#I am not a great self-starter and we gotta work with our brains

[absoloutenonsense]

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[phoebehalliwell]

how would you rank the seasons from least to most favourite?

alright okay right off the bat worst season season 7. for starters i think this season has no staying power i mean like since i’ve been running this blog 4 so long now my knowledge of charmed is encyclopedic and insanely vast more than like it ever need be but for the longest time. i could not remember season 7. like wtf even happened there?? evidently leo became human??? cole returned? the avatars??? like all of it was just. it’s not even necessarily forgettable it’s just i straight up could not remember it for the longest time. and i’ve said it before the concept of utopia was way to advanced for a show like charmed to tackle i am not watching charmed for moral philosophy i am watching bc i love these girls ♥ hee hee hoo hoo magic adventure ✨ tho if i am to offer a single comment on utopia: it’s awfully rich for a show to go on about destiny and fate and then take a stand against utopia in the name of free will. but w/e. i don’t like leo in the avatars i don’t like his dynamic with piper in this season i don’t like whatever phoebe’s doing this season there’s like leslie?? maybe there’s someone else? boring & flavorless they should have been setting up her endgame instead of puttering around. and kyle. zoo wee mama. could have been a great antihero. morally gray. duplicitous. self serving. but no. they gave him all those traits and called him hero/love interest. s7 left a lot to be desired out of the characters and their relationships also gave us phat L’s such as the charmed ones are werewolves don’t worry about it and feminism peaked with naked women. shout out to zankou: demon, dilf, dub & the noir episode.

you know what? fuck it i’ll say it second worse season 5 genuinely fuck season five. this is probably a Very Specific beef 2 me But. i hate what they did to the charmed universe. this was the season that marked the transition of charmed from supernatural drama to campy soap which like. i love camp! i do! but fr. fuck this season and what it did to the worldbuilding. the early season have Such A Vibe to them man with warlocks and witches and just a couple niche monsters from assorted lore that the show took and made their own. season five opens with mermaids goes directly into fairytales then gives us superheros whatever the fuck was going on in that mummy episode the sandman leprechauns and nymphs. and i hate it for that. it takes away from this urban fantasy things that go bump in the night what lurks in the shadows of the back alleys of san francisco in favor of the ugliest cinderella dress ever put to television and an onslaught of horrible irish accents for a full episode. other issues with season five: cole’s still here? why? they don’t know and neither will you! we’re not redeeming him! phoebe’s not getting back together with him! yes he died we just refuse to let him go! the cherry on top of course being a cole-centric 100th episode. shout out to. hmm. lemme think about what i actually liked about this season. i like jason dean as a love interest i don’t remember what he did in s5 but i know he was there. the season finale i’ve talked about how stupid & shitty it was but idc i still love that episode and then shout out to bacarra the only original villain this season that was a proper serve. the crone gets second place.

next on this come on we all saw it coming season 8. it’s a bad season! and i get bts there was a whole lot happening budget cuts missing actor etc. but it goes beyond that. it was a bad season. billie and christie were bad. and i’ve said this before but billie in herself is not an inherently bad character. she was just the literal worst for the show. she was a dollar store buffy blonde confident cocky skilled and ready 2 fight evil But. we are not following her like we followed buffy we are following her mentors. it’s like if we had a show called giles that aired for seven seasons And Then buffy showed up. billie was insanely irritating to watch from our perspective and in general wasn’t like. well written. attempts to humanize her / give her more depth often fell flat. and then christy. oh nelly. oh my god. barely a character. not well acted but hey it would have been a miracle if she was. negatives include dumain who was a mess omg bringing back the triad bringing back the source billie & christy obvi and also involving homeland security. which is season 7′s fault which is why it’s the worst. dubs on the other hand include both coop and henry i really liked them the shoehorned love interests weren’t great but i like their characters i though the way the got rid of leo to save on the budget was really creative and gave us a great piper episode and of course the sugary sweet finale i love it i do what can i say.

yet another controversial choice aptly coming in fourth is season 4. i respect what season 4 set out to do. i think it was a good idea. long form narratives, keeping a darker tone, focusing on character-driven drama and growth. too bad it fucking failed miserably at all of this. cole as the source and phoebe as the queen of hell was just so so botched. they had a very unique opportunity following the death of prue to explore these characters and what it means to them to be charmed, to be witches. they saved the world but the cost is insanely high. they’ve lost an older sister. they’ve gained a new sister. how do you even begin to cope with all this? episodes such as hell hath no fury and brain drain fuck so hard because they work with exactly that. had the whole season been like those episode season four would sit at number one with flying colors absolutely no competition. but alas. we can’t have nice things. the show got so bogged down with phoebe & cole, in a way that was just so, so messy. for starters, whether you loved cole or hated him before, we can all agree source!cole sucked. he was such a strong 180 from what we had seen that the show had to make the source some type of possession to justify half the shit they were trying to pull. and then to pit phoebe and paige against one another over a man was just. disgusting. and the ending of course felt rushed because it was! they wrapped up that entire issue in a nice little bow much faster than they reasonably should have been able to. it could have been a great season. it was definitely not. shout out to the seer an iconic mastermind on barbas levels, as previously stated brain drain and hell hath no fury Specific shout out to piper’s scene at prue’s grave shout out to paige as a character i like what they did with her and um. yeah that’s it.

okay we’re exiting the shit tier in favorite of the good tier welcome to the upper half. kicking us off is season 6. season 6 did what season 4 could not in that it gave us a long form plot that still left plenty of room for like. normal demon of the week episodes. i love phoebe early in this season with her faboo haircut her brand new empathy power and her relationship with jason dean. obvious strikes against for whatever the fuck that baby crazy stint was and also the mata hari episode. yikes. i love paige’s hair color in this season nothing paige as a character necessarily stands out to me however i like how they seem to have hit the blend of work-magic with paige where she wants a life and career outside of magic however she still loves the craft and embraces is with an open heart and mind. season six also gives us chris who was a very fun male lead imo we really didn’t have many like him he’s bitchy. he whines and bitches a lot he’s got an agenda he’s a bit secretive but at the end of the day he just wants a family i like him. i like the character growth we see out of piper i like seeing her try to move on from leo i love seeing her get back together with leo i like her dynamic with chris and her fears about motherhood. i also liked richard but that one takes a lot of justification. L’s are witchstock hyde school reunion used karma off the top of my head also the paige/richard/addiction plotline was so tone deaf. also the girls were mean to darryl : ( he deserved so much better. dubs were chris as a character, tbh the episode little monsters, phoebe with empathy specifically saying i love you too to jason i could write a dissertation on that line alone also the courtship of wyatt’s father and i thought the reveals of evil wyatt and chris being piper and leo’s son were both fun and interesting plot twists.

coming in third is actually season 2 a season i really do love it’s just. it lacks structure. imo there is a lot to love about season 2 morality bites and pardon my past are both delightful time travel episodes we get jack sheridan and bane jessup two of my personal favorite prue love interests we get p3 h2o and a great prue plotline regarding the death of patty we get the super cute cupid episode it’s a great. collection of episodes. it’s not a great season. there’s just imo not a strong enough thread connecting the stories together it’s mainly held together by having the same characters in it over and over again i really liked dan personally but like. i knew we were wasting time there. he was just an obstacle. a super cute loving and caring obstacle who’s great with kids but lbr piper and leo were always endgame. wasting our time on dan was stupid. i do love the sister dynamics in season two “gotta hand it to those pesky little demons they sure have brought us closer together” but again. this season could have benefitted from a rex and hannah type or even like a cole or zankou. this season is less of a season and more of just like a handful of episodes, and while there are some fat dubs, there are also some definite swings & misses. shout out to the time travel episodes the prue centric episodes phoebe’s character growth and maturity throughout this season (e.g. her going back to college) and i also think the fashion got a lot more fun this season.

second place i’m saying season one season one was a really strong start and gave us these really compelling characters with interesting relationships between one another But. a lot of it just kinda falls flat. and credit where credit is due it was a brand new show getting its feet under it but the fourth sister feats of clay which prue is it anyway they just simply aren’t dubs imo. also i don’t like that 70′s episode bc again i am an asshole concerned about The Lore i can’t believe one bitch ass warlock caused the Charmed Ones to grow up without powers. it just really bugs me. all in all the plots as a whole like aren’t great imo they’re nothing to write home about (save for from fear to eternity) it’s really the characters that make this season so goddamn good.

first place congratulations to the one the only season three. this is just because it kinda hits all my requirements in that it has some banger one offs (e.g. all halliwell’s eve, the good, the bad, and the cursed) it has an overarching plot at the exact same time as the source becomes more prominent and obvi cole is also there with murderous intent i like the character growth we see especially from prue i like piper and leo finally get married overall i really like the aesthetic of this season that blends a darker urban fantasy tone with still some charmed fashion and whimsy. strikes against tbh phoebe and cole’s relationship i am insanely picky with my enemies to lovers and the do not come remotely close to cutting the mustard in fact they are almost immediately disqualified however from afar i can see and respect The Drama. shout out to recasting victor prue with pistols death as a character and shannen directing episodes

[exxar1]

Episode 11: New Believer, New Faith, and a New Vow

2/7/2021

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Good morning! It’s a beautiful Sunday here in Las Vegas. I have much to talk about so I’m just going to get right into it.

           It’s hard to believe we’re already a full month into the new year. This year for me has been very rewarding thus far. For starters, I have had no trouble keeping up with resolutions 1 and 4. (For a refresher, you can scroll back through my previous posts to the one from New Year’s Eve.) I have found time each day to read my Bible and pray, and I have had little difficulty in maintaining a pleasant attitude and a smile in my daily encounters with my co-workers and customers. As expected, though, that latter one has been tested a few times by the occasional sour apples that woke up on the wrong side of the bed. But I’ve surprised myself every time by my patience and my ability to keep a calm and pleasant demeanor. (Those of you who have known me for a long time will understand how truly remarkable that is for me.) It’s simply another testament to the power of God to change our basic attitudes when we are willing to let Him.

           I’ve also made great strides in resolution #3, and that’s where I’m going to spend the bulk of my time on this post.

           Have you ever sought something – therapy, a particular medication, advice from a friend or colleague – thinking that it might help with one problem, only to be pleasantly surprised that one, the result helped in many other ways you hadn’t anticipated; and two, that the change/outcome/counseling exceeded your initial expectations by such a great magnitude that you couldn’t believe you hadn’t sought this help long ago? That feeling has been with me for over three weeks now, and it’s only getting better with each session.

           One of my first tasks in tackling resolution #3 was to consult a pastor on this issue of homosexuality and the Bible. I needed to know what God really said in His Word on this controversial topic, and since I have yet to find a home church here in Las Vegas the only pastor that I am casually acquainted with is Mark Sjostrom of the church in which I was born and raised back in Twin Falls, Idaho.

           For those of you unfamiliar with Twin Falls or this particular church, allow me to forge a brief rabbit trail here to give you a short history. Grace Baptist Church was founded in 1975, and, back then, it was just a one-story, oblong, red-bricked building, its main auditorium forming a bubble at one end, at the intersection of Eastland Drive and Falls Avenue on the eastern edge of town. It’s still that same building today, only now there’s a massive, two-story gymnasium/classroom on the other side of the back parking lot, and a third, smaller, two-room annex that sits behind the gym. The first of those latter two structures was needed in the early eighties when the church launched its own private school, Twin Falls Christian Academy. I was in kindergarten when the gymnasium was under construction. I have many memories of watching my dad and some of the other men in church up on the scaffolds, putting together the walls, while I waited for my mom to pick me up after school, which was held in the various Sunday school rooms in the church. A few years later, I would be attending high school in the classrooms above that gym.

           In the years since I have grown and left Twin Falls, I have come back to that church on the occasional Sunday morning worship service when I’m home for a vacation visit. I’ve always had mixed feelings every time I set foot beyond the threshold of its main doors (see my previous posts about my struggles during my teen years.) It’s the same feeling you get when you come back to something that is at once familiar and strangely comforting, but also brings with it unpleasant memories and the pain of old wounds that have never quite healed.

           Grace’s pastor since 2005 has been Mark Sjostrom (pronounced ‘shos-trum’), and I didn’t know him that well when I decided to consult him on this issue. Our only interaction thus far had been a brief handshake and a greeting after those sporadic Sunday morning worship services, and I wasn’t sure he would even remember me when I nervously texted him a brief ‘Hello’ a month ago. He responded within a few minutes, and I re-introduced myself and then gave a short explanation of what I needed. We agreed on a time and date for a phone call, and I emailed him the next day with a longer explanation of what I needed to talk about with him.

           That letter was a  somewhat detailed account of what most of you are already familiar with: my struggle in high school with keeping my secret of being gay while trying to fit in socially and eventually declaring myself an Atheist after being expelled from school my senior year a month before graduation. It was probably about 2 pages, and I was now very nervous after clicking the ‘Send’ button. I suppose now is a good time to tell you something else about me.

           I have been one of ‘those people’ for all of my adult life. You know who I’m talking about: the people who silently judge the other customers in the book store who pause to browse the Self Help section; or the people who quietly scoff when anyone talks about their latest therapy session with their friends or coworkers at lunch in the break room. I’m glad I don’t need self-help or therapy, I’ve always thought. But, then again, good for them, I guess. I’m glad I have all my issues worked out, and I’m a stable, normal adult. I’ve never had any issues that were so bad I needed to get help from an armchair counselor’s latest best seller or a psychiatrist’s couch.

            Hhmmm. My life, lately, has been chock full of irony.

           When the time came to dial Pastor Sjostrom’s number my level of nervousness was up to a ten out of ten on the anxiety scale. I hadn’t felt like this since high school when it was opening night of our Agatha Christie play, and I was one of the main cast. I had prepared a detailed outline of what I wanted to discuss, and, after a few initial pleasantries, Mark quickly put me at ease. I was pleasantly caught off guard by his relaxed, casual personality. I found immediately that he was very easy to talk to, and my anxiety level dropped to a ‘three’ in the first five minutes. Pastor Sjostrom is definitely one of those people who has found the right calling. His warm, personable demeanor made me feel like I was talking to an old friend over coffee at Starbucks, and after about ten minutes of getting to know one another, he brought the conversation back around to my letter.

           Here’s where my second surprise occurred. Mark was bluntly honest. I had told him that I believed I was saved in 1985, when I was seven, after the evening service of one of our church’s mid-summer week long revival meetings. “Neal,” Mark said rather pointedly, “after reading your description of your life after high school, I gotta say that it doesn’t sound like you were saved. Your behavior and your atheism doesn’t reflect the change that is described in the Bible.” He went on to explain that salvation is a change brought about the presence of the Holy Spirit in the new believer. There is a desire to learn more about God and His Word. There is a desire to serve him and to live one’s life in surrender to Him.

           I had to pause and think about that. And, doggone it, you know what? He was right. And the reason I knew that was because I had only to look at the last four months of my life, even more so since I had returned from Christmas vacation. That desire – that hunger – to know God had never been present in my life until September 17, 2020. That was the night I surrendered to Christ in an awkward, fumbling prayer on the way home from work. Ever since, I have had nothing but a desire to read my Bible and change my life. I told pastor this, and he agreed. It was evident now that I was truly saved. That evidence was lacking in my youth and my adult life up to this point.

           My third major surprise of that initial counseling session – yes, that was what is was – was when pastor told me he was assigning me homework for our next weekly conversation. He wanted me to read the book of 1 John. He explained that we would eventually get to the issue of homosexuality, but that we needed to cover this ground first. I agreed  to the assignment, and we hung up. I glanced at the clock in the upper corner of my computer screen. We had talked for almost an hour. I immediately reached for my Bible and opened it to 1 John. I read the whole book in about ten minutes.

           1 John is a primer for the new believer. John states clearly and succinctly what makes a Christian a Christian. Chapter 1:9 was immediately familiar to me from my Sunday School days: “If we confess our sins, He is faithful and just to forgive us our sins, and to cleanse us from all unrighteousness.” So was chapter 2:9: “He that saith he is in the light, and hateth his brother, is in darkness, even until now.” John goes to say in chapter 5:2: “By this we know that we love the children of God, when we love God, and keep His commandments.” And, finally, verse 20 of that same chapter: “And we know that the Son of God is come, and hath given us an understanding, that we may know Him that is true, and we are in Him that is true, even in His Son Jesus Christ. This is the true God, and eternal life.”

           Yep. All of that book made perfect sense. Part of that was because I had absorbed so much of God’s Word in my youth that it had sat in the deep recesses of my brain for all of my life, and much of it had begun floating to the surface in the last several months – like debris from an ancient wartime submarine that has been recently dislodged from its ocean grave. Except that these artifacts – Bible verses, fragments of sermons, some of Mr. Walker’s proverbs from Bible class – were not dirty, soggy, disgusting relics. They were bits of priceless treasure, and I’ve been rediscovering them in dribs and drabs ever since.

           I have had three sessions with Pastor Sjostrom, and they are each the highlight of my week. I very nearly broke down after hanging up from our first talk. I felt a combination of immense relief, peace and calm. Not to be overly melodramatic, but it was if something had dislodged in my very soul, like a sliver of wood just beneath the skin that has never quite come all the way out. I realized with immediate clarity that I was getting far more than just a pastor’s opinion on a particular issue for my book. I had stumbled on to something else, something I needed far more: spiritual counseling and guidance for my new life as a child of God.

           I am a new believer.

That seems so strange to say out loud. I was raised in the church. I had at least a third of the Bible memorized by the time I was twelve. I knew all the major stories from the Old Testament – the creation of the world; God’s covenant with Abraham; Jacob, Esau and Isaac; Joseph sold into slavery into Egypt and God’s eventual deliverance of the Israelites from their captivity there; the introduction of the ten commandments and the Mosaic Law; Esther, Ruth, King Saul, David, the Book of Psalms, the prophet Isaiah – I knew all of it by heart by the end of my days in elementary school. Same for the New Testament – the birth of Christ; all of His teachings and parables; His death on the cross; His resurrection after three days; the founding of His church after His ascension back to Heaven – it was all as familiar to me by the time I walked away from high school as the mathematical precepts of basic addition, subtraction, division and multiplication.

           I had assumed all this time that I was still saved. I thought I had really, genuinely believed in Jesus as my savior that long ago night in 1985 when I was seven years old. And maybe I did. But, for whatever reason, the Holy Spirit had not come into me back then. I was not truly saved. (This is perhaps worthy of a more detailed discussion and analysis later on down the road.) Whatever the case, I am most definitely a new believer now. The Holy Spirit is alive and well within me, and I have only a single desire and purpose: to know the God that created me, and to serve him with all my heart, soul and mind.

           Pastor and I did discuss my homosexuality issue in our second talk, and that, along with the extracurricular reading I’ve been doing on this topic, has enabled me to finally reconcile what I couldn’t in my teen years when I first fought with this problem.

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If I am gay, and God – through His written word – has condemned what I am as a sin, how can I be His child and serve Him as he commanded me to do? That’s the question I’ve been wrestling with anew for the last few months. I began this new journey in last September with the premise that I was born gay. I’ve believed that my whole adult life. I proceeded from that assumption through all of my reading and research these last few weeks. But if God made me this way, why would He then condemn as an abomination the very thing that I am? Is He not contradicting Himself? How can this be?

           Pastor Sjostrom asked that very question in our second talk. He then went on to answer it by explaining that my unnatural desire for the same sex was a cause of the Fall, when Adam and Eve disobeyed God and ate of the Tree of Knowledge of Good and Evil. This is what led their descendants to the sins of idolatry, fornication, sexual perversion, and many, many others. Yes, I was born gay. But that’s not how God made me. There’s a very distinct difference.

           His explanation corroborated what I have come to discover in the last couple weeks as I’ve read Two Views on Homosexuality, the Bible, and the Church from the Counterpoints series. Author and editor Preston Sprinkle gathered four prominent Christian authors, scholars, and theologians to discuss this issue – two for and two against. I will not go into great detail of what these authors debate and discuss, mainly for the sake of page and time, but also because this issue is not anywhere near as complicated as it seems.

           All four of the contributing authors to the Two Views book have used the following Bible verses/passages as the foundation of their arguments:

1.)   The creation story in Genesis 1 and 2.

2.)  Genesis 19:4-11 (Sodom & Gomorrah)

3.) Leviticus 18:22 & 20:13

4.) 1 Corinthians 6:9-11

5.) 2 Corinthians 5:17

6.) Romans 1:18-32, emphasis on verses 26-28

7.) 1 Timothy 1:9-10

Those authors have also drawn from extra-Biblical material such as the writings of Philo, a Jewish historian who was a contemporary of the apostle Paul; the Apocrypha; the writings of Saint Augustine; and various other books – most written in the last 50 years – on sociology, sexuality and anthropology in the ancient world.

Here’s an example of one of one of the arguments for the church’s endorsement of homosexuality. One of Two Views’ contributors, Megan Defranza argues that there were many people in Biblical times that were born with no distinct male or female genitalia or other defining sexual characteristics. These “intersex individuals” were often referred to as eunuchs by the people of that time, and many of them were used as sex slaves. Megan claims that Genesis 1 is “…a theological account describing creation in broad categories, not an exact scientific inventory of all of God’s good creatures.” She goes on to say that Adam and Eve were not the exclusive, ideal models for all of man and womankind. They were, rather, just the broad categories; that the birth of eunuchs and other such of types of intersex people prove that God would welcome the church’s acceptance of gays, lesbians and transgenders since they have been born that way, and their sexual desires are natural to them. She claims that God was not condemning the eunuchs and other similar people in those verses/passages I listed above. Those condemnations were for the ones who had turned deliberately turned away from God to worship idols and indulge their sinful lusts.

There’s a lot more detail to Megan’s argument, especially regarding the eunuchs and their forced sexual slavery to their male masters, but it’s not worth going into here. The other three contributing authors give similar arguments, citing external sources in addition to scripture, to support their particular view. Wesley Hill and Stephen Holmes, the two that are opposed to the church’s condoning of homosexuality and gay marriage, give the stronger of the four arguments. Two Views opens with Megan’s and William Loader’s essays (the other author who falls on the affirming and open acceptance side of this debate), but by the time I reached the end of their arguments, I already knew which side of this issue I was going to fall on.

Wesley Hill and Stephen Holmes – as well as Pastor Sjostrom – present a much stronger, sounder case for why the Christian church, no matter the denomination, should be condemning ALL forms of homosexuality as clearly as God does. My own Bible reading and prayer showed me this after only a few weeks. I don’t really need to read all the other books on this topic to know the truth. To be completely honest, I had a pretty good idea of what the end of this journey would look like before I even started it. All the verses from Genesis, Leviticus, Romans, 1st and 2nd Corinthians, and 1st Timothy that deal with this specific issue are quite clear. It is stated over and over: homosexuality is a sin in the eyes of God. Paul stated it best in 1 Corinthians 6:9-11:

“Know ye not that the unrighteous shall not inherit the kingdom of God? Be not deceived: neither fornicators, nor idolaters, nor adulterers, nor effeminate, nor abusers of themselves with mankind, nor thieves, nor covetous, nor drunkards, nor revilers, nor extortioners, shall inherit the kingdom of God. And such were some of you: but ye are washed, but ye are sanctified, but ye are justified in the name of our Lord Jesus, and by the Spirit of our God.”

That word “effeminate” in the KJV is translated from the original Greek word that Paul used: arsenokoitai. This is a compound word: arsen – male; koite – bed. “Male bedders”, in other words; those men who sleep with other men. In the NIV translation, the word “effeminate” is replaced with the phrase “men who sleep with other men”. The only other passage that Paul uses that word is in 1 Timothy 1:8-10 (NKJV):

“But we know that the law is good if one uses it lawfully, knowing this: that the law is not made for a righteous person, but for the lawless and insubordinate, for the ungodly and for sinners, for the unholy and profane, for murderers of fathers and murderers of mothers, for manslayers, for fornicators, for sodomites, for kidnappers, for liars, for perjurers, and if there is any other thing that is contrary to sound doctrine…”

The meaning of these two passages is quite clear: those that practice any or all of those sins listed will not inherit the kingdom of God. They are not true believers and followers of Christ. And thus, any church that not only allows its homosexual members to remain in their sin, but also performs gay marriage, is not a true church of God.

And such were some of you.

God has commanded those that follow Him and declare His name to turn from their wickedness and be transformed. Those that believe on His name and repent of their sins will no longer practice those sins listed in the passages I quoted above. That’s the meaning of the phrase, “…and such were some of you.” Well, I have definitely been transformed. I can feel the Holy Spirit working in me. And, because of that, I have no other choice. If I am to be faithful to my Lord and Creator, if I surrender myself completely to His will, I must take a vow to turn away from my sin nature. I cannot indulge in the “lusts of the flesh”, as Paul says in Romans, if I am to call myself a true Christian. I am now a child of God, and His will alone must govern all I say and do.

But, even more important than those passages I listed and quoted above, is the book of Genesis, chapter two. God created Adam first and then He decided it wasn’t good for man to be alone. So God made the woman out of Adam’s rib, and he called her ‘Eve”. Then, in verse twenty-four, God said, “Therefore shall a man leave his father and his mother, and shall cleave unto his wife: and they shall be one flesh.” This chapter, more than any other passage in the Bible, clearly and explicitly demonstrates what God had intended from the very beginning. The only natural desire of the flesh was for the opposite sex: man for woman and woman for man. That was God’s original plan.

Unfortunately for us, Adam and Eve did not resist the serpent’s temptation to eat of the Tree of Knowledge of Good and Evil. After the Fall, their perfect, pure natures were corrupted by sin, and that corruption was passed unto their children, and their children’s children. Part of that corruption was the perversion of the natural, normal sexual desire. Men lusted after men and women for women. Even though the subsequent passages in Genesis which describe mankind’s deplorable state before the Great Flood never state it specifically, it is not unreasonable to assume that more than just homosexuality was a problem. Bestiality, pedophilia, rape and incest were very likely abundant among the first few generations of man, as well as the worship of false idols and complete rejection of God. Why else would God have felt the need to punish his creation by wiping them from the face of the Earth, save for Noah and his family?

As the old saying goes, ‘God made Adam and Eve, not Adam and Steve’. I’ve always hated that pithy, snarky retort whenever I had to defend my sexuality to anyone who tried to tell me I was living in sin. But it’s true. God created only Adam and Eve; not Adam and Steve; not Melissa and Eve; not Adam, Eve, and some other non-gender, non-binary person.

Just Adam and Eve.

Man and woman were joined in holy matrimony and, until the Fall, they lived in perfect peace and union with their Lord and Creator. Anything that deviates from that original, holy standard that God still demands of His children today, is a sin. That includes homosexuality, bestiality, pedophilia, incest, idolatry and devil worship, to name a few. Anyone that willfully practices or engages in any of those things and does not repent cannot call himself a true believer in Christ. Nor can any church that not only openly endorses homosexuality but also performs gay marriage can call themselves a true church of Christ.

So then, what now? If I accept that my sexuality is a byproduct of my sin nature, and that God, in fact, did not make me this way, how can I best serve Him? I’m still gay. That hasn’t changed. (And, yes, I’m sure. I’m watching last week’s episode of The Resident as I write this. Matt Czuchry and Manish Dayal are among the best male eye candy on TV right now.) I still desire a physical relationship with another man. (Either of the aforementioned actors would be especially nice.) But that desire – as well as the act – is a sin. God has made that clear in his Word. After some more talk with Pastor Sjostrom, I finally came to an answer – or, at least, part of one.

 - 3 -

I mistakenly assumed that after I asked Christ into my heart, after I surrendered myself to God, that my sin nature would be transformed. I thought what many torn, conflicted gay Christians and their family have thought: with enough prayer, genuine repentance, and strong faith I would no longer be a homosexual. God would change my unnatural desire, and I would be sexually attracted to women instead of men. I would throw out all the symbols of my gay pride that I had collected over the years – t-shirts, bracelets, baseball caps, the rainbow colored Apple watch bands – and I would begin my new life as a heterosexual man. 2 Corinthians 5:17: “Therefore if any man be in Christ, he is a new creature: old things are passed away; behold, all things are become new.” Yes, it would be hard at first, but God and I would make this work, glory hallelujah amen!

But that’s not how salvation works. Yes, there was a transformation, but not quite the kind that I was expecting. It’s hard to put into words exactly what I felt in the weeks and months following that quiet prayer on that car ride home from work late the night of September 17, 2020. I knew for sure that something was different. To begin with, there was an almost instant peace and calm that settled over my entire being. All the anxiety, the fear, and the worry about the state of the world around me that had been plaguing me for many weeks melted away. In its place was a quiet, firm assurance that, no matter what happened from then on, I was in the hands of God. He would take care of me.

And then, in the days and weeks that followed that moment of salvation, I began to feel more than just spiritual peace and tranquility. The first was a hunger – an insatiable, ravenous desire to read my Bible. I had only the app on my iPad, and I started with Genesis 1. Every night, before bed, I would read two or three chapters. And then I would pray. It was awkward and nothing like the prayers that I heard time and again from my dad or my teachers in high school or my pastor back then. I stumbled over my words, I repeated myself, I kept forgetting what I wanted to say. And I still felt weird doing it. It was like I was talking to myself. But I kept praying nonetheless.

Gradually, as Christmas loomed closer and closer, and the more I read my Bible and talked to God, I felt something stronger inside of me. But it wasn’t anything physical, like an emotion. It was…something else, something in my soul. I imagined this new feeling as a few drops of red ink falling into a bowl of clear water. At first, the drops fall straight down, coloring only a little bit of the water. But then the ink begins to slowly spread, crimson tendrils that stretch outwards, eventually turning the whole water into the color of blood. That’s what it felt like was happening inside of me. My soul – the very thing that made me me was being changed from the inside out. And it felt damn good!

It was after my Christmas vacation, after ten days of rest and relaxation with my family in Idaho, that I noticed an even bigger change. When I returned to the daily grind of my two jobs, I realized that my whole attitude – and, by extension, my whole outlook on life – had been transformed. I was no longer the angry, anxious, frustrated, fearful man that was always pissed about something – usually the people who were my customers. Before, I was short tempered, impatient, always inwardly complaining whenever those around me were being difficult or annoying me in some way. Now, however, I was at peace. The difference in my new attitude from the old was as glaring as night from day. I greeted my customers with a smile. It was no longer an effort for me to be patient with the difficult ones. Nor did I feel the need to rant and rage on social media about the problems of the world, as I had been doing practically non-stop before I became saved.

It was like being wrapped inside joy, as if joy was something tangible – like a big, soft, warm blanket fresh from the dryer. I had to constantly check my reflection because I was sure I had a giant, stupid grin on my face all day long. And that feeling only got stronger the more I continued to read my Bible – now an actual book that I had bought from Amazon – and pray. That, too, was getting better. I no longer stumbled over my words or forgot what I wanted to say. The hunger to know God, to build a new relationship with my Creator, overshadowed everything else in my life. I lost interest in many of the things that had once taken up all my time, like watching TV or playing video games. All I wanted to do every night when I got home from a busy day was to open God’s Word and keep reading.

But there was one thing that didn’t change during all of that wonderful transformation. I’m still gay. The desire for that sin is still there, as strong and lustful as ever. Everything else about me seems different. I am, indeed, a new creature in Christ. So why am I still gay? Why is this particular thorn still lodged firmly deep in my flesh?

I still don’t have an answer. But I do have a theory. The transformation of the new believer in Christ is not like wiping the old operating system of your ten year old iMac. With a computer you can install a whole new operating system that’s free of the bugs, viruses and malware that plagued the old system. The hardware is still the same old hardware, but the software is brand new. Your computer has been transformed. It performs and operates like a new machine.

But we humans are not machines. We are creatures born of the Fall. Being saved in Christ has made us like new, but the old self – the old, corrupt nature – is still there. The old operating system hasn’t been wiped away. Rather, the new OS is now installed, and the two systems are at war with one another. Why is that, I wonder? Why doesn’t God simply transform our sin nature by wiping it way when He fills us with the Holy Spirit? Wouldn’t that be easier – and more complete – than  forcing us to constantly battle our old selves in order to remain faithful and obedient to Him?

The honest answer is, I don’t know.

What I do know is that God, in His infinite wisdom, has chosen not to remove this particular thorn in my flesh. I am still gay.

           The thorn in my flesh. Yeah, that phrase sounds familiar. In fact, it’s been rolling around in the back of my brain for several weeks now.

In 2 Corinthians 12:7-10, Paul writes of the “thorn in the flesh, the messenger of Satan sent to buffet me.” Those four verses, more than any other Bible passages that I’ve read and also read about, have continued to echo within me ever since the beginning of this journey. Many pastors and scholars agree that that the thorn Paul speaks of was of a spiritual nature, not a physical. Paul says that he “…besought the Lord thrice, that it might depart from me.”

The thorn in my flesh.

What if I am in the same seat as Paul? What if my sexuality is the ‘thorn’ in my own flesh?

I think that part of the reason that God doesn’t just snap his fingers and wipe away our old self is because, without those old, sinful desires and temptations, we wouldn’t continually come back to Him for mercy, grace and forgiveness. It might have taken a little longer for me to surrender if the outside world hadn’t melted down last year, but I have no doubt now that God has always been working in my life, and He wants my love, worship and obedience. My homosexuality is a reminder from Him that I have a choice: I can give in to my sin nature and indulge my own desires, or I can turn from the flesh, take up my cross daily, and follow Him.

God knows us better than we know ourselves. He knows our sin nature, and He knows that when times are good, when everything is going our way, we often forget Him – just as the Israelites did over and over in the Old Testament. We get wrapped up in our daily lives, turn away from Him, and give our worship to false idols instead; or we just pay Him our weekly rituals and sacrifice on Sunday, and then put aside our Bibles until the following week. But it’s during the times of adversity, when God allows the trials and tribulations of life to afflict us, that we come to Him. We seek Him because He is our only source of comfort and peace. The storms in our lives remind us that God alone can save us, can heal us. Our afflictions draw us closer to Him. And, if we remain faithful to Him, there is much reward for our devotion and service. When the storm has passed, we often find a rainbow.

The rainbow was God’s covenant with Noah and his descendants that God would never again destroy the world with a flood. In our modern world the homosexual revolution of fifty years ago took the rainbow as a symbol of pride and diversity. When I entered my adult life as an out and proud gay man, I, too, adopted the rainbow as a symbol of pride in myself. I vowed to live my life on my terms, and I wouldn’t be cowered or ashamed into silence about who I was, of what I had been born as. But, of course, I have renounced all of that since becoming a new child of God. It is NOT my life, but His as a gift to me. I live now in complete service to Him, and Him alone.

But I’m not quite ready to throw away my rainbow bracelet that I wear on my right wrist every day. It is still a symbol to me – and to everyone I meet in daily life – but not the one that it used to be. I have found a new place beneath the rainbow created by God in the aftermath of that flood in Genesis. The peace and reconciliation I have long sought has been found at last, and the rainbow is a symbol of both my old life and my new one in God’s service. I don’t find that conflicting at all, just as I have no problem calling myself a gay Christian. Until such time as God, in his perfect timing and wisdom, decides to change my unnatural desire completely, I will always be a gay Christian, and the rainbow will be a sign of my personal covenant with Him.

The process of reconciling this issue, the spiritual traveling and soul searching that I have done over the last few months, has shown me clearly that God is my Lord and Savior. He has allowed this affliction so that I would do the work that I needed to reconcile what appeared to be a crisis of faith. I wouldn’t have experienced personal growth in my life – and my faith – without this conflict and pain. Yes, it has been painful. Peeling back the faded scars of old wounds wasn’t not all pleasant. I had to go back to that fifteen-year-old kid and have a long talk with him. (See section 5 of this post.) I wrote letters to my parents and my three brothers, apologizing for the way I treated them all those years ago. I have recognized how selfishly I have been living my adult life, and the pride of my old nature has screamed fiercely whenever I bow my knee and my heart every morning in prayer. There is now a fight within me – the old nature vs. the new self – that will never let up until I die. And, sometimes, that fight will be painful. And yes, I already know that there are times when I will fail, when I will give in to the temptation to break my new vow with God. But that failure is not as important to God as whether or not I stay in the fight. And I will stay. I’m in this for the long haul, and I know without a shred of doubt that God is on my side. He wants me to succeed.

Hallelujah, amen!

 - 4 -

           Most of you have seen my post on Facebook from three days ago. My only answer from God to this twenty-four-year-old conflict has been a call to celibacy. Until such time as he chooses to change my sin nature, to change my unnatural desire into a natural one, I have made the following vow to Him:

           I take a vow of celibacy before God; that I have surrendered my life and my will unto Him; that I will not give in to the temptations of my sinful flesh; that I recognize my homosexual desire as a sin in His eyes, an abomination caused by the Fall; that He has saved my soul from eternal damnation, and I owe him nothing less than my whole heart, soul and mind.

           I take this vow on the 3rd of February, 2021.

           Amen.

 - 5 -

           I read a long time ago – probably in a textbook somewhere in college – that one of the tools therapists and psychiatrists use in their counseling of patients is to have their patients write a letter to their past selves. As I mentioned earlier in this post, I wrote letters to my family to apologize for how I had wronged them in the past. After some more thought and deliberation I decided to write one more letter, this time to that fifteen year old kid that used to be me.

           At first, I thought this a stupid idea. I mean, how much more clichéd can one get? Plus, I’ve already treaded into dangerously melodramatic waters in this post. Is yet one more emotional, sappy passage needed?

           Ehhhh…yes and no. Turns out, I had a lot more to say to myself than I thought at first, and, son-of-a-gun, I did feel remarkably better afterwards. Guess there was some genuine, therapeutic value to this little exercise after all.

           So…here it is.

 Hello.

It's been a long time.

Yes, I see you. You've been there all along, but only recently have I begun to really see you. You've been with me my whole adult life, affecting me, shaping me in ways I never realized until now. I thought I left you behind when I left high school. At various times in my life since, I've judged you, shunned you, tried to erase you, or just simply ignored you. I could never understand why you never had the courage to speak up, to ask for help. There were a few adults – or even your friends – who would have very likely sympathized and tried to help you. All you had to do was say something! But you didn't. You kept your secret, protecting it, guarding it like Gollum with his precious ring. I was the one who eventually had to reveal the secret to those around me when I was old enough and no longer ashamed of what I was.

           But now I realize that instead of judging you and blaming you, there's one thing that I should have done long ago. I never said, “Thank you.” Thank you for giving me the strength and courage to step into the world as a confident, independent adult. It was because of you, what you went through silently as a teenager, that I developed the strength and resolve to live my truth as an adult. It was because of you that I knew what I wanted in life. It was never my desire to just go with the flow, to blend into the crowd and do whatever everyone else was doing. I did my own thing. And yes, it would have been better if I had been living that truth within God's will, but God, in His infinite wisdom, decided not to work His will just yet. He chose to wait while I forged my own path.

           Part of me wishes that I could go back in time and be the adult that you needed. I would have embraced you, told you that you weren't a mistake; that God loves you just the way you are, including being gay. And, deep down inside, you knew that you were loved. Your parents told you that every day. But you always had that sliver of doubt in the back of your mind.

“Would you still love me if you knew my secret? Would you still accept me if I was gay?”

I, the adult looking back at you across the gulf of years between us, know the answer to that is a resounding “Yes! They have always loved you, no matter what!”

           Part of me also wonders how our life would have been different if you had reached out to the one person that understood what you were going through; the one that knew your pain – and your secret. It was He that made you, after all. What I can see so clearly now is that it never occurred to you to reach out to God. You only knew Him through the church, through your teachers, through your parents, through all the endless rules, and restrictions, and demands that they all placed on you. That's what you rebelled against. God, to you, was just a system, an institution that governed every corner of your life. That institution would never understand your secret, would never accept you for the real you.

           But He was there all along. He was there on those nights when you cried yourself to sleep. You were struggling to understand your pain, to understand the turmoil inside you, but you didn't have the words or the wisdom or the experience to fully realize it all. All that you knew was anger, frustration and fear. But God understood you, and He was there in the darkness, crying with you.

           I want so badly to be there now, to wrap you in my arms and wipe away your tears and tell you that everything will be okay. Because it will be. You can’t see it now, but things will get better. You will find a way through this, and you will emerge on the other side with a strength and resolve that you never knew you had within you. The rest of your life is an as-yet-unwritten map of joys and blessings, failures and setbacks, triumphs and successes that will make all of this suffering worthwhile. You will know happiness that you couldn’t dream of – most of it found within the family that you don’t understand or get along with now. (There are 10 nieces and nephews that think you’re the greatest uncle ever, for example.) God has a plan for you, and, like the father of the prodigal son, He will be there with open arms when you finally come back home. He will accept you, just as you are.

           But all of that is for later. For now, just know this: the storm will pass, and there will be peace.

           You will find your rainbow.

[bidrums]

Things Stephen King has actually said RP starters (change pronouns as needed)

(From the Politics and Prose book talk in 2014)

“It’s strange to be me.”

“I’m not sure what it is, but I love it.”

“I usually do the same shit every time.”

“I love jokes. My wife says that’s why she married me.”

“Anything could be going on in there, like rites.”

“Books are a big deal.”

“I thought I might get an apology, but the guy looked at me and said, ‘Buster must not’ve liked your face.’”

“Sometimes it works out, but it doesn’t work out like you think it’s gonna work out.”

“Hey, I don’t make the news, I just report it.”

“I’m delighted that they lived!”

"You’re no longer in a vacuum.”

“I’m fucked.”

“I was like the girl on that street where everybody says, ‘That girl’s got a reputation.’”

“They don’t necessarily want blood, guts, and brains in their teeth, but they don’t particularly mind it either.”

“I was just a little dipshit kid from the country.”

“They had a good shot at your head if they wanted to take it.”

"I can't see for shit.”

“I won’t necessarily answer, but I might.”

“That’d be really weird.”

"I don’t give a shit. I really don’t.”

“You need to be able to take criticism.”

“Come on, (name), stand up!”

“There are other worlds than these. Kansas City, for instance.”

“I wasn’t there, which was very smart of me.”

“I must answer.”

“See? There’s a sick pup right there! She read IT when she was ten!”

“Hello!”

"Everything was broken and I was in pain.”

"Kill those bitches!” 

"Oh God no.” 

“This is scary for a guy like me.”

“I’m getting the hell out!”

"It’s had an influence on my life.”

"We were like two little grains of salt in a pepper shaker in that theater.”

“I never had friends like I did when I was eleven.”

“A guy broke into our house and said he had a bomb.”

“What?”

“I became the Great Pumpkin.”

“Technology has outraced our morality.”

“If I tell a stupid joke, everything that I say after will sound more intelligent.”

“I have done the best to scare the shit out of you.”

“Most of us have hermit tendencies, and large crowds scare us.”

“He said, ‘I’ll put you on a big-ass Harley’ and I said, ‘I’m there.’”

"It was a little easier in those days because they actually had to write a letter.”

“I don’t care.”

“I had another point to make... I forgot what it was.”

“On the other hand, let’s not.”

"You explore the room up to the corners, but there’s always something else under the rug.”

“Do you have a question?”

“I got hit by a van, and I was in the hospital.”

"People are so sophisticated these days.”

“Two jumper cables walk into a bar. The bartender says, ‘Okay, I’ll serve you, but don’t start anything.”

"I may have a future in this business.”

“Read a lot of books.”

"It’s like pissing out on the ground. Once you’ve done it, the urge goes away.”

“I had another point to make... I forgot what it was.”

“It’s a tough job, but somebody’s gotta do it.”

“I love stupid jokes even more than smart ones.”

“There’s kind of an S&M thing going on.”

“Fuck you! We’ll fill it up!”

"Put your hands up. I’m going to tie you to this bedpost with a couple of ropes, and I’m gonna see if you can get out without untying the ropes.”

“This is too good. We’ve gotta do it again.”

“The more successful you are, the more you need to try to do the right thing.”

“Most of the people that I meet are fairly nice.”

“It’s easy to fall out of touch.”

"Well, wait and see.”

“That’s no bullshit.”

"I was wrecked to the eyeballs and in a lot of pain.”

“I don’t know.”

“Not yet.”

"What if that’s not possible?”

“If you want to know the name of the world’s tallest redheaded man, you can go to the Internet. It can be full of shit, but you can get a name and you can say you got it from the Internet.”

“Now that wasn’t too scary, was it?”

“Where are you?”

“Sometimes being a bitch is all a woman has.”

"Get a life.”

"After that accident I could have all the drugs I wanted!”

“Very cool, very cool.”

“I live for Rock and Roll.”

“I’m pretty sure it’s not Ebola.”

“That’s why they pay me the big bucks.”

“You have to yell because I blasted out my ears listening to ACDC.”

"What’s coming next is a film about a little, skinny White girl with menstrual problems, and this audience is gonna fucking hate it.”

"I think the only road to writing that is self-propelled is reading.”

“They don’t call it the Home of the Newly Wed and Nearly Dead for nothing.”

“I couldn’t figure out what the fuck was going on in there.”

“Shut the fuck up, little girl!”

“This is really special.”

“I don’t even try to look at it. It gives me the horrors.”

“He said, ‘I’ll put you on a big-ass Harley’ and I said, ‘I’m there.’”

“I don’t know if I’m the right person to do it anymore.”

“We’ve still got these bad fucking tempers.”

“She was a cockadoodie brat!”

"Wikipedia is my new god.”

“I’m having a good time!”

“Beep Beep (name).”

“THAT’S IT! THAT’S IT! THAT GIRL AIN’T NEVER GONNA BE RIGHT!”

[playunderground]

Introducing OVERSOUL: An Interview with Derrick Saladino

Last month, I had the pleasure of sitting down with Derrick Saladino to talk about his brand, OVERSOUL. When he pitched OVERSOUL to me in his initial email, he described it as “a lifestyle brand created from identity crisis,” and that “counterculture/subcultures like anime, gamer, emo-punk, euro-techno, and underground hiphop/b-boy culture heavily influence the brand’s creative direction.” I stared hard at the first two influences, and then stared not-as-hard at the rest of the influences, wondering how these various subcultures could overlap.

My brain being comprised of worms and dirt, I assumed that the anime and gamer influences meant that the designs were going to look like Bart Drinking Lean or Sasuke Wearing Supreme. (In other words, a caricature of anime-inspired Instagram ad streetwear.) This assumption changed quickly after taking a look at OVERSOUL’s site. Their first collection, ISEKAI, is comprised of three pieces. The logo tee and hoodie both look great, but the third piece was what really caught my attention: it’s a button-down tee adorned with daggers. At a glance, it looks nothing like anime- or gaming-inspired clothing. This was the point at which I snapped out of my irony-poisoned haze; the world of memeified, ironic-but-not-quite-ironic hentai tees and Goku Smoking Weed edits had calcified my expectations of what forms of inspiration a brand could and couldn’t pull.

It makes sense in the context of the rest of his influences and the ethos that he operates under – to get ahead of myself for a second, Derrick had this to say of his interest in various countercultures:

"When people express their passions or life to a certain degree, it just pulls me in. It’s like, ‘Okay, I don’t know what the fuck it is, but show me. Let me indulge.’ That’s really how I get into things."

In talking to Derrick, on and off the record, I saw a talented designer who was unapologetic about what he was interested in and passionate about. He’s also a huge geek that runs a bi-weekly Smash tournament at a local nightclub.

(This interview has been edited for length and clarity.)

"Okay, wait, first and foremost, my name is Derrick Saladino and I am a fucking gamer. Before being a designer or anything, I am a fucking gamer.��"

Daniel: What is OVERSOUL? 

Derrick: OVERSOUL is about identity crisis. It’s my experience dealing with that personally. Growing up, I never really fit in to particular popular groups. Every time I would attempt to make new friends, I would stumble upon the randomest shit: anime culture, gamer culture, I’d end up becoming friends with a lot of emo-punk kids, techno. Nothing that I fell into was mainstream, popular culture. It was a lot to do with being lonely and trying to make friends. With OVERSOUL, thinking about all that kind of shit, dealing with identity crisis – obviously there’s a lot of people who’ve been through that – I want to create a new identity or community of people who share similar values and, you know, take pride in it? 

I mean, even the name, OVERSOUL, I ripped the word from this really old anime that I used to watch growing up, Shaman King.

Shaman King? What the hell, like 4Kids shit?

Yeah. That wasn’t the first anime that I ever watched, but it was something that I was really into. From being like 12 to even later in my high school, I just loved it. The concept was so cool – taking a soul and imbuing it in an object to make it powerful. It just looked fuckin’ sick. When people wear my clothes, I want them to feel empowered. That’s how I want people to see it. Soul being clothing, putting it on yourself, there you go.

Spirit Integration is, I don’t think the tagline to the brand, but it’s also part of it. Spirit Integration is mind, body, and spirit, and for anyone into the spiritual side of life, that’s what makes us. Our thoughts and mind and DNA – that makes us who we are.

When I read the description on your site, I noted that you referred to OVERSOUL as not just a startup streetwear thing or a brand, but a conceptual design experience. What does this encompass, and why did you pick this specific wording?

None of the stuff I make or have made in the past is very conventional. It’s been pretty avant-garde, I would say. I’ll have an idea, and regardless of whatever trend is going on right now, I just fucking do it. When I make clothes, I’m not making clothes for the public, really. My mentality is more like, “You know what would be sick in a game? If the costume looked like this.” That’s why I say it’s a conceptual design experience.

Has being involved in the industry and working behind the scenes affected how you understand your own brand after launching? What about how you understand customers and other brands, now that you know what the design process is like?

First-off, let me just back up and go over a history of what I did before OVERSOUL. In high school, I made clothing because I hated what everyone else was wearing. This was 2011-2013. During that time, that’s when I had a brand and brands like Obey, Diamond Supply, and The Hundreds – literally peak Tumblr hypebeast, Zumiez, starter pack shit – were around. I looked around at everyone else and was like, “I can’t click that, it’s not resonating with me.”  I had two other brands after that, and then came OVERSOUL. So I have this history of kind of knowing the market, even being a consumer, and evolving as a businessman and designer. I don’t think anything has changed. I think I’ve always stayed true to doing my own shit, rather than trying to compete with everybody else. Don’t get me wrong, I’ll notice what other designers are doing and some things I’ll take note of or inspo from but I hardly think about other people, to be honest. I respect everyone’s hustle, I just can’t be doing the same shit.

Give me your top 3 video game fits.

Top 3, oh my god. Snake from Metal Gear Solid V – very techwear, utility as fuck. My previous brand before this was techwear, and I had to stop it because techwear is so hard to sell. 

I’m really into draping fashion. Cloud, Final Fantasy VII, it was the movie Advent Children – you play Smash, right? There’s two costumes in there: the black, and like this, not really skirt, but it covers up somewhat? All-black, huge sash going on, it reminded me of Yohji Yamamoto.

Something that I’m going to make in the future is inspired by Naoto from Blazblue. His outfit, I looked at it and I was like, “Yo, this could be fucking, like Chrome Hearts, like what the fuck? I’m just gonna abuse this character design, it looks amazing.” I think that fashion right now, what really gets people’s attention on social media, is just some crazy shit, I don’t mean dumb shit, but like, just has to be very bold, and I think that’s what Naoto’s character design is. His pants have this huge cross on them. I think that’s one of the most crazy things I’ve seen in awhile.

Let’s talk about Anime-den! It’s this thing that we started roughly 5 months ago. One of my best friends here, he actually works at Fortune [Sound Club, a nightclub in Chinatown], and he’s a music producer. We really bonded over clothes, anime and gaming, and we had this idea – I think we were just high as fuck one day – and I’m like, “Yo, you know what would be fucking dope? If we brought weeb shit into the club.” I think he was just joking around, but he was like, “That would be really fun to set up, we can do it.” 

[Weeb being short for weaboo, a pejorative term referring to those obsessed with Japanese culture to the point of fetishization and idolization. It’s been ‘reclaimed’ by some fans of anime, used ironically as a form of self-deprecation.]

So, the next day happens, we’re talking, and he asks me, “Do you actually wanna do it?”, taking it seriously. I’m astonished. I was fucking joking, you know? We were just some high guys. He pitches the idea to Fortune and they approve it. At this point, we’re like, “Okay, we gotta actually invest all our effort into this,” because we’re actually gonna do something that I personally haven’t seen anybody do before – bringing a game into a club, anime into the club.

It’s really cool. Just yesterday, the commentator from Vancouver Street Battle came to Anime-den. Pride? He commentated for Battle of BC 3 and Pinnacle. He has ties with Animebae, too. [Animebae is a local anime-inspired startup streetwear brand.] Who would’ve thought that this guy would come through? And he brought his friends. He was telling us that what we’re doing is sick, and hearing this from a guy of that calibre in the gaming or Smash community, it really shook us. We’re actually bringing in people who play the game seriously here. 

How has setting it in a club made it different from other tournaments that you’ve been to? How does the dynamic change?

It’s a little different because when it comes to actual competitive events, people have a different mentality when they enter. They’re there to win and they practice hard for it. As for Anime-den, it’s the total opposite. It’s very casual, we’re all just drinking, blazing, whatever. It’s just the environment where, you know, dim light in a club, there’s music going on in the back –I guess to some gamers it can seem distracting? But I think people, they don’t care. They just play. They’re just there to have fun. Totally different dynamic from an actual event. 

I think that the purpose of Anime-den is to bring people together. That’s literally what Anime-den is for.

Yeah, I just noted here that I think it’s consistent with your brand, in that you’re translating the intangibility of these digital spaces like anime and gaming that people bond over, and you’re putting it into a physical space and letting people actually further develop what these subcultures would look like in person. Like, when you think of anime or gaming in real life you think of Anime Expo or cosplaying or some shit – and that’s fine, people have fun with that [Editor’s note – I think it’s fun!] – but it’s not the only mode of expression. With events like this, I think it’s cool that you’re saying, “If you’re a gamer, there’s another avenue for you. You don’t have to dress up or anything…”

I mean, walking in today and meeting you, you wouldn’t have gotten the idea that I was super into anime or gaming. I just look like a regular dude, right? And my clothing gets inspired by it, but I don’t really look like I’m cut from the legit anime cloth. Choosing these lifestyles and putting it into this real aspect, I think it can appeal to everybody. People tend to judge a lot of things, but once you step into the Anime-den room, whatever perspective you have about anime to begin with, I’m pretty sure that changes. Man, the crowd, they look all the same as you do too. We’re all normal people, we just like cool shit.

I think we should talk about ISEKAI.

OVERSOUL’s first small collection was ISEKAI. Translated to English, it would be ‘a better world,’ and I named it that based off of the anime genre, isekai. When you watch these sort of things, it’s usually someone going to another world. For my first collection, I wanted to welcome people to my world. That’s why I chose ISEKAI. One of the big graphics for the brand was the blade shirt. [On the site, it’s name is the Beginners Dagger Shirt.] My reference for that was playing MMORPGs. Typically, the first weapon you get [in MMORPGs] is a short sword or dagger. I wanted to be like, “This is the start of my brand.” This is your starter item. It’s funny, when I tell people this – they’re always like, “I never thought…”

[laughs] It’s really cool!

That’s why I went with ISEKAI. This is what my world is. One of OVERSOUL’s long-term goals is actually establishing ‘my world,’ if that makes sense? There’s only a handful of designers who have, like, captured a signature silhouette. For example, Rick Owens. When you see [a Rick Owens piece], you know it’s Rick Owens. If Zara did the same shit as Rick Owens, you would look at it and be like, “That’s Rick Owens.” You wouldn't call it Zara. That’s what I’m trying to establish for myself, to create that silhouette for myself eventually in the future.

What’s up next for OVERSOUL? 

Hmm, how should I put this... should I leak something? I’m going to drop an accessories part sometime soon. That’s in the design process right now, but I’m looking forward to doing my next big collection.

There’s this one song that I found in the past during my peak weeb days: Plastic Love by Mariya Takeuchi. A couple of months ago, they released the first official music video for it, after like 35 years, which is fucking insane – they should have done that a long time ago. I totally forgot about the song until I saw the music video. It’s something that I could relate to before and can relate to now, and I definitely want to build my next collection based on Plastic Love.

I think Plastic Love works really well because I’m surrounded by that scene in Vancouver – I work in Yaletown, and that’s the Yaletown lifestyle. It’s very lustful, but you don’t care. It’s all fake shit, really. That’s what Yaletown culture sorta is. I wouldn’t say that I’m like that, but I think that I could definitely expand on the topic through my brand. It’s not necessarily identity crisis, but the genre and artist kind of make it a subculture.

There’s also a few collabs on the way. One with a music group, another with a tattoo artist. What I really wanna do with the tattoo artist – he does anime tattoos – is ero art. Like, erotica. I think it’s a slept-on art style. It’s not generally for the public, per se, so I think that it would be something worth making. Super ecchi, maybe line art. I want it very exaggerated, even bondage-type shit. 

There’s a lot of things where people are like, “Oh, that’s too much!” But you know what, it could be sick! This is why I do things solely for myself. As long as I get a reaction from somebody, I’m happy with that. Wanting a response, not even approval, just being acknowledged, that this shit exists, it motivates me to keep doing what I do. 

I thought about doing graphic design shit; anime erotica art goes really well with techno. That kind of scene, the way that European style posters are, if you take the art and fuse them together, it works really well. I’m like, “How come no one has done this yet?” 

So you’re treating it more like art and not just a part of anime culture?

I view anime as its own respective art, and with art, there’s no rules, so I can just take this and this, and bang. At the end of the day, everybody wants to see new and cool things. People are always going to have their own subjective opinions, but as long as you have their attention, you’ve already won the battle. That’s the mentality that I carry, that everyone has their own opinions. 

Last question: what are your top 5 video games?

You know, I was trying to prepare for this interview – I didn’t even think this would come up.

[laughs] Come on, man.

I’m gonna put Super Smash Bros. Melee on there – I’ve been playing it for so long, it’s literally been bonded with my DNA. 

I don’t wanna say Ocarina of Time, because I think that it’s everyone’s favourite, but I mean, it’s still up there. It’s an all-time masterpiece, but I enjoyed Majora’s Mask a lot more. The concept of the world being blown up by the moon, in-game time, the moon crashes in like 3 days, and you keep going back in time, skipping whatever, I think it was so much fun, so yeah. 

I really like Fire Emblem: Three Houses. It’s very recent, but I have so many hours on it already, and I can’t stop. I haven’t felt this way about a game in a long time. It’s so replayable. Once you finish Ocarina of Time, you probably don’t touch it for a while. When you play FE, you’re like, okay, let’s do the next one. There’s three houses! Even after doing all three, it’s like, “Oh, I’m gonna try again, but I’m gonna make this character like this.”

I grew up playing a lot of Roller Coaster Tycoon, unfortunately, but it’s fun. It’s not a typical gamer thing, but I love it. 

I might put Final Fantasy VII on there, too – when Aerith died, I real-life teared up, like, “Dude, no way, you’re really gonna kill her off like that? You gotta save her!”… and then she dies. I’m pretty sure after that happened, I didn’t touch the game for a week. I was actually emotionally harmed. I’m really into RPGs – being able to emotionally attach yourself to characters, I think it’s a beautiful thing. 

Any last things you wanna say?

I want my brand comparable to Chrome Hearts, MISBHV or Rude [Vogue]; when they have their own aesthetic and that’s what they do, that’s what I want to build as well. The idea that I take a lot of inspiration from gaming, it really shows.

Maybe I’m hungover, so I can’t really find the words right now, but for anyone trying to do fashion, music, whatever, as saturated as the community seems at the moment, you just have to get your foot in the door and start. Yeah, there’s competition, but to be honest, with all the people here who have brands, I’m friends with all of the people who make them, and I have no judgement about if their clothes are wack or not. Some things I don’t agree with, but everyone’s on the same hustle.

OVERSOUL’s ISEKAI collection is available now online at oversoul.online. 

[punkscowardschampions]

Grace & Janis

Grace: OMG you and the new boy! 💘🙌 Grace: love that for you babes Janis: lol thanks Grace: 😂😂 k yeah you're busy Grace: I will need that goss tho Janis: dumb and dumber will make up their own to fill in the blanks, I know Grace: LOL Grace: obvs but like Janis: you want the actual truth to spread, yeah Janis: you're alright, soz you won't get that cred Grace: UM rude I want the truth to know Grace: You're MY sister, hello Janis: 👌👌 Janis: hey Grace: 🙄🙄🙄 Grace: ugh just say he's boring whatever Grace: I know the feeling Janis: leave the games to your mates, and the jumping to the wrong conclusions, yeah, we ain't playing that shit Janis: why would I bother if he was, like every other cunt here Grace: Duh I'm only here cos of Leon Grace: so unbothered too Janis: 'course you are Grace: I unbae-d him hun, obvs am Janis: yeah, so you're here just for the fun Janis: cool Grace: I'm here to show him what he's missing so yeah Janis: 'cos you 'unbae-d' him Janis: defs the actions of someone very unbothered and not a girl who got dumped and is seeing how fast he gets a new bitch, and who Janis: count me as not it, yeah 👍 Grace: not even! I know he's seeing Kaya and like I said, idc Janis: well then, not showing him nothing then, he don't miss you Grace: OMG this is so yesterday Grace: here for your 😍 not my 🙄 Janis: are we? Janis: I'm here to pass PE Grace: not what the new boy's here for tho Janis: yeah, not in my class Grace: I know Grace: he takes art Janis: lol why do you know that Janis: you don't Grace: why DON'T you know that? Grace: 🔎👀 Janis: not out here doing a survey Grace: I hope not Grace: keep it sexy honey Janis: sexy Janis: you sound like a nan Janis: a weird one, at that Grace: 🤞 you don't look like one Grace: what ARE you even wearing rn OMG Janis: yeah, 'cos I'm the one that thinks a cardigan is stylish Janis: my pjs? Grace: 😱😱😱😱 Grace: YOU'RE JOKING Janis: it's not particularly funny but Janis: knee slap away Grace: I literally can't help you Grace: 🙏 bitch Janis: everyone's ready for bed, what are you chatting Janis: I wasn't getting dressed again Grace: not everyone's ready to bed a hot boy tho Grace: I can't even with you Janis: if we were gonna fuck he'd see even less so Janis: don't think he's any more bothered than I am Grace: That's SO not the point Janis: are you gonna tell me Janis: cba to guess, like Grace: we do not have time for a masterclass! Grace: 🙏 you're right babes Janis: considering I'm here, I clearly am Grace: unless he's literally inside you rn in which case EW don't chat to me Grace: you don't know that for sure Janis: why would you even say that Janis: you're twisted Grace: Oh please Grace: I'm a nan, UM okay Janis: yeah, and I'm not interested in the incest you're peddling, thanks Grace: why would YOU even say that Grace: so gross Janis: you brought it up Janis: you think you'd be better at gaslighting by now Janis: tell your boyfriends to up their game Grace: 🙄🙄🙄 Grace: tell your boyfriend you don't always do 0 effort, he might be new enough to fall for it Janis: you get one that stays longer than the 3 minutes it takes him to pump and dump, I'll listen to your 'advice' Grace: you get one EVER & maybe I'll take it Janis: yeah, egg on my face for not letting every lad that wants to inside Janis: lmao 🥴🥴🥴 queen of romance as if you've ever had that either Grace: I've turned down so many lads THANK YOU Janis: 😂😂😂 Grace: 👌👌👌 👋 Janis: k yeah you're busy Janis: turning away all those elligible bacherlors will take all of two minutes of you staring at yourself delusional in the mirror, like Janis: nighttime routine! Grace: You're such a bitch Janis: Yeah, you too Grace: Literally where?? Janis: we do not have time to go through all those receipts! Janis: honey Grace: You don't Janis: 💔 Grace: sure Janis: Go talk to Holly and Jessica, they'll make you feel better Grace: I'm doing my night time routine, babes Grace: duh Janis: besties who cry together, no Janis: that's your whole schtick, they'll be inconsolable by now Grace: I'm not crying off a £35 mask Grace: you'll all have to get over it Janis: how effective it is on you, you may as well use it on them instead Janis: revenge acne, very cute Grace: I'm so sorry that my skin needs like a £100 one, okay? OMG Janis: yeah well, I appreciate you realise how tough it is on me Janis: tah babes Grace: leave me alone Janis: I have Janis: 💔 remember Grace: fine, go away Janis: find a spare room and make that feasible Grace: don't even bring him here Grace: I s2g Janis: it's alright, he don't fancy you Janis: the mask won't shatter the illusion, like Grace: Exactly, so just don't, okay? Janis: I'm not going to, Christ Grace: 👌 Janis: Really, Grace, what the fuck Grace: ???!! Janis: like I'm gonna fuck anyone when you're in the room Grace: like that's what I said or meant Janis: yeah, so as per, you can have your friends in whenever Janis: gotcha Grace: that's different Grace: my friends aren't boys Janis: wouldn't make a difference to you Grace: OMG I'm literally saying it does Janis: and it's bullshit Grace: sure Janis: you know it is Grace: no I don't Janis: you want an example of how much of a bitch you are, case in point Janis: my friends were never good enough, male or female Janis: yet we all have to put up with yours every weekend Grace: You don't have friends for me to judge Grace: if I was even bothered which I'm obvs not Janis: Convincing as it was first time 'round Grace: UGH Grace: I'm happy for you but I don't need to extend that to a welcome party in our room like Janis: Whatever Janis: later then Grace: Bye Grace: Are you back in for good? Janis: Probably Grace: I'll get the light then Janis: 👍 Janis: I would've found my way alright, like Grace: sure but I'm not breaking my neck thanks Janis: from the bottom bunk? Janis: impressive Grace: the amount I overpacked is Grace: cannot move Janis: note the 'over' there is negative, not positive Grace: oh great 💘😘 hasn't put you in a better mood Janis: you're the one here copping an attitude 'cos I won't enable your problem, but go off Grace: if you wanna invent problems for me to have, you go off hun Janis: the 'you've got enough' comes too easy Janis: make me work for it Grace: & you're never too busy, yeah? Grace: poor boy 💔 Janis: you see him here Janis: specifically not, on your orders 'cos you out here looking like shrek Grace: he just left you, give him at least one sec of thought like Grace: so rude Janis: capable of having more than one at a time, sweetheart Janis: god bless Grace: LOL Grace: 🙄🙄🙄 Janis: no use, won't be able to spot your brain like that Grace: Thanks for the advice Grace: I was gonna say it for actually doing what I asked but you're right back to being a bitch again so 🤷 Janis: 'cos the definition is famously 'do everything I say or you're a cunt' Janis: you'll never be Mia, babes Janis: not got that kinda clout over them, let alone me Grace: OMG stop Janis: 'cos you know it's true Janis: no bigger bitch than your bestie Grace: You can take the title if you want it babes Janis: your bestie? Janis: no tah Grace: the biggest bitch Janis: same difference Janis: keep up Grace: You don't even know her Janis: we ALL know her 🙄 Grace: She can be a lot, UM HELLO, so can I Janis: 😱 NO Janis: fucking hell Janis: what a revelation, call the press Grace: The rumor mill is focused elsewhere rn Grace: 💔 obvs Janis: I know Janis: get a nude 'leaked' like your fat friend Janis: worked for all of ten seconds Grace: if you want me to kms sure Janis: 🤷 Grace: won't call the press on that revelation hun Janis: I wouldn't Janis: bit embarrassing Janis: not all publicity is good publicity Grace: you'd know I guess Janis: 😂 you're actually jealous Janis: that's funny Grace: of what? Grace: you losing your virginity finally Janis: there's nothing sadder than sounding like a rode hard put away wet slag full of regret at 15, for starters Janis: we get it, you've never had an orgasm or a 'man' that weren't a piece of shit, get a vibrator and put down the cigs, Shirley Janis: and secondly, not got time for the list when you know perfectly well what Grace: & there's nothing more tragically desperate than getting with that boy cos he doesn't know anything about you Grace: he'll find out Janis: and everyone knows everything about you Janis: rather, they could, if they were interested to ever look Janis: it's gotta be hard being 10th most interesting, even Junior had some closeted appeal Janis: 💔 Grace: okay Jan, you're so mysterious Grace: good luck working that angle for another 15 years babes Janis: good luck being a bleeding heart for that long Janis: interest in the sob story ran dry long before your eyes have ever Janis: how infuriating, I don't want it, actively try to get rid of it, and I still get more than you Janis: gutted for you, truly Grace: sure Janis: I know, sympathy ain't what you want Janis: but it's all that's on offer for you so chow down, babe Grace: 😂😂 you think you know me like that Janis: everyone does, remember Janis: you think you get it both ways Janis: take that whilst you can 'cos it's coming up for 5 years and truly, the dead sister bit is dead Janis: Kiera O' Malley's dad died so it's #overparty sweetie Grace: You're twisted Janis: no shit Janis: get them to get you a therapist, all the 👂👀 you can buy Grace: Why would I go when I can send you in with all the issues you've invented for me Grace: hmu with the highlights hun Janis: Christ, don't pretend you don't know Janis: you want that angle Janis: to be this pathetic AND unaware of it Janis: self-awareness is your only shot at some dignity at this point Grace: I know all my angles thanks Janis: it's super funny when you pretend to be a full-time bimbo Janis: not tired at all Grace: IKR 🙌 Janis: kinda sad Janis: do you ACTUALLY think they'd rather be friend with the OTT 'happy' bitch, genuinely? Like you HAVE to know all your 'friends' are waiting for is the inevitable meltdown when you fall apart so they can see what earrings they can scavenge from your carcass Janis: livetweeting how #problematic you are and finally saying how little they fucked with you, anyways, but all the best in life, nothing but love, girl 😘 Grace: Oh honey, I'm 100% not that bitch EVER Grace: can't you spy the dynamic from your moral high ground? awks Janis: oh honey, just 'cos they're keeping the runt around to fatten up, does not mean you're not next on the spit Janis: sadder than I thought Janis: you'll actually be sad when it happens, fuck me Grace: flattered to be called out as that thin tbh Janis: ha, eating disorder gang got jokes Janis: burns calories Janis: not AS much as crying though so crack on Grace: Mhm so does hooking up, so you'll have a way into the squad now hooray Janis: not the way y'all do it, pillow princess Grace: you've never seen the way I do it Grace: my tapes are yet to be leaked Janis: as if they're filming Janis: darling if you were any good, you'd get callbacks, not pied off before a camping trip Janis: but god bless with that #metoo spirit Grace: everyone's ALWAYS filming, check your socials Grace: & I dumped him so 👏 for bringing that fake news back Janis: nah, you didn't Janis: you should get dumpee tatted right under your doormat forehead tat Janis: let 'em know just how much they can get away with Janis: so hot Grace: were you there lurking or are you finally over that now? Janis: lol i'm the one with the obsessive personality Janis: now you're just being silly Janis: check your socials Janis: you've not copped that totally 'anon' post with all the tea only a REAL bestie SHOULD know? 🤔 Grace: I came here so obvs I am ridiculous yeah Janis: no shit Janis: you should be home, smacking her in the face Janis: but you've chased after a lad who was 3 fingers deep in another silly bitch at brekkie Janis: that's fun for you, yeah? Grace: 🥊 is more of a look you like to wear Grace: but sure Janis: sort it out Janis: it's not bad enough you let anyone with a dick in this town make a mug of you, you have to let her as well Grace: I didn't come here for Leon Grace: he wishes Janis: This is why I can't do this with you Janis: he doesn't and you did Janis: crying otherwise helps your case none Janis: actually do something about it if you don't like the narrative Grace: That is literally what I'm doing Grace: if I stayed home it would look like I was crying over him Janis: well right now you just look like you're stalking him Janis: maybe if you tried with the activities, like Grace: ugh that's easy for you to say Grace: it'd look really good when I tried & still can't do it Grace: Get a clue OMG Janis: I ain't saying become Bear Grylls Janis: just have a laugh, with the other girls on this trip that ain't too scared to look anything less than their knock-off idea of 'perfect' Grace: as if Grace: the other girls on this trip don't wanna be my besties Grace: 🔪 are out Janis: 🙄 Janis: yeah and that helps the lads fuck all of you over Janis: just build a fucking raft together, don't need to braid each other's pubes and make friendship bracelets on the last day Grace: 🙄🙄🙄 Janis: no bitch fucks with me, I ain't getting pushed into the lake Grace: I'm not you Grace: 💔 obvs Janis: yeah, use some of that scathing attitude on the people who need to hear it Janis: why can you be a total bitch to me but you'll 😢 and hold back on every other cunt who actually wants to see you fail Grace: you're my sister Janis: don't remind us, yeah Grace: never Grace: it's bad enough we're sharing a room rn what am I 9? Janis: not my fault your bestie can't fart without breaking a bone Janis: if I could share with anyone else, obvs 💔 Grace: it's not my fault either Grace: anything she does Janis: wasn't about to say you were the instigator of the starvation army Grace: Duh Grace: not looking like this I'm not Janis: 🙄🙄🙄 Janis: her dedication to ending up in the ground with all her #thinspiration goals is not aspirational Grace: & neither is this Janis: soz, you wanna truffle shuffle louder, I didn't catch the scope of your GINORMOUS wobbling jelly rolls from here Janis: shut up Grace: you've literally said worse to me Janis: and? Grace: don't tell me to shut up Grace: so rude Janis: you know I ain't here to listen to you chat utter shite Grace: I just said, it isn't & so have you before Janis: That's your problem Janis: getting your esteem from people who hate you Janis: yourself included, naturally Grace: 🙄🙄🙄 Grace: if that were true Leon wouldn't be my ex Grace: go tell him to shut up if you're so concerned Janis: if it weren't true, you wouldn't have fucked with him in the first place Janis: or include him on the list, he's a prime twat Grace: We get new boys literally never & you 💍 him when we did Janis: don't be dramatic Janis: you go for the wrong ones to begin with Janis: correction, they go for you and you don't tell 'em to fuck off Grace: Oh okay yeah I'll date the 🤓 Janis: Probably better than getting piped n pied by the fuckboys Janis: seriously, how many have you lot got in common, it's grim Grace: not if I don't understand half the words they say Grace: I've got you to make me feel stupid Grace: & the others, 10th most interesting, right? 🏆 Janis: you want to be stupid Janis: or at least be seen as, pretend you are like that makes all this shit okay somehow Janis: who am I to deny you that, bimbo? Grace: 😂😂 you don't know what I want Janis: neither do you, chuckles Janis: it's a shit show Grace: Exactly Grace: but I know what I don't want & it's 🤓 thanks Janis: like there's two choices Janis: you don't live in an american teen drama, much as you make-believe it Grace: like I'm spoilt for any Janis: stop being so judgemental Janis: not gonna do you any favours Janis: if I need to tell you that, when I go out of my way to do it, you've got a problem Grace: neither is running some kind of virgin training school Grace: but sure Janis: 🙄🙄🙄 alright Grace Janis: continue to cry about how shit your friends are, how shit the boys who fuck you are, whilst only letting the worst people into your life Grace: OMG I'm just saying everyone already thinks I'm gonna take my clothes off every time I upload Grace: I don't need predatory status against 🤓 Janis: because I'm saying fuck every nerd in school without prejudice Janis: I'm saying there's plenty of alright lads who would like you that you won't give the time of day right now Grace: bitch where?? Grace: an alright lad likes YOU not me Janis: so all boys are shit Janis: like all friends bitch behind each other's backs Janis: YOU'RE settling because you don't reckon you could do any better, that no one decent would fuck with you, admit that 'cos blaming the world ain't gonna change the world you're surrounding yourself with Grace: SO DRAMATIC Grace: I know I can't, I've been sat down here saying it literally the length of this convo Grace: 🙄🙄🙄 Grace: I've said it, you have, Leon has, the boy before him has Janis: Nah, you won't try Janis: you're scared everyone's right Janis: get some fucking ambition and get out of this town or you're gonna end up like the rest of them Janis: knocked up by some prick from 'round here and that's all you've got Grace: cos this town is the problem Grace: as if Janis: death tolls high for a reason, baby Janis: Carly, Eds, they were trying to escape too fucking late and they only way they could Janis: at least they got out, everyone sensible has Janis: Ma, Rio, they're fucking stuck for life Grace: they were trying to escape people, things, whatever Grace: she was no happier anywhere else we lived Janis: we were babies, you don't remember that Janis: that's the bullshit they've fed you 'cos it's all that keeps them from doing themselves in with the guilt Grace: okay Janis: anyway, semantics, if you want it that way, girl Janis: it's this family we all want out of Grace: but we can't Janis: yeah, we can Janis: where's Billie, where's Junior, Nancy Janis: like I said, anyone with sense jumped ship there and then Grace: that's away not out, nobody gets to be out Janis: they're not coming back Janis: they're as out as she is Grace: no they're not Janis: get a clue and check out 'til we can actually go too Grace: check their socials then check hers Grace: she's the only one who died Janis: worse than dead Janis: least you can all pretend she didn't wanna go, yeah Janis: she was coming back Janis: they're actively choosing to stay the fuck away, every day, and they're right Grace: She was, Janis Grace: cope with that Janis: she's dead anyway, cope with that Janis: all the family love in the world ain't saved none of us, her included Grace: It's not me hiding behind her Janis: it's not hiding when you don't want to be found Janis: and you can babble on about what an open book you are but you're the biggest fake of them all Janis: at least da flaked all those times he couldn't hack it, at least ma's a cheat who's fucked over everyone she 'loves', at least Rio is a whore who's fucking her own family to boot Janis: they talk a big game on the happy family, but their actions say otherwise Janis: you're just, here Janis: hoping we all get it back, like it was ever good Grace: #fakeittilyoumakeit babes Grace: I'm 15 where do you want me to go? In Billie's footsteps cos LOL that modelling career is a no Janis: you miss the part where I said check out 'til it's over Janis: let it go, Grace, let everyone go, because they're gone Grace: I'm still waiting for you to tell me how Janis: It ain't hard Janis: they might not be as forthcoming giving you reasons to hate them as I am Janis: but it's not taxing to find 'em Janis: bubbling under the surface, barely Grace: I hate you but we're still having this chat Janis: it's all perfunctory Grace: like I know what that means Janis: Truer words Grace: 🙄🙄🙄 okay Janis: Night Grace: 👋 Janis: [Assault death drop] Janis: 💀 yet? Grace: about to kms Janis: 🙌 Janis: you really took our little talk to heart Grace: literally nothing to do with you but 👌 Janis: sure it is Janis: you think you're getting solo interest rn? Janis: I'll tell 'em it's gone from a sickbed to a deathbed, see if they go for it Grace: UM I don't want it thanks Grace: I can die of shame away from the 👀🍿 Janis: Bollocks 😂 Janis: it's the most fun you've had all trip Grace: You said do activities! This is so your fault Janis: See, you took multiple chats to heart, awh Janis: you're not even hurt, just your ego Grace: OMG I am not in the mood Grace: go away Janis: damn, lanky and large not fluff your pillow just right Janis: can't get the staff, babe Grace: 😱😱😱 Grace: you know what's wrong you were LITERALLY there Janis: yeah, you eat shit, the boy laughed Janis: an amusing scene but not one you need to hide in the sickbay for Grace: STOP Janis: you're so self-involved, take a look around, baby, plenty people making mugs of themselves, it's half the point Janis: Kerri-Ann gave herself the biggest wedgie on the aerial course Janis: probably picking that out still today Grace: okay that was funny Grace: but just Janis: I get it, it's not funny when it's you, yeah Janis: better to laugh it off though than be a primadonna or that'll be your camp moniker by the end of this and your ladies in waiting will have to kms too Grace: I can't now Janis: well, I'll tell you when it's safe to come out Janis: when the fat lad takes a tumble or whatever else is the laugh of the minute Grace: I picked him to be my partner so this wouldn't happen! 😠😠😠 Grace: boys are so unreliable like Janis: they're not famed for their use of words, give you that Janis: it was an accident, like Janis: no wink wink nudge nudge let's let the bitch fall was happening Janis: the teachers aren't that useless, quite Grace: thank god Grace: I'd have to kill him before myself & my wrist hurts so like no Janis: you started slicing already Janis: hit up the samaritans this ain't my scene Grace: 🙄🙄 Janis: come on, that was funny too Grace: no Janis: spoilsport Grace: You still won, get over it Janis: Obviously Janis: who else would Grace: not Leon that's for sure Grace: that girl makes me look athletic Janis: 😂 Grace: she's not even the one he's telling people he dumped me for Grace: but I'm a slag, okay Janis: ladies, ladies Janis: you're BOTH slags Grace: LOL Grace: I'm gonna get dad to pick me up Grace: give it my best 💜 por favor, venha me resgatar, pai 💜 Janis: don't be dumb Janis: you'll look like more of a baby than you already do Grace: &? Janis: you're supposed dying of shame in there Janis: it's counterproductive Janis: get up and get over it, minimal damage Grace: like you care Janis: Obviously not Janis: but you apparently do, so much Janis: so think on Grace: to what? I shouldn't even be here anyway Janis: you want the lasting impression to be the girl that showed up, threw a paddy and then ran away Grace: focus on the fact you'll have your own room babes Janis: exactly Janis: why you tryna do me any favours Grace: not about you hun Grace: embrace the concept Grace: & new boy's 😍😍💘😘 Janis: yet I win again Janis: alright Grace: it's not me v you Grace: it was me v Leon & there was a glimmer of hope in one quite fit lad but 💔 obvs Grace: not gonna get with him if he can't handle a blindfold, am I Janis: that was your master plan Janis: jesus Grace: Duh Janis: Ooh Leon, lemme prove what a slag I ain't and a total catch and fling myself at a random boy Janis: showed him Janis: lucky it didn't work if that was your idea of a point to you Grace: No, let me show you how much I don't care that you think I'm a slag & neither does anyone else Grace: that boy included Janis: he definitely cares Janis: banking on it Janis: honestly, get a clue Grace: whatever it's not about to happen Janis: good Janis: 'cos that's the stupidest thing you've said all holiday and that's saying something Grace: such a bitch Janis: such a stupid slag Janis: we've all got our cross to bear Grace: Yeah Janis: 🙄 fucking hell Janis: anyway, they've stopped talking about you and da has a job so don't be a dick Grace: like that'd stop him or you're concerned about anything he does Janis: like you are Janis: least I don't pretend to care so he'll drive me places Grace: 🙄 let it go, he's not answering Janis: probably on the phone to his actual favourite Janis: 💔 bummer Grace: Mhmm Janis: wouldn't say you're 10th on that one but definitely not 🥇 Grace: you're 10th, I'm 9th Janis: Nah, idiot Janis: the white kid was 10th, it's pretty obvious Janis: Junior's 9th 'cos he literally hated him so much from birth he had to bounce Janis: Billie is 2nd 'cos came back for her, Pablo's 3rd, Iggy's 4th, rest you lot can duke it out for 5,6,7 and I'll take 8th Grace: not now she's dead, she isn't 🙏✞💕 Grace: & Junior has to be higher up now so he can repent honey Janis: kid yourself he weren't relieved Janis: ain't no one but black grandma believe in that shit Janis: and that's just as a handy-dandy rule book for him #sparetherodspoilthechild #obviously Grace: he's kidding himself, doesn't matter what I think Janis: nah Janis: he's happy being cucked, clearly Janis: plus competition got lower once Carly pegged it Grace: 🤷 Janis: n'awh Grace: worry about yourself and getting Ollie out of the way now I'm stuck here Janis: why would I Grace: cos you're 😍💍💘 Janis: so? Janis: you can do one, idc where you are Grace: UM NO Grace: you can Janis: nah Janis: you've got no use for a bed rn Janis: piss off to your friend's room Grace: being a bitch isn't gonna help you here babes Janis: then stay Janis: see how much that helps you Grace: so twisted Janis: you're the one refusing to leave, apparently Janis: been warned Janis: 🤷 Grace: EW Janis: don't worry, maybe your fwightened lil virgin theory will finally pay off for you and you can feel better about your own sexual history at my expense Janis: 🤞 for you babes Grace: OMG stop being gross Grace: I don't wanna see what's all over my feed thank you Grace: I definitely don't need IRL access Janis: 😂 Janis: OK nan 👌👌 Janis: you've always been the definition of can dish it out but not take it Janis: poor boy(s) 💔 Grace: I've never fucked a boy in front of you Janis: there's a lot you ain't done but I've heard plenty about Janis: difference between us is I ain't all talk Janis: you'll have to fuck off then, won't you Grace: cos everything you've heard is the truth Grace: oh please Janis: I mean from YOUR mouth Janis: it's empowerment and ownership when you do it, and Rio can get it all out for everyone at the right price Janis: but nah, not me Janis: you wish I was half the virgin you reckon, then you'd have ONE thing over me, yeah? get a grip Grace: I repeat, I'm not doing it in front of your face, bitch Janis: I repeat, you try to tell EVERYONE how good you are in the sack 'cos you know there are 3 hotter sisters to choose from Grace: No I don't! Janis: it's pathetic, stop it Grace: You're being extra & if you need ME to tell you, stop it Janis: What's your edge then? Janis: go on Grace: why is everything a competition with you OMG Janis: because it is, always has been Janis: come on, this is your thing, what's your target demo, babe, who are YOU catering to? Janis: you wanna be a 2nd rate Ri forever, yeah, cool Grace: SHUT UP Janis: Exactly Grace: You want me to hate you, I do Grace: Let it go Janis: not how hate works Janis: you really got to thinking Edie might care 'cos she let up, gave it some time and space Janis: no chance Janis: you ain't gonna forget Grace: I'm not doing this with you rn Janis: nah, you ain't Janis: put your face on Grace: it's always on hun Janis: You look a state Janis: and he's coming over Janis: get over it Grace: He's not coming to see me Janis: Who is Janis: Never stopped you before Grace: freak out about him all you want Grace: directing it at me tho Grace: really Janis: why would I Janis: I know who I am, who I'm catering to Janis: I'm the effortless one Grace: sure Jan Janis: maybe you'll think of a better selling point one day Grace: maybe you'll stop being so closed off one day Janis: don't count on it, babe Janis: especially not tonight, yeah Grace: 🤞 he isn't Grace: easy to fake being a person for a few days, yeah? Janis: said as if you'd know Janis: doormat's easier to maintain, right Grace: 😂😂😂 Janis: Yep Janis: thought so Grace: You think about me too much babes Grace: it's getting lowkey weird Janis: these convos might set your world alight but remember that big word I taught you Janis: yeah, that Grace: 👌 Janis: 👋 Grace: 🙌 Janis: forgetting you got no place to be? Grace: you've got somewhere, go Janis: I've told you, I'm not leaving Janis: very injured, like Grace: 💔 Grace: tragic tbh Janis: his thoughts exactly Grace: awks if they are Janis: only for you Grace: you too that he's figured you out that quick sweetie Janis: and you're sat there wasting your whole life? Janis: we knew you weren't the brightest but bless Grace: you're really seizing the day babes, how could I compete Janis: you couldn't Janis: maybe you'll win the genetic lottery in your next life Janis: be the best dungbeetle ever Grace: how #motivational Grace: love that Janis: it's too late to be optimistic about this life Janis: but I got faith in you there Grace: ILYSM obvs Janis: ew don't even pretend Janis: put me off, obvs Grace: obvs not Janis: 😂 you're precious Janis: if I knew all it'd take to get you to shut up was telling you about my exploits, I'd have started ages ago Grace: If you had any ages ago, sure Janis: oh babe Janis: really still going with that bit Janis: can't let it go, can you Grace: can't tell the truth, can you Janis: what would you know about that Janis: #fakeittilyoumakeit right babes? Grace: I mean, obvs don't tell him unless he's into that #duh Grace: some boys get lowkey weirder than you're being about it so Janis: again, what would you know Janis: no one's buying that for you Janis: can't have it both ways 💔 Janis: or either, if you're you 💔💔 Grace: I was once thank you Grace: that's how it works Janis: NO! 😱😱 Janis: you mean you didn't come out the womb so sexually empowered, colour me #shook Janis: it's so natural, you wear it so well Grace: IKR Janis: Oh God 😂 Grace: Ew don't give me a preview of your sex chat Janis: yeah, you would imitate bad porn Janis: you know boys mute that shit, yeah? Janis: as per, too fucking loud, Gracie Grace: 😂😂😂 Janis: no one fucks with that fake shit Grace: thanks so much for your expert advice Janis: welcome, welcome Grace: obvs not Janis: all very obvs with you, obvs Grace: LOL Grace: fun chat babes Janis: as always Grace: g2g relearn all my bedroom techniques so like Janis: bit gross to do that with your pals Janis: can't say I'm surprised Janis: another porn-like trope Grace: literally so gross Janis: I said it first, darling Grace: 👏👏 Janis: have fun, ladies Grace: duh Janis: 🤢🤢🤢 Grace: 🙄🙄🙄 Janis: soz, they ain't my type, like Janis: shouldn't come as a surprise Grace: It doesn't Janis: 👍 Grace: 👌

[cinnaminsvga]

BTS POKEMON!AU

my friend told me the E version photoshoot makes them look like pokemon gym leaders and now i can’t get it out of my head so i wrote a bulletpoint list as to what type of leader i think each person would be!!!

THE HYUNG LINE GYM LEADERS:

NAMJOON - electric type specialist

namjoon is the first gym leader you have to face when you set out on your journey. you’re hesitant at first when you were starting out because your parents were well-known trainers back in the day, so you were scared that you wouldn’t match up to their reputations. however, meeting namjoon was a breath of fresh air because he held no expectations of you whatsoever. coming from an elite family of pokemon trainers himself, he was able to relate to your self-doubt and encouraged you instead to go on your own path to self-discovery

(that “encouragement” just so happened to be an hour long sermon, so you weren’t really sure exactly what he said after the 20 minute mark, but you assumed it was something along those lines)

you come back the next day hoping to battle him immediately, but like all gyms, his was designed as a puzzle.

“All trainers think that all it takes is power and experience to become the greatest out there. What they tend to forget is that intelligence and strategy are just as important!”

H O L Y SHIT was this dude a fucking sadist or something because his gym was a fucking MAZE

you were essentially stuck in the dark, maneuvering your way blindly while stumbling across trainers to boot. the place was filled with doors and hallways, each room only accessible after solving a riddle or trivia about pokemon

after much stumbling and a lot of bullshitting your way through the answers, you eventually find your way to namjoon

“Ah, so you made it! You were definitely much faster than (rival’s name). I’m excited to see how well you do!”

despite being generally nice and supportive, he definitely did not go easy on you during your battle

“What? Do you expect me to be the easiest gym leader just because I’m your first official battle? Not a chance, darling!”

suffice to say, you almost got smote out of the sky by his powerful raichu, whom you thought you could have easily defeated with your ground type pokemon

electric types have very little weaknesses (read: only two) so Namjoon is pretty much an expert when it comes to dealing with those weaknesses. 

you got a ground type? bitch, he has pikachu that knows how to use SURF

“Holy shit? I thought surfing pikachu was a myth!”

“The only thing mythical about my pikachu is that it’s about to pound you to dust!”

In the end, however, you were able to defeat him (although, you might have had to rechallenge him a few times. But you got there eventually)

“Wow. It feels just like yesterday that we just met. I’m sure that I will be hearing more great things about you in the future. I’m already excited to see how much you will grow! ‘til our next battle!”

((he ends up climbing the ranks and joins the elite four. so that next battle comes sooner than you could have imagined!))

SEOKJIN - normal type specialist

“normal type gym leader? are you kidding me?” you said when you found out from the residents of this small town about their gym leader

after defeating namjoon’s electrifying team, you were expecting the next gym leader to be just as intimidating. but normal type? oh c’mon!

when you first meet him, however, you definitely forgot all about battling becAUSE HOLY MOTHERFUCK

“Wow he’s FUCKING gorgeous”

“Thanks jagi. You’re not the first one to be in awe of my beauty.”

Whoops. Did you really say that out loud? AND HE HEARD?

“uhhhhhhhhhHHHH”

unlike namjoon’s gym, seokjin’s gym was laid out less like a puzzle and more like a restaurant.

“I modelled it after Unova’s striaton gym! Isn’t it glorious?”

unlike striaton’s as well, it had less trivia questions and more--

“YUP! you gotta eat these five bowls of ramen before you can challenge me! be careful though, some bowls of ramen have a ticket at the bottom that says whether you gotta battle another trainer instead of me, soooo good luck!”

suffice to say, you weren’t exactly the luckiest person in the world

five full bowls of ramen later, you decide to start the battle immediately and get it over with. you call out your trusty starter pokemon, thinking that you wouldn’t even need to send out your type advantaged pokemon to defeat him

O H HOW WRONG YOU WERE

“HOLY SHIT DID YOU CLEAN OUT MY ENTIRE TEAM WITH JUST YOUR FUCKING CINCCINO???”

the admittedly beautiful pokemon didn’t even have a scratch on her. neither pokemon nor trainer seem to have broken a sweat

“Did you think I was easy or something? Jagi, everyone knows beautiful people never play easy.” He smirks, blowing you a cheeky kiss as he tells you to train harder and come back next time

in hindsight, you probably shouldn’t judge a book by its cover. note to self: never underestimate normal type users

((while training near the outskirts of the town, you find nine more other trainers practicing there too.))

((”You got your ass handed to you by seokjin-ssi too?” “Holy shit, all of you lost to him? What kind of monster is he??” “This is going to be my fifteenth time challenging him. Believe me, he’s the worst.” “I’d still date him though.” Everyone choruses “same” and gets back to training.))

YOONGI - steel type specialist

holy fuck. HOLY FUCK

you thought seokjin was hot? WELL T H I N K AGAIN

(whoops that’s my biased ass talking ha ha ha)

“What’s the hold up? Stop gawking and let’s get to battling. Or are you too brain dead to function?”

despite his prickly words, he hands you a bottle water anyway, looking away as he does so

“it’s for your pokemon, alright? don’t think just because i’m nice that i’ll go easy on you.” R I G H T

anyway, he definitely wasn’t kidding when he said he wouldn’t go easy on you. EVEN HIS FUCKING GYM WAS CRAZY AS FUCK

his gym was as prickly as he was

“What’s with all the spikes?” “It’s my aesthetic. Don’t judge”

Anyway. Yoongi’s gym was mostly geared towards coordination with your partner, so you had to work together in order not to fall to your deaths into THE GIANT GAPING PIT FULL OF SPIKES

“Isn’t this, like, a safety hazard?” “Well, no one has died yet, so why tf are you complaining?”

(lucky for you, your flying pokemon did the trick wonderfully. you only shudder to think what type of horrors other trainers w/o flying type pokemon had to face in order to cross his death traps)

when you reach the gym leader room, you were surprised to find that he wasn’t even fucking there

“uhhhhh???” you looked around the room to find that there was a secret backdoor, which you found housed his own private studio

yoongi was fiddling with his laptop, mixing something or another for international stars from other regions

“Oh, you’re finally done? What took you so long?” he had grumbled, but he was actually secretly surprised that you had completed his gym really quickly. he hadn’t even gotten to boot up his laptop before you came in

having learned your lesson from seokjin, you had prepared intensely for this battle, and judging from yoongi’s fierce aura that he was definitely not an opponent to underestimate

but then. he sends out. a fucking aron. A BABY POKEMON

“I just caught the little dude this morning. Wanted to see how good he can handle gym-style battles.”

....were you supposed to go easy on it or....it looked like a fucking baby....

in the end, you fainted the tiny pokemon with the weakest move in your arsenal, trying not to hurt it too much. you even go so far as to run over to the aron afterwards, patting its head to see if it was ok

yoongi was impressed. compassion in pokemon battles was his core value (namjoon’s was intelligence & strategy, seokjin’s was humility and grit), and normally a lot of trainers would faint the baby pokemon in irritation, wondering why yoongi was sending out a runt of a pokemon instead of a real battle. he’s even encountered some demons who would use their strongest move on the baby pokemon, causing yoongi to kick them out and ban them for life

“Well. Color me surprised. Can’t believe a brain dead girl like you could pass my test so easily.”

after that little segment, the real battle begins. yoongi’s true arsenal of pokemon? h o l y f u c k (aggron, steelix, empoleon, lucario. FUCK)

(it may or may not have taken some tries to win. but if anything, yoongi was sure to remember you each time you come back to battle. and he may or may not have been anticipating them. m a y b e)

HOSEOK - fire type user

you couldn’t say that you were surprised that this ball of sunshine was a fire type user

“Aww, am I that predictable? But I swear, my moves are going to wipe you out with a single flamethrower!”

his type specialty was pretty much the only thing predictable about hoseok. his gym was a mess of colors, fireworks, explosions, everything and anything that would cause your to lose both your hearing and eyesight at the same time

(you almost catch on fire from one of the fireworks that were meant to block you off from a section, but luckily, hoseok was watching and intervened)

“Honestly, i have NO idea what made me design my gym like this! I get scared by loud noises easily as well! Wow, forethought isn’t my forte.”

one almost singed arm later, you find your way to his main room

unlike his gym, it was calmer and peaceful. although, you might have to say that the HUNDREDS of figurines lining the walls were kinda--

“Oh, don’t mind those! That’s just my collection. Neat, huh?”

ignoring their beady eyes staring at you, you wanted to ask him first what his “value” was, since the three previous leaders all seemed to have a certain theme to their gyms

“Good thing you reminded me! I’m all about creativity, as you could tell from my gym, and this room! Speaking of, there’s a slight difference when it comes to my battles here.” the grin on his face seemed a little too happy to be trusted, so you waited for him to explain

in lieu of an explanation however, a big flat screen tv with two meters appeared, similar to the ones used in pokemon contests

and did you forget to mention? the floor you were standing on was made of glass, so you suddenly noticed that underneath the glass was not a blue floor, but was actually--

“Oh, it’s not boiling water if you’re curious! The steam is actually from the sauna, so don’t worry your little butt! It won’t singe you...too badly.”

so essentially, his battle was like this: just like a contest battle, you had to defeat your rival in the most creative manner possible. whether that meant aerial moves, explosions, colorful lights, whatever! if your moves dont have any appeal, your meter drops slightly.

once your meter runs out or your team is fainted... well... :)

(you may or may not gotten a soak after all. don’t worry, hoseok was there to help you dry up. he may be laughing now, but you swore that you would be last person laughing. plus, he liked wearing white shirts so you definitely wouldn’t mind if he got a little soaked too)

[naokimizutani-blog]

Galaxy, Biomimicry, Overcoming Your Bad Habits, and My Favorite Word

I’ve always felt the universe is a great source for inspiration. If you type in “how many stars are there,” you will find the observable universe has more than 100 billion galaxies. That’s equivalent to the number of cells in our brain. Our Milky Way has around 300 billion stars, which is dwarfed by the 30 trillion cells in the human body. Nature is very inspiring and unfathomable.

At the heart of our galaxy is a supermassive black hole, called the Sagittarius A-star. We are rotating at the speed of 828,000 km/h (515,000 mph). The strangest thing for me is that we don’t even feel the speed. It’s like having a giant pancake that rotates really fast, and still have the maple syrup and butter stay on.

I first heard of a concept called biomimetics or biomimicry in college. It’s when we look at models, systems and elements in nature and apply them to solve complex human problems.

I feel any successful business has mimicked nature in some way or another, knowingly or unknowingly. At the core of a business is a silent message. It’s the “why.” The vision. The “DNA” of a company. You have to become really clear about your “why” and who you are. It’s not something that you can go back and change later in the business. It just doesn’t work that way.

Like a galaxy, every other aspect of your business will rotate on the “why.” The more you write about it, share it, and let it be known, the more people will be drawn and become raving fans. This is more true today then ever before. With today’s technology, each and every individual has the opportunity to share their “why.” You have blogs, video channels, social media, podcasts, etc. You can even cross over different media in any creative form. The “ecosystem” and “universe” that you create with your business, will be a natural extension of your “why.”

One challenge I faced when I got started almost a decade ago was trying to use ALL of the platforms that came out. I later found it’s really not necessary, and nearly impossible to manage. I found it much more enjoyable and just as effective if I made my “why” very clear and expressed it on the platform I used most to communicate with my friends and clients.

You basically have to start from the inside and know yourself first. When you know yourself, you naturally know what you will do and won’t do. Some things you will only do once, and other things you do continuously. This becomes very important because success doesn’t happen over night. It takes patience and perseverance. You’ve gotta have a natural inclination for whatever you will be doing, otherwise you will end up being short lived star that never forms a galaxy.

There are five bad habits I found that will hinder your growth:

Not keeping your word

Not being a self-starter

Complaining

Basing every decision trying to please your parents (school, career, marriage, etc.)

Overthinking and never implementing and taking action

Not holding yourself accountable, even when no one is there

Okay, I said five, but there was actually six. To get to where I am today, I had to learn to deal with all six of these bad habits. I found they’re just habits, and like any habit, they can be changed. For example, I used to have a bad habit of putting my elbows on the table when eating or eating with one hand on my lap. In Japan, both of these are seen as impolite or bad manners. I’ve taught myself to override these bad habits.

Living in Japan for almost a decade, I found that keeping your word is essential to survive here. I’ve naturally conditioned myself to overcome my bad habits. The more I kept my word, the more I took initiatives. The more I initiated, the less I complained. The less I complained, the more I created a life I wanted and not for others. The more I created the life I wanted, the less time I spent overthinking, not taking action. When I spent less time overthinking, the more I got things done.

One of my favorite words right now is execute.

Without executing, you never get things done. You never change. You don’t reach your goals. You get stuck with your bad habits. Don’t wait until New Years to make a new resolution. Start dealing with your bad habits everyday.  

What are some bad habits you have that’s keeping you from succeeding?

[dorothyd89]

That Time I Worked For the Sugar Industry…

Hey, I was young. I didn’t know any better!

And the money was good. So, how could I turn it down? As a high school kid, you make money any way you can, even if it’s something you’re not thrilled about.

And that’s how I ended up spending two summers with my older brother Jack working for Coca-Cola, which I talked about on Steve’s Instagram:

That’s right, your boy Steve – a guy who once wrote an article explaining why Sugar is Worse than Jar Jar Binks – used to work for the enemy!

For two summers, my brother and I would wake up at 5AM, put on the sweet Coke polo shirts pictured above, hop into our Coca-Cola cars (old station wagons with Coca-Cola logos on the side), and stock shelves full of Coke products for 50-60+ hours a week on Cape Cod.

Now, hopefully you know that the above “enemy” comment is in jest.

If you happen to be currently employed by Coca-Cola or a company that sells products or services that are unhealthy, I don’t mean to pick on you or your employer…kind of. After all, Coca-Cola is a company that aims to make a profit by selling products that are delicious. I get it. Give me an ice-cold Mexican Coke made with real sugar in a glass bottle on a hot day, and it’s heaven. I also know they donate lots of money to charity, employ thousands, and do plenty of good things, and blah blah blah.

Okay! Now that that’s out of the way…

Twelve years after working indirectly for Big Sugar and seven years after starting Nerd Fitness, I now know just how detrimental sugar can be to our health, and it brings me to the point of today’s article!

We know sugar is bad for us (right? I hope?), but I wasn’t aware just how insidious this stuff has become in society and until I learned the history behind sugar’s rise in our day-to-day lives – and the rise in our obesity rates.

The History of Sugar

The history of sugar is both fascinating and pretty messed up. For starters, in the 1960’s the sugar industry actually paid scientists to downplay the connection between sugar and heart disease and instead promote saturated fat as the culprit.

Screw facts and data; there’s money to be made!

This is how we ended up with hilariously depressing ads like the one below from the 1970’s, touting sugar as a great path to weight loss and healthy living:

If you know anything about sugar, you can’t help but look at that ad and start laughing. “Use sugar to help you BUILD willpower? And NOT overeat.” Seriously!?

Fortunately, these days we’re MUCH better off and way smarter, and silly tricks like that can’t work anymore.

Right?

Wrong! As pointed out in “The Case Against Sugar” by Gary Taubes: “Academic researchers in 2015 were doing the bidding of Coca-Cola by taking its money to fund a Global Energy Balance Network and ‘shift blame for obesity away from bad diets, and instead only focus on not enough exercise.’”

We know here at NF that you can’t outrun your fork (it’s one of our Rules of the Rebellion), and you can’t out-train a bad diet, so telling people to ONLY focus on exercising more without worrying about what you put in your bodies is horrible advice.

Luckily, this group was shut down amidst widespread scrutiny and pressure by the public!

Also, pesky things like “facts” and “experimentation” kept getting in the way.

With all of the information coming out about how unhealthy soda can be in recent years, soda sales have steadily dropped to 30 year lows. This is AWESOME news, but don’t expect Coke and Pepsi to go quietly into the night.

Like any animal or company that’s been cornered or attacked, they’re adapting and fighting to stay relevant.

Thus, the strategy they’ve adopted is marketing “healthy” soda alternatives to find another pathway to connect their sugar water with our bloodstreams.

If you’ve picked up a Vitamin Water, a Naked Juice: Green Machine, or a Smoothie King fruit smoothie lately, and patted yourself on the back for making the healthy choice, your head is in the right place…but your blood sugar level will say otherwise!

These beverages, despite everything you’re told on their labels and what they advertise, are as bad for you (or worse) than drinking a soda:

20 oz Vitaminwater Power-C: 120 calories and 31 grams of sugar

20 oz Smoothie King “Pure Recharge” Mango Strawberry: 210 calories and 50g of sugar

20 oz Naked Juice Green Machine (100% real juice, no sugar added): 270 calories and 53 grams of sugar

At least when you drink a soda you know you’re making an unhealthy choice!

Shame on these other companies for convincing you their products are pure and healthy when they often have as much or more sugar as a can of Coke.

If you’re currently pissed off that you’ve been dutifully chugging Vitaminwater for the past few months instead of soda, assuming it’s healthier, I don’t blame you! The marketing and packaging leave you no choice BUT to assume it’s healthy and good for you.

What’s as funny as it is depressing is that even Coca-Cola executives themselves know their “healthy” marketing of these beverages is horseshit.

In 2015, when taken to court over the unsubstantiated health claims of Vitaminwater, Coca-Cola actually used the following defense (seriously): “No consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.”

I read that quote and my eyeballs almost fell out of my head. Are you furious yet? I am. Let’s fix it.

How to Not Let Sugar Run Your Life

I get it. Sugar is awesome. It’s delicious and makes us happy…temporarily.

It also makes us fat.

And holy **** is it addicting. It targets the pleasure centers in our brains, and is more available now than it has ever been in the history of our species. Unfortunately, our lizard brains have not adapted to its widespread availability instead of scarcity, which means our bodies can’t say “no” or “just a little.” This means we can ACTUALLY get hooked on the stuff. There are even studies that claim sugar can be as addicting as cocaine.

So the solution is simple: do more cocaine, less sugar!

Hahahaha, kidding. I’m not a doctor, and I don’t currently have pants on as I type this, but my advice would be to probably avoid both sugar and cocaine as much as possible.

Unfortunately, avoiding sugar is more than just giving up soda (though that’s a DAMN good start!). Other problems arise because sugar is in EVERYTHING and often hidden.

Why can’t we just tell the truth, people?

We talk a lot about a nefarious shadow organization making us fatter and lazier in our monthly story-driven adventure, Rising Heroes.

I thought it would be fun to create a dragon to slay. However, when you read that stuff above about:

scientists being paid off

calorie sugar bombs being marketed as healthy

companies claiming “there’s no way anybody could consider these drinks healthy,”

It’s like there really is a conglomeration of bad guys aiming to make us unhealthy.

Here’s how you can fight back. Follow these 4 quick rules to keep sugar from ruining your life:

1) Whenever possible, minimize liquid calories. This includes frappucinos and sodas, but also “real fruit smoothies” and “healthy” Naked Juice drinks, Gatorade, and even things like apple juice, orange juice, grape juice, cranberry juice, etc. Every once in a while? Sure. Just make it a rare treat (“treat yo’ self!”) – you’ll actually enjoy it more and be healthier!

I personally prescribe to the “out of sight, out of mind” philosophy because I have the willpower and restraint of a 5-year kid in a candy store. I don’t keep sugary beverages in my house so I’m not tempted and have to waste willpower trying not to drink them.

I’ve found that drinking sparkling water like LaCroix can really help me THINK I’m drinking soda, and provide me with the same level of happiness and fizzy satisfaction – without the sugar.

To answer your next question: here’s a whole article on “Is Diet Soda bad for me?” High five!

Still here? Good. Here’s a picture of a puppy:

Okay, back to business.

2) Don’t trust the front of the label, and learn to recognize sugar’s aliases. A label is required to list ingredients by amount, so by adding multiple types of sugar with weird names, a company can get away with moving sugar down the list.

Look for the following names: Agave nectar, Brown sugar, Cane crystals, Cane sugar, Corn sweetener, Corn syrup, Crystalline fructose, Dextrose, Evaporated cane juice, Organic evaporated cane juice, Fructose, Fruit juice concentrate, Glucose, High-fructose corn syrup, Honey, Invert sugar, Lactose, Maltose, Malt syrup, Molasses, Raw sugar, Sucrose, Sugar Syrup.

If you only look at two numbers on the back of a box, look at grams of sugar and total calories. You want minimal sugar and fewer calories. Don’t let perfect be the enemy of good. Do the best you can!

Oh, and if a product says “no sugar added” on the front of it, you can bet your life savings on it having a RIDICULOUS amount of sugar.

Note: please don’t bet your life savings on this.

3) Be skeptical, because sugar is in practically everything. When in doubt, eat things with fewer ingredients. We consume 130 pounds of sugar per year on average (holy crap), which means the white stuff in in way more foods than we realize. Not just candy and soda, but practically everything.

Nature Valley Granola Bars? Plenty of sugar. In fact, most “protein bars” have tons of sugar. And, until outraged customers complained, “Nature Valley” Granola Bars were made with high fructose corn syrup. Mmmm, nature.

Pasta sauce? Should just be tomatoes right? Nope. Add in heaping tablespoons of high fructose corn syrup too and you’re getting closer.

Wheat bread? That’s gotta be healthy, right? Check the ingredients. I bet one of the top 5 is “high fructose corn syrup” too.

Hell, look at what’s advertised as a “balanced breakfast” these days on TV! Cereal and skim milk, fruit, a glass of orange juice, and toast. Or, in other words: sugar and sugar water, sugar, sugar water, and pile-o-carbs.

4) Track your sugar intake, and minimize it over time. As I cover in “Star Wars Explains Why We’re Fat,” everybody has a different amount of “gimme gimme gimme” in our brains that craves instant gratification.

This means we all have different abilities to get addicted to things, including sugar. Some people can eat sugar (or have one drink, or try drugs) and not get hooked, while others struggle with addiction instantly – once is enough to get hooked for life.

This comic explains human behavior and addiction quite well…with dinosaurs.

If you are somebody who is actually hooked on sugar, start by tracking your sugar intake each day (actually look up the sugar content of everything you consume!), and see how many grams you’re eating every day. Don’t worry about total numbers, just focus on eating less sugar than the day before. Repeat.

Michael Pollan, author of the Omnivore’s Dilemma said it succinctly: “Eat food, not too much, mostly plants.” Eat real food (meat, vegetables, unprocessed stuff), keep your calorie total down, and stick to mostly plants along with healthy protein. Done!

We’ll continue digging into this battle against Big Sugar, shadow organizations, and false advertising in future posts. It’s amazing how heavily the deck is stacked against us when we try to be healthy, and how tough it is to find the actual truth!

I have no problem with sugar and people making choices that don’t line up with their health goals occasionally.

What really grinds my gears is when sugar is snuck into products and falsely marketed as healthy. We’re going to fight, and it starts by educating ourselves on how much sugar we’re actually eating.

Over the next week, your mission is to read the labels on the food and beverages you’re consuming. Specifically keep an eye on how many grams of sugar you’re consuming. Then over the next few weeks, try to drop that amount down by 10% each week. And then let me know how you did!

I want to hear from you: did you find this post useful? Hit reply and let me know if this article is actually gonna help you start to remove more sugar from your life!

-Steve

PS: We’ve recently overhauled our monthly story-driven experience, Rising Heroes. We’ll be opening doors for it next Monday, a few weeks later than normal – if you were waiting to get in, sorry for the delay. I promise it’ll be worth it – we’ve unrolled some big updates! 🙂

PPS: If you want to learn about the history of sugar and a contrarian viewpoint to “calories in, calories out no matter what they are,” check out Taube’s book “The Case Against Sugar.” It’s thought provoking and entertaining.

###

photo credit: Julien.Belli: Always Coca-Cola, wuestenigel: Macro of Decoration Crystals

http://ift.tt/2phA9sT http://ift.tt/2r30Ei3

http://ift.tt/2prEPwj

http://ift.tt/2r3HWKR http://ift.tt/2rdx4qa

[johnclapperne]

That Time I Worked For the Sugar Industry…

Hey, I was young. I didn’t know any better!

And the money was good. So, how could I turn it down? As a high school kid, you make money any way you can, even if it’s something you’re not thrilled about.

And that’s how I ended up spending two summers with my older brother Jack working for Coca-Cola, which I talked about on Steve’s Instagram:

That’s right, your boy Steve – a guy who once wrote an article explaining why Sugar is Worse than Jar Jar Binks – used to work for the enemy!

For two summers, my brother and I would wake up at 5AM, put on the sweet Coke polo shirts pictured above, hop into our Coca-Cola cars (old station wagons with Coca-Cola logos on the side), and stock shelves full of Coke products for 50-60+ hours a week on Cape Cod.

Now, hopefully you know that the above “enemy” comment is in jest.

If you happen to be currently employed by Coca-Cola or a company that sells products or services that are unhealthy, I don’t mean to pick on you or your employer…kind of. After all, Coca-Cola is a company that aims to make a profit by selling products that are delicious. I get it. Give me an ice-cold Mexican Coke made with real sugar in a glass bottle on a hot day, and it’s heaven. I also know they donate lots of money to charity, employ thousands, and do plenty of good things, and blah blah blah.

Okay! Now that that’s out of the way…

Twelve years after working indirectly for Big Sugar and seven years after starting Nerd Fitness, I now know just how detrimental sugar can be to our health, and it brings me to the point of today’s article!

We know sugar is bad for us (right? I hope?), but I wasn’t aware just how insidious this stuff has become in society and until I learned the history behind sugar’s rise in our day-to-day lives – and the rise in our obesity rates.

The History of Sugar

The history of sugar is both fascinating and pretty messed up. For starters, in the 1960’s the sugar industry actually paid scientists to downplay the connection between sugar and heart disease and instead promote saturated fat as the culprit.

Screw facts and data; there’s money to be made!

This is how we ended up with hilariously depressing ads like the one below from the 1970’s, touting sugar as a great path to weight loss and healthy living:

If you know anything about sugar, you can’t help but look at that ad and start laughing. “Use sugar to help you BUILD willpower? And NOT overeat.” Seriously!?

Fortunately, these days we’re MUCH better off and way smarter, and silly tricks like that can’t work anymore.

Right?

Wrong! As pointed out in “The Case Against Sugar” by Gary Taubes: “Academic researchers in 2015 were doing the bidding of Coca-Cola by taking its money to fund a Global Energy Balance Network and ‘shift blame for obesity away from bad diets, and instead only focus on not enough exercise.’”

We know here at NF that you can’t outrun your fork (it’s one of our Rules of the Rebellion), and you can’t out-train a bad diet, so telling people to ONLY focus on exercising more without worrying about what you put in your bodies is horrible advice.

Luckily, this group was shut down amidst widespread scrutiny and pressure by the public!

Also, pesky things like “facts” and “experimentation” kept getting in the way.

With all of the information coming out about how unhealthy soda can be in recent years, soda sales have steadily dropped to 30 year lows. This is AWESOME news, but don’t expect Coke and Pepsi to go quietly into the night.

Like any animal or company that’s been cornered or attacked, they’re adapting and fighting to stay relevant.

Thus, the strategy they’ve adopted is marketing “healthy” soda alternatives to find another pathway to connect their sugar water with our bloodstreams.

If you’ve picked up a Vitamin Water, a Naked Juice: Green Machine, or a Smoothie King fruit smoothie lately, and patted yourself on the back for making the healthy choice, your head is in the right place…but your blood sugar level will say otherwise!

These beverages, despite everything you’re told on their labels and what they advertise, are as bad for you (or worse) than drinking a soda:

20 oz Vitaminwater Power-C: 120 calories and 31 grams of sugar

20 oz Smoothie King “Pure Recharge” Mango Strawberry: 210 calories and 50g of sugar

20 oz Naked Juice Green Machine (100% real juice, no sugar added): 270 calories and 53 grams of sugar

At least when you drink a soda you know you’re making an unhealthy choice!

Shame on these other companies for convincing you their products are pure and healthy when they often have as much or more sugar as a can of Coke.

If you’re currently pissed off that you’ve been dutifully chugging Vitaminwater for the past few months instead of soda, assuming it’s healthier, I don’t blame you! The marketing and packaging leave you no choice BUT to assume it’s healthy and good for you.

What’s as funny as it is depressing is that even Coca-Cola executives themselves know their “healthy” marketing of these beverages is horseshit.

In 2015, when taken to court over the unsubstantiated health claims of Vitaminwater, Coca-Cola actually used the following defense (seriously): “No consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.”

I read that quote and my eyeballs almost fell out of my head. Are you furious yet? I am. Let’s fix it.

How to Not Let Sugar Run Your Life

I get it. Sugar is awesome. It’s delicious and makes us happy…temporarily.

It also makes us fat.

And holy **** is it addicting. It targets the pleasure centers in our brains, and is more available now than it has ever been in the history of our species. Unfortunately, our lizard brains have not adapted to its widespread availability instead of scarcity, which means our bodies can’t say “no” or “just a little.” This means we can ACTUALLY get hooked on the stuff. There are even studies that claim sugar can be as addicting as cocaine.

So the solution is simple: do more cocaine, less sugar!

Hahahaha, kidding. I’m not a doctor, and I don’t currently have pants on as I type this, but my advice would be to probably avoid both sugar and cocaine as much as possible.

Unfortunately, avoiding sugar is more than just giving up soda (though that’s a DAMN good start!). Other problems arise because sugar is in EVERYTHING and often hidden.

Why can’t we just tell the truth, people?

We talk a lot about a nefarious shadow organization making us fatter and lazier in our monthly story-driven adventure, Rising Heroes.

I thought it would be fun to create a dragon to slay. However, when you read that stuff above about:

scientists being paid off

calorie sugar bombs being marketed as healthy

companies claiming “there’s no way anybody could consider these drinks healthy,”

It’s like there really is a conglomeration of bad guys aiming to make us unhealthy.

Here’s how you can fight back. Follow these 4 quick rules to keep sugar from ruining your life:

1) Whenever possible, minimize liquid calories. This includes frappucinos and sodas, but also “real fruit smoothies” and “healthy” Naked Juice drinks, Gatorade, and even things like apple juice, orange juice, grape juice, cranberry juice, etc. Every once in a while? Sure. Just make it a rare treat (“treat yo’ self!”) – you’ll actually enjoy it more and be healthier!

I personally prescribe to the “out of sight, out of mind” philosophy because I have the willpower and restraint of a 5-year kid in a candy store. I don’t keep sugary beverages in my house so I’m not tempted and have to waste willpower trying not to drink them.

I’ve found that drinking sparkling water like LaCroix can really help me THINK I’m drinking soda, and provide me with the same level of happiness and fizzy satisfaction – without the sugar.

To answer your next question: here’s a whole article on “Is Diet Soda bad for me?” High five!

Still here? Good. Here’s a picture of a puppy:

Okay, back to business.

2) Don’t trust the front of the label, and learn to recognize sugar’s aliases. A label is required to list ingredients by amount, so by adding multiple types of sugar with weird names, a company can get away with moving sugar down the list.

Look for the following names: Agave nectar, Brown sugar, Cane crystals, Cane sugar, Corn sweetener, Corn syrup, Crystalline fructose, Dextrose, Evaporated cane juice, Organic evaporated cane juice, Fructose, Fruit juice concentrate, Glucose, High-fructose corn syrup, Honey, Invert sugar, Lactose, Maltose, Malt syrup, Molasses, Raw sugar, Sucrose, Sugar Syrup.

If you only look at two numbers on the back of a box, look at grams of sugar and total calories. You want minimal sugar and fewer calories. Don’t let perfect be the enemy of good. Do the best you can!

Oh, and if a product says “no sugar added” on the front of it, you can bet your life savings on it having a RIDICULOUS amount of sugar.

Note: please don’t bet your life savings on this.

3) Be skeptical, because sugar is in practically everything. When in doubt, eat things with fewer ingredients. We consume 130 pounds of sugar per year on average (holy crap), which means the white stuff in in way more foods than we realize. Not just candy and soda, but practically everything.

Nature Valley Granola Bars? Plenty of sugar. In fact, most “protein bars” have tons of sugar. And, until outraged customers complained, “Nature Valley” Granola Bars were made with high fructose corn syrup. Mmmm, nature.

Pasta sauce? Should just be tomatoes right? Nope. Add in heaping tablespoons of high fructose corn syrup too and you’re getting closer.

Wheat bread? That’s gotta be healthy, right? Check the ingredients. I bet one of the top 5 is “high fructose corn syrup” too.

Hell, look at what’s advertised as a “balanced breakfast” these days on TV! Cereal and skim milk, fruit, a glass of orange juice, and toast. Or, in other words: sugar and sugar water, sugar, sugar water, and pile-o-carbs.

4) Track your sugar intake, and minimize it over time. As I cover in “Star Wars Explains Why We’re Fat,” everybody has a different amount of “gimme gimme gimme” in our brains that craves instant gratification.

This means we all have different abilities to get addicted to things, including sugar. Some people can eat sugar (or have one drink, or try drugs) and not get hooked, while others struggle with addiction instantly – once is enough to get hooked for life.

This comic explains human behavior and addiction quite well…with dinosaurs.

If you are somebody who is actually hooked on sugar, start by tracking your sugar intake each day (actually look up the sugar content of everything you consume!), and see how many grams you’re eating every day. Don’t worry about total numbers, just focus on eating less sugar than the day before. Repeat.

Michael Pollan, author of the Omnivore’s Dilemma said it succinctly: “Eat food, not too much, mostly plants.” Eat real food (meat, vegetables, unprocessed stuff), keep your calorie total down, and stick to mostly plants along with healthy protein. Done!

We’ll continue digging into this battle against Big Sugar, shadow organizations, and false advertising in future posts. It’s amazing how heavily the deck is stacked against us when we try to be healthy, and how tough it is to find the actual truth!

I have no problem with sugar and people making choices that don’t line up with their health goals occasionally.

What really grinds my gears is when sugar is snuck into products and falsely marketed as healthy. We’re going to fight, and it starts by educating ourselves on how much sugar we’re actually eating.

Over the next week, your mission is to read the labels on the food and beverages you’re consuming. Specifically keep an eye on how many grams of sugar you’re consuming. Then over the next few weeks, try to drop that amount down by 10% each week. And then let me know how you did!

I want to hear from you: did you find this post useful? Hit reply and let me know if this article is actually gonna help you start to remove more sugar from your life!

-Steve

PS: We’ve recently overhauled our monthly story-driven experience, Rising Heroes. We’ll be opening doors for it next Monday, a few weeks later than normal – if you were waiting to get in, sorry for the delay. I promise it’ll be worth it – we’ve unrolled some big updates!

PPS: If you want to learn about the history of sugar and a contrarian viewpoint to “calories in, calories out no matter what they are,” check out Taube’s book “The Case Against Sugar.” It’s thought provoking and entertaining.

###

photo credit: Julien.Belli: Always Coca-Cola, wuestenigel: Macro of Decoration Crystals

http://ift.tt/2phA9sT

[almajonesnjna]

That Time I Worked For the Sugar Industry…

Hey, I was young. I didn’t know any better!

And the money was good. So, how could I turn it down? As a high school kid, you make money any way you can, even if it’s something you’re not thrilled about.

And that’s how I ended up spending two summers with my older brother Jack working for Coca-Cola, which I talked about on Steve’s Instagram:

That’s right, your boy Steve – a guy who once wrote an article explaining why Sugar is Worse than Jar Jar Binks – used to work for the enemy!

For two summers, my brother and I would wake up at 5AM, put on the sweet Coke polo shirts pictured above, hop into our Coca-Cola cars (old station wagons with Coca-Cola logos on the side), and stock shelves full of Coke products for 50-60+ hours a week on Cape Cod.

Now, hopefully you know that the above “enemy” comment is in jest.

If you happen to be currently employed by Coca-Cola or a company that sells products or services that are unhealthy, I don’t mean to pick on you or your employer…kind of. After all, Coca-Cola is a company that aims to make a profit by selling products that are delicious. I get it. Give me an ice-cold Mexican Coke made with real sugar in a glass bottle on a hot day, and it’s heaven. I also know they donate lots of money to charity, employ thousands, and do plenty of good things, and blah blah blah.

Okay! Now that that’s out of the way…

Twelve years after working indirectly for Big Sugar and seven years after starting Nerd Fitness, I now know just how detrimental sugar can be to our health, and it brings me to the point of today’s article!

We know sugar is bad for us (right? I hope?), but I wasn’t aware just how insidious this stuff has become in society and until I learned the history behind sugar’s rise in our day-to-day lives – and the rise in our obesity rates.

The History of Sugar

The history of sugar is both fascinating and pretty messed up. For starters, in the 1960’s the sugar industry actually paid scientists to downplay the connection between sugar and heart disease and instead promote saturated fat as the culprit.

Screw facts and data; there’s money to be made!

This is how we ended up with hilariously depressing ads like the one below from the 1970’s, touting sugar as a great path to weight loss and healthy living:

If you know anything about sugar, you can’t help but look at that ad and start laughing. “Use sugar to help you BUILD willpower? And NOT overeat.” Seriously!?

Fortunately, these days we’re MUCH better off and way smarter, and silly tricks like that can’t work anymore.

Right?

Wrong! As pointed out in “The Case Against Sugar” by Gary Taubes: “Academic researchers in 2015 were doing the bidding of Coca-Cola by taking its money to fund a Global Energy Balance Network and ‘shift blame for obesity away from bad diets, and instead only focus on not enough exercise.’”

We know here at NF that you can’t outrun your fork (it’s one of our Rules of the Rebellion), and you can’t out-train a bad diet, so telling people to ONLY focus on exercising more without worrying about what you put in your bodies is horrible advice.

Luckily, this group was shut down amidst widespread scrutiny and pressure by the public!

Also, pesky things like “facts” and “experimentation” kept getting in the way.

With all of the information coming out about how unhealthy soda can be in recent years, soda sales have steadily dropped to 30 year lows. This is AWESOME news, but don’t expect Coke and Pepsi to go quietly into the night.

Like any animal or company that’s been cornered or attacked, they’re adapting and fighting to stay relevant.

Thus, the strategy they’ve adopted is marketing “healthy” soda alternatives to find another pathway to connect their sugar water with our bloodstreams.

If you’ve picked up a Vitamin Water, a Naked Juice: Green Machine, or a Smoothie King fruit smoothie lately, and patted yourself on the back for making the healthy choice, your head is in the right place…but your blood sugar level will say otherwise!

These beverages, despite everything you’re told on their labels and what they advertise, are as bad for you (or worse) than drinking a soda:

20 oz Vitaminwater Power-C: 120 calories and 31 grams of sugar

20 oz Smoothie King “Pure Recharge” Mango Strawberry: 210 calories and 50g of sugar

20 oz Naked Juice Green Machine (100% real juice, no sugar added): 270 calories and 53 grams of sugar

At least when you drink a soda you know you’re making an unhealthy choice!

Shame on these other companies for convincing you their products are pure and healthy when they often have as much or more sugar as a can of Coke.

If you’re currently pissed off that you’ve been dutifully chugging Vitaminwater for the past few months instead of soda, assuming it’s healthier, I don’t blame you! The marketing and packaging leave you no choice BUT to assume it’s healthy and good for you.

What’s as funny as it is depressing is that even Coca-Cola executives themselves know their “healthy” marketing of these beverages is horseshit.

In 2015, when taken to court over the unsubstantiated health claims of Vitaminwater, Coca-Cola actually used the following defense (seriously): “No consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.”

I read that quote and my eyeballs almost fell out of my head. Are you furious yet? I am. Let’s fix it.

How to Not Let Sugar Run Your Life

I get it. Sugar is awesome. It’s delicious and makes us happy…temporarily.

It also makes us fat.

And holy **** is it addicting. It targets the pleasure centers in our brains, and is more available now than it has ever been in the history of our species. Unfortunately, our lizard brains have not adapted to its widespread availability instead of scarcity, which means our bodies can’t say “no” or “just a little.” This means we can ACTUALLY get hooked on the stuff. There are even studies that claim sugar can be as addicting as cocaine.

So the solution is simple: do more cocaine, less sugar!

Hahahaha, kidding. I’m not a doctor, and I don’t currently have pants on as I type this, but my advice would be to probably avoid both sugar and cocaine as much as possible.

Unfortunately, avoiding sugar is more than just giving up soda (though that’s a DAMN good start!). Other problems arise because sugar is in EVERYTHING and often hidden.

Why can’t we just tell the truth, people?

We talk a lot about a nefarious shadow organization making us fatter and lazier in our monthly story-driven adventure, Rising Heroes.

I thought it would be fun to create a dragon to slay. However, when you read that stuff above about:

scientists being paid off

calorie sugar bombs being marketed as healthy

companies claiming “there’s no way anybody could consider these drinks healthy,”

It’s like there really is a conglomeration of bad guys aiming to make us unhealthy.

Here’s how you can fight back. Follow these 4 quick rules to keep sugar from ruining your life:

1) Whenever possible, minimize liquid calories. This includes frappucinos and sodas, but also “real fruit smoothies” and “healthy” Naked Juice drinks, Gatorade, and even things like apple juice, orange juice, grape juice, cranberry juice, etc. Every once in a while? Sure. Just make it a rare treat (“treat yo’ self!”) – you’ll actually enjoy it more and be healthier!

I personally prescribe to the “out of sight, out of mind” philosophy because I have the willpower and restraint of a 5-year kid in a candy store. I don’t keep sugary beverages in my house so I’m not tempted and have to waste willpower trying not to drink them.

I’ve found that drinking sparkling water like LaCroix can really help me THINK I’m drinking soda, and provide me with the same level of happiness and fizzy satisfaction – without the sugar.

To answer your next question: here’s a whole article on “Is Diet Soda bad for me?” High five!

Still here? Good. Here’s a picture of a puppy:

Okay, back to business.

2) Don’t trust the front of the label, and learn to recognize sugar’s aliases. A label is required to list ingredients by amount, so by adding multiple types of sugar with weird names, a company can get away with moving sugar down the list.

Look for the following names: Agave nectar, Brown sugar, Cane crystals, Cane sugar, Corn sweetener, Corn syrup, Crystalline fructose, Dextrose, Evaporated cane juice, Organic evaporated cane juice, Fructose, Fruit juice concentrate, Glucose, High-fructose corn syrup, Honey, Invert sugar, Lactose, Maltose, Malt syrup, Molasses, Raw sugar, Sucrose, Sugar Syrup.

If you only look at two numbers on the back of a box, look at grams of sugar and total calories. You want minimal sugar and fewer calories. Don’t let perfect be the enemy of good. Do the best you can!

Oh, and if a product says “no sugar added” on the front of it, you can bet your life savings on it having a RIDICULOUS amount of sugar.

Note: please don’t bet your life savings on this.

3) Be skeptical, because sugar is in practically everything. When in doubt, eat things with fewer ingredients. We consume 130 pounds of sugar per year on average (holy crap), which means the white stuff in in way more foods than we realize. Not just candy and soda, but practically everything.

Nature Valley Granola Bars? Plenty of sugar. In fact, most “protein bars” have tons of sugar. And, until outraged customers complained, “Nature Valley” Granola Bars were made with high fructose corn syrup. Mmmm, nature.

Pasta sauce? Should just be tomatoes right? Nope. Add in heaping tablespoons of high fructose corn syrup too and you’re getting closer.

Wheat bread? That’s gotta be healthy, right? Check the ingredients. I bet one of the top 5 is “high fructose corn syrup” too.

Hell, look at what’s advertised as a “balanced breakfast” these days on TV! Cereal and skim milk, fruit, a glass of orange juice, and toast. Or, in other words: sugar and sugar water, sugar, sugar water, and pile-o-carbs.

4) Track your sugar intake, and minimize it over time. As I cover in “Star Wars Explains Why We’re Fat,” everybody has a different amount of “gimme gimme gimme” in our brains that craves instant gratification.

This means we all have different abilities to get addicted to things, including sugar. Some people can eat sugar (or have one drink, or try drugs) and not get hooked, while others struggle with addiction instantly – once is enough to get hooked for life.

This comic explains human behavior and addiction quite well…with dinosaurs.

If you are somebody who is actually hooked on sugar, start by tracking your sugar intake each day (actually look up the sugar content of everything you consume!), and see how many grams you’re eating every day. Don’t worry about total numbers, just focus on eating less sugar than the day before. Repeat.

Michael Pollan, author of the Omnivore’s Dilemma said it succinctly: “Eat food, not too much, mostly plants.” Eat real food (meat, vegetables, unprocessed stuff), keep your calorie total down, and stick to mostly plants along with healthy protein. Done!

We’ll continue digging into this battle against Big Sugar, shadow organizations, and false advertising in future posts. It’s amazing how heavily the deck is stacked against us when we try to be healthy, and how tough it is to find the actual truth!

I have no problem with sugar and people making choices that don’t line up with their health goals occasionally.

What really grinds my gears is when sugar is snuck into products and falsely marketed as healthy. We’re going to fight, and it starts by educating ourselves on how much sugar we’re actually eating.

Over the next week, your mission is to read the labels on the food and beverages you’re consuming. Specifically keep an eye on how many grams of sugar you’re consuming. Then over the next few weeks, try to drop that amount down by 10% each week. And then let me know how you did!

I want to hear from you: did you find this post useful? Hit reply and let me know if this article is actually gonna help you start to remove more sugar from your life!

-Steve

PS: We’ve recently overhauled our monthly story-driven experience, Rising Heroes. We’ll be opening doors for it next Monday, a few weeks later than normal – if you were waiting to get in, sorry for the delay. I promise it’ll be worth it – we’ve unrolled some big updates!

PPS: If you want to learn about the history of sugar and a contrarian viewpoint to “calories in, calories out no matter what they are,” check out Taube’s book “The Case Against Sugar.” It’s thought provoking and entertaining.

###

photo credit: Julien.Belli: Always Coca-Cola, wuestenigel: Macro of Decoration Crystals

http://ift.tt/2phA9sT

[ruthellisneda]

That Time I Worked For the Sugar Industry…

Hey, I was young. I didn’t know any better!

And the money was good. So, how could I turn it down? As a high school kid, you make money any way you can, even if it’s something you’re not thrilled about.

And that’s how I ended up spending two summers with my older brother Jack working for Coca-Cola, which I talked about on Steve’s Instagram:

That’s right, your boy Steve – a guy who once wrote an article explaining why Sugar is Worse than Jar Jar Binks – used to work for the enemy!

For two summers, my brother and I would wake up at 5AM, put on the sweet Coke polo shirts pictured above, hop into our Coca-Cola cars (old station wagons with Coca-Cola logos on the side), and stock shelves full of Coke products for 50-60+ hours a week on Cape Cod.

Now, hopefully you know that the above “enemy” comment is in jest.

If you happen to be currently employed by Coca-Cola or a company that sells products or services that are unhealthy, I don’t mean to pick on you or your employer…kind of. After all, Coca-Cola is a company that aims to make a profit by selling products that are delicious. I get it. Give me an ice-cold Mexican Coke made with real sugar in a glass bottle on a hot day, and it’s heaven. I also know they donate lots of money to charity, employ thousands, and do plenty of good things, and blah blah blah.

Okay! Now that that’s out of the way…

Twelve years after working indirectly for Big Sugar and seven years after starting Nerd Fitness, I now know just how detrimental sugar can be to our health, and it brings me to the point of today’s article!

We know sugar is bad for us (right? I hope?), but I wasn’t aware just how insidious this stuff has become in society and until I learned the history behind sugar’s rise in our day-to-day lives – and the rise in our obesity rates.

The History of Sugar

The history of sugar is both fascinating and pretty messed up. For starters, in the 1960’s the sugar industry actually paid scientists to downplay the connection between sugar and heart disease and instead promote saturated fat as the culprit.

Screw facts and data; there’s money to be made!

This is how we ended up with hilariously depressing ads like the one below from the 1970’s, touting sugar as a great path to weight loss and healthy living:

If you know anything about sugar, you can’t help but look at that ad and start laughing. “Use sugar to help you BUILD willpower? And NOT overeat.” Seriously!?

Fortunately, these days we’re MUCH better off and way smarter, and silly tricks like that can’t work anymore.

Right?

Wrong! As pointed out in “The Case Against Sugar” by Gary Taubes: “Academic researchers in 2015 were doing the bidding of Coca-Cola by taking its money to fund a Global Energy Balance Network and ‘shift blame for obesity away from bad diets, and instead only focus on not enough exercise.’”

We know here at NF that you can’t outrun your fork (it’s one of our Rules of the Rebellion), and you can’t out-train a bad diet, so telling people to ONLY focus on exercising more without worrying about what you put in your bodies is horrible advice.

Luckily, this group was shut down amidst widespread scrutiny and pressure by the public!

Also, pesky things like “facts” and “experimentation” kept getting in the way.

With all of the information coming out about how unhealthy soda can be in recent years, soda sales have steadily dropped to 30 year lows. This is AWESOME news, but don’t expect Coke and Pepsi to go quietly into the night.

Like any animal or company that’s been cornered or attacked, they’re adapting and fighting to stay relevant.

Thus, the strategy they’ve adopted is marketing “healthy” soda alternatives to find another pathway to connect their sugar water with our bloodstreams.

If you’ve picked up a Vitamin Water, a Naked Juice: Green Machine, or a Smoothie King fruit smoothie lately, and patted yourself on the back for making the healthy choice, your head is in the right place…but your blood sugar level will say otherwise!

These beverages, despite everything you’re told on their labels and what they advertise, are as bad for you (or worse) than drinking a soda:

20 oz Vitaminwater Power-C: 120 calories and 31 grams of sugar

20 oz Smoothie King “Pure Recharge” Mango Strawberry: 210 calories and 50g of sugar

20 oz Naked Juice Green Machine (100% real juice, no sugar added): 270 calories and 53 grams of sugar

At least when you drink a soda you know you’re making an unhealthy choice!

Shame on these other companies for convincing you their products are pure and healthy when they often have as much or more sugar as a can of Coke.

If you’re currently pissed off that you’ve been dutifully chugging Vitaminwater for the past few months instead of soda, assuming it’s healthier, I don’t blame you! The marketing and packaging leave you no choice BUT to assume it’s healthy and good for you.

What’s as funny as it is depressing is that even Coca-Cola executives themselves know their “healthy” marketing of these beverages is horseshit.

In 2015, when taken to court over the unsubstantiated health claims of Vitaminwater, Coca-Cola actually used the following defense (seriously): “No consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.”

I read that quote and my eyeballs almost fell out of my head. Are you furious yet? I am. Let’s fix it.

How to Not Let Sugar Run Your Life

I get it. Sugar is awesome. It’s delicious and makes us happy…temporarily.

It also makes us fat.

And holy **** is it addicting. It targets the pleasure centers in our brains, and is more available now than it has ever been in the history of our species. Unfortunately, our lizard brains have not adapted to its widespread availability instead of scarcity, which means our bodies can’t say “no” or “just a little.” This means we can ACTUALLY get hooked on the stuff. There are even studies that claim sugar can be as addicting as cocaine.

So the solution is simple: do more cocaine, less sugar!

Hahahaha, kidding. I’m not a doctor, and I don’t currently have pants on as I type this, but my advice would be to probably avoid both sugar and cocaine as much as possible.

Unfortunately, avoiding sugar is more than just giving up soda (though that’s a DAMN good start!). Other problems arise because sugar is in EVERYTHING and often hidden.

Why can’t we just tell the truth, people?

We talk a lot about a nefarious shadow organization making us fatter and lazier in our monthly story-driven adventure, Rising Heroes.

I thought it would be fun to create a dragon to slay. However, when you read that stuff above about:

scientists being paid off

calorie sugar bombs being marketed as healthy

companies claiming “there’s no way anybody could consider these drinks healthy,”

It’s like there really is a conglomeration of bad guys aiming to make us unhealthy.

Here’s how you can fight back. Follow these 4 quick rules to keep sugar from ruining your life:

1) Whenever possible, minimize liquid calories. This includes frappucinos and sodas, but also “real fruit smoothies” and “healthy” Naked Juice drinks, Gatorade, and even things like apple juice, orange juice, grape juice, cranberry juice, etc. Every once in a while? Sure. Just make it a rare treat (“treat yo’ self!”) – you’ll actually enjoy it more and be healthier!

I personally prescribe to the “out of sight, out of mind” philosophy because I have the willpower and restraint of a 5-year kid in a candy store. I don’t keep sugary beverages in my house so I’m not tempted and have to waste willpower trying not to drink them.

I’ve found that drinking sparkling water like LaCroix can really help me THINK I’m drinking soda, and provide me with the same level of happiness and fizzy satisfaction – without the sugar.

To answer your next question: here’s a whole article on “Is Diet Soda bad for me?” High five!

Still here? Good. Here’s a picture of a puppy:

Okay, back to business.

2) Don’t trust the front of the label, and learn to recognize sugar’s aliases. A label is required to list ingredients by amount, so by adding multiple types of sugar with weird names, a company can get away with moving sugar down the list.

Look for the following names: Agave nectar, Brown sugar, Cane crystals, Cane sugar, Corn sweetener, Corn syrup, Crystalline fructose, Dextrose, Evaporated cane juice, Organic evaporated cane juice, Fructose, Fruit juice concentrate, Glucose, High-fructose corn syrup, Honey, Invert sugar, Lactose, Maltose, Malt syrup, Molasses, Raw sugar, Sucrose, Sugar Syrup.

If you only look at two numbers on the back of a box, look at grams of sugar and total calories. You want minimal sugar and fewer calories. Don’t let perfect be the enemy of good. Do the best you can!

Oh, and if a product says “no sugar added” on the front of it, you can bet your life savings on it having a RIDICULOUS amount of sugar.

Note: please don’t bet your life savings on this.

3) Be skeptical, because sugar is in practically everything. When in doubt, eat things with fewer ingredients. We consume 130 pounds of sugar per year on average (holy crap), which means the white stuff in in way more foods than we realize. Not just candy and soda, but practically everything.

Nature Valley Granola Bars? Plenty of sugar. In fact, most “protein bars” have tons of sugar. And, until outraged customers complained, “Nature Valley” Granola Bars were made with high fructose corn syrup. Mmmm, nature.

Pasta sauce? Should just be tomatoes right? Nope. Add in heaping tablespoons of high fructose corn syrup too and you’re getting closer.

Wheat bread? That’s gotta be healthy, right? Check the ingredients. I bet one of the top 5 is “high fructose corn syrup” too.

Hell, look at what’s advertised as a “balanced breakfast” these days on TV! Cereal and skim milk, fruit, a glass of orange juice, and toast. Or, in other words: sugar and sugar water, sugar, sugar water, and pile-o-carbs.

4) Track your sugar intake, and minimize it over time. As I cover in “Star Wars Explains Why We’re Fat,” everybody has a different amount of “gimme gimme gimme” in our brains that craves instant gratification.

This means we all have different abilities to get addicted to things, including sugar. Some people can eat sugar (or have one drink, or try drugs) and not get hooked, while others struggle with addiction instantly – once is enough to get hooked for life.

This comic explains human behavior and addiction quite well…with dinosaurs.

If you are somebody who is actually hooked on sugar, start by tracking your sugar intake each day (actually look up the sugar content of everything you consume!), and see how many grams you’re eating every day. Don’t worry about total numbers, just focus on eating less sugar than the day before. Repeat.

Michael Pollan, author of the Omnivore’s Dilemma said it succinctly: “Eat food, not too much, mostly plants.” Eat real food (meat, vegetables, unprocessed stuff), keep your calorie total down, and stick to mostly plants along with healthy protein. Done!

We’ll continue digging into this battle against Big Sugar, shadow organizations, and false advertising in future posts. It’s amazing how heavily the deck is stacked against us when we try to be healthy, and how tough it is to find the actual truth!

I have no problem with sugar and people making choices that don’t line up with their health goals occasionally.

What really grinds my gears is when sugar is snuck into products and falsely marketed as healthy. We’re going to fight, and it starts by educating ourselves on how much sugar we’re actually eating.

Over the next week, your mission is to read the labels on the food and beverages you’re consuming. Specifically keep an eye on how many grams of sugar you’re consuming. Then over the next few weeks, try to drop that amount down by 10% each week. And then let me know how you did!

I want to hear from you: did you find this post useful? Hit reply and let me know if this article is actually gonna help you start to remove more sugar from your life!

-Steve

PS: We’ve recently overhauled our monthly story-driven experience, Rising Heroes. We’ll be opening doors for it next Monday, a few weeks later than normal – if you were waiting to get in, sorry for the delay. I promise it’ll be worth it – we’ve unrolled some big updates!

PPS: If you want to learn about the history of sugar and a contrarian viewpoint to “calories in, calories out no matter what they are,” check out Taube’s book “The Case Against Sugar.” It’s thought provoking and entertaining.

###

photo credit: Julien.Belli: Always Coca-Cola, wuestenigel: Macro of Decoration Crystals

http://ift.tt/2phA9sT

[joshuabradleyn]

That Time I Worked For the Sugar Industry…

Hey, I was young. I didn’t know any better!

And the money was good. So, how could I turn it down? As a high school kid, you make money any way you can, even if it’s something you’re not thrilled about.

And that’s how I ended up spending two summers with my older brother Jack working for Coca-Cola, which I talked about on Steve’s Instagram:

That’s right, your boy Steve – a guy who once wrote an article explaining why Sugar is Worse than Jar Jar Binks – used to work for the enemy!

For two summers, my brother and I would wake up at 5AM, put on the sweet Coke polo shirts pictured above, hop into our Coca-Cola cars (old station wagons with Coca-Cola logos on the side), and stock shelves full of Coke products for 50-60+ hours a week on Cape Cod.

Now, hopefully you know that the above “enemy” comment is in jest.

If you happen to be currently employed by Coca-Cola or a company that sells products or services that are unhealthy, I don’t mean to pick on you or your employer…kind of. After all, Coca-Cola is a company that aims to make a profit by selling products that are delicious. I get it. Give me an ice-cold Mexican Coke made with real sugar in a glass bottle on a hot day, and it’s heaven. I also know they donate lots of money to charity, employ thousands, and do plenty of good things, and blah blah blah.

Okay! Now that that’s out of the way…

Twelve years after working indirectly for Big Sugar and seven years after starting Nerd Fitness, I now know just how detrimental sugar can be to our health, and it brings me to the point of today’s article!

We know sugar is bad for us (right? I hope?), but I wasn’t aware just how insidious this stuff has become in society and until I learned the history behind sugar’s rise in our day-to-day lives – and the rise in our obesity rates.

The History of Sugar

The history of sugar is both fascinating and pretty messed up. For starters, in the 1960’s the sugar industry actually paid scientists to downplay the connection between sugar and heart disease and instead promote saturated fat as the culprit.

Screw facts and data; there’s money to be made!

This is how we ended up with hilariously depressing ads like the one below from the 1970’s, touting sugar as a great path to weight loss and healthy living:

If you know anything about sugar, you can’t help but look at that ad and start laughing. “Use sugar to help you BUILD willpower? And NOT overeat.” Seriously!?

Fortunately, these days we’re MUCH better off and way smarter, and silly tricks like that can’t work anymore.

Right?

Wrong! As pointed out in “The Case Against Sugar” by Gary Taubes: “Academic researchers in 2015 were doing the bidding of Coca-Cola by taking its money to fund a Global Energy Balance Network and ‘shift blame for obesity away from bad diets, and instead only focus on not enough exercise.’”

We know here at NF that you can’t outrun your fork (it’s one of our Rules of the Rebellion), and you can’t out-train a bad diet, so telling people to ONLY focus on exercising more without worrying about what you put in your bodies is horrible advice.

Luckily, this group was shut down amidst widespread scrutiny and pressure by the public!

Also, pesky things like “facts” and “experimentation” kept getting in the way.

With all of the information coming out about how unhealthy soda can be in recent years, soda sales have steadily dropped to 30 year lows. This is AWESOME news, but don’t expect Coke and Pepsi to go quietly into the night.

Like any animal or company that’s been cornered or attacked, they’re adapting and fighting to stay relevant.

Thus, the strategy they’ve adopted is marketing “healthy” soda alternatives to find another pathway to connect their sugar water with our bloodstreams.

If you’ve picked up a Vitamin Water, a Naked Juice: Green Machine, or a Smoothie King fruit smoothie lately, and patted yourself on the back for making the healthy choice, your head is in the right place…but your blood sugar level will say otherwise!

These beverages, despite everything you’re told on their labels and what they advertise, are as bad for you (or worse) than drinking a soda:

20 oz Vitaminwater Power-C: 120 calories and 31 grams of sugar

20 oz Smoothie King “Pure Recharge” Mango Strawberry: 210 calories and 50g of sugar

20 oz Naked Juice Green Machine (100% real juice, no sugar added): 270 calories and 53 grams of sugar

At least when you drink a soda you know you’re making an unhealthy choice!

Shame on these other companies for convincing you their products are pure and healthy when they often have as much or more sugar as a can of Coke.

If you’re currently pissed off that you’ve been dutifully chugging Vitaminwater for the past few months instead of soda, assuming it’s healthier, I don’t blame you! The marketing and packaging leave you no choice BUT to assume it’s healthy and good for you.

What’s as funny as it is depressing is that even Coca-Cola executives themselves know their “healthy” marketing of these beverages is horseshit.

In 2015, when taken to court over the unsubstantiated health claims of Vitaminwater, Coca-Cola actually used the following defense (seriously): “No consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.”

I read that quote and my eyeballs almost fell out of my head. Are you furious yet? I am. Let’s fix it.

How to Not Let Sugar Run Your Life

I get it. Sugar is awesome. It’s delicious and makes us happy…temporarily.

It also makes us fat.

And holy **** is it addicting. It targets the pleasure centers in our brains, and is more available now than it has ever been in the history of our species. Unfortunately, our lizard brains have not adapted to its widespread availability instead of scarcity, which means our bodies can’t say “no” or “just a little.” This means we can ACTUALLY get hooked on the stuff. There are even studies that claim sugar can be as addicting as cocaine.

So the solution is simple: do more cocaine, less sugar!

Hahahaha, kidding. I’m not a doctor, and I don’t currently have pants on as I type this, but my advice would be to probably avoid both sugar and cocaine as much as possible.

Unfortunately, avoiding sugar is more than just giving up soda (though that’s a DAMN good start!). Other problems arise because sugar is in EVERYTHING and often hidden.

Why can’t we just tell the truth, people?

We talk a lot about a nefarious shadow organization making us fatter and lazier in our monthly story-driven adventure, Rising Heroes.

I thought it would be fun to create a dragon to slay. However, when you read that stuff above about:

scientists being paid off

calorie sugar bombs being marketed as healthy

companies claiming “there’s no way anybody could consider these drinks healthy,”

It’s like there really is a conglomeration of bad guys aiming to make us unhealthy.

Here’s how you can fight back. Follow these 4 quick rules to keep sugar from ruining your life:

1) Whenever possible, minimize liquid calories. This includes frappucinos and sodas, but also “real fruit smoothies” and “healthy” Naked Juice drinks, Gatorade, and even things like apple juice, orange juice, grape juice, cranberry juice, etc. Every once in a while? Sure. Just make it a rare treat (“treat yo’ self!”) – you’ll actually enjoy it more and be healthier!

I personally prescribe to the “out of sight, out of mind” philosophy because I have the willpower and restraint of a 5-year kid in a candy store. I don’t keep sugary beverages in my house so I’m not tempted and have to waste willpower trying not to drink them.

I’ve found that drinking sparkling water like LaCroix can really help me THINK I’m drinking soda, and provide me with the same level of happiness and fizzy satisfaction – without the sugar.

To answer your next question: here’s a whole article on “Is Diet Soda bad for me?” High five!

Still here? Good. Here’s a picture of a puppy:

Okay, back to business.

2) Don’t trust the front of the label, and learn to recognize sugar’s aliases. A label is required to list ingredients by amount, so by adding multiple types of sugar with weird names, a company can get away with moving sugar down the list.

Look for the following names: Agave nectar, Brown sugar, Cane crystals, Cane sugar, Corn sweetener, Corn syrup, Crystalline fructose, Dextrose, Evaporated cane juice, Organic evaporated cane juice, Fructose, Fruit juice concentrate, Glucose, High-fructose corn syrup, Honey, Invert sugar, Lactose, Maltose, Malt syrup, Molasses, Raw sugar, Sucrose, Sugar Syrup.

If you only look at two numbers on the back of a box, look at grams of sugar and total calories. You want minimal sugar and fewer calories. Don’t let perfect be the enemy of good. Do the best you can!

Oh, and if a product says “no sugar added” on the front of it, you can bet your life savings on it having a RIDICULOUS amount of sugar.

Note: please don’t bet your life savings on this.

3) Be skeptical, because sugar is in practically everything. When in doubt, eat things with fewer ingredients. We consume 130 pounds of sugar per year on average (holy crap), which means the white stuff in in way more foods than we realize. Not just candy and soda, but practically everything.

Nature Valley Granola Bars? Plenty of sugar. In fact, most “protein bars” have tons of sugar. And, until outraged customers complained, “Nature Valley” Granola Bars were made with high fructose corn syrup. Mmmm, nature.

Pasta sauce? Should just be tomatoes right? Nope. Add in heaping tablespoons of high fructose corn syrup too and you’re getting closer.

Wheat bread? That’s gotta be healthy, right? Check the ingredients. I bet one of the top 5 is “high fructose corn syrup” too.

Hell, look at what’s advertised as a “balanced breakfast” these days on TV! Cereal and skim milk, fruit, a glass of orange juice, and toast. Or, in other words: sugar and sugar water, sugar, sugar water, and pile-o-carbs.

4) Track your sugar intake, and minimize it over time. As I cover in “Star Wars Explains Why We’re Fat,” everybody has a different amount of “gimme gimme gimme” in our brains that craves instant gratification.

This means we all have different abilities to get addicted to things, including sugar. Some people can eat sugar (or have one drink, or try drugs) and not get hooked, while others struggle with addiction instantly – once is enough to get hooked for life.

This comic explains human behavior and addiction quite well…with dinosaurs.

If you are somebody who is actually hooked on sugar, start by tracking your sugar intake each day (actually look up the sugar content of everything you consume!), and see how many grams you’re eating every day. Don’t worry about total numbers, just focus on eating less sugar than the day before. Repeat.

Michael Pollan, author of the Omnivore’s Dilemma said it succinctly: “Eat food, not too much, mostly plants.” Eat real food (meat, vegetables, unprocessed stuff), keep your calorie total down, and stick to mostly plants along with healthy protein. Done!

We’ll continue digging into this battle against Big Sugar, shadow organizations, and false advertising in future posts. It’s amazing how heavily the deck is stacked against us when we try to be healthy, and how tough it is to find the actual truth!

I have no problem with sugar and people making choices that don’t line up with their health goals occasionally.

What really grinds my gears is when sugar is snuck into products and falsely marketed as healthy. We’re going to fight, and it starts by educating ourselves on how much sugar we’re actually eating.

Over the next week, your mission is to read the labels on the food and beverages you’re consuming. Specifically keep an eye on how many grams of sugar you’re consuming. Then over the next few weeks, try to drop that amount down by 10% each week. And then let me know how you did!

I want to hear from you: did you find this post useful? Hit reply and let me know if this article is actually gonna help you start to remove more sugar from your life!

-Steve

PS: We’ve recently overhauled our monthly story-driven experience, Rising Heroes. We’ll be opening doors for it next Monday, a few weeks later than normal – if you were waiting to get in, sorry for the delay. I promise it’ll be worth it – we’ve unrolled some big updates!

PPS: If you want to learn about the history of sugar and a contrarian viewpoint to “calories in, calories out no matter what they are,” check out Taube’s book “The Case Against Sugar.” It’s thought provoking and entertaining.

###

photo credit: Julien.Belli: Always Coca-Cola, wuestenigel: Macro of Decoration Crystals

http://ift.tt/2phA9sT

[albertcaldwellne]

That Time I Worked For the Sugar Industry…

Hey, I was young. I didn’t know any better!

And the money was good. So, how could I turn it down? As a high school kid, you make money any way you can, even if it’s something you’re not thrilled about.

And that’s how I ended up spending two summers with my older brother Jack working for Coca-Cola, which I talked about on Steve’s Instagram:

That’s right, your boy Steve – a guy who once wrote an article explaining why Sugar is Worse than Jar Jar Binks – used to work for the enemy!

For two summers, my brother and I would wake up at 5AM, put on the sweet Coke polo shirts pictured above, hop into our Coca-Cola cars (old station wagons with Coca-Cola logos on the side), and stock shelves full of Coke products for 50-60+ hours a week on Cape Cod.

Now, hopefully you know that the above “enemy” comment is in jest.

If you happen to be currently employed by Coca-Cola or a company that sells products or services that are unhealthy, I don’t mean to pick on you or your employer…kind of. After all, Coca-Cola is a company that aims to make a profit by selling products that are delicious. I get it. Give me an ice-cold Mexican Coke made with real sugar in a glass bottle on a hot day, and it’s heaven. I also know they donate lots of money to charity, employ thousands, and do plenty of good things, and blah blah blah.

Okay! Now that that’s out of the way…

Twelve years after working indirectly for Big Sugar and seven years after starting Nerd Fitness, I now know just how detrimental sugar can be to our health, and it brings me to the point of today’s article!

We know sugar is bad for us (right? I hope?), but I wasn’t aware just how insidious this stuff has become in society and until I learned the history behind sugar’s rise in our day-to-day lives – and the rise in our obesity rates.

The History of Sugar

The history of sugar is both fascinating and pretty messed up. For starters, in the 1960’s the sugar industry actually paid scientists to downplay the connection between sugar and heart disease and instead promote saturated fat as the culprit.

Screw facts and data; there’s money to be made!

This is how we ended up with hilariously depressing ads like the one below from the 1970’s, touting sugar as a great path to weight loss and healthy living:

If you know anything about sugar, you can’t help but look at that ad and start laughing. “Use sugar to help you BUILD willpower? And NOT overeat.” Seriously!?

Fortunately, these days we’re MUCH better off and way smarter, and silly tricks like that can’t work anymore.

Right?

Wrong! As pointed out in “The Case Against Sugar” by Gary Taubes: “Academic researchers in 2015 were doing the bidding of Coca-Cola by taking its money to fund a Global Energy Balance Network and ‘shift blame for obesity away from bad diets, and instead only focus on not enough exercise.’”

We know here at NF that you can’t outrun your fork (it’s one of our Rules of the Rebellion), and you can’t out-train a bad diet, so telling people to ONLY focus on exercising more without worrying about what you put in your bodies is horrible advice.

Luckily, this group was shut down amidst widespread scrutiny and pressure by the public!

Also, pesky things like “facts” and “experimentation” kept getting in the way.

With all of the information coming out about how unhealthy soda can be in recent years, soda sales have steadily dropped to 30 year lows. This is AWESOME news, but don’t expect Coke and Pepsi to go quietly into the night.

Like any animal or company that’s been cornered or attacked, they’re adapting and fighting to stay relevant.

Thus, the strategy they’ve adopted is marketing “healthy” soda alternatives to find another pathway to connect their sugar water with our bloodstreams.

If you’ve picked up a Vitamin Water, a Naked Juice: Green Machine, or a Smoothie King fruit smoothie lately, and patted yourself on the back for making the healthy choice, your head is in the right place…but your blood sugar level will say otherwise!

These beverages, despite everything you’re told on their labels and what they advertise, are as bad for you (or worse) than drinking a soda:

20 oz Vitaminwater Power-C: 120 calories and 31 grams of sugar

20 oz Smoothie King “Pure Recharge” Mango Strawberry: 210 calories and 50g of sugar

20 oz Naked Juice Green Machine (100% real juice, no sugar added): 270 calories and 53 grams of sugar

At least when you drink a soda you know you’re making an unhealthy choice!

Shame on these other companies for convincing you their products are pure and healthy when they often have as much or more sugar as a can of Coke.

If you’re currently pissed off that you’ve been dutifully chugging Vitaminwater for the past few months instead of soda, assuming it’s healthier, I don’t blame you! The marketing and packaging leave you no choice BUT to assume it’s healthy and good for you.

What’s as funny as it is depressing is that even Coca-Cola executives themselves know their “healthy” marketing of these beverages is horseshit.

In 2015, when taken to court over the unsubstantiated health claims of Vitaminwater, Coca-Cola actually used the following defense (seriously): “No consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.”

I read that quote and my eyeballs almost fell out of my head. Are you furious yet? I am. Let’s fix it.

How to Not Let Sugar Run Your Life

I get it. Sugar is awesome. It’s delicious and makes us happy…temporarily.

It also makes us fat.

And holy **** is it addicting. It targets the pleasure centers in our brains, and is more available now than it has ever been in the history of our species. Unfortunately, our lizard brains have not adapted to its widespread availability instead of scarcity, which means our bodies can’t say “no” or “just a little.” This means we can ACTUALLY get hooked on the stuff. There are even studies that claim sugar can be as addicting as cocaine.

So the solution is simple: do more cocaine, less sugar!

Hahahaha, kidding. I’m not a doctor, and I don’t currently have pants on as I type this, but my advice would be to probably avoid both sugar and cocaine as much as possible.

Unfortunately, avoiding sugar is more than just giving up soda (though that’s a DAMN good start!). Other problems arise because sugar is in EVERYTHING and often hidden.

Why can’t we just tell the truth, people?

We talk a lot about a nefarious shadow organization making us fatter and lazier in our monthly story-driven adventure, Rising Heroes.

I thought it would be fun to create a dragon to slay. However, when you read that stuff above about:

scientists being paid off

calorie sugar bombs being marketed as healthy

companies claiming “there’s no way anybody could consider these drinks healthy,”

It’s like there really is a conglomeration of bad guys aiming to make us unhealthy.

Here’s how you can fight back. Follow these 4 quick rules to keep sugar from ruining your life:

1) Whenever possible, minimize liquid calories. This includes frappucinos and sodas, but also “real fruit smoothies” and “healthy” Naked Juice drinks, Gatorade, and even things like apple juice, orange juice, grape juice, cranberry juice, etc. Every once in a while? Sure. Just make it a rare treat (“treat yo’ self!”) – you’ll actually enjoy it more and be healthier!

I personally prescribe to the “out of sight, out of mind” philosophy because I have the willpower and restraint of a 5-year kid in a candy store. I don’t keep sugary beverages in my house so I’m not tempted and have to waste willpower trying not to drink them.

I’ve found that drinking sparkling water like LaCroix can really help me THINK I’m drinking soda, and provide me with the same level of happiness and fizzy satisfaction – without the sugar.

To answer your next question: here’s a whole article on “Is Diet Soda bad for me?” High five!

Still here? Good. Here’s a picture of a puppy:

Okay, back to business.

2) Don’t trust the front of the label, and learn to recognize sugar’s aliases. A label is required to list ingredients by amount, so by adding multiple types of sugar with weird names, a company can get away with moving sugar down the list.

Look for the following names: Agave nectar, Brown sugar, Cane crystals, Cane sugar, Corn sweetener, Corn syrup, Crystalline fructose, Dextrose, Evaporated cane juice, Organic evaporated cane juice, Fructose, Fruit juice concentrate, Glucose, High-fructose corn syrup, Honey, Invert sugar, Lactose, Maltose, Malt syrup, Molasses, Raw sugar, Sucrose, Sugar Syrup.

If you only look at two numbers on the back of a box, look at grams of sugar and total calories. You want minimal sugar and fewer calories. Don’t let perfect be the enemy of good. Do the best you can!

Oh, and if a product says “no sugar added” on the front of it, you can bet your life savings on it having a RIDICULOUS amount of sugar.

Note: please don’t bet your life savings on this.

3) Be skeptical, because sugar is in practically everything. When in doubt, eat things with fewer ingredients. We consume 130 pounds of sugar per year on average (holy crap), which means the white stuff in in way more foods than we realize. Not just candy and soda, but practically everything.

Nature Valley Granola Bars? Plenty of sugar. In fact, most “protein bars” have tons of sugar. And, until outraged customers complained, “Nature Valley” Granola Bars were made with high fructose corn syrup. Mmmm, nature.

Pasta sauce? Should just be tomatoes right? Nope. Add in heaping tablespoons of high fructose corn syrup too and you’re getting closer.

Wheat bread? That’s gotta be healthy, right? Check the ingredients. I bet one of the top 5 is “high fructose corn syrup” too.

Hell, look at what’s advertised as a “balanced breakfast” these days on TV! Cereal and skim milk, fruit, a glass of orange juice, and toast. Or, in other words: sugar and sugar water, sugar, sugar water, and pile-o-carbs.

4) Track your sugar intake, and minimize it over time. As I cover in “Star Wars Explains Why We’re Fat,” everybody has a different amount of “gimme gimme gimme” in our brains that craves instant gratification.

This means we all have different abilities to get addicted to things, including sugar. Some people can eat sugar (or have one drink, or try drugs) and not get hooked, while others struggle with addiction instantly – once is enough to get hooked for life.

This comic explains human behavior and addiction quite well…with dinosaurs.

If you are somebody who is actually hooked on sugar, start by tracking your sugar intake each day (actually look up the sugar content of everything you consume!), and see how many grams you’re eating every day. Don’t worry about total numbers, just focus on eating less sugar than the day before. Repeat.

Michael Pollan, author of the Omnivore’s Dilemma said it succinctly: “Eat food, not too much, mostly plants.” Eat real food (meat, vegetables, unprocessed stuff), keep your calorie total down, and stick to mostly plants along with healthy protein. Done!

We’ll continue digging into this battle against Big Sugar, shadow organizations, and false advertising in future posts. It’s amazing how heavily the deck is stacked against us when we try to be healthy, and how tough it is to find the actual truth!

I have no problem with sugar and people making choices that don’t line up with their health goals occasionally.

What really grinds my gears is when sugar is snuck into products and falsely marketed as healthy. We’re going to fight, and it starts by educating ourselves on how much sugar we’re actually eating.

Over the next week, your mission is to read the labels on the food and beverages you’re consuming. Specifically keep an eye on how many grams of sugar you’re consuming. Then over the next few weeks, try to drop that amount down by 10% each week. And then let me know how you did!

I want to hear from you: did you find this post useful? Hit reply and let me know if this article is actually gonna help you start to remove more sugar from your life!

-Steve

PS: We’ve recently overhauled our monthly story-driven experience, Rising Heroes. We’ll be opening doors for it next Monday, a few weeks later than normal – if you were waiting to get in, sorry for the delay. I promise it’ll be worth it – we’ve unrolled some big updates!

PPS: If you want to learn about the history of sugar and a contrarian viewpoint to “calories in, calories out no matter what they are,” check out Taube’s book “The Case Against Sugar.” It’s thought provoking and entertaining.

###

photo credit: Julien.Belli: Always Coca-Cola, wuestenigel: Macro of Decoration Crystals

http://ift.tt/2phA9sT

[neilmillerne]

That Time I Worked For the Sugar Industry…

Hey, I was young. I didn’t know any better!

And the money was good. So, how could I turn it down? As a high school kid, you make money any way you can, even if it’s something you’re not thrilled about.

And that’s how I ended up spending two summers with my older brother Jack working for Coca-Cola, which I talked about on Steve’s Instagram:

That’s right, your boy Steve – a guy who once wrote an article explaining why Sugar is Worse than Jar Jar Binks – used to work for the enemy!

For two summers, my brother and I would wake up at 5AM, put on the sweet Coke polo shirts pictured above, hop into our Coca-Cola cars (old station wagons with Coca-Cola logos on the side), and stock shelves full of Coke products for 50-60+ hours a week on Cape Cod.

Now, hopefully you know that the above “enemy” comment is in jest.

If you happen to be currently employed by Coca-Cola or a company that sells products or services that are unhealthy, I don’t mean to pick on you or your employer…kind of. After all, Coca-Cola is a company that aims to make a profit by selling products that are delicious. I get it. Give me an ice-cold Mexican Coke made with real sugar in a glass bottle on a hot day, and it’s heaven. I also know they donate lots of money to charity, employ thousands, and do plenty of good things, and blah blah blah.

Okay! Now that that’s out of the way…

Twelve years after working indirectly for Big Sugar and seven years after starting Nerd Fitness, I now know just how detrimental sugar can be to our health, and it brings me to the point of today’s article!

We know sugar is bad for us (right? I hope?), but I wasn’t aware just how insidious this stuff has become in society and until I learned the history behind sugar’s rise in our day-to-day lives – and the rise in our obesity rates.

The History of Sugar

The history of sugar is both fascinating and pretty messed up. For starters, in the 1960’s the sugar industry actually paid scientists to downplay the connection between sugar and heart disease and instead promote saturated fat as the culprit.

Screw facts and data; there’s money to be made!

This is how we ended up with hilariously depressing ads like the one below from the 1970’s, touting sugar as a great path to weight loss and healthy living:

If you know anything about sugar, you can’t help but look at that ad and start laughing. “Use sugar to help you BUILD willpower? And NOT overeat.” Seriously!?

Fortunately, these days we’re MUCH better off and way smarter, and silly tricks like that can’t work anymore.

Right?

Wrong! As pointed out in “The Case Against Sugar” by Gary Taubes: “Academic researchers in 2015 were doing the bidding of Coca-Cola by taking its money to fund a Global Energy Balance Network and ‘shift blame for obesity away from bad diets, and instead only focus on not enough exercise.’”

We know here at NF that you can’t outrun your fork (it’s one of our Rules of the Rebellion), and you can’t out-train a bad diet, so telling people to ONLY focus on exercising more without worrying about what you put in your bodies is horrible advice.

Luckily, this group was shut down amidst widespread scrutiny and pressure by the public!

Also, pesky things like “facts” and “experimentation” kept getting in the way.

With all of the information coming out about how unhealthy soda can be in recent years, soda sales have steadily dropped to 30 year lows. This is AWESOME news, but don’t expect Coke and Pepsi to go quietly into the night.

Like any animal or company that’s been cornered or attacked, they’re adapting and fighting to stay relevant.

Thus, the strategy they’ve adopted is marketing “healthy” soda alternatives to find another pathway to connect their sugar water with our bloodstreams.

If you’ve picked up a Vitamin Water, a Naked Juice: Green Machine, or a Smoothie King fruit smoothie lately, and patted yourself on the back for making the healthy choice, your head is in the right place…but your blood sugar level will say otherwise!

These beverages, despite everything you’re told on their labels and what they advertise, are as bad for you (or worse) than drinking a soda:

20 oz Vitaminwater Power-C: 120 calories and 31 grams of sugar

20 oz Smoothie King “Pure Recharge” Mango Strawberry: 210 calories and 50g of sugar

20 oz Naked Juice Green Machine (100% real juice, no sugar added): 270 calories and 53 grams of sugar

At least when you drink a soda you know you’re making an unhealthy choice!

Shame on these other companies for convincing you their products are pure and healthy when they often have as much or more sugar as a can of Coke.

If you’re currently pissed off that you’ve been dutifully chugging Vitaminwater for the past few months instead of soda, assuming it’s healthier, I don’t blame you! The marketing and packaging leave you no choice BUT to assume it’s healthy and good for you.

What’s as funny as it is depressing is that even Coca-Cola executives themselves know their “healthy” marketing of these beverages is horseshit.

In 2015, when taken to court over the unsubstantiated health claims of Vitaminwater, Coca-Cola actually used the following defense (seriously): “No consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.”

I read that quote and my eyeballs almost fell out of my head. Are you furious yet? I am. Let’s fix it.

How to Not Let Sugar Run Your Life

I get it. Sugar is awesome. It’s delicious and makes us happy…temporarily.

It also makes us fat.

And holy **** is it addicting. It targets the pleasure centers in our brains, and is more available now than it has ever been in the history of our species. Unfortunately, our lizard brains have not adapted to its widespread availability instead of scarcity, which means our bodies can’t say “no” or “just a little.” This means we can ACTUALLY get hooked on the stuff. There are even studies that claim sugar can be as addicting as cocaine.

So the solution is simple: do more cocaine, less sugar!

Hahahaha, kidding. I’m not a doctor, and I don’t currently have pants on as I type this, but my advice would be to probably avoid both sugar and cocaine as much as possible.

Unfortunately, avoiding sugar is more than just giving up soda (though that’s a DAMN good start!). Other problems arise because sugar is in EVERYTHING and often hidden.

Why can’t we just tell the truth, people?

We talk a lot about a nefarious shadow organization making us fatter and lazier in our monthly story-driven adventure, Rising Heroes.

I thought it would be fun to create a dragon to slay. However, when you read that stuff above about:

scientists being paid off

calorie sugar bombs being marketed as healthy

companies claiming “there’s no way anybody could consider these drinks healthy,”

It’s like there really is a conglomeration of bad guys aiming to make us unhealthy.

Here’s how you can fight back. Follow these 4 quick rules to keep sugar from ruining your life:

1) Whenever possible, minimize liquid calories. This includes frappucinos and sodas, but also “real fruit smoothies” and “healthy” Naked Juice drinks, Gatorade, and even things like apple juice, orange juice, grape juice, cranberry juice, etc. Every once in a while? Sure. Just make it a rare treat (“treat yo’ self!”) – you’ll actually enjoy it more and be healthier!

I personally prescribe to the “out of sight, out of mind” philosophy because I have the willpower and restraint of a 5-year kid in a candy store. I don’t keep sugary beverages in my house so I’m not tempted and have to waste willpower trying not to drink them.

I’ve found that drinking sparkling water like LaCroix can really help me THINK I’m drinking soda, and provide me with the same level of happiness and fizzy satisfaction – without the sugar.

To answer your next question: here’s a whole article on “Is Diet Soda bad for me?” High five!

Still here? Good. Here’s a picture of a puppy:

Okay, back to business.

2) Don’t trust the front of the label, and learn to recognize sugar��s aliases. A label is required to list ingredients by amount, so by adding multiple types of sugar with weird names, a company can get away with moving sugar down the list.

Look for the following names: Agave nectar, Brown sugar, Cane crystals, Cane sugar, Corn sweetener, Corn syrup, Crystalline fructose, Dextrose, Evaporated cane juice, Organic evaporated cane juice, Fructose, Fruit juice concentrate, Glucose, High-fructose corn syrup, Honey, Invert sugar, Lactose, Maltose, Malt syrup, Molasses, Raw sugar, Sucrose, Sugar Syrup.

If you only look at two numbers on the back of a box, look at grams of sugar and total calories. You want minimal sugar and fewer calories. Don’t let perfect be the enemy of good. Do the best you can!

Oh, and if a product says “no sugar added” on the front of it, you can bet your life savings on it having a RIDICULOUS amount of sugar.

Note: please don’t bet your life savings on this.

3) Be skeptical, because sugar is in practically everything. When in doubt, eat things with fewer ingredients. We consume 130 pounds of sugar per year on average (holy crap), which means the white stuff in in way more foods than we realize. Not just candy and soda, but practically everything.

Nature Valley Granola Bars? Plenty of sugar. In fact, most “protein bars” have tons of sugar. And, until outraged customers complained, “Nature Valley” Granola Bars were made with high fructose corn syrup. Mmmm, nature.

Pasta sauce? Should just be tomatoes right? Nope. Add in heaping tablespoons of high fructose corn syrup too and you’re getting closer.

Wheat bread? That’s gotta be healthy, right? Check the ingredients. I bet one of the top 5 is “high fructose corn syrup” too.

Hell, look at what’s advertised as a “balanced breakfast” these days on TV! Cereal and skim milk, fruit, a glass of orange juice, and toast. Or, in other words: sugar and sugar water, sugar, sugar water, and pile-o-carbs.

4) Track your sugar intake, and minimize it over time. As I cover in “Star Wars Explains Why We’re Fat,” everybody has a different amount of “gimme gimme gimme” in our brains that craves instant gratification.

This means we all have different abilities to get addicted to things, including sugar. Some people can eat sugar (or have one drink, or try drugs) and not get hooked, while others struggle with addiction instantly – once is enough to get hooked for life.

This comic explains human behavior and addiction quite well…with dinosaurs.

If you are somebody who is actually hooked on sugar, start by tracking your sugar intake each day (actually look up the sugar content of everything you consume!), and see how many grams you’re eating every day. Don’t worry about total numbers, just focus on eating less sugar than the day before. Repeat.

Michael Pollan, author of the Omnivore’s Dilemma said it succinctly: “Eat food, not too much, mostly plants.” Eat real food (meat, vegetables, unprocessed stuff), keep your calorie total down, and stick to mostly plants along with healthy protein. Done!

We’ll continue digging into this battle against Big Sugar, shadow organizations, and false advertising in future posts. It’s amazing how heavily the deck is stacked against us when we try to be healthy, and how tough it is to find the actual truth!

I have no problem with sugar and people making choices that don’t line up with their health goals occasionally.

What really grinds my gears is when sugar is snuck into products and falsely marketed as healthy. We’re going to fight, and it starts by educating ourselves on how much sugar we’re actually eating.

Over the next week, your mission is to read the labels on the food and beverages you’re consuming. Specifically keep an eye on how many grams of sugar you’re consuming. Then over the next few weeks, try to drop that amount down by 10% each week. And then let me know how you did!

I want to hear from you: did you find this post useful? Hit reply and let me know if this article is actually gonna help you start to remove more sugar from your life!

-Steve

PS: We’ve recently overhauled our monthly story-driven experience, Rising Heroes. We’ll be opening doors for it next Monday, a few weeks later than normal – if you were waiting to get in, sorry for the delay. I promise it’ll be worth it – we’ve unrolled some big updates!

PPS: If you want to learn about the history of sugar and a contrarian viewpoint to “calories in, calories out no matter what they are,” check out Taube’s book “The Case Against Sugar.” It’s thought provoking and entertaining.

###

photo credit: Julien.Belli: Always Coca-Cola, wuestenigel: Macro of Decoration Crystals

http://ift.tt/2phA9sT

[fitnetpro]

That Time I Worked For the Sugar Industry…

Hey, I was young. I didn’t know any better!

And the money was good. So, how could I turn it down? As a high school kid, you make money any way you can, even if it’s something you’re not thrilled about.

And that’s how I ended up spending two summers with my older brother Jack working for Coca-Cola, which I talked about on Steve’s Instagram:

That’s right, your boy Steve – a guy who once wrote an article explaining why Sugar is Worse than Jar Jar Binks – used to work for the enemy!

For two summers, my brother and I would wake up at 5AM, put on the sweet Coke polo shirts pictured above, hop into our Coca-Cola cars (old station wagons with Coca-Cola logos on the side), and stock shelves full of Coke products for 50-60+ hours a week on Cape Cod.

Now, hopefully you know that the above “enemy” comment is in jest.

If you happen to be currently employed by Coca-Cola or a company that sells products or services that are unhealthy, I don’t mean to pick on you or your employer…kind of. After all, Coca-Cola is a company that aims to make a profit by selling products that are delicious. I get it. Give me an ice-cold Mexican Coke made with real sugar in a glass bottle on a hot day, and it’s heaven. I also know they donate lots of money to charity, employ thousands, and do plenty of good things, and blah blah blah.

Okay! Now that that’s out of the way…

Twelve years after working indirectly for Big Sugar and seven years after starting Nerd Fitness, I now know just how detrimental sugar can be to our health, and it brings me to the point of today’s article!

We know sugar is bad for us (right? I hope?), but I wasn’t aware just how insidious this stuff has become in society and until I learned the history behind sugar’s rise in our day-to-day lives – and the rise in our obesity rates.

The History of Sugar

The history of sugar is both fascinating and pretty messed up. For starters, in the 1960’s the sugar industry actually paid scientists to downplay the connection between sugar and heart disease and instead promote saturated fat as the culprit.

Screw facts and data; there’s money to be made!

This is how we ended up with hilariously depressing ads like the one below from the 1970’s, touting sugar as a great path to weight loss and healthy living:

If you know anything about sugar, you can’t help but look at that ad and start laughing. “Use sugar to help you BUILD willpower? And NOT overeat.” Seriously!?

Fortunately, these days we’re MUCH better off and way smarter, and silly tricks like that can’t work anymore.

Right?

Wrong! As pointed out in “The Case Against Sugar” by Gary Taubes: “Academic researchers in 2015 were doing the bidding of Coca-Cola by taking its money to fund a Global Energy Balance Network and ‘shift blame for obesity away from bad diets, and instead only focus on not enough exercise.’”

We know here at NF that you can’t outrun your fork (it’s one of our Rules of the Rebellion), and you can’t out-train a bad diet, so telling people to ONLY focus on exercising more without worrying about what you put in your bodies is horrible advice.

Luckily, this group was shut down amidst widespread scrutiny and pressure by the public!

Also, pesky things like “facts” and “experimentation” kept getting in the way.

With all of the information coming out about how unhealthy soda can be in recent years, soda sales have steadily dropped to 30 year lows. This is AWESOME news, but don’t expect Coke and Pepsi to go quietly into the night.

Like any animal or company that’s been cornered or attacked, they’re adapting and fighting to stay relevant.

Thus, the strategy they’ve adopted is marketing “healthy” soda alternatives to find another pathway to connect their sugar water with our bloodstreams.

If you’ve picked up a Vitamin Water, a Naked Juice: Green Machine, or a Smoothie King fruit smoothie lately, and patted yourself on the back for making the healthy choice, your head is in the right place…but your blood sugar level will say otherwise!

These beverages, despite everything you’re told on their labels and what they advertise, are as bad for you (or worse) than drinking a soda:

20 oz Vitaminwater Power-C: 120 calories and 31 grams of sugar

20 oz Smoothie King “Pure Recharge” Mango Strawberry: 210 calories and 50g of sugar

20 oz Naked Juice Green Machine (100% real juice, no sugar added): 270 calories and 53 grams of sugar

At least when you drink a soda you know you’re making an unhealthy choice!

Shame on these other companies for convincing you their products are pure and healthy when they often have as much or more sugar as a can of Coke.

If you’re currently pissed off that you’ve been dutifully chugging Vitaminwater for the past few months instead of soda, assuming it’s healthier, I don’t blame you! The marketing and packaging leave you no choice BUT to assume it’s healthy and good for you.

What’s as funny as it is depressing is that even Coca-Cola executives themselves know their “healthy” marketing of these beverages is horseshit.

In 2015, when taken to court over the unsubstantiated health claims of Vitaminwater, Coca-Cola actually used the following defense (seriously): “No consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.”

I read that quote and my eyeballs almost fell out of my head. Are you furious yet? I am. Let’s fix it.

How to Not Let Sugar Run Your Life

I get it. Sugar is awesome. It’s delicious and makes us happy…temporarily.

It also makes us fat.

And holy **** is it addicting. It targets the pleasure centers in our brains, and is more available now than it has ever been in the history of our species. Unfortunately, our lizard brains have not adapted to its widespread availability instead of scarcity, which means our bodies can’t say “no” or “just a little.” This means we can ACTUALLY get hooked on the stuff. There are even studies that claim sugar can be as addicting as cocaine.

So the solution is simple: do more cocaine, less sugar!

Hahahaha, kidding. I’m not a doctor, and I don’t currently have pants on as I type this, but my advice would be to probably avoid both sugar and cocaine as much as possible.

Unfortunately, avoiding sugar is more than just giving up soda (though that’s a DAMN good start!). Other problems arise because sugar is in EVERYTHING and often hidden.

Why can’t we just tell the truth, people?

We talk a lot about a nefarious shadow organization making us fatter and lazier in our monthly story-driven adventure, Rising Heroes.

I thought it would be fun to create a dragon to slay. However, when you read that stuff above about:

scientists being paid off

calorie sugar bombs being marketed as healthy

companies claiming “there’s no way anybody could consider these drinks healthy,”

It’s like there really is a conglomeration of bad guys aiming to make us unhealthy.

Here’s how you can fight back. Follow these 4 quick rules to keep sugar from ruining your life:

1) Whenever possible, minimize liquid calories. This includes frappucinos and sodas, but also “real fruit smoothies” and “healthy” Naked Juice drinks, Gatorade, and even things like apple juice, orange juice, grape juice, cranberry juice, etc. Every once in a while? Sure. Just make it a rare treat (“treat yo’ self!”) – you’ll actually enjoy it more and be healthier!

I personally prescribe to the “out of sight, out of mind” philosophy because I have the willpower and restraint of a 5-year kid in a candy store. I don’t keep sugary beverages in my house so I’m not tempted and have to waste willpower trying not to drink them.

I’ve found that drinking sparkling water like LaCroix can really help me THINK I’m drinking soda, and provide me with the same level of happiness and fizzy satisfaction – without the sugar.

To answer your next question: here’s a whole article on “Is Diet Soda bad for me?” High five!

Still here? Good. Here’s a picture of a puppy:

Okay, back to business.

2) Don’t trust the front of the label, and learn to recognize sugar’s aliases. A label is required to list ingredients by amount, so by adding multiple types of sugar with weird names, a company can get away with moving sugar down the list.

Look for the following names: Agave nectar, Brown sugar, Cane crystals, Cane sugar, Corn sweetener, Corn syrup, Crystalline fructose, Dextrose, Evaporated cane juice, Organic evaporated cane juice, Fructose, Fruit juice concentrate, Glucose, High-fructose corn syrup, Honey, Invert sugar, Lactose, Maltose, Malt syrup, Molasses, Raw sugar, Sucrose, Sugar Syrup.

If you only look at two numbers on the back of a box, look at grams of sugar and total calories. You want minimal sugar and fewer calories. Don’t let perfect be the enemy of good. Do the best you can!

Oh, and if a product says “no sugar added” on the front of it, you can bet your life savings on it having a RIDICULOUS amount of sugar.

Note: please don’t bet your life savings on this.

3) Be skeptical, because sugar is in practically everything. When in doubt, eat things with fewer ingredients. We consume 130 pounds of sugar per year on average (holy crap), which means the white stuff in in way more foods than we realize. Not just candy and soda, but practically everything.

Nature Valley Granola Bars? Plenty of sugar. In fact, most “protein bars” have tons of sugar. And, until outraged customers complained, “Nature Valley” Granola Bars were made with high fructose corn syrup. Mmmm, nature.

Pasta sauce? Should just be tomatoes right? Nope. Add in heaping tablespoons of high fructose corn syrup too and you’re getting closer.

Wheat bread? That’s gotta be healthy, right? Check the ingredients. I bet one of the top 5 is “high fructose corn syrup” too.

Hell, look at what’s advertised as a “balanced breakfast” these days on TV! Cereal and skim milk, fruit, a glass of orange juice, and toast. Or, in other words: sugar and sugar water, sugar, sugar water, and pile-o-carbs.

4) Track your sugar intake, and minimize it over time. As I cover in “Star Wars Explains Why We’re Fat,” everybody has a different amount of “gimme gimme gimme” in our brains that craves instant gratification.

This means we all have different abilities to get addicted to things, including sugar. Some people can eat sugar (or have one drink, or try drugs) and not get hooked, while others struggle with addiction instantly – once is enough to get hooked for life.

This comic explains human behavior and addiction quite well…with dinosaurs.

If you are somebody who is actually hooked on sugar, start by tracking your sugar intake each day (actually look up the sugar content of everything you consume!), and see how many grams you’re eating every day. Don’t worry about total numbers, just focus on eating less sugar than the day before. Repeat.

Michael Pollan, author of the Omnivore’s Dilemma said it succinctly: “Eat food, not too much, mostly plants.” Eat real food (meat, vegetables, unprocessed stuff), keep your calorie total down, and stick to mostly plants along with healthy protein. Done!

We’ll continue digging into this battle against Big Sugar, shadow organizations, and false advertising in future posts. It’s amazing how heavily the deck is stacked against us when we try to be healthy, and how tough it is to find the actual truth!

I have no problem with sugar and people making choices that don’t line up with their health goals occasionally.

What really grinds my gears is when sugar is snuck into products and falsely marketed as healthy. We’re going to fight, and it starts by educating ourselves on how much sugar we’re actually eating.

Over the next week, your mission is to read the labels on the food and beverages you’re consuming. Specifically keep an eye on how many grams of sugar you’re consuming. Then over the next few weeks, try to drop that amount down by 10% each week. And then let me know how you did!

I want to hear from you: did you find this post useful? Hit reply and let me know if this article is actually gonna help you start to remove more sugar from your life!

-Steve

PS: We’ve recently overhauled our monthly story-driven experience, Rising Heroes. We’ll be opening doors for it next Monday, a few weeks later than normal – if you were waiting to get in, sorry for the delay. I promise it’ll be worth it – we’ve unrolled some big updates! 🙂

PPS: If you want to learn about the history of sugar and a contrarian viewpoint to “calories in, calories out no matter what they are,” check out Taube’s book “The Case Against Sugar.” It’s thought provoking and entertaining.

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photo credit: Julien.Belli: Always Coca-Cola, wuestenigel: Macro of Decoration Crystals

That Time I Worked For the Sugar Industry… published first on http://ift.tt/2kRppy7