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What Influencer Metrics Agencies Should Care About in 2025

Likes are increasing, followers are multiplying… but where’s the real brand value? If you're still measuring influencer marketing success with likes and views, it’s time to rethink your strategy. In 2025, marketing isn’t about surface-level numbers—it’s about measurable impact.

Agencies that continue to report on likes, shares, or basic reach risk losing clients' trust. Smart agencies now deliver advanced metrics: brand name integration in content, emotional sentiment, and how deeply a product is woven into the creator's message to the audience.

It’s time to upgrade your measurement tools. Enter AI-powered influencer marketing analytics. In this article, we’ll break down the key influencer metrics agencies must track in 2025—and how Entyx's AI-driven audio and video analysis reveals the real ROI, beyond vanity metrics.

The agencies that adapt today will lead the market tomorrow. Let’s dive in. Read the full article here: https://entyx.io/blog/post/influencer-metrics-that-matter-2025-ai-driven-analysis

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Picking streamers by ✨vibes✨? That’s a no from ROI. Entyx lets you filter creators like a boss — niche, audience, platform, everything. No guessing. Just winning. 👀 Go to entyx.io if you’re done playing marketer on hard mode.

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Stop waiting! 🙄 And finally start using Entyx Marketing AI Platform to easily manage your influencer campaigns. Follow the link in bio 🦾

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Client Reporting Nightmares? Here’s How Agencies Can Automate It All

POV: You’re on a call with a client who wants campaign updates right now. Meanwhile, you’ve got five Excel sheets open, everything’s moving in slow motion, and you're manually trying to sort numbers without breaking formulas.

Nightmare? Nah, this is a daymare. And honestly, it’s way too common.

Let’s be real — client reporting doesn’t have to be this messy. Welcome to the world of automated reporting, where everything updates in real time and Excel isn’t your daily enemy. With a platform like Entyx, agencies can finally stop wasting hours on manual reports and start focusing on what really matters: results.

Here’s what reporting should look like — and how to make it happen.

Read the full article here: https://entyx.io/blog/post/marketing-agency-reporting-solution-entyx

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Most agencies lose money on influencer campaigns – not because of the budget, but because of the mistakes. 🤦‍♀️

Here are 5 you might be making.

Entyx helps you skip the guesswork, spot what works, and scale ROI – in one click. 😉

Sign up to entyx.io and your next campaign will thank you.🦾

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Nike Logo Tracking during 2025 Nike Indoor Nationals 🏃‍♀️

Entyx Platform analyzing your brand’s logo to understand the correct Media Value and not waste your budget. 😉

Ready for smart marketing? Join Entyx Platform, link in bio 🤝

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How to Build Scalable Influencer Campaigns Without Growing Your Team

In March 2025, video streaming platform Twitch had approximately 7.2 million active streamers, down from a peak of 9.89 million in January 2021. Shocker, right? Imagine the dollars in the eyes of agencies when they see the potential of collaborations. But there’s one small detail to address: more streamers means more advertisers and therefore an increase of manual jobs to process the data. But at the same time, this is a brilliant opportunity for influencer marketing for agencies.

In this article, we will share how automated workflow with a touch of Entyx AI can significantly help with campaign scalability, team efficiency, quality tracking, and working with dozens of streamers at once without the need to expand teams. The traditional approach to collaborating is outdated. Let’s ride the new-generation wave and make big splashes in the industry together!

Read the full article here:

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Streamer HUB — What Is It and How Can Agencies Benefit

I stream, you stream, we all stream — welcome to the stream team!

Streaming isn’t just a hobby anymore. It’s a multi-billion-dollar industry where every second, chat, and viewer counts. Advertisers demand measurable results. Content creators want transparency. And agencies? They’re in between, on a mission to collide these two parties. 

Today we will unveil the details about Streamer HUB, a set of agency tools that Entyx created to effectively measure true Media Value of collaborations with Twitch streamers.  Streamer HUB is all about influencer marketing, campaign management, campaign optimization, real-time monitoring, and executing streaming integrations even with YouTube streamers too. Let’s dive in and discover why Streamer HUB is the go-to solution for agencies and advertisers alike.

What is Streamer HUB?

Streamer HUB is a unique AI-powered streaming marketing platform designed for marketing agencies and advertisers who want to optimize campaigns across live-streaming platforms, such as Twitch, YouTube, Kick. This set of products was designed specifically to deeply analyze, automate, scale advertisements, engage audiences and increase efficiency of streaming campaigns. It helps marketing agencies launch integrations on Twitch and Youtube with no manual work involved. 

It enables:

Real-time data collection and analysis

Streamlined campaign management

Transparent Media Value (MV) calculation

Seamless influencer selection & collaboration at scale

Whether you're launching a Twitch integration or evaluating ROI on YouTube sponsorships, Streamer HUB is your all-in-one control center.

Key Features of Streamer HUB

1. Channel Performance Summary - Overview of a streamer's channel performance, including the number of followers, total views, and average concurrent viewers. - Historical data on channel growth and trends over time. 2. Stream & Game Analytics - Detailed analytics on individual streams, such as peak viewers, average view duration, and total watch time.   - Insights into the games played by streamers, including popular games, time spent on each game, and viewer engagement per game. 3. Subscriber & Viewer Insights - Data on subscriber count, including new subscribers, recurring subscriptions, and trends in subscriber growth.   - Viewer demographics and behaviour analysis, including peak viewing times and viewer retention. 4. Chat Activity Monitoring   - Monitoring of chat activity during streams, including the volume of messages, active chat participants, and overall engagement.   - Analysis of the most used keywords and phrases in chat, helping to understand audience interests and reactions. 5. Sentiment & Keyword Analysis  - Sentiment analysis of chat messages to gauge audience mood and reactions in real time.   - Identification of trending topics, popular phrases, and keywords used by the community, allowing streamers to tailor content and engagement strategies accordingly. 6. Media Value (MV) Calculation Calculating Media Value (MV) helps you understand the accurate return on investment and actual impact on your audience. With the Entyx AI marketing platform, you'll consistently make smarter decisions, optimize your marketing strategies, and allocate budgets more effectively.

These analytics tools provide streamers and content creators with valuable insights into their audience and content performance, enabling them to optimize their streams, engage more effectively with their viewers, and grow their channels on Twitch.

How Agencies Benefit from Streamer HUB

Automated Streamer Campaign Management

For marketing agencies that create and lead dozens of campaigns for different clients simultaneously, Streamer HUB offers a full-cycle campaign management. There’s no need to manually coordinate all of the streaming integrations — it’s done automatically. Just select best-fit Youtube or Twitch streamers for your business, monitor and check their channels for authenticity, track campaign results in real-time and see the full-picture of a comprehensive 360-degree dashboard. Streamer HUB is your must-have agency tool to scale advertising campaigns and eliminate manual jobs along with boring routine.

Streamer HUB automates:

Influencer selection

Content verification

Performance tracking

Real-Time Integration Monitoring

The in-built system of real-time monitoring, Streamer HUB checks if the streamer has completed the agreement regarding ad placement, said the keyword phrase in live. Did the streamer display your banner? Was the campaign well-received by the audience? With real-time data, you’ll know instantly — no more blind trust. For agencies in performance marketing, this is crucial.

Advanced Reporting & Optimization

Entyx elevates Campaign optimization as from now on agencies receive accurate AI-driven reports on each streamer, each broadcast and campaign. Get AI-driven reports with metrics like:

Engagement rates

Banner duration

Click-through rates (CTR)

Use the insights to improve current and future campaigns — and to show clients real, measurable success.

Scale Influencer Campaigns

Instead of manually managing 10-15 streamers, agencies can now collaborate with hundreds of Twitch streamers and YouTube streamers at once. Streamer HUB handles communication, deadlines, and compliance, letting you grow your campaign without growing your team.This makes it an irreplaceable agency tool for big-scale influencer marketing campaigns with a high ROI.

Why Agencies Need Streamer HUB

Streamer HUB isn’t just another analytics tool — it’s a strategic advantage for agencies navigating the fast-paced world of live streaming. This is a must-have solution for agencies that want to create a systematic and scalable collaboration with content creators. Streamer HUB saves up time, increases results of each influencer marketing campaign.

It combines:

Real-time monitoring

Scalable influencer outreach

Campaign optimization tools

Data-backed ROI tracking

All within one intuitive platform.

Advantages for Agencies & Advertisers

Transparency: Get an accurate evaluation of your advertising campaigns and collaborations. Know exactly what you're getting from each streamer. Optimization: Use AI analytics to fine-tune strategy of interaction with streamers, content, and spend. Competitive Edge: Track and analyze the market to make data-driven decisions and outperform your competitors. 

Who Can Use Streamer HUB?

Marketing Agencies – looking to scale and streamline influencer campaigns. Advertisers – seeking better ROI and full visibility into streamer partnerships. Streamers – wanting to understand their own audience, content, and impact.

Final Thoughts

Streamer HUB is the must-have platform for modern influencer marketing in the streaming space. With it, agencies can unlock the full potential of Twitch and YouTube collaborations — faster, smarter, and at scale. Let’s hit a million viewers together!

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But do you know how your audience feels about your brand in real time?

Why it matters:

Chat messages during streams or social content are raw, unfiltered opinions.

🔥 Takeaway: If you're ignoring chat, you're ignoring the truth of how your brand is perceived. Chat analysis = live brand health check.

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🔹 80% of conversions come from 20% of campaigns → Find the winners → Scale them → Double down on high-ROI platforms (like Reels or top-performing ads)

🔹 80% of revenue = 20% of customers → Your whales matter → Build VIP programs, nurture repeat buyers, personalize their journey.

🔹 80% of ROI = 20% of creators → Don’t chase follower counts → Work with creators who actually convert → Invest in long-term deals.

🔹 80% of time = 20% of pointless tasks → Audit. Automate. Delegate → Focus on strategy, analysis, and creative direction.

👉 Ready to find your top 20%? Head to entyx.io and start optimizing smarter.

[entyx-io]

Twitch Advertising in 2025: How Brands Can Win With Entyx and Native Ads

Twitch is a platform that's revolutionized the world of live streaming, bringing millions of people together to watch, chat, and interact. In 2025, it remains one of key platforms for brands to build profound bonds with their target audiences. Twitch transformed from live streams about video games to a powerful channel for creative, commercial, and interactive content, shaping streaming trends. So, there's no room for banner blindness here - only native ads, live reactions and engagement that's hard to replicate on other platforms. And this is what Entyx platform does - makes advertising on Twitch easy, efficient and based on real-time analytics.

So, how can advertisers tap into Twitch's potential without interrupting the experience? Let’s explore the history, opportunities, and future of Twitch advertising — and how Entyx, an AI-powered platform, is making it all seamless. Let’s dive in!

A Look Back: Twitch’s Journey From Justin.tv to Global Giant

Before Twitch became a household name, it started as Justin.tv in 2007 — a personal livestreaming project by Justin Kan, where he broadcasted his daily life 24/7. As Justin.tv expanded, the gaming category exploded, prompting the launch of a new platform: Twitch, named after “twitch gameplay” — a nod to fast reaction times in video games.

📆 Launched in 2011 📈 Reached 45 million viewers/month by 2013 💰 Acquired by Amazon in 2014 for $970M

Amazon’s backing turned Twitch into a content giant. The acquisition was considered a strategic move by Amazon to strengthen its position in the gaming industry, and the company promised to support Twitch's growth and innovation. It expanded beyond games into creative streams, IRL content, and live entertainment, helping Twitch shape the modern landscape of livestreaming.

Twitch Today: Beyond Gaming into Creative, IRL, and Commerce

In 2015, the platform introduced Twitch Creative, a space for artists and creative professionals to showcase their work. The amazing Bob Ross marathon was among one of the greatest additions to Twitch through the creative categories.

Later in 2018, the platform also launched Twitch IRL, allowing content creators to stream their everyday lives and share personal experiences with viewers. Creators such as Jake & Bake and Hitch rose to fame by broadcasting their everyday experiences, kind of going back to the roots of the platform's creation with Justin.com.  Twitch isn’t just a content platform — it’s a community-first ecosystem, built on real-time interaction, live reactions, and long-form engagement that’s hard to replicate on social media.

The Dark Side of Growth: Challenges & Controversies

As Twitch grew, the platform faced various controversies and challenges. Incidents of harassment from unfortunately numerous famous streamers arise too often. People may seem super friendly or someone you think you may know through stream interactions, but they may not be who you think they are. People make mistakes, but some people have ill intentions. Never trust blindly just because they are famous on Twitch. Swatting, where malicious users report false emergencies to send law enforcement to a streamer's home, has become popular for attention-seeking from viewers. Swatting is a serious crime that can put innocent lives in danger and is not something to take lightly or use jokingly. Twitch has made efforts to address these issues by implementing stricter moderation tools and guidelines to protect the community.

In 2020, Twitch faced a massive wave of Digital Millennium Copyright Act, or DMCA takedown notices. Targeting streamers who played copyrighted music during the broadcast, Twitch's response to these takedowns drew criticism from content creators who argued the platform lacked proper tools and guidelines to help them avoid copyright infringement. 

In response, Twitch rolled out tools like Soundtrack by Twitch and supported copyright-free projects like StreamBeats to help creators avoid violations. The company has also improved moderation tools to better protect both viewers and streamers.

Despite the controversies, Twitch has undeniably provided a platform for thousands of content creators to make a living through streaming, domination, subscriptions, and ad revenue. With the introduction of the Twitch affiliate and partner programs, the platform has made it easier for creators to monetize their content and grow their audience. Gifted subs was something that was asked for by major streamers for years. When it finally arrived, it took off like a rocket. It is claimed that gifted subs, hype trains, and the ad revenue program increased streamers' earnings by 27% per viewer hour. Twitch has also been a powerful force for good. For example, in 2019, GuardianCon, now known as GCX, raised $3.7 million for St. Jude, and in 2020, the gaming community raised over $200 million for charity through Twitch streams alone.

The world came to a screeching halt in March of 2020, as the virus we know as COVID was sweeping the world and keeping people locked in their homes. This unfortunate pandemic was a jolt to the amount of viewers consuming Twitch streams every day. With nothing to do but consume media, or even make it, Twitch saw an 80% increase in viewership on the platform. Although Twitch's numbers have gone down since the world reopened, they still remain the top live streaming platform by a wide margin. 

Twitch Advertising in 2025: Trends and Tools for Brands

Influencer Partnerships

Twitch just announced that there's some pretty big changes happening in 2025 and one of these changes talking about removing affiliates has gotten a lot of streamers upset. Nevertheless, brands can still provide streamers with their items to be constantly showcased during their live streams or add interactive banners to drive sales. Collaboration is a core part of Twitch, Entyx uses AI to match brands with Twitch streamers who align with their audience, values, and tone. No more guessing or manual outreach. We want to make it easier for advertisers to promote their brands and bring them more integrations without a ton of planning and prep work - using only a data-driven approach. This makes any advertisement - from product placement to gamified banners - as seamless as possible. Entyx makes it easier than ever for advertisers to connect with the right streamers — and launch campaigns that blend into the livestream naturally. This way, advertisers become part of the streaming culture. 

Live Advertising

Entyx AI grants businesses full control over their ads in real-time.Want to adjust your ad mid-stream? With Entyx’s Real-Time Ad Engine, advertisers can pause, modify, or optimize campaigns without interrupting the stream — keeping the viewer experience intact. The feedback of viewers is always visible in the chat that is scanned by the Sentiment Tracking tool. Entyx analyzes viewer chat and reactions live, so brands get instant feedback on how their message is landing. It’s like running a focus group during every campaign. We offer native formats that perfectly blend in and such ads are being perceived as a part of the performance, which engages and rests memorable for users. 

Community Engagement

Unfortunately, one can’t just buy friends and brands can’t buy real engagement on Twitch — it is gained with trust and interactions. Viewers value honesty, loyalty, and authenticity. Brands that show up with genuine partnerships and interactive content win hearts — and conversions. Entyx platform helps advertisers become a part of the community: launch ad games that motivate viewers to play and reward viewers for interacting, and turn passive viewers into brand advocates; listen to the audience in chat and respond to their pains; use select the best-fit streamers with AI analytics. The audience of Twitch appreciates genuineness and easily sees falseness but in case an advertiser shows loyalty to streamers, their feedback will skyrocket sales. 

Looking Ahead: What’s Next for Twitch?

Twitch is already exploring integrations with blockchain and NFTs, as well as new monetization models that may transform how streamers get paid. The possibilities for advertisers are growing rapidly — but so is the need to adapt. Whether you’re launching a product or building brand loyalty, Twitch is where the next generation of digital engagement is happening.

Final Word

In just over a decade, Twitch has transformed from a niche platform for gamers to a global phenomenon that has redefined the world of livestreaming. With its unique blend of interactivity, community, and content, Twitch has become an indispensable part of the online entertainment ecosystem. Despite facing numerous challenges and controversies, the platform continues to grow and innovate, promising an exciting future of streaming for both content creators and viewers alike.  Advertisers have to adapt fast their brand strategy and make the most out of these exciting times we are living in. Entyx is one click away to drive digital engagement​ and make your ads feel as seamless as possible! With Entyx by your side, your brand can:

Run non-blatant, native campaigns

Tap into real-time audience data

Build long-term loyalty with Twitch communities

Join our community to communicate with your audience in a whole new way.

[entyx-io]

Your marketing team will be happy with Step 4 – getting all the data 😉

Entyx AI Platform is running an Open Beta, don't miss a chance to try it. Go to 👉 entyx.io

[entyx-io]

Don’t ignore what people really say about your brand. 👂

🚨 Spoiler: it’s all in the chat

Why it matters for marketers:

– Brand sentiment

– Emotional spikes during product mentions

– Viewer trust, loyalty, sarcasm, and even memes around your brand

Analyse chat with entyx:

Step 1 ➡️ Create an order on Entyx Platform

Step 2 ➡️ Paste the link of the video you need to analyse

Step 3 ➡️ Write down keywords you want to track

Step 4 ➡️ Get full analytics

90% of brand sentiment is hidden between the lines – emojis, sarcasm, inside jokes.

Chat is the most honest focus group you’ll ever get, and most brands never look.

With Entyx you can do it in a couple of clicks. 😉

[entyx-io]

Micro-Streamer Marketing for Agencies: How Entyx AI Powers Streamer Campaign Success

Let’s go damn viral! There’s a new wave taking over influencer marketing — micro-streamers. These are creators with smaller but fiercely loyal and hyper-engaged communities. They’re dominating platforms like Twitch and TikTok Live, and here’s the kicker: their audiences trust them. Micro-streamers have a considerable impact specifically on Gen Z and gamers who primarily value sincerity. Micro-streamers build a real connection with their audience and for that particular reason, their recommendations are perceived as a friend’s honest opinion, not a sponsored pitch.

For marketing agencies, this means a huge opportunity to reach new clients and communicate most efficiently with their target audiences. In this article, we talk about how AI streamer tools help agencies solve their daily tasks accurately and gracefully. From precise streamer selection to report automation - this is Entyx AI for agencies, the marketing platform that saves time, simplifies scaling, and makes micro-streamer campaigns transparent and easy to manage altogether.

Read the full article here: https://entyx.io/blog/post/power-of-micro-streamers-entyx #ai #entyx #campaignmanagement #streamer #crm

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👉 Sponsorship isn’t about exposure anymore—it’s about emotional equity. 👈

Let’s break down how the world’s biggest brands use smart sponsorships to build love, loyalty, and market share👇

1/ 💡 Coca-Cola x Olympics Not just visibility—Coke sponsors celebration, unity, and global togetherness. Takeaway: Align with moments that mirror your brand values.

2/ 🏃‍♂️ Nike x Marathons Sponsoring endurance events = storytelling in motion. Takeaway: Let real people live your brand narrative.

3/ 🚁 Red Bull x Extreme Sports They didn’t join a scene—they created one. Takeaway: Don’t rent relevance. Build the culture your audience wants.

4/ 🎤 Pepsi x Super Bowl Halftime Pop culture as brand fuel. Takeaway: Sponsorships keep you culturally fluent, not outdated.

Creating the right sponsorship is important, as well as tracking its performance. With entyx.io it’s easy as drinking cold Coke on a hot summer day 🥤

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AI Sponsorship Insights for Agencies: A No-Fluff Beginner’s Guide

Marketing agencies today are under increasing pressure to prove the ROI of their sponsorship campaigns. Gone are the days when likes, views, and impressions alone satisfied clients. AI sponsorship analytics now empower agencies to provide real-time performance tracking, budget optimization, and transparent reporting — all without hiring a full-time data team.

This isn’t another article full of buzzwords or abstract talk about "machine learning models" or "data pipelines." What you’ll find here is a plain English guide to how AI tools are useful for agencies, especially when it comes to sponsorship performance metrics. No fluff. No graphs. Just real talk.

Read the full article and discover how AI sponsorship analytics help agencies track influencer campaigns, boost ROI, and save time. No fluff—just clear, beginner-friendly insights: https://entyx.io/blog/post/entyx-ai-insights-for-agencies-how-to-start

#ai #ads #campaign #streaming #sponsorships #guide

[entyx-io]

We prepared insights of the Meta-Analytic Review:

👉 84% of brands state that influencer marketing is a MUST for an effective marketing strategy. It can significantly enhance your brand's visibility, engagement, and customer trust.

👉 63% of shoppers say they’re more likely to buy a product if it’s recommended to them by a social media influencer they trust. This means you don’t need to fork out for a mega influencer.

👉 32% of the world’s population is Gen-Z 👉 55% of them have bought a product because of an influencer's recommendation 👉 80% shows higher engagement among Gen Z compared to Millennials

👉 What’s the profit for brands? – $5.1 for every $1 spent

👉 Micro-influencers (10k-50k followers) have higher engagement rates than celebrity influencers with 60%

💡 The most crucial insight: Choose the right creator,

that match your brand goals and values

We know, it can be overwhelming to choose THE ONE among thousands. But Entyx platform was created to help you out with it:

– We guarantee a base of creators where you can adjust the search to your needs.

– We guarantee data transparency so that you will know the creator’s previous performance metrics.

Go to entyx.io