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readygetsetjoey · 3 months

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The Digital Renaissance: Navigating the New Media Landscape

[Graded activity - "Writing for New Media"]

Can you picture your life without the internet? Instead of browsing through the screen, picture yourself holding this exact text on paper and turning pages. Rather than quick Google searches, you will need to visit the library for research. No viewing of funny videos, no social media, and no binge-watching sessions of your favorite TV series and films. It is true that life would be quite different—possibly difficult—without the internet.

The "New Media", is defined as products and services that provide information or entertainment using computers or the internet, and not by traditional methods such as television and newspapers.

As we navigate through life in the 21st century, we are experiencing a new "Renaissance". Our lives have been getting better as time goes on. "New Media" is keeping us educated, connected, entertained, working etc...

Let's dive in!

I found out through internet search that in the 1990s, the term "new media" found popularity as a part of a sales pitch for interactive CD-ROMs intended for both educational and entertainment purposes.

With that, we can tell that New Media has an impact on Education.

Starting with communication and spread of information, the way we communicate and access information have improved with the help of New media. Whether on how we acquire knowledge, the way students and teachers participate, the creation of knowledge - New media plays a big role.

In terms of the advantages of New Media in Education: Visual learning became handy with the use of pictures and videos; according to research studies, people will learn easily with verbal and visuals combined. Also, the use of new media promotes active participation, cooperation and collaboration. Students start being creators rather than being just consumers. Moreover, the use of new media technology lets us use techniques/strategies, improving education while motivating creative and competitive students.

There also have been learning spaces beyond the classroom. For example, online learning platforms—we can learn whenever we want, wherever we want. Additionally, some social media platforms help students, parents/guardians and teachers to share information, and discover new ways of learning.

Although, everything has its downsides and with that, education and new media have its challenges and opportunities. One of them is the teachers/educators whom we expect to adapt to technological advancements. We can't expect them all to be knowledgeable at all times and that makes teaching and learning difficult at some point even if equipment is available. Education can also be personalized but it isn't possible to narrow it all down and tailor everything to everyone as it's not the same for everybody. Lastly, ethics should also be considered like using technology responsibly.

New Media has also affected entertainment (or how we entertain ourselves)

With the rise of social media, platforms like Facebook, Instagram and Twitter changed how fans interact with celebrities. People can also discover new artists, musicians and creators timely—which allows talent to be discovered. Some platforms allow live streaming where we can watch concerts, interviews and even gameplays where anyone can feel connected.

Virtual Reality (VR) and Augmented Reality (AR) are on the rise as well. VR engages users in a computer-generated environment replacing physical surroundings—which is not only used for gaming, it can be used for simulations, training and therapy as well. Whereas AR puts digital items on your vision of the actual world. In comparison to VR, AR devices, such as smartphone screens, maintain their visibility, enabling you to view your surroundings while engaging with digital content (e.g. Pokemon Go, Snapchat filters).

Streaming services, gaming and User-Generated Content are trending and have risen as the time pass by. We can't deny the fact that we're able to binge watch our favorite TV series and films. Gaming has improved as well in terms of graphics, design and accessibility. Youtube, TikTok and Instagram allow users to create and share content.

Let's not forget how the New media influenced Communication.

Digital communication has been efficient through social media, messaging apps and email. It changed how we connect and interact. However, it can also affect our capacity and or ability regarding verbal communication and face-to-face interactions.

Reporters and academics have observed that people's personal and social characteristics are how new media spread power to the people. A book also implies that these platforms increase participation and interaction while letting users have more control over media choices and content.

Of course there are some challenges and opportunities as well. Like the quality of relationships and connection—the genuineness of human connection in general. Privacy, authenticity and empathy are also critical.

Additionally, New media changed the game in Business.

With the rise of social media, a new generation of businessmen and entrepreneurs are finding success. Promoting products or services have changed. An influencer can monetize their presence through sponsorships or collaborations.

With Digital marketing, consumers are on the internet to buy products and services (e.g. music, e-books, digital downloads). Examples of effective social media marketing strategies are: engaging content, collaborations, ad campaigns etc.

In conclusion, the digital renaissance has been helpful and efficient in so many ways in different aspects of our lives; although there are some challenges and opportunities. For us to thrive in this new landscape, let's be curious, have critical thinking and use technology wisely.

#blog #amwriting #new media #digital renaissance #acads #activity #school activity #homework #writing #writing for new media #college #uni

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readygetsetjoey · 4 months

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In response to the video essay of Nerdwriter1 on YouTube:

youtube

"The Medium is the message." - Marshall McLuhan

When you think about it, this statement means that the medium or mode of communication has a greater impact on how a message is perceived than the message's actual content. (It highlights how the media shapes our perceptions of knowledge and culture.)

In my opinion, it is not the case for everybody. Well, yeah there are people who are like that as I know some but for me personally, I'm always all about the content itself as the presentation is just the surface. It's just alarming that some people will be carried away and they easily believe something they see. Mainly because it is tailored to them and it is easier to just receive the information and enjoy how it's presented rather than understanding it.

He also went on to say that:

"The effect of the program is incidental."

Which implies that a program's results or effects are a result that happens accidentally or as a byproduct, not the main emphasis or aim. It suggests that the program's primary goal might not be affected by its results, which could be accidental or incidental.

For me, it could be true at some point. As someone who's been living with the TV and internet, in my understanding, people have different perception and interpretations when it comes to receiving information and how they enjoy any type of media. I remember, sometimes I even get to arguments with the elders because of it. What I'm trying to say is, it is not the case for everybody, although it can happen.

#the medium is the message #marshall mcluhan #media #youtube #nerdwriter1 #TV #internet #theory

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