#Intent Data

[abhibaj]

Driving Strategic Impact: Clarisse Djomkam on ABM, Intent Signals, and Cross-Functional GTM

In today’s hyper-competitive B2B marketing landscape, driving measurable impact requires more than just traditional tactics—it demands precision, alignment, and data-driven strategies. Clarisse Djomkam, a seasoned expert in ABM strategy and intent data, shares invaluable insights on how businesses can leverage these tools to fuel growth.

From harnessing intent signals to fostering seamless sales alignment, her approach underscores the power of a unified go-to-market (GTM) motion. In this deep dive, we explore her key perspectives on transforming B2B marketing into a revenue-driving engine.

Get full insights@ https://itechseries.com/interviews/abm-intent-strategy/

The Evolution of ABM: From Buzzword to Business Imperative

Account-Based Marketing (ABM) has evolved from a niche tactic to a cornerstone of modern B2B marketing. No longer just about targeting high-value accounts, today’s ABM integrates predictive analytics, personalized engagement, and cross-functional collaboration.

Clarisse emphasizes that successful ABM strategy isn’t just about marketing—it’s about aligning sales, customer success, and even product teams around a shared vision. By treating target accounts as markets of one, businesses can drive deeper engagement and accelerate pipeline velocity.

Decoding Intent Data: The Secret Weapon for Precision Targeting

Intent data has emerged as a game-changer, allowing marketers to identify in-market accounts before competitors even notice. Clarisse highlights how monitoring intent signals—such as content downloads, website visits, and search behavior—can uncover hidden demand.

However, she cautions that not all intent data is created equal. The key lies in integrating first-party and third-party signals while ensuring data accuracy. When leveraged correctly, intent data enables hyper-personalized outreach, reducing wasted efforts and maximizing conversion rates.

Bridging the Gap: The Critical Role of Sales Alignment

One of the biggest challenges in B2B marketing is the disconnect between marketing and sales teams. Clarisse stresses that sales alignment isn’t just about shared goals—it’s about real-time collaboration. When marketing hands off an account with rich intent signals, sales teams must act swiftly and strategically.

She advocates for regular syncs, shared KPIs, and even co-created content to ensure messaging consistency. By breaking down silos, companies can create a seamless buyer journey that drives higher win rates and shorter sales cycles.

Orchestrating a Cross-Functional GTM Strategy

A successful go-to-market (GTM) motion requires more than just marketing and sales—it demands cross-functional synergy. Clarisse points out that product, customer success, and even finance teams play pivotal roles in shaping ABM success.

For instance, product teams can provide insights into feature adoption trends, while customer success can identify upsell opportunities within existing accounts. By embedding ABM strategy across departments, businesses can create a cohesive, customer-centric approach that fuels sustainable growth.

Explore the latest marketing and tech insights@ https://itechseries.com/gtm-library/

Personalization at Scale: The ABM Content Playbook

In the realm of B2B marketing, generic content no longer cuts it. Clarisse underscores the importance of hyper-personalized messaging tailored to each account’s pain points and intent signals. Dynamic content, targeted ads, and customized sales plays are essential tools in the modern marketer’s arsenal.

Yet, she warns against over-automation. While technology enables scaling personalization, human insight remains irreplaceable. The best ABM strategy blends AI-driven insights with authentic, relationship-driven engagement.

Measuring What Matters: ABM Metrics That Move the Needle

Many marketers struggle with proving ABM’s ROI. Clarisse advises moving beyond vanity metrics like clicks and impressions, focusing instead on pipeline influence, deal velocity, and account engagement depth.

She also highlights the importance of closed-loop reporting, ensuring that every intent signal and marketing touchpoint is tracked through to revenue. By aligning metrics with business outcomes, teams can refine their ABM strategy for maximum impact.

The Future of ABM: AI, Predictive Analytics, and Beyond

As AI and machine learning advance, B2B marketing is poised for another transformation. Clarisse predicts that predictive analytics will play an even bigger role in identifying high-potential accounts before they show explicit intent signals.

Additionally, she envisions tighter integration between ABM platforms and CRM systems, enabling real-time adjustments to campaigns. The future of ABM strategy lies in agility—anticipating buyer needs and adapting strategies on the fly.

Key Takeaways: Turning Insights into Action

Clarisse Djomkam’s insights offer a roadmap for marketers looking to elevate their ABM strategy and sales alignment. From leveraging intent data to fostering cross-functional collaboration, the path to success lies in precision and teamwork.

For businesses ready to drive strategic impact, the message is clear: ABM isn’t just a tactic—it’s a mindset. By embracing data, personalization, and alignment, companies can unlock unprecedented growth in today’s competitive landscape.

Final Thoughts

The intersection of ABM strategy, intent data, and cross-functional GTM represents the future of B2B marketing. As Clarisse Djomkam’s expertise demonstrates, the brands that thrive will be those that harness these tools with agility and insight.

[net99999999]

How does B2B Buyer Intent Data differ from traditional lead generation methods

B2B Buyer Intent Data and traditional lead generation methods both aim to identify potential customers, but they approach it in fundamentally different ways, offering distinct advantages and drawbacks. Here's a breakdown:

Traditional Lead Generation:

Focuses on casting a wide net: Techniques like cold calling, email blasts, and event attendance aim to reach a large number of individuals, hoping some will be interested.

Qualifies leads later: Leads are generated based on basic criteria like industry or job title, and then further qualification happens later in the sales process.

For More Information: www.sales-demand.com

Inefficient and time-consuming: Requires significant effort to reach and qualify leads, often leading to wasted time on uninterested prospects.

Low conversion rates: The broad targeting results in lower conversion rates as many leads may not be actively interested in your product or service.

B2B Buyer Intent Data:

Identifies prospects actively showing buying interest: Utilizes data signals like website visits, content downloads, search queries, and social media engagement to reveal companies actively researching solutions in your space.

Targets based on purchase intent: Prioritizes leads based on their demonstrated interest in your product or similar offerings, ensuring higher relevance.

Improves sales efficiency: Allows sales teams to focus on highly qualified leads, optimizing resource allocation and accelerating pipeline development.

Boosted conversion rates: Targeting companies already expressing buying intent significantly increases the likelihood of successful conversions.

Our Services: https://sales-demand.com/lead-generation-solutions/

Key Differences:

Timing: Traditional methods reach out to any potential customer, regardless of their purchase stage. Intent data focuses on those actively in-market.

Accuracy: Traditional leads are often unqualified, while intent data provides real-time insights into purchase intent, increasing accuracy.

Efficiency: Traditional methods require significant effort and time investment, while intent data optimizes lead generation, saving time and resources.

ROI: Traditional methods often have lower ROI due to low conversion rates, while intent data's targeted approach leads to higher ROI.

In short:

Traditional methods: Like throwing a wide net and sorting the catch later.

Intent data: Like fishing with a targeted lure to catch specific fish.

Our Services: https://sales-demand.com/database-solutions/

Both methods have their place, but intent data offers a more efficient and effective approach to B2B lead generation by focusing on qualified leads with a higher probability of conversion. The choice ultimately depends on your specific needs and resources.

I hope this clarifies the differences between these two approaches! Feel free to ask any further questions you may have.

[tumblewise]

Infusion of intent data score into intent data has resulted in astonishing results for ABM marketing strategies

[b-2-bmarketing]

[theophagie]

Together alone

[starlightarchery]

OKAY SO HERE'S THE THING

I get that a lot of Lucanis's questline ends up having to do with Illario; even if we don't know that in the beginning, it becomes very obvious later on when you look back. But what does the underlying friction between the two of them come down to?

The title of First Talon.

Lucanis says point blank in The Wigmaker Job that he doesn't want the position, but he knows he'd be forced to take it if given because neither of them can tell Caterina 'no'. And we can see from dialogue and context clues that Illario DOES want the job. His motivations for wanting it and whether or not he'd be good in the position are beside the point, the main thing is that he wants it. Lucanis doesn't.

But that doesn't matter to Caterina. And in my opinion, she expects it not to matter to them either. Her decision is final and she's presumably spent a lifetime making sure she goes unquestioned - even by her family (maybe especially by her family) - when she makes these choices.

So much of Lucanis's story with the Veilguard comes down to him having to understand and learn and adapt to the truth that he can never go back to being the person he was before the Ossuary. That Lucanis doesn't exist anymore. Which is terrifying. He's spent so much of his life being told what he'll be that he's never really stopped to consider what he could or would want if he didn't have to be this. Now he doesn't have a choice. There's no going back.

Ironic, honestly, that the first time in his life Lucanis has a real choice of what to do with himself comes from being without any other options BUT to make a choice.

The end of his questline should have been the choice of whether or not to accept the title when Caterina does finally put it to him. To show his growth, to put his foot down and decide who and what he wants to be. And not only to decide that for himself, but to point blank tell the woman who's dictated his entire life that no one else gets to choose his path but him. That even if he accepts the title, it will be because of his own choice - not because she made him.

Lucanis's story has so much potential to institute generational change, break the cycle, and it kills me that that doesn't get to play out.

[sick-ada]

i saw this poll on discord but im curious how the results compare so

[idol--hands]

Data: “It feels…familiar. Like something…I might have made. In a dream.”

[wynandcore]

Okay I wanna show my favorite piece of Uprising concept art, it’s been in the back of my mind ever since I saw it

Look at that.

[abhibaj]

Driving Strategic Impact: Clarisse Djomkam on ABM, Intent Signals, and Cross-Functional GTM

In today’s hyper-competitive B2B marketing landscape, driving measurable impact requires more than just traditional tactics—it demands precision, alignment, and data-driven strategies. Clarisse Djomkam, a seasoned expert in ABM strategy and intent data, shares invaluable insights on how businesses can leverage these tools to fuel growth. From harnessing intent signals to fostering seamless sales…

[rozzywell]

hey what if in the acid pit scene in junk yard dog KITT was still checking how Michael was doing because he was showing signs of distress

Aough. Thinking about him monitoring Michael's vitals and such via the comlink specifically. I'll be real I don't remember if it even works like that but I don't care. "I need your help and am calling out for you and doing the closest thing I can to physically making contact (essentially grabbing at your wrist) but neither of us can actually do anything and the only thing my readings are telling me is that you're just as scared about it as I am." OKAY!!!!!

[azaracyy]

"...that's all from me. does any of you have any questions?" "nope! crystal clear." "kew!" "that's good! um... thank you for this discussion." "you're the one who came up with this awesome plan, lopmon. have more confidence in yourself." "kew, kew kew kew!" digimon survive week 2024 day 2: cooperation

[sarahwatchesthings]

Watching TNG once again and marveling at how much of a predator magnet Data is. I'm not sure that he isn't even more attractive to predators than Deanna Troi. Deanna had to cope with being kidnapped by Ferengi and with multiple telepathic assaults, but then Data had to deal with the likes of Bruce Maddox and Kivas Fajo, not to mention being brainwashed by Lore. So I wonder...

[bravoechoes]

I feel like you can roughly tell what people’s opinions on mission impossible are based on who their favourite character is except in the case of ethan. like he’s the tentpole character so he has to be everyone’s favourite to an extent. but if he’s like THE guy for you then I think you’re harder to clock

[lynns-bonkle-blog]

Metru Nui Archives data log 35494: Cordak Blaster Prototype

Log author: Chief Archivist Etoku

I am prefacing this data log with a reminder to the Kehrex Weapons Company that the Archives is not seeking a corporate sponsor, and that any attempts to convince us, or any other Metruan organisation, to convert to your philosophy of "capitalism" will not succeed, no matter how many "rare" prototype weapons you send us (if you wanted us to believe they were rare, you shouldn't have sent so many).

With that out of the way, let's talk about what our... magnanimous would-be benefactors thought was worth shipping all the way from Xia, starting with a bit of preamble about the history of Cordak Blasters.

The Cordak Blaster is a rotary-barrel, muzzle-loaded missile launcher, and one of the most widely used vehicle-mounted weapons in the universe, though beings with enough strength (or under other conditions that make things lighter such as being underwater or within the radius of a Toa of Gravity's powers) can also carry them as handheld weapons.

The Blasters work by using a reciprocating motor to drive a pump that pushes compressed air into the top barrel, propelling the missile (or "mini-rocket", as they are commonly known) forwards, while also triggering a mechanism that rotates the barrels through 60°, readying the next shot. Meanwhile, the missile's inbuilt propulsion system activates, and it travels in a roughly straight line before usually hitting its mark. This process takes such a short time that Cordak Blasters can fire rapidly, though their low ammunition capacity can be an issue.

As you can guess from its… unusual firing method, the Cordak Blaster was first conceptualised by the Vortixx of Xia during their industrial revolution. They were sold to military commanders and rulers on other islands, most of whom proceeded to resell theirs elsewhere.

The ammunition is surprisingly stable, and can be safely stored upon a being's armour with little to no fear of detonation. It's also worth noting that any object with a similar diameter to the barrels of a Cordak Blaster can also be fired by one, though it won't go far without any additional propulsion.

Along with the standard version, there's also a much larger variant, the "Nui Cordak", designed for mounting on warships and other large vehicles, and a smaller, cheaper variant known as the Firework Revolver, which is said to have been developed in collaboration with the legendary Nynrah Ghosts (though this could just be a fabrication for marketing purposes).

The weapon's name is derived from the Toa Cordak, a Toa Team who are most well-known for being disintegrated by Zyglak, to the point that, according to my more... outgoing colleagues, the word "Cordak" has come to be used as a colloquial synonym for desolation. Prior to the unfortunate demise of the Toa Cordak, they were referred to as simply "Revolving Blasters", and you can tell the age of a Cordak Blaster by whether the name on the side is prefaced with the word "Cordak".

Now then, let's get onto the topic at hand. This prototype Cordak Blaster looks and functions vastly differently than the final version.

To start with the least notable change, the pumping mechanism is an external unit, connected via thick, translucent hoses to the back of the weapon. The hoses would presumably have been a major weak-point, and the pump is about as large and as heavy as a regular Cordak Blaster.

But where things get interesting are with the weapon itself, as well as its ammunition. Rather than a rotary design that allows for rapid firing, the prototype Blaster instead uses a gravity-fed loading system, drawing from a box-magazine that clips onto the top, and fires from a single, rather bulky barrel.

The overall form-factor, air-pump aside, is much smaller, built into a gauntlet that is sized for most classes of Toa. The Matoran over in the Weapons Testing complex managed to get it to work by attaching it to an ancient artificial Toa arm from the Level 2 Prosthetics & Implants gallery, then controlling the arm using a machine that Archivists Nuparu and Mavrah designed for this exact purpose.

What this testing showed was how the prototype missiles worked; painted entirely yellow, they were cylindrical, rather than the thin, flared shape and red colouration of the final missile designs, and seemed to be made out of solid metallic protodermis. Rather than exploding on impact, they instead functioned similarly to traditional projectile weapons such as Kanoka, impacting the target with a large amount of physical force; all but one of the targets that the weapons-testers had set up were destroyed by the Blaster, with the remaining one gained a large dent in its torso-piece when the aiming system of the testing arm glitched.

Since Kehrex provided us with a hundred crates of ammunition (each crate contains seven magazines, for a total of exactly two-thousand eight-hundred projectiles) and twenty Blasters, I got the weapon testers to try loading the prototype projectiles into the final design and vice-versa, and the results were. Interesting.

Test 1 resulted in the projectiles loudly falling to the testing-chamber floor, due to the lack of additional propulsion. Rather disappointing, but to be expected. However, Test 2 was far more interesting; while the Blaster itself was damaged, the rockets fired as standard, albeit with a far higher initial launch velocity. I requested that the damaged blaster be put on display next to the intact versions, with an explanation of what happened to it, and that only one of the intact blasters be displayed; the rest will go into storage, along with the remaining ammunition.

Personally I believe these will be quite popular with visitors, though I doubt this will cause Kehrex to cease their attempts at buying our attention.

Artifact information:

Categories: Inanimate, Weapon

Current location: Level 3, Weapons gallery.

End of log.

Addendum by Surgical Director Gogot: Hey boss you should of just asked me what toa types it fits. You're office is literally like five doors from the dissection lab. For the record, its only compatible with the arm structures of class-2 toa, as they are the ones who were active during the creation of this weapon.

[charles-leclerc-official]

I have this half baked F1 rpf fandom essay about how things have evolved as we see more people get into it and certain ships get big and the fracturing there.

Because none of this is new, seen it before a hundred times, but adding the fact it's rpf makes it a little more complex in interesting ways.

It's been super interesting to see certain ships and their communities evolve. The points of fandom tension and of course the more niche rare pair sects.

There is a lot of interesting reading into authorial intent when it comes to possible bias in certain ships. In addition to what someone wants a fic/ship to be.

This is broad. I want to get more specific and refine these thoughts because I do think about this a lot.