#write or saas

[hms-software-timecontrol]

Write your own timesheet or subscribe to one?

Write your own timesheet or subscribe to one? There is a temptation to think our needs for timesheets and project management are so unique we would never be able to find a commercial solution but there is a lot to consider if you're planning to write your own timesheet system.

You need to update your timesheet or your project management system.  A host of potential developers are pitching for your business often with low-cost overseas developers.  It might sound tempting.  You could commission exactly the features you’re looking for and, after all, it’s a timesheet. How hard could it be? Here at HMS we hear this quandary on a regular basis.  Sometimes we hear that the…

[mrsthunderkin]

AS400 would never treat me like this

[aitoolsreviewblog]

[gluttonygirls]

"We couldn't go on a movie date, you'd have to pay for four seats for me with all this-"

[marmota]

Dragon.

Dragon grabbing the bass.

Dragon singing.

Dragon rockin'

Dragon Rokiroki no rokkunrokkunrooru Kakinarasu erekutorikku gitaa wa Don't Stop! Don't Stop! Saa kimi no subete o Sarake dashite misero yo Rokiroki no rokkunrokkunrooru!

💙

[miss-sturn]

OMG.

POOKIE SHARAH IS ACTIVE AGAIN?!

once in a fortnight dear, once in a fortnight <3 (its easter break so im being lazy asffffff)

i think i might start posting (WOW SHOCKER!) about the shows i watch bc i have nobody to rant toooooo

+plus i love looking at other peoples opinions i feel like i should add something

anyyyyyways i miss tumblr soso much i miss posting and everythinggg but frick school and frick studies

miss youuu<333

[ephemeral-winter]

oh boy another literary studies blog post-cum-article on the function of the imagination vis a vis archiving that fails to cite any work from actual archival studies!!!!

[void-botanist]

Had a whole lot of character thoughts last night so I think I'm gonna dump them all into one quick post:

Now that I've changed things so Marcus has a nice little polycule I think some pretty bad shit went down to get him to remove himself from the planet. I have a sense of what that might be but I'm left asking myself why his mom is just actually the worst. Unless I can think of a new angle I don't wanna do "royalty generational trauma" again and it's also not quite "absolute power corrupts absolutely" but there could still be some corruption with non-absolute power. The question is what does she really want and why

Marcus likes his Rade friends for themselves but it is hard to overstate how much Horatio reminds him of Gren and how this has been a catalyst in the development of their relationship. Not everyone reminds him of someone but Celia also gives him Yera vibes

Avis one million percent thinks that Antony is wrong and she will be completely fine being alone on the ocean 95% of the time. She did it before but now she's not gonna be stewing about Sorian the whole time so it will be great. But she truly does not realize the extent to which the people she thinks are alone (Sorian, who refuses to be with anyone but her) are not alone at all (gee, Sorian, how come your bad choices let you have TWO families?). And I think after 6-12 months of Freedom TM she finds herself moving back into other people's orbits, including Sorian's. I think I can get them back together at this point. There's just no way to do it in AOM because she's still getting the "I squandered 15 years not verbally abusing my husband" out of her system.

She also doesn't believe that Sorian is completely fine with being single actually. In fact she frequently doesn't believe anything anyone tells her but just in different ways

The plot of Lexie's story is her having a bad time with her job or whatever, not having fun ever, and then Marigold shows up and her life is only fun. The whole time Lexie keeps joking that Marigold is bad for her. Wylie says she is but Wylie projects his anxieties. Derik says she is but Derik is a killjoy. Snap says she might be which is about as certain as he ever is but he doesn't even know her. But finally, maybe before they get into stuff that is very bad, she has to admit that yeah, Marigold IS bad for her and they should go their separate ways. But that won't stop her from saving Marigold later when she gets in some kind of trouble

gecko junk = two hemipénes. Imagine

Soravis taglist: @vacantgodling @athenswrites @kk7-rbs

[makuojinanwa]

How To Create A Content Marketing Strategy For Your SaaS Business

Whether you're starting conversations that engage your target audience, sharing information that positions your SaaS business as an industry leader, or simply drumming up business for your SaaS product, you need an effective SaaS content marketing strategy.

Why you may ask?

Because 63% of customers cite web pages during their evaluation process. And on the average, companies that blog receive 434% more indexed pages. If, on an industry-wide scale, you have nearly 10 times more leads from long form blog posts than short ones, then content marketing is a priority if you want to grow your SaaS business long term.

In this guide, we'll discuss SaaS content marketing strategy. And by the end, you'll know what content strategy is, why you need one and when to apply it. Then you'll get a step-by-step process of creating a content strategy unique to your SaaS business.

Defining SaaS Content Strategy

If you don't understand content strategy, we'll explain what it is before we get to the why and when.

So what is content strategy?

Content strategy is simply all the content processes a business employs to get prospects to buy their product or service. There's

#Audience Research

#Business Model

#Content Ideation

#Media Platforms

#Content Creation

#Distribution &

#Evaluation

And as a SaaS business owner, SaaS content strategy is simply a content strategy that accounts for your SaaS business model.

SaaS companies like Canva, Buffer and HubSpot have executed robust content marketing strategies that have scaled their lead generation and subscription efforts.

Specifically, Grammarly has a blog that educates their readers on writing styles and technique. Their blog has over 100,000 subscribers and their content has over 5 million views.

These readers get freemium access to their editing tool. They number 30 million users. And a good number of these readers end up paying for their editing software.

As a SaaS business owner, you can aim for similar success, cheap and exponential business growth, with an effective SaaS content strategy.

Benefit Of SaaS Content Strategy

Focus stands out amongst content strategy benefits like exponential growth and cheap lead generation. Joe Pulizzi stressed the importance of content strategy and expanded on focus as a SaaS content strategy benefit when he said this…

"We need to create a business strategy for our content. That means saying no to many channels and content types, and focus on where we can build an asset, an audience, overtime."

- Joe Pulizzi

A good SaaS content strategy saves time and energy that would otherwise be spent talking to the void. Strategy quickly gets you closer to what works. By studying your target market, you discover not just what to say, but where and when to say it.

Let's take HubSpot for instance here.

HubSpot's blog posts are comprehensive guides to unlock business growth via sales and marketing. Their blog content has a strong bias towards explaining theories and practices. But on their Instagram page, we observe something different. Content is more conversational and personable. Learning takes a back seat to experience and entertainment.

Their blog readers and Instagram followers are different. And even when these audiences overlap, we see different attitudes for different platforms. And in this case, the same lead is in a different mindset depending on which platform they consume HubSpot's content.

We can see that HubSpot's approach to content creation and distribution considers platform culture when talking about the same topics. These content strategy insights come from studying market behavior on search engines and different social media platforms.

So now they don't have to work mindlessly. They have knowledge and a plan on how to use relevant content to generate leads and sales.

This is the process of creating a content strategy and you can do the same for your SaaS business.

When To Use SaaS Content Strategy

From time to time, I find founders and aspiring entrepreneurs asking when to use content strategy in their business.

My answer?

Start as soon as you can. In fact, you should have started yesterday even if you don't have a product or market. Surprised? Let me explain.

Early Stage SaaS Companies

You see, a content strategy is valuable because of what it makes you do. You can't have a strategy to engage a market if you first don't know your core service or product, and who would need your offer.

Say you're a digital marketer helping e-commerce stores increase website traffic. And you hope to sell software services to e-commerce store owners in the future. You could use a content strategy where you document your process of helping e-commerce websites grow their traffic.

Now you're engaging your market while figuring out other problems they may have that would be worth a SaaS tool. Before UberSuggest, Neil Patel ran his digital marketing blog for many years. He offered educational content to digital marketers and online entrepreneurs on how to grow their businesses. Now his SaaS tool, UberSuggest, helps entrepreneurs with keywords for their content marketing efforts.

Established SaaS Companies

On the other hand, established SaaS businesses can improve the value of their business by having another option to generate leads and sales. Outbound processes like cold calling and emailing can be effective and sustainable. But adding inbound processes like content marketing to the mix increase lead gen options and strengthens outbound processes too.

Regardless of where you are in your SaaS journey, creating a good SaaS content strategy keeps you in touch with your product and market.

Now having understood what a SaaS content strategy is and can do, let's get into the weeds of creating one.

Defining Your Market

All effective SaaS content strategy starts out with a defined market. As a SaaS business owner, ask yourself these questions…

Who needs what you sell?

Why do they have this need?

What would they feel like when said need is satisfied?

What else do they do outside finding said satisfaction?

These questions give you an opportunity to understand your market. Say you sell business software to freelance writers and content creators. Freelance writers and content creators need high paying clients and commercial success with their audience respectively.

But is that all?

It isn't. Dig deeper.

For a freelance writer, higher paying clients mean

Reduced Anxiety

Meaningful Work &

Time Freedom

And for the content creator, a profitable product they own means

Income Stability

Creative Freedom &

Work Satisfaction

As an owner of your business software, you now know what your editing or invoice software actually means to your market. You know their needs and what they'll feel like when satisfied.

So it's time to find them.

SaaS Content Strategy Platforms

We've answered the above questions for your hypothetical software business except for what content creators and freelance writers do outside their core jobs.

Answering the last question brings up more questions…

Do they consume business content from online gurus?

Do they take courses from fellow writers and bloggers?

What about search and social groups where they interact with fellow content creators and freelancers?

Remember, we're trying to find out their hangout spots online. So wherever they spend their time online is a potential content strategy platform. Content strategy platforms are places that shape your tone and approach to creating engaging content that converts prospects.

You can speak with your customers to get an idea of how they spend their online hours when they're not working. Of course you can't go around asking awkward questions like

'Where do you spend your time online?'.

Instead, you can say something like

'What's your most inspiring piece of educational content in the last 2 months?'

'Who's making content that gets you excited?'

'What obstacles do you face that often hinder your productivity?' (By the way, whoever is offering courses or creating content to solve that problem is a potential content strategy platform.)

Get a list of these content strategy platforms and go to work studying your market. You'll find yourself in reddit channels, comment sections of Instagram accounts and YouTube channels. You'll pick up Twitter trends and read blog comments.

Before long, the picture of your market becomes clear. You'll be full of content and distribution ideas for your content marketing campaign. Your SEO keyword search would be much more robust instead of staring at keyword software charts with frustration.

Back to our hypothetical software business. Your market research would take you to content strategy platforms like Ali Abdaal, Dan Koe, Zulie Rane, Gary Vee and Roberto Blake. These creators serve the typical content creator and freelance writer. Observe how they talk and what they talk about in the comment sections of these influencer accounts.

Now you know exactly what your market wants and you know how to create content for them.

It's time to engage and convert.

Engaging And Converting Your Audience

Many SaaS companies get it right up to this point but skid off track at this crucial bend. They lose because they want to engage their prospects on the company's terms. Don't make that mistake.

Remember our earlier conversation about HubSpot's approach to their blog and Instagram accounts?

Good.

They observed that business owners on search engines such as Google, have search intent to learn about new information and products to solve business problems. So HubSpot's blog attracts them with big prominent blog titles and small author bylines.

Blog Titles

Picture of HubSpot's SERP

Blog Titles and Author Bylines

Picture of HubSpot's Blog Post

You get the sense that it's ideas first before people. On the other hand, business owners and professionals who want to unwind while being social on Instagram, dictate HubSpot's Instagram approach to content creation. Here, social interaction and entertainment are priority over ideas and education.

Personality Over Theory

Picture of HubSpot's Instagram account

It's not enough to create content, you have to do so native to each platform. This is where strategy bleeds into tactics. Let's talk team building.

Building A Content Team

Having understood what it takes to create a practical SaaS content strategy, it's time to roll up your sleeves and get to tactics. You could start solo but at some point, you'd need to build a team.

We'll examine 4 factors that determine the success of your team. They're

Vision

Roles

Collaboration &

Accountability

We'll begin with vision.

Vision

Your vision is volume and creativity. You have a SaaS content strategy and ideas to engage your prospects. But to get results, you need to create and distribute as much content as possible.

We're talking 20-30 social media posts daily with at least 3-10 social engagements per post. Write blog posts, record podcasts and YouTube videos on a daily basis. Repurpose your long form posts for social. You want to find what sticks.

This is hard work but that's the real secret to content marketing success.

Especially at the beginning, you have to find out what actually works. So volume and creativity is the vision when hiring a content marketing team. At such volume, in 3-5 years, you'll evaluate content activity and do more of what engages your market. And consistent sales roll in.

There are no shortcuts to this game. It's not a sprint or a marathon, it's both. The long hard road is the easiest and shortest one. Get to work. As entrepreneurs, we instinctively understand that outbound processes like cold calling are a numbers game but we don't apply it to content marketing.

There are so many intangible content marketing skills that can only be mastered via the fire hose approach. So when building your content marketing team, your overarching vision is that big is better.

Roles

You want big and better, so it's time to get you a content marketing team who can achieve your goals. I'd say that there are 3 major content marketing roles.

Director

Manager &

Creative

When you were creating your content marketing strategy for your hypothetical SaaS company, you played the director role. In addition to setting the vision for content strategy, a director of content analyses and adjusts content efforts to achieve customer and company goals.

The manager is in charge of content production and adjacent processes. They hire creatives, supervise them and build systems that guarantee the right flow of content creation and distribution.

Creatives create content assets, engage with professionals within your business and prospects via content strategy platforms. They also collaborate with both manager and director to improve their creative processes.

Collaboration

Team collaboration with each other and the larger organization decides success. On the director level, they have to find a balance between customer satisfaction and company goals.

When creating a content strategy, these 2 criteria guide the content strategy process. Many times, the director is the link between C-suite and the content marketing branch of the company.

The manager, in many ways, is the middleman. They make strategy, from the director, and tactics from creatives, align. Giving strategy legs, and tactics direction, leads to a successful conveyor belt of content assets and development of customer-company relationships.

Creatives who collaborate effectively with their managers, get to do meaningful and result-driven work.

Accountability

Accountability is probably the only way to see through projects. We'll look at 3 ways to hold both you and the team accountable for your roles.

I. Set Realistic Goals

At the beginning you want the team to start with small achievable goals. A social media content creator who hasn't done more than 5 posts a day shouldn't start their first day on the job creating 30 social media posts daily.

II. Set General Guidelines And Standards

Something as simple as adequate communication during work hours should be basic. Team chats and emails shouldn't be left unattended for 3 days without prior notification of a new development. Team members should attend meetings.

III. Assign Specific Tasks To Individual

A good example here would be creatives being in charge of content creation and distribution. They're not responsible for engagement results. That's the responsibility of the manager and director.

Conclusion

As we draw this guide to a close, it's important to note that content marketing strategy will always be worth its business results. And since ever-changing markets affect business results, you'll always have to evaluate your tactics and strategy.

At the beginning of your content marketing efforts, a strategy, content schedule and distribution map, should be the goal. It isn't about the number of views as it's about the number of content pieces you create. And that's why volume is important.

A year or 2 into this flurry of activity, all content strategy platforms would show noticeable patterns of engagement. Some content pieces would have more engagement than others. This is where evaluation comes in.

Ditch what doesn't work and do more of what does. Scaling what works at this point would grow views and traffic. Just as we discussed, content marketing strategy is the first in a series of steps to generate leads and sales for your business.

If you have further questions about SaaS content strategy or content marketing in general, leave a comment below and it'll be addressed.

[perfectcowboyfart]

Streamlining Data Ingestion for AI Applications | Kloudportal

Optimize your AI workflows by streamlining data ingestion—boost accuracy, speed, and efficiency in AI applications. For more https://tinyurl.com/rdtfk42y

[teamvirtuoso]

We create SEO-optimized, engaging, and conversion-focused content that attracts leads and boosts brand authority.

Get started today!

[madhukumarc]

What are some SaaS content marketing mistakes?

SaaS Content Marketing Mistakes:

Here are some SaaS content marketing mistakes, to avoid:

Neglecting audience research.

Focusing solely on product features.

Ignoring the buyer's journey based content strategy.

Lack of consistent content creation.

Not creating enough top-of-funnel (TOFU) content.

Poor SEO content optimization.

Failing to address customer pain points.

Overlooking content distribution and repurposing opportunities.

Not leveraging user-generated content (UGC) and reviews.

Overlooking the power of case studies.

Neglecting mobile optimization.

Underestimating the importance of content updates.

Remember - “If you want your SaaS content marketing to make its greatest impact, high-funnel content is even more important than demand generation content” – TopRank Marketing

B2B SaaS Marketing KPI Metrics:

Here's related information that you may also find helpful – SaaS Marketing Statistics

[designscript1]

Best SaaS Content Writing & Marketing Agency for High-Impact Growth

In the fast-evolving world of Software as a Service (SaaS), content is king. Whether you're a startup or an established brand, your ability to craft compelling, SEO-driven content can make or break your success. The right SaaS content writing agency can help you generate leads, convert prospects, and establish your brand as an industry leader. But how do you choose the best content marketing agency for SaaS for high-impact growth? This guide will walk you through everything you need to know.

Why SaaS Brands Need Specialized Content Marketing

SaaS marketing is unique. Unlike traditional eCommerce, SaaS businesses sell subscription-based digital products that require trust and long-term engagement. This means your content needs to:

Educate potential customers

Highlight product value clearly

Improve user onboarding

Drive organic traffic through SEO best practices

Nurture leads with engaging storytelling

A specialized content writing agency for SaaS understands these nuances and crafts a strategy tailored to your business model.

Key Qualities of a High-Impact SaaS Content Marketing Agency

When selecting the best agency, look for these essential qualities:

1. Expertise in SaaS Industry

Not all content agencies understand the intricacies of SaaS marketing funnels, customer pain points, and subscription-based business models. The right agency should have deep experience working with SaaS brands and a proven track record.

2. Data-Driven Approach

A great SaaS content writing agency doesn’t just write—they analyze. Look for agencies that:

Conduct in-depth keyword research

Use analytics-driven insights to refine strategies

Optimize content for search intent and engagement

3. Multi-Channel Content Expertise

Your content shouldn’t just live on your blog. The best content marketing agency for SaaS provides:

SEO blog writing

Case studies & whitepapers

Email marketing sequences

Landing page copywriting

Social media content

Video and webinar scripts

4. Proven SEO Strategies for SaaS

Your agency should specialize in SaaS SEO strategies that focus on:

Targeting high-intent keywords

Creating pillar content and topic clusters

Building authoritative backlinks

Optimizing technical SEO for SaaS websites

5. High-Quality Lead Nurturing Content

For SaaS brands, lead nurturing is crucial. Agencies that craft compelling:

Ebooks & gated content

Email drip campaigns

Personalized case studies

help move leads down the funnel and increase conversion rates.

Top SaaS Content Writing & Marketing Agencies in 2024

1. DesignScript

🏆 Best for Full-Scale SaaS Content & SEODesignScript is a leading content writing agency for SaaS known for data-driven strategies and high-impact content. Their services include:

SEO blog & thought leadership content

Landing page & website copy

Lead generation & email sequences

Whitepapers & case studies

2. Animalz

Animalz is a renowned agency that specializes in high-quality content marketing for SaaS brands. Their focus is on thought leadership and organic growth.

3. Codeless

Codeless is an expert in long-form SEO content that ranks. They have worked with major SaaS companies to scale their organic traffic.

4. Grow & Convert

This agency is excellent for SaaS brands looking for conversion-focused content marketing and performance-driven results.

5. Uplift Content

Uplift specializes in creating high-quality B2B SaaS content that enhances brand credibility and conversion rates.

How to Choose the Right SaaS Content Agency for Your Needs

Step 1: Define Your Goals

Are you looking for SEO growth, brand awareness, lead nurturing, or conversion optimization? Define your KPIs before shortlisting agencies.

Step 2: Evaluate Case Studies & Testimonials

Check for past results, success stories, and client reviews to ensure the agency has a proven track record in SaaS.

Step 3: Assess Their SEO Expertise

A strong SaaS content writing agency should have a portfolio of high-ranking, high-traffic content.

Step 4: Check Their Content Distribution Strategy

A good agency doesn’t just write content—it distributes and promotes it effectively.

Step 5: Request a Strategy Call

Before signing a contract, have a discussion to see if their approach aligns with your business objectives.

Conclusion

Choosing the best SaaS content writing agency is crucial for driving sustainable growth. Whether you need SEO blog content, thought leadership, email marketing, or lead nurturing, partnering with an agency like DesignScript ensures that your content is optimized for engagement, conversions, and long-term success. Ready to take your SaaS brand to the next level? Find an agency that understands your vision and start scaling today!

[thejaymo]

My Little Spot | Weeknotes

It's that time in the summer where there's a lot of Birthdays.