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Don't be a CopyCat! #contenttips #contentstrategy #contentcreation #contenthacks #contentisking #contentkingdom #contentready #contentcopy https://www.instagram.com/p/CCoEF1xjBQS/?igshid=vy6xglhsyxmt

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Not optimizing your website for mobile is as good as telling a customer to go elsewhere. 65% of the traffic to your site comes from mobile. You want to put your best foot forward. #websitetips #website #websiteguru #websitelogo #WebsitesAreTheNewBusinessCards #websitecompany #WebSiteMasterGo #websitetemplate #websiterestock#websitenowopen #websiteapplication #websitelaunchingrealsoon #websitestrategy #websitecopywriting #WebsitedesigningIndia #websitebuilding #WebsiteContent https://www.instagram.com/p/CCnv7R7jzsa/?igshid=1f1soo7tj2u7m

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7 REASONS CONTENT MARKETING IS KING

7 REASONS CONTENT MARKETING IS KING

For small and big businesses, if you are not pushing content, there is a chance you are missing out

Traditionally, marketing activities were restricted to announcements from the brands — promoting a festive sale, launching a new product, etc.

With new players entering the market every day, brands were forced to compete for the audience’s preference and loyalty. It became imperative for…

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Of the past 3 decades in which I have been alive, the past decade probably was the most interesting and challenging.

I had started my first company at 18, an event management company called Pegasus Events, which was charging forward doing some massive stuff. I was making good money. Then in 2016, low and behold, I get adventurous and plan to take it one step further. I plan to do a massive music festival in Dubai, a decision that would change my life for the better and for the worse. For the better because I learned a lot from that experience and for the worse because I lost all the money I had made.

That year is when I lost my biggest strength as well, my dad passed away with a sudden onset of brain strokes. Obviously it all kind of got fucked up, business at Pegasus suffered because the team was focussed on The Great Mela ( Music Festival ). The Great Mela was successful, although not monetarily, and all of a sudden I found myself in a world of debt and a huge Vaccum caused by my father departing.

I was possibly at the lowest point in my life, self-confidence wise and I found that the bubble of flair which I had created around me had burst. That is when I started introspecting and noticing certain things that will stay with me forever.

People, including friends, will try to find cracks in your armor when the chips are down and you are vulnerable.

My mind is stronger than the hardest punch I can throw.

I realized that the angrier I got, the worse I felt. There exists a law of polarity where when you think good things, you feel good and where when you think bad things, you feel bad.

I realized that tiny steps make you go a mile in the long run, those who win put in their reps.

As I realized these things, I evolved as a person. I was someone who would probably come across as brash and arrogant in the years preceding 2016. But these experiences change you.

Given the current circumstances, we find ourselves in, the old me would’ve been frustrated, abusing alcohol and smoking a lot. Instead, I find myself grateful to wake up each morning and grateful for my family’s health and well being. I feel thankful for the learnings life has given me and being able to put those learnings to good use.

Each day, I find someone I haven’t connected with for a long time.

I thank the universe to help me forgive those who ever hurt me, and I hope they find it in their hearts to forgive me if I hurt them.

I am still here and I get better every day. Since the time that my thinking changed, Pegasus has started to pick up again. I have gone on to start my own digital marketing consultancy in Ting Tong Marketing which is going strong.

These things can happen to anyone, and I pray for those who find themselves in situations worse than this. What is most important is to keep moving forward, because we are just passing through and we better make the ride worthwhile, with both its UP’s and DOWN’s.

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4 Lessons I learned from life

Of the past 3 decades in which I have been alive, the past decade probably was the most interesting and challenging. I had started my first company at 18, an event management company called Pegasus Events, which was charging forward doing some massive stuff. I was making good money. Then in 2016, low and behold, I get adventurous and plan to take it one step further. I plan to do a massive music…

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“Every great idea comes with its own share of fear, anxiety and negativity”

Don't give up too easy.

Keep moving forward.

Doing that is the difference between ordinary and extraordinary.

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Every one is selling most of the time

Every one is selling most of the time

Has anyone who is in sales and reading this ever been told, that you cannot have a conversation with someone without wanting to get something out of it.

In a professional capacity, that is what I do, I wouldn’t make any money if I did not sell, however when I got told this by a few personal friends, I was fairly astonished as at least at that time I was intentionally not trying to sell but…

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Every one is selling most of the time.

Has anyone who is in sales and reading this ever been told, that you cannot have a conversation with someone without wanting to get something out of it.

In a professional capacity, that is what I do, I wouldn't make any money if I did not sell, however when I got told this by a few personal friends, I was fairly astonished as at least at that time I was intentionally not trying to sell but just having a normal conversation about why I felt buying a Playstation was better than a Nintendo Wii.

But if you think about it, anytime you have a conversation with a friend or family member or anyone in general, you are indirectly selling.

For example, in figuring out where to go eat with a friend, you suggest a place and talk about the benefits of going there, whereas your friend has another suggestion. You push for your suggestion constantly highlighting why it is better to go where you suggest and not the other place, and you manage to convince your friend. You have just made a sale.

The above is just one instance but when you delve deeper into it, you realize more and more the instances where you have had to make a sale. When you talk about political issues with friends or about which team in football is your favorite. Why you like a particular brand of clothing. Why you like to take a certain route to work even though it is longer. Why you want to have a drink for no reason at all.

You are always selling without knowing it, makes me think whether the mindset should change, and if all conversations should be considered a sales pitch or all sales pitches should be considered a conversation.

In professional terms and in the spirit of getting things done the latter would make life a lot easier for both parties involved. You will be more receptive towards meeting new people and everyone will always somehow see some benefit in hearing another person out because it is never bad to have an engaging conversation.

Just to state the obvious though, one should be able to add value to the others business, prioritize and time should be respected. I still get calls asking me if I would like to get a website made or would like to promote my business online, with just typing a few letters in a search engine they would see that both my company websites, www.pegasusevents.in and tingtong.marketing are fairly prominent across most search engines and social media platforms and it would be more interesting for me to find out how they can help me improve upon what I already have.

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I failed so hard, that the only way to survive was to learn. If you are an entrepreneur or are just starting off, my experience can help.

An entrepreneur is someone who jumps out of an airplane and figures how to build a parachute on the way down.

I had heard that saying before, but being young and brash, I didnt bother much about learning how to build that parachute.

Most of the business ideas we get are driven by impulse.

We get struck by a thought, which converts into an idea and boom, next thing we know it we are at our comp researching how we can make that idea work.

Human beings are creators, we like to invent stuff and when we are not inventing stuff, we try to figure out better ways to do what is already being done.

That is how entrepreneurship works.

Which is why you hear of guys starting a bus ticketing app because they couldn’t go home for Christmas, or another guy starting a cab service aggregator because he couldn’t find a cab.

If you think about it, everything around us, that is man-made was first created out of thought.

The thought converted into an idea.

That idea was pursued tirelessly and it is probably something we use to this day, which includes the toilet seat.

If you are someone who is driven by the passion to bring their idea to life, it is good to move fast and break things, as Steve Jobs said, but, reading these personal experiences might help you keep things in check.

Knowing Your Audience

Let's understand something, most of the ideas which we get are driven by the 'me' attitude.

We think we need something and assume that others will need or want the same thing.

This is one of the biggest mistakes I made.

I am an event manager, and for the first Big Festival I planned, I figured getting A-List artists to perform at a festival  would sell. I went about the tedious task of finding investors and making sure the artists block the dates. Pumped in all resources to ensure the concert goes ahead as planned.

There was a problem though, those were artists whose music I used to love, not necessarily those who were trending at that time.

I got so involved in creating something which I thought would sell, that I didn’t bother to ask people about what they thought. I could pitch well enough to convince an investor though.

Long story short, The event did do well, but could have done soo much better in terms of conversions if had programmed a few current trending artists as well and created a good mix as I found out from the audience reviews written after the event.

It is important, that once you are struck by your business idea, you canvass around like crazy to understand if people within your network feel the same way. If they do then you might be able to draw up a somewhat accurate conclusion.

That will not only give you a good understanding of where you stand, but it will also tell you who your audience is.

A Good Product still doesn't sell itself.

Moving forward from my earlier point. The profile of the artists that I had did to a large extent contribute to us getting an audience for the event. But, it was no where near what we couldve got.

And for audiences to come find us, we needed to tell them more about it, which we fell short on. Any amount of marketing and networking you can do when you are starting is welcome.

As an entrepreneur 75% of your time when starting off needs to be spent telling people about what you do and networking.

My colleagues and I had gotten so involved with the nitty gritties of the festival and how we wanted everything to be the best that we fell short on marketing. It was like a cocoon we created for ourselves and when we came out of the cocoon, the event date had arrived.

If you are an entrepreneur who tends to be an introvert and focus on people finding you, you might learn the hard way that the world moves quick.

Make sure you meet and talk to as many people as possible about what you are doing.

Asking for help

I was arrogant enough to not ask for help from Industry Colleagues. Asking them and accepting their help would have taught me lessons I probably didn’t need to learn by myself.

You might generally shy away from asking for help or you could be too arrogant to ask for help and guidance.

But, if you do find someone experienced, who has been there and done that and is willing to help, then, my god that is a big advantage

Planning

An idiot with a plan can beat a genius without a plan - Warren Buffet.

When you are starting a business, it is important that you have a plan to get the show on the road.

We had a plan that we kept changing,and at the end of it we found our selves torn in all directions with everything being important and not knowing where to start.

Prioritizing

You have a limited amount of time during the day.

Make a list of the most important tasks you have to complete during your day. Prioritize that list and reduce it further according to their importance.

I wanted to do everything ! Its a personality flaw I deal with on a daily basis, and it is irritating because it affects everything.

Warren Buffets' 5/25 rule would help here. If you have a list of 25 things on your schedule, figure out which 5 are the most important and do those, forget the remaining 20 until they become as important.

Also, some of the most successful people in the world schedule their most difficult tasks for the day as the first thing in the morning.

Choosing Who You Talk to and Work with

You might have tremendous and supportive friends and Touchwood to that.

You will probably have friends who would want to partner with you on your venture.

It is easy to get caught up with the idea that friends working together will be great.

STOP.

Treat it objectively, friends working together can go very wrong.

There are many reasons

The business might not be a priority for them.

They might be too negative.

And so on.

Me and my colleagues had reached a point where we needed to address the reality that if we were to still meet up for drinks on evenings then we could not work together any longer.

If you think of yourself as a mobile phone, imagine you wake up every morning with a 100% charge and you get to work and you have to deal with this every day.

Now stop and think, if who you are working with right now aligns with your thought process.

Never stop learning

You will make mistakes. You need to make sure you do not get dejected and learn from those mistakes.

While planning that event I would find out something new everyday, every evening I would realize I couldve approached something in a better way. 

I learnt things the hard way, but I can take pride in the fact that I nurtured those learnings which have helped me evolve.

However big and great your idea is, what is most important from a growth perspective is that you never stop learning.

You will be rejected.

You will be made fun of.

You will have days that you will want to give up.

People are going to shoot you down and some of your best friends are going to try to find cracks in your armor and poke fun at you.

You are going to find people who are at the same level as you telling you it's not going to work, because they have a hunch.

Advice is the cheapest commodity on earth and most people you meet have tons of it.

Fuck them.

Believe in your idea.

Find others who believe in your idea.

Work with them.

I learnt these things the hard way, I lost quite a lot of money at that event, but that was the best learning I received. It made me stronger. 

It has been 4 years, I am still here and I continue to run 2 very successful companies in

http://www.pegasusevents.in

The part where building a parachute comes in after jumping out is you identifying red flags and replacing what doesn't work with what does work.

Just make sure you show up every day and are ready to go.

[adnantingtong]

Keeping your website size between 1-2 mb helps your website load faster!

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Atleast 60% of the audience to your website comes through a mobile device. You decide.

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WHAT IS OFF-PAGE SEO AND WHY ITS IMPORTANT

WHAT IS OFF-PAGE SEO AND WHY ITS IMPORTANT

This blog will tell you about Off-Page SEO.

Off-Page SEO is simply all actions that you take outside of your website to rank higher on the SERP.

SEO is divided in to three different categories.

On – Page SEO

Off-Page SEO

Technical SEO.

The difference between On-Page and Off-Page SEO is that, search engines like google use On-Page SEO to gauge as to how relevant the content on…

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ON-PAGE SEO10 THINGS YOU NEED TO KNOW

This blog will tell you everything about On-Page SEO and what you should know when creating content for your website.

On-Page SEO along with off-page and technical SEO are the three techniques, which have the capability to catapult your business towards success.

Businesses today invest a considerable amount of resources in to making sure that they succeed in organic search rankings.

An…

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SOCIAL MEDIA TIPS FOR SMALL BUSINESSES IN INDIA

This blog will give you the tips you need to grow on Social Media

Social media tips for small businesses in India are many.The amount of information which small businesses owners and entrepreneurs are inundated with is something you cannot even put a number to.

In our past posts, we can’t seem to stress enough the importance of having a website, of having SEO in place and we have provided…

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WHY DIGITAL MARKETING IS COMPULSORY FOR SMALL BUSINESSES IN INDIA

If you are a business owner you need to read this

Digital marketing for small businesses is survival and growth.

Given the current circumstances if a small business has not optimized their digital presence they will not survive.

This also offers a tremendous opportunity though, digital marketing done right can catapult your business to the next level.

These are 7 reasons why digital…

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YOUR DIGITAL PRESENCE CAN MAKE YOUR BUSINESS SKYROCKET.

YOUR DIGITAL PRESENCE CAN MAKE YOUR BUSINESS SKYROCKET.

Build your digital presence and become omni-present.

Digital presence today is the absolute must have for businesses and we are sure you understand that as a business owner, but what does having your brand online really mean? Having a digital presence is a lot bigger than just having a website and a Facebook page.

The importance of having a digital presence is totally connected. Your…