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Today, the internet is a benefit that gives unlimited opportunities for your small, medium or large business. Currently, more than half of the people use the internet. Specialists say that in the coming years, more than 80% of the people will be online. Hence, digital marketing has become an essential part of marketing. 

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Mobile App Development Process

8 phases of mobile app development life cycle. Mohar Technologies offers Android app development services in Pune, India.

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Importance of Digital Marketing in Today’s World

Mohar Technologies Pvt.Ltd. is a technology-based company which offers web, mobile app development, and digital marketing services, particularly in the educational domain.

Today, the internet is a benefit that gives unlimited opportunities for your small, medium or large business. Currently, more than half of the people use the internet. Specialists say that in the coming years, more than 80% of the people will be online. Hence, digital marketing has become an essential part of marketing.

With digital marketing, you can assure that the right audience is viewing your content. SEO enables you to reach those audiences who are searching the web for content and topics that are related to your business. In online marketing, you now do not need to worry that you are just investing money in advertisements that won’t reach people who are likely to have an interest in your product. With subtle targeting abilities, digital marketing methods permit you to require comfort in knowing that you are just focusing your marketing efforts on ways that work.

It is the fact that it can be relatively cheaper than some traditional marketing. The internet is available in almost all countries in the world and just about anybody can access it at any given time. This fact makes it a very attractive platform for marketing. The importance of digital marketing is far more than just a realization. Today, people have adopted digital means for almost everything.

Why Digital marketing is so necessary and provides you with so many benefits?

Because through online channels and by posting positive comments, feedback about your business/product you (and your happy clients) can attract new customers and make a long-lasting relationship. But, be careful! It works both ways! Happy clients can support you, but an unhappy client can harm your business very seriously. That's why as a business owner ensure you usually remember regarding the following points:

Promote engagement through digital media

The more you like it the better!

Get ahead of your competitors

Go beyond the boundaries

Company reputation first!

Benefits of Digital Marketing:

The ability to associate with your prospects and learn specifically what they are looking for

The ability to reach a global business

You can save money and reach more clients

Get to understand your audience and permit them to know you in person which may facilitate you to form brand loyalty

You can track responses to your promoting efforts directly

The ability to reach mobile consumers

Get a high ROI for your Investment

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When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.

Henry Ford

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How To Boost Your Business Grow With Digital Marketing

There is no doubt that we live in a digital world and from this perspective, any business requires promotion/marketing for its growth. Marketing includes communicating the existence of your business to a maximal number of persons and also to convince them to purchase your product or services. Internet marketing or online marketing is the marketing future all over the world with full of benefits as compared to traditional marketing.

Now marketing strategies are changed as per the requirements of the organization. Getting the best rank on the search engine results page (SERP) is required as having a proper marketing plan for the business.

How businesses can boost their profits and sell using digital marketing techniques:

Build your online presence

Your first role is to make your business online. You can showcase your business through website and social media platforms. Create your business website, register your business on different business listing sites and also on social media platforms. The main thing is to answer all the comments over the online platform. Replying on each really helps to make a good impression.

Social media paid marketing

The strongest way to get visibility for your businesses is to do paid marketing, which can be in the form of Facebook Ads, LinkedIn Ads, Instagram Ads and much more. Analytically, more than 65% of users buying occurs online based on social media reviews and comments. If we only talk about Facebook, there are around 2.6 billion active people on facebook who are looking for new and reliable sources.

Social media platforms offer a number of promotional types, whether you just want to get more likes or use them as a conversion lead for your services or products.

Search Engine Marketing (SEM)

It is the most useful and extensive strategy to develop your business and make more traffic on your website in an increasingly competitive market. It is done essentially through paid effort. Google Adwords and Bing Ads are the most popular platforms for SEM. On the basis of your business, you may choose PPC (Pay Per Click), CPM (Cost Per -Thousand Impression) or CPC (Cost Per Click). Pay Per Click (PPC) is an ideal platform which delivers desired sales and inquiries.

Search Engine Optimization (SEO)

Search Engine Optimization is the most reliable marketing tactics which focuses on the organic (non-paid) presence on search engines. SEO is a content-based marketing to make organic/natural traffic and businesses. To provide consistent results to its audience,  Google constantly updates its algorithm. Which means Google tries to clean the websites that don’t deserve to be on the top of SERP’s. Most users will never see the second page of the search engine, which means if your website is not getting the top 10 results then you are not going to have the traffic that you want to sell.

Create and share video content

Video marketing is the main medium for branding and conveying the message to the customers. You may come across several organizations who believe and like in sharing their brand messages through video content instead of going for text messages. People around the globe spend over 500 million hours viewing videos on YouTube. Video content leads to a 157% increase in organic traffic conversion rates by 80%. Videos on landing pages will increase conversion rates by 80%.  

Mobile social media marketing

Mobile social media marketing is a marketing technique that should prompt businesses through social media on a mobile device. Statistically, nearly 71% of users access social media on mobile devices. This gives you an opportunity to focus high on certain factors and improve other aspects.

Email marketing

Email marketing is the easiest and inexpensive way to promote your business, products and services. Email is not just official communication, there is more to it. You can do triggered remarketing through emails. Email marketing helps in triggering an email sequence as soon as a cart dropped delivers greater conversions. A range of three emails is confirmed to be the most efficient, one sent instantly, another 24 hours later and another a week later. It will also work as a backup source for clients.

Content creation

A well written and consistent content will become more popular on the internet. So you have to create good content to enhance your website. The content can be in any form; website content, images, blogs, videos, testimonials, interviews etc. that completely depends on the genre you are looking for. The content is supposed to be good when it abandons the message to the millions of hearts and minds of clients.

Analyzing your strategy and results

Trying out totally different ways of digital marketing is good, however, it won’t facilitate if you don’t measure your efforts and campaigns. once measuring, try to analyze what you'll do to form it higher. Through those devices, you're obtaining additional traffic. Should that be your targeting area? of these discoveries are very necessary if you're dreaming of business massive high. For example, Google Analytics and Search Console will tell you ways people find your store and what they are doing upon the inbound.

Retargeting / Remarketing

Remarketing is a tactic that includes showing ads to those who have visited your website or used your mobile app. Remarketing helps to encourage those missed conversions to come back. it's best for tiny business owners as a result of it's a lower cost per acquisition.

You are ready to send out at least one explicit person, however, you're enclosed within the client section that gets 20% off of X because of the online action you took, you get a special deal. For businesses, this implies additional engagement, more sales, and additional client retention.

Mohar Technologies Pvt.Ltd. is a digital marketing company in Pune, India. Offering all digital marketing services such as SEO, SMM/SMO, Content Marketing, Email Marketing, PPC Advertisements, Branding etc. We also provide web development, DevOps, and mobile app development services.

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Coming together is a beginning. Keeping together is progress. Working together is a success.

Henry Ford

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How Mobile App Development is Used in an Educational Institute for Learning

Mobile apps are frequently being seen as the future of learning. The demand for mobile devices and the general appropriation of mobile learning is providing them with the expected impact.

Technology growth gives convenience to mobile developers to develop mobile apps by finding consistent customer interest. Customer taking interest in obtaining games, social networks, and e-learning on mobile devices. Mobile apps are the perfect medium to engage the user and allow learning to continue to areas beyond the traditional classroom.

Mobile apps are a kind of delivery format designed for offline viewing of learning material for learners on mobile devices. Despite the fact that the course should be downloaded to the mobile device first using the internet connection, it may very well be gotten to without an internet connection from the mobile device for resulting visits once the course has been downloaded to the device.

Nowadays educational institutes have created several processes on the fingertips. It is often associated with parent-teacher interactions, applying for admissions or anything. Teachers are recommending students to use devices and tablets for learning and no doubt students found this terribly fascinating. With these educational apps, students will prepare their notes simply, and once the teacher comes to class and explain the subject, they will simply perceive the topic. For parents also it's terribly quiet and simple to elucidate their kids regarding the actual subject rather than going for pen & paper. There are apps accessible wherever you're able to quickly distribute any study material to any device within the classroom.

Educational Institutes will have Mobile Applications for various reasons to create it simply to manage everything from anyplace. Let's think about totally different eventualities.

For Parents

Get regular progress updates from the kids. On a daily basis, a parent can’t walk into the school or colleges weekly to raise his/her child’s progress. The institute will have a Mobile Application which might be helpful in some ways. parents will get regular updates regarding their kids with relevance to their academics, co-curricular activities, their behaviour, obedience etc. Similarly, parents may also update the teacher for any info associated with their kid - it's going to be a student’s leave or any question supporting the student’s growth taken by the Institute. This can be a straightforward manner of interaction between parents and teachers on their fingertips. The parents even have info associated with the fees structure, rules for leaving the school or college etc.

For Children

For the youngsters, it is often because of the everyday notes. Here the students will have the track of their term activities (academics and co-curricular). The students will read the term curriculum, completed course of study, next day syllabus (to get ready in advance), time table, yearly holidays, rules of the school, activities to be conducted etc. For the students forgetting the school assignment, here is the resolution. Students will read their homework on a daily basis. Here it also can show the notice that's on the noticeboard of the school.

For Institute

Satisfied parents and students with the Institute’s service are the best compliments for any Institute. The institute will have the informative App that will offer info associated with the institute such as-

About The Institute and its Facilities

Institute info (Rules associated with school/college, late arrival, library etc)

Academic details (Syllabus, Subjects, Faculty, Curricular, Results etc)

Activity Results

Admission procedure.

Accomplishments / Achievements

Contact Details

Mohar Technologies Pvt. Ltd. is a growing IT company located in Pune. Offering Mobile App Development in the educational domain. We also provide digital marketing, DevOps, and website design & development services.

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How to maximize affiliate marketing conversion with mobile optimization?

Affiliate marketing is a method where advertiser promotes its products & services on third party websites. By this publisher earn some commission when a visitor clicked & purchased from the website. Many companies use affiliate marketing methods to reach new clients, to drive sales & generate revenue.

Read- https://mohar-technologies-pvt-ltd.blogspot.com/2019/05/how-to-maximise-affiliate-marketing.html

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How Artificial Intelligence Used in Mobile App Development

Artificial Intelligence Technology

AI is the most trending topics in the latest technology, with multiple businesses choosing its use in their daily operations. Artificial Intelligence is a different technology in computer science. This technology concentrates on developing intelligent systems that can simplify human tasks. Some of the action computers with artificial intelligence are intended for include:

Speech recognition

Learning

Planning

Problem-solving

Article Source: http://bit.ly/2H44ph0

Mohar Technologies Pvt.Ltd. is a technology-based company which offers web and mobile app development services, particularly in the educational domain.

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How will you correlate Web development & search engine optimization (SEO)?

Website designing & SEO are both closely related to each other. SEO is the next step in website development & there is a strong relationship between these two.

A website is like your home & Google(search engine) is like your guest. So here your website must look compliant & appealing to the search engines for the ranking.

A website is a combination of content, graphics, infographics, videos, multiple pages-subpages, URLs, images, forms, header-footer & many more. A poorly built website will always suffer in search engine indexing & ranking.

By following some steps, we can easily design an SEO friendly website.

Website architecture

Website navigation

Web-content analysis

Mobile friendly website

URL optimization

User experience

Mohar technologies playing a pivotal role in developing technology-enabled platforms in the field of Education and Career Guidance.

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Future of Mobile: How Mobile Apps Have Changed Our Lives

There are incredible things taking place in the world of mobile applications development. With an immense number of users downloading mobile applications every other day, mobile app development has assuredly become one of the innovative and actively expanding sectors.

Developers, with their innovativeness and idea, are discovering approaches to implement mobile app development technology where they perceive scope for it. Smartphones and apps are so amazing that they can deal with an assortment of computing tasks.

Google apps, gaming apps, and social media apps are arguably dominating the mobile application market. Also, various giants are using mobile apps for direct marketing, for branding, to connect more users, with many other reasons. Mobile app development is driven by advancements in technology, so businesses require a vision for the upcoming few years.

Now, an ever-increasing number of companies in mobile app development is proposed at inventing mobile apps helpful for people. A mobile app can help in solving serious problems such as health and education. Some mobile games app are a sort of technology that has shattered in recent years with various good alternatives for growing or developing mental qualities like focus, and problem-solving as well as reducing stress.

Mobile learning applications are influencing specialists from a number of domains such as science and engineering. Professionals from these domains have found mobile applications as a useful app. Also, mobile apps work as a training tool for the employees of a company or business.

Like this, a mobile game based movie advertisement is also turning out to be a trend. Yes, mobile apps are also influencing film(s) and television. Directors and producers of films and television series are starting mobile games which depend on their films and series. The amazing thing is that this approach is working.

Here are a few trends which will decide The Future of Mobile App Development

Wearable Devices -Devices, You can wear

Developing apps for wearable devices like smartwatches, movement trackers and more.

Chatbots

Chatbots are a new way to enlarge that sort of customer relationship management.

m-commerce

Mobile app implementation workforce needs to come up with a mobile an application that can process transactions without requiring physical debit/credit cards or cash. Moreover, in the time of wearables capable of processing payments, m-commerce will take a completely different shape.

Augmented Reality

The real-time significance and importance of the product can be demonstrated to the customers

Mohar Technologies Pvt.Ltd. is a technology-based company which offers Web and Mobile App Development services in the educational domain.

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Mohar Technologies is a growing IT company in Pune, Which offer web services, website design and development, Mobile app development, Android, iOS applications services. Currently, Mohar Technologies is developing technology-enabled platforms in the educational domain.

Mohar Technologies expertise lies in developing Android mobile applications, Website design and development using the latest technology. Our experienced developers are well-versed with all web platforms and deliver with an objective to enrich the customer experience.

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In education, technology can be a life-changer, a game changer, for kids who are both in school and out of school. Technology can bring textbooks to life. The Internet can connect students to their peers in other parts of the world. It can bridge the quality gaps.

Queen Rania of Jordan

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“Maha Career Mitra” Career Interest and Aptitude Test - Statistics Report 2019

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‘Maha Career Mitra’ portal is the online web & android app based education portal which helps adolescent/10th class students in Maharashtra to find a career through 7 field interest test & aptitude test & based upon ability students can select the career of their choice. The portal lists 83,000+ higher education options from government approved colleges in Maharashtra. In 2016, Government of Maharashtra (School Education Department), MSBSHSE (Maharashtra State Board of Secondary & Higher Secondary Education), MSCERT (Maharashtra State Council of Educational Research & Training) along with an education NGO SAF (Shyamchi Aai Foundation) have conducted career interest tests under the project ‘Kal Chachani’.

Those who have successfully attempted career interest (Kalchachani) & aptitude test for the year 2018-2019 can download their report after the declaration of the results.

Steps to follow-

1. Log on to https://www.mahacareermitra.in/ OR download ‘MAHA CAREER MITRA’ app from google play store.

2. Enter your SSC seat no.

3. View report.

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Teaching kids about money management will have a huge impact on their career & social status. Financial literacy directly impacts on student ability to take important financial decisions.

Mohar technologies playing a pivotal role in developing technology-enabled platforms in the field of Education and Career Guidance. https://www.mohartech.com/