#wwdc time

[thealanwrightblog]

Yesterday was Apple's annual WWDC, during which they announced details of upcoming features of the iOS for all their devices.

The thing went on for nearly two hours. The focus of the last hour was what Apple called Apple Intelligence.

They banged on the entire time, trying to convince its users that their (the user's) data was safe and would not be taken or shared on Apple's servers and beyond.

It was a very clever bit of marketing to effectively highjack artificial intelligence and not once did they ever refer to it as such. I wish I'd kept count of the number of times they used the term 'Apple Intelligence". It was a lot.

I wasn't taken in by a single word of it. If data can be gathered then it can be sold or stolen - regardless of their promises.

Mark my words. AI will, over the coming years, take over the world. It really scares me. It's already taken over creativity. AI is writing novels, it's rewriting history and making serious decisions that affect everyone.

You can no longer believe a word anyone tells you or an image you see. People are now receiving phone calls believing they are talking to a real person when they're not. It's a scammers paradise.

So if Apple want to this closely associate themselves with ARTIFICIAL intelligence and call it theirs they must be prepared to accept the consequences.

Just for a second it has questioned my decision to get myself a new, fully up to date, device. I'll try and live with it :-/

[journetrix]

WWDC 2024 Developer's Event on June 10 | iOS18 and much more Apple's Around the world Designers Conference (WWDC 2024) revealed a arrangement of surprising progressions in both program and equipment, setting modern benchmarks in the tech industry. This year's apple occasion declarations incorporate major overhauls to the App Store, the presentation of the M3 chip, the dispatch of Vision Master 2, and critical improvements to watch OS 11, macOS 15 Sonoma, and iOS 18. Here's an in-depth see at these groundbreaking upgrades at the apple keynote 2024. The apple following occasion will construct upon the energy produced by the advancements uncovered amid the WWDC event.

The Around the world Developers Conference (WWDC) is one of Apple's most expected yearly occasions. The timing of WWDC 2024 has created impressive energy among designers and tech devotees alike. Here's a point by point see at the plan and what you can anticipate from this noteworthy apple event. For those inquiring "when is the another apple occasion," the WWDC 2024 dates offer a see into Apple's roadmap.

Read More..

[govindhtech]

Apple M4 Chip and iOS 18: A Look at Next-Level Performance

Apple M4 Chip Rumors Apple M4 Chip Features

Bloomberg’s Mark Gurman says Apple will add M4 Chips to its Macs in late 2024. Artificial intelligence performance will be improved by the Apple M4 Chip. Apple intends to launch its first Macs equipped with the Apple M4 Chip family of CPUs in that time frame.

M4 Chip Release date Since Apple unveiled the M3, M3 Pro, and M3 Max CPUs all at once in October of last year, it’s probable the Apple M4 Chip range may be shown around the same time. Gurman said the M4 will be arriving in late 2024 and early 2025 for all Macs.

The first to get Apple M4 Chips are the iMac, low-level 14-inch MacBook Pro, elite 14-inch MacBook Pro, 16-inch MacBook Pro, and Mac mini. The 13-inch and 15-inch MacBook Air models will get them in springtime 2025, the Mac Studio’s in mid-2025, and the Mac Pro later in.

Apple is approaching manufacture of the Apple M4 Chip, which will come in at least three flavours. Donan, Brava, and Hidra are the codenames for the entry-level, mid-range, and top-tier chips, respectively. The low-end Mac mini, MacBook Air, and entry-level MacBook Pro will all utilise the Donan chip, while the higher-end MacBook Pro and MacBook mini will use the Brava chip.

Since the Hidra chip is made for the Mac Pro, it is likely a “Ultra” or “Extreme” category processor. With regard to the Mac Studio, Apple is testing variants that include an M4 Brava CPU variant that is likely of a better calibre than the M4 Pro and M4 Max “Brava” chips, as well as an unpublished M3-era chip.

The maximum amount of Unified Memory that M4 models of Mac desktop computers might handle is 512GB, a significant increase above the present cap of 192GB.

Although TSMC, an Apple supplier, is expected to use an enhanced version of the 3nm process for increased performance and power efficiency, the M4 chips will be constructed using the same 3-nanometer technology as the M3 processors. Apple also intends to include a much enhanced Neural Engine with more cores for AI applications.

This week brought news of Apple’s hardware roadmap. They plan to release a complete portfolio of M4-based Macs later this year, along with various iPad models, and should solidify plans for the introduction of newer iPad Pro and iPad Air models next month.

As they examined how things are going with the iPhone 15 Pro now that it is halfway through its flagship lifetime, they also heard some new rumours regarding iOS 18, which is scheduled to be introduced at WWDC in a few months. Continue reading below for all the information on these tales and more!

As to the source, the M4 series of CPUs will be rolled out later this year to the MacBook Pro and iMac lines, and during 2025, additional models like as the MacBook Air, Mac mini, Mac Studio, and Mac Pro are anticipated to get updates as well.

According to a recent report by Mark Gurman of Bloomberg, other models with M4 series CPUs would be introduced in the next year, after the initial release of the first ones later this year. Gurman provided a more detailed plan for these Macs in his Power On email today.

Gurman reaffirmed that the Mac Studio and Mac Pro would be compatible with Apple’s internally tested M3 Ultra processor, but he added that it is “all but assured that at least some of Apple’s high-end desktops” would forego the M3 chip series.

Gurman said that Apple would highlight the M4 processor series’ artificial intelligence capabilities.

iOS 18 iOS 18 Features

According to reports, Cloud Servers Won’t Be Used for Apple’s First AI Features in iOS 18

According to Bloomberg’s Mark Gurman, Apple’s initial round of new AI capabilities for iOS 18 won’t depend on cloud servers at all.

In the Q&A part of his Power On email today, Gurman said, “It appears that that the first set of features will work entirely on device as the world watches Apple’s big AI unveiling on June 10.” “That indicates that there is not a cloud computing element to the organization’s large language model, the application that enables the new capabilities.”

iOS 18 update Gurman predicts that Apple will likely continue to provide certain cloud-based AI capabilities powered by Gemini from Google or another supplier. Regarding possible collaborations in generative AI, Apple is said to have spoken with businesses including China’s Baidu, OpenAI, and Google. Although it is uncertain whether Gemini or another chatbot will be directly incorporated into iOS 18, it is not anticipated that Apple’s ChatGPT like chatbot would be included in iOS 18.

Given that Apple supply chain experts, like Ming-Chi Kuo and Jeff Pu, have said that the business is aggressively buying AI servers, it is plausible that Apple may eventually provide some of its own cloud-based generative AI capabilities.

New generative AI capabilities for the iPhone’s Spotlight search function, the Siri, Safari, Shortcuts, Apple Music, Messages, Health, Numbers, Pages, Keynote, and other apps are reportedly coming with iOS 18. Previously, Gurman stated that generative AI would let Siri answer more difficult inquiries and auto-complete phrases in Messages.

iOS 18 release date At WWDC, which runs from June 10 to 14, Apple is likely to reveal iOS 18 and other software improvements.

Read more on Govindhtech.com

[trent-crimm]

WWDC (Worldwide Developer’s Conference - the time of the year Apple announces the new things in their OSes) is next week, so good luck on Tim Cook if he’s not gonna announce the spin-off during that week.

Craig Federighi on the other hand, can announce the upgrades and invite James Lance for a Perfect Hair Off.

[mikepercy123]

Apple Search Engine in the works, with a reveal coming at Apple’s WWDC event on 6th June (5 days from now), it is rumoured. Apple SEO about to become the next big thing in website optimisation? or will this be more of an iDevice-centric search engine that exists behind the walled garden? Apple Search News-breaker... Apple Search Engine in the works, with a reveal coming at Apple's WWDC event on 6th June (5 days from now), it is rumoured. Apple SEO about to become the next big thing in website optimisation? or will this be more of an iDevice-centric search engine that exists behind the walled garden? Apple Search News-breaker Barry Barry Schwartz of Search Engine Roundtable broke the news on his website and then shared the revelation on Twitter, where it has gained traction and begun a discussion about the ifs, buts, pros and cons of Apple Search entering the online search market... What we think about Apple Search It would make sense if Apple Search became a worldwide web product, if you think about it. Millions of people use Apple devices daily and search - particularly web search where Google are so dominant - would give the company a new area to exploit and masses of growth opportunity for ad revenue, product sales and new user acquisition. Apple Search Engine Confirmed* According to an Apple insider, Apple Search is definitely coming: https://twitter.com/Scobleizer/status/1530606446009733121 Of course, Apple already has a few options when it comes to search, so Apple Search may not be an announcement of a public search engine, it may just be advancements in the Apple search functionality that already exists. Apple Search: iPhone/iPad/etc. A search engine is the software used to help people find information. Apple’s search engine is called "Apple Search" on the iPhone and iPad. You can access this engine by searching for a term on your device. It presents you with a list of relevant results. You can tap on a result to open it. In addition to the standard search results that Apple provides, you can also search the App Store or iTunes. You can also access the "News" search option to get the latest headlines on the topics you’re interested in. You can also search Wikipedia articles on your iPhone or iPad. The search engine helps you find information by providing a list of suggested results based on your search terms, similar to Google, Bing, or DuckDuckGo to find information or use Apple’s iCloud Search to find content stored in iCloud. Siri Siri is another form of Apple Search that exists on every Apple device, which spans desktops, handhelds, wearables and TV. Siri works like a normal search engine in many ways, just by using your voice instead of typing. The AI behind Siri is pretty advanced and it allows you to make common tasks quicker and hands-free. How will the new Apple Search involve Siri? Will it enable global search using Siri commands to all, even non iDevice customers? First things first, it’s important to note that Apple has not yet confirmed that it is working on a search engine. However, we do know that Apple is working on an update that will be delivered sometime this year. If you search online for “Apple search engine”, you will find a lot of speculation about it. There are also some who have even said that they have heard it will launch at WWDC. Yet, there is also speculation that it won’t come this year at all. This is an important question because if and when it does launch, it will have a tough time competing with Google and even Microsoft, who have both received major boosts in their web search functionality in the past year. We also know that Apple has been mum about the fact that it is working on a new search engine, so be sure to keep an eye out for any official announcements in the coming days! Conclusion The Apple Search engine, if it is in fact coming, will be an interesting development. Many believe that search is where Google and the likes are going to make most inroads. Google may not be as dominant as they once were, but they still have a strong position.

Apple Search engine seems like a battle between Google and Apple, where Google will be fighting hard to claim the top spot. It’s worth noting that Google is not the only search engine out there and there are many more. Apple might also use other search engines, like DuckDuckGo, to boost its search rankings. That said, the fact that Apple has its own search engine, even if it is in an early stage, will give it an edge over its competitors. Apple Search may also be used to enhance some of the other iApps that you already use. The new search engine would give Apple another way to engage with its customers and drive them towards their products. It may also be used to help people find lost items or get directions (and, of course, help you find your iPhone). Apple Search is a win-win-win proposition for Apple, its customers and consumers. The new search engine, even if it is still in the early stages of development, will become the go-to search engine for many people because it is easy to use and does most of the work for you. This article was first published on AIO Spark: https://www.aiospark.com/apple-search-engine-rumoured-june-6th?utm_source=Tumblr&utm_medium=fs-share&utm_campaign=auto-social

[chad-der-box]

2023 WWDC Keynote Recap

This year's keynote is expected to cover a few things.

New software updates to be released this fall

New Macs (specifically looking at a bigger MacBook Air and an updated Mac Studio)

Apple's Virtual Reality headset (Rumored to be named Reality Pro, powered by realityOS).

With that being said, let's get started!

15” Macbook Air

11.5 mm thing; just over three pounds

Magsafe charging and two thunderbolt ports

Available in Midnight, Starlight, Silver and Space Gray

15.3” screen to be exact

18 hours of battery life

Six speakers

TLDR: we made the 13” Macbook Air bigger

Starting at $1299

Available to order today; ships next week

M2 13” Macbook Air dropping by $100 to $1099

M2 Mac Studio

Updating to the M2 Max

Also announcing the M2 Ultra chip, double the performance of the Max

It’s literally two M2 Max chips put together

This thing is stupid powerful and none of you reading this will ever need this power

Faster HDMI ports

MAC PRO

Was not expecting this omg

First Apple Silicon computer to have PCI expansion

All come with M2 Ultra

Afterburner card built directly into the Mac Pro

This is going to be so expensive.

8 Thunderbolt Port

iOS 17

Phone, Facetime & Messages

Personalized contact posters for the phone app so you display how you want to on other people’s devices

Live Voicemail - you can see live transcriptions of Voicemails as people make them

FaceTime now has a “voicemail” function for when someone isn’t available

Messages is receiving stronger search functions

Group chats will jump to the first message you haven’t seen

Swipe on a bubble to reply directly to that message

Check In - let’s your friend know when you get home or let them know if you were delayed or something went awry

All end to end encrypted and on the device

iMessage apps are hidden behind button now to declutter the app

Stickers are being updated as well to be more powerful

Spending way too much time on stickers…

AirDrop

NameDrop - bring phones close together and you can choose to send someone selected contact details

This is basically that old Drop app people had ten years ago

For large files, you don’t have to stay right next to the person anymore

Autocorrect

Autocorrect now becoming stronger using AI (they wouldn’t use that word though)

Keyboard will do better at learning words (no longer changing your swear words to “duck”)

Dictation getting stronger as well with “not AI”

Journal

New App 

Phone intelligently uses data from your phone to create details journal entries

Only uses the information you give it access to

Set reminders for when to make your journal entries

On device processing, end to end encrypted

Standby

When phone is on its side and charging, it will basically transform into a smart display

Shows clock, weather, alarm, calendar, etc.

Even remembers preferred view for where you are when you charge

Basically requires a MagSafe charger but i'd be curious if it would work while plugged in and sitting on its side

The Others

You no longer need to say “Hey” to activate Siri

May lead to a lot more accidental activations if not done correctly by Apple

Photos now creates albums of your pets!!

Offline Maps rolling out as well

iPadOS 17

Widgets & Lock Screen

Widgets are now interactive instead of just displaying info

Lock Screen

iPads getting the same lock screen features as last year’s iPhones finally

Up to 6 widgets on your lock screen

Live Activity features coming to the lock screen (like timers or order tracking)

The Others

Health app now coming to iPad and has been optimized for the larger screen

“The best device for PDFs” lol

Now easier to fill out PDF forms directly in apps like Mail and Notes and not having to switch to other apps

Multiple PDFs can be saved in the same note now, as well as collaborate on PDFs in a note

Better Stage Manager controls

External display support for FaceTime & conference calls

macOS Sonoma

Screensavers & Widgets

Macs receiving the same type of screensavers that the Apple TV has

Widgets can be added to the desktop instead of hiding in notification center

Intelligently faded into the background or tint so they aren’t distracting when opening up apps

You can access iPhone widgets on Mac as long as iPhone is on the same Wi-Fi

All of this is just making me want a touchscreen Mac more

Gaming

On a Mac? lol

Introducing “Game Mode”

Optimizes CPU & GPU performance to make sure gaming is the priority

Lowers audio latency on AirPods

Game Porting Toolkit to make it easier for developers to bring games to the Mac

Video Conferencing

New ways to layer your conference calls with content you are sharing

New effects in calls just like iMessage

Looks cool but will take support from conferencing apps if I’m understanding correctly

Safari & Web Apps

Private browsing locks your private windows when you aren’t using them

Profiles feature let’s you customize your browser to what you’re doing, such as work or school or home

You can now turn websites into web apps, treating it as its own app instead of a tab in the browser

Third party apps allowed you to do this before but its nice that its integrated now

Audio & Home

AirPods

Adaptive Audio - combines Noise Cancelling & Transparency modes

Lets you choose the level that’s appropriate for your current environment

AirPods sense when you start speaking and lower your music appropriately

Some really useful features... now if only the AirPods Pro would stay in my ears

AirPlay

Can use Siri on HomePod to start playing certain devices on your phone like SoundCloud

AirPlay in Hotels

Uses QR code to quickly connect your phone to your hotel’s TV

SharePlay in Carplay

tvOS

iPhone can locate the remote finally!

FaceTime on Apple TV

Wirelessly connects to iPhone to use the camera, and displays the caller on the TV for everyone to see

Also enables you to watch shows on your TV and stay on a call with friends to watch together

Zoom & Webex coming to the TV later this year

watchOS 10

It’s already been 10 years?!?!?!

Widgets

Widgets now hidden right below the watch face so you can scroll to see more useful information quickly

Many apps updated to take better advantage of display and be more glanceable

Fitness

New Cycling features for the Watch

Shows power zones, show up on iPhone as live activity, connect to Bluetooth sensors in bikes

Will keep track of last place you had cellular connection

Last place you had service for SOS calls as well

More trails and trailheads added to Maps

You can see topographic map data now as well to see elevation on trails

Health

Watch now lets you to reflect on your mood & emotions throughout the day (also available on Phone)

Health app will correlate moods with activity and lifestyle changes

Vision Health

Focusing on Myopia

Apple Watch will sense amount of time in daylight for children to reduce risk of myopia

Screen Distance feature lets you know if your device is too close and will cause eyestrain

All health data is encrypted and not stored in the cloud

ONE MORE THING

Apple Vision Pro

Y’all just have to watch the video for this. If Apple delivers on what they’re showing then its a big moment.

•Uses hand & eye tracking to control the device. No controllers. •Apps can react to the world around you •Look at search fields and you can just start talking to fill it out •Also the front of the device shows your eyes… its… weird…  •Calling it “Eyesight” •Supposed to make it easier for people to see where you’re paying attention

•Again, this is such a weird new dynamic that its hard to describe here without seeing the visuals •Works as a 3D Camera  •Turn any space into a 3D IMAX theater

OH BOB IGER IS HERE

• Ok actually watch this Disney demo. Wild stuff. But also consider of it half of it is probably fake.

•New R1 chip in addition to the M2 chip for the device. •runs “virtually silent” so it makes some noise lol •Device makes a 3D avatar of you for FaceTime calls. Like a lifelike avatar. Very different from how Meta does their calls •New images streamed to the displays in 12 milliseconds

•visionOS is the name of the operating system here. The assumed name was realityOS. •Lots of developers, including Adobe & Microsoft, building support for launch •New app store for the device as well •Unlocks via Optic ID, which uses your Iris and stores information encrypted on the device •Device does not share data with developers about where you look on the screen •Over 5000 patents went into this thing

•$3499  •Available early next year •that’s both more expensive and later than what as expected

And that's a wrap. Some real interesting stuff shown today. Public Betas of the software updates should be available in about a month. And if you're looking for the new iPhones or watches, you're about three months too early. Check back in September for more on that!

You can view the whole keynote from today below or a quick video recap from Apple as well.

Recap: https://youtu.be/6_pru8U2RmM

Full Keynote: https://www.youtube.com/live/GYkq9Rgoj8E?feature=share

[cdevroe]

Will Apple's headset enhance productivity?

I’ve written several times about mixed reality experiences over the last 6 or 7 years here on my blog. I recently went back and looked at some of those posts and so I thought I’d sum up my thinking as it stands today, as well as detail what I hope to see from Apple’s headset.

For quick context, VR means that you can only see the virtual world, AR means that you can see some amount of the real world in addition to virtual elements, and MR refers to the broader landscape of experiences that blend any amount of those two.

My main interest has been in seeing a well executed AR experience primarily because I haven’t seen a great VR one yet. Some VR experiences are fun but none of them are very productive.

What do I mean by productive?

Using a Mac on a large screen with a good keyboard and mouse is arguably the most productive set of tools ever devised for the human mind. Information and creation I/O out the wazoo. For the last several decades no one, including Apple, has made a more productive platform. While the iPhone and iPad are very useful platforms that I use every single day, they simply are no where near as productive (yet?) as the desktop computer paradigm. So far my use of any MR experience has felt super unproductive. Doing something as simple as browsing the web in a VR experience has been a slow and clunky experience.

In my personal life experience, here are my most productive platforms in order of how much I can get done while using them:

A Mac laptop plugged into a large screen with a good keyboard and mouse

iPad with a keyboard

iPhone (especially with voice recording, camera’s ability to scan documents, etc.)

A good notebook and pen

Of course, this list needs a big “it depends on what I’m doing” asterisk. There are some tasks, like scanning in handwritten notes, that the iPhone has jumped way way ahead on over the last few years. Or other tasks, like sketching out ideas for my garden, that pen and paper are simply far better suited for. But overall, for the work that I do the Mac reigns supreme.

For my use, I’d love an augmented experience that enhances my productivity not one that encumbers it. I have no interest in using a platform that makes me less productive simply because it looks cool.

OK, so that is where my thoughts are today on MR.

On the cusp of Apple’s headset, which seems very likely to be previewed at this year’s WWDC, I’m looking forward to where they’ve settled on this. Will it be a platform built for fully immersed fun experiences like Ready Player One? Or, will it be a productive augmented version of what we have now like Minority Report?

It is my hope that within 3 or 4 versions of Apple’s headset - say, by 2026 or so - that using an Apple headset for productive work will be as good or better than using an iPad with a keyboard. If they've somehow figured out how to be more productive than using a Mac then they've shot the stars.

If those are my hopes what are my worries?

Apple hasn’t shown itself to be good at creating a virtual assistant and I think the headset would likely require one. Siri is the worst virtual assistant currently on the market. Last night, I asked Siri “How many inches is 500 millimeters of rain?” and it replied with a link to the web to figure it out on my own. I rephrased my question “How many inches is 500 millimeters?” and it replied accurately. I confused it because I said the word rain? Using Siri today while at the same time using ChatGPT or Bard or the like really shows the gap Apple has to make up.

But perhaps they’ve been working as hard on Siri as they have on the headset and they’ve waited to debut the two together? An all new Siri 2.0 that is available on all devices including Apple’s new headset? Given Siri’s reputation in the market I imagine they will have to touch on how they’ve improved it dramatically for this new device.

Another worry I have is how uncomfortable and draining using most headsets are. Use any MR device on the market for a few hours and you’ll see what I mean. The devices themselves feel like a lunchbox on your face and your eyes, ears, neck, etc. are all knackered when you’re done.

One last note regarding price: I think the first version being $3,000 is totally plausible. Perhaps Apple will have a $3,000 build just for developers that they can then return for Apple credit like they did with the Apple silicon transition. If the device is great and makes me as productive as using an iPad or better than $3,000 sounds good to me. I'm sure the price could come down slightly over time.

I'm very hyped that Apple is entering this market. I genuinely hope they have something special to offer. If the headset isn't meant for me but is more geared towards people that play games or will watch movies on the device that is fine too. But I'll be looking for something that enhances my productivity.

[clydedonahue961]

Apple Announces AirPods 4: Release Date, Specs & Features!

Apple recently announced the AirPods 4 release date on 9 September during the Glow Time event. Plus, they announced that AirPods shipping will begin on 20 September.

Apple has finally launched a new version of AirPods 4. It has been reshaped and designed to be very comfortable for every user. Apple has also claimed that these are the “most comfortable AirPods ever.” These latest earbuds have various exciting features, like ANC (Active Noise Cancellation ) and more.

Besides, this new model continues to have an open-air design. It offers an enormous improvement in audio quality. Which also includes support for personalized spatial audio. Let’s jump into this blog to see what else AirPods offers in its new version.

Apple AirPods 4 Versions: Entry Level Model & Higher End Model

Apple earbuds will be launched in two versions. The first is an entry-level model named AirPods 4, and the second is a higher-end model. The latter version comes with an ANC feature. The higher-end version is also known as the AirPods 4 with Active Noise Cancellation (ANC). This version is the first in the standard AirPods line.

In the higher-end version, you’ll see Transparency Mode. It lets users stay aware of their surroundings while on the move. Additionally, Adaptive Audio works to minimize environmental noise. As a bonus, Conversational Awareness automatically lowers the volume. It does so when you’re having a real-life chat with someone.

AppleAirPods 4: Pricing, Availability Date, Pre-order

The standard model costs $129, and the higher-end ANC model costs $179. However, both will be available on September 20th. Otherwise, you can also preorder today; just visit their official site.

Apple is also integrating the earlier Pro-only force sensor. This sensor lets you squeeze the stem to play and pause your music or videos.

Coming to its size, the newest model is 10 percent smaller and comes with USB-C charging without a cable. Meanwhile, this higher-end model, i.e., the ANC model’s case, has a speaker. It is helpful with Apple’s Find My Locator and is compatible with wireless charging.

What Does Apple Offer in AirPods Models?

Since the release of iOS 18, Apple has been offering AirPods models with the Pro, the latest Siri Interaction. This feature, first announced at WWDC, allows you to nod your head yes or no to answer Siri’s queries.

The standard AirPods series was updated in 2021 with the integration of the third-generation AirPods. However, no feature canceled the noise. According to sources, it was not a big seller. Hence, Apple discontinued it and retained the previous-style second-generation AirPods in the series.

Apple Announced the Launch of AirPods Pro 2 & AirPods Max

During a recent event, Apple announced the launch of AirPods 4, Pro 2, and AirPods. The new features of AirPods Pro 2 are hearing protection, hearing aids, and hearing tests. It can help you monitor your hearing ability and make you aware of your ear’s well-being.

AirPods Pro 2 Features:

Apple claimed that integrating 3 health-related features into AirPods Pro makes it unique.

AirPods Max was also introduced at the Glow Time event. These devices come in alluring new colors, including Purple, Orange, Midnight, Blue, and Starlight, and they support USB-C.

AirPods Max Features:

You can use AirPods Max with Apple’s ecosystem, and it is priced at $549. Additionally, you can use a wired connection with Lightning to 3mm (audio cable). You can use it with Apple’s ecosystem; the earphones cost $549.

FAQs

Question 1: When are AirPods 4 coming out?

Answer: The latest AirPods 4 will be available on September 20th, and users can also preorder them. Apple has added many new features to it and released two versions. The standard version and the high-end version. The high-end version’s Active Noise Cancellation feature cancels background noises.

Question 2: What is the price for different AirPods series models?

Answer: Apple has released the price for every AirPod model, including AirPods 4, AirPods Pro 2, and AirPods Max. The prices for AirPods 4, AirPods Pro 2, and AirPods Max are  $129 & $179, $249, and $549, respectively. Apple recently released these prices for their recent launches.  All of them have an incredible set of features, making them the top choice for users worldwide.

Question 3: What features does AirPods 4 include?

Answer: The latest AirPods 4 earphones include exciting features, such as a version that offers Adaptive Audio to reduce environmental noise. It also has conversational awareness features, which minimize the volume of talking to anyone in real life.

Question 4: What is the official release date of AirPods 4?

The release date is September 20th, and users can also preorder them. Apple has added many new features to it and has released two versions: the standard version and the high-end version. The high-end version, also known as Active Noise Cancellation, mainly cancels background noises.

Final Words

In this blog, I’ve explained the latest features of AirPods, AirPods Pro 2, and AirPods Max. I have also included the prices, features, and the release date. After the recent events, all the updates came in September 2024. In simple terms, it came when the Pro’s second-generation version found a new USB-C charging box and wireless audio support.

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Source: https://ijstartcanen.com

[xnewsinfo]

The iOS 18 launch date and time was revealed by Apple through the iPhone 16 launch occasion earlier this month. Apple introduced that the subsequent main replace for iPhones, the iOS 18, shall be launched to the general public on September 16, precisely every week after the launch of the iPhone 16 collection. If you happen to take a look at Apple’s launch sample for iOS, you may simply predict that iPhone customers in India will have the ability to obtain the brand new iOS 18 on September 16 at 10:30 pm. Unveiled at WWDC 2024, iOS 18 has been accessible for builders and beta testers since June. It comes with a bunch of recent options and quite a lot of enhancements. Though it isn't the preliminary launch, iOS 18 will even get the much-awaited Apple Intelligence with subsequent updates. The newly launched iPhone 16 collection will run the AI-powered iOS 18 out of the field. Learn additionally: Are you shopping for an iPhone 16? You'll not have the ability to purchase these official Apple circumstances. We inform you why iOS 18 Launch Date in India: iPhone Fashions Supported by the New iOS ModelAs of 10:30 PM IST on September 16, the iPhone fashions receiving iOS 18 in India embrace: iPhone 15, iPhone 15 Plus, iPhone 15 Professional, iPhone 15 Professional Max, iPhone 14, iPhone 14 Plus, iPhone 14 Professional, iPhone 14 Professional Max, iPhone 13, iPhone 13 mini, iPhone 13 Professional, iPhone 13 Professional Max, iPhone 12, iPhone 12 mini, iPhone 12 Professional, iPhone 12 Professional Max, iPhone 11, iPhone 11 Professional, iPhone 11 Professional Max, iPhone XS, iPhone XS Max, iPhone XR, and iPhone SE (2nd technology or later). Learn additionally: iPhone 16 Plus vs Samsung Galaxy S24 Plus: discover out which flagship smartphone to purchase iOS 18 AI may increase iPhone 16 collection gross salesThe iPhone 16 is believed to come back with quite a lot of upgrades and new options, together with “Apple Intelligence.” A number of analysts consider that the brand new options will drive a rise in gross sales of the brand new iPhone 16, and it seems that Apple has elevated manufacturing of the system by 10% this yr. In response to the report, the Cupertino-based firm is concentrating on a complete manufacturing of 90 million fashions of the ‌iPhone 16‌ collection. Another factor! We are actually on WhatsApp channels! Comply with us there to by no means miss any updates from the world of know-how. To comply with HT Tech channel on WhatsApp, click on right here to affix now.

[ithelpsupp]

Tech enthusiasts are buzzing about the upcoming iOS 18. Apple’s iOS updates always bring exciting changes and improvements. In this article, we will dive into the expected release date for iOS 18 and explore the new features you can look forward to. When is the iOS 18 Release Date Expected? Apple generally follows a predictable pattern for releasing iOS updates. Consequently, we expect iOS 18 to be announced at the Worldwide Developers Conference (WWDC) in June 2024. Following this announcement, the final version will likely be available to the public in September 2024. This timing aligns perfectly with the launch of new iPhone models, allowing users to experience the latest software alongside the newest hardware. Anticipated Features of iOS 18 Although details are still under wraps, several exciting features are rumored for iOS 18. Based on leaks and industry speculation, here are some anticipated improvements: Enhanced Privacy Controls First and foremost, Apple prioritizes privacy. As a result, iOS 18 will likely enhance this focus with new options for managing app permissions. Additionally, we can expect more transparency about data usage and advanced privacy features designed to protect your information. Improved Multitasking Capabilities Multitasking is crucial for many users. Therefore, iOS 18 might offer better multitasking features, allowing for smoother app switching and more efficient task management. For instance, enhancements to split-screen functionality and improved integration with iPad displays are anticipated. Advanced AI Integration Artificial intelligence is shaping modern technology significantly. Consequently, iOS 18 could introduce smarter Siri capabilities, more accurate predictive text, and better machine learning algorithms. These advancements will enhance app performance and user experience. Revamped User Interface Apple occasionally refreshes the user interface to keep things current. Thus, iOS 18 might bring a redesigned interface with new themes, improved widgets, and more customization options. Such changes aim to make your device more intuitive and enjoyable to use. Enhanced Security Features Security remains a top priority for Apple. Therefore, iOS 18 will likely include new security measures. These might involve improved biometric authentication and enhanced encryption protocols. Ultimately, these features will help protect your sensitive data. How Will iOS 18 Impact Your Device? The release of iOS 18 will bring significant changes to your iPhone or iPad. Here’s how it will impact your device: Performance Improvements iOS updates aim to optimize performance. Consequently, iOS 18 will likely make your device run smoother and more efficiently. You can expect improvements in system speed, app responsiveness, and battery life. Compatibility with New Hardware iOS 18 will be designed to work seamlessly with the latest Apple hardware. Therefore, if you own a newer iPhone or iPad, the update will enhance your device’s capabilities and fully leverage its hardware features. Potential Changes to Apps New iOS versions can affect third-party apps. Consequently, developers may need to update their apps for compatibility with iOS 18. As a result, you might notice new features or changes in your favorite apps after the update. User Experience Enhancements iOS 18 will aim to improve your overall experience. For example, you can expect enhancements to the user interface, better integration with Apple services, and more intuitive controls for managing your device. Preparing for the iOS 18 Update To ensure a smooth update process, follow these tips: Back Up Your Device Before updating, back up your device to avoid data loss. Use iCloud or iTunes to save your photos, contacts, and settings. This precaution helps safeguard your data. Check for App Compatibility Some apps may need updates to work with iOS 18. Therefore, check for app updates in the App Store to ensure compatibility before starting the update. Free Up Storage Space iOS updates can be large. Thus, free up storage space by deleting unnecessary files or apps before beginning the update process. This step helps avoid installation issues. Keep Your Device Charged Ensure your device is fully charged or connected to a power source during the update. This precaution reduces the risk of interruptions and ensures a smoother installation. Conclusion: The iOS 18 Update to Look Forward To The iOS 18 release date is highly anticipated by Apple fans. Consequently, everyone eagerly awaits the new features and improvements it will bring. Expected to be announced at WWDC 2024 and released in September 2024, iOS 18 promises significant upgrades. Stay updated by following official announcements and tech news. By preparing your device in advance, you will be ready to enjoy all the new features iOS 18 has to offer.

[fractallion]

The Crafting of Craft.

🖇️ Talking about knowing what you’re talking about - nobody who knows what they are talking about would confuse me with a real programmer.

That said, I just read 🔗 Going the Extra Mile — Beyond CSS, most of which is well above my technical pay grade - but still I was fascinated by the attention to detail around ‘crafting Craft’.

Consider - a whole post (well 75%) devoted to the process behind getting a check box ‘just right’ and the remaining 25% explaining ‘push way’, which I knew had to be coded in some way - but who knew there is a phrase for it?

Great read - even if you aren’t technical you get the idea of their focus on good design - Steve would have been proud of them

“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”

💬 Steve Jobs

… which probably explains why they won app of the year and were name called (not once - but twice) in this year’s WWDC.

The article ends with …

All of this for what? Will all users see the difference? — Probably not. Was it worth it? — Absolutely. These are the minor details that often go unnoticed when present, but become conspicuous when missing. We strive for having as many of those details as possible, making the experience great but at the same time — seamless.

Kudos to Craft - a Great App.

( 🖇️ Related (Page-less Writing Apps) )

[manojsl]

What Makes Apple’s Marketing Strategy So Unbeatable?

The Power of Simplicity in Apple’s Marketing

Apple’s marketing is simple, clear, and bold. It focuses on one main idea: less is more. The company knows people want products that are easy to use. Apple’s ads and branding are clean and minimal. For example, look at their iPhone ads. They usually have a single product image with a catchy tagline like “Think Different.” This simple message stands out. Apple avoids cluttered designs or too much information. Instead, they highlight one key feature. This approach grabs attention and makes their message memorable. Customers see the product and know exactly what it offers. That clarity is a huge strength.

Emotional Appeal and Strong Storytelling

Apple connects emotionally with its audience. The brand makes users feel special, creative, and part of something bigger. For instance, their “Shot on iPhone” campaign is a perfect example. They use real photos from users, showcasing creativity. This kind of content resonates deeply with people. Apple also tells compelling stories. In product launches, they focus less on technical details. Instead, they share how the product improves life. They show real-life use cases. Steve Jobs’ product launches often felt more like storytelling sessions than sales pitches. These stories create strong emotional bonds between users and the brand. When customers feel a connection, they’re more loyal.

Building a Community and Ecosystem

Apple is more than a brand; it’s a community. Their products work perfectly together. If you own an iPhone, you might also want a MacBook or Apple Watch. Why? Because they integrate smoothly. Features like AirDrop or iCloud make life easier. Once you’re in the Apple ecosystem, it’s hard to leave. Apple also holds events like WWDC, which build excitement. People feel they’re part of an exclusive club. This creates brand loyalty. Customers become lifelong Apple users. Their marketing isn’t just about selling products. It’s about building a loyal, tight-knit community that grows stronger over time.

Explore bizusinfo.com, your go-to resource for comprehensive USA contact information. With an extensive directory covering various industries and regions, you can easily find business contacts, customer service numbers, and professional connections.

[fahrni]

Saturday Morning Coffee

Good morning from Charlottesville, Virginia! ☕️

I still get a bit lost in my new gig — at WillowTree — as a React Native/TypeScript dev. The syntax is making more sense and getting easier to follow, but, I do have a difficult time understanding the errors produced by yarn ts:check. It’s the same each time I learn a new language.

I’m also developing an interest in Rust. That’ll have to be a part time interest for a long time I suppose. I have more important business to attend to. 😃

Onward!

Filipe Espósito • 9to5Mac

Shareshot is an iOS app that transforms how you share iPhone and iPad screenshots

A friend of mine, Marc Palmer, is part of the duo who created Shareshot! It is, as always, absolutely beautiful, full featured, and stable.

If I’m not too lazy moving forward I should use it to make screenshots for Stream blog posts and the like.

Congratulations, Marc! 🥳

Andrew Carter • WillowTree Blog

Mobile app interactivity, multimodal voice technology, and AI are all converging with Apple Intelligence — Apple’s new artificial intelligence feature set announced at this year’s WWDC, coming soon with iOS 18 (maybe in October). And the secret sauce powering those awesome interactions is something called App Intents.

Andrew is pretty legendary in the halls of WillowTree. So damned smart and witty, and he plays a mean fiddle and banjo.

Anywho, go give his piece on App Intents a gander, you might learn a thing or two.

Kelly Crandall • Racer

Austin Dillon has been stripped of the NASCAR Cup Series playoff eligibility that came with his victory at Richmond Raceway.

Austin Dillion looked great all night. I don’t recall how many laps he lead but it was a lot. He was two laps short of victory when a late caution came out.

On the restart he was beat off the line by Joey Lagano and fell into second place.

I wanted to see Mr. Dillion win so badly. He hasn’t had a win in a couple years and Richard Childress Racing needed one but the way he did it was not great.

He kept the win but was stripped of his points and playoff berth. They should’ve disqualified him and given the win to Legano, if I’m being honest about my feelings.

Scharon Harding • Ars Technica

Sonos is laying off about 100 people, the company confirmed on Wednesday. The news comes as Sonos is expecting to spend $20 to $30 million in the short term to repair the damage from its poorly received app update.

It’s incredible how much an app redesign can make or break an application or company.

Another critically acclaimed podcasting app called Overcast was also redesigned and released recently. It too has had a very difficult time with its subscribers. Lots of one star reviews and hate.

Rewrites can kill companies. Don’t do it. Evolve your code over time. Think of it as a Ship of Theseus.

Tasha Robinson • Polygon

Ryan Reynolds had very specific tech (and humor) requirements for Wolverine’s corpse

I still haven’t see the new Deadpool but I really want to. Deadpool’s obsession with Wolverine is funny as heck and I’m here for it. Ryan Reynolds and Hugh Jackman are hysterical.

Juan José López Jaimez and Meador Inge • Google Bug Hunters

In a throwback to the past, this blog post takes us on a journey back to a time when eBPF was a focal point in the realm of kernel security research. In this update, we recount the discovery of CVE-2023-2163, a vulnerability within the eBPF verifier, what our root-cause analysis process looked like, and what we did to fix the issue.

Fresh off the heels of the Crowdstrike fiasco we get a story of how Google engineers found vulnerabilities in a Linux technology that allows for similar extensions to the OS. Similar in desired outcome, not in implementation.

Matthias Endler

Quite a few websites are unusable by now because they got “optimized for Chrome.” Microsoft Teams, for example, and the list is long. These websites fail for no good reason.

Chrome has definitely become the new Internet Explorer in a way. Devs have become lazy and don’t code for the open web, they’re coding against a specific browser. Not good. 🤦🏻‍♂️

Stan Alcorn • Rest of World

How Spotify started — and killed — Latin America’s podcast boom

What Spotify has done is not podcasting if it doesn’t allow any podcast player to subscribe to a feed. That’s part of what makes a podcast a podcast. What they’ve done is something that needs a new name.

Lately I’ve heard some podcasts announce ad free versions available on Apple Podcasts, which is also just as bad as Spotify’s locked up audio thing.

Please, don’t do this, keep your podcast a podcast and find a better way to create subscriptions. Others have done it. You can too.

Patreon

Apple is requiring that Patreon switch to their iOS in-app purchase system starting this November, or risk being removed from the App Store. Here’s what’s coming, and what you can do about it.

My opinion on this is simple.

If they really believe in creators Patreon should abandon their iOS App in favor of a really great mobile experience on their website.

Liam Proven • The Register

Before WordPerfect, the most popular work processor was WordStar. Now, the last ever DOS version has been bundled and set free by one of its biggest fans.

It’s not surprising how many fans of WordStar exist. Many of them are novelists and columnists. The best of the best writers in the world. Of course they’re most likely of a certain ventage, if you know what I mean? 😂

I started as a BASIC programmer and used WordStar as my editor until I discovered Brief. True story.

David Edwards • Raw Story

Judge Chutkan faces call to seize Trump’s passport after threat to flee to Venezuela

Can Judge Chutkan do the opposite and encourage Trump to move to Venezuela, now? That would solve a lot of problems with the upcoming election and help preserve democracy.

It would be a great service to the country. 🇺🇸

Rex Huppke • USA TODAY

Trump rambles, slurs his way through Elon Musk interview. It was an unmitigated disaster.

I listened to it for a few minutes and the Orange Man sounded like Sylvester the cat!

Sufferin’ Suckatash! 😋

[trent-crimm]

Tim Cook: WWDC TIME

Me: Are you announcing the spin off or nah

[mikepercy123]

Apple Search Engine in the works, with a reveal coming at Apple’s WWDC event on 6th June (5 days from now), it is rumoured. Apple SEO about to become the next big thing in website optimisation? or will this be more of an iDevice-centric search engine that exists behind the walled garden? Apple Search News-breaker... Apple Search Engine in the works, with a reveal coming at Apple's WWDC event on 6th June (5 days from now), it is rumoured. Apple SEO about to become the next big thing in website optimisation? or will this be more of an iDevice-centric search engine that exists behind the walled garden? Apple Search News-breaker Barry Barry Schwartz of Search Engine Roundtable broke the news on his website and then shared the revelation on Twitter, where it has gained traction and begun a discussion about the ifs, buts, pros and cons of Apple Search entering the online search market... What we think about Apple Search It would make sense if Apple Search became a worldwide web product, if you think about it. Millions of people use Apple devices daily and search - particularly web search where Google are so dominant - would give the company a new area to exploit and masses of growth opportunity for ad revenue, product sales and new user acquisition. Apple Search Engine Confirmed* According to an Apple insider, Apple Search is definitely coming: https://twitter.com/Scobleizer/status/1530606446009733121 Of course, Apple already has a few options when it comes to search, so Apple Search may not be an announcement of a public search engine, it may just be advancements in the Apple search functionality that already exists. Apple Search: iPhone/iPad/etc. A search engine is the software used to help people find information. Apple’s search engine is called "Apple Search" on the iPhone and iPad. You can access this engine by searching for a term on your device. It presents you with a list of relevant results. You can tap on a result to open it. In addition to the standard search results that Apple provides, you can also search the App Store or iTunes. You can also access the "News" search option to get the latest headlines on the topics you’re interested in. You can also search Wikipedia articles on your iPhone or iPad. The search engine helps you find information by providing a list of suggested results based on your search terms, similar to Google, Bing, or DuckDuckGo to find information or use Apple’s iCloud Search to find content stored in iCloud. Siri Siri is another form of Apple Search that exists on every Apple device, which spans desktops, handhelds, wearables and TV. Siri works like a normal search engine in many ways, just by using your voice instead of typing. The AI behind Siri is pretty advanced and it allows you to make common tasks quicker and hands-free. How will the new Apple Search involve Siri? Will it enable global search using Siri commands to all, even non iDevice customers? First things first, it’s important to note that Apple has not yet confirmed that it is working on a search engine. However, we do know that Apple is working on an update that will be delivered sometime this year. If you search online for “Apple search engine”, you will find a lot of speculation about it. There are also some who have even said that they have heard it will launch at WWDC. Yet, there is also speculation that it won’t come this year at all. This is an important question because if and when it does launch, it will have a tough time competing with Google and even Microsoft, who have both received major boosts in their web search functionality in the past year. We also know that Apple has been mum about the fact that it is working on a new search engine, so be sure to keep an eye out for any official announcements in the coming days! Conclusion The Apple Search engine, if it is in fact coming, will be an interesting development. Many believe that search is where Google and the likes are going to make most inroads. Google may not be as dominant as they once were, but they still have a strong position.

Apple Search engine seems like a battle between Google and Apple, where Google will be fighting hard to claim the top spot. It’s worth noting that Google is not the only search engine out there and there are many more. Apple might also use other search engines, like DuckDuckGo, to boost its search rankings. That said, the fact that Apple has its own search engine, even if it is in an early stage, will give it an edge over its competitors. Apple Search may also be used to enhance some of the other iApps that you already use. The new search engine would give Apple another way to engage with its customers and drive them towards their products. It may also be used to help people find lost items or get directions (and, of course, help you find your iPhone). Apple Search is a win-win-win proposition for Apple, its customers and consumers. The new search engine, even if it is still in the early stages of development, will become the go-to search engine for many people because it is easy to use and does most of the work for you. This article was first published on AIO Spark: https://www.aiospark.com/apple-search-engine-rumoured-june-6th?utm_source=Tumblr&utm_medium=fs-share&utm_campaign=auto-social

[jcmarchi]

Siqi Chen, Founder & CEO of Runway – Interview Series

New Post has been published on https://thedigitalinsider.com/siqi-chen-founder-ceo-of-runway-interview-series/

Siqi Chen, Founder & CEO of Runway – Interview Series

Siqi Chen is the founder and CEO of Runway, an a16z and Initialized funded startup enabling operators to understand their business without needing a degree in finance. As an operator and founder, he served as the CEO of Sandbox VR (a16z), VP of Product and Growth at Postmates (later acquired by Uber), CEO of Hey, Inc (Google-funded, acquired by Postmates), Head of Product at Zynga (IPO 2011) and CEO of Serious Business (funded by Lightspeed, acquired by Zynga).

In addition to his operational roles, Siqi is an investor in nearly a hundred companies, including notable names like ElevenLabs, Amplitude, Pipe, and Owner.com. Prior to his entrepreneurial ventures, Siqi made significant contributions at NASA JPL, where he achieved the distinction of being the sole recipient of a Congressional Space Act award while still in school. This recognition was a result of his contributions to machine vision technology on the Mars Exploration Rovers.

Can you explain the concept of ‘ambient intelligence’ and how it differentiates Runway from other AI-driven financial platforms?

Ambient Intelligence is a completely new expression of how AI can be used in products. Most products treat AI as a separate creature right now—it’s either an agent working on its own, or a chat interface you have to talk to. Those are the default experiences, but there’s another way to do it: by making the AI invisible.

If you look at how people actually use AI at work, GitHub Copilot is probably the most widely used tool. It isn’t a separate chatbot or agent. It’s more subtle, and so deeply embedded in GitHub’s platform that it just makes what you’re doing faster and more efficient. With the current capabilities of AI models, that kind of seamless integration is a much better expression of AI.

Apple did the same thing with its latest iOS announcement at WWDC. They didn’t add separate agents or chatbots. They just built AI into their workflows, so it can solve math equations as you type them or summarize text in real-time.

That’s how AI should be expressed: as a tool for thought, working quietly in the background. At Runway, we call it Ambient Intelligence.

We agree with Joel Spolsky, who worked on Microsoft Excel, and once said: “Google uses Bayesian filtering the way Microsoft uses the IF statement.” That’s how deeply ingrained technology should be in a workflow. 

It’s the same with AI. Four years ago, we thought about calling ourselves “CFO.ai.” We were advised against it because calling our product “AI-powered” would soon sound as dated as labeling it “powered by AJAX” or “powered by AWS.” All technology eventually becomes outdated, so the focus should be on enhancing user experience instead. In Runway, AI is deeply embedded in workflows and doesn’t have to be prompted. It automatically explains what your model does or why your actuals are different from your forecast. That’s what we mean by Ambient Intelligence—an expression of AI that’s a native part of your workflow, so it enhances everything you do and makes you go faster.

What inspired you to create Runway, and what key challenges in financial planning are you aiming to address with this platform? In 2020, when I was the CEO of Sandbox VR, our revenue dropped to zero after the COVID-19 pandemic hit. Nobody knew how long the pandemic would last, so we needed to create multiple contingency plans for emergency funding—ranging from 3 months to 2 years. We had to create those scenarios manually in Google Sheets, using email and Slack to collaborate. It was such a clunky and error-prone process, that I asked my CFO if there was a better tool for this task. He said: “No, this is it.” I couldn’t believe it. We had tools like Notion, Figma, and Airtable, but nothing built specifically for finance. Everyone found finance—and by extension, business—difficult to understand. But no one had solved that problem. So I asked myself a simple question: what if everyone could understand how their business actually works? That’s why I started Runway.

Our goal is to make business accessible and understandable to everyone. Runway shows how all functions, from sales and marketing to product and engineering, fit together. It gives teams a clear, shared understanding of the business, so they can align on strategic decisions and create more impact.

Ambient Intelligence goes further. Because it’s deeply embedded in Runway, it makes your work clearer, better, and faster. It automatically gives helpful context, and surfaces deep insights to help you make better decisions effortlessly. 

How does Runway’s Ambient Intelligence proactively support finance teams without being intrusive?

The short answer: by not turning AI into a separate creature—like an agent or a chatbot—that you have to interact with. 

Ambient Intelligence is invisible; it’s part of your everyday experience with Runway. It works quietly in the background, without interrupting. It’s built into the platform, so it can anticipate intent and help you without being prompted. In the same way the GitHub Copilot autocompletes your code, or Apple Intelligence solves formulas as you write them, Runway’s Ambient Intelligence makes your work clearer, faster, and more efficient. 

What that means is you don’t have to trace a driver through your entire model to understand how it connects with everything else—we just tell you that, in plain English. You don’t have to check if your actuals match your forecast—we highlight deviations and help you understand what happened. All of that happens automatically—Ambient Intelligence doesn’t make any changes to your model or scenarios, and doesn’t have to be told which context or insight is most relevant to you in the moment. It just does the job.

Could you elaborate on the ‘Driver Explanations’ feature and how it enhances understanding across the organization? In any business model, the drivers are interconnected and form a complex network. That means you have to trace a driver through the entire model to understand how it’s calculated and what it impacts. The way people do that today is by digging through spreadsheets and tracing everything manually. Understanding a single formula is not enough; you have to know how one driver impacts others, and how the entire network is structured. That’s how you build deep intuition about the business and identify the levers you can pull.

Runway makes that easier. When you hover over a driver, we show you a clear, concise, automatically-generated explanation that helps you understand how it works. You don’t have to ask a chatbot what ‘Gross Margin’ is and how it fits into your model—we explain everything in plain English. That’s how ‘Driver Explanations’ work—seamlessly, invisibly, and automatically, so everyone at your company can understand your model.

Runway claims to turn hours-long tasks into seconds. Can you share specific examples or metrics that highlight this improvement

This was a quote from one of our customers Andrew Maher, Head of Finance at Superhuman. Read the full story here. 

“With Runway, we saw our efficiency skyrocket with a 50X to 100X improvement, turning hours-long tasks into seconds,” said Andrew Maher, Head of Finance, Superhuman. “Complex financial models were distilled into clear, actionable insights, making it easier to respond quickly to key executives. Runway was like adding a touch of magic to our financial strategy, turning data into actionable intelligence—imagine having a co-pilot in finance that brings critical insights alongside number crunching.”

How does Runway’s integration with existing business tools like accounting software and CRM systems enhance its functionality? We give you a holistic understanding of your business by pulling in both data and context. Runway integrates with over 650 of the most common tools, and we go beyond usual integrations like general ledgers and HR systems. We connect with CRMs, databases, spreadsheets, and even project management software like Jira.

We believe that finance isn’t just about finance; it’s about understanding how everything in the company fits and works together. By integrating with project management tools and databases, for example, we connect important context to your business model. This way, different departments work with a single source of truth, and get a shared understanding of your business.

How does Runway position itself against competitors like traditional financial planning tools and other modern AI-driven platforms? Our core belief places us in an entirely different category from other financial solutions.

The main challenge of modern finance is collaboration. But the idea that finance should be collaborative isn’t new; it’s been around forever. And yet, no one has actually built a product that enables real collaboration. Why is that?

Because traditional tools only help you save time or give you more control. That’s where they stop. Our core belief is that these things are table stakes. What modern finance needs is something that helps everyone immediately and intuitively understand how the business works. Real collaboration can only happen once everyone has that shared context. It’s understanding that lies at the center of this problem. That’s what Runway solves for finance, product, sales, marketing, and every other team.

To make business understandable, we start by connecting your data to important business context and your roadmap. We use abstractions that actually map to how people think. And people don’t think of plans in terms of numbers on a spreadsheet—they think of decisions and timelines. So we show plans in a way that’s intuitive, and that everyone can easily play with. Anyone in your team can modify these plans, and see how different decisions would impact your model. That’s how we deliver a shared understanding of how your business works. 

Our deep focus on creating clarity sets us apart. Our customers, like Superhuman, AngelList and ConvertKit (soon to be Kit), are already seeing the difference with Runway.

What strategies are you employing to maintain Runway’s competitive edge and continue its rapid growth in the market? We don’t compete with those who build financial products for finance teams. 

We have customers in finance, but the core value we deliver is this: real collaboration across the entire organization, driven by true understanding. 

We’re uniquely focused on creating deep, intuitive understanding. Our design and engineering efforts are focused on this single goal. No one else in the market shares our level of focus on solving this specific problem. 

I don’t think we have any competition at all. We’re playing an entirely different game.

How do you envision the role of AI and ambient intelligence evolving in the finance industry over the next five years? As AI capabilities evolve, I think we’ll see a major shift in how work fundamentally gets done. While I don’t think models are quite there yet, it’ll happen very quickly. When it does, we’ll see a significant increase in the amount of leverage people have—one person will do the work of ten, a hundred, or even a thousand people. Enterprises will leverage AI to get more output with the same headcount, and planning will become exponentially more complex. But people will still need to make strategic decisions and understand how the business works—only much faster, and way more efficiently than ever before. We’re going to need radically better tools for thought just to keep up. Ambient Intelligence can enable that by enhancing human capability effortlessly, without getting in the way.

As a CEO and AI influencer, what are your thoughts on the broader implications of AI in business planning and decision-making? Let’s set aside AGI, ASI, and the idea of technological singularity for a moment—because in that world, where AI does everything and we’re all lounging by a pool, it’s a completely different story.

Before we reach that point, though, I think we’ll see an exponential boost in human capability—where one person can do the work of hundreds. Human output will reach unprecedented levels, making businesses and systems much more complex. We’ll need AI to help us understand what’s happening and to make smarter decisions.

It’ll all go hand-in-hand—AI will drive increased leverage, which in turn will add to the complexity of systems. To manage increased complexity, we’ll need even more advanced tools to further enhance human capability.

Thank you for the great interview, readers who wish to learn more should visit Runway.