#Consumer Segmentation

[onlinemarketingcash4ublogspotcom]

How To Win On Social Media In 2025 Gary Vee Q&A Session- Clip 3

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for brands aiming to expand their reach and engage new audiences. Our latest podcast episode delves into a fascinating insight: images are currently outperforming videos in attracting new users. This revelation is not just a statistic; it's a game-changer for brands seeking to refine their marketing strategies.

The discussion begins with an exploration of how images, as opposed to videos, are capturing a higher propensity of new users. This trend is particularly significant for companies looking to penetrate new consumer segments.

[pixiest1cks]

i'd like to think no matter where he's at in his life, dottore likes to ramble as he works.

no matter if he's prime, or the more ill-tempered scholar from the akademiya or even omega build, dottore quietly mumbles as a habit when he's working.

some things he says aloud are just to commit certain details to memory. in the grander scheme of his plans, the details seem small-- but they hold a crucial grip on the entire project. because of this, dottore reasons that the habit holds its merits.

sometimes, he makes sarcastic remarks when something doesn't go well. short, choppy words that mostly go unheard even by those in his general vicinity. when you first worked under him, he had mumbled to himself like usual (it was second nature at that point). what he hadn't expected though, were your responses.

"stupid thing tightly screwed--"

"do you need a wrench, sir?"

before he could respond, you had one held and ready to hand to him. from then on, you would help him out here and there in his more foul moods and dottore would be lying if he said the additional assistance wasn't helpful.

the mad scientist had found an adequate assistant.

work went by smoother, toning down a good portion of his irritation. it's almost as if having someone to support you (even if it was strictly for work purposes) provided more benefits than he had originally thought. of course, he would never admit that. the most he would do is thank you here and there when you proved to be extra useful.

work continues the same for a while. the interactions grow more frequent and so his musings change from your responses. instead of talking to himself, he talks to you. he asks you for your input, for you to pass him whatever he can't reach from his other desk, he asks for you.

that is, until you're gone one day.

dottore doesn't think anything of it. he's worked alone for his whole life, what's a few days without you? but his segments have been more irritable as of late, resulting in lackluster performance as a whole not only from his segments, but his troops. the fatui are fearful of the doctor, but even more so of an irritated one. you'll turn up eventually and everything will be back to normal, he reasons.

but as the days go on, you are still nowhere to be found in the cold, desolate laboratory. he finally pauses in his work to think about where you could be.

something must've happened. something outside of his jurisdiction. it's not like it's his problem. you might've proved a useful assistant to him, but his work holds utmost priority.

yes, work. back to work.

and dottore mumbles as usual, but it's not the same.

by habit, he calls out for you to hand him something--

but you're not there.

dottore is a scholar first and foremost. all it takes to find you is a little bit of research, so he does exactly that. he finds out you've been working somewhere else, somewhere closer to home to better support your family.

well, that's no problem. he'll have his assistant back as soon as possible, no matter the cost. all he needed to know was your whereabouts.

[peppermint-whiskers]

I just realized why drawing Sun/Moon makes me c a r e about how I draw their hands

Bitch's got segmented fingers! Dude's fingers are built for OVERTHINKING THEM-

HOW DARE THEY MAKE ME THINK ABOUT HOW I DRAW F I N G E R S-

[slim-kickle]

i never see anyone talk about carrot time. that is my all time favorite part of every slimecicle stream why don't we talk more about carrot time,

[dare-g]

I have got to type out the lyrics/script out to several parts of Robert Ashley's operas Celestial Excursions and Dust

[roychewtoy]

like yes this is one of my favourite games and shows ever. yes i love them with all my heart and they fester away in a nook in my brain. no i would not recommend them to u.

[gonguji]

since the main focus would be kabukimono , it would be fun to consider what would happen in inazuma && sumeru if scaramouche was never made.

[cherriesandcharms]

I've been relistening to wtnv and bc i can't consume media in a normal way i have been listening to it at 1.4x speed and binging as many episodes in a row as physically possible and yes i do think it's had an impact on my psyche

[blazichu]

Welp. Curiosity got the better of me.

On the plus side, I found the perfect battle music for the thing I'm working on.

[aimarketresearch]

Variable Reluctance Market Size, Share, Trends, Opportunities, Key Drivers and Growth Prospectus

[egberts]

companies are delusional if they think consumers don't notice shrinkflation. less food in the package, less medicine in the jar, less whatever in the wherever, it doesn't matter where and it's almost always noticeable. like i just finished one box of medicine and we opened another allegedly identical one that we just bought and lo and behold, the four middle medicine segments were gone from the package. they took out four pills from the same sized box and sold it at the same price without any indication on the box other than the small number in the corner. ridiculous

[jcmarchi]

What Will It Take for Grocers to Adopt AI-Powered Personalization?

New Post has been published on https://thedigitalinsider.com/what-will-it-take-for-grocers-to-adopt-ai-powered-personalization/

What Will It Take for Grocers to Adopt AI-Powered Personalization?

For the past several years, the grocery industry has been in the middle of a tech-driven whirlwind—one that has changed the way retailers operate and engage with customers. Mobile apps connect shoppers with loyalty programs, online ordering, recipe inspiration, and more. In-store technology makes the customer experience smoother and more efficient. In many ways, the industry looks nothing like it did 20 years ago.

AI has a role to play, too, and consumers are excited about it. Emerging use cases have the potential to transform the way grocery shopping happens. If shoppers take a picture of a recipe they’d like to prepare, AI can generate a digital shopping list for them. Lobyco’s 2024 research found that 70% of shoppers were interested in using AI this way.

If consumer interest is any indication, we’re sure to see a heightened degree of AI integration in grocery technology over the next few years. But this isn’t all the technology can do. For grocers, the most powerful application of AI lies in driving personalized engagement with customers. But this use case is not yet the norm in North America.

Around the world, grocery retailers have fully embraced AI as a key partner in their engagement strategies. Stores send consumers highly personalized offers and promotions based on their personal shopping profiles. If, for instance, a given shopper always buys a Diet Coke with their weekly groceries, they may receive a coupon for a free Diet Coke during their next visit. Shoppers appreciate and have come to expect this level of personalization, whether in their weekly digital promotions or as prizes from app-based mini games. They feel like their local stores really know them and anticipate their individual shopping needs.

For many North American consumers, this reality may be a work in progress. That’s because many North American grocers haven’t adopted AI in this way. They don’t offer personalized promotions like their counterparts across the globe. Rather, they issue mass coupons—sometimes in printed newspaper inserts or mailers, other times in digital formats—and hope that a select few will resonate with the shoppers who receive and pore over them.

Why is the industry like this in North America?

A big part of the personalization puzzle is, of course, the logistical feat required. While many North American grocers do already have a great deal of anonymized customer data in-house (i.e., aggregate purchase records), they may not be applying that data in a way that facilitates AI analysis.

Currently, these grocery teams use manual, inefficient processes to create, update, and share spreadsheets among themselves. They may have digital tools at their disposal to help analyze the data, but not in a meaningful way—not at scale.

Moving forward with AI-driven personalization means creating and embracing a single source of truth; one that lives in the cloud and updates in real time. From there, it’s about vetting and implementing AI and ML solutions that can comb through the data, identify patterns, and create customer niches based on purchasing profiles. For instance, a segment might be created for customers who exclusively purchase organic items.

With customer segmentation underway, grocery teams then must partner with AI and ML to develop ongoing promotions campaigns that resonate with each segment. This becomes a science; a precision game. Unlike the traditional North American couponing model, AI-powered personalization is about quality, not quantity. Retailers may only give each customer five promotions per week, but, thanks to AI, those promotions are all slam dunks. For many shoppers, this would be a big change, as they may regularly review dozens of offers before finding one that aligns with their preferences.

Moving from the “before” to the “after” of AI-powered personalization is a big undertaking. Teams will need to learn new tools, leaders will need to carve out new workflows, and marketing teams will need to develop customer-facing messaging that transparently communicates how data is now being used.

Getting the right technology in place will be a sizeable operation for North American grocers. But this isn’t all that’s required to move forward with personalization. What comes next will fundamentally change the way retailers partner with their suppliers.

To implement AI as the key driver of customer promotions, retailers will also need to deconstruct their existing promotions strategy.

It’s not unique for grocers to partner with their suppliers on customer promotions. Suppliers clearly have a big stake in the game here; their products are being offered at discounts, or even for free. What is unique, though, is that many North American suppliers are in control of which items get promoted and when.

Traditionally, when grocery stores issue coupons, they do so based on suppliers’ marketing strategies and initiatives. Products may be selected to align with a seasonal marketing campaign, a new flavor launch, or a KPI that needs to be met. Consumers may very well end up appreciating the coupons they’re offered, but their preferences are not the top priority.

This is what must change for AI-powered personalization to work; with new technology comes new ways of thinking. The same capabilities that drive customer segmentation (pattern recognition and data analysis) can be seamlessly applied to drive promotions strategies, too. Grocers can easily learn which products are most favored and when, based on internal and external factors like weather, upcoming holidays, price elasticity, and more. This intel can directly support promotions strategies, putting consumers squarely in the driver’s seat.

Even though suppliers won’t be directing promotions anymore, they’ll still be winning. Realigning promotions strategies results in a more efficient, resonant use of resources. Shoppers will only be offered promotions they’re likely to redeem. They will still be encouraged to try new varieties, flavors, and products, but in a way that’s data-backed and likely to succeed. Suppliers will experience all the benefits of brand loyalty and marketing, but without wasted resources.

Moving forward with AI-powered personalization will help even large supermarkets instill a small-town feel in their customer engagement. By making customers feel more valued on an individual level, North American grocers can do wonders for store loyalty.

This approach has been used around the world for years, with enormous success. It now comes down to the late adopters. The retailers that adopt AI personalization will quickly outpace those that don’t. It’s just a matter of getting started.

[aaditrigroup]

Aaditri Housing Pvt Ltd Reviews | Consumer market segments

Aaditri Housing has attained preference among home-buying and investing consumer market segments for very rightly understanding the importance of whether it is quality, innovation, customer satisfaction, or customer syndrome.

[grapheneai]

Consumer Insights Analysis for Our Client’s PCC Products

Our recent study outlines consumer insights analysis into the natural, chemical-free personal care (NCF PCC) market in the U.S. It provides deep analysis for our client, a brand specializing in deodorants and oral products, identifying consumer segments interested in NCF products.  

With an AI-driven approach, consumer insights analysis was conducted to understand key drivers of consumer behavior, product satisfaction, and brand perception.

Background and Study Objectives 

The main objective of the study was to assess potential gaps in our client’s offerings within the NCF PCC category. The analysis focused on understanding specific consumer preferences and purchase triggers for natural and chemical-free products in their portfolio, including insights on their satisfaction and potential areas for product line expansion. 

Key Findings from the AI-Driven Consumer Insights Analysis 

The AI engine gathered data from online conversation, offering a unique view into consumer motivations without traditional research biases. It revealed that consumers in the NCF PCC market prioritize ethical company practices, customizability, and the use of chemical-free ingredients. 

1. Market Segmentation and Consumer Profiles 

Health-Conscious Consumers 

These consumers prioritize physical and mental well-being and are motivated by products free from harmful chemicals. This segment is likely to engage with brands supporting environmental causes. Key purchase drivers include recommendations from friends and online reviews. 

Ethically Driven Shoppers 

This segment consists of consumers who value sustainability and ethical company practices. They seek brands that align with their lifestyle values, including low environmental impact and transparent ethical practices. Partnerships with ethical influencers could enhance our client’s appeal to this group. 

Young, Socially Conscious Consumers 

Younger consumers, often new to personal care products, are attracted to brands perceived as “cool” and that support social causes. This group is highly influenced by celebrity endorsements and digital media presence. They are also price-sensitive, often swayed by discounts and social media promotions. 

Affluent, Gift-Oriented Buyers 

This affluent segment is composed of career-driven individuals who associate quality with material goods. They choose NCF products based on subjective experiences and are likely to buy them as gifts, particularly to demonstrate their ethical lifestyle choices. Promotions highlighting our client’s ethical standards may appeal strongly to this group. 

Eco-Conscious Parents and New Moms 

This segment includes pregnant women and new mothers who prioritize safety and environmental responsibility. They look for products free from chemicals, supporting safe use during pregnancy. Recommendations from parenting communities or “mommy” influencers are key in reaching this demographic. 

2. Drivers of Purchase for NCF Deodorants 

The AI-based consumer insights analysis identifies five primary drivers influencing decisions to purchase NCF deodorants: 

Ethical Company Image: Consumers highly value brands perceived as ethical, especially when they support sustainability and low environmental impact. 

Product Efficacy: Effectiveness remains crucial for consumer satisfaction, particularly in personal care products. 

Scent and Sensory Appeal: A pleasant scent is consistently rated as important across segments. 

Skin-Friendliness: Products gentle on the skin without allergens or harsh chemicals are prioritized. 

Value for Money: While consumers are willing to pay a premium, they expect quality and efficacy, aligning price with perceived product value. 

Some additional findings in this consumer insights analysis are not mentioned for confidentiality. 

Consumer Insights Analysis: Strategic Recommendations for Our Client 

1. Expansion Opportunities in Moisturizers 

Among NCF products, moisturizers that serve dual purposes (face and body) were highlighted as potential growth areas. Given that consumers use related products across various triggers, a moisturizing line could capture those seeking simplicity and chemical-free options. 

2. Tailored Marketing and Influencer Collaborations 

Engaging with targeted influencers for each consumer segment could amplify our client’s reach. For example, partnerships with parenting influencers could attract eco-conscious parents, while endorsements from celebrities resonating with younger audiences could drive interest among socially conscious consumers. 

3. Promotions Emphasizing Ethical Practices 

Ethical company practices resonate across segments. Campaigns that underscore our client’s ethical sourcing, sustainability initiatives, and low environmental impact can reinforce brand loyalty and attract consumers prioritizing these values. 

4. Product Trial Packs 

Providing small, trial-size products could attract inexperienced users, particularly those in younger and price-sensitive demographics. Trial sizes may encourage initial purchases and foster trust in our client’s brand claims. 

5. Digital Engagement and Transparency 

Our client could benefit from enhancing its digital presence, especially on social media platforms frequented by its target demographics. Increased transparency around product ingredients and ethical practices could strengthen consumer trust. 

Consumer Insights Analysis for a Tailored Strategy 

Our client’s positioning as a brand within the NCF PCC category aligns well with evolving consumer expectations for sustainable, ethical, and health-conscious products. Enhanced engagement with influencers, promotions focusing on ethical values, and product line expansion into complementary categories like moisturizers could further establish our client as a go-to brand for NCF personal care products. 

Contact us at GrapheneAI as we provide tailoring marketing strategies by leveraging AI-driven insights. It helps our clients to meet their specific consumer needs and strengthen their foothold in the competitive market.