#yandie stuff

[yandie106]

[eternadreeblissa]

Redesigning Cal!!

Variations and explanations under the cut :DD

My brain got fried trying to draw the full body design, so I settled for a headshot for now. No worries I'll post the full one at some point!

Anyways, Cal is tricky to design: he's essentially a past version of Wild. If I take off the uniform he'll be a twin of some sort, and while that makes sense he's very different from Wild and I feel he deserves a design of his own that differentiates him from Wild SOMEHOW. But where else can I get ideas BUT Wild??

To solve this, I figured he'd have some clothes aspects of the chain into his clothing :0 an example being the fluffy fur pelt like scarf, like Twilight's! I have more ideas in things like that being incorporated onto him, but there's only so much space in a headshot. Anyway, it's little things like that that show the chain accepting Cal as their new brother and part of the family! Like little gifts or smth 🥺

When I finished, I couldn't help but think of some headcanons: i imagine perhaps while Cal's insecurities and stuff would mellow down or so with the chain and darling comforting him, he still can't exactly help his stiffness and silence; he can't help it when he got thrown into the royal knights, especially becoming the personal bodyguard of the princess. There's a lot of scrutiny placed on him, and so much pressure. It's no wonder why he shut himself up for a while. So even when the chain and darling would soften and loosen him up, he's as silent or so as a board when around anyone else but his brothers and beloved. He can't really trust, nor feel at much ease. Man's always on guard, and when he found himself a goddess to worship? Especially more so. So it felt fitting to give him some mask that covers half of his face; it shows he isn't exactly open, and is reserved and closed off for most. He does at times puts it down with the chain and Y/N, of course.

The fur pelt thing around his shoulders, I imagine he takes comfort in them; they're like a hug from Twilight or even the chain, and the soft fur helps give him a little happiness and it's soothing. He holds it when he thinks of his brothers, and perhaps tugs it around him, like a blanket around him whenever the chain isn't with him. (He especially does it a lot in TTAU :')) But those are headcanons for another day—)

Also, that rose? It's darling's flower! In Yandy's case, it could be a wildflower, but it can change into any flower or symbol u want! But for my Y/N or OC, they're heavily themed around roses so it's only fitting <33 anyway, it's much like an oath, and a seal to the vow; to accept the chain as family, means accepting and worshipping their goddess. He clutches the flower whenever he thinks of his darling, when he misses her, when he's ridding off a pest that dared to hurt her, so on. (Another habit he does in TTAU—)

Lastly, the hoodie. More so a nod to his role in my head: being a shadow protector of the sorts. Because he's always there in the background, standing there blending into the crowd. No one notices him (except mayhaps his newfound family), and it gives him the upper hand when facing off enemies and the likes. They won't notice they were taken out until they black out suddenly. Tho, this with the mask? Ninja, assassin vibes. And he probably fits the role too. You wouldn't see him coming, and while the telltale signs of his boiling wrath mayhaps be flowing out of his body, you wouldn't stand much of a chance with this guy.

[simayeeet]

I attempted to watch this Chinese drama that takes place during the mythical era of China's origin (I think it's officially called the Three Sovereigns and Five Emperors Era? Perhaps just Pre-Imperial China or Pre-Xia Dynasty.). It is not in English so I used my elementary Chinese skills to try and understand it to the point I kinda got what was going on. I was surprised it was from 2010 too, like around the same time as the newer Sanguo adaptation.

The era is like pre-imperial version of Sanguo, which I think drawing parallels between that era and the famous 3K era would be a fun concept. After all, when you boil them both down to their most basic ideas, it is just a buncha human leaders trying to unify China, eventually leading down to 3 factions fighting in the last stretch. (Shennong/Yandi, Huangdi, and Chiyou for the ancient humans, Cao Cao, Liu Bei, Sun Quan for imperial China) (though Chiyou I'd say was more like if Lu Bu didn't lose Xiapi)

My incomplete findings:

The show is called Ancient Legends in English though I can only watch it by searching its Chinese name. What I pieced together was:

The protagonist is Shennong, who was born with an unknown father, which led to the patriarch of his tribe trying to kill him, but learned how to use fire which saved him. He became king at some point and wanted to unify central China, but had to fight Huangdi in a decisive battle that left him defeated and injured. When he was fleeing, a pretty lady saved him (later turns out to be Huangdi's neglected wife) and they ran off to live in a remote forest together because they fell in love. Shennong originally was called Yandi, but he changed his name and basically went into hiding. Though people and Huangdi recognize him as the former king.

There is another character Huashen, the goddess of flowers, who comes down to Earth to help do some things, beat up people, got kidnapped by a dragon prince, but saved herself. Some stuff I didn't pick up but she is a spunky fighter princess overall. Like if Sun Shang Xiang was actually written correctly, you know.

Shennong's pretty girlfriend dies (I think she was sick) and he gets super sad and then meets this strange man that he learns is his father, Fuxi. (Which made me do a little grimace when I remembered the Warriors Orochi versions. But that's par for the course, there's so many variations of how related these gods are. Shennong is sometimes Fuxi and Nuwa's distant descendent depending on your source.) Fuxi and Nuwa are siblings and Nuwa made her clay people. Nuwa I think is the Jade Emperor's wife here. But in this drama, Fuxi rejected his godhood to live among humans and become their king, hit up Shennong's mom, then leave.

There was an ongoing war between Huangdi and Chiyou that happens in the background. Throughout the show, there's this old dude acting like a meta narrator, telling you little tidbits or surmising myths that get featured in the show. He's revealed to be the guy who acts like a messenger for the Jade Emperor in Journey to the West where he I think tells Sun Wukong he was Protector of the Horses (stableboy). Either him or Laozi. It's hard to tell these Taoist old men apart ok. This is why you need to yassify them-That wouldn't help either.

This show also uses some funny cgi for monsters, like a qulin Shennong has is Hot Cheeto red and looks out of place wherever it goes. There is a scene where a god is talking to a floating 3d turtle and then it zooms up on its face and it's just A REAL ASS TURTLE face with a voice coming out of it. Honestly I loved it.

This would be a good show if I COULD UNDERSTAND IT. Sadly I could not find it with English subtitles, so I am just taking my crude piecing togethers and running.

[dorothygale123]

Last time when I was talking about the Red Emperor I mentioned Chiyou, so let's learn a bit more about him today.

As I said, he's a descendent of the Red Emperor who also tried to overthrow the Yellow Emperor and failed. There are a lot of parallels between them, but plenty of differences too.

For one, Chiyou is described as being a childhood friend of the Yellow Emperor. If we combine this with the fact that the Red and Yellow Emperors were half-brothers, we can infer that Yandi, the Red Emperor, was older. Anyways, Chiyou got all jelly of his bestie and tried to do a coup.

He was also the eldest of 72 brothers. Sources vary on whether these were actual blood brothers or sworn brothers a la Sun Wukong and his posse, but they were loyal to Chiyou and ready to help him overthrow the Yellow Emperor. They had lots of big awesome battles and stuff, but Chiyou eventually ended up losing when his plan to use a rainstorm was thwarted by the Yellow Emperor's daughter Nu Ba, a drought spirit.

I think the biggest difference between Chiyou and Yandi's coups is how they ended. Yandi was allowed to live and continues to be a respected god until he retired, while Chiyou was executed for his crimes and beheaded by the dragon Ying Long at the command of the Yellow Emperor.

However, just because he was dead doesn't mean he was forgotten about. He was still often prayed to as a god of war for victory in battle, so he still maintained a decent amount of respect after his death.

[xxxhoekage]

Hey 👋 I’ve been following you for a while and have been wondering where do you get your outfits? It seems like you have a similar body type to mine and I just love the stuff you wear.

Yandy, ASOS, Shein, Lovehoney, and Amazon!

[catgirlphallus]

wtf is that lingerie list it's so hotttttttttttt

yandy doesn't sell gift cards or I'd buy you one ⚰️⚰️⚰️⚰️⚰️⚰️⚰️⚰️⚰️

do you have an amazon wishlist or something

Amazon wishlists share your name and address, up to the city (and I live in a small enough one that this would entirely out me which I Try To Avoid) but amazon gift cards via mail are secure I believe. Plus, I was pleasantly surprised to see that for light stuff like lingerie, the shipping to France comes out to $10~12 (or for option 3, $3) which is actually not that bad at all.

If you or anyone wants to participate in getting anything and having photos of it when it arrives, an e-mail address one could say what they wish to see pictures of on a caged girl and perhaps send a gift card to is lys.nsfw (at) gmail (dot) com

And here is what does ship to my country that I found on Amazon, hoping anything on that list catches someone's eyes 🤭

[1] panties with convenient slit~ (the ones I'm looking at are the last option "Red1" though if someone is interested in something else, eh...) [2] another pair, this one black and with a more "framed" opening [3] fishnet-and-wetlook body with crotch hole (option "5-black", should be the ninth option aka the last on the first line on a normal monitor) [4] transparent body with open bra, flowers, lace, and crotch hole [5] transparent body with open bra, flowers, less lace, and crotch hole [6] technically-a-bathing-suit which barely covers the breasts and absolutely does not cover the crotch, it just points to it (black should work best but again, requests have some level of priority if someone's participating in the thing lol) [7] push-up effect very lacey body that is not open at the crotch but very stretchy and should let the cage out the front easily (given my best cage is light pink, red or black option should be optimal, but again, priority to any requester's tastes lol)

Feels extremely weird to be doing this tbh, but good-weird, like, exciting-weird

[night-fox10]

Omg @yandie106 I'm really sorry.. Uhuhuh i was looking at cat that's why i draw cat.. Dammit why i didn't think of this(I'm so stupid ).. Anyways ..i hope you all like it (๑¯ω¯๑)

I really have good time draw this boii

[knife-ear]

yo what online clothing sites u like best?

I don't actually order clothes online too much since I'm Tall And Thick so I like to try them on in person, but since I can't right now, I usually go to Torrid and I just ordered some stuff from Shein! I also like Target and Kohl's because I've always shopped there 😔

[mikeshouts]

Sexy Hand Sanitizer Costume Is A Thing Now Because, It’s 2020

Welcome to 2020.

Follow us for more Tech Culture and Lifestyle Stuff.

[yandie106]

In a thousand and one nights

[f4xy]

My personal boundaries :D

ok so like, i’ll put this as a link later, but i am really hoping this could actually help others to navigate around my stuff without making me uncomfortable. if it does, then good! any violations to these boundaries wouldn’t be appreciated

I am not a fan of requests or art trades unless you are very close to me.

No negotiation on anything.

I am not Pyrocynical. This is F4xy. Please stop saying I am in anyway related to him because I am not, we just have similar avatars to represent ourselves.

Removal of my watermarks are highly forbidden.

Plagiarism or vandalism on my art are strictly prohibited as well. 

The names I have given to you guys about myself are ‘Yandy’ and nicknames related to ‘F4XY’, but please do not ask about my real name.

Do not harass my friends.

Discrimination of any kind is highly prohibited.

If you find interest into voice dubbing my comics, please leave a dm first for permission!

Reposts are okay as long as I am properly credited, do not under any circumstances take my art and claim it as yours.

Pfps and wallpapers of my art is good!

I have multiple social media platforms, but for now I’ll only show my Tumblr, Twitch and Twitter. The others are either not the real me or it’s my privated accounts.

Do not use my art to sell your merch. These are my stuff!

Usage of my art as references are perfectly fine with me.

I’ll collab whenever I want to. But not all of the time tho :D

I’ll join fandoms based on my own likes. Don’t negotiate me to join other fandoms tho.

No requests for face reveal please :D

oh yea im extremely sensitive to subjects about covid 19, so please don’t ever suggest ideas related to it thanks

[shadowetienne]

Etienne’s Top Fives of 2019: Cpop Edition - Groups

Starting a new set with my Cpop Top Fives! First up: Groups.

This year was a little bit sparser for me in the Cpop department. I’ve struggled with keeping up with some groups, and some groups have disbanded or just not been active (or are going through a slow disbandment even if they’ve not officially fallen to bits). It’s also just harder for me to keep track of Cpop groups in general (please talk to me about Cpop, especially if you like groups, share things with me!!).

If a group has subunits or members doing things solo under the auspices of the group, I consider that part of the body of work of the group over the course of the year as long as the group has also done stuff as a group. (If there is solo stuff done not connected to the group it gets a little blurrier, but I try not to have soloists and groups overlap.)

The list with representative MVs is under the cut!

Cpop is what got me into pop music, back in the late 90s/early 2000s, Cpop was literally the only pop music I listened to. But things have changed, and my access has changed... I feel like there has also just been a major drop off in Cpop groups (as opposed to soloists which still seem to be going pretty strong). The recent uptick in competition shows seems to be bringing back the group as a format a little bit, and I hope to see that trend continue at least some, but so far, I’m struggling with finding groups that I really love. Please send me suggestions! Give me things to search up and enjoy! My level of Chinese is such that once I know what to search for/where in general to look, I can find more by myself, but generic searches to find things are hard because there’s an overwhelming amount for me to read through.

Here’s a shoutout to the groups that made the preliminary list (in the order I wrote them down over the course of the year): 疾风少女 [Blast Girl/Jifeng Shaonu] {Kimberley, Chen Fangyu, Liu Renyu, Wang Ju, Li Zixuan, Gao Yingxi, Qi Yandi, Liu Xiaoyu} (“疾风” [“Blast]) [They didn’t make the final cut primarily because they were a short term group formed for this song. I enjoyed the song itself and them working together post PD101China a lot!], Desert 5 ( “戰場”[“Battlefield”]) [This was a fun little collab group post Qing Chun You Ni, and it had a lot of contestants who didn’t make it that I liked, but they had a very short existence and one, admittedly very good, song.], R1SE (“谁都别吝啬” [“Be Yourself”]) [I wasn’t entirely happy with the results of Produce Camp, though my only favorite who made it as far as the final did make it into the final group. I haven’t been following them as closely as some other groups, but I have been trying to give their music a chance.], Tangram (“Focus” {MV released in Jan but song last year} / “Stay With You” audio released this year) [I love Tangram a lot, but their MV/song release situation was confusing this year.].

Honorable Mention:  S.I.N.G. (“Mermaid” {Jiang Shen solo} / “觸電” [“Electric Shock”] / “千盞” [“Millenium”] / “解夢” [“Dream”])

MV Link: https://youtu.be/mJHgG14eLQE (“千盞” [“Millenium”])

I was in a slightly weird place with S.I.N.G. this year with my favorite member is out until mid 2020. Even so, I quite liked “千盞” [“Millenium”] and to a slightly lesser extent “解夢” [“Dream”]. I love the fact that S.I.N.G. incorporates a lot of more classical Chinese elements into their music, and the dances for the songs are always interesting. (Bias: Lai Meiyun (who is out for Rocket Girls), to a lesser extent Xu Shiyin)

5) Rocket Girls (“风” [“Wind”] / “飒小姐” [“Extraordinary Girl”])

I have been pleasantly surprised with how happy I’ve been with Rocket Girls considering all the issues I had with PD101China as it was airing. They’ve produced a lot of songs I like! This year was solid, and I’ve enjoyed that they’ve tried to style all the girls in ways that suit them consistently. “风” [“Wind”] (above) was probably my favorite release from them this past year! (Biases: Sunnee, Lai Meiyun, but I’m fond of quite a few of the others, this group just took two of my biases from other groups)

4) 木及少年 [Muji Shaonian] (“专属爱称” [Exclusive Love])

I love these boys so much as a group, and I want to see more from them! Though I liked their 2018 MV better than the “专属爱称” [Exclusive Love] MV (above), I did think that this was cute and showed off their voices pretty well! They also did release “七剑雨茫似无双” [Seven Swords] MV this year, which I liked better in some ways. This year also featured my two favorite members going on Produce Camp, and while I have a lot of mixed feelings about that (and sad feelings that neither of them did as well as I hoped they would), it did give me more content for them, which was nice. (Biases: Lin Yadong, Zhang Dayuan)

3) Oner (“Attack”)

Well, this was a rough year for this group in some ways, generally a messy loss of a member. I am not commenting on that in particular, but I was really glad to see Oner release an as three MV, even just animated, of “Attack” (above), and start releasing more content towards the end of the year. I am hoping that 2020 is going to be a year with good outcomes for the remaining three members. (Biases: Ling Chao, Mu Ziyang)

2) Unine (“Bomba” / “Set It Off”)

Unine is about the most excited I’ve ever been for the line up of a competition show group. It was two off from my ideal line up, and I don’t dislike any of the members, and every single one of the members that I desperately wanted to make it did. I’ve been happy to see them relatively active in their first year making group music, and it’s a good sign that some of the issues that came up with Nine Percent have been figured out for a short term group this time around. “Set It Off” (above) was definitely my favorite release from them, but they’ve been overall solid, and they’re excellent performers. (Biases: Wenhan, Zhenning, Mingming, Changxi, but honestly... most of them, like I said, two off my ideal line up)

1) Nex7 (“頭號任務” [“Number One Task”] / “WYTB”) 

Nex7 (NEXT, however they’re billing themselves right now) is rising to be one of my definite favorite new wave Cpop groups in that they are a long term group that consistently puts out music that I like and is being promoted as a group not just a collective of soloists that sometimes does things together. I appreciate that Yuehua is working on refreshing the group format through this group, and hopefully more to come. (Biases: Zhengting, Quanzhe, Chengcheng)

[12thhouseangell]

Babes I’m not sure how to invest in my look anymore any tips? I only wear VS at work but the outfits aren’t as cute anymore I’m just not motivated anymore

Why don’t you exfoliate your body every couple days with a sugar scrub. Maybe get some new acrylics (if you don’t already have them) in a new shape and colour. Go get a trim! Maybe try a new cute hair style for work 💕 look at some cute little clips you can wear. Wear some glitter or buy a new sweet smelling perfume 💗 hoops make me feel Uber fem if you don’t already wear those. Maybe look at some new makeup tutorials on YouTube to help with a new look 💕

I buy a bunch of stuff online- maybe try some new brands for your lingerie.

La perla / agent provocateur / honey birdette (beautiful buy pricey)

Trashy lingerie/ yandy/ discount stripper/ upscale stripper

La senza, lounge intimates, meshki intimates. There’s some cute things on Etsy. You honestly just have to dig.

Maybe look into buying a new pair of pleasers/ work shoes.

This is just the in between of your dancer persona now and the dancer you will become💜

[letthem--eatcake]

Where do you get your lingerie from (for work)?

I tend to wear the same few things over and over again for years. I have some Victoria’s Secret stuff (the quality was better even only a few years ago), Fredericks of Hollywood seems to be better quality (but their box lingerie could be a little better in reguards to sizing), Agent Provocateur, Yandy (box lingerie doesn’t fit great in general but there’s a lot to choose from), La Senza (Victoria’s Secret sister company), and I don’t have anything from Honey Birdette but I do like the styles

I’d eventually like to start my own lingerie company though so maybe you should just hold off on splurging til that happens 😜

[rhinkipoo]

I was looking through your other blog and you are gorgeous! ❤️ Random question, but I was wondering if you have any fav spots to buy lingerie? I don’t have anyone to wear it for currently, but I love the way wearing it makes me feel. I’ll sometimes wear it around the house while I clean, underneath normal clothes in public, etc. lol. I have the hardest time finding good pieces!

Oh, gosh, it’s been a while, but I’ve bought stuff from HipsAndCurves, Etsy, AdoreMe, and even Yandy if I want something a little trashy 😏

[sycriptouk]

🍆💦 = 🐰🚀 -- $PLBY hitting an inflection point, and will challenge OnlyFans and Instagram in early December.

tldr: You probably have no idea what PLBY is going to do, and the market probably doesn't either. Take advantage of that. Long term potential, and big catalyst early December. Make money with the bunny. Beware: Lots of execution risk.

---

There's an ancient saying, probably: Can't go tits up investing in tits out. Since the dawn of humankind, men have been willing to shell out their hard earned money in order to suspend all disbelief that, despite the reality that they are disgusting and utterly replaceable blobs of flesh engineered strictly to carry and disperse sperm, they are sexually desirable and relevant.

Playboy made its name exploiting this innate male desire and also made it culturally acceptable -- they somehow convinced people that this practice of shooting swimmers all over the planet is not morally bankrupt, not entirely meaningless and pointless, but rather: it is an aspiration for both men and women to be a part of.

To the dismay of the sock industry Playboy also invented a second, rather high margin, use for glossy paper. By printing images of naked women (likely also seeking the feeling of sexual desirability and relevance) on those pages, Playboy was able to sell those glossy sheets of paper for an incredible mark up... every month. They were also able to build one of the world's most recognizable brands. (It's estimated that the brand has 97% recall. Try to name any other brand with that kind of branding valued below $2b)

​

From the interview within: \"I think any man enjoys flirtations, and if he said he didn’t, he’d be lying or he’d be a politician trying to get the extra four votes. I think everybody likes knowing he’s well responded to.\"

But the times changed, and so did the time honored tradition of rubbing a quick one out between some pages and hastily disposing of the evidence. Though Viagra was able to extend and harden the founder's penis, it did not, unfortunately, have a similar effect on the business. First VHS, then the internet. Before too long, sock companies were once again rejoicing as hoards of mongers fixed their eyes to screens and their hands to computer peripherals and footwear. At least we're saving some trees.

As the popularity of Playboy faded, management tried a few retarded last ditch efforts to pep up their brand, including removing the cartoons, ending full frontal nudity, and ditching the slogan "Entertainment for Men". It was, unsurprisingly, to no avail.

Playboy's last physical print was February 2016, and by Hugh Hefner's death in late 2017, Playboy was basically a limp dick -- left to decay as dying publishing business with no vision behind it, leaving behind only an iconic logo, brand, and story.

---

1. The new Playboy

Playboy was taken private in 2010, only to resurface publicly as a SPAC earlier this year. At the helm, CEO Ben Kohn has put a significant amount of work and thought into reviving and positioning the business to fit into today's world.

I won't get into the details of the acquisitions and pivots PLBY has made since Ben took the helm and PLBY went public. Basically, it's been a year-long revamp. The main theme of the new PLBY is to focus on high-margin direct-to-consumer ecommerce, with the recent reveal of Centerfold tying it all together.

​

Pieces set in place... and beast Centerfold on the way.

A summary of the pieces they've collected:

Licensing: leveraging the brand to collect easy tendies. Improving licensing deals is basically free money, and they're making progress.

Playboy.com: High margin DTC ecommerce. It's clear from sales data it's not boomer-centered.

Yandy & Lovers: Sexual Wellness products. Ideally, Centerfold will drive even more revenue.

Honey Birdette: High quality, high margin lingerie and swimwear. Also important: talent and logistics. Think designers and supply chain capabilities. Rather than outsourcing design and manufacturing of clothes, PLBY can keep the margin to themselves. Ideally, they'll be selling a lot of this stuff as they drive customers to it from Centerfold.

NFTs: A team that's proven the ability to launch NFTs and print money. Several successful projects under their belt at this point. NFT transfers provide recurring revenue via OpenSea's "royalty" system. Eg, each time an NFT is traded, PLBY gets 10%.

Centerfold: They acquired "Dream.me" in Oct, which provides the technology and talent of which Centerfold will be built on. The team was acquired in nearly all stock, so their interests are aligned: build a kick ass platform and profit.

PLBY has its fingers in a lot of pies, but what stands out to me is how everything will fit together with Centerfold. Centerfold will be Playboy's creator platform. Think Patreon, or OnlyFans... except not only is there massive revenue potential in and of itself, there is the potential to drive revenue through all the other channels set in place. Centerfold was announced September, with a launch date of Q2 2022... but on Oct 21 was advanced to Q4 2021, and in Q3 earnings call to "early December". More on the Centerfold story later.

The Q3 Inflection Point

It's not an easy task to take a dying publishing company with a fading image and come up with a cohesive strategy to revive it, and it's even harder to communicate that strategy to the market... especially in such a murky industry. If you read through the various statements of what PLBY is and its direction, you'll find a lot of major (and minor) pivots along the way in the past year or two. However, for me, Q3 marks the point at which all the pieces are set and the real execution begins in earnest.

What I mean by "inflection point" here is that the strategy is solidifying, and is showing early signs of working. The Q3 call has provided the following:

the direction PLBY has settled on: high-margin goods, DTC, Licensing, NFTs, and Centerfold tying it all together.

how the company plans to leverage their brand

revenues are growing, even without Centerfold

Centerfold is indeed going to happen, and the launch of it seems promising

Basically, the strategy has been set, is showing signs of working. PLBY is clearly transitioning from a shell of a brand into a business that will print. Centerfold will kick this all into high gear:

"And then when you couple that with CENTERFOLD, and how this flywheel all works together. CENTERFOLD is not only an unbelievably lucrative financial opportunity for the company. It also provides an ongoing relationship with the talent that we have worked with for 70 plus years. We also have access now to all of those subscribers on the CENTERFOLD platform that will benefit not only the Playboy membership, but also our commerce efforts as well. And so, all of this sort of comes together in this cohesive ecosystem or flywheel. I'm really excited by the potential for what we can deliver moving forward on a recurring revenue basis." - Ben Kohn, CEO, Q3 earnings.

Perhaps more importantly, I also think that the messaging and marketing to investors has reached an inflection point as well. Starting now, when investors ask "what the fuck is PLBY and why should I care", a clear picture can be messaged. It's shifting from "a once-dying publishing business that is now a sexual wellness lifestyle brand, brough public via SPAC" -- it's more like a real business with clear strategy that can print.

From the picture above, it's clear that Centerfold is the meat of the sandwich, so let's get into it.

---

2. CENTERFOLD vs OnlyFans

​

OnlyFans felt like destroying their reputation. They've since reversed this, but the damage has been done.

It's incredible to me that I hadn't heard about Centerfold until a few weeks ago. In fact, that's what got me started down this rabbit hole: A publicly listed company is going to create an OnlyFans competitor? How the fuck have I not heard of this? I think the potential of Centerfold is barely priced in to PLBY.

You probably heard about OnlyFans' ban on sexual content... but did you hear about Centerfold? That's about how priced in this is.

The potential here:

Publicity for the stock.

Ability for market to gain exposure to a thriving industry.

Massive amount of recurring tendies, which the market loves.

Revenue that could easily eclipse the rest of PLBY's portfolio.

Putting Playboy back into the zeitgeist and ushering in the next generation of cultural relevance.

Memeability.

Dig a little deeper, and you'll find the timing could not possibly be better:

OnlyFans fucked up in August by announcing a ban on sexual content (they reverted this days later). Massive reputational damage, and fears payment processing might be rug pulled.

The revelation that the OnlyFans owner is a piece of shit

Stories about how OnlyFans does not vet creators properly, allowing a 14yo on the platform.

Content creators want to ditch OnlyFans

Cultural push towards female empowerment and entrepreneurship

Can you think of a better company to do this than Playboy?

Retarded market offering crazy valuations for anything remotely technology or WFH based

Launch date pushed up to early December

Understanding the content creation business

I know the first thing you retards are going to think is "durr... Mixer couldn't get market share from Twitch... so Centerfold gonna fail too!!" Ok, fuckheads, try to wrap your head around this: There are major differences between the Twitch/Mixer business and the OnlyFans/Centerfold business. Yes, they both involve content creators and viewers. Yes, they both take a cut of subscriptions. But use your fucking wrinkles and you'll see some key differences.

There's a reason that "hey whats your OF" is a meme, and "hey whats your twitch" isn't.

Twitch/Mixer:

What creators want: exposure to as wide an audience as possible. More viewers = more ad revenue, subscriptions, etc.

What viewers want: a wide array of content. Discoverability. Time wasting.

Network effect: MASSIVE. More creators = more audience. More audience = more creators.

Structure: basically like a TV with various channels

Summary: audience draws in creators, creators draw in more viewers, a virtuous cycle.

OnlyFans/Centerfold:

What creators want: a platform to handle the hosting and monetization of their content.

What viewers want: a place to "consume content" of very particular creator(s)

Network effect: LOW. Subscriptions are driven by creators hustling their OF link. Discoverability is not required.

Structure: basically separate "blogs" for each content creator

Summary: creators draw in their own audience, eg: "What's your OF link?"

In short: Twitch/Mixer business relies on both viewers and content creators joining their platform -- the more of each, the better. Massive network effect, massive moat for Twitch. OnlyFans/Centerfold relies, almost soley, on content creators joining their platform. This is all made evident by how the sites are structured (channels vs blogs), and how they are used (think of how you'd find a twitch streamer vs how you'd find an OF creator).

How PLBY steals market share from OnlyFans

The key question is: if you were a content creator trying to sell your feet pics, how do you choose which platform to use?

Reputation

You'd probably want to choose a platform that will pay you, that will allow your content, and that is not owned by a scumbag. Let's compare.

OnlyFans:

In August, said they were having trouble raising money and with payment processing. As a result, said they would no longer allow sexual content, effective within weeks. (They reversed this decision days later.) Imagine having all of your revenue suddenly pulled out from under you. Well, first imagine you made money to begin with. Massive, irrecoverable reputation damage.

Founder is a shithead. He made his money creating websites that would claim to have links to pedophilia and bestiality. Thankfully, it was a scam: those links went to legit porn sites and produced affiliate revenue. Imagine a person that the world is thankful is a scammer. That's this guy.

Allowed under-18s on the platform. Google it. Not a good look, not investable, either.

Overall, for better or worse, a somewhat trashy reputation to say you're on OnlyFans.

Playboy:

Decades long reputation of free speech, sex positivity, and sophistication.

Publicly traded revenue generating company; high confidence they will keep paying your bills.

Not much shame in saying you were a playmate. Lots of bunny tattoos.

In short... would you rather tattoo your ankle with an OnlyFans logo, or a Playboy bunny logo? And which company would you trust to pay you?

Economics and the 80/20 rule

While there are countless creators on OnlyFans, the vast majority of revenue comes from a tiny minority of creators. PLBY just needs to win those creators over. It's not as monstrous of a task as you might think.

"More than 300 OnlyFans creators reportedly earn at least $1 million annually, while 16,000 creators make at least $50,000 a year." -CNBC article

PLBY can offer creators more revenue, and more revenue streams:

Offer a higher rev share

Allow creators to sell merchandise

Allow creators to sell NFTs

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3. CENTERFOLD vs Instagram

​

Instagram is not a fan of tits and will slam the banhammer.

With regards to Centerfold, less talked about is how it can function as a nudity friendly version of Instagram, and the potential there.

Instagram has a pretty strict content policy, and models are finding their accounts randomly get deleted due to TOS violations. Tens to hundreds of thousands of followers can vanish in an instant. Tumblr is gone, too -- so where's a girl to go to post her new fake tits?

There is huge potential in a nudity friendly Instagram clone. Playboy's motto? "nudity is normal".

Playboy won't have to rely on ads to generate revenue from Centerfold -- they can simply drive traffic to their existing assets. Lingerie. Sex toys. Centerfold subscriptions.

Easy win, here, and if you go around reading DDs about PLBY and Centerfold, you'll find it overlooked.

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4. Centerfold Launch Progress

Centerfold was initially announced in September, shortly after OnlyFans made their retarded announcement that they would not allow sexual content. The initial launch date was planned for Q2 2022. Google "playboy centerfold medium".

On Oct 21, Centerfold announced the acquisition of Dream.me, a creator-driven/social media platform. Basically, a clone of Instagram. This acquisition was in all stock, and provided a skeleton for the platform, but more importantly a strongly incentivized team willing to bust their ass to get this thing out there. Launch date was move up to Q4 2021.

Since then, the stock has been marching upwards.

Q3 earnings, as hoped, provided some guidance on how things are going with Centerfold.

"In general, the platform is in place and we think what we have assembled today is truly a competitive differentiator moving forward as we think about membership and CENTERFOLD. What we can offer the creative community is something that no one else can offer. And I think that's referenced by the founding creators that we have signed up to launch with that represent in excess of 300 million social media followers." - Q3 earnings call

Also, there's this:

"Founding creators on CENTERFOLD will bring in ~300 million social media followers, and hundreds of millions in existing GMV" -whossayn on theideafund

And this, in response to "And one super quick follow up for these early CENTERFOLD launch partners, what kinds of creators are in there?":

"So they are huge music stars, to former playmates, to adult stars, to artists, to other influencers, actors, celebrities. It's really -- we've really been overwhelmed by the response from the creator community, and also by the diversity of the creators that we brought in. And I think it's going to truly be something that's unique" -Ben Kohn

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5. NFTs

​

\"Rabbitar\" NFTs will grant special membership and perks to various things. What, exactly, is TBA.

I don't personally give a shit about NFTs, but PLBY is interesting in this regard. I'll keep this brief:

Their run up to $60 was due to an NFT they launched.

They've since launched a much larger, and more interesting NFT series: Rabbitars. Sold out quickly, produced $9M in revenue, and will produce recurring revenue (10% on each transfer). No run up this time, though

Rabbitar NFT will have an IRL use: it's planned to serve as "membership" to various Playboy/Centerfold things. Perks, discounts, live events... a lot of possibilities here, especially if each Rabbitar has different perks. AFAIK, no other public company has tied NFTs to real life.

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6. Additional considerations

I don't think PLBY has reach anywhere near its peak in terms of potential market interest, both retail and institutional. It has a lot of solid followers and believers of the stock, though:

GME O.G. and banana aficionado /u/uberkikz11 is quite vocally bullish

Google "hedgeye PLBY"

Just google the damn ticker and do some DD for yourself

PLBY might represent the best ticker in the market to invest in men jerking off and women whoring themselves.

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7. ⚠️⚠️⚠️⚠️ THE BEAR CASES ⚠️⚠️⚠️⚠️

It's important to understand Centerfold is not a sure fire thing. There is considerable execution risk. I'll lay out what I think are the big "ifs".

The Product

Flaccid launch: It's possible Centerfold, when launched, just sucks. It can come off as a shitty clone of Instagram or OnlyFans, and the market's confidence can be shaken.

Delayed launch: It's a tech product, and subject to feature creep, bugs, etc. The deadline is extremely aggressive, and it's possible it gets pushed back. However, guidance on release was given days ago, so it's likely. But, still possible.

Exposure concerns: investability / payment processor / etc. Despite what you might think, PLBY has a strong E.S.G. vibe to it, so I think it should be OK. They are >50% female employees (I think), and for better or worse, they're very vocally woke. I think Ben Kohn does a great job walking the line between investable and "proper".

The Policies

The biggest risks, in my opinion.

Shitty creators: Though the pool of initial creators has been talked up by management, but not defined. It's possible they actually suck. Imagine a line-up of "unconventional beauty". Eg, "body positive" woke bullshit that is attempted to be marketed as the new wave of sexual wellness. While this is possible, I think it's unlikely. Ben Kohn knows what's up.

Content policy. On a recent interview on FOX, where the host was an asshole, Ben Kohn stated there will be no "porn".. or orgies on their airplane. However, the term "porn" was never defined... and he was talking with FOX, so he had to be careful what he said. In my opinion, if they allow nudity but no masturbation, that could be bad. If there's no scat, probably less of a concern.

I'm somewhat worried about these given the amount of woke-speak of this company, but I'm confident management knows where the dollars are:

Content policy is up in the air. Requires faith.

Each notch up on the "debauchery" scale of porn likely captures less and less revenue. For fun, that scale might look like this:

See through clothes, costumes, etc

Frontal Nudity

Pussy close-ups

Light bondage

Sucking on dildos

Insertion of dildos

Butthole stuff

Penises

Penises inside of things

Aggressive BDSM

Cum

A lot of cum all over and inside of various things

Pee-pee and poo-poo

I don't even know. Feel free to comment!

The risk is they land somewhere too low on the scale to capture significant revenue and interest from OnlyFans-esque creators. Again, I trust their judgement... but I'd feel much more comfortable knowing the exact policy before launch.

On the plus side, there's likely an 80/20 rule here. Going up the the scale will uncapture less and less revenue. So, even if they go pretty light, there's plenty of opportunity. And, it should be noted that even if they go very light, the Centerfold vs. Instagram thesis would still hold quite strong. Creators need a home to post nudes.

Insider Selling

This last one you might have heard about if you follow the stock.

Some people made a big deal about a recent filing where the CEO and other insiders were granted a bunch of shares to sell. Rumors went flying that a ton of shares were about to get sold.

It's my understanding this is a nothingburger and par for the course. Yes, they got their shares... per their employment agreements or whatever. No, there is nothing there that is saying they will sell. They can sell, but management has been clear they are in this for the long run.

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8. Technicals

Historical IV

IV far lower than it was due to NFTs, despite PLBY having more catalysts right now.

Given an advertised massive catalyst coming in early December, the IV30 sits at around 95%. I believe this is a massive mispricing.

Price Action

Annotated events of interest

Here's summary of price action this year. Notice the creep up after Centerfold was announced. I personally think this is bullish and the start of an upwards channel as we approach early December, but what the fuck do I know.

Gamma

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Modest gamma

Gamma on this one is nothing too crazy, though as a percentage of daily volume it is significant. A rush into options would likely push the price up somewhat, but I doubt a squeeze is in play.

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9. Positions and Price Target

Positions

Shares and calls. This is the way.

2000 x Shares: Safest bet. I'm happy locking these away and looking at them a year from now.

60 x Jan $35 calls: Anticipating a run up towards Centerfold launch (early December), giving a little extra time for bumps.

80 x Jan $40 calls: More aggressive, and hoping to capture some IV gain here.

Targets

I'm selling if IV30 runs above 200. Not worth that much risk. I'm trimming at $50, much more aggressively at $60, and out if hits $70. This is my personal preference, based on my personal risk tolerance and what I hope to gain, and is not investment advice.

Other Notes

Read the bear case, please. And do your own DD.

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10. TLDR: 🍆💦 = 🐰🚀

PLBY has loaded a lot of fuel into a rocket. OnlyFans, by being fuck-ups, also contributed some fuel to the rocket. So has Instagram. When Centerfold launches, PLBY will be igniting that rocket. If you are unaware of the company turnaround, and that Centerfold is launching soon, then it is likely not yet priced in. Despite all this... IV30 sits at 94%. I like the stock, and I'm jacked to the tits with shares and Jan $35 and $40. Also, afaik, so is the GME banana guy.

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