derekstewardson-blog

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Think SEO is Dead? Think Again. SEO is more relevant than ever.

When it comes to talking about SEO, every so often, and it’s getting quicker all of the time due to our fast news cyclic lives, some guru says SEO is dead. Is SEO relevant? Yes, now more so than ever.

If you are a small business owner, this can be confusing. Having a small business marketing firm that deals with web presence, I can say that I spend a lot of time educating small business owners that SEO is relevant to their business.

Did you Know?

According to Smart Insights https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/ , 3.5 billion searches are done each day on Google. There are 7.4 billion people on earth. This averages out to almost half of the world’s population doing one search each day. The total Google searches for this year should be around 1.2 trillion. This is taking into account all of the desktop, tablet, and mobile phone searches cumulatively.

Why are some people saying that SEO is dead?

In my opinion, this goes back to a click bait mentality of using a sensational headline to get clicks without having substance to back it up. Unfortunately, we are seeing this trend increasing with click bait. And with the wide ranging platforms of digital media, this makes it even easier to put false information out there to get clicks or traffic to your page.

Another reason some are saying that SEO is dead is the boom of social media. Just because social media is the popular medium of digital information right now doesn’t mean that SEO is anywhere near dead.

When I talk about SEO, I am only talking about Google. Google searches account for over 75% of searches. Some statistics I have seen have rated them much higher. But, either way, Google with its 3.5 billion searches a day wants to provide a great user experience.

Here is why SEO is more important than ever:

Google is focusing on two things in 2018. The first is user intent. An example of user intent is, let’s say someone is searching for a new cell phone. They want to see Apple products. If a site comes up in Google that is about apples- the fruit, this is bad user intent on the website owner for not setting up their site to maximize the user intent. I realize this is a ridiculous example, but sometimes Google pulls up results that are poorly related to the user intent of the searcher. Most of the time this occurs because the people that set up the website or social media profile did not optimize it for user intent. Google’s algorithm changes are working to deliver a smooth user intent on search results.

The second thing Google is focusing on is user experience. User experience relates to how easy a web page is for a user to get the information they are looking for. Whether the user is looking for information, or something to purchase. No matter which platform you are using (website or social media) you must focus on user experience. Google determines user experience by the time a person spends on a web page. If a user clicks on a page in the search results and immediately clicks the back button, Google will rate this as a poor user experience. If this happens to your website or social media page too often, Google will put your page further back in the search engine results. There is no hard fast number on how many times your sites can have user bounces before search engine results are affected.

Google uses the algorithms to match terms to user intent and user experience.

How does this relate to your business’s web presence:

1.   User intent is best utilized by having quality content. Your web pages need to have quality, original content on the relevant pages you want your prospective clients to land on.

Quick note: The sweet spot for content right now on Google is 1,800 words a page. Don’t have less than 1,000 words per page on landing pages.

2.   Once your content is produced, make sure it is optimized before publishing. There are several WordPress plugins, and other tools that can help you determine if your page is properly optimized for your chosen keywords.

3.   Make sure your site is easy to use. Use a current website theme. Make sure your content is easy to read. Don’t have long blocks of text. People don’t like to read, but if your content is in an easy to read format, visitors will stay on your page longer.

These may seem like really simple steps, but after building 120 business websites, I can say that the 3 steps above are the most common problems businesses have with their web presence today.

What if I only focus on social media?

This is another thing that is being asked more as the advent of social media has popped. Google not only ranks websites in the search engines, but they also rank social media sites, profiles, and pages.

The purpose of any website or social media page for a business is to get customers and clients in the door or on the website. If they can’t find you, they can’t buy from you.

Being a small business marketing consultant, I strongly recommend having both a website and a vibrant social media presence. You want a diverse web presence to reach as many prospective clients as possible.

Critical Things to Remember:

1.   It is not what you like or don’t like, it is what your clients like. Someone said to me today,”I don’t use Google, so I don’t see the importance of SEO.”

My first thought was “What are your clients using?”

Remember the statistic above? 3.5 billion searches a day on Google. Somebody is using Google. In fact, lots of people are still using Google.

You cannot ignore SEO or Google for that matter.

2.   Find out how your clients are finding your business. Keep diligent records of this. Look for trends, and then use that information to increase your client base.

Never fall into the trap of thinking that you know what will get clients spending money with you. You must test and monitor the results.

3.   Use a wide base for your web presence. You must have a website. Even though many businesses aren’t using them, you must have a website along with social media profiles that are branded for your business.

How many social media networks does your business need to be in? Again, no hard and fast answer here. Look for which social media networks are relevant to the niche your business serves.

To recap, SEO is more relevant than ever. You must have a website as well as a social media presence. And, most importantly, make sure your content is optimized for Google.

seoforsmallbusiness

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Chosen Baby

like to look at pictures of babies , cute, funny, or sweet. check out my facebook page Chosen Baby.

https://www.facebook.com/wealthhe50/

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STOCK MARKET WINDOW DRESSING THE ART OF LOOKING SMART

https://youtu.be/K3zUvBqrbvA

affiliate marketing programs

[derekstewardson-blog]

How To Clone A Website

How To Clone A Website Without Any Tool In Hindi.

Friends,In this video i have told that How To Clone A Website Without Any Tool In Hindi language.Do you want to clone any entire website or blog?If yes,then this technique can help you to know how to clone a website without any tool.

How To Clone A Website?

To clone a website is quite easy & even you don't have need of any kind of tool to clone a website.If you want to clone any website then you just have to follow the steps told in this tutorial video.

How To Clone A Website With kali linux-

This video is the best answer of your query how to clone a website with kali linux oerating system.you don't have to install any script or tool in your kali linux machine.So are you excited to know how to clone a website?To know this easiest trick to clone a website with kali linux you should must watch this video till the end.

#HowToCloneAWebsite 

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SOURCE-https://www.youtube.com/watch?v=PMEZoahtj_8

howtocloneawebsiteinkalilinux

[derekstewardson-blog]

Ways To Ensure Your Online Marketing Is Successful

There are many different techniques available for affiliate Marketing, and sometimes that depends on your technical abilities. Also consider the product you’re marketing and the market you are advertising to. Spamming, of course, is an unacceptable approach in affiliate marketing. Establishing a list of subscribed email members, however, is an important move. It takes strategy and understanding.

[derekstewardson-blog]

CRM or Customer relationship management training.

CRM or Customer Relationship Management training is now available in a new course or workshop format.

Learn more about customer relationships and building better relationships with clients in this all out latest techniques and tools workshop or course.

You can get this session customised to suit your learning and training objectives too.

[derekstewardson-blog]

Inexpensive Video Marketing, Promo Videos, Video Ads and Commercial Ads

Professional commercial ads, video marketing, promotional videos, video [ads|advertisements}, marketing videos and video ads. Video marketing that takes your business to new levels.

Don't let the name fool you! There is nothing cheap about our commercial ads - except the price! But how can we create professional promo videos for so cheap, you ask? Simple. By utilizing our huge in-house library of professional HD stock video, music and images, you don't have to worry about the expense of costly video shoots. Have a video advertising or promo video idea that will require custom footage, music or jingle? No problem. We can do that too!Cheap Commercials has an in-house library of tens of thousands of professional, broadcast-quality video and animation clips, thousands of production music tracks, tens of thousands of sound effects and millions of stock photos and graphics to meet any project requirements for your video marketing, commercial advertisement or video ads. CC also has professional male and female voice-over talent. We offer marketing videos and promo video production in High Definition (HD - 16x9 widescreen). All of our advertisement videos and video ads are unique and produced by professional editors and designers, unlike other companies that use pre-made templates.Cheap-Commercials.com is perfect for small, medium and large companies looking to air their TV commercials to local, regional or national markets or for businesses looking for an effective means of increasing their Internet presence. We are also a cost-effective solution for cable providers and advertising agencies. So whether you are looking for budget-friendly video marketing services or commercial advertisement and promo video production, Cheap-Commercials.com is your place.

[derekstewardson-blog]

Best Logo Animations & Logo Reveals | 3D Logo Animation & Logo Animation Videos

Amazing logo animations - the best logo animations, logo animation videos and 3D logo animations. Create logo animations, logo videos and eye-catching logo videos to make your business stand out.

watch the amazing logo animations, logo reveals, 3D logo animations from Video Toybox now!

[derekstewardson-blog]

What is an ICO?

What is an ICO? In 2017, ICOs (initial Coin Offerings) have generated over $3.3 billion, so it's a relevant and important question. The problem is, many people are baffled by the whole thing because they feel confused about the whole blockchain and bitcoin thing. As HiP is aiming to revolutionise the property industry, we thought it would be a good idea to bring a real old-skool property expert to the table to quiz me on ICOs. That's why we got the brilliant Peter Bill, author of "Planet Property", former editor of Estates Gazette and columnist in the London Evening Standard to grill me on this subject to try and and make it so understandable that my Gran would get it. HiP is aiming towards an ICO in 2018. If you Google "Hip Property", you will find the early bird signup page and, soon, our white paper. If you get on the list early, you'll benefit from bigger token discounts.

[derekstewardson-blog]

The Best Bitcoin Accumulator and Multiplier!

As bitcoin becomes more and more popular and accepted worldwide, the price per bitcoin keeps on rising!

If you want to know the VERY BEST place to earn bitcoin as well as multiply your bitcoin holdings, 99% passively then simply visit us to find out more!

No HYIP, no bogus claims, an incredible business plan by a company that has amazing leaders, outstanding vision and a concrete future and finally an opportunity that is accessible to just about anyone with an internet connection!

This business really and truly is the one that WILL make a difference to your life!

make money with bitcoin

[derekstewardson-blog]

Best Wordpress Audio Plugin | HTML5 Wordpress Audio Player Plugin

AudioTraxx is a premium Wordpress audio player plugin for your WordPress website. AudioTraxx is an easy Wordpress audio plugin uses a HTML5 audio API so it works great on all modern devices and supports playlists, autoplay and displaying of lyrics. 

HTML5 Wordpress audio player plugin

[derekstewardson-blog]

Are you a business owner looking for a corporate promotional video to promote your business?

Videos can be used to promote your special offers, a sale, featured products, your services, or as explainer videos.

People no longer want to read lots of information on your website, when they can simply watch a video.

Use these over on your Website, Facebook page or YouTube Channel.

Did you know with a recent NEW feature on Facebook you can NOW create a video cover image to replace a boring old photo. 

Video is where it is AT when it comes to online digital marketing! 

Use promotional videos in your Facebook marketing campaigns for likes, share and comments and boosted posts and dark ads. Video is where we can purchase ads mor cost effectively.

Professional voiceovers available who work for UK radio and TV. 

Sales funnel written by our professional copywriter.

You can view their portfolio of promotional videos created for many clients throughout Scotland here.

online promotions

[derekstewardson-blog]

New Facebook Algorithm Kills Marketers Engagement

Facebook just rolled out it’s new algorithm for posts that can kill your engagement. With its recent crackdown, it can spell disaster for your business.

The new algorithm facebook implemented is designed to crackdown on what is known as “engagement bait”.

Source Facebook

In a blog post by facebook they explain that posts that attempt to encourage blatant “reactions” such as a like, “voting”, and “shares”, it will now downgrade and penalize the organic reach of your posts.

So what does this mean now for affiliate marketers?

We’ve all done it, and seen it. I know I’m guilty.

“If you want to learn how to make x comment below”

Or “if you want to get info like this post and share it”

Well according to facebook these types of post will cost you.

According to a recent arstechnica.com article,

“The company defines engagement bait posts as any that encourage interaction to “artificially boost engagement” and glean more reach on the site—posts that say, “Like this post if you’re an Aries or Love this if you’re a Leo,” and other spam-like messages.Facebookhas reviewed and categorized thousands of posts like this so it could update its news feed algorithm to identify engagement bait posts and demote them on your news feed.”

Now while this is meant for the more clickbait style pages and posts, this certainly falls into the category where affiliate marketers will be affected. I can prove it.

Take a look at my Engagement levels pre-october and post-october. These shots are from my own analytics.

See the difference?

So now what does this mean for us affiliate marketers looking to squeeze as much free traffic from social media?

Our focus needs to be on Better content!

Our marketing need to give More value!

And Video now will be more important than ever.

This is how we will win. If we focus on helping our audience with more value we won’t have to worry.

Let’s face it, it was bound to happen. It is time to step up our game and not hedge all our bets on Facebook and their new algorithms.

Here are 3 things we can do right now to keep engagement up and our affiliate marketing flourishing.

Be authentic. Forget about asking for likes and shares. Facebook wants genuine people providing genuine content with real world value

Do research. See what your audience cares about. Talk about what they care about.

Solve problems. Pay attention to what your demographic are struggling with and let them know you’ve found a solution. Heck you might even get paid in the process.

So is this the end for promoting on facebook? Surely not. It’s time to create even better content and ine above the rest.

If you enjoyed this article please share it and if you have any ideas on how we can provide better content for genuine engagement please share your ideas below in the comments section.

[derekstewardson-blog]

Shopify SEO Tips

shopify SEO tips. Which ones work and which don't?My oh myshopify.You don't want to build a Shopify store that doesn't bring traffic converting results and that's why you need search engine optimization power to succeed. That is the exact reason that I put this directory of 50 SEO tips for your Shopify storefront together.What's more important?Your Shopify pricing or being able to bring people to your Shopify store from the search engines?That's a trick question. They are both important. But it all starts with the right SEO strategy from Shopify experts. That's why these 8 Shopify review experts cover 50 marketing tactics that you need to know in order to experience the raging success you deserve and desire with your Shopify store.As you review Shopify SEO strategies keep note of which ones make the most sense for you and be ready to implement. Or better yet, have your Shopify developer take care of the dirty work for you and your success.Shopify can be a very powerful e-commerce solution for you to tap into. With the right marketing strategy in place, the opportunity for success soars. That's why you need to dig into these Shopify SEO tips before you go any further into the future with your Shopify success story.

[derekstewardson-blog]

Local Blog Spinner

local blog spinner

local blog spinner review

https://www.youtube.com/watch?v=78f-mN-zSqM

[derekstewardson-blog]

Step By Step Guide On To How To Launch A Self-Hosted WordPress Blog In 27 Minutes Or Less…

The easiest way to build a platform in today’s world is to start a blog. You will get the most control by using self-hosted WordPress. 

In this post, I'll show you how to setup your blog in 30 minutes or less. (click the link below to learn more)

Many people assume that the process of setting up a hosting service and installing WordPress is complicated and time-consuming. It’s not. 

The good news is that you won’t need any technical expertise to setup your blog. This tutorial is simple. I walk you through the entire process, once click at a time.

You can launch your blog by following these steps. (click the link below to start your self hosted wordpress blog now + get a free pdf guide & discount coupon :) 

blogging

[derekstewardson-blog]

Draw your Portrait or Headshot Photo

If you are looking for a high quality, digital drawing style that will look natural, like a real hand drawing, then this service is the right gig for you. Best for, social media profile pictures, gifts, avatar, school projects, wallpapers, poster, flyers, birthday cards, newspaper and many more. Requirements:

The picture must be clear and no blurred pixels.

It should be a portrait or Headshot Photo.

Much better if it is taken from a professional DSLR camera.

Why order from me?

Trusted seller.

I will draw based on your photo.

Looks realistic hand drawing.

High-Quality Result.

Your satisfaction is guaranteed.

On $5 per person.

Portrait