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“Google has a unique ability to see when things start to trend — both for search and shopping," adds Stephanie Horton, director of marketing, Google Shopping. "We see time and time again that culture often plays a huge role in influencing trends, whether they stem from social media trends, movies and shows, or music.”—Stephanie Horton, director of marketing, Google Shopping

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“For the first time ever, fashion NFTs are worn in real-time in AR during the live TV show. DRESSX, the largest digital fashion retailer in history when they presented the first digital fashion NFT wearables to live TV during the Yahoo Finance show.”

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“But they are generating engagement, regardless, and it may well be helping Facebook – or Meta, more operatively – to shift perceptions, and update people’s view of the company as a more progressive, and connected brand that’s well-placed to lead the way into the next major digital connectivity shift.”—Andrew Hutchinson

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The Soap & Glory Glow Your Mind Nourishing Cleansing Balm is one of my favorite recent go-to’s for washing makeup off my face. The balm presents itself in a plastic, circular container, and packaged inside a light pink, square box. Groovy and clean language wraps around the outsides of both the box and balm container, visually suggesting references to the sun, youthfulness, and health. Culturally, this on-the-go cleansing balm speaks to current young women’s desires of connecting with their bodies and achieving a “glow up” look. #Glowup became a growing trend in 2020, as Instagram and Tiktok users went viral for showing their drastic physical transformations over a short or long period of time. However, the trend also poses negative connotations of the need to change yourself to look better for societal standards. In it’s most positive light though, many women took over the trend of glowing up. This consisted of, mostly women, tuning in with theirselves again, usually after a hard break up. That being said, this process likely involves someone to work on improving their health, mind, and body—three things that Soap&Glory demonstrate through it’s packaging. Thinking deeper, I believe the packaging of the Soap&Glory cleansing balm relays ideas of current beauty standards in today’s society, which are having a glowing complexion, healthy skin-kissed skin, and a clean look. Could this obsession with perfection in skin be rooted in a deeper cause? Climate change? Non-transparent food ingredients? Or the solution to easing the physical effects of stress from a 9-5 work hour mixed in with school?

Explicit:

* Language: Glow, mind, nourishing, cleansing, vitamin C

* Color: baby pink, yellow

* Functionality: Twist off top

Inexplicit meanings:

* #glowup: transforming yourself into a better you; renew; self care

* sense of mindfulness and ease knowing the health benefits

* recreating a natural sunny glow effect for even the dullest days

* pastel colors translates to light, brightness, soft, vibrant, feel-good, and femininity

* it’s reusable and resealable, implying that the amount of balm is long lasting

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Google Trends graph for Soap&Glory Nourishing Cleansing Balm.