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JeongHak Kim - Fed up with Tesco & Qr Codes

Tesco & QR codes.

I am sure we have all read the case study of Tesco, after Carrefour and Wal-Mart, entering South Korea and "taking it by storm".  They changed their name and then implemented a QR Code campaign.  I too think it was a great marketing scheme, and also a great way to engage with customers, especially fast moving, busy Korean customers.  However now in grad school I just wrote a paper on Qr Codes and am becoming fed up with Qr Codes and this Tesco reference.

I have talked to experts in Qr Codes and have yet to find people who would really promote Qr Codes in a positive light.  Qr Codes, in my opinion, have a strong purpose when it comes to taking people from the offline world to the online world.  It becomes a problem in the business world when marketers see a creative use of Qr Codes in a market where it fits, such as the Tesco scheme, and try to replicate or pointlessly use Qr Codes for their own business.  For example Tesco allows offline users to see, scan, buy a product.  This is what Qr Codes do.  But what I inevitably see is people using them on their website (already online) or even just blindly add it to a campaign like twitter/facebook without thinking about the customer journey.  What do you want your customer to do? Why do you want them to go here?

My main point is: Qr Codes DO have a purpose, but they DON"T have a purpose everywhere.  Tesco needed to reach people in a place in the physical world, but fast and everywhere like their customers.  So rather than having customers waste time coming to them, they went to the customers.  Also Qr Codes take up little space.  This was a perfect fit for both Tesco and their targeted prospects.

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I am sure a majority of people familiar with Korea have heard of SK specifically SK telecoms.  But you may be wondering "what is SK Planet".

SK Planet is a recently (Oct 1, 2011) established cog in the wheel to turn future growth for SK telecom.  Along with industry-leading platforms SK Planet hopes to continue forward in the realm of new media and online commerce field.  Also they have big plans in the scope of achievements one of them being global partnerships with the likes of TMK, a media joint venture with Disney.  

If you want to keep updated on SK Planet visit their English website here.

Or read their crunchbase profile here.

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SK Planet - Job Opportunity (Global)

Company overview:

SK Planet is a platform company, which develops and operates various innovative services, including T store, T Map, and Melon. SK Planet will realize SK Telecom's amnition of becoming a global ICT leader.

SK Planet makes great efforts to establish and promoste T sotre as a market place where smart device users can browse and download high-quality mobile contents published by third-party developers. With its successful mobile ecosystem fully established in South Korea, SK Planet aims to become a global digital contents distribution platform.

Basic Requirement / Qualification:

Education: Bachelor's degree and/or above, preferred in MBA and /or Enginerring (Computer Science, Electronical Engineering etc.) Expriences: Prior to exprience is not a must, but candidae sould demonstrate a strong understanding of the Internet&Media field. Skill: Strong communication and presentation skills / MS office Proficiency (Word, Excel, Powerpoint) Languages: Fluent English, Intermediate Korean(able to read text and perform basic conversation) Others: Strong team player, Able to work in advance environment and no issues traveling overseas Visa: D2/F2/F4 Visa holder or Eligible to obtain E7 visa in Korea or MBA students/graduates or Bachelor's degree with a minimum of 2 years of related field exprience. 

Quick Info

Job Title: Manager (Junior - Level) Function: Business Development Location: Euljilo T-Tower (SK Telecom B/D), Seoul, Korea Affliation: Growth & Global Office (Report directly to CEO) Number of hires: Both Contract and Intern Compensation: Competitive Position Summary: As a business development manager, he/she will conduct market research to derive key insights and drive key strategic business initiates targetin markets in Asia with a focus in Southeast Asia Application deadline: N/A Selected candidates interview schedule will be arranged in the order the applications are received. 

Email your RESUME, CV, AND PHOTO to seosj@sk.com

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As the world leader in next generation mobile technologies, Qualcomm ideas and inventions are driving wireless growth and helping to connect people to information, entertainment and one another. Qualcomm’s breakthrough technologies enable the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere.  Qualcomm is ranked on Fortune’s list of ‘100 Best Companies to Work For’ and has been for the past 14 years. With over 20,000 employees around the world, Qualcomm puts great value in our innovative culture and excellent work environment. But don’t just take our word for it, find out more by connecting with Qualcomm on LinkedIn.

If you want to follow them on LinkedIn to see all job opportunities click here

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Qualcomm

Looking to work for a company that is leading in next gen. technology for mobile phones?  Have a strong interest in Asia, specifically South Korea?  If so maybe Qualcomm is the company for you!  Currently they are ranked on Fortune's 100 best companies to work for and haven't just gotten that award...they have been on the top 100 for 14 years.

Currently they are looking for Project Management candidate who is has a BS in Electrical Engineering, Computer Science, or Computer Engineering.  

Check it out here.  

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KIPA is all about technology!  They are here to create, invent, and change all in the name of the future.  

The company aims to achieve three main goals: Inventing & Patenting (Commercialization), Funding/Loans for Pilot experiments & Patent technology (Invention Promotion), and further IP education (Intellectual Property Education & Training).

This company company fosters great things through their Invention camps and even through Future Creators Entrepreneur program.

So wether your interested in inventions, educational training, or something related with the company feel free to take a look at their website here.

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KIPA

For foreigners looking to find a job in Korea a company to take a look at is:

KIPA (Korea Invention Promotion Association) is a public institution established to promote international competitiveness and economic development through systematic and efficient implementation of invention promotion. We assist commercialization, promote intellectual property, support patent management, and educate handling international intellectual property issues since 1973.

Currently looking for employees click here.