#Creative Strategy

[fre-vis3]

artwork by ©VIKTOR BEZIĆ Creator @hypernormal.space

ϝŘε√ἶŞ Ⅲ

[fahmichowdhuryrayat011]

"𝑩𝒓𝒊𝒈𝒉𝒕 𝑰𝒅𝒆𝒂𝒔 𝑭𝒖𝒆𝒍 𝑺𝒖𝒄𝒄𝒆𝒔𝒔 𝒊𝒏 𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈!"

In the fast-paced world of digital marketing, innovation is key to standing out. Just like a lightbulb moment, the right strategy can illuminate your path to business growth. Whether it's creative content, data-driven decisions, or engaging with your audience through social media, new ideas spark new opportunities.

Also, you can follow: Facebook, Twitter, Pinterest

[bxtxnx]

If you are an artist and are wondering what content to do at the moment, you should post about the process of creating your art pieces.

Since the Sun is in Virgo, this type of content will bring you lots of attention.

[huffwashere]

An UNEMPLOYED Creative Director

Late in 2023 I was laid off from from a start-up and brand that I worked at for 9 years. To be honest, it was a shock. The company had its share of issues, it was young, it was scrappy, it was on a mission to add structure to an industry that historically hadn't had much. However I was not part of a mass layoff experience which made the meeting that was label "department growth," inherently more difficult to not take personally - though I'm reminding myself it "wasn't."

I filled many roles while there, but was the Creative Director officially for 5 years, and unofficially for 7. For the majority of my adult professional career I dedicated my everything to working toward elevating every portion of the brand experience across disciplines leaning on creativity, collaboration and trial and error. We were a start-up that grew into a community leading small business gaining the respect and partnerships of bigger orgs like T-mobile, Cash App, RedBull and google. We took the brand from an idea in a warehouse to a community of 10's of thousands, generating millions in revenue and catching the attention and investment from some A listers in the music industry. Storytelling was my bread and butter crafting cultural and industry relevant campaigns that were so authentic, our audience didn't even flinch at the underlying advertising.

I managed teams of creatives, strategists, marketers, designers and throughout the years some headaches of interns excited to break into the creative world. The shell shock of being laid off has subsided, but how do I showcase all that I have done? The brand is still living and breathing, and it as a whole is my case study. What made me a Good Creative (and marketing) Director is it was never about me. I was (on the surface) very good at removing my ego and making it about the brand. I suck at talking about myself, which made it easy to show, but hard to tell. I'm hoping this informal blog style portfolio will help me showcase the lifestyle brand I build on top of this tech rooted membership program for creatives.

I'm so ready to work for a brand and prove I wasn't just lucky and for a lack of better words show my ex-job I'm the one that got away.

[daveinediting]

Continuing yesterday's observations about creative process, I'm trying out some other creative processes in a different arena. Yesterday was a non-exhaustive go at songwriting. The day before was a similar go at playwriting. And today it's...

Video editing.

Okay.

How we create what we create has enormous power over the shape of what we create. That is, different creative processes produce different creative outcomes. So if you want to create something you never created before, do what you do differently.

Use a different process.

For example, once upon a time technology only allowed editors to edit in sequence. You started from the start, worked your way through to the end.

Done.

Later, technology did a massive reset and now we could start anywhere and end anywhere. So, of course, when this happened I started at the start and worked my way through to the end.

Done.

If and when I wanted to skip over a section of a show, that was doable but I had to commit to a length for that section I was skipping. Typically, I'd skip the beginnings of shows as they tended to be best of sequences and I'd have a better idea of a show's best shots after I finished the show. I'd music and narration to determine the length of that section and start cutting for real afterward.

Later it hit me I really could start anywhere so I started with a section of show that caught my attention, that seemed like a fun sequence to build. Then I'd move to another part of the show that would be fun to build and so on and so on until I finally filled everything in.

Now, for any sequence in question, there were any number of ways to go about it. I could lay in narration and soundbites, then lay in the video, and then add the music.

Or.

I could lay in the music and narration and then add the video.

Or.

I could do a kind of combination where I started with music then added a line of narration, then added video and sync sound and, depending on how what I'd just done hit me, maybe I'd continue with the music. Maybe I'd continue with the video. Maybe I'd continue with the narration. I'd leap frog around like that until I had a finished sequence.

Later, I threw myself into watching every piece of footage, tagging what I loved most, what I thought was strongest. The effort allowed me to visualize the show. To think of it, imagine it, before conjuring it into the real world.

Later still, I wouldn't even be in the edit suit. I'd be entirely someplace else. Outside even. I'd just read the script over and over and over and over. I'd imagine the kind of show that went with that script. I'd imagine the video and music. I'd imagine the sections where there was no music at all... just the sound of being there.

And so on.

All that imagining gave me an interesting sense of right and wrong once I started putting a show together.

In the end, when it comes to editing, especially editing against the clock, I've done it every which way. From a completely blank screen with no plan to an effort that's thoroughly plotted out in advance. For every element of a show, I prioritized each one at different times. I allowed each one to take the lead, in that way directing how the others should be involved. I made music my priority. I made the sound of being there my priority. I made the narration my priority.

Each of these approaches (and others) created different shows. They created different sections of shows. They changed things up. I don't know better or worse... but I do know absolutely different. And yes. Some were fast and easier to accomplish than others which was a factor. When I didn't have time, I'd prioritize narration. When I did have time, I'd allow for personal discovery.

So.

During the course of my editing career I absolutely chased different outcomes.

By using different creative processes.

😊

[emmasmith56]

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[veicolo]

Elevating Your Fashion Brand with Performance Creative Strategy

Introduction

The fashion e-commerce space is more saturated than ever. With trends changing rapidly and competition intensifying, standing out requires more than just a great product. Brands must tell compelling stories, spark emotional connections, and drive measurable action—all at once. This is where performance creative comes into play. It’s not about making ads that simply look good. It's about crafting assets that combine creative appeal with performance metrics. For fashion brands, this blend is essential to break through the noise and truly scale.

Why Performance Creative Matters for Fashion Brands

Fashion is emotional, but e-commerce is data-driven. Performance creative strategy brings both together. It goes beyond traditional creative services by embedding clear KPIs into every visual and message. Whether it's click-through rate, add-to-cart rate, or ROAS, every design choice is linked to a performance outcome. At Veicolo, we know fashion, and we understand the subtle design choices that move high-intent shoppers to action. Our Performance Creative Strategy ensures your content is not just pretty—it performs.

Impactful Visual Storytelling

A strong narrative builds brand equity. Visual storytelling—done right—can create lasting impressions and increase retention. For example, luxury fashion thrives on aspiration. Veicolo's approach layers aspirational creative with platform-specific formats to make sure your message cuts through on TikTok, Meta, Pinterest, or wherever your audience scrolls. With our Performance Creative Strategy, we build stories tailored to your buyer personas that lead to measurable action. It's the creative edge your brand needs.

Data-Driven Creativity: The Game Changer

Creative guesswork is dead. The smartest fashion brands are now using real-time performance data to guide their creative choices. From A/B testing ad formats to analyzing scroll-stop rates and thumb zones, Veicolo's team builds a creative loop—insight, test, iterate. This agile cycle helps eliminate underperforming assets and double down on what resonates. With data driving every decision, performance creative becomes a continuous growth engine, not just a one-time output.

Success Story: Case Study Example

A DTC luxury apparel client came to us with stagnating Meta ROAS. Within 60 days of adopting our performance creative model, we launched 30+ variations of modular creative, identified winning ad types, and improved ROAS by 42%. Using our Performance Creative Strategy, we tailored each creative to specific buyer stages—awareness, consideration, conversion. This case is proof: better creative isn't about being louder—it's about being smarter.

Creative Benchmarks for Fashion Ads That Convert

Many brands invest in creative but rarely have benchmarks to measure effectiveness. At Veicolo, we believe every fashion brand should understand what “good” looks like—based on data. From over 500+ ad creatives analyzed across platforms like Meta, TikTok, and Pinterest, we’ve identified common traits of top performers.

First, attention-grabbing openers matter. Ads with high CTR often start with fast movement, product in use within the first 1.5 seconds, or motion graphics that highlight a unique selling point. Second, clarity wins over complexity. Clear value props with bold text overlays outperform abstract, artful concepts—especially in mobile-first formats. Finally, strong CTAs drive action. Whether it's “Shop the Look” or “Drop Ends Soon,” urgency and clarity lift CTR by up to 20%.

With our Performance Creative Strategy, Veicolo implements these proven elements in every campaign. But we don’t stop there. We continuously track, iterate, and feed performance learnings back into the creative process. This closed feedback loop ensures your next creative batch isn’t just good—it’s your best yet.

Conclusion: The Future of Creative Performance

As platform algorithms evolve and attention spans shrink, brands that succeed will be the ones who merge creative vision with measurable performance. Performance creative is not a trend—it’s the future. For fashion brands navigating high CACs and low attention spans, Veicolo’s performance-first mindset ensures every creative dollar works harder and smarter. Don't settle for vanity metrics. Choose a creative strategy that drives profitable growth.

[phoenixadvertising]

Top 360° Advertising Agencies in Chennai for Complete Brand Solutions

In today’s crowded marketplace, building a brand that stands out requires more than just running a few ads. You need a powerful, consistent, and creative marketing strategy across all platforms. That’s where a 360° marketing agency comes in. But with so many options, how do you choose the right one in a dynamic city like Chennai?

At Phoenix Ads, we believe the right marketing partner should do more than just promote your brand. They should understand it. Here's what to look for when choosing your 360° advertising agency.

Full-Spectrum Services Under One Roof A true 360° agency offers everything from branding, digital marketing, social media, and SEO to print ads, TV commercials, outdoor advertising, and event marketing. At Phoenix Ads, we integrate every platform to tell one strong, consistent brand story.

Local Insight with Global Perspective Chennai is a unique market. What works in Mumbai or Delhi might not click here. The right partner understands local culture, language, and trends while applying global marketing standards. Phoenix Ads blends both, crafting campaigns that speak to your audience with precision.

Creative That Connects Anyone can create ads. But only a few can create campaigns that move people. From catchy visuals to scroll-stopping social content, creativity is at the heart of effective 360° marketing. Our team brings bold ideas to life that connect emotionally and drive results.

Data-Driven Decisions Good marketing is based on instinct. Great marketing is backed by data. From market research to campaign analytics, we use insights to fine-tune strategies and deliver measurable ROI.

Scalable Solutions Whether you're a startup or a large brand, your agency should scale with you. At Phoenix Ads, we build custom solutions for each stage of your growth journey, making sure your marketing evolves with your business.

Results That Speak A great agency won’t just talk about results. They’ll show them. Look for proof of performance, client testimonials, and case studies. At Phoenix Ads, we let our success stories do the talking.

Final Thoughts Choosing the right 360° marketing partner in Chennai can make the difference between being seen and being remembered. With the right team behind you, every message, medium, and moment becomes an opportunity to grow.

If you're ready to elevate your brand, talk to Phoenix Ads. We don’t just create campaigns. We build momentum.

If you want more information visit this website https://phoenixadsgroup.com/transit-ads/ Facebook:https://www.facebook.com/phoenixadsindia LinkedIN:https://in.linkedin.com/company/phoenix-ads Instagram:https://www.instagram.com/phoenixadschennai/?hl=en

[evanwatkinssocialmedia]

Shipt - Creator Program

Brand: ShiptChannel: TikTok and InstagramContent Strategy and Creator Management Business Problem: Due to bandwidth issues, the internal creative team at Shipt was not able to produce video content at the volume that was needed to sustain a healthy and robust social media calendar. This coupled with the complexities of the Shipt business including spotlighting regional retailers authentically…

[ricardotomasz]

Such is life! Behold, a new Post published on Greater And Grander about 10 Things You Can Do for 20 Minutes a Day to Get 30% Ahead in Life

See into my soul, as a new Post has been published on https://greaterandgrander.com/10-things-you-can-do-for-20-minutes-a-day-to-get-30-ahead-in-life/

10 Things You Can Do for 20 Minutes a Day to Get 30% Ahead in Life

What if the secret to staying ahead in your industry wasn’t a hustle-all-night, burnout grind—but a simple 20-minute daily habit? For creatives, marketers, and brand-builders juggling deadlines and deliverables, it can feel impossible to make time for self-care, career growth, or even a moment to think clearly. But here’s the truth: 20 minutes a day can change your entire trajectory.

Whether you're a solo creative, a marketing director, or a brand strategist trying to break through the digital noise, these habits offer proven ways to boost your focus, improve your health, and grow your network—without sacrificing your sanity.

And if you want proof from someone who’s been there? Lynn Stevenson—multi-hyphenate producer, director, and editor—joins the Producers Lounge Podcast this Thursday, where she reveals how daily rituals and deliberate networking led her to cut trailers for Disney, craft documentaries on legendary icons, and leave her mark on hit shows like Bones. 🎙️ Don't miss it. Mark your calendar now.

1. 📇 Scan Your Contacts & Network with Intention

Spend 20 minutes a day scrolling through your address book. Who haven’t you talked to lately? Who should know what you’re working on? A quick “just checking in” email can turn into your next collaboration or gig. ✅ Bonus tip: Don’t pitch—just connect. #NetworkSmarter

2. 📚 Read to Raise Your Game

Studies show reading just 20 minutes a day can increase your IQ by up to 20%. Dive into marketing case studies, branding guides, or creative biographies. #ReadMoreGrowMore

3. 🏋️‍♀️ Move Your Body, Boost Your Brand

A 20-minute full-body workout can help you shed pounds, increase energy, and make you camera-ready for that next shoot, keynote, or branding reel. #BrandBod #FitForSuccess

4. 🧘 Do Yoga to Prevent Burnout

Tight shoulders? Headaches? Brain fog? A short yoga flow relieves tension, boosts flexibility, and keeps your body and creativity flowing. #CreativeRecovery

5. 🚶 Walk Off the Overwhelm

Take a walk and leave your phone behind. Just 20 minutes outdoors can combat anxiety, depression, and creative block—especially in high-stakes industries like media and marketing. #WalkItOut #MindfulCreative

6. 🧠 Meditate to Get in the Zone

Meditation isn’t just for monks—it’s for media moguls, too. Regular 20-minute mindfulness boosts focus, decreases stress, and improves decision-making. #MeditationForMakers

7. 😴 Power Nap Like a CEO

Set a timer, lay back, and nap. Just 20 minutes can lower your cortisol levels and reset your brain chemistry, helping you come back sharper, calmer, and more present. #NapAndWin

8. ✍️ Journal & List What You're Grateful For

Spend 10 minutes writing your thoughts, and 10 writing what you’re thankful for. It’s a simple trick for improving your mood and re-centering your purpose. #GratitudeGrind

9. 🛁 Soak the Stress Away

Magnesium and Epsom salt baths relax your muscles, soothe your nerves, and give you space to think. Use this time to dream up your next campaign or concept. #CreativeSoak

10. 🥗 Prep Your Meals, Not Just Your Meetings

Your brain runs on fuel. Prepping meals for the day or week can keep your energy high, reduce junk food reliance, and give you back time for the things that matter. #FuelYourFocus

✨ Wrap-Up: Make Progress Without the Burnout

You don’t have to overhaul your life or pull all-nighters to get ahead. These 20-minute rituals are your blueprint for long-term success—and guess what? The most successful producers, directors, and brand storytellers are already using them.

This Thursday, tune in to the Producers Lounge Podcast featuring Lynn Stevenson, who shares the real-life strategies that helped her survive and thrive in Hollywood—including how to stay authentic, use the Producers Guild to your advantage, and build relationships that matter. 🎧 Set your reminder now.

💡 Need Help Standing Out in a Crowded Market?

At Greater & Grander Media Services, we don’t just create content—we craft legacies. Whether you need compelling reels, brand campaigns, podcast production, or visual storytelling that speaks volumes—we’re your behind-the-scenes dream team. You bring the message. We’ll bring the magic.

📩 Reach out today and let’s get your story seen.

Schedule A Free Consultation To Make Your Dreams Come True

Do you have your own thoughts? Let us know in the comments! Or join our community of successful creators on Patreon!

#BrandConsultation, #Branding, #BrandingStrategy, #Burnout, #Creative, #CreativeStrategy, #LynnStevenson, #Marketing, #MarketingStrategy, #MarketingVideos, #MediaConsultations, #MediaServices, #ProducersLoungePodcast, #TheProducersLoungePodcast

[conradk2]

👋 Nice to Meet You: I'm Kelsie M. Conrad.

Senior Marketing Communications Leader + Strategic Brand Architect

I lead with heart and strategy—equal parts grit and grace. I believe in ideas that move people, visuals that tell stories, and campaigns that actually convert. For over a decade now I've been amplifying voices, elevating missions, and turning marketing into momentum.

Building brands, building bridges, and becoming the boldest version of myself—one strategic swipe, story, or prompt at a time.

☘️ I honor my Irish roots: resilient, fiercely loyal, and never afraid to dance in the rain or fight for what matters. I trust the process, toast small wins, and keep chasing the gold at the end of every rainbow (preferably with a latte in hand).

[onlinemarketingcash4ublogspotcom]

How To Win On Social Media In 2025 Gary Vee Q&A Session- Clip 3

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for brands aiming to expand their reach and engage new audiences. Our latest podcast episode delves into a fascinating insight: images are currently outperforming videos in attracting new users. This revelation is not just a statistic; it's a game-changer for brands seeking to refine their marketing strategies.

The discussion begins with an exploration of how images, as opposed to videos, are capturing a higher propensity of new users. This trend is particularly significant for companies looking to penetrate new consumer segments.

[dmcgresults]

Unlock the potential of innovation for your creative strategy! It's not enough to think beyond the box; it's also necessary to completely redefine it. A well-crafted direct response creative approach brings new ideas to life that are designed to increase your sales. It focuses on knowing your audience and their writing messages that show how your services or products address individual needs. We do this at the intellectual and emotional level to maximize response. This approach separates your message in today's congested setting by combining rational persuasion with the power of emotion. Whether for a product launch or a rebranding endeavour, our creative approach will converts routine campaigns into unforgettable journeys. Discover how DMCG can elevate your brand with tested direct response strategies that will motivate your audience to respond now! Don’t hesitate further and visit us at www.dmcgresults.com

[robert-davis]

Unleashing Creative Strategy for Impactful Brand Campaigns

A creative strategy is a plan that defines how a brand will connect with its audience using innovative ideas. It focuses on delivering impactful, memorable messages that resonate emotionally, driving engagement and growth.

[daveinediting]

How we create what we create has enormous power over the shape of what we create.

One more time with a twist: different creative processes produce different creative outcomes.

For example, were I to undertake writing a play, I could create a number of characters, place them into a particular situation, and document the narrative that flows.

Or.

I could determine what the play's about from the get-go, plot the whole thing from beginning to end, and then write my way through, scene by scene.

Or.

I could get a group of actors together to workshop character and relationships and scenes to work through the story organically.

Or.

I could give myself a month of personal experience with friends and family and strangers, at home, at work, and everywhere in-between. I would write down any dialogue that caught my ear, any stories that caught my ear, and situations that caught my eye, any ideas that arose. After that month, I'd give myself another month, and then after that month I'd look at my notes from the month of experiences to see if a story can be conjured from what I observed and what I heard.

Or.

I could comb for ideas on the internet, news papers/websites, and magazines for ideas, topics, and characters to fictionalize.

Or.

I'd write or sketch ideas in a location that's most like a location I foresee as part of my story.

Or.

I'd do all my writing outdoors. Even just the part where I'm getting the story on its feet.

Or.

I'd sketch characters, ideas, and scenes in an art journal.

Or.

I'd lay out the initial characters and scenes in a comic strip format.

Or.

I'd imagine myself sitting in a darknened theater moments before my play's to start and ask myself Okay. What happens next?

What do I see?

What do I hear?

Why does it happen?

What does it mean?

What happens after that?

And so on.

Each of those approaches (and more) creates different stories. I don't know better or worse... but I do know absolutely different.

So.

Wanna different outcome?

Use a different creative process.

I live by that, by the way.

Never fails.

:-)