#guerilla marketing ideas

[creativeadagencyadzze]

Guerilla marketing is an advertising tactic in which the advertiser uses unconventional interactions with the intention of promoting a product or a service. Therefore, guerilla marketing is different from the traditional advertisement methods. the viral guerilla marketing ideas rely on personal interaction to get the advertisement message across the intended audience. Therefore, the approach helps to boost sales through use of the viral guerilla marketing ideas. The marketing approach has increased in popularity, especially this time of the pandemic where the target audience are staying and working from home. Different guerrilla marketing concepts can help to create brand awareness. Let us evaluate some of the common guerilla advertising approaches available today.

1.     Door Hanger Advertising

One of the guerilla marketing techniques commonly used by the advertisers today involves printing of marketing messages on the door hangers. Therefore, the advertiser comes up with a creative brand message, and designs a creative advertisement. The advertiser identifies the residence of the potential customers. Then, the advertiser will print the adverts and hangs on the doorknobs. Therefore, customers interact with the advertisement as they come in and out of their residence.

2.     Advertising on Pharmacy Bags

Another example of guerilla advertising techniques is advertising on the pharmacy bags. The advertisers identify the potential pharmacies where the target audience are likely to purchase or collect prescription. Then, the advertiser will come up with a creative advertisement, and print on the prescription bags. As the patients collect their prescription, the pharmacists use the printed pharmacy bags to package the medication, and distribute to the target customers. Ideally, the advertisement method leaves a wow effect on the target audience. This is because the pharmacy bags are well designed and the advertisement message resonates with the target audience. Eventually, the advertisement reaches the target audience, and in an effective manner.

3.     Bar / Restaurant Coasters

The third example of guerilla advertising techniques is use of the bar coasters. The marketers come up with an advertisement message and print the brand logo or the brand name on the bar coasters. Therefore, as the target audience comes to the bar or the restaurant to enjoy their favorite drink or meals, they interact with the advertisement message. First, the advertisement was not expected. This surprise effect is attractive to the potential customers. Second, the advert is seen repeatedly, and sinks into the mind of the target audience.

4.     Advertising on Coffee Sleeves

The coffee sleeves are common at the coffee shops. They are used when serving hot coffee to the patrons. The advertisers, print a relevant advertisement message on the coffee sleeves, and deliver the coffee sleeves to selected coffee shops. Therefore, as the customers are served with coffee, the coffee cups with the coffee sleeves are used.

Viral guerilla marketing ideas will get your advertisement message to the right audience. The advantage is that the costs involves is lower compared to how much you would pay for the traditional advertisement methods. Moreover, guerilla advertising results to higher returns on the investment. Therefore, the approach is best for the advertisers looking to reach wider audience, at a lower cost, and generate higher returns on investment.

Conclusion

Do you want to promote your brand using the viral guerilla marketing ideas? Talk to Adzze for viral guerilla marketing ideas. We have built the capacity to deliver effective guerilla marketing ideas for your business regardless of the niche.

[sirfrogsworth]

Flamin' Not

Eva Longoria directed a movie about Flamin' Hot Cheetos. It is supposed to depict a real life Latino rags-to-riches story.

It's about a poor Mexican-American, Richard Montañez, who got a job as a janitor in a Frito-Lay factory and saved it from shutting down by inventing the "Flamin' Hot" line of products.

It was not terrible. Though it came very close to feeling like a Hallmark movie. But as I was watching it, the story felt very formulaic and a bit too... feel good. Like a bullshit fish story an uncle might tell you in order to seem cool. True stories usually aren't quite so tidy and trope-tastic.

Reality usually has some weirdness that is very difficult to capture when writing fiction. Like, in the movie about Reality Winner where they used a real life transcript, there were things a writer could never imagine. In one scene a random FBI dude opens the door and says, "Is this a room?"

So I was real suspicious there could be some Flamin' Hot nonsense in this movie. I figured they just took some dramatic license as many "based on a true story" movies do. I decided to look up the real life Richard and see how close his actual story was compared to the movie.

Turns out... it was a complete work of fiction.

He made it all up.

The only part that was true... he was a janitor at Frito-Lay and eventually got promoted to their Hispanic marketing department.

After he left the company he just started telling people he invented Flamin' Hot. And since the internet wasn't very robust yet, people were just like, "Yeah, okay. Neat."

He came up with an entire narrative with backstory and side characters and humorous anecdotes and a thrilling climax where his neighborhood drug dealers took samples to the street for some guerilla marketing to spread the word about spicy Cheetos--saving an entire factory and hundreds of jobs.

And in the less cynical 1990s, people just accepted it as the truth.

Companies would hire him to give motivational speeches. Eventually he wrote a book about his fake story. And he tours around the country telling his uplifting story of spice and puffed cornmeal.

And Frito-Lay just kinda... let him.

I think they liked his story more than the one where a bunch of food nerds created spicy Cheetos in a lab in the Midwest. He was giving them free marketing. He gave their Flamin' products street cred in Latin communities.

But when journalists finally got around to fact checking his story, Frito-Lay very casually told them "None of our records show that Richard Montañez was involved in any capacity in the Flamin’ Hot."

It seems their line was they would let him lie without consequence, but they weren't going to lie for him.

I have no idea what to think about this. I watched an entire movie about fucking Cheetos thinking it was a true story.

Part of me appreciates the hustle. He seems like an okay person. Stayed faithful to his wife for decades, speaks of her with love, and took good care of his kids. He inspires his community and is involved in philanthropy. And he made bank by tricking a bunch of white folks into hiring the Flamin' Hot dude to give speeches to motivate their employees.

Seems like a harmless enough grift. I don't know.

[girlwithamissingpearl]

I tried. I really, really tried to stay out of “Backpackgate” but I’m only human.

Why anyone would willingly pursue a career that with any success your private life would no longer belong to you is beyond me. Actors. Personally I believe what goes on behind closed doors should stay behind closed doors. But sometimes a gal comes across a conversation in this fandom that will break even the most steadfast of followers. For me it had become “Backpackgate” -patent pending-

Believe what you will about our Ginger Jesus but he has if nothing else, mastered the art of guerilla marketing. The idea that SH would attach the logo or badge of a company that he is not directly or indirectly associated with-read paid-makes no sense. Two such badges and I call bullshit. After all the man has a new Peakers backpack to promote, the perennial guerilla market darling SS, and some series that is premiering in late June. Am I to believe the man who has dated many and been photographed with few would walk around airports and Paris hotels sporting free swag from a fitness company? That would be a hard no for me. The images I have seen look a bit sketchy-read photoshopped- to me but making a case and disproving such things is far above my pay grade. I’ll leave it to the professionals. Plus I’m really lazy. Plus all this noise takes away from the premier of season 7 and the assorted press and side show that we all know and love. Plus correct me if I’m wrong but is this the first time CB has not publicly acknowledged SH’s birthday? Season 7 people. Can we please focus?🧐

[theseventhoffrostfall]

Back to Through Struggle, the Stars, and the second half of the book (yeah, all that prior was the first half) opens with a chapter that's such a marked improvement over all that came prior I was briefly convinced that the author wrote the first half years ago and just kept it as-is when he went on to finish it, or brought on some other military-adjacent friend to ghostwrite it or something. That is to say it rose to the dizzying heights of okay for the most part.

We switch to an Acadamy buddy of our guy Niel, who goes by Rand. Again, accurate, as military personnel are known for using first names exclusively. Regardless, Rand is in the Army as an artillery officer (don't ask why he went to the same academy as some space force navy guy). We get a brief mention that surface-to-orbit laser artillery has a secondary sighting laser for analyzing atmospheric disturbance and adjusting the focus of the main laser. I'm almost 100% certain that wouldn't solve the problem, but hey, it's proof that the author is aware the problem exists.

The war which was declared at the end of the first half has finally broken out proper, and Rand is stationed on a world consisting of one American continent with the rest under Chinese control, which some of you may recall is the sort of arrangement that's common in my primary Sci fi setting specifically for making more sense than every planet being under unilateral control. Randward is forced to ditch his guns as most of his battalion is wiped out. The order comes to surrender, because it turns out it's hard to argue with 70% of a planet plus an enormous invasion fleet that's claimed near-total aerospace superiority so his surviving platoon members link up with the remnants of the local police department to Red Dawn it. I'm as shocked as you are they didn't outright call it Yellow Dawn.

It's even mentioned that the Chinese plan to round up the American colonists and ship them off to an American holding to be repatriated, rather than putting them in death camps or making them into wet market soup or something, so there's even some actual restraint being shown here. Unfortunately, that moment is also what shook me out of that illusion of "Hey, this is so not-bad it might be a different author entirely." The perspective switching abruptly, jarring and completely unmarked and undifferentiated between third person limited and third person omniscient (like, perhaps, a news article switching from an interview to an editorial section providing information and context on the situation around that interview) has been present thus far, but it's just always been the smallest of the vast problems in play. The information about the Chinese plan for the planet comes jammed right in the middle of the narrative of Rand fighting the initial invasion.

Overall, I rate this chapter a GWOT/Y2K. It really is a 2011 time capsule if you know what to look for, to perhaps a greater degree than the rest of the book. Most notably because they're starting a Red Dawn gang and this was not long after they made that terrible Red Dawn remake, but more generally conventional invasions are shown as a swift, brutal, all-or-nothing blitzkrieg that would make sense to someone whose idea of such is Desert Storm, OIF, operations like Panama or even the conventional aspects of Vietnam (yeah people like to forget that basically every conventional engagement in Iraq, Afghanistan and Vietnam were quick and decisive US victories) but makes much less sense in the context of actual peer conflict as we've seen it play out historically, where from Normandy to Korea we see a burst of violence to establish a foothold and opportunistic rushes through breached lines but otherwise a steady, grinding back-and-forth advance. Again, Red Dawn was probably an influence, but it's perhaps interesting to think that we find a guerilla campaign in completely occupied territory to be a borderline romantic notion, as opposed to a strategically besieged, desperate holding action of conventional warfare, which we see as the grim nightmare it is.

Which is the other half of its datedness, in that everyone is shocked and appalled by the notion of the US forces on the planet surrendering, because that's just Not A Thing That's Done. Again, GWOT-era notion where the notion of going back to the negotiating table after a truce was called in a war was largely dead in favor of the idea that every war ends in a regime change and surrender of any kind is tantamount to absolute defeat forever. Everyone in this largely peacetime army that really has no living combat vets is just 100% willing to go to the absolute extremes to fight on for no particular reason (the civilians, everyone apparently knows because this information was once again between two paragraphs of in-character narration, will just be shipped off to American territory unharmed, and "help will arrive" is the sort of notion you get when you know you're in a story and the cavalry will show up grandly at the end, not when you're waging a losing war and just lost a planet) and this is despite the fact that America as the monopolar hegemon hasn't been the case for like a century at this point.

Hell, this dates it to both early in 2011, before America's de facto withdrawal from Iraq, and from I believe a few years later when that US naval vessel accidentally trespassed in IIRC Chinese waters and the crew was detained before being sent along. While this was a bit excessive (typically such incidents warrant the response of just escorting the intruding ship out of your territory, though detention is indeed within the rights of the encroached-upon party) I remember there being some intense backlash and anger at the crew "shaming the entire country" for, I dunno, not dying gloriously at their guns and defying all possible notions of obeying international law and justice just for the vague notion of not surrendering for any reason no matter how valid. This also dates it to before 2022 to present day, when half the country would respond to the notion of a war with China by espousing that China has traditional Christian values and opposing their conquest is a demonic money laundering scheme.

Overall, a standout chapter for being mediocre but interesting to analyze rather than just blandly fascinating but interesting to venomously critique. I don't wanna give anyone the wrong impression, though. This book is not The Devil Calls the Tune. This book is not Guard at The Gates of Hell. This book isn't even Dark Operator. On the seismograph of bad military science fiction this book has yet to shake the needle. It's just bad in a way that makes it interesting to break down rather than bad in a way that makes me want to kill the author with my bare hands. Believe it or not, I still haven't wanted to kill the author once.

Well, there's time for that to change, because the next chapter goes back to Neil. Back to the grind for me.

[poisoneitherway]

5 SECONDS OF SUMMER - THE FEELING OF FALLING UPWARDS: LIVE AT ROYAL ALBERT HALL

(transcription from the deluxe album booklet under the cut)

Like all moments of light, "The Feeling of Falling Upwards" begins in total darkness: an exhale, a single second held to feel like a lifetime, limitless possibility meeting the total anxiety of potential. Then, their screams-your screams-a chorus of thousands of voices fill London's famed Royal Albert Hall, emanating from a crowd dressed in suits and gowns, louder and more resonant than even the venue's iconic golden pipe organ. Tonight, that instrument is covered by the stage-no distractions-this performance is all about the band, their songs, and you.

Synths boom. A 12-piece string ensemble's orchestral maneuvers tease a future crescendo. Pianos twinkle. Soon, stage lights will illuminate from the floorboards, pointing upwards to reveal a choir. Can a rock show be bigger than Broadway? Can a rock show feel like floating? Can a rock show change your life? 5 Seconds of Summer take their positions-Calum's bass leads, D to A minor. Luke clutches a microphone: "Caught up in Heaven, but your Heaven ain't the same / And I've never been a saint, have I?" By the time the chorus of "Complete Mess" hits, it's total ascendance in multi-part harmonies, the kind 5SOS fans have come to adore from a band immeasurably in sync with one another. (Four vocalists, but different this time. It's four, plus 12: the House Gospel Choir, known for their work with Kylie Minogue and Primal Scream, stand on a crescent moon platform above 5SOS's heads mirroring a long desert sunrise, to add magnitude.)

These harmonies are a nostalgic sound-you first heard 'em in 5SOS's suburban Sydney living room, covering "Teenage Dirtbag back in 2011. Or maybe it was 2013, just across the street from this hallowed hall, at the Marble Arch, where a tweenage, fringe-and-skate-shoe-wearing 5SOS could be found performing outside for their nascent audience, a community soon to become unwavering in their dedication. These are the kind of fans a band could only dream of inspiring, and this Royal Albert Hall performance is the kind of full-circle moment a band could only dream of achieving. That's the peculiar magic of setting intentions; thank goodness 5SOS, despite every challenge, has stuck around long enough to enjoy it, to get here. Thank goodness you have.

This is the feeling of falling upwards. And it's like nothing they've ever felt before.

"We've done a bunch of different stuff for fans along the way," Luke laughs. "We've gone down the sides of buildings. We've done crazy stuff all over the world-guerilla marketing, hiding things..." It's true: 5 Seconds of Summer have never been strangers to creative promotional activities dedicated to their unimpeachable fans (remember Derp Con?) but the Royal Albert Hall show was something else entirely. 5SOS5, the band's fifth album, recorded in Joshua Tree, CA-the desert majesty three hours east of Hollywood, an enclave of hippie mysticism, knotty cactus, and trees with spiky arms reaching towards a sunset-y sky-provided. 5SOS with a new sense of autonomy, and creative self-assurance. "It gave us the confidence to know that the four of us are capable of creating something really great-just the four of us," as Michael describes it. And so any event around the release would need to eclipse it: to be bigger than just an interview or fan convention.

It would need to highlight their newfound freedom, their willingness towards collaboration, their celebration of musical diversity. And so the band's manager, Benjamin Evans, had an idea. What if 5 Seconds of Summer created a unique show, a production like never before? One that they could live stream around the world on the eve of the album's launch, so fans all around the world could join in the occasion? Wouldn't that be a great way to showcase the band's greatest asset-their live show-in a way that went beyond the same radio and TV spots? What if the band performed with an orchestra and a choir for the first time, ever, reimagining songs from their extensive discography alongside new album tracks, recording the event to later release as a live album?

Surely it would have to be at a truly iconic venue, a bucket list experience for any musician. The prestigious Royal Albert Hall was the obvious choice, for its legacy and most importantly, its place in the history of the band. "We used to busk outside of it [a decade ago]," as Calum is quick to point out.

What if they ran a series of flyaway competitions with media partners to bring fans from outside the UK to London for the one-night-only special? Wouldn't that make it more than a record release, but an unrepeatable moment in the band's history, forevermore?

And what if, instead of turning it into "5SOS5 Live," they created something timeless-a career-spanning set to anchor the entire existence of this band into something mythological, a release superfans and casual listeners alike could hold on to, and return to across their lives? The Killers, Emerson Lake and Palmer, Dusty Springfield, The Who, Arctic Monkeys, hell, Bring Me the Horizon have all released records Live at Royal Albert Hall-if they could just pull it off, 5 Seconds of Summer would join some impressive company. But ideation is one thing: conception, another.

Working with Ben Dupont of Moment Factory, who directed all the visuals, stage set, lighting, and production for the show in just under one month, "The Feeling of Falling Upwards" took an army. 5SOS was just coming off of a few years spent inside finding new ways to thank the fans that have always supported them, like "The 5SOS Show: A 10 Year Celebration," a self-referential, playful commemoration of their decade together as a band, that they created a year earlier and made available for free-and their massive. "Take My Hand" arena and amphitheater tour, with its elevated production from past tours. With "The Feeling of Falling Upwards," they wanted something "classier," for Royal Albert Hall as Calum describes it. "Stripped back, but also multiplied, in terms of its organic element."

"They wanted symphonic, acoustic, timeless," says Ben. "When Nirvana performed at the Hall, they put a ton of flowers on the stage, and it stayed as this iconic look. Less is more. "Do one thing, but do it in a bold way." He endeavored to do the same: hiding the organ behind a stage to elevate the choir, hiring a theater lighting designer to enhance the drama-more edgy Broadway than rock show-complete with Svoboda lighting, an old school Tungsten fixture used to create light curtains atop each member. On stage, he instructed his team to build sand dunes-Styrofoam with real sand coating, meant to look wind-swept, leanin organi the band's risers, an "elegantly disruptive" set, as he puts it. The dunes were 5SOS's version of Nirvana's flowers, bringing a bit of Joshua Tree to rainy England.

The lighting's color story enhanced the experience: "Outer Space/ Carry On," a cut from the band's second record (2015's Sounds Good Feels Good) that they hadn't played live in half a decade, was illuminated a rich blue; closer "Bad Omens" was a sunrise gradient of pink and orange. Most surprising was "Youngblood," the song that gave 5SOS its second life in an industry that, 9 times out of 10, will choose to eat up and spit out its young talent was lit "underside of a leaf green," as Ben describes it, despite the fact that most performers stay away from green. It's too witchy. Too Halloween-y. Green, it turned out, was a favorite of at least Ashton, who, despite being asked by Ben to play silver instruments to take the light off the stage, broke out a green drum. "It's a sore thumb!" Ben remembers thinking. "I was disappointed." Then Ash confronted him about it. "He showed me a photo of a tiny baby plant, two little leaves, growing in the middle of a dune in the desert. For him, that's what his drum kit was doing on stage. I thought he only chose it because it sounded great, with no consideration for the visual aesthetics. But his vision was so much deeper."

Their band itself grew from four members to 31: the 12-piece string orchestra, the 12-member House Gospel Choir, legendary keys-man Roger Manning, "If you've heard an alternative rock record in the last 30 years, Roger is probably playing keys on it... Whether it's Blink, or Morrisey, or Air, or Beck." says lan Longwell, one of 5SOS's music directors who also played orchestral percussion for the band when their previous pick dropped out last minute. Ian was joined by his partner, the band's other MD, Drew Chaffee, who played guitar, synth, and samples. Together, Ian and Drew created a set list-career-spanning but not too backwards-facing, meant to highlight and celebrate the launch of 5SOS5 but most crucially meant to stand on its own. This performance needed to endure, to stand out like the brightest sunset in a career full of them.

They worked with a man called Brandon Collins on the orchestral arrangements, to completely transform some of 5SOS's most identifiable songs. "Teeth," with its "pissed off strings" became "a little more Ennio Morricone, more score-sounding," says lan, the perfect moment to use the orchestra in a heavier way, "to at the end, flip it, and take it to the death star," as he describes it. "She Looks So Perfect" was stripped to its barest materials, a reimagining that came from the most surprising source: Ed Sheeran. "The year the song came out, he covered it, and it's beautiful," says Ian. "It's pretty much the same melody but it skips a chord-it's just him and an acoustic guitar." 5 Seconds of Summer did something similar, adding voices, strings, dimension. "It's the opposite of what the actual song is," Calum says of the new arrangement. "Songwriting is the top priority for this band, and [an acoustic performance] allows it to shine for what it is: a beautiful song."

"That and 'Older' were the most fragile moments of the set," lan jumps in. For Luke, that's especially the case: it is the first time he's gotten to perform it with his fiancé, Sierra Deaton, a romantic duet emphasized by their forever partnership. "That was really special," Luke says of the moment, still at a loss at its majesty. "It was cool, to have the stars align, to be able to do that."

On rare occasion did the songs stay more or less the same than their tour counterparts: "Red Desert," lit red, abridged, and used primarily as a drum break for Ashton, made it onto the set list because "we needed to hit that chorus at least once with the choir," says lan. "Lie to Me" was an uphill battle. "The joke at rehearsal was that it was cut but we were insisting on practicing it anyway. But when we heard it with the choir, it sounded like Simon and Garfunkel."

At the tail end of September, just before the curtains were raised on "The Feeling of Falling Upwards," there was a three day, big production rehearsal in Redditch, near Birmingham, two hours out of London-the only space the team could hire to fit their entire production. Day one was Ian, Drew, Ashton, Michael, and the 12-piece choir huddled in a 500 square foot office room of the production venue while the stage was being built downstairs. They sang through the entire performance and did a lot of simplifying. After all, no collaboration is ever exactly how you imagine it, until you do it; that's the beauty of communal artmaking. The second day was strings/orchestra only. Day three was a full production dress rehearsal with choir and strings together for the first time-they ran through the production in its entirety-immediately moved by what they had created. "This is the first time we've played with other musicians on stage. That's a scary thing," says Calum. "You need to let them have free will as artists as well, which gave it so much life. That's the reason it's so different from anything we've ever done." Luke jumps in. "We wanted to make a core memory for the band- a benchmark-something we could always be proud of. This isn't a flash-in-the-pan thing."

"You only get one shot," Michael agrees. "That was the most nerve-wracking part... It was an incredible learning experience and helped mend some of my trust issues." He pauses. "Every time I played, every time I strummed a guitar chord at Royal Albert Hall, I was like, 'This is the only opportunity I get to play this chord. You know what I mean? But with that came this beautiful moment of seeing the songs for what they were." Therein lies the metamorphosis: there was no existential clarity, only connection: with the other musicians on stage, with the well-dressed audience, with the viewers at home, with you.

"I do remember at the very, very end, just taking a look around for a second, at this stage we built, the incredible people who pull it together, everyone in the band," Michael continues. "I had this moment of 'Once I leave this stage, that's it. That's the last time I'll play a show exactly like this. Two years ago, we had gone out in the middle of nowhere and decided, 'What happens, happens...." He trails off, feeling the weight of making 5SOS5, and the Hall performance, all over again. "All of that all that I felt happened in the space of about two-and-a-half-seconds on stage." He jokes that it was the opposite of a near-death experience. "A full life experience!"

"There is no other record that we've made that could be the core of what we've just done," Calum says, starry-eyed. "And that's very telling of the soul of the record." Without 5SOS5, the band would've never gotten to this point, and they certainly would've never learned to live inside of the songs of their past. "As I get older, I learn you can shift your perception on things," he continues, "Stop taking things so seriously for myself. That's been a big learning curve for us." It's the reason he can deliver a classic Calum song like "Amnesia" as sincerely as he did when he was 18, now at 26 years old. "I feel a lot closer to that song, as I did before, when I was younger," he says. "I respect what it's done for this band and what it's done for a lot of people."

5SOS fans go beyond the regular rock music listenership; they participate in each stage of this band. "They've followed 5 Seconds of Summer to London when they were so young and everywhere else the band has gone in the time since. ("I'd never left the country before we moved to London," says Luke, "We figured out, early on, that we needed to leave Australia to come back stronger.") On stage at Royal Albert Hall, 5SOS was able to connect to that idea: their past selves, but also the fans that joined them along this journey. "I felt like a more elevated version of myself on that stage," says Luke. "Songs I put in the back of my mind, that I didn't really think held much emotional weight, got to me." For him, that meant a lot of songs from Sounds Goods Feels Good, specifically. "The second album had a lot of ambition, tons of strings, but we were still wearing skinny jeans and Converse on stage; we hadn't swayed too much from our pop-punk roots," he laughs. "I don't know if subconsciously there was any desire to perform them live at Royal Albert Hall one day, but we did have a big orchestra in London play on the recorded version of 'Outer Space/Carry On. We never thought we'd have the capacity to play them live." Until they did. Listen to your former selves, there's a real prescience there. This was always possible. "I'm trying to fill in the gaps, emotionally, to understand who I am," he adds. "We all are."

Near the end of the set at Royal Albert Hall, Ashton, the band's heart-poet, gives a definition for the crowd to hold close. "The Feeling of Falling Upwards' is simply supposed to describe to you the feeling that we have experienced together, the feeling of taking a leap of faith on such a fickle thing like music," he smiles, "And sharing this experience together year after year, season after season of our lives."

It is far too easy for musicians to grow up to become parodies of themselves. If they find a formula that works, they can repeat it ad nauseum, leaning into superficial, outward readings of who they are and what they do. But 5SOS, on stage and in the current era, are five-dimensional; their pop-punk selves, their .... operatic selves, and everything in between. "We worked really hard to make this happen," Calum says. "You speak positivity and manifest great outcomes for yourself."

Luke agrees. "There's a light at the end of the tunnel," he says "There's a brightness worth fighting for."

[prototypelq]

I'm not into the Burning Shores hype for a number of reasons:

- Game studious absolutely shouldn't make main game cross-generation and then have DLC be available only on new consoles.

I have been heavily burned by DA: Inquisition (which I first played through on a xbox 360 (intense flashbacks to 10 min loading screens I am not kidding here)) and the Trespasser DLC (which was basically a Final Chapter+Epilogue to the main story that was, for some freakin reason, cut into a DLC) which was only available to new consoles and PC.

I was very surprised and happy HFW came out on PS4, thank you Guerilla. But I will shame you and Sony for locking out Burning Shores for older generation.

- I did not like the direction of the story in FW, and even more so in Burning Shores. For me Horizon was and will be about tribal people surviving in a very dangerous world against metal dinos. Space people in spandex trivialise the amazing designs of machines and fights against them, and makes the whole thing look like child's play. I do not like the space opera direction, so a DLC that is marketed as 'Aloy goes to Hollywood' is not appealing to me at all.

- Aloy gets a new Quen follower(?). This is probably nitpicking, but the followers in the main game a very much underdeveloped (except maybe Kotallo), and I wish we got more time with them instead (Beta especially, she was a trophy more than a character in the story, and needs much much more time to be compelling).

- if they revive a Horus and Aloy gets to fight it....I have no freakin idea how to come back from that. Horus is THE manifestation of catastrophy, fear and inevitable doom in Horizon. The main vista you can see from the Embrace in the opening hours of the first game is an enormous Metal Devil that these people have built an entire religion upon. You get smacked around by simple watchers, you Cannot fight that monstrosity.

The Gravehoard mission is my favourite because it shows you a small portion of the horrors the 21 century humans had to live and die through, and it leaves you shocked and terrified to your core.

Seeing the lands of the West be Plagued by these horrible monstrocities kept me unnerved the entire time (and I had a great time exploring FW).

...basically I have a lot of feels about Horuses and how menacing they are, and if we get to see one functional (and not just hear a small fraction of the horrible noises they make as in black boxes) and kill it then all these feeling of dread they symbolise and stand for are trivialised, and it's story-wise a point of no return for the Horizon. Metal Devils? Not a problem now, but space barbies? Oh, space barbies are the horrible antagonist we all should be afraid of.

- where is the tomato husband content guerilla please, erend had better characterisation in the trailers for forbidden west than he actually had in-game

Sorry if this sounds very negative. I'm a huge fan of Horizon, but I love it for different reasons (amazing tribes with interesting cultures and music, incredible machine design, beautiful world that has grown from the apocalyptic and hopeless horror of the previous one, very fun monster hunter game)

than what it is morphing into (space opera with universal stakes, sony new epic about, powerful heroine fantasy).

p.s. gotta return to the game to finish that platinum and learn to play strike. It seemed genuinely fun, and I adore the small wooden figurines.

[eliceislandent]

On this day, August 10, 1984, John Milius's "Red Dawn" hit theaters...and a generation of moviegoers was never the same.

On this day, August 10, 1984 “RED DAWN” was released.

I didn't see the movie in theaters because I was a bit too young, even though the modified ratings system had introduced the “PG-13” rating just a month earlier, in July 1984. However, I've more than compensated for that over the years with dozens of repeat viewings, thanks to the expanding universe of TV channels as cable became widespread—much like the invading Russian army in the movie. (Shout out to TBS Superstation, Channel 27, New York. Much love.)

The scene where Russian paratroopers land on the grounds of an American high school and initiate their attack was, and still is, utterly thrilling for me.

“I would say they are way off course. Very unusual.”

I had the pleasure of meeting John Milius during my time at AMC. He's a force to be reckoned with—a big man in height, girth, and personality. He regaled me with tales of surfing in Southern California and the best spots for shooting guns in Connecticut. I probably spent the first ten minutes of our meeting gushing about my love for “Red Dawn” and how I used to reenact key scenes as a child. To which he responded that he still acts them out himself.

Despite mixed reviews from critics, the film became a commercial success, grossing $78 million against a budget of $17 million.

Years later, when I launched my production company, I pitched the idea of turning “Red Dawn” into a TV series to MGM. By then, a movie remake had been released, which, although a decent film in its own right, didn't quite match the original's magic.

During this period, the Russians weren't the adversaries they were in the 1980s—and might be becoming once more. There wasn't much interest in the 2010s to portray Red China as an invading power. Many movie and TV execs were wary of being banned from China, viewing the Chinese theatrical market as the future of entertainment. I had hoped that Milius would direct the pilot, but this notion seemed too audacious for some execs, many of whom deemed him too red-blooded and volatile. I begged to differ.

Sadly, I never got to find out how it might have turned out. MGM didn't buy into my vision for the material. It's a pity, as I would've loved to see the story of the “Partisan Rock” signers evolve in the aftermath of World War III.

I still would.

Wolverines!

“In the early days of World War III, guerillas – mostly children – placed the names of their lost upon this rock. They fought here alone and gave up their lives so that this nation shall not perish from the earth.”

-Inscription on fictional Partisan Rock

[houseaeducan]

ship asks for daera & zevran. 1, 2, 16, 21, 37, 45, 49, 50. Agh! Maybe I picked too many numbers. Answer as many or few as you like.

1. Describe their first date.

oh i love this question.... since their relationship began as a friends with benefits situation i think they probably spent a lot of time going off and spending time together early on without it officially being a "date", so I'm going to say their first official capital D date is after the whole earring debacle when they officially do commit to each other. So in Denerim, just around when the Landsmeet happens so things are craaaaazy but they still end up slipping away for an afternoon to explore the Denerim market and buy each other silly presents and then end up at a tavern somewhere and eventually getting a room. it's not that they haven't done that same sort of thing before, but it seems different now somehow

2. Who wakes up early/Who sleeps in late?

i imagine they're probably both stay up late/sleep in late kind of people, though i think zevran is better about getting up early when he needs to!

16. Would they ever get matching tattoos? If yes, what would these look like?

i 100% think they would -- daera ends up getting a lot of tattoos and i think zevran even gives her a fair few of them (while pulling the moves he tried to pull on ali LMAO) -- but I'm not totally sure of what 🤔 i don't have any tattoos personally so i think my imagination is a bit dry on this lmao. i imagine zevran has tattoos across his body matching the ones on his face, and i could see daera getting tattoos on part of her body matching part of his. or maybe they get matching cool swords/knives idk agjhagjh

21. Do they enjoy domestic life?

insofar as either of them do "domestic"... i think so yes lol. the two points in their lives that i think would qualify are post awakening after daera deserts the wardens and moves to antiva city with zevran... where they are being cute together in a shared little apartment but also engaging in shadowy guerilla warfare while they dismantle the crows. but they are having fun while doing it! <3 and then the more true to form domestic era for them would be a few years post-inquisition after daera has had their (surprise) daughter elaena, and also realized she needs to actually start making good on trying to affect change in orzammar, so she moves back there to take her seat on the assembly. but i think zevran has trouble with the idea of living underground and even elaena cant deal with it 24/7 so they settle somewhere by the entrance and basically swap between the two. this situation is NOT ideal for them but they cope with it well enough

37. Who’s more emotionally sensitive/cries more often?

zevran almost never cries as a result of crows training. daera is almost exclusively an angry crier, and is probably the more sensitive of the two which is not. uh. saying a lot lmao

45. How do they support each other? How do they rely on each others support?

emotionally - i think they both have a pretty good sense of when the other needs someone there or needs to be left alone for a bit, and are happy to do it without any fuss. they also both know the other is 100% willing to kill in order to help them out, just say the word. so that helps too lmao

49. Do they keep secrets from each other?

honestly like. no lol. daera told zevran what morrigan proposed to her about the dark ritual before she even told Alistair lmao. at this point they both know enough Shit about each other there's not much point in keeping a secret

i do vaguely have a concept that zevran might have left for kirkwall in da2 without telling daera because he wanted to protect her (not 100% sure this is their canon though) so. maybe at a serious low point for them

50. Would they ever break up? If so, why? Who would handle the breakup better?

i really dont think so agkjahgjahgh. theyre. So attached to each other i genuinely just cant really imagine it. if they did i think it would have to be over a situation like i described in the last question and even then i think they would get back together eventually. they both would handle it sooo badly i cant even decide who it would be worse for. ...okay now that I'm thinking about this maybe they SHOULD break up for a little bit agahgkjhg it might be good for them. build character.

[sakebytheriver]

The way Community does product placement is literally so goddamned insane, the KFC space shuttle simulator? The Subway is a real guy with a human man selling his entire identity over to a brand? The guerilla marketing of the Honda cars with Britta having a tragic and torrid love affair spanning not one but two product integration plotlines? They didn't have a right to be able to come up with such good ideas for product placement like I swear 😭😭😭

[ajarihant001]

Big Bears: Your Gateway to Exceptional Brand Growth and Success

In today's competitive and ever-changing market landscape, brands need a robust and dynamic partner to help them grow and thrive. Enter Big Bears – your go-to branding agency in Hyderabad. We're here to ride the big digital wave, offering our clients value-for-money ideas where each spend is justified and fruitful.

Who We Are

Led by top-notch professionals who have shone in the fields of Advertising, Creativity, and Digital Marketing, Big Bears is a strong team of experts. Our team synergizes their talents and experience to create powerful campaigns that work, making us one of the best branding agencies in Hyderabad.

Our 360-Degree Services

At Big Bears, we offer a comprehensive range of services that cover all aspects of advertising and marketing, positioning us as a top advertising agency in Hyderabad. Our 360-degree services include:

1. ATL (Above The Line) Advertising:

Television Commercials (TVCs)

Print Advertising

Radio Advertising

Digital Marketing

2. TTL (Through The Line) Advertising:

Integrated Campaigns that combine ATL and BTL elements

Corporate Films

3. BTL (Below The Line) Advertising:

Outdoor Advertising

Exhibitions

Guerilla Marketing

Our Expertise

We begin with Brand Identity and Communications Strategy, ensuring your brand has a strong and distinct presence. Our services extend to:

Full-Fledged Digital Marketing: From social media management to SEO and PPC, we handle all aspects of digital marketing, making us a sought-after social media marketing service in India.

Print Advertising: Creating visually appealing and effective print materials.

Corporate Communication: Crafting messages that resonate with your stakeholders.

Recruitment Advertising: Attracting top talent with compelling advertisements.

Our Experience

Our rich experience spans Product and Services Brands, Corporate Communication, and Recruitment Advertising at both National and International levels. We have successfully executed campaigns for diverse clients, helping them achieve their marketing and business objectives. This makes us one of the best ad agencies in Hyderabad and one of the top advertising agencies in India.

Why Choose Big Bears?

Choosing Big Bears means partnering with the best ad agency in Hyderabad, which is committed to your success. We understand the competitive nature of today's market and are equipped with the tools and expertise to help your brand shine. Whether you need branding services in Hyderabad or a comprehensive ad agency to manage your marketing efforts, we are here to deliver results.

At Big Bears, every project is an opportunity to create something extraordinary. Let us help you navigate the digital wave and achieve unparalleled growth. If you're gateway searching for the right advertising agency, look no further. With Big Bears, you're partnering with one of the best ad agencies in India and the best advertising agency in Hyderabad.

[arihantjain170999]

Big Bears: Your Gateway to Exceptional Brand Growth and Success

In today's competitive and ever-changing market landscape, brands need a robust and dynamic partner to help them grow and thrive. Enter Big Bears – your go-to branding agency in Hyderabad. We're here to ride the big digital wave, offering our clients value-for-money ideas where each spend is justified and fruitful.

Who We Are

Led by top-notch professionals who have shone in the fields of Advertising, Creativity, and Digital Marketing, Big Bears is a strong team of experts. Our team synergizes their talents and experience to create powerful campaigns that work, making us one of the best branding agencies in Hyderabad.

Our 360-Degree Services

At Big Bears, we offer a comprehensive range of services that cover all aspects of advertising and marketing, positioning us as a top advertising agency in Hyderabad. Our 360-degree services include:

1. ATL (Above The Line) Advertising:

Television Commercials (TVCs)

Print Advertising

Radio Advertising

Digital Marketing

2. TTL (Through The Line) Advertising:

Integrated Campaigns that combine ATL and BTL elements

Corporate Films

3. BTL (Below The Line) Advertising:

Outdoor Advertising

Exhibitions

Guerilla Marketing

Our Expertise

We begin with Brand Identity and Communications Strategy, ensuring your brand has a strong and distinct presence. Our services extend to:

Full-Fledged Digital Marketing: From social media management to SEO and PPC, we handle all aspects of digital marketing, making us a sought-after social media marketing service in India.

Print Advertising: Creating visually appealing and effective print materials.

Corporate Communication: Crafting messages that resonate with your stakeholders.

Recruitment Advertising: Attracting top talent with compelling advertisements.

Our Experience

Our rich experience spans Product and Services Brands, Corporate Communication, and Recruitment Advertising at both National and International levels. We have successfully executed campaigns for diverse clients, helping them achieve their marketing and business objectives. This makes us one of the best ad agencies in Hyderabad and one of the top advertising agencies in India.

Why Choose Big Bears?

Choosing Big Bears means partnering with the best ad agency in Hyderabad, which is committed to your success. We understand the competitive nature of today's market and are equipped with the tools and expertise to help your brand shine. Whether you need branding services in Hyderabad or a comprehensive ad agency to manage your marketing efforts, we are here to deliver results.

At Big Bears, every project is an opportunity to create something extraordinary. Let us help you navigate the digital wave and achieve unparalleled growth. If you're gateway searching for the right advertising agency, look no further. With Big Bears, you're partnering with one of the best ad agencies in India and the best advertising agency in Hyderabad.

[guerilla-marketing]

Guerilla Marketing Agencies in Washington

Unleashing Creativity: Top Guerilla Marketing Agencies in Washington

In the dynamic world of advertising, businesses are constantly seeking innovative strategies to capture their audience's attention. Traditional marketing methods, while effective, often lack the element of surprise and engagement that modern consumers crave. This is where guerilla marketing steps in. Known for its unconventional and bold approach, guerilla marketing has become a powerful tool for businesses aiming to make a significant impact without breaking the bank. Washington, with its diverse urban landscapes and vibrant culture, is home to several leading guerilla marketing agencies. This article explores the essence of guerilla marketing, its benefits, and highlights some of the top guerilla marketing agencies in Washington.

What is Guerilla Marketing?

Guerilla marketing is an advertising strategy that employs low-cost, high-impact techniques to promote a product, service, or brand. The term was popularized by Jay Conrad Levinson in his 1984 book "Guerilla Marketing." Unlike traditional marketing, which relies heavily on paid media, guerilla marketing leverages creativity, surprise, and unconventional tactics to engage consumers and create memorable experiences.

Key Characteristics of Guerilla Marketing

Creativity: Emphasizes innovative and unique ideas.

Cost-Effectiveness: Utilizes low-budget methods for high returns.

High Engagement: Aims to generate buzz and word-of-mouth promotion.

Surprise Factor: Relies on unexpected tactics to capture attention.

Memorability: Creates lasting impressions on the audience.

Benefits of Guerilla Marketing

Guerilla marketing offers numerous advantages for businesses seeking to differentiate themselves in a crowded marketplace:

Affordability: Typically requires a smaller budget compared to traditional advertising methods.

Viral Potential: Successful campaigns can quickly go viral, extending their reach significantly.

Enhanced Brand Awareness: Unique and surprising campaigns help build strong brand recognition.

Direct Engagement: Encourages direct interaction with the target audience, fostering stronger connections.

Distinctive Positioning: Helps businesses stand out by offering unique and memorable experiences.

Leading Guerilla Marketing Agencies in Washington

Washington boasts several innovative guerilla marketing agencies that are redefining the advertising landscape with their creative campaigns. Here are some of the top agencies in the state:

1. The Creative Agency

Overview: Located in Seattle, The Creative Agency is known for its bold and imaginative approach to marketing. The agency combines creativity with strategic thinking to deliver impactful guerilla marketing campaigns that resonate with audiences.

Notable Campaigns: The Creative Agency has executed several successful guerilla marketing campaigns for tech startups, local businesses, and cultural events, generating buzz and driving engagement.

Strengths:

Strong creative team

Strategic planning and execution

Experience across various industries

2. Guerilla Media Group

Overview: Based in Spokane, Guerilla Media Group specializes in unconventional marketing strategies that push the boundaries of traditional advertising. The agency’s guerilla marketing campaigns are designed to capture attention and create lasting impressions.

Notable Campaigns: Guerilla Media Group has worked with a diverse range of clients, from local eateries to large corporations, delivering creative guerilla marketing solutions that drive results.

Strengths:

Comprehensive service offerings

Expertise in both digital and traditional marketing

Proven track record of successful campaigns

3. Urban Impact

Overview: Urban Impact, located in Tacoma, focuses on creating high-impact guerilla marketing campaigns for businesses and non-profits. The agency’s innovative tactics and community-centric approach make it a go-to for engaging and effective marketing solutions.

Notable Campaigns: Urban Impact has launched several high-profile guerilla marketing campaigns for local events, cultural institutions, and small businesses, leveraging creative tactics to generate buzz and drive engagement.

Strengths:

Community-focused approach

Innovative and creative solutions

Strong local market knowledge

4. Adventurous Advertising

Overview: Situated in Bellevue, Adventurous Advertising is a full-service marketing agency that excels in creating unique guerilla marketing campaigns. The agency’s campaigns are tailored to meet the specific needs of each client, delivering memorable and impactful experiences.

Notable Campaigns: Adventurous Advertising has executed successful guerilla marketing campaigns for a variety of clients, from local startups to established brands, creating buzz and driving engagement.

Strengths:

Tailored marketing solutions

Creative and strategic approach

Proven success in guerilla marketing

5. Pacific Northwest Promotions

Overview: Based in Olympia, Pacific Northwest Promotions combines traditional marketing techniques with modern guerilla marketing strategies to create high-impact campaigns. The agency focuses on delivering unique and engaging experiences that resonate with audiences.

Notable Campaigns: Pacific Northwest Promotions has worked with a diverse range of clients, from small businesses to large corporations, delivering creative guerilla marketing solutions that drive results.

Strengths:

Strong creative team

Comprehensive service offerings

Experience across various industries

Trends in Guerilla Marketing

Guerilla marketing is constantly evolving, with new trends emerging that enhance its effectiveness and appeal:

1. Interactive Campaigns

Interactive campaigns that involve audience participation are becoming increasingly popular. These campaigns encourage direct engagement, creating a more immersive and memorable experience for the audience.

2. Use of Technology

The integration of technology, such as augmented reality (AR) and virtual reality (VR), is adding a new dimension to guerilla marketing campaigns. These technologies create immersive experiences that captivate and engage audiences.

3. Social Media Integration

Guerilla marketing campaigns are increasingly being integrated with social media to amplify their reach and impact. By encouraging audiences to share their experiences online, these campaigns can quickly go viral, reaching a wider audience.

4. Sustainability

As consumers become more environmentally conscious, guerilla marketing campaigns that promote sustainability and use eco-friendly materials are gaining traction. These campaigns resonate with eco-conscious audiences and enhance the brand’s image.

5. Experiential Marketing

Experiential marketing, which focuses on creating memorable experiences for consumers, is closely aligned with guerilla marketing. By combining the two approaches, agencies can create impactful campaigns that engage and inspire audiences.

Challenges and Opportunities

While guerilla marketing offers numerous benefits, it also presents certain challenges and opportunities for agencies:

1. Regulatory Compliance

Navigating local regulations and obtaining necessary permits can be challenging for guerilla marketing campaigns. Agencies must ensure their campaigns comply with local laws to avoid fines and legal issues.

2. Measuring Impact

Measuring the impact of guerilla marketing campaigns can be difficult. However, the use of digital tools and social media analytics can help track engagement and assess the effectiveness of the campaigns.

3. Balancing Creativity and Brand Message

Striking the right balance between creative expression and the brand message is crucial for the success of guerilla marketing campaigns. Agencies must ensure their campaigns are both engaging and aligned with the brand’s objectives.

4. Adapting to Changing Trends

Guerilla marketing is constantly evolving, with new trends and technologies emerging. Agencies must stay updated with the latest trends and adapt their strategies to remain effective and relevant.

5. Creating Authentic Experiences

Authenticity is key to the success of guerilla marketing campaigns. Agencies must focus on creating genuine and meaningful experiences that resonate with the audience and foster brand loyalty.

Conclusion

Guerilla marketing is a powerful and versatile advertising technique that offers numerous benefits for businesses looking to stand out in a crowded market. Washington’s leading guerilla marketing agencies are leveraging this approach to create impactful and memorable campaigns that capture the attention of their target audiences.

Whether you are a local business looking to increase your visibility or a national brand aiming to tap into the Washington market, partnering with a guerilla marketing agency in Washington offers a creative and effective solution. Embrace the bold and innovative spirit of guerilla marketing, and let Washington's agencies guide you in crafting compelling campaigns that capture the essence of your brand and engage your audience in meaningful ways.

[theprwriter]

Breaking the Mold: Guerilla Marketing and Crossing the Chasm for Real Estate Professionals

In the ever-evolving world of real estate, staying ahead of the curve often means embracing unconventional strategies. While traditional marketing methods remain valuable, tapping into outside-the-box ideas can propel your business to new heights. Here’s how you can harness guerilla marketing, engage evangelists, adapt responsive practices, and successfully cross the “chasm” to elevate your real…

[church-capital]

Guerilla Marketing Agencies in New Jersey

Unleashing Creativity: Exploring Guerilla Marketing Agencies in New Jersey

In the ever-evolving landscape of marketing, where attention is the ultimate currency, traditional methods often struggle to make a lasting impact. This is where guerilla marketing steps in, breaking through the noise with unconventional, creative, and often unexpected campaigns. Nestled in the heart of innovation and diversity, New Jersey hosts a vibrant array of guerilla marketing agencies, each wielding the power to disrupt the status quo and leave a memorable imprint on consumers' minds.

The Essence of Guerilla Marketing

Guerilla marketing thrives on ingenuity and resourcefulness. It's about crafting campaigns that defy convention, spark conversation, and resonate deeply with the audience. Whether it's a flash mob in a busy city square, an eye-catching mural adorning a building, or a quirky stunt capturing attention on social media, guerilla marketing aims to surprise and delight, all while delivering a brand message that sticks.

Why New Jersey?

Nestled between the bustling metropolis of New York City and the historic streets of Philadelphia, New Jersey boasts a unique blend of urban energy and suburban charm. It's a melting pot of cultures, ideas, and perspectives, providing fertile ground for creativity to flourish. With a diverse population and a rich tapestry of neighborhoods, New Jersey offers a myriad of opportunities for guerilla marketing agencies to weave their magic.

Unveiling the Top Guerilla Marketing Agencies in New Jersey

1. Guerilla Tactics Marketing

With a name that speaks for itself, Guerilla Tactics Marketing specializes in bold, high-impact campaigns that defy expectations. From guerrilla-style street activations to immersive brand experiences, they leverage the element of surprise to captivate audiences and drive engagement.

2. Urban Guerrilla Marketing

Drawing inspiration from the vibrant streets of New Jersey's cities, Urban Guerrilla Marketing brings a local flavor to every campaign. Their team of creatives combines street smarts with strategic thinking, delivering campaigns that resonate deeply with urban audiences.

3. Jersey Shore Guerrilla Agency

Embracing the iconic Jersey Shore culture, this agency infuses every campaign with a dose of seaside flair. From boardwalk stunts to beachfront activations, they specialize in creating memorable experiences that capture the essence of summer living.

4. Garden State Guerrilla Marketing

Rooted in the Garden State's rich history and diverse communities, this agency crafts campaigns that celebrate local pride and spirit. Whether it's a pop-up event in a neighborhood park or a street art installation paying homage to Jersey legends, they excel at connecting brands with their audiences on a personal level.

The Power of Creativity

At its core, guerilla marketing is about more than just grabbing attention; it's about forging meaningful connections and fostering brand loyalty. By thinking outside the box and embracing the unexpected, guerilla marketing agencies in New Jersey are reshaping the way brands engage with their audiences. In a world oversaturated with advertising noise, they stand out as beacons of creativity, breathing life into campaigns that leave a lasting impression.

In the dynamic landscape of marketing, where innovation is the name of the game, guerilla marketing agencies in New Jersey are leading the charge, paving the way for a new era of bold, unconventional, and unforgettable brand experiences.

[shanayaaici]

Different Approaches to Curating ? Potential research question shift ..

How can Pakistani artists in london redefine success in the arts?

When the intervention took place there were ideas and questions raised about some of the specifics…..

Where are the artists looking for recognition or success? Within white wall institutions? Would a guerilla marketing approach work as well for the artists? How can we define success? 

Looking at how some galleries function for example the Tate. One can see there is an agenda from the higher ups so far as the government who have their best interests served via shows they hand select. This means utilising a white wall institution as an avenue for Pakistani artists success is probably go9ing to be made difficult.

However calling Lethaby gallery at CSM a white wall institution is only fair to say if they selected shows based on the opposite prerequisites they do, as they explicitly state that they go the extra mile to support ethnic minorities and people with neurodivergence and disabilities. 

Which avenue is the most suitable? Making the most money is important to what degree? Is being seen in the art world and getting your name out there enough? Is there a specific “art world” we refer to or think of when we discuss it? Would it therefore be disappointing for the artists to have an exhibition without fancy doors to enter the space? people not making any money at all?

[moorheadthanyoucanhandle]

WHAT IS IT GOOD FOR?

Opening this week, hopefully only in the movies...

Civil War--Such a conflict has broken out in the contemporary United States. Fighting seems largely confined, so far, to the northeast, between the government and the "Western Forces," a confederation between Texas and California (!), though there also seem to be guerilla fighters around, and I couldn't always tell which side, if either, they were supposed to support.

We're told that in places like Missouri and Colorado people are still "pretending this isn't happening." But the country between New York and D.C. is lawless and shattered and bloody, with refugee camps and burning buildings and mass graves and bodies hanging in car washes or from overpasses. Canadian cash is needed if you want to buy gas.

The focus of writer-director Alex Garland's gruesome road movie is on four Reuters journalists (Kirsten Dunst, Cailee Spaeny, Wagner Moura and Stephen McKinley Henderson) trying to make their way south down back roads, in a van marked "PRESS," from New York to D.C. They're hoping to interview the three-term President (Nick Offerman) before the capitol falls to the Western Forces.

If some of these alliances sound improbable or confusing to you in the context of our current real-life partisan divide, all I can say is that they did to me, too. Garland seems to quite deliberately make the ideologies behind his clashing forces vague, and both sides are shown to be equally ruthless; no quarter is granted in this combat, no prisoners taken.

The movie grips, evoking a potent sense of a nightmare that many of us fear. But it's also unsatisfying, even maddening. In the movie's best, most terrifyingly believable scene, for instance, our heroes are at the non-mercy of a murderous soldier (Jesse Plemons) who articulates an overtly racist, nationalist vision of America. But again, we aren't sure which side this guy is on, or even if he's officially on either side.

What I hope is that Garland's insistent, evasive non-partisanship isn't the result of commercial timidity; of a wish for the movie to play equally well in Red and Blue markets alike. Even more so, I hope that it isn't a result of sincere ideological false equivalence. Rising above partisanship is a laudable goal, certainly, and few reasonable observers would suggest that decent people on both sides don't have legitimate grievances, even if they're often directed at the wrong targets. But the idea that both sides are somehow morally equal is indefensible.

In the absence of conviction about what's at stake in the outcome of this conflict, Civil War takes shape as an earnest journalism drama. Dunst is effectively haunted as the disillusioned photographer; Spaeny, who looks like she should be home studying for a 9th-grade algebra test, is the newbie who Dunst doesn't think belongs on this treacherous trip. Moura is the febrile, adrenalin-stoked reporter and Henderson is the wise old veteran correspondent. About all we're left to invest in is that old-school newshound standard--will they get the big story?

Unless, of course, another investment is possible. It's hard to shake the question of to what degree this movie may be aimed at that part of the audience that thinks this sort of anarchy would be cool. One sometimes has this sense with the zombie movies--a feeling that part of the appeal is that of shooting people in the head with impunity--and the Mad Max style postapocalyptic actioners.

Intentionally or not, Civil War carries a queasy whiff of this same twisted wishful thinking. But in this case, the fantasy is sickeningly attainable.