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One Dashboard to Rule Them All: How Agencies Can Streamline Campaign Oversight

To begin with, AI is a massive game changer in marketing performance analysis. Let’s teleport onto the field for a moment. You're the coach of an elite football team battling it out in the finals. The game ends, and unfortunately, you're on the losing side. The team's morale is low and everyone's looking to you for answers. Marketers go through exactly the same situation: many channels, conflicting data, cross-channel decisions, campaign tracking, and evolving strategy.

But without a unified system, they’re like football players without a ball.

As in sports, AI helps marketing teams make accurate, data-informed decisions. AI-powered platforms, driven by advanced algorithms and machine learning, can analyze campaign and content performance in real time—just like analyzing every player movement, formation change, or possession stat on the pitch. A centralized AI dashboard provides 360-degree visibility, enabling instant campaign performance oversight.

In this article, we’ll explore the Entyx marketing dashboard through a sports lens. Let’s kick the AI ball!

Read the full article here: https://entyx.io/blog/post/ai-dashboard-for-marketing-agencies Register for a free demo: https://entyx.io/request-demo

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AI-Powered Trend Spotting: Stay Ahead of What Your Clients Want

Some agencies invent viral campaigns. Others scramble to react to sudden shifts in audience behavior. Why the difference? AI-powered trend detection is the reason. It allows agencies to anticipate streaming, gaming, and digital content trends—often before they break into the mainstream.

With platforms like Twitch, YouTube Gaming, and Kick reshaping how audiences consume content, trends now emerge at warp speed. And while some brands are still waiting on quarterly reports, others are already acting. Thanks to Entyx, agencies can now detect and respond to digital trends as they’re forming—not months later.

This blog dives into how AI trend analytics are changing the game, what early detection looks like, and how Entyx empowers agencies to move from reactive to predictive strategies in a landscape where speed and precision are everything.

Read the full article here: https://entyx.io/blog/post/ai-powered-trend-spotting-for-agencies

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How Entyx Media Value Helps You Win Pitches and Stop Losing Money

You lose money on every campaign integration—until you start using the Entyx Media Value calculator.

Let us remind you, Entyxers: those who win in marketing are the ones who show real numbers, not empty promises. In the gaming and streaming industries, advertisers often struggle to measure how much reach, attention, and conversions they’re missing.

But when an agency uses Entyx Media Data, they can walk into a meeting and say:

“You’re losing $15K every month—here’s how we’ll get it back.”

In this article, we’ll show how Entyx delivers a data-driven approach and powerful tools that help agencies win sales pitches and land new advertisers.

Read the full article here: https://entyx.io/blog/post/entyx-media-value-win-pitches-save-budget

Book a free Entyx demo: https://entyx.io/request-demo . Insert real screenshots and stats into your pitch deck. Win with analytics. Prove with results. Grow faster.

[entyx-io]

Agency Playbook: 5 Repeatable Campaign Frameworks Using Entyx

Entyxers, remember: those who launch faster—earn more. It’s a golden rule in both cybersports and streaming marketing. Some advertisers spend time writing briefs and building custom integrations, while others are already reaching new audiences on Twitch, YouTube, and even Kick, using ready-to-go scenarios and AI-driven analytics.

Esports marketing and streaming is a fast-growing vertical with an extremely loyal and active audience. But to win it over, agencies need proven influencer campaign frameworks—fast, repeatable, and easily adaptable for any campaign launch.

The AI-driven marketing platform Entyx is focused on turning the influencer campaigns of streaming creators into scalable, manageable systems—with automation at its core and transparency at its heart.

In this article, get a preview of 5 influencer campaign frameworks that help launch esports and streaming campaigns efficiently—with zero stress.

Read the full article: https://entyx.io/blog/post/agency-campaign-frameworks-streaming-entyx

[entyx-io]

Retainer Magic: How to Turn One-Off Campaigns into Long-Term Clients

Ever found yourself, as a creative agency, trapped in a cycle of one-off campaigns—no matter how hard you try to break the circle? This disrupts financial stability, recurring revenue, and sustainable agency growth. The true goal of a modern marketing agency is to turn one-off campaigns into long-term client retainers. Client retention relies on three key pillars: campaign performance, quality reporting, and a data-driven strategy.

Entyx, the AI-driven marketing platform, supports agencies in this transition by offering the tools to prove value through real-time marketing analytics.

Read the full article here: https://entyx.io/blog/post/retainer-magic-entyx

[entyx-io]

The Rise of Data-Driven Creativity: Why Smart Agencies Win Pitches

Let’s face the truth: viewers today are spoiled. It’s getting harder to impress them, evoke emotions, and drive targeted actions. You need to break creativity records every single time to get exposure, reach, and high-value collaborations. But let’s be honest—creativity alone is not enough. Smart agencies know that a winning pitch strategy must be backed by audience insights, relevant experiences, and real-time data.

The data-driven creativity enables marketers and content creators to emotionally connect with viewers by showing: “I know how you feel, I know what you like, and I know how to feed you.” Yes, we deliberately used “feed”. Because content is a food, and to succeed, you must know exactly what kind of food your audience wants. The answer? Through the data.

In this article, we’ll show how fusing creative ideas with analytics not only wins pitches, but transforms your content into a measurable, scalable marketing asset.

Read the full article here: 

[entyx-io]

Twitch or YouTube: What’s the Best Platform for Streamer Marketing Campaigns?

Should you advertise on Twitch or YouTube? Which platform is going to help your streamer grow faster and generate more revenue? Twitch and YouTube offer different advantages in terms of scale, monetization, and audience engagement. Today, we’re breaking it all down — no fluff, just facts — so agencies can choose the best platform for launching successful streamer marketing campaigns. We'll also cover how Entyx technology helps streamers and agencies scale faster and more efficiently.

Now, if you're starting from zero, one platform gives a marketer a major advantage over the other. Let’s break it down and look at the pros and cons of each.

Read the full article here: https://entyx.io/blog/post/twitch-vs-youtube-streamer-marketing

[entyx-io]

How to Spot Fake Twitch Influencers: View Bots, Red Flags, and Real-Time Analytics with Entyx

Picture this: a client approves a blastful Twitch campaign with a rising star streamer having thousands of followers, non-stop chat activity, and glowing engagement metrics. Everything looks perfect — until the fact-checking moment...

A few days later: complete oblivion. No clicks. No sales. Just a poor report and a very disappointed client. Turns out, the “streamer” was all smoke and mirrors — bots, fake hype, and zero real reach.

For the agency, it’s more than a missed KPI. It’s reputational damage. It’s lost trust. It’s that awful moment when you realize: you were outsmarted by fake engagement.

In this article, we’ll talk today about how to see those red flags before your client does — and how real-time data, not anything else, should drive your Twitch influencer vetting.Read the full article here: https://entyx.io/blog/post/twitch-influencer-vetting-fake-engagement-with-entyx

Try Entyx for free: https://entyx.io/request-demo

[entyx-io]

The Secret Weapon for Agencies Running Video-Based Campaigns

Twitch influencer marketing is totally dead…if you’re still counting brand mentions in video content manually! Video advertising remains one of the most complex formats to analyze for performance. Twitch influencer campaigns can deliver massive reach and brand exposure, but how can marketing teams accurately measure the impact of those collaborations? 

That’s exactly why modern agencies need an AI-powered Twitch campaign analysis tool. Manual reporting is not only inefficient, but it's also impossible to scale. In this article, we explore the future of Twitch marketing analytics: video and audio AI analysis — a game-changing approach that uses artificial intelligence to track logos, monitor brand mentions, measure media value, and optimize campaigns in real time.

Read the full article here: https://entyx.io/blog/post/entyx-ai-twitch-campaign-tracking

[entyx-io]

From Micro to Mega: Choosing the Right Streamer for Each Client Goal

As video gaming has been taken to the next level over the last 5-10 years with freemium business models and world cups, live streaming has stepped up to complement gaming and has become in itself one of the most popular forms of online entertainment. That industry raked in almost 140 billion dollars in 2018. Probably the most well known streaming site is Twitch which launched back in 2011, positioning itself at the forefront of live streaming for gaming and beyond. Twitch generated approximately $1.8 billion revenue in 2024, a 8.1% decline on the previous year. 

Twitch is different from other streaming platforms as here, viewers spend time watching live broadcasts, actively participate in chats and get very attached to the streamer. This makes a whole process of choosing Twitch creators for collaborations important - especially for marketing agencies, responsible for their clients’ results. In this article, we will learn a bit the story of Twitch and dive into the streamer selection process with Entyx influencer tools for campaign optimization. And most importantly, we will learn about choosing micro-streamers, mega-streamers for pursuing client’s different goals and see which metrics are needed to be considered, creator targeting and how Entyx automates the selection process. 

Read the full article here: https://entyx.io/blog/post/twitch-streamer-selection-strategy-entyx

Try BETA for free: https://entyx.io/request-demo

[entyx-io]

How to Create Cross-Platform Campaigns Without Losing Your Mind

We continue the topic of cross-platform campaigns that we introduced in our previous article, Navigating the Complexities of Cross-Platform Campaigns with Entyx. We remain committed to proving that using a single AI-driven marketing platform can transform your workflow forever.

In this article, we answer a vital question:

“Is it possible to manage a cross-platform campaign effectively—without chaos and manual routine?”

The Unified Campaign Management Process

Unified campaign management is the process of planning, executing, tracking, and analyzing marketing initiatives using a single platform, like Entyx. It's like a journey that your business undertakes to launch a specific marketing initiative with a particular message and objectives. This journey has a lot of steps, so let's go through them one by one. 

Number one is planning. Before a campaign begins, it must be thoroughly planned. This involves defining the campaign's goals, for example, increasing sales, improving brand awareness, or driving website traffic. It also involves identifying the target audience and determining the key message. A campaign might be tailored for a certain group of people based on age, location, interests, or any other factor. And the campaign should also convey one specific message that resonates with this target group. 

Number two is strategy development. So once the goals and audience are defined,....

Read the full article here: https://entyx.io/blog/post/cross-platform-campaign-management-with-entyx

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What Influencer Metrics Agencies Should Care About in 2025

Likes are increasing, followers are multiplying… but where’s the real brand value? If you're still measuring influencer marketing success with likes and views, it’s time to rethink your strategy. In 2025, marketing isn’t about surface-level numbers—it’s about measurable impact.

Agencies that continue to report on likes, shares, or basic reach risk losing clients' trust. Smart agencies now deliver advanced metrics: brand name integration in content, emotional sentiment, and how deeply a product is woven into the creator's message to the audience.

It’s time to upgrade your measurement tools. Enter AI-powered influencer marketing analytics. In this article, we’ll break down the key influencer metrics agencies must track in 2025—and how Entyx's AI-driven audio and video analysis reveals the real ROI, beyond vanity metrics.

The agencies that adapt today will lead the market tomorrow. Let’s dive in. Read the full article here: https://entyx.io/blog/post/influencer-metrics-that-matter-2025-ai-driven-analysis

[entyx-io]

Picking streamers by ✨vibes✨? That’s a no from ROI. Entyx lets you filter creators like a boss — niche, audience, platform, everything. No guessing. Just winning. 👀 Go to entyx.io if you’re done playing marketer on hard mode.

[entyx-io]

Stop waiting! 🙄 And finally start using Entyx Marketing AI Platform to easily manage your influencer campaigns. Follow the link in bio 🦾

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Client Reporting Nightmares? Here’s How Agencies Can Automate It All

POV: You’re on a call with a client who wants campaign updates right now. Meanwhile, you’ve got five Excel sheets open, everything’s moving in slow motion, and you're manually trying to sort numbers without breaking formulas.

Nightmare? Nah, this is a daymare. And honestly, it’s way too common.

Let’s be real — client reporting doesn’t have to be this messy. Welcome to the world of automated reporting, where everything updates in real time and Excel isn’t your daily enemy. With a platform like Entyx, agencies can finally stop wasting hours on manual reports and start focusing on what really matters: results.

Here’s what reporting should look like — and how to make it happen.

Read the full article here: https://entyx.io/blog/post/marketing-agency-reporting-solution-entyx

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Most agencies lose money on influencer campaigns – not because of the budget, but because of the mistakes. 🤦‍♀️

Here are 5 you might be making.

Entyx helps you skip the guesswork, spot what works, and scale ROI – in one click. 😉

Sign up to entyx.io and your next campaign will thank you.🦾

[entyx-io]

Nike Logo Tracking during 2025 Nike Indoor Nationals 🏃‍♀️

Entyx Platform analyzing your brand’s logo to understand the correct Media Value and not waste your budget. 😉

Ready for smart marketing? Join Entyx Platform, link in bio 🤝