

Ava Nirui: The way Marc works and has always worked, has been anti-establishment and very rebellious and very subversive. I think that this project was just such a natural, organic progression (from that). Marc also being so incredibly trusting, allowed for it to be what it is now – which is so many collaborations with friends and people who are relevant to his brand, to his label and people who really authentically slot into this world.

Marc Jacobs: I think that’s really the only way for something to have soul, to not study it, not calculate it and I loved that from Ava’s first sweatshirt that she did, there is that kind of guerilla attitude. It’s instinctive: I had an idea, I went out and did it. I do have complete trust in Ava and if I didn’t I’d be trying to micromanage and that goes completely against anything with soul. I’m very much someone who believes in collaboration in the true sense of the word. I know that that’s what it takes for something to have authenticity and credibility, to allow different people their voice and their vision. I act in some way as a director or an editor or just as a collaborator.

“The way Marc works and has always worked, has been anti-establishment and very rebellious and very subversive. I think that this project was just such a natural, organic progression” – Ava Nirui

Why was Gregg Araki’s work something that felt relevant to bring into the collection?

Marc Jacobs: Ava brought the idea to collaborate with Gregg Araki to me and I sprung to life because he has always been one of my favourite filmmakers. When I brought Stephen Sprouse to Paris to collaborate with me on the Vuitton show we did together, Stephen and I both had this huge crush on (actor) James Duval. (Stephen) would come over to my apartment in Paris and we would watch and rewatch The Doom Generation and all of the Araki films and that was just something we bonded over and something we loved. So when Ava presented this idea of Gregg Araki, it almost made me feel like, Why haven’t I done this before? I’ve always been a fan and his work has always been so inspirational to me.

Ava Nirui: I just knew Marc would love Gregg Araki, even though it was not something he had explicitly said to me before. The collaboration was conceived before the quarantine but some of those title cards that we used (on the clothing) are so relevant to now. ‘The alienation generation’, and it feeling so rebellious and angsty. I just feel like it’s kind of perfect for the time.

Marc Jacobs Heaven lookbook13

When I watched Euphoria, I was like, this is just Gregg Araki with an HBO budget.

Marc Jacobs: Definitely. There are definitely ties. Sometimes there are just people who are so sensitive and have this instinctive connection to storytelling. I felt the connection we had to these Araki films was like, here is someone who is telling a story in a way that we understand. You just related so primitively to the content and the visual, the angst, the sexuality and everything about it.

Ava Nirui: Obviously I think everyone knows some of the most iconic fashion collaborations came from Marc and you’ve also always been so supportive of up and coming people, designers and artists. So Marc, why do you think it’s so important to be so trusting in supporting these up and coming talents?

Marc Jacobs: I think I’m just a genuine fan, I went into fashion because I loved it. One of the things I didn’t love about fashion before I got started was this idea of an ivory tower designer, a designer who takes credit for everything. It’s funny, I was with Kanye last week and he said to me people in music play music for other fellow musicians and artists when they do work they share with other artists to get their input and feedback. One of the places where that’s not the case is in fashion.

Fashion is so about ownership about something and I find that so many designers put so much energy into trying to protect and own an idea and it’s just beyond me. That’s a system I’ve never understood, I’ve always felt like creativity and being artistic is a community. I think it’s the only reason why with all the frustrations and difficulties of being in business and being a designer for so long, that I feel like I still want to do this job because I still feel there are so many interesting and great stories out there.

Obviously things like the Louis Vuitton Murakami collaboration are being discovered by a whole new generation – what’s it like to see people discover these things for the first time?

Marc Jacobs: I think it’s wonderful. It’s interesting because, and I’m saying this because we’re talking about Murakami, Virgil sent me DM saying: ‘You’ve set the stage for this’. I don’t need credit but I just think it’s really nice that some people recognise it. What’s funny is that there is a whole younger generation that doesn’t know anything about me and they don’t know anything about these collaborations and where they came from and that’s okay. I’m not fighting for ownership of these ideas. I love that they meant something so substantial that people relook at them. That’s the greatest reward to me. I’m going to totally screw up this quote but Chanel used to say, ‘He who insists on his own creativity has no memory.’ It’s not important to insist you were the one who invented something or created it because let’s face it – everything comes from somewhere.

What you were just saying about ideas of ownership Marc, Ava that reminds me of the bootleg work you were doing originally on Instagram. Do you feel like you have a similar mentality there?

Ava Nirui: I think the biggest similarity between the bootleg stuff and the way Marc works is truly doing your own thing and being satisfied with your own work. Also, not really caring about the repercussions. Something Marc was giving me advice on was ways to navigate working for a corporation and how you can get away with being rebellious. Marc actually had really amazing words there...

Marc Jacobs: Karl Lagerfeld once said – and again, I’ll probably misquote this – you need to disrespect something to move forward. When I collaborated with Stephen Sprouse, one of my challenges was to make the monogram fresh again. I felt the only way we could do that was by disrespecting it and defacing it, very much like Duchamp did with the Mona Lisa when he painted the moustache. I think that’s something that you can’t check with people on, you just have to do it and let the chips fall if they may. Apologise afterwards if necessary or just accept responsibility for it afterwards. I think that’s how you make something genuine. For a good, healthy amount of disrespect, there has to be admiration.

I remember when I was doing certain things at Vuitton and I was getting my hands slapped by the president of Vuitton or by the head of communications, Mr Arnault would be like ’Look, you’re not here for a popularity contest. I hired you to make a difference. I hired you to make young people look at this brand differently. So you may not win friends along the way but that’s what you’re here to do.’

In fashion, that line between creative freedom and keeping certain people happy is hard to strike. How do you manage it?

Marc Jacobs: My experience is at the end of the day if you want to sleep well you have to trust your instincts and your gut. You can’t please everyone. I think there’s always a balance though, every action has a reaction. How important is the integrity of your idea and where can you conform or compromise, so that your idea can be heard? This is something everybody in life has to straddle. We all have to balance what allows us to be creative and get our voice out there with the integrity of our voice. How we navigate that is part of what happens when you want to share what your work is with others. If you want it to be out there, you can’t bite the hand that feeds you but you also can’t be so respectful that you get nowhere and say nothing.

“If you want your work to be out there, you can’t bite the hand that feeds you but you also can’t be so respectful that you get nowhere and say nothing” – Marc Jacobs

The pandemic obviously made a lot of people reconsider their relationship to New York. Some people have been proclaiming that the city is dead...

Marc Jacobs: New York is not dead and New York is never going to die. The city will grow from what it’s gone through and people who are artistic within the city will thrive in a different way. Creativity is essential. If there was no art, no fashion, no music, no poetry, what would everyone be doing in quarantine? They’d be Zooming each other naked and they would have no documentaries or movies to discuss. Art is essential, it’s just the way it is. We need water, we need food, we need shelter. Everything else is superfluous but we wouldn’t want to live a life without art. I think it was Nietzsche who said we have art so we don’t die of reality. I think it’s kind of true, creativity of all forms is essential and New York in all forms is one of the most creative and vital places in the world.

Ava Nirui: I just feel like the people who are always here are still here. I think New York, like everywhere else, will recover. I think that creative talent is certainly still here and I feel like I’m discovering people every single day who live in New York, who are incredible.

Marc Jacobs: I think also when we speak about New York in this sense, it’s not about New York City as a geographical zone, it’s about a concept. Why do young people dream about coming to New York from other places? I think New York represents a spirit that will never die. It’s a place of dreams, it’s a place that you look towards as a place to be free. If you’ve come from these other places which aren’t as accepting and you can’t belong. No one comes to New York to fit in, they come to belong. It’s like an embracing entity, there is space for anything and anyone here. With the drive, ambition, creativity and imagination, anyone can be a presence. That idea and that essence will never die.

[sarah-sheiben-blahblah]

8 Powerful Ways to Market Your Business on a Limited Budget

According to HubSpot, the third top marketing challenge for companies is the lack of budgeting resources. Unless you are a startup with venture or angel capital, you probably have a limited marketing budget. Here some ways you can market your business on a limited budget.

1. Go guerilla. Guerilla marketing looks to leverage creativity, imagination and originality in place of a big budget. Smart small businesses with a limited budget often use guerilla marketing to compete with huge companies. There is no shortage of creative guerilla marketing ideas. Here are just a few examples:

If you have a brick and mortar location, pay someone to create eye-catching art with chalk.

If you sell a product that can be used on the street, employ undercover agents to promote your product directly to potential customers. For example, Sony hired agents to ask strangers to take photos of them and then raved about their camera.

Organize a flash mob to garner crowd attention and promote awareness of your brand.

2. Socialize on social media. According to the Pew Research Center Report of Social Media Usage: 2005-2015, nearly two-thirds of American adults use social media now. This is a near tenfold increase within the last decade.

Popular social media channels include Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, Google Plus and Snapchat. Each of these social media platforms are unique in its own right and require unique ways of engagement. Rather than try to master it all at once, choose a few you like and try to master those first.

3. Create valuable content. Not only do potential customers love great content, but so does Google. There are many ways to share information -- blogging, creating videos, hosting podcasts, designing infographics or submitting articles to online authority sites. Not only do you gain authority as an expert, but you also get free traffic. You can also offer to be a guest blogger for another complementary website or be interviewed on a podcast.

You don’t always have to produce the content yourself. You can hire freelance writers, graphic designers and personal assistants through websites like Upwork. If you run out of ideas, you can repurpose old content and give it a new spin.

4. Contests and giveaways. Everyone loves free gifts! Give away desirable or fun items to gain goodwill, build brand awareness and connect with potential customers. They don’t need to be expensive. Things such as online ebooks, white papers and checklists don’t cost you anything but your time.

You can also promote your products through Facebook groups where members agree to try your product for free or a discounted price in exchange for an honest review. Physical gifts with your advertising on it such as balloons, smartphone wipes, key chains, fridge magnets, pens and notepads are always popular too.

You can also create a viral marketing effect by making your marketing interesting, attractive and fun. One of the craziest marketing efforts that went viral is the ALS Ice Bucket Challenge. People dared their friends and family to pour ice cold water on themselves within 24 hours. Those who failed to do so would then have to donate to the ALS charity.

5. Piggyback your partners. When you are a small business with a limited marketing budget, it makes sense to partner with other complementary businesses. These can include manufacturers, suppliers and vendors. Not only do you both win when your businesses succeed, but there is added credibility when another business recommends you.

As an example, you can exchange customer lists and offer to pay the business a commission for every sale you make. Just make sure that you have requested permission from your customers to share their details!

For direct mail marketing, offer to share postage costs and include your flyer with the other businesses’ mail. If the other business has a physical retail space, ask to put your business cards in their customer waiting area.

You can also seek partners within your existing customer base. Create a referral rewards program where you reward your customers for referring business to you. Word of mouth is extremely effective when it comes to marketing.

6. Leverage scalable advertising channels. Conventional advertising mediums such as TV, radio and newspaper ads can be extremely costly and hard to measure effectiveness, but online advertising can be cheaper and more targeted. Popular options are Google Pay Per Click ads and Facebook ads. Also, don’t forget to list your business in free online directories like Google Business for Google Maps and Yelp.

You also can promote your latest products and services through these free or cost effective methods:

A telephone message that plays your promotions while customers are on hold.

Window decals advertising your latest offer if you have a retail shop.

Car magnets and bumper stickers displaying your advertising while you drive around town.

Advertising on email signatures or letterheads.

Sending special holiday discounts, birthday coupons and surprise rewards to your mailing list.

7. Milk the media.

Getting your business featured by the media is free marketing. To capture the attention of the media, try these and invite the media to come and cover it.

Create a publicity stunt. Think of some of the crazy ones that Richard Branson has pulled off including dressing as a female flight attendant onboard his airline.

Do something for the community, and send out a press release prior to the event. For example, some innovative hair dressers have offered free haircuts to the homeless.

Sponsor an event by donating your products or services as giveaways or prizes or host a contest.

Nominate yourself for a business contest or award. If you win, even better!

You can also seek opportunities to be interviewed for print, radio and TV. To look for opportunities to contribute your expertise, sign up to an email list like Help A Reporter Out.

8. Help yourself by helping others. All your marketing should be of some use to your audience. There are many ways that you can make your marketing efforts a welcome intrusion rather than an annoyance to your audience. Try these:

Provide useful information. Information marketing has proven to be highly effective in increasing sales. By educating your audience on problems that they care about, you are also not only growing your customer base but also positioning yourself as the solution. To do this, host a Meetup group, an event, a class or even an online webinar. Offer to speak at events.

Provide assistance. Answer questions posted on forums and websites like Quora and direct your audience to your website for more information. There are online directories that list a whole variety of forums such as Find A Forum.Net.

Entertain your audience. Make them laugh or cry. Think of the funny and touching ads that you see and how quickly they are shared.

Marketing your business on a limited budget is completely possible. You just need to get creative and think out of the box.

Here is the original article source : https://www.entrepreneur.com/article/286171

[mariabblackyr2]

The Story So Far//Provocations Lecture

Who Watches the Watchmen? - Power, Discourse, The Other

Ever Tried. Ever Failed - Failure, Resilience, Sustainability

Teddy Boys and Haul Girls - Subcultures, Resistance, Commodification

Utopia and Dystopia - world-building, social justice

Nothing is original and that’s ok - The Copy, Remix Cultures, Bricolage

Hauntology and Nostalgia - Political Nostalgia, Subversion, 

Telling Stories - Narrative Theory, Narratives in practice, storytelling

Who Watches the Watchmen?

Themes: power, sex/gender, the gaze, feminism, the panopticon and surveillance

Theorists included: Foucault, Judith Butler, Mulvey and John Berger

The sources of power - history is the product of power, defined by institutions of power

The power of looking

The Panopticon:Used by Foucault to analyse systems of power and the self regulating society

Butler - the power of subversion, power structure, the structure of power is Patriarchal, gender theory

Ever tried Ever Failed:

Themes: trying and failing at art, the process, resilience, experimentation, sustainability, social justice, capitalism

Artists included: Beckett, Smithson, Ono SIgner, Banksy, Wei wei

Failure: 

1. Lack of success.

2. The neglect or omission of expected or required action.

3. The action or state of not functioning.

Oxford living dictionaries

Guerilla Design: Chapitre Zero (2013) - repurposing unwanted furniture, creating urban public furniture to social spaces in Paris , urban design, furniture designers - Duccio Maria Gambi and Mattia Paco 

Sustaining Culture - Justin Gignac, New York Garbage (2001), started as a bet that he could sell anything if it was packaged right, goes to show how far aesthetic goes, set out to make a statement about consumerism, is this work contributing to cultural sustainability? Sustainability key to art work

Teddy Boys and Haul Girls:

Themes: Subcultures, consumerism, bricolage, punk, utopia/dystopia, subversion, youth culture, culture jamming, dominant and deviant culture

Theorists and artists: Hendige, Leckey, Banksy, Warhol

A dominant culture - what makes us feel on the ‘inside’ - through political and economic value to impose values, language and ways of behaving on others can be achieved through legal or political suppression

Subcultures - smaller groups within larger groups but slightly different - share much in common 

Youth is a social construct 

Feminist Critique - the role of women is largely ignored, the experience of youth is gendered, wider gender politics can be investigated through the study of youth subcultures

Haul Girls - how it relates to conspicuous consumption (which is something that has been around for a long time), can be described as influencers, what would a feminist critique of haul girls look like?

Conspicuous Consumption has links to tableau photography - subject of fine art

Utopia and Dystopia

Themes : World building, social justice, critiques of culture, arts and crisis, transformative design

Theorists: Thomas Moore, Philip J,Dick, Ernst Bloch

Utopia : A utopia (/juːˈtoʊpiə/ yoo-TOH-pee-ə) is an imagined community or society that possesses highly desirable or nearly perfect qualities for its citizens. The opposite of a utopia is a dystopia.

Sir Thomas More 1477-1535 - 

 First person to write about Utopia - a perfect imaginary world Greek - Ou-topos - No place, or Nowhere ou-topos- A good place

Can a perfect place ever be realised? 

Utopia is the opposite of dystopia - interesting in itself? - is it possible for it to exists

‘Utopia means nowhere or no place. It has often been taken to mean good place, through confusion of its first syllable with the Greek eu as in euphemism or eulogy. As a result of this mix up, another word, dystopia, has been invented, to mean bad place. But, strictly speaking, imaginary good places and imaginary bad places are all utopias, or nowheres.’  - John Carey

Utopias and Dystopias within films and visual images: Blade Runner, Truman Show, This is England

Nothing Is Original - and that's OK!

Themes: the remix, appropriation, the copy, sampling, hauntology, nostalgia 

Theorists: David Lynch, Kenneth Goldsmith, Simon Reynolds, Mark Fisher

What is originality? 

How would you define originality?

Should we try and pursue originality?

Does originality exist?

If so, what does it look like?  

The basic elements of creativity 

Everything is a remix 3 - you don’t have to be the first, you just have to be the best - Part 3: https://vimeo.com/25380454Full film:  https://vimeo.com/139094998

Hauntology and Nostalgia 

Themes: Nostalgia, Politicisation, commodification, reflective, restorative, hauntology, style and aesthetic

Theorists: Svetlana Boym, Mark Fisher, Jacques Derrida

Nostalgia as dominant mode:

 How do explain the large number of works based on pre-existing work?

Why do you think that adaptations are the dominant product in today’s media market?

Two types of nostalgia:

Restorative:  “puts emphasis on nostos (returning home) and proposes to rebuild the lost home and patch up the memory gaps.” (Boym)

Reflective: “Reflective nostalgia, on the other hand, “dwells in algia (aching), in longing and loss, the imperfect process of remembrance.”

How does it manifest within your discipline? What is the value of nostalgia in your practice? Is it holding us back or driving us forward

“Personal nostalgia can be used therapeutically to help individuals move beyond trauma” (Batcho, 2017)

‘Hauntology :Hauntology is a philosophical concept referring to the return or persistence of elements from the past, as in the manner of a ghost. The term was coined by French philosopher Jacques Derrida in his 1993 book Spectres of Marx.’

‘Broadly speaking, the notion that the present is haunted by lost futures’

Can't understand the future without a sense of what the future is

Telling Stories:

Themes: The Mainstream, Narrative , Provocation/Disruption, Street Art,The Spectacle

Theorists: Kruger, Banksy, Warner, Anderson, de Certeau, Georges Perec, 

Texts’ that could hold narrative e.g. novels, comics, films, tv series, plays, films, children's books, animation, etc.

The Fibonacci sequence - how pictures convey a narrative

The culture industry - how might film be seen as an ideological tool?

There is narrative within design within VM - the shop window - digitally rendered images for shop windows

Crafting narrative -  how makers and designers tell stories through their work

All Ur Viral Phenomena R Belong 2 Us:

Themes: Networks, Collective Understanding, Viral Phenomena, Populism, Digital Culture , User Content, Memes, Satire

Theorists: Grayson Perry, Donald Glover, Richard Dawkins, Donna Haraway

‘Viral phenomena are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. They get their name from the way that viruses propagate’

Breaking the internet: narratives in viral media - is it accidental?

Why do things go viral? FOMO

Reliability, Empathy, Irony / irreverence, Political meaning, Humour, ‘Smarts’

The role of visual media: ‘The word meme was coined by Richard Dawkins in his 1976 book The Selfish Gene as an attempt to explain the way cultural information spreads; such as beliefs, fashions, stories, and phrases’

Has the value of words been taken over by the value of images or do they work cohesively now 

Are viral things out of our public domain?

The Research Project:

Assessment task 1: essay - 2,000 to 2,500 words - develop an essay questions based on learning within the module

Assessment task 2 : a reflective journal/blog - response to every lecture

What do you want to explore? - theme/idea, artist/designer, object/image

Brainstorm a list of questions

These questions should guide our research,what information are you lacking and where do you need to get it?

TItle/question - be concise and explicit - this is a working title/question

Keywords -  Include here any words you think will help you identify the research you want to undertake.

Introduction/questions -  Use this section to introduce the questions and any issues that are central to your research.

Background - 

What are the key texts and approaches in the field? How does your proposal  extend our understanding of particular questions or topics? You need to set out your research questions as clearly as possible, explain problems that you want to explore and say why it is important to do so. In other words, think about how to situate your project in the context of your discipline.

[insanelyclevermarketing]

Dreams Do Come True: Make Your Business Go Viral!

Dreams Do Come True: Make Your Business Go Viral!

Dreams do come true in business. The concept of viral marketing is a highly effective one if a somewhat complex one to utilize. Before we go any further, let’s define exactly what viral marketing is and how it can benefit business to ensure your dreams do come true. Viral marketing is the rapid sharing of an idea via social media sites like Facebook and Twitter. Usually, a portion of the idea…

[joannaritsoni-blog]

Has branding really changed?

In his HBR article “Branding in the Age of Social Media”, Douglas Holt asserts that the digital and Social Media revolution has changed the rules of branding and led to the emergence of “crowdculture”. Nowadays channels hosted by individual commentators are blossoming in gaining popularity with minimal cost. They are the ones producing original content and propagating cultural ideologies; the recipe of a brand’s success. Established brands, on the other hand, are relatively ineffective in stirring social media buzz because their messaging is “culturally flat”. PewDiePie and VannosGaming tapping on originality and targeting pundits have sustained their own cultural relevance achieving exorbitantly higher subscriptions and views. At the same time big companies have produced mediocre results despite spending enormous amounts.

Humans are much more relatable and the online community is about building relationships and identifying with other individual’s inspirational attitudes and perspectives. Thus, a new model of “cultural branding” twinned with celebrity sponsorships is most likely to succeed. Triggering debates is desirable; the key is being in the spotlight. According to Holt, using the product offering as a symbol of a particular lifestyle and flipping peripheral credos shapes iconic brands. The tenets of “Cultural Branding” rely on identifying authentic agonies and instilling them to the masses. The focus should be on awakening the “crowdculture”. Holt raises the concern that sophisticated idiosyncrasies are not always understood or embraced and, thus, well-digested by the masses. However, he concludes recommending branding by “tapping to the power of the crowd” and championing the extraordinary aesthetic.

Effective strategies depend on the brand personality. Overall, guerilla marketing or any type of eccentric and unorthodox messaging will most likely be ineffective for established brands or ones developing products aimed at the general public. Such approaches might stir a temporary debate but might also distort the brand’s character. While mediums and methods have changed the principles of branding remain intact. The key to success relies on filtering basic human attitudes and possible “vulnerabilities” and targeting these sweet spots. Being creative and prolific is unquestionable but ideas should be congruous with the brand essence. Old Spice went viral not because it echoed the crowdculture and rallied a microculture but because it was funny, used a person, reached out to the public and followed up with requests, thus, tapping on relationship building and human connection. Success derives from the aggregation of several factors and deciphering the ones that truly cause a difference should ultimately guide brands in the advertising messaging.

[maritzaerwin]

12 Tips to Promote your Business on a Limited Budget

Marketing a brand is one of the most critical aspects to acquiring new customers. No matter how successful your previous campaign was, marketing must be done repeatedly but consciously. While business promotion is one of the highly-budgeted affairs of most firms, it does not have to be expensive. 

On the other hand, online marketing is not an easy task. It involves putting together an intricate network of knowledge using an array of skill sets. Let alone Search Engine Optimization; there are a lot of aspects to consider for an entrepreneur to reach their target audience successfully.

Not every marketer can meet the budgetary requirements to set the right online marketing strategies.

However, there are a few low-budget marketing methods that might pack a punch powerful enough to steer your startup to the top. It is important to note that the techniques require in-depth knowledge in the respective areas.

They are, however, among the best skills you can adopt to spare you tens of thousands of dollars when marketing your brand through agencies.

1) Utilize the Power of Social Media

According to research by Pew Research Center Report of Social Media Usage from 2005-2015, nearly two-thirds of all American adults currently use social media. Utilize the potential of popular media channels such as Facebook, Twitter, Pinterest, Instagram, Google Plus, LinkedIn, and Snapchat to reach out to your target audience.

It is, however, essential for a marketer to note that each of the platforms provides a unique way of engagement. It would be wise to master a few first and spread your brand through more channels as you expand. 

While social media is a giant online marketing channel that is quite budget-friendly, you will need influencers and power users to make traction in your marketing campaign. It also requires in-depth know-how of online behavior.

However, you might want to begin by investing in your product’s visibility. As long as time is spent on the right fundamentals to get the message across to your audience, it is money well spent. 

2) Blogging

Blogs can take years to catch the attention of your target audience. It is, nevertheless, not only a cost-effective way of marketing but also an excellent means to reach a vast swath of people. Blogs do require persistence, passion, and t say the least, an inherent comprehension of the subject matter and an ability to connect to an audience through your words. 

You will need to convey critical information and deliver an enormous amount of value in your content to become a successful blogger in the long term. As long as you can keep your audience engaged by providing real value information, you can expect to build your blog quicker. 

Once yours has become a noteworthy blog, you can automate your sales and make quite a handsome income from this single adventure. Blogging might take time to reach your target audience, but it is cost-effective and worth your while.

3) Email Marketing

Email marketing is not only one of the cheapest marketing options, but also one of the most fruitful time investments. Success in email marketing is, however, not a walk in the park. You need to link the correct clients to your website, and it is not as simple as it sounds. 

You could use infographics or online tutorials to build compelling content and attract customers to sign up for your email newsletter. You still have work ahead after customers sign up for your email list. You have to share useful information on a periodic basis while sharing deals and offers to your products. 

To be effective in your email campaign, you will have to harness the skill of writing compelling sales copy. This will have to be learned over a period. As long as you keep your customer’s concern ahead of each move, you will succeed over time. It just won’t happen overnight. 

4) Search Engine Optimization

Any webmaster that is serious about online marketing knows the significance of search engine optimization. You could make significant steps in the online market if you mastered the world of SEO, irrespective of your industry. If SEO is harnessed correctly, there is no limit to the amounts of traffic you will be sent to your website.

As SEO is essential in online marketing, it is equally challenging to master. Believe me, SEO is one of the most tedious undertakings in online marketing. However, it is very budget-friendly. By mastering this field, the internet can quickly become a gold mine for any brand. Virtually any product or service can bring money to your pocket with the right SEO. 

5) Seminar and Presentations

If you have an expertise that could be of value to someone else and add a few bucks in your wallet, then why not use seminars or presentations as you market your product? For instance, a carpet business can use free seminars to teach carpet installation techniques for different flooring. On online workshops, participants are often offered special discounts on carpets or floor lamination services. Be creative with your seminar and make sure you provide value to the consumer, and your product is bound to get a higher reputation in the market. 

You could also create video tutorials to teach people to fix their bike gears at home if you are a mechanic while you promote brake pads etc. That is especially if you are terrified of public speaking. 

6) Content Marketing

Content marketing is a popular method to reach a target audience with a limited budget. It is often done via popular authority sites such as LinkedIn, SlideSharwe.net, Quora.com, and Medium.com. 

Experts in content marketing call it attraction marketing. This is because you are delivering valuable information to consumers to attract them to your online presence and leverage popular authority sites to help you gain visibility immediately. 

Content marketing is one of the best techniques to get the word about your brand out there. This is especially true for people with brand new websites and little or no built-up authority in the form of links over a period.

  7) Combine Guerilla Marketing with Online Marketing Tactics

In the place of a considerable budget, guerilla tactics have been known to improve firms’ popularity. For instance, Sony agents asked strangers to take photos of them and used the images to build their brand’s presence. 

CocaCola also often uses this technique to reach out to their customers. It is both efficient and light on the pocket.

You could pay someone to paint an eye-catching art using chalk if you have a good brick and mortar location.

Images strangers take at this spot could be shared widely on social media platforms, building your brand’s name. You could also organize a flash mob (if your state laws allow you) and garner crowd attention to promote awareness about your brand. 

8) Contests and Promotions

From kids to older people, everyone loves gifts! You could offer free giveaways and fun items on your site to gain goodwill and build brand awareness. You do not have to give away expensive products.

Good ideas could be like ebooks, checklists, and white papers, which would cost you next to nothing but will interest a few visitors. 

Promote your contests through popular social media channels such as Facebook groups where you can engage with members and allow them to try your product for free or at a discount. In return, they could offer their honest review about your product and help you build on the product, and promote its merits further. 

Make your contests as creative and exciting as possible. One of the historic online challenges that went viral is the ALS Ice Bucket Challenge. People who failed to honor a dare from their family friends to pour ice-cold water on themselves within 24 hours had to donate to the ALS charity. 

9) Referral Marketing

Most businesses fail during the first two years of their conception. If you do not want your brand to end up in the garbage, you have to put your emphasis on delivery of real value to the consumers. If you cannot deliver real value, you will not have any customers willing to refer you to their family members or friends. 

While referral marketing, also known as word-of-mouth advertising, can sometimes be slow, it is by the most effective and budget-friendly method of advertising your brand online. Link your customers to popular review sites such as TrustPilot, Yelp, or TripAdvisor, where they can post their honest review of your product.

However, you must only do this if you are sure your brand is most likely acceptable to the public and in good condition. Otherwise, the marketing technique could mean down-fall if you got negative reviews from most of your customers on authoritative review sites.

Hoping the technique works in your brand’s favor, you send a strong message that you deliver quality content to the industry. A show of customer trust and satisfaction is bound to bring in more

clients to your site in no time. 

10) Video Tutorials

Videos have quickly become a part of our online experience. Most advertisements have been organized into short infographics and gifs to build brands’ online presence.

If you intend to reach a broad audience, YouTube tutorials are a great place to start. You could teach your audience how to do something that he would otherwise require an expert to do. Create a high-quality video that will be easy for your audience to follow and learn from. 

Like other low-budget marketing techniques in this list, video tutorials could take a long time to build up an audience. However, if used together with a couple of other marketing methods, video tutorials offer an excellent method of drawing the right audience to your product. Whether it is a service, a product, or information, videos provide a unique way to promote your brand. 

11) Utilize Scalable Advertising Channels

Newspaper ads, TV, radio, and other conventional advertising mediums can be quite expensive and inefficient. However, firms can utilize popular online advertising options such as Google Pay Per Click ads and Facebook ads to get their brand names known. It is also essential to list your enterprise in free online directories such as Google Business for Yelp and Google Maps.

You can also use these cost-effective methods to promote your business:

A telephone promotion message for customers that are on hold.

Placing ads on letterheads and email signatures.

Offering special birthday and holiday coupons and discounts through your mail list.

12)  Promote Yourself by Helping Others

All your marketing efforts should be geared towards helping your audience. There are plenty of ways you could make your advertisements helpful rather than annoying, like the majority of adverts on the internet. You could try these out:

a) Provide Assistance

You could use your expertise on a particular topic to answer questions on authoritative websites like Quora. After expounding a subject for your audience, you could invite them to click on a link to your site for more information. There are plenty of online directories that will direct you to forums in your specific niche.

b) Provide Entertainment to Your Audience

Most of the time, people are just surfing through the internet to search for something exciting or funny. If you have a sense of humor and the right audience, touching ads are a popular way to get people talking about your product.

c) Educate Your Audience

You can provide your audience with solutions to common problems in the industry. For instance, you could advise firms on how to get higher sales on their product. You could host an online webinar or offer to speak at events.

This will position you as a solution people can depend on. You could quickly get your brand popular on online platforms by providing valuable information in various forums and social media groups.

Conclusion

It is possible to have a successful online marketing campaign with a limited budget. It may, however, call for some heavy lifting in some instances.

Consistency, creativity, passion, and patience are all virtues you will need to apply somewhere along the way. With the right attitude, motivation, and a bit of luck, you will be ranking high in no time.

The post 12 Tips to Promote your Business on a Limited Budget appeared first on CareerMetis.com.

12 Tips to Promote your Business on a Limited Budget published first on https://skillsireweb.tumblr.com/

[janetberrymx]

Heineken's Viral Marketing Campaign Review (1 Million Fans)

Mark Fidelman reviews a Heineken Digital marketing campaign that went viral. One like One Balloon they aimed for 100,000 but got 1 million likes.

Results:

1. They blew up 12,000 balloons

2. They 500,000 unique FB page engagements

3. 1 million new fans.

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Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook"

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