#Luxury Digital Marketing Agency

[arktop]

Top Notch Luxury Digital Marketing Agency

Arktop is a luxury digital marketing agency focused on addressing the world's most affluent audiences. We recognize that your company has unique requirements and that sophisticated tastes necessitate an exceptional marketing strategy. We provide a comprehensive and highly individualized approach to digital marketing, from flawless website design to fascinating storytelling and premium branding. Our luxury digital marketing business is headquartered in Long Island City, New York, USA, and our global presence allows us to provide comprehensive multilingual digital solutions on a global scale. 

[lizseyi]

Alibaba Marks Fifth Anniversary Of Tmall Luxury Pavilion With Metaverse Upgrades

The present moment continues to be a big one for high-end and fashion brands’ involvement in Web3. As reported by InternetRetailing, Chinese mega-marketplace Alibaba has acknowledged the fifth anniversary of the launch of its Tmall Luxury Pavilion platform by introducing a variety of metaverse-based improvements. 

What are Alibaba and Tmall Luxury Pavilion? 

Alibaba is an online platform that connects China’s manufacturers and wholesalers to individuals and businesses around the world that are seeking to trade or resell. Users purchase products via the platform for their business with a view to using or reselling them, or they register to be a supplier with the right to use Alibaba as a selling platform. 

Tmall Luxury Platform, meanwhile, is a luxury platform that Alibaba launched in 2017, as a means of connecting desirable brands from across the globe to shoppers in China. The service has proved to be a roaring success, with increasing numbers of Chinese customers using it to buy high-end items, and more than 200 luxury brands now signed up to be present on the site. 

What are these latest enhancements, and what is their significance? 

Alibaba Group revealed via its Alizila news site that it was “multiplying the ways that luxury brands can connect with China’s affluent shoppers in the metaverse with a series of digital upgrades and events” during September. 

The company said that such developments included Tmall Luxury Pavilion hosting an augmented reality (AR) fashion show and introducing a Meta Pass, the latter a means of conferring priority digital access to the products of brands ranging from Burberry to Bogner. 

This month also saw luxury executives in Shanghai attend an awards ceremony and explore an exhibition on extended reality (XR), in a preview of the future of retail. 

This latest news doesn’t mark the first time Tmall Luxury Pavilion has engaged with the metaverse. Indeed, as Alizila noted, recent years have seen it already deploy 3D shopping, AR, and virtual reality (VR) try-ons for products, digital avatars, and digital collectibles. 

Nonetheless, the development marks another stage in the evolution of Tmall Luxury Pavilion, which saw a 153% increase in its customer numbers between 2019 and 2021, and which – since the 11.11 Global Shopping Festival last November – has seen 21 luxury brands release 37 digital collections on its platform. Indeed, some 3,500 consumers have also claimed digital collections. 

In the words of Janet Wang, head of Tmall Luxury Pavilion: “Today, Tmall Luxury Pavilion has grown into the largest online destination in China to host over 200 luxury brands from the five major luxury groups. This is the destination for Chinese consumers to interact with brands, to browse, to experience the brands. 

“We’re introducing a whole new metaverse experience, including MetaPass, AR fashion shows and extended reality experience so that the consumers can enter an immersive virtual world of luxury. We do believe metaverse is going to be a game changer.” 

How could we help your own high-end brand realise its ambitions in the years to come? 

With our global, growth-oriented focus as a luxury digital marketing agency, we stand ready here at Skywire London to inspire, guide, and support your brand to sustained success in the fashion, lifestyle, or luxury sector. For a more in-depth conversation on precisely how we may work with you to achieve this, please don’t hesitate to enquire to our highly capable and seasoned team. 

[themewarinn]

[ajithleena]

Stay Ahead With Your Competitors With The Top Digital Marketing Agency In Andheri

PODS Solution is the top digital marketing agency in Andheri.  They are among the best creative digital marketing agencies in Mumbai. PODS Solutions helps you to promote your products or services to customers who really need them. They offer comprehensive social media marketing services, engage with customers, google adwords management services, google display ad campaigns, SEO, email marketing, and content marketing services to help your client build their brand.

Contact PODS Solution to enhance your brand name with a luxury brand design agency.

[bharu76]

[billyhicks2103]

Nine Key Real Estate Marketing Resources to Produce Leads

Activating leads in the competitive commercial real estate market requires leveraging key marketing resources. TheManinderShow, a leading Real Estate Marketing agency, offers nine essential tools to fuel lead generation. From a professional website and high-quality photography to social media platforms and email marketing, we craft comprehensive strategies tailored to your needs. Our expertise in content marketing, SEO, and online advertising ensures maximum visibility and engagement with potential clients. With TheManinderShow by your side, you'll harness the power of these resources to drive leads and propel your real estate business to new heights of success.

[zeemodigitalmarketingdubai]

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digitalmarketing #digitalmarketingagency #dubaimarketing #marketingagency #facebookmarketing #bestadvertisingagency #ajmandigitalmarketingagency #topadvertisingagency #toprateddigitalmarketingfirm #spaajman #massageajman #spainajman #hospital #saloon #uaesaloon #clinicuae #uaehospital #uaebuisness #uaeoptics #uaechocolates #uaefoods #uaeshopping

[koobruk]

Digital marketing is essential for boosting hotel bookings. By optimising your website for search engines, utilising social media, investing in pay-per-click advertising, using email marketing, and leveraging customer reviews, you'll be able to increase your visibility, build trust, and boost your bookings.

Digital Marketing agencies like Koobr can help you promote your hotel business and help you boost online bookings. Our digital marketing services are tailored to your needs, with a focus on measured results that align with your objectives. Need help with digital marketing? Get in touch and we’ll be happy to help.

[aspirationworxx]

The rise of TikTok and how to use it for marketing

The rise of TikTok and how to use it for marketing

TikTok is a short-form, video-sharing app that has quickly become one of the most popular social media platforms in the world. With over 1 billion active users worldwide, TikTok offers a unique opportunity for businesses to reach and engage with a large and diverse audience.

One of the key features of TikTok is its algorithm, which uses machine learning to recommend content to users based on their interests and behavior. This makes it an effective platform for reaching target audiences and building brand awareness.

One way for businesses to use TikTok for marketing is by creating engaging and shareable video content that aligns with the interests of their target audience. This can include behind-the-scenes footage, product demos, and user-generated content.

Another way to use TikTok for marketing is by leveraging the platform's many creative tools, such as filters, effects, and music, to create visually compelling videos that are more likely to be shared and engaged with.

TikTok is also a great platform for Digital Marketing agencies in UAE. As TikTok has a lot of active users, so it's a great way to reach a large and diverse audience. By working with popular TikTok creators, businesses can tap into their existing followers and reach new audiences.

In addition, TikTok has a built-in e-commerce feature called the "Shop Now" button that allows businesses to link directly to their website or online store from their TikTok profile. This can help drive sales and conversions.

Another way to use TikTok for marketing is by participating in popular challenges and trends. This can be a great way for businesses to tap into the viral nature of the platform and build brand awareness.

However, it's important to remember that TikTok is a platform that is used primarily by younger generations, so it's important to consider whether your target audience is active on the platform before investing time and resources into creating a TikTok strategy.

In conclusion, TikTok offers a unique opportunity for businesses to reach and engage with a large and diverse audience. By creating engaging and shareable video content, leveraging the platform's creative tools, and participating in popular challenges and trends, businesses can use TikTok to build brand awareness and drive sales. However, it's important to consider the demographic of your target audience before investing time and resources into creating a TikTok strategy.

[mostlysignssomeportents]

Subprime gadgets

I'm on tour with my new, nationally bestselling novel The Bezzle! Catch me THIS SUNDAY in ANAHEIM at WONDERCON: YA Fantasy, Room 207, 10 a.m.; Signing, 11 a.m.; Teaching Writing, 2 p.m., Room 213CD.

The promise of feudal security: "Surrender control over your digital life so that we, the wise, giant corporation, can ensure that you aren't tricked into catastrophic blunders that expose you to harm":

https://locusmag.com/2021/01/cory-doctorow-neofeudalism-and-the-digital-manor/

The tech giant is a feudal warlord whose platform is a fortress; move into the fortress and the warlord will defend you against the bandits roaming the lawless land beyond its walls.

That's the promise, here's the failure: What happens when the warlord decides to attack you? If a tech giant decides to do something that harms you, the fortress becomes a prison and the thick walls keep you in.

Apple does this all the time: "click this box and we will use our control over our platform to stop Facebook from spying on you" (Ios as fortress). "No matter what box you click, we will spy on you and because we control which apps you can install, we can stop you from blocking our spying" (Ios as prison):

https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar

But it's not just Apple – any corporation that arrogates to itself the right to override your own choices about your technology will eventually yield to temptation, using that veto to help itself at your expense:

https://pluralistic.net/2023/07/28/microincentives-and-enshittification/

Once the corporation puts the gun on the mantelpiece in Act One, they're begging their KPI-obsessed managers to take it down and shoot you in the head with it in anticipation of of their annual Act Three performance review:

https://pluralistic.net/2023/12/08/playstationed/#tyler-james-hill

One particularly pernicious form of control is "trusted computing" and its handmaiden, "remote attestation." Broadly, this is when a device is designed to gather information about how it is configured and to send verifiable testaments about that configuration to third parties, even if you want to lie to those people:

https://www.eff.org/deeplinks/2023/08/your-computer-should-say-what-you-tell-it-say-1

New HP printers are designed to continuously monitor how you use them – and data-mine the documents you print for marketing data. You have to hand over a credit-card in order to use them, and HP reserves the right to fine you if your printer is unreachable, which would frustrate their ability to spy on you and charge you rent:

https://arstechnica.com/gadgets/2024/02/hp-wants-you-to-pay-up-to-36-month-to-rent-a-printer-that-it-monitors/

Under normal circumstances, this technological attack would prompt a defense, like an aftermarket mod that prevents your printer's computer from monitoring you. This is "adversarial interoperability," a once-common technological move:

https://www.eff.org/deeplinks/2019/10/adversarial-interoperability

An adversarial interoperator seeking to protect HP printer users from HP could gin up fake telemetry to send to HP, so they wouldn't be able to tell that you'd seized the means of computation, triggering fines charged to your credit card.

Enter remote attestation: if HP can create a sealed "trusted platform module" or a (less reliable) "secure enclave" that gathers and cryptographically signs information about which software your printer is running, HP can detect when you have modified it. They can force your printer to rat you out – to spill your secrets to your enemy.

Remote attestation is already a reliable feature of mobile platforms, allowing agencies and corporations whose services you use to make sure that you're perfectly defenseless – not blocking ads or tracking, or doing anything else that shifts power from them to you – before they agree to communicate with your device.

What's more, these "trusted computing" systems aren't just technological impediments to your digital wellbeing – they also carry the force of law. Under Section 1201 of the Digital Millennium Copyright Act, these snitch-chips are "an effective means of access control" which means that anyone who helps you bypass them faces a $500,000 fine and a five-year prison sentence for a first offense.

Feudal security builds fortresses out of trusted computing and remote attestation and promises to use them to defend you from marauders. Remote attestation lets them determine whether your device has been compromised by someone seeking to harm you – it gives them a reliable testament about your device's configuration even if your device has been poisoned by bandits:

https://pluralistic.net/2020/12/05/trusting-trust/#thompsons-devil

The fact that you can't override your computer's remote attestations means that you can't be tricked into doing so. That's a part of your computer that belongs to the manufacturer, not you, and it only takes orders from its owner. So long as the benevolent dictator remains benevolent, this is a protective against your own lapses, follies and missteps. But if the corporate warlord turns bandit, this makes you powerless to stop them from devouring you whole.

With that out of the way, let's talk about debt.

Debt is a normal feature of any economy, but today's debt plays a different role from the normal debt that characterized life before wages stagnated and inequality skyrocketed. 40 years ago, neoliberalism – with its assaults on unions and regulations – kicked off a multigenerational process of taking wealth away from working people to make the rich richer.

Have you ever watched a genius pickpocket like Apollo Robbins work? When Robins lifts your wristwatch, he curls his fingers around your wrist, expertly adding pressure to simulate the effect of a watchband, even as he takes away your watch. Then, he gradually releases his grip, so slowly that you don't even notice:

https://www.reddit.com/r/nextfuckinglevel/comments/ppqjya/apollo_robbins_a_master_pickpocket_effortlessly/

For the wealthy to successfully impoverish the rest of us, they had to provide something that made us feel like we were still doing OK, even as they stole our wages, our savings, and our futures. So, even as they shipped our jobs overseas in search of weak environmental laws and weaker labor protection, they shared some of the savings with us, letting us buy more with less. But if your wages keep stagnating, it doesn't matter how cheap a big-screen TV gets, because you're tapped out.

So in tandem with cheap goods from overseas sweatshops, we got easy credit: access to debt. As wages fell, debt rose up to fill the gap. For a while, it's felt OK. Your wages might be falling off, the cost of health care and university might be skyrocketing, but everything was getting cheaper, it was so easy to borrow, and your principal asset – your family home – was going up in value, too.

This period was a "bezzle," John Kenneth Galbraith's name for "The magic interval when a confidence trickster knows he has the money he has appropriated but the victim does not yet understand that he has lost it." It's the moment after Apollo Robbins has your watch but before you notice it's gone. In that moment, both you and Robbins feel like you have a watch – the world's supply of watch-derived happiness actually goes up for a moment.

There's a natural limit to debt-fueled consumption: as Michael Hudson says, "debts that can't be paid, won't be paid." Once the debtor owes more than they can pay back – or even service – creditors become less willing to advance credit to them. Worse, they start to demand the right to liquidate the debtor's assets. That can trigger some pretty intense political instability, especially when the only substantial asset most debtors own is the roof over their heads:

https://pluralistic.net/2022/11/06/the-end-of-the-road-to-serfdom/

"Debts that can't be paid, won't be paid," but that doesn't stop creditors from trying to get blood from our stones. As more of us became bankrupt, the bankruptcy system was gutted, turned into a punitive measure designed to terrorize people into continuing to pay down their debts long past the point where they can reasonably do so:

https://pluralistic.net/2022/10/09/bankruptcy-protects-fake-people-brutalizes-real-ones/

Enter "subprime" – loans advanced to people who stand no meaningful chance of every paying them back. We all remember the subprime housing bubble, in which complex and deceptive mortgages were extended to borrowers on the promise that they could either flip or remortgage their house before the subprime mortgages detonated when their "teaser rates" expired and the price of staying in your home doubled or tripled.

Subprime housing loans were extended on the belief that people would meekly render themselves homeless once the music stopped, forfeiting all the money they'd plowed into their homes because the contract said they had to. For a brief minute there, it looked like there would be a rebellion against mass foreclosure, but then Obama and Timothy Geithner decreed that millions of Americans would have to lose their homes to "foam the runways" for the banks:

https://wallstreetonparade.com/2012/08/how-treasury-secretary-geithner-foamed-the-runways-with-childrens-shattered-lives/

That's one way to run a subprime shop: offer predatory loans to people who can't afford them and then confiscate their assets when they – inevitably – fail to pay their debts off.

But there's another form of subprime, familiar to loan sharks through the ages: lend money at punitive interest rates, such that the borrower can never repay the debt, and then terrorize the borrower into making payments for as long as possible. Do this right and the borrower will pay you several times the value of the loan, and still owe you a bundle. If the borrower ever earns anything, you'll have a claim on it. Think of Americans who borrowed $79,000 to go to university, paid back $190,000 and still owe $236,000:

https://pluralistic.net/2020/12/04/kawaski-trawick/#strike-debt

This kind of loan-sharking is profitable, but labor-intensive. It requires that the debtor make payments they fundamentally can't afford. The usurer needs to get their straw right down into the very bottom of the borrower's milkshake and suck up every drop. You need to convince the debtor to sell their wedding ring, then dip into their kid's college fund, then steal their father's coin collection, and, then break into cars to steal the stereos. It takes a lot of person-to-person work to keep your sucker sufficiently motivated to do all that.

This is where digital meets subprime. There's $1T worth of subprime car-loans in America. These are pure predation: the lender sells a beater to a mark, offering a low down-payment loan with a low initial interest rate. The borrower makes payments at that rate for a couple of months, but then the rate blows up to more than they can afford.

Trusted computing makes this marginal racket into a serious industry. First, there's the ability of the car to narc you out to the repo man by reporting on its location. Tesla does one better: if you get behind in your payments, your Tesla immobilizes itself and phones home, waits for the repo man to come to the parking lot, then it backs itself out of the spot while honking its horn and flashing its lights:

https://tiremeetsroad.com/2021/03/18/tesla-allegedly-remotely-unlocks-model-3-owners-car-uses-smart-summon-to-help-repo-agent/

That immobilization trick shows how a canny subprime car-lender can combine the two kinds of subprime: they can secure the loan against an asset (the car), but also coerce borrowers into prioritizing repayment over other necessities of life. After your car immobilizes itself, you just might decide to call the dealership and put down your credit card, even if that means not being able to afford groceries or child support or rent.

One thing we can say about digital tools: they're flexible. Any sadistic motivational technique a lender can dream up, a computerized device can execute. The subprime car market relies on a spectrum of coercive tactics: cars that immobilize themselves, sure, but how about cars that turn on their speakers to max and blare a continuous recording telling you that you're a deadbeat and demanding payment?

https://archive.nytimes.com/dealbook.nytimes.com/2014/09/24/miss-a-payment-good-luck-moving-that-car/

The more a subprime lender can rely on a gadget to torment you on their behalf, the more loans they can issue. Here, at last, is a form of automation-driven mass unemployment: normally, an economy that has been fully captured by wealthy oligarchs needs squadrons of cruel arm-breakers to convince the plebs to prioritize debt service over survival. The infinitely flexible, tireless digital arm-breakers enabled by trusted computing have deprived all of those skilled torturers of their rightful employment:

https://pluralistic.net/2021/04/02/innovation-unlocks-markets/#digital-arm-breakers

The world leader in trusted computing isn't cars, though – it's phones. Long before anyone figured out how to make a car take orders from its manufacturer over the objections of its driver, Apple and Google were inventing "curating computing" whose app stores determined which software you could run and how you could run it.

Back in 2021, Indian subprime lenders hit on the strategy of securing their loans by loading borrowers' phones up with digital arm-breaking software:

https://restofworld.org/2021/loans-that-hijack-your-phone-are-coming-to-india/

The software would gather statistics on your app usage. When you missed a payment, the phone would block you from accessing your most frequently used app. If that didn't motivate you to pay, you'd lose your second-most favorite app, then your third, fourth, etc.

This kind of digital arm-breaking is only possible if your phone is designed to prioritize remote instructions – from the manufacturer and its app makers – over your own. It also only works if the digital arm-breaking company can confirm that you haven't jailbroken your phone, which might allow you to send fake data back saying that your apps have been disabled, while you continue to use those apps. In other words, this kind of digital sadism only works if you've got trusted computing and remote attestation.

Enter "Device Lock Controller," an app that comes pre-installed on some Google Pixel phones. To quote from the app's description: "Device Lock Controller enables device management for credit providers. Your provider can remotely restrict access to your device if you don't make payments":

https://lemmy.world/post/13359866

Google's pitch to Android users is that their "walled garden" is a fortress that keeps people who want to do bad things to you from reaching you. But they're pre-installing software that turns the fortress into a prison that you can't escape if they decide to let someone come after you.

There's a certain kind of economist who looks at these forms of automated, fine-grained punishments and sees nothing but a tool for producing an "efficient market" in debt. For them, the ability to automate arm-breaking results in loans being offered to good, hardworking people who would otherwise be deprived of credit, because lenders will judge that these borrowers can be "incentivized" into continuing payments even to the point of total destitution.

This is classic efficient market hypothesis brain worms, the kind of cognitive dead-end that you arrive at when you conceive of people in purely economic terms, without considering the power relationships between them. It's a dead end you navigate to if you only think about things as they are today – vast numbers of indebted people who command fewer assets and lower wages than at any time since WWII – and treat this as a "natural" state: "how can these poors expect to be offered more debt unless they agree to have their all-important pocket computers booby-trapped?"

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/03/29/boobytrap/#device-lock-controller

Image: Oatsy (modified) https://www.flickr.com/photos/oatsy40/21647688003

CC BY 2.0 https://creativecommons.org/licenses/by/2.0/

[themewarinn]

[thebardisabird]

I have had this stuck in my head ever since you sent it, Anonym.  Honestly I think Osomatsu might be perfect for this, so I hope you’re okay with me using him for  this scenario. Osomatsu x A VERY stressed out GN!Reader, under the cut!

To say you felt like you were on top of the world was an understatement. Sitting in your new position as Director of Digital Marketing for the Akatsuka PR firm, you would never worry about your finances again. Your agency handled names as big as Shoei and even Nyaa Hashimoto, amongst countless other idols, influencers, and musical groups. Everything was seamless - with the new job came a new house, a new car, everything new and expensive with you ever having to worry about the price tag. Your fiancé of several years, Osomatsu, constantly exclaimed how proud he was - thought you laughed at how he too was enjoying the many perks that came with your extraordinary jump in wealth. There were parties thrown in your honor; innumerable gifts given to in celebration of your status, you honestly don’t think you’d partied the way you had that week than you ever have in your life. Unfortunately for you, that was just the thing. The business that you had worked your way up in over the years became exactly that when you were at the top - constant partying. The dinners, the late night receptions that would turn into 8 am meetings, the ridiculous amount of PR cleanups that you oversaw caused by the newer, younger generation of talent. It was a continuous effort that gave you no peace. There was no off switch for you, as you were in a ceaseless loop of making sure every line was correctly in its places, and then being dressed up and schmoozing amongst the other high-on-the-totem-pole staff when things were correct. Osomatsu was by your side through all of it, but he sensed something was wrong. He confirmed it when he had gone to the bar inside the CEO’s yacht to grab you both glasses of wine, only to come back and watch you looking over the edge of the deck, your expression reading utter exhaustion. This week in particular had been hell. The news had leaked of Nyaa Hashimoto’s retirement and a surprise pregnancy - none of which you had been informed of until after the alarmed phone calls started coming in. It took a personal call from you to clear the air with her and find out what the truth was. While you understood her plight, and obliged with her wishes to retire and lead her life as a normal woman, you knew the CEO would be furious. Nyaa Hashimoto was one of your biggest clients; the responsibility of handling the press, picking up the pieces of her fanbase that the leaked information had caused, and dealing with sponsor backlash all fell on you and your team. After your final call for the day had been made, you slammed the phone down and put your head in your hands. “I’m home!” called Osomatsu from the front door. He set down the keys to the Huracán, kicking his shoes off in the process, “The guys wanted me to meet them at the race track, hope it was okay that I put us in the skybox”. He grinned at that, knowing you wouldn’t really care, but it tickled him to know that such a luxury was within his reach these days. When you didn’t answer him, his fingers curled into a fist. Something was definitely wrong. Without hesitance, he ran to your office. The door swung open, flittering a few loose pieces of paper forward. The eldest brother took in the scene of your office with horror: awards shattered to the ground, old photos torn to shreds, there were shards of glass and metals sprinkled throughout the entirety of the room. At the center of it all was you, your head in your arms, sobbing silently to yourself. In careful steps, Osomatsu approached you, “Babe…are…are you okay? Baby, what happened?” At the sound of his voice, your tear stained face lifted. Bloodshot eyes with your hair strewn about as if you had laid that way for hours was what met his eyes. Immediately you fell into the arms of your fiancé, wailing about how this had simply become too much - because it had. You poured from an incessantly empty cup, never feeling truly fulfilled with any of the work you were doing because it did not serve you. The monetary gain was fleeting - you had everything you could want or need except the thing you required most: peace. “I don’t want to do this anymore, Oso,” your choked, teary voice sounded against his chest, “I want to go back to everything being simple…I want to live in a one story house and have neighbors who have like three dogs and I want to have a backyard with a tree where I can raise beeeeeeees” and you began another round of sobbing once more. You heard Osomatsu sigh. It made you cry harder initially because you knew that leaving this lap of luxury meant taking away all of his fun. He’d supported you when you were nobody in the company, it felt so wrong to strip him of the things you both never had for your selfish reasons. To your surprise however, he would pull from you gently, raising your chin up to look at him. His thumbs brushed underneath your eyes, swiping away the fresh tears there. “I dunno anything about bees…but if that’s what you wanna do, then let’s do it.” he said, a sympathetic smile at the forefront. Your trembling hand laid on top of his own, “But..b-but what about all of this? This is everything you’ve ever wanted in life, Osomatsu…” He leaned forward, his lips pressing ever so gently to your own. Time stood still in that moment, and your tears would start to shift in their meaning from here, “This life means nothing to me if you’re not happy. I love money, don’t get me wrong,” you didn’t miss the teasing lilt in his tone, but it quickly faded, “But I don’t think I have to tell you that I love you more than that, do I?” He took the next round of bawling as a sign that you completely understood. The next few weeks he would spend with you planning your leaving the company, choosing instead to take on a role as a consultant for lower-end talent managers, a job that allowed you your freedom at home since the time was made for you and not the other way around. Your penthouse was packed up, swapped out for a one-level home with a sizable backyard and a few friendly neighbors next door. When you finally finished sliding in the last panel, you wiped your forehead. Just behind you came the sound of feet crunching on grass. “How does it look?” your fiancé asked. You turned to see Osomatsu donning a full bee suit, beaming from beneath the veil. It brought the same smile to your own face, “Now we match!”

[pocketvenuslux]

I'm doing another lingerie history throwback post, this time about the short lived diffusion line, L'Agent by Agent Provocateur.

L'Agent launched in 2013, when diffusion lines for luxury labels had become the norm in the fashion industry. These younger sibling brands offered goods at more accessible - though still expensive! -price points that allowed luxury brands to court aspirational shoppers without damaging the perception of exclusivity for their main lines. L'Agent followed this same strategy, with prices that were roughly 50% cheaper than AP.

Although many diffusion lines were eventually phased out, I think there were other reasons for L'Agent's doomed history, including the fact that it was such a latecomer to the diffusion game. Most popular diffusion lines at the time had launched more than a decade earlier and at this point, were considering shuttering operations. D&G closed in 2011, Marc by Marc Jacobs in 2015, Burberry Brit in 2016. While diffusion lines allowed luxury brands to build a larger, younger customer base, they also demanded more administrative and marketing resources and for many brands, they failed to differentiate themselves enough from main lines, dragging down that perceived luxury prestige.

Which brings me to my next point. A number of L'Agent's designs were clearly reworked versions of AP's designs. Obviously they were not exactly the same and the materials were different - but the latter is not something you can really appreciate when you're shopping online. Although AP digitally isolated L'Agent into an entirely different website, which it did not do with Soirée*, I feel its own designs were so distinctive, that didn't matter. At certain angles, I can't even tell the difference between L'Agent's Danita and AP's classic, Nikita.

While L'Agent was meant to be more youthful than AP, its early collections, especially the sets that did not crib from beloved AP designs, lacked a strong, cohesive voice. Despite this, L'Agent expanded rapidly, opening its own stores with what must have been a considerable outlay of capital. Here's an image of L'Agent's fourth store, which opened in Montreal in 2015.

Honestly, this Victoria's Secret-esque retail environment, nothing like the lush, boudoir-vibes of AP boutiques and their shop girls in their pink Westwood uniforms, strikes me as less fun and cheeky and more cheap and tacky - which is a shame because their lingerie was much better than what you could pick up at a VS.

While I didn't feel compelled to purchase a L'Agent set, I did pick up a pair of Idalia knickers for prosperity's sake. You can see the top photo of this post for the whole set. The panty has a number of costlier details such as picot edging, hidden seams, i.e. no gusset "pocket", and a two-toned lace. The stitches on the narrow elastics are actually three-point zigzags so they're tiny. However, the materials are a huge step down from AP. The lace feels stiffer and rougher and while the picot is cute, it irritates my skin a little.

You can still see many examples of other L'Agent sets online. I'll link to a few examples below.

Screenshots of the original website provided by its design agency

2013

SS 2014

AW 2014

AW 2015

SS 2016

AW 2016

SS 2017

In contrast to L'Agent, diffusion lines that were more successful were those that meaningfully created a "conversation" with the main line while having its own distinct voice. For example, I could always recognize a McQ piece, even if it was more editorial. They often repurposed elements you'd see on the Alexander McQueen runway into more streamlined, streetwear inspired pieces such that you'd never mistake a McQ piece for an Alexander McQueen RTW piece. McQ persisted through the 2010s and it was only in 2022 that the line was "suspended."

In addition to struggling to find its own voice, financial troubles at AP, which would eventually lead to the company's bankruptcy, proved to be the final nail in L'Agent's coffin. By late 2016, AP announced that it would be downsizing both stores and staff at its headquarters by a brutal 30% and L'Agent was definitely in the cross-hairs. L'Agent bit the dust the following year - it held a final sale for the 2017 post-holiday season and by February 2018, it was all over.

Despite this, I feel like L'Agent lives on. Current AP lines like Fia, Laily, Whinette and Yara all have a L'Agent vibe to me. Which is to say, the luxurious details I associated with older AP sets have increased in price at AP while L'Agent-ish sets that have simpler designs and cheaper materials have created a lower tier to AP's lingerie without actually being cheaper than the cheapest AP sets back in the day. In this way, the inflation of AP's prices are better hidden from the consumer. Can you tell from the photos below which model is wearing L'Agent and which is wearing AP's Fia?

In 2021, AP tried its hand again at the diffusion game with its "All Hours" line. This one was much shorter lived and you can read an analysis about its failure on The Lingerie Addict. Only the Lucky line survives in an "Anytime" collection.

Interestingly enough, in 2024, we are starting to see the return of the diffusion line. Society has not emerged from the pandemic unscathed and the cost of living crisis as well as punitive measures against workers have crushed the spending power of aspirational shoppers. Meanwhile, capitalists have only gotten richer. As a result, prices in the luxury sector have rocketed skyward as brands zero in on their rosters of VICs (Very Important Clients) with specialized services and double down on exclusivity. But it seems like younger brands like Aries, that may lack the rolodex and capital of more established houses, are once again, returning to the diffusion line while older lines like Comme des Garcons' Play appear to be selling well.

Personally, I'm not sure if we'll ever see a diffusion line from AP again. Because AP's brand is already youthful, playful and cheeky and no one wants expensive basics from a brand like AP, there is nowhere for an AP diffusion line to go. But the fallout of the decimation of the middle class is still playing out. And we will see if AP has what it takes to respond to this tread of increasing income inequality and financial precarity.

* While brands were launching diffusion lines, some also launched higher-tier "demi-couture" lines like Burberry Prorsum that featured more expensive and experimental materials and fashion forward, editorial designs - AP pursued this tactic as well with its Soirée line which launched earlier than L'Agent in 2009.

[leadsbaba8]

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[influencer-agency123]

Top TikTok Influencers in Dubai

TikTok audience soars in the land of luxury, fascination, and rich cultural diversity; Dubai, like the skyscrapers that kiss the heavens. TikTokholics, cheer! Electrifying desert safaris, the latest fashion trends, jaw-dropping theme parks, thrilling make-up tutorials, humorous pranks, tasty cuisine, fitness regimes, and more- the top TikTok influencers in Dubai, UAE let the city’s futuristic charm meet TikTok’s dynamic energy. They represent the country’s unique vibe through the window of their TikTok account.  They provide us with dynamic, and varied content.  On the other hand, they help brands reach untapped markets and strengthen their user affinity.

Marketing science from the research center; The Ehrenberg-Bass Institute, reliably signified that the best way for brands to grow is by getting new users on board. Hence, brands need to reach and appeal to more people in the market, particularly those who are competitors’ buyers.

TikTok is a platform that is principally driven by an algorithm, unlike other social networks that are modeled by followers, so accounts without many followers can quickly gain traction if the content they create is interesting to the masses. Hence, it is advisable to connect with our TikTok influencer marketing strategists to find the right influencer for your campaign.

In 2024, the United Arab Emirates (UAE) and Saudi Arabia have the highest TikTok reach, with approximately 140% of their populations aged 18 and older using the platform. This translates to 68.6% overall adult reach for the UAE and 78.3% for Saudi Arabia (According to Statista).

As per DataReportal, TikTok had 10.73 million users aged 18 and above in the United Arab Emirates in early 2024.

Now, that we know the significance of the TikTok platform, let us understand who precisely are the Top TikTokers in the UAE.

Who are TikTok influencers in Dubai, UAE? 

TikTok is an addictive user-friendly platform, implying audiences stay using this network for a long time. Top TikTok influencers in the MENA and Gulf region are one of the major reasons behind this. They post frequently on their TikTok account and thereby have gained massive popularity. They share short-form videos spanning various arenas, like; entertainment, food, fitness, comedy, dance, beauty, health, lifestyle, and more. Moreover these top influencers have a strong connections with influencer marketing agency in Dubai to get premium brand collaborations.

Furthermore, the most followed TikTokers in United Arab Emirates change consumer behaviour, shape trends and ultimately build digital communities. Now let us move on to the most authentic list of TikTok Instagrammers in the Middle East.

List of Top TikTok Influencers in Dubai, UAE 

1. Ghaith Marwan  

USP: Ghaith Marwan keeps communications lively and fun with challenges by using prevalent TikTok trends, and memes.

About the Best TikTok Influencer in Dubai: Ghaith Marwan, shares cherished and downright fun experiences on his TikTok account.  The top TikTok creator was awarded the Kids Choice Award in 2023 and the YouTube Trailblazer Award in 2022.

He covers a wide range of topics, like; interviews and vlogs on fashion and travel. He has promoted various restaurants. He also raised awareness about social matters and advocated for righteousness.

2. Sara Alwari

USP: Drives luxurious cars to travel across the Middle East and embrace the traditions of diverse cultures.

About the Best TikTok Influencer in Dubai: Here we have wonderful Sara Alwari, a 23-year-old clinical nutritionist thriving on TikTok! She provides enjoyable narratives in her daily life. Her content rolls around from modeling, food, makeup, pranks, encounters, exercise staples, and traveling. She is also a certified personal trainer. She married prevalent Syrian TikToker Ghaith Marwan in 2023.

3. Nora and Khalid 

USP: They blend cultural education with enjoyable content, making them relatable and engaging for an extensive audience.

About the Best TikTok Influencer in the UAE: Nora and Khalid provide a beautiful combination

 of diverse cultures, as Nora Achmaoui, is Moroccan born and raised in Germany, and Khalid, is from Palestine. Their content reflects the love for adventure, home décor, entrepreneurship and fashion. Nora Achmaoui is also a business expert, author, coach, and speaker who talks about social issues. The top Emirati TikTokers have worked with Fenty Beauty, JW Anderson, Versace, Lacoste, Nissan, etc. The couple engages in many activities like; cooking, attending celebrations and exclusive events, and pranking each other.

4. Mohammad Hindash

USP: His gift of creating styles that are both high-fashion and easy to attain, combining artistic skills with exhaustive knowledge of beauty trends makes him stand out.

About the TikTok star in Dubai: Mohammed Hindash is an award-winning Jordanian-Palestinian makeup artist, entrepreneur and TikTok influencer in Dubai, United Arab Emirates. He is well-known for publishing cosmetic product reviews and tutorials on his MHindash channel. His content is inspired by the comic books he read throughout his teenage years. He creates beauty portraits while studying at the Visual Communication - Studio Art, American University in Dubai. He won the Sheikha Manal Young Artist Award for Fine Arts.  His work has been represented in over 20 gallery exhibitions, including the SIKKA Art Fair. He has creative and state-of-the-art thinking in cosmetics.  He has worked with brands like MAC Cosmetic Middle East, Chanel, Charlotte Tilbury, Fenty Beauty, etc.

5.    Sherin Amara

USP: she is famous for her dance concerts and lip-syncs

About the TikTok influencer in the GCC: Sherin Ammara is a Syrian-born content creator who has efficaciously established herself in the beauty, make-up, and lifestyle industry.  Her posts include; challenges, beauty tutorials, unboxing diverse beauty and fashion products, dance performances, lip-syncs, and comedy videos. She has collaborated with well-known brands like; Makeup Forever and Sephora.

6. Shahad Hassan

USP: Shahad Hassan is known for providing makeup looks using reasonably priced products.

About the TikTok influencer: Shahad Hassan, born on 11 July 1996 in Sweden is one of the top TikTok influencers in Dubai, who shares videos about beauty, lifestyle, family, challenges, food, etc. She shares content studio sessions, represents diverse outfits, and provides makeup looks using reasonably priced products. She promotes discounts and offers on numerous brands, encouraging her followers to take benefit of special deals. She created her YouTube channel on September 16, 2018. She has collaborated with brands like; She glam official & Nyx cosmetics Arabia. She unambiguously outshines at hijab-style fashion. She has a high engagement rate on TikTok 4.97%.

7. Aliona and Yazan

USP: Very high engagement rate.

About the TikTok influencer: Aliona and Yazan are some of the best Emirati TikTokers. Aliona is a public speaker and writer of "The Self-Powered Life" and an enthusiastic Political science student. Yazan is a civil engineer who bagged numerous managerial certifications. Both of them, have a strong influence on both female and male audiences (72% Females and 27% Males) and have collaborated with Ralph Lauren, Dove, Dyson Arabia, YSL Beauty, Baruni Fashion, Dee Closet, Huawei, etc. The top TikTokers in Dubai make public appearances at exclusive events, representing numerous designer outfits. The brand Aliona Cosmetics is their pride She has a very high engagement rate of around 8.93%.

8. Sherin Ammara

USP: Sherin Ammara is a Makeup pundit!

About the Emirati Influencer: Sherin Ammara is a fashion and beauty TikTok influencer known for her unique outfits and dashing makeup looks. She shares beauty tutorials, vlogs on latest fashion trends as well as provide great product recommendations. She collaborated with brands like; L'Oreal Paris, La Roche-Posay, Sephora Middle East, Nyx Cosmetics Arabia, etc. They epitomize an extraordinary talent for making short films. Moreover, her high engagement is astounding of 7.04%.

Conclusion: 

The biggest influencers on TikTok in GCC have become good cohorts for brands that are seeking increased awareness, credibility, sales, and ROI.

Within the UAE bionetwork and around, we custom-build TikTok influencer marketing campaigns that match the right maneuvers with the right storytellers to achieve the highest ROI. We are a full-cycle influencer marketing agency producing meaningful stories, purposeful engagements, experiences, and strategic content. With our exclusive, professional, and enduring influencer marketing expertise, we create the most candid influences to deliver the results you desire. 

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