#Customer engagement: Our loyalty programs also play a role in engaging customers and encouraging them to participate in the loyalty program

[advantageintegratedmarketing]

AD Vantage Loyalty Program Services

AD Vantage is a loyalty program company that helps businesses to retain their customers and drive revenue growth. We provide businesses with the tools and strategies they need to develop and manage effective loyalty programs, which reward customers for their repeat business and incentivize them to be loyal.

Designing and implementing loyalty programs: AD Vantage work with businesses to design and implement loyalty programs that are tailored to their specific needs and goals. We help businesses to determine what rewards and incentives will be most effective in encouraging customer loyalty, and they create the systems and processes needed to manage and track the program.

Data analytics: AD Vantage uses data analytics to track customer behavior and measure the effectiveness of loyalty programs. By analyzing customer data, we identify trends and patterns that help businesses to better understand their customers and develop targeted marketing campaigns.

Customer engagement: Our loyalty programs also play a role in engaging customers and encouraging them to participate in the loyalty program. They create marketing materials and campaigns that promote the benefits of the program, and they provide customer support to help customers understand how to participate.

Technology solutions: The loyalty programs of AD Vantage provide technology solutions that allow businesses to manage their loyalty programs, track customer behavior, and measure program effectiveness. These solutions may include software platforms, mobile apps, and other digital tools that make it easy for businesses to manage and track their loyalty programs.

Customer segmentation: We help businesses segment their customers based on demographics, purchase history, and other factors. This allows businesses to target specific customer groups with personalized rewards and incentives that are more likely to appeal to their interests and needs.

Customer feedback: AD Vantage provide businesses with tools to collect customer feedback, which can be used to improve the loyalty program and other aspects of the customer experience. This feedback can be collected through surveys, reviews, and other methods, and can provide valuable insights into customer preferences and behaviors.

Partnership and alliances: Our loyalty program can help businesses form partnerships and alliances with other companies to offer joint loyalty programs. This can expand the reach of the loyalty program and offer customers more options for rewards and incentives.

customerloyaltyprograms

loyaltyschemes

customerloyaltyprogram

[himanshu123]

Embracing Custom E-Commerce Solutions: A Game Changer for Your Business 

In today’s digital landscape, businesses are increasingly recognizing the significance of custom e-commerce solutions tailored to meet their unique needs. The rapid evolution of technology and consumer behavior demands that businesses not only keep pace but also innovate. Off-the-shelf solutions may work for some, but they often fall short when it comes to providing the flexibility, scalability, and personalization that modern consumers expect. Custom e-commerce solutions can bridge this gap, offering a robust framework that aligns perfectly with your business objectives. 

Why Choose Custom E-Commerce Solutions? 

The shift toward custom e-commerce solutions is driven by several factors: 

Personalization: Today’s consumers crave experiences that feel tailor-made for them. Custom solutions allow businesses to create unique shopping experiences by integrating personalized features such as product recommendations, targeted marketing campaigns, and loyalty programs that resonate with their audience. 

Scalability: As your business grows, so do your needs. Custom e-commerce solutions can be designed to scale effortlessly, ensuring that your online store can handle increased traffic, a broader product range, or expanded geographical reach without the risk of performance issues. 

Integration with Existing Systems: Every business operates differently, often with existing systems like inventory management, CRM, or ERP. Custom solutions can seamlessly integrate these systems, resulting in streamlined operations and improved efficiency. 

Enhanced Security: In an era where data breaches are alarmingly common, investing in custom e-commerce solutions offers a heightened level of security. Tailored security protocols can be developed to protect sensitive customer data and comply with industry regulations. 

Unique Brand Identity: Custom e-commerce platforms allow businesses to showcase their brand identity. From the layout and design to user experience, every element can be crafted to reflect your brand’s unique ethos, setting you apart from competitors. 

Understanding the Costs of Custom E-Commerce Development 

While the benefits of custom e-commerce solutions are clear, potential clients often find themselves wondering about the costs involved. This is where tools like an eCommerce Cost Calculator come into play. By using an eCommerce Cost Calculator, businesses can gain insights into potential expenditures, helping them budget effectively for their custom e-commerce development project. 

This calculator takes into account various factors, including platform choice, design complexity, features needed, and ongoing maintenance costs. Understanding these variables upfront can empower businesses to make informed decisions and allocate resources efficiently. 

If you're interested in exploring the benefits of Custom E-Commerce Development  services for your business, we encourage you to book an appointment with our team of experts. 

Book an Appointment 

The Role of Custom E-Commerce Development in Business Growth 

Investing in custom e-commerce development is not just about creating an online store; it’s about building a comprehensive digital strategy that drives growth and enhances customer satisfaction. A well-developed custom e-commerce platform can lead to higher conversion rates, improved customer retention, and ultimately, increased sales. 

Navigating Challenges in Custom E-Commerce Development 

Despite the advantages, custom e-commerce development can present challenges. Businesses must engage with experienced developers who understand the intricacies of e-commerce and can bring innovative ideas to the table. It’s crucial to conduct thorough research and choose a development partner that aligns with your vision and understands your industry. 

Moreover, ongoing support and maintenance are essential to ensure that your e-commerce platform continues to perform optimally as trends and technologies evolve. Regular updates, performance monitoring, and security audits can help safeguard your investment and keep your online store running smoothly. 

Conclusion: Elevate Your Business with Custom E-Commerce Development 

In conclusion, the landscape of online shopping is ever-evolving, and businesses must adapt to meet consumer demands. By investing in custom e-commerce development, you not only enhance your online presence but also set the foundation for sustainable growth. Custom e-commerce solutions provide the flexibility, scalability, and unique features that today’s consumers expect, allowing businesses to stand out in a crowded marketplace. 

[itsrishikasinghthings]

Role of social media in the Fashion Industry

Acknowledgment

It is always a pleasure to thank all who have been a part of my capstone project journey. This project was a part of my specialization course which gave me a wonderful opportunity to interact with the people of the fashion industry and other experts.

Firstly, I would like to express my gratitude to my parents who always encouraged me to take risks in life and are the pillars of my strength. Without their encouragement I may not have been able to complete this project.

Secondly, I would like to convey my deepest thanks to Bennett University and my mentor Prof. Sumita Vaid Dixit for providing invaluable guidance, suggestions throughout the project, and by helping me in putting this project together.

Thirdly, a big thank you to fashion experts Mr.Rahul Toppo from Chennai, Ms. Kriti Chawla fashion stylist from Popexo, NIFT graduate Prof Pratik Kumar Singh, Prof. Neelam and Kashish from Ranchi who is an aspiring fashion designer. Their opinions and insights helped me get a better perspective of the fashion industry.

In the end, I would like to thank all those who I have not been able to name in the acknowledgement but they have played an important role in my project. Personally, the opportunity to write this capstone project is a big milestone in my career development. I hope I'm able to get another opportunity to interact with all of you again.

Sincerely,

Rishika Singh

LA17MC061

Introduction

 India's fashion industry is currently estimated at $70 billion, of which up to $9 billion is already digitally influenced, as in, shoppers are searching, browsing, and buying stuff online. Globally, and in India, fashion is the third most-followed topic among Instagram users after (movies and music).

Kashish from Ranchi who is aspiring in Fashion designing has said that being in the fashion industry and neglecting social media can be a great loss for anyone's career. "Social media plays a very important role, helps in learning the new trends, and motivates us to create good content, " she said. 

Over the past few years, social media and digital media have drastically changed how people consume the content or any sort of news, especially in the fashion industry. Both fashion blogs and social media have recently made an elitist industry more available and relatable to regular customers. Social media has created an open channel of communication between organizations and citizens. Nowadays, content is expended online and individuals are not only reading content, but they are giving their inputs through comments and social media. Numerous sorts of fashion blogs overseen by regular people are giving customers an interior look into what utilized to be an elite, fashion-experts-only industry.

Rahul Toppo, a fashion designer from Chennai said, “Social media platforms play an important role in fashion today, we can showcase our collection, content, designs and we can connect and reach to many people”. Some of the young designers like Amit Aggarwal, Dhruv Kapoor, and many more are tapping on social media mainly active on Instagram.

CHAPTER 1

Why are the fashion designers tapping in the world of social media?

In 2012, Facebook spent $1 billion to acquire what was then just a photo-sharing app. Over the years, however, Instagram has not only added a slew of features that attracts more users but also become a marketing and selling platform for business.

Everyone has been obsessing over the old designers like Manish Malhotra, Sanjay Garg, Rohit Bal, and Sabya Sacchi for forever now. Even though they’re evergreen designers in India who all the people in the country wish to wear and admire. The designs and work of these legendaries have always inspired others to work more and more and know the audience wants. The Indian customers are now becoming modernized and more open to the labels from such upcoming Indian fashion designers.

Preeti Verma, founder of an Indie label Runaway Bicycle, managed to go courtesy Instagram. Verna says keeping her Instagram buzzy and updated is more work than managing the website of fashion.“We put a great deal of thinking into our Instagram feed. We have a writer and an art director who manage the quality of content. We shoot our products specifically for the app. We push out one post every day, and it certainly is a more live medium to maintain, unlike our website,” she said.

Pratik Kumar, a professor of Fashion Designing has stated, “I’m in this fashion industry for around 10 years now and can say that in the early time, designers lacked the internet, the age of information technology but now everything is digitized and even the industry is turning into robotics.”

Manish Malhotra talks of fashion in the age of Instagram, “Brand experience today is just a click away. Digital media has revolutionized a hyper form of window shopping. Earlier, the only people privy to what I was showcasing were those who attended the show or came across it in the newspapers the next day. Today, everyone has a front-row seat to my shows via Instagram, Facebook, Twitter, and Livestream.”

Caption: The instagram account of Manish Malhotra (Source: Instagram)

What advantages do Social media have?

Fashion brands on social media, it is a modern platform for interaction between brand and customer. Before the arrival of the internet, all the programs for launching any design or any clothes or any brands were done through glossy magazines, TV, etc. And social media is ruling many facets of businesses and their impact on their lives is enormous.

It gives low to zero overhead cost

There’ll be no need for expensive expenditures any more in the digital area. Creating and implementing top social media campaigns and strategies are free and cost-effective. Signing up and making a profile on popular social media platforms such as Facebook, Instagram, Pinterest, etc is completely free.

It increases customer engagement and loyalty

 People spend a lot of time on social media, it's not a tough task to attract new consumers through social media. Social media allows us to interact with recent customers and old customers, but what keeps them loyal? It is the content that the user posts on their social media platforms. 

It reinforces brand awareness and credibility

Social media is the best platform to showcase the fashion studio and it acts as the best medium for brand recognition. Enhance the brand’s awareness and increase the following in all social networks such as Facebook, Instagram, LinkedIn, Twitter, and Pinterest by presenting all the designer collections.

Social networks impact buying decisions

The vast majority of the individuals look for designing trends and latest fashions and are aware of them through social networks only. It acts as a word of mouth so any matter can spread in no time. The business pages' preferences, shares, remarks, and so forth will impact and be an immense effect on the clients' buying choices.

Demographic targeting

Millennia is the targeted customer for the fashion industry and social media could be a customized stage where fashion retailers can target the audience demographics wise such as sex, age, area, hashtags, etc. Other than, it is exceptionally simple to track client behavior patterns online.

It is an effective marketing tool

Whether anyone wants to get high traffic, brand loyalty; provide better customer service; increase sales volume, social media acts as a marketing tool for the fashion and apparel industry.

In the survey of 110 consumers, 82.7% agree that social media is the biggest medium from which they get influenced.

Kashish from Ranchi who is aspiring in Fashion designing stated, “I have just started my journey and Instagram is really helpful because it helps me in reaching more and more people and I can create a good gallery by posting pictures and videos. I am also learning from other designers as well as knowing  the latest trends.”

Caption: Kashish trying to engage with the audience by posting her designs on Instagram (source: Instagram)

The best media to target people for promoting various designs and labels on this Pratik Kumar has mentioned, “We can use any media whether its Instagram, Facebook, Pinterest or twitter but it all depends on the targeted consumers. For example, if we target the age group of 15-25 then they’ll be mostly on Instagram but if we target the age group of 35- 50 they’ll be mostly on Facebook. So the use of media depends on the targeted consumer. ”

Neelam Patel from Ghaziabad who is a client in fashion designing and also a professor. She says, “I won’t prefer to promote as I am not a designer but being a client I would prefer Pinterest as they cater a large segment under one roof. I don’t have to like and follow the pages for what I want but by just one keyword I will type and find lots of options related.”

https://www.youtube.com/watch?v=wDNaZgCYzkM&feature=youtu.be

Caption: Kriti Chawla currently working in Popexo as Fashion stylist has expressed her views on the importance of social media in Fashion industry.

Social media has transformed the shopping process. From research to brand interaction to promoting the designs to actual purchasing processes, the entire situation has seen significant changes.

CHAPTER 2

The Impact of fashion industry on people and on market

Success story of Kresha Bajaj Zaverias a famous fashion designer

Kresha Bajaj Zaveri, an Indian Fashion designer was born in Mumbai, India on March 7, 1988. Kresha has studied fashion from London College of Fashion, Parsons New York, Parsons Paris, FIDM Los Angeles, and now try to bring all that knowledge to the streets of India. Fashion designer, influencer, and hairess whose clothing line Koesch and Haute taste have won her commercial success and a huge following on social media. She has over 168,000 followers on Instagram, and her stories on Instagram and her posts encouraged and gathered the attention of fashion publications like Elle Magazine. Her designs have been showcased in the Lakme Fashion Week 2014.

Koesch originally started as a website in 2013 and specializes in bespoke western and bridal women wear. She’s famous for what is called her “LOVE STORY LEHENGAS” where they map out the couple’s journey on the garment bringing alive their love story.

Caption: Kresha Bajaj Zaveri (source: Instagram)

In her blog, Kresha has shared her experience with social media for her career and she thinks that luxury and social don’t go hand in hand. “Social media platforms, and in my case Instagram specifically, being an extremely visual platform is the perfect tool to create an online presence for Krésha Bajaj, the brand”, says Kresha. Kresha believes to post the original content, ensuring that it is attractive enough for people to gush over it.

On social media, the feel, the look, the textures of the fabric will be missing. Not only on social media but no online shopping websites or apps can give that feel or the emotion of the fabric or the material of the cloth which is given in the stores or the showroom of these clothes. As Kresha’s store is only in Mumbai and she says, “it is important for us to help an online viewer feel that they are in actual space while browsing through our online posts.”

Kresha wants her consumer to believe in their imaginary world of dresses of their choices and on this she said, “For us, we want to use Instagram as a look book of a wonderland that people enter through their phone, but feel the need to come to explore in person. ”

Only posting good content, and promoting designs are not enough. According to Kresha, to gain more and more consumers and their attention the important thing is to engage with the audience, answering their questions and giving them as much information as necessary. Having a beautiful page is irrelevant if it doesn’t garner the right kind of attention and encourages conversation.

Caption: Kresha Bajaj promoting her brand by posting her designs and modals on social media (source: Instagram)

Marketing of fashion in the market in this decade

In this modern era of cut-throat competition, it is important to take care of every aspect related to marketing in the fashion world. The word media indicates the meaning of the main source of communication, these can be in the form of writing, images, visuals with narrations, or clips. Now, talking about the media there are many mediums from which the message of the designer or any influencer can be sent to their consumers and can attract more and more audiences. 

Mediums like radio, television, newspaper, banners, billboards, websites, magazines, social media, or fashion show events like these. In this passage of time fashion has made its place in the culture, slowly and steadily people are accepting and following the latest trends and want to know the updates and latest upcoming fashion which is mostly provided by various mediums.

Television has a wide influence on its viewers.it affects not only, the knowledge of the audience but also the attitude towards many things. For example, the desire for the products and their brand preferences have been changed. In general, TV has higher credibility than newspapers, People are most likely to believe in what they see, not what they read. TV as a medium influences the dressing of youths. Audience members tended to make changes in their appearances, value, attitudes, and other characteristics to become more like the admired celebrities.

This data suggests, most of the consumers find their latest trends of fashion which is going on the market from social media then comes to fashion blogs and friends' families and then goes on.

In magazines, more than any other medium, advertisements and editorial content flows together to create an experience. 

Magazines, being the media that attracts the most specialized audience can have a powerful impact on its niche audiences. Vogue, Lucky, W and many more are the most readable fashion magazines. Women are the most targeted for this medium of fashion. For women especially, reading magazines is related to the internalization of societal ideals and self-objectification.

Caption: Priyanka Chopra being featured for the cover page of Vogue India Magazine (Source: Pinterest)

In the Fashion show, in the first era of the fashion industry, designers had to show their new designs to the client through sketches. At that time, fashion designers used fashion dolls which are also known as dummy; this was the only medium to illustrate the new upcoming designs. In the second era of the fashion industry, the fashion dolls or the dummies were replaced by the living mannequin and then the models gave an entry in the fashion industry.

Captions: Soha Ali Khan walking gracefully on the rampwalk (source: pinterest)

Celebrity has backed the fashion industry 

Taking cues from international celebrities, Indian film actors and cricketers are increasingly launching their own clothing and accessories brands to cash in on a category  that industry executives and analytics believe has remained untapped so far in the country. Social media like Snapchat, Instagram, Facebook, Twitter  and more all the inextricable parts of being famous in today’s world.

In the survey of 110 consumers, 85.5% believed that the consumers are influenced by their favorite celebrity. In this survey, most of the consumers were attracted towards lead actors like Shahid Kapoor, Hritik Roshan, Sonam Kapoor, Alia Bhatt and many more.

Chapter 3

Future of the fashion industry 

The year ahead is likely to be challenging. Winds of change are sweeping the fashion industry, and many markets are set to see slower growth and declines in consumer confidence. Indian consumers and their apparel preferences are gradually changing, which in turn is altering the shape and size of the apparel business.

Indian customers and their apparel choices are gradually changing, which in turn is altering the shape and size of the apparel business. The changing demographics and psychographic profile of he Indian customers is today, supported by the apparel market which is moving away from tailor-made clothes to ready-made clothing. In India, people are shifting from rural to urban areas in search of jobs and some to find better education at a continually increasing rate. By 2025, the middle class consumers which will form 48.5 percent of the total targetable consumer base will contribute about 55-60 percent share of the apparel market size.

The increasing access to digital devices and internet is enabling the masses to have online shopping experience irrespective of whether they are living in urban or rural areas. The market growth and continuous shift towards brands will support new ventures, given the strength of the product and a clear growth strategy based on real consumer insights. 

How do the fashion industry is coping with COVID-19 pandemic?

Several apparel makers and fast-moving consumer goods companies had stepped up to produce medical-grade masks as philanthropic acts when Covid-19 struck but now it is apparent that the pandemic is set to alter lifestyles at least some time to come.

“Masks are expected to become a habit over the next few months. We are also working on neem and tulsi treated fabrics for Peter England for a greater degree of wellness,” said Vishak Kumar, CEO of Madura Fashion & Lifestyle. The covid-19 pandemic has created a crisis across all the business barring those of essential commodities. India’s largest fashion body, theFashion Design Council of India (FDCI) cancelled its bi-annual ready to wear fashion week in early March 2020.

Shopaholics, on their part, are keeping their shopping carts ready for delivery once the lockdown for Covid-19 gets over.

Delhi-based fashion designer Manish Tripathi designs khadi face masks to fight with this covid-19 pandemic.“I am preparing these masks for the people who can’t afford to buy masks. Then I will try selling them online and whatever amount is collected will be contributed to the PM-CARES Fund to fight the coronavirus,” he said. In his social media (twitter) account he promoted his idea and social work.

Caption: Manish Tripathi contributing in this covid-19 pandemic (source: Twitter)

“Make your social media more creative. This is the perfect opportunity to redesign your Instagram or declutter your desktop. Tidy up your photo gallery and, most importantly, unburden your Whatsapp media”, says Fashion designer Abhishek Dutta. 

Popular fashion designer Manish Malhotra is known to share his eccentric work across social media platforms and this time he used his social media account to engage his fan following by showing them a throwback of one of the famous fashion shows. In this amid Covid-19 lockdown, the ace fashion designer has shared an unseen picture from his early days in the industry which has taken social media by storm.

In Instagram, he posted a throwback picture of back in the days when he was a model. He also dropped  the sweetest picture featuring Aishwarya Rai Bachchan in the fashion show and is setting friendship goals.

Caption: Manish Malhotra with Aishwarya Rai Bachchan in the fashion show #throwback (Source: Instagram)

Since India went into lockdown on 24 March, it seems more and more of the people are turning to social media to consume news and communicate with their friends or to see what is trending whether it is fashion or any other source of entertainment.The first week of the lockdown saw citizens spend more than four hours a day on social media — an 87 percent increase compared to the previous week, as per a poll conducted by Hammerkopf Consumer Survey.he poll conducted on 28 March with 1,300 respondents in New Delhi, Mumbai, Bengaluru and Chennai found that 75 percent of people spent more time on Facebook, WhatsApp and Twitter compared to the previous week, largely to consume news and remain in touch, and that social media usage jumped from 150 minutes per day prior to the lockdown to 280 minutes a day during that first week.

“As everyone knows due to COVID -19 most of the businesses are in the worst situation. The fashion industry is one of those. Stores are closed and all agreements are stopped”, says Rahul Toppo a fashion designer. He also stated, “It will take time to recover  But there is a good advantage for social media as due to lockdown everyone is spending more time in social media like Instagram, Facebook & YouTube, many brand and designer are connected to their followers they are using this time to promote their present &  previous work, as we are also connected to our followers showing illustration, design process all behind the scenes and promoting previous work”.

Conclusion of the project

The world is becoming digital and with the advent of information technology, the ways of communication and work have been revolutionized completely. over the last decade, social media has become an effective marketing tool, it has not only created a new dimension of marketing but also provided many opportunities to the marketers to create brand awareness among consumers. 

Social media is a compilation of online platforms and communication channels that are used to share information, profiles, promotion of any sort of event or designs, or any exhibition.

The fashion industry will get great help through social media to reach a height and can attract more and more consumers.

Bibliography 

This project has been written with the help of multiple articles that have been proven as a credible source. And with the help of survey of 110 consumers which was conducted by the writer.

Chapter 1

Livemint

https://www.livemint.com/Industry/jtjpWRTMUqKRvtT72sX1PJ/Digital-footprint-in-Indias-fashion-market-more-than-double.html

Economic Times

https://economictimes.indiatimes.com/tech/software/how-instagram-is-driving-fashion-business/articleshow/62771925.cms?from=mdr

Chapter 2

Lukebox

https://www.luxebook.in/fashion-designer-kresha-bajaj-shares-the-secret-behind-her-brands-massive-social-media-following/

Livemint

https://www.livemint.com/Consumer/uhBCZvMWKcE4vjs6c8ztHL/Celebrities-association-with-fashion-labels-see-a-surge-in-I.html

Chapter 3

Indiaretailing

https://www.indiaretailing.com/2017/06/18/fashion/5-trends-will-define-future-indian-apparel-industry/

Economic times

https://retail.economictimes.indiatimes.com/news/apparel-fashion/apparel/covid-19-impact-stylish-face-mask-is-the-new-focal-accessory-of-indias-top-fashion-brands/75639614)

Firstpost

https://www.firstpost.com/health/media-usage-during-covid-19-lockdown-indian-users-flock-to-fb-and-whatsapp-general-news-sites-see-numbers-rise-8242811.html

[inoru-nftgame]

Pocket your target with effective and customized Discord server Marketing Services

Marketing is now an exemplary aspect of the global market. Let it be any business, and there are unique strategies, functionings, and strategies followed in respect to boosting the business. Discord plays a vital role in serving the market in terms of promotions, community management, branding, and other aspects of marketing when it comes to crypto-based businesses. Discord Server Marketing services are important when you develop your NFT-based business and gain global exposure, concentrating on maintaining and managing a community.

Let us here analyze what Discord server marketing is, along with the knacks of how a Discord Server facilitates marketing.

Discord and Server

Discord came into the market as a tool facilitating the gamers to make internal communication amidst playing games, and the highly compatible space is easy to communicate and compatible. Moreover, its capabilities to fit in the market need with audio, video, and text support, ability, and the capacity to manage and handle large, extremely Larger size crowds with extempore abilities and functionalities. Moreover, a discord server is an exclusive space that helps businesses and brands to come into the market with their creative space. This is more like a physical state for the community to entrust, which can be customized accordingly. The Discord server acts as an umbrella bringing various channels together. The sub-divisions of a server are Channels.

What comes under Discord Server Marketing?

The first-ever thing is referral promotions to gather huge strength in the server. The community is the strength of the business. When it is for NFT and crypto-based businesses, that is going to be the basic need. Through referral programs and other activities, either encouraging the users to bring in more crowd through the rewarding system or through organic promotions, inviting an open audience to join the forum.

The next thing focused in Discord server marketing is brand reputation, maintaining the loyalty and fame of the business. There can be any number of negativity revolving around us, but our customers are our king. Not fading out their interest is very important. And when you can act according to the situation, the interest of the market sustain with actual and strong activities that make the users stay along with the crisis. And the reputation of the business is also maintained.

The next is the active engagements through various strategies, including carrying out continuous meaningful interactions and Conversations, planning giveaways and, conducting talkies, shows, interactions, many other activities to hold the user's attention. Stay connected with the audience and keep them updated.

Why does Discord server marketing important?

Communication is the key to connecting with the audience. When that can be made interesting and not spam with regular stuff, you can simply get the attention of the crowd and community for your business in one place. The most important thing here is its ability to manage, maintain, Educate and Entertain. Discord server can facilitate all of these in one place. Through customized solutions and abilities, you can actually gather the interest of the global audience and well manage them and their requirements through one server. You can conveniently manage and maintain your account at ease through a professional team. With INORU, all your needs in terms of marketing can be fulfilled, and in that case, why not discord server marketing?

[simmyseo]

Sangeet Stage Decoration Parramatta

Sangeet Stage Decoration Parramatta

As the name suggests, the Sangeet Night is packed with endless musical fun and is held for the couple days before the wedding. The key attractions of a Sangeet Night are the stage and the music chosen. With careful selection of songs, we make appropriate arrangements for a Sangeet Night and set up a grand stage. Attire and makeup also play a significant part in Sangeet Night's performance. We will help bind you to the industry's best-qualified makeup and costume stylists.

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Cheap And Trendy Ladies Sangeet Decoration Sydney

Before the wedding day, all the women in the family come together with dholaks and spoons to make this day beautiful and sing traditional wedding songs. Some claim this is the role of the bride's dreams and aspirations, while others find this to be a parents' period of relaxation. Our members of our professional team have creative ideas to make this day fun and colourful. We 're providing all the things needed to make this wonderful evening.

Sangeet is one of the prewedding activities which is beautiful and fun. On this day, both bridal and groom-side families will come together to celebrate their children's union.

When there is one time that needs to be ideal in life, it must be your wedding. Our team is here to make your dream wedding come true.

Quick And Beautiful Sangeet Stage Decoration Parramatta

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Sangeet Stage Decoration Sydney Within Your Budget

The steady encouragement and heart-warming reviews from our client after a great wedding encourage us to continue developing. Customer loyalty and satisfaction are on our minds when we plan and execute everything.

We are very proud of the team that worked with us from the very start. They deserve just as much credit for putting their soul and heart into every event that we organize.

We 're trying to grasp what everyone in the team can do, and then delegate jobs to them. It makes us give their best and succeed as well as possible.

Shagun Decorators Parramatta with 100% customer satisfaction

Every single one of us as a family is very close to each other. We take into account the needs of everyone, and we work together to prepare each case. We are seeking to stay on top of the latest technologies and business trends. That helps us to stay ahead of our competitors.

We 're making use of a wide variety of wedding decorations and accessories. Our customers get a beautiful experience in the showroom to help them decide. That allows any small aspect of event planning to be felt.

This showroom experience is part of our efforts to keep consumers happy too. Each step we take is to put a smile on the couple's face as they get married.

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Any case or stage needs to have a backdrop. A backdrop is an effective means of conveying a message, accentuating the theme of the event, endorsing a product, or identifying a brand or making a more vibrant and elegant event. For hire floral backdrops, green backdrops, digital backdrops, cloth backdrops, painted backdrops, and printed backdrops, different types of backdrops are available depending on the opportunity and the budget.

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The background will have to coexist with the overall feature theme. Choosing a backdrop that suits the venue's furniture and other decorative elements is difficult, particularly when it comes to unusual themes of color. No longer have to think about this matter; our Sydney wedding backdrop hire will help you find the best backdrop match that complements the overall event decor theme. Indoor and outdoor activities have similar materials when it comes to tissue collection. For indoor use, it is possible to use cotton, polyester, cotton-polyester blend, etc. Whereas polyester fabrics are ideally suited for outdoor activities because they can, in no small degree, withstand moisture.

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Why Restaurants need a Mobile App

You know what’s an in-thing this season? A branded mobile app for Restaurants. Gone are those days when cafes and food joints wont to heavily believe traditional sort of advertising to speak with masses. it's time to press the update button and welcome yourself to the planet of mobile applications AIPOS. Because, believe it or not, the planet has become ‘mobile’ and is usually on the wheels. So as to catch up, your restaurant must wear rollerblades. In simple words, you want to get your own customized mobile app to remain before your game.

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10 To Watch : Mayor’s Edition 112519

RICK HORROW’S TOP 10 SPORTS/BIZ/TECH/PHILANTHROPY ISSUES FOR THE WEEK OF NOVEMBER 25 : MAYOR’S EDITION

with Jacob Aere

Millions of Americans are counting on Airbnb this holiday season. So is the IOC. The International Olympic Committee booked a reported $500 million, nine-year, five-Games partnership with Airbnb, designed to create “a new standard for hosting that will be a win for host cities, a win for spectators and fans, and a win for athletes.” According to SportsPro, the agreement includes accommodation provisions that will reduce costs for Olympic Games organizers and stakeholders, decrease the need for construction of new accommodation infrastructure for the Olympic Games period, and generate direct revenue for local hosts and communities. The IOC and Airbnb will launch Airbnb Olympian Experiences to provide direct earning opportunities for athletes in addition to making at least $28 million worth of Airbnb accommodations available over the course of the partnership to athletes competing at the Olympic and Paralympic Games for competition and training related travel. The Olympian Experiences also encourage current and former Olympic athletes to sell personal experiences and access to their training regimes to fans via Airbnb, establishing a new revenue stream for them.

The NBA is reportedly eyeing big changes. According to ESPN, the NBA is "engaged in serious discussions" with the NBPA and broadcast partners on "sweeping, dramatic changes to the league calendar that would include a reseeding of the four conference finalists, a 30-team in-season tournament and a postseason play-in.” Sources said that these scenarios "would come with the shortening of the regular season to a minimum of 78 games." They added that discussions are "progressing with hopes of bringing a vote to the April meeting" of the league's BOG that "would introduce some -- if not all -- of these proposals into the NBA's 75th anniversary season" in 2021-2022. The NBA "still has work to do coordinating with constituents on the myriad implications involving the proposed changes." Commissioner Adam Silver has been "driving this agenda of change -- especially the in-season tournament cup modeled after European soccer -- for years.” The NBA has long been at the forefront of innovation – expect these novel ideas, championed by Silver, to hold the attention of owners, broadcast partners, and the players’ association.

After a $31 million opening weekend debut, "Ford v Ferrari" retains its Number One box office position and aims for $120 million total prize. “Ford v Ferrari,” perhaps the best thing to happen to motor sports marketing this calendar year, tells the remarkable true story of American car designer Carroll Shelby, played by Matt Damon, and British-born driver Ken Miles, portrayed by Christian Bale). Together, Shelby and Miles built a revolutionary race car for Ford Motor Company and took on Ferrari at the 24 Hours of Le Mans in 1966. Car and Driver notes, "The 24 Hours of Le Mans is auto racing's Boston Marathon, a brutal test of endurance where competitors race stunningly fast cars for 24 straight hours at speeds that can exceed 200 mph." Movie review service Rotten Tomatoes gave “Ford v Ferrari” a high 91% approval rating, which bodes well for its box office success (unlike most other motor sports movies). November not only ushers in the holidays, but also Academy Awards season – “Ford v Ferrari” gives a sport-themed picture a solid pole position in the Oscars race.

On the menu this Thanksgiving week: football and…Pop-Tarts. According to Crain’s Chicago Business, the Kellogg Co. brand is slated to air its first Super Bowl commercial as it looks to position the breakfast pastry as a game-day snack. Kellogg reportedly worked with New York-based creative agency MRY on the 30-second spot, which will run right before the two-minute warning in the first half of the NFL championship game. "As a beloved brand known for bold marketing, the big game provides an opportunity for Pop-Tarts to share our story and exciting product portfolio with a massive audience," Philipp Schaffer, senior director of marketing at Pop-Tarts, said in a statement. "Advertising during the big game is a natural next step for the Pop-Tarts brand, which is always looking for new ways (and craveable flavors) to excite our fans." Fox Sports has sold 60 of 77 available Super Bowl LIV spots, “pacing well ahead” of plans, Seth Winter, Fox’s EVP for sports sales, told Bloomberg. The price for one 30-second spot is a record $5.6 million, with a possible price hike for the last few slots. To paraphrase “Ghost Busters,” that’s a big Pop Tart.

U.S. Representatives’ letter to MLB opposed contraction of baseball’s minors. Last week, several members of the U.S. Congress signed a letter to MLB Commissioner Rob Manfred stating their "firm opposition" to the league's "radical proposal to eliminate numerous Minor League Baseball clubs." According to the Daytona Beach News-Journal, the letter argued that the "demise of dozens of minor league teams would undermine talent development and fan loyalty, and take away an affordable form of entertainment in areas far from professional sports teams." The letter also threatened the withdrawal of the "long-term support that Congress has always afforded our national pastime on a wide variety of legislative initiatives.” Elsewhere, the league announced that the MLB minimum salary will rise to $563,500 next season, an increase of $8,500 from last year‘s $555,000. In the minors, the minimum for a player’s first contract jumps from $45,300 to $46,000, while the minimum for a player's second or later deal jumps from $90,400 to $91,800. Baseball’s winter meetings convene in San Diego in two weeks, and the congressional support for the good work minor league teams do in American communities should bolster MiLB’s case for keeping their structure intact.

Minor League Baseball has announced the continued long-term commitment to its U.S. Hispanic fans and communities with the return of the 2020 Copa de la Diversion campaign and event series. Next season, each of the 92 participating MiLB teams covering 34 U.S. states will transform its on-field brand to a culturally-relevant Hispanic persona, representing an extension of the team’s and community’s identity. MiLB’s Copa-specific website features each team’s unique identity, including the story behind its Hispanic on-field persona, and links for fans to purchase available apparel for select Copa teams. As the New York Times noted, “the local embrace of a professional baseball team is ingrained in American culture.” MiLB performs critical community outreach through programs such as building youth sports facilities and sponsoring creative initiatives in schools. As American communities continue to become more diverse, events like the Copa de la Diversion campaign only serve to cement MiLB’s role as communal centerpiece across the nation.

The top 100 most valuable U.S. brands are worth a total of $3.81 trillion dollars, more than the GDP of Germany, according to WPP and Kantar’s 2020 BrandZ ranking. Among the fastest risers were Instagram, at $28.88 billion, which grew 98% in brand value, followed by Pinterest, Salesforce, Chipotle, and Cisco. The U.S. leads all other markets on innovation, with 36% of all U.S. brands ranking highly on this measure; the most innovative brand is Uber, followed by Amazon, Netflix, Disney, and FedEx. According to consumers, Uber, FedEx, Pampers, UPS, and Amazon provide the best customer experience. What’s the takeaway for U.S. advertisers? Victoria Sakal, Associate Director, Kantar, told Cynopsis, “Mattering more to consumers comes from being more relevant – meaningfully different – to them through greater insight on the things they care about, and also from playing a more active yet strategic role in more aspects of consumers’ lives: in advertising, on the retail shelf, and in our daily regimens.” According to related data analysis, total brand spend on U.S. sports sponsorship will grow 5.4% year-on-year to hit $15.5 billion in 2020. This represents an increase on the previous year’s growth of 3.5%.

LPGA Commissioner Mike Whan confirmed that he has signed a long-term contract extension. Whan is "completing his tenth year as the LPGA’s leader, the longest tenure of any commissioner in tour history," according to Golf Channel. During his tenure, Whan has "rebuilt the LPGA with a healthy, diversified foundation, with 33 events" and more than $70 million in total prize money.” When Whan was named LPGA Commissioner, the organization had only 23 events on the 2011 schedule in his first year. “Ten years ago, I’m not sure many of us would have been bold enough to predict where we are our today,” he wrote in an update to members. “Events like the KPMG Women’s PGA, Race to the CME Globe, UL International Crown and Founders Cup weren’t even an idea back then. In fact, 19 of the 33 official events on the 2020 LPGA Tour Schedule weren’t on the LPGA Tour just 10 years ago! Now we have an official team event, five strong majors, multiple events played with men, exciting season-long competitions, events staged in 12 different regions of the world, and TV coverage in over 160 countries.” Well done, Mike – we are proud to call you a friend.

The 2020 MLS All-Star Game presented by Target is heading to Los Angeles where, for the first time, the MLS All-Stars will face the Liga MX All-Stars on July 29 at Banc of California Stadium. The match will be broadcast on ESPN and Univision networks in the U.S., TSN, and TVA Sports in Canada, as well as on ESPN throughout Mexico and Latin America. “We are so pleased to bring the 2020 MLS All-Star Game presented by Target to Los Angeles, one of the great soccer markets in North America,” said MLS Commissioner Don Garber in a statement. “As we celebrate our 25th season, we wanted to deliver a unique and unprecedented format for our annual All-Star Game. Our first ever game between the best of MLS and Liga MX’s top players is the perfect way to build on the growing relationship between the two top soccer leagues in the region.” The MLS All-Star Game will unfold in the same timeframe that SoFi Stadium, the new home of the Rams and the Chargers, will roll out inaugural concerts before it hosts its first official NFL games. Next summer, it seems, all eyes will be on LaLa Land.

A $50 million soccer fund has been put aside by the U.S. for the 2026 World Cup. According to Bloomberg, part-owner of the Philadelphia Union, Richie Graham, is leading a $50 million investment in the sport. Graham and a team of former executives from Adidas AG, ESPN, U.S. Soccer, and soccer-focused digital media company Copa90 have established For Soccer Ventures, a $50 million investment fund focused on growing the game in North America. The ultimate goal is to create a one-stop platform where those invested in U.S. soccer -- including kids, parents, casual fans, professional players, and coaches -- can reach the sport and its culture. Graham said the world’s most popular sport is benefiting in the U.S. from a rising Hispanic population and a tech-savvy, millennial, and Gen Z fan base. The venture will comprise two principal components: the Soccer Collective, a multimedia content producer aimed at promoting the culture of American soccer, and the Soccer Alliance, meant to build on Graham’s existing holdings through a network of clubs, leagues, and tournaments. For Soccer Ventures will be part of a larger initiative to spur further interest in soccer across the U.S. while a number of marquee international teams, featuring such icons as Lionel Messi, Cristiano Ronaldo, and Neymar, are also staging exhibitions in the U.S. for the same reason

[cecillewhite]

Podcast 30: Learning From Customer Conferences – With Tristan Jordan and Tara Pawlak of Community Brands

WELCOME TO EPISODE 30 OF THE TALENTED LEARNING SHOW

To learn more about this podcast series or to see the full collection of episodes visit The Talented Learning Show main page.

  EPISODE 30 – TOPIC SUMMARY AND GUESTS:

Today I’m thrilled to welcome two executives from Community Brands – EVP and General Manager, Tristan Jordan, and Director of Marketing, Tara Pawlak.

Tara and Tristan are joining us fresh on the heels of their annual customer conference, Xperience. With more than 1800 attendees, this is the largest forum of its kind in the association and non-profit world.

What exactly makes this conference so successful? Why does learning play such a critical role? What insights emerged from this event? And what’s ahead for association technology? We cover it all…

  KEY TAKEAWAYS:

For rapidly growing companies, strong customer communication is vital – not just to help users gain value from your products, but also to keep them onboard with your evolving roadmap. 

Community conferences are a powerful way to build a brand – strengthening relationships while you celebrate customer successes and explore common challenges.

This year’s Xperience conference revealed that associations have reached a pivotal point in their commitment to innovation. They realize that member interests have changed and they’re ready to transform continuing education programs, accordingly.

  Q&A HIGHLIGHTS:

JOHN:  First, maybe we should introduce Community Brands. With mergers and acquisitions over the last few years, a lot of people may know you by other names…

TRISTAN:  Sure. Community Brands is an umbrella organization with different complementary technology products that serve common audiences – associations, nonprofits, schools and faith-based organizations. Our portfolio currently includes 59 companies.

JOHN:  Impressive. I had no idea your portfolio spans 59 brands!

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TRISTAN:  Yeah. It’s a broad scope – more than we expect any individual customer to digest.

However, many associations and non-profits are served by lots of disparate technology vendors. Those vendors are often under-funded and under-resourced. And historically, their products don’t integrate well.

As a result, many customers spend a tremendous amount of time, money and other resources trying to build custom implementations between disparate solutions.

That’s a headache. Plus, it doesn’t capitalize on the promise of unified data, unified reporting and a seamless customer experience when moving between systems like an AMS and an LMS.

JOHN:  True…

TRISTAN:  Customers deserve better. So with all these different complementary technology products, we try to bring the best in each niche under our umbrella. The goal is to offer an ecosystem of products that work seamlessly together.

And because we make these products available in a way that’s smarter, more automated and more frictionless for end-users, it’s easier for customers to expand the services we provide to them, overall.

JOHN:  Makes sense.

TRISTAN:  So that’s why our annual customer event is so large. It brings together a great collection of minds from across that broad, diverse ecosystem.

JOHN:  No wonder your conference is so popular. So after this week’s event, are you feeling exhilarated? Exhausted? Or both?

TARA:  Coming off this big event, we’re energized by everything we learned from our customers and what they learned from each other. It’s especially valuable when people make connections and share their stories and ideas in the same forum.

JOHN:  No doubt…

TARA:  This year, we moved the event to November, so we’ve been anxious to see how that would play-out. But it’s actually great timing, because everyone’s getting ready for next year. Planning and budgeting are in full swing and January 1st will be here before we know it.

JOHN:  Yep. And the cycle begins again…

TRISTAN:  I have to say that the conference preparation process is really anxiety-ridden. But watching our colleagues talk about advances we’ve all been working on for months is energizing. And seeing customers talk about how their vision is coming together is hugely rewarding.

JOHN:  I bet!

TRISTAN:  You know, among technology vendors, there’s a cliche about serving customers as a true partner. I think every vendor aspires to that.

But having the opportunity to see long-standing customers talk about shared goals and progress we’ve made together through the years is really amazing. Especially in today’s digital world, when we communicate online with customers all the time, being able to sit side-by-side with them builds a whole different kind of chemistry.

JOHN:  Yep. There’s nothing like good old face-to-face communication. What other benefits does the conference bring to you, your customers and the association community at-large?

REPLAY THIS WEBINAR NOW!

TARA:  Because the conference spans all of our various brands, it brings together industry executives, IT professionals, marketing specialists, membership professionals, fundraisers and event planners.

This diverse mix of interests gives attendees exposure to a rich learning and networking opportunity they can’t find elsewhere. People from very different environments can talk through similar challenges and learn from one another.

Plus, by connecting directly with our team, they can be at the forefront of product innovation.

JOHN:  That networking aspect is really important. Do you just let it happen naturally? What’s your strategy?

TARA:  We really want to let people network in their own style. Some people prefer a happy-hour event. Others just prefer to have one-on-one interactions in a session breakout, or through natural conversations in the hallway.

JOHN:  Do you use your products to facilitate social learning?

TARA:  Absolutely, we leverage our technology to encourage interaction. One popular example is a kind of badge flair concept. A lot of attendees love to check-in online and identify the various products they use. This makes it easy to find others with similar interests, and it helps them strike-up organic conversations.

JOHN:  Good idea…

TRISTAN:  We also have an event app called TripBuilder that we use pretty extensively. It includes a social feed for event-specific content. People can search profiles, connect with other attendees and add them to their LinkedIn network. Or they invite others to meet-up at conference activities.

But just bringing like-minded people together in one room to discuss thought-provoking, relevant topics is very effective. We strive to make sessions interactive, not just lecture format.

Also, we make sure there’s ample break time between sessions, so the conversation can continue around the water cooler or coffee stop. That’s where I see some of the best networking. It’s a kind of “conversation after the conversation,” where people actually shake hands, trade business cards and things like that…

JOHN:  Sure. And do attendees with common interests tend to share best practices about how they do X, Y, or Z in an application? Does that happen?

TRISTAN:  Yeah, tons of that. The nonprofit/association space is full of people who are trying to do good or support a cause or further an industry. By definition, associations are niche. They rarely compete head-to-head for the same members. So our customers are super keen to share best practices.

They actually find a lot of value and comfort in talking with peers who are facing similar challenges – whether it’s about how to make the most of a particular product, or just the pressures they face from competing with other sources of information, like social networks.

JOHN:  Cool…

REPLAY THE WEBINAR NOW!

TRISTAN:  Actually, one association’s issues are usually the same for others. As people talk about challenges and solutions, the dialogue takes on a life of its own.

When someone has a great idea, we see lots of people taking notes as we talk through it. That’s because so many of these topics are relevant to all.

JOHN:  What are the most important insights you’re taking away from this year’s conference? Anything surprising or new?

TARA:  This week, we released a new study focused on member engagement and loyalty. A key finding is that 93% of association members want personalized content.

In fact, members ranked personalized continuing education course recommendations as their number one need across all career stages – early, middle and late. Yet only 13% of associations are actually delivering it.

JOHN:  Wow. Big gap there…

Our technology teams have been working hard to support personalized content, so this is a good opportunity for our customers to deliver what members want. And conference attendees told us that they’re actually ready to embrace new technology so they can meet members’ expectations.

So there’s no more resistance to change. In fact, associations are really eager to bring this to life for their members. This means that personalization and the idea of a “customer of one” are here to stay.

JOHN:  Seems like it took a long time for this to happen. Why do you think associations are finally embracing personalization?

TARA:  I think it’s a couple of things. Definitely competing forces are coming into play. Technology advances have created other places for members to go, like LinkedIn and Lynda. Also, associations are taking a closer look at their value, and they understand that it comes from knowing their members and offering what they want.

JOHN:  Great news!

Another insight from the study focuses on why members join associations. In the past we found that many people joined out of obligation. They felt it was necessary to be part of an association in their industry.

But this year, we saw a shift toward the desire for networking and continuing education. A lot of associations are starting to recognize this shift, and they’re trying to pivot their value propositions based on things that interest and engage members now.

JOHN:  Any additional insights about continuing education? How about content strategies like video or microlearning or gamification?

TRISTAN:  Yes. During the conference, we hosted a client council meeting, where we discussed learning products. In one exercise we asked, “What’s your big bet? What do you believe will drive the biggest impact on your learning program in the next year?”

This prompted four important takeaways:

1) Many associations are becoming more comfortable with moving traditional classroom programs online. It sounds like an obvious move, but for some associations, these classroom-based learning programs are their biggest revenue drivers. And some have been around for decades. So change does not come naturally there.

2) Programs with a clear learning path are gaining traction. Associations like using technology to assess individual knowledge, sync it with information from other learners, assign a clear path forward and prompt learners throughout their journey.

In other words, let’s say the goal is to pass a high-stakes exam where failure could mean that members can’t practice their profession. Healthcare certifications are one example.

REPLAY THE WEBINAR NOW

It’s helpful to send learners periodic messages about their progress. Those little nudges seem to be a productive way to keep people engaged with their course of study.

3) Personalized exam prep is important, particularly for high-stakes exams. Time is precious for medical practitioners and other professionals. So study guides are moving from one-size-fits-all books to more personalized education programs with prescriptive learning based on an individual’s strengths and weaknesses.

With digital technology, study guides can focus effort where a learner’s competency is lacking, so exam prep becomes much more efficient. Busy professionals like surgeons will pay a premium for this. So it represents a big revenue opportunity.

4) Just-in-time learning. This shouldn’t be a surprise, but it really jumped off the page for us. The focus isn’t on just-in-time learning to earn a credential. Rather, it’s about driving competence.

Associations want to provide a searchable library of digital knowledge assets with really low access barriers. That’s because members want to be more competent, but they don’t want to dig through hour-long courses to find 10-minutes-worth of information that helps them solve an immediate problem.

JOHN:  Exciting feedback! So how do you document all of the input you receive during two fast, furious days? Is it formal or informal?

TRISTAN:  Great question. It’s both formal and informal. Of course, we rely on formal surveys tied to the sessions. But this year, we also used some super cool new technologies.

For example, our employees all use our Expo Logic product. This includes a little scanner on their mobile phone, so they can point it at someone’s badge and take notes about conversations with that person. It’s a great way to capture input and ideas that happen informally over lunch or whatever.

JOHN:  Nice…

TRISTAN:  We also use another innovative product called PropFuel. It’s a cool “voice of the member” platform that basically lets attendees participate in micro surveys. So rather than sending out a traditional 20-question survey that people might ignore, we’ll send just one question prior to the event.

We’ll ask something like, “What’s your primary reason for attending?” They can answer in a free-form narrative. Then we use technology to analyze responses, so we can see the most common reasons, overall.

With a traditional pre-event survey, you’d never get a high response. But with this micro survey – the response rate was 51%.

JOHN:  Excellent!

This kind of tool is helpful after the conference, too. For example, in the next few days, attendees will receive a follow-up question from us. Something like, “Would you recommend Xperience to a peer?” They can answer yes or no, and explain why if they wish.

So this micro survey concept of questions and answers is a great way to capture feedback over time in a frictionless, conversational way. Next month, we’ll ask, “Have you put into practice anything you learned at Xperience?” It’s an easy way to keep in touch, while gathering intelligence along the way.

JOHN:  Anything else you would add, Tara?

TARA: As Tristan said, we “eat our own dog food” in that we use our technology to scan and capture information before, during and after the conference. And we consolidate that data in segments, so we can analyze it and share it effectively with everyone on our teams.

This is really important because each of us has only a limited impression of what happened at the conference. We’re all in different sessions throughout the event. So it’s super important to consolidate, interpret and share this information from a bigger-picture view.

JOHN:  Fantastic. It’s one thing to host a massive forum where many different attendees can learn collaboratively. But the fact that you gather intelligence, analyze it and learn from everything that happens really takes it to a different level.

TARA:  Thanks, John!

JOHN:  So, imagine you’re talking with someone who wants to plan a similar conference, but they’re just starting out. What advice would you share…?

  …FOR COMPLETE ANSWERS TO THIS QUESTION AND MORE, LISTEN TO THE FULL 30-MINUTE PODCAST!

  WANT TO LEARN MORE? JOIN OUR NOVEMBER WEBINAR

Inside the Customer Learning Lifecycle

RSVP FOR OUR NOVEMBER WEBINAR!

With countless ways to promote and package instructional content, what’s the best investment of your time and budget?

Join our Lead Analyst John Leh and Tiffany Mack, Senior Marketing Manager of Careers & Education at Community Brands, as they explore solutions. You’ll find practical ideas and real-world examples, including:

Must-have elements of a marketing-led learning strategy

Motivational techniques to engage new and existing participants

Methods for improving content quality and relevance

Tools to scale your audience reach and involvement

How to measure marketing’s impact on program performance

REGISTER NOW!

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Looking for a learning platform that truly fits your organization’s needs?  We’re here to help!  Submit the form below to schedule a free preliminary consultation at your convenience.

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The post Podcast 30: Learning From Customer Conferences – With Tristan Jordan and Tara Pawlak of Community Brands appeared first on Talented Learning.

Podcast 30: Learning From Customer Conferences – With Tristan Jordan and Tara Pawlak of Community Brands original post at Talented Learning

[seo1code-blog]

5 Ecommerce Promotion Ideas and Special Offers That Drive Traffic, Increase Revenue and Build Loyalty

The Most Popular Ecommerce Promotions Include:

Free shipping offers on specific products, categories or site-wide.

Percentage based sales. Offer a certain percent off a brand or product.

Buy-one-get-one (BOGO) offers or buy-one save on another.

Quantity discounts. The more you buy, the more you save.

Rewards points programs to build a loyal customer base.

Create homepage banners to promote your sales.

Why Is Utilizing Ecommerce Promotions and Special Offers Important?

The fact is, today's online consumers are more savvy than ever. Combine that with the fact that there are more online buying options than ever before, and it's no surprise that it can often take additional persuading to get your visitors to click that checkout button. In that context, consider your ecommerce promotions to be one of the most valuable persuasion tools available to you.

Boosting Ecommerce Sales With Ecommerce Promotions and Special Offers

Now that we understand the role special offers and promotions play in an ecommerce website, we'd like to share some powerfully simple promotions that we have seen work wonders for our clients. Of course, no two sites are identical, and what works in one industry may not work in another. Before implementing any of these ideas, make sure you are poised to collect any data needed to determine their effectiveness. That way, you will have tangible evidence behind your decisions and you can make permanent changes to your ecommerce store with confidence.

#1 - Free Shipping

Highlight free shipping using a visible icon or message on your product pages.

It's no secret that everybody loves free shipping. Additional shipping charges during the checkout process contribute to cart abandonment, also known as the achilles heel of the ecommerce website. Apart from eliminating an expense many of your visitors may be expecting, free shipping can simplify the entire sales process.

Whether you offer free shipping sitewide or limit your promotion to specific categories and products, your customers can browse confidently knowing that the prices listed are what they'll actually pay (plus a little for Uncle Sam, when applicable). Plus, they won't be caught off guard with additional charges when they're ready to checkout. From a psychological perspective, you'll be at an advantage if your visitors are confident that the price they see is an accurate representation of their final cost.

One thing worth mentioning is that your company doesn't necessarily have to eat the shipping costs, you can simply “hide” your shipping charges by embedding them directly into the price of the product.

#2 - Percentage Based Discounts

Be sure to include the sale price and the original price to show how much a customer is saving.

If brick and mortar storefronts have taught us anything, it's that everyone loves to buy things that are “on sale”, and formatting your product pages to have a “sale price” can definitely increase conversions. Consider showing two prices for any given product, the “retail” price and your “sale price”. Experiment with different terminology such as “Suggested Retail” or “MSRP” to see what works best for your store or niche.

Even though percentage based discounts have become increasingly ubiquitous on ecommerce websites, they are still quite effective. Somehow, the human brain is still more enticed to purchase a product if an artificially inflated original price has been “slashed” down to a lower amount. Experiment with different percentages depending on your profit margins to find the percentage that is most effective for you. Any reputable ecommerce shopping cart should be able to make these adjustments dynamically, either site-wide or specific to a certain category or product. Remember to keep your profit margins in mind when creating these discounts, as increases in revenue are of the most value when you are making substantial profit on each sale.

#3 - Buy Something, Get Something Else For Free

Forever21 often runs a BOGO sale

Again, everybody loves free stuff. You can setup free product giveaways if a certain product is purchased or if sales of a specific product are dwindling.

If you'd like to increase your average order value, try adding a free product if a certain dollar amount is spent. You'll be giving your customer the impression that they're receiving a better value, while psychologically priming them to have a positive opinion of your company after the transaction. At the same time, it will create an incentive for them to spend more money each time they frequent your site.

#4 - Quantity Discounts

Offering a quantity discount may encourage a customer to purchase a higher quantity.

Another great way to improve sales and average order value is to offer discounts based on the quantity purchased of a specific product. These discounts can be structured any number of ways, including a flat rate, a fixed percentage, or a sliding scale.

This can be especially advantageous to ecommerce websites that are looking to sell both to the average consumer as well as distributors and merchants that need to buy in bulk. You can setup your quantity discount structure such that those looking to purchase in bulk do not have to contact you directly to negotiate a price. The more automation your website has in this regard, the more labor hours your company can allot to innovation and growth.

#5 - Offering Reward Points

GongShowGear.com has a sophisticated rewards points program to increase customer loyalty.

Offering your customers rewards point for each dollar spent is a great way to encourage visitors to become loyal, repeat customers. These reward points can be expressed in “points” or “dollar-value”, depending on what you think makes more sense for your target market. Many believe that website visitors are more enticed to spend “50 Example.com Dollars” vs “50 Example.com Reward Points”, so keep that psychology in mind when determining how to name your points system.

Getting creative with the naming of your rewards points system also presents an opportunity to strengthen your brand. For example, “Airplane Ticket Reward Points System” doesn't have quite the same ring to it as “Frequent Flyer Miles”.

When To Use Special Offers: While most ecommerce websites are practically always running some sort of special offer, there are certain times when special offers can have even bigger impacts on sales!

Weekly / Monthly / Quarterly

Pre-launch (of a website, of a new product, or anything else applicable)

Holiday / Seasonal Promotions (Black Friday and Christmas are obvious, but also any holidays or seasons that align with your brand...e.g if you sell weight loss products, create a promotion centered around New Year's resolutions)

Abandoned Cart - Target abandoned carters via email with special offers to seal the deal.

Email / Newsletter Subscription Offers - Include special offers and promotions exclusive to those on your email list. Advertise this on your site to encourage newsletter and email list signups!

Social Media Engagement Incentivisation (e.g. Like us on Facebook for a 10% coupon)

First Time Visitors - Create special offers for those making their first visit to your site.

Customer Loyalty - Reward repeat customers with special offers.

Exit Intent - When it looks like a user intends to exit the page, you can create a special pop-up offer to entice them to stay on the site and make a purchase.

[automotiveitsolutions]

What Makes Dealership Management Systems Imperative for the Automotive Dealers of Today?

“There’s a bumper sticker on my Range Rover which says “Blow a horn if car parts fall off.” This new sticker is the replacement of a previous sticker which said: “Each part that falls out of this car is of superior European quality”. I am done dealing with airflow sensors, head gaskets, coil pack and heaters that ask for the removal of the entire dashboard. The revisits at auto dealers are not fun. And I forget my checkbook each time!”

This is what a rant from a customer done dealing with obsolete automotive dealers sounds like.

Whether you already own an automotive dealership or you are about to start a new one, you need to take care of several aspects and stay on top of them. If your data is an amalgamation of details scattered all over the place including CRM, emails, ERP, local files and manual documents, there’s bad news! You will not be able to cope with the expectations of modern customers.

What you need is a comprehensive, robust, and reliable car dealership management system that makes the process of dealing with customers streamlined, time-saving and stress-free. So, what are some of its major features and what makes them so important for the automotive industry? Let’s find out:

Dealership Management System and Features You Must Know About

A flexible system that can evolve with a rapidly changing market needs

Features that help you to design and run marketing campaigns

Facility to monitor and record customer satisfaction trends

Functionality that helps in running and managing after sales activities

Brings customer satisfaction

Functions that enhance revenue and utilization

Dealership management involves taking care of record-keeping and day to day operations in several areas including finance, sales, inventory, vehicle pricing, parts ordering, administration, warranty claims, creating credit reports and more. A perfect dealership management system is the one that takes care of all of the above-mentioned aspects and more:

Take a look at some of the dealer management system features that are a must-have for today’s times:

A flexible system that can evolve with a rapidly changing market needs

Features that help you to design and run marketing campaigns

Facility to monitor and record customer satisfaction trends

Functionality that helps in running and managing after sales activities

Brings customer satisfaction

Functions that enhance revenue and utilization

Now that you’ve known about the features and functionalities of a DMS, let’s understand how it can benefit you and your organization.

Marketing 

A good quality dealer management solution helps campaign managers to design the right automotive retail experience for the current and potential customers. They can ensure customer loyalty by rolling out rewards and benefits program for their loyal customer base resulting into more customer retention.

Sales 

Think about this. A system that is intuitive enough to give you tangible inputs and data about the traffic on your website so that your sales executives can book a test drive with customers. A survey functionality that motivates customers to participate in a survey so that you can improve your services based on the customer feedback. 

And last but not the least, a feature that offers visibility to sales professionals do that they can arrange for a demo with their customers and review cars to smoothen customer experience. 

After Sales

The umbrella of aftersales is huge. Managing after sales activities asks for a lot of modernized functionalities. Take a look at some features that can help you ace at after sales activities.

Customer Delight

Modern dealership management systems come with a web portal or a mobile app using which the B2B and B2C customers can handle their aftersales journey with dealerships digitally. Not just that, they can also track service appointments through online status updates. Through smart and interactive kiosks, you can encourage self-service and enhance customer engagement with your brand.

Perks of Integrating a Dealer Management System

Get rid of extensive paperwork and boost work efficiency

Handle appointments smoothly leading to more deal closures

Access your cloud-based DMS from anywhere, at any time, on any device

Enable smooth communication between your departments

Be available for your customers 24/7 using an SMS or chat system in your DMS

Know about the percentage of profitability dealership and performance trends through graphs and charts

Get rid of extensive paperwork and boost work efficiency

Handle appointments smoothly leading to more deal closures

Access your cloud-based DMS from anywhere, at any time, on any device

Enable smooth communication between your departments

Be available for your customers 24/7 using an SMS or chat system in your DMS

Know about the percentage of profitability dealership and performance trends through graphs and charts

Get rid of extensive paperwork and boost work efficiency

Handle appointments smoothly leading to more deal closures

Access your cloud-based DMS from anywhere, at any time, on any device

Enable smooth communication between your departments

Be available for your customers 24/7 using an SMS or chat system in your DMS

Know about the percentage of profitability dealership and performance trends through graphs and charts

Automotive Dealer Management systems are continually evolving. AutoFacets plays a major role in making automotive platforms that are feasible, scalable, and profitable. Why not get in touch with us and know about our offerings in detail? Drop an email to us on info@autofacets.com now!

, , 

[webbraininfo]

Great Ideas To Take Your PPC Audience Strategy To The Top Of The Game

What would you like to search on Google today?

Form beauty tips to a complicated math problem; everything is available on Google with a simple search.

Keywords play a vital role in the search engine history. A single word or phrase would fetch millions of relevant results. The accuracy of keywords holds a great importance in the research journey. Searching for a ‘multi-cuisine restaurant’ would give you the results on restaurants near you along with additional information.

Importance of keywords

Accurate usage of keywords on proper advertisements, landing pages and contents would give you the accurate results. Keywords are the right insights for accurate bidding strategy and getting the best conversion rates.

PPC audience strategy

If you are yet to use PPC for your business, it is time for you to experiment it the right way. With Google’s latest solution on targeting PPC Audience, it is possible to have the best set of tools that reach the audience in the right way. Accurate strategy, well-planned campaigns, good synergies along with the best online channels would push your marketing and advertising to the next level.

Here are some of the best tips for shifting your PPC audience strategy and campaigns to the next level.

What would you like to search on Google today?

Form beauty tips to a complicated math problem; everything is available on Google with a simple search.

Keywords play a vital role in the search engine history. A single word or phrase would fetch millions of relevant results. The accuracy of keywords holds a great importance in the research journey. Searching for a ‘multi-cuisine restaurant’ would give you the results on restaurants near you along with additional information.

Importance of keywords

Accurate usage of keywords on proper advertisements, landing pages and contents would give you the accurate results. Keywords are the right insights for accurate bidding strategy and getting the best conversion rates.

PPC audience strategy

If you are yet to use PPC for your business, it is time for you to experiment it the right way. With Google’s latest solution on targeting PPC Audience, it is possible to have the best set of tools that reach the audience in the right way. Accurate strategy, well-planned campaigns, good synergies along with the best online channels would push your marketing and advertising to the next level.

Here are some of the best tips for shifting your PPC audience strategy and campaigns to the next level.

Make a list of existing customers and new customers

Customer analysis is a successful technique when you want to see business progress. It is important for all small and large businesses to analyze the new and old customers and eliminate the strategies that are no longer useful for the business. The Company or business should allocate a small budget and use them for upselling. Make use of the site links, encourage users to sign up for exclusive promotions, encourage them to join loyalty programs.

Promote business with the existing list

Every business collects email address and phone number of audiences from the initial days of their business. It is important to retain the existing audience who are reading the newsletters, promotional emails that you send. You can involve the audience with the help of customized campaigns, asking for suggestions, feedback and more. The best way to engage the existing audience is to make them responsible for new promotions and on social media.

To get a positive response from the audience, you can refer the last date you had interacted with them. You give even personalize the emails with the latest news about your business, which would be beneficial for the audience.

However, the company should not also forget to keep different objectives for a different set of audiences, as even if the users were searching with the similar terms would be having mindsets, objectives, and conversions different from each other.

Make a list using your site sections

How does your website treat your past visitors?

You need to consider your past visitors as it also plays an important role in taking your PPC audience strategy to the next level. You can look for paid searches based on past visits.

This would help in increasing the efficiency of searching more actual audiences rather than just the visitors of the portal. If your website deals with ‘watches’, you can easily track if the visitor is a potential buyer or he/she is just browsing your website for window-shopping. Adding to this, as a website owner, you will be able to analyze if the watch is purchased for individual use or for gifting. Analyzing the different user behavior in the past would help you get a clear picture about potential visitors.

Look for new audiences in the market

As business owners, you need to look for the new audience, which will definitely improve the efficiency of your advertising strategies. Look for the new audience and create an attractive PPC campaign that would attract them to make active purchases. Use different campaigns that would bring beneficial results.

Use of audience-centric mindset and proper campaign structure

Various marketing channels plan their strategy according to their audiences. They make sincere efforts to get new clients and also take important steps to retains their existing customers. With the use of SEM efforts, you should be able to build a good rapport with the audience and initiate better communication with the customers. Setting the standards high, using the maximum budget, planning is helpful in driving your PPC audience strategy to the next level.

Keywords are the best way to achieve desired traffic to your website. Secondly, managing and keeping your audience engaged will help you see better results. Finally, make sure your site links will connect your PPC audience to navigate to your website. Creating a paid search strategy according to the needs of the viewers is a great way to initiate a sale. Develop a PPC structure that will involve direct customer engagement.

Contact us today to know more about our PPC Services

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

[mobileapplicationdevelopmentblr]

New Post has been published on http://www.mobileapptelligence.com/mobile-application-development/why-is-it-important-for-your-business-to-have-an-ecommerce-mobile-app/

Why is it important for your business to have an eCommerce Mobile App

The mobile revolution is creating a new buzz in businesses and also the eCommerce space is no exception to the present. Mobile eCommerce app for your business is changing how online shopping is done. Thus, lead you a step ahead in the competitive retail sector to win the extra mile.

Thanks to modern technology, mobile apps are turning into an irreplaceable part of each business for reaching more and more audience. Mobile apps have changed the way in which retailers can connect with their customers. There’s no more dependency on bulletin boards or printing materials to promote special offers or discounts when you can do it more productively through mobile eCommerce app.

Around the world, Mobile eCommerce development is basically being driven by customers using mobile gadgets to purchase goods and services. In line with to eMarketer estimates, retail eCommerce sales touched $2.3 trillion in 2019. And, in 2021, mobile eCommerce is expected to hit $3.5 trillion.

>> Looking for building a mobile application? : Connect with Sales

Ecommerce

Mobile eCommerce is picking up fame with time, and a few number of retailers are still unaware of its enormous power. They are still juggling with marketing strategies to create recognition and popularity of their e-stores.

So, need to know how a mobile eCommerce app is a must for your online business? Here are just a few of the many reasons to enhance the customer base and overall ROI.

Benefits of Developing a Mobile eCommerce App for your Store:

Direct-to-Customer Marketing Channel

Today, with the assistance of mobile gadgets, customers are 24×7 associated with brands. These mobile devices have also changed the way we interact with each brand, acquire info, and shop. Increasingly, customers are using mobile devices to shop and businesses must incorporate these devices into their brand marketing strategy. This helps to change the way of interaction between the brand and the customers.

Higher Conversion Rate and Brand Recognition

Mobile app development for eCommerce helps in developing a strong connection with customers and engage them more with the business information. Your business can develop an informative, stylish, effective mobile app with high-tech features that customers love.

Include social media platforms into your application, and let the customers talk about your services or products. Social media helps the brands as well as customers to voluntarily share links to their favorite platform or site, ask for feedback and explain their customer experience.

This will increase the popularity of your business, and draw the attention of potential customers by increasing traffic. An easy way to get eCommerce conversions includes adding products to a shopping cart, making a purchase, or saving products to buy later.

Better Efficiency and Increased Revenues

Mobile apps are considered more manageable and user-friendly. Despite the very fact that their execution is often termed costly, they’re usually capable of satisfying customers’ needs and increase sales significantly. The correlation is simple: an excellent mobile app with the right concept and functionality brings more customers. More customers result in more orders, which means your profits are increasing.

Another tool that helps in maintaining your brand reputation and increase sales is ‘Push Notifications’. With the help of push notifications features, businesses can instantly deliver information to their customers and motivate them to make immediate orders in app and website.

>> Wants to Create a Mobile application for your business : Contact our Developers

Ecommerce

Customer Loyalty

The mobile application play a crucial role in brands bonding with their customers. Gone are the days when businesses prefer roadside banners, website banners, billboards, newspaper ads, social media ads or email marketing – to create an influence on customers. Presently, mobile eCommerce apps going to save businesses as it helps brands knowing their customers better by staying nearer to them with just a ‘finger tap’.

As customers spend most of their time on mobile apps, make sure that your brand offers product details, contact information, and encourage them to buy. Here are the ways you can boost customer loyalty with a mobile eCommerce app:

A consistent brand value by maintaining a consistent design and layout on a mobile platform on which customers can actually depend on.

Offering a personalization experience to customers like including prioritized features and relevant suggestions based on their searches and previous purchases.

Use push notifications to engage with your customers to tell them about sales and special offers or informing the items back in stock.

You can assist your customers to keep coming back by performing loyalty programs like discounts, bonuses, offers, or new collection.

Establishing smart communication support 24/7 between your brand and customers to solve their queries via live chat or chatbot.

Be Visible to Customers at All Time

Another reason to go for mobile eCommerce app development is it will increase the brand visibility of your eCommerce website. Though maximum customers spend hours on their mobile apps, it’s important for a brand to offer high-quality app experiences that users love. Leverage the smart branding tactics with UI/UX designs to create a lasting impression on your customers. Also, to make your eCommerce app branding more effective, you must answer all the queries by customers ASAP.

The more the brand know about their customers, the better it will be at answering the customers’ pain points. The eCommerce app gives better visibility and chances of conversion to your products by adding custom plugins for sharing on social media channels. For example, allowing customers to share their favorite product web page through Instagram, WhatsApp, YouTube, or Gmail.

With above-given reasons, one can well imagine that a mobile eCommerce app is a boon for your online business as it engages more customers and connects business with the target audience. Therefore, to have a strong clientele with better revenues, building an eCommerce app is an essential step.

[simmyseo]

Sangeet Stage Decoration Parramatta

As the name suggests, the Sangeet Night is packed with endless musical fun and is held for the couple days before the wedding. The key attractions of a Sangeet Night are the stage and the music chosen. With careful selection of songs, we make appropriate arrangements for a Sangeet Night and set up a grand stage. Attire and makeup also play a significant part in Sangeet Night's performance. We will help bind you to the industry's best-qualified makeup and costume stylists.

Food and entertainment sessions do not need to be introduced as regards an eventful night as a Sangeet Night. The feast is the main feature of any Indian events, and it is no different from Sangeet Night.

Affordable Ladies Sangeet Decoration Parramatta

Guests are served a large variety of Indian and other cuisines. We deliver various entertainment programs to keep the guests engaged. Talented singers and an expert DJ can impart the potential. We will help you arrange them at a cost on your schedule.

A professional artist choreographing the dance programs adds new life and enthusiasm for the overall performance. For those with less knowledge about the market, hiring a choreographer can be challenging, so don't worry; we can help you find the best at reasonable rates. A good anchor will organize the programs and ensure that all the guests take an active role. Our services cover all services from the stage set up to anchor arrangement.

Cheap And Trendy Ladies Sangeet Decoration Sydney

Before the wedding day, all the women in the family come together with dholaks and spoons to make this day beautiful and sing traditional wedding songs. Some claim this is the role of the bride's dreams and aspirations, while others find this to be a parents' period of relaxation. Our members of our professional team have creative ideas to make this day fun and colourful. We 're providing all the things needed to make this wonderful evening.

Sangeet is one of the prewedding activities which is beautiful and fun. On this day, both bridal and groom-side families will come together to celebrate their children's union.

When there is one time that needs to be ideal in life, it must be your wedding. Our team is here to make your dream wedding come true.

Quick And Beautiful Sangeet Stage Decoration Parramatta

Our team is one of the most respected supplier companies for a wedding in Sydney. We have been awarded many awards for our innovative services across our period of operation.

We firmly believe that any celebration is unique and deserves particular attention. We emphasize planning a fully custom-made planned wedding that suits the personal style and requirements of our client.

Our sincere services allowed us to expand our customer network in Sydney and elsewhere around the world. For each of our clients, we give priority to research for new themes and elements.

Sangeet Stage Decoration Sydney Within Your Budget

The steady encouragement and heart-warming reviews from our client after a great wedding encourage us to continue developing. Customer loyalty and satisfaction are on our minds when we plan and execute everything.

We are very proud of the team that worked with us from the very start. They deserve just as much credit for putting their soul and heart into every event that we organize.

We 're trying to grasp what everyone in the team can do, and then delegate jobs to them. It makes us give their best and succeed as well as possible.

Shagun Decorators Parramatta with 100% customer satisfaction

Every single one of us as a family is very close to each other. We take into account the needs of everyone, and we work together to prepare each case. We are seeking to stay on top of the latest technologies and business trends. That helps us to stay ahead of our competitors.

We 're making use of a wide variety of wedding decorations and accessories. Our customers get a beautiful experience in the showroom to help them decide. That allows any small aspect of event planning to be felt.

This showroom experience is part of our efforts to keep consumers happy too. Each step we take is to put a smile on the couple's face as they get married.

Shagun Decorators Sydney To Cherish Your Memories Forever

Our team is an award-winning independent organization that is focused on their passion for wedding planning. When you're searching for a company to make all of your wishes come true at a wedding, Our team is your best choice.

Any case or stage needs to have a backdrop. A backdrop is an effective means of conveying a message, accentuating the theme of the event, endorsing a product, or identifying a brand or making a more vibrant and elegant event. For hire floral backdrops, green backdrops, digital backdrops, cloth backdrops, painted backdrops, and printed backdrops, different types of backdrops are available depending on the opportunity and the budget.

A backdrop can be described as a picture frame that provides ideal boundaries for your photos and a creative way of defining your case. Backdrops are typically designed to match the overall theme and serve as an integral part of the location and stage decor. As the bride and groom spend most of the time during the wedding, the backdrop in the party hall is a focus point. Besides the ordinary fabric backdrops, the new trends in the domain are painted backdrops, printed backdrops, organized backdrops, laser-cut backdrops, led backdrops, etc.

More About Our Sangeet Night Decorations

The background will have to coexist with the overall feature theme. Choosing a backdrop that suits the venue's furniture and other decorative elements is difficult, particularly when it comes to unusual themes of color. No longer have to think about this matter; our Sydney wedding backdrop hire will help you find the best backdrop match that complements the overall event decor theme. Indoor and outdoor activities have similar materials when it comes to tissue collection. For indoor use, it is possible to use cotton, polyester, cotton-polyester blend, etc. Whereas polyester fabrics are ideally suited for outdoor activities because they can, in no small degree, withstand moisture.

Sangeet Stage Decoration Parramatta, Shagun Decorators Parramatta, Sangeet Stage Decoration Sydney, Shagun Decorators Sydney, Sangeet Night Sydney

[clarencenicholsonata]

7 Black Friday Marketing Ideas You Should Be Using Now

Black Friday has little competition when it comes to marketing today. Forbes reported that the USA saw $ 7.2BN in digital sales alone on Black Friday.

Consumers are eager to make purchases and businesses offer their details for Black Friday to please their buyers.

But just like any other holiday season, the actual event lasts only a few days of the year. So your sales for the rest of the year can dip seriously unless you as a marketer can do something to keep the customers returning for more.

And besides, Black Friday is typically characterized by tons of deals, offers and discounts. All these, while attractive, can hurt your profitability and lower your revenue. If done too often, discounting can damage your reputation too.

So the question is: what are the other marketing strategies that you can use for the rest of the year?

Here are 7 Black Friday strategies you can use for the rest of the year:

1. Build a Special Experience

A discount offer can bring the customer to your online store but after that, their shopping experience plays a big role in influencing their buying decision. Who’d want to buy from a store that’s got 60% off but the site is so awful it’s a headache to look for the product they came for?

Also, you can offer discounts only for a limited time, but whatever you do to improve their shopping experience is more lasting.

How to build a great shopping experience for your customers: Surveys have found customers value digital shopping as valuable as prices.

Here’s three very simple things online stores can do to improve the experience without incurring significant costs to them or their customers:

Communicate clearly: Use simple language. Customers shouldn’t have to make efforts to understand what you’re trying to tell them.

Offer a chat: A live-chat not only answers your customers’ questions, but it also shows you care. Encourage them to use chats.

Be transparent in pricing: It’d be awesome if you can offer free shipping, but if you can’t, always be transparent about shipping or related costs.

2. Run Referral Programs

You don’t want your customers to drive away and never return, since festive discounts or special offers can only last so long. That’s where referral programs can be a great help.

Referral programs can help you reach new customers through the network of your existing customers.

Here’s an outline of how referral programs can be run:

Define what value you will offer: What do you intend to offer in exchange of references? No, it doesn’t always have to be money. It can be priority delivery, access to limited edition products, free gift packing and so on.

Check the numbers: While a referral program is a great idea, you want to know the math. Put down in a spreadsheet the costs involved and the benefits. Set goals and begin with realistic expectation:

Begin the action: Send out great emails and other communications to get the program up and running. Also, tweak things in your marketing automation.

Ready to start automating your Black Friday marketing campaigns?

Book a free call to learn how our team of marketing experts can help you to create high converting Black Friday marketing campaigns today.

3. Keep Them Engaged for an Upsell

Your customer lifetime value depends upon a number of factors. However, they most certainly are worth a lot more than that $19 coloring-pencil set they bought last spring. Naturally, there is tremendous opportunity for you to cross-sell and upsell.

Also, craft a series of emails that your readers will enjoy reading. That means you always put your readers’ preferences before your own.

Here’s some action you can take:

Be inspiring, not selling: In the example above, Canva inspires recipients and reminds them of their potential to do more. With that, people are more open to read about the next topic that the email talks about: The Editing Suite.

Consider bundling products: If you can put together products that offer better combined value to the customer, nothing like it. Despite the upsell, customers would love it.

Segment where possible: Can you break down the list per their interests, demographics or anything that will help you talk to your customers better? Do that the first thing.

4. Improve Your Data Quality

Your mailing list is one of your most powerful marketing assets, right? Naturally you want to keep it clean and updated all the time and maintain a high-quality list.

When your data quality improves, you protect your sender reputation, your emails achieve better deliverability rates and your campaigns fetch a substantially better ROI.

Here’s what you can do:

Understand what email data quality means: Different types of email addresses have different value for your business. Disposable email addresses, for example, have little to zero value in terms of future engagement.

Clean your list: Select a bulk email validator that can run your mailing lists past comprehensive tests and reliably tell you which all email addresses on your list are SafeToSend and which ones are risky, disposable, accept-all, plain dead and so on.

Set up re-engagement campaigns: You may want to reach out to recipients you’ve placed in a suppressed list although they showed near-zero open rates. Create targeted campaigns to get them re-interested in what you have to offer.

5. Re-engage Cart Abandonments

One study pegged cart abandonment rate for 2018 at 56.82%. These figures vary, but one thing is certain - cart abandonment rates remain high, costing millions of dollars in lost sales for businesses.

Wouldn’t it be great if you could simply bring abandoned carts back into your fold with intelligently crafted emails?

Here’s what can be done:

Appeal to the emotions: Short sentences like “We miss you!” provide an invaluable human connect in emails.

Add social proof: Social proof in form of reviews will add confidence to the customers’ decisions, making them more likely to buy.

Keep it short: Don’t waste your customers time - be brief, engaging and direct.

Design a good flow: Send 3 or 4 emails, the first within a few hours from the time the cart was abandoned. In the last one, consider offering a special, limited period discount.

The following email from Coursera focuses on what all recipients can learn. Even the CTA says “See Catalog”, and not “Buy the Course”.

6. Polish up Your Marketing Processes

Sounds like a vague, generalized sentence right off the bat, right?

Well, unfortunately, this sweeping statement hides behind it an important secret: In the eagerness to do all the fine-tuning and detailing, organizations occasionally miss out on the bigger picture.

Here’s the three dimensions of the bigger picture:

Review your training: Have you updated your teams’ training, made appropriate changes in SOPs, and shared the overall big picture to reflect the changes in your marketing approach?

Review your lead touchpoints: Review the quality of leads or mailing lists. Does a particular channel (e.g. a webinar sign-up form) give you the lowest quality email addresses? Real-time email verification can stop bad emails from entering your mailing lists and allow prospects to correct typos.

Review your processes: Look at your processes from the POV of the buyer. Are there places you can make things easier, safer, faster for your customers? With all the efforts and resources you’re putting in, you don’t want prospects to land on your website or storefront, only to be met with a less-than satisfactory experience.

7. Take a Stand for a Cause

This is more of a broad positioning strategy and not a specific marketing strategy. Besides, this may not work for all brands.

First, look at the following:

Yorkshire Tea took a strong stand in the ongoing Black Lives Matter (BLM) movement, going to the extent of even asking customers to distance themselves from their brand if they didn’t believe in anti-racism.

Such actions make brands go beyond being just brands and become expressions of the values and ethics that their consumers hold close to their hearts.

Here’s two different routes companies can take:

Encourage ethical consumption: You could consider highlighting the importance of ethical consumption and reducing waste. For instance, you could talk about how your products are made with little to no environmental damage.

Seize the day: This may not happen often, but when there’s an important social event you may want to be bold in showing your priorities can rise above commercial considerations.

For example, Lush (below) prominently displayed the BLM message. They let this theme overshadow their above-the-fold product display, clearing showing a few things mattered for them way above business.

Conclusion

Continuing the momentum of a shopping festival round the year is never an easy task for marketers. Engaging buyers, nurturing their loyalty and making sure you can create novel programs for your buyers require marketers to think out of the box.

From sending emails to reverse cart abandonments and building irresistible referral programs to improving your marketing asset quality and taking a stand, marketers must constantly experiment with what works and what doesn’t.

In many cases, marketers will realize that while Black Friday marketing ideas cannot be implemented all through the year, the spirit of going out of the way to make buyers feel special is certainly an achievable goal. In the end, marketers that create a great experience and great value for their buyers win big.

About the Author ​

Mayank is Partnership Manager at QuickEmailVerification. In addition to the exciting world of email and email marketing, he enjoys solving math puzzles.

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Hotel digital transformation can help overcome the impact of COVID-19

Digital transformation is one of the most reliable ways to enhance customer experience and drive industry growth. And a service industry like hospitality needs to focus on ways to attract and retain more customers with their improved solutions.

COVID-19 has turned many industries upside down, and one of the most affected hospitality business. While many independent hotels got shut down, on the other hand, hotel chains suspended the inauguration of their upcoming hotel projects. But now, the world has started breathing with the current pandemic.

Travel is resuming, and the hotel industry is innovating to overcome losses. When the American Hotel & Lodging Association (AHLA) introduced the Stay safe guidelines, they suggested reducing direct contact with the use of new technologies.

Digital technology has played a prominent role for the benefit of hotels in past years, and the hotel industry has evolved evidently to offer unique experiences to its customers. While many hotels are leveraging digital transformation technology to welcome guests, several hotel chains are still in the early stage of adopting and implementing technology.

So let’s go ahead and see how hotel chains can implement digital transformation in the booking process, loyalty program management, room service, etc to help hotels innovate and reduce physical touchpoints with their guests without compromising on user experience.

Internet of Things (IoT)

The installed base of the current Internet of Things connected devices is forecast to reach 21.5 billion units by 2025. Hotels can adopt IoT in many ways:

Self Check-in: Letting customers self-check-in adds value to a great first impression. It reduces wait time and gives control to the customer. With the use of a mobile app, customers can have immediate access to the guest room. Mobile can also enable guests to have access to any vital information and allow them to request and update their requirements.

Digital key card: Keyless Entry Systems can facilitate a seamless stay experience. Offering guests an electronic key card on mobile devices is one of the smartest ways of saving time and money and ensuring security. It also helps the hotel to collect data on room preferences and enhance the guest experience in the future.

Smart and personalized rooms: IoT enables the guests to manage room amenities on their mobile apps. Lighting preferences, thermostat settings, media sets, or even integrating voice recognition, everything can provide, strong control to guests. A mobile can act like a remote to also manage window shades, and the lock system offering home-like comfort and experience.

AR/VR

When mobile apps like Pokemon Go went viral, every industry tried leveraging the potential possibilities to step up customer engagement through AR and VR. A few years ago, Marriot enabled it’s guests to travel far from their hotel rooms using Marriott VR Postcards. You too can make travel more seamless for your guests.

Virtual Reality: It is the best discovery that allows guests to take a tour of the property without leaving their house. Brochures are now outdated. No traveler is up for carrying papers with them. Therefore, sharing a complete tour of hotel rooms and hotel services like spas and shopping arcade will build trust and comfort for travelers.

Augmented Reality: AR can further make guests experience things and places alive. With the use of a smartphone, a user can know his exact location, explore historical places, nearby restaurants, view hotel services, and so many things that are far beyond our imaginations. With the adoption of AR and VR, Airbnb recently took their customer experience to a whole new different level. Hotels can also advance it’s AR features by introducing an interactive map that provides guests with more useful information.

Mobile apps

Mobile is the most convenient way to communicate seamlessly with your guests. It offers a wide range of possibilities to improve the customer experience.

Booking: It is the quickest way for travelers to book hotels with a mobile app with just a tap.

Communication: With the use of a mobile app, guests can easily communicate with the staff. Moreover, the staff can respond to the guest’s requests and update them on any required information. Apps can also help to send in-app notifications and encourage guests to use hotel services.

Customer loyalty program: Mobile apps are an excellent way to reward guests for every service they use. It keeps them engaged and helps to boost a long term relationship.

Staff productivity: Hotel staff can get more organized by managing their tasks through a mobile app. Managers can stay informed about the staff capacity and their day’s job so they can smartly manage their responsibilities and advance productivity.

Artificial Intelligence (AI)

For the service industry, Artificial Intelligence (AI) development is perhaps one of the best ways to improve the customer experience.

Chatbots: Chatbots development, powered by AI, can respond to guest’s questions, saving up the staff’s time. Not just this. Hotel chatbots analyze the data received from different sources like guests’ shopping history, spa or salon usage, saved payment methods, food choices, and other actions taken by guests while interacting with a hotel app. And this data can further offer a personalized experience. From a simple task of booking to acting as a ‘digital concierge’ to guests while they are at the hotel, chatbots can make guests way too comfortable and satisfied.

Data and Analytics

Data: With digital transformations like IoT integrations, mobile applications, there is a constant flow of data. Data is crucial in the hotel business to retain guests. Many hotels collect and use customer data to determine their preferences, what they like, and what they don’t. The process of data collection can benefit hotels to come up with new features or ideas to attract more and more guests based on their behavior.

Analytics: Through analytics of the data, hotels can identify key factors that help in providing a high-quality customer experience. Analytics can also help identify the guests who are likely to return frequently and guests who are likely to spend more on upgrades and purchasing other amenities from the hotel. The hotel will be able to make smart decisions focussing and improvising their primary areas of business and continue to offer high value to its guests.

Final Words

Digital transformation is already here, and many hotels in the industry are now adopting it to upgrade their services. In the coming years, hotels that don’t adopt technology in their business might go outdated. Summarising the above points let us highlight some of the biggest advantages to hotels with the use of digital transformation.

Reduce wait time

Saves time and money

Make communication smoother and improve relationship building

Hotels get to know their customers

Improvement in business performance

A high rate of repeat customers

So, it’s time for you to make your hotel smart and lift your business post-COVID 19.

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