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I am back! (and was never gone...)
I am back! (and was never gone…)

Hello everyone,
yes, I had a busy, but very enjoyable & energetic spring and summer: I got a child beginning of the year and focused my energy on this little monkey. Soooo nice!!!
Well, as you know me, I can never totally stand still, so I actually did a few lovely things during the past months next to my motherhood.
Here a short wrap-up:
In winter I gave an introduction to the world of perfumery…
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The world's most expensive perfume: Morreale's Le Monde Sur Mesure
The world’s most expensive perfume: Morreale’s Le Monde Sur Mesure
In modern perfumery, the world’s most expensive fragrance had been Joy by Jean Patou for a while: it was formulated with expensive perfume materials and introduced to the brand’s most loyal customers in America at the time of the Great Depression (1930).
Then we heard of Clive Christian’s most expensive perfume, until other ambitious perfume makers joined the vanity competition.
And now, the…
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#art#bespoke#blog#bottle#Clive Christian#exclusive#fragrance#Franziska Josteit#In-Imitable#Jean Patou#Jean-Pierre Morreale#Joy#L.A.#Le Monde Sur Mesure#luxury#marketing#Morreale Paris#perfume#scent
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Grasse Flavour Day - Syrup Workshop
Grasse Flavour Day – Syrup Workshop
As you know, I give syrup workshops via Airbnb called “From Flowers to Syrup” once in a while. This time the European Flavor Association, short EFFA, has asked me to have an atelier at the Grasse Flavour Day 2018 in the South of France.

Because live cooking was not possible, I prepared 5 of my favorite syrups (cardamom, chili, orange blossom, smoked pepper and hibiscus) and the attendees of the…
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#Airbnb#atelier#blog#conference#DIY#EFFA#flavor#flavour#fragrance#France#Franziska Josteit#Grasse#In-Imitable#marketing#perfume#scent#syrup#workshop
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Black Medicine Releases Lavender Latte
Black Medicine Releases Lavender Latte
Black Medicine Iced Coffee, innovator of the first cold pressed RTD (ready to drink) coffee, is expanding its all-natural product line with the launch of a Lavender Latte to complement its existing Iced Coffee, Mocha and Latte items.

The lavender flower is increasingly being used as a culinary herb in food and beverages and is known for its floral and spicy aroma.

These initiatives are being…
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#beverage#Black Medicine#blog#coffee#drinks#fragrance#Franziska Josteit#In-Imitable#Latte#lavender#marketing#medicine#packaging#perfume#relaxation#RTD#scent#trend
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Customized hair care E-Brand in China
Customized hair care E-Brand in China
Henkel has announced the launch in China of a new line it is describing as the ‘first customized hair care e-brand scientifically designed to meet every customer’s individual hair needs’. Schwarzkopf My Specialist is based on advanced microscopic testing and is being launched in cooperation with Chinese online shopping site Tmall.

Consumers send their hair samples to the My Specialist lab, and…
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#blog#China#customization#fragrance#Franziska Josteit#hair#Henkel#In-Imitable#marketing#My Specialist#perfume#personalization#scent#Schwarzkopf#trend
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Different formats! Think creatively
Different formats! Think creatively
This is a new cleansing product concept from LANEIGE, enriched with green tea and peppermint. Easy to use, its new format is especially convincing: a mild herbal cleansing tea bag containing real tea and cleansing powder in a tea bag.

You don’t need any cleansing oil, foam or foam nets. You can now cleanse your face with a simple tea bag.

Containing enzyme powder, it exfoliates excess keratin…
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#Beauty#blog#design#DIY#experience#fragrance#Franziska Josteit#In-Imitable#innovation#Korea#LANEIGE#marketing#multi-sensory#packaging#perfume#perfumery#scent#skin#smell#tea#trend
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A trash-to-table mindset - 1 ingredient cocktails
A trash-to-table mindset – 1 ingredient cocktails
The London based restaurant Duck & Waffle launches one-ingredient cocktails, where they explore the level of flavour achievable from one ingredient.

The menu features 10 cocktails named after the ingredients they are based on, such as Olive, Tomato, Avocado and Red Pepper. Each part of the ingredient is used – from tomato skins and red pepper stalks to spent coffee grounds and walnut shells – to…
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#art#blog#cocktail#design#Duck & Waffle#experience#flavor#food#fragrance#Franziska Josteit#In-Imitable#innovation#LSN#luxury#marketing#multi-sensory#nature#organic#perfume#perfumer#perfumery#Rich Woods#scent#smell#sustainability#technology#trend
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A step away from shampoo and conditioner
A step away from shampoo and conditioner

Recently, a hair expert has claimed that shampooing is, in fact, the worst thing we can do for our hair. Eli Halliwell, CEO of Hairstory, has warned that we could be damaging our hair without realising it. He is now on a mission to make us ditch our shampoo.
He says: “When you’ve grown up always doing something you don’t question it. The reality is that shampoo is a product that was made to be…
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#Beauty#blog#Eli Halliwell#fragrance#Franziska Josteit#hair#Hairstory#In-Imitable#innovation#marketing#New Wash#perfume#perfumery#scent#shampoo
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Love, Beauty & Planet
Love, Beauty & Planet
Brands are reducing the water content of their products, driven both by sustainability concerns and by consumer demand for more concentrated, effective products.
Love Beauty and Planet started with one goal…

“To make you more beautiful and give a little love to our planet. We want to help make a little difference towards a happier, less wasteful planet, with every shower. Our approach is a…
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#Beauty#blog#concentration#Conscious#consumption#fragrance#Franziska Josteit#hair#In-Imitable#L’Oréal#Love Beauty & Planet#perfume#planet#reduction#scent#sustainability#Unilever#water
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The Smell Memory Kit by Sissel Tolaas
The Smell Memory Kit by Sissel Tolaas
This is not new, but I always wanted to report about it… now I finally find time for it!
The smell scientist Sissel Tolaas has spent seven years collecting 7,000 scents. Now, her work is helping people make memories with the smell memory kit.

How does it work?
From the smell of your mother’s cooking to the perfume worn by your high school sweetheart, smells can instantly transport us to a time…
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#blog#concept store#fragrance#Franziska Josteit#In-Imitable#kit#marketing#memories#perfume#scent#Sissel Tolaas#Smell Memory Kit#Supersense#Vienna
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Re-inventing fine fragrances - water based perfumes
Re-inventing fine fragrances – water based perfumes
When someone thinks of perfume the first thing that comes in mind is alcohol. The second thing might be oil, but no one ever thinks of water. In an attempt of total fragrance re-invention, three brands create organic water-based perfumes to prove that simplicity can be miraculous.
“SCENT IS LIFE”. For Christopher Brosius, the creator of CB I Hate Perfume, the point of a perfume is its scent. As…
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#alcohol#Behnaz#blog#Buly 1803#CB#Christopher Brosius#Eau Triple#fragrance#Franziska Josteit#I Hate Perfume#In-Imitable#marketing#organic#perfume#Pure Neroli#Pure Rose#scent#SCENT IS LIFE#water
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Hello after the summer break ;-)
Sorry guys, I was on holiday and moved in the meantime as well… lots of new things happening at the moment!
I found this Missha brand promoting their ‘meditanical’ toner. Quite interesting way of presenting and also the word play of medicinal and botanical!

Well, a nice eye-catching packaging can make the difference!
Enjoy your summer holidays 😉
Yours, Fran
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#Beauty#blog#bra uty care#design#experience#fragrance#Franziska Josteit#In-Imitable#marketing#Missha#nature#packaging#perfume#perfumery#scent#smell#toner#trend
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Blow by Byredo: a new way of perfuming your skin
A new fragrance delivery machanism from Byredo just hit the social media channels: Blow by Byredo. You blow the perfumed air on your skin instead of spraying it.

This device also allows customization: there are 5 fragrance capsules inside, which are blended according to your taste to create you own signature.

Blow seems to be inspired by electronic home fragrance diffusers.

And? Are you blown…
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#Beauty#blog#Blow#Byredo#customization#device#diffuser#fragrance#Franziska Josteit#hair#In-Imitable#marketing#packaging#perfume#scent
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The worlds first distilled non-alcoholic spirits
The worlds first distilled non-alcoholic spirits
Cocktail bars are also expanding their options to attract trendy teetotalers. Meet Seedlip, a non-alcoholic “spirit” distilled from herbs. In 2017, Seedlip was added to the cocktail menu at bars including the NoMad Bar at the NoMad Hotel in New York, and the American Bar at London’s Savoy.

Seedlip contains no alcohol, but the taste calls to mind a liquor, elevating the mocktail experience…
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#alcohol free#bar#Ben Branson#blog#cocktail#distilled#distillery#flavor#Franziska Josteit#In-Imitable#liquor#marketing#non-alcoholic#packaging#Seedlip#spirit#taste#The Challenger Project
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Aroma-Zone DIY workshops
The new Aroma-Zone store welcomes its customers in a complete eco-designed environment made of copper, wood and wicker.

The store counts 1.500 references, including around 200 essential oils from all around the world, ingredients dedicated to DIY cosmetics, and the ready-to-use skincare range.

There are also chemists, advisers, and digital search points to meet demands according to people’s…
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#Aroma-Zone#Beauty#beauty care#blog#cosmetics#DIY#eco#essential oil#fragrance#Franziska Josteit#In-Imitable#Paris#perfume#scent#skin#skincare#workshop
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Puglia... ohhh Puglia
Puglia… ohhh Puglia
I am sending you energy and love from Puglia, south of Italy! This is my first Yoga Retreat experience, and I have to say that I really enjoy!

We are 14 people from different countries, enjoying good food, nice weather and relaxation.

Yesterday we did a wine tasting at an old castle – what a great experience !

Our teacher for the 5 days.
I smell wonderful flowers (such as gardenia, jasmine,…
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#Beauty#blog#do.be.see#experience#food#fragrance#Franziska Josteit#Health#In-Imitable#Italy#luxury#marketing#multi-sensory#nature#perfume#Puglia#retreat#scent#sleep#smell#Yoga
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Innovation - Ani Liu has used emerging technologies to create human-scented perfumes
Innovation – Ani Liu has used emerging technologies to create human-scented perfumes
Ani Liu makes human-scented perfume by capturing volatile molecules from a person’s garment in a solvent for several weeks and then distilling the solution through traditional glassware.

Imagine bottling the scent of someone you love, eternalizing them forever, allowing you to dive into a fond memory of that person with just one whiff. Ani Liu has figured out how to make this sci-fi sounding…
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#Ani Liu#art#blog#capturing#design#experience#experiment#fragrance#Franziska Josteit#Health#In-Imitable#innovation#marketing#nature#perfume#perfumery#scent#smell#technology#trend
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