#Direct to consumer

[strathshepard]

[thedlkr]

Remember when Puma wasn't quite tuned into the needs and aspirations of women in sportswear? It felt as though their attention was focused elsewhere, and perhaps they didn't fully realize the potential of the vibrant community of active, fashion-conscious women eager for apparel that truly spoke to them.

Recognizing this, Puma decided to take a bold step forward. They began thoughtfully creating collections specifically tailored to women’s tastes and needs. The real turning point was their inspiring partnership with superstar Rihanna—not just as a face for advertisements but as a creative director who brought her authentic voice and style directly into the designs.

This collaboration resonated deeply, making Puma feel fresh and relevant by beautifully blending sports performance with lifestyle fashion. It truly connected with young women who valued being active as much as they cared about style, completely reshaping how Puma was perceived.

Puma's journey illustrates how genuinely listening to and embracing women's values and perspectives allows a brand to find a meaningful voice, fostering authentic connections like never before.

[cato-of-blamesociety]

Cato x "Something to Hold" (prod. DPHX)

One of my favorite performances from this month. Getting out and about is great, but we gotta generate these funds, in order grow and build the dream we want.

May's newsletter drops tonight to tap in:

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[apcseo]

The Rise of Direct-to-Consumer (D2C) and AnyMind’s Expansion in India

The Direct-to-Consumer (D2C) market in India is experiencing rapid growth, with a valuation of $55 billion in 2022 and projected compound annual growth rate (CAGR) of 34% until 2026. This expanding business segment has caught the attention of Singapore-based technology company AnyMind Group, which provides end-to-end commerce enablement solutions to businesses. In 2020, AnyMind Group entered the Indian market, aiming to leverage the country’s surge in e-commerce and introduce D2C solutions. This blog explores AnyMind’s strategic approach, including its focus on digital marketing, publisher engagement, and commerce enablement offerings in India’s burgeoning market.

With the significant growth of e-commerce in India, AnyMind Group recognized the favourable opportunity to empower businesses through D2C solutions. By establishing a direct connection between businesses and consumers, AnyMind aims to leverage its strong technology and product capabilities across the value chain of commerce enablement. AnyMind’s modified business strategy for India reflects its commitment to tapping into the country’s thriving e-commerce ecosystem and driving growth through innovative solutions.

One area where AnyMind Group sees tremendous potential is the rapidly expanding gaming industry in India. With over 400 million engaged and active gaming users, the company plans to leverage this platform for its advertising solutions. AnyMind Group’s focus lies in using advanced technology to create richer ad experiences within gaming, such as custom gamified ads, influencer-driven campaigns, in-game native ad spots, and audio ads. This strategy presents exciting opportunities for brands to engage with their target audience in a more interactive and immersive manner.

AnyMind Group’s clientele spans various industries, with FMCG brands exhibiting the most interest in gaming advertising, followed by telecom, consumer durables, and entertainment brands. The company has successfully integrated ad placements within games in a native way or through interactive content. For instance, in a campaign targeting women aged 18-44, AnyMind Group’s subsidiary POKKT created a mini-game for Maybelline’s lash day sale, which involved matching mascara variants. The campaign exceeded expectations, showcasing the effectiveness of gamified ad experiences in driving engagement and click-through rates.

AnyMind Group offers a range of products and services, including influencer marketing through ‘AnyTag’, digital marketing through ‘AnyDigital’, and brand collaboration services for influencers through ‘AnyCreator’. The company’s comprehensive approach addresses the multifaceted needs of its global clientele. In the influencer marketing space, AnyMind Group emphasises the importance of following preferred creators across multiple platforms and embracing diversity and representation. Collaborating with micro and nano-influencers active on short video platforms has yielded positive results, and the company expects influencers to play a crucial role in affiliate programs, specialising in their respective niches while maintaining authenticity.

To ensure its products are globally relevant while catering to local requirements, AnyMind Group aims to integrate local marketplaces, publishers, and content creators onto its platforms. This approach allows the company to gain deep insights into specific client requirements, developing solutions that are responsive to the demands of different geographies. By engaging closely with local clients, AnyMind Group ensures that its products are tailored to their unique needs and challenges.

As the D2C market in India continues to thrive, AnyMind Group has strategically positioned itself to capitalise on this growing segment. By leveraging its expertise in digital marketing, publisher engagement, and commerce enablement, the company aims to empower businesses and establish direct connections with consumers. The integration of gaming advertising and influencer marketing, along with a localised approach, showcases AnyMind Group’s commitment to delivering innovative solutions that meet the evolving demands of India’s dynamic market.

This post was originally published on: Apppl Combine

[manaljh-blog]

Ecommerce Trends and Innovations Shaping Consumer Behavior in the FMCG Sector

Gone are the days of meticulously mapped-out grocery store visits, battling through crowds, and hauling heavy bags home. Conveniently, the e-commerce revolution has completely reshaped how we purchase everyday essentials. Continue reading Ecommerce Trends and Innovations Shaping Consumer Behavior in the FMCG Sector

[justinssportscorner]

Todd Spangler at Variety:

Diamond Sports Group has put together a plan to emerge from bankruptcy and remain a going concern, helped by a big new streaming deal with Amazon. Amazon has committed to making a minority investment in Diamond Sports Group, one of the largest operators of regional sports networks (RSNs) in the country, as part of Diamond’s bankruptcy reorganization plan, the RSN company announced Wednesday. Under the terms of Amazon’s investment, the tech giant will enter into a commercial arrangement to provide access to Diamond’s services via Prime Video. Prime Video will become Diamond’s primary partner through which customers will be able to purchase direct-to-consumer access to stream local Diamond channels. Customers will be able to access all local DTC content, including live MLB, NBA and NHL games, and pre- and post-game programming, for the teams for which Diamond retains DTC rights, through Prime Video Channels. Diamond said additional details regarding pricing and availability of its RSNs via Prime Video will be announced at a later date. In addition, the company said it “looks forward to continuing to partner with its existing [pay TV] distribution partners to broadcast its MLB, NBA and NHL content.” Diamond’s regional sports networks produce nearly 4,500 live local professional telecasts each year in addition to a variety of locally produced sports events and programs. It owns and operates the 18 Bally Sports regional sports networks, which are the TV home to half of all MLB, NHL and NBA teams in the U.S., according to the company. Those are: Bally Sports Detroit, Bally Sports Florida, Bally Sports Great Lakes, Bally Sports Indiana, Bally Sports Kansas City, Bally Sports Midwest, Bally Sports New Orleans, Bally Sports North, Bally Sports Ohio, Bally Sports Oklahoma, Bally Sports San Diego, Bally Sports SoCal, Bally Sports South, Bally Sports Southeast, Bally Sports Southwest, Bally Sports Sun, Bally Sports West, and Bally Sports Wisconsin. Diamond Sports Group also has a joint venture in Marquee, home of the Chicago Cubs, and a minority interest in the YES Network, the destination for the New York Yankees and Brooklyn Nets.

Diamond also announced Wednesday that it has an agreement in principle with parent Sinclair to settle the pending litigation between the companies. In July 2023, Diamond sued Sinclair alleging the company had fraudulently withdrawn as much as $1.5 billion from the RSN business. Sinclair had formed Diamond in 2019 after acquiring 21 Fox RSNs in a $10.6 billion deal with Disney, as part of getting regulatory approval for Disney’s acquisition of the 21st Century Fox film and TV assets.

Amazon will acquire a stake in Diamond Sports Group to stream teams on DSG-owned outlets to be streamed on Amazon Prime Video as a way for Diamond Sports Group to stay operable past 2024.

[sneakersculture]

La stratégie "direct to consumer" des marques sneakers en chiffres

On en parle depuis un moment sur le site, mais aussi plus globalement, de nombreuses marques, pour ne par dire presque toutes, cherchent à maximiser leur “direct to consumer“, c’est à dire la vente directement au client final sans passer par des intermédiaires que peuvent être les revendeurs tels que JD Sport, FootLocker ou Courir en France par exemple. L’objectif de cette stratégie, menée…

[ruinix]

Quinn with a size kink. Out of his mind aroused fucking his girl who is a lot smaller than him.

Lovely anon, lovely.. i don't write.I mean, I do but i've never tried an RPF or drabble. Just fictional men on my secret AO3. So I don't want to disappoint but i'll try for you... It won't be good though so yes, put the bar down. I beg 🧎🏻‍♀️

Everything Else

How does one do this? TW/CW: 18+ MDNI, Smut, Size Kink (as requested...slightly if you squint), Mild choking, Unprotected sex (please use protection)

Count: 731 words | Masterlist | Taglist

You are so small. Quinn fucking loves that. It's not your height. No. It's everything else.

It's your hands that seek his every time you two go out. The same ones that run down his back, his nape, his hair. Your trimmed nails--or your acrylics--that scratches his scalp. You are always so gentle in touching him that he would always fall asleep on you, beside you, or underneath you. So small as you dig them into his skin as he fucks you long and deep.

It's your feet on his palms when he helps you wear your heels. Your ankles are so easily dwarfed by his hands when he fastens the anklets--with both of your initials engraved on the little silver hearts--he gifted you for your birthday. So tiny as he kisses them when he puts them over his shoulder, his cock filling every inch of your wet cunt.

It's your soft and supple lips giving him featherlight kisses. On his cheek, his jaw, his nose, his eyelids, his eyebrows, then his lips. It always ends with his lips. Your kisses are soft and warm and oh, so careful. Until he shoves his tongue pass your lips, swallowing your needy gasps and whines.

It's your neck that was a blank canvas before him. You've never liked necklaces until he gifted you one after another. Every time you give him a hug, he would smell your choice of perfume for the day--vanilla, rose, lavender, jasmine, blackberry, caramel, or whatever the fuck, you simply smells beautiful. So pretty and delicate with his hand wrapped around it, feeling your pulse the vibrations of your soft moans, controlling your breaths, your oxygen, your life. Your hand grips his wrist, the silvery glint of your matching bracelets only made him squeeze. So fucking small.

It's your thick thighs that you always moisturize with lotion. He's reaping the benefits of touching them when you let him. Of looking at them when you wear your little panties around the apartment. Of seeing them be covered with jeans or sweatpants or pajamas. Of seeing them spread wide, trembling and quivering as his cock disappears into your pussy between them. Of seeing them so wet with your mess, so red from his slaps, his grip, his thrusts.

It's your soft voice. One time you said you had a strange voice, but it's never strange. You sound so beautiful. He can listen to you ramble about your day, your problems, your interests without getting sick of your voice. Your voice is music, melodic, tantalizingly exquisite. So high and whiny as he slows down to keep your orgasm at bay. So hypnotic that he almost let you cum right then and there.

It's your eyes that are always so understanding and patient even when he came home frustrated from a game loss. Your eyes that will smile and crinkle at the sides, already knowing his excitement when he's keeping it at bay. You see his soul. He sees yours. He sees when your happy or sad or angry or upset or zoned out. So devastatingly beautiful as your eyes burn when he's not moving as you would like. So breathtaking when your pupils dilate when he started fucking you harder.

You're so fucking small yet you take him so well.

Your pussy that felt like it's custom-made for him. Always so wet. Always so eager for his taking. Your pussy tightens, quivering around his cock. The sounds of your groans and his, of his cock sinking into your pussy, are getting to his head.

Small. So fucking small that he wants to consume all of you. Your pussy. Your face. Your body. Your gentle and soft and warm soul. How can perfection fits so well in your small body?

He wants all of you that it fucking aches that this would have to stop. So he prolongs it. He fucks you slower when he can feel you almost cumming again and again and again. He kisses you, hungry for your taste, hungry for your whines.

He's so close, but not yet. Not fucking yet because he has to fuck you until you couldn't live on without him. Until you go as feral that you would finally shout at him. His little ball of fire. He wants you to fucking crave him as much as he already does.

[regulusrules]

holy god above i just stumbled across yet another retelling of bbc merlin

[louysecosa]

Tried the arrow tricks on Paint

[hangingslothcentral]

I swear, every time there is news about trans rights in the UK a chorus of people start crowing about a certain wizard school franchise as though a decent response to trans people having their freedoms limited is 'don't engage with wizard school content'

to be clear: the problem isn't that we shouldn't talk about that content in the context of trans rights. it's that whenever a conversation about trans rights starts happening, everyone starts talking about that content. not only does that suck out all the air from the room and reduce a conversation about people's freedoms into one about whether you should engage with a specific media franchise, but it keeps that content in the centre of the public's attention.

advocating for trans rights is not the same thing as encouraging people not to engage with specific pieces of media. of course, discourage people from engaging with it if you want, but too often I'm seeing people see a conversation happening about trans rights in the UK and IMMEDIATELY starting to talk about this other issue instead. it's not that it's not relevant, it's that it's not the point.

*stop feeding the fire.*

[thedlkr]

Share the heart and soul behind your creations. When you highlight the thoughtful materials and the careful design that make your products truly special, you connect with customers who not only recognize that quality but actively seek it out.

This personal touch in telling your brand story helps forge a deeper bond with your audience. It transforms your products into something more than just items—they become a cherished experience, inspiring loyal supporters who genuinely value and appreciate their true worth.

[longlivetv]

The culture around creation right now is fascinating to me, because whether we’re talking a blogger with a couple hundred followers on a dying website or the biggest artist in a generation, huge groups of people seem to think that creators should mold their creations to suit the consumer and get angry when they do not. When in reality, the creator gets to decide the direction and it is on the consumer to let it go and find something else to consume if it isn’t what they want.

[glamrockmike]

working on the world’s coolest awesomest aroace yelena whump fanfic right now where she and bob are in a queerplatonic relationship. featuring a bit of sentryagent and quite a lot of chronic pain sufferer ava.

[jeeliebeeliegoomiebear]

On Isolde and Many Doors (and One Key)

Thinking about Isolde and how she feels like she is constantly trapped in a small cramped room full of 1 million doors. Each door represents a presence that haunts her, an identity that lives inside her that calls to her from beyond the grave, a new mask to dawn.

If every person in the world were to have a room, most would have just one door, their own. But not Isolde.

Isolde feels like an empty vessel who is only there to serve as a point of entry for other people and their spirits. She has been forced to become so repressed by her environment, upbringing, and her nature as a medium that she finds it easy to forget herself. Her “self” is not someone she has ever been allowed to know.

The room grows increasingly smaller, claustrophobic and strangling her with pressure as the amount of doorways in it only increase, every new person she meets a new doorway she is plagued with, a new voyeur who has granted themselves full access to her life and her body. Something she is now willing to let them do. It is easier that way. Easier to let someone else command her vessel, something that never solely belonged to her to begin with. An escape from all the pressure, the expectations, the perfection demanded from her. It is something she should do. The duty of someone like her. Something to hide her wretched face from view, to give the people what they want, to uphold her family’s legacy. A performance that was never allowed to end. Each new door lead right back to that.

The only exception is Kakania. The only person Isolde believes has ever really seen her as more than a host for other identities or something to mold into shape, prop up as a set piece. A perfect lady. The star of Vienna. A tragic heroine. A dangerous hysteric witch. A curse manifested. The only one who was ever interested in finding Isolde’s door and that door alone. When she is with Kakania, a new door does not appear in that ever shrinking empty room, although at first she expects it to. For the first time she meets someone and is not greeted with a new ghost to haunt her. Not a door. But a key. A key that Isolde knows can unlock her own door, even when she herself cannot find it.

[atotalpitch]

Anna Kendrick talking (briefly) about Beca's relationship with the Bellas was NOT on my 2024 bingo card. in fact, i'm actually physically shaking. what the hell.