#& they said ‘no when i get them back i’ll upload them’ like BRO NOW IVE TO WAIT UNTIL AT LEAST MONDAY ?

[bibleofficial]

made a mistake & shaved too high so i just …., committed. she’s bald again 😍

[shadowfaximpala]

Immortals

(GIF not mine)

MASTER LIST

Part 2

Summary:  Hidden in the shadows of your brother's endless mistakes you wanted to finally feel something. An old enemy confides in you after various mishaps and you realise you have more in common than you thought.

Tags:  Reader Insert, Female Reader, Winchester Sister, Series, Season 10 - 11, Eventual Smut

Relationship: Crowley x Reader

Warnings: Blood, Swearing, Drug Mention

Author’s Notes: So this is the second part, I’ll upload as many of the chapters I’ve already written by next week. Then I can start publishing the new chapters that haven’t been posted online yet! 

Requests open for spn one-shots!

~*~*~*~*~*~*~*~*

Lock Down

Sam and Dean had taken every precaution to keep you safe, they had even taken the liberty of putting you in the dungeon which was plastered with demon traps and sigils and to top it all off the very collar the King of Hell had worn so graciously during his days spent trapped there, they didn't know how strong of a hold the demonic blood had over you. Their best guess was it was becoming increasingly more erratic with each passing moment.

“You assholes, let me out!” You spat, feeling more irritated than ever. “I'm not a fucking de-” your sentence was cut short, you were paralysed. Your silence obviously stirred some worry, your brothers burst into the room, calling your name over and over again but try as you might you couldn't respond to their anguished calls.

“Dean, get the holy water...”

A moment later you were splashed with cold liquid, you felt a tingle on your skin. It didn't exactly burn but there was a harsh and warming sensation, like taking a hot shower the water trickled over your skin. "Crap," you muttered inwardly to yourself, "This shouldn't happen..." You couldn't project your voice, so you simply sat staring blankly into the world around you, your brothers looming over you.

“Nothing...” Dean breathed.

“Are you sure?” Sam inspected closely, you could feel his breath on your arm. “I can smell burning...”

“Fuck!” Dean shouted. “I’ll be right back...” Dean’s voice sounded low and dangerous.

Being stuck in your own mind was torture in itself. You’d rather feel something than feel absolutely nothing. For what seemed like an eternity finally you heard voices. Sam and Dean had returned with a guest, his English accent smooth with a rough edge of annoyance.

“And I’m telling you two idiots, I had nothing to do with this.” Crowley... His voice cut through the blackness, he sounded angrier than usual. “Do you even realise how much chaos this has caused me? The only tip off you puppets would have had could only have come from me, and now I've all sorts of uproar down there that I protected a Winchester, let alone her!” Crowley had no idea how much his words cut you when he spoke.

“I don’t give a crap about what you have to deal with in Hell, that’s your business, you’re their King. Just fix it or so help me!” Dean snapped.

“Just shoot some human blood into her veins that usually flushes the demon out... I really don’t see why you felt the urge to call me here.” If you could stand up you would have punched him for that comment, but you heard the exhaustion in his voice.

“Because right now that could kill her...” An even deeper baritone voice cut through the darkness. Castiel. The band was back together! And you were stuck in a hell of your own, unable to witness such a rare gathering of mystically infuriating creatures.

“Problem solved.” Crowley muttered sarcastically.

“I don’t understand, if you wanted her dead why would you go to her brother’s for help?” Castiel asked monotone as ever.

There was a slight pause. “Because if she were a demon then she’d be a bigger thorn in my side,” the demon King replied.

“If anything happens to her, believe me, it will be more than a thorn in your side Crowley,” Sam threatened. You wished you could bash all their heads together.

“Is that so, Moose?” You didn't need to see them to know they were sizing one another up in a metaphorical sense; Sam definitely had him beaten on height...

“Can we focus on the task at hand here?” Castiel cut the atmosphere like a knife through butter, and suddenly you could sense they were dumbfounded again.

“Are you lot missing the obvious here?” Crowley spoke. “How else do you get rid of bad blood?”

“Are we talking literally or in the building bridges sense?” Dean offered up an answer, his anxious anger laced with sarcasm.

“No you oversized imbecile, you drain it.” It really was fun imagining their interactions in your mind, that instance you pictured Crowley pinching the bridge of his nose and scrunching his eyes shut. “Are you with me?” He fired up again once he received no reply.

“Yeah, but we’re not just draining our sister’s blood supply...” Another strained pause came from Sam. “Unless we can substitute it with clean blood!”

“Moose and Squirrel save the day once again... You three really are insufferable. I don’t know how Y/N puts up with it.”

“Because we give a damn about each other, you wouldn't understand that you put her in harm’s way!” Dean argued.

“Not intentionally! Yet here I am trying to help you, putting my neck on the line for the bloody Winchester’s yet again!” Dean had definitely touched a nerve, Crowley’s voice was booming off the dungeon walls now. “All because Abaddon's minion’s knew how much-” he cut himself off. You so desperately wanted to hear the rest of that sentence.

“How much what, Crowley?” Dean’s voice grew low again, dangerous and predatory.

“Nothing.” The demon King backed down.

“Yeah, damn right it’s nothing.” Your elder brother spat back.

Shortly after their disagreement you felt something slice your wrist, moments later another stab in your left arm and a needle being spliced in. You must have looked a complete picture, a poster figure for failed suicide, one wrist slashed and an IV drip inserted in the other, hollow cheekbones and sunken eyes. You didn't want to wake up and look in a mirror any time soon...

~*~*~

Slowly but surely that black hue lifted from your vision, nerve endings finding impulse again, followed by movement. Castiel healed your wrist and Dean removed the drip.

“Hey,” you expressed softly as Dean and Cas removed the shackles and helped you up. Dean pulled you into a soft hug, wary of your frail body.

“Hey yourself, we thought we lost you to the dark side!” He held you out at arm’s length to inspect the damage. “You look like shit.”

“Thanks bro,” you laughed. “Know I can count on someone to tell the truth around here.” You looked over at Sam who peeled you away from Dean and hugged you, a little more forcefully than your elder brother.

“He’s lying you look fine, you could do with some food and a shower though...” Sam ruffled your hair affectionately.

Cas went to shake your hand but you pulled him in for a hug, after a few seconds he returned the favour. He smelled of pine needles and a hint of lavender it was oddly soothing. “Thank you,” you muttered into his chest. The Angel moved backwards and his puppy dog eyes told you it was no bother at all.

“Anything for family,” he nodded.

You were surprised to see a dark figure in the corner; you cast a glance in Crowley’s direction. His eyes fixated on you, watching you intently. You wanted to thank him for his good deed, if it wasn't for him your brothers wouldn't have found you in time, maybe not even at all... Heck you wanted to hug him! Before you resigned yourself to the scrutiny of your brother’s watchful eye you plucked up the courage to walk over to him.

“I guess I owe you my gratitude...” you expressed quietly, the demon in front of you offered a weak smile.

“Don’t mention it,” his line of sight flicking between you and your brothers. “One less demonic Winchester means I can breathe a sigh of relief, for now.” You exchanged a small smile with him. You noticed it then, the blood red rose nestled in the pocket of his well tailored suit, questions swirled through your mind but you thought better and decided to drop the topic for another time, Crowley noticed where you were staring and he shifted back slightly. “Well, if you’ll excuse me...” and with a click of his fingers he disappeared.

That night you rested in a cold sweat, nightmares plaguing the forefront of your mind. Dreams about killing your brothers, dreams that you had that cursed mark Dean wore instead of him. Every time you woke your skin still felt someone had poured lava over your body. After hours of tossing and turning you practically threw your body out of bed and into the shower to cool down, setting the temperature to a medium to low heat. The itching hadn't subsided even after your skin was clean of sweat.

You rolled downstairs into the main hall of the bunker, the lights were dimmed and Sam sat with his head buried in a book, his expression full of woe.

“Sammy?” You called in a soft voice. He didn't move or acknowledge your voice, you called again. “Sammy is everything okay?” Still nothing. Motioning closer to him you could hear him muttering to himself, until his phone buzzed on the counter top which jerked him to life.

“Cas?” Sam sounded full of panic. “What’s going on?” Your feet developed a mind of their own and you darted for cover. Something was a foul; you could sense it in the air, like electricity. “Hold on, I thought we agreed on this? You said you’d do whatever it takes...” He looked around hastily and lowered his voice, you could only just hear him a few feet away. “Fine. Just keep looking.” Sam snapped quietly at the Angel. You heard him place the phone on the table and shuffle uncomfortable in the small chair beneath him.

Deciding that he was void of his sanity right now you retreated back upstairs until you knocked over a vase on the landing, a mighty crash echoed off the walls, your foot stung like hell as you muttered profanities under your breath.

“Who’s there?” Sam bellowed.

“Shit!” You hobbled about on one foot, right where the porcelain landed it left a nasty little cut on your ankle and toe.

“Y/N?” Your brother’s voice sounded full of panic. He rushed up the stairs to where you were dancing around. “How long were you there?” He raised an eyebrow at you.

“I got a little dizzy and crashed into the vase, so about three seconds, why?” You lied convincingly, if there was anything you learned having two older and overprotective brothers, it was how to tell an expert lie.

“No reason, I'm just worried about you,” Sam on the other hand was the world’s worst liar, his eyes darted from left to right, his fingers would clasp shut into a fist and his jaw would become more prominent like he was speaking through gritted teeth, his motions would become jumpy and he would then move to another subject or divert attention into an action. “Let me take a look at your foot...” He removed his jacket and placed it lightly to your ankle applying pressure to stop it from bleeding any more.

“Sam... You and Dean have been awfully jumpy lately, I know he’s getting worse but... Promise me you’ll accept what Dean asks you to do and stop keeping secrets from me, from both of us...”

Your lanky, shaggy haired brother looked up at you. His jaw clenched and he looked back to your wound.

“I promise.”

Anger boiled in the pit of your stomach. “Sammy you’re a shit liar.” You kicked your foot out and pulled it away from his light grasp.

“Y/N, hold on!”

“No, I’ve had enough of the deceit; you and Dean do nothing but lie to me. Dean says he’s fine, but he’s falling apart, you’re protecting your phone, you’re jumpy and skittish, you’re keeping something from us!” You stomped your foot objectively on the floor before walking away to get some shoes and a band aid.

[janosundayss]

Jai Brooks Imagine #7 (REQUESTED) Gypsy Beef part two

-GYPSY BEEF PART TWO YALL-

SORRY IVE BEEN GONE FOREVER, But I’m forreal back y'all lmao I looked in my inbox and I’ve noticed the #1 thing that’s been asked was a part two to Gypsy beef, soo here you go 😊😊

~ Luke’s POV

I leave Jai’s room to go meet Gypsy in the kitchen. I sigh when she looks at me . “So what the fuck is her problem now?” Gypsy says to me laughing. I glare at her takin a sip from my drink .

“Look Gypsy, you’re one of my good friends, but you have to realize that y/n is Jai’s girlfriend and he loves her, you can’t just fucking wreck that.” I say to her.

She crosses her arms. “I’m not trying to wreck shit.” She says, leaning against the counter. “What happened in the past is what happened in the past I said I was sorry , I did my part so why can’t she look past that ?” She ask.

“Gypsy, you had fans- well fake fans- hate her for months, death threats, Twitter hacks , and everything else that was because of you.” I said. The room was silent. We stared in at eachother for a while. “ I mean, I know I should’ve watched closely when I edited the video or woke you up but still, that’s his girlfriend you have to respect her as his friend.” I say.

She rolls her eyes. “Fuck, okay.” I let out a deep breath I was holding in. “Anyways, so are we throwing a party tonight or what ?” She asks. I nod. “Yeah, but I think for the sake of yours and Jai’s friendship , you should apologize to y/n” I say grabbing the keys to beaus Jeep. I read the time , 7:45am.

I look at my phone and read the text Jai sent me.

Jai: get gypsy out, just for a little so y/n can cool off. I sigh, knowing Gypsy is gonna be pissy cause she has to leave. I look up and see Gypsy reading my face.

“Hey so, you should to come with me to get some drinks and shit yeah?” I say leaning against the counter. Her left eyebrow raises. “Why because you don’t trust me here alone with her?” She says. I roll my eyes and walk past her towards the door with her following me behind. ~~~~9:pm~~~~~~

Jai’s POV

Damn she’s so fucking hot.

“Do I look okay Jai ?” Y/n asks me looking at herself in the mirror. She’s wearing a black bikini with a silver waist necklace.

I stand up from the bed and over to her and hug her from behind, rubbing my bulge against her ass. “Is that even a question? You look so sexy babe, and what’s even better is that you’re all mine.” I said while kissing her cheek.

She turns around and grabs my face to kiss me. “I love you so much.” She smiles wrapping her arms around my neck and mine around her waist.

*knock knock*

“Come in” I say as y/n rushes to the bathroom. Luke comes in the door with three beers in his hand, two obviously for me and y/n. “Here you go brother, where y/n?” Luke asks. “She’s in the bathroom.” I say. I push him lightly outside the room and close the door. “Where’s Gypsy?” I whisper. “She’s in the pool with some people, why?” He asks.

“I think I should just talk to Gypsy.” I say. Luke presses his lips together and gives me a unsure look. “Bro tonight isn’t a good idea for that.” He says. I shrug. “Well y/n might be bothered that Gypsy is here what if they run into each other?” I ask. He exhales. “It’s not like they’re going to fight, that’s unlikely of the both of them.” He says. I nod. He pats me on my shoulder before heading into the living room.

I walk back into my room to find y/n sitting in my chair with an unpleasant look on her face.

“So Gypsy is here?” She says standing up. She walks closer to me til she’s about 3 inches away from my face. “Tonight should be fun.” She says. She walks out the door leaving me speechless. I assumed she would’ve flipped but all she did was… kinda turn me on.

*Y/n POV

I walk into the living room and I turn the music all the way up, earning a few looks from people but they kept dancing. Luke notices and walks outside. “Let’s fucking party!” I yell causing everyone to yell to in excitement. I walk into the kitchen and start taking shots with people. I couldn’t remember how many I took but I stopped as soon as I saw them grimlin herself,

Gypsy.

She sees me and flashes her devilish smile before grabbing Luke and dancing with him. The UV lights turn on making everyones body paint illuminous. Then I see Jai walk up to Gypsy and hug her. No matter what she did, she never took her eyes off me. She handed Jai her drink and he took it all down in one gulp. He had to been drinking when I was taking shots because he’s so hammered.

She starts dancing with the boys. Gypsy is so close to Jai, her body paint is rubbing all along his body. And her eyes were still on me. I could feel the blood rushing in my body from anger. She knew what the fuck she was doing.

She takes Jai’s hands and place them on her waist. Hesitantly, he pulls her in closer. Luke snaps out of his trance and realizes what’s going on. Luke grabs Jai’s face to look at me and when he does, he took his hands off of her, slowly. Gypsy smiles at me before walking over into Jai’s room. Jai looks at me one last time before following her. Luke attempts to pull Jai back but fails when Jai brushes him off.

My heart is shattered. Luke looks at me and I run to Jai’s room with Luke following me. As soon as I get to the door I busted through it, Luke grabbed me by my waist just to hold me back. When I get in the room, I see Gypsy and Jai in his bed under the covers. This bitch think she’s slick.

I storm over to then and rip the blankets off and yank her away from Jai. “Look here you lil bitch, get the fuck away from my man.” I snarl at her. She laughs. “Shut the fuck up you’re so annoying.” She says. We start going at t back and fourth while Jai is just watching and Luke holding me back.

“I don’t give a fuck what you think or say bitch he’s my bestfriend, I was with him before you!” She yells at me. “You’re nothing but a dirty bitch.” I say to her. “I’m the dirty bitch? Y/n you must love my sloppy seconds because I sex’d him before you did. Many times.” She laughs. That triggered me so much. Everything went black and I could remember was Luke screaming at Me and Gypsy. When I come back into reality again, Gypsy and I are in the bathroom with her hand in my hair and hers in mine.

“You’re a stupid bitch just fucking leave this rat Jai !!” Gypsy yells. Out of nowhere, Beau and Daniel come in and try to rip us apart while Jai just watches. At that point I just stopped. “Get off me bitch I’m done!” I yelled. She still didn’t get off. I cocked my right hand back and slapped her across the face before she fell into the floor.

She attempted to get back up but Daniel and beau held her down. Luke grabs me and pulls me out the bathroom. “What the fuck Jai! This is bullshit you need to fix this shit bro seriously.” Luke yells at Jai.

Jai looks at me and then looks at Gypsy. “You girls really know how to fight.” He laughs. His laughs turn into a laughing fit to where he can’t stop laughing. I look at him in disbelief and I start crying.

“Really Jai, I jut fought for you and you’re gonna fucking laugh? Fuck you! And your fucking sidekick Gypsy this shit is fucking over. ” I scream at him before loosening Luke’s grip off me to put on my shorts and Tshirt. Jai hugs me.

“Baby I’m sorry I don’t know what to do.” He says. “I already told you what the fuck to do.” I say getting away from him. I grab my shoes before walking out the room. “You ugly bitch!” Gypsy yells from the bathroom. “Shut the fuck up!” Jai yells.

Luke meets me outside the house and wraps me in his arms, at that point I let all my emotions out. The huge lump in my throw grows as I cry harder. He rubs me back and hugs me tighter.

“It’s okay, I’m so sorry y/n.” Luke says. We hear Jai calling my name from inside the house, the more he says my name the closer his voice is getting. I take Luke’s hand and run out the driveway and out the neighborhood.

….

AN: End of part two ! Tell me if you like it or not, please like and reblog! I know I’ve been inactive but I’m back, I’m back, I’m back ! I’ll be uploading another Jai imagine soon ! ❤️❤️

[goodra-king]

Transcript of What’s Podcasting Got To Do With Marketing?

Transcript of What’s Podcasting Got To Do With Marketing? written by John Jantsch read more at Duct Tape Marketing

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Transcript

John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing.

John Jantsch: Hello, and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Guy Kawasaki. He’s the Chief Evangelist of Canva, a great online design service, and executive fellow of the Haas School Of Business at the University of Cal Berkeley. And he has the distinction of being on my show for about the sixth time, probably. I think we talked about this last time you were on my show. I think I’m the only podcast or to interview you for both versions of Art of the Start.

Guy Kawasaki: And that and a nickel will buy you… Well, not even a cup of coffee, but yeah.

John Jantsch: So, we’re going to talk about a number of things today. It’s been far too long. Guy’s most recent book is called Wise Guy: Lessons From a Life, so we’re going to touch on that. But I always like to get a little update on Canva, so why don’t we start there? As an evangelist, this is your only job, right, is to talk about it?

Guy Kawasaki: Well, I also have four children, but who’s counting? So, I’m the Chief Evangelist of Canva, and for those of you who may not have heard of Canva, it is an online graphics design service based out of Sydney, Australia. And the essence of Canva is that it has democratized designs that basically anyone can create beautiful designs for social media, posters, business cards, presentations, t-shirts, whatever you want. And I’ll just tell you that, in the month of October, Canva made 139 million images, so we make about four or five million images per day at Canva for people all around the world.

John Jantsch: So, there are dozens of folks that have tried to crack that nut. Why do you suppose Canva was so successful? I mean, there are other online design tools that are been around a long time that haven’t been that successful.

Guy Kawasaki: Well, I think that one of the key decisions was that we decided that we’re going to make every conceivable design type, and within a design type, hundreds of templates. So, what I mean by those two words is that, a design type is a square Instagram image, right? A design type is a 16X9 presentation. A design type is a Kindle book cover. So, when you come to Canva you say, “All right, so I want to create a Pinterest pin. I want to create the Etsy store. I want to create the eBay store cover photo. I want to create the cover photo for my LinkedIn account.” And all of those, we have the optimal dimensions already figured out, and within those design types, we have hundreds of templates. So, you find a template that you like, you upload your own photo or you use one of our stock photos, you change the text, and I promise you, in the time it takes to boot Photoshop, you could finish a design in Canva.

John Jantsch: I totally agree with you. I mean, the ease of just saying… For example, if you’re working with a small business client like we do and they are on six different platforms, and you need a header image for each and all the things, every single one is a little different size, and so it’s just so convenient to just go boom, boom, boom, boom, boom. So, I know [inaudible 00:04:04].

Guy Kawasaki: I mean, John, I don’t know if you realize this, but even more convenient than going boom, boom, boom, boom, boom, we have a feature called Magic Resize. And what Magic Resize says is, “Okay, you did the basic design for one. Now, we will resize this for all the other five platforms.”

John Jantsch: Oh, but I don’t know about that because that’s the $10 a month one, right? I’m not going to pay $10 a month [inaudible 00:04:29].

Guy Kawasaki: Oh, John, you’re killing me, John, bro. Your books are free, right?

John Jantsch: No, that’s awesome. So, are they going to stay true, do you think? Or would there be a temptation to say, “Let’s get into audio and video editing,” and all those kinds of things?

Guy Kawasaki: Well, certainly video because we already do that. Going to 16X9 presentations, we’re trying to make it so that mere mortals can have beautiful PowerPoint-like presentations. I don’t know. We would like it so that every graphic in the world is produced by Canva. We’re not shrinking violence at Canva.

John Jantsch: All right, well I guess you just sold me. I’m going to pony up the 10 bucks a month.

Guy Kawasaki: Okay. We can end this now.

John Jantsch: All right, so this is, what, your 14th, 15th book, Wise Guy?

Guy Kawasaki: Yeah. Wise Guy’s number 15. I truly do think it will be my last, also.

John Jantsch: Yeah? Is that because you’re out of things to say or because you’re tired?

Guy Kawasaki: Well shit, I was out of things to say on my third book, so… Well, it’s partially retired, but switching to the next topic, I am now convinced that podcasting is the new book writing. Because, well, the advantage of podcasting is, well, you can be in front of your audience a minimum of 52 times a year. You can change on a dime. So, next week if John Ives says, “I want to be in your show,” you can put them on, right? Whereas, in your book, it takes a year to write a book, it takes six to nine months to publish it, so let’s say two years, and then, it’s done. It’s laid in concrete, and you’re never going to touch it again unless you fix typos. So, you get that initial burst of, I don’t know, maybe for you, five million people buy your first version. But then, some people read it, but it’s never picked up again. Whereas, a podcast, man, you’re in their face every week. That’s so much better.

John Jantsch: Except for What the Plus! I mean, that one lives on forever.

Guy Kawasaki: Well, What the Plus! may have lasted longer than the service, but I digress.

John Jantsch: I completely agree with you on the pod… I mean, there’s so many… You mentioned an obvious benefit, but I mean, the first time you and I met was through this format and I’d like to at least call you a little bit of a friend. You’ve been a [inaudible] of my career over the years, and I think this is where the introduction happened the first time. And I’ve done that with most people.

Guy Kawasaki: But see, I’m an idiot because it took me… I’m just a late bloomer. I took up hockey at 44. I took up surfing at 61. I took a podcasting is 65. I don’t know why people listen to my advice. I clearly don’t know what the hell I’m doing.

John Jantsch: I don’t even have to ask you questions because you’re just going along my proposed questions here, but I was going to ask you that. Was their resistance or was it just literally a matter of, “I just didn’t get around to it”?

Guy Kawasaki: What, the podcasting? Okay. So, there’s the high road answer, and there’s the low road answer. Which answer do you want?

John Jantsch: I want them both, and we’ll balance them out.

Guy Kawasaki: Okay. So, the high road is, I’m at the end of my career, I’ve made a lot of connections. I’ve made a lot of friends. I can tap into that so that I can interview a Jane Goodall, a Margaret Atwood, a Steve Wozniak, Steve Wolfram, Bob Cialdini. I can get to these people because I’ve been dealing with them for years and years. So, I have this tremendous competitive advantage to interview people that many people could not get unless you’re Terry Gross maybe Malcolm Gladwell. And now, I have a much better filter system because I’m so much older that I, theoretically, have acquired some wisdom, so I can ask them the right questions. So, my time has come to do a podcast featuring remarkable people. That’s the high answer. You want to hear the low answer? Well

John Jantsch: Well, let me let you think about the low answer for a minute. So, your podcast is called Guy Kawasaki’s Remarkable People, and that’s, ultimately, what you’re doing. So, the chances of me actually being a guest are pretty minimal, I think.

Guy Kawasaki: Well, I have a test that if somebody asks to be on the podcast, they’re not remarkable enough.

John Jantsch: Yeah. Fair test. So, let’s have the low answer then.

Guy Kawasaki: So, the low answer is, when I came out with Wise Guy, I was a guest on many podcasts. Okay? So, I got to talking to somebody’s podcast where I say, “So, how often do you do this?” One guy said 52 times a year., Another guy said 156 times a year. And I said, “So, what’s your model?” “Well, it’s advertising and sponsorship.” I say, “Okay, so where does the advertising go?” He says, “Well, there’s one or two ads in the pre-roll, there’s one or two ads in the middle, and there’s one or two ads at the end.” And I said, “Well, how many people listen to these things?” “A quarter million.” “How much do you get per ad?” “Well, the ones in the front get 20 grand, the ones in the middle will get 15 grand, and the ones at the end get 10 grand.” So, I’m sitting there doing the math. So, let’s say there’s six of them and they’re doing like 15,000 bucks each on average, and I say, “So, six times 15 is 90. Ninety times 52 is fricking four and a half million bucks. That’s 10 times bigger than any advance for a book I ever got. What the hell am I writing books for?

Guy Kawasaki: Simultaneously, at 65, I just don’t want to travel anymore. I would just like surf, and so I said, “Okay, so maybe I can make my podcast successful. Basically podcasts and surf. I don’t know if I’ll make four and a half million dollars a year, but if I come…” Well, I don’t even need to come close to that to be happy. So, maybe this is my path to retirement and a better life and more surfing. So, that’s the low answer. I did it for the money.

John Jantsch: I want to remind you that this episode is brought to you by Klaviyo. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, and this allows you to easily turn that information into valuable marketing messages. There’s powerful segmentation, email auto-responders that are ready to go. Great reporting. You learn a little bit about the secret to building customer relationships. They’ve got a really fun series called Klaviyo’s Beyond Black Friday. It’s a docu-series, a lot of fun. Quick lessons. Just head on over to klaviyo.com/BeyondBF, Beyond Black Friday.

John Jantsch: So, we’re recording this in December of 2019, depending upon when people are listening to this, you’ve launched the show already, your first guest, or at least the first show I was able to see was Jane Goodall. A lot of people know her work for years with the apes in Africa. What’s the basis of your relationship with her and that interview?

Guy Kawasaki: Okay. So, about a little more than a year ago, the person who runs the TEDx in Palo Alto, out of the blue asked me if I want to interview Jane Goodall for her at TEDx. And that’s like, “Well, duh. Of course I want to interview Jane Goodall at TEDx.” So, it actually cost me a lot of money because I turned down a speech. I could’ve got paid speech for the same time. I said, “No, I can always get another paid speech, but how often can you interview Jane Goodall?” So, I interviewed Jane Goodall for TEDx, which is on YouTube if people want to see it, and I really became friends with her. Sometimes you just hit it off with a person. Right? And so, we’ve been communicating and stuff like that, and I communicate with her staff. And [inaudible] Fitzpatrick and I, we always help Jane Goodall when she wants to raise money or make something go out on social media.

Guy Kawasaki: And then, I decided to do this podcast, and I said, “Well, I need a spectacular, remarkable person as the first guest. Who could be,” and you weren’t available, “so, who could be better than Jane Goodall?” And so, she was going to be in San Francisco, I recorded her, and yeah, I mean, life is good. It’s good to be Guy Kawasaki sometimes.

John Jantsch: Yeah. Well, I know what you have a good relationship because I’ve seen pictures of her grooming you.

Guy Kawasaki: Yeah. She’s looking for lice in my head.

John Jantsch: Which, I think, was reminiscent of her work in the jungle, wasn’t it?

Guy Kawasaki: Yes. Yes.

John Jantsch: So, who else is up for the show? Who else do you plan to talk to in the upcoming weeks?

Guy Kawasaki: Yeah. So, Jane Goodall is out, so is Phil Zimbardo. Phil Zimbardo is the Stanford psychology professor who did the Stanford prison experiment where kids simulated being guards and prisoners. Next week is Stephen Wolfram. He is the creator of Mathematica and Wolfram Alpha, the search engine. Got a PhD at 20, MacArthur Award at 21. The next week after that is Margaret Atwood, the author of Handmaid’s Tale. And then, believe it or not, we have Wee Man, Wee Man from Jackass, the MTV series and movie. And then, I have Bob Cialdini, who I’m sure you’re heard up because you’re into sales and marketing like I am, so I have Bob Cialdini.

John Jantsch: He’s been on this show. Yeah.

Guy Kawasaki: Yeah, he’s great. So, basically, that’s the kind of people I have. I mean, they pass the remarkable test.

John Jantsch: Yeah. So, what do you have to learn to do this? This is a different format. This is different technology. This is maybe a different skill. What’s it going to take to get Guy Kawasaki to the Remarkable Podcast host?

Guy Kawasaki: Well, I’ve done a lot of panel moderation and stuff and fireside chats, where I’ve been on both sides, so it’s not like, to use a Jane Goodall analogy, it’s not like I was Tarzan and I got off a ship from Africa and now I’m in London and I have to figure everything out. So, I’ve been to this rodeo, maybe wearing a different hat, but I’ve been to this rodeo. And have you listened to the Jane Goodall one?

John Jantsch: I listened to about half of it. Yeah. In preparation for [inaudible 00:15:22].

Guy Kawasaki: Okay. So, you could see that… Well, one is, to tell you the truth, I believe that the role of the podcast or is to make the guests look great. And I also believe that, if you look at the minutes spent who’s talking, it should be about 90/10, or 90 is Jane and 10 is Guy. And so, that’s something, and a lot of people have said, “I really like your podcast, Guy, because you let Jane talk.” I think a lot of podcasts, it’s all about them, right? They’re just talking and talking and talking, and then, finally, the guest gets to say something and then the podcaster gets back on a riff. So, I don’t step on my guests. Now, honestly, I don’t know how to get subscribers or advertisers, but I figure, if I get all these guests and I produce a great podcast, I’m a big believer in, “If you build it, they will come.”

John Jantsch: Well. I think that’s a lot of it. And you’re also doing the networking. You contacted me to tell me about it, and you contacted a lot of people to tell them about it. I mean, that’s kind of Marketing 101, right?

Guy Kawasaki: Well, nothing is easy, right? Well, if you’re Michelle Obama and you started Michelle Obama Remarkable People Podcast, I’m pretty sure you’ll get 5 million subscribers in the first day, but I’m not Michelle Obama.

John Jantsch: Do you listen to podcasts?

Guy Kawasaki: Yes.

John Jantsch: Yeah. What are some of your favorites?

Guy Kawasaki: I listen to Malcolm Gladwell’s Revisionist History, who I’m trying to get as a guest. I listened to Wait Wait… Don’t Tell Me! I listen to Freakonomics. I listen to Joe Rogan. I listen to Terry Gross. I’m a big NPR fan, basically.

John Jantsch: Right, right, right. Yeah. Yeah, you can [inaudible] a lot of those shows have moved to the podcast format, but obviously, there’s still broadcast, as well. Where do you think this is going? The audio… And again, maybe you’re not in the position right now where you want to future cast trends and things because you’re just trying to figure it out to make it work for you, but it seems to me like audio content right now… I mean, podcasts had been around a while, but it seems to me like audio content is really hot and it’s going to get hotter.

Guy Kawasaki: Yes. I think that podcasting is like artificial intelligence. So, artificial intelligence for the last 30 years was going to be the next big thing, right? And finally it is. So, I think we may be there with podcasting. A lot of it is… It’s critical mass. I mean, in a sense, Apple has created a critical mass for podcasting. In the same sense, I think, one of the things I’ve noticed is QR codes, which was supposed to be a big thing, Apple finally made it a real big thing because now when you just put your camera on a QR code, you don’t have to download a QR reader, right? So, all of a sudden, yeah, QR codes makes sense. And I think Apple did the same thing with podcasts, that now that they’ve done so much and they put a podcast player on every iOS device, Apple has created another market.

John Jantsch: Yeah. And I’ve been doing this before, that was the case and that was one of the initial challenges with podcasts. It was hard to show people how to listen.

Guy Kawasaki: Yeah. Yeah.

John Jantsch: Where do you think Spotify fits into this? It seems to me like Spotify is really gaining some traction in the podcast space. Do they take on Apple, or is it just broaden the universe for everyone?

Guy Kawasaki: Hell if I know. I mean, based on two episodes, I don’t consider myself an expert. But Spotify has taken a different position. In a sense, they’re like Netflix, right? So, Netflix just doesn’t share stuff anymore. Netflix has its own series. Right? So, similarly, Amazon Prime, I watch Jack Ryan on Amazon Prime. Amazon Prime owns Jack Ryan, right? And so, Spotify is trying to create content, not just distribute content, and so they’re supposed be making this huge investment in podcasting. And I guess we’ll look back and say, “Wow, that was a genius move,” or we’ll look back and say, “Well, what a dumbass move.” And I don’t know. If Apple said we’re going to be a content creator… Well, they they do that, right? They created that Morning Show for Apple TV and all that, so I guess we’ll see. I don’t know.

John Jantsch: Yeah. I think that’s the direction a lot of people are going ahead, and I wouldn’t be surprised if, just like you are playing the evangelist role for Canva, I’m wondering when companies like that start bringing in somebody like you to be their podcaster or to be their spokesperson as a podcaster.

Guy Kawasaki: Well, funny you should mentioned that because I’m Chief Evangelist of Canva, and I told Canva, I told you know the other people at Canvas, like, “So, right now you have your Canva social media, the Instagram, Facebook, all that, and you have your email lists, but there’s a limit to how many times you can send an email to someone in your registered user database. And that limit is not 52 times a year.” So, I’m making the case that, if we could get my subscriber base up to a million or so, that is a fricking tremendous weapon. So, if Guy Kawasaki’s Remarkable People has a million subscribers and Guy Kawasaki’s Chief Evangelist of Canva, so at an extreme, the pre-roll, the midway, and the end ads could all be for Canva. So, imagine, 52 times a year you can hit a million people with an ad three times. Oh my God. I mean, life is good.

John Jantsch: Absolutely.

Guy Kawasaki: So, yeah.

John Jantsch: So, I think that’s going to be a role that, I think, you start seeing is that whether they’re media companies or just companies seeing it as another channel, I think are going to start buying up people’s reach with the podcast.

Guy Kawasaki: Yeah. Because, I mean, for the very simple reason that you could hit people much more often with a podcast than you can with an email, MailChimp campaign. Accenture did a five or six podcast series with will.i.am, right? And you couldn’t hit your Accenture database six times, or probably maybe 18 times, because there are multiple ads inside the six episodes. There’s no way you could have hit your installed base with 18 email campaigns. Well, first of all, there’s not 18 interesting email campaigns you could do.

John Jantsch: Yeah. And I think that’s the key point, too, is it’s far more engaging content than an email ever will be.

Guy Kawasaki: Well, I mean, in a sense, how does NPR raise money? I mean, you don’t enjoy the pledge drive, right? So, you feel a moral obligation to reciprocate. And similarly, with Wikipedia, you don’t like to see that ugly banner where Jimmy Wales is asking you for money, but because Wikipedia provides such great information and content, you feel a moral obligation to donate. So, you could make the case that if Guy Kawasaki’s Remarkable People has all this great wisdom and advice and inspiration, and then it’s sponsored by Canva, you might feel, “Oh geez, I should help Guy out and use Canva.” That’s the theory anyway.

John Jantsch: Yeah. I think it’s a good theory. Well, Guy, we’ve exhausted our time. It was great catching up with you again, and I wish you luck in this new venture. And I will not ask to be on the show, I will just wait by my email for the invitation, if it should come.

Guy Kawasaki: Well, I hope someday to send you that email.

John Jantsch: All right, well-

Guy Kawasaki: Let’s hope that you have four files.

John Jantsch: Yeah, we’re recording with some new new technology here that I think is going to just be awesome, so I-

Guy Kawasaki: If you don’t have four files, it’s my fault for convincing you to do this, and I will appear again.

John Jantsch: That’s right. All right. Well, I get to say to you, mahalo, then.

Guy Kawasaki: Take care.

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